April 21, 2022

How To Build Your Own Podcast Community

How To Build Your Own Podcast Community

Kane Baron has launched of 150 chart topping podcasts and specializes in helping podcasters start, scale and monetize podcasts. We'll be discussing how to build your podcast community.

Kane Baron - The Podcasters Podcast (Apple Podcasts)

Connect with Billy Thorpe 

Transcript
WEBVTT 1 00:00:00.360 --> 00:00:05.440 Now here's something we all can really like. You're listening to creating daily. 2 00:00:05.759 --> 00:00:09.080 There's something wrong with you. You know that because you and I are like 3 00:00:09.080 --> 00:00:12.759 a mullets. It is the is the business, so he's the front part 4 00:00:12.800 --> 00:00:15.759 of the haircut and then I'm the party in the back. I think they're 5 00:00:15.839 --> 00:00:22.519 hilarious. Speaks to me. It's like he's saying what I'm thinking. What 6 00:00:22.640 --> 00:00:26.879 is going on everyone? Welcome to another episode of creating daily. I'm your 7 00:00:26.879 --> 00:00:29.879 host, Billy Thorpe. On today's episode where you be talking about how do 8 00:00:29.920 --> 00:00:34.719 you build your podcasts community, not just your podcast audience, but your podcast 9 00:00:34.799 --> 00:00:37.560 community. I believe there's a big difference and I'm going to see if my 10 00:00:37.560 --> 00:00:43.240 friend Kane Baron does as well. Kane is phenomenal Podcaster, phenomenal coach, 11 00:00:43.240 --> 00:00:49.119 mentor and Actually helps run one of the largest independent podcast agencies in the UK. 12 00:00:49.600 --> 00:00:52.399 So he's got a lot of knowledge and helped, I think, launch 13 00:00:52.439 --> 00:00:58.119 over a hundred and fifty different podcast in his career so far, maybe even 14 00:00:58.200 --> 00:01:00.439 more, but that was the the bio that I read. So I'm really 15 00:01:00.439 --> 00:01:03.120 excited for him to come on here in just a few minutes. But before 16 00:01:03.159 --> 00:01:06.959 he does, I do have a couple of segments lined up, but before 17 00:01:07.000 --> 00:01:10.560 I do that, I want you to hit that subscribe button wherever it is 18 00:01:10.599 --> 00:01:14.480 closest to you. If you're watching on bullhorn, if you're watching on Youtube 19 00:01:14.640 --> 00:01:18.599 or if you're listening to this replay on a podcast player, find that follow 20 00:01:18.640 --> 00:01:22.359 button and and hit that fall button. Subscribe to the channel, as we 21 00:01:22.400 --> 00:01:26.719 are bringing on creators of all kinds to inspire you and your Creator journey every 22 00:01:26.760 --> 00:01:30.040 single day, well, Monday through Friday, to of eastern time to be 23 00:01:30.120 --> 00:01:34.599 exact, and you can join us a live or I upload the episode shortly 24 00:01:34.640 --> 00:01:38.319 after, but make sure you hit that subscribe button so you get notified of 25 00:01:38.359 --> 00:01:41.719 that and already get somebody over here in the chat. What's up? The 26 00:01:41.760 --> 00:01:46.000 hat is back from Sid Meadows. Yes, said the hat is back. 27 00:01:46.120 --> 00:01:48.959 It's not backwards, though, and anytime we wearing a hat, just so 28 00:01:49.000 --> 00:01:53.480 you guys know, it's because I probably need a haircut or I'm just having 29 00:01:53.519 --> 00:01:57.120 a bad hair day, or I really just don't care. Maybe that's it 30 00:01:57.159 --> 00:01:59.879 as well. All Right, anyway, enough of my shenanigans. Let me 31 00:01:59.879 --> 00:02:05.359 get over a tool time. What it's toll time, with creating daily all 32 00:02:05.480 --> 00:02:07.759 right, so on this segment. I always share like a tool or software 33 00:02:07.800 --> 00:02:10.840 or something that I use as a creator and he I don't know if you 34 00:02:10.840 --> 00:02:14.639 can really see this in the screen or not, but these are the sure 35 00:02:14.759 --> 00:02:19.520 see two hundred and fifteen pros. These are wired earbuds in the earbuds I 36 00:02:19.599 --> 00:02:23.479 use every single day. I wear these things for hours and hours and hours 37 00:02:23.759 --> 00:02:27.599 and they're super comfortable. They did take a little time to get used to, 38 00:02:28.000 --> 00:02:29.840 but you can get them on Amazon, I think. I think the 39 00:02:30.000 --> 00:02:31.479 price right now is like eighty nine bucks or something like that. But go 40 00:02:31.520 --> 00:02:36.280 to one sheet dot pro Billy Thorpe. You can see my affiliate linked there 41 00:02:36.319 --> 00:02:38.719 because, as you guys know, that's one way to monetize. And you 42 00:02:38.719 --> 00:02:44.039 can see these are the black ones and the pretty awesome. I probably would 43 00:02:44.039 --> 00:02:46.080 have got the clear ones because there's people I know that have the clear ones 44 00:02:46.120 --> 00:02:49.360 and I'm like, Hey, put your headphones on there, like, dude, 45 00:02:49.360 --> 00:02:51.759 they're here, and I'm like, Oh, I should have got those 46 00:02:51.800 --> 00:02:54.439 because you wouldn't be able to as wearing headphones. So anyway, all right, 47 00:02:54.479 --> 00:02:58.439 so that is my total time for you. Now we'll ship over to 48 00:02:58.680 --> 00:03:04.280 some creator highlights. Creator highlights. No cooking necessary. And no assembly required. 49 00:03:05.159 --> 00:03:08.599 It's got to be funk all right. Today's creator highlight is brought to 50 00:03:08.680 --> 00:03:12.639 you by my friends over at mayving coffee. So you can ditch it old 51 00:03:12.719 --> 00:03:15.400 brew that you got that it's probably cheap and gross for you it. Check 52 00:03:15.400 --> 00:03:20.560 out Maven. These guys are crushing it. This is small batch Columbian coffee. 53 00:03:20.599 --> 00:03:23.159 I talked about him all the time. They are amazing, all right. 54 00:03:23.199 --> 00:03:25.240 So that's all I can say about that, and I'm not really. 55 00:03:25.960 --> 00:03:30.919 I would not come call myself like a coffee SNOB, but actually, if 56 00:03:30.960 --> 00:03:34.759 it wasn't for Maving, I probably woldn't be drinking coffee because I honestly didn't 57 00:03:34.800 --> 00:03:38.800 like it before. But check it out. It's super good. I know 58 00:03:38.960 --> 00:03:42.439 said over in the chat has had it, so please, said, drop 59 00:03:42.479 --> 00:03:46.560 all your your good reviews there in the chat. Now, today's creator highlight 60 00:03:46.639 --> 00:03:52.639 goes to my friends Chris Stone and Jim Fuse. They are Amazon. They 61 00:03:52.719 --> 00:03:55.960 do a lot of creator creator stuff, but their Amazon live creators and they're 62 00:03:57.000 --> 00:04:00.919 literally helping people overcome the fear of gear, and they're doing this through different 63 00:04:00.960 --> 00:04:05.039 types of interviews and creating different types of content over on Amazon live. Now, 64 00:04:05.039 --> 00:04:08.800 if you're not familiar with Amazon lives creator, you should go check it 65 00:04:08.840 --> 00:04:11.919 out and if you have audience is big enough, it is a fantastic way 66 00:04:12.000 --> 00:04:16.000 to make some additional revenue every single day. I make revenue over there every 67 00:04:16.000 --> 00:04:19.800 single day and I followed duel castors and I just copy what they do because 68 00:04:19.800 --> 00:04:24.519 they crush it and they're doing a fantastic job. So go check those guys 69 00:04:24.519 --> 00:04:29.079 out. It's deal casters dot live and you can see their channel, you 70 00:04:29.079 --> 00:04:31.839 can see their pay and all that fun stuff. Super, super great guys, 71 00:04:31.959 --> 00:04:36.439 super great content creators as well. And here's what I often say is 72 00:04:36.480 --> 00:04:42.800 success leaves clues. So go find some people that are crushing it and whatever 73 00:04:42.800 --> 00:04:45.680 it is that you want to crush it in and follow what they do and 74 00:04:45.759 --> 00:04:47.639 make it your own. All right. So I won't get into like just 75 00:04:47.920 --> 00:04:50.680 you get what I'm saying, all right. So, but anyway, now 76 00:04:50.759 --> 00:04:56.040 let's move right on because I'm excited. I got I got my friend cane 77 00:04:56.079 --> 00:04:58.920 on in the in the wings here, and he's going to come on. 78 00:04:58.920 --> 00:05:02.519 We're going to talk about building your podcast community. So, without further ado, 79 00:05:03.439 --> 00:05:05.959 Kane, what's going on, my friend? How are you? I'm 80 00:05:06.079 --> 00:05:09.839 good. How are you? And I'm doing good. I kind of black. 81 00:05:09.879 --> 00:05:12.519 I don't even know. I have segments before I blast them as fast 82 00:05:12.639 --> 00:05:15.959 I can. I drink too much coffee and then I go sporadic on it. 83 00:05:15.040 --> 00:05:18.680 But anyway, probably not good drying my good stuff. That may even 84 00:05:18.680 --> 00:05:21.600 coffee, man, is so good. It is so good. Anyway, 85 00:05:21.680 --> 00:05:27.279 I'll get off of that, man. Yeah, well, thank you for 86 00:05:27.279 --> 00:05:29.839 having me. I appreciate it. Yeah, man, well, I met 87 00:05:29.879 --> 00:05:31.759 you in Clubhouse, or we met Unclove House, I should say. You 88 00:05:31.759 --> 00:05:36.399 guys run rooms over there. I believe every Thursday morning my time, because 89 00:05:36.439 --> 00:05:42.079 you're in the UK's IT TO PM UK Times. I think that's nine am 90 00:05:42.120 --> 00:05:45.040 Easton. Yeah, I believe. So, YEP, so, man, 91 00:05:45.120 --> 00:05:46.560 it is. Is a good time over there. You guys are always bringing 92 00:05:46.560 --> 00:05:50.600 the value. You, your partner, Tom I can't remember the other general's 93 00:05:50.680 --> 00:05:54.199 name that's in the middle of you. Yes, Alex, there we go, 94 00:05:54.279 --> 00:05:57.800 there we go. But yeah, you guys are always crushing it in 95 00:05:57.839 --> 00:06:00.560 doing a great job, and so you actually in treat because you're talking about 96 00:06:00.560 --> 00:06:05.399 building a podcast community. I believe it's a couple weeks ago now in I 97 00:06:05.439 --> 00:06:10.279 was in the process at that time of launching membership and so you guys have 98 00:06:10.399 --> 00:06:12.439 touched on that a little bit as well and I was like man, I 99 00:06:12.480 --> 00:06:15.319 got to have you on the show and also really dive into the subject. 