March 21, 2022

From Senior Executive to 1.8M Organic TikTok Followers

From Senior Executive to 1.8M Organic TikTok Followers

Do you want to learn how this super mom went from senior executive to over 1M followers on TikTok ORGANICALLY in 6 months? Me Too! Let's find out.

Important Links from the show: https://www.1sheet.pro/billythorpe https://www.podpage.com/creating-dail... https://linktr.ee/Nickimariebrands

Transcript
WEBVTT 1 00:00:00.000 --> 00:00:10.640 All right, all right, what's everybody? Welcome to another episode of creating 2 00:00:10.759 --> 00:00:15.000 daily in part of a live show. Is stuff goes wrong, especially when 3 00:00:15.000 --> 00:00:18.920 my elbow hits my little switcher there. So if you guys are watching the 4 00:00:19.000 --> 00:00:22.719 video, that's what happens and you just got to go with the flow. 5 00:00:22.800 --> 00:00:25.760 So I'm super excited about today's show. I'm going to be talking with my 6 00:00:25.800 --> 00:00:30.199 new friend Nicki Marie. Some of you may know her name because she is 7 00:00:30.239 --> 00:00:35.399 a super mom who was a senior executive who went to over one million followers 8 00:00:35.439 --> 00:00:38.560 on tick tock organically in six months. We're going to hear all about her 9 00:00:38.600 --> 00:00:41.439 story. But before we do, if you've watched the show before, you 10 00:00:41.439 --> 00:00:45.640 know I got some Creator highlights for you. Got Some new so let's go 11 00:00:45.679 --> 00:00:48.799 ahead. And I didn't even get to play my intro. I'm going to 12 00:00:48.880 --> 00:00:51.119 play it real quick just because I don't want to. I just want to 13 00:00:51.159 --> 00:00:53.759 play it in my friend said is in the audience of her on clubhouse. 14 00:00:53.799 --> 00:00:57.479 So here's the official intro that I missed because I was pushing buttons with my 15 00:00:57.520 --> 00:01:02.679 elbow. Now here's something we hope you really like. You're listening to creating 16 00:01:02.799 --> 00:01:06.439 daily. There's something wrong with you. You know that because you and I 17 00:01:06.480 --> 00:01:08.920 are like a mullet. It is the is the business. So he's the 18 00:01:08.920 --> 00:01:12.040 front part of the haircut and then I'm the party in the back. I 19 00:01:12.040 --> 00:01:15.599 think they're hilarious. Speaks to me. It's like he's saying what I'm thinking. 20 00:01:19.000 --> 00:01:21.840 All right, cool, that was the intro. Just want to play 21 00:01:21.879 --> 00:01:23.599 that. Always have fun. Now let's go to some creator highlights. Are 22 00:01:23.640 --> 00:01:26.519 Real quick and I have a little Stinger for it, but I'm not going 23 00:01:26.560 --> 00:01:29.959 to play it. But when a jump over here real quick and talk about 24 00:01:30.000 --> 00:01:36.560 our friend Sean Space, he has created this cool youtube channel calls support Ukraine 25 00:01:36.640 --> 00:01:38.760 live. Now his mom is originally from the Ukraine, so he's inspired to 26 00:01:38.760 --> 00:01:44.879 start this new youtube channel where he's going live and having conversations. It says, 27 00:01:44.879 --> 00:01:48.400 the series of live streams between real people. I have real conversations talking 28 00:01:48.439 --> 00:01:52.200 about real ways to support the people of Ukraine as they defend their country. 29 00:01:52.480 --> 00:01:55.400 So go, go, check that out. Really appreciate those guys. And 30 00:01:55.400 --> 00:01:57.840 this is also brought to you by our friends over at one sheet pro. 31 00:01:59.239 --> 00:02:01.640 So it's time to time to throw away that all crappy PDF press Gett that 32 00:02:01.640 --> 00:02:05.519 you have. So if you're trying to get on more shows, more interviews, 33 00:02:05.560 --> 00:02:07.400 all that kind of stuff. Go check out one sheet pro, I 34 00:02:07.400 --> 00:02:10.599 think, an expert directory. That's they're going to put you on there in 35 00:02:10.639 --> 00:02:15.280 the more times you share it, the more bump you get within their directory. 36 00:02:15.319 --> 00:02:16.840 So the bigger grows, more people are sharing it, you get it. 37 00:02:16.800 --> 00:02:22.039 It's like a nice way to network and to allow other media platforms to 38 00:02:22.080 --> 00:02:24.400 find you to be a guest. So go check that out. It's one 39 00:02:24.439 --> 00:02:29.039 sheet pro and then, if you want to look at it, it's one 40 00:02:29.120 --> 00:02:31.759 sheep dot pro Billy Thorpe. There you go. So I'll get it right 41 00:02:31.840 --> 00:02:36.400 in a second and you can check out my one sheet and see what you 42 00:02:36.400 --> 00:02:38.879 think that is. I get the pro version, but they also have a 43 00:02:38.000 --> 00:02:43.280 free version as well, and my friend Brent from there it's going to be 44 00:02:43.360 --> 00:02:47.400 joining us tomorrow on the show to talk about how to show up professionally. 45 00:02:47.879 --> 00:02:51.800 So if you're if your content creator, you're looking to grow your audience, 46 00:02:51.800 --> 00:02:55.439 you're looking into the grow your tick tock to one point some million people, 47 00:02:55.479 --> 00:02:59.759 this might be a tool that can help you out. Now also a little 48 00:02:59.759 --> 00:03:05.879 bit news here. That's news to me. Creating daily all right, cluid 49 00:03:05.960 --> 00:03:08.960 just do the little stingers. I had to play it, but youtube apparently 50 00:03:09.159 --> 00:03:14.280 is launching some new stuff here in the next several months, so be on 51 00:03:14.319 --> 00:03:15.599 the lookout for that. If you're going live from your phone, you can 52 00:03:15.639 --> 00:03:19.439 now invite people to go alive with you. So talk about live streaming being 53 00:03:19.520 --> 00:03:23.879 live here right now on bullhorn, Youtube, facebook, tick, talk all 54 00:03:23.919 --> 00:03:27.520 those places. That's kind of a cool thing. I'm never I didn't even 55 00:03:27.520 --> 00:03:30.919 know you could go alive from your APP, but apparently now you can not 56 00:03:30.000 --> 00:03:35.719 only go live but you can also bring people in as well. So yeah, 57 00:03:35.759 --> 00:03:37.759 awesome. All right, we got a couple of people saying hello. 58 00:03:37.840 --> 00:03:40.639 Andrew Milton says I love one sheet and he says what are you using right 59 00:03:40.719 --> 00:03:46.120 now? I don't know if you mean I'm using one sheet or I'm using 60 00:03:46.240 --> 00:03:47.560 a bunch of stuff to go alive. I don't know which what you're asking 61 00:03:47.599 --> 00:03:51.080 there, but anyway I'm going to shut him now. I'm going to bring 62 00:03:51.080 --> 00:03:53.879 my new friend Niki all we've had a awesome chat right before. Some fired 63 00:03:54.000 --> 00:04:00.479 up thinking about content creator stuff, and so to give her a little introduction 64 00:04:00.520 --> 00:04:03.919 here. She's a digital creator who describes her content as modern day adulting by 65 00:04:03.960 --> 00:04:08.759 a funny mom with adhd. Now I don't know what the recipe of me 66 00:04:08.840 --> 00:04:12.599 having Adhd and her. Will see what this live show turns into, hopefully 67 00:04:12.719 --> 00:04:15.879 something Super Fun. All right, so let's bring her on and let me 68 00:04:15.959 --> 00:04:17.879 make sure she's on muted. What's up, Nicki? You. Welcome to 69 00:04:17.920 --> 00:04:21.360 the show. Hi, hi, thank you for having me. You're good. 70 00:04:21.399 --> 00:04:25.360 I like the intro set. I'm in this. It was supposed to 71 00:04:25.360 --> 00:04:27.720 be so much better and I was like trying to hit a button. I 72 00:04:27.759 --> 00:04:30.360 end up hitting my switcher and then I got about the intro. But that's 73 00:04:30.480 --> 00:04:34.000 the nature of live stream. Like I'm never going to nail it, otherwise 74 00:04:34.040 --> 00:04:38.439 I'll you're good, you're good, and everyone else and I've seen what I've 75 00:04:38.480 --> 00:04:41.879 seen. You're good. Well, as long as I'm better than the local 76 00:04:41.920 --> 00:04:46.160 news, then I'm happy, which maybe is not a high level to go 77 00:04:46.240 --> 00:04:50.519 after, but we'll see. So Nikki tied it up a little bit in 78 00:04:50.560 --> 00:04:55.480 the background. We were on before this and I had like all the toys 79 00:04:55.519 --> 00:04:58.360 on the floor and I'm like, all right, I got three minutes countdown. 80 00:04:58.360 --> 00:05:00.519 I'm going to swipe up, dude, that you can tell yours. 81 00:05:00.560 --> 00:05:03.480 This is just proves my point of view being a supermom, because I would 82 00:05:03.480 --> 00:05:06.279 not have been able to do that in three minutes with all my kids stuff. 83 00:05:06.360 --> 00:05:09.879 I'm right, just like throwing it into the garage, like you know 84 00:05:09.920 --> 00:05:12.360 what, I'm done with it. Forget it. Oh it's it's like over 85 00:05:12.360 --> 00:05:14.319 there in the corner of the place, isn't clean. You know, the 86 00:05:14.399 --> 00:05:17.040 DRUP. You hide it, it doesn't exist, and it's dark background. 