Transcript
WEBVTT
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Now here's something we hope you really
like. You're listening to creating daily.
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There's something wrong with you. You
know that because you and I are like
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a mullets. It is the is
the business. So he's the front part
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of the haircut and then I'm the
party in the back. I think they're
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hilarious. Speaks to me. It's
like he's saying what I'm thinking. WHAT'S
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UP, everybody? Welcome to I'll
find the mew button a minute. Welcome
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to another episode of creating daily.
Today show is going to be fantastic.
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I got my friend Katie Brinkley on
as my cohost for Tuesdays. We're going
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to be talking about all kinds of
stuff, from Elon must buy twitter,
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how do you engage with your social
media audience better, all those fun things.
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Maybe even catch up a little bit
see what she's been up to.
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Haven't talked to her in a while, probably since last week, so that's
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always good. But anyway. So
I'm excited for a good show, but
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want to remind you any time if
you have a question, put a queue
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colon in the chat if you're listening
or watching over on Youtube, and then
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if you're on bullhorn, there's a
question section there, or if you just
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want to say hi, there's a
chat section there as well, and be
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sure to hit that subscribe button.
Where would that's at? Oh, there,
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it is not right there. You
can't push right there, as always.
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I don't even know why I put
on the screen, but hit that
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subscribe button next to you. WHO
THAT SHARE BUTTON? Follow, if you're
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listening to the PODCAST, follow the
podcast. Whatever to till you can support
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us as we're creating this daily show
to help you, as content creator,
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creep better content, different tools,
tips, techniques, all that kind of
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fun stuff. So got a great
show lined up for you today and,
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without further doing, to bring my
friend Katie Brinkley. What's going on,
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Katie? I don't have her in
the screen, but what's going on,
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Katie? I can still hear you
and I can fix this. Well,
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Hey, yeah, there I am. How's it going? Let's going be
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like two of me on the screen. It's extremely confusing. I need to
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change my there we go. That's
funny. Yeah, always something in live
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streaming. You know. You're like, I got this, I'm ready solid,
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and then something goes wrong. Just
part of it. It's part of
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the fun of going live. I
mean, and I think that. Well,
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billy, this is one of the
reasons why when you said you were
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doing the show and I was like, I kind of want to get in
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on this, because there's I feel
less stressed about going live than I do.
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Good Lord, it took me an
hour to do a fourteen second reel
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and there's not even transitions or anything
in it. It's just because I was
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like I don't like the way I
sound. Oh, my backgrounds weird.
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But with the new when you golive, it's it. I feel like it's
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less stress and people expect the odds, the arms and the you know,
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Awkward Double Mirroring of the screen exactly. Like I always tell people that because
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they're like, oh, man,
you must see you do a daily live
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show. That must be so hard. I'm like, man, I think
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it's easier because I just have to
show up, like I said I'm going
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to be here, so I just
have to be here. And you know,
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if I have a podcast recording,
like if I just said here,
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record a podcast with no video whatever, no live, would take me fifty
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times to record it. But yeah, my jump on here. I'm like
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all right, here we go.
Be a big GOOF and Flob it all
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up. It's just what you're going
to do. So, but it's good,
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good to see. It's good to
have you back on exciting week.
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My wife and I we just been
getting ready. We're about to move back
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to North Carolina and like a month
exactly this week. So, yeah,
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we're super excited about that. We're
just been cleaning up and remembering all the
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stuff we forgot of how to move
to a different country or territory or wherever.
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We're doing so well. And Billy, I think that the thing that's
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so cool about social media is and
I've never met in real life, but
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we see each other around the streets, or so to say, like I'll
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see a facebook post and then I'll
see an instagram story or then, you
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know, there he is on on
clubhouse hosting a room. But I set
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to you before we hit recorder.
I'm like, man, it feels like
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it for ever since I've like seeing
you inquis, because I've been getting ready
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to move. But that's the thing
I love about social medias. You can
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make these amazing relationships and friendships with
people that you have never really met in
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real life. Yeah, it just
from being social, which is pretty cool
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and a lot of people don't know
this. Raise some blue eye glasses.
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We were in the blue light classes. My wife's is ordered some. I'm
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like, wait, what did these
do? Anyway, am I supposed to
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wear? You know, I look
cool. First one lack of the DONNES.
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I should bring my circle light down
a little close to my face look
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better. But anyway, for everyone
watching us on on the Youtube, I'm
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your Hoos Art. Can you look
amazing, super stre welcome. Yeah,
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Righty, are smart. Yeah,
she handed me those. I'm like,
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what am I to do with I
guess I'm going to wear them when I'm
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working and editing stuff, but who
knows? You just say it's a game
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changer, billy. If it's,
even though we're being stilly with it,
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it has helped me with my headaches, with my migraines. I do feel
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like towards the end of the day
I'm looking cross side, but when I
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wear my my blue light glasses,
I can just shut down and head on
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home and sleep well at night.
We need a blue light glass sponsor,
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please, if you're listening to this, you know a thing about blue like
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glasses. We own a company.
Send us a few pair will wear them.
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Are you sponsor by those guys?
No, I wish I were.
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Heads Up, Felix Gray, I
want to be sponsored. It looks gray.
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Let's go send us some glasses in
some money. We don't do stuff
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for free anyway. No trade deals
here because we're like Elon Musk and we
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just through cash deals only. So
let's let's jump over to our little news
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segment. I can't not push this
button. That's news to me. Creating
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daily all right, I won't keep
this on the screen forever, but,
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Katie, this is pretty wild that
Elon Musk bought twitter yesterday. Four hundred
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and forty four, forty four billion
or forty five? I've seen all kind
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I'm not a newscaster, I've seen
all kinds of numbers out here. Well,
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there's a bee in it and it's
most double digit bees that he bought,
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that he bought twitter four, and
I feel like a lot of throughout
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the industries have like why? We
don't. Nobody really knows why he did
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it, other than the fact that
he had the money, yeah, to
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do it just because he can.
I guess I want to know, like
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it was this like hey, I'm
going to go to my piggy bank or
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good the ATM and get forty four
or forty forty four billion dollars? Or
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was this like I'm going to finance
this, or I don't? Probably,
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I mean, the guy has so
much money it you probably just took it
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out of his rocket building fund and
moved it over to like, you know,
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whim on a wom investments, and
this was it. I mean,
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well, so this is the thing. For those of you who have not
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been on twitter since, you know, two thousand and eight it's yeah,
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it's still around and it's it's it's
different. It's a completely different type of
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platform than facebook, instagram, ticktock. And while it still is true it's
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been around a very long time,
it's trailing, you know, even tick
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Tock, which is a new platform, because people are like what all you
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do is just say things. Yeah, it's definitely gotten a whole new life
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since social audio and Sence, N
ft's and Bitcoin came out. That's kind
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of the new hangout for that Web
three conversation. And if you remember,
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billy, about eighteen months ago,
twitter did put in a by for a
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clubhouse, and I really just one
or what club house and twitter would have
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been like if that would have gone
through because, like you just said,
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like you haven't been on twitter.
Yeah, you would have been on twitter
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because you were an active clubhouse user. Yeah, exactly. Like I have
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a twitter account. I think it's
updated for the most part, and I
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was actually live streaming over there when
I first started the show. I was
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live steeing a lot of places and
kind of narrowed down a bull horn and
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youtube and but even now I'm like, all right, Elon Musk bought it,
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like now, I'm gonna buy it
now, I'm gonna go over there
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and see, you know, maybe
not in the next couple weeks, but
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in the next few months to see
what kind of changes or there, because
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he's talking and I don't even know
if this guy know. You know,
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I watched a lot of interviews with
him because I think he's an alien from
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another planet, which makes me very
curious and I'm like, Oh, okay,
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cool, this guy's interesting, does
a lot of weird cool stuff,
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has a lot of theories that,
you know, I just find him to
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be a very interesting person. And
so, you know, looks like the
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big push here was like free speech. So it's like okay, if I
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if these platforms going to try to
control people's free speech. I'm just going
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to take over the platform. And
I guess he was going to do it
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anyway through like his stock investment,
like he owned a pretty good portion,
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so maybe he's gonna Force his hand
to buy that company anyhow. So that
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looks like something he'll do. I
think there's like no ads which out.
