April 5, 2022

Live Streaming For Your Local Business

Live Streaming For Your Local Business

Ben Rogers of Performance Medicine joins me to share his experience and the benefits of live streaming for a local business.

Let's Connect: https://www.1sheet.pro/billythorpe

Transcript
WEBVTT 1 00:00:00.000 --> 00:00:06.360 And now here's something we are really like. You're listening to creating daily. 2 00:00:06.639 --> 00:00:09.960 There's something wrong with you. You know that because you and I are like 3 00:00:09.960 --> 00:00:13.800 a mullet is the is the business. So he's the front part of the 4 00:00:13.800 --> 00:00:17.559 haircut and then I'm the party in the back. I think they're hilarious. 5 00:00:17.640 --> 00:00:23.679 Speaks to me. It's like he's saying what I'm thinking. What is going 6 00:00:23.719 --> 00:00:27.399 on? Everybody? Welcome to another episode of creating daily. I'm your host, 7 00:00:27.440 --> 00:00:30.079 Billy Thorpe. This is your first time joining me, than thank you 8 00:00:30.120 --> 00:00:32.520 so much for checking out the show. If you've been here before, then 9 00:00:32.560 --> 00:00:36.280 thanks again. Be Sure to say hello and the nearest chat to you wherever 10 00:00:36.280 --> 00:00:40.439 you're watching that we're I think we're a few different platforms, but next week 11 00:00:40.479 --> 00:00:43.320 we're going to be narrowing it down even more. We're going to be on 12 00:00:43.359 --> 00:00:46.960 bullhorn and just you to Youtube and bullhorn. Okay, we're going to eliminate 13 00:00:47.000 --> 00:00:50.479 everything else. Maybe we'll talk about why here in a few minutes with my 14 00:00:50.520 --> 00:00:55.560 friend Ben Rogers, who's joining me here in a few minutes from performance medicine, 15 00:00:55.600 --> 00:00:59.600 and this guy is a content creation monster. Like he creates so much 16 00:00:59.600 --> 00:01:03.880 content. I'm excited to jump in and talk to him about creating content for 17 00:01:03.880 --> 00:01:07.920 a local business and what it's been doing for their local company as they are 18 00:01:07.920 --> 00:01:14.400 creating these super engaged live streams. I noticed coming on a lot, like 19 00:01:14.480 --> 00:01:17.239 almost every day. I don't know the frequency. We're going to jump into 20 00:01:17.239 --> 00:01:21.319 it later, but stay tuned. I got a couple of segments before we 21 00:01:21.400 --> 00:01:23.400 jump in there in the first segment is a new one, so let's go 22 00:01:23.439 --> 00:01:30.280 ahead and check it out. What it's till time with creating daily. All 23 00:01:30.359 --> 00:01:32.760 right, that was going to actually going to say tool time with timmy, 24 00:01:32.920 --> 00:01:34.120 but then I thought about the home improvement show and I'm like, you know, 25 00:01:34.280 --> 00:01:38.760 I subconsciously got that name from that home improvement show and I'm bring going 26 00:01:38.760 --> 00:01:42.000 to get sued by somebody. But Anyway, somebody reached out to me from 27 00:01:42.000 --> 00:01:45.840 my community and said, billy, why don't you share more tools that you 28 00:01:45.920 --> 00:01:49.719 use? Use all kinds of stuff and every time you talk about something I've 29 00:01:49.719 --> 00:01:52.480 never heard of it. So why don't you talk about more tools that use? 30 00:01:52.480 --> 00:01:53.560 So I okay, you know what, we'll do a toull time segment 31 00:01:53.719 --> 00:01:57.640 here on creating daily, and so this first tool I'm going to talk about 32 00:01:57.719 --> 00:02:02.400 is pod page. So if you're a podcaster, this is something you probably 33 00:02:02.400 --> 00:02:05.799 need. If you don't have a website, you need a website, one 34 00:02:05.840 --> 00:02:09.439 website, Seo blog, all that stuff matters to get your content discovered, 35 00:02:09.439 --> 00:02:13.759 and so pod page has made it super, super easy. I use this 36 00:02:13.840 --> 00:02:17.039 for all my podcasts. I have one account, I have multiple podcasts on 37 00:02:17.080 --> 00:02:22.280 that account and you can build literally a podcast website and about five minutes. 38 00:02:22.319 --> 00:02:24.879 So I'm going to jump over real quick to just show you what that looks 39 00:02:24.919 --> 00:02:28.759 like. Oh, I got all kinds of screens over here. Let me 40 00:02:28.759 --> 00:02:32.199 fix this real quick and did to do a quick reset before before I jumped 41 00:02:32.240 --> 00:02:37.120 in here. So let me let me fix this. Here we go. 42 00:02:37.319 --> 00:02:38.719 So this is my pod page website. You can see it. A built 43 00:02:38.800 --> 00:02:44.039 this in like five minutes. Super Super Easy, not very hard to do 44 00:02:44.039 --> 00:02:46.360 it at all. And Anyway, it brings in the RSS feed. It 45 00:02:46.400 --> 00:02:50.800 allows you to connect all these places. You can put contact forms on their 46 00:02:50.840 --> 00:02:54.039 episode pages, guests and take forms, all kinds of crazy stuff. So 47 00:02:54.360 --> 00:02:58.520 that is one of my favorite podcasting tools. So there go for the tool 48 00:02:58.599 --> 00:03:02.360 time segment. Now let's get into highlighting some creator. Creator in my world, 49 00:03:02.479 --> 00:03:07.039 in my community here we go. Creator highlights. New cooking necessary. 50 00:03:07.199 --> 00:03:13.840 Now Assembly required. It's got to be fuck all right. Today's creator highlights 51 00:03:13.840 --> 00:03:17.479 brought to my my friends over at Mayvin coffee, literally the world's best coffee 52 00:03:17.520 --> 00:03:21.240 in my opinion, but also in the opinion of others, because the farms 53 00:03:21.280 --> 00:03:24.759 that they work with have gotten voted to be the world's number one coffee. 54 00:03:24.800 --> 00:03:29.680 It's hand all this stuff is hand selected. They work with really small farms, 55 00:03:29.719 --> 00:03:34.159 so it's created in what's called microlots or small batches, and men this 56 00:03:34.199 --> 00:03:38.639 stuff is good. So go to Maven coffeecom and you can order some coffee 57 00:03:38.639 --> 00:03:40.400 from there or if you're in the Wilmington, North Carolina area, look them 58 00:03:40.479 --> 00:03:45.000 up. They got a little espresso, Bart Espresso. I always say expresso 59 00:03:45.120 --> 00:03:49.199 or something, but anyway. So those guys are awesome. In the Creator 60 00:03:49.280 --> 00:03:52.360 highlight goes to my friends sid and meadows, which I see him already jumping 61 00:03:52.400 --> 00:03:55.639 in the chat. He is a podcast host of the Amazing Entrepreneurs Club. 62 00:03:55.759 --> 00:04:00.199 So that is what I'm going to highlight today. So go check that podcast 63 00:04:00.280 --> 00:04:03.800 out. He is interviewing a lot of cool entrepreneurs on that show. You 64 00:04:03.800 --> 00:04:06.759 can learn a lot. But SID is also a business strategist. He's a 65 00:04:06.800 --> 00:04:13.240 high performance coach and he loves to help entrepreneurs and small businesses create, implement, 66 00:04:13.479 --> 00:04:17.480 implement and leverage digital sales strategies to build their brand and grow their business. 67 00:04:17.519 --> 00:04:20.319 He is always given back to the community and he's going to be with 68 00:04:20.360 --> 00:04:25.279 me on Fridays. I've pulled his arm, twisted his leg, or whatever 69 00:04:25.319 --> 00:04:27.560 you say, and he's going to come on Friday's we're gonna do some fun 70 00:04:27.600 --> 00:04:30.439 stuff on Friday. He's been on a couple times already, but I'm going 71 00:04:30.480 --> 00:04:33.839 to be heaven as a rotating guest. So anyway, get look forward to 72 00:04:33.839 --> 00:04:38.240 that. But go check out the amazing entrepreneurs club. Super Good podcast. 73 00:04:38.360 --> 00:04:41.120 Now I'm going to shut up a little bit. I'm going to bring my 74 00:04:41.160 --> 00:04:45.519 friend been on, amazing creator, awesome, awesome creator, and we're going 75 00:04:45.560 --> 00:04:48.120 to talk about all this fun stuff alive streaming. And just before we get 76 00:04:48.160 --> 00:04:49.759 start, you know what, I'm not going to bring attention to it. 77 00:04:49.800 --> 00:04:53.839 Just forget about that. And then we're gonna have a little qua session and 78 00:04:53.879 --> 00:04:57.040 if you have questions, you can leave them at any point and I'll try 79 00:04:57.040 --> 00:05:00.079 to scroll back through the chat. Just leave a que Cole and then your 80 00:05:00.160 --> 00:05:04.000 question and then if you're watching over on bullhorn, you can just get into 81 00:05:04.000 --> 00:05:09.759 the question section and drop your question there. All Right, any questions? 