How To Build Your Own Podcast Community

WEBVTT 1 00:00:00.360 --> 00:00:05.440 Now here's something we all can really like. You're listening to creating daily. 2 00:00:05.759 --> 00:00:09.080 There's something wrong with you. You know that because you and I are like 3 00:00:09.080 --> 00:00:12.759 a mullets. It is the is the business, so he's the front part 4 00:00:12.800 --> 00:00:15.759 of the haircut and then I'm the party in the back. I think they're 5 00:00:15.839 --> 00:00:22.519 hilarious. Speaks to me. It's like he's saying what I'm thinking. What 6 00:00:22.640 --> 00:00:26.879 is going on everyone? Welcome to another episode of creating daily. I'm your 7 00:00:26.879 --> 00:00:29.879 host, Billy Thorpe. On today's episode where you be talking about how do 8 00:00:29.920 --> 00:00:34.719 you build your podcasts community, not just your podcast audience, but your podcast 9 00:00:34.799 --> 00:00:37.560 community. I believe there's a big difference and I'm going to see if my 10 00:00:37.560 --> 00:00:43.240 friend Kane Baron does as well. Kane is phenomenal Podcaster, phenomenal coach, 11 00:00:43.240 --> 00:00:49.119 mentor and Actually helps run one of the largest independent podcast agencies in the UK. 12 00:00:49.600 --> 00:00:52.399 So he's got a lot of knowledge and helped, I think, launch 13 00:00:52.439 --> 00:00:58.119 over a hundred and fifty different podcast in his career so far, maybe even 14 00:00:58.200 --> 00:01:00.439 more, but that was the the bio that I read. So I'm really 15 00:01:00.439 --> 00:01:03.120 excited for him to come on here in just a few minutes. But before 16 00:01:03.159 --> 00:01:06.959 he does, I do have a couple of segments lined up, but before 17 00:01:07.000 --> 00:01:10.560 I do that, I want you to hit that subscribe button wherever it is 18 00:01:10.599 --> 00:01:14.480 closest to you. If you're watching on bullhorn, if you're watching on Youtube 19 00:01:14.640 --> 00:01:18.599 or if you're listening to this replay on a podcast player, find that follow 20 00:01:18.640 --> 00:01:22.359 button and and hit that fall button. Subscribe to the channel, as we 21 00:01:22.400 --> 00:01:26.719 are bringing on creators of all kinds to inspire you and your Creator journey every 22 00:01:26.760 --> 00:01:30.040 single day, well, Monday through Friday, to of eastern time to be 23 00:01:30.120 --> 00:01:34.599 exact, and you can join us a live or I upload the episode shortly 24 00:01:34.640 --> 00:01:38.319 after, but make sure you hit that subscribe button so you get notified of 25 00:01:38.359 --> 00:01:41.719 that and already get somebody over here in the chat. What's up? The 26 00:01:41.760 --> 00:01:46.000 hat is back from Sid Meadows. Yes, said the hat is back. 27 00:01:46.120 --> 00:01:48.959 It's not backwards, though, and anytime we wearing a hat, just so 28 00:01:49.000 --> 00:01:53.480 you guys know, it's because I probably need a haircut or I'm just having 29 00:01:53.519 --> 00:01:57.120 a bad hair day, or I really just don't care. Maybe that's it 30 00:01:57.159 --> 00:01:59.879 as well. All Right, anyway, enough of my shenanigans. Let me 31 00:01:59.879 --> 00:02:05.359 get over a tool time. What it's toll time, with creating daily all 32 00:02:05.480 --> 00:02:07.759 right, so on this segment. I always share like a tool or software 33 00:02:07.800 --> 00:02:10.840 or something that I use as a creator and he I don't know if you 34 00:02:10.840 --> 00:02:14.639 can really see this in the screen or not, but these are the sure 35 00:02:14.759 --> 00:02:19.520 see two hundred and fifteen pros. These are wired earbuds in the earbuds I 36 00:02:19.599 --> 00:02:23.479 use every single day. I wear these things for hours and hours and hours 37 00:02:23.759 --> 00:02:27.599 and they're super comfortable. They did take a little time to get used to, 38 00:02:28.000 --> 00:02:29.840 but you can get them on Amazon, I think. I think the 39 00:02:30.000 --> 00:02:31.479 price right now is like eighty nine bucks or something like that. But go 40 00:02:31.520 --> 00:02:36.280 to one sheet dot pro Billy Thorpe. You can see my affiliate linked there 41 00:02:36.319 --> 00:02:38.719 because, as you guys know, that's one way to monetize. And you 42 00:02:38.719 --> 00:02:44.039 can see these are the black ones and the pretty awesome. I probably would 43 00:02:44.039 --> 00:02:46.080 have got the clear ones because there's people I know that have the clear ones 44 00:02:46.120 --> 00:02:49.360 and I'm like, Hey, put your headphones on there, like, dude, 45 00:02:49.360 --> 00:02:51.759 they're here, and I'm like, Oh, I should have got those 46 00:02:51.800 --> 00:02:54.439 because you wouldn't be able to as wearing headphones. So anyway, all right, 47 00:02:54.479 --> 00:02:58.439 so that is my total time for you. Now we'll ship over to 48 00:02:58.680 --> 00:03:04.280 some creator highlights. Creator highlights. No cooking necessary. And no assembly required. 49 00:03:05.159 --> 00:03:08.599 It's got to be funk all right. Today's creator highlight is brought to 50 00:03:08.680 --> 00:03:12.639 you by my friends over at mayving coffee. So you can ditch it old 51 00:03:12.719 --> 00:03:15.400 brew that you got that it's probably cheap and gross for you it. Check 52 00:03:15.400 --> 00:03:20.560 out Maven. These guys are crushing it. This is small batch Columbian coffee. 53 00:03:20.599 --> 00:03:23.159 I talked about him all the time. They are amazing, all right. 54 00:03:23.199 --> 00:03:25.240 So that's all I can say about that, and I'm not really. 55 00:03:25.960 --> 00:03:30.919 I would not come call myself like a coffee SNOB, but actually, if 56 00:03:30.960 --> 00:03:34.759 it wasn't for Maving, I probably woldn't be drinking coffee because I honestly didn't 57 00:03:34.800 --> 00:03:38.800 like it before. But check it out. It's super good. I know 58 00:03:38.960 --> 00:03:42.439 said over in the chat has had it, so please, said, drop 59 00:03:42.479 --> 00:03:46.560 all your your good reviews there in the chat. Now, today's creator highlight 60 00:03:46.639 --> 00:03:52.639 goes to my friends Chris Stone and Jim Fuse. They are Amazon. They 61 00:03:52.719 --> 00:03:55.960 do a lot of creator creator stuff, but their Amazon live creators and they're 62 00:03:57.000 --> 00:04:00.919 literally helping people overcome the fear of gear, and they're doing this through different 63 00:04:00.960 --> 00:04:05.039 types of interviews and creating different types of content over on Amazon live. Now, 64 00:04:05.039 --> 00:04:08.800 if you're not familiar with Amazon lives creator, you should go check it 65 00:04:08.840 --> 00:04:11.919 out and if you have audience is big enough, it is a fantastic way 66 00:04:12.000 --> 00:04:16.000 to make some additional revenue every single day. I make revenue over there every 67 00:04:16.000 --> 00:04:19.800 single day and I followed duel castors and I just copy what they do because 68 00:04:19.800 --> 00:04:24.519 they crush it and they're doing a fantastic job. So go check those guys 69 00:04:24.519 --> 00:04:29.079 out. It's deal casters dot live and you can see their channel, you 70 00:04:29.079 --> 00:04:31.839 can see their pay and all that fun stuff. Super, super great guys, 71 00:04:31.959 --> 00:04:36.439 super great content creators as well. And here's what I often say is 72 00:04:36.480 --> 00:04:42.800 success leaves clues. So go find some people that are crushing it and whatever 73 00:04:42.800 --> 00:04:45.680 it is that you want to crush it in and follow what they do and 74 00:04:45.759 --> 00:04:47.639 make it your own. All right. So I won't get into like just 75 00:04:47.920 --> 00:04:50.680 you get what I'm saying, all right. So, but anyway, now 76 00:04:50.759 --> 00:04:56.040 let's move right on because I'm excited. I got I got my friend cane 77 00:04:56.079 --> 00:04:58.920 on in the in the wings here, and he's going to come on. 78 00:04:58.920 --> 00:05:02.519 We're going to talk about building your podcast community. So, without further ado, 79 00:05:03.439 --> 00:05:05.959 Kane, what's going on, my friend? How are you? I'm 80 00:05:06.079 --> 00:05:09.839 good. How are you? And I'm doing good. I kind of black. 81 00:05:09.879 --> 00:05:12.519 I don't even know. I have segments before I blast them as fast 82 00:05:12.639 --> 00:05:15.959 I can. I drink too much coffee and then I go sporadic on it. 83 00:05:15.040 --> 00:05:18.680 But anyway, probably not good drying my good stuff. That may even 84 00:05:18.680 --> 00:05:21.600 coffee, man, is so good. It is so good. Anyway, 85 00:05:21.680 --> 00:05:27.279 I'll get off of that, man. Yeah, well, thank you for 86 00:05:27.279 --> 00:05:29.839 having me. I appreciate it. Yeah, man, well, I met 87 00:05:29.879 --> 00:05:31.759 you in Clubhouse, or we met Unclove House, I should say. You 88 00:05:31.759 --> 00:05:36.399 guys run rooms over there. I believe every Thursday morning my time, because 89 00:05:36.439 --> 00:05:42.079 you're in the UK's IT TO PM UK Times. I think that's nine am 90 00:05:42.120 --> 00:05:45.040 Easton. Yeah, I believe. So, YEP, so, man, 91 00:05:45.120 --> 00:05:46.560 it is. Is a good time over there. You guys are always bringing 92 00:05:46.560 --> 00:05:50.600 the value. You, your partner, Tom I can't remember the other general's 93 00:05:50.680 --> 00:05:54.199 name that's in the middle of you. Yes, Alex, there we go, 94 00:05:54.279 --> 00:05:57.800 there we go. But yeah, you guys are always crushing it in 95 00:05:57.839 --> 00:06:00.560 doing a great job, and so you actually in treat because you're talking about 96 00:06:00.560 --> 00:06:05.399 building a podcast community. I believe it's a couple weeks ago now in I 97 00:06:05.439 --> 00:06:10.279 was in the process at that time of launching membership and so you guys have 98 00:06:10.399 --> 00:06:12.439 touched on that a little bit as well and I was like man, I 99 00:06:12.480 --> 00:06:15.319 got to have you on the show and also really dive into the subject. 