Transcript
WEBVTT
1
00:00:00.000 --> 00:00:10.640
All right, all right, what's
everybody? Welcome to another episode of creating
2
00:00:10.759 --> 00:00:15.000
daily in part of a live show. Is stuff goes wrong, especially when
3
00:00:15.000 --> 00:00:18.920
my elbow hits my little switcher there. So if you guys are watching the
4
00:00:19.000 --> 00:00:22.719
video, that's what happens and you
just got to go with the flow.
5
00:00:22.800 --> 00:00:25.760
So I'm super excited about today's show. I'm going to be talking with my
6
00:00:25.800 --> 00:00:30.199
new friend Nicki Marie. Some of
you may know her name because she is
7
00:00:30.239 --> 00:00:35.399
a super mom who was a senior
executive who went to over one million followers
8
00:00:35.439 --> 00:00:38.560
on tick tock organically in six months. We're going to hear all about her
9
00:00:38.600 --> 00:00:41.439
story. But before we do,
if you've watched the show before, you
10
00:00:41.439 --> 00:00:45.640
know I got some Creator highlights for
you. Got Some new so let's go
11
00:00:45.679 --> 00:00:48.799
ahead. And I didn't even get
to play my intro. I'm going to
12
00:00:48.880 --> 00:00:51.119
play it real quick just because I
don't want to. I just want to
13
00:00:51.159 --> 00:00:53.759
play it in my friend said is
in the audience of her on clubhouse.
14
00:00:53.799 --> 00:00:57.479
So here's the official intro that I
missed because I was pushing buttons with my
15
00:00:57.520 --> 00:01:02.679
elbow. Now here's something we hope
you really like. You're listening to creating
16
00:01:02.799 --> 00:01:06.439
daily. There's something wrong with you. You know that because you and I
17
00:01:06.480 --> 00:01:08.920
are like a mullet. It is
the is the business. So he's the
18
00:01:08.920 --> 00:01:12.040
front part of the haircut and then
I'm the party in the back. I
19
00:01:12.040 --> 00:01:15.599
think they're hilarious. Speaks to me. It's like he's saying what I'm thinking.
20
00:01:19.000 --> 00:01:21.840
All right, cool, that was
the intro. Just want to play
21
00:01:21.879 --> 00:01:23.599
that. Always have fun. Now
let's go to some creator highlights. Are
22
00:01:23.640 --> 00:01:26.519
Real quick and I have a little
Stinger for it, but I'm not going
23
00:01:26.560 --> 00:01:29.959
to play it. But when a
jump over here real quick and talk about
24
00:01:30.000 --> 00:01:36.560
our friend Sean Space, he has
created this cool youtube channel calls support Ukraine
25
00:01:36.640 --> 00:01:38.760
live. Now his mom is originally
from the Ukraine, so he's inspired to
26
00:01:38.760 --> 00:01:44.879
start this new youtube channel where he's
going live and having conversations. It says,
27
00:01:44.879 --> 00:01:48.400
the series of live streams between real
people. I have real conversations talking
28
00:01:48.439 --> 00:01:52.200
about real ways to support the people
of Ukraine as they defend their country.
29
00:01:52.480 --> 00:01:55.400
So go, go, check that
out. Really appreciate those guys. And
30
00:01:55.400 --> 00:01:57.840
this is also brought to you by
our friends over at one sheet pro.
31
00:01:59.239 --> 00:02:01.640
So it's time to time to throw
away that all crappy PDF press Gett that
32
00:02:01.640 --> 00:02:05.519
you have. So if you're trying
to get on more shows, more interviews,
33
00:02:05.560 --> 00:02:07.400
all that kind of stuff. Go
check out one sheet pro, I
34
00:02:07.400 --> 00:02:10.599
think, an expert directory. That's
they're going to put you on there in
35
00:02:10.639 --> 00:02:15.280
the more times you share it,
the more bump you get within their directory.
36
00:02:15.319 --> 00:02:16.840
So the bigger grows, more people
are sharing it, you get it.
37
00:02:16.800 --> 00:02:22.039
It's like a nice way to network
and to allow other media platforms to
38
00:02:22.080 --> 00:02:24.400
find you to be a guest.
So go check that out. It's one
39
00:02:24.439 --> 00:02:29.039
sheet pro and then, if you
want to look at it, it's one
40
00:02:29.120 --> 00:02:31.759
sheep dot pro Billy Thorpe. There
you go. So I'll get it right
41
00:02:31.840 --> 00:02:36.400
in a second and you can check
out my one sheet and see what you
42
00:02:36.400 --> 00:02:38.879
think that is. I get the
pro version, but they also have a
43
00:02:38.000 --> 00:02:43.280
free version as well, and my
friend Brent from there it's going to be
44
00:02:43.360 --> 00:02:47.400
joining us tomorrow on the show to
talk about how to show up professionally.
45
00:02:47.879 --> 00:02:51.800
So if you're if your content creator, you're looking to grow your audience,
46
00:02:51.800 --> 00:02:55.439
you're looking into the grow your tick
tock to one point some million people,
47
00:02:55.479 --> 00:02:59.759
this might be a tool that can
help you out. Now also a little
48
00:02:59.759 --> 00:03:05.879
bit news here. That's news to
me. Creating daily all right, cluid
49
00:03:05.960 --> 00:03:08.960
just do the little stingers. I
had to play it, but youtube apparently
50
00:03:09.159 --> 00:03:14.280
is launching some new stuff here in
the next several months, so be on
51
00:03:14.319 --> 00:03:15.599
the lookout for that. If you're
going live from your phone, you can
52
00:03:15.639 --> 00:03:19.439
now invite people to go alive with
you. So talk about live streaming being
53
00:03:19.520 --> 00:03:23.879
live here right now on bullhorn,
Youtube, facebook, tick, talk all
54
00:03:23.919 --> 00:03:27.520
those places. That's kind of a
cool thing. I'm never I didn't even
55
00:03:27.520 --> 00:03:30.919
know you could go alive from your
APP, but apparently now you can not
56
00:03:30.000 --> 00:03:35.719
only go live but you can also
bring people in as well. So yeah,
57
00:03:35.759 --> 00:03:37.759
awesome. All right, we got
a couple of people saying hello.
58
00:03:37.840 --> 00:03:40.639
Andrew Milton says I love one sheet
and he says what are you using right
59
00:03:40.719 --> 00:03:46.120
now? I don't know if you
mean I'm using one sheet or I'm using
60
00:03:46.240 --> 00:03:47.560
a bunch of stuff to go alive. I don't know which what you're asking
61
00:03:47.599 --> 00:03:51.080
there, but anyway I'm going to
shut him now. I'm going to bring
62
00:03:51.080 --> 00:03:53.879
my new friend Niki all we've had
a awesome chat right before. Some fired
63
00:03:54.000 --> 00:04:00.479
up thinking about content creator stuff,
and so to give her a little introduction
64
00:04:00.520 --> 00:04:03.919
here. She's a digital creator who
describes her content as modern day adulting by
65
00:04:03.960 --> 00:04:08.759
a funny mom with adhd. Now
I don't know what the recipe of me
66
00:04:08.840 --> 00:04:12.599
having Adhd and her. Will see
what this live show turns into, hopefully
67
00:04:12.719 --> 00:04:15.879
something Super Fun. All right,
so let's bring her on and let me
68
00:04:15.959 --> 00:04:17.879
make sure she's on muted. What's
up, Nicki? You. Welcome to
69
00:04:17.920 --> 00:04:21.360
the show. Hi, hi,
thank you for having me. You're good.
70
00:04:21.399 --> 00:04:25.360
I like the intro set. I'm
in this. It was supposed to
71
00:04:25.360 --> 00:04:27.720
be so much better and I was
like trying to hit a button. I
72
00:04:27.759 --> 00:04:30.360
end up hitting my switcher and then
I got about the intro. But that's
73
00:04:30.480 --> 00:04:34.000
the nature of live stream. Like
I'm never going to nail it, otherwise
74
00:04:34.040 --> 00:04:38.439
I'll you're good, you're good,
and everyone else and I've seen what I've
75
00:04:38.480 --> 00:04:41.879
seen. You're good. Well,
as long as I'm better than the local
76
00:04:41.920 --> 00:04:46.160
news, then I'm happy, which
maybe is not a high level to go
77
00:04:46.240 --> 00:04:50.519
after, but we'll see. So
Nikki tied it up a little bit in
78
00:04:50.560 --> 00:04:55.480
the background. We were on before
this and I had like all the toys
79
00:04:55.519 --> 00:04:58.360
on the floor and I'm like,
all right, I got three minutes countdown.
80
00:04:58.360 --> 00:05:00.519
I'm going to swipe up, dude, that you can tell yours.
81
00:05:00.560 --> 00:05:03.480
This is just proves my point of
view being a supermom, because I would
82
00:05:03.480 --> 00:05:06.279
not have been able to do that
in three minutes with all my kids stuff.
83
00:05:06.360 --> 00:05:09.879
I'm right, just like throwing it
into the garage, like you know
84
00:05:09.920 --> 00:05:12.360
what, I'm done with it.
Forget it. Oh it's it's like over
85
00:05:12.360 --> 00:05:14.319
there in the corner of the place, isn't clean. You know, the
86
00:05:14.399 --> 00:05:17.040
DRUP. You hide it, it
doesn't exist, and it's dark background.