87 00:05:17.120 --> 00:05:20.319 Lights here, dark background. There you go, you got it. So 88 00:05:20.319 --> 00:05:24.759 so, Nikki, I'm really curious. So you we reach out to each 89 00:05:24.759 --> 00:05:28.360 other, or talk to each other actually on Instagram, about some other stuff, 90 00:05:28.519 --> 00:05:30.360 and then I was like, oh, hey, you want to be 91 00:05:30.399 --> 00:05:32.000 on this new show I'm doing caled creating daily, and you're so cool, 92 00:05:32.199 --> 00:05:34.959 like cool, I'll do it Monday, let's go, and I'm like awesome. 93 00:05:35.439 --> 00:05:39.759 So I you know, we started chatting about whatever and then I jumped 94 00:05:39.759 --> 00:05:43.399 on Tick Tock and realized who I was talking to, because I've seen your 95 00:05:43.480 --> 00:05:47.800 video that's went viral where you basically got your babysitter a lot of attention from 96 00:05:47.800 --> 00:05:51.800 her being a good singer. Is that? Is that the the video that 97 00:05:51.800 --> 00:05:55.360 went viral that kind of put you on the tick Tock Map, or give 98 00:05:55.439 --> 00:05:58.839 me, give me some background here. How did you how'd you go from 99 00:05:58.839 --> 00:06:03.199 senior executive to a tick tock superstar? Okay, I'm going to save the 100 00:06:03.240 --> 00:06:08.720 boring stuff for another rainy day. But how it really happened is two thousand 101 00:06:08.720 --> 00:06:13.040 and seventeen I was like the you know, if you followed Cheryl Sandberg and 102 00:06:13.079 --> 00:06:15.720 her whole thing about Lenin, is about women in the workplace lean and get 103 00:06:15.759 --> 00:06:20.040 that boardroom seat. So in two thousand and seventeen I was that woman leaning 104 00:06:20.079 --> 00:06:25.199 in. I was at the table with everybody. Had My son in two 105 00:06:25.240 --> 00:06:29.199 thousand and sixteen. He was my second child and, Long Story Short, 106 00:06:29.240 --> 00:06:31.680 I just couldn't do it anymore. I was getting home at like thirty four 107 00:06:31.759 --> 00:06:35.519 of seven. You know, a good parent with little ones is getting them 108 00:06:35.519 --> 00:06:40.519 to bed at a decent hour, and I just felt this crazy overwhelming amount 109 00:06:40.639 --> 00:06:45.199 of guilt. I had the like the life that most people would say is, 110 00:06:45.319 --> 00:06:46.839 you know, she's got it all. She's got the house, the 111 00:06:46.839 --> 00:06:49.800 paycheck, the title, the car, the you know, the kids, 112 00:06:49.800 --> 00:06:53.720 the nanny, all that stuff. But for me, I just I want 113 00:06:53.759 --> 00:06:56.040 to be a mom. I always saw myself as a mom. That was 114 00:06:56.040 --> 00:07:00.839 completely handson with my kids so I made the decision to leave corporate. I 115 00:07:00.879 --> 00:07:03.920 was married at the time. He and I made an agreement that all right, 116 00:07:03.920 --> 00:07:06.600 do some consulting, kind of step back, see what else is out 117 00:07:06.639 --> 00:07:12.959 there. Consulted, did great thought. Oh my gosh, I'm creating the 118 00:07:13.000 --> 00:07:16.000 life that I want for me and my kids and my family. Then comes 119 00:07:16.040 --> 00:07:23.360 divorce in two thousand and nineteen, horrible, and then comes covid like sneak 120 00:07:23.399 --> 00:07:26.879 Peekay, here's covid too. Let's just give her everything at once. I 121 00:07:26.879 --> 00:07:29.600 went on to tick tock to play around with the APP, to kind of 122 00:07:29.639 --> 00:07:33.000 learn, because like you to be in the know for consulting purposes. Everybody 123 00:07:33.040 --> 00:07:38.160 was talking about Tick Tock. So I went on to play around and within 124 00:07:38.240 --> 00:07:43.040 six months had over a million followers, basically from just being myself as a 125 00:07:43.040 --> 00:07:46.839 covid mom. You know, sharing mom is. I'm sharing the imperfect house, 126 00:07:46.959 --> 00:07:53.639 the imperfect moods, the imperfect acting kids, and I guess it was 127 00:07:53.680 --> 00:07:56.879 relatable. I think a lot of it was right time, right place, 128 00:07:56.959 --> 00:08:01.240 but also me feeling so comfortable being on camera was another big piece of the 129 00:08:01.279 --> 00:08:07.040 puzzle. And then viral videos happened. So the weird thing is I can't 130 00:08:07.040 --> 00:08:09.680 tea. I couldn't teach anybody if I tried to, like how to make 131 00:08:09.720 --> 00:08:11.240 a video go viral. You know, when you wantch the youtubers, they're 132 00:08:11.279 --> 00:08:15.959 like how to make a video go viral? I'm like really, is there 133 00:08:16.000 --> 00:08:18.240 a sauce, like a secret sauce to that? I don't know about that, 134 00:08:18.600 --> 00:08:22.319 but I've had several videos go viral. I think it's just you got 135 00:08:22.319 --> 00:08:28.000 to have a knack for your message. You've got to have a delivery and 136 00:08:28.079 --> 00:08:31.039 a relatability, right. Yeah, so the babysitter one was not the first, 137 00:08:31.080 --> 00:08:35.039 but that was. It definitely got some legs because of the following and 138 00:08:35.039 --> 00:08:37.799 it was a beautiful, beautiful thing. Yeah, that that was really cool. 139 00:08:37.840 --> 00:08:43.440 And so how many is your is she still your babysitter or does she 140 00:08:43.120 --> 00:08:48.240 go on and doing some other stuff? So she's like my adopted niece. 141 00:08:48.559 --> 00:08:52.080 Right. It's it's like we're we text each other all the time now. 142 00:08:52.159 --> 00:08:58.039 The cool thing about that video is it went viral and that was only within 143 00:08:58.159 --> 00:09:01.320 my first two weeks of knowing her. Wow. So our relationship went from 144 00:09:01.320 --> 00:09:03.879 hey to Landey, can you come help with the kids? You're on summer 145 00:09:03.879 --> 00:09:07.600 break before you go off to college. Yeah, to all of a sudden 146 00:09:07.639 --> 00:09:13.879 getting calls from inside edition and American idol. Wow, and like. So 147 00:09:13.919 --> 00:09:18.080 our relationship went into fullblown, like content mode within two weeks of knowing each 148 00:09:18.080 --> 00:09:22.679 other. So the power of social media is real. Yeah, you had 149 00:09:22.679 --> 00:09:26.679 and saw. She audition for American idol because of that video and she's going 150 00:09:26.679 --> 00:09:31.639 to Hollywood week because that. Yeah, I saw it. I want I 151 00:09:31.679 --> 00:09:33.360 follow the whole thing and I didn't know who. That's who I was talking 152 00:09:33.399 --> 00:09:37.120 to on instagram and I was like and then I was like, wait a 153 00:09:37.120 --> 00:09:41.360 second, I've seen this whole story and I think I watched the whole thing 154 00:09:41.440 --> 00:09:43.720 on American idol as well, and maybe that's how. I can't remember. 155 00:09:43.799 --> 00:09:48.120 I can't remember how I, you know, learned about you, but anyway, 156 00:09:48.159 --> 00:09:50.840 it was pretty, pretty incredible, because I was going to say, 157 00:09:50.879 --> 00:09:54.279 like how many people call you like Hey, nicky, I'll be your babysitter. 158 00:09:54.320 --> 00:09:58.519 I can see now this like people that think I'm in the music industry 159 00:09:58.519 --> 00:10:01.559 that want me to I'm like, no, this was just an organic moment, 160 00:10:01.840 --> 00:10:07.279 right. You can't replicate that. You just cannot. And another another 161 00:10:07.360 --> 00:10:11.840 thing is I was just featured last week of this is not my proudest moment. 162 00:10:11.840 --> 00:10:16.200 But it is funny is I don't know if you ever saw my had 163 00:10:16.240 --> 00:10:18.240 a few viral if you want to count viral, is like over a million, 164 00:10:18.320 --> 00:10:24.600 right, a few million fought like views. My biggest, most viral 165 00:10:24.679 --> 00:10:26.559 video that I don't have pinned my tick tock because it's not what I want 166 00:10:26.559 --> 00:10:30.919 to be known for, is my son was three years old and he said 167 00:10:30.919 --> 00:10:33.879 he needed help with the F and Jam. You see that video? No, 168 00:10:35.039 --> 00:10:37.559 I haven't seen it. I'm just got lost. One reality on the 169 00:10:37.639 --> 00:10:41.559 map. Wow, that's what put me on the map. And I'm not 170 00:10:41.679 --> 00:10:46.080 saying parents, go do that, go get your kids swearing, but that's 171 00:10:46.120 --> 00:10:48.559 what put me on them. I will be known, when you see it, 172 00:10:48.639 --> 00:10:52.759 as like the jam mom forever, the gem mom. That's so funny. 