100 00:06:15.399 --> 00:06:18.040 So I guess my first question for you, and not that this is like 101 00:06:18.120 --> 00:06:21.800 a q and a, will just kind of have a conversation, but is 102 00:06:21.839 --> 00:06:27.560 there a difference in an audience, in a community or in your mind, 103 00:06:27.639 --> 00:06:32.160 or they the same thing? Yeah, that they're definitely a different thing. 104 00:06:33.839 --> 00:06:39.399 The words can be used interchangeably and I've probably been made that mistake, but 105 00:06:39.439 --> 00:06:43.439 they are definitely a different thing. You know, you can have an audience 106 00:06:43.480 --> 00:06:48.519 that people just observe you, but a community is something much deeper than that 107 00:06:48.720 --> 00:06:55.399 and I think it's reciprocal because it's so easy, especially as a podcast, 108 00:06:55.439 --> 00:06:59.439 to where there's no there's the reviews, but there's no comment section and there's 109 00:06:59.480 --> 00:07:02.720 no live element. There's you know, there's no back and forth, there's 110 00:07:02.759 --> 00:07:06.399 no you know, all you see is download numbers. I think it's very 111 00:07:06.439 --> 00:07:12.560 easy just to have an audience, but I think it becomes a community when 112 00:07:12.560 --> 00:07:16.199 you go that step further and you start being reciprocal and you're building a place 113 00:07:16.319 --> 00:07:21.439 for them to congregate. Whether that is a you know, a discord server 114 00:07:21.560 --> 00:07:26.720 or facebook group on a premium content site, which I'm sure we'll talk about, 115 00:07:26.720 --> 00:07:30.040 because that's how I would do it and I recommend everybody to. Of 116 00:07:30.120 --> 00:07:35.279 It is is having an actual paid for community. But there are hundred percent 117 00:07:35.519 --> 00:07:40.160 a different thing. Gotch it's so so you in your experience, and I 118 00:07:40.160 --> 00:07:43.600 know you guys have launched I said a hundred fifty, I think that's the 119 00:07:43.680 --> 00:07:46.480 last thing I read. Maybe more now. You know, I'm sure it 120 00:07:46.879 --> 00:07:50.319 goes up every day. Yeah, but in your experience of launching those, 121 00:07:50.519 --> 00:07:54.759 how many of those people have you helped launch communities for? Or is that 122 00:07:54.759 --> 00:07:56.800 it? Is that a part of your packaging? Is that what you've put 123 00:07:56.879 --> 00:08:01.040 in there? Yes, so it's a pretty new thing that we've been doing 124 00:08:01.160 --> 00:08:07.959 for sort of our wider clients and our wider community. So it's something that 125 00:08:07.120 --> 00:08:11.240 as an agency, we've been doing on sort of the small scale for, 126 00:08:11.319 --> 00:08:15.319 you know, just a couple of people for about two or so years. 127 00:08:15.319 --> 00:08:18.000 Okay, actually just in two thousand and twenty end of two thousand and twenty 128 00:08:18.040 --> 00:08:26.279 one. We've now started doing training and actually take over it for our clients. 129 00:08:26.319 --> 00:08:28.879 So it's something that we've been preaching you know for ages and so you 130 00:08:28.920 --> 00:08:30.879 know you should really do this, you should really do this. This is 131 00:08:30.920 --> 00:08:33.600 how you do it. But a lot of our clients, you know, 132 00:08:33.679 --> 00:08:37.120 the outsource in the production of that podcast to US anywhere that they're busy people, 133 00:08:37.200 --> 00:08:41.639 their family, people there, their own businesses, whatever. So we 134 00:08:41.720 --> 00:08:45.799 finally sort of put in the infrastructure to be able to run all that for 135 00:08:46.039 --> 00:08:50.039 them. Our chosen site is patroon. You know it's got a lot of 136 00:08:50.279 --> 00:08:52.159 brand trust. People know what Patreon is, but you know there are other 137 00:08:52.200 --> 00:08:56.600 membership sites available. So when you talk about platforms me, I know you 138 00:08:56.639 --> 00:09:01.759 talk about Patreon, I know you're talking about Um, maybe buy me a 139 00:09:01.799 --> 00:09:05.919 coffee or whatever, but is there a step before that? Like should I 140 00:09:05.919 --> 00:09:11.360 immediately start asking people like to pay me for additional content, or should I 141 00:09:11.360 --> 00:09:15.519 start like a facebook group or a discord and like kind of, you know, 142 00:09:15.559 --> 00:09:18.600 for lack of a better term, like funnel people into a community, 143 00:09:18.600 --> 00:09:22.279 get to know them better on a personal level and then make an offer? 144 00:09:22.399 --> 00:09:24.879 Or should I just go right out the gate like Hey, what's up? 145 00:09:24.919 --> 00:09:26.600 Here's my new podcast, by the way, here's my buy me a coffee, 146 00:09:26.639 --> 00:09:30.879 like, sign up for a membership like which strategy. Should I go 147 00:09:30.919 --> 00:09:39.879 after there? Neither is. There is the answer. So, so you 148 00:09:39.960 --> 00:09:46.879 don't want to build a free community because then it's you're just cannibalizing future sales. 149 00:09:46.960 --> 00:09:52.360 Okay, you know. So it's sort of like when apple released the 150 00:09:52.399 --> 00:09:54.919 first Macintosh, if there was giving out like free ipods, you know, 151 00:09:56.039 --> 00:10:03.919 it is later on down the line. So I say you can build a 152 00:10:03.960 --> 00:10:09.399 community ish through audio, only three podcasting, by reading out your reviews, 153 00:10:09.480 --> 00:10:13.120 asking people to leave reviews, you know. And so the end of my 154 00:10:13.159 --> 00:10:16.559 episode, or sometimes at the beginning, and I will ask people to leave 155 00:10:16.600 --> 00:10:20.879 a review and put an episode that they'd want me to cover. So I've 156 00:10:20.879 --> 00:10:26.720 got the PODCASTS podcast. So I do educational content for creators, similar to 157 00:10:26.759 --> 00:10:31.600 you. I'm people might ask specific questions that are, I need a review 158 00:10:31.639 --> 00:10:35.320 on this microphone or this editing software or how do I get guess, how 159 00:10:35.360 --> 00:10:39.559 do I monetize whatever, and I can just read out that comments and Oh, 160 00:10:39.639 --> 00:10:43.039 hey, you know, billy's asked, what's your favorite to my sis? 161 00:10:43.120 --> 00:10:46.720 Or how do I scale my show? So I go, you know, 162 00:10:46.799 --> 00:10:50.320 the beginning of that episode shot out by this episodes. For you, 163 00:10:50.320 --> 00:10:52.679 we're going to talk about scaling up your podcast audience. Okay, so you 164 00:10:52.679 --> 00:10:58.679 can sort of, you can build that back and forth, but then your 165 00:10:58.720 --> 00:11:03.000 communisty, your community, should always be paid for one. It's really high 166 00:11:03.080 --> 00:11:07.279 value to your audience, so you might as well monetize it because it is 167 00:11:07.320 --> 00:11:11.480 a product that they want. It is valuable to them. So I think 168 00:11:11.519 --> 00:11:15.919 a lot of people shy away from doing a premium content model because of imposter 169 00:11:16.039 --> 00:11:18.759 syndrome. They think, you know, who's going to pay me for that? 170 00:11:18.840 --> 00:11:22.279 You know, why? Why should I charge people for that? It 171 00:11:22.360 --> 00:11:24.679 is valuable. So do pay, you know, do charge for it, 172 00:11:26.240 --> 00:11:30.320 but I would say, you know, six months in you can start doing 173 00:11:30.320 --> 00:11:33.600 that. You can definitely start having your premium content models. First of all, 174 00:11:33.639 --> 00:11:37.000 it takes time to build up. You know, your first six months 175 00:11:37.120 --> 00:11:41.879 you might only have one hundred people, two hundred people subscribing, yea, 176 00:11:43.039 --> 00:11:46.279 but then, you know, the the year after that that goes up to 177 00:11:46.559 --> 00:11:50.399 a thousand people. You know, it does compound. So really, to 178 00:11:50.639 --> 00:11:52.840 the short of it, to answer you question is, don't give away your 179 00:11:52.879 --> 00:11:58.159 community at the beginning, folcus, on building your audience. Then, once 180 00:11:58.240 --> 00:12:03.200 you build your audience, convert them into being in the community. Okay, 181 00:12:03.240 --> 00:12:07.960 that's a good takeaway. I like that approach to build. So first of 182 00:12:07.960 --> 00:12:11.559 all, start that community building from day one. As far as in you 183 00:12:11.720 --> 00:12:15.879 creating interactive segments on your show. I think this is hugely important and I 184 00:12:15.879 --> 00:12:18.360 think for my fishing show we probably did this, but it is actually probably 185 00:12:18.360 --> 00:12:22.200 by just mistake. It was probably just by listening to other, you know, 186 00:12:22.360 --> 00:12:26.840 podcast host that I was learning from and hearing them do it, and 187 00:12:26.879 --> 00:12:30.200 so I just really, you know, with nothing in my mind of any 188 00:12:30.240 --> 00:12:33.600 return on that investment. I would just do that like hey, leave us 189 00:12:33.600 --> 00:12:35.519 a comment, leaves a rating, leave us a review. And one thing 190 00:12:35.519 --> 00:12:39.519 that we started doing early on as well as we set up a buy me 191 00:12:39.600 --> 00:12:43.320 a coffee, but it didn't have any membership stuff, no monthly commitments. 