87
00:05:17.120 --> 00:05:20.319
Lights here, dark background. There
you go, you got it. So
88
00:05:20.319 --> 00:05:24.759
so, Nikki, I'm really curious. So you we reach out to each
89
00:05:24.759 --> 00:05:28.360
other, or talk to each other
actually on Instagram, about some other stuff,
90
00:05:28.519 --> 00:05:30.360
and then I was like, oh, hey, you want to be
91
00:05:30.399 --> 00:05:32.000
on this new show I'm doing caled
creating daily, and you're so cool,
92
00:05:32.199 --> 00:05:34.959
like cool, I'll do it Monday, let's go, and I'm like awesome.
93
00:05:35.439 --> 00:05:39.759
So I you know, we started
chatting about whatever and then I jumped
94
00:05:39.759 --> 00:05:43.399
on Tick Tock and realized who I
was talking to, because I've seen your
95
00:05:43.480 --> 00:05:47.800
video that's went viral where you basically
got your babysitter a lot of attention from
96
00:05:47.800 --> 00:05:51.800
her being a good singer. Is
that? Is that the the video that
97
00:05:51.800 --> 00:05:55.360
went viral that kind of put you
on the tick Tock Map, or give
98
00:05:55.439 --> 00:05:58.839
me, give me some background here. How did you how'd you go from
99
00:05:58.839 --> 00:06:03.199
senior executive to a tick tock superstar? Okay, I'm going to save the
100
00:06:03.240 --> 00:06:08.720
boring stuff for another rainy day.
But how it really happened is two thousand
101
00:06:08.720 --> 00:06:13.040
and seventeen I was like the you
know, if you followed Cheryl Sandberg and
102
00:06:13.079 --> 00:06:15.720
her whole thing about Lenin, is
about women in the workplace lean and get
103
00:06:15.759 --> 00:06:20.040
that boardroom seat. So in two
thousand and seventeen I was that woman leaning
104
00:06:20.079 --> 00:06:25.199
in. I was at the table
with everybody. Had My son in two
105
00:06:25.240 --> 00:06:29.199
thousand and sixteen. He was my
second child and, Long Story Short,
106
00:06:29.240 --> 00:06:31.680
I just couldn't do it anymore.
I was getting home at like thirty four
107
00:06:31.759 --> 00:06:35.519
of seven. You know, a
good parent with little ones is getting them
108
00:06:35.519 --> 00:06:40.519
to bed at a decent hour,
and I just felt this crazy overwhelming amount
109
00:06:40.639 --> 00:06:45.199
of guilt. I had the like
the life that most people would say is,
110
00:06:45.319 --> 00:06:46.839
you know, she's got it all. She's got the house, the
111
00:06:46.839 --> 00:06:49.800
paycheck, the title, the car, the you know, the kids,
112
00:06:49.800 --> 00:06:53.720
the nanny, all that stuff.
But for me, I just I want
113
00:06:53.759 --> 00:06:56.040
to be a mom. I always
saw myself as a mom. That was
114
00:06:56.040 --> 00:07:00.839
completely handson with my kids so I
made the decision to leave corporate. I
115
00:07:00.879 --> 00:07:03.920
was married at the time. He
and I made an agreement that all right,
116
00:07:03.920 --> 00:07:06.600
do some consulting, kind of step
back, see what else is out
117
00:07:06.639 --> 00:07:12.959
there. Consulted, did great thought. Oh my gosh, I'm creating the
118
00:07:13.000 --> 00:07:16.000
life that I want for me and
my kids and my family. Then comes
119
00:07:16.040 --> 00:07:23.360
divorce in two thousand and nineteen,
horrible, and then comes covid like sneak
120
00:07:23.399 --> 00:07:26.879
Peekay, here's covid too. Let's
just give her everything at once. I
121
00:07:26.879 --> 00:07:29.600
went on to tick tock to play
around with the APP, to kind of
122
00:07:29.639 --> 00:07:33.000
learn, because like you to be
in the know for consulting purposes. Everybody
123
00:07:33.040 --> 00:07:38.160
was talking about Tick Tock. So
I went on to play around and within
124
00:07:38.240 --> 00:07:43.040
six months had over a million followers, basically from just being myself as a
125
00:07:43.040 --> 00:07:46.839
covid mom. You know, sharing
mom is. I'm sharing the imperfect house,
126
00:07:46.959 --> 00:07:53.639
the imperfect moods, the imperfect acting
kids, and I guess it was
127
00:07:53.680 --> 00:07:56.879
relatable. I think a lot of
it was right time, right place,
128
00:07:56.959 --> 00:08:01.240
but also me feeling so comfortable being
on camera was another big piece of the
129
00:08:01.279 --> 00:08:07.040
puzzle. And then viral videos happened. So the weird thing is I can't
130
00:08:07.040 --> 00:08:09.680
tea. I couldn't teach anybody if
I tried to, like how to make
131
00:08:09.720 --> 00:08:11.240
a video go viral. You know, when you wantch the youtubers, they're
132
00:08:11.279 --> 00:08:15.959
like how to make a video go
viral? I'm like really, is there
133
00:08:16.000 --> 00:08:18.240
a sauce, like a secret sauce
to that? I don't know about that,
134
00:08:18.600 --> 00:08:22.319
but I've had several videos go viral. I think it's just you got
135
00:08:22.319 --> 00:08:28.000
to have a knack for your message. You've got to have a delivery and
136
00:08:28.079 --> 00:08:31.039
a relatability, right. Yeah,
so the babysitter one was not the first,
137
00:08:31.080 --> 00:08:35.039
but that was. It definitely got
some legs because of the following and
138
00:08:35.039 --> 00:08:37.799
it was a beautiful, beautiful thing. Yeah, that that was really cool.
139
00:08:37.840 --> 00:08:43.440
And so how many is your is
she still your babysitter or does she
140
00:08:43.120 --> 00:08:48.240
go on and doing some other stuff? So she's like my adopted niece.
141
00:08:48.559 --> 00:08:52.080
Right. It's it's like we're we
text each other all the time now.
142
00:08:52.159 --> 00:08:58.039
The cool thing about that video is
it went viral and that was only within
143
00:08:58.159 --> 00:09:01.320
my first two weeks of knowing her. Wow. So our relationship went from
144
00:09:01.320 --> 00:09:03.879
hey to Landey, can you come
help with the kids? You're on summer
145
00:09:03.879 --> 00:09:07.600
break before you go off to college. Yeah, to all of a sudden
146
00:09:07.639 --> 00:09:13.879
getting calls from inside edition and American
idol. Wow, and like. So
147
00:09:13.919 --> 00:09:18.080
our relationship went into fullblown, like
content mode within two weeks of knowing each
148
00:09:18.080 --> 00:09:22.679
other. So the power of social
media is real. Yeah, you had
149
00:09:22.679 --> 00:09:26.679
and saw. She audition for American
idol because of that video and she's going
150
00:09:26.679 --> 00:09:31.639
to Hollywood week because that. Yeah, I saw it. I want I
151
00:09:31.679 --> 00:09:33.360
follow the whole thing and I didn't
know who. That's who I was talking
152
00:09:33.399 --> 00:09:37.120
to on instagram and I was like
and then I was like, wait a
153
00:09:37.120 --> 00:09:41.360
second, I've seen this whole story
and I think I watched the whole thing
154
00:09:41.440 --> 00:09:43.720
on American idol as well, and
maybe that's how. I can't remember.
155
00:09:43.799 --> 00:09:48.120
I can't remember how I, you
know, learned about you, but anyway,
156
00:09:48.159 --> 00:09:50.840
it was pretty, pretty incredible,
because I was going to say,
157
00:09:50.879 --> 00:09:54.279
like how many people call you like
Hey, nicky, I'll be your babysitter.
158
00:09:54.320 --> 00:09:58.519
I can see now this like people
that think I'm in the music industry
159
00:09:58.519 --> 00:10:01.559
that want me to I'm like,
no, this was just an organic moment,
160
00:10:01.840 --> 00:10:07.279
right. You can't replicate that.
You just cannot. And another another
161
00:10:07.360 --> 00:10:11.840
thing is I was just featured last
week of this is not my proudest moment.
162
00:10:11.840 --> 00:10:16.200
But it is funny is I don't
know if you ever saw my had
163
00:10:16.240 --> 00:10:18.240
a few viral if you want to
count viral, is like over a million,
164
00:10:18.320 --> 00:10:24.600
right, a few million fought like
views. My biggest, most viral
165
00:10:24.679 --> 00:10:26.559
video that I don't have pinned my
tick tock because it's not what I want
166
00:10:26.559 --> 00:10:30.919
to be known for, is my
son was three years old and he said
167
00:10:30.919 --> 00:10:33.879
he needed help with the F and
Jam. You see that video? No,
168
00:10:35.039 --> 00:10:37.559
I haven't seen it. I'm just
got lost. One reality on the
169
00:10:37.639 --> 00:10:41.559
map. Wow, that's what put
me on the map. And I'm not
170
00:10:41.679 --> 00:10:46.080
saying parents, go do that,
go get your kids swearing, but that's
171
00:10:46.120 --> 00:10:48.559
what put me on them. I
will be known, when you see it,
172
00:10:48.639 --> 00:10:52.759
as like the jam mom forever,
the gem mom. That's so funny.