173 00:10:52.799 --> 00:10:56.440 And it was on ridiculous Rob Deardek the other day. It's on ridiculousness 174 00:10:56.600 --> 00:10:58.919 as one of their videos on MTVA. Oh it is. Okay, that's 175 00:10:58.960 --> 00:11:03.600 pretty cool. So I'm on TV for two different reasons. The lovely mom 176 00:11:03.840 --> 00:11:07.080 who like looked out for her babysitter and then the mom who's three year old 177 00:11:07.159 --> 00:11:11.759 drops and fbomb not once but twice in the same video. So, Hey, 178 00:11:13.000 --> 00:11:15.799 you know what it is? Right, is right, yeah, this 179 00:11:15.879 --> 00:11:18.799 is yeah, variety, you putting yourself out there. You Know Rob Dearedeck 180 00:11:18.840 --> 00:11:20.960 showed that's pretty cool. I love that show, by the way as well. 181 00:11:20.039 --> 00:11:22.840 That's so funny, such a great concept. I'm like, wow, 182 00:11:24.000 --> 00:11:26.639 why and I think of that. So all right, so you now. 183 00:11:26.759 --> 00:11:28.879 Did you like set out to say, Hey, I want to be known 184 00:11:28.960 --> 00:11:33.399 on Tick Tock, or was it just you coming through as a mom entertainer? 185 00:11:33.919 --> 00:11:37.399 So it wasn't anything. It was for me to learn the APP and 186 00:11:39.080 --> 00:11:41.600 I went on and I even put so. All my other social handles are 187 00:11:41.720 --> 00:11:46.159 Nicki Marie ink, right, because apparently I think I'm like some big or 188 00:11:46.240 --> 00:11:50.080 incorporated, you know, company. But nicki marine just sounded cool. Way 189 00:11:50.159 --> 00:11:52.039 Back in the early days of snapchat and all that, Nicki Marie ink was 190 00:11:52.039 --> 00:11:56.360 everything. When I went on Tick Tock, I put an alias Nicki unplugged, 191 00:11:56.600 --> 00:11:58.320 because I was like all right, I'll just start. I thought it 192 00:11:58.399 --> 00:12:01.480 was just a silly APP. I thought it was kids dancing and people acting 193 00:12:01.559 --> 00:12:07.039 goofy, and it kind of is still. But Um, I found a 194 00:12:07.080 --> 00:12:11.399 place on there when all these other parents were home with their kids and going 195 00:12:11.519 --> 00:12:13.360 all right, I guess I'll go on tick tock to so it was an 196 00:12:13.440 --> 00:12:18.600 alias and that's why I have a different handle name. Yeah, that's awesome. 197 00:12:18.919 --> 00:12:22.159 I love it. I Love How like people to Stumble upon something in 198 00:12:22.279 --> 00:12:24.799 they're just like, Oh yeah, I'm just going to do this to learn 199 00:12:24.879 --> 00:12:28.039 it or maybe to have some fun or whatever, and then all sudden explodes 200 00:12:28.080 --> 00:12:31.360 in the thing. Now you're on TV and you're getting people discovered music wise, 201 00:12:31.440 --> 00:12:37.000 which is pretty crazy. So you know, if somebody's watching this and 202 00:12:37.039 --> 00:12:39.000 they're like all right, Nikki, you're in it, you're in the game. 203 00:12:39.240 --> 00:12:45.000 What is like one piece of advice for somebody trying to grow their community 204 00:12:45.080 --> 00:12:48.120 or grow their audience on ticktock? Is there something that you figured out in 205 00:12:48.159 --> 00:12:52.919 that learning stage that really worked, or was it just all pure luck? 206 00:12:54.080 --> 00:12:58.639 I will say I've always been funny, right, just because when you're funny, 207 00:12:58.679 --> 00:13:01.799 other people tell you that your whole life. I just all my friends 208 00:13:01.879 --> 00:13:05.080 just always laughed at me and they're like, Oh my God, how you're 209 00:13:05.120 --> 00:13:07.279 going to be on Saturday night live some day. Right. So I've always 210 00:13:07.360 --> 00:13:13.200 had a certain sense of humor. So that's one thing. relatability. I'm 211 00:13:13.240 --> 00:13:16.600 not afraid to make fun of myself. Right, so I don't bully others. 212 00:13:16.679 --> 00:13:20.320 I'm always kind to other people. I never bully or poke fun on 213 00:13:20.399 --> 00:13:22.600 other people. I never will, but I do it to myself. I'm 214 00:13:22.639 --> 00:13:26.799 allowed to do it to myself. But what you said, let's let's rewind. 215 00:13:26.879 --> 00:13:33.600 You said any advice for someone WHO's trying? Oh Yeah, I will 216 00:13:33.720 --> 00:13:39.240 tell you. The trying thing is where people might get stuck. And I'm 217 00:13:39.320 --> 00:13:43.360 not saying that it doesn't take effort, but when we start trying to be 218 00:13:43.600 --> 00:13:48.039 somebody we're not, that's where you will you will really bring in the wrong 219 00:13:48.159 --> 00:13:52.480 people, in my opinion. Right. So, before, before Covid, 220 00:13:52.960 --> 00:13:58.080 I was on instagram. I was just as present, I was just as 221 00:13:58.240 --> 00:14:01.320 Goofy, but I was a lot cleaner and I was a lot safer because 222 00:14:01.759 --> 00:14:05.679 I didn't want to be perceived by potential clients is like a goofball. And 223 00:14:05.840 --> 00:14:09.919 then I worked with a very powerful executive coach and he said to me, 224 00:14:11.480 --> 00:14:16.399 why does this personality of Nikki need to be separate from everything you do? 225 00:14:16.799 --> 00:14:20.600 Like you don't need to be only silly here, like if silly is one 226 00:14:20.600 --> 00:14:24.480 of your superpowers and funny is one of your superpowers, that should be with 227 00:14:24.519 --> 00:14:28.720 you wherever you go. It's kind of talking about authenticity, right, I 228 00:14:28.879 --> 00:14:31.840 think for somebody who's trying, you just got to know what you stand for. 229 00:14:31.159 --> 00:14:35.240 I tell people the simple thing of taking a post at note and writing 230 00:14:35.399 --> 00:14:39.720 three words that you know you stand for. Period three words and put them 231 00:14:39.759 --> 00:14:43.720 above every single doorway in your house till you remember that those are your three 232 00:14:43.799 --> 00:14:48.679 words, and then everything that falls under that. If it falls under one 233 00:14:48.679 --> 00:14:50.919 of those categories for content, then it's the right thing to post. If 234 00:14:50.960 --> 00:14:54.600 it doesn't, then it's not authentic. Yeah, so it can be that 235 00:14:54.679 --> 00:14:58.240 simple. Is just really setting your intentions, but what you want to put 236 00:14:58.279 --> 00:15:00.919 out there. I love that, you know, because I think as I 237 00:15:01.120 --> 00:15:05.720 get older, I'm thirty five, I'll be thirty six this year, I 238 00:15:05.799 --> 00:15:09.559 think in my s I cared so much about what people thought. Of course 239 00:15:09.559 --> 00:15:11.720 I was in a different business. I was in a different industry, as 240 00:15:11.759 --> 00:15:13.320 in a nonprofit world where, you know, it was like hey, you 241 00:15:13.399 --> 00:15:18.320 gotta stand up tall and make sure everything's perfect. And then when I got 242 00:15:18.360 --> 00:15:22.759 in my s I started listening to what people are saying. They're like, 243 00:15:22.960 --> 00:15:24.639 Oh, dude, you're pretty good on camera, you're pretty good at doing 244 00:15:24.720 --> 00:15:28.960 presentation stuff, like you're pretty good at this, and then I started to 245 00:15:28.120 --> 00:15:31.759 lean into that. So it sounds like that similar to what happened to you. 246 00:15:31.080 --> 00:15:35.840 Is Like, Oh, now I'm starting to listen to figure out because, 247 00:15:35.120 --> 00:15:37.679 you know, like before I get into the podcast creation game, I 248 00:15:37.759 --> 00:15:41.360 was trying to figure out like how do I do media but get paid for 249 00:15:41.480 --> 00:15:43.799 it, because I loved media, worked on TV stuff before, and I 250 00:15:43.879 --> 00:15:46.720 was like how do we get paid for it? And then all of a 251 00:15:46.759 --> 00:15:48.200 sudden it was like people were, you know, kind of pulling on me, 252 00:15:48.279 --> 00:15:50.480 going hey, how do you do this? And you're good on camera 253 00:15:50.600 --> 00:15:54.480 and your lights look good, your blah, blah, blah, Blah Blah. 254 00:15:54.879 --> 00:15:58.240 And it was at that moment of like listening to what others were saying 255 00:15:58.279 --> 00:16:00.960 about me that I really was like, oh, there might be something to 256 00:16:00.120 --> 00:16:03.200 this. So is that kind of similar to what happen to you? Like 257 00:16:03.240 --> 00:16:06.320 they're you're funny, Nikki, Nikki your personality. How come you so different, 258 00:16:06.480 --> 00:16:08.919 you know, or whatever, like what is that like? Yeah, 259 00:16:10.039 --> 00:16:14.240 that's that was a that's a really great example of like listening. We've learned 260 00:16:14.320 --> 00:16:18.600 to talk lesson, to listen more and to actually believe a compliment right. 