192 00:12:43.320 --> 00:12:46.480 It was just like hey, if you enjoy this content and you want to 193 00:12:46.519 --> 00:12:50.080 support us as creators, feel free to buy us a coffee and, by 194 00:12:50.120 --> 00:12:54.000 the way, when you leave a comment, tell us what you want to 195 00:12:54.000 --> 00:12:58.399 know about on the show. And so we were able to generate one revenue 196 00:12:58.399 --> 00:13:01.440 and then too, that engagement portion that we are missing, like with this 197 00:13:01.480 --> 00:13:03.799 live stream, where I can say hey, guys, leave a comment or 198 00:13:03.840 --> 00:13:09.840 whatever, and we can engage live versus they're going to listen to this three, 199 00:13:09.919 --> 00:13:13.639 four or five weeks after I recorded or whatever for my fishing chow. 200 00:13:13.799 --> 00:13:18.559 So I love that idea, man, to really keep that and have a 201 00:13:18.600 --> 00:13:22.639 purpose behind it, because often times I think it's podcasters were just like I 202 00:13:22.679 --> 00:13:24.919 just want them to hit that followed up mass and you to hit the follow 203 00:13:24.960 --> 00:13:26.559 and give me a review so I can get some you know, I can 204 00:13:26.600 --> 00:13:31.720 get some clout in the podcast world of of being you know whatever. But 205 00:13:31.840 --> 00:13:35.600 Man, I love that, Kn that you said like start it from the 206 00:13:35.600 --> 00:13:39.720 beginning of creating and curating that conversation, because that is, in my opinion, 207 00:13:39.720 --> 00:13:45.480 the difference between a community in an audience. A community is that conversation 208 00:13:45.480 --> 00:13:48.399 back and forth. In an audience is just listening to me and kind of 209 00:13:48.440 --> 00:13:52.919 observing, you know, observing at their at their will. So so, 210 00:13:52.960 --> 00:13:56.039 all right, so we're talking about building that engagement a little bit. So 211 00:13:56.120 --> 00:13:58.519 how do you think that all level deeper? So you've been doing this for 212 00:13:58.559 --> 00:14:01.840 like six months now. You're at the six month mark. Maybe you guess 213 00:14:01.879 --> 00:14:07.200 to me that you have three or four hundred subscribers. What's my next step? 214 00:14:07.639 --> 00:14:13.360 Straight away, I would create an APP, an add for your own 215 00:14:13.440 --> 00:14:18.440 show. So, you know, forget sponsors for now, and you hurt 216 00:14:18.480 --> 00:14:20.120 me. You hurt my heart. Man, you hear my heart, we 217 00:14:20.240 --> 00:14:22.399 say for you said an I. Yeah, I know. That's why I 218 00:14:22.120 --> 00:14:28.799 now. But sponsor your own show, because this is the way that I 219 00:14:28.840 --> 00:14:33.799 personally see it, whether it's right or wrong, is you'll make a lot 220 00:14:33.919 --> 00:14:41.519 more money renting out like space, you're were in a state, to your 221 00:14:41.600 --> 00:14:46.919 clients rather than somebody outside finding a sponsor that you know only some of the 222 00:14:46.960 --> 00:14:50.879 audience might have synergy with. So, for example, you know, I 223 00:14:50.879 --> 00:15:00.159 could get sure or zoom. You know all these audio hardware brands that do 224 00:15:00.240 --> 00:15:05.840 podcast equipment and audio equipment. Yes, they could sponsor my show and they 225 00:15:05.919 --> 00:15:09.639 might be useful to a lot of my audience. But what if everyone, 226 00:15:09.639 --> 00:15:13.440 everybody's really bought their first lot of equipment? But then actually, you know, 227 00:15:13.720 --> 00:15:18.159 there's not going to be huge Roi therefore the sponsor, and therefore they 228 00:15:18.240 --> 00:15:22.480 might not sponsor me for a lot of time, like continuously, whereas every 229 00:15:22.519 --> 00:15:26.360 single one of my listeners likes me, otherwise they wouldn't be listening. They 230 00:15:26.360 --> 00:15:30.679 get they see value and the information I give them. So I'd weigh rather 231 00:15:30.879 --> 00:15:35.919 pay or have them pay me. So five pounds, ten pounds every single 232 00:15:35.960 --> 00:15:39.600 month, or you know, whatever currency you have, every single month for 233 00:15:39.759 --> 00:15:43.879 more information. Because a microphones great, and you know, they could buy, 234 00:15:43.960 --> 00:15:48.600 you know, a my microphone, a recorder, a ring light, 235 00:15:48.600 --> 00:15:52.919 whatever, and then they only need that once. Yeah, but the information 236 00:15:52.960 --> 00:15:56.840 on like, how do I continually let level up? How do I make 237 00:15:56.879 --> 00:16:00.440 sure I'm making the most money, I'm being the most time efficient, I'm 238 00:16:00.440 --> 00:16:04.000 market I'm on all the new platforms, I'm in the know. Well, 239 00:16:04.039 --> 00:16:07.559 actually, the informations way more valuable and therefore they're more likely to pay for 240 00:16:07.559 --> 00:16:11.360 it, and that's my opinion and what I've seen from my experience. So 241 00:16:11.480 --> 00:16:17.120 I would produce an ad, a really high quality add for about twenty seconds. 242 00:16:17.120 --> 00:16:18.879 There's a mid roll goes in the beginning of your show, you know, 243 00:16:18.960 --> 00:16:22.080 just one. You record once and then you can, you know, 244 00:16:22.200 --> 00:16:26.360 keep using it, which is essentially the buy me a cup of coffee pitch. 245 00:16:26.440 --> 00:16:29.960 Yeah, something along the lines of luck, Hey let if you enjoy 246 00:16:30.080 --> 00:16:33.320 listening to this show and you want more content and you want extra access to 247 00:16:33.320 --> 00:16:36.399 me, then for the price of a cup of coffee, you know, 248 00:16:36.480 --> 00:16:40.080 five dollars a month, you'll get an extra episode each week and you get 249 00:16:40.120 --> 00:16:44.600 access to my close facebook group where I do a live Qa every month where 250 00:16:44.600 --> 00:16:48.600 I guarantee I asked answer your question. Or, for five dollars a month, 251 00:16:48.679 --> 00:16:52.919 go to you know, bit do y for Slash Canes podcast and you 252 00:16:52.960 --> 00:16:55.200 know, put the link in all of your show notes and just put that 253 00:16:55.559 --> 00:17:00.159 every single episode that you do. You could run a launch promotion, which 254 00:17:00.200 --> 00:17:04.440 I know you did really successfully, to get those earlier doctors reward your your 255 00:17:04.480 --> 00:17:11.559 loyal fans for taking action. Always, always encourage that. But that sort 256 00:17:11.599 --> 00:17:17.559 of the first step, and it's pretty simple. Just produce effective twenty two 257 00:17:17.720 --> 00:17:22.480 ad saying why people should join your premium te level, what are they going 258 00:17:22.519 --> 00:17:26.440 to get, and then leave it at that. That's the STATU yeah, 259 00:17:26.519 --> 00:17:29.599 yeah, okay, that's that's really good. You know, I always think 260 00:17:29.599 --> 00:17:33.920 they're too now that I've done both. So in the beginning and when after 261 00:17:33.960 --> 00:17:37.440 sponsors. So that was that was the goal. I knew I had just 262 00:17:37.480 --> 00:17:40.160 had this niche audience, a more pure on it, which I know I 263 00:17:40.279 --> 00:17:42.480 get like all this fifths on models. Doesn't fit some model. So I'm 264 00:17:42.519 --> 00:17:45.519 not, I'm not the end all exponsor guy. However, I mean a 265 00:17:45.559 --> 00:17:49.839 lot of money off sponsorships and we've built a lot of amazing relationships with those, 266 00:17:49.960 --> 00:17:53.000 with those sponsors as well. And so for us it was a little 267 00:17:53.039 --> 00:17:56.440 bit of the opposite. It was a little bit of go get the sponsorship 268 00:17:56.559 --> 00:18:03.319 relationships, build their line of revenue first and then phase two. Is Now 269 00:18:03.440 --> 00:18:07.000 just a couple few week or actually three weeks ago today. Hey, we're 270 00:18:07.000 --> 00:18:11.640 going to launch this membership in that we've had over a hundred, sixty something 271 00:18:11.680 --> 00:18:15.160 people sign up, and it was that, I believe, over and we 272 00:18:15.160 --> 00:18:18.039 probably could have done this way earlier. I mean I think to your point, 273 00:18:18.079 --> 00:18:22.039 it's like, you don't have to wait twenty four months like we did. 274 00:18:22.200 --> 00:18:26.240 You can it's literally been twenty four months since we launched our first podcast 275 00:18:26.240 --> 00:18:29.279 and now we're on episode three of our additional content. I'm like, man, 276 00:18:29.359 --> 00:18:33.039 we probably could have done this six months in and been building over the 277 00:18:33.119 --> 00:18:36.440 last year and a half, versus, you know, now trying to go 278 00:18:36.599 --> 00:18:38.839 okay, cool, let's let's get people in. So, yeah, I'm 279 00:18:38.880 --> 00:18:41.720 with you on that. Man. If I could, if I could rewind 280 00:18:41.720 --> 00:18:45.480 the clock a little bit, I would have started way earlier, just making 281 00:18:45.519 --> 00:18:48.640 it an offer. And but I definitely think it has to do with like 282 00:18:48.759 --> 00:18:52.039 bandwidth to man. So so let's talk about that for a minute, because 283 00:18:52.240 --> 00:18:53.960 I think a lot of podcasters are probably like yeah, Dude, I love 284 00:18:53.960 --> 00:18:57.480 to get paid, I'd love to do this, but it makes us all 285 00:18:57.519 --> 00:19:00.880 look like idiots if you start something and you just don't show up. And 286 00:19:00.880 --> 00:19:04.039 I know a lot of people reach out to me about other shows that are 287 00:19:04.079 --> 00:19:07.119 like hey, do you know this guy, because I'm paying for Patreon and 288 00:19:07.119 --> 00:19:11.319 he's just not doing what he said and I'm like, just cancel your patreon. 