173
00:10:52.799 --> 00:10:56.440
And it was on ridiculous Rob Deardek
the other day. It's on ridiculousness
174
00:10:56.600 --> 00:10:58.919
as one of their videos on MTVA. Oh it is. Okay, that's
175
00:10:58.960 --> 00:11:03.600
pretty cool. So I'm on TV
for two different reasons. The lovely mom
176
00:11:03.840 --> 00:11:07.080
who like looked out for her babysitter
and then the mom who's three year old
177
00:11:07.159 --> 00:11:11.759
drops and fbomb not once but twice
in the same video. So, Hey,
178
00:11:13.000 --> 00:11:15.799
you know what it is? Right, is right, yeah, this
179
00:11:15.879 --> 00:11:18.799
is yeah, variety, you putting
yourself out there. You Know Rob Dearedeck
180
00:11:18.840 --> 00:11:20.960
showed that's pretty cool. I love
that show, by the way as well.
181
00:11:20.039 --> 00:11:22.840
That's so funny, such a great
concept. I'm like, wow,
182
00:11:24.000 --> 00:11:26.639
why and I think of that.
So all right, so you now.
183
00:11:26.759 --> 00:11:28.879
Did you like set out to say, Hey, I want to be known
184
00:11:28.960 --> 00:11:33.399
on Tick Tock, or was it
just you coming through as a mom entertainer?
185
00:11:33.919 --> 00:11:37.399
So it wasn't anything. It was
for me to learn the APP and
186
00:11:39.080 --> 00:11:41.600
I went on and I even put
so. All my other social handles are
187
00:11:41.720 --> 00:11:46.159
Nicki Marie ink, right, because
apparently I think I'm like some big or
188
00:11:46.240 --> 00:11:50.080
incorporated, you know, company.
But nicki marine just sounded cool. Way
189
00:11:50.159 --> 00:11:52.039
Back in the early days of snapchat
and all that, Nicki Marie ink was
190
00:11:52.039 --> 00:11:56.360
everything. When I went on Tick
Tock, I put an alias Nicki unplugged,
191
00:11:56.600 --> 00:11:58.320
because I was like all right,
I'll just start. I thought it
192
00:11:58.399 --> 00:12:01.480
was just a silly APP. I
thought it was kids dancing and people acting
193
00:12:01.559 --> 00:12:07.039
goofy, and it kind of is
still. But Um, I found a
194
00:12:07.080 --> 00:12:11.399
place on there when all these other
parents were home with their kids and going
195
00:12:11.519 --> 00:12:13.360
all right, I guess I'll go
on tick tock to so it was an
196
00:12:13.440 --> 00:12:18.600
alias and that's why I have a
different handle name. Yeah, that's awesome.
197
00:12:18.919 --> 00:12:22.159
I love it. I Love How
like people to Stumble upon something in
198
00:12:22.279 --> 00:12:24.799
they're just like, Oh yeah,
I'm just going to do this to learn
199
00:12:24.879 --> 00:12:28.039
it or maybe to have some fun
or whatever, and then all sudden explodes
200
00:12:28.080 --> 00:12:31.360
in the thing. Now you're on
TV and you're getting people discovered music wise,
201
00:12:31.440 --> 00:12:37.000
which is pretty crazy. So you
know, if somebody's watching this and
202
00:12:37.039 --> 00:12:39.000
they're like all right, Nikki,
you're in it, you're in the game.
203
00:12:39.240 --> 00:12:45.000
What is like one piece of advice
for somebody trying to grow their community
204
00:12:45.080 --> 00:12:48.120
or grow their audience on ticktock?
Is there something that you figured out in
205
00:12:48.159 --> 00:12:52.919
that learning stage that really worked,
or was it just all pure luck?
206
00:12:54.080 --> 00:12:58.639
I will say I've always been funny, right, just because when you're funny,
207
00:12:58.679 --> 00:13:01.799
other people tell you that your whole
life. I just all my friends
208
00:13:01.879 --> 00:13:05.080
just always laughed at me and they're
like, Oh my God, how you're
209
00:13:05.120 --> 00:13:07.279
going to be on Saturday night live
some day. Right. So I've always
210
00:13:07.360 --> 00:13:13.200
had a certain sense of humor.
So that's one thing. relatability. I'm
211
00:13:13.240 --> 00:13:16.600
not afraid to make fun of myself. Right, so I don't bully others.
212
00:13:16.679 --> 00:13:20.320
I'm always kind to other people.
I never bully or poke fun on
213
00:13:20.399 --> 00:13:22.600
other people. I never will,
but I do it to myself. I'm
214
00:13:22.639 --> 00:13:26.799
allowed to do it to myself.
But what you said, let's let's rewind.
215
00:13:26.879 --> 00:13:33.600
You said any advice for someone WHO's
trying? Oh Yeah, I will
216
00:13:33.720 --> 00:13:39.240
tell you. The trying thing is
where people might get stuck. And I'm
217
00:13:39.320 --> 00:13:43.360
not saying that it doesn't take effort, but when we start trying to be
218
00:13:43.600 --> 00:13:48.039
somebody we're not, that's where you
will you will really bring in the wrong
219
00:13:48.159 --> 00:13:52.480
people, in my opinion. Right. So, before, before Covid,
220
00:13:52.960 --> 00:13:58.080
I was on instagram. I was
just as present, I was just as
221
00:13:58.240 --> 00:14:01.320
Goofy, but I was a lot
cleaner and I was a lot safer because
222
00:14:01.759 --> 00:14:05.679
I didn't want to be perceived by
potential clients is like a goofball. And
223
00:14:05.840 --> 00:14:09.919
then I worked with a very powerful
executive coach and he said to me,
224
00:14:11.480 --> 00:14:16.399
why does this personality of Nikki need
to be separate from everything you do?
225
00:14:16.799 --> 00:14:20.600
Like you don't need to be only
silly here, like if silly is one
226
00:14:20.600 --> 00:14:24.480
of your superpowers and funny is one
of your superpowers, that should be with
227
00:14:24.519 --> 00:14:28.720
you wherever you go. It's kind
of talking about authenticity, right, I
228
00:14:28.879 --> 00:14:31.840
think for somebody who's trying, you
just got to know what you stand for.
229
00:14:31.159 --> 00:14:35.240
I tell people the simple thing of
taking a post at note and writing
230
00:14:35.399 --> 00:14:39.720
three words that you know you stand
for. Period three words and put them
231
00:14:39.759 --> 00:14:43.720
above every single doorway in your house
till you remember that those are your three
232
00:14:43.799 --> 00:14:48.679
words, and then everything that falls
under that. If it falls under one
233
00:14:48.679 --> 00:14:50.919
of those categories for content, then
it's the right thing to post. If
234
00:14:50.960 --> 00:14:54.600
it doesn't, then it's not authentic. Yeah, so it can be that
235
00:14:54.679 --> 00:14:58.240
simple. Is just really setting your
intentions, but what you want to put
236
00:14:58.279 --> 00:15:00.919
out there. I love that,
you know, because I think as I
237
00:15:01.120 --> 00:15:05.720
get older, I'm thirty five,
I'll be thirty six this year, I
238
00:15:05.799 --> 00:15:09.559
think in my s I cared so
much about what people thought. Of course
239
00:15:09.559 --> 00:15:11.720
I was in a different business.
I was in a different industry, as
240
00:15:11.759 --> 00:15:13.320
in a nonprofit world where, you
know, it was like hey, you
241
00:15:13.399 --> 00:15:18.320
gotta stand up tall and make sure
everything's perfect. And then when I got
242
00:15:18.360 --> 00:15:22.759
in my s I started listening to
what people are saying. They're like,
243
00:15:22.960 --> 00:15:24.639
Oh, dude, you're pretty good
on camera, you're pretty good at doing
244
00:15:24.720 --> 00:15:28.960
presentation stuff, like you're pretty good
at this, and then I started to
245
00:15:28.120 --> 00:15:31.759
lean into that. So it sounds
like that similar to what happened to you.
246
00:15:31.080 --> 00:15:35.840
Is Like, Oh, now I'm
starting to listen to figure out because,
247
00:15:35.120 --> 00:15:37.679
you know, like before I get
into the podcast creation game, I
248
00:15:37.759 --> 00:15:41.360
was trying to figure out like how
do I do media but get paid for
249
00:15:41.480 --> 00:15:43.799
it, because I loved media,
worked on TV stuff before, and I
250
00:15:43.879 --> 00:15:46.720
was like how do we get paid
for it? And then all of a
251
00:15:46.759 --> 00:15:48.200
sudden it was like people were,
you know, kind of pulling on me,
252
00:15:48.279 --> 00:15:50.480
going hey, how do you do
this? And you're good on camera
253
00:15:50.600 --> 00:15:54.480
and your lights look good, your
blah, blah, blah, Blah Blah.
254
00:15:54.879 --> 00:15:58.240
And it was at that moment of
like listening to what others were saying
255
00:15:58.279 --> 00:16:00.960
about me that I really was like, oh, there might be something to
256
00:16:00.120 --> 00:16:03.200
this. So is that kind of
similar to what happen to you? Like
257
00:16:03.240 --> 00:16:06.320
they're you're funny, Nikki, Nikki
your personality. How come you so different,
258
00:16:06.480 --> 00:16:08.919
you know, or whatever, like
what is that like? Yeah,
259
00:16:10.039 --> 00:16:14.240
that's that was a that's a really
great example of like listening. We've learned
260
00:16:14.320 --> 00:16:18.600
to talk lesson, to listen more
and to actually believe a compliment right.
261
00:16:18.720 --> 00:16:22.320
You know how hard it is to
accept a compliment in your s I never
262
00:16:22.440 --> 00:16:25.039
bragged about myself in my s.
