Transcript
WEBVTT
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Now here's something we all can really
like. You're listening to creating daily.
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There's something wrong with you. You
know that because you and I are like
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a mullets. It is the is
the business, so he's the front part
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of the haircut and then I'm the
party in the back. I think they're
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hilarious. Speaks to me. It's
like he's saying what I'm thinking. What
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is going on everyone? Welcome to
another episode of creating daily. I'm your
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host, Billy Thorpe. On today's
episode where you be talking about how do
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you build your podcasts community, not
just your podcast audience, but your podcast
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community. I believe there's a big
difference and I'm going to see if my
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friend Kane Baron does as well.
Kane is phenomenal Podcaster, phenomenal coach,
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mentor and Actually helps run one of
the largest independent podcast agencies in the UK.
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So he's got a lot of knowledge
and helped, I think, launch
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over a hundred and fifty different podcast
in his career so far, maybe even
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more, but that was the the
bio that I read. So I'm really
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excited for him to come on here
in just a few minutes. But before
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he does, I do have a
couple of segments lined up, but before
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I do that, I want you
to hit that subscribe button wherever it is
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closest to you. If you're watching
on bullhorn, if you're watching on Youtube
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or if you're listening to this replay
on a podcast player, find that follow
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button and and hit that fall button. Subscribe to the channel, as we
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are bringing on creators of all kinds
to inspire you and your Creator journey every
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single day, well, Monday through
Friday, to of eastern time to be
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exact, and you can join us
a live or I upload the episode shortly
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after, but make sure you hit
that subscribe button so you get notified of
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that and already get somebody over here
in the chat. What's up? The
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hat is back from Sid Meadows.
Yes, said the hat is back.
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It's not backwards, though, and
anytime we wearing a hat, just so
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you guys know, it's because I
probably need a haircut or I'm just having
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a bad hair day, or I
really just don't care. Maybe that's it
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as well. All Right, anyway, enough of my shenanigans. Let me
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get over a tool time. What
it's toll time, with creating daily all
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right, so on this segment.
I always share like a tool or software
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or something that I use as a
creator and he I don't know if you
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can really see this in the screen
or not, but these are the sure
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see two hundred and fifteen pros.
These are wired earbuds in the earbuds I
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use every single day. I wear
these things for hours and hours and hours
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and they're super comfortable. They did
take a little time to get used to,
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but you can get them on Amazon, I think. I think the
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price right now is like eighty nine
bucks or something like that. But go
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to one sheet dot pro Billy Thorpe. You can see my affiliate linked there
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because, as you guys know,
that's one way to monetize. And you
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can see these are the black ones
and the pretty awesome. I probably would
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have got the clear ones because there's
people I know that have the clear ones
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and I'm like, Hey, put
your headphones on there, like, dude,
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they're here, and I'm like,
Oh, I should have got those
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because you wouldn't be able to as
wearing headphones. So anyway, all right,
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so that is my total time for
you. Now we'll ship over to
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some creator highlights. Creator highlights.
No cooking necessary. And no assembly required.
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It's got to be funk all right. Today's creator highlight is brought to
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you by my friends over at mayving
coffee. So you can ditch it old
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brew that you got that it's probably
cheap and gross for you it. Check
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out Maven. These guys are crushing
it. This is small batch Columbian coffee.
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I talked about him all the time. They are amazing, all right.
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So that's all I can say about
that, and I'm not really.
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I would not come call myself like
a coffee SNOB, but actually, if
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it wasn't for Maving, I probably
woldn't be drinking coffee because I honestly didn't
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like it before. But check it
out. It's super good. I know
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said over in the chat has had
it, so please, said, drop
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all your your good reviews there in
the chat. Now, today's creator highlight
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goes to my friends Chris Stone and
Jim Fuse. They are Amazon. They
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do a lot of creator creator stuff, but their Amazon live creators and they're
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literally helping people overcome the fear of
gear, and they're doing this through different
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types of interviews and creating different types
of content over on Amazon live. Now,
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if you're not familiar with Amazon lives
creator, you should go check it
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out and if you have audience is
big enough, it is a fantastic way
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to make some additional revenue every single
day. I make revenue over there every
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single day and I followed duel castors
and I just copy what they do because
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they crush it and they're doing a
fantastic job. So go check those guys
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out. It's deal casters dot live
and you can see their channel, you
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can see their pay and all that
fun stuff. Super, super great guys,
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super great content creators as well.
And here's what I often say is
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success leaves clues. So go find
some people that are crushing it and whatever
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it is that you want to crush
it in and follow what they do and
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make it your own. All right. So I won't get into like just
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you get what I'm saying, all
right. So, but anyway, now
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let's move right on because I'm excited. I got I got my friend cane
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on in the in the wings here, and he's going to come on.
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We're going to talk about building your
podcast community. So, without further ado,
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Kane, what's going on, my
friend? How are you? I'm
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good. How are you? And
I'm doing good. I kind of black.
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I don't even know. I have
segments before I blast them as fast
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I can. I drink too much
coffee and then I go sporadic on it.
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But anyway, probably not good drying
my good stuff. That may even
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coffee, man, is so good. It is so good. Anyway,
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I'll get off of that, man. Yeah, well, thank you for
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having me. I appreciate it.
Yeah, man, well, I met
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you in Clubhouse, or we met
Unclove House, I should say. You
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guys run rooms over there. I
believe every Thursday morning my time, because
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you're in the UK's IT TO PM
UK Times. I think that's nine am
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Easton. Yeah, I believe.
So, YEP, so, man,
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it is. Is a good time
over there. You guys are always bringing
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the value. You, your partner, Tom I can't remember the other general's
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name that's in the middle of you. Yes, Alex, there we go,
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there we go. But yeah,
you guys are always crushing it in
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doing a great job, and so
you actually in treat because you're talking about
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building a podcast community. I believe
it's a couple weeks ago now in I
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was in the process at that time
of launching membership and so you guys have
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touched on that a little bit as
well and I was like man, I
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got to have you on the show
and also really dive into the subject.
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So I guess my first question for
you, and not that this is like
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a q and a, will just
kind of have a conversation, but is
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there a difference in an audience,
in a community or in your mind,
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or they the same thing? Yeah, that they're definitely a different thing.
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The words can be used interchangeably and
I've probably been made that mistake, but
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they are definitely a different thing.
You know, you can have an audience
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that people just observe you, but
a community is something much deeper than that
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and I think it's reciprocal because it's
so easy, especially as a podcast,
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to where there's no there's the reviews, but there's no comment section and there's
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no live element. There's you know, there's no back and forth, there's
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no you know, all you see
is download numbers. I think it's very
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easy just to have an audience,
but I think it becomes a community when
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you go that step further and you
start being reciprocal and you're building a place
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for them to congregate. Whether that
is a you know, a discord server
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or facebook group on a premium content
site, which I'm sure we'll talk about,
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because that's how I would do it
and I recommend everybody to. Of
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It is is having an actual paid
for community. But there are hundred percent
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a different thing. Gotch it's so
so you in your experience, and I
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know you guys have launched I said
a hundred fifty, I think that's the
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last thing I read. Maybe more
now. You know, I'm sure it
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goes up every day. Yeah,
but in your experience of launching those,
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how many of those people have you
helped launch communities for? Or is that
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it? Is that a part of
your packaging? Is that what you've put
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in there? Yes, so it's
a pretty new thing that we've been doing
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for sort of our wider clients and
our wider community. So it's something that
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as an agency, we've been doing
on sort of the small scale for,
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you know, just a couple of
people for about two or so years.
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Okay, actually just in two thousand
and twenty end of two thousand and twenty
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one. We've now started doing training
and actually take over it for our clients.
