Podcast Q&A w/Richard Butler - 15yr Podcaster

WEBVTT 1 00:00:10.800 --> 00:00:15.119 What is going on everybody. Welcome back to another episode of creating daily. 2 00:00:15.279 --> 00:00:18.839 If this is your first time checking out the show, welcome if you've been 3 00:00:18.839 --> 00:00:21.920 here before, then welcome back. You know what the show is all about, 4 00:00:22.039 --> 00:00:25.519 and it's about helping you, as a creator, level up your content, 5 00:00:25.600 --> 00:00:31.679 if that's through quality, quantity, monetization, all those fun things. 6 00:00:31.719 --> 00:00:34.920 We want to help you, podcast or live streamer, whatever it is that 7 00:00:34.920 --> 00:00:38.520 you do in the content creation space. Want to inspire you to continue to 8 00:00:38.560 --> 00:00:41.280 push a record button, have to go live button, write that song right 9 00:00:41.359 --> 00:00:44.520 that album, whatever it looks like for you. And today I get a 10 00:00:44.600 --> 00:00:48.320 very special guest gonna be joining me in just a few moments. I'M gonna 11 00:00:48.320 --> 00:00:51.200 set this show up a little bit and then he's gonna jump on. It's 12 00:00:51.320 --> 00:00:55.439 Richard Butler of rage works. He has rage works podcast network. He's been 13 00:00:55.479 --> 00:00:59.640 in the game for fifteen years. That's right, you heard me. Fifteen, 14 00:00:59.759 --> 00:01:03.120 one five, fifteen years. So if you are curious about podcasting, 15 00:01:03.159 --> 00:01:07.719 if you have some questions, get them ready. I'm blive on all kinds 16 00:01:07.760 --> 00:01:12.200 of platforms over here, on on Youtube, on facebook, on twitch, 17 00:01:12.280 --> 00:01:17.000 on twitter, all the places, and then also on clubhouse, which has 18 00:01:17.040 --> 00:01:19.319 a chat to your left if you're over there, so you can you can 19 00:01:19.319 --> 00:01:23.239 say hello. Got We got a lot of awesome creators there as well. 20 00:01:23.359 --> 00:01:26.879 So John Kai, Sandra, Raphael, what's up? Everybody in the audience? 21 00:01:26.920 --> 00:01:29.640 What's going on? Good to see you, guys. And before we 22 00:01:29.719 --> 00:01:33.519 jump into it, just want to remind you quickly that if you were interested 23 00:01:33.599 --> 00:01:37.480 in the sure M v seven, the microphone I'm using, if you're watching 24 00:01:37.480 --> 00:01:41.599 this video, be sure to go get it right now. Go, go 25 00:01:41.920 --> 00:01:46.439 get it. Go to Billy Thorpe dot live over on Amazon and check that 26 00:01:46.480 --> 00:01:49.040 out. And let me just bring it up a real quick since I since 27 00:01:49.079 --> 00:01:52.000 I prepared it. I did such a good job, and now I'm not 28 00:01:52.040 --> 00:01:55.239 doing a good job. I mean I'm using it, but I've brought this 29 00:01:55.319 --> 00:01:57.079 scene ups. You can go there, you can pre order. I think 30 00:01:57.079 --> 00:02:01.920 it's still available for pre order and it releases in four days from now, 31 00:02:02.000 --> 00:02:06.799 so on the fifteenth it will actually release. So this is a limited edition 32 00:02:06.920 --> 00:02:10.800 microphone and sure was very kind and sent me this for me to help them 33 00:02:10.879 --> 00:02:14.439 promote. So that's what I'm doing. So head over to Billy Thorpe dot 34 00:02:14.439 --> 00:02:17.599 live. You'll see my latest live click on it and you can make a 35 00:02:17.639 --> 00:02:23.599 purchase and join the limited edition sure MV seven white new air club and maybe, 36 00:02:23.639 --> 00:02:27.080 who knows, maybe we'll start a club about it where it's only if 37 00:02:27.120 --> 00:02:30.840 you have this microphone you're invited to secret society type of meetings and all that 38 00:02:30.919 --> 00:02:34.520 kind of fun stuff. But anyway, wanted to uh, to promote that 39 00:02:34.560 --> 00:02:38.159 since they sent it over. Really appreciate those guys doing that. So now 40 00:02:38.360 --> 00:02:40.879 what I'm gonna do I'm gonna cut out all the other stuff that I've typically 41 00:02:40.879 --> 00:02:46.639 do on the show and I'm gonna Bring Richard on right now to talk about 42 00:02:46.960 --> 00:02:51.960 podcasting and what what the industry has looked like, what it looks like now, 43 00:02:52.039 --> 00:02:53.439 where we can expect it to go, and we're gonna jump in and 44 00:02:53.479 --> 00:02:58.280 answer any podcasting questions that you have. So be sure to get those ready 45 00:02:58.360 --> 00:03:00.919 and if you're in Clubhouse, hang out with is, I'll actually bring you 46 00:03:00.960 --> 00:03:05.360 up on the stage and put you through. Just know you are live to 47 00:03:05.639 --> 00:03:08.599 the rest of the world, so all eight people watching this will really enjoy 48 00:03:08.639 --> 00:03:12.400 hearing your voice. Well, anyway, I'm gonna shut up now. I'M 49 00:03:12.400 --> 00:03:15.240 gonna jump over and introduce my friend Richard. Richard, what's going on? 50 00:03:15.319 --> 00:03:16.800 My man, how are you? Hey, brother, how's it going? 51 00:03:16.879 --> 00:03:20.879 Thank you for having me. I appreciate the opportunity to come here and chop 52 00:03:20.919 --> 00:03:22.680 it up with you. Yeah, man, well, dude, your a 53 00:03:22.759 --> 00:03:24.400 legend in this space. So, Um, you know, heard a lot 54 00:03:24.400 --> 00:03:29.599 about you. We've shared some a lot of clubhouse rooms together and I love 55 00:03:29.639 --> 00:03:32.879 your style. I love the the drive, the you know, doing four 56 00:03:34.120 --> 00:03:37.840 D podcasts, episodes that you've done now, building a network and you've been 57 00:03:37.840 --> 00:03:39.879 in the game for, you know, fifteen plus years. So I'm excited 58 00:03:39.960 --> 00:03:45.280 to dive into that and take some of that knowledge and value and release it 59 00:03:45.319 --> 00:03:49.039 onto other people so they can start at your ceiling and not where you had 60 00:03:49.080 --> 00:03:52.919 to start by helping build this industry literally. So appreciate all this stuff you're 61 00:03:52.960 --> 00:03:55.439 doing. Man. Yeah, just doing my best to leave the room better 62 00:03:55.479 --> 00:04:00.319 than when I entered it. That's all it's about. What did your mom 63 00:04:00.360 --> 00:04:04.000 teach you that, or Your Dad who taught you that? Just I hear 64 00:04:04.039 --> 00:04:08.840 an echo on this clubhouse. Think I may have to oh yeah, man, 65 00:04:08.879 --> 00:04:12.280 I bet you brightly throw a thing underneath your underneath a pillow or something, 66 00:04:12.319 --> 00:04:14.639 because I think if you're on stage it does that. You might have 67 00:04:14.719 --> 00:04:17.639 to dip out um or come back and dip into the audience. That way 68 00:04:17.680 --> 00:04:20.560 people can follow you on there as well. So either way, if you 69 00:04:20.600 --> 00:04:24.800 want to Um. So man, let's get into it first of all, 70 00:04:24.920 --> 00:04:27.720 and once again, if anybody has any questions, feel free to ask those. 71 00:04:27.759 --> 00:04:30.040 This is a q and a session. I got a lot of Ques, 72 00:04:30.120 --> 00:04:32.199 so I can start, but you know, if you want to help 73 00:04:32.199 --> 00:04:35.600 out, drop them in the chat if you have any podcasts related questions. 74 00:04:36.079 --> 00:04:38.839 But before we get into it, man, it give us a little bit 75 00:04:38.920 --> 00:04:43.480 of the background of your podcasting history, because it's pretty phenomenal. You've been 76 00:04:43.480 --> 00:04:46.639 doing it since what two thousand four? Is that right? I get the 77 00:04:46.680 --> 00:04:51.279 math right. Another two six, actually bad. Yeah, I I started. 78 00:04:51.360 --> 00:04:58.839 I started podcasting enjoying podcasting as a hobbyist. Originally, podcast debuted on 79 00:04:58.920 --> 00:05:02.240 Itunes at the time and when it happened I thought it was just such a 80 00:05:02.279 --> 00:05:06.480 cool experience that so many people were doing shows about different things. So I 81 00:05:06.519 --> 00:05:12.800 started going through finding shows relevant too interests I had, and I ended up 82 00:05:12.800 --> 00:05:17.000 coming across the show called video game news radio. It was hosted by UH, 83 00:05:17.120 --> 00:05:21.480 four FELLAS FROM CLEVELAND, Ohio talking about video games. But what made 84 00:05:21.480 --> 00:05:25.639 it stand out for me was that it reminded me of like going to the 85 00:05:25.639 --> 00:05:29.720 barbershop and you're getting a cut and everybody's just talking shop about different things, 86 00:05:30.240 --> 00:05:33.480 and I really appreciated that because a lot of the stuff that was out for 87 00:05:33.600 --> 00:05:39.639 video games, content wise, was always super overproduced, super stylish, and 88 00:05:39.879 --> 00:05:44.879 while that has its place, I appreciated just the nuances of people just hanging 89 00:05:44.920 --> 00:05:48.759 out. So I started engaging with the podcast, started really enjoying it and 90 00:05:49.519 --> 00:05:53.160 they noticed and they were like hey, you know, we have skype. 91 00:05:53.160 --> 00:05:55.920 If you have skype, call in, we'd love to have you on. 92 00:05:56.079 --> 00:05:58.360 So I called in and, you know, being from New York, you 93 00:05:58.399 --> 00:06:01.120 know you have the The New York accent. So they were fascinated by that 94 00:06:01.720 --> 00:06:08.079 and, um, I started engaging with their show and after a couple of 95 00:06:08.120 --> 00:06:11.480 appearances they're like man, you know, you really should start your own podcast, 96 00:06:11.560 --> 00:06:13.959 and I'm like, you know, I'm not gonna do it. So 97 00:06:15.279 --> 00:06:18.480 one of their listeners he started a podcast. He was in Canada and he 98 00:06:18.560 --> 00:06:20.519 was like rich, man, you know you want to call in and be 99 00:06:20.560 --> 00:06:26.160 a second Mike, you know, just be be New York and and be 100 00:06:26.240 --> 00:06:30.680 on this podcast. I was like all right, cool. So did that 101 00:06:30.240 --> 00:06:33.040 and Um, same thing happened. He was like man, you really should 102 00:06:33.079 --> 00:06:36.800 do your own man, I think you do really well. So I'm I 103 00:06:36.959 --> 00:06:40.600 I kind of just said clearly, the universe is telling me something. So 104 00:06:40.639 --> 00:06:45.800 I brought a log of tech USB headset and got audacity and started recording, 105 00:06:46.360 --> 00:06:48.160 uh, the podcast which I did, which was my take radio when it 106 00:06:48.199 --> 00:06:54.279 was basically just my take on mixed martial arts and pro wrestling and video games 107 00:06:54.319 --> 00:06:58.399 and and movies, just things I was into. So a lot of times, 108 00:06:58.399 --> 00:07:00.759 and we've seen this in clubhouse and every where else, people are like, 109 00:07:00.800 --> 00:07:02.040 Oh, what's your ideal listener? I'm like, my deal, my 110 00:07:02.120 --> 00:07:05.800 ideal listener back then was me, people that were like me. I liked 111 00:07:05.839 --> 00:07:12.040 all the same stuff that were at that intersection of all of those interests. 