Now and my s I'm like, thank
263
00:16:25.080 --> 00:16:26.559
you, say it again. That
would thank you. I need because you
264
00:16:26.600 --> 00:16:30.440
have kids and they don't compliment you. So what's your where? You're like,
265
00:16:30.519 --> 00:16:34.000
you'll take them from anywhere you could
get them. But I had my
266
00:16:34.200 --> 00:16:40.720
first job out of Grad School.
I had a boss who was awesome and
267
00:16:41.279 --> 00:16:44.960
he took me and our sales team
in as his own. But I will
268
00:16:45.039 --> 00:16:48.240
never forget there was one morning we
got up and we had like a team
269
00:16:48.279 --> 00:16:52.200
breakfast for one of our regional sales
meetings and I sat down in my hair
270
00:16:52.320 --> 00:16:55.519
was still wet and it was like
pulled back in a Bonn and I didn't
271
00:16:55.639 --> 00:17:00.720
have makeup on. And I was
a division one college athlete. So when
272
00:17:00.799 --> 00:17:03.200
you're doing when you're an athlete,
you don't really think so much about your
273
00:17:03.839 --> 00:17:07.119
esthetics all the time. Right.
You're like ready for the game and he's
274
00:17:07.279 --> 00:17:10.920
he pulled me aside once and he's
like, you know, just a few
275
00:17:10.960 --> 00:17:14.000
things I want to coach you on, because I think you'll be extremely successful
276
00:17:14.079 --> 00:17:17.519
if you just tweak a few things. One was like don't show up with
277
00:17:17.599 --> 00:17:22.160
what hair you know, take the
time to do your hair and put some
278
00:17:22.240 --> 00:17:25.599
makeup on, and he didn't meet
it condescending, but it was one of
279
00:17:25.640 --> 00:17:30.000
those things I was like really,
and he also said and not everything needs
280
00:17:30.039 --> 00:17:33.839
to be funny. And like I'm
telling you, Billi like those three things
281
00:17:33.960 --> 00:17:38.279
because I'm so coachable and I'm such
an athlete. Those three things probably echoed
282
00:17:38.359 --> 00:17:41.920
throughout my head for many, many
years, and he didn't mean any of
283
00:17:42.000 --> 00:17:47.960
it negatively, but when you're a
person who's driven and selflike, you're gonna
284
00:17:48.119 --> 00:17:51.880
have those things echoed. And I
can't imagine having a daughter, right as
285
00:17:52.000 --> 00:17:56.880
she grows up, who hears something
and makes that become her reality. COVID
286
00:17:57.039 --> 00:18:00.240
came into my life, divorce came
in to my life. It stripped me
287
00:18:00.440 --> 00:18:04.079
of my title that I always thought
was so important. was like the wife
288
00:18:04.200 --> 00:18:08.480
and the mom and like the nuclear
family and the title of like climbing the
289
00:18:08.519 --> 00:18:12.720
corporate ladder. I was an SVP
who. I had the Mercedes, I
290
00:18:12.759 --> 00:18:17.640
had the nanny, I'd like all
of those things that I think back on.
291
00:18:17.720 --> 00:18:19.839
It was great and it made my
life easier, but it's not who
292
00:18:19.920 --> 00:18:26.279
I am. I'm Woll Sporty,
I'm funny, I'm unapologetic, I'm a
293
00:18:26.359 --> 00:18:30.559
little messy, I don't wear a
lot of makeup, if any, and
294
00:18:30.759 --> 00:18:33.720
now it's like the world did this
three hundred and sixty for me and now
295
00:18:33.799 --> 00:18:38.000
I'm back to like who I was
before any of those opinions mattered. Wow,
296
00:18:40.119 --> 00:18:42.119
I love this. You know,
I feel like what you've been through.
297
00:18:42.680 --> 00:18:45.480
A lot of people get stuck in
the cycle because, you know,
298
00:18:45.519 --> 00:18:48.880
we kind of grow up, I
mean honestly, especially in the United States,
299
00:18:48.920 --> 00:18:51.119
we grow up in this system,
in this system. We grew up
300
00:18:51.119 --> 00:18:52.200
in a system, and we're told
how to act, how to look,
301
00:18:52.279 --> 00:18:55.680
how to talk, how to be. If you want to be successful,
302
00:18:55.680 --> 00:18:56.799
you get to do this. And
then we kind of go through all these
303
00:18:56.920 --> 00:19:00.960
motions, we check all these boxes, miserable as hell, and then we
304
00:19:00.039 --> 00:19:03.720
get to the end of it and
go wow, I hate this person to
305
00:19:03.799 --> 00:19:07.200
have become, and I think it's
very few of us who, you know,
306
00:19:07.559 --> 00:19:11.799
get to reinvent ourselves or even get
permission to reinvent ourselves. Now,
307
00:19:11.799 --> 00:19:15.039
I know, life through a bunch
of stuff at you at one time,
308
00:19:15.119 --> 00:19:18.720
between Covid your divorce, and then
you're like, well, I'm nothing else
309
00:19:18.799 --> 00:19:21.400
but me like I'm just left with
me and I got to take that in,
310
00:19:21.559 --> 00:19:23.039
run with it, in lean into
it. But I think that,
311
00:19:23.200 --> 00:19:26.920
if a big takeaway from people watching, for you're watching live, you're listen
312
00:19:26.920 --> 00:19:30.440
to the replay, is freaking find
yourself and into yourself and, if not,
313
00:19:30.559 --> 00:19:33.519
maybe put yourself in a situation where
you kind of strip all that back.
314
00:19:33.759 --> 00:19:37.079
You know, my wife and I
moved to Puerto Rico this year for
315
00:19:37.200 --> 00:19:38.440
ten months, supposed to be a
year, but we're going back couple months
316
00:19:38.480 --> 00:19:41.640
early and it is all. We're
going to be in paradise. It is
317
00:19:41.759 --> 00:19:47.240
paradise, but it has just ripped
me away of every comfort that I've ever
318
00:19:47.359 --> 00:19:49.880
had my entire life. But it's
but it's open up this bit door for
319
00:19:49.960 --> 00:19:53.319
me to walk into and say,
Hey, this is billy Thorpe, similar
320
00:19:53.400 --> 00:19:56.839
to you, unapologetically, like this
is who I am, this is what
321
00:19:56.920 --> 00:20:00.039
I'm going to accomplish. So I
love that. You you brought that and
322
00:20:00.039 --> 00:20:03.960
I think a lot of people will
probably click on this episode or hit the
323
00:20:04.000 --> 00:20:07.359
play button thinking you're going to give
them five steps to be tick tock famous,
324
00:20:07.839 --> 00:20:11.640
and I think that is like the
number one takeaway so far from me.
325
00:20:11.720 --> 00:20:15.200
So you've been able to accomplish that. So so now you're now you're
326
00:20:15.240 --> 00:20:18.279
in Tick Tock. Are you ninety
percent of your time focus on tick tock
327
00:20:18.400 --> 00:20:22.440
or what are you what else you
doing in the creative space? So,
328
00:20:22.759 --> 00:20:26.519
believe it or not, I think
you know you I could call some of
329
00:20:26.599 --> 00:20:30.359
it luck, because I'm not that
much of a strategy person. I like
330
00:20:30.519 --> 00:20:33.559
to create. What am I doing
in that space? I'm having conversations like
331
00:20:33.720 --> 00:20:37.359
this with you to say, Hey, listen, I expected, when Covid
332
00:20:37.440 --> 00:20:41.799
was done, to go back to
consulting or to rebuild my business, and
333
00:20:41.880 --> 00:20:42.839
I think I said to you before
the call, I said, oh my
334
00:20:42.880 --> 00:20:47.119
gosh, but I've got what everybody's
looking for. I've got the secret sauce,
335
00:20:47.240 --> 00:20:51.400
I've got what brands want, I've
got this amazing tribe of MOMS who
336
00:20:51.799 --> 00:20:55.400
are listening and who are eager to
connect. So now that I've got that,
337
00:20:55.440 --> 00:20:59.920
I'm kind of saying maybe it's less
about consulting and it's more about take
338
00:21:00.160 --> 00:21:03.440
the modern day world by the horns
and being a digital content creator and owning
339
00:21:03.480 --> 00:21:07.759
it fully and not feeling silly about
it, because it still, if I
340
00:21:07.839 --> 00:21:10.279
tried to describe what I do to
even my dad. I'm like, it
341
00:21:10.440 --> 00:21:15.480
sounds like the teacher on like peanuts, or I don't even know what I'm
342
00:21:15.519 --> 00:21:18.440
saying. I still don't know how
to describe what it is that I do,
343
00:21:18.599 --> 00:21:21.880
but you get it and I'm sure
this audience will as well. Yeah,
344
00:21:22.000 --> 00:21:23.359
definitely, and that's why I always
till be my falling alls. Like,
345
00:21:23.440 --> 00:21:26.079
so, what do you do?
Like I talked to my friends on
346
00:21:26.079 --> 00:21:26.960
the Internet. Okay, like,
that's what I do. Like, I
347
00:21:27.000 --> 00:21:30.119
don't know what else to tell you. I like that. That's a good
348
00:21:30.160 --> 00:21:33.400
minal line. Yeah, to make
it super easy. Well, I think
349
00:21:33.440 --> 00:21:36.880
it's, you know, I think
into and I know there's been a lot
350
00:21:36.960 --> 00:21:41.319
of content creators like youtubers and you
know, now instagram and tick tock and
351
00:21:41.359 --> 00:21:44.759
all this stuff, and I think
there has been money to be made.