100 00:06:15.399 --> 00:06:18.040 So I guess my first question for you, and not that this is like 101 00:06:18.120 --> 00:06:21.800 a q and a, will just kind of have a conversation, but is 102 00:06:21.839 --> 00:06:27.560 there a difference in an audience, in a community or in your mind, 103 00:06:27.639 --> 00:06:32.160 or they the same thing? Yeah, that they're definitely a different thing. 104 00:06:33.839 --> 00:06:39.399 The words can be used interchangeably and I've probably been made that mistake, but 105 00:06:39.439 --> 00:06:43.439 they are definitely a different thing. You know, you can have an audience 106 00:06:43.480 --> 00:06:48.519 that people just observe you, but a community is something much deeper than that 107 00:06:48.720 --> 00:06:55.399 and I think it's reciprocal because it's so easy, especially as a podcast, 108 00:06:55.439 --> 00:06:59.439 to where there's no there's the reviews, but there's no comment section and there's 109 00:06:59.480 --> 00:07:02.720 no live element. There's you know, there's no back and forth, there's 110 00:07:02.759 --> 00:07:06.399 no you know, all you see is download numbers. I think it's very 111 00:07:06.439 --> 00:07:12.560 easy just to have an audience, but I think it becomes a community when 112 00:07:12.560 --> 00:07:16.199 you go that step further and you start being reciprocal and you're building a place 113 00:07:16.319 --> 00:07:21.439 for them to congregate. Whether that is a you know, a discord server 114 00:07:21.560 --> 00:07:26.720 or facebook group on a premium content site, which I'm sure we'll talk about, 115 00:07:26.720 --> 00:07:30.040 because that's how I would do it and I recommend everybody to. Of 116 00:07:30.120 --> 00:07:35.279 It is is having an actual paid for community. But there are hundred percent 117 00:07:35.519 --> 00:07:40.160 a different thing. Gotch it's so so you in your experience, and I 118 00:07:40.160 --> 00:07:43.600 know you guys have launched I said a hundred fifty, I think that's the 119 00:07:43.680 --> 00:07:46.480 last thing I read. Maybe more now. You know, I'm sure it 120 00:07:46.879 --> 00:07:50.319 goes up every day. Yeah, but in your experience of launching those, 121 00:07:50.519 --> 00:07:54.759 how many of those people have you helped launch communities for? Or is that 122 00:07:54.759 --> 00:07:56.800 it? Is that a part of your packaging? Is that what you've put 123 00:07:56.879 --> 00:08:01.040 in there? Yes, so it's a pretty new thing that we've been doing 124 00:08:01.160 --> 00:08:07.959 for sort of our wider clients and our wider community. So it's something that 125 00:08:07.120 --> 00:08:11.240 as an agency, we've been doing on sort of the small scale for, 126 00:08:11.319 --> 00:08:15.319 you know, just a couple of people for about two or so years. 127 00:08:15.319 --> 00:08:18.000 Okay, actually just in two thousand and twenty end of two thousand and twenty 128 00:08:18.040 --> 00:08:26.279 one. We've now started doing training and actually take over it for our clients. 129 00:08:26.319 --> 00:08:28.879 So it's something that we've been preaching you know for ages and so you 130 00:08:28.920 --> 00:08:30.879 know you should really do this, you should really do this. This is 131 00:08:30.920 --> 00:08:33.600 how you do it. But a lot of our clients, you know, 132 00:08:33.679 --> 00:08:37.120 the outsource in the production of that podcast to US anywhere that they're busy people, 133 00:08:37.200 --> 00:08:41.639 their family, people there, their own businesses, whatever. So we 134 00:08:41.720 --> 00:08:45.799 finally sort of put in the infrastructure to be able to run all that for 135 00:08:46.039 --> 00:08:50.039 them. Our chosen site is patroon. You know it's got a lot of 136 00:08:50.279 --> 00:08:52.159 brand trust. People know what Patreon is, but you know there are other 137 00:08:52.200 --> 00:08:56.600 membership sites available. So when you talk about platforms me, I know you 138 00:08:56.639 --> 00:09:01.759 talk about Patreon, I know you're talking about Um, maybe buy me a 139 00:09:01.799 --> 00:09:05.919 coffee or whatever, but is there a step before that? Like should I 140 00:09:05.919 --> 00:09:11.360 immediately start asking people like to pay me for additional content, or should I 141 00:09:11.360 --> 00:09:15.519 start like a facebook group or a discord and like kind of, you know, 142 00:09:15.559 --> 00:09:18.600 for lack of a better term, like funnel people into a community, 143 00:09:18.600 --> 00:09:22.279 get to know them better on a personal level and then make an offer? 144 00:09:22.399 --> 00:09:24.879 Or should I just go right out the gate like Hey, what's up? 145 00:09:24.919 --> 00:09:26.600 Here's my new podcast, by the way, here's my buy me a coffee, 146 00:09:26.639 --> 00:09:30.879 like, sign up for a membership like which strategy. Should I go 147 00:09:30.919 --> 00:09:39.879 after there? Neither is. There is the answer. So, so you 148 00:09:39.960 --> 00:09:46.879 don't want to build a free community because then it's you're just cannibalizing future sales. 149 00:09:46.960 --> 00:09:52.360 Okay, you know. So it's sort of like when apple released the 150 00:09:52.399 --> 00:09:54.919 first Macintosh, if there was giving out like free ipods, you know, 151 00:09:56.039 --> 00:10:03.919 it is later on down the line. So I say you can build a 152 00:10:03.960 --> 00:10:09.399 community ish through audio, only three podcasting, by reading out your reviews, 153 00:10:09.480 --> 00:10:13.120 asking people to leave reviews, you know. And so the end of my 154 00:10:13.159 --> 00:10:16.559 episode, or sometimes at the beginning, and I will ask people to leave 155 00:10:16.600 --> 00:10:20.879 a review and put an episode that they'd want me to cover. So I've 156 00:10:20.879 --> 00:10:26.720 got the PODCASTS podcast. So I do educational content for creators, similar to 157 00:10:26.759 --> 00:10:31.600 you. I'm people might ask specific questions that are, I need a review 158 00:10:31.639 --> 00:10:35.320 on this microphone or this editing software or how do I get guess, how 159 00:10:35.360 --> 00:10:39.559 do I monetize whatever, and I can just read out that comments and Oh, 160 00:10:39.639 --> 00:10:43.039 hey, you know, billy's asked, what's your favorite to my sis? 161 00:10:43.120 --> 00:10:46.720 Or how do I scale my show? So I go, you know, 162 00:10:46.799 --> 00:10:50.320 the beginning of that episode shot out by this episodes. For you, 163 00:10:50.320 --> 00:10:52.679 we're going to talk about scaling up your podcast audience. Okay, so you 164 00:10:52.679 --> 00:10:58.679 can sort of, you can build that back and forth, but then your 165 00:10:58.720 --> 00:11:03.000 communisty, your community, should always be paid for one. It's really high 166 00:11:03.080 --> 00:11:07.279 value to your audience, so you might as well monetize it because it is 167 00:11:07.320 --> 00:11:11.480 a product that they want. It is valuable to them. So I think 168 00:11:11.519 --> 00:11:15.919 a lot of people shy away from doing a premium content model because of imposter 169 00:11:16.039 --> 00:11:18.759 syndrome. They think, you know, who's going to pay me for that? 170 00:11:18.840 --> 00:11:22.279 You know, why? Why should I charge people for that? It 171 00:11:22.360 --> 00:11:24.679 is valuable. So do pay, you know, do charge for it, 172 00:11:26.240 --> 00:11:30.320 but I would say, you know, six months in you can start doing 173 00:11:30.320 --> 00:11:33.600 that. You can definitely start having your premium content models. First of all, 174 00:11:33.639 --> 00:11:37.000 it takes time to build up. You know, your first six months 175 00:11:37.120 --> 00:11:41.879 you might only have one hundred people, two hundred people subscribing, yea, 176 00:11:43.039 --> 00:11:46.279 but then, you know, the the year after that that goes up to 177 00:11:46.559 --> 00:11:50.399 a thousand people. You know, it does compound. So really, to 178 00:11:50.639 --> 00:11:52.840 the short of it, to answer you question is, don't give away your 179 00:11:52.879 --> 00:11:58.159 community at the beginning, folcus, on building your audience. Then, once 180 00:11:58.240 --> 00:12:03.200 you build your audience, convert them into being in the community. Okay, 181 00:12:03.240 --> 00:12:07.960 that's a good takeaway. I like that approach to build. So first of 182 00:12:07.960 --> 00:12:11.559 all, start that community building from day one. As far as in you 183 00:12:11.720 --> 00:12:15.879 creating interactive segments on your show. I think this is hugely important and I 184 00:12:15.879 --> 00:12:18.360 think for my fishing show we probably did this, but it is actually probably 185 00:12:18.360 --> 00:12:22.200 by just mistake. It was probably just by listening to other, you know, 186 00:12:22.360 --> 00:12:26.840 podcast host that I was learning from and hearing them do it, and 187 00:12:26.879 --> 00:12:30.200 so I just really, you know, with nothing in my mind of any 188 00:12:30.240 --> 00:12:33.600 return on that investment. I would just do that like hey, leave us 189 00:12:33.600 --> 00:12:35.519 a comment, leaves a rating, leave us a review. And one thing 190 00:12:35.519 --> 00:12:39.519 that we started doing early on as well as we set up a buy me 191 00:12:39.600 --> 00:12:43.320 a coffee, but it didn't have any membership stuff, no monthly commitments. 