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So it's something that we've been preaching
you know for ages and so you
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know you should really do this,
you should really do this. This is
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how you do it. But a
lot of our clients, you know,
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the outsource in the production of that
podcast to US anywhere that they're busy people,
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their family, people there, their
own businesses, whatever. So we
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finally sort of put in the infrastructure
to be able to run all that for
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them. Our chosen site is patroon. You know it's got a lot of
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brand trust. People know what Patreon
is, but you know there are other
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membership sites available. So when you
talk about platforms me, I know you
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talk about Patreon, I know you're
talking about Um, maybe buy me a
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coffee or whatever, but is there
a step before that? Like should I
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immediately start asking people like to pay
me for additional content, or should I
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start like a facebook group or a
discord and like kind of, you know,
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for lack of a better term,
like funnel people into a community,
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get to know them better on a
personal level and then make an offer?
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Or should I just go right out
the gate like Hey, what's up?
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Here's my new podcast, by the
way, here's my buy me a coffee,
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like, sign up for a membership
like which strategy. Should I go
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after there? Neither is. There
is the answer. So, so you
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don't want to build a free community
because then it's you're just cannibalizing future sales.
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Okay, you know. So it's
sort of like when apple released the
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first Macintosh, if there was giving
out like free ipods, you know,
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it is later on down the line. So I say you can build a
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community ish through audio, only three
podcasting, by reading out your reviews,
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asking people to leave reviews, you
know. And so the end of my
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episode, or sometimes at the beginning, and I will ask people to leave
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a review and put an episode that
they'd want me to cover. So I've
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got the PODCASTS podcast. So I
do educational content for creators, similar to
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you. I'm people might ask specific
questions that are, I need a review
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on this microphone or this editing software
or how do I get guess, how
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do I monetize whatever, and I
can just read out that comments and Oh,
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hey, you know, billy's asked, what's your favorite to my sis?
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Or how do I scale my show? So I go, you know,
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the beginning of that episode shot out
by this episodes. For you,
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we're going to talk about scaling up
your podcast audience. Okay, so you
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can sort of, you can build
that back and forth, but then your
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communisty, your community, should always
be paid for one. It's really high
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value to your audience, so you
might as well monetize it because it is
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a product that they want. It
is valuable to them. So I think
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a lot of people shy away from
doing a premium content model because of imposter
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syndrome. They think, you know, who's going to pay me for that?
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You know, why? Why should
I charge people for that? It
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is valuable. So do pay,
you know, do charge for it,
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but I would say, you know, six months in you can start doing
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that. You can definitely start having
your premium content models. First of all,
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it takes time to build up.
You know, your first six months
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you might only have one hundred people, two hundred people subscribing, yea,
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but then, you know, the
the year after that that goes up to
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a thousand people. You know,
it does compound. So really, to
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the short of it, to answer
you question is, don't give away your
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community at the beginning, folcus,
on building your audience. Then, once
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you build your audience, convert them
into being in the community. Okay,
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that's a good takeaway. I like
that approach to build. So first of
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all, start that community building from
day one. As far as in you
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creating interactive segments on your show.
I think this is hugely important and I
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think for my fishing show we probably
did this, but it is actually probably
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by just mistake. It was probably
just by listening to other, you know,
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podcast host that I was learning from
and hearing them do it, and
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so I just really, you know, with nothing in my mind of any
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return on that investment. I would
just do that like hey, leave us
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a comment, leaves a rating,
leave us a review. And one thing
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that we started doing early on as
well as we set up a buy me
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a coffee, but it didn't have
any membership stuff, no monthly commitments.
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It was just like hey, if
you enjoy this content and you want to
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support us as creators, feel free
to buy us a coffee and, by
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the way, when you leave a
comment, tell us what you want to
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know about on the show. And
so we were able to generate one revenue
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and then too, that engagement portion
that we are missing, like with this
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live stream, where I can say
hey, guys, leave a comment or
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whatever, and we can engage live
versus they're going to listen to this three,
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four or five weeks after I recorded
or whatever for my fishing chow.
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So I love that idea, man, to really keep that and have a
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purpose behind it, because often times
I think it's podcasters were just like I
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just want them to hit that followed
up mass and you to hit the follow
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and give me a review so I
can get some you know, I can
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get some clout in the podcast world
of of being you know whatever. But
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Man, I love that, Kn
that you said like start it from the
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beginning of creating and curating that conversation, because that is, in my opinion,
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the difference between a community in an
audience. A community is that conversation
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back and forth. In an audience
is just listening to me and kind of
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observing, you know, observing at
their at their will. So so,
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all right, so we're talking about
building that engagement a little bit. So
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how do you think that all level
deeper? So you've been doing this for
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like six months now. You're at
the six month mark. Maybe you guess
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to me that you have three or
four hundred subscribers. What's my next step?
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Straight away, I would create an
APP, an add for your own
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show. So, you know,
forget sponsors for now, and you hurt
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me. You hurt my heart.
Man, you hear my heart, we
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say for you said an I.
Yeah, I know. That's why I
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now. But sponsor your own show, because this is the way that I
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personally see it, whether it's right
or wrong, is you'll make a lot
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more money renting out like space,
you're were in a state, to your
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clients rather than somebody outside finding a
sponsor that you know only some of the
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audience might have synergy with. So, for example, you know, I
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could get sure or zoom. You
know all these audio hardware brands that do
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podcast equipment and audio equipment. Yes, they could sponsor my show and they
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might be useful to a lot of
my audience. But what if everyone,
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everybody's really bought their first lot of
equipment? But then actually, you know,
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there's not going to be huge Roi
therefore the sponsor, and therefore they
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might not sponsor me for a lot
of time, like continuously, whereas every
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single one of my listeners likes me, otherwise they wouldn't be listening. They
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get they see value and the information
I give them. So I'd weigh rather
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pay or have them pay me.
So five pounds, ten pounds every single
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month, or you know, whatever
currency you have, every single month for
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more information. Because a microphones great, and you know, they could buy,
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you know, a my microphone,
a recorder, a ring light,
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whatever, and then they only need
that once. Yeah, but the information
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on like, how do I continually
let level up? How do I make
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sure I'm making the most money,
I'm being the most time efficient, I'm
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market I'm on all the new platforms, I'm in the know. Well,
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actually, the informations way more valuable
and therefore they're more likely to pay for
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it, and that's my opinion and
what I've seen from my experience. So
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I would produce an ad, a
really high quality add for about twenty seconds.
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There's a mid roll goes in the
beginning of your show, you know,
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just one. You record once and
then you can, you know,
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keep using it, which is essentially
the buy me a cup of coffee pitch.
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Yeah, something along the lines of
luck, Hey let if you enjoy
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listening to this show and you want
more content and you want extra access to
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me, then for the price of
a cup of coffee, you know,
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five dollars a month, you'll get
an extra episode each week and you get
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access to my close facebook group where
I do a live Qa every month where
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I guarantee I asked answer your question. Or, for five dollars a month,
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go to you know, bit do
y for Slash Canes podcast and you
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know, put the link in all
of your show notes and just put that
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every single episode that you do.
You could run a launch promotion, which
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I know you did really successfully,
to get those earlier doctors reward your your
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loyal fans for taking action. Always, always encourage that. But that sort
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of the first step, and it's
pretty simple. Just produce effective twenty two
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ad saying why people should join your
premium te level, what are they going
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to get, and then leave it
at that. That's the STATU yeah,
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yeah, okay, that's that's really
good. You know, I always think
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they're too now that I've done both. So in the beginning and when after
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sponsors. So that was that was
the goal. I knew I had just
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had this niche audience, a more
pure on it, which I know I
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get like all this fifths on models. Doesn't fit some model. So I'm
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not, I'm not the end all
exponsor guy. However, I mean a
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lot of money off sponsorships and we've
built a lot of amazing relationships with those,
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with those sponsors as well. And
so for us it was a little
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bit of the opposite. It was
a little bit of go get the sponsorship
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relationships, build their line of revenue
first and then phase two. Is Now
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just a couple few week or actually
three weeks ago today. Hey, we're
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going to launch this membership in that
we've had over a hundred, sixty something
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people sign up, and it was
that, I believe, over and we
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probably could have done this way earlier. I mean I think to your point,
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it's like, you don't have to
wait twenty four months like we did.