112 00:07:12.240 --> 00:07:17.000 So I tailored my content to that. But back then you couldn't really track 113 00:07:17.040 --> 00:07:19.519 it very well. It was hard to quantify. I mean I was with 114 00:07:19.560 --> 00:07:24.040 Libson and they had metrics and it was cool, but I wasn't really like 115 00:07:24.160 --> 00:07:27.959 looking at it or trying to do anything. Then in two thousand and nine, 116 00:07:28.040 --> 00:07:30.319 like, when I started to get burned out, blog talk radio reached 117 00:07:30.319 --> 00:07:32.560 out to me and they were like hey, you know, we see you 118 00:07:32.600 --> 00:07:35.319 have a podcast. We'd love for you to check out our platform. You 119 00:07:35.360 --> 00:07:39.639 can run it just like a regular radio show. People can call in all 120 00:07:39.680 --> 00:07:43.079 this stuff. So I did the trial on it and I thought it was 121 00:07:43.160 --> 00:07:46.399 really innovative. So I contacted a good friend of mine. He was a 122 00:07:46.439 --> 00:07:50.079 moderator from my space, dating myself a little bit, and I said listen, 123 00:07:50.079 --> 00:07:53.439 man, you're a MoD do you want to be? Do you want 124 00:07:53.439 --> 00:07:56.800 to screen calls for the podcast? He's like yeah, man, sounds cool. 125 00:07:57.199 --> 00:08:01.360 So I started broadcasting from eleven pm to two AM. So I would 126 00:08:01.800 --> 00:08:05.600 yeah, I would start the podcast at eleven pm, uh, four segments, 127 00:08:05.920 --> 00:08:09.879 m M A, wrestling, video games and movies, and I would 128 00:08:09.959 --> 00:08:16.439 do that, do the shows all the way to two am and then start 129 00:08:16.600 --> 00:08:18.800 editing right after we finished the live show so I could release it as a 130 00:08:18.800 --> 00:08:22.800 podcast like within an hour or two, and then I'd go to bed, 131 00:08:22.879 --> 00:08:28.000 usually three four, wake up at seven thirty to go to work at my 132 00:08:28.079 --> 00:08:31.879 day job. And I did that for, like I said, four hundred 133 00:08:31.920 --> 00:08:35.639 plus episodes and then along the way I complicated my life. I added video. 134 00:08:35.279 --> 00:08:39.480 Um, no, huge shout out to Andrews Arian from Matt Men from 135 00:08:39.519 --> 00:08:43.240 the Mat man podcast. He has a podcast network and he was like Hey, 136 00:08:43.279 --> 00:08:46.559 man, you should come on and bring your show over and do video. 137 00:08:46.919 --> 00:08:50.879 So I started doing video and then live streaming into youtube and facebook and 138 00:08:50.919 --> 00:08:54.120 all that stuff, and next thing you know I'm editing audio, I'm editing 139 00:08:54.200 --> 00:09:01.440 video and Um, it was exhausting. So after I got married my super 140 00:09:01.440 --> 00:09:05.360 supportive girlfriend, who was my super supportive wife, she was like listen, 141 00:09:05.399 --> 00:09:09.080 you're you're burning yourself out. So I took the podcast and I split it 142 00:09:09.159 --> 00:09:11.879 over the course of two days. So Wednesday night I would do m M 143 00:09:11.919 --> 00:09:15.840 A and wrestling, same same time, eleven pm, but it was like 144 00:09:15.919 --> 00:09:20.519 ninety minutes. And then Thursdays would be video games and entertainment and same thing, 145 00:09:20.639 --> 00:09:24.279 ninety minutes, and that got a little easier. But as I approached 146 00:09:24.919 --> 00:09:31.120 that four hundred episode markets stopped being fun. But a happy accident happened along 147 00:09:31.120 --> 00:09:35.200 the way, which was that people that were into the show, they you 148 00:09:35.200 --> 00:09:37.480 know, you want to keep up with the Joneses, you need a website. 149 00:09:37.919 --> 00:09:43.279 So next thing you know I had people writing. I started covering events 150 00:09:43.320 --> 00:09:46.440 of stuff that was relevant to the show, like comic con and everything like 151 00:09:46.480 --> 00:09:50.519 that. So when I was approaching the end Um a couple of the writers 152 00:09:50.519 --> 00:09:50.879 for the site, they were like, man, rich, you know, 153 00:09:52.039 --> 00:09:54.600 we want to start a podcast and I said, you know whatever, you 154 00:09:54.639 --> 00:09:58.480 need our help. So I taught them all how to podcast, but they 155 00:09:58.559 --> 00:10:01.799 just they weren't into to babysitting the PODCAST, you know, getting it on 156 00:10:01.840 --> 00:10:05.080 Itunes, doing all of that. So I said, you know what, 157 00:10:05.679 --> 00:10:09.559 I have this legacy feed for this show. It's four episodes in. There's 158 00:10:09.559 --> 00:10:15.200 an ingrained audience. Let's rebrand the feed for a podcast network and we'll use 159 00:10:15.279 --> 00:10:18.720 my show as the foundation and then all of you guys can have your shows 160 00:10:18.759 --> 00:10:20.360 here. And they were like, Oh man, that's cool, and I 161 00:10:20.399 --> 00:10:22.960 said listen, you know, just give me a couple of bucks to cover 162 00:10:24.080 --> 00:10:26.480 like the hosting, and I did all the editing, made them sound good, 163 00:10:26.639 --> 00:10:31.960 talk to Mike Technique everything else. And that was the genesis of rage 164 00:10:31.960 --> 00:10:37.159 works. And the funny thing was that when I rebranded them, take radio 165 00:10:37.240 --> 00:10:41.639 website as rage works, I also created the rage works podcast network. Now 166 00:10:41.639 --> 00:10:43.279 a lot of people they look at it and they think that it's because, 167 00:10:43.440 --> 00:10:48.440 you know, I'm angry or whatever, but the funny thing about rage works 168 00:10:48.480 --> 00:10:52.039 that people don't get is that it's actually an acronym and it's really the acronym 169 00:10:52.120 --> 00:10:58.879 is rant about gaming, entertainment and the works out. So then when that 170 00:11:00.120 --> 00:11:05.039 happened, you know, I was like, it's also an acronym for the 171 00:11:05.120 --> 00:11:07.279 website. So it's like grant end reviews about gaming, entertainment and the works. 172 00:11:07.480 --> 00:11:11.799 And even now with the podcast network of the same name, the same 173 00:11:11.840 --> 00:11:16.320 acronym applies because we have a bunch of different shows that cover everything. And 174 00:11:16.360 --> 00:11:18.639 for those of you that are wondering where the works come in, back in 175 00:11:18.679 --> 00:11:22.919 the day when you'd order a pizza, you'd be like, let me get 176 00:11:22.919 --> 00:11:26.720 a pizza with the works to pizza with everything on it. But we recover 177 00:11:28.240 --> 00:11:35.840 a little bit of everything and the beauty of that was that people would want 178 00:11:35.840 --> 00:11:39.720 to launch their shows and since I was editing and doing everything, they just 179 00:11:39.799 --> 00:11:43.559 focused on what's most important, which is the content. If you visit the 180 00:11:43.639 --> 00:11:46.159 rage works podcast network, you'll see a lot of our shows are in triple 181 00:11:46.240 --> 00:11:50.720 digit episodes because they've been with us from the very beginning, and that's because 182 00:11:50.759 --> 00:11:56.440 we took a lot of that heavy lifting that so many people that kill so 183 00:11:56.480 --> 00:11:58.360 many podcasts. I don't want to deal with itunes. So I don't want 184 00:11:58.399 --> 00:12:01.919 to deal with spotify. I don't want you don't do that. We do 185 00:12:01.960 --> 00:12:05.120 that and I'll edit it, I'll level it out, I'll make it sound 186 00:12:05.159 --> 00:12:07.600 nice, I'll teach them podcasting standards and practices and, like I said, 187 00:12:07.639 --> 00:12:13.600 everybody's been there since now. Obviously, if you're a podcast or you can't 188 00:12:13.639 --> 00:12:16.600 just quit cold Turkey. So a buddy of mine was like, Hey, 189 00:12:16.639 --> 00:12:18.200 man, I want to do a podcast about comic books. Let's do it. 190 00:12:18.440 --> 00:12:22.639 Okay, did that and you know, we did like twenty something episodes 191 00:12:22.679 --> 00:12:24.480 and then he was like hey, I don't know if I want to keep 192 00:12:24.519 --> 00:12:26.799 doing it. No problem. So then I said I want to do something 193 00:12:26.799 --> 00:12:31.200 with a little less pressure, so I started doing a podcast called toys and 194 00:12:31.240 --> 00:12:35.080 tech of the trade, which again ties back to all of my my geeky 195 00:12:35.120 --> 00:12:39.960 habits. It basically is an interview series with entrepreneurs, content creators, etcetera, 196 00:12:39.000 --> 00:12:43.960 and just people that were into who they share what tools and stuff they 197 00:12:45.000 --> 00:12:48.559 used to run their business, create content, etcetera. And then the toys 198 00:12:48.639 --> 00:12:50.919 element, for those that are wondering, isn't just like action figures or anything 199 00:12:52.000 --> 00:12:54.440 like that, but we look at toys in a broad sense. So if 200 00:12:54.480 --> 00:12:58.519 you collect knives or if you collect jet skis, those are your toys. 201 00:13:00.120 --> 00:13:03.360 So we do that to break up the business conversation and humanize, guess and 202 00:13:03.399 --> 00:13:07.080 find commonalities, and I've been doing that. I think we're almost on seventy 203 00:13:07.120 --> 00:13:11.840 episodes of that. So hey man. So the experience, dude, that's 204 00:13:11.840 --> 00:13:13.039 what I love. That's why you want to bring on the show, because 205 00:13:13.039 --> 00:13:16.759 I'm like, it's not, it's not just hey, you know, because 206 00:13:16.799 --> 00:13:18.200 there's some podcasts have been out there for a minute, they've been out there 207 00:13:18.240 --> 00:13:22.399 for a while, or maybe they've started some stuff. But you've worked all 208 00:13:22.600 --> 00:13:26.559 assets, or all aspects, I should say, of the business. You've 209 00:13:26.600 --> 00:13:30.240 worked for yourself, UH, you've you've done your own shows, but you've 210 00:13:30.279 --> 00:13:33.639 also managed these other people's shows, and I love that you are seeing those 211 00:13:33.639 --> 00:13:37.279 triple digit shows with your you know your clients, your friends, your customers, 212 00:13:37.279 --> 00:13:41.200 however you however you you know name those in your business because you are 213 00:13:41.279 --> 00:13:46.240 serving them, and most podcasters don't get past episode number seven. So so 214 00:13:46.320 --> 00:13:50.159 man, like you've been in the game for fifteen years. You've personally produced 215 00:13:50.559 --> 00:13:52.879 your personal show over four hundred and something episodes. And then all your other 216 00:13:52.919 --> 00:13:58.720 projects and all your other Um clients and people on your network. When someone's 217 00:13:58.759 --> 00:14:01.960 going to launch a pod cast, what is like one of the most valuable 218 00:14:03.120 --> 00:14:07.159 tips that you can give them, like before they ever hit the record button, 219 00:14:07.200 --> 00:14:11.639 like from your experience, what would that be? Find something that you're 220 00:14:11.679 --> 00:14:16.799 really passionate about, that you can talk about at Nauseum, and I think 221 00:14:16.799 --> 00:14:18.200 that that's the biggest problem. People are like, Oh, you know, 222 00:14:18.320 --> 00:14:22.679 I like I like to talk about cats. Okay, that's great. Can 223 00:14:22.720 --> 00:14:26.320 you talk about cats for twenty minutes? Can you talk about cats twenty minutes 224 00:14:26.679 --> 00:14:28.799 once a week? Can you talk about it four times a month? Can 225 00:14:28.840 --> 00:14:31.399 you talk about it, etcetera, etcetera, etcetera. Can you build content 226 00:14:31.440 --> 00:14:35.879 around that? Because I think that's the biggest part that a lot of people 227 00:14:35.960 --> 00:14:37.720 kind of get caught up in there, like I want to do a podcast 228 00:14:37.759 --> 00:14:41.159 about this, and it's like yeah, that's great, but are you? 229 00:14:41.159 --> 00:14:43.320 You don't necessarily have to be an expert, but you really have to be 230 00:14:43.360 --> 00:14:50.320 a passionate person about that particular topic. Don't just jump jumping in. Jump 231 00:14:50.360 --> 00:14:54.440 in because you give a damn about it. And if you're using a podcast 232 00:14:54.480 --> 00:14:58.440 too, I always tell people look at podcasts as breadcrumbs to lead people back 233 00:14:58.480 --> 00:15:03.240 to your hot which is your website, your product, your service, whatever. 