192 00:12:43.320 --> 00:12:46.480 It was just like hey, if you enjoy this content and you want to 193 00:12:46.519 --> 00:12:50.080 support us as creators, feel free to buy us a coffee and, by 194 00:12:50.120 --> 00:12:54.000 the way, when you leave a comment, tell us what you want to 195 00:12:54.000 --> 00:12:58.399 know about on the show. And so we were able to generate one revenue 196 00:12:58.399 --> 00:13:01.440 and then too, that engagement portion that we are missing, like with this 197 00:13:01.480 --> 00:13:03.799 live stream, where I can say hey, guys, leave a comment or 198 00:13:03.840 --> 00:13:09.840 whatever, and we can engage live versus they're going to listen to this three, 199 00:13:09.919 --> 00:13:13.639 four or five weeks after I recorded or whatever for my fishing chow. 200 00:13:13.799 --> 00:13:18.559 So I love that idea, man, to really keep that and have a 201 00:13:18.600 --> 00:13:22.639 purpose behind it, because often times I think it's podcasters were just like I 202 00:13:22.679 --> 00:13:24.919 just want them to hit that followed up mass and you to hit the follow 203 00:13:24.960 --> 00:13:26.559 and give me a review so I can get some you know, I can 204 00:13:26.600 --> 00:13:31.720 get some clout in the podcast world of of being you know whatever. But 205 00:13:31.840 --> 00:13:35.600 Man, I love that, Kn that you said like start it from the 206 00:13:35.600 --> 00:13:39.720 beginning of creating and curating that conversation, because that is, in my opinion, 207 00:13:39.720 --> 00:13:45.480 the difference between a community in an audience. A community is that conversation 208 00:13:45.480 --> 00:13:48.399 back and forth. In an audience is just listening to me and kind of 209 00:13:48.440 --> 00:13:52.919 observing, you know, observing at their at their will. So so, 210 00:13:52.960 --> 00:13:56.039 all right, so we're talking about building that engagement a little bit. So 211 00:13:56.120 --> 00:13:58.519 how do you think that all level deeper? So you've been doing this for 212 00:13:58.559 --> 00:14:01.840 like six months now. You're at the six month mark. Maybe you guess 213 00:14:01.879 --> 00:14:07.200 to me that you have three or four hundred subscribers. What's my next step? 214 00:14:07.639 --> 00:14:13.360 Straight away, I would create an APP, an add for your own 215 00:14:13.440 --> 00:14:18.440 show. So, you know, forget sponsors for now, and you hurt 216 00:14:18.480 --> 00:14:20.120 me. You hurt my heart. Man, you hear my heart, we 217 00:14:20.240 --> 00:14:22.399 say for you said an I. Yeah, I know. That's why I 218 00:14:22.120 --> 00:14:28.799 now. But sponsor your own show, because this is the way that I 219 00:14:28.840 --> 00:14:33.799 personally see it, whether it's right or wrong, is you'll make a lot 220 00:14:33.919 --> 00:14:41.519 more money renting out like space, you're were in a state, to your 221 00:14:41.600 --> 00:14:46.919 clients rather than somebody outside finding a sponsor that you know only some of the 222 00:14:46.960 --> 00:14:50.879 audience might have synergy with. So, for example, you know, I 223 00:14:50.879 --> 00:15:00.159 could get sure or zoom. You know all these audio hardware brands that do 224 00:15:00.240 --> 00:15:05.840 podcast equipment and audio equipment. Yes, they could sponsor my show and they 225 00:15:05.919 --> 00:15:09.639 might be useful to a lot of my audience. But what if everyone, 226 00:15:09.639 --> 00:15:13.440 everybody's really bought their first lot of equipment? But then actually, you know, 227 00:15:13.720 --> 00:15:18.159 there's not going to be huge Roi therefore the sponsor, and therefore they 228 00:15:18.240 --> 00:15:22.480 might not sponsor me for a lot of time, like continuously, whereas every 229 00:15:22.519 --> 00:15:26.360 single one of my listeners likes me, otherwise they wouldn't be listening. They 230 00:15:26.360 --> 00:15:30.679 get they see value and the information I give them. So I'd weigh rather 231 00:15:30.879 --> 00:15:35.919 pay or have them pay me. So five pounds, ten pounds every single 232 00:15:35.960 --> 00:15:39.600 month, or you know, whatever currency you have, every single month for 233 00:15:39.759 --> 00:15:43.879 more information. Because a microphones great, and you know, they could buy, 234 00:15:43.960 --> 00:15:48.600 you know, a my microphone, a recorder, a ring light, 235 00:15:48.600 --> 00:15:52.919 whatever, and then they only need that once. Yeah, but the information 236 00:15:52.960 --> 00:15:56.840 on like, how do I continually let level up? How do I make 237 00:15:56.879 --> 00:16:00.440 sure I'm making the most money, I'm being the most time efficient, I'm 238 00:16:00.440 --> 00:16:04.000 market I'm on all the new platforms, I'm in the know. Well, 239 00:16:04.039 --> 00:16:07.559 actually, the informations way more valuable and therefore they're more likely to pay for 240 00:16:07.559 --> 00:16:11.360 it, and that's my opinion and what I've seen from my experience. So 241 00:16:11.480 --> 00:16:17.120 I would produce an ad, a really high quality add for about twenty seconds. 242 00:16:17.120 --> 00:16:18.879 There's a mid roll goes in the beginning of your show, you know, 243 00:16:18.960 --> 00:16:22.080 just one. You record once and then you can, you know, 244 00:16:22.200 --> 00:16:26.360 keep using it, which is essentially the buy me a cup of coffee pitch. 245 00:16:26.440 --> 00:16:29.960 Yeah, something along the lines of luck, Hey let if you enjoy 246 00:16:30.080 --> 00:16:33.320 listening to this show and you want more content and you want extra access to 247 00:16:33.320 --> 00:16:36.399 me, then for the price of a cup of coffee, you know, 248 00:16:36.480 --> 00:16:40.080 five dollars a month, you'll get an extra episode each week and you get 249 00:16:40.120 --> 00:16:44.600 access to my close facebook group where I do a live Qa every month where 250 00:16:44.600 --> 00:16:48.600 I guarantee I asked answer your question. Or, for five dollars a month, 251 00:16:48.679 --> 00:16:52.919 go to you know, bit do y for Slash Canes podcast and you 252 00:16:52.960 --> 00:16:55.200 know, put the link in all of your show notes and just put that 253 00:16:55.559 --> 00:17:00.159 every single episode that you do. You could run a launch promotion, which 254 00:17:00.200 --> 00:17:04.440 I know you did really successfully, to get those earlier doctors reward your your 255 00:17:04.480 --> 00:17:11.559 loyal fans for taking action. Always, always encourage that. But that sort 256 00:17:11.599 --> 00:17:17.559 of the first step, and it's pretty simple. Just produce effective twenty two 257 00:17:17.720 --> 00:17:22.480 ad saying why people should join your premium te level, what are they going 258 00:17:22.519 --> 00:17:26.440 to get, and then leave it at that. That's the STATU yeah, 259 00:17:26.519 --> 00:17:29.599 yeah, okay, that's that's really good. You know, I always think 260 00:17:29.599 --> 00:17:33.920 they're too now that I've done both. So in the beginning and when after 261 00:17:33.960 --> 00:17:37.440 sponsors. So that was that was the goal. I knew I had just 262 00:17:37.480 --> 00:17:40.160 had this niche audience, a more pure on it, which I know I 263 00:17:40.279 --> 00:17:42.480 get like all this fifths on models. Doesn't fit some model. So I'm 264 00:17:42.519 --> 00:17:45.519 not, I'm not the end all exponsor guy. However, I mean a 265 00:17:45.559 --> 00:17:49.839 lot of money off sponsorships and we've built a lot of amazing relationships with those, 266 00:17:49.960 --> 00:17:53.000 with those sponsors as well. And so for us it was a little 267 00:17:53.039 --> 00:17:56.440 bit of the opposite. It was a little bit of go get the sponsorship 268 00:17:56.559 --> 00:18:03.319 relationships, build their line of revenue first and then phase two. Is Now 269 00:18:03.440 --> 00:18:07.000 just a couple few week or actually three weeks ago today. Hey, we're 270 00:18:07.000 --> 00:18:11.640 going to launch this membership in that we've had over a hundred, sixty something 271 00:18:11.680 --> 00:18:15.160 people sign up, and it was that, I believe, over and we 272 00:18:15.160 --> 00:18:18.039 probably could have done this way earlier. I mean I think to your point, 273 00:18:18.079 --> 00:18:22.039 it's like, you don't have to wait twenty four months like we did. 274 00:18:22.200 --> 00:18:26.240 You can it's literally been twenty four months since we launched our first podcast 275 00:18:26.240 --> 00:18:29.279 and now we're on episode three of our additional content. I'm like, man, 276 00:18:29.359 --> 00:18:33.039 we probably could have done this six months in and been building over the 277 00:18:33.119 --> 00:18:36.440 last year and a half, versus, you know, now trying to go 278 00:18:36.599 --> 00:18:38.839 okay, cool, let's let's get people in. So, yeah, I'm 279 00:18:38.880 --> 00:18:41.720 with you on that. Man. If I could, if I could rewind 280 00:18:41.720 --> 00:18:45.480 the clock a little bit, I would have started way earlier, just making 281 00:18:45.519 --> 00:18:48.640 it an offer. And but I definitely think it has to do with like 282 00:18:48.759 --> 00:18:52.039 bandwidth to man. So so let's talk about that for a minute, because 283 00:18:52.240 --> 00:18:53.960 I think a lot of podcasters are probably like yeah, Dude, I love 284 00:18:53.960 --> 00:18:57.480 to get paid, I'd love to do this, but it makes us all 285 00:18:57.519 --> 00:19:00.880 look like idiots if you start something and you just don't show up. And 286 00:19:00.880 --> 00:19:04.039 I know a lot of people reach out to me about other shows that are 287 00:19:04.079 --> 00:19:07.119 like hey, do you know this guy, because I'm paying for Patreon and 288 00:19:07.119 --> 00:19:11.319 he's just not doing what he said and I'm like, just cancel your patreon. 