82 00:05:10.000 --> 00:05:12.120 Put them in the chat with Q coing. All right, awesome. So 83 00:05:12.199 --> 00:05:16.680 let me go ahead and bring on my friend Ben Rogers. been is good 84 00:05:16.680 --> 00:05:19.319 to see man. How are you? What's going on? Man? I'm 85 00:05:19.439 --> 00:05:23.639 so happy to be here. You doing okay, man, I'm doing good. 86 00:05:23.759 --> 00:05:26.680 I'm doing good. I appreciate you. You jumping on really kind of 87 00:05:26.720 --> 00:05:30.439 last minute. I know I was reaching out to some people and you know 88 00:05:30.480 --> 00:05:32.040 I've been friends with your family for a long time and your mom's like Hey, 89 00:05:32.079 --> 00:05:35.399 bin is obviously creating every single day. Like you got to have him 90 00:05:35.439 --> 00:05:38.079 on the show, and this she going to come on the show, I 91 00:05:38.120 --> 00:05:40.959 think next week. So yeah, then, who knows, may I'll just 92 00:05:41.040 --> 00:05:46.439 keep calling your family members and having on the show. That should be some 93 00:05:46.959 --> 00:05:53.240 entertaining creating dailies with with some of the Rodgers clan. But Man, I 94 00:05:53.240 --> 00:05:57.319 really appreciate you having me on here. I'm looking forward to to the conversation. 95 00:05:57.839 --> 00:06:00.439 Yeah, man, so the last time? Yeah, well, actually, 96 00:06:00.439 --> 00:06:02.000 you guys should just have the Rogers show, like you should just write 97 00:06:02.000 --> 00:06:04.720 all of you on the one show. That would be a show. But 98 00:06:04.800 --> 00:06:08.439 then the last time we caught up, I think it was almost a year 99 00:06:08.439 --> 00:06:11.639 ago, I jumped on the creative you know, just kind of a brainstorm 100 00:06:11.680 --> 00:06:15.879 call with you and your mom and we're talking about your guys, content creation 101 00:06:15.000 --> 00:06:17.800 and all that kind of stuff, and at that point you guys were creating 102 00:06:18.040 --> 00:06:23.639 multiple shows, I mean crazy amounts of shows. Is that still kind of 103 00:06:23.720 --> 00:06:28.680 your workflow right now? Yeah, yeah, it's still our workflow and I 104 00:06:28.680 --> 00:06:34.000 think we have we have two, two shows that go up weekly and then 105 00:06:34.040 --> 00:06:40.560 we have a live Qa show every Tuesday nights. Will be doing that tonight. 106 00:06:41.680 --> 00:06:44.199 So say, yeah, about three to four shows go up every single 107 00:06:44.240 --> 00:06:49.560 week and then we pull from that each week to kind of just burst all 108 00:06:49.639 --> 00:06:54.480 the social channels, which I'm sure we'll talk about, but but yeah, 109 00:06:54.519 --> 00:06:57.639 we're still doing all the shows. Okay, awesome. And so you guys 110 00:06:57.639 --> 00:07:01.680 are doing three to four show and are these all like the same show with 111 00:07:01.759 --> 00:07:05.319 different information, or is it all different branded shows, and how are you 112 00:07:05.360 --> 00:07:13.000 guys managing that? Well, you know, it's really interesting because performance medicine 113 00:07:13.160 --> 00:07:18.680 is we're for medical practices. So we're brick and mortar stores that do medical 114 00:07:18.720 --> 00:07:26.000 services and what we've done from a content standpoint is, you know, we 115 00:07:26.800 --> 00:07:33.279 have this goal of turning these medical practices into a youtube channel and kind of 116 00:07:33.279 --> 00:07:40.040 build a youtube channel on top of it. So so the shows are all 117 00:07:41.279 --> 00:07:46.160 the the stars of the shows are our actual providers inside of the offices and 118 00:07:46.279 --> 00:07:51.319 the content that we we put out, it's all meant to be evergreen type 119 00:07:51.399 --> 00:07:57.560 content. We have a we have a show called explain this that has myself 120 00:07:57.600 --> 00:08:03.319 and our nurse practitioner in our Knoxville Office, Robin Riddle, as kind of 121 00:08:03.360 --> 00:08:09.560 the the expert on the show, and each episode we talked about something that 122 00:08:09.600 --> 00:08:15.519 needs more explaining. So the the purpose of that show would be if you're 123 00:08:15.560 --> 00:08:18.279 a patient at one of our clinics and you want to learn more about something 124 00:08:18.319 --> 00:08:22.639 that you discussed in office with a provider, explain this as kind of the 125 00:08:22.720 --> 00:08:28.199 show for that. They're short, you know, seven to ten minute shows 126 00:08:28.240 --> 00:08:33.799 that go up weekly and they're just a deep dive on a very specific topic. 127 00:08:33.879 --> 00:08:39.320 And and and then you know the Common Sense MD, which is my 128 00:08:39.559 --> 00:08:45.879 dad's pillar show that's basically on just any sort of health and wellness topic. 129 00:08:46.320 --> 00:08:50.440 Sometimes they're timely, sometimes are not. But you know, for instance, 130 00:08:50.519 --> 00:08:56.919 today I think was on supplements for anxiety and you know, just topics like 131 00:08:56.960 --> 00:09:01.120 that, and they change every single week and a lot of it's based on 132 00:09:01.799 --> 00:09:07.320 what he's seeing in the practice with with his patients, and sometimes is based 133 00:09:07.399 --> 00:09:11.639 on, you know, what's happening in the Internet world and what we think 134 00:09:11.759 --> 00:09:16.600 needs more talking about. Yeah, man, I love there's a couple things 135 00:09:16.639 --> 00:09:18.080 that you guys are doing that I really well. What I love that you're 136 00:09:18.080 --> 00:09:22.480 creating so much content. But when you said, like we go into deep 137 00:09:22.559 --> 00:09:26.480 dives, I think this is good for a lot of local companies to think 138 00:09:26.480 --> 00:09:31.799 about a content creation strategy like this is to pick out that topic. Maybe 139 00:09:31.799 --> 00:09:33.960 it's a frequently last questions or whatever. And I told you know, local 140 00:09:35.039 --> 00:09:37.600 businesses this all the time. Like they say, Hey, what can we 141 00:09:37.639 --> 00:09:41.080 do for a podcast? I'm like ask the questions that you get. Answer 142 00:09:41.120 --> 00:09:45.559 that or answer the questions you could ask every single day all day long, 143 00:09:45.679 --> 00:09:48.759 like that is a show that you can you know, you can show up, 144 00:09:48.759 --> 00:09:52.519 you know the information, you can position yourself as kind of like the 145 00:09:52.519 --> 00:09:56.200 authority. Now, now, Ben are you on all of these shows? 146 00:09:56.240 --> 00:09:58.399 Are you like the main pillar host, and then you're kind of guiding the 147 00:09:58.399 --> 00:10:05.519 conversations or view branched out to someone else doing those I am I host the 148 00:10:05.600 --> 00:10:11.240 QA show and I host explain this. The Common Sense MD is more of 149 00:10:11.279 --> 00:10:16.200 just a dialog. Oh, sorry, a monolog. You know, you 150 00:10:16.200 --> 00:10:20.679 know that language better than I do. It's a monolog with with my dad 151 00:10:20.720 --> 00:10:26.159 just talking to a camera about a topic. But I love what you said 152 00:10:26.200 --> 00:10:31.840 as well with the QA format. Most of our ideas for topics come from 153 00:10:31.840 --> 00:10:37.240 our Qa show and you know, we look at the comments every single week, 154 00:10:37.279 --> 00:10:41.159 we look at the questions that are asked live and then we kind of 155 00:10:41.200 --> 00:10:46.799 get together as a group and decide, okay, what warrants a full episode 156 00:10:46.879 --> 00:10:50.840 on and and kind of go from there. But the QA show is probably 157 00:10:50.960 --> 00:10:58.360 probably our most important show because because of all the ideas it creates, but 158 00:10:58.440 --> 00:11:05.799 at the same time it provides access for people. You know that that I 159 00:11:05.840 --> 00:11:09.480 think is kind of cool. There's not many, not many doctors out there 160 00:11:09.519 --> 00:11:16.200 that that do a live Qa format show where you can ask a question live 161 00:11:16.240 --> 00:11:18.639 and and and we get to we try to get the most of the questions 162 00:11:18.639 --> 00:11:22.120 and sometimes we don't, but but we try our best. Yeah, man, 163 00:11:22.240 --> 00:11:24.559 so you know, a couple things, and I was going to ask 164 00:11:24.600 --> 00:11:28.919 you this question, you know, being a doctor's office doing live streaming. 165 00:11:28.000 --> 00:11:33.320 Nose. Every show live? is every one of them live? No, 166 00:11:33.320 --> 00:11:37.320 no, just just the QA show is live. The other to explain this 167 00:11:37.480 --> 00:11:43.320 and the common sense and D are prerecorded. Okay, so we do those. 168 00:11:43.320 --> 00:11:48.600 We batch. We batch the explain this episodes, because Robbins and Knoxville. 