Transcript
WEBVTT
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And now here's something we are really
like. You're listening to creating daily.
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There's something wrong with you. You
know that because you and I are like
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a mullet is the is the business. So he's the front part of the
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haircut and then I'm the party in
the back. I think they're hilarious.
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Speaks to me. It's like he's
saying what I'm thinking. What is going
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on? Everybody? Welcome to another
episode of creating daily. I'm your host,
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Billy Thorpe. This is your first
time joining me, than thank you
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so much for checking out the show. If you've been here before, then
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thanks again. Be Sure to say
hello and the nearest chat to you wherever
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you're watching that we're I think we're
a few different platforms, but next week
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we're going to be narrowing it down
even more. We're going to be on
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bullhorn and just you to Youtube and
bullhorn. Okay, we're going to eliminate
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everything else. Maybe we'll talk about
why here in a few minutes with my
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friend Ben Rogers, who's joining me
here in a few minutes from performance medicine,
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and this guy is a content creation
monster. Like he creates so much
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content. I'm excited to jump in
and talk to him about creating content for
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a local business and what it's been
doing for their local company as they are
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creating these super engaged live streams.
I noticed coming on a lot, like
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almost every day. I don't know
the frequency. We're going to jump into
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it later, but stay tuned.
I got a couple of segments before we
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jump in there in the first segment
is a new one, so let's go
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ahead and check it out. What
it's till time with creating daily. All
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right, that was going to actually
going to say tool time with timmy,
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but then I thought about the home
improvement show and I'm like, you know,
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I subconsciously got that name from that
home improvement show and I'm bring going
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to get sued by somebody. But
Anyway, somebody reached out to me from
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my community and said, billy,
why don't you share more tools that you
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use? Use all kinds of stuff
and every time you talk about something I've
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never heard of it. So why
don't you talk about more tools that use?
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So I okay, you know what, we'll do a toull time segment
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here on creating daily, and so
this first tool I'm going to talk about
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is pod page. So if you're
a podcaster, this is something you probably
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need. If you don't have a
website, you need a website, one
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website, Seo blog, all that
stuff matters to get your content discovered,
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and so pod page has made it
super, super easy. I use this
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for all my podcasts. I have
one account, I have multiple podcasts on
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that account and you can build literally
a podcast website and about five minutes.
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So I'm going to jump over real
quick to just show you what that looks
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like. Oh, I got all
kinds of screens over here. Let me
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fix this real quick and did to
do a quick reset before before I jumped
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in here. So let me let
me fix this. Here we go.
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So this is my pod page website. You can see it. A built
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this in like five minutes. Super
Super Easy, not very hard to do
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it at all. And Anyway,
it brings in the RSS feed. It
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allows you to connect all these places. You can put contact forms on their
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episode pages, guests and take forms, all kinds of crazy stuff. So
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that is one of my favorite podcasting
tools. So there go for the tool
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time segment. Now let's get into
highlighting some creator. Creator in my world,
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in my community here we go.
Creator highlights. New cooking necessary.
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Now Assembly required. It's got to
be fuck all right. Today's creator highlights
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brought to my my friends over at
Mayvin coffee, literally the world's best coffee
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in my opinion, but also in
the opinion of others, because the farms
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that they work with have gotten voted
to be the world's number one coffee.
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It's hand all this stuff is hand
selected. They work with really small farms,
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so it's created in what's called microlots
or small batches, and men this
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stuff is good. So go to
Maven coffeecom and you can order some coffee
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from there or if you're in the
Wilmington, North Carolina area, look them
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up. They got a little espresso, Bart Espresso. I always say expresso
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or something, but anyway. So
those guys are awesome. In the Creator
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highlight goes to my friends sid and
meadows, which I see him already jumping
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in the chat. He is a
podcast host of the Amazing Entrepreneurs Club.
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So that is what I'm going to
highlight today. So go check that podcast
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out. He is interviewing a lot
of cool entrepreneurs on that show. You
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can learn a lot. But SID
is also a business strategist. He's a
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high performance coach and he loves to
help entrepreneurs and small businesses create, implement,
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implement and leverage digital sales strategies to
build their brand and grow their business.
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He is always given back to the
community and he's going to be with
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me on Fridays. I've pulled his
arm, twisted his leg, or whatever
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you say, and he's going to
come on Friday's we're gonna do some fun
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stuff on Friday. He's been on
a couple times already, but I'm going
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to be heaven as a rotating guest. So anyway, get look forward to
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that. But go check out the
amazing entrepreneurs club. Super Good podcast.
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Now I'm going to shut up a
little bit. I'm going to bring my
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friend been on, amazing creator,
awesome, awesome creator, and we're going
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to talk about all this fun stuff
alive streaming. And just before we get
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start, you know what, I'm
not going to bring attention to it.
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Just forget about that. And then
we're gonna have a little qua session and
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if you have questions, you can
leave them at any point and I'll try
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to scroll back through the chat.
Just leave a que Cole and then your
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question and then if you're watching over
on bullhorn, you can just get into
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the question section and drop your question
there. All Right, any questions?
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Put them in the chat with Q
coing. All right, awesome. So
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let me go ahead and bring on
my friend Ben Rogers. been is good
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to see man. How are you? What's going on? Man? I'm
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so happy to be here. You
doing okay, man, I'm doing good.
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I'm doing good. I appreciate you. You jumping on really kind of
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last minute. I know I was
reaching out to some people and you know
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I've been friends with your family for
a long time and your mom's like Hey,
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bin is obviously creating every single day. Like you got to have him
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on the show, and this she
going to come on the show, I
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think next week. So yeah,
then, who knows, may I'll just
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keep calling your family members and having
on the show. That should be some
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entertaining creating dailies with with some of
the Rodgers clan. But Man, I
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really appreciate you having me on here. I'm looking forward to to the conversation.
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Yeah, man, so the last
time? Yeah, well, actually,
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you guys should just have the Rogers
show, like you should just write
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all of you on the one show. That would be a show. But
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then the last time we caught up, I think it was almost a year
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ago, I jumped on the creative
you know, just kind of a brainstorm
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call with you and your mom and
we're talking about your guys, content creation
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and all that kind of stuff,
and at that point you guys were creating
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multiple shows, I mean crazy amounts
of shows. Is that still kind of
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your workflow right now? Yeah,
yeah, it's still our workflow and I
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think we have we have two,
two shows that go up weekly and then
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we have a live Qa show every
Tuesday nights. Will be doing that tonight.
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So say, yeah, about three
to four shows go up every single
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week and then we pull from that
each week to kind of just burst all
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the social channels, which I'm sure
we'll talk about, but but yeah,
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we're still doing all the shows.