289 00:19:11.400 --> 00:19:12.960 I don't know. So let's talk about that for a second. How 290 00:19:12.960 --> 00:19:15.720 do you balance? How do you balance that and how do you vet a 291 00:19:15.799 --> 00:19:21.240 podcast to say hey, are you ready for membership? How would I do 292 00:19:21.279 --> 00:19:23.960 that? How would I qualify my own show? That's my question. Well, 293 00:19:25.160 --> 00:19:27.359 that's actually a really good question as a really good point, and I 294 00:19:27.400 --> 00:19:32.440 was discussing this on the room you as we were in together earlier in clubhouse, 295 00:19:32.920 --> 00:19:36.880 talking about sponsorships. Great, and you'll see why a lot of big 296 00:19:36.920 --> 00:19:41.720 podcasters do sponsorship because they are busy people and they would weigh rather. I 297 00:19:41.880 --> 00:19:48.559 know, maybe it's twenty percent, maybe fifty percent less, but just get 298 00:19:48.599 --> 00:19:52.440 a sponsor and they have to do no work at all, whereas a premium 299 00:19:52.480 --> 00:19:55.759 content you know you're going to have to build a community, going to have 300 00:19:55.799 --> 00:19:59.039 to engage in that community, at least at the beginning. You're going to 301 00:19:59.079 --> 00:20:03.079 have to create extra content and it you know, twice as much work, 302 00:20:03.119 --> 00:20:10.359 if not more so. In terms of am I ready don't know there's an 303 00:20:10.359 --> 00:20:12.720 exact science to it. Do you have enough hours in your diary? What's 304 00:20:12.839 --> 00:20:18.759 the minimum requirement, I believe, to having a premium content model for most 305 00:20:18.799 --> 00:20:21.920 people, and that, I'll tell you. A caveat the moment is a 306 00:20:21.920 --> 00:20:27.559 bonus episode of content. It least every fortnight, every other week, but 307 00:20:27.640 --> 00:20:32.680 probably ideally if you could do an extra piece of content for your audience every 308 00:20:32.680 --> 00:20:36.359 single week for say five dollars, ten dollars a month. That's what you 309 00:20:36.359 --> 00:20:41.839 should be aiming for now. At the caveat is some podcasters will do a 310 00:20:41.960 --> 00:20:45.599 remove the ads, which I like, for you know, two dollars, 311 00:20:45.720 --> 00:20:49.160 three dollars per month. That's genius, because you then getting paid by the 312 00:20:49.160 --> 00:20:56.079 sponsor and the premium content model so that, for example, you know, 313 00:20:56.400 --> 00:21:00.559 Joe Rogan wanted that the biggest podcast on a planet. You like ten minutes 314 00:21:00.640 --> 00:21:06.200 in before he ever, you know, he just starts talking. Now there 315 00:21:06.240 --> 00:21:08.240 are he is. His is sort of a bad example because it's right at 316 00:21:08.240 --> 00:21:15.319 the beginning. But there are some podcasters that have two sponsors and they do 317 00:21:15.440 --> 00:21:21.440 preroll, mid roll, another mid roll. Probably that's your favorite podcast. 318 00:21:21.799 --> 00:21:26.200 Two pound a month for, let's say they their episode sixty to ninety minutes 319 00:21:26.279 --> 00:21:30.640 every single week. That that's a good deal to remove those ads uninterrupted. 320 00:21:30.680 --> 00:21:34.240 So when I'm driving all I'm getting is the content I like, not getting 321 00:21:34.279 --> 00:21:38.559 pitched by square space or whatever it may be. So that's really good. 322 00:21:38.599 --> 00:21:45.759 But that that's that's a harder cell. That's easier when you're a big podcast 323 00:21:45.759 --> 00:21:51.119 and you've got big numbers, because it doesn't bother enough people for it to 324 00:21:51.200 --> 00:21:53.440 change. So we spoke about this early. So industry wide, five to 325 00:21:53.599 --> 00:22:00.200 fifteen percent of people that listen to your podcast for free will convert. However, 326 00:22:00.240 --> 00:22:02.759 that's normally because you've got a good stack, you know, doing bonus 327 00:22:02.759 --> 00:22:06.079 episode, you've got a community doing discounts on Merch or whatever it is you 328 00:22:06.200 --> 00:22:11.599 doing in person events. Yeah, I would suspect, and I haven't seen 329 00:22:11.720 --> 00:22:15.279 in data on it, that removing the ADS is the amount of people that 330 00:22:15.319 --> 00:22:19.839 subscribe pots solely for that reason's quite short and not sure, but it's quite 331 00:22:19.880 --> 00:22:26.440 small. Yeah, so I would say, do you have enough time to 332 00:22:26.480 --> 00:22:30.880 do one extra piece of content to this aim, if not higher standard as 333 00:22:30.920 --> 00:22:36.279 your podcast every single week as a bare minimum? If you can do that, 334 00:22:36.319 --> 00:22:38.160 you can have a premium content model. Yeah. Well, when you 335 00:22:38.160 --> 00:22:42.000 build a community within your premium content model is a lot of work. At 336 00:22:42.039 --> 00:22:47.000 the beginning. You know you're doing the conversation, you're engaging with people, 337 00:22:47.039 --> 00:22:51.559 you're answering questions because you want them to feel valuable. I actually recommend when 338 00:22:51.680 --> 00:22:56.000 launching a community, perhaps you let thirty fifty people in for free or a 339 00:22:56.000 --> 00:23:03.079 heavily discounted rate so that the community is more engaging and it's fuller, because 340 00:23:03.319 --> 00:23:04.759 you know you don't want to pay five pound a month for, say, 341 00:23:04.880 --> 00:23:10.880 discord server or facebook group. That one post per week is put in there 342 00:23:10.880 --> 00:23:12.920 because you know you're going to get buyers remorse and you're going to councel. 343 00:23:15.039 --> 00:23:18.599 You know nobody wants as sucks. So, but the benefit of having a 344 00:23:18.640 --> 00:23:25.000 community in a premium content model is after a few months, once you and 345 00:23:25.039 --> 00:23:29.160 yours is probably already there with the amount of people you've got subscribed, because 346 00:23:29.160 --> 00:23:33.000 people will be engaging with each other and say, I ask a question and 347 00:23:33.039 --> 00:23:34.519 then, you know, billy, you don't even see it that one of 348 00:23:34.559 --> 00:23:40.359 your community members answers it and then the same thing happens next week and the 349 00:23:40.400 --> 00:23:44.599 same thing that can happens next week. All I'm saying is I'm getting so 350 00:23:44.680 --> 00:23:47.720 much value out of this group. But because it's got your name on the 351 00:23:47.759 --> 00:23:52.200 door, I'm even if you're I'm not talking directly to you, but your 352 00:23:52.200 --> 00:23:56.839 community is serving me as another community member. Then I'm seeing so much value 353 00:23:56.880 --> 00:24:00.359 coming from billy. Yeah, and I will continue to pay billy. So 354 00:24:00.440 --> 00:24:03.599 that's what I love about communities. Yes, it's a bit work up front, 355 00:24:03.640 --> 00:24:08.640 but sort of down the road you don't really have to sustain it. 356 00:24:08.640 --> 00:24:14.400 It's self sustaining. So as long as you can commit to doing extra content, 357 00:24:14.519 --> 00:24:17.759 you know every week or the week, then that's enough to do a 358 00:24:17.759 --> 00:24:21.839 premium content more doing everything else is kind of self sustaining. Got You, 359 00:24:21.920 --> 00:24:25.519 man. Yeah, that's it. I'm always about frequencies. So the more, 360 00:24:25.599 --> 00:24:29.519 the more frequent that you can show up, the more opportunities you have. 361 00:24:29.559 --> 00:24:33.799 And this is with you know, and I specialize more in sponsorship strategy 362 00:24:33.319 --> 00:24:37.559 and how to get sponsors and how to land the right sponsors for your show. 363 00:24:37.599 --> 00:24:41.400 I'm not the mattress. You'll never hear a casper mattress add or any 364 00:24:41.480 --> 00:24:45.200 that crap on my podcast because it just does I mean, sure, everyone 365 00:24:45.240 --> 00:24:47.680 sleeps on a mattress, but that's not why they came to my show. 366 00:24:47.799 --> 00:24:52.240 And so we really keep it niche, you know, specific. So when 367 00:24:52.240 --> 00:24:56.039 you're talking about building these packages, you know, I heard some really good 368 00:24:56.079 --> 00:25:00.799 ideas in there, because because one thing that we've done as we've started out 369 00:25:00.920 --> 00:25:04.480 very small, very minimal, like we're just delivering an additional show, like 370 00:25:04.480 --> 00:25:08.039 we don't even have a community membership spot, like they can't. There's no 371 00:25:08.079 --> 00:25:12.039 commenting, there's no engagement with us, there's none of that stuff. It's 372 00:25:12.079 --> 00:25:17.960 just here's this piece of content, that is it. And then as we 373 00:25:18.079 --> 00:25:22.480 grow and scale the group, then we plan on adding some additional things in 374 00:25:22.519 --> 00:25:25.799 there. So what have you seen? That works really well, because I 375 00:25:25.799 --> 00:25:29.880 wouldn't pay two bucks not to listen to adds when I can hit the fast 376 00:25:30.079 --> 00:25:33.319 us for thirty seconds button a couple times. And you know, for me 377 00:25:33.400 --> 00:25:36.599 I'm like, I don't really care