169 00:11:50.200 --> 00:11:54.759 So we pick a we pick one afternoon a month and we bashed record 170 00:11:54.840 --> 00:12:03.759 for the common sense. MD is filmed weekly and that's very much based on 171 00:12:03.799 --> 00:12:07.159 the personality of my dad. You know, he's very of the moment, 172 00:12:07.279 --> 00:12:11.960 like when he's feeling something, he'll go ahead and record and we actually have 173 00:12:11.039 --> 00:12:18.159 like a little recording studio and my parents basement and and they just go down 174 00:12:18.200 --> 00:12:22.519 there and record and and and get that done, which was actually leads to 175 00:12:22.000 --> 00:12:28.279 meet you. Like a really important point in terms of creating content based around 176 00:12:28.279 --> 00:12:33.080 service providers. And you know what, my mom and I do all these 177 00:12:33.080 --> 00:12:39.159 shows. We, you know, do the videography and we have a video 178 00:12:39.320 --> 00:12:43.080 editor that helps us. You put it out on socials, but we've really 179 00:12:43.639 --> 00:12:48.799 tried hard to make it as easy as possible on the providers. You know, 180 00:12:48.840 --> 00:12:52.639 they're busy all day long seeing patients, so we have to be very 181 00:12:52.679 --> 00:12:58.440 efficient in terms of how we capture content from them. So the shows are 182 00:12:58.519 --> 00:13:01.919 also very specific to that. You know what's going to be, what's going 183 00:13:01.960 --> 00:13:07.799 to make the most of their time. And and one of my goals, 184 00:13:07.840 --> 00:13:09.440 you know, just for the you know, the people watching this and in 185 00:13:09.559 --> 00:13:13.519 yourself, is like I would love to get to the point where, you 186 00:13:13.559 --> 00:13:18.440 know, people are getting the perception that all they do is create content and 187 00:13:18.440 --> 00:13:22.240 and that kind of would tell me that my mom and I are doing a 188 00:13:22.279 --> 00:13:28.320 good job of of getting the most out of the limited time that they have. 189 00:13:28.799 --> 00:13:31.600 Yeah, you know, I do. That's a great, great point 190 00:13:31.720 --> 00:13:35.000 to, you know, get into this and then have a system and really 191 00:13:35.080 --> 00:13:37.759 let this system work for you and not you work for the system. I 192 00:13:37.799 --> 00:13:41.320 think a lot of content creators get in this rabbit hole and they can't they 193 00:13:41.360 --> 00:13:43.840 dig themselves into a hole they can't get out, you know, and that's 194 00:13:43.840 --> 00:13:46.480 and people ask me that, like, dude, you're crazy for starting creating 195 00:13:46.559 --> 00:13:50.559 daily like add a daily show. I'm like, you might think that in 196 00:13:50.720 --> 00:13:54.639 already. I'm just to this. Is that the third weekend? But I 197 00:13:54.679 --> 00:13:58.919 have a system that I can now work on this show about two hours, 198 00:13:58.960 --> 00:14:01.919 you know, every couple of days and make it, make it go and 199 00:14:01.960 --> 00:14:05.840 make it smooth. And I got my setup, got everything, I sit 200 00:14:05.879 --> 00:14:09.720 down and I go for it. So when you guys started creating a bunch 201 00:14:09.759 --> 00:14:15.080 of contents are doing live shows, did you see that? Like other people 202 00:14:15.279 --> 00:14:16.840 in that network, we're like where are these guys doing? Like, did 203 00:14:16.840 --> 00:14:20.519 anybody kind of give you any pushback on like, man, you focus on 204 00:14:20.559 --> 00:14:22.799 being a doctor, not like it, try to be a youtube star or 205 00:14:22.799 --> 00:14:28.720 anything like weird like that happened? No, that that's actually it's a really, 206 00:14:28.759 --> 00:14:33.600 really good point. What we haven't gotten that sort of feedback. It's 207 00:14:33.679 --> 00:14:37.240 been the feedback we've gotten from, you know, the people who watch and 208 00:14:37.279 --> 00:14:43.120 the people inside the office has been real phenomenal because, again, we're using 209 00:14:43.159 --> 00:14:48.200 it as an extension of the service and I think that's really important to pull 210 00:14:48.240 --> 00:14:52.480 out. It's good, yeah, to point out is, you know, 211 00:14:52.519 --> 00:14:56.559 it's really an extension of what we do in office. And you know, 212 00:14:56.600 --> 00:15:01.159 one of the things I was thinking a lot of about as we kind of 213 00:15:01.159 --> 00:15:05.720 went down this road a couple years ago was, you know, we do 214 00:15:05.759 --> 00:15:11.200 a lot of like hormone therapy, you know, kind of personal stuff, 215 00:15:11.240 --> 00:15:15.840 you know, and it's not many people are going to like tell lots of 216 00:15:15.840 --> 00:15:20.320 people about that. So what when we think of like word of mouth and 217 00:15:20.360 --> 00:15:24.559 share ability, it's much easier to share a video with your friends then like 218 00:15:24.840 --> 00:15:31.840 start a conversation about something that can be very personal and and and that's what 219 00:15:31.879 --> 00:15:35.200 we really try to create. We try to create those situations. But but 220 00:15:35.279 --> 00:15:39.600 no, no one's said too much about the you know, we're you guys 221 00:15:39.679 --> 00:15:46.799 doing on the Internet because it's funny. Well, I think it's pretty innovative, 222 00:15:46.840 --> 00:15:50.600 man, and I think you've probably you know, this depends and maybe 223 00:15:50.639 --> 00:15:54.679 this time and in age it would be a big deal to some people. 224 00:15:54.759 --> 00:15:56.879 But I thought, man, I'm curious because you know, now, on 225 00:15:56.919 --> 00:16:00.000 the flip side, I know you said you've gotten a lot of feedback. 226 00:16:00.039 --> 00:16:03.799 You guys get a lot of engagement on your live show, especially the QA 227 00:16:04.000 --> 00:16:07.799 show that I've seen. So how has that affected your business? How's that 228 00:16:07.879 --> 00:16:11.679 if you seen people come in and say, Hey, I learned about you 229 00:16:11.720 --> 00:16:17.039 on facebook and come in and become a patient from it? Oh, absolutely, 230 00:16:17.399 --> 00:16:22.440 you know, and and that's another another key point, like we're not 231 00:16:22.519 --> 00:16:27.159 just doing this for for our health and because we think, to feel good 232 00:16:27.159 --> 00:16:30.720 about ourselves. You you know, like you know, we're doing this for 233 00:16:30.759 --> 00:16:37.679 business results and and we're trying to create a really big medical practice. And 234 00:16:37.200 --> 00:16:41.480 so, yes, you know, it leads to new patients, it leads 235 00:16:41.600 --> 00:16:48.200 to people, I think, becoming better patients because they're they're more educated on 236 00:16:48.240 --> 00:16:52.559 the things that are available to them. So, you know, there's a 237 00:16:52.639 --> 00:16:56.440 number of different things that play here when with the way we're going about it, 238 00:16:56.600 --> 00:17:00.799 and at the beginning of it I was, you know, as I 239 00:17:00.840 --> 00:17:06.839 was trying to explain this to to our team, our leadership team and my 240 00:17:06.920 --> 00:17:11.599 dad in particular, I really what came to mind was like a picture of 241 00:17:11.599 --> 00:17:15.559 the recycle sign. So you have those arrows where you know they're kind of 242 00:17:15.559 --> 00:17:19.000 going in a circle, and the way I saw that, and I think 243 00:17:19.000 --> 00:17:22.200 I might have explained this to you at one point when we were when we 244 00:17:22.200 --> 00:17:29.000 were on a zoom call, but I see the the inoffice interactions building the 245 00:17:29.039 --> 00:17:36.519 online interactions and the online interactions building the inoffice interactions. So they all build 246 00:17:36.559 --> 00:17:41.319 on each other and they're all they're all meant to, like, you know, 247 00:17:41.559 --> 00:17:45.000 really provide lots of value to the people who are taking their time to 248 00:17:45.039 --> 00:17:49.799 watch and and kind of hang out with us and inevitably, you know, 249 00:17:49.839 --> 00:17:56.960 it's led to people coming into the office wanting more specific stuff. But we're 250 00:17:56.039 --> 00:18:02.960 trying to really focus on creating as much, you know, free resources as 251 00:18:02.960 --> 00:18:07.680 possible, because what's ended up happening is a lot of the audience is not 252 00:18:07.759 --> 00:18:12.319 local, so they're not able to actually go to the practice of ours, 253 00:18:12.400 --> 00:18:18.119 but you know, they can find another integrative medical practice that's similar to ours 254 00:18:18.160 --> 00:18:22.480 and have better questions to ask that provider. And and I think if we 255 00:18:22.519 --> 00:18:30.759 can do that, then then I think we're really doing something cool that's bringing 256 00:18:30.759 --> 00:18:33.400 bringing patients all over the place a lot about you. Yeah, man, 257 00:18:33.680 --> 00:18:37.519 you know, I love what you just said there. One it's the distance. 258 00:18:37.559 --> 00:18:40.319 I think a lot of content creators go. man, whom I reaching? 259 00:18:40.400 --> 00:18:44.400 Even if you have a local target, it's like you're going to reach 260 00:18:44.480 --> 00:18:45.880 way more people, and that's how I learned about what you guys are doing. 261 00:18:45.920 --> 00:18:48.640 I'd moved away from the area where you guys are at and lived in 262 00:18:48.640 --> 00:18:52.720 North Carolina and I was like, Oh wow, they're going live a lot 263 00:18:52.759 --> 00:18:56.279 like they're doing all the stuff, and then when covid hit, I learned 264 00:18:56.279 --> 00:18:57.759 a lot about the whole, you know, a lot of treatment stuff. 