234 00:15:03.960 --> 00:15:05.440 Don't make it sales, you don't make it a commercial, make it 235 00:15:05.559 --> 00:15:09.159 human and then, like anything else, people who want to follow you back 236 00:15:09.240 --> 00:15:11.519 like, like, I will. I'll use you as an example. You 237 00:15:11.600 --> 00:15:13.679 know, you do the stuff on Amazon. Man, billy is a cool 238 00:15:13.759 --> 00:15:16.399 dude. Hey, I'm doing this Amazon thing. Man, let me see 239 00:15:16.399 --> 00:15:18.960 what billy is doing over there. You check it out. Next thing you 240 00:15:18.960 --> 00:15:24.039 know, you want to support billy, help billy out. All Right, 241 00:15:24.080 --> 00:15:26.879 man, I love that. I love that and I'm I'm definitely with you. 242 00:15:26.000 --> 00:15:28.480 That was one of the things when, you know, I was starting 243 00:15:28.519 --> 00:15:31.559 a show, it was like, and I started a couple of shows where 244 00:15:31.600 --> 00:15:35.200 I wasn't really passionate about it. I was actually starting it for just networking 245 00:15:35.240 --> 00:15:37.240 purposes, and then I got into and I'm like, man, I don't 246 00:15:37.279 --> 00:15:39.759 really want I mean, it was cool, the people I met was cool, 247 00:15:39.799 --> 00:15:41.440 whatever, it was cool, but I'm like, I don't really want 248 00:15:41.440 --> 00:15:45.200 to have these conversations anymore. I'm like, I'm done with this, you 249 00:15:45.240 --> 00:15:48.000 know. And so I did twenty five episodes and I was out and then 250 00:15:48.000 --> 00:15:50.519 I started fishing show. It was like, dude, now run a hundred 251 00:15:50.519 --> 00:15:54.720 and twenty something episodes and it's still fun. I'm still learning and still growing. 252 00:15:54.840 --> 00:15:58.120 I can you know, I I can't talk about the subject at Nauseum, 253 00:15:58.200 --> 00:16:02.440 but I am very curious about the subject, the subject at Nauseum, 254 00:16:02.720 --> 00:16:04.879 and I don't get you know, I don't get bent out of shape when 255 00:16:04.879 --> 00:16:07.799 I'm like, Oh man, I gotta go do another podcast episode. I'm 256 00:16:07.840 --> 00:16:12.919 like pretty excited to learn about the fishing world, the fishing industry, and 257 00:16:12.960 --> 00:16:18.320 I didn't really align myself up as the pro but I aligned my show up 258 00:16:18.399 --> 00:16:22.080 to host the pros and let them come in and talk about, you know, 259 00:16:22.120 --> 00:16:26.519 the expertise and and really educate myself and my audience. And so, 260 00:16:26.039 --> 00:16:29.399 Um, I percent agree with you on that, Dude. It's like you 261 00:16:29.480 --> 00:16:33.279 gotta because and maybe. Okay. So let me ask you this. So 262 00:16:33.320 --> 00:16:37.639 you've done four hundred episodes plus. Should do I need to be married to 263 00:16:37.639 --> 00:16:41.360 a podcast for that long? Like, is it okay to say I'm gonna 264 00:16:41.399 --> 00:16:45.320 do a show and I get the episode and I go, you know what, 265 00:16:45.399 --> 00:16:47.919 that feels good, that feels done. Like how did you know when 266 00:16:47.919 --> 00:16:51.080 you got the four hundred. That that okay, this is it, like 267 00:16:51.120 --> 00:16:53.960 I'm done, I'm done with this show, moving on. So one of 268 00:16:53.960 --> 00:17:00.000 the things was preparation. So obviously I'm covering four topics. I'm covering mm 269 00:17:00.039 --> 00:17:02.440 Ay. That means I had to watch every UFC fight I could, every 270 00:17:02.519 --> 00:17:04.359 M m a fight I could. If I was covering wrestling, I had 271 00:17:04.400 --> 00:17:08.119 to watch all the pay per views, all the weekly television. If I 272 00:17:08.160 --> 00:17:11.960 was talking about video games, had to play as much of everything as possible, 273 00:17:11.960 --> 00:17:14.960 see as many movies as possible, etcetera. And the thing about it 274 00:17:15.000 --> 00:17:18.240 is that preparation is wonderful, but, going back to what I said before, 275 00:17:18.319 --> 00:17:22.240 when the preparation becomes work, it stops, that passion kind of starts 276 00:17:22.240 --> 00:17:25.200 to dwindle and then real life gets in the way. And I felt four 277 00:17:25.319 --> 00:17:29.160 hundred was a good enough number because I had a lot of cool moments, 278 00:17:29.200 --> 00:17:30.720 a lot of accolades, a lot of awesome stuff that I could look back 279 00:17:30.720 --> 00:17:33.799 on and say, man, you know, I did that, or I 280 00:17:33.839 --> 00:17:37.319 was a part of that or I created that. And the thing about it 281 00:17:37.359 --> 00:17:40.680 is when people come to me about starting a podcast, I tell them exactly 282 00:17:40.720 --> 00:17:44.759 that. Like think of an endgame, like not every podcast needs to be 283 00:17:44.799 --> 00:17:48.720 an episodic series. Until your your passion is in the toilet like maybe your 284 00:17:48.799 --> 00:17:52.960 podcast needs to be a twelve episode series or a twenty five episode series. 285 00:17:53.000 --> 00:17:56.480 But you know what, set the expectation for your audience that you can say, 286 00:17:56.599 --> 00:18:00.720 Hey, I'm gonna do an audio blog just talking about real world events 287 00:18:00.799 --> 00:18:04.160 and we're gonna do it for twenty five episodes and we hope you'll join us 288 00:18:04.200 --> 00:18:08.440 for this ride. When you set that expectation, people kind of know what's 289 00:18:08.480 --> 00:18:12.000 coming and I think that's a very, very important thing that people lose sight 290 00:18:12.000 --> 00:18:15.839 of. I tell people all the time, how angry do you get when 291 00:18:15.839 --> 00:18:18.400 you're watching a sporting event and it gets preempted and then the game returns in 292 00:18:18.480 --> 00:18:22.759 progress? You missed three or four innings and you're like what the hell? 293 00:18:22.839 --> 00:18:25.359 Man? Or they preempt the game and you don't get to see it. 294 00:18:26.359 --> 00:18:30.279 Have that same respect for the people that are consuming your content because at the 295 00:18:30.359 --> 00:18:33.960 end of the day, you're scratching an itch for them curiosity, entertainment, 296 00:18:34.160 --> 00:18:37.799 intrigue, whatever you're bringing to the table. So respect them enough that they 297 00:18:37.839 --> 00:18:41.240 know, hey, you're gonna get episodes, but you're gonna get twenty five 298 00:18:41.279 --> 00:18:45.079 of the best episodes. You'RE gonna get ten of the best episodes about what 299 00:18:45.119 --> 00:18:51.000 I love or what I'm into or what service I'm promoting. But be transparent 300 00:18:51.240 --> 00:18:55.559 and don't go in there and then turn it into a spiel halfway through and 301 00:18:55.599 --> 00:18:59.839 then your audience abandons you and then you get upset and you know, people 302 00:18:59.839 --> 00:19:02.400 to all about it all the time. There's hundreds of thousands of podcasts. 303 00:19:02.400 --> 00:19:03.559 Blah, blah, blah. Yeah, how many of them are still alive? 304 00:19:03.920 --> 00:19:07.079 Yeah, man, well, Dude, I love that you brought it 305 00:19:07.160 --> 00:19:11.039 up because I think this is what when I when I talked to podcasters, 306 00:19:11.039 --> 00:19:12.920 and I don't really do that, you know, I don't really coach anybody 307 00:19:14.079 --> 00:19:15.359 or, you know, here's you know, I'll answer questions on clubhouse or 308 00:19:15.359 --> 00:19:18.839 I'll answer questions to friends or family or whatever. That's curious about podcasting. 309 00:19:19.200 --> 00:19:22.319 But one of the things I always hear them say is like, well, 310 00:19:22.400 --> 00:19:26.039 I would do a podcast about x, but it's so saturated, and I'm 311 00:19:26.079 --> 00:19:29.279 like, dude, it just burns me out because I'm like, yeah, 312 00:19:29.640 --> 00:19:32.440 it's saturated with everyone else, but not with your voice, not with your 313 00:19:32.480 --> 00:19:34.839 expertise, not with your perspective and so I don't care if there's a hundred 314 00:19:34.920 --> 00:19:38.920 million podcasts, which there's not, but I don't care if there is about 315 00:19:40.240 --> 00:19:44.319 you know whatever, like arm wrestling, like there's not a podcast about you 316 00:19:44.480 --> 00:19:47.119 talking about arm wrestling. And so, you know, I think for you 317 00:19:47.119 --> 00:19:48.400 know, one of my tips for people who are listening to this and you're 318 00:19:48.440 --> 00:19:52.079 thinking about this this niche or this niche or who your audience is or what 319 00:19:52.079 --> 00:19:56.799 you're really passionate about, don't look at on other people's paper to see what 320 00:19:56.799 --> 00:19:59.400 they're doing. Like, focus on your own paper. And, Um, 321 00:19:59.440 --> 00:20:03.119 there's a lot fishing shows out there, but there's not one like mine and 322 00:20:03.200 --> 00:20:06.799 my co host produce. There's a lot of shows about show, yeah, 323 00:20:06.920 --> 00:20:07.720 not my fishing. Yeah, and same, you know, the same with 324 00:20:07.759 --> 00:20:11.200 you, Richard, is like there's a lot of I know, a lot 325 00:20:11.200 --> 00:20:12.640 of shows about the M M A, about wrestling, about you know, 326 00:20:12.799 --> 00:20:17.559 culture and all this stuff that's that's going on in Sci fiing, games and 327 00:20:17.680 --> 00:20:18.759 video, you know, stuff like that, but it's like there's none with 328 00:20:18.799 --> 00:20:22.240 you, your personality, your perspective, and so, Um, I think 329 00:20:22.240 --> 00:20:25.920 if we're talking about beginning podcasting, like they you know, people got to 330 00:20:25.960 --> 00:20:30.839 realize that man like it's not always about how many something's out there. It's 331 00:20:30.880 --> 00:20:33.920 like good, you know, and I'll even this thought and also what you 332 00:20:33.920 --> 00:20:37.920 think about it, but if I'm going and I'm seeing there's a bunch of 333 00:20:37.000 --> 00:20:41.519 phishing podcast I'm actually encouraged because I'm like cool, if they're doing and they 334 00:20:41.559 --> 00:20:45.119 all got a hundred plus episodes, I'm like somebody's listening to that show. 335 00:20:45.160 --> 00:20:48.440 So that means there's a market out there who wants to consume that type of 336 00:20:48.480 --> 00:20:53.480 content, and so it's actually encouraging, versus, you know, underwater basket 337 00:20:53.519 --> 00:20:56.839 weaving, where there's two podcasts with, you know, ten episodes each and 338 00:20:57.039 --> 00:21:00.480 they were five years ago. So it tells you a lot about the market. 