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How you making any money if you
don't have brand sponsor deals? Maybe twitter
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there's ads. Well, there's not
going to be. He say he's gonna
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take it away. Yeah, well, and this is the thing. So
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right now there're twitter blue, which
is a paid version of twitter. It's
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like three dollars a month. I
have it because I don't want to see
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ads, and I guess it all
it does. It just takes the ads
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away, it takes adds away.
You get to have a few are into
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NFT's at all. You can upload
your NFT and people can learn about it.
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So again, going back to this
is the reason why I think it
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makes sense for Elan to buy it. It is because it's really stood out
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as that web three space and when
you think of futuristic thinking, Elon Muski
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is almost always a part of the
conversation and while twitter, you know,
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he says he's wants to bring back
free speech and everything. I think a
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lot of the draw for him was
the fact that there's such an active community
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in the web three space and so
it's kind of like, okay, I
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can see what people are saying,
I can be a part of it and
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I can really kind of help move
the narrative into this new technology with the
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twitter base. I mean, that's
yeah, I mean, no one,
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if you're asking me, that's what
makes sense to me as to why this
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made sense to him. In addition
to the free speech stuff, I think.
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I mean that's a pretty good you
know, and I didn't even think
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about that when I was thinking about
what is twitter now? What's your ride?
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It is that conversation place for NFTS
and in all that kind of stuff.
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And I guess, you know the
membership thing and I guess the amount
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of people on that platform and and
I read an article, I can't remember
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where it was from, but they
were saying, you know, if like
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half the people subscribed, which is
still a lot of people, this be
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three dollars a month. Like I
think it was still only bring in like
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three or four billion a year and
it probably needs like five to seven billion
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to operate something like this. Guy
Literally just went and made an investment in
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company. It's already losing money and
need but he's smart. He's smart.
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So it's really interesting to see what
you'll do. I'll be very curious to
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see if there's like an nft market
place that that opens up on twitter.
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Can like open sea or maybe buys
open see or you know, or something
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like that. I'm just saying open
sea is an example. So yeah,
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that would be a very interesting acquisition
that he just made, which everyone's talking
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about it. I haven't been in
the clubhouse rooms, but there's like five
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hundred people in every Elon must bought
twitter room. So yeah, really been
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in there to hear what the average
person saying. It's it's a big deal
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because he's he has a lot of
money and just bought a social media network.
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And now it seems like three of
the richest men in America own all
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the social media channels, but the
exception of Tick Tock. So I mean
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Bill Gates has linkedin, Mark Zuckerberg
has facebook and instagram and now Elon Musk
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has twitter. I mean it kind
of stinks that another rich white guy,
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you know, is controlling how we
all communicate with each other. True,
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but yeah, you know, I
think out of anyone to just come in
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and change the landscape of twitter and
say I'm just going to buy it,
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Elon musk buying twitter makes a lot
of sense to me, just with the
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way that twitter has evolved over the
ask six months. Gotcha. All right,
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well, let makes sense. So
we'll see what happens. I'm wonderful,
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ownerful see Donald Trump peck on there. Yeah, oh, that's it.
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That's what they're saying. It's like, okay, if you want free
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speech, then can donald trump come
back? Because he's got banned from from
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twitter for having hate speech and stuff. So I mean we we think,
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tend to think a lot of this
stuff just from a US centric kind of
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mindset. But I mean anyone in
the world can be on twitter, can
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on these social media platforms. So
how is it going to be free speech
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for people in other countries where there
is censorship? It's really interesting with to
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see what he does with it or
if it's just going to be like,
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Oh, I didn't know, I
couldn't do that, or I'm going to
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do it anyways, or what will
happen. But twitter blue is is a
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cool little membership thing. Like I
said, there's no there's no ads.
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You get like a curated feed.
It just has some extra features and for
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three bucks, I'm like much,
it's cheaper than a cup of coffee.
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So M and it's something that I
use every day. True, yeah,
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I got to get back on there. I get fire on my twitter game.
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There's so many places I gotta be
I'm just not going to be.
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I don't know. We'll see a
lot. I think. I like the
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idea twitter. I just see someone
and teach me how to use it,
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because it gets so confused about you
know, like what the retweet with the
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reply? What's a comment there?
Like it isn't entirely different way of social
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media, I mean especially between like
facebook and instagram and Linkedin, because that's
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pushing out, you know, maybe
one hundred and twenty five posts a week,
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where twitter you need to be doing
like six tweets a day, and
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it's like well, what, well, what Holl do I have to say?
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And you know, it's just a
different strategy. It's a different it's
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a whole different animal. Yeah,
yeah, that's true. That's a that's
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a good and knee sehl it to
knee in the chat. Here he is
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fired up. Says No more wolkeness
on twitter, and then he says twitter's
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owned by a white African. Yeah, I guess. I Guess Elon Musk
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is from Africa, like South Africa. So pretty, pretty cool. Yeah,
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that's pretty cool. I mean,
good for him, and like maybe
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you'll turn to a spaceship. That's
we've seen more spaceships, Elon. All
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right, we'll see. All right, so let's jump over to creator.
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How I like that we're spend a
little more time on these front segments because
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when I do these solo I'm like
Grim River and I go flying through him.
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So it's kind of Nice to kind
of vent a little bit about Elon
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Musk. And Yeah, forty four
billion dollars. I'm like, wow,
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that guy's playing a different change.
I'm play simple pocket change. Sure,
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I'll just buy twitter. Sure,
yeah, I'm like who now? I
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wonder what other EGO DIISC will dudes
gonna be like, you know what,
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I'm going to buy another platform just
because because, you know what, I
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think a bunch of people are running
back to twitter now, like I see
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this on other social media platforms Andree's
like, Oh, I've not been on
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twitter and twenty years. I'm going
to come back. And then maybe if
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he locks it up for three bucks
a month, that will create some revenue
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for him. If he takes ads
away, we'll see what happens. So
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interesting. Interesting. All right.
Let's show over to a little creator highlight.
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Here. Creator highlights. No cooking
necessary and now assembly required. He's
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got to be fuck all right.
Today's crew highlight is brought you by our
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friends of her one sheet pro.
You can go to onheet dot pro Billy
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Thorpe, or one sheet dop ro
Katie or Brinkley, and you can go
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00:15:24.240 --> 00:15:28.759
check out our one sheet pages.
This is basically the one sheet and beast
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00:15:28.840 --> 00:15:31.080
mode. It's awesome, so go
check it out. And they just did
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00:15:31.120 --> 00:15:33.440
a new feature. Katie, I
don't know if you're using this feature not
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with the interview like a guest applications. Have you been using that one yet
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for your podcast? I haven't.
I need to go in there and spend
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a little bit more time updating my
my onesheet dot pro. I mean it's
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I tell all of my clients about
it because it is such an easy way
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to get more opportunities for yourself on
on other people's shows. But, like
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you said, if someone were to
send me a one sheet like this,
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if like okay, they got their
stuff together, yeah, let's just move
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them up to the front of the
line. I know they're going to show
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up prepared, because look at what
they've done. Yeah, you think that
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about me until you see me hold
a big TACO and then you're like,
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what the HEX This guy's problem?
All right, all right, Katie.
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So take us into the Creator highlight. This is a chosen by Katie Brinkley.
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So I'm excited to learn more about
this podcast in this guy, Vince.
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Yeah, so this is Vince warnock. I've had the opportunity to get
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guests on his podcasts come on my
podcast to and he is just a wealth
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of knowledge. He's the author of
numerous books, he's spoken on stages all
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of the world and he was chosen
as one of Adobe's top fifty marketers.
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So guy knows his stuff. He's
also it's honored to be working on an
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NFT project with him. So check
him out. He is a marketing genius,
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sales genius and if you're looking to
author a book he's Your Guy.
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So check out chasing the insights and
level up your marketing knowledge and check out
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Vince. Heck yeah, that sounds
awesome. In Katie made the introduction,
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so he'll be on the show shortly, hopefully, hopefully. Surely I don't
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know schedule. May I'm speaking too
far in advance here, but he'll be.