352
00:21:44.920 --> 00:21:47.920
But, you know, in my
opinion, being in this space all the
353
00:21:48.000 --> 00:21:51.680
time, I think it's for the
easiest time now ever than ever, to
354
00:21:51.839 --> 00:21:56.920
really come into this game and create
really good content, build your community,
355
00:21:56.000 --> 00:22:00.759
build your tribe and get compensated for
it. So now you've already stepped into
356
00:22:00.839 --> 00:22:03.640
brand deals. He tells how some
of those came together for you, because
357
00:22:03.640 --> 00:22:07.799
I think these guys be interested in
it. I love it because I think
358
00:22:07.960 --> 00:22:12.440
we're misled and I get I don't
get pussy about many things, but what
359
00:22:12.519 --> 00:22:17.920
I get pussy about is when there
are these creators who are making these empty
360
00:22:18.000 --> 00:22:22.079
promises to the everyday person right,
like did you know that if you have
361
00:22:22.200 --> 00:22:25.480
a thousand followers you can still make
money? And they're putting out all these
362
00:22:26.160 --> 00:22:30.720
ways to make money and I just
think it's so misleading because it's not always
363
00:22:30.759 --> 00:22:37.039
the truth. What I do believe
is that post the things you like,
364
00:22:37.680 --> 00:22:42.319
post the things you use, tag
the brands you love and start creating dialog
365
00:22:42.440 --> 00:22:45.599
that's organic and natural, and I
do believe it's like the you know,
366
00:22:45.720 --> 00:22:49.480
the movie like or what is it
field of dreams? If you build it,
367
00:22:49.519 --> 00:22:56.359
they will come. I was talking
about Duncan throughout all of covid because
368
00:22:56.480 --> 00:23:00.839
I was a competitor mom right I
went to the other guy for my coffee
369
00:23:00.920 --> 00:23:03.880
usually, and then covid hit and
I was home with two kids and I
370
00:23:04.000 --> 00:23:07.240
was like, I'm not going to
go to the other guy because the other
371
00:23:07.240 --> 00:23:10.839
guys in target and I'd have to
go in target with my two little kids
372
00:23:10.880 --> 00:23:15.000
and that's a ten minute drive.
So Duncan's right down the street. So
373
00:23:15.039 --> 00:23:17.359
I started going to Duncan and then
I learned like, Oh wait, they've
374
00:23:17.359 --> 00:23:21.119
got new espresso machines there, law
ties are good now and all these other
375
00:23:21.200 --> 00:23:23.759
things that they had been doing within
their innovative team. So I kept tagging
376
00:23:23.880 --> 00:23:27.880
them and I started using the phrase
hot mess mom's run on Duncan, you
377
00:23:29.000 --> 00:23:30.680
know, and like started just doing
funny things as like the coldd mom.
378
00:23:32.079 --> 00:23:36.160
Wouldn't you know it, my most
solid brand deal today is Duncan. Wow.
379
00:23:36.400 --> 00:23:41.000
So there wasn't trying to get a
brand deal by saying hot mess mom's
380
00:23:41.480 --> 00:23:44.480
run on dounge with my messy hair
and the kids in the back seat with
381
00:23:44.480 --> 00:23:48.039
the crumbs everywhere, but they knew
that that was relatable content and they kept
382
00:23:48.119 --> 00:23:52.880
following and here we are. There, there some there are a brand that
383
00:23:52.920 --> 00:23:56.680
I will see coming forward with me
wherever I go. Yeah, I love
384
00:23:56.759 --> 00:24:00.680
it, you know, because I
think that's the author intensity, is what
385
00:24:00.759 --> 00:24:03.160
we've talked about a lot in this
episode. So it is, Hey,
386
00:24:03.359 --> 00:24:07.240
being your authentic self and why you
said like Hey, I'm not coming to
387
00:24:07.279 --> 00:24:08.799
the other guy because this person's closer
the air drift or whatever. I don't
388
00:24:08.799 --> 00:24:12.200
want to get out the car and
and so that make that's relevant. I
389
00:24:12.240 --> 00:24:15.039
mean that's relevant to your audience,
to your community. That is a big
390
00:24:15.160 --> 00:24:19.480
plus. And so for people to
be able to, you know, go
391
00:24:19.720 --> 00:24:22.599
hey and I saw those videos and
I was wondering when I was watching your
392
00:24:22.680 --> 00:24:27.160
videos. I see you Duncan down
out to see pouring the vodka into hilarious.
393
00:24:27.200 --> 00:24:30.000
Yeah, that will get your real
good persona as a mom, people
394
00:24:30.079 --> 00:24:33.000
like oh the drunken mom and my
guys, it's a ten second clip out
395
00:24:33.039 --> 00:24:37.279
of my whole two weeks. Give
me a break. Its one nip I
396
00:24:37.319 --> 00:24:41.119
should be using for but I'm using
one out of respect to you. I
397
00:24:41.319 --> 00:24:44.640
love it. I mean that's that's
part of it. That got me hooked
398
00:24:44.680 --> 00:24:47.640
when I was thinking, like is
if she got a brand to a Duncan
399
00:24:47.680 --> 00:24:49.000
and they cool with this, and
then I was like, she's not really
400
00:24:49.079 --> 00:24:52.960
drinking that cow it like send me
done this whole rabbit trail of like in
401
00:24:52.119 --> 00:24:56.000
my own mind of like that she
dream I drink coffee. Should I be
402
00:24:56.079 --> 00:24:56.960
drinking a look at the you know, I guess I'm whatever. Like,
403
00:24:57.039 --> 00:25:00.599
I thought it was hilarious. I
love it. That's a part of the
404
00:25:00.640 --> 00:25:03.240
committee thing and I you know,
I think for for what you said is
405
00:25:03.319 --> 00:25:07.160
like for some of these creators are
listening or watching there, like, Oh
406
00:25:07.200 --> 00:25:10.440
man, how do I get a
brand deal? Be Authentic with the products,
407
00:25:10.480 --> 00:25:12.440
you show them, tag them,
do all those things and let him
408
00:25:12.480 --> 00:25:15.559
reach out to you and some of
those occasions. So yeah, part too,
409
00:25:15.720 --> 00:25:18.559
like a really apart to to that
is if that, if Duncan,
410
00:25:18.640 --> 00:25:22.519
just doesn't seem attainable to a listener. I would say, you know,
411
00:25:22.559 --> 00:25:26.920
because remember, I was on the
opposite see, I was the executive brand
412
00:25:26.000 --> 00:25:30.400
girl who thought that influencer marketing was
like the worst. So let's go back
413
00:25:30.440 --> 00:25:33.440
to that. The irony, and
that was that I sat at the board
414
00:25:33.519 --> 00:25:38.240
seat and it was like another person, like talking about our brand and it
415
00:25:38.400 --> 00:25:41.920
seems so fake and like, Oh, look at my perfect house and,
416
00:25:42.319 --> 00:25:45.039
you know, look at my perfect
wrist with all the jewelry, and I
417
00:25:45.240 --> 00:25:48.880
couldn't stand it, billy. And
here I am today like, Oh wait,
418
00:25:49.000 --> 00:25:55.359
that's how I get paid. But
what's more realistic is there are so
419
00:25:55.519 --> 00:26:00.599
many brands that need user generated content
right, consumer generated content wherever. They're
420
00:26:00.599 --> 00:26:04.599
all these coin words for it,
but that's where, hey, you could
421
00:26:04.640 --> 00:26:08.279
probably if you're good at creating videos
and you just don't have a following yet.
422
00:26:08.680 --> 00:26:12.799
Why don't you go around your house, create five short videos, good
423
00:26:12.880 --> 00:26:18.359
ones, and send them to a
brand on their DM and just say hey,
424
00:26:18.440 --> 00:26:21.720
listen, if you had interest in
using this, here's my cost.
425
00:26:22.119 --> 00:26:25.640
Even better than Dming, because here's
a pet peeve of mine. Most of
426
00:26:25.720 --> 00:26:32.440
the brands in their DM's are like
most of the people handling the brand's engagement
427
00:26:32.920 --> 00:26:36.839
are not decision makers. That's a
big pet. People's need to figure that
428
00:26:36.920 --> 00:26:41.480
out. That's good opportunity to lore
right. Put somebody higher up in charge
429
00:26:41.519 --> 00:26:45.400
of that, but you could find
somebody on Linkedin and just say hey,
430
00:26:45.440 --> 00:26:48.079
I'm a good content creator. I
may not have the following good but I've
431
00:26:48.119 --> 00:26:52.079
got a passion for creating videos that
maybe your consumer might need. So it's
432
00:26:52.119 --> 00:26:56.680
not always about tagging and expecting this
following to happen. It's maybe like build
433
00:26:56.720 --> 00:27:00.279
your world, maybe start creating many
commercials for these brands. It's like a
434
00:27:00.400 --> 00:27:03.559
lot more affordable for them than you
know, the big part ticket items,
435
00:27:03.680 --> 00:27:08.000
especially small brands and founders. Yeah, that's he shops and all. Now,
436
00:27:08.119 --> 00:27:11.480
are you on Amazon live? Are
Your Creator over there yet? I'm
437
00:27:11.559 --> 00:27:15.359
just saying yeah, I'm not all
right. Well, it's it's all.