because I'm not. I'm listening podcasts where 378 00:25:36.640 --> 00:25:41.759 I can reach my phone typically, but I would be intrigued if I was. 379 00:25:41.880 --> 00:25:45.839 If keens, like hey, if you're like a billy, subscribe and 380 00:25:45.920 --> 00:25:49.160 now you get a twenty percent discount on my merge, five percent discount my 381 00:25:49.240 --> 00:25:52.599 services or whatever. Now I'm a little bit more intrigued. So talk to 382 00:25:52.640 --> 00:25:57.039 me about some of the packaging that you've seen that that's really worked. Yeah, 383 00:25:57.079 --> 00:26:00.960 so I can give you a like an example of exactly what I would 384 00:26:02.000 --> 00:26:07.759 do for my podcast. So, for example, so I've got a podcast 385 00:26:07.799 --> 00:26:11.759 for Creator, similar for podcast has, so similar to you. So what 386 00:26:11.839 --> 00:26:14.839 I could do, for example, is a five pound a month tier. 387 00:26:15.319 --> 00:26:18.799 Would be a bonus episode per week and you can always just throw in remove 388 00:26:18.880 --> 00:26:22.440 the ads, because you know, it's like an extra. It's an extra 389 00:26:22.480 --> 00:26:26.599 bullet point you can put on the stack that, even if it doesn't affect 390 00:26:26.640 --> 00:26:29.960 everybody, it's still a nice to have. So for five pound a month, 391 00:26:30.000 --> 00:26:33.039 extra episode per week, I removes the ADS ten a month, you 392 00:26:33.079 --> 00:26:38.359 know as above. But you'll also get access to my community, so whatever 393 00:26:38.400 --> 00:26:42.519 that may be, a whatsapp group, facebook group, discord server. Generally 394 00:26:42.519 --> 00:26:48.720 I'd pick a closed community where you're able to go live and do live elements 395 00:26:48.720 --> 00:26:52.920 as well. It's really valuable. So probably not WHATSAPP fifteen pound a month, 396 00:26:53.039 --> 00:26:59.279 you know, as above, but you'll get access. You could pick 397 00:26:59.319 --> 00:27:03.319 what episode you want me to do. So once a month or whatever, 398 00:27:03.480 --> 00:27:07.640 or once a year you get to choose an episode that I would definitely do. 399 00:27:07.759 --> 00:27:11.279 And as well as that, I'll do a monthly Qa. What I 400 00:27:11.279 --> 00:27:15.359 guarantee? I asked answer your question. And then a twenty five pound a 401 00:27:15.359 --> 00:27:22.519 month tier could be something like discounts on my training products and services, you 402 00:27:22.559 --> 00:27:25.920 know, as well as everything above, as well, as you know, 403 00:27:26.200 --> 00:27:30.640 once a year or twice a year meet up. And then a hundred fifty 404 00:27:30.640 --> 00:27:34.359 pound a month tier, everything else, but also you get training with me 405 00:27:34.440 --> 00:27:40.920 once, one to one, once per month. Okay, and so and 406 00:27:40.960 --> 00:27:44.599 that's sort of a tear that I've seen work quite well and we look after 407 00:27:44.839 --> 00:27:48.680 health and safety podcast, where their tears started. Twenty seven pound a month 408 00:27:48.720 --> 00:27:53.640 and it's a community. It's just a closed community where they get one cool 409 00:27:53.640 --> 00:27:57.079 with the host per week, per month, which is half an hour, 410 00:27:57.119 --> 00:28:03.640 and they do one virtual event like live stream each month, which is normally 411 00:28:03.720 --> 00:28:07.160 just a couple of hours which is a masterminding session. So they're the keynote 412 00:28:07.440 --> 00:28:11.960 and also they just mastermind with each other. Don't know exactly what they're talked 413 00:28:11.960 --> 00:28:15.200 about because I'm not health and safety professional, but he's managed to fill it. 414 00:28:15.200 --> 00:28:21.440 So it's just a really nice guy from Peterborough, squam from, which 415 00:28:21.480 --> 00:28:25.559 is a really small city in the UK, and he has some of the 416 00:28:25.559 --> 00:28:32.279 biggest executives from people like Caterpillar, like billion dollar companies, and our construction 417 00:28:32.319 --> 00:28:37.160 companies and things like this. And now'll pay twenty seven pounds upwards to essentially 418 00:28:37.160 --> 00:28:41.359 be in a facebook group, get a thirty minute cool once per week, 419 00:28:41.400 --> 00:28:45.519 per month, sorry, and a mastermind session once per month. So now 420 00:28:45.559 --> 00:28:48.680 this all go ahead? Well, well, I was going to just chime 421 00:28:48.759 --> 00:28:52.559 in here for a second ask this question, because I guess it depends on 422 00:28:52.599 --> 00:28:56.119 your bandwidth, men, because you know, we signed a hundred and sixty 423 00:28:56.119 --> 00:29:00.359 people in our membership already. I don't imagine I'm jumping off. I don't 424 00:29:00.440 --> 00:29:03.119 imagine I'm answering a hundred sixty questions, you know, not that I would 425 00:29:03.160 --> 00:29:07.000 be the one answering them anyway in our situation, but I mean that's a 426 00:29:07.039 --> 00:29:10.960 lot of interert action for a live stream per month. So I guess you 427 00:29:10.960 --> 00:29:15.240 got to kind of look at your can these packages change over time, like, 428 00:29:15.279 --> 00:29:18.759 because maybe you start out with ten people and maybe a call a month 429 00:29:18.799 --> 00:29:21.799 for ten people is nothing, but then you get to a hundred, two, 430 00:29:21.880 --> 00:29:23.160 three, four, five, six, hundred people and then you're like 431 00:29:25.119 --> 00:29:26.799 okay, now I'm smoked, like how do you? How do you handle 432 00:29:26.839 --> 00:29:30.759 that? Yeah, so that's why I'm sort of, in my first example, 433 00:29:30.839 --> 00:29:34.559 stacked. The access to me was a hundred fifty pounds, because you 434 00:29:34.599 --> 00:29:40.400 know, rarely is somebody going to pay that and somebody who's willing to pay 435 00:29:40.559 --> 00:29:42.839 that. So just price some mountain. Just price basically, yes, amount, 436 00:29:42.839 --> 00:29:49.119 I'm so Gotcha. Just always have lower tears. Should always be prerecorded 437 00:29:49.160 --> 00:29:52.839 stuff or if it's live, it's going to be one too many. Okay, 438 00:29:52.880 --> 00:29:56.119 okay, yeah, man, that makes sense, because I was interthing 439 00:29:56.279 --> 00:29:57.839 like Callie, I need because we only have one package. I'm sure we 440 00:29:57.880 --> 00:30:02.039 need more of them. So in there like live event, no problem, 441 00:30:02.160 --> 00:30:06.279 QA, with everybody gets your question answered hundred percent, like no way, 442 00:30:06.319 --> 00:30:07.960 but that makes sense. If that was the a hundred and fifty dollar, 443 00:30:08.240 --> 00:30:11.960 you know, package deal or whatever. So all right, cool man. 444 00:30:12.000 --> 00:30:15.640 This is great, man. I think this is a lot of great ideas 445 00:30:15.640 --> 00:30:18.160 and just real quick while people are tuning in, this is my friend Kane 446 00:30:18.160 --> 00:30:21.480 Baron. I've for whatever reason I haven't put names on the screen. I 447 00:30:21.559 --> 00:30:23.599 should probably do that. So easy fix. But you got a lot of 448 00:30:23.599 --> 00:30:29.480 people, you know, chatting over here in the comments. Said said Real 449 00:30:29.559 --> 00:30:32.319 quick. He just says hey, I just fast forward through them. He's 450 00:30:32.319 --> 00:30:36.519 talked about when you're talking about ads. He I guess like, let me 451 00:30:36.559 --> 00:30:40.839 see. He said he saw somebody do a three minutes worth of ads pre 452 00:30:41.119 --> 00:30:45.400 roll. That's a lot. Yeah, that's a lot. And the knees 453 00:30:45.519 --> 00:30:48.279 is over. You're talking about how he hates you too bad. So he 454 00:30:48.319 --> 00:30:52.680 pays for youtube premium and he gets a lot of ads on the TV, 455 00:30:52.839 --> 00:30:55.880 that kind of thing. So I do think there is an argument to be 456 00:30:55.920 --> 00:31:00.680 made for content creators to, you know, keep out the sponsorship deals, 457 00:31:00.799 --> 00:31:04.079 especially if they don't make any sense. I mean, my thing is ours 458 00:31:04.119 --> 00:31:07.640 makes so much sense for our show. It just becomes part, it becomes 459 00:31:07.680 --> 00:31:12.799 a segment of the show that just flows like there's really it's very entertaining segment. 460 00:31:12.880 --> 00:31:17.240 Blah, Blah Blah. So I think if you set it up right, 461 00:31:17.519 --> 00:31:21.279 like we're stacking both of these income sources. We're not going, oh 462 00:31:21.319 --> 00:31:23.200 well, now we have a membership, we're going to cut our sponsor relationships. 463 00:31:23.759 --> 00:31:29.880 I'm actually looking at my membership content going Oh, there's opportunity for broad 464 00:31:30.039 --> 00:31:33.920 to you by a lot of different companies throughout because we're doing fishing reports and 465 00:31:33.960 --> 00:31:37.920 different areas, and that's a lot of value because, you know, we 466 00:31:37.960 --> 00:31:41.839 have a hundred some people, but they've downloaded those episodes like over a thousand 467 00:31:41.839 --> 00:31:45.880 times in a week. So it's been pretty crazy to see that. You 468 00:31:45.920 --> 00:31:51.119 know, those kind of numbers for that premium content. Definitely, and look, 469 00:31:51.160 --> 00:31:55.960 this is something that's I should be clear that I sort of have my 470 00:31:56.079 --> 00:32:00.480 hierarchy of how I like to monetize content, but the stack is the important 471 00:32:00.559 --> 00:32:07.400 thing. So I always refer to your podcast as being an asset class and 472 00:32:07.400 --> 00:32:12.000 you can compare it to say, let's say I'm invest in property, so 473 00:32:12.000 --> 00:32:15.279 I've got you know by to let you know I'm renting it out. Like 474 00:32:15.400 --> 00:32:19.160 at best I've got one income stream. You know, a family is paying 475 00:32:19.200 --> 00:32:22.200 me rent each month for my house. If I've got a podcast, I 476 00:32:22.200 --> 00:32:27.519 can have merchandise, sponsorship, affiliate links, Prom and content. People can, 477 00:32:27.559 --> 00:32:30.559 you know, get to know me through my podcast and then come in 478 00:32:30.559 --> 00:32:34.240 by my products and services. Called that trickle down revenue. You know that. 479 00:32:34.240 --> 00:32:37.960 That's five income streams that are just all stacked and none of them conflict. 