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We get the introduction today, so
hopefully we can schedule him out and
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come on the show and share some
of that knowledge. But Right now,
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Katy, I want to jump over
and start talking about social media engagement strategies.
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This is something that I have been
really good at at times and really
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horrible at other times. So what
is social engagement strategy like? What is
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what does that even mean? What
does engagement mean on social media? Means
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be in social on social media?
I think I know well, and this
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is interesting to me because to have
this conversation with you, because you're such
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a creator, billy, and you
you have a daily show, you create,
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your creating content for people to consume. But not all of us are
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like that and I think that that's
where a lot of times when people approach
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social media, there like a social
media. It doesn't work for me you
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know, I posted a photo and
nobody commented on it. But it's really
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just it's such a two way street. If you want to get engagement on
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your posts and you want to get
more followers, you want to get more
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business, more leads. I mean, that's what we're all about. You
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have to be social on these platforms. You have to engage other accounts and
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I will tell you I only post
too through, two, three four times
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a week on average, and it's
I can show up and still have new
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followers, new conversations and new comments
because I engage daily. And when I'm
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saying engage, I'm commenting on other
people's posts. So, without going too
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far down the rabbit hole of how
to engage the right way, you should
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be engaging with people who comment on
your posts. So if someone, billy,
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if you leave a comment on my
post, I am going to answer
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you back on that post. And
that's one of the first and the biggest
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mistakes I see a lot of accounts
making. True, someone's left you a
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comment, they've got both thumbs going, you should answer them. Yeah,
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that's true. Yeah, you know, because I think it was guilty this
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for a long time of posting and
Ghosting, I guess, is what we
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what people call it, and I
would do that. Post something, people
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comment on it, I will look
at the comment. Maybe I would hit
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the little heart button, you know, to say like Hey, thanks for
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commenting or whatever, but I wouldn't
say anything back and I wouldn't create that,
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you know, that conversation, I
guess, in the chat area.
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So creating this conversation, does it
actually help the algorithm of as far as
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we know, is to say hey, this is this is relevant, we're
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going to deliver it up to some
more people. It does. Yes,
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exactly. So comment so they're in
the algorithm. You know, there's there's
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different ranks, you know, say
saves and shares. Shares are great because
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they send that means other people are
sending your content out into their network.
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So that's a great way to get
more eyes on your on your posts and
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on what you do. But comments
are phenomenal because if you can get someone
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commenting and you comment back with another
question and they answer and you put come,
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I mean that's all going to help
you in the algorithm because its roms
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like look at all the people that
are liking this and commenting and engaging and
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spending time on this post. That's
what all these social media platforms want from
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you. Yeah, stay on me
as long as possible so I can continue
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getting your data. Okay, that
makes sense. And I have a friend
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of mine who does is. He's
a podcast or he actually doesn't have that
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big of an instagram account, but
he has a super vibrant business and I
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asked him one time. I was
like, Dude, how are you doing
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this, like how are you gaining
leads? And he's like, Dude,
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I'm just on social media all the
time. I'm like, no, you're
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not. I can never post anything. You have a small following, but
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somehow you're still crushing it. And
this is his thing. It's called daily
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target always targeted, daily engagement.
I think he calls it Tode, and
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he is spinning like ten or fifteen
minutes a day just really going in and
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finding accounts that are the right fit
for his business exactly engaging with them.
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So, yeah, that's what's so
so interesting. The another term for it
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is the dollar eighty method, where
you give ninety people your two cents.
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Oh No, no, you're too
all right. This is so what?
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And there's, like I said,
commenting on people that comment on your posts.
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That's a great way to help your
post do well. But, like
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I said, I last week I
only had time for two posts. It
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was a super busy week end of
the month is always busy for me for
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my done for you clients, and
also is on boarding to coaching clients.
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So it was just a super busy
week. But I still was engaging every
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day and I was answering people who
had commented on my posts. But what
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I do is I go in to
my feed and I comment on the people
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that I follow. So I spent
about five minutes in the feed just commenting
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on everyone that I follows post,
scrolling through, leave a comment, next
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one, leave a comment, next
one, leave a comment. But then
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the magic happens in the hashtags.
And this is a great you know,
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kind of coming full circle to what
we were talking about last week. And
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so I do a lot of coaching
in group coaching for real estate agents.
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So I spent a lot of time
hanging out in the HASHTAG realtor life or
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Denver real estate, Denver realtor.
I spend a lot of time commenting on
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those posts. So when I'm commenting
on their posts one it's done it's kind
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of a pay it forward. It's
getting them higher ranking in the Algorithm because
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people are commenting and having conversations,
but it's also free real estate on their
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feed. So if I show up
and I leave a very valuable comment,
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asking a question or making a valid
point, they're going to say I who
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is? I am Katie Brinkley.
Yeah, they're over on my account.
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They can see the recent posts that
I've done, the advice that I give,
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you know, the silly reels or
whatever, and decide whether or not
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they want to follow me. A
lot of times I'll just come on over
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and like some of my posts,
which what return boost me in the algorithm.
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So commenting on other people's posts is
a great way to get more eyes
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on you and your product. Okay, this is good. So go find
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people. And does it have to
be in your knit? I guess maybe
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if it's in your niche, or
your niche is that you want more of
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00:23:34.920 --> 00:23:38.039
sales. But yeah, Gotcha.
Okay, yeah, that makes sense.
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I mean that's what we're I mean, I like you say, we're all
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after that. But even if we
are podcaster and we're looking to expand our
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you know, our reach, our
brand are you know, maybe somebody will
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go, Oh, this guy podcast
about you know whatever, like dog training,
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and I'm an I like dog training. So okay, that makes sense.
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So I mean, and you want
to spend time in the recent posts.
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So if you go to a Hashtag
and you do, we'll just do
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this hashtag now. I'm doing it
right now. I'm going to see.
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00:24:03.079 --> 00:24:08.839
Okay, sold to this. Yes, so just do you know podcast coach
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or not even podcast coach, new
podcast, because people probably with a new
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00:24:12.960 --> 00:24:18.640
podcast could use some billy Thorpe help
in their lives. So if you do
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Hashtag no new podcast, don't look
at the top posts in the Hashtag,
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because those people get enough love.
They're hanging out there. They've probably been
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there for, you know, hours, maybe days, months. Go to
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the recent and that's where you're going
to want to start engaging. Oh,
375
00:24:36.480 --> 00:24:38.400
okay, so okay, so there's
three. Hold on a second, I
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gotta Oh, I can't pluget it. Never mind. Okay, I should
377
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have been more prepared. I was
getting D imprompt to put this. It's
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okay. At your first day,
it's your first state. To my first
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00:24:48.079 --> 00:24:51.799
day doing live streams. There's no
way I should ever be prepared all right.
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00:24:51.839 --> 00:24:55.519
So there's three different tabs. For
people who don't know, there's left,
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00:24:55.599 --> 00:24:57.799
right and center, and I'm going
to do center for recent for anybody
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that's listening. So you so go
to a recent post and start engaging with
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those posts. Yes, I mean, I mean, I'm going to be
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real. You know, people were
going to be like, we're never listening
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00:25:08.319 --> 00:25:11.319
to your show again, but I
didn't you know this was like a thing.
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00:25:11.440 --> 00:25:12.440
I would just I didn't know.
Reason. We want to do it
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from desktop. Otherwise you will lose
an hour of your life, you know,
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if we're using it with too thumbs, trying to leave all these comments
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versus, you know, all ten, all right, but difference. Yeah,
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right, so you can. You
can still do it from desktop,
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and don't go all in on ninety
comments right out the gate, because instagram
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00:25:32.799 --> 00:25:34.160
is going to be like, who
do you think you are? You are
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00:25:34.160 --> 00:25:37.440
not this active on our platform and
you must be a Bot. So you
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00:25:37.480 --> 00:25:41.759
are banned, Gotcha. Yeah,
so go strong, so going easy.
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00:25:41.799 --> 00:25:45.480
Don't just don't come in hot with
this stuff. All right. So,
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00:25:45.599 --> 00:25:48.480
and how long do you spend?