339 00:21:02.200 --> 00:21:04.440 Yep, the market makes the decision for you. I think that that's 340 00:21:04.480 --> 00:21:11.079 part of it. But the other part is that you should always be willing, 341 00:21:11.839 --> 00:21:15.799 ready and able to fail at a moment's notice. And I say this 342 00:21:15.920 --> 00:21:19.519 because everybody has different measures of success, and the thing about it is that 343 00:21:19.640 --> 00:21:25.680 some people's measurements are money. Is My podcast making money? Is My podcast 344 00:21:25.720 --> 00:21:30.519 getting ten Tho downloads and episode? Is My podcast getting seen by x amount 345 00:21:30.519 --> 00:21:33.720 of people? Is My podcast creating opportunities and the thing about it is those 346 00:21:33.720 --> 00:21:38.759 are wonderful things, but those goal posts are goal posts that you're setting for 347 00:21:38.839 --> 00:21:42.680 yourself. Don't set them because it's what's expected of you. And I think 348 00:21:42.720 --> 00:21:47.279 that's what happens. People will go that Rogan. They'll see Joe Rogan got 349 00:21:47.319 --> 00:21:49.640 this multimillion dollar deal. Joe Rogan could do what I can do it. 350 00:21:51.039 --> 00:21:53.400 Joe Rogan did fear factor, he was a stand up comedian. It's the 351 00:21:53.440 --> 00:21:59.519 iceberg goes very deep with Joe Rogan. Joe Rogan didn't just wake up and 352 00:21:59.559 --> 00:22:03.240 say here, here's my successful podcast. On the contrary, going back to 353 00:22:03.240 --> 00:22:04.400 what I said before, you know what Joe Rogan did with his podcast. 354 00:22:04.440 --> 00:22:10.559 He created it for him because he was curious about stuff and he said, 355 00:22:10.559 --> 00:22:12.960 Hey, I'm famous, I want to talk to people that are doing cool 356 00:22:14.000 --> 00:22:18.680 things and I'm gonna scratch that creative itch and along the way people can join 357 00:22:18.799 --> 00:22:23.119 me on this journey and enjoy the conversations or they can't. And that's what 358 00:22:23.240 --> 00:22:26.480 people like. They fail to forget. Like, unless you're coming off and 359 00:22:26.519 --> 00:22:30.240 you're saying I'm an expert in this, like you just said before, you're 360 00:22:30.240 --> 00:22:34.759 tuning in because you want to hear that person's perspective on whatever it is that 361 00:22:34.839 --> 00:22:40.240 you're into. Man, I love I love that you that you brought up 362 00:22:40.359 --> 00:22:42.680 Joe Rogan, because I hear this often in, you know, in podcasting 363 00:22:42.680 --> 00:22:45.279 world. Like Joe Rogan, I want to podcast like Joe Rogan. I 364 00:22:45.319 --> 00:22:49.000 want a youtube channel like Mr Beast, and I go cool, go do 365 00:22:49.160 --> 00:22:52.799 what they did to get what they have. And you don't have. You 366 00:22:53.079 --> 00:22:56.720 haven't done the work. Yeah, you didn't see the fifteen years of overnight 367 00:22:56.759 --> 00:23:00.200 success. You know that they put into it. Um You know, even 368 00:23:00.200 --> 00:23:03.799 with my show, like I I monetized the podcast the episode number five, 369 00:23:03.880 --> 00:23:07.319 like that was a goal. However, I didn't even realize that that was 370 00:23:07.359 --> 00:23:12.279 a thing until I did to two other podcasts before the third podcast. And 371 00:23:12.319 --> 00:23:15.599 so you know. And it looks good and that's part of my highlight. 372 00:23:15.599 --> 00:23:17.920 Real to go. Yeah, amount of time the show tin grant for, 373 00:23:18.039 --> 00:23:21.599 you know, whatever first, you know, sponsor, but they didn't see 374 00:23:21.640 --> 00:23:26.319 the late nights, the borrowed gear, the you know, the literal tears 375 00:23:26.440 --> 00:23:32.240 and of loss of a friendship that was sacrificed to be the kind of creator 376 00:23:32.279 --> 00:23:34.400 I wanted to be to to do whatever. And so, Um man, 377 00:23:34.440 --> 00:23:38.599 I love that that you're on that same page of like you. You can't 378 00:23:38.720 --> 00:23:42.759 just look at someone else's highlight reel and then get down on yourself. And 379 00:23:42.839 --> 00:23:47.279 that was the same thing when it came to monetization. For me, I 380 00:23:47.359 --> 00:23:49.599 read those same articles everyone else reads to go yeah, you gotta have ten 381 00:23:49.599 --> 00:23:53.440 thousand downloads per episode, and I went, Huh, that ain't gonna work 382 00:23:53.480 --> 00:23:56.839 because I know my market. It ain't that big. There's no way that's 383 00:23:56.839 --> 00:24:00.559 gonna Happen. I've already done a fishing show once and built it, sold 384 00:24:00.559 --> 00:24:04.000 it and now I have another one. So I gotta figure out a different 385 00:24:04.039 --> 00:24:07.240 conversation, a different way to do it. And so, you know, 386 00:24:07.279 --> 00:24:11.240 I had to take that metric and figure out how do I achieve that metric 387 00:24:11.720 --> 00:24:15.119 outside of the rules of the game and throw mud against the wall that that 388 00:24:15.200 --> 00:24:18.599 no one else was throwing mud against. And so, Um, bet you 389 00:24:18.720 --> 00:24:22.680 beat you show up. I mean, I love what you're saying, man. 390 00:24:22.799 --> 00:24:26.000 So Um, okay. So we so we talked about, you know, 391 00:24:26.119 --> 00:24:30.079 get a topic that you're super passionate about. Um, you've co hosted 392 00:24:30.119 --> 00:24:33.200 some shows, you've done some solo gigs. Let's talk about that for a 393 00:24:33.200 --> 00:24:36.559 minute, cause I think this is a huge decision that could either like sink 394 00:24:36.680 --> 00:24:40.279 or float your boat when it comes to podcasting. Co Host, no Co 395 00:24:40.400 --> 00:24:42.519 host? If so, how do I vet how do I recruit one? 396 00:24:44.599 --> 00:24:48.240 So, uh, funny, funny story, and I'll throw this in there. 397 00:24:48.359 --> 00:24:52.400 So all of this work that I did, I almost destroyed it all 398 00:24:52.440 --> 00:24:57.559 after a chance encounter with Gary Vaynerchuk, and that's a that's a conversation we'll 399 00:24:57.599 --> 00:25:03.759 dig into momentarily. But the thing about it was that when you look at 400 00:25:03.799 --> 00:25:08.759 what you do, whether it's your website, your podcast, whatever, no 401 00:25:08.839 --> 00:25:15.039 one is going to ride or die or be as passionate as you. I'm 402 00:25:15.079 --> 00:25:18.039 sorry to say it. That's what kills a lot of shows. You start 403 00:25:18.119 --> 00:25:21.680 the show, you bring in a Co host, the Co host enjoys the 404 00:25:21.680 --> 00:25:23.680 show, loves being a part of the show, but if the show went 405 00:25:23.680 --> 00:25:27.200 away tomorrow, the Co host may not give a damn. It's not the 406 00:25:27.279 --> 00:25:30.559 same. There's not that same level of investment. Now if somebody starts it 407 00:25:30.599 --> 00:25:36.000 with someone together at the same time and there's that sweat equity and there's that 408 00:25:36.119 --> 00:25:40.519 investment, you get a different animal. So when it comes to host and 409 00:25:40.599 --> 00:25:45.559 Co host, ask yourself, do I work better bouncing off of someone else, 410 00:25:45.839 --> 00:25:49.519 like if you're the funny friend or you're the friend that you know is 411 00:25:49.559 --> 00:25:53.880 the center of attention, accidentally, not seeking to be the center of attention, 412 00:25:55.119 --> 00:25:59.440 then you may operate very well on your own, but if you play 413 00:25:59.480 --> 00:26:03.799 off of a room, a crowd, whatever it is, then you might 414 00:26:03.839 --> 00:26:06.680 need a second Mike. Not only that, but if you feel that you're 415 00:26:06.720 --> 00:26:10.200 a droner, that you've drone on about stuff and you need somebody to rein 416 00:26:10.279 --> 00:26:14.759 you in again, a second mic is clutch. But you always have to 417 00:26:14.799 --> 00:26:18.440 remember that if the person wasn't with you on the ground floor, they're not 418 00:26:18.519 --> 00:26:22.279 going to care as much as you do, because their job is to come 419 00:26:22.319 --> 00:26:26.799 there and bounce off of you, be a part of the conversation with you, 420 00:26:27.160 --> 00:26:32.240 and that's it. The heavy lifting still falls on you, the owner 421 00:26:32.440 --> 00:26:36.720 or the primary host. Yeah, man, grade dude, and I kind 422 00:26:36.720 --> 00:26:40.359 of learned that. I kind of learned that the hard way with my first 423 00:26:40.359 --> 00:26:44.680 show, and it literally was like I had the idea, I had the 424 00:26:44.720 --> 00:26:48.519 concept for this show and I met with somebody who was a friend of mine 425 00:26:48.519 --> 00:26:52.039 about a different, different project and, uh man, I just got over 426 00:26:52.119 --> 00:26:55.559 zealous and invited him to be a part of the invited him to be a 427 00:26:55.559 --> 00:26:59.599 part of the party and it literally ended up of him almost punching me in 428 00:26:59.680 --> 00:27:02.960 the face. I mean, dude, it was brutal. Dude, like 429 00:27:03.400 --> 00:27:06.440 it was a lot of fun. It grew really fast, but we didn't 430 00:27:06.440 --> 00:27:11.720 have those preliminary conversations, those expectation meetings, we didn't have anything on paper, 431 00:27:11.279 --> 00:27:15.359 and it was literally just like I was so inspired, I was running 432 00:27:15.400 --> 00:27:19.039 so fast I was probably treating my friend like crap. He didn't understand because, 433 00:27:19.079 --> 00:27:21.400 like, dude, I just thought we were like going to sit in 434 00:27:21.400 --> 00:27:23.799 front of your computer with and talk about fishing, like I didn't know you 435 00:27:23.839 --> 00:27:27.119 want to start a TV network like or whatever I would had in my brain. 