261 00:16:18.720 --> 00:16:22.320 You know how hard it is to accept a compliment in your s I never 262 00:16:22.440 --> 00:16:25.039 bragged about myself in my s. Now and my s I'm like, thank 263 00:16:25.080 --> 00:16:26.559 you, say it again. That would thank you. I need because you 264 00:16:26.600 --> 00:16:30.440 have kids and they don't compliment you. So what's your where? You're like, 265 00:16:30.519 --> 00:16:34.000 you'll take them from anywhere you could get them. But I had my 266 00:16:34.200 --> 00:16:40.720 first job out of Grad School. I had a boss who was awesome and 267 00:16:41.279 --> 00:16:44.960 he took me and our sales team in as his own. But I will 268 00:16:45.039 --> 00:16:48.240 never forget there was one morning we got up and we had like a team 269 00:16:48.279 --> 00:16:52.200 breakfast for one of our regional sales meetings and I sat down in my hair 270 00:16:52.320 --> 00:16:55.519 was still wet and it was like pulled back in a Bonn and I didn't 271 00:16:55.639 --> 00:17:00.720 have makeup on. And I was a division one college athlete. So when 272 00:17:00.799 --> 00:17:03.200 you're doing when you're an athlete, you don't really think so much about your 273 00:17:03.839 --> 00:17:07.119 esthetics all the time. Right. You're like ready for the game and he's 274 00:17:07.279 --> 00:17:10.920 he pulled me aside once and he's like, you know, just a few 275 00:17:10.960 --> 00:17:14.000 things I want to coach you on, because I think you'll be extremely successful 276 00:17:14.079 --> 00:17:17.519 if you just tweak a few things. One was like don't show up with 277 00:17:17.599 --> 00:17:22.160 what hair you know, take the time to do your hair and put some 278 00:17:22.240 --> 00:17:25.599 makeup on, and he didn't meet it condescending, but it was one of 279 00:17:25.640 --> 00:17:30.000 those things I was like really, and he also said and not everything needs 280 00:17:30.039 --> 00:17:33.839 to be funny. And like I'm telling you, Billi like those three things 281 00:17:33.960 --> 00:17:38.279 because I'm so coachable and I'm such an athlete. Those three things probably echoed 282 00:17:38.359 --> 00:17:41.920 throughout my head for many, many years, and he didn't mean any of 283 00:17:42.000 --> 00:17:47.960 it negatively, but when you're a person who's driven and selflike, you're gonna 284 00:17:48.119 --> 00:17:51.880 have those things echoed. And I can't imagine having a daughter, right as 285 00:17:52.000 --> 00:17:56.880 she grows up, who hears something and makes that become her reality. COVID 286 00:17:57.039 --> 00:18:00.240 came into my life, divorce came in to my life. It stripped me 287 00:18:00.440 --> 00:18:04.079 of my title that I always thought was so important. was like the wife 288 00:18:04.200 --> 00:18:08.480 and the mom and like the nuclear family and the title of like climbing the 289 00:18:08.519 --> 00:18:12.720 corporate ladder. I was an SVP who. I had the Mercedes, I 290 00:18:12.759 --> 00:18:17.640 had the nanny, I'd like all of those things that I think back on. 291 00:18:17.720 --> 00:18:19.839 It was great and it made my life easier, but it's not who 292 00:18:19.920 --> 00:18:26.279 I am. I'm Woll Sporty, I'm funny, I'm unapologetic, I'm a 293 00:18:26.359 --> 00:18:30.559 little messy, I don't wear a lot of makeup, if any, and 294 00:18:30.759 --> 00:18:33.720 now it's like the world did this three hundred and sixty for me and now 295 00:18:33.799 --> 00:18:38.000 I'm back to like who I was before any of those opinions mattered. Wow, 296 00:18:40.119 --> 00:18:42.119 I love this. You know, I feel like what you've been through. 297 00:18:42.680 --> 00:18:45.480 A lot of people get stuck in the cycle because, you know, 298 00:18:45.519 --> 00:18:48.880 we kind of grow up, I mean honestly, especially in the United States, 299 00:18:48.920 --> 00:18:51.119 we grow up in this system, in this system. We grew up 300 00:18:51.119 --> 00:18:52.200 in a system, and we're told how to act, how to look, 301 00:18:52.279 --> 00:18:55.680 how to talk, how to be. If you want to be successful, 302 00:18:55.680 --> 00:18:56.799 you get to do this. And then we kind of go through all these 303 00:18:56.920 --> 00:19:00.960 motions, we check all these boxes, miserable as hell, and then we 304 00:19:00.039 --> 00:19:03.720 get to the end of it and go wow, I hate this person to 305 00:19:03.799 --> 00:19:07.200 have become, and I think it's very few of us who, you know, 306 00:19:07.559 --> 00:19:11.799 get to reinvent ourselves or even get permission to reinvent ourselves. Now, 307 00:19:11.799 --> 00:19:15.039 I know, life through a bunch of stuff at you at one time, 308 00:19:15.119 --> 00:19:18.720 between Covid your divorce, and then you're like, well, I'm nothing else 309 00:19:18.799 --> 00:19:21.400 but me like I'm just left with me and I got to take that in, 310 00:19:21.559 --> 00:19:23.039 run with it, in lean into it. But I think that, 311 00:19:23.200 --> 00:19:26.920 if a big takeaway from people watching, for you're watching live, you're listen 312 00:19:26.920 --> 00:19:30.440 to the replay, is freaking find yourself and into yourself and, if not, 313 00:19:30.559 --> 00:19:33.519 maybe put yourself in a situation where you kind of strip all that back. 314 00:19:33.759 --> 00:19:37.079 You know, my wife and I moved to Puerto Rico this year for 315 00:19:37.200 --> 00:19:38.440 ten months, supposed to be a year, but we're going back couple months 316 00:19:38.480 --> 00:19:41.640 early and it is all. We're going to be in paradise. It is 317 00:19:41.759 --> 00:19:47.240 paradise, but it has just ripped me away of every comfort that I've ever 318 00:19:47.359 --> 00:19:49.880 had my entire life. But it's but it's open up this bit door for 319 00:19:49.960 --> 00:19:53.319 me to walk into and say, Hey, this is billy Thorpe, similar 320 00:19:53.400 --> 00:19:56.839 to you, unapologetically, like this is who I am, this is what 321 00:19:56.920 --> 00:20:00.039 I'm going to accomplish. So I love that. You you brought that and 322 00:20:00.039 --> 00:20:03.960 I think a lot of people will probably click on this episode or hit the 323 00:20:04.000 --> 00:20:07.359 play button thinking you're going to give them five steps to be tick tock famous, 324 00:20:07.839 --> 00:20:11.640 and I think that is like the number one takeaway so far from me. 325 00:20:11.720 --> 00:20:15.200 So you've been able to accomplish that. So so now you're now you're 326 00:20:15.240 --> 00:20:18.279 in Tick Tock. Are you ninety percent of your time focus on tick tock 327 00:20:18.400 --> 00:20:22.440 or what are you what else you doing in the creative space? So, 328 00:20:22.759 --> 00:20:26.519 believe it or not, I think you know you I could call some of 329 00:20:26.599 --> 00:20:30.359 it luck, because I'm not that much of a strategy person. I like 330 00:20:30.519 --> 00:20:33.559 to create. What am I doing in that space? I'm having conversations like 331 00:20:33.720 --> 00:20:37.359 this with you to say, Hey, listen, I expected, when Covid 332 00:20:37.440 --> 00:20:41.799 was done, to go back to consulting or to rebuild my business, and 333 00:20:41.880 --> 00:20:42.839 I think I said to you before the call, I said, oh my 334 00:20:42.880 --> 00:20:47.119 gosh, but I've got what everybody's looking for. I've got the secret sauce, 335 00:20:47.240 --> 00:20:51.400 I've got what brands want, I've got this amazing tribe of MOMS who 336 00:20:51.799 --> 00:20:55.400 are listening and who are eager to connect. So now that I've got that, 337 00:20:55.440 --> 00:20:59.920 I'm kind of saying maybe it's less about consulting and it's more about take 338 00:21:00.160 --> 00:21:03.440 the modern day world by the horns and being a digital content creator and owning 339 00:21:03.480 --> 00:21:07.759 it fully and not feeling silly about it, because it still, if I 340 00:21:07.839 --> 00:21:10.279 tried to describe what I do to even my dad. I'm like, it 341 00:21:10.440 --> 00:21:15.480 sounds like the teacher on like peanuts, or I don't even know what I'm 342 00:21:15.519 --> 00:21:18.440 saying. I still don't know how to describe what it is that I do, 343 00:21:18.599 --> 00:21:21.880 but you get it and I'm sure this audience will as well. Yeah, 344 00:21:22.000 --> 00:21:23.359 definitely, and that's why I always till be my falling alls. Like, 345 00:21:23.440 --> 00:21:26.079 so, what do you do? Like I talked to my friends on 346 00:21:26.079 --> 00:21:26.960 the Internet. Okay, like, that's what I do. Like, I 347 00:21:27.000 --> 00:21:30.119 don't know what else to tell you. I like that. That's a good 348 00:21:30.160 --> 00:21:33.400 minal line. Yeah, to make it super easy. Well, I think 349 00:21:33.440 --> 00:21:36.880 it's, you know, I think into and I know there's been a lot 350 00:21:36.960 --> 00:21:41.319 of content creators like youtubers and you know, now instagram and tick tock and 351 00:21:41.359 --> 00:21:44.759 all this stuff, and I think there has been money to be made. 352 00:21:44.920 --> 00:21:47.920 But, you know, in my opinion, being in this space all the 353 00:21:48.000 --> 00:21:51.680 time, I think