How long does it take you now that
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you've kind of built up to these
ninety comments? or so. How long
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do you think you spend a day
or whenever you do it, like an
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00:25:56.119 --> 00:26:00.200
hour, two hours? Well,
it depends on Hashi type. But I
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00:26:00.200 --> 00:26:03.880
mean, like you don't some post, you know, when someone doesn't have
401
00:26:03.920 --> 00:26:08.880
a very good caption or it's just
kind of a mediocre image, you can
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00:26:08.880 --> 00:26:11.759
just say I love this. You
know, it gives because there's plenty of
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00:26:11.799 --> 00:26:18.160
times where I'm not going to be
leaving a comment for a sale necessarily,
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00:26:18.799 --> 00:26:22.599
but again, I'm giving them the
love, I'm giving them the comment,
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helping them in the algorithm. I'm, you know, showing up there and
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00:26:26.599 --> 00:26:30.039
again. Some of these people you'll
that use their those hashtags all the time.
407
00:26:30.119 --> 00:26:33.000
You'll start seeing their content on a
regular basis, even if you're not
408
00:26:33.000 --> 00:26:37.799
following them, and then we'll start
seeing like oh look, here's Katie commenting
409
00:26:37.839 --> 00:26:41.200
on my stuff again. That's so
nice of her, you know. So
410
00:26:41.640 --> 00:26:44.200
all right, yeah, this is
this is good. I'm going to check
411
00:26:44.200 --> 00:26:48.240
out the desktop two because I always
like working from their versus my. I
412
00:26:48.319 --> 00:26:51.119
never get on instagram with my Desci
I get so much to learn Katie.
413
00:26:51.160 --> 00:26:53.640
This shows just for me every Tuesday, basically like a teaching billy. If
414
00:26:53.640 --> 00:26:57.480
we should call it like teaching billy
social media like because I learned so much
415
00:26:57.480 --> 00:27:02.000
stuff every time I get on the
phone. So that's how you are jumping
416
00:27:02.039 --> 00:27:04.240
into other people's stuff. So one
comment on your own stuff. You Post
417
00:27:04.279 --> 00:27:07.000
something, somebody says, man,
this is awesome. Go back in there
418
00:27:07.039 --> 00:27:11.240
and comment. Now I've heard through
the grape vine that you should leave a
419
00:27:11.279 --> 00:27:15.599
certain amount of words for comments,
not just like thumbs up emoji's and all
420
00:27:15.599 --> 00:27:18.799
that. Do is that matter?
Like love of everything? Please stop with
421
00:27:18.880 --> 00:27:23.759
the three fire, the three heart, the three anything about cheese. Say
422
00:27:23.759 --> 00:27:29.519
it again. Stop. That is
not valuable conversation. It's not how you're
423
00:27:29.519 --> 00:27:30.799
going to gain new leads, is
not how you're going to make gain new
424
00:27:30.839 --> 00:27:34.160
followers, it's not how you're going
to build community. Love. Let's just
425
00:27:34.279 --> 00:27:40.079
stop with the three emoji responses,
please. All right, I had to
426
00:27:40.119 --> 00:27:44.880
call my Va. Stop doing the
three emojis. I don't have a vie.
427
00:27:44.920 --> 00:27:47.519
I need one. If you're listening, reach out to me. Okay.
428
00:27:47.599 --> 00:27:49.440
So, so leave quality comments.
If you're going to do all the
429
00:27:49.440 --> 00:27:52.960
work, if you're going to go
search through all the recent posts, leave
430
00:27:52.039 --> 00:27:56.200
quality comments. Really try to start
a conversation. I mean that's what we're
431
00:27:56.599 --> 00:28:00.400
essentially saying. It's like start this
conversation. Yeah, be social on it
432
00:28:00.519 --> 00:28:03.880
now. So that is common.
Well, and and really I just want
433
00:28:03.880 --> 00:28:07.799
to say really fast too, this
is platform agnostic strategies. It does,
434
00:28:07.839 --> 00:28:11.759
I mean we keep saying instagram here, but this works on Linkedin, this
435
00:28:11.000 --> 00:28:17.440
works on facebook. You know,
their Hashtag's work on these other platforms as
436
00:28:17.440 --> 00:28:22.319
well. So these are very easy
strategies that you know, if instagram's not
437
00:28:22.359 --> 00:28:26.240
your jam, you can still do
these strategies on facebook or or Linkedin.
438
00:28:26.440 --> 00:28:30.720
Yeah, this is good. I
like this and I guess, like Kelet
439
00:28:30.720 --> 00:28:33.880
me ask you this question. So
if you're going across platform, twitter,
440
00:28:33.359 --> 00:28:37.240
Oh yeah, twitter, definitely.
Everybody goes sign up for twitter. So
441
00:28:37.279 --> 00:28:40.000
if you're going to cross, if
you're doing like cross platforms, you're doing
442
00:28:40.079 --> 00:28:42.960
twitter, you done facebook, you're
doing instagram, whatever. Do you think
443
00:28:42.960 --> 00:28:47.160
it's best as like as a I
guess as a brand, like you show
444
00:28:47.240 --> 00:28:51.200
up as Katie Brinkley and you try
to get that same handle across the board,
445
00:28:51.200 --> 00:28:53.559
because I know sometimes, like I
had to do this recently, I
446
00:28:53.599 --> 00:28:56.599
was like wait a second, create. I had creating for money. I
447
00:28:56.599 --> 00:29:00.079
got creating daily. Get a fishing
show like I do a lot of stuff.
448
00:29:00.200 --> 00:29:03.200
I'm I know what he's going to
look for. That stuff, like
449
00:29:03.240 --> 00:29:06.599
I got to have Billy Thorpe,
and that's not Strillian rock star, so
450
00:29:06.680 --> 00:29:08.240
there's no way I'm getting you know, there's a lot of billy thorpes out
451
00:29:08.240 --> 00:29:11.839
there, and so I had to
pull like the Billy Thorpe, which sounds
452
00:29:11.880 --> 00:29:15.079
so egotistical, but it was the
only thing that worked on twitter and on
453
00:29:15.119 --> 00:29:19.519
Instagram, and I think facebook is
just like billy dot Thorpe, or so
454
00:29:19.599 --> 00:29:23.079
I can't remember. But so is
it? How important is that or is
455
00:29:23.119 --> 00:29:26.480
it just how you brand? Like, what's your strategy there? You trying
456
00:29:26.519 --> 00:29:30.720
to get your clients and yourself all
lined up across the board? It's it.
457
00:29:30.759 --> 00:29:34.559
I mean, like that is a
whole her conversation, for sure,
458
00:29:34.599 --> 00:29:38.359
because episode write it down. No, yeah, I mean like, and
459
00:29:38.480 --> 00:29:45.799
this is the thing I if you
do instagramcom Katie Brinkley, you will be
460
00:29:45.839 --> 00:29:49.799
directed to a page where there's a
Katie Brinkley there. She has one followers,
461
00:29:49.880 --> 00:29:53.559
zero posts and she follows er o
people. She doesn't even have an
462
00:29:53.559 --> 00:29:56.359
Avatar. So you know, honestly, it could have been me it.
463
00:29:56.599 --> 00:30:00.000
I could be that same Katy Brinkley. I could have signed up for Instagram
464
00:30:00.039 --> 00:30:03.720
am you know where when it launched
and I lost the email. But whoever
465
00:30:03.759 --> 00:30:07.519
that person is that's done nothing within
it drives me bonkers. So I have
466
00:30:07.759 --> 00:30:14.079
I am Katie Brinkley on instagram.
I should thought about I am Billy Thorpe.
467
00:30:14.079 --> 00:30:18.240
That would have been better than the
billy. Well, so the reason
468
00:30:18.279 --> 00:30:22.599
I went with I am Katie Brinkley
is because I do, like you.
469
00:30:22.720 --> 00:30:26.400
I do a lot of podcasting,
I do a lot of social audio and
470
00:30:26.400 --> 00:30:32.480
whenever I introduce myself I say I'm
Katie Brinkley, and it just seems better.
471
00:30:32.759 --> 00:30:36.440
Fits me a little bit more than
that. Yeah, maybe the Billy
472
00:30:36.519 --> 00:30:40.519
Thorpe, maybe that does fit my
personality. It kind of does, billy,
473
00:30:40.720 --> 00:30:45.000
but oh man, oh gosh,
that's two funny. I had a
474
00:30:45.079 --> 00:30:48.160
question for you, but I forget
what it was. Oh it was.