Okay, awesome. And so you guys
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are doing three to four show and
are these all like the same show with
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different information, or is it all
different branded shows, and how are you
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guys managing that? Well, you
know, it's really interesting because performance medicine
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is we're for medical practices. So
we're brick and mortar stores that do medical
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services and what we've done from a
content standpoint is, you know, we
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have this goal of turning these medical
practices into a youtube channel and kind of
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build a youtube channel on top of
it. So so the shows are all
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the the stars of the shows are
our actual providers inside of the offices and
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the content that we we put out, it's all meant to be evergreen type
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content. We have a we have
a show called explain this that has myself
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and our nurse practitioner in our Knoxville
Office, Robin Riddle, as kind of
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the the expert on the show,
and each episode we talked about something that
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needs more explaining. So the the
purpose of that show would be if you're
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a patient at one of our clinics
and you want to learn more about something
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that you discussed in office with a
provider, explain this as kind of the
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show for that. They're short,
you know, seven to ten minute shows
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that go up weekly and they're just
a deep dive on a very specific topic.
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And and and then you know the
Common Sense MD, which is my
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dad's pillar show that's basically on just
any sort of health and wellness topic.
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Sometimes they're timely, sometimes are not. But you know, for instance,
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today I think was on supplements for
anxiety and you know, just topics like
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that, and they change every single
week and a lot of it's based on
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what he's seeing in the practice with
with his patients, and sometimes is based
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on, you know, what's happening
in the Internet world and what we think
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needs more talking about. Yeah,
man, I love there's a couple things
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that you guys are doing that I
really well. What I love that you're
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creating so much content. But when
you said, like we go into deep
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dives, I think this is good
for a lot of local companies to think
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about a content creation strategy like this
is to pick out that topic. Maybe
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it's a frequently last questions or whatever. And I told you know, local
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businesses this all the time. Like
they say, Hey, what can we
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do for a podcast? I'm like
ask the questions that you get. Answer
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that or answer the questions you could
ask every single day all day long,
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like that is a show that you
can you know, you can show up,
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you know the information, you can
position yourself as kind of like the
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authority. Now, now, Ben
are you on all of these shows?
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Are you like the main pillar host, and then you're kind of guiding the
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conversations or view branched out to someone
else doing those I am I host the
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QA show and I host explain this. The Common Sense MD is more of
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just a dialog. Oh, sorry, a monolog. You know, you
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know that language better than I do. It's a monolog with with my dad
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just talking to a camera about a
topic. But I love what you said
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as well with the QA format.
Most of our ideas for topics come from
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our Qa show and you know,
we look at the comments every single week,
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we look at the questions that are
asked live and then we kind of
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get together as a group and decide, okay, what warrants a full episode
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on and and kind of go from
there. But the QA show is probably
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probably our most important show because because
of all the ideas it creates, but
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at the same time it provides access
for people. You know that that I
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think is kind of cool. There's
not many, not many doctors out there
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that that do a live Qa format
show where you can ask a question live
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and and and we get to we
try to get the most of the questions
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and sometimes we don't, but but
we try our best. Yeah, man,
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so you know, a couple things, and I was going to ask
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you this question, you know,
being a doctor's office doing live streaming.
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Nose. Every show live? is
every one of them live? No,
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no, just just the QA show
is live. The other to explain this
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and the common sense and D are
prerecorded. Okay, so we do those.
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We batch. We batch the explain
this episodes, because Robbins and Knoxville.
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So we pick a we pick one
afternoon a month and we bashed record
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for the common sense. MD is
filmed weekly and that's very much based on
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the personality of my dad. You
know, he's very of the moment,
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like when he's feeling something, he'll
go ahead and record and we actually have
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like a little recording studio and my
parents basement and and they just go down
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there and record and and and get
that done, which was actually leads to
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meet you. Like a really important
point in terms of creating content based around
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service providers. And you know what, my mom and I do all these
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shows. We, you know,
do the videography and we have a video
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editor that helps us. You put
it out on socials, but we've really
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tried hard to make it as easy
as possible on the providers. You know,
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they're busy all day long seeing patients, so we have to be very
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efficient in terms of how we capture
content from them. So the shows are
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also very specific to that. You
know what's going to be, what's going
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to make the most of their time. And and one of my goals,
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you know, just for the you
know, the people watching this and in
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yourself, is like I would love
to get to the point where, you
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know, people are getting the perception
that all they do is create content and
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and that kind of would tell me
that my mom and I are doing a
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good job of of getting the most
out of the limited time that they have.
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Yeah, you know, I do. That's a great, great point
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to, you know, get into
this and then have a system and really
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let this system work for you and
not you work for the system. I
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think a lot of content creators get
in this rabbit hole and they can't they
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dig themselves into a hole they can't
get out, you know, and that's
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and people ask me that, like, dude, you're crazy for starting creating
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daily like add a daily show.
I'm like, you might think that in
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already. I'm just to this.
Is that the third weekend? But I
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have a system that I can now
work on this show about two hours,
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you know, every couple of days
and make it, make it go and
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make it smooth. And I got
my setup, got everything, I sit
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down and I go for it.
So when you guys started creating a bunch
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of contents are doing live shows,
did you see that? Like other people
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in that network, we're like where
are these guys doing? Like, did
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anybody kind of give you any pushback
on like, man, you focus on
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being a doctor, not like it, try to be a youtube star or
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anything like weird like that happened?
No, that that's actually it's a really,
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really good point. What we haven't
gotten that sort of feedback. It's
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been the feedback we've gotten from,
you know, the people who watch and
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the people inside the office has been
real phenomenal because, again, we're using
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it as an extension of the service
and I think that's really important to pull
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out. It's good, yeah,
to point out is, you know,
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it's really an extension of what we
do in office. And you know,
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one of the things I was thinking
a lot of about as we kind of
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went down this road a couple years
ago was, you know, we do
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a lot of like hormone therapy,
you know, kind of personal stuff,
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you know, and it's not many
people are going to like tell lots of
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people about that. So what when
we think of like word of mouth and
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share ability, it's much easier to
share a video with your friends then like
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start a conversation about something that can
be very personal and and and that's what
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we really try to create. We
try to create those situations. But but
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no, no one's said too much
about the you know, we're you guys
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doing on the Internet because it's funny. Well, I think it's pretty innovative,
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man, and I think you've probably
you know, this depends and maybe
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this time and in age it would
be a big deal to some people.
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But I thought, man, I'm
curious because you know, now, on
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the flip side, I know you
said you've gotten a lot of feedback.
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You guys get a lot of engagement
on your live show, especially the QA
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show that I've seen. So how
has that affected your business? How's that
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if you seen people come in and
say, Hey, I learned about you
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on facebook and come in and become
a patient from it? Oh, absolutely,
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you know, and and that's another
another key point, like we're not
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just doing this for for our health
and because we think, to feel good
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about ourselves. You you know,
like you know, we're doing this for
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business results and and we're trying to
create a really big medical practice. And
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so, yes, you know,
it leads to new patients, it leads
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to people, I think, becoming
better patients because they're they're more educated on
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the things that are available to them. So, you know, there's a
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number of different things that play here
when with the way we're going about it,
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and at the beginning of it I
was, you know, as I
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was trying to explain this to to
our team, our leadership team and my
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dad in particular, I really what
came to mind was like a picture of
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the recycle sign. So you have
those arrows where you know they're kind of
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going in a circle, and the
way I saw that, and I think
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I might have explained this to you
at one point when we were when we
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were on a zoom call, but
I see the the inoffice interactions building the
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online interactions and the online interactions building
the inoffice interactions. So they all build
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on each other and they're all they're
all meant to, like, you know,
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really provide lots of value to the
people who are taking their time to
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watch and and kind of hang out
with us and inevitably, you know,
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it's led to people coming into the
office wanting more specific stuff. But we're
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trying to really focus on creating as
much, you know, free resources as
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possible, because what's ended up happening
is a lot of the audience is not
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local, so they're not able to
actually go to the practice of ours,
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but you know, they can find
another integrative medical practice that's similar to ours
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and have better questions to ask that
provider. And and I think if we
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can do that, then then I
think we're really doing something cool that's bringing
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bringing patients all over the place a
lot about you. Yeah, man,
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you know, I love what you
just said there. One it's the distance.