436 00:27:27.799 --> 00:27:33.519 And Yeah, dude, it's a hundred percent so. So, when 437 00:27:33.599 --> 00:27:36.160 we're talking about that, what are some of the things you talk about with 438 00:27:36.200 --> 00:27:38.680 a co host or or maybe even somebody that wants to put a podcast on 439 00:27:38.720 --> 00:27:41.680 your network? What are some of those, you know, key things that 440 00:27:41.759 --> 00:27:48.519 you make sure, like we're not missing this in conversation? So I'll break 441 00:27:48.559 --> 00:27:52.400 this answer into two and two answers. When talking with a CO host, 442 00:27:52.839 --> 00:27:56.680 like I said, you want to find someone you have good chemistry with you. 443 00:27:56.720 --> 00:27:59.680 Don't just, you know, swipe right and here's your co host. 444 00:28:00.160 --> 00:28:02.920 You, you know, you have to kind of be in the communities, 445 00:28:03.359 --> 00:28:07.920 be in the places where people are interested in what you're podcasting about to begin 446 00:28:07.039 --> 00:28:11.279 with. Secondly, if there's somebody you interact with, you engage with, 447 00:28:11.359 --> 00:28:15.480 you think they're they're they're a stand up person, you like their vibe. 448 00:28:15.039 --> 00:28:18.240 Again, chemistry. You reach out, Hey, I'm thinking of doing this. 449 00:28:18.400 --> 00:28:22.119 I really think we work well together. Would love the opportunity to do 450 00:28:22.559 --> 00:28:26.119 a podcast together you. The best thing you can do is do the minimal 451 00:28:26.240 --> 00:28:29.640 effective dose. Be Like, listen, you know, let's try and do 452 00:28:29.720 --> 00:28:33.160 three episodes together, see how it goes. If you like it, I 453 00:28:33.200 --> 00:28:34.799 would love for you to stay on board and we can make something, make 454 00:28:34.839 --> 00:28:37.519 a run at it. If not, cool, I'll just keep at it. 455 00:28:38.039 --> 00:28:42.359 And the when you do that and you give people that opportunity where they're 456 00:28:42.400 --> 00:28:47.759 not under this immense pressure, where they're not sending a representative to do the 457 00:28:47.799 --> 00:28:52.039 podcast with you, and they're still being the same authentic person that you connected 458 00:28:52.079 --> 00:28:56.960 with, that speaks volumes of the quality of content you're gonna get, because 459 00:28:56.960 --> 00:29:00.279 if you've got somebody that you you know, you bs with and you hang 460 00:29:00.279 --> 00:29:03.119 out with and you guys talk about all kinds of stuff and nothing is taboo, 461 00:29:03.160 --> 00:29:07.839 whether it's political ideologies, personal ideologies, whatever, it's all fair game. 462 00:29:08.440 --> 00:29:12.519 Then that's the person you want to have that conversation that can rein you 463 00:29:12.559 --> 00:29:17.240 in or make you aware of your own crap, because you need that, 464 00:29:17.319 --> 00:29:21.880 because that was gonna lead to a good show. Like Robin. You Know 465 00:29:22.000 --> 00:29:26.079 Robin quivers and Howard Stern. They've been together for so long because there's a 466 00:29:26.119 --> 00:29:29.319 chemistry there. They know each other, they understood each other. There was 467 00:29:29.359 --> 00:29:33.880 a great dynamic that was between them and you see that in many duos and 468 00:29:33.920 --> 00:29:37.119 then you see sometimes that many duos they burn out and they stop being friends 469 00:29:37.119 --> 00:29:44.839 because they reach a point where ideologies, methodologies and thought processes change. People 470 00:29:44.920 --> 00:29:48.920 evolve. What you had thought was funny ten years ago, that person, 471 00:29:48.960 --> 00:29:52.680 that co host, may be offended now and you have to respect that. 472 00:29:52.920 --> 00:29:56.839 Yeah, that's good, man. I Love I love the testing kind of 473 00:29:56.880 --> 00:30:00.240 like hey, let's do some trial shows to other. Let's fill each other 474 00:30:00.279 --> 00:30:03.599 out, because you know that. That was one of the mistakes that I 475 00:30:03.680 --> 00:30:04.359 made. Man. It was like I was just all in. I'm like 476 00:30:04.440 --> 00:30:07.400 yeah, you're all in, I'm only in. Let's go. And then, 477 00:30:07.839 --> 00:30:10.680 you know, we didn't know what we're doing. First of all, 478 00:30:10.720 --> 00:30:12.599 we were kind of learning the game. UH, started out as a live 479 00:30:12.599 --> 00:30:15.519 show and then, like I said, it turned into a disaster. But 480 00:30:15.799 --> 00:30:18.519 now, looking back on it, I'm like, and this does take a 481 00:30:18.559 --> 00:30:21.440 lot of energy, it takes a lot of work, takes a lot of 482 00:30:21.440 --> 00:30:25.240 passion and takes a lot of courage to step out and create a podcast, 483 00:30:25.319 --> 00:30:29.599 to put your voice out there, and it's intimidating as is. So yeah, 484 00:30:29.640 --> 00:30:32.799 man, protected, protect yourself, protect your friendships, you know, 485 00:30:32.839 --> 00:30:34.240 all that kind of fun stuff. So, uh, yeah, man, 486 00:30:34.240 --> 00:30:37.160 appreciate you bringing that point out. That's a that's a good that's a good 487 00:30:37.160 --> 00:30:41.599 thing. It's a little it's a little long game to say hey, listen, 488 00:30:41.680 --> 00:30:44.359 you know, let's test it out or whatever, because I mean, 489 00:30:44.400 --> 00:30:45.920 and how do you have those hard conversations? Because it might be like hey, 490 00:30:45.960 --> 00:30:48.319 your co host comes on, or your potential co host and they're like 491 00:30:48.400 --> 00:30:51.880 yeah, dude, we're slaying it, we're crushing it and they're having fun 492 00:30:52.279 --> 00:30:55.359 and you're like this is not what I want to create. Like you screen 493 00:30:55.480 --> 00:30:59.880 that. So you know, when I was doing the comic podcast with with 494 00:31:00.000 --> 00:31:03.680 a really good friend. He Um, we we were, we were just 495 00:31:03.240 --> 00:31:07.279 running on all cylinders and Um, he came to me one day he goes, 496 00:31:07.319 --> 00:31:11.359 man, you know, like I'm just not into the books anymore. 497 00:31:11.480 --> 00:31:14.920 I'm not into the marvel stuff as I was because whatever thing again, things 498 00:31:15.000 --> 00:31:18.000 change, people involved, and he goes, you know, and that's kind 499 00:31:18.000 --> 00:31:21.640 of bringing down my energy for the podcast. And he goes, I don't 500 00:31:21.680 --> 00:31:25.440 want to come in and go through the motions because people are going to pick 501 00:31:25.519 --> 00:31:27.200 up on that. So I think we should hang it up. And I 502 00:31:27.240 --> 00:31:34.000 said cool, because that right there is the worst part, not realizing when 503 00:31:34.000 --> 00:31:40.319 it's time to just wrap it up. It happens to TV shows just like 504 00:31:40.359 --> 00:31:44.599 it can happen to podcasts. You could be twenty episodes deep and you could 505 00:31:44.640 --> 00:31:48.160 just be sitting there editing one night and go, man, this sounds like 506 00:31:48.240 --> 00:31:52.680 crap, or I can't stand being around this person or whatever it is, 507 00:31:52.720 --> 00:31:56.680 and you need to own that because again setting expectations and then you go and 508 00:31:56.720 --> 00:32:00.839 you go listen. You know, I was editing the show and I just 509 00:32:00.079 --> 00:32:02.240 like, the vibe isn't there. Man. You know, I think we 510 00:32:02.359 --> 00:32:07.559 might want to just you know, wrap this one up and based off of 511 00:32:07.599 --> 00:32:09.480 that, you could say, Hey, you know, let's start winding down 512 00:32:09.519 --> 00:32:14.119 the episodes, let's make an announcement, let's do this, let's do something 513 00:32:14.160 --> 00:32:20.279 cool and close it out, and that's it. That's really a people sometimes 514 00:32:20.359 --> 00:32:23.920 they get so they get paralysis analysis because they don't know how to rip the 515 00:32:23.960 --> 00:32:28.720 band aid off. It's like, listen, if you did twenty five episodes 516 00:32:28.759 --> 00:32:31.240 and you had twenty of them that were bangers and the last five were crap, 517 00:32:31.680 --> 00:32:37.000 then accept the fact that it's just not working, have that conversation and 518 00:32:37.039 --> 00:32:40.519 move on. Save your friendship, because you can always make another podcast. 519 00:32:40.880 --> 00:32:45.640 Yeah, man, love this, love this, love this content, Richard, 520 00:32:45.720 --> 00:32:47.200 love this conversation that we're having, and I do want to make sure 521 00:32:47.200 --> 00:32:51.319 people that are watching the live stream or they're over here on clubhouse, if 522 00:32:51.359 --> 00:32:52.680 you guys have questions, if you're on clubhouse, feel free to raise your 523 00:32:52.680 --> 00:32:55.720 hand. Come Up. No, we are multi streaming to the platforms. 524 00:32:57.480 --> 00:33:00.880 Or leave your question in the chat and I and read it Um from there, 525 00:33:01.200 --> 00:33:05.960 or the same thing for for all the video stuff. Just leaving the 526 00:33:06.000 --> 00:33:07.400 chat. It will come through. I believe it will come through. I 527 00:33:07.440 --> 00:33:10.680 gotta I gotta check some of the stuff hasn't been coming through because technology hates 528 00:33:10.759 --> 00:33:15.000 me sometimes. Um, but but Richard, so we we. I mean 529 00:33:15.039 --> 00:33:16.440 we've kind of talked a little bit about everything. You know, I'm hoping 530 00:33:16.519 --> 00:33:21.119 some more people would be interactive and engage and ask some questions, but I 531 00:33:21.160 --> 00:33:23.279 guess if they're not, we're doing a great job at providing good value. 532 00:33:23.400 --> 00:33:29.000 That's how I'll look at it. Um. So you've done four hundred shows. 533 00:33:29.039 --> 00:33:30.200 I keep duding. This blows my mind, like, I know I've 534 00:33:30.200 --> 00:33:34.359 done a hundred and twenty shows with one show and I'm like it's a it's 535 00:33:34.359 --> 00:33:37.359 a ton of work, it's a ton of energy, Um, but what? 536 00:33:37.599 --> 00:33:39.720 And you've done this for fifteen years. So what is one of the 537 00:33:39.759 --> 00:33:46.559 biggest things you've seen change in the podcast industry from your first day to now? 538 00:33:46.799 --> 00:33:50.759 Like, I don't yeah, I'm curious because I haven't only been around 539 00:33:50.759 --> 00:33:54.559 for a few years. The explanation of what a podcast is. When I 540 00:33:54.640 --> 00:33:58.720 used to say I do a podcast, people be like what is that? 541 00:33:59.119 --> 00:34:01.519 Is it on an IPOD? And that was like the easiest thing. So 542 00:34:01.559 --> 00:34:06.519 I used to say it's I used to just say it's Internet radio, because 543 00:34:06.519 --> 00:34:10.159 people just didn't understand. Like now podcast is a part of modern day conversation. 544 00:34:10.199 --> 00:34:14.920 So everyone, for better or worse, knows what a podcast is. 545 00:34:14.960 --> 00:34:20.360 So number one the definition of it. The second thing is the acceptance of 546 00:34:20.400 --> 00:34:23.800 it. I remember doing my show and I'd reach out to publicists for actors 547 00:34:23.920 --> 00:34:28.880 or actresses or personalities I wanted to have on the podcast and I'd be like, 548 00:34:28.880 --> 00:34:30.880 Oh, there are, I'm on a podcast, and they'd be like 549 00:34:30.599 --> 00:34:34.320 so, not the radio. I'm like no, it's just a podcast and 550 00:34:37.119 --> 00:34:40.639 that was the end of that. So now you say you're on a podcast 551 00:34:40.760 --> 00:34:45.360 or you have a podcast, now it's not that turning up of the nose 552 00:34:45.480 --> 00:34:50.079 like this is an inferior medium. On the contrary. You know, Mark 553 00:34:50.159 --> 00:34:57.519 Marin spoke to Barack Obama in his garage. People in his garage broke to 554 00:34:57.599 --> 00:35:00.760 the president of the United States. His explanation and him walking us through that 555 00:35:01.119 --> 00:35:05.880 when he was sharing how it was like the secret service like with snipers on 556 00:35:05.960 --> 00:35:08.960 his neighbor's house and all that, like it's amazing because, again, scratching 557 00:35:09.000 --> 00:35:14.599 an Itch, this guy had a podcast in his garage and the president of 558 00:35:14.639 --> 00:35:21.320 the United States sat down for a conversation with him. You couldn't even imagine 559 00:35:21.360 --> 00:35:27.320 that ten years ago. So, with that said, it's, like I 560 00:35:27.400 --> 00:35:32.239 tell people, only only look at podcasting as, like I said, breadcrumbs 561 00:35:32.239 --> 00:35:37.239 to something else. If you're into, like you said, underwater basket weaving, 562 00:35:37.280 --> 00:35:40.239 then make that the best damn underwater basket weaving podcast that you can have. 563 00:35:42.760 --> 00:35:45.159 And if there's other people that are out there, they're gonna be like 564 00:35:45.199 --> 00:35:46.519 man, I didn't know that person was into that. Let me check it 565 00:35:46.519 --> 00:35:52.440 out. Build that community, even if that community doesn't exist, because then 566 00:35:52.920 --> 00:35:57.880 you become that that's your tribe, those are your I'd rather get. It's 567 00:35:57.920 --> 00:36:01.119 easier to get a hundred dollar from a hundred people you know, then try 568 00:36:01.159 --> 00:36:07.159 and get it from a thousand people you don't. That's true. Yeah, 569 00:36:07.599 --> 00:36:10.360 yeah, man, I think the I think that's one I love the year 570 00:36:10.400 --> 00:36:14.599 the garage story. Dude, that's so funny because I always, I often 571 00:36:14.639 --> 00:36:16.920 think about podcasting and like how many people I've met and the types of people 572 00:36:16.920 --> 00:36:20.639 I've met and the types of people I've talked to and like, dude, 573 00:36:20.679 --> 00:36:24.800 it's so silly that this is this door that just kind of opens and let's 574 00:36:24.800 --> 00:36:29.559 you meet people and opens different, you know, universes for you just like 575 00:36:29.840 --> 00:36:32.480 because you have a platform and it's a very powerful platform. So, you 576 00:36:32.480 --> 00:36:36.960 know, use it to use it to your benefit, leverage this thing. 