265 00:18:57.759 --> 00:19:02.000 I mean I'll learn a ton from your guys show and was, you know, 266 00:19:02.119 --> 00:19:04.559 it actually able to recommend some people come to you and see you guys 267 00:19:04.559 --> 00:19:07.000 when we were, you know, when they were having trouble with it, 268 00:19:07.039 --> 00:19:10.920 and so which I think help. You know, obviously helped out a lot. 269 00:19:10.920 --> 00:19:12.839 They're doing well and all. It's good, but I wouldn't have thought 270 00:19:12.920 --> 00:19:17.440 about that and I wouldn't have thought about, you know, recommending my family 271 00:19:17.480 --> 00:19:21.759 to come see your see your family if I didn't see the live show, 272 00:19:21.799 --> 00:19:25.599 it would have just yeah, but being there every day or multiple times a 273 00:19:25.599 --> 00:19:27.240 week, four times a week, three or four times a week, it 274 00:19:27.279 --> 00:19:33.240 brings this consistent branding into my mind. It brings US consistent reminder. And 275 00:19:33.279 --> 00:19:37.400 so, man, I love as the local business, that you kind of 276 00:19:37.680 --> 00:19:40.599 went to your dad and went to the team said Hey, I think this 277 00:19:40.640 --> 00:19:45.440 can make a difference. So what kind of marketing were you doing before creating 278 00:19:45.480 --> 00:19:48.400 all this content? What were they doing then? Well, you know, 279 00:19:48.839 --> 00:19:53.839 I started here eight years ago at performance medicine. I come from a tennis 280 00:19:53.880 --> 00:19:59.359 coaching background and I came to kind of, you know, help build the 281 00:19:59.400 --> 00:20:03.359 family business and you know, my dad brought me in. He's a he's 282 00:20:03.359 --> 00:20:08.200 a physician. This is a medical practice and I'm obviously not a physician. 283 00:20:08.279 --> 00:20:11.680 I'm not a clinical person at all. So, you know, my job 284 00:20:11.799 --> 00:20:17.039 is always been to to grow the practice and figure out, you know, 285 00:20:17.319 --> 00:20:22.000 what the succession plan is and things of that nature, and I always knew 286 00:20:22.079 --> 00:20:27.759 that. At the time I was really interested in like blogging and new email 287 00:20:27.799 --> 00:20:33.400 newsletters. So I really wanted to do that and at the same time I 288 00:20:33.480 --> 00:20:41.680 knew that the information couldn't come from me because I'm not a doctor, and 289 00:20:41.240 --> 00:20:45.160 so I started to think about, you know, how could we write an 290 00:20:45.160 --> 00:20:51.640 email newsletter and write a blog post every week? So what ended up happening 291 00:20:51.839 --> 00:20:56.480 was I would record my dad on on my phone and I would just ask 292 00:20:56.559 --> 00:21:00.319 him a couple questions, kind of act like a journalist, and and then 293 00:21:00.359 --> 00:21:03.599 I would transcribe the things that he said and put that into a blog post 294 00:21:03.680 --> 00:21:08.720 and an email. So we did that. We're still doing that. So 295 00:21:10.079 --> 00:21:15.440 we've been doing that for almost five years, every single week. Wow. 296 00:21:15.599 --> 00:21:22.119 So so every single Tuesday we have an email go out which is, you 297 00:21:22.160 --> 00:21:26.799 know, basically a blog post from from my dad, Dr Rodgers, and 298 00:21:26.920 --> 00:21:32.759 you know, the the the innovative part came from, you know, as 299 00:21:32.759 --> 00:21:38.839 podcasting became more and more like you didn't have to be Tim Ferris to do 300 00:21:38.880 --> 00:21:44.799 it. Yeah, aim like man. You know, we should just we 301 00:21:44.839 --> 00:21:49.240 should put out the recording as well as the transcription and and that's what we 302 00:21:49.279 --> 00:21:56.599 did. So we started with a with with having a podcast, and we 303 00:21:56.640 --> 00:22:00.279 did that weekly, but the only point of the podcast was to create the 304 00:22:00.319 --> 00:22:07.359 email and and and then, you know, over time it became more about 305 00:22:07.400 --> 00:22:11.480 the podcast than it was the email and and then we started to video it 306 00:22:11.559 --> 00:22:17.720 and and Strip the audio and then started to put the video out on Youtube 307 00:22:17.799 --> 00:22:23.000 as kind of like a really just a library of content, not really aiming 308 00:22:23.160 --> 00:22:30.039 to build a subscriber base at all. And overtime, you know, things 309 00:22:30.039 --> 00:22:37.039 just build up and and you know, you start to notice where where you're 310 00:22:37.079 --> 00:22:41.279 getting some traction and then you start to focus on those channels and those mediums. 311 00:22:41.960 --> 00:22:47.160 But you know, really the process is never changed. Our marketing has 312 00:22:47.200 --> 00:22:55.079 always been based around educational content, mainly because it was the only thing I 313 00:22:55.079 --> 00:23:02.680 really knew how to do, you know, I we were we've tried billboards 314 00:23:02.759 --> 00:23:07.839 in the past and just never had a ton of success with it. And 315 00:23:07.839 --> 00:23:14.359 and you know, I just I love the idea of having multiple at bats. 316 00:23:14.400 --> 00:23:18.920 So, you know, with with content you have, you can make 317 00:23:18.039 --> 00:23:23.480 lots of small bets and and that fits my personality more than like going for 318 00:23:23.519 --> 00:23:30.160 a home run. Yeah, and and our our growth has really just been 319 00:23:30.160 --> 00:23:33.279 based off, you know, making a lot of small bets, making a 320 00:23:33.279 --> 00:23:38.599 lot of mistakes and and then taking advantage of the things that that have have 321 00:23:38.680 --> 00:23:47.000 worked out well and and just continuing that that process upwards. Yeah. So, 322 00:23:47.000 --> 00:23:48.319 so I get a question for you, man. So I'm you know, 323 00:23:48.359 --> 00:23:52.119 I work with podcasters to help them get sponsorship deals. So I would 324 00:23:52.119 --> 00:23:56.319 probably come to a brand like you all to say, Hey, let us 325 00:23:56.359 --> 00:24:00.680 be your billboard. In one of my cell's pitches that I always used. 326 00:24:00.839 --> 00:24:03.720 Two brand is I do have a personality. I am a person. People 327 00:24:03.799 --> 00:24:07.039 do come and listen to my show and they trust what I'm saying about content 328 00:24:07.079 --> 00:24:11.839 creation or whatever in there, for or fishing, because I have a fishing 329 00:24:11.839 --> 00:24:14.559 podcast as well, and they trust what we say. They're here with this 330 00:24:14.640 --> 00:24:18.079 every week. We've been around for, you know, a hundred plus episodes, 331 00:24:18.279 --> 00:24:22.240 and that is way more valuable than that billboard. In the question I 332 00:24:22.279 --> 00:24:26.000 always get, which actually someone just asking in the comments as well is how 333 00:24:26.039 --> 00:24:30.240 do I see the return on investment? So I kind of have a strategy 334 00:24:30.839 --> 00:24:34.960 for brands and sponsorship deals that I coach them to keep up with this this 335 00:24:36.240 --> 00:24:40.839 Roi. What how do you track Roi for your efforts to do this, 336 00:24:40.880 --> 00:24:45.640 to pay your yourself, your your mom, your guys, your editor and 337 00:24:45.680 --> 00:24:48.480 whoever else is involved? How do you track me? You know, it's 338 00:24:48.480 --> 00:24:53.799 a great question really, like I said at the beginning, you know, 339 00:24:55.200 --> 00:25:00.720 we're really only looking at business result in the sense of, you know, 340 00:25:00.839 --> 00:25:08.200 top line revenue. And for us again, you know, I think we've 341 00:25:08.240 --> 00:25:18.160 been in such a fortunate position where we we've been on a on a gross 342 00:25:18.160 --> 00:25:23.160 spurt even before the podcasts and things like that. So we've really been able 343 00:25:23.200 --> 00:25:32.839 to play a long game and really go pure brand. So we're not acting. 344 00:25:33.119 --> 00:25:36.359 I mean you know this, billy. You know podcasting in Youtube. 345 00:25:36.400 --> 00:25:41.759 You know it's not a direct marketing effort. You know, like I'm not 346 00:25:41.839 --> 00:25:48.400 looking at you know, what's coming exactly from a blog post we wrote or 347 00:25:48.440 --> 00:25:52.759 anything like that. We're really hoping that all of our content is kind of 348 00:25:52.799 --> 00:26:00.519 evergreen. So you know, I don't know exactly. You know how much, 349 00:26:00.680 --> 00:26:07.160 how many patients are coming from a certain piece of content that we create. 350 00:26:07.279 --> 00:26:11.119 But what I do know is I do know engagement and I do know 351 00:26:11.359 --> 00:26:15.960 what people are saying in the office. So, you know, in addition 352 00:26:17.079 --> 00:26:22.039 to looking at revenue and making sure that our revenues going up, I'm also 353 00:26:22.119 --> 00:26:26.960 paying attention to our staff that's inside the office when they tell me that, 354 00:26:27.240 --> 00:26:32.599 you know, you know so and so said something about the episode we did 355 00:26:32.680 --> 00:26:38.440 on, you know, Dha and so. That to me is more qualified. 356 00:26:40.440 --> 00:26:45.400 What do you call it? Sorry, quality data versus, you know, 357 00:26:45.960 --> 00:26:52.599 numbers based, but but it's a really it's a great question. We're 358 00:26:52.920 --> 00:26:57.240 fortunate that we're able to, like I said, really go after a brand 359 00:26:57.240 --> 00:27:00.400 play, which I think is really the better way to do it, if 360 00:27:00.400 --> 00:27:04.119 you can. You know, I also understand that, you know, not 361 00:27:04.200 --> 00:27:08.839 everybody you need to make sales like you need to make money on your investment. 