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I think a lot of content creators
go. man, whom I reaching?
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Even if you have a local target, it's like you're going to reach
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way more people, and that's how
I learned about what you guys are doing.
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I'd moved away from the area where
you guys are at and lived in
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North Carolina and I was like,
Oh wow, they're going live a lot
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like they're doing all the stuff,
and then when covid hit, I learned
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a lot about the whole, you
know, a lot of treatment stuff.
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I mean I'll learn a ton from
your guys show and was, you know,
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it actually able to recommend some people
come to you and see you guys
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when we were, you know,
when they were having trouble with it,
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and so which I think help.
You know, obviously helped out a lot.
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They're doing well and all. It's
good, but I wouldn't have thought
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about that and I wouldn't have thought
about, you know, recommending my family
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to come see your see your family
if I didn't see the live show,
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it would have just yeah, but
being there every day or multiple times a
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week, four times a week,
three or four times a week, it
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brings this consistent branding into my mind. It brings US consistent reminder. And
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so, man, I love as
the local business, that you kind of
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went to your dad and went to
the team said Hey, I think this
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can make a difference. So what
kind of marketing were you doing before creating
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all this content? What were they
doing then? Well, you know,
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I started here eight years ago at
performance medicine. I come from a tennis
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coaching background and I came to kind
of, you know, help build the
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family business and you know, my
dad brought me in. He's a he's
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a physician. This is a medical
practice and I'm obviously not a physician.
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I'm not a clinical person at all. So, you know, my job
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is always been to to grow the
practice and figure out, you know,
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what the succession plan is and things
of that nature, and I always knew
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that. At the time I was
really interested in like blogging and new email
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newsletters. So I really wanted to
do that and at the same time I
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knew that the information couldn't come from
me because I'm not a doctor, and
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so I started to think about,
you know, how could we write an
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email newsletter and write a blog post
every week? So what ended up happening
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was I would record my dad on
on my phone and I would just ask
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him a couple questions, kind of
act like a journalist, and and then
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I would transcribe the things that he
said and put that into a blog post
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and an email. So we did
that. We're still doing that. So
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we've been doing that for almost five
years, every single week. Wow.
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So so every single Tuesday we have
an email go out which is, you
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know, basically a blog post from
from my dad, Dr Rodgers, and
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you know, the the the innovative
part came from, you know, as
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podcasting became more and more like you
didn't have to be Tim Ferris to do
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it. Yeah, aim like man. You know, we should just we
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should put out the recording as well
as the transcription and and that's what we
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did. So we started with a
with with having a podcast, and we
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did that weekly, but the only
point of the podcast was to create the
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email and and and then, you
know, over time it became more about
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the podcast than it was the email
and and then we started to video it
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and and Strip the audio and then
started to put the video out on Youtube
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as kind of like a really just
a library of content, not really aiming
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to build a subscriber base at all. And overtime, you know, things
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just build up and and you know, you start to notice where where you're
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getting some traction and then you start
to focus on those channels and those mediums.
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But you know, really the process
is never changed. Our marketing has
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always been based around educational content,
mainly because it was the only thing I
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really knew how to do, you
know, I we were we've tried billboards
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in the past and just never had
a ton of success with it. And
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and you know, I just I
love the idea of having multiple at bats.
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So, you know, with with
content you have, you can make
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lots of small bets and and that
fits my personality more than like going for
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a home run. Yeah, and
and our our growth has really just been
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based off, you know, making
a lot of small bets, making a
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lot of mistakes and and then taking
advantage of the things that that have have
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worked out well and and just continuing
that that process upwards. Yeah. So,
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so I get a question for you, man. So I'm you know,
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I work with podcasters to help them
get sponsorship deals. So I would
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probably come to a brand like you
all to say, Hey, let us
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be your billboard. In one of
my cell's pitches that I always used.
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Two brand is I do have a
personality. I am a person. People
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do come and listen to my show
and they trust what I'm saying about content
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creation or whatever in there, for
or fishing, because I have a fishing
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podcast as well, and they trust
what we say. They're here with this
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every week. We've been around for, you know, a hundred plus episodes,
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and that is way more valuable than
that billboard. In the question I
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always get, which actually someone just
asking in the comments as well is how
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do I see the return on investment? So I kind of have a strategy
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for brands and sponsorship deals that I
coach them to keep up with this this
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Roi. What how do you track
Roi for your efforts to do this,
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to pay your yourself, your your
mom, your guys, your editor and
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whoever else is involved? How do
you track me? You know, it's
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a great question really, like I
said at the beginning, you know,
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we're really only looking at business result
in the sense of, you know,
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top line revenue. And for us
again, you know, I think we've
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been in such a fortunate position where
we we've been on a on a gross
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spurt even before the podcasts and things
like that. So we've really been able
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to play a long game and really
go pure brand. So we're not acting.
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I mean you know this, billy. You know podcasting in Youtube.
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You know it's not a direct marketing
effort. You know, like I'm not
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looking at you know, what's coming
exactly from a blog post we wrote or
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anything like that. We're really hoping
that all of our content is kind of
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evergreen. So you know, I
don't know exactly. You know how much,
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how many patients are coming from a
certain piece of content that we create.
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But what I do know is I
do know engagement and I do know
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what people are saying in the office. So, you know, in addition
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to looking at revenue and making sure
that our revenues going up, I'm also
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paying attention to our staff that's inside
the office when they tell me that,
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you know, you know so and
so said something about the episode we did
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on, you know, Dha and
so. That to me is more qualified.
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What do you call it? Sorry, quality data versus, you know,
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numbers based, but but it's a
really it's a great question. We're
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fortunate that we're able to, like
I said, really go after a brand
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play, which I think is really
the better way to do it, if
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you can. You know, I
also understand that, you know, not
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everybody you need to make sales like
you need to make money on your investment.
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I think content is a long play, but I think ultimately you will
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see more roy on that investment then
say, you know, an advertisement you
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put on on facebook. Yeah,
I agree. Been I think what you
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guys are doing is pretty, you
know, as phenomenal and one I think
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the way your practice is ran,
which we you know, this isn't like
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a health show or anything, so
I won't really get into it. But
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you guys are out of the box, even with stuff you put, you
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know, post online. You know
the belief systems, the way you're doing
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things like it's not. And when
people say, like a doctor's office,
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I don't need to think like you
know been and his family just like these,
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you know, stuffy people, you
know like I think a doctor's office,
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I want to vomit. I think
if your guys place and I'm like,
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okay, these guys are for running
in the medical industry. They're not
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just taking it for what it is. They're like the really in it for
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the right reasons, and I see
that come through in your content as well.