438
00:27:15.440 --> 00:27:18.480
What's to talk after the show,
because big, big opportunities over there,
439
00:27:18.519 --> 00:27:22.079
and I think some other big name
brands are coming by too. But that's
440
00:27:22.160 --> 00:27:25.480
the thing. It's like like what
you're saying. It's like you literally on
441
00:27:25.559 --> 00:27:29.240
Amazon live. Go make stuff around
your house, go make videos about products
442
00:27:29.319 --> 00:27:32.319
and put them on their shoppables or
do live streams about them, that kind
443
00:27:32.319 --> 00:27:36.279
of thing. So plenty of opportunity. Thanks for thanks for sharing all that
444
00:27:36.400 --> 00:27:38.039
information with us, because I know, I know, that's a big part
445
00:27:38.079 --> 00:27:41.640
of being a content creators. Like, how do I get paid? How
446
00:27:41.680 --> 00:27:44.000
I do? It's full time.
How do I go from you know,
447
00:27:44.240 --> 00:27:48.359
how do I replace that senior executive
salary? I mean that's I'm imagine for
448
00:27:48.519 --> 00:27:52.319
you that was a big like,
Oh crap, this is hitting the fans.
449
00:27:52.440 --> 00:27:55.279
I got to figure this out.
Yeah, Oh, yeah, yeah,
450
00:27:55.359 --> 00:27:56.359
you know, I you know,
I think once you have a good
451
00:27:56.440 --> 00:28:02.160
relationship with money, it goes everywhere
with you. So when covid happened,
452
00:28:02.200 --> 00:28:06.480
I think most people would panic,
but I just knew. I believe so
453
00:28:06.759 --> 00:28:10.680
much in myself to be able to
look at the current situation and say,
454
00:28:10.759 --> 00:28:12.319
all right, this may not be
what I thought it was going to be
455
00:28:12.359 --> 00:28:17.960
about. How do I amplify my
opportunities around this, whether it's learning or
456
00:28:18.039 --> 00:28:21.759
educating? You know, Gary d
was the person who kept saying Tick Tock,
457
00:28:21.839 --> 00:28:25.319
Tick Tock, so really I'm indebted
to him for getting me on there.
458
00:28:25.720 --> 00:28:30.839
But yeah, there's always ways to
monetize. You just can't follow somebody
459
00:28:30.920 --> 00:28:33.799
else's lead because that person is not
you. You can't take a person and
460
00:28:33.880 --> 00:28:37.240
try to go exactly the route with
a did. You're not them. You've
461
00:28:37.279 --> 00:28:41.880
got to pave your own way and
create your own path and find people like
462
00:28:41.960 --> 00:28:45.839
billy and I and others to get
ideas from. But don't try to be
463
00:28:45.960 --> 00:28:48.200
somebody else, or else you over
to attract the wrong person. It's like
464
00:28:48.279 --> 00:28:52.160
going it's like dating right, putting
yourself on a dating APP and being like
465
00:28:52.359 --> 00:28:56.000
Oh, I'm fun loving and I
love this and I love that, and
466
00:28:56.079 --> 00:28:59.599
then you're no, you don't and
you've retracted the wrong guy. Yeah,
467
00:28:59.759 --> 00:29:02.960
right. So it's the same thing
with building your audience for social like attract
468
00:29:03.079 --> 00:29:06.599
the people that you want to be
in DMS with. I love this.
469
00:29:06.799 --> 00:29:10.039
I love that you know you're so
focused, because I think a lot of
470
00:29:10.039 --> 00:29:11.759
people think like, Oh, you
just go and Dick Talking, just dancing,
471
00:29:11.839 --> 00:29:15.240
you do all this, but you're
really focused, like you have a
472
00:29:15.319 --> 00:29:18.000
plan. You're creating content for the
people that you want to be a part
473
00:29:18.039 --> 00:29:22.400
of your community. And I harp
on this all the time, like if
474
00:29:22.400 --> 00:29:26.519
you want a brand deal, you
gotta go find the people that are valuable
475
00:29:26.559 --> 00:29:30.359
to the brands you want to work
with and create this awesome community. It
476
00:29:30.440 --> 00:29:33.920
doesn't have to be huge, because
we monetize with the vary small audience,
477
00:29:33.200 --> 00:29:37.000
but it's got to be pure and
it's got to be the right people,
478
00:29:37.519 --> 00:29:40.559
because I often and maybe maybe have
a different thought, but I think of
479
00:29:41.200 --> 00:29:44.279
what we do is content creators.
When you're talking about Duc and donuts,
480
00:29:44.279 --> 00:29:47.319
when I'm talking about, you know, Academy Sports, Marine Warehouse Center,
481
00:29:47.720 --> 00:29:52.319
it's really it's really word of mouth
marketing, which, from my knowledge,
482
00:29:52.359 --> 00:29:56.119
is still the most powerful type of
marketing in the world. That's why ratings,
483
00:29:56.200 --> 00:29:59.839
reviews, stars on products makes,
you know, make this big impact.
484
00:30:00.480 --> 00:30:03.200
Do you agree with that or you
think it's something different? I mean,
485
00:30:03.319 --> 00:30:04.480
is it word of Mouth Marketing for
you? Is a kind of how
486
00:30:04.519 --> 00:30:08.519
you feel about this? I think
it's I think it's whatever you want to
487
00:30:08.559 --> 00:30:14.440
call it word of mouth marketing.
I think it's we are in a influencer
488
00:30:14.680 --> 00:30:15.759
what's the term somebody used with me
the other day and I was like,
489
00:30:15.799 --> 00:30:18.519
Oh, I'll start smarter that,
I'll sound smarter if I start using that
490
00:30:18.680 --> 00:30:26.240
term. It was like a content
economy, right, it was some big
491
00:30:26.440 --> 00:30:30.359
world that was like it just saying
creator economy or something like that. Yes,
492
00:30:30.680 --> 00:30:34.559
yeah, creator economy. Yeah,
it mean. I look at brands,
493
00:30:34.799 --> 00:30:40.000
because I've worked with a lot of
brands and I've been approached by a
494
00:30:40.119 --> 00:30:44.519
lot of brands, and it is
so wild that most of the people who
495
00:30:44.599 --> 00:30:49.960
don't understand this are the brands.
This so many brands missing out on content
496
00:30:51.200 --> 00:30:55.960
because they can't. Well, we're
paying this person for this, like what's
497
00:30:56.000 --> 00:30:59.880
the Roy it's not always like why
did you? Brands used to go on
498
00:31:00.039 --> 00:31:03.200
radio repeating the name of their company
if the name was on repeat. Right,
499
00:31:03.720 --> 00:31:07.839
the name was on repeat or the
Jingle was on repeat. Nobody was
500
00:31:07.920 --> 00:31:14.559
buying something immediately. Now we all
want instant gratification, including the CMO in
501
00:31:14.599 --> 00:31:17.240
the room who's like, Oh,
I need to know if we spend threezero
502
00:31:17.839 --> 00:31:21.200
on this ad, what it's going
to get us in return. Maybe nothing.
503
00:31:21.880 --> 00:31:23.200
But if you do it the right
way, you're gone to up next
504
00:31:23.240 --> 00:31:27.319
time that person needs your service or
your product. They're going to remember you.
505
00:31:29.160 --> 00:31:33.119
So it's like I'm I'm good at
selling the emotional equation of things because
506
00:31:33.119 --> 00:31:37.119
I know that that works. So
I don't know if that answer is a
507
00:31:37.200 --> 00:31:41.559
question, but emotional connectivity to a
brand is what sells it in the end.
508
00:31:42.039 --> 00:31:45.000
Yeah, right, we're necessity because, I mean, you think as
509
00:31:45.160 --> 00:31:48.519
as you as a content creator,
you're on Tick Tock, you're crushing it,
510
00:31:48.559 --> 00:31:51.400
you're on Instagram, you're crushing it, you're starting these other things,
511
00:31:51.599 --> 00:31:55.079
other projects, are going to crush
it, but you're showing up every single
512
00:31:55.200 --> 00:31:57.720
day in the most intimate thing that
everyone carries around their whole entire life,
513
00:31:57.759 --> 00:32:00.680
which is their phone. I mean, you think you take people's families away,
514
00:32:00.720 --> 00:32:02.759
that be okay. You take their
phone away, they're going to crumble.
515
00:32:04.200 --> 00:32:07.680
And so you're there, you're you're
relating to them, you've you know,
516
00:32:07.759 --> 00:32:10.319
there's some people in your community,
in your audience that if you just
517
00:32:10.519 --> 00:32:15.400
randomly walked in their house right now, they'd be super comfortable and would get
518
00:32:15.400 --> 00:32:17.319
you a coffee and sit there and
let you talk to them and that's the
519
00:32:17.480 --> 00:32:21.559
power that I feel. Like at
us as creators. You know, you
520
00:32:21.640 --> 00:32:25.279
call influencer whatever you want, but
we're building these communities and people trust us,
521
00:32:25.759 --> 00:32:29.480
and so that is the value and
that's what I always pitched. These
522
00:32:29.519 --> 00:32:31.640
sponsors are like, well, yeah, CPM rates a little high, don't
523
00:32:31.640 --> 00:32:35.559
you think? I'm like, yeah, but the value of my audience is
524
00:32:35.640 --> 00:32:37.319
much higher than a CPM, right. That's why I'm not charging your CPM.
525
00:32:37.440 --> 00:32:42.200
Right, I'm charging you way more
because the value that my audience brings
526
00:32:42.279 --> 00:32:45.640
is way different. So I think
it is a powerful position for us as
527
00:32:45.680 --> 00:32:50.960
content creators, but also a great
responsibility to make those brands match up super
528
00:32:51.079 --> 00:32:52.720
well. So that would be that
would be my last question for you and
529
00:32:52.720 --> 00:32:55.960
then I'm going to open up for
a little Qa from clubhouse and from Bull
530
00:32:57.039 --> 00:33:01.039
Horn. But what how do you
you get all these brands into your inbox?