362 00:27:11.240 --> 00:27:17.680 I think content is a long play, but I think ultimately you will 363 00:27:17.720 --> 00:27:23.680 see more roy on that investment then say, you know, an advertisement you 364 00:27:23.720 --> 00:27:27.880 put on on facebook. Yeah, I agree. Been I think what you 365 00:27:27.880 --> 00:27:32.119 guys are doing is pretty, you know, as phenomenal and one I think 366 00:27:32.160 --> 00:27:34.279 the way your practice is ran, which we you know, this isn't like 367 00:27:34.319 --> 00:27:37.039 a health show or anything, so I won't really get into it. But 368 00:27:37.160 --> 00:27:41.640 you guys are out of the box, even with stuff you put, you 369 00:27:41.640 --> 00:27:44.720 know, post online. You know the belief systems, the way you're doing 370 00:27:44.799 --> 00:27:48.000 things like it's not. And when people say, like a doctor's office, 371 00:27:48.039 --> 00:27:52.400 I don't need to think like you know been and his family just like these, 372 00:27:52.720 --> 00:27:55.359 you know, stuffy people, you know like I think a doctor's office, 373 00:27:55.400 --> 00:27:56.720 I want to vomit. I think if your guys place and I'm like, 374 00:27:56.759 --> 00:28:00.359 okay, these guys are for running in the medical industry. They're not 375 00:28:00.440 --> 00:28:03.480 just taking it for what it is. They're like the really in it for 376 00:28:03.519 --> 00:28:07.119 the right reasons, and I see that come through in your content as well. 377 00:28:07.160 --> 00:28:11.319 And once again, I think that's a testimony of people saying hey, 378 00:28:11.319 --> 00:28:14.559 when I come in, I'm talking to if I'm talking to your dad, 379 00:28:14.799 --> 00:28:18.240 cool, I watch him every Tuesday night or you know whatever. I know 380 00:28:18.359 --> 00:28:22.079 him, I'll like him, I trust him, and it really gives you 381 00:28:22.119 --> 00:28:25.319 a different thing. You can't trust the billboard, you can't trust the newspaper 382 00:28:25.359 --> 00:28:30.160 Ad, you definitely can't trust too linked in post or a facebook and add 383 00:28:30.319 --> 00:28:33.599 or a you know any of that. You can't trust any of those things, 384 00:28:33.599 --> 00:28:37.920 but you can definitely trust someone who shows up every single week to help 385 00:28:37.039 --> 00:28:41.119 me, to give me this really great content, that's really great information for 386 00:28:41.160 --> 00:28:45.599 free. So it part. And I'll say one more thing because I it's 387 00:28:45.640 --> 00:28:52.240 important to say all of those things work. You know, billboards work, 388 00:28:52.680 --> 00:28:56.640 you know, facebook advertising works. You know, I think just in terms 389 00:28:56.720 --> 00:29:06.160 of like longevity and the way the audience consumes it is different when it comes 390 00:29:06.200 --> 00:29:12.680 in a episodic show format. So you know, I think with content, 391 00:29:12.799 --> 00:29:18.160 if you focus on bringing value to the person who's consuming it, they're more 392 00:29:18.200 --> 00:29:22.680 likely to to come back than if the piece of contents all about you. 393 00:29:23.400 --> 00:29:29.680 So so that's been like the the greatest thing that's happened is it's changed the 394 00:29:29.680 --> 00:29:34.440 way people consumed us, you know. So I'm still running facebook adds. 395 00:29:34.680 --> 00:29:40.039 Yeah, I still you know, we're on all the different channels, but 396 00:29:40.319 --> 00:29:44.839 the you'll notice a difference in the content that we put out versus say, 397 00:29:44.880 --> 00:29:49.000 another medical practice. You know, their content is basically saying come see us, 398 00:29:49.039 --> 00:29:52.920 come see us, where our content is more about, you know, 399 00:29:55.720 --> 00:30:02.759 just informative like love them, education and and and really trying to help people 400 00:30:02.799 --> 00:30:07.400 become better patients, whether they come see us or not. Okay, if 401 00:30:07.440 --> 00:30:11.480 I have one take away from this whole episode so far, been this is 402 00:30:11.519 --> 00:30:15.160 what it is. This is if your local business and you're trying to stand 403 00:30:15.200 --> 00:30:19.559 out from the crowd, stand up from the competition, start creating content for 404 00:30:19.880 --> 00:30:22.480 your customers, orry. And I love that you said that, because you're 405 00:30:22.559 --> 00:30:26.519 right. Like, you know, ads and all this stuff is all about 406 00:30:26.519 --> 00:30:27.640 me, me, me, me, me, US, and we were 407 00:30:27.720 --> 00:30:30.920 great, we're awesome, but when you start making it about you, that's 408 00:30:30.920 --> 00:30:34.359 when you start getting the most, you know, attraction. So, man, 409 00:30:34.480 --> 00:30:37.200 I love that you shared that. I think you guys do stand up 410 00:30:37.319 --> 00:30:41.000 job with that. And so sid is in the comments as well. I 411 00:30:41.039 --> 00:30:47.000 said, what advice or encouragement would you give to other business owners and leaders 412 00:30:47.039 --> 00:30:52.720 that may not value, may not see the value and content creation in terms 413 00:30:52.720 --> 00:30:57.720 of like how would how would I talk to them in order to persuade them 414 00:30:57.720 --> 00:31:03.359 that it's a good idea? I guess I don't know. You know, 415 00:31:04.400 --> 00:31:10.799 if what I would do is I would, I would do it anyway. 416 00:31:10.920 --> 00:31:15.079 So I think my piece of advice. You know, the beautiful thing is 417 00:31:15.160 --> 00:31:19.599 youtube is free, facebook is free. They're all free. So what I 418 00:31:19.599 --> 00:31:23.200 would do, and this is what I did at the beginning, was I 419 00:31:23.240 --> 00:31:26.400 just did it and and I was going to take ownership. If it didn't 420 00:31:26.440 --> 00:31:30.480 work, I'd say, you know, my bad, but you know, 421 00:31:30.519 --> 00:31:34.240 I really don't see a downside and just trying and and just going out there 422 00:31:34.279 --> 00:31:44.079 and doing it again. I think it's becoming more and more clear that everyone 423 00:31:44.200 --> 00:31:48.799 is their own media company and I would I think, I just don't think 424 00:31:48.839 --> 00:31:53.519 you can go wrong as a small business to look at yourself as a media 425 00:31:53.599 --> 00:32:00.559 company. And if I worked for a small business, I would tell my 426 00:32:00.559 --> 00:32:02.759 my boss is the same thing I would tell the small business owner. You 427 00:32:02.799 --> 00:32:08.559 know, the most important thing is brand over over the long term, and 428 00:32:09.000 --> 00:32:15.880 the way you build brand is through content in seven, seven to fifteen different 429 00:32:15.920 --> 00:32:22.279 mediums, and they're all on your on your iphone, so it's true. 430 00:32:22.720 --> 00:32:28.359 So I think my answer to that would be just to start doing to start 431 00:32:28.359 --> 00:32:36.079 putting out content and try to build an audience. And and and here's another 432 00:32:36.079 --> 00:32:38.480 thing that that I think is so important, and you know this as well 433 00:32:38.480 --> 00:32:44.880 as anybody, billy. So many people again have it in their head that 434 00:32:45.200 --> 00:32:46.680 they need to be if they're going to do it. They need to be 435 00:32:46.759 --> 00:32:52.240 Tim Ferris or they need to be, you know, a Gary Veiner Chuck. 436 00:32:52.240 --> 00:32:54.799 But the truth is, you know, especially for local business and and 437 00:32:54.920 --> 00:33:00.519 even if you have a direct a consumer brand, there is huge value and 438 00:33:00.680 --> 00:33:06.839 small, niche audiences, and so I would not be discouraged at all. 439 00:33:06.920 --> 00:33:13.720 If you look at your you know amount of views and they're small. The 440 00:33:14.039 --> 00:33:17.000 whole purpose is to get in the habit of putting out content and you got 441 00:33:17.000 --> 00:33:22.279 a bet on the in the long term, you know that audience is going 442 00:33:22.319 --> 00:33:27.039 to going to build up, especially if you're coming at it with the mindset 443 00:33:27.079 --> 00:33:30.079 of trying to provide them value. Yeah, man, I a hundred percent 444 00:33:30.119 --> 00:33:35.720 agree and I think it's one of those things too, where sometimes there's business 445 00:33:35.720 --> 00:33:37.839 people we can get stuck on that rol. I question like well, if 446 00:33:37.880 --> 00:33:40.599 I do this, I need that, and it's just in like you said, 447 00:33:40.640 --> 00:33:44.920 it's kind of a really great area. But you're going to build brand, 448 00:33:44.960 --> 00:33:47.440 you're going to build brand recognition, you're going to build relationships. Like 449 00:33:47.799 --> 00:33:52.079 I know I've been doing a fishing show for over a hundred and something episodes 450 00:33:52.240 --> 00:33:57.000 and when I walk into a tackle store in North Carolina, on the coast 451 00:33:57.039 --> 00:33:59.519 North Carolina, people are like, Oh hey, dude, I really appreciate 452 00:33:59.559 --> 00:34:04.480 your your podcast or whatever, and they will know me from Adam. And 453 00:34:04.519 --> 00:34:07.480 then a year later, now we've launched a membership, we've had a hundred 454 