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And once again, I think that's
a testimony of people saying hey,
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when I come in, I'm talking
to if I'm talking to your dad,
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cool, I watch him every Tuesday
night or you know whatever. I know
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him, I'll like him, I
trust him, and it really gives you
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a different thing. You can't trust
the billboard, you can't trust the newspaper
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Ad, you definitely can't trust too
linked in post or a facebook and add
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or a you know any of that. You can't trust any of those things,
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but you can definitely trust someone who
shows up every single week to help
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me, to give me this really
great content, that's really great information for
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free. So it part. And
I'll say one more thing because I it's
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important to say all of those things
work. You know, billboards work,
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you know, facebook advertising works.
You know, I think just in terms
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of like longevity and the way the
audience consumes it is different when it comes
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in a episodic show format. So
you know, I think with content,
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if you focus on bringing value to
the person who's consuming it, they're more
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likely to to come back than if
the piece of contents all about you.
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So so that's been like the the
greatest thing that's happened is it's changed the
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way people consumed us, you know. So I'm still running facebook adds.
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Yeah, I still you know,
we're on all the different channels, but
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the you'll notice a difference in the
content that we put out versus say,
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another medical practice. You know,
their content is basically saying come see us,
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come see us, where our content
is more about, you know,
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just informative like love them, education
and and and really trying to help people
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become better patients, whether they come
see us or not. Okay, if
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I have one take away from this
whole episode so far, been this is
402
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what it is. This is if
your local business and you're trying to stand
403
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out from the crowd, stand up
from the competition, start creating content for
404
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your customers, orry. And I
love that you said that, because you're
405
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right. Like, you know,
ads and all this stuff is all about
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me, me, me, me, me, US, and we were
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great, we're awesome, but when
you start making it about you, that's
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when you start getting the most,
you know, attraction. So, man,
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I love that you shared that.
I think you guys do stand up
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job with that. And so sid
is in the comments as well. I
411
00:30:41.039 --> 00:30:47.000
said, what advice or encouragement would
you give to other business owners and leaders
412
00:30:47.039 --> 00:30:52.720
that may not value, may not
see the value and content creation in terms
413
00:30:52.720 --> 00:30:57.720
of like how would how would I
talk to them in order to persuade them
414
00:30:57.720 --> 00:31:03.359
that it's a good idea? I
guess I don't know. You know,
415
00:31:04.400 --> 00:31:10.799
if what I would do is I
would, I would do it anyway.
416
00:31:10.920 --> 00:31:15.079
So I think my piece of advice. You know, the beautiful thing is
417
00:31:15.160 --> 00:31:19.599
youtube is free, facebook is free. They're all free. So what I
418
00:31:19.599 --> 00:31:23.200
would do, and this is what
I did at the beginning, was I
419
00:31:23.240 --> 00:31:26.400
just did it and and I was
going to take ownership. If it didn't
420
00:31:26.440 --> 00:31:30.480
work, I'd say, you know, my bad, but you know,
421
00:31:30.519 --> 00:31:34.240
I really don't see a downside and
just trying and and just going out there
422
00:31:34.279 --> 00:31:44.079
and doing it again. I think
it's becoming more and more clear that everyone
423
00:31:44.200 --> 00:31:48.799
is their own media company and I
would I think, I just don't think
424
00:31:48.839 --> 00:31:53.519
you can go wrong as a small
business to look at yourself as a media
425
00:31:53.599 --> 00:32:00.559
company. And if I worked for
a small business, I would tell my
426
00:32:00.559 --> 00:32:02.759
my boss is the same thing I
would tell the small business owner. You
427
00:32:02.799 --> 00:32:08.559
know, the most important thing is
brand over over the long term, and
428
00:32:09.000 --> 00:32:15.880
the way you build brand is through
content in seven, seven to fifteen different
429
00:32:15.920 --> 00:32:22.279
mediums, and they're all on your
on your iphone, so it's true.
430
00:32:22.720 --> 00:32:28.359
So I think my answer to that
would be just to start doing to start
431
00:32:28.359 --> 00:32:36.079
putting out content and try to build
an audience. And and and here's another
432
00:32:36.079 --> 00:32:38.480
thing that that I think is so
important, and you know this as well
433
00:32:38.480 --> 00:32:44.880
as anybody, billy. So many
people again have it in their head that
434
00:32:45.200 --> 00:32:46.680
they need to be if they're going
to do it. They need to be
435
00:32:46.759 --> 00:32:52.240
Tim Ferris or they need to be, you know, a Gary Veiner Chuck.
436
00:32:52.240 --> 00:32:54.799
But the truth is, you know, especially for local business and and
437
00:32:54.920 --> 00:33:00.519
even if you have a direct a
consumer brand, there is huge value and
438
00:33:00.680 --> 00:33:06.839
small, niche audiences, and so
I would not be discouraged at all.
439
00:33:06.920 --> 00:33:13.720
If you look at your you know
amount of views and they're small. The
440
00:33:14.039 --> 00:33:17.000
whole purpose is to get in the
habit of putting out content and you got
441
00:33:17.000 --> 00:33:22.279
a bet on the in the long
term, you know that audience is going
442
00:33:22.319 --> 00:33:27.039
to going to build up, especially
if you're coming at it with the mindset
443
00:33:27.079 --> 00:33:30.079
of trying to provide them value.
Yeah, man, I a hundred percent
444
00:33:30.119 --> 00:33:35.720
agree and I think it's one of
those things too, where sometimes there's business
445
00:33:35.720 --> 00:33:37.839
people we can get stuck on that
rol. I question like well, if
446
00:33:37.880 --> 00:33:40.599
I do this, I need that, and it's just in like you said,
447
00:33:40.640 --> 00:33:44.920
it's kind of a really great area. But you're going to build brand,
448
00:33:44.960 --> 00:33:47.440
you're going to build brand recognition,
you're going to build relationships. Like
449
00:33:47.799 --> 00:33:52.079
I know I've been doing a fishing
show for over a hundred and something episodes
450
00:33:52.240 --> 00:33:57.000
and when I walk into a tackle
store in North Carolina, on the coast
451
00:33:57.039 --> 00:33:59.519
North Carolina, people are like,
Oh hey, dude, I really appreciate
452
00:33:59.559 --> 00:34:04.480
your your podcast or whatever, and
they will know me from Adam. And
453
00:34:04.519 --> 00:34:07.480
then a year later, now we've
launched a membership, we've had a hundred
454
00:34:07.480 --> 00:34:12.159
people sign up for that membership that
we've never I mean, maybe we've met
455
00:34:12.159 --> 00:34:15.079
some of them, maybe we haven't, but it's that relationship that we've built
456
00:34:15.119 --> 00:34:21.400
over last hundred episodes before we've offered
this membership program that allowed them to say,
457
00:34:21.480 --> 00:34:22.239
yeah, we trust to you like
you know you, we're going to
458
00:34:22.239 --> 00:34:25.800
do business with you now. And
so I think that is the it is
459
00:34:25.840 --> 00:34:30.360
the long play, and so it
is start now rather than the later,
460
00:34:30.400 --> 00:34:31.519
because if I could go back and
do one thing, I would have started
461
00:34:31.519 --> 00:34:36.719
when I was twenty five, twenty
and twenty five, not really when I
462
00:34:36.760 --> 00:34:39.199
was in my s, you know, but I still I'm still having fun.