475
00:30:48.160 --> 00:30:52.079
Should you be the same agout on
all the platforms? Oh yeah, and
476
00:30:52.200 --> 00:30:56.119
you know when you are. So
like if you Google Katie Brinkley, even
477
00:30:56.160 --> 00:31:00.160
though I own a domain Katie Brinkleycom, the very first thing that pops up
478
00:31:00.200 --> 00:31:06.680
is my linkedin. So if you're
spending time on these social platforms, it
479
00:31:06.759 --> 00:31:11.160
makes sense to use your name,
especially if you're speaker, a coach,
480
00:31:11.319 --> 00:31:15.279
you do have a personal brand.
It makes a lot of sense to use
481
00:31:15.279 --> 00:31:21.680
your name whenever you can. Now, if you're Nike and you're the CEO
482
00:31:21.720 --> 00:31:25.519
of Nike, you know you should
stick with Nike. But for most of
483
00:31:25.599 --> 00:31:30.720
us, our businesses are not household
names yet. So yeah, keep that.
484
00:31:30.720 --> 00:31:34.079
That's true. That's a good point. So, so we talked about
485
00:31:34.200 --> 00:31:37.720
commenting on our stuff. Comment to
go on other people's stuff, but there's
486
00:31:37.759 --> 00:31:42.640
all kinds of ways to to you
know, to have conversations on, and
487
00:31:42.720 --> 00:31:45.759
I'm saying instagram because that's where I
kind of hang out the most, besides
488
00:31:45.799 --> 00:31:51.279
doing live stuff and podcasting. But
what about like like DM's, like your
489
00:31:51.359 --> 00:31:55.599
you? Is that like something you
focus on, like actually having those one
490
00:31:55.640 --> 00:31:59.039
on one conversations, or when does
that come in? Does that help at
491
00:31:59.039 --> 00:32:02.599
all? Yeah, so DM's is
where the magic happens and that's where,
492
00:32:02.599 --> 00:32:06.640
you know, the sales happen,
and there's a lot of times where I
493
00:32:06.640 --> 00:32:09.359
will be in a DM conversation where
I think it's a sales call for me,
494
00:32:09.480 --> 00:32:14.680
or like a conversation more like this
person's a good lead. It's the
495
00:32:14.680 --> 00:32:16.960
other way around. I'm a good
lead for them. So, but it
496
00:32:17.000 --> 00:32:22.480
doesn't happen until you get into those
one on one conversations. Now, seeing
497
00:32:22.519 --> 00:32:27.720
someone post and sliding into their DM's
right afterwards, it's a little fast.
498
00:32:27.759 --> 00:32:30.880
It's a little forward. I think
that you need to take your time and
499
00:32:30.000 --> 00:32:34.480
get to know somebody a little bit
before you just slide right on into their
500
00:32:34.519 --> 00:32:37.160
dams. Or, if you are, tell them why. Why are you
501
00:32:37.160 --> 00:32:40.920
there? Hey, I just watch
the latest episode of creating daily and I
502
00:32:40.960 --> 00:32:46.000
love the tip that you shared,
billy, about blank and can you remind
503
00:32:46.039 --> 00:32:50.240
me as to where I can go
to find that or information, and then
504
00:32:50.279 --> 00:32:54.720
you'll chime on in or whatever.
So think about your conversations that are in
505
00:32:54.720 --> 00:32:58.880
the DM. You wouldn't feel like
I use this analogy all the time,
506
00:32:58.960 --> 00:33:02.160
but it's so true. You wouldn't
go to a networking event, walk up
507
00:33:02.200 --> 00:33:06.039
to someone and Throw Your Business Card
at them and then take off and be
508
00:33:06.119 --> 00:33:08.400
like, well, hopefully they call
you know this card, Etie. That's
509
00:33:08.400 --> 00:33:12.279
a week. I throw an invoice
at them, like what's the name of
510
00:33:12.279 --> 00:33:15.880
your company, and I ride on
the voice and handed to him. That's
511
00:33:15.880 --> 00:33:20.480
how I do sales. Forget all
this Mamsy, pamsy, building relationship stuff.
512
00:33:20.480 --> 00:33:23.200
I just invoice. Now I'm just
messing. I would be funny.
513
00:33:23.240 --> 00:33:25.519
I'm gonna actually do that. I'm
going to go to a conference with a
514
00:33:25.519 --> 00:33:29.519
budget printed invoices. But what's the
name of Your Company? And to see
515
00:33:29.519 --> 00:33:32.759
just like recording create. That's that's
funny. Anyway, that's one of my
516
00:33:32.839 --> 00:33:38.240
show ideas. There we go.
But you wouldn't do that if you want
517
00:33:38.279 --> 00:33:43.279
to grow your business. Absolutely not. Yeah, but people do. I
518
00:33:43.319 --> 00:33:46.920
mean I S. People Send Me
Message all day, every day. Hey,
519
00:33:46.960 --> 00:33:51.240
I saw your social media post,
like you're creating great content. I
520
00:33:51.279 --> 00:33:54.319
think I can build you like Twentyzero
followers. It's a hundred dollars. I'm
521
00:33:54.359 --> 00:33:57.839
like, Whoa man, like,
hold on, we're not even take me
522
00:33:57.839 --> 00:34:00.839
out on a day. You didn't
even yes, x Merror. What are
523
00:34:00.880 --> 00:34:04.640
we doing? So, yeah,
it does feel weird. It's so yes,
524
00:34:04.720 --> 00:34:07.760
I mean like nurse to those relationships
that you're having in the in the
525
00:34:07.840 --> 00:34:15.199
comments. And you know, one
of my favorite CTA's on reals or posts
526
00:34:15.360 --> 00:34:23.000
is dm or comment with blank below
for the link or for more information.
527
00:34:23.000 --> 00:34:27.960
Okay, that's and went. So
on one of my post that I did
528
00:34:28.000 --> 00:34:31.800
recently I said, you know,
drop a, you know the hand raise
529
00:34:31.880 --> 00:34:38.639
Emoji below if you agree, or
if you've ever struggled with using a social
530
00:34:38.679 --> 00:34:44.719
media scheduler, and everyone that drops
that Emoji or commented like Yes, I've
531
00:34:44.760 --> 00:34:47.760
been struggling. I then commented back
and said I'm happy to talk to you
532
00:34:47.760 --> 00:34:51.679
about the one that I use,
and then I slid into their dams because
533
00:34:51.679 --> 00:34:54.159
he has. They've already opened the
door for conversation with me like yeah,
534
00:34:54.159 --> 00:35:00.039
I struggle with this, or Oh, I'm looking for something that you're offering
535
00:35:00.119 --> 00:35:02.360
or yes, send me the link
to your free Webinar. HMM. So
536
00:35:02.360 --> 00:35:07.599
when you have that CTA, you
you basically get the permission to send a
537
00:35:07.599 --> 00:35:14.159
cold dm based on what their comment
was. And let's say you have only
538
00:35:14.199 --> 00:35:17.480
five people comment that they want link. That's five people that you can now
539
00:35:17.639 --> 00:35:22.119
send the link to and you can
start nurturing that relationship and talking to them
540
00:35:22.119 --> 00:35:25.159
and they might not actually click the
link, but they start talking with you
541
00:35:25.239 --> 00:35:29.719
and then they see, oh well, you do this or I do this,
542
00:35:29.760 --> 00:35:34.400
and you can see where the relationships
and the conversation goes from there.
543
00:35:34.480 --> 00:35:37.280
Yeah, that's a good tip and
I think to like for people are listening.
544
00:35:37.719 --> 00:35:40.519
You know, you're in the default
thing that I taught. You know,
545
00:35:40.559 --> 00:35:44.400
talk to people all the time about
sales. I helpe people monetize her
546
00:35:44.440 --> 00:35:47.199
podcast or sponsorships and other stuff,
and it's always like, I don't want
547
00:35:47.199 --> 00:35:50.960
to be too cellsie, I don't
want to be too sellsie. More than
548
00:35:51.000 --> 00:35:53.400
likely, people have been following you
for a minute, they've been watching you,
549
00:35:53.519 --> 00:35:59.000
they've been building value. If you're
doing social media the way that I
550
00:35:59.039 --> 00:36:04.159
personally think you should do, do
it, you're probably building value already.