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You can it's literally been twenty four
months since we launched our first podcast
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and now we're on episode three of
our additional content. I'm like, man,
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we probably could have done this six
months in and been building over the
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last year and a half, versus, you know, now trying to go
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okay, cool, let's let's get
people in. So, yeah, I'm
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with you on that. Man.
If I could, if I could rewind
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the clock a little bit, I
would have started way earlier, just making
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it an offer. And but I
definitely think it has to do with like
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bandwidth to man. So so let's
talk about that for a minute, because
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I think a lot of podcasters are
probably like yeah, Dude, I love
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to get paid, I'd love to
do this, but it makes us all
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look like idiots if you start something
and you just don't show up. And
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I know a lot of people reach
out to me about other shows that are
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like hey, do you know this
guy, because I'm paying for Patreon and
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he's just not doing what he said
and I'm like, just cancel your patreon.
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I don't know. So let's talk
about that for a second. How
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do you balance? How do you
balance that and how do you vet a
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podcast to say hey, are you
ready for membership? How would I do
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that? How would I qualify my
own show? That's my question. Well,
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that's actually a really good question as
a really good point, and I
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was discussing this on the room you
as we were in together earlier in clubhouse,
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talking about sponsorships. Great, and
you'll see why a lot of big
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podcasters do sponsorship because they are busy
people and they would weigh rather. I
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know, maybe it's twenty percent,
maybe fifty percent less, but just get
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a sponsor and they have to do
no work at all, whereas a premium
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content you know you're going to have
to build a community, going to have
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to engage in that community, at
least at the beginning. You're going to
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have to create extra content and it
you know, twice as much work,
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if not more so. In terms
of am I ready don't know there's an
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exact science to it. Do you
have enough hours in your diary? What's
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the minimum requirement, I believe,
to having a premium content model for most
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people, and that, I'll tell
you. A caveat the moment is a
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bonus episode of content. It least
every fortnight, every other week, but
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probably ideally if you could do an
extra piece of content for your audience every
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single week for say five dollars,
ten dollars a month. That's what you
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should be aiming for now. At
the caveat is some podcasters will do a
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remove the ads, which I like, for you know, two dollars,
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three dollars per month. That's genius, because you then getting paid by the
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sponsor and the premium content model so
that, for example, you know,
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Joe Rogan wanted that the biggest podcast
on a planet. You like ten minutes
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in before he ever, you know, he just starts talking. Now there
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are he is. His is sort
of a bad example because it's right at
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the beginning. But there are some
podcasters that have two sponsors and they do
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preroll, mid roll, another mid
roll. Probably that's your favorite podcast.
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Two pound a month for, let's
say they their episode sixty to ninety minutes
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every single week. That that's a
good deal to remove those ads uninterrupted.
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So when I'm driving all I'm getting
is the content I like, not getting
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pitched by square space or whatever it
may be. So that's really good.
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But that that's that's a harder cell. That's easier when you're a big podcast
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and you've got big numbers, because
it doesn't bother enough people for it to
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change. So we spoke about this
early. So industry wide, five to
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fifteen percent of people that listen to
your podcast for free will convert. However,
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that's normally because you've got a good
stack, you know, doing bonus
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episode, you've got a community doing
discounts on Merch or whatever it is you
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doing in person events. Yeah,
I would suspect, and I haven't seen
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in data on it, that removing
the ADS is the amount of people that
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subscribe pots solely for that reason's quite
short and not sure, but it's quite
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small. Yeah, so I would
say, do you have enough time to
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do one extra piece of content to
this aim, if not higher standard as
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your podcast every single week as a
bare minimum? If you can do that,
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you can have a premium content model. Yeah. Well, when you
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build a community within your premium content
model is a lot of work. At
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the beginning. You know you're doing
the conversation, you're engaging with people,
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you're answering questions because you want them
to feel valuable. I actually recommend when
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launching a community, perhaps you let
thirty fifty people in for free or a
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heavily discounted rate so that the community
is more engaging and it's fuller, because
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you know you don't want to pay
five pound a month for, say,
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discord server or facebook group. That
one post per week is put in there
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because you know you're going to get
buyers remorse and you're going to councel.
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You know nobody wants as sucks.
So, but the benefit of having a
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community in a premium content model is
after a few months, once you and
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yours is probably already there with the
amount of people you've got subscribed, because
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people will be engaging with each other
and say, I ask a question and
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then, you know, billy,
you don't even see it that one of
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your community members answers it and then
the same thing happens next week and the
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same thing that can happens next week. All I'm saying is I'm getting so
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much value out of this group.
But because it's got your name on the
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door, I'm even if you're I'm
not talking directly to you, but your
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community is serving me as another community
member. Then I'm seeing so much value
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coming from billy. Yeah, and
I will continue to pay billy. So
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that's what I love about communities.
Yes, it's a bit work up front,
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but sort of down the road you
don't really have to sustain it.
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It's self sustaining. So as long
as you can commit to doing extra content,
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you know every week or the week, then that's enough to do a
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premium content more doing everything else is
kind of self sustaining. Got You,
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00:24:21.920 --> 00:24:25.519
man. Yeah, that's it.
I'm always about frequencies. So the more,
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the more frequent that you can show
up, the more opportunities you have.
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And this is with you know,
and I specialize more in sponsorship strategy
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and how to get sponsors and how
to land the right sponsors for your show.
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I'm not the mattress. You'll never
hear a casper mattress add or any
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that crap on my podcast because it
just does I mean, sure, everyone
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sleeps on a mattress, but that's
not why they came to my show.
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And so we really keep it niche, you know, specific. So when
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you're talking about building these packages,
you know, I heard some really good
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ideas in there, because because one
thing that we've done as we've started out
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very small, very minimal, like
we're just delivering an additional show, like
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we don't even have a community membership
spot, like they can't. There's no
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commenting, there's no engagement with us, there's none of that stuff. It's
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just here's this piece of content,
that is it. And then as we
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grow and scale the group, then
we plan on adding some additional things in
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there. So what have you seen? That works really well, because I
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wouldn't pay two bucks not to listen
to adds when I can hit the fast
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us for thirty seconds button a couple
times. And you know, for me
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I'm like, I don't really care
because I'm not. I'm listening podcasts where
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I can reach my phone typically,
but I would be intrigued if I was.
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If keens, like hey, if
you're like a billy, subscribe and
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now you get a twenty percent discount
on my merge, five percent discount my
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services or whatever. Now I'm a
little bit more intrigued. So talk to
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me about some of the packaging that
you've seen that that's really worked. Yeah,
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so I can give you a like
an example of exactly what I would
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do for my podcast. So,
for example, so I've got a podcast
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for Creator, similar for podcast has, so similar to you. So what
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I could do, for example,
is a five pound a month tier.
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Would be a bonus episode per week
and you can always just throw in remove
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the ads, because you know,
it's like an extra. It's an extra
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bullet point you can put on the
stack that, even if it doesn't affect
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everybody, it's still a nice to
have. So for five pound a month,
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extra episode per week, I removes
the ADS ten a month, you
392
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know as above. But you'll also
get access to my community, so whatever
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that may be, a whatsapp group, facebook group, discord server. Generally
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I'd pick a closed community where you're
able to go live and do live elements
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as well. It's really valuable.
So probably not WHATSAPP fifteen pound a month,
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you know, as above, but
you'll get access. You could pick
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what episode you want me to do. So once a month or whatever,
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or once a year you get to
choose an episode that I would definitely do.