463
00:34:39.239 --> 00:34:43.000
I'm no gay Vander Chuck, but
I'm still having fun, yes,
464
00:34:43.519 --> 00:34:46.320
you know, and it's just such
an important message. And the other thing
465
00:34:46.320 --> 00:34:51.679
I would say is, you know, if you can, if you're a
466
00:34:51.719 --> 00:34:55.519
local business owner or you work at
a local business, you already have customers,
467
00:34:55.760 --> 00:34:59.840
I would make content for them.
Yeah, and you know, I
468
00:34:59.880 --> 00:35:04.480
would get feedback from them. I
would ask them what they would like to
469
00:35:04.480 --> 00:35:07.480
know more about. And and this
is another, you know, kind of
470
00:35:07.480 --> 00:35:15.960
a mentality that that Gary Vander Chuck
Taught Me was was give them all the
471
00:35:15.960 --> 00:35:19.920
secrets, you know, whatever your
secrets are. You know, teach them
472
00:35:19.960 --> 00:35:24.880
how to not become a customer of
yours. And it's it's kind of interesting
473
00:35:24.920 --> 00:35:30.119
how you get more customers from it. Yeah, right, well, and
474
00:35:30.159 --> 00:35:34.880
I think too. And it's all
about in the most powerful marketing is word
475
00:35:34.920 --> 00:35:38.519
of mouth marketing. So it's like
if I can get ten, five hundred
476
00:35:38.519 --> 00:35:43.639
and ten people engage in my content
and then they know, they probably know
477
00:35:44.159 --> 00:35:47.280
three to ten people who like what
they like. It's in that same niche,
478
00:35:47.320 --> 00:35:50.760
and then they tell those and then
it just is like this. But
479
00:35:51.039 --> 00:35:53.400
it is that. It is that
game of like Hey, let's show up.
480
00:35:53.639 --> 00:35:57.199
was keep being consistent, you know. And people are like, dude,
481
00:35:57.280 --> 00:36:00.000
what's your long play with a daily
show? I'm like, I don't
482
00:36:00.039 --> 00:36:04.559
really know. I'm alerting. I've
met some cool people already through doing a
483
00:36:04.639 --> 00:36:08.519
daily show. I've had opportunities already. Get a call later this week with
484
00:36:08.639 --> 00:36:12.159
the with the company that's like Ky
we saw your daily show, we want
485
00:36:12.159 --> 00:36:15.599
to talk about something like cool.
I'm in like you know. So it's
486
00:36:15.639 --> 00:36:19.880
like, just because I'm not getting
transactions from the three or four people it's
487
00:36:19.880 --> 00:36:23.079
watching me every day at this moment
doesn't mean that this thing isn't going to
488
00:36:23.559 --> 00:36:29.599
turn into a revenue generating machine,
which is totally the game plan, but
489
00:36:29.639 --> 00:36:32.320
it's not really the why. The
why is to build an amazing community of
490
00:36:32.360 --> 00:36:37.639
creators and encourage and inspire each other, and so I love that you share
491
00:36:37.719 --> 00:36:40.000
that same thing of like, we
really want to help our people and then
492
00:36:40.079 --> 00:36:44.199
in return it's going to help us, like this is how it works,
493
00:36:44.360 --> 00:36:47.320
like yeah, but it is.
Yeah, it's just such a it's an
494
00:36:47.360 --> 00:36:52.079
important thing to note, and I
hope you know the people watching in on
495
00:36:52.119 --> 00:36:55.039
this like that's one of their main
takeaways is, you know, again,
496
00:36:55.199 --> 00:37:00.480
if you can, if you can
get in the habit of putting out consistent
497
00:37:00.599 --> 00:37:05.960
content providing value so that you know, you can build an audience, you
498
00:37:06.000 --> 00:37:09.039
know monetizing that audience, you can
get creative with and you can do lots
499
00:37:09.039 --> 00:37:15.079
of different things, but I would
not focus on it. I would focus
500
00:37:15.239 --> 00:37:21.320
mainly on, you know, how
am I going to create content consistently if
501
00:37:21.360 --> 00:37:23.159
I'm doing creating daily. You know, how am I going to do it?
502
00:37:23.199 --> 00:37:27.639
What's my process for it? And
you know, one other, you
503
00:37:27.639 --> 00:37:36.599
know tip that really change my mentality
was when we hired providers and, you
504
00:37:36.639 --> 00:37:40.400
know, people who see patients.
I started to see them as more than
505
00:37:40.440 --> 00:37:46.519
providers. I started to see them
as content creators first, because that scales
506
00:37:46.960 --> 00:37:52.679
beyond them, you know, in
a one on one interaction with patients.
507
00:37:52.079 --> 00:37:54.880
And this is what I told my
dad from the beginning. You know,
508
00:37:55.239 --> 00:37:59.480
when you know he does it,
he's as he does the Qa show with
509
00:37:59.480 --> 00:38:02.760
me every single Tuesday. It's it's
long. We go for an hour and
510
00:38:04.400 --> 00:38:07.800
I could and sometimes just it's taxing
on him because he's been with patients all
511
00:38:07.880 --> 00:38:12.760
day long. But the thing is
is that content, you know, is
512
00:38:12.800 --> 00:38:20.239
there forever. And that question he
answered on you know, testosterone isn't going
513
00:38:20.280 --> 00:38:22.480
to only help the person who asked
it that night. It's going to help
514
00:38:22.599 --> 00:38:25.679
hundreds of other people who are going
to see it, you know, six
515
00:38:25.679 --> 00:38:30.719
months from now. And so that's
when you really start to get into some
516
00:38:30.760 --> 00:38:35.239
cool stuff. You know, when
you have that process of creating consistently,
517
00:38:35.800 --> 00:38:39.400
then you can get into the repurposing
game and you go back in and you
518
00:38:39.400 --> 00:38:44.599
figure out, okay, what can
I make from the things that I've already
519
00:38:44.639 --> 00:38:50.559
made, and it's it and then
it becomes super, super cool. And
520
00:38:50.599 --> 00:38:55.800
that's how I see our youtube channel
now. Is really just a canvas for
521
00:38:57.079 --> 00:39:00.599
other pieces of content that that we
can make, that it can explain something
522
00:39:00.639 --> 00:39:07.880
in a different way that might not
have connected with a person five months ago
523
00:39:07.039 --> 00:39:12.639
but might connect with them now based
on what they've learned in the interim,
524
00:39:12.679 --> 00:39:15.880
you know. So so that's really
how I look at I look at every
525
00:39:15.880 --> 00:39:23.840
piece of content as really like an
opportunity, like what else could I do
526
00:39:23.880 --> 00:39:28.119
with it? You know, it's
really it's like an asset. Yeah,
527
00:39:28.159 --> 00:39:30.119
yeah, man, I love it. Yeah, it's like, if you
528
00:39:30.119 --> 00:39:31.320
just think, and that's one of
the problem, I'm not gonna see a
529
00:39:31.320 --> 00:39:34.960
problem. That's one of the things
I'm trying to, you know, really
530
00:39:34.960 --> 00:39:36.880
figure out with this show. I'm
like, Dud, I'm want every day
531
00:39:36.960 --> 00:39:39.039
for an a, you know,
forty five minucerent hour with a guest,
532
00:39:39.119 --> 00:39:45.599
some really great information, and I
realize my band with is very limited.