480 00:32:37.400 --> 00:32:42.160 Yeah, you know that. It's like the perfect business. You know 481 00:32:42.240 --> 00:32:45.039 I I sit in my small room, I talking to a microphone and you 482 00:32:45.079 --> 00:32:49.200 got various income streams. Diversify Yourself. So like a hundred percent. I 483 00:32:49.240 --> 00:32:52.920 think it's really important that people build their stack and you do want at a 484 00:32:52.920 --> 00:32:55.440 time. You know it takes. It does take time to get up to 485 00:32:55.480 --> 00:33:01.119 that, but definitely having multiples really important. And on your point of sponsorship 486 00:33:01.160 --> 00:33:07.119 opportunity within your premium content, absolutely. So it's not we don't have like 487 00:33:07.160 --> 00:33:13.039 a monthly premium content model, but we have a podcast mastermind. So we've 488 00:33:13.079 --> 00:33:16.279 got we do online education for podcasters, got a PODCAST agency, we've got 489 00:33:16.279 --> 00:33:23.000 a mastermind. It's so easy to sell a keynote slot on to that mastermind 490 00:33:23.119 --> 00:33:28.920 for many thousands of people because if you've pounds or dollars, whatever it is. 491 00:33:28.960 --> 00:33:32.519 Sorry, because if you've got a engaged group of people who are willing 492 00:33:32.559 --> 00:33:37.240 to pay to be in a community and take time out of their day to 493 00:33:37.240 --> 00:33:42.400 spend hours listening to something on a specific topic, for example, podcasting. 494 00:33:42.440 --> 00:33:46.480 If you put somebody like, like I said earlier, zoom or sure actually 495 00:33:46.519 --> 00:33:50.599 reached out to zoom to talk about sponsorship before they said no because we give 496 00:33:50.599 --> 00:33:53.559 them so much free promotion. So Heyo. But you know, you can 497 00:33:53.599 --> 00:33:57.279 always get affiliate links, which is fine. So we do have an Amazon 498 00:33:57.319 --> 00:34:04.559 affiliate program and links for some of our commonly recommended microphones and things. But 499 00:34:05.160 --> 00:34:10.000 or a hosting site or an ad agency or something related specifically to Podcasters, 500 00:34:10.599 --> 00:34:14.880 even when people have paid to be there, you can still do a content 501 00:34:15.039 --> 00:34:19.719 slot from a company. They pay to send one of their employees or they 502 00:34:19.760 --> 00:34:24.360 do it virtually to do a content into an offer that that actually works really 503 00:34:24.400 --> 00:34:29.679 well. So I think that's something that you could look into a sort of 504 00:34:29.679 --> 00:34:32.400 the the king of sponsorship. Yeah, man, I love it and I'm 505 00:34:32.480 --> 00:34:37.679 with you guys. I'm always about stacking because you know, not everything is 506 00:34:37.719 --> 00:34:39.880 a hundred percent all the time and I'm not going to put all my eggs 507 00:34:39.880 --> 00:34:45.239 into the sponsorship basket or the membership basket or the merchant and that's kind of 508 00:34:45.239 --> 00:34:49.079 our three and I'm not gonna see three phases because it might turn into five 509 00:34:49.199 --> 00:34:52.519 or six or whatever, but it's sponsorship was our first deal. We were 510 00:34:52.559 --> 00:34:57.079 pretty confident we could go out and just with the relationships we've already had in 511 00:34:57.119 --> 00:35:00.239 the industry. I should say that, you know, it's all relationship based. 512 00:35:00.639 --> 00:35:02.199 And then, you know, we're when we're like, okay, let's 513 00:35:02.199 --> 00:35:06.280 build audience. Then we sort of membership. Now we sort of membership. 514 00:35:06.320 --> 00:35:09.440 Maybe we'll monetize it, you know, a double monetize it or whatever through 515 00:35:09.480 --> 00:35:14.800 sponsorships of those different segments. But then once we get that rock and roll 516 00:35:14.840 --> 00:35:20.039 and then it is now live event opportunities, now merchandise opportunities, and that 517 00:35:20.159 --> 00:35:24.559 keeps building. But I do think that in my limited experience of all this 518 00:35:24.639 --> 00:35:30.119 that the membership model is the most scalable model I've seen so far. Would 519 00:35:30.119 --> 00:35:32.880 you agree with that one hundred percent? So this is one thing that's actually 520 00:35:32.880 --> 00:35:39.960 not talked about with sponsorship a lot is that actually sometimes they have a top, 521 00:35:40.000 --> 00:35:43.960 they have a ceiling of how much they're willing to spend on you. 522 00:35:44.079 --> 00:35:46.760 So they might agree at CPM, but only up to a certain point. 523 00:35:46.840 --> 00:35:50.960 Yeah, you know and know everybody's going to be interested in your content. 524 00:35:51.199 --> 00:35:54.719 On a planet with over seven billion people, if you know, everybody technically 525 00:35:54.760 --> 00:35:59.440 could pay you five dollars a month to get access to an extra episode, 526 00:35:59.679 --> 00:36:04.920 because there's no it requires nothing more on your part. So there's an infinite 527 00:36:04.960 --> 00:36:10.000 ceiling on your potential earnings. And then you you start adding extra tears. 528 00:36:10.039 --> 00:36:14.000 So, like you said, you've only got one now that maybe you double 529 00:36:14.119 --> 00:36:17.280 the price and you add a community element to it, while you do a 530 00:36:17.800 --> 00:36:22.320 know, like a maybe you don't guarantee you wants everyone's questions, but you 531 00:36:22.360 --> 00:36:25.679 do a QNA or something similar to this. Maybe it's more of a like 532 00:36:25.719 --> 00:36:31.639 a summit style, like lecturing ish, where you're just delivering content to everybody, 533 00:36:31.800 --> 00:36:37.159 and you double the price. And then you double that price and you 534 00:36:37.199 --> 00:36:40.480 do some want to one stuff. So yeah, that's why I like it, 535 00:36:40.559 --> 00:36:45.760 is because it doesn't matter how many people you have, the fulfillment rarely 536 00:36:45.840 --> 00:36:50.280 changes, especially on those lower, lower tiers. Yeah, man, I 537 00:36:50.280 --> 00:36:52.920 think you're a hundred percent on. I like it. I'm learning a lot. 538 00:36:52.920 --> 00:36:54.559 That's why I was excited to have you on the show to, you 539 00:36:54.599 --> 00:36:58.440 know, pick your brain, get some more ideas, but then also send 540 00:36:58.480 --> 00:37:01.320 some people your way who are who are struggling to you maybe even just get 541 00:37:01.320 --> 00:37:05.400 the podcasts off the ground and grow it and all those kinds of things. 542 00:37:05.440 --> 00:37:09.400 So I do want to welcome some people to to leave a comment, obviously, 543 00:37:09.480 --> 00:37:13.199 but then also ask a questions. If you have a question of Kane 544 00:37:13.360 --> 00:37:15.679 will be here for a few more minutes, just do a q calling and 545 00:37:15.880 --> 00:37:19.880 ask your question in the chat or somehow. Just make sure I know there's 546 00:37:19.880 --> 00:37:22.760 a question there. And then also, if you're over on bullhorn, you 547 00:37:22.880 --> 00:37:29.079 can there's a question section in a chat section. So we got we got, 548 00:37:29.119 --> 00:37:31.920 we got James Sky over here saying hello. Let's see what let me 549 00:37:31.920 --> 00:37:35.039 give my mouth to work. Oh yeah, what's a billy? Bullhorn? 550 00:37:35.079 --> 00:37:37.360 Can make it song. Okay, I billy on bullorn. That will be 551 00:37:37.360 --> 00:37:39.079 a song, James, won't you write it? And then he says ads 552 00:37:39.079 --> 00:37:44.400 can kill a podcast. I prefer reads by host who adds a personal experience 553 00:37:44.440 --> 00:37:46.920 as well. Bill Simmons is good at that. Yeah, I mean I'm 554 00:37:46.960 --> 00:37:51.320 always about those host read ads. For sure. I think that's going to 555 00:37:51.360 --> 00:37:53.760 be the best thing for the Barsho question. Billy. Yeah, go for 556 00:37:53.840 --> 00:37:59.079 it. What's your opinion on on dynamic gods? Thus is baked in once. 557 00:37:59.840 --> 00:38:04.239 So I sell baked in ads because one I don't want to deal. 558 00:38:05.199 --> 00:38:07.559 I don't sell CPN model. I don't believe in CPM rates. I think 559 00:38:07.639 --> 00:38:13.880 CPM rates are for products that have a shelf life and I bake everything in, 560 00:38:13.920 --> 00:38:16.159 so it doesn't have a shelf life. My contents evergreen, so it's 561 00:38:16.239 --> 00:38:20.360 there forever. It gets downloaded every single month, and so I'm no, 562 00:38:20.559 --> 00:38:24.480 I don't have the administrative bandwidth to go through and calculate numbers and send out 563 00:38:24.480 --> 00:38:30.440 invoices for eternity. So I do a premium sponsorship model. I get paid 564 00:38:30.519 --> 00:38:36.119 once for a lifetime ad spend