399
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And as well as that, I'll
do a monthly Qa. What I
400
00:27:11.279 --> 00:27:15.359
guarantee? I asked answer your question. And then a twenty five pound a
401
00:27:15.359 --> 00:27:22.519
month tier could be something like discounts
on my training products and services, you
402
00:27:22.559 --> 00:27:25.920
know, as well as everything above, as well, as you know,
403
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once a year or twice a year
meet up. And then a hundred fifty
404
00:27:30.640 --> 00:27:34.359
pound a month tier, everything else, but also you get training with me
405
00:27:34.440 --> 00:27:40.920
once, one to one, once
per month. Okay, and so and
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that's sort of a tear that I've
seen work quite well and we look after
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health and safety podcast, where their
tears started. Twenty seven pound a month
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00:27:48.720 --> 00:27:53.640
and it's a community. It's just
a closed community where they get one cool
409
00:27:53.640 --> 00:27:57.079
with the host per week, per
month, which is half an hour,
410
00:27:57.119 --> 00:28:03.640
and they do one virtual event like
live stream each month, which is normally
411
00:28:03.720 --> 00:28:07.160
just a couple of hours which is
a masterminding session. So they're the keynote
412
00:28:07.440 --> 00:28:11.960
and also they just mastermind with each
other. Don't know exactly what they're talked
413
00:28:11.960 --> 00:28:15.200
about because I'm not health and safety
professional, but he's managed to fill it.
414
00:28:15.200 --> 00:28:21.440
So it's just a really nice guy
from Peterborough, squam from, which
415
00:28:21.480 --> 00:28:25.559
is a really small city in the
UK, and he has some of the
416
00:28:25.559 --> 00:28:32.279
biggest executives from people like Caterpillar,
like billion dollar companies, and our construction
417
00:28:32.319 --> 00:28:37.160
companies and things like this. And
now'll pay twenty seven pounds upwards to essentially
418
00:28:37.160 --> 00:28:41.359
be in a facebook group, get
a thirty minute cool once per week,
419
00:28:41.400 --> 00:28:45.519
per month, sorry, and a
mastermind session once per month. So now
420
00:28:45.559 --> 00:28:48.680
this all go ahead? Well,
well, I was going to just chime
421
00:28:48.759 --> 00:28:52.559
in here for a second ask this
question, because I guess it depends on
422
00:28:52.599 --> 00:28:56.119
your bandwidth, men, because you
know, we signed a hundred and sixty
423
00:28:56.119 --> 00:29:00.359
people in our membership already. I
don't imagine I'm jumping off. I don't
424
00:29:00.440 --> 00:29:03.119
imagine I'm answering a hundred sixty questions, you know, not that I would
425
00:29:03.160 --> 00:29:07.000
be the one answering them anyway in
our situation, but I mean that's a
426
00:29:07.039 --> 00:29:10.960
lot of interert action for a live
stream per month. So I guess you
427
00:29:10.960 --> 00:29:15.240
got to kind of look at your
can these packages change over time, like,
428
00:29:15.279 --> 00:29:18.759
because maybe you start out with ten
people and maybe a call a month
429
00:29:18.799 --> 00:29:21.799
for ten people is nothing, but
then you get to a hundred, two,
430
00:29:21.880 --> 00:29:23.160
three, four, five, six, hundred people and then you're like
431
00:29:25.119 --> 00:29:26.799
okay, now I'm smoked, like
how do you? How do you handle
432
00:29:26.839 --> 00:29:30.759
that? Yeah, so that's why
I'm sort of, in my first example,
433
00:29:30.839 --> 00:29:34.559
stacked. The access to me was
a hundred fifty pounds, because you
434
00:29:34.599 --> 00:29:40.400
know, rarely is somebody going to
pay that and somebody who's willing to pay
435
00:29:40.559 --> 00:29:42.839
that. So just price some mountain. Just price basically, yes, amount,
436
00:29:42.839 --> 00:29:49.119
I'm so Gotcha. Just always have
lower tears. Should always be prerecorded
437
00:29:49.160 --> 00:29:52.839
stuff or if it's live, it's
going to be one too many. Okay,
438
00:29:52.880 --> 00:29:56.119
okay, yeah, man, that
makes sense, because I was interthing
439
00:29:56.279 --> 00:29:57.839
like Callie, I need because we
only have one package. I'm sure we
440
00:29:57.880 --> 00:30:02.039
need more of them. So in
there like live event, no problem,
441
00:30:02.160 --> 00:30:06.279
QA, with everybody gets your question
answered hundred percent, like no way,
442
00:30:06.319 --> 00:30:07.960
but that makes sense. If that
was the a hundred and fifty dollar,
443
00:30:08.240 --> 00:30:11.960
you know, package deal or whatever. So all right, cool man.
444
00:30:12.000 --> 00:30:15.640
This is great, man. I
think this is a lot of great ideas
445
00:30:15.640 --> 00:30:18.160
and just real quick while people are
tuning in, this is my friend Kane
446
00:30:18.160 --> 00:30:21.480
Baron. I've for whatever reason I
haven't put names on the screen. I
447
00:30:21.559 --> 00:30:23.599
should probably do that. So easy
fix. But you got a lot of
448
00:30:23.599 --> 00:30:29.480
people, you know, chatting over
here in the comments. Said said Real
449
00:30:29.559 --> 00:30:32.319
quick. He just says hey,
I just fast forward through them. He's
450
00:30:32.319 --> 00:30:36.519
talked about when you're talking about ads. He I guess like, let me
451
00:30:36.559 --> 00:30:40.839
see. He said he saw somebody
do a three minutes worth of ads pre
452
00:30:41.119 --> 00:30:45.400
roll. That's a lot. Yeah, that's a lot. And the knees
453
00:30:45.519 --> 00:30:48.279
is over. You're talking about how
he hates you too bad. So he
454
00:30:48.319 --> 00:30:52.680
pays for youtube premium and he gets
a lot of ads on the TV,
455
00:30:52.839 --> 00:30:55.880
that kind of thing. So I
do think there is an argument to be
456
00:30:55.920 --> 00:31:00.680
made for content creators to, you
know, keep out the sponsorship deals,
457
00:31:00.799 --> 00:31:04.079
especially if they don't make any sense. I mean, my thing is ours
458
00:31:04.119 --> 00:31:07.640
makes so much sense for our show. It just becomes part, it becomes
459
00:31:07.680 --> 00:31:12.799
a segment of the show that just
flows like there's really it's very entertaining segment.
460
00:31:12.880 --> 00:31:17.240
Blah, Blah Blah. So I
think if you set it up right,
461
00:31:17.519 --> 00:31:21.279
like we're stacking both of these income
sources. We're not going, oh
462
00:31:21.319 --> 00:31:23.200
well, now we have a membership, we're going to cut our sponsor relationships.
463
00:31:23.759 --> 00:31:29.880
I'm actually looking at my membership content
going Oh, there's opportunity for broad
464
00:31:30.039 --> 00:31:33.920
to you by a lot of different
companies throughout because we're doing fishing reports and
465
00:31:33.960 --> 00:31:37.920
different areas, and that's a lot
of value because, you know, we
466
00:31:37.960 --> 00:31:41.839
have a hundred some people, but
they've downloaded those episodes like over a thousand
467
00:31:41.839 --> 00:31:45.880
times in a week. So it's
been pretty crazy to see that. You
468
00:31:45.920 --> 00:31:51.119
know, those kind of numbers for
that premium content. Definitely, and look,
469
00:31:51.160 --> 00:31:55.960
this is something that's I should be
clear that I sort of have my
470
00:31:56.079 --> 00:32:00.480
hierarchy of how I like to monetize
content, but the stack is the important
471
00:32:00.559 --> 00:32:07.400
thing. So I always refer to
your podcast as being an asset class and
472
00:32:07.400 --> 00:32:12.000
you can compare it to say,
let's say I'm invest in property, so
473
00:32:12.000 --> 00:32:15.279
I've got you know by to let
you know I'm renting it out. Like
474
00:32:15.400 --> 00:32:19.160
at best I've got one income stream. You know, a family is paying
475
00:32:19.200 --> 00:32:22.200
me rent each month for my house. If I've got a podcast, I
476
00:32:22.200 --> 00:32:27.519
can have merchandise, sponsorship, affiliate
links, Prom and content. People can,
477
00:32:27.559 --> 00:32:30.559
you know, get to know me
through my podcast and then come in
478
00:32:30.559 --> 00:32:34.240
by my products and services. Called
that trickle down revenue. You know that.