577 00:36:37.119 --> 00:36:39.719 Leverage like if you haven't started a podcast, you want one just I mean 578 00:36:39.840 --> 00:36:43.920 you want to meet people. It's a great networking tool. No one says 579 00:36:43.960 --> 00:36:46.719 no to I mean there's people who say no to podcasts, but I haven't 580 00:36:46.719 --> 00:36:49.840 had anybody tell me like no, I don't want to be on your show. 581 00:36:50.159 --> 00:36:53.920 So I've only had I've only had it once, many, many years 582 00:36:53.960 --> 00:36:59.079 ago. I, Um, I went to New York comic con and I 583 00:36:59.159 --> 00:37:00.639 was you know, he wrestling fans. So, you know, I was 584 00:37:00.679 --> 00:37:04.800 like, Oh man, there was a wrestler. His name was Raven Uh. 585 00:37:04.880 --> 00:37:07.679 He was in e C W, he was in wwf, he was 586 00:37:07.719 --> 00:37:10.639 all over the place. Raven is is like like people that know wrestling know 587 00:37:10.679 --> 00:37:14.559 who he is. So I walked up and I I said, you know, 588 00:37:14.880 --> 00:37:16.559 let me, let me do the right thing and first support what he's 589 00:37:16.599 --> 00:37:20.719 doing. So I bought an autograph and I took a photo and I said 590 00:37:20.719 --> 00:37:22.679 Hey, Raven, you know I'm a big Fan. Loved your work and 591 00:37:22.719 --> 00:37:25.000 EC W would love a chance to have you on the podcast and Blah, 592 00:37:25.039 --> 00:37:28.320 blah, blah, blah blah, and he was like podcasting. He goes, 593 00:37:28.440 --> 00:37:31.239 yeah, I don't do those. So I was like, damn, 594 00:37:31.239 --> 00:37:35.159 that's all. He was, just like I don't do those, I don't 595 00:37:35.159 --> 00:37:37.880 do the podcast thing. I'm like, all right, no problem, but 596 00:37:37.960 --> 00:37:38.920 he's like, but thanks, man. You know, let's do you know, 597 00:37:38.960 --> 00:37:44.239 let's take a photo. And we took the photo whatever, and Um, 598 00:37:44.280 --> 00:37:46.679 I was bummed, but this is how I looked at it. You 599 00:37:46.719 --> 00:37:50.679 know, he didn't want to do the medium and it is what it is. 600 00:37:51.000 --> 00:37:52.559 And at the end of the day, going back to the other thing, 601 00:37:52.639 --> 00:37:57.559 I didn't take it personally because I'm sure, like anything else business, 602 00:37:58.000 --> 00:38:01.000 what am I going to get from this? Am I gonna get new wrestling 603 00:38:01.000 --> 00:38:04.760 fans or people gonna check out what I'm doing? Am I gonna is, 604 00:38:04.760 --> 00:38:07.960 is this host gonna ask me the same ten questions a bunch of other hosts 605 00:38:08.000 --> 00:38:12.519 ask? And these are the things you have to take into consideration when you're 606 00:38:12.519 --> 00:38:15.760 doing a show. Like part of it is, yes, you're bringing value, 607 00:38:15.960 --> 00:38:20.119 education and entertainment, you know, but the other part of it is 608 00:38:20.159 --> 00:38:25.920 like be yourself, you know, just don't absorb and don't do accidental absorption, 609 00:38:27.239 --> 00:38:30.000 which is you. Do you? You want to do a podcast. 610 00:38:30.000 --> 00:38:32.039 I'll use billy as an example. You want to do a podcast about fishing. 611 00:38:32.039 --> 00:38:35.880 You listen to every fishing podcast there is and then all of a sudden 612 00:38:36.159 --> 00:38:40.159 you're a mishmash of all of those podcasts because you took everything that worked for 613 00:38:40.199 --> 00:38:46.320 them and you poured it into yourself. But it's not you, it's it's 614 00:38:46.360 --> 00:38:52.559 it's a combination of billy, some Bob's fishing toy tails and blah, blah 615 00:38:52.559 --> 00:38:53.480 blah. And I know all of a sudden it's like it's not you, 616 00:38:54.599 --> 00:38:58.559 it's not you. It's like people. People go to horse races and they 617 00:38:58.639 --> 00:39:00.719 cheer the horses and it's like it's a jockey that's getting the horse there. 618 00:39:01.719 --> 00:39:06.079 Yeah, you gotta, that's how you got that's what you gotta believe in. 619 00:39:06.079 --> 00:39:08.199 Like, yeah, the podcast is great, but it's the person that's 620 00:39:08.239 --> 00:39:12.519 there. Like that's why I called my podcast might take radio. It's like, 621 00:39:12.559 --> 00:39:15.679 listen, I'm not an expert on a damn thing. It's my take 622 00:39:15.760 --> 00:39:20.760 on the stuff I'm into. You either agree or you don't. That was 623 00:39:20.800 --> 00:39:23.639 it. Love it, man, I love it. I love that so 624 00:39:23.639 --> 00:39:27.960 so man. We had a question come in and it's the number one question 625 00:39:28.119 --> 00:39:30.880 that everyone always asks. Well, number two, maybe, maybe one or 626 00:39:30.920 --> 00:39:35.840 two, but it's from Jay making over here on clubhouse. He says, 627 00:39:35.880 --> 00:39:42.000 when you already established your podcast, how do you monetize it? This might 628 00:39:42.000 --> 00:39:45.280 be a whole other time. This might be a whole another show episode. 629 00:39:45.000 --> 00:39:47.320 So here's the here's the money question. I'm going to tell people this. 630 00:39:49.320 --> 00:39:52.719 It's a marathon, not a sprint. So first thing you're gonna do, 631 00:39:53.320 --> 00:39:57.119 and it's the easiest, then, billy billy, you have a chuckle about 632 00:39:57.159 --> 00:39:59.960 this. Look at what you're doing a podcast about. You're doing a pot 633 00:40:00.039 --> 00:40:02.400 cast about movies. Right, let's say the first thing you do go to 634 00:40:02.440 --> 00:40:07.079 Amazon, sign up for an affiliate account. Oh, we're talking about they 635 00:40:07.199 --> 00:40:15.519 live, die hard and the x men in this episode. Those three films 636 00:40:15.880 --> 00:40:21.639 better be have Amazon affiliate links. That's number one. You Go, you 637 00:40:21.719 --> 00:40:24.159 sign up for an affiliate account. It's free, it's easy. You talk 638 00:40:24.199 --> 00:40:29.639 about those movies, you highlight those words, you link to those films, 639 00:40:29.880 --> 00:40:32.760 people buy the stuff, you get a commission. It's not gonna pay your 640 00:40:32.800 --> 00:40:37.519 rent, but it's a start. If you're gonna talk about something that's that's 641 00:40:37.679 --> 00:40:42.639 a niche that's local. Maybe you go to let's say you want to talk 642 00:40:42.679 --> 00:40:45.920 about baking, go to your local bakery. Be Like, listen, I'm 643 00:40:45.920 --> 00:40:49.199 doing this podcast about baking techniques. I'd love to to, you know, 644 00:40:49.519 --> 00:40:52.039 promote. You guys. You know, what do you guys think about having 645 00:40:52.079 --> 00:40:57.400 some ads on the podcast? That first they may be like, why are 646 00:40:57.400 --> 00:41:00.199 we going to promote on your podcast? And you say because a podcast is 647 00:41:00.239 --> 00:41:04.519 evergreen, which means that the person that listens to it today may not be 648 00:41:04.599 --> 00:41:07.199 the same person that listens to it a year from now. So your story, 649 00:41:07.320 --> 00:41:10.920 your message, your voice, your product, your service will always be 650 00:41:12.079 --> 00:41:17.800 new to someone. Then you go and you say, listen, Um, 651 00:41:17.840 --> 00:41:21.239 I want to promote it. What? What can we do? You can 652 00:41:21.280 --> 00:41:23.920 give him a flat rate, whatever you feel comfortable with, or you can 653 00:41:23.960 --> 00:41:27.360 say, Hey, you know, maybe you give us a Promo Code and 654 00:41:27.400 --> 00:41:31.000 then you guys can track it find ways. Not Everything needs to be dead 655 00:41:31.079 --> 00:41:37.159 presidents, meaning like yeah, getting money for everything is good, but sometimes 656 00:41:37.360 --> 00:41:40.239 you might need to Hey, I'll promote your product. You help me edit 657 00:41:40.280 --> 00:41:45.639 my show. Hey, you promote my my podcast. I'll have you on 658 00:41:45.639 --> 00:41:50.119 once a month for an episode or two. Find ways to do that you 659 00:41:50.159 --> 00:41:52.360 know, do buy me a coffee. Do Patreon, but again, do 660 00:41:52.400 --> 00:41:57.039 it because you want to use that to give people value. Like patreon is 661 00:41:57.079 --> 00:41:59.280 a good one. Like, Hey, I want to have a patreon. 662 00:41:59.320 --> 00:42:00.840 Okay, what do you get having your fans? All right, they'll get 663 00:42:00.880 --> 00:42:05.800 they'll get a free sticker. All right, everybody, everybody wants stickers. 664 00:42:05.920 --> 00:42:08.119 Right, Oh, they get a free t shirt. That No. What 665 00:42:08.159 --> 00:42:12.920 are you giving them a value? Hey, they get free one to ones, 666 00:42:13.679 --> 00:42:17.639 or I'll review their business, or I'll review their their business plan, 667 00:42:17.920 --> 00:42:23.280 whatever your niche is, give them something that incentivizes them by giving them access 668 00:42:23.440 --> 00:42:30.039 to you. Again, the motivator, the driver, the selling point is 669 00:42:30.480 --> 00:42:35.800 you, if you're a podcaster doing a podcast about podcasting, which is so 670 00:42:35.920 --> 00:42:40.039 terrible, but listen, Hey, I'll listen to your show and I'll give 671 00:42:40.079 --> 00:42:43.400 you some pointers. I'll do, I'll do, I'll give you. I'll 672 00:42:43.480 --> 00:42:47.519 check out your thirty minute podcast for free. I usually charge x. Then 673 00:42:47.519 --> 00:42:50.239 people will be like, oh, that's awesome, man, you know, 674 00:42:50.440 --> 00:42:52.440 let me support this guy. Oh, you know, I'm gonna launch a 675 00:42:52.440 --> 00:42:55.480 podcast. Do you mind giving me thirty minutes? Sure, and that's what 676 00:42:55.559 --> 00:43:00.239 I mean. Like not people want money and dude, we all of it. 677 00:43:00.320 --> 00:43:05.079 We all love money. Anybody who says they don't listen money. You 678 00:43:05.119 --> 00:43:07.960 know, it's like everybody's like Oh, more money, more problems, more 679 00:43:07.000 --> 00:43:13.239 money sometimes gets rid of a lot of problems. It creates other problems, 680 00:43:13.239 --> 00:43:15.719 but it gets rid of some that are clearly a pain in the behind. 