and that's how I geared up and I've worked 565 00:38:36.159 --> 00:38:38.679 with small brands and big brands and I just don't I mean we got our 566 00:38:38.679 --> 00:38:45.800 first tenzero sponsorship deal with four hundred total downloads and and so I'm I'm working 567 00:38:45.880 --> 00:38:50.519 on a niche audience of pure audience, because if I can, you know, 568 00:38:50.519 --> 00:38:52.800 if I can come to you and say hey, hey, Kane, 569 00:38:52.840 --> 00:38:58.320 I got a thousand podcasters listening to my show about podcasting and that's who you 570 00:38:58.360 --> 00:39:01.639 do business with in I'm going to recommend you, that is way more valuable 571 00:39:01.639 --> 00:39:05.079 than you spending that some amount of money. Putting up a billboard, it's 572 00:39:05.119 --> 00:39:07.400 going to come down in the week. Putting up on facebook as going to 573 00:39:07.440 --> 00:39:10.679 come down to thirty days, you know, being on a podcast where it's 574 00:39:10.679 --> 00:39:14.679 in there for seven days and it gets, you know, forty eight thousand 575 00:39:14.719 --> 00:39:19.440 downloads, but then it gets taken out. It's like I'm literally setting our 576 00:39:19.480 --> 00:39:22.960 sponsors up for life of our show and that's kind of how I bring the 577 00:39:22.039 --> 00:39:24.800 value to them. So I don't yeah, I like that. I don't 578 00:39:24.800 --> 00:39:29.800 do any CPM crap like I think it in not to mention man, like 579 00:39:30.280 --> 00:39:32.800 I have a personality. I'm not a newspaper, you know. I'm not 580 00:39:32.840 --> 00:39:37.199 a billboard, I'm not a facebook add it's like, dude, I'm I'm 581 00:39:37.199 --> 00:39:40.559 interacting and engaging and creating the engagement. So yeah, man, we bake 582 00:39:40.639 --> 00:39:45.599 them in and we leave them in there forever. So awesome and I like 583 00:39:45.679 --> 00:39:47.760 that approach. I might be losing out on some money, but I don't 584 00:39:47.800 --> 00:39:50.679 know what I mean. What about you? You Bake them in. You 585 00:39:50.679 --> 00:39:55.400 like dynamically inserted. What you guys think? I completely agree in terms of 586 00:39:55.440 --> 00:40:00.400 like you can get a big chunk of change by having a baked in add 587 00:40:00.760 --> 00:40:05.559 and there's a lot of value there. And one thing that we tell all 588 00:40:05.599 --> 00:40:08.199 of our students that go through our training there's a bit worried about approaching sponsors 589 00:40:08.239 --> 00:40:13.920 as the best thing you can do is change your mindset when you approach sponsor. 590 00:40:14.159 --> 00:40:19.159 Is I'm not a new podcast, is I'm an upandcoming podcast, and 591 00:40:19.239 --> 00:40:23.760 if you buy like my first like say ten episodes for five grand, whatever 592 00:40:23.760 --> 00:40:29.360 it is, that that's the cheapest it will ever be, because I'm serious, 593 00:40:29.400 --> 00:40:30.840 I'm going to this podcast. This is what I've been able to do 594 00:40:30.880 --> 00:40:34.559 previously in my career. You know, I'm an expert. I'm going to 595 00:40:34.599 --> 00:40:37.719 get it to this point and this is the cheapest ever be. But in 596 00:40:37.760 --> 00:40:44.599 return I will basically give you my foundational episodes. And anybody knows podcasting, 597 00:40:44.599 --> 00:40:47.840 you know that most people's first episode is the most ever downloaded. That is 598 00:40:47.920 --> 00:40:52.280 like gold. Does that if you owned Joe Rogans first ever episode, but 599 00:40:52.880 --> 00:40:57.280 you probably sell that as an nft for like a few Mil to be honest. 600 00:40:57.840 --> 00:41:00.199 All right, you could also sell a lot of sponsorship on it, 601 00:41:00.239 --> 00:41:04.920 because people do like to go back and see how far creators have come and 602 00:41:04.920 --> 00:41:07.719 and they generally start at the top and then they'll just go to the mode 603 00:41:07.960 --> 00:41:13.360 most latest episode. So I do like the idea of selling like a big 604 00:41:13.440 --> 00:41:17.039 chunk of change for, say, a certain amount of episodes. But I 605 00:41:17.079 --> 00:41:27.760 am started kind of liking the idea of dynamic ads that I can my argument. 606 00:41:28.320 --> 00:41:30.960 It doesn't conflict with yours, because you're saying you don't like cepms, 607 00:41:32.360 --> 00:41:37.239 whereas are the benefit of dynamic ads is the CPM, whereas you know your 608 00:41:37.280 --> 00:41:42.000 back catalog of content is still going to be getting downloads. So then your 609 00:41:42.079 --> 00:41:44.559 CEPM, you know the amount of downloads you're going to be getting, is 610 00:41:44.599 --> 00:41:47.360 better than if I just said for my next three months worth of content. 611 00:41:47.440 --> 00:41:53.280 So I like it and if you're working on a CPM model. But I 612 00:41:53.360 --> 00:41:57.480 quite like the fact that you just said that you just don't do them and 613 00:41:57.519 --> 00:42:00.760 that that's not how you work and that's probably why you're a secure in some 614 00:42:00.840 --> 00:42:04.639 good sponsors. So I maybe you've converted me. I like a lot the 615 00:42:04.639 --> 00:42:07.639 technology and I think I was getting lost in the Glitz, in the clamp, 616 00:42:07.719 --> 00:42:09.840 but maybe I'm maybe I would scooze the way to do it well, 617 00:42:09.880 --> 00:42:14.800 and I think too it's really based on you know, I don't like cepn 618 00:42:14.840 --> 00:42:17.519 because I don't have a million downloads in month. Yeah, if I did, 619 00:42:17.559 --> 00:42:22.400 I'd probably love CPM. I'd probably myself. But I still use the 620 00:42:22.480 --> 00:42:25.400 CPM rate as a base and then I add a percentage on top of that. 621 00:42:27.320 --> 00:42:30.880 But I think the real value, and we did a similar thing with 622 00:42:30.920 --> 00:42:34.440 our first sponsors. What I said was like similar to you, I kate, 623 00:42:34.800 --> 00:42:36.679 you come on with us. We're going to build the same we're going 624 00:42:36.679 --> 00:42:37.960 to grow it. I had done this once before already. It kind of 625 00:42:37.960 --> 00:42:44.559 had that proof of concept already proven. And then my promise was we're going 626 00:42:44.599 --> 00:42:49.159 to grandfather you in upon renewals for this first time rate, no matter. 627 00:42:49.280 --> 00:42:52.159 Like I don't care for responsor for the next ten years. And so now 628 00:42:52.199 --> 00:42:55.920 we have a couple sponsors sign of fifty two week episodes versus three months, 629 00:42:55.960 --> 00:43:00.159 six months, twelve months. There you know, they're signing twelve months. 630 00:43:00.199 --> 00:43:04.079 And so because we're just grandfathering thel man, prices have gone up for everyone 631 00:43:04.119 --> 00:43:07.840 else. Values gone up, you know, packages of change, all that. 632 00:43:07.119 --> 00:43:09.920 But these first few that really believed in the show at first, for 633 00:43:10.039 --> 00:43:14.800 getting that premium, I mean a super premium deal, because we're growing all 634 00:43:14.840 --> 00:43:16.480 the time. But yeah, there might be a day I wake up and 635 00:43:16.480 --> 00:43:19.840 I go, you know what, CPM is going to pay me a lot 636 00:43:19.920 --> 00:43:22.000 better. However, I don't think I will, because I still have this 637 00:43:22.039 --> 00:43:25.159 super niche audience, so I'll probably still just to use that. I'll make 638 00:43:25.199 --> 00:43:28.960 sure I'm never under a CPM right, that's for sure. I mean I 639 00:43:29.320 --> 00:43:32.519 definitely check my boxes that way. But yeah, maybe for these first few 640 00:43:32.559 --> 00:43:37.159 sponsors, maybe I can make more money off of them, you know now 641 00:43:37.199 --> 00:43:39.920 then, I definitely could then, but they believed him when no one else 642 00:43:39.960 --> 00:43:44.719 did. So I'm going to reward them, and that's that relationship aspect of 643 00:43:44.760 --> 00:43:46.679 it, right. That's like that's why they have a whole segment on our 644 00:43:46.760 --> 00:43:50.960 show and that's why we're really like giving, you know, giving them the 645 00:43:51.000 --> 00:43:52.920 works when it comes to promoting and all that kind of stuff, and vice 646 00:43:53.000 --> 00:43:55.599 versa. Man, they promote our show just as much as we do, 647 00:43:55.840 --> 00:43:59.800 so it's realm yeah, yeah, I mean that's, you know, one 648 00:43:59.840 --> 00:44:01.840 of the benefits. Early on they were just like hey, makes you know, 649 00:44:01.880 --> 00:44:05.679 if we didn't post on a linked or instagram and tag them in it, 650 00:44:05.679 --> 00:44:07.000 they're like calling us like hey, where's the post? Where's the post? 651 00:44:07.000 --> 00:44:10.519 We want to share it and and so we had those types of sponsor 652 00:44:10.599 --> 00:44:15.280 relationships, but it's because we've vetted you know, we vetted it out to 653 00:44:15.320 --> 00:44:19.440 say, Hey, we want the very best relationships here. So yeah, 654 00:44:19.519 --> 00:44:22.719 man, so that's kind of my philosophy. I would spend all day just 655 00:44:22.840 --> 00:44:27.880 near now sponsorship talk. Now, I love it, I love it, 656 00:44:27.920 --> 00:44:31.519 but cool, man. Let's see, did I don't know what that question 657 00:44:31.639 --> 00:44:37.079 means. By James, it says did CPM. Will never do it again. 