479
00:32:34.240 --> 00:32:37.960
That's five income streams that are just
all stacked and none of them conflict.
480
00:32:37.400 --> 00:32:42.160
Yeah, you know that. It's
like the perfect business. You know
481
00:32:42.240 --> 00:32:45.039
I I sit in my small room, I talking to a microphone and you
482
00:32:45.079 --> 00:32:49.200
got various income streams. Diversify Yourself. So like a hundred percent. I
483
00:32:49.240 --> 00:32:52.920
think it's really important that people build
their stack and you do want at a
484
00:32:52.920 --> 00:32:55.440
time. You know it takes.
It does take time to get up to
485
00:32:55.480 --> 00:33:01.119
that, but definitely having multiples really
important. And on your point of sponsorship
486
00:33:01.160 --> 00:33:07.119
opportunity within your premium content, absolutely. So it's not we don't have like
487
00:33:07.160 --> 00:33:13.039
a monthly premium content model, but
we have a podcast mastermind. So we've
488
00:33:13.079 --> 00:33:16.279
got we do online education for podcasters, got a PODCAST agency, we've got
489
00:33:16.279 --> 00:33:23.000
a mastermind. It's so easy to
sell a keynote slot on to that mastermind
490
00:33:23.119 --> 00:33:28.920
for many thousands of people because if
you've pounds or dollars, whatever it is.
491
00:33:28.960 --> 00:33:32.519
Sorry, because if you've got a
engaged group of people who are willing
492
00:33:32.559 --> 00:33:37.240
to pay to be in a community
and take time out of their day to
493
00:33:37.240 --> 00:33:42.400
spend hours listening to something on a
specific topic, for example, podcasting.
494
00:33:42.440 --> 00:33:46.480
If you put somebody like, like
I said earlier, zoom or sure actually
495
00:33:46.519 --> 00:33:50.599
reached out to zoom to talk about
sponsorship before they said no because we give
496
00:33:50.599 --> 00:33:53.559
them so much free promotion. So
Heyo. But you know, you can
497
00:33:53.599 --> 00:33:57.279
always get affiliate links, which is
fine. So we do have an Amazon
498
00:33:57.319 --> 00:34:04.559
affiliate program and links for some of
our commonly recommended microphones and things. But
499
00:34:05.160 --> 00:34:10.000
or a hosting site or an ad
agency or something related specifically to Podcasters,
500
00:34:10.599 --> 00:34:14.880
even when people have paid to be
there, you can still do a content
501
00:34:15.039 --> 00:34:19.719
slot from a company. They pay
to send one of their employees or they
502
00:34:19.760 --> 00:34:24.360
do it virtually to do a content
into an offer that that actually works really
503
00:34:24.400 --> 00:34:29.679
well. So I think that's something
that you could look into a sort of
504
00:34:29.679 --> 00:34:32.400
the the king of sponsorship. Yeah, man, I love it and I'm
505
00:34:32.480 --> 00:34:37.679
with you guys. I'm always about
stacking because you know, not everything is
506
00:34:37.719 --> 00:34:39.880
a hundred percent all the time and
I'm not going to put all my eggs
507
00:34:39.880 --> 00:34:45.239
into the sponsorship basket or the membership
basket or the merchant and that's kind of
508
00:34:45.239 --> 00:34:49.079
our three and I'm not gonna see
three phases because it might turn into five
509
00:34:49.199 --> 00:34:52.519
or six or whatever, but it's
sponsorship was our first deal. We were
510
00:34:52.559 --> 00:34:57.079
pretty confident we could go out and
just with the relationships we've already had in
511
00:34:57.119 --> 00:35:00.239
the industry. I should say that, you know, it's all relationship based.
512
00:35:00.639 --> 00:35:02.199
And then, you know, we're
when we're like, okay, let's
513
00:35:02.199 --> 00:35:06.280
build audience. Then we sort of
membership. Now we sort of membership.
514
00:35:06.320 --> 00:35:09.440
Maybe we'll monetize it, you know, a double monetize it or whatever through
515
00:35:09.480 --> 00:35:14.800
sponsorships of those different segments. But
then once we get that rock and roll
516
00:35:14.840 --> 00:35:20.039
and then it is now live event
opportunities, now merchandise opportunities, and that
517
00:35:20.159 --> 00:35:24.559
keeps building. But I do think
that in my limited experience of all this
518
00:35:24.639 --> 00:35:30.119
that the membership model is the most
scalable model I've seen so far. Would
519
00:35:30.119 --> 00:35:32.880
you agree with that one hundred percent? So this is one thing that's actually
520
00:35:32.880 --> 00:35:39.960
not talked about with sponsorship a lot
is that actually sometimes they have a top,
521
00:35:40.000 --> 00:35:43.960
they have a ceiling of how much
they're willing to spend on you.
522
00:35:44.079 --> 00:35:46.760
So they might agree at CPM,
but only up to a certain point.
523
00:35:46.840 --> 00:35:50.960
Yeah, you know and know everybody's
going to be interested in your content.
524
00:35:51.199 --> 00:35:54.719
On a planet with over seven billion
people, if you know, everybody technically
525
00:35:54.760 --> 00:35:59.440
could pay you five dollars a month
to get access to an extra episode,
526
00:35:59.679 --> 00:36:04.920
because there's no it requires nothing more
on your part. So there's an infinite
527
00:36:04.960 --> 00:36:10.000
ceiling on your potential earnings. And
then you you start adding extra tears.
528
00:36:10.039 --> 00:36:14.000
So, like you said, you've
only got one now that maybe you double
529
00:36:14.119 --> 00:36:17.280
the price and you add a community
element to it, while you do a
530
00:36:17.800 --> 00:36:22.320
know, like a maybe you don't
guarantee you wants everyone's questions, but you
531
00:36:22.360 --> 00:36:25.679
do a QNA or something similar to
this. Maybe it's more of a like
532
00:36:25.719 --> 00:36:31.639
a summit style, like lecturing ish, where you're just delivering content to everybody,
533
00:36:31.800 --> 00:36:37.159
and you double the price. And
then you double that price and you
534
00:36:37.199 --> 00:36:40.480
do some want to one stuff.
So yeah, that's why I like it,
535
00:36:40.559 --> 00:36:45.760
is because it doesn't matter how many
people you have, the fulfillment rarely
536
00:36:45.840 --> 00:36:50.280
changes, especially on those lower,
lower tiers. Yeah, man, I
537
00:36:50.280 --> 00:36:52.920
think you're a hundred percent on.
I like it. I'm learning a lot.
538
00:36:52.920 --> 00:36:54.559
That's why I was excited to have
you on the show to, you
539
00:36:54.599 --> 00:36:58.440
know, pick your brain, get
some more ideas, but then also send
540
00:36:58.480 --> 00:37:01.320
some people your way who are who
are struggling to you maybe even just get
541
00:37:01.320 --> 00:37:05.400
the podcasts off the ground and grow
it and all those kinds of things.