289 00:19:11.400 --> 00:19:12.960 I don't know. So let's talk about that for a second. How 290 00:19:12.960 --> 00:19:15.720 do you balance? How do you balance that and how do you vet a 291 00:19:15.799 --> 00:19:21.240 podcast to say hey, are you ready for membership? How would I do 292 00:19:21.279 --> 00:19:23.960 that? How would I qualify my own show? That's my question. Well, 293 00:19:25.160 --> 00:19:27.359 that's actually a really good question as a really good point, and I 294 00:19:27.400 --> 00:19:32.440 was discussing this on the room you as we were in together earlier in clubhouse, 295 00:19:32.920 --> 00:19:36.880 talking about sponsorships. Great, and you'll see why a lot of big 296 00:19:36.920 --> 00:19:41.720 podcasters do sponsorship because they are busy people and they would weigh rather. I 297 00:19:41.880 --> 00:19:48.559 know, maybe it's twenty percent, maybe fifty percent less, but just get 298 00:19:48.599 --> 00:19:52.440 a sponsor and they have to do no work at all, whereas a premium 299 00:19:52.480 --> 00:19:55.759 content you know you're going to have to build a community, going to have 300 00:19:55.799 --> 00:19:59.039 to engage in that community, at least at the beginning. You're going to 301 00:19:59.079 --> 00:20:03.079 have to create extra content and it you know, twice as much work, 302 00:20:03.119 --> 00:20:10.359 if not more so. In terms of am I ready don't know there's an 303 00:20:10.359 --> 00:20:12.720 exact science to it. Do you have enough hours in your diary? What's 304 00:20:12.839 --> 00:20:18.759 the minimum requirement, I believe, to having a premium content model for most 305 00:20:18.799 --> 00:20:21.920 people, and that, I'll tell you. A caveat the moment is a 306 00:20:21.920 --> 00:20:27.559 bonus episode of content. It least every fortnight, every other week, but 307 00:20:27.640 --> 00:20:32.680 probably ideally if you could do an extra piece of content for your audience every 308 00:20:32.680 --> 00:20:36.359 single week for say five dollars, ten dollars a month. That's what you 309 00:20:36.359 --> 00:20:41.839 should be aiming for now. At the caveat is some podcasters will do a 310 00:20:41.960 --> 00:20:45.599 remove the ads, which I like, for you know, two dollars, 311 00:20:45.720 --> 00:20:49.160 three dollars per month. That's genius, because you then getting paid by the 312 00:20:49.160 --> 00:20:56.079 sponsor and the premium content model so that, for example, you know, 313 00:20:56.400 --> 00:21:00.559 Joe Rogan wanted that the biggest podcast on a planet. You like ten minutes 314 00:21:00.640 --> 00:21:06.200 in before he ever, you know, he just starts talking. Now there 315 00:21:06.240 --> 00:21:08.240 are he is. His is sort of a bad example because it's right at 316 00:21:08.240 --> 00:21:15.319 the beginning. But there are some podcasters that have two sponsors and they do 317 00:21:15.440 --> 00:21:21.440 preroll, mid roll, another mid roll. Probably that's your favorite podcast. 318 00:21:21.799 --> 00:21:26.200 Two pound a month for, let's say they their episode sixty to ninety minutes 319 00:21:26.279 --> 00:21:30.640 every single week. That that's a good deal to remove those ads uninterrupted. 320 00:21:30.680 --> 00:21:34.240 So when I'm driving all I'm getting is the content I like, not getting 321 00:21:34.279 --> 00:21:38.559 pitched by square space or whatever it may be. So that's really good. 322 00:21:38.599 --> 00:21:45.759 But that that's that's a harder cell. That's easier when you're a big podcast 323 00:21:45.759 --> 00:21:51.119 and you've got big numbers, because it doesn't bother enough people for it to 324 00:21:51.200 --> 00:21:53.440 change. So we spoke about this early. So industry wide, five to 325 00:21:53.599 --> 00:22:00.200 fifteen percent of people that listen to your podcast for free will convert. However, 326 00:22:00.240 --> 00:22:02.759 that's normally because you've got a good stack, you know, doing bonus 327 00:22:02.759 --> 00:22:06.079 episode, you've got a community doing discounts on Merch or whatever it is you 328 00:22:06.200 --> 00:22:11.599 doing in person events. Yeah, I would suspect, and I haven't seen 329 00:22:11.720 --> 00:22:15.279 in data on it, that removing the ADS is the amount of people that 330 00:22:15.319 --> 00:22:19.839 subscribe pots solely for that reason's quite short and not sure, but it's quite 331 00:22:19.880 --> 00:22:26.440 small. Yeah, so I would say, do you have enough time to 332 00:22:26.480 --> 00:22:30.880 do one extra piece of content to this aim, if not higher standard as 333 00:22:30.920 --> 00:22:36.279 your podcast every single week as a bare minimum? If you can do that, 334 00:22:36.319 --> 00:22:38.160 you can have a premium content model. Yeah. Well, when you 335 00:22:38.160 --> 00:22:42.000 build a community within your premium content model is a lot of work. At 336 00:22:42.039 --> 00:22:47.000 the beginning. You know you're doing the conversation, you're engaging with people, 337 00:22:47.039 --> 00:22:51.559 you're answering questions because you want them to feel valuable. I actually recommend when 338 00:22:51.680 --> 00:22:56.000 launching a community, perhaps you let thirty fifty people in for free or a 339 00:22:56.000 --> 00:23:03.079 heavily discounted rate so that the community is more engaging and it's fuller, because 340 00:23:03.319 --> 00:23:04.759 you know you don't want to pay five pound a month for, say, 341 00:23:04.880 --> 00:23:10.880 discord server or facebook group. That one post per week is put in there 342 00:23:10.880 --> 00:23:12.920 because you know you're going to get buyers remorse and you're going to councel. 343 00:23:15.039 --> 00:23:18.599 You know nobody wants as sucks. So, but the benefit of having a 344 00:23:18.640 --> 00:23:25.000 community in a premium content model is after a few months, once you and 345 00:23:25.039 --> 00:23:29.160 yours is probably already there with the amount of people you've got subscribed, because 346 00:23:29.160 --> 00:23:33.000 people will be engaging with each other and say, I ask a question and 347 00:23:33.039 --> 00:23:34.519 then, you know, billy, you don't even see it that one of 348 00:23:34.559 --> 00:23:40.359 your community members answers it and then the same thing happens next week and the 349 00:23:40.400 --> 00:23:44.599 same thing that can happens next week. All I'm saying is I'm getting so 350 00:23:44.680 --> 00:23:47.720 much value out of this group. But because it's got your name on the 351 00:23:47.759 --> 00:23:52.200 door, I'm even if you're I'm not talking directly to you, but your 352 00:23:52.200 --> 00:23:56.839 community is serving me as another community member. Then I'm seeing so much value 353 00:23:56.880 --> 00:24:00.359 coming from billy. Yeah, and I will continue to pay billy. So 354 00:24:00.440 --> 00:24:03.599 that's what I love about communities. Yes, it's a bit work up front, 355 00:24:03.640 --> 00:24:08.640 but sort of down the road you don't really have to sustain it. 356 00:24:08.640 --> 00:24:14.400 It's self sustaining. So as long as you can commit to doing extra content, 357 00:24:14.519 --> 00:24:17.759 you know every week or the week, then that's enough to do a 358 00:24:17.759 --> 00:24:21.839 premium content more doing everything else is kind of self sustaining. Got You, 359 00:24:21.920 --> 00:24:25.519 man. Yeah, that's it. I'm always about frequencies. So the more, 360 00:24:25.599 --> 00:24:29.519 the more frequent that you can show up, the more opportunities you have. 361 00:24:29.559 --> 00:24:33.799 And this is with you know, and I specialize more in sponsorship strategy 362 00:24:33.319 --> 00:24:37.559 and how to get sponsors and how to land the right sponsors for your show. 363 00:24:37.599 --> 00:24:41.400 I'm not the mattress. You'll never hear a casper mattress add or any 364 00:24:41.480 --> 00:24:45.200 that crap on my podcast because it just does I mean, sure, everyone 365 00:24:45.240 --> 00:24:47.680 sleeps on a mattress, but that's not why they came to my show. 366 00:24:47.799 --> 00:24:52.240 And so we really keep it niche, you know, specific. So when 367 00:24:52.240 --> 00:24:56.039 you're talking about building these packages, you know, I heard some really good 368 00:24:56.079 --> 00:25:00.799 ideas in there, because because one thing that we've done as we've started out 369 00:25:00.920 --> 00:25:04.480 very small, very minimal, like we're just delivering an additional show, like 370 00:25:04.480 --> 00:25:08.039 we don't even have a community membership spot, like they can't. There's no 371 00:25:08.079 --> 00:25:12.039 commenting, there's no engagement with us, there's none of that stuff. It's 372 00:25:12.079 --> 00:25:17.960 just here's this piece of content, that is it. And then as we 373 00:25:18.079 --> 00:25:22.480 grow and scale the group, then we plan on adding some additional things in 374 00:25:22.519 --> 00:25:25.799 there. So what have you seen? That works really well, because I 375 00:25:25.799 --> 00:25:29.880 wouldn't pay two bucks not to listen to adds when I can hit the fast 