658 00:44:37.079 --> 00:44:38.840 Oh, he did CPM and will never do it again. So, 659 00:44:38.960 --> 00:44:43.079 yeah, that's and I'm not going to say never. I mean I might 660 00:44:43.079 --> 00:44:45.079 start a show that that really rips and it's like, okay, this is 661 00:44:45.079 --> 00:44:49.599 easy. It's because I get what you're saying. You could sell your past 662 00:44:49.599 --> 00:44:52.320 episodes over and over and over and over again. I say so. Going 663 00:44:52.360 --> 00:44:55.400 back to that, I'm like investing in property and I'll leg you like once 664 00:44:55.519 --> 00:44:59.519 one time of leaves, I'll put another one in that and they can keep 665 00:44:59.519 --> 00:45:02.320 paying me rent. Yeah, of course. And I think the difference that 666 00:45:02.400 --> 00:45:07.400 I think is like talking about building community. I'm trying to build that whole 667 00:45:07.480 --> 00:45:12.039 entire ecosystem to where when I make that first phone call, the first year 668 00:45:12.559 --> 00:45:14.760 or you know at the beginning of the year. I'll spend two weeks at 669 00:45:14.760 --> 00:45:17.880 the end of the year setting up the first of the year in basically try 670 00:45:17.920 --> 00:45:22.920 to solidify all sponsorships for the entire year. And I'm not chasing around or 671 00:45:23.000 --> 00:45:28.119 trying to go on pod corn or this that or some broker and, you 672 00:45:28.159 --> 00:45:31.440 know, getting the work around or whatever you know. So I don't know 673 00:45:31.719 --> 00:45:35.440 who knows. It's all it's there's no right or wrong. It's Er just 674 00:45:35.480 --> 00:45:39.320 depends on what you like to do. I guess definitely interesting that I'm actually 675 00:45:39.840 --> 00:45:45.119 in the midst of launching a sponsorship platform that's very different to the rest. 676 00:45:45.360 --> 00:45:53.119 Okay, so zero percent. Zero percent cuts either side. So audience gets 677 00:45:53.400 --> 00:46:00.079 or podcaster gets the best rate because they're we know we're not taking ten percent, 678 00:46:00.400 --> 00:46:02.239 not taking anything off of the sponsors, so they're going to get a 679 00:46:02.239 --> 00:46:07.079 better return and return on investment and then more likely to do it again. 680 00:46:07.400 --> 00:46:12.039 So it's going to be ad sort of like a jobboard style. So straight 681 00:46:12.079 --> 00:46:16.159 into your email inbox you get a bunch of like five six different listings of 682 00:46:16.239 --> 00:46:21.159 potential sponsors who are interested in your show and then you get to reach out 683 00:46:21.159 --> 00:46:25.079 to them and then the rest is from from there, will negotiate rough rates, 684 00:46:25.119 --> 00:46:30.760 but you guys can further negotiate your deal. But Haus we're not taken 685 00:46:30.800 --> 00:46:34.000 a cup. We don't actually care whether it's on our platform or if you 686 00:46:34.039 --> 00:46:37.599 do it separately. If you're really good negotiated like you are, you know 687 00:46:37.639 --> 00:46:42.079 you'd find that stuff useful. Is that a is that a membership pricing to 688 00:46:42.119 --> 00:46:44.639 get into that world? Is that what it is? No, so, 689 00:46:44.719 --> 00:46:49.760 because it's a mailing list, it will just have the email sponsored. Oh 690 00:46:49.840 --> 00:46:52.480 Gotcha. Oh, okay, Gotcha, Gotcha. Yeah, that's awesome. 691 00:46:52.559 --> 00:46:54.960 Then you know if the sponsor wants to appear at the top of the list, 692 00:46:55.000 --> 00:46:59.679 and maybe that's another another stream, but the moment it is not going 693 00:46:59.679 --> 00:47:02.119 to be monetized from pre launched. Probably be launching in a couple of weeks. 694 00:47:02.920 --> 00:47:07.000 But yeah, so we'll see what happens with that. But I'm hoping 695 00:47:07.079 --> 00:47:09.679 that that's gonna help podcast because I know what you mean. Things like podcorn 696 00:47:09.800 --> 00:47:13.480 and, you know, a lot of these other brokers you end up getting 697 00:47:13.480 --> 00:47:16.480 a CPM of like five pounds, you know, you know tens in it's 698 00:47:16.880 --> 00:47:22.280 like a fraction of what the industry rate is in the industry rates not great 699 00:47:22.320 --> 00:47:25.599 anyway. So, yeah, hopefully that changes things. Yeah, me, 700 00:47:25.920 --> 00:47:29.679 I want to make dollars, not pennies. So I'm like, that's it. 701 00:47:29.760 --> 00:47:32.599 I'm trying to figure that out in and build those really good relationships in 702 00:47:32.639 --> 00:47:36.840 renew over and over and over and over and over again, and it's based 703 00:47:36.880 --> 00:47:42.559 on quality of community, not quantity of downloads or listen, son, I'll 704 00:47:42.559 --> 00:47:45.400 have you back on then. I would love to dive into more sponsorship talked. 705 00:47:45.400 --> 00:47:49.480 That would be super fun. I don't think I've had anybody on. 706 00:47:50.000 --> 00:47:52.280 I don't think have an I don't think if anybody scheduled either. So maybe 707 00:47:52.320 --> 00:47:57.360 we put that on the calendar for a later to kind of compare notes and 708 00:47:57.639 --> 00:48:00.159 talk about the difference of CPM versus, you know, baked in ads, 709 00:48:00.320 --> 00:48:04.119 and then also when you guys launch a new platform, we could talk about 710 00:48:04.119 --> 00:48:06.239 that as well. That'd be cool. Show us how it works. Awesome. 711 00:48:06.719 --> 00:48:07.920 Yeah, yeah, absolutely love see. All right. Well, Kane, 712 00:48:08.000 --> 00:48:12.159 is there anything that we didn't talk about as far as communities that you 713 00:48:12.159 --> 00:48:15.559 wanted to share that we didn't such up to say? Now, I think 714 00:48:15.599 --> 00:48:19.079 we covered the majority of it. I mean I'm sure we could go on 715 00:48:19.159 --> 00:48:21.840 for hours and now it's getting down a rabbit hole, but I think, 716 00:48:22.000 --> 00:48:24.760 I think we covered the headlines. Awesome, man, awesome. We'll well, 717 00:48:24.800 --> 00:48:28.000 Kane real quick, man. Let us know how we can get in 718 00:48:28.039 --> 00:48:30.480 touch with you, where people can find you and connecting all those fun things. 719 00:48:30.679 --> 00:48:35.400 I let you can get down instagram at the kine Barron or find me 720 00:48:35.400 --> 00:48:38.039 in my podcast. The podcast is podcast, all right. The podcast is 721 00:48:38.079 --> 00:48:40.840 podcast, man. I like it pretty straightforward. You know what it's about, 722 00:48:40.880 --> 00:48:44.559 you know who it's for. Can't buy S it can't beat I'm going 723 00:48:44.599 --> 00:48:46.159 to I'm going to subscribe. I only think of subscribe. I got to 724 00:48:46.159 --> 00:48:50.599 go check it out. So I appreciate. We we're just gone with just 725 00:48:50.679 --> 00:48:52.119 in a hiatus. We're going. We were weekly, when I'm going to 726 00:48:52.159 --> 00:48:55.599 go daily. So do welcome. Should be fun. Welcome to the daily, 727 00:48:57.039 --> 00:49:00.840 the day a man and man, you're the inspiration. I don't know 728 00:49:00.880 --> 00:49:04.440 about that well, but yeah, it's gonna be fun. Okay, and 729 00:49:04.480 --> 00:49:07.800 I really appreciate your man, thanks for jumping on and we'll talk to a 730 00:49:07.840 --> 00:49:10.840 little later. Appreciate that. Appreciate it. Thank you all right, guys 731 00:49:10.840 --> 00:49:15.639 and gals. That is it for today on creating daily such a fun conversation. 732 00:49:15.280 --> 00:49:19.280 So there you go. Start focusing on building that community. A couple 733 00:49:19.320 --> 00:49:24.000 of takeaways that I had was one, two, to really build that community 734 00:49:24.079 --> 00:49:28.000 from the very beginning. So even on this show right now, hey go, 735 00:49:28.480 --> 00:49:30.239 you know, subscribe to the podcast, to follow the podcast. Shoot 736 00:49:30.239 --> 00:49:32.960 me an email. Go to one sheet dot pro slash Billy Thorpe and send 737 00:49:34.000 --> 00:49:36.960 me an idea. I forget a question, I'll answer on the show. 738 00:49:37.239 --> 00:49:39.400 I really like that concept. I think it's I think it's great to start 739 00:49:39.440 --> 00:49:44.079 building that relationship, that community. So I'm one month in, so five 740 00:49:44.079 --> 00:49:46.400 months I'll might have a membership lined up for you guys. But if you 741 00:49:46.440 --> 00:49:51.679 have it already, please do subscribe, either here on Youtube on bullhorn or 742 00:49:51.719 --> 00:49:54.360 if you're listen to the replay on a podcast player, hit that follow button. 743 00:49:54.519 --> 00:49:59.159 Enjoin Me Tomorrow. I get my cohost, my my friends sid and 744 00:49:59.239 --> 00:50:04.599 meadows, on the show tomorrow because tomorrow's Friday. Always love having a cohost 745 00:50:04.679 --> 00:50:06.559 on the show and so he's going to be on. We're can be talking 746 00:50:06.599 --> 00:50:09.079 about how do you set up a creative collaboration? He and I have both 747 00:50:09.519 --> 00:50:15.519 been collaborators with each other and we've also been collaborators with other people, ones 748 00:50:15.559 --> 00:50:16.920 that went really good, ones that went really bad. We're not going to 749 00:50:16.960 --> 00:50:21.280 get into details, but maybe we'll share some lessons learned and give you some 750 00:50:21.320 --> 00:50:25.280 tips on how to work with other people, other creators, on these projects. 751 00:50:25.360 --> 00:50:28.679 That way you can make the most of it have the most amount of 752 00:50:28.719 --> 00:50:30.840 success. All right, we'll see you tomorrow. Thanks so much for watching. 753 00:50:30.880 --> 00:50:35.119 To PM. Ready, go, go. Put Market Your calendar for 754 00:50:35.119 --> 00:50:39.440 tomorrow. See You.