551
00:36:04.199 --> 00:36:07.360
And so that's you know, when
they say yes in this to me or
552
00:36:07.360 --> 00:36:10.480
reach out or whatever, it's not
really being Celsie, it's just continuing the
553
00:36:10.480 --> 00:36:14.920
conversation. And you know, I
know a lot of people won't jump in
554
00:36:15.079 --> 00:36:16.440
DM's because right now it's just too
cells you. I don't want to do
555
00:36:16.480 --> 00:36:20.119
it. Like they need to reach
out to me and I'm like yeah,
556
00:36:20.119 --> 00:36:22.880
I mean that's like me saying so
I needs to make me a donut and
557
00:36:22.920 --> 00:36:24.280
sell it for me and give me
the money. Like doesn't make any sense,
558
00:36:24.440 --> 00:36:29.559
like talking about so yeah, so
don't be afraid. If you're listening
559
00:36:29.559 --> 00:36:30.400
to this here, I god,
I just don't want to do that.
560
00:36:30.400 --> 00:36:36.280
That feels weird. It's not like
these people have probably already engage similar to
561
00:36:36.280 --> 00:36:38.719
a podcast host, like I always
say this, like give you know,
562
00:36:38.840 --> 00:36:43.760
Tom Buck, which is youtuber and
Podcaster, walked into my house right now,
563
00:36:43.800 --> 00:36:45.800
I would feel like I know him. I would say, Oh,
564
00:36:45.840 --> 00:36:46.880
hey, Tom, what's up?
Annual Cup coffee, like you want to
565
00:36:46.880 --> 00:36:49.719
sit down, like you know what's
up. And if you said, Hey,
566
00:36:49.719 --> 00:36:52.239
I got this, you know Youtube, course I want to try to
567
00:36:52.760 --> 00:36:54.400
talk to you about it, but
cool, let's have a cup of coffee
568
00:36:54.400 --> 00:36:58.360
and talk about it. So keep
that in mind. Is probably what people
569
00:36:58.400 --> 00:37:00.920
are doing. So we got DM's. What about voice drops? I this
570
00:37:00.960 --> 00:37:06.280
is one of my favorite ways to
get resting on the other side of the
571
00:37:06.320 --> 00:37:08.079
fence here with you. All right, all right, I'm not. I
572
00:37:08.719 --> 00:37:15.559
I struggle with voice messages in my
cohost on me am I across the pond,
573
00:37:15.639 --> 00:37:21.159
NFL podcast. He's to me all
day. Good for you, James.
574
00:37:21.320 --> 00:37:24.320
And Yep, I know teams man. Come on, I can't handle
575
00:37:24.400 --> 00:37:30.199
the voice messages. A lot of
people love them. It does seem we'll
576
00:37:30.239 --> 00:37:34.480
learn with podcasting and social audio.
There is power behind voice and hearing someone
577
00:37:34.559 --> 00:37:38.800
talk and just having that quick conversation. But for me, I'm you,
578
00:37:38.880 --> 00:37:42.960
I'm current. Most of the time, I'm listening to music, if and
579
00:37:43.119 --> 00:37:45.000
you know, on or I got
other things going on. Is opposed to
580
00:37:45.000 --> 00:37:49.880
just sitting there and listening to Your
Voice Message? Like I just want to
581
00:37:49.920 --> 00:37:52.039
read what you have to say.
I can respond back really fast and then
582
00:37:52.079 --> 00:37:57.920
get on. Voice messages are are
just hard for me, but I know
583
00:37:57.960 --> 00:38:01.400
that they are a nurture builder for
sure. Well, and I don't know
584
00:38:01.519 --> 00:38:07.719
that because I'm like you. Ongoing
voice messages are fairly annoying to me.
585
00:38:07.840 --> 00:38:10.239
I wasn't like that. I used
to really enjoy them, but then I
586
00:38:10.280 --> 00:38:14.239
was like now I have a three
year old who talks way more than he
587
00:38:14.280 --> 00:38:15.840
did at once. So now it's
like, okay, I can't really listen
588
00:38:15.840 --> 00:38:21.840
to this, but it's it's like
one of those things where I think opening
589
00:38:21.880 --> 00:38:25.519
the door is you send the voice
smeil there's this little bubble with a play
590
00:38:25.559 --> 00:38:30.239
button. Then you're just like,
I mean, I cannot resist to push
591
00:38:30.280 --> 00:38:34.199
that button and listen to that first
message. However, I guess if the
592
00:38:34.199 --> 00:38:37.960
world was perfect, people would text
to me, I would send them a
593
00:38:37.000 --> 00:38:39.679
voice smail and they would text back
to me. That would be perfect.
594
00:38:39.840 --> 00:38:44.559
Or maybe Linkedin, if you're listening, which I are not linked in instagram.
595
00:38:44.599 --> 00:38:46.639
I know you are because you're listen
to the show because it's so important,
596
00:38:46.679 --> 00:38:50.679
but maybe put a little transcribe thing
there. That would be cool.
597
00:38:50.719 --> 00:38:52.599
It's like a quick I mean you
could do the voice to text on Serri,
598
00:38:52.840 --> 00:38:55.360
I guess, if you really wanted
to. Oh Yeah, I guess
599
00:38:55.360 --> 00:39:00.559
you could do that way. Is
it translate from voice to text? Yeah,
600
00:39:00.639 --> 00:39:02.760
so, like, if you like
on, how do I? How
601
00:39:02.800 --> 00:39:06.280
am I tech you? I don't
know all this techy stuff. It's ridiculous.
602
00:39:06.280 --> 00:39:08.920
I feel like a ninety year old
man. Yeah, I mean,
603
00:39:08.960 --> 00:39:12.960
like, so, it's what one
way that you could do it. I
604
00:39:13.000 --> 00:39:16.079
mean, I just you're saying.
You're saying, like record the voice to
605
00:39:16.280 --> 00:39:22.400
text, like to send the message
versus getting it to read it, like
606
00:39:22.480 --> 00:39:28.519
you're not having series translate it into
yes, yes, so like in your
607
00:39:28.800 --> 00:39:31.199
yeah, so, like in your
little sheep more thing at the bottom there's
608
00:39:31.199 --> 00:39:36.159
a little microphone and that's the voice
to tacks. Yeah, okay, so,
609
00:39:36.199 --> 00:39:38.320
but it doesn't work the other way
right. It doesn't transcribe. No,
610
00:39:38.480 --> 00:39:42.360
it doesn't. When James Leaves me
a three minute voice message. No,
611
00:39:42.519 --> 00:39:44.519
I just sit there a little to
three minutes of her. That's what
612
00:39:44.559 --> 00:39:45.719
I was wondering. That's what I
thought you're saying. I was like,
613
00:39:45.800 --> 00:39:49.639
holy cow, that's awesome, like
show me how it's good now, oh,
614
00:39:49.719 --> 00:39:51.960
anyway, all right, so I'll
get us back on the topic,
615
00:39:52.000 --> 00:39:54.239
since I got us off the topic. All right, so maybe we're fifty.
616
00:39:54.239 --> 00:39:57.599
On the voice jobs, I think
it's a cool introduction, but maybe
617
00:39:57.599 --> 00:40:00.400
not annoyed people. That's good,
and maybe even in the voice job say
618
00:40:00.440 --> 00:40:05.360
hey, by the way, if
you prefer for me to text you versus
619
00:40:05.440 --> 00:40:08.039
Voice Mail, like, let me
know, and maybe that would be a
620
00:40:08.079 --> 00:40:12.679
considerate question. If you if you're
because I'm like for the INTROM and I
621
00:40:12.800 --> 00:40:15.159
love voice drops, like I invite
people to the show all the time just
622
00:40:15.199 --> 00:40:19.280
because I want him to hear the
passion in my voice of what I'm excited
623
00:40:19.360 --> 00:40:22.599
to talk to them about later.
Yeah, and you don't to each their
624
00:40:22.639 --> 00:40:30.239
own, like it really is.