it's for the easiest time now ever than ever, to 354 00:21:51.839 --> 00:21:56.920 really come into this game and create really good content, build your community, 355 00:21:56.000 --> 00:22:00.759 build your tribe and get compensated for it. So now you've already stepped into 356 00:22:00.839 --> 00:22:03.640 brand deals. He tells how some of those came together for you, because 357 00:22:03.640 --> 00:22:07.799 I think these guys be interested in it. I love it because I think 358 00:22:07.960 --> 00:22:12.440 we're misled and I get I don't get pussy about many things, but what 359 00:22:12.519 --> 00:22:17.920 I get pussy about is when there are these creators who are making these empty 360 00:22:18.000 --> 00:22:22.079 promises to the everyday person right, like did you know that if you have 361 00:22:22.200 --> 00:22:25.480 a thousand followers you can still make money? And they're putting out all these 362 00:22:26.160 --> 00:22:30.720 ways to make money and I just think it's so misleading because it's not always 363 00:22:30.759 --> 00:22:37.039 the truth. What I do believe is that post the things you like, 364 00:22:37.680 --> 00:22:42.319 post the things you use, tag the brands you love and start creating dialog 365 00:22:42.440 --> 00:22:45.599 that's organic and natural, and I do believe it's like the you know, 366 00:22:45.720 --> 00:22:49.480 the movie like or what is it field of dreams? If you build it, 367 00:22:49.519 --> 00:22:56.359 they will come. I was talking about Duncan throughout all of covid because 368 00:22:56.480 --> 00:23:00.839 I was a competitor mom right I went to the other guy for my coffee 369 00:23:00.920 --> 00:23:03.880 usually, and then covid hit and I was home with two kids and I 370 00:23:04.000 --> 00:23:07.240 was like, I'm not going to go to the other guy because the other 371 00:23:07.240 --> 00:23:10.839 guys in target and I'd have to go in target with my two little kids 372 00:23:10.880 --> 00:23:15.000 and that's a ten minute drive. So Duncan's right down the street. So 373 00:23:15.039 --> 00:23:17.359 I started going to Duncan and then I learned like, Oh wait, they've 374 00:23:17.359 --> 00:23:21.119 got new espresso machines there, law ties are good now and all these other 375 00:23:21.200 --> 00:23:23.759 things that they had been doing within their innovative team. So I kept tagging 376 00:23:23.880 --> 00:23:27.880 them and I started using the phrase hot mess mom's run on Duncan, you 377 00:23:29.000 --> 00:23:30.680 know, and like started just doing funny things as like the coldd mom. 378 00:23:32.079 --> 00:23:36.160 Wouldn't you know it, my most solid brand deal today is Duncan. Wow. 379 00:23:36.400 --> 00:23:41.000 So there wasn't trying to get a brand deal by saying hot mess mom's 380 00:23:41.480 --> 00:23:44.480 run on dounge with my messy hair and the kids in the back seat with 381 00:23:44.480 --> 00:23:48.039 the crumbs everywhere, but they knew that that was relatable content and they kept 382 00:23:48.119 --> 00:23:52.880 following and here we are. There, there some there are a brand that 383 00:23:52.920 --> 00:23:56.680 I will see coming forward with me wherever I go. Yeah, I love 384 00:23:56.759 --> 00:24:00.680 it, you know, because I think that's the author intensity, is what 385 00:24:00.759 --> 00:24:03.160 we've talked about a lot in this episode. So it is, Hey, 386 00:24:03.359 --> 00:24:07.240 being your authentic self and why you said like Hey, I'm not coming to 387 00:24:07.279 --> 00:24:08.799 the other guy because this person's closer the air drift or whatever. I don't 388 00:24:08.799 --> 00:24:12.200 want to get out the car and and so that make that's relevant. I 389 00:24:12.240 --> 00:24:15.039 mean that's relevant to your audience, to your community. That is a big 390 00:24:15.160 --> 00:24:19.480 plus. And so for people to be able to, you know, go 391 00:24:19.720 --> 00:24:22.599 hey and I saw those videos and I was wondering when I was watching your 392 00:24:22.680 --> 00:24:27.160 videos. I see you Duncan down out to see pouring the vodka into hilarious. 393 00:24:27.200 --> 00:24:30.000 Yeah, that will get your real good persona as a mom, people 394 00:24:30.079 --> 00:24:33.000 like oh the drunken mom and my guys, it's a ten second clip out 395 00:24:33.039 --> 00:24:37.279 of my whole two weeks. Give me a break. Its one nip I 396 00:24:37.319 --> 00:24:41.119 should be using for but I'm using one out of respect to you. I 397 00:24:41.319 --> 00:24:44.640 love it. I mean that's that's part of it. That got me hooked 398 00:24:44.680 --> 00:24:47.640 when I was thinking, like is if she got a brand to a Duncan 399 00:24:47.680 --> 00:24:49.000 and they cool with this, and then I was like, she's not really 400 00:24:49.079 --> 00:24:52.960 drinking that cow it like send me done this whole rabbit trail of like in 401 00:24:52.119 --> 00:24:56.000 my own mind of like that she dream I drink coffee. Should I be 402 00:24:56.079 --> 00:24:56.960 drinking a look at the you know, I guess I'm whatever. Like, 403 00:24:57.039 --> 00:25:00.599 I thought it was hilarious. I love it. That's a part of the 404 00:25:00.640 --> 00:25:03.240 committee thing and I you know, I think for for what you said is 405 00:25:03.319 --> 00:25:07.160 like for some of these creators are listening or watching there, like, Oh 406 00:25:07.200 --> 00:25:10.440 man, how do I get a brand deal? Be Authentic with the products, 407 00:25:10.480 --> 00:25:12.440 you show them, tag them, do all those things and let him 408 00:25:12.480 --> 00:25:15.559 reach out to you and some of those occasions. So yeah, part too, 409 00:25:15.720 --> 00:25:18.559 like a really apart to to that is if that, if Duncan, 410 00:25:18.640 --> 00:25:22.519 just doesn't seem attainable to a listener. I would say, you know, 411 00:25:22.559 --> 00:25:26.920 because remember, I was on the opposite see, I was the executive brand 412 00:25:26.000 --> 00:25:30.400 girl who thought that influencer marketing was like the worst. So let's go back 413 00:25:30.440 --> 00:25:33.440 to that. The irony, and that was that I sat at the board 414 00:25:33.519 --> 00:25:38.240 seat and it was like another person, like talking about our brand and it 415 00:25:38.400 --> 00:25:41.920 seems so fake and like, Oh, look at my perfect house and, 416 00:25:42.319 --> 00:25:45.039 you know, look at my perfect wrist with all the jewelry, and I 417 00:25:45.240 --> 00:25:48.880 couldn't stand it, billy. And here I am today like, Oh wait, 418 00:25:49.000 --> 00:25:55.359 that's how I get paid. But what's more realistic is there are so 419 00:25:55.519 --> 00:26:00.599 many brands that need user generated content right, consumer generated content wherever. They're 420 00:26:00.599 --> 00:26:04.599 all these coin words for it, but that's where, hey, you could 421 00:26:04.640 --> 00:26:08.279 probably if you're good at creating videos and you just don't have a following yet. 422 00:26:08.680 --> 00:26:12.799 Why don't you go around your house, create five short videos, good 423 00:26:12.880 --> 00:26:18.359 ones, and send them to a brand on their DM and just say hey, 424 00:26:18.440 --> 00:26:21.720 listen, if you had interest in using this, here's my cost. 425 00:26:22.119 --> 00:26:25.640 Even better than Dming, because here's a pet peeve of mine. Most of 426 00:26:25.720 --> 00:26:32.440 the brands in their DM's are like most of the people handling the brand's engagement 427 00:26:32.920 --> 00:26:36.839 are not decision makers. That's a big pet. People's need to figure that 428 00:26:36.920 --> 00:26:41.480 out. That's good opportunity to lore right. Put somebody higher up in charge 429 00:26:41.519 --> 00:26:45.400 of that, but you could find somebody on Linkedin and just say hey, 430 00:26:45.440 --> 00:26:48.079 I'm a good content creator. I may not have the following good but I've 431 00:26:48.119 --> 00:26:52.079 got a passion for creating videos that maybe your consumer might need. So it's 432 00:26:52.119 --> 00:26:56.680 not always about tagging and expecting this following to happen. It's maybe like build 433 00:26:56.720 --> 00:27:00.279 your world, maybe start creating many commercials for these brands. It's like a 434 00:27:00.400 --> 00:27:03.559 lot more affordable for them than you know, the big part ticket items, 435 00:27:03.680 --> 00:27:08.000 especially small brands and founders. Yeah, that's he shops and all. Now, 436 00:27:08.119 --> 00:27:11.480 are you on Amazon live? Are Your Creator over there yet? I'm 437 00:27:11.559 --> 00:27:15.359 just saying yeah, I'm not all right. Well, it's it's all. 438 00:27:15.440 --> 00:27:18.480 What's to talk after the show, because big, big opportunities over there, 439 00:27:18.519 --> 00:27:22.079 and I think some other big name brands are coming by too. But that's 440 00:27:22.160 --> 00:27:25.480 the thing. It's like