542
00:37:05.440 --> 00:37:09.400
So I do want to welcome some
people to to leave a comment, obviously,
543
00:37:09.480 --> 00:37:13.199
but then also ask a questions.
If you have a question of Kane
544
00:37:13.360 --> 00:37:15.679
will be here for a few more
minutes, just do a q calling and
545
00:37:15.880 --> 00:37:19.880
ask your question in the chat or
somehow. Just make sure I know there's
546
00:37:19.880 --> 00:37:22.760
a question there. And then also, if you're over on bullhorn, you
547
00:37:22.880 --> 00:37:29.079
can there's a question section in a
chat section. So we got we got,
548
00:37:29.119 --> 00:37:31.920
we got James Sky over here saying
hello. Let's see what let me
549
00:37:31.920 --> 00:37:35.039
give my mouth to work. Oh
yeah, what's a billy? Bullhorn?
550
00:37:35.079 --> 00:37:37.360
Can make it song. Okay,
I billy on bullorn. That will be
551
00:37:37.360 --> 00:37:39.079
a song, James, won't you
write it? And then he says ads
552
00:37:39.079 --> 00:37:44.400
can kill a podcast. I prefer
reads by host who adds a personal experience
553
00:37:44.440 --> 00:37:46.920
as well. Bill Simmons is good
at that. Yeah, I mean I'm
554
00:37:46.960 --> 00:37:51.320
always about those host read ads.
For sure. I think that's going to
555
00:37:51.360 --> 00:37:53.760
be the best thing for the Barsho
question. Billy. Yeah, go for
556
00:37:53.840 --> 00:37:59.079
it. What's your opinion on on
dynamic gods? Thus is baked in once.
557
00:37:59.840 --> 00:38:04.239
So I sell baked in ads because
one I don't want to deal.
558
00:38:05.199 --> 00:38:07.559
I don't sell CPN model. I
don't believe in CPM rates. I think
559
00:38:07.639 --> 00:38:13.880
CPM rates are for products that have
a shelf life and I bake everything in,
560
00:38:13.920 --> 00:38:16.159
so it doesn't have a shelf life. My contents evergreen, so it's
561
00:38:16.239 --> 00:38:20.360
there forever. It gets downloaded every
single month, and so I'm no,
562
00:38:20.559 --> 00:38:24.480
I don't have the administrative bandwidth to
go through and calculate numbers and send out
563
00:38:24.480 --> 00:38:30.440
invoices for eternity. So I do
a premium sponsorship model. I get paid
564
00:38:30.519 --> 00:38:36.119
once for a lifetime ad spend and
that's how I geared up and I've worked
565
00:38:36.159 --> 00:38:38.679
with small brands and big brands and
I just don't I mean we got our
566
00:38:38.679 --> 00:38:45.800
first tenzero sponsorship deal with four hundred
total downloads and and so I'm I'm working
567
00:38:45.880 --> 00:38:50.519
on a niche audience of pure audience, because if I can, you know,
568
00:38:50.519 --> 00:38:52.800
if I can come to you and
say hey, hey, Kane,
569
00:38:52.840 --> 00:38:58.320
I got a thousand podcasters listening to
my show about podcasting and that's who you
570
00:38:58.360 --> 00:39:01.639
do business with in I'm going to
recommend you, that is way more valuable
571
00:39:01.639 --> 00:39:05.079
than you spending that some amount of
money. Putting up a billboard, it's
572
00:39:05.119 --> 00:39:07.400
going to come down in the week. Putting up on facebook as going to
573
00:39:07.440 --> 00:39:10.679
come down to thirty days, you
know, being on a podcast where it's
574
00:39:10.679 --> 00:39:14.679
in there for seven days and it
gets, you know, forty eight thousand
575
00:39:14.719 --> 00:39:19.440
downloads, but then it gets taken
out. It's like I'm literally setting our
576
00:39:19.480 --> 00:39:22.960
sponsors up for life of our show
and that's kind of how I bring the
577
00:39:22.039 --> 00:39:24.800
value to them. So I don't
yeah, I like that. I don't
578
00:39:24.800 --> 00:39:29.800
do any CPM crap like I think
it in not to mention man, like
579
00:39:30.280 --> 00:39:32.800
I have a personality. I'm not
a newspaper, you know. I'm not
580
00:39:32.840 --> 00:39:37.199
a billboard, I'm not a facebook
add it's like, dude, I'm I'm
581
00:39:37.199 --> 00:39:40.559
interacting and engaging and creating the engagement. So yeah, man, we bake
582
00:39:40.639 --> 00:39:45.599
them in and we leave them in
there forever. So awesome and I like
583
00:39:45.679 --> 00:39:47.760
that approach. I might be losing
out on some money, but I don't
584
00:39:47.800 --> 00:39:50.679
know what I mean. What about
you? You Bake them in. You
585
00:39:50.679 --> 00:39:55.400
like dynamically inserted. What you guys
think? I completely agree in terms of
586
00:39:55.440 --> 00:40:00.400
like you can get a big chunk
of change by having a baked in add
587
00:40:00.760 --> 00:40:05.559
and there's a lot of value there. And one thing that we tell all
588
00:40:05.599 --> 00:40:08.199
of our students that go through our
training there's a bit worried about approaching sponsors
589
00:40:08.239 --> 00:40:13.920
as the best thing you can do
is change your mindset when you approach sponsor.
590
00:40:14.159 --> 00:40:19.159
Is I'm not a new podcast,
is I'm an upandcoming podcast, and
591
00:40:19.239 --> 00:40:23.760
if you buy like my first like
say ten episodes for five grand, whatever
592
00:40:23.760 --> 00:40:29.360
it is, that that's the cheapest
it will ever be, because I'm serious,
593
00:40:29.400 --> 00:40:30.840
I'm going to this podcast. This
is what I've been able to do
594
00:40:30.880 --> 00:40:34.559
previously in my career. You know, I'm an expert. I'm going to
595
00:40:34.599 --> 00:40:37.719
get it to this point and this
is the cheapest ever be. But in
596
00:40:37.760 --> 00:40:44.599
return I will basically give you my
foundational episodes. And anybody knows podcasting,
597
00:40:44.599 --> 00:40:47.840
you know that most people's first episode
is the most ever downloaded. That is
598
00:40:47.920 --> 00:40:52.280
like gold. Does that if you
owned Joe Rogans first ever episode, but
599
00:40:52.880 --> 00:40:57.280
you probably sell that as an nft
for like a few Mil to be honest.
600
00:40:57.840 --> 00:41:00.199
All right, you could also sell
a lot of sponsorship on it,
601
00:41:00.239 --> 00:41:04.920
because people do like to go back
and see how far creators have come and
602
00:41:04.920 --> 00:41:07.719
and they generally start at the top
and then they'll just go to the mode
603
00:41:07.960 --> 00:41:13.360
most latest episode. So I do
like the idea of selling like a big
604
00:41:13.440 --> 00:41:17.039
chunk of change for, say,
a certain amount of episodes. But I
605
00:41:17.079 --> 00:41:27.760
am started kind of liking the idea
of dynamic ads that I can my argument.
606
00:41:28.320 --> 00:41:30.960
It doesn't conflict with yours, because
you're saying you don't like cepms,
607
00:41:32.360 --> 00:41:37.239
whereas are the benefit of dynamic ads
is the CPM, whereas you know your
608
00:41:37.280 --> 00:41:42.000
back catalog of content is still going
to be getting downloads. So then your
609
00:41:42.079 --> 00:41:44.559
CEPM, you know the amount of
downloads you're going to be getting, is
610
00:41:44.599 --> 00:41:47.360
better than if I just said for
my next three months worth of content.