I think that voice messages are a rate,
625
00:40:30.519 --> 00:40:35.039
you know, like I said before, relationship builder, and it's hearing
626
00:40:35.039 --> 00:40:37.920
someone talk. It's like, Oh
man, they're talking to me. But
627
00:40:37.440 --> 00:40:42.599
for me and the way that I
do business and live my life, like
628
00:40:42.679 --> 00:40:49.519
text message is my which is interesting
because I love talking, you know.
629
00:40:51.159 --> 00:40:53.559
So maybe if people talk to you, you can voice message, then they'll
630
00:40:53.599 --> 00:40:58.079
text back. That's perfect. Are
you guys world? It's the best world
631
00:40:58.079 --> 00:41:00.360
are. So we talk about some
DM's, talk about some comments of voice
632
00:41:00.440 --> 00:41:04.719
jobs. What about? What about
like pole? I mean, I know
633
00:41:04.719 --> 00:41:07.000
there's all kinds of little stickers on
and I'm talking about instagram once again in
634
00:41:07.039 --> 00:41:10.920
this, in this and most multiple
companies have different things, but like poles
635
00:41:12.000 --> 00:41:15.079
and Qa's, like if you seen
that stuff, to really like light up
636
00:41:15.119 --> 00:41:19.119
that engagement, to take it to
another level and your business. Yeah,
637
00:41:19.119 --> 00:41:22.840
I think that you should try and
include some sort of engagement sticker with with
638
00:41:22.960 --> 00:41:29.639
at least one story a day,
whether it's just the slider or if you
639
00:41:29.679 --> 00:41:31.960
are doing a poll, I mean
doing pull like doing polls. was how
640
00:41:31.960 --> 00:41:37.840
I decided on my podcast cover art
and it boosted me to the front of
641
00:41:37.880 --> 00:41:39.760
a lot of people stories for a
while and that's what I was like.
642
00:41:39.800 --> 00:41:43.320
Okay, well, my story reach
has been down. I'm only getting like
643
00:41:43.400 --> 00:41:49.679
thirty people doing my stories. I
must be like swipeable down on people's priorities.
644
00:41:49.760 --> 00:41:51.800
How can I get myself back to
the Front? Of the line,
645
00:41:51.920 --> 00:41:55.960
and it was by letting them choose
my podcast cover art and I was able
646
00:41:57.039 --> 00:42:01.599
to have them create it or choose
and I kind of did a march madness
647
00:42:01.639 --> 00:42:07.000
and I did it every day for
I think ten days, and then I
648
00:42:07.000 --> 00:42:10.880
had my winner and now my story
reviews are back up. But allowing people
649
00:42:10.960 --> 00:42:19.239
to choose things like yes or no, or what Xdata, Adita, and
650
00:42:19.280 --> 00:42:23.159
then having like three year four options
as an answer, it's a great way
651
00:42:23.199 --> 00:42:27.320
just to kind of keep in mind, like hey, you know, do
652
00:42:27.360 --> 00:42:29.599
you use? I'm just going to
keep going back to the scheduler. I
653
00:42:29.679 --> 00:42:32.199
don't know why. Yeah, but
if you use a social media scheduler?
654
00:42:32.719 --> 00:42:35.519
If you do, which one do
you use? And then I could be
655
00:42:35.559 --> 00:42:39.280
like whot, sweet lonely co schedule
other and then I could go back in
656
00:42:39.480 --> 00:42:44.039
and start a whole nother conversation where
I have a whole new, fresh set
657
00:42:44.039 --> 00:42:49.400
of content. Like studies show that
forty percent don't even have a Scheduler,
658
00:42:49.480 --> 00:42:52.480
you know, and this is why, after asking them, you know.
659
00:42:52.559 --> 00:42:57.119
So it's a great way for you
to establish your own content to okay,
660
00:42:57.280 --> 00:43:00.360
yeah, that's it, that's pretty
good, like that's a good all these
661
00:43:00.360 --> 00:43:01.480
are good tips. I always say
that after you give us a little tip
662
00:43:01.519 --> 00:43:05.320
of my kid's a great tip,
Datie. We're right down. Am I
663
00:43:05.440 --> 00:43:08.320
not bad? Like a ninety year
old band? So so what I mean?
664
00:43:08.320 --> 00:43:12.880
Are you always keeping those Qa's about
your topic, about your subject,
665
00:43:12.920 --> 00:43:16.039
about schedules, about Instagram, or
you going like way off topically? What's
666
00:43:16.039 --> 00:43:21.840
your favorite birthday cake? Like,
I mean, I try and always keep
667
00:43:21.880 --> 00:43:25.559
it somewhat business related because, like, even if it's like entrepreneur, you
668
00:43:25.599 --> 00:43:29.039
know, like how many of you
own your own business? How many you
669
00:43:29.119 --> 00:43:30.559
know like work, but how many
of you are a real turn you know,
670
00:43:30.880 --> 00:43:37.840
because it helps me. If it's
not about social media or podcasting,
671
00:43:38.000 --> 00:43:42.480
I'm trying to better know my audience
so that I can create content that they'll
672
00:43:42.519 --> 00:43:46.760
want to consume. I think that
the stories, it's a great the only
673
00:43:46.760 --> 00:43:52.199
people that are seen in your stories
are people that follow you. So it's
674
00:43:52.199 --> 00:43:57.960
really that way of getting to know
who your followers are and really get incredible
675
00:43:57.960 --> 00:44:00.920
insight, because these people have already
signed up to be a part of your
676
00:44:00.960 --> 00:44:04.159
world, to be a part of
your community. So you want to do
677
00:44:04.280 --> 00:44:08.199
birthday quate questions, I guess you
could, but I mean for me,
678
00:44:08.440 --> 00:44:15.119
social media is all about optimization.
How can I get as much bang for
679
00:44:15.239 --> 00:44:21.519
my book on this Social Network while
still building my business? Because I don't
680
00:44:21.679 --> 00:44:24.800
I'm not just an influence or I'm
not just a content creator, like,
681
00:44:25.199 --> 00:44:29.840
I have a business to run.
So I have to make sure that I'm
682
00:44:29.840 --> 00:44:32.599
getting the most bank from my back
out of each and every social media post.
683
00:44:32.639 --> 00:44:36.480
All right, yeah, that makes
sense. I was just curious because
684
00:44:36.519 --> 00:44:43.280
if I seems like if I post
something about my niche math, sometimes it
685
00:44:43.280 --> 00:44:45.599
does okay, but if I post
like green beans or carrots, it's like,
686
00:44:45.679 --> 00:44:49.119
dude, it just blows up.
I'm like, this makes zero sense
687
00:44:49.159 --> 00:44:54.480
at all. Certain Food Block,
I don't know, you know it.
688
00:44:54.639 --> 00:44:57.920
Just you know, billy, if
you want us, try and get some
689
00:44:57.960 --> 00:45:00.039
more engagement, you know, and
bump up to the front with her.
690
00:45:00.599 --> 00:45:05.039
You have to set expectations, then, how you're going to show up in
691
00:45:05.079 --> 00:45:08.960
your stories and then again, like
if someone new starts following you and they
692
00:45:09.000 --> 00:45:13.960
think that you know see. So
here's a fun fact. Eighty two percent
693
00:45:14.039 --> 00:45:19.920
of people, when they first start
on Instagram, they start in stories.
694
00:45:19.960 --> 00:45:24.440
They're not starting in the feed.
So if somebody has recently followed you and
695
00:45:24.440 --> 00:45:28.079
there I who's Billy Thorpe, I'm
going to see him and he's like posts
696
00:45:28.159 --> 00:45:30.599
all these food things and then they
scroll down into the feed and you're sharing
697
00:45:30.639 --> 00:45:34.840
like podcast tips. I'm like,
this isn't the guy I thought it was.
698
00:45:35.199 --> 00:45:37.960
I don't want any of this.
So that makes sense. All right.
699
00:45:38.000 --> 00:45:40.840
So that's a big percentage of people. So if you're not focus on
700
00:45:40.880 --> 00:45:45.079
stories, that's probably a good focus
and that's all I've been focusing on.