376 00:25:30.079 --> 00:25:33.319 us for thirty seconds button a couple times. And you know, for me 377 00:25:33.400 --> 00:25:36.599 I'm like, I don't really care because I'm not. I'm listening podcasts where 378 00:25:36.640 --> 00:25:41.759 I can reach my phone typically, but I would be intrigued if I was. 379 00:25:41.880 --> 00:25:45.839 If keens, like hey, if you're like a billy, subscribe and 380 00:25:45.920 --> 00:25:49.160 now you get a twenty percent discount on my merge, five percent discount my 381 00:25:49.240 --> 00:25:52.599 services or whatever. Now I'm a little bit more intrigued. So talk to 382 00:25:52.640 --> 00:25:57.039 me about some of the packaging that you've seen that that's really worked. Yeah, 383 00:25:57.079 --> 00:26:00.960 so I can give you a like an example of exactly what I would 384 00:26:02.000 --> 00:26:07.759 do for my podcast. So, for example, so I've got a podcast 385 00:26:07.799 --> 00:26:11.759 for Creator, similar for podcast has, so similar to you. So what 386 00:26:11.839 --> 00:26:14.839 I could do, for example, is a five pound a month tier. 387 00:26:15.319 --> 00:26:18.799 Would be a bonus episode per week and you can always just throw in remove 388 00:26:18.880 --> 00:26:22.440 the ads, because you know, it's like an extra. It's an extra 389 00:26:22.480 --> 00:26:26.599 bullet point you can put on the stack that, even if it doesn't affect 390 00:26:26.640 --> 00:26:29.960 everybody, it's still a nice to have. So for five pound a month, 391 00:26:30.000 --> 00:26:33.039 extra episode per week, I removes the ADS ten a month, you 392 00:26:33.079 --> 00:26:38.359 know as above. But you'll also get access to my community, so whatever 393 00:26:38.400 --> 00:26:42.519 that may be, a whatsapp group, facebook group, discord server. Generally 394 00:26:42.519 --> 00:26:48.720 I'd pick a closed community where you're able to go live and do live elements 395 00:26:48.720 --> 00:26:52.920 as well. It's really valuable. So probably not WHATSAPP fifteen pound a month, 396 00:26:53.039 --> 00:26:59.279 you know, as above, but you'll get access. You could pick 397 00:26:59.319 --> 00:27:03.319 what episode you want me to do. So once a month or whatever, 398 00:27:03.480 --> 00:27:07.640 or once a year you get to choose an episode that I would definitely do. 399 00:27:07.759 --> 00:27:11.279 And as well as that, I'll do a monthly Qa. What I 400 00:27:11.279 --> 00:27:15.359 guarantee? I asked answer your question. And then a twenty five pound a 401 00:27:15.359 --> 00:27:22.519 month tier could be something like discounts on my training products and services, you 402 00:27:22.559 --> 00:27:25.920 know, as well as everything above, as well, as you know, 403 00:27:26.200 --> 00:27:30.640 once a year or twice a year meet up. And then a hundred fifty 404 00:27:30.640 --> 00:27:34.359 pound a month tier, everything else, but also you get training with me 405 00:27:34.440 --> 00:27:40.920 once, one to one, once per month. Okay, and so and 406 00:27:40.960 --> 00:27:44.599 that's sort of a tear that I've seen work quite well and we look after 407 00:27:44.839 --> 00:27:48.680 health and safety podcast, where their tears started. Twenty seven pound a month 408 00:27:48.720 --> 00:27:53.640 and it's a community. It's just a closed community where they get one cool 409 00:27:53.640 --> 00:27:57.079 with the host per week, per month, which is half an hour, 410 00:27:57.119 --> 00:28:03.640 and they do one virtual event like live stream each month, which is normally 411 00:28:03.720 --> 00:28:07.160 just a couple of hours which is a masterminding session. So they're the keynote 412 00:28:07.440 --> 00:28:11.960 and also they just mastermind with each other. Don't know exactly what they're talked 413 00:28:11.960 --> 00:28:15.200 about because I'm not health and safety professional, but he's managed to fill it. 414 00:28:15.200 --> 00:28:21.440 So it's just a really nice guy from Peterborough, squam from, which 415 00:28:21.480 --> 00:28:25.559 is a really small city in the UK, and he has some of the 416 00:28:25.559 --> 00:28:32.279 biggest executives from people like Caterpillar, like billion dollar companies, and our construction 417 00:28:32.319 --> 00:28:37.160 companies and things like this. And now'll pay twenty seven pounds upwards to essentially 418 00:28:37.160 --> 00:28:41.359 be in a facebook group, get a thirty minute cool once per week, 419 00:28:41.400 --> 00:28:45.519 per month, sorry, and a mastermind session once per month. So now 420 00:28:45.559 --> 00:28:48.680 this all go ahead? Well, well, I was going to just chime 421 00:28:48.759 --> 00:28:52.559 in here for a second ask this question, because I guess it depends on 422 00:28:52.599 --> 00:28:56.119 your bandwidth, men, because you know, we signed a hundred and sixty 423 00:28:56.119 --> 00:29:00.359 people in our membership already. I don't imagine I'm jumping off. I don't 424 00:29:00.440 --> 00:29:03.119 imagine I'm answering a hundred sixty questions, you know, not that I would 425 00:29:03.160 --> 00:29:07.000 be the one answering them anyway in our situation, but I mean that's a 426 00:29:07.039 --> 00:29:10.960 lot of interert action for a live stream per month. So I guess you 427 00:29:10.960 --> 00:29:15.240 got to kind of look at your can these packages change over time, like, 428 00:29:15.279 --> 00:29:18.759 because maybe you start out with ten people and maybe a call a month 429 00:29:18.799 --> 00:29:21.799 for ten people is nothing, but then you get to a hundred, two, 430 00:29:21.880 --> 00:29:23.160 three, four, five, six, hundred people and then you're like 431 00:29:25.119 --> 00:29:26.799 okay, now I'm smoked, like how do you? How do you handle 432 00:29:26.839 --> 00:29:30.759 that? Yeah, so that's why I'm sort of, in my first example, 433 00:29:30.839 --> 00:29:34.559 stacked. The access to me was a hundred fifty pounds, because you 434 00:29:34.599 --> 00:29:40.400 know, rarely is somebody going to pay that and somebody who's willing to pay 435 00:29:40.559 --> 00:29:42.839 that. So just price some mountain. Just price basically, yes, amount, 436 00:29:42.839 --> 00:29:49.119 I'm so Gotcha. Just always have lower tears. Should always be prerecorded 437 00:29:49.160 --> 00:29:52.839 stuff or if it's live, it's going to be one too many. Okay, 438 00:29:52.880 --> 00:29:56.119 okay, yeah, man, that makes sense, because I was interthing 439 00:29:56.279 --> 00:29:57.839 like Callie, I need because we only have one package. I'm sure we 440 00:29:57.880 --> 00:30:02.039 need more of them. So in there like live event, no problem, 441 00:30:02.160 --> 00:30:06.279 QA, with everybody gets your question answered hundred percent, like no way, 442 00:30:06.319 --> 00:30:07.960 but that makes sense. If that was the a hundred and fifty dollar, 443 00:30:08.240 --> 00:30:11.960 you know, package deal or whatever. So all right, cool man. 444 00:30:12.000 --> 00:30:15.640 This is great, man. I think this is a lot of great ideas 445 00:30:15.640 --> 00:30:18.160 and just real quick while people are tuning in, this is my friend Kane 446 00:30:18.160 --> 00:30:21.480 Baron. I've for whatever reason I haven't put names on the screen. I 447 00:30:21.559 --> 00:30:23.599 should probably do that. So easy fix. But you got a lot of 448 00:30:23.599 --> 00:30:29.480 people, you know, chatting over here in the comments. Said said Real 449 00:30:29.559 --> 00:30:32.319 quick. He just says hey, I just fast forward through them. He's 450 00:30:32.319 --> 00:30:36.519 talked about when you're talking about ads. He I guess like, let me 451 00:30:36.559 --> 00:30:40.839 see. He said he saw somebody do a three minutes worth of ads pre 452 00:30:41.119 --> 00:30:45.400 roll. That's a lot. Yeah, that's a lot. And the knees 453 00:30:45.519 --> 00:30:48.279 is over. You're talking about how he hates you too bad. So he 454 00:30:48.319 --> 00:30:52.680 pays for youtube premium and he gets a lot of ads on the TV, 455 00:30:52.839 --> 00:30:55.880 that kind of thing. So I do think there is an argument to be 456 00:30:55.920 --> 00:31:00.680 made for content creators to, you know, keep out the sponsorship deals, 457 00:31:00.799 --> 00:31:04.079 especially if they don't make any sense. I mean, my thing is ours 458 00:31:04.119 --> 00:31:07.640 makes so much sense for our show. It just becomes part, it becomes 459 00:31:07.680 --> 00:31:12.799 a segment of the show that just flows like there's really it's very entertaining segment. 460 00:31:12.880 --> 00:31:17.240 Blah, Blah Blah. So I think if you set it up right, 461 00:31:17.519 --> 00:31:21.279 like we're stacking both of these income sources. We're not going, oh 462 00:31:21.319 --> 00:31:23.200 well, now we have a membership, we're going to cut our sponsor relationships. 