like what you're saying. It's like you literally on 441 00:27:25.559 --> 00:27:29.240 Amazon live. Go make stuff around your house, go make videos about products 442 00:27:29.319 --> 00:27:32.319 and put them on their shoppables or do live streams about them, that kind 443 00:27:32.319 --> 00:27:36.279 of thing. So plenty of opportunity. Thanks for thanks for sharing all that 444 00:27:36.400 --> 00:27:38.039 information with us, because I know, I know, that's a big part 445 00:27:38.079 --> 00:27:41.640 of being a content creators. Like, how do I get paid? How 446 00:27:41.680 --> 00:27:44.000 I do? It's full time. How do I go from you know, 447 00:27:44.240 --> 00:27:48.359 how do I replace that senior executive salary? I mean that's I'm imagine for 448 00:27:48.519 --> 00:27:52.319 you that was a big like, Oh crap, this is hitting the fans. 449 00:27:52.440 --> 00:27:55.279 I got to figure this out. Yeah, Oh, yeah, yeah, 450 00:27:55.359 --> 00:27:56.359 you know, I you know, I think once you have a good 451 00:27:56.440 --> 00:28:02.160 relationship with money, it goes everywhere with you. So when covid happened, 452 00:28:02.200 --> 00:28:06.480 I think most people would panic, but I just knew. I believe so 453 00:28:06.759 --> 00:28:10.680 much in myself to be able to look at the current situation and say, 454 00:28:10.759 --> 00:28:12.319 all right, this may not be what I thought it was going to be 455 00:28:12.359 --> 00:28:17.960 about. How do I amplify my opportunities around this, whether it's learning or 456 00:28:18.039 --> 00:28:21.759 educating? You know, Gary d was the person who kept saying Tick Tock, 457 00:28:21.839 --> 00:28:25.319 Tick Tock, so really I'm indebted to him for getting me on there. 458 00:28:25.720 --> 00:28:30.839 But yeah, there's always ways to monetize. You just can't follow somebody 459 00:28:30.920 --> 00:28:33.799 else's lead because that person is not you. You can't take a person and 460 00:28:33.880 --> 00:28:37.240 try to go exactly the route with a did. You're not them. You've 461 00:28:37.279 --> 00:28:41.880 got to pave your own way and create your own path and find people like 462 00:28:41.960 --> 00:28:45.839 billy and I and others to get ideas from. But don't try to be 463 00:28:45.960 --> 00:28:48.200 somebody else, or else you over to attract the wrong person. It's like 464 00:28:48.279 --> 00:28:52.160 going it's like dating right, putting yourself on a dating APP and being like 465 00:28:52.359 --> 00:28:56.000 Oh, I'm fun loving and I love this and I love that, and 466 00:28:56.079 --> 00:28:59.599 then you're no, you don't and you've retracted the wrong guy. Yeah, 467 00:28:59.759 --> 00:29:02.960 right. So it's the same thing with building your audience for social like attract 468 00:29:03.079 --> 00:29:06.599 the people that you want to be in DMS with. I love this. 469 00:29:06.799 --> 00:29:10.039 I love that you know you're so focused, because I think a lot of 470 00:29:10.039 --> 00:29:11.759 people think like, Oh, you just go and Dick Talking, just dancing, 471 00:29:11.839 --> 00:29:15.240 you do all this, but you're really focused, like you have a 472 00:29:15.319 --> 00:29:18.000 plan. You're creating content for the people that you want to be a part 473 00:29:18.039 --> 00:29:22.400 of your community. And I harp on this all the time, like if 474 00:29:22.400 --> 00:29:26.519 you want a brand deal, you gotta go find the people that are valuable 475 00:29:26.559 --> 00:29:30.359 to the brands you want to work with and create this awesome community. It 476 00:29:30.440 --> 00:29:33.920 doesn't have to be huge, because we monetize with the vary small audience, 477 00:29:33.200 --> 00:29:37.000 but it's got to be pure and it's got to be the right people, 478 00:29:37.519 --> 00:29:40.559 because I often and maybe maybe have a different thought, but I think of 479 00:29:41.200 --> 00:29:44.279 what we do is content creators. When you're talking about Duc and donuts, 480 00:29:44.279 --> 00:29:47.319 when I'm talking about, you know, Academy Sports, Marine Warehouse Center, 481 00:29:47.720 --> 00:29:52.319 it's really it's really word of mouth marketing, which, from my knowledge, 482 00:29:52.359 --> 00:29:56.119 is still the most powerful type of marketing in the world. That's why ratings, 483 00:29:56.200 --> 00:29:59.839 reviews, stars on products makes, you know, make this big impact. 484 00:30:00.480 --> 00:30:03.200 Do you agree with that or you think it's something different? I mean, 485 00:30:03.319 --> 00:30:04.480 is it word of Mouth Marketing for you? Is a kind of how 486 00:30:04.519 --> 00:30:08.519 you feel about this? I think it's I think it's whatever you want to 487 00:30:08.559 --> 00:30:14.440 call it word of mouth marketing. I think it's we are in a influencer 488 00:30:14.680 --> 00:30:15.759 what's the term somebody used with me the other day and I was like, 489 00:30:15.799 --> 00:30:18.519 Oh, I'll start smarter that, I'll sound smarter if I start using that 490 00:30:18.680 --> 00:30:26.240 term. It was like a content economy, right, it was some big 491 00:30:26.440 --> 00:30:30.359 world that was like it just saying creator economy or something like that. Yes, 492 00:30:30.680 --> 00:30:34.559 yeah, creator economy. Yeah, it mean. I look at brands, 493 00:30:34.799 --> 00:30:40.000 because I've worked with a lot of brands and I've been approached by a 494 00:30:40.119 --> 00:30:44.519 lot of brands, and it is so wild that most of the people who 495 00:30:44.599 --> 00:30:49.960 don't understand this are the brands. This so many brands missing out on content 496 00:30:51.200 --> 00:30:55.960 because they can't. Well, we're paying this person for this, like what's 497 00:30:56.000 --> 00:30:59.880 the Roy it's not always like why did you? Brands used to go on 498 00:31:00.039 --> 00:31:03.200 radio repeating the name of their company if the name was on repeat. Right, 499 00:31:03.720 --> 00:31:07.839 the name was on repeat or the Jingle was on repeat. Nobody was 500 00:31:07.920 --> 00:31:14.559 buying something immediately. Now we all want instant gratification, including the CMO in 501 00:31:14.599 --> 00:31:17.240 the room who's like, Oh, I need to know if we spend threezero 502 00:31:17.839 --> 00:31:21.200 on this ad, what it's going to get us in return. Maybe nothing. 503 00:31:21.880 --> 00:31:23.200 But if you do it the right way, you're gone to up next 504 00:31:23.240 --> 00:31:27.319 time that person needs your service or your product. They're going to remember you. 505 00:31:29.160 --> 00:31:33.119 So it's like I'm I'm good at selling the emotional equation of things because 506 00:31:33.119 --> 00:31:37.119 I know that that works. So I don't know if that answer is a 507 00:31:37.200 --> 00:31:41.559 question, but emotional connectivity to a brand is what sells it in the end. 508 00:31:42.039 --> 00:31:45.000 Yeah, right, we're necessity because, I mean, you think as 509 00:31:45.160 --> 00:31:48.519 as you as a content creator, you're on Tick Tock, you're crushing it, 510 00:31:48.559 --> 00:31:51.400 you're on Instagram, you're crushing it, you're starting these other things, 511 00:31:51.599 --> 00:31:55.079 other projects, are going to crush it, but you're showing up every single 512 00:31:55.200 --> 00:31:57.720 day in the most intimate thing that everyone carries around their whole entire life, 513 00:31:57.759 --> 00:32:00.680 which is their phone. I mean, you think you take people's families away, 514 00:32:00.720 --> 00:32:02.759 that be okay. You take their phone away, they're going to crumble. 515 00:32:04.200 --> 00:32:07.680 And so you're there, you're you're relating to them, you've you know, 516 00:32:07.759 --> 00:32:10.319 there's some people in your community, in your audience that if you just 517 00:32:10.519 --> 00:32:15.400 randomly walked in their house right now, they'd be super comfortable and would get 518 00:32:15.400 --> 00:32:17.319 you a coffee and sit there and let you talk to them and that's the 519 00:32:17.480 --> 00:32:21.559 power that I feel. Like at us as creators. You know, you 520 00:32:21.640 --> 00:32:25.279 call influencer whatever you want, but we're building these communities and people trust us, 521 00:32:25.759 --> 00:32:29.480 and so that is the value and that's what I always pitched. These 522 00:32:29.519 --> 00:32:31.640 sponsors are like, well, yeah, CPM rates a little high, don't 523 00:32:31.640 --> 00:32:35.559 you think? I'm like, yeah, but the value of my audience is 524 00:32:35.640 --> 00:32:37.319 much higher than a CPM, right. That's why I'm not charging your CPM. 525 00:32:37.440 --> 00:32:42.200 Right, I'm charging you way more because the value that my audience brings 526 00:32:42.279 --> 00:32:45.640 is way different. So I think it is a powerful position for us as 527 00:32:45.680 --> 00:32:50.960 content creators, but also a great responsibility to make those brands match up super 528 00:32:51.079 --> 00:32:52.720 well. So that would be that would be my last question for you and 529 00:32:52.720 --> 00:32:55.960 then I'm going to open up for a little Qa from clubhouse and from Bull 530 00:32:57.039 --> 00:33:01.039 Horn. But what how do you you get all these brands into your inbox? 