611
00:41:47.440 --> 00:41:53.280
So I like it and if you're
working on a CPM model. But I
612
00:41:53.360 --> 00:41:57.480
quite like the fact that you just
said that you just don't do them and
613
00:41:57.519 --> 00:42:00.760
that that's not how you work and
that's probably why you're a secure in some
614
00:42:00.840 --> 00:42:04.639
good sponsors. So I maybe you've
converted me. I like a lot the
615
00:42:04.639 --> 00:42:07.639
technology and I think I was getting
lost in the Glitz, in the clamp,
616
00:42:07.719 --> 00:42:09.840
but maybe I'm maybe I would scooze
the way to do it well,
617
00:42:09.880 --> 00:42:14.800
and I think too it's really based
on you know, I don't like cepn
618
00:42:14.840 --> 00:42:17.519
because I don't have a million downloads
in month. Yeah, if I did,
619
00:42:17.559 --> 00:42:22.400
I'd probably love CPM. I'd probably
myself. But I still use the
620
00:42:22.480 --> 00:42:25.400
CPM rate as a base and then
I add a percentage on top of that.
621
00:42:27.320 --> 00:42:30.880
But I think the real value,
and we did a similar thing with
622
00:42:30.920 --> 00:42:34.440
our first sponsors. What I said
was like similar to you, I kate,
623
00:42:34.800 --> 00:42:36.679
you come on with us. We're
going to build the same we're going
624
00:42:36.679 --> 00:42:37.960
to grow it. I had done
this once before already. It kind of
625
00:42:37.960 --> 00:42:44.559
had that proof of concept already proven. And then my promise was we're going
626
00:42:44.599 --> 00:42:49.159
to grandfather you in upon renewals for
this first time rate, no matter.
627
00:42:49.280 --> 00:42:52.159
Like I don't care for responsor for
the next ten years. And so now
628
00:42:52.199 --> 00:42:55.920
we have a couple sponsors sign of
fifty two week episodes versus three months,
629
00:42:55.960 --> 00:43:00.159
six months, twelve months. There
you know, they're signing twelve months.
630
00:43:00.199 --> 00:43:04.079
And so because we're just grandfathering thel
man, prices have gone up for everyone
631
00:43:04.119 --> 00:43:07.840
else. Values gone up, you
know, packages of change, all that.
632
00:43:07.119 --> 00:43:09.920
But these first few that really believed
in the show at first, for
633
00:43:10.039 --> 00:43:14.800
getting that premium, I mean a
super premium deal, because we're growing all
634
00:43:14.840 --> 00:43:16.480
the time. But yeah, there
might be a day I wake up and
635
00:43:16.480 --> 00:43:19.840
I go, you know what,
CPM is going to pay me a lot
636
00:43:19.920 --> 00:43:22.000
better. However, I don't think
I will, because I still have this
637
00:43:22.039 --> 00:43:25.159
super niche audience, so I'll probably
still just to use that. I'll make
638
00:43:25.199 --> 00:43:28.960
sure I'm never under a CPM right, that's for sure. I mean I
639
00:43:29.320 --> 00:43:32.519
definitely check my boxes that way.
But yeah, maybe for these first few
640
00:43:32.559 --> 00:43:37.159
sponsors, maybe I can make more
money off of them, you know now
641
00:43:37.199 --> 00:43:39.920
then, I definitely could then,
but they believed him when no one else
642
00:43:39.960 --> 00:43:44.719
did. So I'm going to reward
them, and that's that relationship aspect of
643
00:43:44.760 --> 00:43:46.679
it, right. That's like that's
why they have a whole segment on our
644
00:43:46.760 --> 00:43:50.960
show and that's why we're really like
giving, you know, giving them the
645
00:43:51.000 --> 00:43:52.920
works when it comes to promoting and
all that kind of stuff, and vice
646
00:43:53.000 --> 00:43:55.599
versa. Man, they promote our
show just as much as we do,
647
00:43:55.840 --> 00:43:59.800
so it's realm yeah, yeah,
I mean that's, you know, one
648
00:43:59.840 --> 00:44:01.840
of the benefits. Early on they
were just like hey, makes you know,
649
00:44:01.880 --> 00:44:05.679
if we didn't post on a linked
or instagram and tag them in it,
650
00:44:05.679 --> 00:44:07.000
they're like calling us like hey,
where's the post? Where's the post?
651
00:44:07.000 --> 00:44:10.519
We want to share it and and
so we had those types of sponsor
652
00:44:10.599 --> 00:44:15.280
relationships, but it's because we've vetted
you know, we vetted it out to
653
00:44:15.320 --> 00:44:19.440
say, Hey, we want the
very best relationships here. So yeah,
654
00:44:19.519 --> 00:44:22.719
man, so that's kind of my
philosophy. I would spend all day just
655
00:44:22.840 --> 00:44:27.880
near now sponsorship talk. Now,
I love it, I love it,
656
00:44:27.920 --> 00:44:31.519
but cool, man. Let's see, did I don't know what that question
657
00:44:31.639 --> 00:44:37.079
means. By James, it says
did CPM. Will never do it again.
658
00:44:37.079 --> 00:44:38.840
Oh, he did CPM and will
never do it again. So,
659
00:44:38.960 --> 00:44:43.079
yeah, that's and I'm not going
to say never. I mean I might
660
00:44:43.079 --> 00:44:45.079
start a show that that really rips
and it's like, okay, this is
661
00:44:45.079 --> 00:44:49.599
easy. It's because I get what
you're saying. You could sell your past
662
00:44:49.599 --> 00:44:52.320
episodes over and over and over and
over again. I say so. Going
663
00:44:52.360 --> 00:44:55.400
back to that, I'm like investing
in property and I'll leg you like once
664
00:44:55.519 --> 00:44:59.519
one time of leaves, I'll put
another one in that and they can keep
665
00:44:59.519 --> 00:45:02.320
paying me rent. Yeah, of
course. And I think the difference that
666
00:45:02.400 --> 00:45:07.400
I think is like talking about building
community. I'm trying to build that whole
667
00:45:07.480 --> 00:45:12.039
entire ecosystem to where when I make
that first phone call, the first year
668
00:45:12.559 --> 00:45:14.760
or you know at the beginning of
the year. I'll spend two weeks at
669
00:45:14.760 --> 00:45:17.880
the end of the year setting up
the first of the year in basically try
670
00:45:17.920 --> 00:45:22.920
to solidify all sponsorships for the entire
year. And I'm not chasing around or
671
00:45:23.000 --> 00:45:28.119
trying to go on pod corn or
this that or some broker and, you
672
00:45:28.159 --> 00:45:31.440
know, getting the work around or
whatever you know. So I don't know
673
00:45:31.719 --> 00:45:35.440
who knows. It's all it's there's
no right or wrong. It's Er just
674
00:45:35.480 --> 00:45:39.320
depends on what you like to do. I guess definitely interesting that I'm actually
675
00:45:39.840 --> 00:45:45.119
in the midst of launching a sponsorship
platform that's very different to the rest.
676
00:45:45.360 --> 00:45:53.119
Okay, so zero percent. Zero
percent cuts either side. So audience gets
677
00:45:53.400 --> 00:46:00.079
or podcaster gets the best rate because
they're we know we're not taking ten percent,
678
00:46:00.400 --> 00:46:02.239
not taking anything off of the sponsors, so they're going to get a
679
00:46:02.239 --> 00:46:07.079
better return and return on investment and
then more likely to do it again.