701
00:45:45.559 --> 00:45:52.280
I haven't really done many grid stuff
like post or care sales, which I
702
00:45:52.280 --> 00:45:55.599
know I should be, but I
just so consumed with doing the show and
703
00:45:55.639 --> 00:46:00.719
promoting the show and all that I
haven't really been very good at social.
704
00:46:00.960 --> 00:46:04.679
I've been very good at Instagram,
just pul try and show your face in
705
00:46:04.760 --> 00:46:08.239
at least one story slide, whether
it's a picture or to you talking.
706
00:46:08.280 --> 00:46:13.119
If you're resharing content that shows your
face, you need to have that and
707
00:46:13.159 --> 00:46:16.239
at least one story slide you need
to have. Try and have one engagement
708
00:46:16.280 --> 00:46:22.480
sticker in there somehow, I mean, and then you can show whatever.
709
00:46:22.519 --> 00:46:24.280
I don't really care, but I
mean, like I always like to try
710
00:46:24.280 --> 00:46:29.760
and kind of be like this is
what you can expect from me and what
711
00:46:29.800 --> 00:46:32.000
you can learn from me and what
it's like to be a part of my
712
00:46:32.000 --> 00:46:37.400
community. This is great. This
is all great content, Katie. As
713
00:46:37.440 --> 00:46:40.920
always, I'd think we could probably
spend the next forty five minutes, you
714
00:46:40.920 --> 00:46:45.360
know, continuing going deep diving into
each one of these categories. But is
715
00:46:45.360 --> 00:46:50.920
there anything else that I didn't put
on my little list that you see there
716
00:46:50.960 --> 00:46:53.119
that we should talk I mean,
I gut have giveaways on there. Maybe
717
00:46:53.119 --> 00:46:57.079
that's a whole I think that might
even be a whole other show because there's
718
00:46:57.119 --> 00:47:00.719
like so much strategy behind doing to
give away. Or is it big strategy
719
00:47:00.760 --> 00:47:02.920
behind giveaways? And you know we
can, we can talk about that and
720
00:47:04.000 --> 00:47:07.159
for another show. You know,
I'm in the camp of giveaways have to
721
00:47:07.199 --> 00:47:09.599
be very, very well thought out
because you're going to get a lot of
722
00:47:09.639 --> 00:47:15.119
people in there that just want something
for free and then afterwards are going to
723
00:47:15.119 --> 00:47:20.119
bounce. So yeah, Yep,
I've been there before. I've done some
724
00:47:20.119 --> 00:47:23.599
giveaways that are like Oh, you
were not the person I wanted. Yeah,
725
00:47:23.920 --> 00:47:28.719
yeah, awesome. Is there anything
else, a little tip or trick
726
00:47:28.760 --> 00:47:32.199
for engagement that we didn't talk about? It you wanted to share? No,
727
00:47:32.320 --> 00:47:37.360
not today. I think that the
biggest thing is to start being social
728
00:47:37.400 --> 00:47:42.840
on these platforms and whether or not
you are posting every day, three times
729
00:47:42.840 --> 00:47:46.960
a week, you know once a
week. If you're engaging daily, it's
730
00:47:47.079 --> 00:47:52.039
going to help you. It's going
to help you be shown to more audiences
731
00:47:52.079 --> 00:47:55.599
and when you do post, those
people that you've been engaging with they're going
732
00:47:55.639 --> 00:48:00.719
to head over to your account to
so pay for word and do that.
733
00:48:00.840 --> 00:48:04.960
That dollar rating strategy. The I
love the dog. It's a good one.
734
00:48:05.079 --> 00:48:07.840
That's a good strategy. And engaging
daily. It's going to be a
735
00:48:07.880 --> 00:48:09.920
new APISODE, new show we're going
to do, going to launch it new
736
00:48:10.000 --> 00:48:15.119
daily show right after creating daily,
engaging daily. So I love it.
737
00:48:15.199 --> 00:48:19.519
Katie will thanks so much for,
I mean obviously co hosting this Tuesday episode
738
00:48:19.840 --> 00:48:24.679
and really appreciate it and going forward
will continue to bring some more social media
739
00:48:24.719 --> 00:48:29.280
tips and tricks and all that stuff
and whatever else would come up with.
740
00:48:29.320 --> 00:48:31.519
So it's a lot of fun to
have you on. So I really appreciate
741
00:48:31.559 --> 00:48:36.320
you well. Thanks for having me
and everybody go to Katie's one sheet once
742
00:48:36.360 --> 00:48:39.719
she died. Proh Katie Brinkley,
is that a what do you what do
743
00:48:39.800 --> 00:48:43.159
you say? This is a how'd
you get rid of yours. I keep
744
00:48:43.199 --> 00:48:45.599
trying to get rid of mine and
that keeps putting it back in. You
745
00:48:45.599 --> 00:48:47.880
know what? I know people all
right, yeah, maybe I need to
746
00:48:49.039 --> 00:48:52.760
reach out to the old Brett there. Say Hey, Brett, let me
747
00:48:52.960 --> 00:48:55.400
look at this. I always reach
I reach out to them like every other
748
00:48:55.480 --> 00:48:59.719
day for like some kind of feature
requests or some kind of something. I
749
00:48:59.760 --> 00:49:01.639
would they probably hate me. I'm
like quick, I'm gonna say a man
750
00:49:01.679 --> 00:49:06.880
probably just like billy. Just create
your own freaking sight at this point.
751
00:49:07.079 --> 00:49:08.800
That out of you. Do it
all for you anymore. But it really
752
00:49:08.920 --> 00:49:12.440
is a powerful platform. So if
anybody hasn't used it, I know I
753
00:49:12.480 --> 00:49:15.639
talked about it all the time,
but it literally that guest booking form really
754
00:49:15.679 --> 00:49:20.840
just made my life a ton easier. Like I'm a we're going clubhouse rooms.
755
00:49:20.880 --> 00:49:23.400
Talk about it, say ham looking
for guests. Here's the link.
756
00:49:23.679 --> 00:49:27.719
Go and apply, and so they
can apply and then I can go through
757
00:49:27.840 --> 00:49:30.760
and kind of evaluate all the applications
and pick and choose. So I want
758
00:49:30.800 --> 00:49:36.639
to continue a conversation with so pretty
cool. I don't know if it's the
759
00:49:36.679 --> 00:49:39.119
best strategy but, like for daily
show, it's the only one I have.
760
00:49:39.239 --> 00:49:43.119
So anyway, well, Katie,
I really appreciate it and we'll see
761
00:49:43.119 --> 00:49:45.559
you next week. All right,
have a good one. All right,
762
00:49:45.599 --> 00:49:50.360
thank you so much. All right, everyone, that is it today from
763
00:49:50.440 --> 00:49:54.159
creating daily from from Katie and I
super amounts of fun. So be sure
764
00:49:54.199 --> 00:49:58.760
to find Katie, the Katie Brinkley
like, follow her good her one sheet,
765
00:49:58.760 --> 00:50:00.480
all that fun stuff. Hit that
subscribe button as it popped up.
766
00:50:00.519 --> 00:50:05.599
I forgot to turn it off.
Where if you're watching either here on Youtube
767
00:50:05.719 --> 00:50:08.719
or on Bullhorn, and join US
tomorrow. I'm going to be joined tomorrow
768
00:50:08.800 --> 00:50:14.119
by my friend Garish Bolli. He
does a daily podcast. So I do
769
00:50:14.119 --> 00:50:16.400
a daily live stream, he does
daily podcast. We're going to talk about
770
00:50:16.400 --> 00:50:20.960
what that looks like to manage a
daily show, because I think there's this
771
00:50:21.039 --> 00:50:24.559
big myth around daily live streaming,
daily podcasting. That's so tough, it's
772
00:50:24.599 --> 00:50:30.119
so enormous in you're crazy for doing
it and it's still new. I'm still
773
00:50:30.119 --> 00:50:34.679
in the honeymoon stage, but so
far may you're just a Weirdo, but
774
00:50:34.760 --> 00:50:37.960
it's really easier for me than a
weekly show. So anyway, we'll compare
775
00:50:38.000 --> 00:50:42.760
all those notes tomorrow, two PM
Eastern time. Thank you so much for
776
00:50:42.800 --> 00:50:47.079
watching. We'll see tomorrow