533
00:39:45.800 --> 00:39:49.800
So I'm not really focus on repurposing
at this moment. So how important was
534
00:39:49.840 --> 00:39:53.519
that for you guys to quickly like
did was a quick to go hire an
535
00:39:53.679 --> 00:39:55.760
editor, would you? Would you
say hey, if you really want to
536
00:39:55.800 --> 00:39:59.079
do this and do the right way, to go find somebody to help you,
537
00:39:59.239 --> 00:40:02.840
or or were you guys handling most
of it up front? Um,
538
00:40:02.960 --> 00:40:10.760
you know, we only hired an
editor in January of this year. So
539
00:40:12.480 --> 00:40:19.519
it's really a new thing for us
and honestly, it's really more difficult to
540
00:40:19.519 --> 00:40:22.960
to work with a team. That's
something that that I'm going through right now
541
00:40:22.079 --> 00:40:25.360
is like, you know, how
do you how do you use other people?
542
00:40:27.440 --> 00:40:34.199
How do you manage a in an
editorial staff? Because we're, you
543
00:40:34.239 --> 00:40:37.559
know, like I said, what
we're medical practice. You know, I
544
00:40:37.639 --> 00:40:44.360
understand how to manage medical assistance and
nurse practitioners and office managers, but how
545
00:40:44.400 --> 00:40:49.840
do you manage a graphic designer and
a, you know, video editor and
546
00:40:50.159 --> 00:40:53.960
a videographer? You know, it's
a totally different ball game. So,
547
00:40:55.039 --> 00:40:59.559
you know, I'm starting to look
at myself as an editor in chief more
548
00:40:59.639 --> 00:41:05.199
than like a business manager in a
way. So so the answer to that
549
00:41:05.360 --> 00:41:12.719
is I when you when you really
understand your process super well and you get
550
00:41:12.880 --> 00:41:19.360
used to you're getting very comfortable with
clipping, clipping your show yourself and,
551
00:41:19.400 --> 00:41:24.159
you know, making, you know, three to five minute segments for different
552
00:41:24.199 --> 00:41:30.599
platforms, and when you're really comfortable
with that yourself and understand what you're wanting
553
00:41:30.599 --> 00:41:37.079
and what your audience is responding to, that's when I would look at hiring
554
00:41:37.119 --> 00:41:43.880
someone else to do it and to
scale yourself a little bit. But I
555
00:41:43.880 --> 00:41:47.719
would, I would first have a
really good idea of of the audience on
556
00:41:47.760 --> 00:41:54.239
the platform that you're trying to repurpose
content for, because I've done it myself,
557
00:41:54.320 --> 00:41:59.719
and then higher out and because you're
going to be better able to U
558
00:41:59.760 --> 00:42:05.119
to buys them, because what you
don't want to do is is not understand
559
00:42:05.159 --> 00:42:09.760
yourself who's good and who's not.
So that that's really the that's the big
560
00:42:09.800 --> 00:42:14.400
thing. But no, it's just
been me and my mom for for most
561
00:42:14.440 --> 00:42:16.159
of the time. Okay, gods
again, because I know a lot of
562
00:42:16.199 --> 00:42:20.239
people. You know, they'll get
into that world. are going to go
563
00:42:20.239 --> 00:42:22.000
funn team. I'm going to get
a team. I canna get team.
564
00:42:22.000 --> 00:42:23.880
I'm like, I'm like, dude, I'm running. I'm run daily show,
565
00:42:24.000 --> 00:42:29.320
I'm running another show in both of
those things are full steam and it's
566
00:42:29.360 --> 00:42:34.440
really me producing all of them.
I've just found my system of streamline it.
567
00:42:34.480 --> 00:42:38.079
Now we are going to probably outsource
some things eventually, but it's not
568
00:42:38.119 --> 00:42:44.519
without these things really making some money
first. And so yeah, the big
569
00:42:44.559 --> 00:42:50.679
thing, billy, is it needs
to be your priority and and I think,
570
00:42:50.840 --> 00:42:55.119
and I think that's been the thing
that has really changed our business the
571
00:42:55.199 --> 00:43:04.360
most has been the moment that content
became a priority. And I think you
572
00:43:04.360 --> 00:43:07.880
can only you can only do that
when you're when you're really getting into it
573
00:43:07.920 --> 00:43:12.679
yourself and you're pushing the buttons with
your own thumbs. Love that. I
574
00:43:12.760 --> 00:43:16.199
love it, man. So your
content has to be the priority, especially
575
00:43:16.199 --> 00:43:19.840
for full time content creators, people
who want to do this, people you
576
00:43:19.840 --> 00:43:22.199
know, and there's some people might
want to be in your position and say,
577
00:43:22.840 --> 00:43:25.159
Hey, I want to I want
to go work with local companies and
578
00:43:25.199 --> 00:43:29.719
help produce these things. But how
do I do it? And I love
579
00:43:29.760 --> 00:43:31.360
it. It's like, roll your
sleeves up, there's probably no easy button
580
00:43:31.400 --> 00:43:35.920
here, and do the work,
push the buttons, figure out you know
581
00:43:35.960 --> 00:43:38.360
what kind of content it is that
you're good at making or want to make
582
00:43:38.440 --> 00:43:43.039
or whatever, and keep moving the
needle just a little bit. So I
583
00:43:43.159 --> 00:43:46.199
love it to hear that from your
guy's perspective, because we're talking to somebody
584
00:43:46.199 --> 00:43:50.760
who you do this for a doctor's
office, like you know. It's not
585
00:43:50.800 --> 00:43:52.599
like you guys are just going,
Oh, yeah, let's just been where's
586
00:43:52.599 --> 00:43:54.639
the check book? Just write a
check and get somebody to do it,
587
00:43:54.679 --> 00:43:58.280
like you guys are doing the thing, man, and I love that.
588
00:43:58.320 --> 00:44:01.719
I think that is amazing. Yeah, and I think you know, especially
589
00:44:01.840 --> 00:44:06.840
nowadays, and the people watching know
this is as well as anyone. So
590
00:44:06.840 --> 00:44:10.440
so do so, do you,
billy, is you know, none of
591
00:44:10.480 --> 00:44:15.599
it works if you don't have a
good product or a good service. So
592
00:44:15.719 --> 00:44:19.360
it always you know, that's like
a that's like a baseline, like you
593
00:44:19.400 --> 00:44:22.079
got to offer a good service inside
of your office or inside of your store
594
00:44:22.880 --> 00:44:28.320
or you know, if you're a
content creator, you gotta you got to
595
00:44:28.320 --> 00:44:30.199
put out good content, you got
to represent good products if that's how you're
596
00:44:30.199 --> 00:44:36.039
going to monetize. But I think
you know, the way to separate yourself
597
00:44:36.559 --> 00:44:39.519
in the Internet age is really and
really it's been, you know, throughout
598
00:44:39.559 --> 00:44:45.719
time, it's always been about communication
and and I think you know that parts
599
00:44:45.719 --> 00:44:50.920
the most interesting is like who's going
to communicate this the best? And in
600
00:44:51.119 --> 00:44:58.599
our world at performance medicine were.