681 00:43:16.320 --> 00:43:22.039 So with that monetization, look at that. The other thing is just affiliate 682 00:43:22.119 --> 00:43:24.320 programs. Go to companies you love. Hey, do you guys have an 683 00:43:24.320 --> 00:43:30.519 affiliate program I love your stuff. Listen. Before Billy and I went live 684 00:43:30.679 --> 00:43:35.519 this liquid death water. I remember there was a company called podcorn that does 685 00:43:35.559 --> 00:43:38.800 podcast advertising and they sent me a thing for liquid death water and I was 686 00:43:38.800 --> 00:43:42.199 like man, I should reach out to them. I'm like this looks stupid. 687 00:43:42.800 --> 00:43:45.360 I ended up getting a can of water on a whim and I was 688 00:43:45.400 --> 00:43:47.400 like wow, this water is really good. I literally was like Sam Jackson 689 00:43:47.440 --> 00:43:52.320 and I pulp fiction. This is some tasty water. and Um, when 690 00:43:52.320 --> 00:43:58.679 I went back to podcorn to look for the liquid death uh add it wasn't 691 00:43:58.719 --> 00:44:01.199 there anymore. So like, Damn, that's a missed opportunity. Go to 692 00:44:01.239 --> 00:44:05.960 the products you love, go to the stuff that you're unapologetically into. And 693 00:44:06.000 --> 00:44:07.519 say, listen to you guys. Have an affiliate program do you guys have 694 00:44:07.519 --> 00:44:12.199 a Promo Code? Can I do a giveaway? I'd love to work with 695 00:44:12.239 --> 00:44:15.599 you. Want to giveaway and give something away again. Don't just lean into 696 00:44:15.679 --> 00:44:22.000 dead presidents, lean into opportunities. Hey, you know, if I talk 697 00:44:22.039 --> 00:44:23.760 about your product, Oh, we'd love to fly you out to check this 698 00:44:23.840 --> 00:44:27.519 out. You know, there's a there's a good friend of mine. His 699 00:44:27.599 --> 00:44:30.760 name is Josie's boys an artist. He makes handcrafted leather goods. He had 700 00:44:30.800 --> 00:44:35.840 a podcast on our network. He retired his podcast. He's an artist by 701 00:44:35.880 --> 00:44:39.119 trade. Now he does leather goods and he said I was creating content around 702 00:44:39.199 --> 00:44:42.320 leather goods. A company reached out to me. They said, Hey, 703 00:44:42.360 --> 00:44:45.920 we'd love for you to come to our headquarters and film you doing leather work. 704 00:44:46.320 --> 00:44:51.559 No money was exchanged that I know of, but it was an experience. 705 00:44:51.599 --> 00:44:54.639 It was something that you never could have done, and that's the whole 706 00:44:54.679 --> 00:44:59.039 point. Like everybody wants to know money, money, money, money is 707 00:44:59.119 --> 00:45:04.280 awesome. Don't must understand and it'll and you'll get it, but it can't 708 00:45:04.320 --> 00:45:08.760 be the motivator to do your podcast because if you're doing it under the guys 709 00:45:08.800 --> 00:45:15.320 that I'm gonna make seven figures. It is going to fail because you're not 710 00:45:15.679 --> 00:45:20.960 you're not ten toes in, you're not mutually invested. It's a means to 711 00:45:21.000 --> 00:45:23.320 an end for you and you don't give a damn about it. Yeah, 712 00:45:23.760 --> 00:45:28.159 man, I agree with you and I am the person who loves to see 713 00:45:28.199 --> 00:45:30.920 people monetize. It's actually what I help people do on you know, not 714 00:45:31.039 --> 00:45:34.920 all the time now because I'm doing other stuff. And that's the one thing 715 00:45:34.960 --> 00:45:37.559 I always say, because I chased and I get a long story about this. 716 00:45:37.599 --> 00:45:39.960 I'M NOT gonna share it, but probably upti about a year ago. 717 00:45:40.000 --> 00:45:43.239 Man, I would just like chase the dollar, like wherever the dollar is 718 00:45:43.239 --> 00:45:45.920 going. That's where billy was, like you can just find everywhere in my 719 00:45:45.960 --> 00:45:51.920 life, but never really did much like successfully financially that way. And then 720 00:45:51.920 --> 00:45:55.760 when I really just leaned into who I was, like after came trash, 721 00:45:55.840 --> 00:45:59.920 the business that I had for, you know, for almost a decade, 722 00:46:00.280 --> 00:46:01.639 and then, you know, I really said like, Oh, I want 723 00:46:01.639 --> 00:46:05.920 to create content and I'm just going to create content because I want to help 724 00:46:05.920 --> 00:46:07.239 people, like period. That's it. I just want to create content because 725 00:46:07.239 --> 00:46:09.400 I want to help people. And then that was. That was when I 726 00:46:09.480 --> 00:46:15.039 launched a fishing show very similar, when out got sponsorship super early, but 727 00:46:15.119 --> 00:46:19.039 had a vision for it, had the reason why, had the you know, 728 00:46:19.039 --> 00:46:21.760 the motives were there, all that kind of fun stuff, and so, 729 00:46:21.840 --> 00:46:23.239 man, I agree with it's like, go out there, create what 730 00:46:23.280 --> 00:46:27.239 you want. Now, plan to monetize, though, because here's the thing, 731 00:46:27.239 --> 00:46:28.840 man, a lot of people would just be like, well, I'm 732 00:46:28.840 --> 00:46:31.480 not gonna plan anything and gonna push record on my mic and you know, 733 00:46:31.519 --> 00:46:35.519 the stars are gonna Aline and somebody's gonna call me from the Oprah show want 734 00:46:35.559 --> 00:46:37.800 me to come on like that. It's not gonna happen like that's not no 735 00:46:37.840 --> 00:46:40.440 one's calling you to sponsor your show, I promise you. I've been doing 736 00:46:40.480 --> 00:46:45.119 this for a long time. Nobody's doing that, unless you're huge. To 737 00:46:45.159 --> 00:46:47.320 add to what billy saying, look at what I like to call subtle money. 738 00:46:47.599 --> 00:46:50.960 Like I said, if you're doing a podcast, that don't cause nothing. 739 00:46:51.239 --> 00:46:53.760 Sign up for Amazon affiliate account, you shop at Bnh, don't cast 740 00:46:53.800 --> 00:46:58.320 nothing. You talk about gadgets. Linked to the gadgets. It literally takes 741 00:46:58.920 --> 00:47:02.599 a second to put a link in your show notes. Learn a little S 742 00:47:02.599 --> 00:47:06.960 C O, Watch some youtube, that your stuff can be found right. 743 00:47:07.639 --> 00:47:13.199 Show notes, write them and have them on an actual website that people can 744 00:47:13.280 --> 00:47:16.079 find. People like I don't need a website. You do. You do 745 00:47:16.800 --> 00:47:22.360 because that's your home base, that's your house. When instagram, if instagram 746 00:47:22.400 --> 00:47:27.639 folds tomorrow, twitter folds tomorrow, facebook folds tomorrow, your website will still 747 00:47:27.880 --> 00:47:31.639 be there. You know what else be there? Email? Make a make 748 00:47:31.679 --> 00:47:36.199 a dinky low newsletter once a week. Send it out. Give some advice, 749 00:47:36.239 --> 00:47:39.119 give something actionable, give somebody a discount code for something you're promoting. 750 00:47:39.519 --> 00:47:45.840 Make it that it's worth their while, because people still open email. You 751 00:47:45.880 --> 00:47:50.719 know. Well, man, this has been a great conversation, Richard, 752 00:47:50.719 --> 00:47:52.800 and I love we we should definitely dive into the monest issue. I haven't 753 00:47:52.800 --> 00:47:57.440 talked about that a long time because I'm Onna, I'm gonna the belief that 754 00:47:57.480 --> 00:48:00.800 you should stack these things, all these things right, like personal product, 755 00:48:00.880 --> 00:48:06.519 like digital, physical, you know, affiliate relationships, sponsor relationships. I 756 00:48:07.400 --> 00:48:09.800 stack all of them. I make money from every different kind of stream of 757 00:48:09.800 --> 00:48:14.079 revenue you possibly can. Because when, when, what happens is when you 758 00:48:14.079 --> 00:48:17.519 have two sponsors. Last week for me not one, but to call you 759 00:48:17.559 --> 00:48:21.880 and say hey, one we're pulling our sponsorship. The other one is like, 760 00:48:22.280 --> 00:48:23.360 we don't know what our business is doing, we just can't pay you. 761 00:48:23.440 --> 00:48:27.960 Sorry. It's like, oh, that sucked, but it didn't hurt 762 00:48:28.159 --> 00:48:31.639 as bad as it would have if it would just been those one stream of 763 00:48:31.679 --> 00:48:36.280 revenue of sponsorships. But I diversified and so I was like, okay, 764 00:48:36.400 --> 00:48:37.960 well, I'm making enough money over here on you know, Amazon, Amazon 765 00:48:38.079 --> 00:48:43.320 live, Amazon affiliate program whatever, like I'm fine, like it's cool, 766 00:48:43.480 --> 00:48:45.920 and I'll just replace those, you know, sponsors when I can and you 767 00:48:45.920 --> 00:48:50.920 know, luckily we were able to do that fairly quickly. But that is 768 00:48:51.039 --> 00:48:53.000 part of this whole thing. Is like, and one thing I want to 769 00:48:53.000 --> 00:48:57.480 mention about monetization. It's it's work. It's like, dude, is work, 770 00:48:57.599 --> 00:49:00.119 like you you know, like going to get a sponsors not oh, 771 00:49:00.199 --> 00:49:02.840 man, you know, nobody cares about your podcast. Dude. It's like 772 00:49:02.840 --> 00:49:06.639 where are they getting from it? What value are you bringing their business? 773 00:49:06.639 --> 00:49:10.159 What value bringing them as a sponsor as a business? And it's really learning 774 00:49:10.159 --> 00:49:14.519 how to position yourself to be valuable, because you are. You just have 775 00:49:14.559 --> 00:49:17.840 to discover what that is. And you're valuable even if you don't have ten 776 00:49:17.880 --> 00:49:22.840 thousand downloads per episode, all that kind of fun stuff. So, Um, 777 00:49:22.880 --> 00:49:25.239 so, so David Campbell over here on clubhouse is. How do we 778 00:49:25.280 --> 00:49:29.199 follow Richard? Um, Richard, I don't know if you can jump back 779 00:49:29.239 --> 00:49:32.519 into that clubhouse room, Um, but if you want to just jump into 780 00:49:32.559 --> 00:49:36.159 the audience there, that way they can. They can follow you on there 781 00:49:36.280 --> 00:49:38.079 or they can follow you at rage works that. I put that right on 782 00:49:38.159 --> 00:49:42.880 the screen for instagram. Yeah, so I'll give you the short version. 783 00:49:43.039 --> 00:49:46.840 Rage works is everywhere. Uh Pinterest, the works, no pun intended. 784 00:49:47.239 --> 00:49:52.199 Um. So you could find us anywhere pretty much. I manage most of 785 00:49:52.199 --> 00:49:54.679 the accounts. Some of our folks help help me out with that. But 786 00:49:55.320 --> 00:50:00.239 you know rage works or rage works podcast network. If you're on Instan Graham, 787 00:50:00.280 --> 00:50:05.440 because we're trying to just have that stuff more more localized for the podcasting 788 00:50:05.519 --> 00:50:07.599 space, you can find me on Linkedin. I'm all over the place. 