00:34:07.480 --> 00:34:12.159 people sign up for that membership that we've never I mean, maybe we've met 455 00:34:12.159 --> 00:34:15.079 some of them, maybe we haven't, but it's that relationship that we've built 456 00:34:15.119 --> 00:34:21.400 over last hundred episodes before we've offered this membership program that allowed them to say, 457 00:34:21.480 --> 00:34:22.239 yeah, we trust to you like you know you, we're going to 458 00:34:22.239 --> 00:34:25.800 do business with you now. And so I think that is the it is 459 00:34:25.840 --> 00:34:30.360 the long play, and so it is start now rather than the later, 460 00:34:30.400 --> 00:34:31.519 because if I could go back and do one thing, I would have started 461 00:34:31.519 --> 00:34:36.719 when I was twenty five, twenty and twenty five, not really when I 462 00:34:36.760 --> 00:34:39.199 was in my s, you know, but I still I'm still having fun. 463 00:34:39.239 --> 00:34:43.000 I'm no gay Vander Chuck, but I'm still having fun, yes, 464 00:34:43.519 --> 00:34:46.320 you know, and it's just such an important message. And the other thing 465 00:34:46.320 --> 00:34:51.679 I would say is, you know, if you can, if you're a 466 00:34:51.719 --> 00:34:55.519 local business owner or you work at a local business, you already have customers, 467 00:34:55.760 --> 00:34:59.840 I would make content for them. Yeah, and you know, I 468 00:34:59.880 --> 00:35:04.480 would get feedback from them. I would ask them what they would like to 469 00:35:04.480 --> 00:35:07.480 know more about. And and this is another, you know, kind of 470 00:35:07.480 --> 00:35:15.960 a mentality that that Gary Vander Chuck Taught Me was was give them all the 471 00:35:15.960 --> 00:35:19.920 secrets, you know, whatever your secrets are. You know, teach them 472 00:35:19.960 --> 00:35:24.880 how to not become a customer of yours. And it's it's kind of interesting 473 00:35:24.920 --> 00:35:30.119 how you get more customers from it. Yeah, right, well, and 474 00:35:30.159 --> 00:35:34.880 I think too. And it's all about in the most powerful marketing is word 475 00:35:34.920 --> 00:35:38.519 of mouth marketing. So it's like if I can get ten, five hundred 476 00:35:38.519 --> 00:35:43.639 and ten people engage in my content and then they know, they probably know 477 00:35:44.159 --> 00:35:47.280 three to ten people who like what they like. It's in that same niche, 478 00:35:47.320 --> 00:35:50.760 and then they tell those and then it just is like this. But 479 00:35:51.039 --> 00:35:53.400 it is that. It is that game of like Hey, let's show up. 480 00:35:53.639 --> 00:35:57.199 was keep being consistent, you know. And people are like, dude, 481 00:35:57.280 --> 00:36:00.000 what's your long play with a daily show? I'm like, I don't 482 00:36:00.039 --> 00:36:04.559 really know. I'm alerting. I've met some cool people already through doing a 483 00:36:04.639 --> 00:36:08.519 daily show. I've had opportunities already. Get a call later this week with 484 00:36:08.639 --> 00:36:12.159 the with the company that's like Ky we saw your daily show, we want 485 00:36:12.159 --> 00:36:15.599 to talk about something like cool. I'm in like you know. So it's 486 00:36:15.639 --> 00:36:19.880 like, just because I'm not getting transactions from the three or four people it's 487 00:36:19.880 --> 00:36:23.079 watching me every day at this moment doesn't mean that this thing isn't going to 488 00:36:23.559 --> 00:36:29.599 turn into a revenue generating machine, which is totally the game plan, but 489 00:36:29.639 --> 00:36:32.320 it's not really the why. The why is to build an amazing community of 490 00:36:32.360 --> 00:36:37.639 creators and encourage and inspire each other, and so I love that you share 491 00:36:37.719 --> 00:36:40.000 that same thing of like, we really want to help our people and then 492 00:36:40.079 --> 00:36:44.199 in return it's going to help us, like this is how it works, 493 00:36:44.360 --> 00:36:47.320 like yeah, but it is. Yeah, it's just such a it's an 494 00:36:47.360 --> 00:36:52.079 important thing to note, and I hope you know the people watching in on 495 00:36:52.119 --> 00:36:55.039 this like that's one of their main takeaways is, you know, again, 496 00:36:55.199 --> 00:37:00.480 if you can, if you can get in the habit of putting out consistent 497 00:37:00.599 --> 00:37:05.960 content providing value so that you know, you can build an audience, you 498 00:37:06.000 --> 00:37:09.039 know monetizing that audience, you can get creative with and you can do lots 499 00:37:09.039 --> 00:37:15.079 of different things, but I would not focus on it. I would focus 500 00:37:15.239 --> 00:37:21.320 mainly on, you know, how am I going to create content consistently if 501 00:37:21.360 --> 00:37:23.159 I'm doing creating daily. You know, how am I going to do it? 502 00:37:23.199 --> 00:37:27.639 What's my process for it? And you know, one other, you 503 00:37:27.639 --> 00:37:36.599 know tip that really change my mentality was when we hired providers and, you 504 00:37:36.639 --> 00:37:40.400 know, people who see patients. I started to see them as more than 505 00:37:40.440 --> 00:37:46.519 providers. I started to see them as content creators first, because that scales 506 00:37:46.960 --> 00:37:52.679 beyond them, you know, in a one on one interaction with patients. 507 00:37:52.079 --> 00:37:54.880 And this is what I told my dad from the beginning. You know, 508 00:37:55.239 --> 00:37:59.480 when you know he does it, he's as he does the Qa show with 509 00:37:59.480 --> 00:38:02.760 me every single Tuesday. It's it's long. We go for an hour and 510 00:38:04.400 --> 00:38:07.800 I could and sometimes just it's taxing on him because he's been with patients all 511 00:38:07.880 --> 00:38:12.760 day long. But the thing is is that content, you know, is 512 00:38:12.800 --> 00:38:20.239 there forever. And that question he answered on you know, testosterone isn't going 513 00:38:20.280 --> 00:38:22.480 to only help the person who asked it that night. It's going to help 514 00:38:22.599 --> 00:38:25.679 hundreds of other people who are going to see it, you know, six 515 00:38:25.679 --> 00:38:30.719 months from now. And so that's when you really start to get into some 516 00:38:30.760 --> 00:38:35.239 cool stuff. You know, when you have that process of creating consistently, 517 00:38:35.800 --> 00:38:39.400 then you can get into the repurposing game and you go back in and you 518 00:38:39.400 --> 00:38:44.599 figure out, okay, what can I make from the things that I've already 519 00:38:44.639 --> 00:38:50.559 made, and it's it and then it becomes super, super cool. And 520 00:38:50.599 --> 00:38:55.800 that's how I see our youtube channel now. Is really just a canvas for 521 00:38:57.079 --> 00:39:00.599 other pieces of content that that we can make, that it can explain something 522 00:39:00.639 --> 00:39:07.880 in a different way that might not have connected with a person five months ago 523 00:39:07.039 --> 00:39:12.639 but might connect with them now based on what they've learned in the interim, 524 00:39:12.679 --> 00:39:15.880 you know. So so that's really how I look at I look at every 525 00:39:15.880 --> 00:39:23.840 piece of content as really like an opportunity, like what else could I do 526 00:39:23.880 --> 00:39:28.119 with it? You know, it's really it's like an asset. Yeah, 527 00:39:28.159 --> 00:39:30.119 yeah, man, I love it. Yeah, it's like, if you 528 00:39:30.119 --> 00:39:31.320 just think, and that's one of the problem, I'm not gonna see a 529 00:39:31.320 --> 00:39:34.960 problem. That's one of the things I'm trying to, you know, really 530 00:39:34.960 --> 00:39:36.880 figure out with this show. I'm like, Dud, I'm want every day 531 00:39:36.960 --> 00:39:39.039 for an a, you know, forty five minucerent hour with a guest, 532 00:39:39.119 --> 00:39:45.599 some really great information, and I realize my band with is very limited. 533 00:39:45.800 --> 00:39:49.800 So I'm not really focus on repurposing at this moment. So how important was 534 00:39:49.840 --> 00:39:53.519 that for you guys to quickly like did was a quick to go hire an 535 00:39:53.679 --> 00:39:55.760 editor, would you? Would you say hey, if you really want to 536 00:39:55.800 --> 00:39:59.079 do this and do the right way, to go find somebody to help you, 537 00:39:59.239 --> 00:40:02.840 or or were you guys handling most of it up front? Um, 538 00:40:02.960 --> 00:40:10.760 you know, we only hired an editor in January of this year. So 539 00:40:12.480 --> 00:40:19.519 it's really a new thing for us and honestly, it's really more difficult to 540 00:40:19.519 --> 00:40:22.960 to work with a team. That's something that that I'm going through right now 541 00:40:22.079 --> 00:40:25.360 is like, you know, how do you how do you use other people? 