531
00:33:01.519 --> 00:33:05.279
How do you sign for throm?
Like, who do you decide gets
532
00:33:05.359 --> 00:33:10.880
picked up and who doesn't? If
they are saying hey, will send you
533
00:33:12.000 --> 00:33:15.720
something and we want you to post
a thirty two video for I'm like,
534
00:33:15.839 --> 00:33:21.279
Whoa Nice to meet you. Can
we date first, because if I haven't
535
00:33:21.359 --> 00:33:23.119
reached out to you and I don't
know your product. What I'd rather have
536
00:33:23.319 --> 00:33:28.519
them say is, Hey, listen, we love your content, not a
537
00:33:28.599 --> 00:33:31.279
cut and paste job. We love
your content because we saw the video of
538
00:33:31.359 --> 00:33:36.559
you with the backpack and we love
your approach. We would love for you
539
00:33:36.680 --> 00:33:38.640
to do something similar with us.
But can we send you a product see
540
00:33:38.680 --> 00:33:43.599
how you like it? That would
be an amazing first date. God right.
541
00:33:44.160 --> 00:33:47.319
So I like to be wooed.
I mean, listen, this is
542
00:33:47.400 --> 00:33:51.599
my billboard, this is my life, this is my time away from my
543
00:33:51.720 --> 00:33:53.599
kids. Is Put into what I'm
putting out there to my audience. You
544
00:33:53.680 --> 00:33:58.960
don't get to just get a sign
on, you know, highway ninety five
545
00:33:59.799 --> 00:34:02.240
because you like the Creator. You
got to like pay to have space there.
546
00:34:02.640 --> 00:34:07.200
So I like to think of my
my page, as my billboard.
547
00:34:07.359 --> 00:34:08.840
You don't get it for free and
if you're going to get it, it
548
00:34:08.880 --> 00:34:13.880
means I'm truly using you in my
home as a product or as a service.
549
00:34:14.039 --> 00:34:16.480
So how do I sift through?
I pretty much know if they've done
550
00:34:16.480 --> 00:34:20.880
a cutton paste job or they're just
talking to everybody like that, right,
551
00:34:21.280 --> 00:34:23.639
like the oneliners that the guy will
throw at you like Oh, you're pretty,
552
00:34:23.639 --> 00:34:28.280
I like that color on your all
right, you don't even know my
553
00:34:28.400 --> 00:34:34.280
product. Or Oh, we love
that. You're so you're so body self,
554
00:34:34.480 --> 00:34:37.559
body conscious, and I'm like,
when have I ever talked about my
555
00:34:37.599 --> 00:34:40.119
body? No, you're doing it's
a Lee. But if they come and
556
00:34:40.199 --> 00:34:43.800
they say, Hey, listen,
this is a post of yours that we
557
00:34:43.920 --> 00:34:46.199
loved. Here's what we think your
audience will relate to. Can we send
558
00:34:46.239 --> 00:34:50.840
you something or how to your terms
work? Then yeah, let's have the
559
00:34:50.880 --> 00:34:53.239
conversation. Yeah, that's awesome.
And now is it the same on the
560
00:34:53.280 --> 00:34:58.280
flip side? Are you when you
reach out to brands? What's your what's
561
00:34:58.320 --> 00:35:01.320
your strategy there? If you don't
care to share? If share, if
562
00:35:01.400 --> 00:35:05.519
that's behind the locked door somewhere that
we need to pay for, no problem.
563
00:35:05.679 --> 00:35:09.159
But nothing. Nothing is behind the
locked door. I want this room
564
00:35:09.280 --> 00:35:13.599
for everybody here. So what I
typically do? I'm like Queen of audio
565
00:35:13.679 --> 00:35:17.519
message on Instagram. I think that's
how you and I chatted to so I'll
566
00:35:17.559 --> 00:35:21.119
leave an audio message. I'll be
like hey, I'm a mom influencer,
567
00:35:21.519 --> 00:35:23.599
you know, and I'll laugh at
myself. I'll be like that term cracks
568
00:35:23.679 --> 00:35:27.639
me up. But here's what I
saw. Here's right. Think you'd be
569
00:35:27.679 --> 00:35:30.239
a great fit. Here's what my
consumers asked me about a lot and I
570
00:35:30.280 --> 00:35:35.480
would love to see if this opportunity
to engage, and usually they'll respond with
571
00:35:35.719 --> 00:35:40.239
absolutely where can we send you product? or here's the right email address to
572
00:35:42.239 --> 00:35:45.039
send your media kit and all that
stuff too, and I just kind of
573
00:35:45.119 --> 00:35:47.559
take it from there. But I
always start on DM and if I really
574
00:35:47.639 --> 00:35:52.480
want something and I can't get the
answers on INSTAGRAM DM I go to Linkedin.
575
00:35:53.719 --> 00:35:59.000
You can always find somebody on the
marketing team and Linkedin to listen and
576
00:35:59.119 --> 00:36:01.239
listen. I don't want to I
don't want to dangle any false carrots.
577
00:36:02.280 --> 00:36:06.760
I get listened to now because they
look at my following and they're like,
578
00:36:06.840 --> 00:36:10.360
she must know what she's doing.
So there is something psychologically to be said
579
00:36:10.400 --> 00:36:15.199
about the person with the following gets
the attention they do. It's just the
580
00:36:15.239 --> 00:36:19.800
world we live in. Yeah,
so that's the hard thing to hear,
581
00:36:19.840 --> 00:36:23.400
maybe for people who can't attain to
that one million in up yet there's got
582
00:36:23.480 --> 00:36:29.480
to be smaller, smaller steps.
Yeah, absolutely. Well, I love
583
00:36:29.679 --> 00:36:32.440
I love that and I'm sure I
could ask you questions for the next twenty
584
00:36:32.519 --> 00:36:36.199
hours, but I'm gonna I'm going
to open it up to anybody over on
585
00:36:36.280 --> 00:36:39.840
bullhorn or anybody over on clubhouse.
If you have any questions, feel free
586
00:36:39.840 --> 00:36:44.000
to drop them in the chat.
If you're on clubhouse, we're on both.
587
00:36:44.360 --> 00:36:46.320
No, let me see, on
Bullhorn. Let me make sure call
588
00:36:46.480 --> 00:36:51.519
in is on. You feel free
to call in or ask your question in
589
00:36:51.599 --> 00:36:54.880
the questions box. They're and then
also over here on clubhouse, will free
590
00:36:54.880 --> 00:36:59.000
to raise your hand. Will do
just a few minutes here of Q and
591
00:36:59.159 --> 00:37:02.280
a. So I got a couple
of questions. Oh, actually, questions
592
00:37:02.280 --> 00:37:07.360
are firing off over here in bullhorn, so we'll kind of go through them
593
00:37:07.639 --> 00:37:09.599
one by one here, Nikki,
if that's good with you. All right,
594
00:37:09.639 --> 00:37:14.679
I like this, my favorite part. Let's see. So Sam wants
595
00:37:14.719 --> 00:37:16.559
to know of rum bullhorn. What's
the first video I shouldn't make on Tick
596
00:37:16.639 --> 00:37:24.000
Tock. I would need to know
what Sam's about, what Sam's thing right?
597
00:37:24.119 --> 00:37:28.800
So let me let me just if
he or she can answer that.
598
00:37:30.519 --> 00:37:32.679
Ask and see if they bust out
an answer. But I'll just say if
599
00:37:32.960 --> 00:37:38.280
you make the best French Press Coffee, I don't know how to make French
600
00:37:38.320 --> 00:37:42.960
press coffee. I would love to
learn how to make fresh press coffee.
601
00:37:43.199 --> 00:37:45.559
But I would need to see somebody
who knows what they're doing and makes the
602
00:37:45.639 --> 00:37:50.559
best and they could dummy it down. So I would say what you know,
603
00:37:50.960 --> 00:37:52.760
assume that no one else knows.
That's where we think like, Oh,
604
00:37:52.800 --> 00:37:57.400
who will care, because this is
like so easy for me, but
605
00:37:57.599 --> 00:38:00.159
most people don't know. So dummy
it down. I'm like the dumb girl's
606
00:38:00.159 --> 00:38:04.440
guide to like motherhood. That's why
people like me, because I dumb it
607
00:38:04.800 --> 00:38:08.039
way down. So I would say
to Sam, what is it that you're
608
00:38:08.079 --> 00:38:12.239
good at? Are you going to
inform us on are you going to entertain
609
00:38:12.400 --> 00:38:15.760
us? Are you going to educate? Like educate us right, what are
610
00:38:15.760 --> 00:38:17.119
the things you're going to do?
And then how do you dump it down
611
00:38:17.159 --> 00:38:20.159
so that your first video is,
Hey, if you don't know how to
612
00:38:20.199 --> 00:38:22.719
make fresh press coffee and you want
to learn, here's the easiest hit it
613
00:38:22.840 --> 00:38:25.960
or make it. I'm in.
I'm going to try to make French press
614
00:38:25.960 --> 00:38:30.320
coffee. Yeah, I love it. I will be Duncan, Duncan press
615
00:38:30.480 --> 00:38:36.000
right, I could drink yeah,
that's that's great advice. I think like,
616
00:38:36.239 --> 00:38:37.679
like you said this whole time,
I lean into yourself, leaning into
617
00:38:37.719 --> 00:38:40.559
what you're good at, leaning into
low you know what you love and kind
618
00:38:40.559 --> 00:38:44.239
of focus and even if you change
it, you not think a lot of
619
00:38:44.280 --> 00:38:47.559
content creator something like Oh, I'm
gonna sort out as the podcast about podcasters.