463 00:31:23.759 --> 00:31:29.880 I'm actually looking at my membership content going Oh, there's opportunity for broad 464 00:31:30.039 --> 00:31:33.920 to you by a lot of different companies throughout because we're doing fishing reports and 465 00:31:33.960 --> 00:31:37.920 different areas, and that's a lot of value because, you know, we 466 00:31:37.960 --> 00:31:41.839 have a hundred some people, but they've downloaded those episodes like over a thousand 467 00:31:41.839 --> 00:31:45.880 times in a week. So it's been pretty crazy to see that. You 468 00:31:45.920 --> 00:31:51.119 know, those kind of numbers for that premium content. Definitely, and look, 469 00:31:51.160 --> 00:31:55.960 this is something that's I should be clear that I sort of have my 470 00:31:56.079 --> 00:32:00.480 hierarchy of how I like to monetize content, but the stack is the important 471 00:32:00.559 --> 00:32:07.400 thing. So I always refer to your podcast as being an asset class and 472 00:32:07.400 --> 00:32:12.000 you can compare it to say, let's say I'm invest in property, so 473 00:32:12.000 --> 00:32:15.279 I've got you know by to let you know I'm renting it out. Like 474 00:32:15.400 --> 00:32:19.160 at best I've got one income stream. You know, a family is paying 475 00:32:19.200 --> 00:32:22.200 me rent each month for my house. If I've got a podcast, I 476 00:32:22.200 --> 00:32:27.519 can have merchandise, sponsorship, affiliate links, Prom and content. People can, 477 00:32:27.559 --> 00:32:30.559 you know, get to know me through my podcast and then come in 478 00:32:30.559 --> 00:32:34.240 by my products and services. Called that trickle down revenue. You know that. 479 00:32:34.240 --> 00:32:37.960 That's five income streams that are just all stacked and none of them conflict. 480 00:32:37.400 --> 00:32:42.160 Yeah, you know that. It's like the perfect business. You know 481 00:32:42.240 --> 00:32:45.039 I I sit in my small room, I talking to a microphone and you 482 00:32:45.079 --> 00:32:49.200 got various income streams. Diversify Yourself. So like a hundred percent. I 483 00:32:49.240 --> 00:32:52.920 think it's really important that people build their stack and you do want at a 484 00:32:52.920 --> 00:32:55.440 time. You know it takes. It does take time to get up to 485 00:32:55.480 --> 00:33:01.119 that, but definitely having multiples really important. And on your point of sponsorship 486 00:33:01.160 --> 00:33:07.119 opportunity within your premium content, absolutely. So it's not we don't have like 487 00:33:07.160 --> 00:33:13.039 a monthly premium content model, but we have a podcast mastermind. So we've 488 00:33:13.079 --> 00:33:16.279 got we do online education for podcasters, got a PODCAST agency, we've got 489 00:33:16.279 --> 00:33:23.000 a mastermind. It's so easy to sell a keynote slot on to that mastermind 490 00:33:23.119 --> 00:33:28.920 for many thousands of people because if you've pounds or dollars, whatever it is. 491 00:33:28.960 --> 00:33:32.519 Sorry, because if you've got a engaged group of people who are willing 492 00:33:32.559 --> 00:33:37.240 to pay to be in a community and take time out of their day to 493 00:33:37.240 --> 00:33:42.400 spend hours listening to something on a specific topic, for example, podcasting. 494 00:33:42.440 --> 00:33:46.480 If you put somebody like, like I said earlier, zoom or sure actually 495 00:33:46.519 --> 00:33:50.599 reached out to zoom to talk about sponsorship before they said no because we give 496 00:33:50.599 --> 00:33:53.559 them so much free promotion. So Heyo. But you know, you can 497 00:33:53.599 --> 00:33:57.279 always get affiliate links, which is fine. So we do have an Amazon 498 00:33:57.319 --> 00:34:04.559 affiliate program and links for some of our commonly recommended microphones and things. But 499 00:34:05.160 --> 00:34:10.000 or a hosting site or an ad agency or something related specifically to Podcasters, 500 00:34:10.599 --> 00:34:14.880 even when people have paid to be there, you can still do a content 501 00:34:15.039 --> 00:34:19.719 slot from a company. They pay to send one of their employees or they 502 00:34:19.760 --> 00:34:24.360 do it virtually to do a content into an offer that that actually works really 503 00:34:24.400 --> 00:34:29.679 well. So I think that's something that you could look into a sort of 504 00:34:29.679 --> 00:34:32.400 the the king of sponsorship. Yeah, man, I love it and I'm 505 00:34:32.480 --> 00:34:37.679 with you guys. I'm always about stacking because you know, not everything is 506 00:34:37.719 --> 00:34:39.880 a hundred percent all the time and I'm not going to put all my eggs 507 00:34:39.880 --> 00:34:45.239 into the sponsorship basket or the membership basket or the merchant and that's kind of 508 00:34:45.239 --> 00:34:49.079 our three and I'm not gonna see three phases because it might turn into five 509 00:34:49.199 --> 00:34:52.519 or six or whatever, but it's sponsorship was our first deal. We were 510 00:34:52.559 --> 00:34:57.079 pretty confident we could go out and just with the relationships we've already had in 511 00:34:57.119 --> 00:35:00.239 the industry. I should say that, you know, it's all relationship based. 512 00:35:00.639 --> 00:35:02.199 And then, you know, we're when we're like, okay, let's 513 00:35:02.199 --> 00:35:06.280 build audience. Then we sort of membership. Now we sort of membership. 514 00:35:06.320 --> 00:35:09.440 Maybe we'll monetize it, you know, a double monetize it or whatever through 515 00:35:09.480 --> 00:35:14.800 sponsorships of those different segments. But then once we get that rock and roll 516 00:35:14.840 --> 00:35:20.039 and then it is now live event opportunities, now merchandise opportunities, and that 517 00:35:20.159 --> 00:35:24.559 keeps building. But I do think that in my limited experience of all this 518 00:35:24.639 --> 00:35:30.119 that the membership model is the most scalable model I've seen so far. Would 519 00:35:30.119 --> 00:35:32.880 you agree with that one hundred percent? So this is one thing that's actually 520 00:35:32.880 --> 00:35:39.960 not talked about with sponsorship a lot is that actually sometimes they have a top, 521 00:35:40.000 --> 00:35:43.960 they have a ceiling of how much they're willing to spend on you. 522 00:35:44.079 --> 00:35:46.760 So they might agree at CPM, but only up to a certain point. 523 00:35:46.840 --> 00:35:50.960 Yeah, you know and know everybody's going to be interested in your content. 524 00:35:51.199 --> 00:35:54.719 On a planet with over seven billion people, if you know, everybody technically 525 00:35:54.760 --> 00:35:59.440 could pay you five dollars a month to get access to an extra episode, 526 00:35:59.679 --> 00:36:04.920 because there's no it requires nothing more on your part. So there's an infinite 527 00:36:04.960 --> 00:36:10.000 ceiling on your potential earnings. And then you you start adding extra tears. 528 00:36:10.039 --> 00:36:14.000 So, like you said, you've only got one now that maybe you double 529 00:36:14.119 --> 00:36:17.280 the price and you add a community element to it, while you do a 530 00:36:17.800 --> 00:36:22.320 know, like a maybe you don't guarantee you wants everyone's questions, but you 531 00:36:22.360 --> 00:36:25.679 do a QNA or something similar to this. Maybe it's more of a like 532 00:36:25.719 --> 00:36:31.639 a summit style, like lecturing ish, where you're just delivering content to everybody, 533 00:36:31.800 --> 00:36:37.159 and you double the price. And then you double that price and you 534 00:36:37.199 --> 00:36:40.480 do some want to one stuff. So yeah, that's why I like it, 535 00:36:40.559 --> 00:36:45.760 is because it doesn't matter how many people you have, the fulfillment rarely 536 00:36:45.840 --> 00:36:50.280 changes, especially on those lower, lower tiers. Yeah, man, I 537 00:36:50.280 --> 00:36:52.920 think you're a hundred percent on. I like it. I'm learning a lot. 538 00:36:52.920 --> 00:36:54.559 That's why I was excited to have you on the show to, you 539 00:36:54.599 --> 00:36:58.440 know, pick your brain, get some more ideas, but then also send 540 00:36:58.480 --> 00:37:01.320 some people your way who are who are struggling to you maybe even just get 541 00:37:01.320 --> 00:37:05.400 the podcasts off the ground and grow it and all those kinds of things. 542 00:37:05.440 --> 00:37:09.400 So I do want to welcome some people to to leave a comment, obviously, 543 00:37:09.480 --> 00:37:13.199 but then also ask a questions. If you have a question of Kane 544 00:37:13.360 --> 00:37:15.679 will be here for a few more minutes, just do a q calling and 545 00:37:15.880 --> 00:37:19.880 ask your question in the chat or somehow. Just make sure I know there's 546 00:37:19.880 --> 00:37:22.760 a question there. And then also, if you're over on bullhorn, you 547 00:37:22.880 --> 00:37:29.079 can there's a question section in a chat section. So we got we got, 548 00:37:29.119 --> 00:37:31.920 we got James Sky over here saying hello. Let's see what let me 549 00:37:31.920 --> 00:37:35.039 give my mouth to work. Oh yeah, what's a billy? Bullhorn? 