You know, in this integrative medicine world,
601
00:44:58.760 --> 00:45:02.360
our goal is to be the best
that communicating around it. And and
602
00:45:02.440 --> 00:45:07.599
I think if you're in the fishing
industry or shoot in any industry, it's
603
00:45:07.639 --> 00:45:12.920
like what your what's your communication style
going to because that's what's going to separate
604
00:45:12.960 --> 00:45:15.559
you, I think, the most. Yeah, that's what the opportunity is.
605
00:45:15.000 --> 00:45:17.519
Yeah, I think you're a hundred
percent right. I love it.
606
00:45:17.559 --> 00:45:21.679
I think that is the you know, I always tell people this, like
607
00:45:22.000 --> 00:45:24.760
and I before I was doing my
own thing. I managed stores and all
608
00:45:24.800 --> 00:45:28.000
this stuff, and people are like
man, I can't, I can't believe
609
00:45:28.039 --> 00:45:30.760
my I can't my team to do
stuff. I'm like look, man,
610
00:45:30.800 --> 00:45:32.679
it's not about getting them to do
it's not. It's not what you say,
611
00:45:32.719 --> 00:45:36.800
it's how you say it. It's
always that delivery. So you can
612
00:45:36.880 --> 00:45:40.639
have some really great content and deliver
it like a dud and no one gets
613
00:45:40.679 --> 00:45:44.280
it. But you know, I
think you guys do a really great job
614
00:45:44.360 --> 00:45:47.800
at getting the good gold and content, packaging up nice, putting it out
615
00:45:47.800 --> 00:45:52.920
there to the world. Ben I
really appreciate you jumping on with me.
616
00:45:52.960 --> 00:45:55.440
Man, is there anything that and
I know we could talk all day about
617
00:45:55.440 --> 00:46:00.320
live streaming content creation and tips and
tricks and tools and all that kind of
618
00:46:00.320 --> 00:46:02.000
fun stuff which, honestly, I
thought we were going to get into it.
619
00:46:02.039 --> 00:46:07.360
But I've enjoyed this conversation way more
than just talking about nerdy you know,
620
00:46:07.400 --> 00:46:09.599
like what live stream software do we
use? But is there anything that
621
00:46:09.639 --> 00:46:15.800
I didn't like set you up to
that you wanted to share? You know,
622
00:46:16.000 --> 00:46:22.280
I think that a few things that
I hope people take away is,
623
00:46:22.840 --> 00:46:28.320
if you're in a brick if you're
working at a brick and mortar store or
624
00:46:28.480 --> 00:46:32.119
if you have a brick and mortar
business, this, I think, building
625
00:46:32.239 --> 00:46:39.119
an online presence on top of it
is a huge opportunity. And I'm bullish
626
00:46:39.239 --> 00:46:44.639
on Youtube. I think Youtube is
going to be around for a very long
627
00:46:44.639 --> 00:46:47.760
time. I love, you know, Short form content and I love I
628
00:46:47.760 --> 00:46:51.800
think tick tock is a, you
know, a huge opportunity as well.
629
00:46:51.800 --> 00:46:55.079
And and and, of course,
you know, instagrams a monster and facebook
630
00:46:55.079 --> 00:47:00.039
and in all the others. But
I would I would just really encourage people
631
00:47:00.079 --> 00:47:07.199
to start looking at where they work
or the business that they own as as
632
00:47:07.239 --> 00:47:14.159
a media company and how can you
create content around it in order to be
633
00:47:14.440 --> 00:47:21.119
top of the funnel awareness towards what
it is that you actually do and I
634
00:47:21.159 --> 00:47:24.199
think, I think content online is
the best way to do it and I
635
00:47:24.199 --> 00:47:30.519
really hope, you know, somebody
comes away from this conversation and and you
636
00:47:30.559 --> 00:47:35.559
know, puts out a video,
puts out a blog post or an email
637
00:47:35.599 --> 00:47:39.679
and starts to put that into practice, because it really does work. It
638
00:47:39.719 --> 00:47:45.840
takes a very long time. If
I were to know what I know now,
639
00:47:45.920 --> 00:47:50.039
five years ago, eight years ago, when I started, it's extremely
640
00:47:50.239 --> 00:47:54.480
it's way more difficult than I than
I thought, but I'm telling you,
641
00:47:54.559 --> 00:48:00.639
it's it's it really works and it's
worth every single minute you put toward it.
642
00:48:00.800 --> 00:48:02.679
Yeah, man, love that,
Ben and it is. It is
643
00:48:02.719 --> 00:48:07.440
difficult, but it is way easier
than it was ten years ago, that's
644
00:48:07.480 --> 00:48:10.320
for sure. So to go to
go live, when this thing right here
645
00:48:10.360 --> 00:48:15.199
at will, it's just blows my
mind. Every time that I do it,
646
00:48:15.199 --> 00:48:17.920
I'm like, I cannot believe it's
that's not the like the hard parts,
647
00:48:19.039 --> 00:48:23.320
not like the tech is is amazing, like it is so easy to
648
00:48:23.360 --> 00:48:28.199
put out a podcast, to put
out a video. The hard part is
649
00:48:28.239 --> 00:48:31.559
showing up and and I can't emphasize
that enough, and I'm I'm just so
650
00:48:31.599 --> 00:48:37.320
proud of what you're doing, billy, with this show. Creating daily is
651
00:48:37.480 --> 00:48:39.280
super, super hard, but this
show is going to is going to work,
652
00:48:39.320 --> 00:48:44.320
man, and I you're putting out
so much valuable content that it's going
653
00:48:44.360 --> 00:48:46.639
to help a ton of people.
So I really appreciate what you're doing,
654
00:48:46.679 --> 00:48:51.000
because this is the hard part.
Yeah, man, Hey, I appreciate
655
00:48:51.079 --> 00:48:53.159
the encourage me do. That's awesome
in your ride. It is tough and
656
00:48:53.239 --> 00:48:58.480
it's tough to get started there at
the beginning because well, in my in
657
00:48:58.599 --> 00:49:01.239
my you know, my little situation
when I was like man, I do
658
00:49:01.320 --> 00:49:04.760
I want to do a show,
Don want to create content at all.
659
00:49:04.920 --> 00:49:07.719
was always where other people going to
think? And really I learned. One
660
00:49:07.760 --> 00:49:12.559
thing I've learned been is like nobody
thinks about me as much as I think
661
00:49:12.599 --> 00:49:16.639
they do. So I just sit
recording, go it recalls out, comes,
662
00:49:16.639 --> 00:49:22.280
out, you know, yeah,
it's it's not. You're doing your
663
00:49:22.280 --> 00:49:27.159
best. I'm doing my best.
You know, we have good intentions.