531 00:33:01.519 --> 00:33:05.279 How do you sign for throm? Like, who do you decide gets 532 00:33:05.359 --> 00:33:10.880 picked up and who doesn't? If they are saying hey, will send you 533 00:33:12.000 --> 00:33:15.720 something and we want you to post a thirty two video for I'm like, 534 00:33:15.839 --> 00:33:21.279 Whoa Nice to meet you. Can we date first, because if I haven't 535 00:33:21.359 --> 00:33:23.119 reached out to you and I don't know your product. What I'd rather have 536 00:33:23.319 --> 00:33:28.519 them say is, Hey, listen, we love your content, not a 537 00:33:28.599 --> 00:33:31.279 cut and paste job. We love your content because we saw the video of 538 00:33:31.359 --> 00:33:36.559 you with the backpack and we love your approach. We would love for you 539 00:33:36.680 --> 00:33:38.640 to do something similar with us. But can we send you a product see 540 00:33:38.680 --> 00:33:43.599 how you like it? That would be an amazing first date. God right. 541 00:33:44.160 --> 00:33:47.319 So I like to be wooed. I mean, listen, this is 542 00:33:47.400 --> 00:33:51.599 my billboard, this is my life, this is my time away from my 543 00:33:51.720 --> 00:33:53.599 kids. Is Put into what I'm putting out there to my audience. You 544 00:33:53.680 --> 00:33:58.960 don't get to just get a sign on, you know, highway ninety five 545 00:33:59.799 --> 00:34:02.240 because you like the Creator. You got to like pay to have space there. 546 00:34:02.640 --> 00:34:07.200 So I like to think of my my page, as my billboard. 547 00:34:07.359 --> 00:34:08.840 You don't get it for free and if you're going to get it, it 548 00:34:08.880 --> 00:34:13.880 means I'm truly using you in my home as a product or as a service. 549 00:34:14.039 --> 00:34:16.480 So how do I sift through? I pretty much know if they've done 550 00:34:16.480 --> 00:34:20.880 a cutton paste job or they're just talking to everybody like that, right, 551 00:34:21.280 --> 00:34:23.639 like the oneliners that the guy will throw at you like Oh, you're pretty, 552 00:34:23.639 --> 00:34:28.280 I like that color on your all right, you don't even know my 553 00:34:28.400 --> 00:34:34.280 product. Or Oh, we love that. You're so you're so body self, 554 00:34:34.480 --> 00:34:37.559 body conscious, and I'm like, when have I ever talked about my 555 00:34:37.599 --> 00:34:40.119 body? No, you're doing it's a Lee. But if they come and 556 00:34:40.199 --> 00:34:43.800 they say, Hey, listen, this is a post of yours that we 557 00:34:43.920 --> 00:34:46.199 loved. Here's what we think your audience will relate to. Can we send 558 00:34:46.239 --> 00:34:50.840 you something or how to your terms work? Then yeah, let's have the 559 00:34:50.880 --> 00:34:53.239 conversation. Yeah, that's awesome. And now is it the same on the 560 00:34:53.280 --> 00:34:58.280 flip side? Are you when you reach out to brands? What's your what's 561 00:34:58.320 --> 00:35:01.320 your strategy there? If you don't care to share? If share, if 562 00:35:01.400 --> 00:35:05.519 that's behind the locked door somewhere that we need to pay for, no problem. 563 00:35:05.679 --> 00:35:09.159 But nothing. Nothing is behind the locked door. I want this room 564 00:35:09.280 --> 00:35:13.599 for everybody here. So what I typically do? I'm like Queen of audio 565 00:35:13.679 --> 00:35:17.519 message on Instagram. I think that's how you and I chatted to so I'll 566 00:35:17.559 --> 00:35:21.119 leave an audio message. I'll be like hey, I'm a mom influencer, 567 00:35:21.519 --> 00:35:23.599 you know, and I'll laugh at myself. I'll be like that term cracks 568 00:35:23.679 --> 00:35:27.639 me up. But here's what I saw. Here's right. Think you'd be 569 00:35:27.679 --> 00:35:30.239 a great fit. Here's what my consumers asked me about a lot and I 570 00:35:30.280 --> 00:35:35.480 would love to see if this opportunity to engage, and usually they'll respond with 571 00:35:35.719 --> 00:35:40.239 absolutely where can we send you product? or here's the right email address to 572 00:35:42.239 --> 00:35:45.039 send your media kit and all that stuff too, and I just kind of 573 00:35:45.119 --> 00:35:47.559 take it from there. But I always start on DM and if I really 574 00:35:47.639 --> 00:35:52.480 want something and I can't get the answers on INSTAGRAM DM I go to Linkedin. 575 00:35:53.719 --> 00:35:59.000 You can always find somebody on the marketing team and Linkedin to listen and 576 00:35:59.119 --> 00:36:01.239 listen. I don't want to I don't want to dangle any false carrots. 577 00:36:02.280 --> 00:36:06.760 I get listened to now because they look at my following and they're like, 578 00:36:06.840 --> 00:36:10.360 she must know what she's doing. So there is something psychologically to be said 579 00:36:10.400 --> 00:36:15.199 about the person with the following gets the attention they do. It's just the 580 00:36:15.239 --> 00:36:19.800 world we live in. Yeah, so that's the hard thing to hear, 581 00:36:19.840 --> 00:36:23.400 maybe for people who can't attain to that one million in up yet there's got 582 00:36:23.480 --> 00:36:29.480 to be smaller, smaller steps. Yeah, absolutely. Well, I love 583 00:36:29.679 --> 00:36:32.440 I love that and I'm sure I could ask you questions for the next twenty 584 00:36:32.519 --> 00:36:36.199 hours, but I'm gonna I'm going to open it up to anybody over on 585 00:36:36.280 --> 00:36:39.840 bullhorn or anybody over on clubhouse. If you have any questions, feel free 586 00:36:39.840 --> 00:36:44.000 to drop them in the chat. If you're on clubhouse, we're on both. 587 00:36:44.360 --> 00:36:46.320 No, let me see, on Bullhorn. Let me make sure call 588 00:36:46.480 --> 00:36:51.519 in is on. You feel free to call in or ask your question in 589 00:36:51.599 --> 00:36:54.880 the questions box. They're and then also over here on clubhouse, will free 590 00:36:54.880 --> 00:36:59.000 to raise your hand. Will do just a few minutes here of Q and 591 00:36:59.159 --> 00:37:02.280 a. So I got a couple of questions. Oh, actually, questions 592 00:37:02.280 --> 00:37:07.360 are firing off over here in bullhorn, so we'll kind of go through them 593 00:37:07.639 --> 00:37:09.599 one by one here, Nikki, if that's good with you. All right, 594 00:37:09.639 --> 00:37:14.679 I like this, my favorite part. Let's see. So Sam wants 595 00:37:14.719 --> 00:37:16.559 to know of rum bullhorn. What's the first video I shouldn't make on Tick 596 00:37:16.639 --> 00:37:24.000 Tock. I would need to know what Sam's about, what Sam's thing right? 597 00:37:24.119 --> 00:37:28.800 So let me let me just if he or she can answer that. 598 00:37:30.519 --> 00:37:32.679 Ask and see if they bust out an answer. But I'll just say if 599 00:37:32.960 --> 00:37:38.280 you make the best French Press Coffee, I don't know how to make French 600 00:37:38.320 --> 00:37:42.960 press coffee. I would love to learn how to make fresh press coffee. 601 00:37:43.199 --> 00:37:45.559 But I would need to see somebody who knows what they're doing and makes the 602 00:37:45.639 --> 00:37:50.559 best and they could dummy it down. So I would say what you know, 603 00:37:50.960 --> 00:37:52.760 assume that no one else knows. That's where we think like, Oh, 604 00:37:52.800 --> 00:37:57.400 who will care, because this is like so easy for me, but 605 00:37:57.599 --> 00:38:00.159 most people don't know. So dummy it down. I'm like the dumb girl's 606 00:38:00.159 --> 00:38:04.440 guide to like motherhood. That's why people like me, because I dumb it 607 00:38:04.800 --> 00:38:08.039 way down. So I would say to Sam, what is it that you're 608 00:38:08.079 --> 00:38:12.239 good at? Are you going to inform us on are you going to entertain 609 00:38:12.400 --> 00:38:15.760 us? Are you going to educate? Like educate us right, what are 610 00:38:15.760 --> 00:38:17.119 the things you're going to do? And then how do you dump it down 611 00:38:17.159 --> 00:38:20.159 so that your first video is, Hey, if you don't know how to 612 00:38:20.199 --> 00:38:22.719 make fresh press coffee and you want to learn, here's the easiest hit it 613 00:38:22.840 --> 00:38:25.960 or make it. I'm in. I'm going to try to make French press 614 00:38:25.960 --> 00:38:30.320 coffee. Yeah, I love it. I will be Duncan, Duncan press 615 00:38:30.480 --> 00:38:36.000 right, I could drink yeah, that's that's great advice. I think like, 616 00:38:36.239 --> 00:38:37.679 like you said this whole time, I lean into yourself, leaning into 617 00:38:37.719 --> 00:38:40.559 what you're good at, leaning into low you know what you love and kind 618 00:38:40.559 --> 00:38:44.239 of focus and even if you change it, you not think a lot of 619 00:38:44.280 --> 00:38:47.559 content creator something like Oh, I'm gonna sort out as the podcast about podcasters. 