550 00:37:35.079 --> 00:37:37.360 Can make it song. Okay, I billy on bullorn. That will be 551 00:37:37.360 --> 00:37:39.079 a song, James, won't you write it? And then he says ads 552 00:37:39.079 --> 00:37:44.400 can kill a podcast. I prefer reads by host who adds a personal experience 553 00:37:44.440 --> 00:37:46.920 as well. Bill Simmons is good at that. Yeah, I mean I'm 554 00:37:46.960 --> 00:37:51.320 always about those host read ads. For sure. I think that's going to 555 00:37:51.360 --> 00:37:53.760 be the best thing for the Barsho question. Billy. Yeah, go for 556 00:37:53.840 --> 00:37:59.079 it. What's your opinion on on dynamic gods? Thus is baked in once. 557 00:37:59.840 --> 00:38:04.239 So I sell baked in ads because one I don't want to deal. 558 00:38:05.199 --> 00:38:07.559 I don't sell CPN model. I don't believe in CPM rates. I think 559 00:38:07.639 --> 00:38:13.880 CPM rates are for products that have a shelf life and I bake everything in, 560 00:38:13.920 --> 00:38:16.159 so it doesn't have a shelf life. My contents evergreen, so it's 561 00:38:16.239 --> 00:38:20.360 there forever. It gets downloaded every single month, and so I'm no, 562 00:38:20.559 --> 00:38:24.480 I don't have the administrative bandwidth to go through and calculate numbers and send out 563 00:38:24.480 --> 00:38:30.440 invoices for eternity. So I do a premium sponsorship model. I get paid 564 00:38:30.519 --> 00:38:36.119 once for a lifetime ad spend and that's how I geared up and I've worked 565 00:38:36.159 --> 00:38:38.679 with small brands and big brands and I just don't I mean we got our 566 00:38:38.679 --> 00:38:45.800 first tenzero sponsorship deal with four hundred total downloads and and so I'm I'm working 567 00:38:45.880 --> 00:38:50.519 on a niche audience of pure audience, because if I can, you know, 568 00:38:50.519 --> 00:38:52.800 if I can come to you and say hey, hey, Kane, 569 00:38:52.840 --> 00:38:58.320 I got a thousand podcasters listening to my show about podcasting and that's who you 570 00:38:58.360 --> 00:39:01.639 do business with in I'm going to recommend you, that is way more valuable 571 00:39:01.639 --> 00:39:05.079 than you spending that some amount of money. Putting up a billboard, it's 572 00:39:05.119 --> 00:39:07.400 going to come down in the week. Putting up on facebook as going to 573 00:39:07.440 --> 00:39:10.679 come down to thirty days, you know, being on a podcast where it's 574 00:39:10.679 --> 00:39:14.679 in there for seven days and it gets, you know, forty eight thousand 575 00:39:14.719 --> 00:39:19.440 downloads, but then it gets taken out. It's like I'm literally setting our 576 00:39:19.480 --> 00:39:22.960 sponsors up for life of our show and that's kind of how I bring the 577 00:39:22.039 --> 00:39:24.800 value to them. So I don't yeah, I like that. I don't 578 00:39:24.800 --> 00:39:29.800 do any CPM crap like I think it in not to mention man, like 579 00:39:30.280 --> 00:39:32.800 I have a personality. I'm not a newspaper, you know. I'm not 580 00:39:32.840 --> 00:39:37.199 a billboard, I'm not a facebook add it's like, dude, I'm I'm 581 00:39:37.199 --> 00:39:40.559 interacting and engaging and creating the engagement. So yeah, man, we bake 582 00:39:40.639 --> 00:39:45.599 them in and we leave them in there forever. So awesome and I like 583 00:39:45.679 --> 00:39:47.760 that approach. I might be losing out on some money, but I don't 584 00:39:47.800 --> 00:39:50.679 know what I mean. What about you? You Bake them in. You 585 00:39:50.679 --> 00:39:55.400 like dynamically inserted. What you guys think? I completely agree in terms of 586 00:39:55.440 --> 00:40:00.400 like you can get a big chunk of change by having a baked in add 587 00:40:00.760 --> 00:40:05.559 and there's a lot of value there. And one thing that we tell all 588 00:40:05.599 --> 00:40:08.199 of our students that go through our training there's a bit worried about approaching sponsors 589 00:40:08.239 --> 00:40:13.920 as the best thing you can do is change your mindset when you approach sponsor. 590 00:40:14.159 --> 00:40:19.159 Is I'm not a new podcast, is I'm an upandcoming podcast, and 591 00:40:19.239 --> 00:40:23.760 if you buy like my first like say ten episodes for five grand, whatever 592 00:40:23.760 --> 00:40:29.360 it is, that that's the cheapest it will ever be, because I'm serious, 593 00:40:29.400 --> 00:40:30.840 I'm going to this podcast. This is what I've been able to do 594 00:40:30.880 --> 00:40:34.559 previously in my career. You know, I'm an expert. I'm going to 595 00:40:34.599 --> 00:40:37.719 get it to this point and this is the cheapest ever be. But in 596 00:40:37.760 --> 00:40:44.599 return I will basically give you my foundational episodes. And anybody knows podcasting, 597 00:40:44.599 --> 00:40:47.840 you know that most people's first episode is the most ever downloaded. That is 598 00:40:47.920 --> 00:40:52.280 like gold. Does that if you owned Joe Rogans first ever episode, but 599 00:40:52.880 --> 00:40:57.280 you probably sell that as an nft for like a few Mil to be honest. 600 00:40:57.840 --> 00:41:00.199 All right, you could also sell a lot of sponsorship on it, 601 00:41:00.239 --> 00:41:04.920 because people do like to go back and see how far creators have come and 602 00:41:04.920 --> 00:41:07.719 and they generally start at the top and then they'll just go to the mode 603 00:41:07.960 --> 00:41:13.360 most latest episode. So I do like the idea of selling like a big 604 00:41:13.440 --> 00:41:17.039 chunk of change for, say, a certain amount of episodes. But I 605 00:41:17.079 --> 00:41:27.760 am started kind of liking the idea of dynamic ads that I can my argument. 606 00:41:28.320 --> 00:41:30.960 It doesn't conflict with yours, because you're saying you don't like cepms, 607 00:41:32.360 --> 00:41:37.239 whereas are the benefit of dynamic ads is the CPM, whereas you know your 608 00:41:37.280 --> 00:41:42.000 back catalog of content is still going to be getting downloads. So then your 609 00:41:42.079 --> 00:41:44.559 CEPM, you know the amount of downloads you're going to be getting, is 610 00:41:44.599 --> 00:41:47.360 better than if I just said for my next three months worth of content. 611 00:41:47.440 --> 00:41:53.280 So I like it and if you're working on a CPM model. But I 612 00:41:53.360 --> 00:41:57.480 quite like the fact that you just said that you just don't do them and 613 00:41:57.519 --> 00:42:00.760 that that's not how you work and that's probably why you're a secure in some 614 00:42:00.840 --> 00:42:04.639 good sponsors. So I maybe you've converted me. I like a lot the 615 00:42:04.639 --> 00:42:07.639 technology and I think I was getting lost in the Glitz, in the clamp, 616 00:42:07.719 --> 00:42:09.840 but maybe I'm maybe I would scooze the way to do it well, 617 00:42:09.880 --> 00:42:14.800 and I think too it's really based on you know, I don't like cepn 618 00:42:14.840 --> 00:42:17.519 because I don't have a million downloads in month. Yeah, if I did, 619 00:42:17.559 --> 00:42:22.400 I'd probably love CPM. I'd probably myself. But I still use the 620 00:42:22.480 --> 00:42:25.400 CPM rate as a base and then I add a percentage on top of that. 621 00:42:27.320 --> 00:42:30.880 But I think the real value, and we did a similar thing with 622 00:42:30.920 --> 00:42:34.440 our first sponsors. What I said was like similar to you, I kate, 623 00:42:34.800 --> 00:42:36.679 you come on with us. We're going to build the same we're going 624 00:42:36.679 --> 00:42:37.960 to grow it. I had done this once before already. It kind of 625 00:42:37.960 --> 00:42:44.559 had that proof of concept already proven. And then my promise was we're going 626 00:42:44.599 --> 00:42:49.159 to grandfather you in upon renewals for this first time rate, no matter. 627 00:42:49.280 --> 00:42:52.159 Like I don't care for responsor for the next ten years. And so now 628 00:42:52.199 --> 00:42:55.920 we have a couple sponsors sign of fifty two week episodes versus three months, 629 00:42:55.960 --> 00:43:00.159 six months, twelve months. There you know, they're signing twelve months. 630 00:43:00.199 --> 00:43:04.079 And so because we're just grandfathering thel man, prices have gone up for everyone 631 00:43:04.119 --> 00:43:07.840 else. Values gone up, you know, packages of change, all that. 632 00:43:07.119 --> 00:43:09.920 But these first few that really believed in the show at first, for 633 00:43:10.039 --> 00:43:14.800 getting that premium, I mean a super premium deal, because we're growing all 634 00:43:14.840 --> 00:43:16.480 the time. But yeah, there might be a day I wake up and 635 00:43:16.480 --> 00:43:19.840 I go, you know what, CPM is going to pay me a lot 636 00:43:19.920 --> 00:43:22.000 better. However, I don't think I will, because I still have this 637 00:43:22.039 --> 00:43:25.159 super niche audience, so I'll probably still just to use that. I'll make 638 00:43:25.199 --> 00:43:28.960 sure I'm never under a CPM right, that's for sure. I mean I 639 00:43:29.320 --> 00:43:32.519 definitely check my boxes that way. But yeah, maybe for these first few 640 00:43:32.559 --> 00:43:37.159 sponsors, maybe I can make more money off of them, you know now 641 00:43:37.199 --> 00:43:39.920 then, I definitely could then, but they believed him when no one else 642 00:43:39.960 --> 00:43:44.719 did. So I'm going to reward them, and that's that relationship aspect of 643 00:43:44.760 --> 00:43:46.679 it, right. That's like that's why they have a whole segment on our 644 00:43:46.760 --> 00:43:50.960 show and that's why we're really like giving, you know, giving them the 645 00:43:51.000 --> 00:43:52.920 works when it comes to promoting and all that kind of stuff, and vice 646 00:43:53.000 --> 00:43:55.599 versa. Man, they promote our show just as much as we do, 647 00:43:55.840 --> 00:43:59.800 so it's realm yeah, yeah, I mean that's, you know, one 648 00:43:59.840 --> 00:44:01.840 of the benefits. Early on they were just like hey, makes you know, 649 00:44:01.880 --> 00:44:05.679 if we didn't post on a linked or instagram and tag them in it, 650 00:44:05.679 --> 00:44:07.000 they're like calling us like hey, where's the post? Where's the post? 651 00:44:07.000 --> 00:44:10.519 We want to share it and and so we had those types of sponsor 652 00:44:10.599 --> 00:44:15.280 relationships, but it's because we've vetted you know, we vetted it out to 653 00:44:15.320 --> 00:44:19.440 say, Hey, we want the very best relationships here. So yeah, 654 00:44:19.519 --> 00:44:22.719 man, so that's kind of my philosophy. I would spend all day just 655 00:44:22.840 --> 00:44:27.880 near now sponsorship talk. Now, I love it, I love it, 656 00:44:27.920 --> 00:44:31.519 but cool, man. Let's see, did I don't know what that question 657 00:44:31.639 --> 00:44:37.079 means. By James, it says did CPM. Will never do it again. 