664
00:49:27.199 --> 00:49:30.239
You know, you can't go wrong
with that, man, and yeah,
665
00:49:30.280 --> 00:49:35.320
I'm just I'm proud of people like
yourself that are that are showing up and
666
00:49:35.360 --> 00:49:38.559
doing the work, and that's what
we're aiming to do. A performance medicine
667
00:49:38.599 --> 00:49:44.760
as well, and I'm just excited
for where you're going and I'm just super
668
00:49:44.840 --> 00:49:47.760
thankful and grateful that you had me
on today. Yeah, man, absolutely,
669
00:49:47.760 --> 00:49:52.400
anytime, Ben I'm sure we'll have
you on again to get some updates
670
00:49:52.400 --> 00:49:54.119
and and maybe will near it out
on like software and all that kind of
671
00:49:54.119 --> 00:49:58.079
stuff later, because we were before
the call. We were like getting into
672
00:49:58.079 --> 00:50:00.320
it. So, man, I
really appreciate you. You know I'm a
673
00:50:00.360 --> 00:50:05.239
big Fan of yours, your family, you guys have always been close to
674
00:50:05.360 --> 00:50:07.400
you know, close to my heart
no matter what. And I'm going to
675
00:50:07.400 --> 00:50:09.360
have I'm have your mom on just
talking about her new book and kind of
676
00:50:09.400 --> 00:50:14.360
I mean she's like a super creator, so she's and talk about nerding,
677
00:50:14.480 --> 00:50:17.760
nerding out like my mom. What's
been the most shocking thing about all this
678
00:50:19.760 --> 00:50:24.480
is her thumbnails on Youtube are insane, like they are so good. I
679
00:50:24.519 --> 00:50:30.360
have, I've shown them to like
actual people who their job is to create
680
00:50:30.360 --> 00:50:35.920
thumbnails for Youtube and they're like your
mom's. thumbnails are like professional, and
681
00:50:36.079 --> 00:50:39.519
I'm just I'm so proud of her
for doing what she's doing and I can't
682
00:50:39.559 --> 00:50:43.280
wait for her to be on the
show next week. But you have to
683
00:50:43.320 --> 00:50:46.360
mention to her that you're proud of
her for a thumbnails because she puts in
684
00:50:46.440 --> 00:50:50.920
the time on them and they are
their phenomenal. All right, I'll definitely
685
00:50:50.920 --> 00:50:52.920
mention it, because I didn't notice
those. I think I actually pulled your
686
00:50:52.920 --> 00:50:57.880
picture from a thumbnail or something.
Yeah, yeah, I think I did
687
00:50:58.039 --> 00:51:00.760
so well then, I appreciate you
so much, man, it's been awesome.
688
00:51:01.800 --> 00:51:05.840
In real quick how do we find
performance medicine? Like, where can
689
00:51:05.880 --> 00:51:08.519
people find your youtube channel and all
that kind of stuff? Just if you
690
00:51:08.559 --> 00:51:13.639
if you go into Youtube and search
performance medicine, our channel will show up
691
00:51:14.599 --> 00:51:20.599
and I think on Instagram we're at
performance medicine tea in for Tennessee and our
692
00:51:20.639 --> 00:51:27.440
website is performance medicine dotnet and that
has links to everything and our Podcast,
693
00:51:27.480 --> 00:51:30.800
the Commons in Sind and outside the
box, or both, on all the
694
00:51:30.840 --> 00:51:37.440
different podcasting platforms. But the youtube
is the kind of host everything. That's
695
00:51:37.519 --> 00:51:42.280
kind of the the channel that we
put all the different shows on. So
696
00:51:42.320 --> 00:51:45.880
that's probably the best place to go
would be youtube searching for performance medicine.
697
00:51:45.920 --> 00:51:49.639
Okay, awesome, and you guys
have a live show tonight. So if
698
00:51:49.639 --> 00:51:52.519
anybody wants to get a glimpse of
what been and his team do over there.
699
00:51:52.599 --> 00:51:57.320
Him To dad and go check them
out and it's as seven PM eastern
700
00:51:57.360 --> 00:52:00.920
time. Is that right? That's
right. That's why size seven PM,
701
00:52:00.920 --> 00:52:06.039
where Youtube and facebook and all the
different places you can go live all the
702
00:52:06.039 --> 00:52:08.079
fun stuff. Man, will Ben. I really appreciate you coming on.
703
00:52:08.119 --> 00:52:10.840
Man. It's been a tree and
I'll chat with you later. Man.
704
00:52:10.920 --> 00:52:14.559
Thank you so much, relly.
Thanks so much, man, love your
705
00:52:14.599 --> 00:52:15.519
brother. I'll see you soon.
All right, man, need to see
706
00:52:15.559 --> 00:52:20.079
you. All right. There you
go, guys. That is my friend,
707
00:52:20.119 --> 00:52:22.920
been rodgers from performance medicine. What
what a good dude. Just been
708
00:52:22.960 --> 00:52:27.960
at it, being grinding. Love
the story behind it. So go check
709
00:52:28.000 --> 00:52:30.400
them out. Performance Medicine. There
can be live tonight. I learned a
710
00:52:30.400 --> 00:52:32.440
lot of medical stuff, maybe stuff
I need to know, maybe stuff I
711
00:52:32.440 --> 00:52:36.719
don't need to know, from watching
their live streams and watching their show.
712
00:52:36.840 --> 00:52:39.280
So they're they're out here, they're
doing it. It's awesome. Really appreciate
713
00:52:39.320 --> 00:52:44.079
you joining me. If you're watching
on Youtube, hit that subscribe button.
714
00:52:44.159 --> 00:52:47.079
If you're listening on the PODCAST,
hit that follow button, leave a rating
715
00:52:47.079 --> 00:52:52.119
and review wherever you can and then
join me tomorrow two PM Eastern time.
716
00:52:52.159 --> 00:52:57.840
I'm be talking to my friend John
J Wili men him on clubhouse. Super
717
00:52:58.039 --> 00:53:01.760
Nice Guy. He's eighteen year radio
host, been a podcaster since two thousand
718
00:53:01.760 --> 00:53:07.119
and seventeen. has grown a massive
audience for both his radio show and his
719
00:53:07.239 --> 00:53:09.079
podcast, and he's gonna be talking
to us about how do we get our
720
00:53:09.119 --> 00:53:13.760
podcast syndicated on Radio One? How
do we either build a podcast to do
721
00:53:13.800 --> 00:53:15.800
that or how do we take our
current podcast and do that? We're going
722
00:53:15.840 --> 00:53:19.679
to be jumping in with him tomorrow. So if your podcaster or you know
723
00:53:19.719 --> 00:53:22.559
a podcast or a live stream or
concert whatever, if you're creative, you
724
00:53:22.719 --> 00:53:25.079
to get some inspiration, motivation,
all that fun stuff. So come join
725
00:53:25.199 --> 00:53:29.719
us tomorrow, two PM Eastern time, as we talked to my friend John
726
00:53:29.760 --> 00:53:34.159
Willie about getting syndicated to radio with
your podcast. Until then, go hit
727
00:53:34.199 --> 00:53:36.800
the record button, go create something
great and we'll talk to you soon.