789 00:50:08.079 --> 00:50:14.519 I don't I get keep nothing. Ask whatever questions you want and Um, 790 00:50:14.599 --> 00:50:15.760 that's, like I said, that's the name of the game. Just leaving 791 00:50:15.800 --> 00:50:20.119 the space better than when I got into it in two thousand and six, 792 00:50:20.159 --> 00:50:22.559 because that's that's what it is. Everybody thinks I'm not gonna tell them my 793 00:50:22.639 --> 00:50:25.000 secret because they're gonna take all of my money. You know, it's like 794 00:50:25.079 --> 00:50:28.119 Gallum, the Lord of the Rings, and I'm like, listen, man, 795 00:50:29.159 --> 00:50:32.559 your idea is not original, you know, like there's very few original 796 00:50:32.599 --> 00:50:37.159 ideas, like you know, all jokes aside, I'm gonna do a podcast 797 00:50:37.199 --> 00:50:42.360 about podcasting. So are there's seventy five thousand other ones. What makes it 798 00:50:42.440 --> 00:50:45.920 different? You okay. What makes you different? Oh, my hair is 799 00:50:45.960 --> 00:50:49.280 blonde versus this guy whose hair is brown. What else makes you different? 800 00:50:49.719 --> 00:50:52.079 Oh, I'm a person of color. Awesome, now you're a person of 801 00:50:52.119 --> 00:50:55.880 color with blonde hair. That's gonna do podcasting. Let's run with it. 802 00:50:57.239 --> 00:51:00.519 And that's what I mean. Like I think that people, they stick to 803 00:51:00.639 --> 00:51:07.559 those those different things or work. More importantly, they don't understand that the 804 00:51:07.719 --> 00:51:13.320 end game is always you, the host. The information is clutch, the 805 00:51:13.480 --> 00:51:17.000 entertainment value is clutch, but it's you, you listen. I got an 806 00:51:17.039 --> 00:51:22.000 email once from a guy in England who said he loves listening to my podcast 807 00:51:22.039 --> 00:51:27.519 because of the way I say the F word. legit. Man, when 808 00:51:27.519 --> 00:51:30.239 you got when you say the after word, we just we just laugh over 809 00:51:30.280 --> 00:51:32.559 here because you know, it's like, man, that's that New York American, 810 00:51:34.239 --> 00:51:37.159 you know, F bomb like and and that was it. You know, 811 00:51:37.320 --> 00:51:38.079 there's a lady that I remember. She was like. You know, 812 00:51:38.119 --> 00:51:40.800 you talked about something once on your podcast. I was having a really tough 813 00:51:40.840 --> 00:51:46.320 time in that and I appreciate that you shared that with me. Always remember 814 00:51:46.639 --> 00:51:52.159 the thirty minutes of attention someone is giving you. Your podcast, your Tiktok, 815 00:51:52.280 --> 00:51:58.360 whatever, you're giving that person something, entertainment, education. They might 816 00:51:58.400 --> 00:52:00.719 be in a rough patch. You might be their friend on the commute. 817 00:52:00.920 --> 00:52:05.239 You might be their friend that helps them get through that divorce, or you 818 00:52:05.320 --> 00:52:07.480 might be that person who helps them more and that loved one that passed away 819 00:52:07.679 --> 00:52:13.199 because you decided to share how you felt when your loved one passed away. 820 00:52:13.599 --> 00:52:19.599 PODCAST humanly, be a human. Don't be a be a salesman, but 821 00:52:19.760 --> 00:52:23.960 be a human first, and then everything else will literally fall into place. 822 00:52:27.480 --> 00:52:30.360 Love it, man, love it that. That's some good information. The 823 00:52:30.440 --> 00:52:32.639 chat over in clubhouse people like hey, thanks so inspired. Thank you for 824 00:52:32.679 --> 00:52:37.519 the tips, Um Richard. We could talk for I mean, you've been 825 00:52:37.519 --> 00:52:40.800 in it for fifteen years. We talked for twenty hours about podcasting and live 826 00:52:40.840 --> 00:52:45.880 streaming and all this fun creative stuff. But I wanna wanna wrap this episode 827 00:52:45.960 --> 00:52:47.840 up and and just first of all say thank you for the friendship. You 828 00:52:47.880 --> 00:52:51.639 know. I know we met online. Haven't met in person, Um, 829 00:52:51.679 --> 00:52:54.159 but I know we've always been in the same rooms and kind of vibe the 830 00:52:54.199 --> 00:52:58.199 same and think the same when it comes to content creation. It's get out 831 00:52:58.239 --> 00:53:00.840 there and do it and then figure it out the way and, uh, 832 00:53:00.960 --> 00:53:05.119 you know, make adjustments and don't get married to yourself or your ideas. 833 00:53:05.199 --> 00:53:08.800 So, billy, you're literally one of the good ones. I joined Clubhouse, 834 00:53:08.840 --> 00:53:12.400 I saw you in there and I said, billy knows what the deal 835 00:53:12.480 --> 00:53:15.360 is and, like I said, you're not. Yeah, you you gotta 836 00:53:15.400 --> 00:53:19.800 sell stuff and that's that's your job, because you gotta pay the bills. 837 00:53:19.840 --> 00:53:22.199 I hate when people say, like, I don't sell me, how are 838 00:53:22.199 --> 00:53:25.079 you gonna enjoy the content if I don't got the lights on to power the 839 00:53:25.079 --> 00:53:31.440 mixer to record the podcast that you enjoy? Yeah, you know. And 840 00:53:31.440 --> 00:53:36.199 and then you're you're an a plus dude, man, and I'm glad to 841 00:53:36.320 --> 00:53:38.159 have met you through this platform and I'm glad that you're doing so much for 842 00:53:38.199 --> 00:53:42.119 this, for this platform. Man, just keep keep being a bomb ass 843 00:53:42.199 --> 00:53:44.320 human. Yeah, man, well do. I appreciate you. Run. 844 00:53:44.320 --> 00:53:47.159 I know we'll do some more stuff together, especially after this episode, the 845 00:53:47.199 --> 00:53:51.360 most feedback I've gotten from an episode live. Of course, I don't really 846 00:53:51.400 --> 00:53:54.480 go to clubhouse clubhouse live that much, but we'll definitely bring you back on 847 00:53:54.599 --> 00:53:57.840 and do some more stuff. So, man, High Five Long Distance, 848 00:53:57.920 --> 00:54:00.480 Richard. Thank you so much for being on. You as go, make 849 00:54:00.480 --> 00:54:02.800 sure you follow Richard, chase him around. The Internet rage works. It's 850 00:54:02.840 --> 00:54:07.840 everywhere and you can follow him, buy him a cup of coffee or whatever 851 00:54:07.880 --> 00:54:12.119 way he has for you to connect with him. UH, ask for his 852 00:54:12.199 --> 00:54:15.599 venmo account. Send him some money if he's inspired to you, because that 853 00:54:15.760 --> 00:54:19.039 is the the thing that you want as a creator. So that's the thing 854 00:54:19.039 --> 00:54:20.920 that you need to give us a creator, and this is why I tell 855 00:54:20.960 --> 00:54:22.840 a lot of creators out there when they go, well, how do I 856 00:54:22.880 --> 00:54:24.159 buy me? How do I grow my buy me a coffee. Go Buy 857 00:54:24.199 --> 00:54:29.320 people coffee, because what you're doing is building the culture of Hey, we 858 00:54:29.360 --> 00:54:31.400 want to reward creators for, you know, taking time out of their day 859 00:54:31.440 --> 00:54:35.639 to inspire us to do all those fun things or whatnot. So I really 860 00:54:35.639 --> 00:54:37.480 appreciate him being on. Man It's always, always fun to be in the 861 00:54:37.519 --> 00:54:42.000 same space as him, either in clubhouse or now on the show, and 862 00:54:42.039 --> 00:54:45.960 we'll definitely have him back on. But be sure to join me next week. 863 00:54:45.000 --> 00:54:49.400 I'm gonna be back. We Go Tuesday Thursday, four PM Eastern time. 864 00:54:49.440 --> 00:54:53.239 If you're on clubhouse and you liked this uh show in this format, 865 00:54:53.840 --> 00:54:57.039 be sure to let me know. Give me a little thumbs up in the 866 00:54:57.119 --> 00:55:00.360 chat. I am cautious not to do it on Clubhouse, but give me 867 00:55:00.360 --> 00:55:05.480 a little thumbs up there in the chat and I may start streaming to clubhouse 868 00:55:05.519 --> 00:55:07.239 again. If you liked it. I know some people don't. They want 869 00:55:07.239 --> 00:55:09.000 to come on stage, they want to talk, they want to be a 870 00:55:09.000 --> 00:55:13.440 part of the conversation, they want to be social on social audio, which 871 00:55:13.440 --> 00:55:15.880 I totally get it. But if you liked it and you want more of 872 00:55:15.920 --> 00:55:17.400 it, give us a little thumbs up and join me next week. We 873 00:55:17.440 --> 00:55:22.000 go live Tuesday and Thursday four PM Eastern time. Next Tuesday I'm gonna have 874 00:55:22.079 --> 00:55:27.679 kindred swalls on talking about email marketing. How do you build genuine connections with 875 00:55:27.760 --> 00:55:30.679 email marketing? And you heard Richard Talk about it. If you don't have 876 00:55:30.760 --> 00:55:32.480 email, you're crazy. If you don't have a system there, you're crazy. 877 00:55:32.519 --> 00:55:35.639 So she's gonna talk to us about it. And how do we get 878 00:55:35.679 --> 00:55:37.920 this thing set up and uh, and have that be a part of our 879 00:55:38.039 --> 00:55:43.119 system, our our connection with our audience and all that kind of fun stuff. 880 00:55:43.159 --> 00:55:45.440 And I see Richard did jump into clubhouse. He is right beside me 881 00:55:45.519 --> 00:55:50.320 here on the stage. So feel free to tap into his profile, connect 882 00:55:50.360 --> 00:55:53.519 with him on Instagram, on clubhouse, all those places. And until next 883 00:55:53.519 --> 00:55:57.360 time, go hit the record button, go create something great. Uh. 884 00:55:57.400 --> 00:55:59.199 And we'RE gonna HANG OUT IM, gonna hang out on the clubhouse for a 885 00:55:59.239 --> 00:56:01.079 few more moments for a little after show here. If anybody wants to, 886 00:56:01.119 --> 00:56:04.679 raise your hand and come up. But until then, we'll talk to you 887 00:56:04.760 --> 00:56:29.760 next week, Tuesday, four PM. M M M all right, man, 888 00:56:29.840 --> 00:56:30.639 all right, Richard, you still with me here? Let's see, 889 00:56:30.679 --> 00:56:35.320 let me on what's up here. Awesome, man, it was a great 890 00:56:35.320 --> 00:56:37.639 show. Man. I really appreciate you. You being on. We're still 891 00:56:37.800 --> 00:56:40.840 still live over here on clubhouse. So, but anybody wants to jump on, 892 00:56:43.119 --> 00:56:45.239 feel free. You can do that as well. Get a lot of 893 00:56:45.280 --> 00:56:50.159 thumbs up. So I guess I'm gonna Start Multi streaming the clubhouse it's a, 894 00:56:50.320 --> 00:56:52.679 it's a, it's a, it's A. It's a great platform. 895 00:56:52.880 --> 00:56:54.920 Dude. I'M gonna I'm gonna Mute you on. I'm gonna meet you on 896 00:56:55.039 --> 00:56:58.920 Eken. That way you can talk through clubhouse there if you want to, 897 00:56:58.920 --> 00:57:01.599 if you want to UN meet that way. Yeah, since we're not going 898 00:57:01.639 --> 00:57:06.159 live over there. So Um, so, yeah, man, it was 899 00:57:06.159 --> 00:57:09.000 awesome. Dude. Really appreciate you. You're being on and dropping some great 900 00:57:09.039 --> 00:57:13.159 tips and uh, it seems like everybody in the audience enjoyed it. Just 901 00:57:13.159 --> 00:57:16.920 want to shout out monty and Raphael and David and Dominic and G A S 902 00:57:17.199 --> 00:57:22.599 J down there. Thanks for asking some questions. Um, but cool, 903 00:57:22.679 --> 00:57:24.840 man. Well, I'm gonna close this clubhouse room and didn't anybody to raise 904 00:57:24.880 --> 00:57:28.960 their hands. I thought maybe they would participate in the after party. They're 905 00:57:28.960 --> 00:57:31.400 just here for the entertainment, man, it's it. Happy to help that 906 00:57:31.519 --> 00:57:35.559 along. Yeah, man, it was awesome. So I'm gonna close this 907 00:57:35.599 --> 00:57:37.840 clubhouse room and you guys have a great day. We'll talk to you soon. 908 00:57:38.360 --> 00:57:39.039 Alright, let me