680
00:46:07.400 --> 00:46:12.039
So it's going to be ad sort
of like a jobboard style. So straight
681
00:46:12.079 --> 00:46:16.159
into your email inbox you get a
bunch of like five six different listings of
682
00:46:16.239 --> 00:46:21.159
potential sponsors who are interested in your
show and then you get to reach out
683
00:46:21.159 --> 00:46:25.079
to them and then the rest is
from from there, will negotiate rough rates,
684
00:46:25.119 --> 00:46:30.760
but you guys can further negotiate your
deal. But Haus we're not taken
685
00:46:30.800 --> 00:46:34.000
a cup. We don't actually care
whether it's on our platform or if you
686
00:46:34.039 --> 00:46:37.599
do it separately. If you're really
good negotiated like you are, you know
687
00:46:37.639 --> 00:46:42.079
you'd find that stuff useful. Is
that a is that a membership pricing to
688
00:46:42.119 --> 00:46:44.639
get into that world? Is that
what it is? No, so,
689
00:46:44.719 --> 00:46:49.760
because it's a mailing list, it
will just have the email sponsored. Oh
690
00:46:49.840 --> 00:46:52.480
Gotcha. Oh, okay, Gotcha, Gotcha. Yeah, that's awesome.
691
00:46:52.559 --> 00:46:54.960
Then you know if the sponsor wants
to appear at the top of the list,
692
00:46:55.000 --> 00:46:59.679
and maybe that's another another stream,
but the moment it is not going
693
00:46:59.679 --> 00:47:02.119
to be monetized from pre launched.
Probably be launching in a couple of weeks.
694
00:47:02.920 --> 00:47:07.000
But yeah, so we'll see what
happens with that. But I'm hoping
695
00:47:07.079 --> 00:47:09.679
that that's gonna help podcast because I
know what you mean. Things like podcorn
696
00:47:09.800 --> 00:47:13.480
and, you know, a lot
of these other brokers you end up getting
697
00:47:13.480 --> 00:47:16.480
a CPM of like five pounds,
you know, you know tens in it's
698
00:47:16.880 --> 00:47:22.280
like a fraction of what the industry
rate is in the industry rates not great
699
00:47:22.320 --> 00:47:25.599
anyway. So, yeah, hopefully
that changes things. Yeah, me,
700
00:47:25.920 --> 00:47:29.679
I want to make dollars, not
pennies. So I'm like, that's it.
701
00:47:29.760 --> 00:47:32.599
I'm trying to figure that out in
and build those really good relationships in
702
00:47:32.639 --> 00:47:36.840
renew over and over and over and
over and over again, and it's based
703
00:47:36.880 --> 00:47:42.559
on quality of community, not quantity
of downloads or listen, son, I'll
704
00:47:42.559 --> 00:47:45.400
have you back on then. I
would love to dive into more sponsorship talked.
705
00:47:45.400 --> 00:47:49.480
That would be super fun. I
don't think I've had anybody on.
706
00:47:50.000 --> 00:47:52.280
I don't think have an I don't
think if anybody scheduled either. So maybe
707
00:47:52.320 --> 00:47:57.360
we put that on the calendar for
a later to kind of compare notes and
708
00:47:57.639 --> 00:48:00.159
talk about the difference of CPM versus, you know, baked in ads,
709
00:48:00.320 --> 00:48:04.119
and then also when you guys launch
a new platform, we could talk about
710
00:48:04.119 --> 00:48:06.239
that as well. That'd be cool. Show us how it works. Awesome.
711
00:48:06.719 --> 00:48:07.920
Yeah, yeah, absolutely love see. All right. Well, Kane,
712
00:48:08.000 --> 00:48:12.159
is there anything that we didn't talk
about as far as communities that you
713
00:48:12.159 --> 00:48:15.559
wanted to share that we didn't such
up to say? Now, I think
714
00:48:15.599 --> 00:48:19.079
we covered the majority of it.
I mean I'm sure we could go on
715
00:48:19.159 --> 00:48:21.840
for hours and now it's getting down
a rabbit hole, but I think,
716
00:48:22.000 --> 00:48:24.760
I think we covered the headlines.
Awesome, man, awesome. We'll well,
717
00:48:24.800 --> 00:48:28.000
Kane real quick, man. Let
us know how we can get in
718
00:48:28.039 --> 00:48:30.480
touch with you, where people can
find you and connecting all those fun things.
719
00:48:30.679 --> 00:48:35.400
I let you can get down instagram
at the kine Barron or find me
720
00:48:35.400 --> 00:48:38.039
in my podcast. The podcast is
podcast, all right. The podcast is
721
00:48:38.079 --> 00:48:40.840
podcast, man. I like it
pretty straightforward. You know what it's about,
722
00:48:40.880 --> 00:48:44.559
you know who it's for. Can't
buy S it can't beat I'm going
723
00:48:44.599 --> 00:48:46.159
to I'm going to subscribe. I
only think of subscribe. I got to
724
00:48:46.159 --> 00:48:50.599
go check it out. So I
appreciate. We we're just gone with just
725
00:48:50.679 --> 00:48:52.119
in a hiatus. We're going.
We were weekly, when I'm going to
726
00:48:52.159 --> 00:48:55.599
go daily. So do welcome.
Should be fun. Welcome to the daily,
727
00:48:57.039 --> 00:49:00.840
the day a man and man,
you're the inspiration. I don't know
728
00:49:00.880 --> 00:49:04.440
about that well, but yeah,
it's gonna be fun. Okay, and
729
00:49:04.480 --> 00:49:07.800
I really appreciate your man, thanks
for jumping on and we'll talk to a
730
00:49:07.840 --> 00:49:10.840
little later. Appreciate that. Appreciate
it. Thank you all right, guys
731
00:49:10.840 --> 00:49:15.639
and gals. That is it for
today on creating daily such a fun conversation.
732
00:49:15.280 --> 00:49:19.280
So there you go. Start focusing
on building that community. A couple
733
00:49:19.320 --> 00:49:24.000
of takeaways that I had was one, two, to really build that community
734
00:49:24.079 --> 00:49:28.000
from the very beginning. So even
on this show right now, hey go,
735
00:49:28.480 --> 00:49:30.239
you know, subscribe to the podcast, to follow the podcast. Shoot
736
00:49:30.239 --> 00:49:32.960
me an email. Go to one
sheet dot pro slash Billy Thorpe and send
737
00:49:34.000 --> 00:49:36.960
me an idea. I forget a
question, I'll answer on the show.
738
00:49:37.239 --> 00:49:39.400
I really like that concept. I
think it's I think it's great to start
739
00:49:39.440 --> 00:49:44.079
building that relationship, that community.
So I'm one month in, so five
740
00:49:44.079 --> 00:49:46.400
months I'll might have a membership lined
up for you guys. But if you
741
00:49:46.440 --> 00:49:51.679
have it already, please do subscribe, either here on Youtube on bullhorn or
742
00:49:51.719 --> 00:49:54.360
if you're listen to the replay on
a podcast player, hit that follow button.
743
00:49:54.519 --> 00:49:59.159
Enjoin Me Tomorrow. I get my
cohost, my my friends sid and
744
00:49:59.239 --> 00:50:04.599
meadows, on the show tomorrow because
tomorrow's Friday. Always love having a cohost
745
00:50:04.679 --> 00:50:06.559
on the show and so he's going
to be on. We're can be talking
746
00:50:06.599 --> 00:50:09.079
about how do you set up a
creative collaboration? He and I have both
747
00:50:09.519 --> 00:50:15.519
been collaborators with each other and we've
also been collaborators with other people, ones
748
00:50:15.559 --> 00:50:16.920
that went really good, ones that
went really bad. We're not going to
749
00:50:16.960 --> 00:50:21.280
get into details, but maybe we'll
share some lessons learned and give you some
750
00:50:21.320 --> 00:50:25.280
tips on how to work with other
people, other creators, on these projects.
751
00:50:25.360 --> 00:50:28.679
That way you can make the most
of it have the most amount of
752
00:50:28.719 --> 00:50:30.840
success. All right, we'll see
you tomorrow. Thanks so much for watching.
753
00:50:30.880 --> 00:50:35.119
To PM. Ready, go,
go. Put Market Your calendar for
754
00:50:35.119 --> 00:50:39.440
tomorrow. See You.