542 00:40:27.440 --> 00:40:34.199 How do you manage a in an editorial staff? Because we're, you 543 00:40:34.239 --> 00:40:37.559 know, like I said, what we're medical practice. You know, I 544 00:40:37.639 --> 00:40:44.360 understand how to manage medical assistance and nurse practitioners and office managers, but how 545 00:40:44.400 --> 00:40:49.840 do you manage a graphic designer and a, you know, video editor and 546 00:40:50.159 --> 00:40:53.960 a videographer? You know, it's a totally different ball game. So, 547 00:40:55.039 --> 00:40:59.559 you know, I'm starting to look at myself as an editor in chief more 548 00:40:59.639 --> 00:41:05.199 than like a business manager in a way. So so the answer to that 549 00:41:05.360 --> 00:41:12.719 is I when you when you really understand your process super well and you get 550 00:41:12.880 --> 00:41:19.360 used to you're getting very comfortable with clipping, clipping your show yourself and, 551 00:41:19.400 --> 00:41:24.159 you know, making, you know, three to five minute segments for different 552 00:41:24.199 --> 00:41:30.599 platforms, and when you're really comfortable with that yourself and understand what you're wanting 553 00:41:30.599 --> 00:41:37.079 and what your audience is responding to, that's when I would look at hiring 554 00:41:37.119 --> 00:41:43.880 someone else to do it and to scale yourself a little bit. But I 555 00:41:43.880 --> 00:41:47.719 would, I would first have a really good idea of of the audience on 556 00:41:47.760 --> 00:41:54.239 the platform that you're trying to repurpose content for, because I've done it myself, 557 00:41:54.320 --> 00:41:59.719 and then higher out and because you're going to be better able to U 558 00:41:59.760 --> 00:42:05.119 to buys them, because what you don't want to do is is not understand 559 00:42:05.159 --> 00:42:09.760 yourself who's good and who's not. So that that's really the that's the big 560 00:42:09.800 --> 00:42:14.400 thing. But no, it's just been me and my mom for for most 561 00:42:14.440 --> 00:42:16.159 of the time. Okay, gods again, because I know a lot of 562 00:42:16.199 --> 00:42:20.239 people. You know, they'll get into that world. are going to go 563 00:42:20.239 --> 00:42:22.000 funn team. I'm going to get a team. I canna get team. 564 00:42:22.000 --> 00:42:23.880 I'm like, I'm like, dude, I'm running. I'm run daily show, 565 00:42:24.000 --> 00:42:29.320 I'm running another show in both of those things are full steam and it's 566 00:42:29.360 --> 00:42:34.440 really me producing all of them. I've just found my system of streamline it. 567 00:42:34.480 --> 00:42:38.079 Now we are going to probably outsource some things eventually, but it's not 568 00:42:38.119 --> 00:42:44.519 without these things really making some money first. And so yeah, the big 569 00:42:44.559 --> 00:42:50.679 thing, billy, is it needs to be your priority and and I think, 570 00:42:50.840 --> 00:42:55.119 and I think that's been the thing that has really changed our business the 571 00:42:55.199 --> 00:43:04.360 most has been the moment that content became a priority. And I think you 572 00:43:04.360 --> 00:43:07.880 can only you can only do that when you're when you're really getting into it 573 00:43:07.920 --> 00:43:12.679 yourself and you're pushing the buttons with your own thumbs. Love that. I 574 00:43:12.760 --> 00:43:16.199 love it, man. So your content has to be the priority, especially 575 00:43:16.199 --> 00:43:19.840 for full time content creators, people who want to do this, people you 576 00:43:19.840 --> 00:43:22.199 know, and there's some people might want to be in your position and say, 577 00:43:22.840 --> 00:43:25.159 Hey, I want to I want to go work with local companies and 578 00:43:25.199 --> 00:43:29.719 help produce these things. But how do I do it? And I love 579 00:43:29.760 --> 00:43:31.360 it. It's like, roll your sleeves up, there's probably no easy button 580 00:43:31.400 --> 00:43:35.920 here, and do the work, push the buttons, figure out you know 581 00:43:35.960 --> 00:43:38.360 what kind of content it is that you're good at making or want to make 582 00:43:38.440 --> 00:43:43.039 or whatever, and keep moving the needle just a little bit. So I 583 00:43:43.159 --> 00:43:46.199 love it to hear that from your guy's perspective, because we're talking to somebody 584 00:43:46.199 --> 00:43:50.760 who you do this for a doctor's office, like you know. It's not 585 00:43:50.800 --> 00:43:52.599 like you guys are just going, Oh, yeah, let's just been where's 586 00:43:52.599 --> 00:43:54.639 the check book? Just write a check and get somebody to do it, 587 00:43:54.679 --> 00:43:58.280 like you guys are doing the thing, man, and I love that. 588 00:43:58.320 --> 00:44:01.719 I think that is amazing. Yeah, and I think you know, especially 589 00:44:01.840 --> 00:44:06.840 nowadays, and the people watching know this is as well as anyone. So 590 00:44:06.840 --> 00:44:10.440 so do so, do you, billy, is you know, none of 591 00:44:10.480 --> 00:44:15.599 it works if you don't have a good product or a good service. So 592 00:44:15.719 --> 00:44:19.360 it always you know, that's like a that's like a baseline, like you 593 00:44:19.400 --> 00:44:22.079 got to offer a good service inside of your office or inside of your store 594 00:44:22.880 --> 00:44:28.320 or you know, if you're a content creator, you gotta you got to 595 00:44:28.320 --> 00:44:30.199 put out good content, you got to represent good products if that's how you're 596 00:44:30.199 --> 00:44:36.039 going to monetize. But I think you know, the way to separate yourself 597 00:44:36.559 --> 00:44:39.519 in the Internet age is really and really it's been, you know, throughout 598 00:44:39.559 --> 00:44:45.719 time, it's always been about communication and and I think you know that parts 599 00:44:45.719 --> 00:44:50.920 the most interesting is like who's going to communicate this the best? And in 600 00:44:51.119 --> 00:44:58.599 our world at performance medicine were. You know, in this integrative medicine world, 601 00:44:58.760 --> 00:45:02.360 our goal is to be the best that communicating around it. And and 602 00:45:02.440 --> 00:45:07.599 I think if you're in the fishing industry or shoot in any industry, it's 603 00:45:07.639 --> 00:45:12.920 like what your what's your communication style going to because that's what's going to separate 604 00:45:12.960 --> 00:45:15.559 you, I think, the most. Yeah, that's what the opportunity is. 605 00:45:15.000 --> 00:45:17.519 Yeah, I think you're a hundred percent right. I love it. 606 00:45:17.559 --> 00:45:21.679 I think that is the you know, I always tell people this, like 607 00:45:22.000 --> 00:45:24.760 and I before I was doing my own thing. I managed stores and all 608 00:45:24.800 --> 00:45:28.000 this stuff, and people are like man, I can't, I can't believe 609 00:45:28.039 --> 00:45:30.760 my I can't my team to do stuff. I'm like look, man, 610 00:45:30.800 --> 00:45:32.679 it's not about getting them to do it's not. It's not what you say, 611 00:45:32.719 --> 00:45:36.800 it's how you say it. It's always that delivery. So you can 612 00:45:36.880 --> 00:45:40.639 have some really great content and deliver it like a dud and no one gets 613 00:45:40.679 --> 00:45:44.280 it. But you know, I think you guys do a really great job 614 00:45:44.360 --> 00:45:47.800 at getting the good gold and content, packaging up nice, putting it out 615 00:45:47.800 --> 00:45:52.920 there to the world. Ben I really appreciate you jumping on with me. 616 00:45:52.960 --> 00:45:55.440 Man, is there anything that and I know we could talk all day about 617 00:45:55.440 --> 00:46:00.320 live streaming content creation and tips and tricks and tools and all that kind of 618 00:46:00.320 --> 00:46:02.000 fun stuff which, honestly, I thought we were going to get into it. 619 00:46:02.039 --> 00:46:07.360 But I've enjoyed this conversation way more than just talking about nerdy you know, 620 00:46:07.400 --> 00:46:09.599 like what live stream software do we use? But is there anything that 621 00:46:09.639 --> 00:46:15.800 I didn't like set you up to that you wanted to share? You know, 622 00:46:16.000 --> 00:46:22.280 I think that a few things that I hope people take away is, 623 00:46:22.840 --> 00:46:28.320 if you're in a brick if you're working at a brick and mortar store or 624 00:46:28.480 --> 00:46:32.119 if you have a brick and mortar business, this, I think, building 625 00:46:32.239 --> 00:46:39.119 an online presence on top of it is a huge opportunity. And I'm bullish 626 00:46:39.239 --> 00:46:44.639 on Youtube. I think Youtube is going to be around for a very long 627 00:46:44.639 --> 00:46:47.760 time. I love, you know, Short form content and I love I 628 00:46:47.760 --> 00:46:51.800 think tick tock is a, you know, a huge opportunity as well. 629 00:46:51.800 --> 00:46:55.079 And and and, of course, you know, instagrams a monster and facebook 630 00:46:55.079 --> 00:47:00.039 and in all the others. But I would I would just really encourage people 631 00:47:00.079 --> 00:47:07.199 to start looking at where they work or the business that they own as as 632 00:47:07.239 --> 00:47:14.159 a media company and how can you create content around it in order to be 633 00:47:14.440 --> 00:47:21.119 top of the funnel awareness towards what it is that you actually do and I 634 00:47:21.159 --> 00:47:24.199 think, I think content online is the best way to do it and I 635 00:47:24.199 --> 00:47:30.519 really hope, you know, somebody comes away from this conversation and and you 636 00:47:30.559 --> 00:47:35.559 know, puts out a video, puts