620
00:38:49.000 --> 00:38:51.599
Well, I've done a lot of
stuff since that podcast, you know,
621
00:38:51.760 --> 00:38:53.679
and I think you can evolve as
a creator and do different projects and
622
00:38:53.760 --> 00:38:57.599
that thing. So love that advice. All right. We got nick over
623
00:38:57.760 --> 00:39:00.920
on on Bullhorn as well. Says, do you think that any brand can
624
00:39:01.079 --> 00:39:07.679
leverage ticktock or are there any examples
of brands that you think would not benefit
625
00:39:07.840 --> 00:39:13.880
from having a brand account? I
love that question and billy chime in too.
626
00:39:14.320 --> 00:39:17.039
I have consulted for brands who were
dying to figure out how to ticktock
627
00:39:17.199 --> 00:39:22.079
and I straight up said to many
of those brands you're not meant to have
628
00:39:22.199 --> 00:39:25.400
a page on ticktock it. You're
you're just not right. So take a
629
00:39:25.679 --> 00:39:30.199
silicone ring brand. Silicone rings that
I wear. Okay, these are for
630
00:39:30.320 --> 00:39:35.559
me for fashion. Some people wear
them for for their wedding band. I
631
00:39:35.639 --> 00:39:38.199
don't think they need a ticktock page
of their own, but I do think
632
00:39:38.280 --> 00:39:43.519
they need to white list some ads
with some of their favorite content creators and
633
00:39:43.679 --> 00:39:49.480
let those content creators do their own
spin on the branding message. So if
634
00:39:49.559 --> 00:39:57.199
there's a comedian who's got a mad
female following me, let me do what
635
00:39:57.360 --> 00:40:02.280
I know my audience will resonate with. So brands need to take away the
636
00:40:02.400 --> 00:40:07.079
control that they want so badly.
Of It must say this and it must
637
00:40:07.079 --> 00:40:09.400
say this and it must do this. No, because those don't always work.
638
00:40:09.760 --> 00:40:14.079
If you're going to give it to
an influencer to market your product,
639
00:40:14.320 --> 00:40:16.400
let them do what they do best
for their audience and I promise you it
640
00:40:16.440 --> 00:40:20.480
will pay off. Love it.
Yeah, no, I love it.
641
00:40:20.519 --> 00:40:22.679
I think that's a huge you know, like you kind of said earlier,
642
00:40:22.719 --> 00:40:27.480
like some brands get it, some
brands don't, and you're not always going
643
00:40:27.519 --> 00:40:30.880
to be in control, but you're
probably find your pure a messaging to the
644
00:40:30.920 --> 00:40:34.360
people who use, use and love
your product anyway. So, yeah,
645
00:40:34.480 --> 00:40:37.719
I also have a silicon ring.
Love Mine, by the way. Any
646
00:40:37.800 --> 00:40:39.079
brands out there who want to be
a part of the show, I can
647
00:40:39.119 --> 00:40:43.280
show it every time. Now I'm
gonna, I'm gonna give you, I'm
648
00:40:43.320 --> 00:40:45.880
going to look you up, I'm
gonna. You know, we're gonna make
649
00:40:45.880 --> 00:40:49.679
a bread of deal. Let's go. Oh Man, I have so many
650
00:40:49.719 --> 00:40:52.280
people Nikki, that I think would
you would benefit you to know that are
651
00:40:52.360 --> 00:40:55.920
in the space, that are helping
content creators, because you're a wealth of
652
00:40:57.039 --> 00:40:59.760
knowledge. And I'm going to end
this. I was going to ask you
653
00:40:59.840 --> 00:41:01.760
three random questions. By've ask you
so many random questions, but I got
654
00:41:01.840 --> 00:41:06.559
one more and this is going to
be my last one. You've talked about
655
00:41:06.719 --> 00:41:09.519
being funny, being comedic, being
a count you know, comedian. Is
656
00:41:09.599 --> 00:41:15.280
there anywhere in your future goals or
vision board where you are standing on stage
657
00:41:15.360 --> 00:41:21.559
performing in front of crowds of people
like as a as a comic? So
658
00:41:21.920 --> 00:41:25.280
I love that. It's not comic, but I am. I do see
659
00:41:25.360 --> 00:41:30.599
myself on stage. I always have. I was that girl who would see
660
00:41:30.679 --> 00:41:35.800
somebody public speak or make an impact
speech and I always knew that it was
661
00:41:35.840 --> 00:41:37.800
going to be me. So I
think that somewhere ahead for me, I
662
00:41:38.039 --> 00:41:42.639
might comedy will of course come somewhere
into the mix. It will just be
663
00:41:42.760 --> 00:41:45.960
present everywhere I go, but it
won't be for stand up comedy or anything
664
00:41:46.079 --> 00:41:50.400
like that. will be something much
more empowering. Just don't know what it
665
00:41:50.480 --> 00:41:52.119
is yet, but I'm gonna let
the universe do it's thaying. Yeah,
666
00:41:52.400 --> 00:41:54.679
I love it. I love it. Thank you so much for being on
667
00:41:54.719 --> 00:41:59.679
the show. Is there anything that
I didn't you know, ask you or
668
00:42:00.000 --> 00:42:02.960
gide you to answer that you want
to share? No, I just think
669
00:42:04.079 --> 00:42:06.320
you know. If anybody's got more
questions for me, hit me up.
670
00:42:06.400 --> 00:42:09.079
I love that we met on clubhouse. I think there's opportunity to connect.
671
00:42:09.119 --> 00:42:13.440
I'm really good on instagram. DM
If that. If there's anything I didn't
672
00:42:13.440 --> 00:42:17.000
answer, it's Nicki, Murrie ink, and then I would say just billy,
673
00:42:17.079 --> 00:42:21.239
let's try to do this again,
let's do some stuff together. Yeah,
674
00:42:21.320 --> 00:42:22.400
this we can help a lot of
people. Yeah, this has been
675
00:42:22.440 --> 00:42:25.239
a lot of fun. I enjoy
it. So it was so random,
676
00:42:25.320 --> 00:42:29.840
out of the blue, but so
much fun. And then also those links,
677
00:42:29.920 --> 00:42:34.800
guys, are in the notes.
If you're on facebook or youtube or
678
00:42:35.239 --> 00:42:37.760
maybe twitch, I don't know.
Somewhere there's links. I put a list
679
00:42:37.840 --> 00:42:39.239
of links. Your link is in
there, your link tree, so people
680
00:42:39.239 --> 00:42:44.239
can go learn more about you and
follow you around and learn from you.
681
00:42:44.400 --> 00:42:47.880
Success leaves clue. So if you're
not following Nikki and you want to figure
682
00:42:47.960 --> 00:42:52.039
out what is she doing, go
follow her, go figure it out.
683
00:42:52.119 --> 00:42:53.840
Be Yourself, but you can still
learn tips and tricks along the way,
684
00:42:53.920 --> 00:42:58.239
because that's what I do. I
just fall around people that I inspire to
685
00:42:58.280 --> 00:43:00.760
be, you know, getting the
same result. I love that you.
686
00:43:00.000 --> 00:43:02.800
I love that you said success leaves
clues. It's one of my favorite quotes.
687
00:43:02.880 --> 00:43:06.760
It is so true. So I
would have said WHO quoted it,
688
00:43:06.840 --> 00:43:08.559
but I don't know. I just
stole it and used it. I don't
689
00:43:08.599 --> 00:43:12.679
know who. I've done that to
him. Yeah. Well, Nikki,
690
00:43:12.920 --> 00:43:15.760
really appreciate you and we're definitely going
to be doing some more stuff and have
691
00:43:15.880 --> 00:43:17.760
you back on the show and who
knows, we'll chat offline so what we
692
00:43:17.800 --> 00:43:21.840
can come up with. Thank you
so much. Awesome. All right.
693
00:43:22.679 --> 00:43:24.960
All right, guys, that is
it over here at creating daily. Once
694
00:43:25.000 --> 00:43:29.519
again, if you need to know
how to follow Nikki or where to find
695
00:43:29.559 --> 00:43:31.360
her stuff out, there's probably some
links around you. If not, you
696
00:43:31.480 --> 00:43:35.800
can reach out to me or reach
out to her and go follow her on
697
00:43:35.960 --> 00:43:38.719
Tick Tock as well. It's Nikki
unplugged there on tick tock if you want
698
00:43:38.760 --> 00:43:43.079
to see what she's doing and check
her out. And once again, tomorrow
699
00:43:43.119 --> 00:43:45.960
we're going to be back with my
friend Brent Basham of one sheet pro which
700
00:43:46.079 --> 00:43:52.000
was the sponsor of the segment earlier
today, two PM Eastern Times of market
701
00:43:52.079 --> 00:43:55.000
calendar. Come back. If your
Creator, this is going to be a
702
00:43:55.079 --> 00:43:59.880
tool that you need in your tool
bag so you can show up more professionally
703
00:43:59.880 --> 00:44:02.480
and get booked and build your audience
and grow your grow your community. So
704
00:44:02.559 --> 00:44:06.360
that is it for now. We
appreciate all of you guys. Tune in
705
00:44:06.559 --> 00:44:08.920
and subscribe, like, follow,
do all that fun stuff and let's know
706
00:44:08.960 --> 00:44:12.199
what you think about the show.
All right, we'll talk to soon