658 00:44:37.079 --> 00:44:38.840 Oh, he did CPM and will never do it again. So, 659 00:44:38.960 --> 00:44:43.079 yeah, that's and I'm not going to say never. I mean I might 660 00:44:43.079 --> 00:44:45.079 start a show that that really rips and it's like, okay, this is 661 00:44:45.079 --> 00:44:49.599 easy. It's because I get what you're saying. You could sell your past 662 00:44:49.599 --> 00:44:52.320 episodes over and over and over and over again. I say so. Going 663 00:44:52.360 --> 00:44:55.400 back to that, I'm like investing in property and I'll leg you like once 664 00:44:55.519 --> 00:44:59.519 one time of leaves, I'll put another one in that and they can keep 665 00:44:59.519 --> 00:45:02.320 paying me rent. Yeah, of course. And I think the difference that 666 00:45:02.400 --> 00:45:07.400 I think is like talking about building community. I'm trying to build that whole 667 00:45:07.480 --> 00:45:12.039 entire ecosystem to where when I make that first phone call, the first year 668 00:45:12.559 --> 00:45:14.760 or you know at the beginning of the year. I'll spend two weeks at 669 00:45:14.760 --> 00:45:17.880 the end of the year setting up the first of the year in basically try 670 00:45:17.920 --> 00:45:22.920 to solidify all sponsorships for the entire year. And I'm not chasing around or 671 00:45:23.000 --> 00:45:28.119 trying to go on pod corn or this that or some broker and, you 672 00:45:28.159 --> 00:45:31.440 know, getting the work around or whatever you know. So I don't know 673 00:45:31.719 --> 00:45:35.440 who knows. It's all it's there's no right or wrong. It's Er just 674 00:45:35.480 --> 00:45:39.320 depends on what you like to do. I guess definitely interesting that I'm actually 675 00:45:39.840 --> 00:45:45.119 in the midst of launching a sponsorship platform that's very different to the rest. 676 00:45:45.360 --> 00:45:53.119 Okay, so zero percent. Zero percent cuts either side. So audience gets 677 00:45:53.400 --> 00:46:00.079 or podcaster gets the best rate because they're we know we're not taking ten percent, 678 00:46:00.400 --> 00:46:02.239 not taking anything off of the sponsors, so they're going to get a 679 00:46:02.239 --> 00:46:07.079 better return and return on investment and then more likely to do it again. 680 00:46:07.400 --> 00:46:12.039 So it's going to be ad sort of like a jobboard style. So straight 681 00:46:12.079 --> 00:46:16.159 into your email inbox you get a bunch of like five six different listings of 682 00:46:16.239 --> 00:46:21.159 potential sponsors who are interested in your show and then you get to reach out 683 00:46:21.159 --> 00:46:25.079 to them and then the rest is from from there, will negotiate rough rates, 684 00:46:25.119 --> 00:46:30.760 but you guys can further negotiate your deal. But Haus we're not taken 685 00:46:30.800 --> 00:46:34.000 a cup. We don't actually care whether it's on our platform or if you 686 00:46:34.039 --> 00:46:37.599 do it separately. If you're really good negotiated like you are, you know 687 00:46:37.639 --> 00:46:42.079 you'd find that stuff useful. Is that a is that a membership pricing to 688 00:46:42.119 --> 00:46:44.639 get into that world? Is that what it is? No, so, 689 00:46:44.719 --> 00:46:49.760 because it's a mailing list, it will just have the email sponsored. Oh 690 00:46:49.840 --> 00:46:52.480 Gotcha. Oh, okay, Gotcha, Gotcha. Yeah, that's awesome. 691 00:46:52.559 --> 00:46:54.960 Then you know if the sponsor wants to appear at the top of the list, 692 00:46:55.000 --> 00:46:59.679 and maybe that's another another stream, but the moment it is not going 693 00:46:59.679 --> 00:47:02.119 to be monetized from pre launched. Probably be launching in a couple of weeks. 694 00:47:02.920 --> 00:47:07.000 But yeah, so we'll see what happens with that. But I'm hoping 695 00:47:07.079 --> 00:47:09.679 that that's gonna help podcast because I know what you mean. Things like podcorn 696 00:47:09.800 --> 00:47:13.480 and, you know, a lot of these other brokers you end up getting 697 00:47:13.480 --> 00:47:16.480 a CPM of like five pounds, you know, you know tens in it's 698 00:47:16.880 --> 00:47:22.280 like a fraction of what the industry rate is in the industry rates not great 699 00:47:22.320 --> 00:47:25.599 anyway. So, yeah, hopefully that changes things. Yeah, me, 700 00:47:25.920 --> 00:47:29.679 I want to make dollars, not pennies. So I'm like, that's it. 701 00:47:29.760 --> 00:47:32.599 I'm trying to figure that out in and build those really good relationships in 702 00:47:32.639 --> 00:47:36.840 renew over and over and over and over and over again, and it's based 703 00:47:36.880 --> 00:47:42.559 on quality of community, not quantity of downloads or listen, son, I'll 704 00:47:42.559 --> 00:47:45.400 have you back on then. I would love to dive into more sponsorship talked. 705 00:47:45.400 --> 00:47:49.480 That would be super fun. I don't think I've had anybody on. 706 00:47:50.000 --> 00:47:52.280 I don't think have an I don't think if anybody scheduled either. So maybe 707 00:47:52.320 --> 00:47:57.360 we put that on the calendar for a later to kind of compare notes and 708 00:47:57.639 --> 00:48:00.159 talk about the difference of CPM versus, you know, baked in ads, 709 00:48:00.320 --> 00:48:04.119 and then also when you guys launch a new platform, we could talk about 710 00:48:04.119 --> 00:48:06.239 that as well. That'd be cool. Show us how it works. Awesome. 711 00:48:06.719 --> 00:48:07.920 Yeah, yeah, absolutely love see. All right. Well, Kane, 712 00:48:08.000 --> 00:48:12.159 is there anything that we didn't talk about as far as communities that you 713 00:48:12.159 --> 00:48:15.559 wanted to share that we didn't such up to say? Now, I think 714 00:48:15.599 --> 00:48:19.079 we covered the majority of it. I mean I'm sure we could go on 715 00:48:19.159 --> 00:48:21.840 for hours and now it's getting down a rabbit hole, but I think, 716 00:48:22.000 --> 00:48:24.760 I think we covered the headlines. Awesome, man, awesome. We'll well, 717 00:48:24.800 --> 00:48:28.000 Kane real quick, man. Let us know how we can get in 718 00:48:28.039 --> 00:48:30.480 touch with you, where people can find you and connecting all those fun things. 719 00:48:30.679 --> 00:48:35.400 I let you can get down instagram at the kine Barron or find me 720 00:48:35.400 --> 00:48:38.039 in my podcast. The podcast is podcast, all right. The podcast is 721 00:48:38.079 --> 00:48:40.840 podcast, man. I like it pretty straightforward. You know what it's about, 722 00:48:40.880 --> 00:48:44.559 you know who it's for. Can't buy S it can't beat I'm going 723 00:48:44.599 --> 00:48:46.159 to I'm going to subscribe. I only think of subscribe. I got to 724 00:48:46.159 --> 00:48:50.599 go check it out. So I appreciate. We we're just gone with just 725 00:48:50.679 --> 00:48:52.119 in a hiatus. We're going. We were weekly, when I'm going to 726 00:48:52.159 --> 00:48:55.599 go daily. So do welcome. Should be fun. Welcome to the daily, 727 00:48:57.039 --> 00:49:00.840 the day a man and man, you're the inspiration. I don't know 728 00:49:00.880 --> 00:49:04.440 about that well, but yeah, it's gonna be fun. Okay, and 729 00:49:04.480 --> 00:49:07.800 I really appreciate your man, thanks for jumping on and we'll talk to a 730 00:49:07.840 --> 00:49:10.840 little later. Appreciate that. Appreciate it. Thank you all right, guys 731 00:49:10.840 --> 00:49:15.639 and gals. That is it for today on creating daily such a fun conversation. 732 00:49:15.280 --> 00:49:19.280 So there you go. Start focusing on building that community. A couple 733 00:49:19.320 --> 00:49:24.000 of takeaways that I had was one, two, to really build that community 734 00:49:24.079 --> 00:49:28.000 from the very beginning. So even on this show right now, hey go, 735 00:49:28.480 --> 00:49:30.239 you know, subscribe to the podcast, to follow the podcast. Shoot 736 00:49:30.239 --> 00:49:32.960 me an email. Go to one sheet dot pro slash Billy Thorpe and send 737 00:49:34.000 --> 00:49:36.960 me an idea. I forget a question, I'll answer on the show. 738 00:49:37.239 --> 00:49:39.400 I really like that concept. I think it's I think it's great to start 739 00:49:39.440 --> 00:49:44.079 building that relationship, that community. So I'm one month in, so five 740 00:49:44.079 --> 00:49:46.400 months I'll might have a membership lined up for you guys. But if you 741 00:49:46.440 --> 00:49:51.679 have it already, please do subscribe, either here on Youtube on bullhorn or 742 00:49:51.719 --> 00:49:54.360 if you're listen to the replay on a podcast player, hit that follow button. 743 00:49:54.519 --> 00:49:59.159 Enjoin Me Tomorrow. I get my cohost, my my friends sid and 744 00:49:59.239 --> 00:50:04.599 meadows, on the show tomorrow because tomorrow's Friday. Always love having a cohost 745 00:50:04.679 --> 00:50:06.559 on the show and so he's going to be on. We're can be talking 746 00:50:06.599 --> 00:50:09.079 about how do you set up a creative collaboration? He and I have both 747 00:50:09.519 --> 00:50:15.519 been collaborators with each other and we've also been collaborators with other people, ones 748 00:50:15.559 --> 00:50:16.920 that went really good, ones that went really bad. We're not going to 749 00:50:16.960 --> 00:50:21.280 get into details, but maybe we'll share some lessons learned and give you some 750 00:50:21.320 --> 00:50:25.280 tips on how to work with other people, other creators, on these projects. 751 00:50:25.360 --> 00:50:28.679 That way you can make the most of it have the most amount of 752 00:50:28.719 --> 00:50:30.840 success. All right, we'll see you tomorrow. Thanks so much for watching. 753 00:50:30.880 --> 00:50:35.119 To PM. Ready, go, go. Put Market Your calendar for 754 00:50:35.119 --> 00:50:39.440 tomorrow. See You.