out a blog post or an email 637 00:47:35.599 --> 00:47:39.679 and starts to put that into practice, because it really does work. It 638 00:47:39.719 --> 00:47:45.840 takes a very long time. If I were to know what I know now, 639 00:47:45.920 --> 00:47:50.039 five years ago, eight years ago, when I started, it's extremely 640 00:47:50.239 --> 00:47:54.480 it's way more difficult than I than I thought, but I'm telling you, 641 00:47:54.559 --> 00:48:00.639 it's it's it really works and it's worth every single minute you put toward it. 642 00:48:00.800 --> 00:48:02.679 Yeah, man, love that, Ben and it is. It is 643 00:48:02.719 --> 00:48:07.440 difficult, but it is way easier than it was ten years ago, that's 644 00:48:07.480 --> 00:48:10.320 for sure. So to go to go live, when this thing right here 645 00:48:10.360 --> 00:48:15.199 at will, it's just blows my mind. Every time that I do it, 646 00:48:15.199 --> 00:48:17.920 I'm like, I cannot believe it's that's not the like the hard parts, 647 00:48:19.039 --> 00:48:23.320 not like the tech is is amazing, like it is so easy to 648 00:48:23.360 --> 00:48:28.199 put out a podcast, to put out a video. The hard part is 649 00:48:28.239 --> 00:48:31.559 showing up and and I can't emphasize that enough, and I'm I'm just so 650 00:48:31.599 --> 00:48:37.320 proud of what you're doing, billy, with this show. Creating daily is 651 00:48:37.480 --> 00:48:39.280 super, super hard, but this show is going to is going to work, 652 00:48:39.320 --> 00:48:44.320 man, and I you're putting out so much valuable content that it's going 653 00:48:44.360 --> 00:48:46.639 to help a ton of people. So I really appreciate what you're doing, 654 00:48:46.679 --> 00:48:51.000 because this is the hard part. Yeah, man, Hey, I appreciate 655 00:48:51.079 --> 00:48:53.159 the encourage me do. That's awesome in your ride. It is tough and 656 00:48:53.239 --> 00:48:58.480 it's tough to get started there at the beginning because well, in my in 657 00:48:58.599 --> 00:49:01.239 my you know, my little situation when I was like man, I do 658 00:49:01.320 --> 00:49:04.760 I want to do a show, Don want to create content at all. 659 00:49:04.920 --> 00:49:07.719 was always where other people going to think? And really I learned. One 660 00:49:07.760 --> 00:49:12.559 thing I've learned been is like nobody thinks about me as much as I think 661 00:49:12.599 --> 00:49:16.639 they do. So I just sit recording, go it recalls out, comes, 662 00:49:16.639 --> 00:49:22.280 out, you know, yeah, it's it's not. You're doing your 663 00:49:22.280 --> 00:49:27.159 best. I'm doing my best. You know, we have good intentions. 664 00:49:27.199 --> 00:49:30.239 You know, you can't go wrong with that, man, and yeah, 665 00:49:30.280 --> 00:49:35.320 I'm just I'm proud of people like yourself that are that are showing up and 666 00:49:35.360 --> 00:49:38.559 doing the work, and that's what we're aiming to do. A performance medicine 667 00:49:38.599 --> 00:49:44.760 as well, and I'm just excited for where you're going and I'm just super 668 00:49:44.840 --> 00:49:47.760 thankful and grateful that you had me on today. Yeah, man, absolutely, 669 00:49:47.760 --> 00:49:52.400 anytime, Ben I'm sure we'll have you on again to get some updates 670 00:49:52.400 --> 00:49:54.119 and and maybe will near it out on like software and all that kind of 671 00:49:54.119 --> 00:49:58.079 stuff later, because we were before the call. We were like getting into 672 00:49:58.079 --> 00:50:00.320 it. So, man, I really appreciate you. You know I'm a 673 00:50:00.360 --> 00:50:05.239 big Fan of yours, your family, you guys have always been close to 674 00:50:05.360 --> 00:50:07.400 you know, close to my heart no matter what. And I'm going to 675 00:50:07.400 --> 00:50:09.360 have I'm have your mom on just talking about her new book and kind of 676 00:50:09.400 --> 00:50:14.360 I mean she's like a super creator, so she's and talk about nerding, 677 00:50:14.480 --> 00:50:17.760 nerding out like my mom. What's been the most shocking thing about all this 678 00:50:19.760 --> 00:50:24.480 is her thumbnails on Youtube are insane, like they are so good. I 679 00:50:24.519 --> 00:50:30.360 have, I've shown them to like actual people who their job is to create 680 00:50:30.360 --> 00:50:35.920 thumbnails for Youtube and they're like your mom's. thumbnails are like professional, and 681 00:50:36.079 --> 00:50:39.519 I'm just I'm so proud of her for doing what she's doing and I can't 682 00:50:39.559 --> 00:50:43.280 wait for her to be on the show next week. But you have to 683 00:50:43.320 --> 00:50:46.360 mention to her that you're proud of her for a thumbnails because she puts in 684 00:50:46.440 --> 00:50:50.920 the time on them and they are their phenomenal. All right, I'll definitely 685 00:50:50.920 --> 00:50:52.920 mention it, because I didn't notice those. I think I actually pulled your 686 00:50:52.920 --> 00:50:57.880 picture from a thumbnail or something. Yeah, yeah, I think I did 687 00:50:58.039 --> 00:51:00.760 so well then, I appreciate you so much, man, it's been awesome. 688 00:51:01.800 --> 00:51:05.840 In real quick how do we find performance medicine? Like, where can 689 00:51:05.880 --> 00:51:08.519 people find your youtube channel and all that kind of stuff? Just if you 690 00:51:08.559 --> 00:51:13.639 if you go into Youtube and search performance medicine, our channel will show up 691 00:51:14.599 --> 00:51:20.599 and I think on Instagram we're at performance medicine tea in for Tennessee and our 692 00:51:20.639 --> 00:51:27.440 website is performance medicine dotnet and that has links to everything and our Podcast, 693 00:51:27.480 --> 00:51:30.800 the Commons in Sind and outside the box, or both, on all the 694 00:51:30.840 --> 00:51:37.440 different podcasting platforms. But the youtube is the kind of host everything. That's 695 00:51:37.519 --> 00:51:42.280 kind of the the channel that we put all the different shows on. So 696 00:51:42.320 --> 00:51:45.880 that's probably the best place to go would be youtube searching for performance medicine. 697 00:51:45.920 --> 00:51:49.639 Okay, awesome, and you guys have a live show tonight. So if 698 00:51:49.639 --> 00:51:52.519 anybody wants to get a glimpse of what been and his team do over there. 699 00:51:52.599 --> 00:51:57.320 Him To dad and go check them out and it's as seven PM eastern 700 00:51:57.360 --> 00:52:00.920 time. Is that right? That's right. That's why size seven PM, 701 00:52:00.920 --> 00:52:06.039 where Youtube and facebook and all the different places you can go live all the 702 00:52:06.039 --> 00:52:08.079 fun stuff. Man, will Ben. I really appreciate you coming on. 703 00:52:08.119 --> 00:52:10.840 Man. It's been a tree and I'll chat with you later. Man. 704 00:52:10.920 --> 00:52:14.559 Thank you so much, relly. Thanks so much, man, love your 705 00:52:14.599 --> 00:52:15.519 brother. I'll see you soon. All right, man, need to see 706 00:52:15.559 --> 00:52:20.079 you. All right. There you go, guys. That is my friend, 707 00:52:20.119 --> 00:52:22.920 been rodgers from performance medicine. What what a good dude. Just been 708 00:52:22.960 --> 00:52:27.960 at it, being grinding. Love the story behind it. So go check 709 00:52:28.000 --> 00:52:30.400 them out. Performance Medicine. There can be live tonight. I learned a 710 00:52:30.400 --> 00:52:32.440 lot of medical stuff, maybe stuff I need to know, maybe stuff I 711 00:52:32.440 --> 00:52:36.719 don't need to know, from watching their live streams and watching their show. 712 00:52:36.840 --> 00:52:39.280 So they're they're out here, they're doing it. It's awesome. Really appreciate 713 00:52:39.320 --> 00:52:44.079 you joining me. If you're watching on Youtube, hit that subscribe button. 714 00:52:44.159 --> 00:52:47.079 If you're listening on the PODCAST, hit that follow button, leave a rating 715 00:52:47.079 --> 00:52:52.119 and review wherever you can and then join me tomorrow two PM Eastern time. 716 00:52:52.159 --> 00:52:57.840 I'm be talking to my friend John J Wili men him on clubhouse. Super 717 00:52:58.039 --> 00:53:01.760 Nice Guy. He's eighteen year radio host, been a podcaster since two thousand 718 00:53:01.760 --> 00:53:07.119 and seventeen. has grown a massive audience for both his radio show and his 719 00:53:07.239 --> 00:53:09.079 podcast, and he's gonna be talking to us about how do we get our 720 00:53:09.119 --> 00:53:13.760 podcast syndicated on Radio One? How do we either build a podcast to do 721 00:53:13.800 --> 00:53:15.800 that or how do we take our current podcast and do that? We're going 722 00:53:15.840 --> 00:53:19.679 to be jumping in with him tomorrow. So if your podcaster or you know 723 00:53:19.719 --> 00:53:22.559 a podcast or a live stream or concert whatever, if you're creative, you 724 00:53:22.719 --> 00:53:25.079 to get some inspiration, motivation, all that fun stuff. So come join 725 00:53:25.199 --> 00:53:29.719 us tomorrow, two PM Eastern time, as we talked to my friend John 726 00:53:29.760 --> 00:53:34.159 Willie about getting syndicated to radio with your podcast. Until then, go hit 727 00:53:34.199 --> 00:53:36.800 the record button, go create something great and we'll talk to you soon.