620 00:38:49.000 --> 00:38:51.599 Well, I've done a lot of stuff since that podcast, you know, 621 00:38:51.760 --> 00:38:53.679 and I think you can evolve as a creator and do different projects and 622 00:38:53.760 --> 00:38:57.599 that thing. So love that advice. All right. We got nick over 623 00:38:57.760 --> 00:39:00.920 on on Bullhorn as well. Says, do you think that any brand can 624 00:39:01.079 --> 00:39:07.679 leverage ticktock or are there any examples of brands that you think would not benefit 625 00:39:07.840 --> 00:39:13.880 from having a brand account? I love that question and billy chime in too. 626 00:39:14.320 --> 00:39:17.039 I have consulted for brands who were dying to figure out how to ticktock 627 00:39:17.199 --> 00:39:22.079 and I straight up said to many of those brands you're not meant to have 628 00:39:22.199 --> 00:39:25.400 a page on ticktock it. You're you're just not right. So take a 629 00:39:25.679 --> 00:39:30.199 silicone ring brand. Silicone rings that I wear. Okay, these are for 630 00:39:30.320 --> 00:39:35.559 me for fashion. Some people wear them for for their wedding band. I 631 00:39:35.639 --> 00:39:38.199 don't think they need a ticktock page of their own, but I do think 632 00:39:38.280 --> 00:39:43.519 they need to white list some ads with some of their favorite content creators and 633 00:39:43.679 --> 00:39:49.480 let those content creators do their own spin on the branding message. So if 634 00:39:49.559 --> 00:39:57.199 there's a comedian who's got a mad female following me, let me do what 635 00:39:57.360 --> 00:40:02.280 I know my audience will resonate with. So brands need to take away the 636 00:40:02.400 --> 00:40:07.079 control that they want so badly. Of It must say this and it must 637 00:40:07.079 --> 00:40:09.400 say this and it must do this. No, because those don't always work. 638 00:40:09.760 --> 00:40:14.079 If you're going to give it to an influencer to market your product, 639 00:40:14.320 --> 00:40:16.400 let them do what they do best for their audience and I promise you it 640 00:40:16.440 --> 00:40:20.480 will pay off. Love it. Yeah, no, I love it. 641 00:40:20.519 --> 00:40:22.679 I think that's a huge you know, like you kind of said earlier, 642 00:40:22.719 --> 00:40:27.480 like some brands get it, some brands don't, and you're not always going 643 00:40:27.519 --> 00:40:30.880 to be in control, but you're probably find your pure a messaging to the 644 00:40:30.920 --> 00:40:34.360 people who use, use and love your product anyway. So, yeah, 645 00:40:34.480 --> 00:40:37.719 I also have a silicon ring. Love Mine, by the way. Any 646 00:40:37.800 --> 00:40:39.079 brands out there who want to be a part of the show, I can 647 00:40:39.119 --> 00:40:43.280 show it every time. Now I'm gonna, I'm gonna give you, I'm 648 00:40:43.320 --> 00:40:45.880 going to look you up, I'm gonna. You know, we're gonna make 649 00:40:45.880 --> 00:40:49.679 a bread of deal. Let's go. Oh Man, I have so many 650 00:40:49.719 --> 00:40:52.280 people Nikki, that I think would you would benefit you to know that are 651 00:40:52.360 --> 00:40:55.920 in the space, that are helping content creators, because you're a wealth of 652 00:40:57.039 --> 00:40:59.760 knowledge. And I'm going to end this. I was going to ask you 653 00:40:59.840 --> 00:41:01.760 three random questions. By've ask you so many random questions, but I got 654 00:41:01.840 --> 00:41:06.559 one more and this is going to be my last one. You've talked about 655 00:41:06.719 --> 00:41:09.519 being funny, being comedic, being a count you know, comedian. Is 656 00:41:09.599 --> 00:41:15.280 there anywhere in your future goals or vision board where you are standing on stage 657 00:41:15.360 --> 00:41:21.559 performing in front of crowds of people like as a as a comic? So 658 00:41:21.920 --> 00:41:25.280 I love that. It's not comic, but I am. I do see 659 00:41:25.360 --> 00:41:30.599 myself on stage. I always have. I was that girl who would see 660 00:41:30.679 --> 00:41:35.800 somebody public speak or make an impact speech and I always knew that it was 661 00:41:35.840 --> 00:41:37.800 going to be me. So I think that somewhere ahead for me, I 662 00:41:38.039 --> 00:41:42.639 might comedy will of course come somewhere into the mix. It will just be 663 00:41:42.760 --> 00:41:45.960 present everywhere I go, but it won't be for stand up comedy or anything 664 00:41:46.079 --> 00:41:50.400 like that. will be something much more empowering. Just don't know what it 665 00:41:50.480 --> 00:41:52.119 is yet, but I'm gonna let the universe do it's thaying. Yeah, 666 00:41:52.400 --> 00:41:54.679 I love it. I love it. Thank you so much for being on 667 00:41:54.719 --> 00:41:59.679 the show. Is there anything that I didn't you know, ask you or 668 00:42:00.000 --> 00:42:02.960 gide you to answer that you want to share? No, I just think 669 00:42:04.079 --> 00:42:06.320 you know. If anybody's got more questions for me, hit me up. 670 00:42:06.400 --> 00:42:09.079 I love that we met on clubhouse. I think there's opportunity to connect. 671 00:42:09.119 --> 00:42:13.440 I'm really good on instagram. DM If that. If there's anything I didn't 672 00:42:13.440 --> 00:42:17.000 answer, it's Nicki, Murrie ink, and then I would say just billy, 673 00:42:17.079 --> 00:42:21.239 let's try to do this again, let's do some stuff together. Yeah, 674 00:42:21.320 --> 00:42:22.400 this we can help a lot of people. Yeah, this has been 675 00:42:22.440 --> 00:42:25.239 a lot of fun. I enjoy it. So it was so random, 676 00:42:25.320 --> 00:42:29.840 out of the blue, but so much fun. And then also those links, 677 00:42:29.920 --> 00:42:34.800 guys, are in the notes. If you're on facebook or youtube or 678 00:42:35.239 --> 00:42:37.760 maybe twitch, I don't know. Somewhere there's links. I put a list 679 00:42:37.840 --> 00:42:39.239 of links. Your link is in there, your link tree, so people 680 00:42:39.239 --> 00:42:44.239 can go learn more about you and follow you around and learn from you. 681 00:42:44.400 --> 00:42:47.880 Success leaves clue. So if you're not following Nikki and you want to figure 682 00:42:47.960 --> 00:42:52.039 out what is she doing, go follow her, go figure it out. 683 00:42:52.119 --> 00:42:53.840 Be Yourself, but you can still learn tips and tricks along the way, 684 00:42:53.920 --> 00:42:58.239 because that's what I do. I just fall around people that I inspire to 685 00:42:58.280 --> 00:43:00.760 be, you know, getting the same result. I love that you. 686 00:43:00.000 --> 00:43:02.800 I love that you said success leaves clues. It's one of my favorite quotes. 687 00:43:02.880 --> 00:43:06.760 It is so true. So I would have said WHO quoted it, 688 00:43:06.840 --> 00:43:08.559 but I don't know. I just stole it and used it. I don't 689 00:43:08.599 --> 00:43:12.679 know who. I've done that to him. Yeah. Well, Nikki, 690 00:43:12.920 --> 00:43:15.760 really appreciate you and we're definitely going to be doing some more stuff and have 691 00:43:15.880 --> 00:43:17.760 you back on the show and who knows, we'll chat offline so what we 692 00:43:17.800 --> 00:43:21.840 can come up with. Thank you so much. Awesome. All right. 693 00:43:22.679 --> 00:43:24.960 All right, guys, that is it over here at creating daily. Once 694 00:43:25.000 --> 00:43:29.519 again, if you need to know how to follow Nikki or where to find 695 00:43:29.559 --> 00:43:31.360 her stuff out, there's probably some links around you. If not, you 696 00:43:31.480 --> 00:43:35.800 can reach out to me or reach out to her and go follow her on 697 00:43:35.960 --> 00:43:38.719 Tick Tock as well. It's Nikki unplugged there on tick tock if you want 698 00:43:38.760 --> 00:43:43.079 to see what she's doing and check her out. And once again, tomorrow 699 00:43:43.119 --> 00:43:45.960 we're going to be back with my friend Brent Basham of one sheet pro which 700 00:43:46.079 --> 00:43:52.000 was the sponsor of the segment earlier today, two PM Eastern Times of market 701 00:43:52.079 --> 00:43:55.000 calendar. Come back. If your Creator, this is going to be a 702 00:43:55.079 --> 00:43:59.880 tool that you need in your tool bag so you can show up more professionally 703 00:43:59.880 --> 00:44:02.480 and get booked and build your audience and grow your grow your community. So 704 00:44:02.559 --> 00:44:06.360 that is it for now. We appreciate all of you guys. Tune in 705 00:44:06.559 --> 00:44:08.920 and subscribe, like, follow, do all that fun stuff and let's know 706 00:44:08.960 --> 00:44:12.199 what you think about the show. All right, we'll talk to soon