March 21, 2022

From Senior Executive to 1.8M Organic TikTok Followers

From Senior Executive to 1.8M Organic TikTok Followers
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Creating Daily

Do you want to learn how this super mom went from senior executive to over 1M followers on TikTok ORGANICALLY in 6 months? Me Too! Let's find out.

Important Links from the show: https://www.1sheet.pro/billythorpe https://www.podpage.com/creating-dail... https://linktr.ee/Nickimariebrands

Transcript
WEBVTT 1 00:00:00.000 --> 00:00:10.640 All right, all right, what's everybody? Welcome to another episode of creating 2 00:00:10.759 --> 00:00:15.000 daily in part of a live show. Is stuff goes wrong, especially when 3 00:00:15.000 --> 00:00:18.920 my elbow hits my little switcher there. So if you guys are watching the 4 00:00:19.000 --> 00:00:22.719 video, that's what happens and you just got to go with the flow. 5 00:00:22.800 --> 00:00:25.760 So I'm super excited about today's show. I'm going to be talking with my 6 00:00:25.800 --> 00:00:30.199 new friend Nicki Marie. Some of you may know her name because she is 7 00:00:30.239 --> 00:00:35.399 a super mom who was a senior executive who went to over one million followers 8 00:00:35.439 --> 00:00:38.560 on tick tock organically in six months. We're going to hear all about her 9 00:00:38.600 --> 00:00:41.439 story. But before we do, if you've watched the show before, you 10 00:00:41.439 --> 00:00:45.640 know I got some Creator highlights for you. Got Some new so let's go 11 00:00:45.679 --> 00:00:48.799 ahead. And I didn't even get to play my intro. I'm going to 12 00:00:48.880 --> 00:00:51.119 play it real quick just because I don't want to. I just want to 13 00:00:51.159 --> 00:00:53.759 play it in my friend said is in the audience of her on clubhouse. 14 00:00:53.799 --> 00:00:57.479 So here's the official intro that I missed because I was pushing buttons with my 15 00:00:57.520 --> 00:01:02.679 elbow. Now here's something we hope you really like. You're listening to creating 16 00:01:02.799 --> 00:01:06.439 daily. There's something wrong with you. You know that because you and I 17 00:01:06.480 --> 00:01:08.920 are like a mullet. It is the is the business. So he's the 18 00:01:08.920 --> 00:01:12.040 front part of the haircut and then I'm the party in the back. I 19 00:01:12.040 --> 00:01:15.599 think they're hilarious. Speaks to me. It's like he's saying what I'm thinking. 20 00:01:19.000 --> 00:01:21.840 All right, cool, that was the intro. Just want to play 21 00:01:21.879 --> 00:01:23.599 that. Always have fun. Now let's go to some creator highlights. Are 22 00:01:23.640 --> 00:01:26.519 Real quick and I have a little Stinger for it, but I'm not going 23 00:01:26.560 --> 00:01:29.959 to play it. But when a jump over here real quick and talk about 24 00:01:30.000 --> 00:01:36.560 our friend Sean Space, he has created this cool youtube channel calls support Ukraine 25 00:01:36.640 --> 00:01:38.760 live. Now his mom is originally from the Ukraine, so he's inspired to 26 00:01:38.760 --> 00:01:44.879 start this new youtube channel where he's going live and having conversations. It says, 27 00:01:44.879 --> 00:01:48.400 the series of live streams between real people. I have real conversations talking 28 00:01:48.439 --> 00:01:52.200 about real ways to support the people of Ukraine as they defend their country. 29 00:01:52.480 --> 00:01:55.400 So go, go, check that out. Really appreciate those guys. And 30 00:01:55.400 --> 00:01:57.840 this is also brought to you by our friends over at one sheet pro. 31 00:01:59.239 --> 00:02:01.640 So it's time to time to throw away that all crappy PDF press Gett that 32 00:02:01.640 --> 00:02:05.519 you have. So if you're trying to get on more shows, more interviews, 33 00:02:05.560 --> 00:02:07.400 all that kind of stuff. Go check out one sheet pro, I 34 00:02:07.400 --> 00:02:10.599 think, an expert directory. That's they're going to put you on there in 35 00:02:10.639 --> 00:02:15.280 the more times you share it, the more bump you get within their directory. 36 00:02:15.319 --> 00:02:16.840 So the bigger grows, more people are sharing it, you get it. 37 00:02:16.800 --> 00:02:22.039 It's like a nice way to network and to allow other media platforms to 38 00:02:22.080 --> 00:02:24.400 find you to be a guest. So go check that out. It's one 39 00:02:24.439 --> 00:02:29.039 sheet pro and then, if you want to look at it, it's one 40 00:02:29.120 --> 00:02:31.759 sheep dot pro Billy Thorpe. There you go. So I'll get it right 41 00:02:31.840 --> 00:02:36.400 in a second and you can check out my one sheet and see what you 42 00:02:36.400 --> 00:02:38.879 think that is. I get the pro version, but they also have a 43 00:02:38.000 --> 00:02:43.280 free version as well, and my friend Brent from there it's going to be 44 00:02:43.360 --> 00:02:47.400 joining us tomorrow on the show to talk about how to show up professionally. 45 00:02:47.879 --> 00:02:51.800 So if you're if your content creator, you're looking to grow your audience, 46 00:02:51.800 --> 00:02:55.439 you're looking into the grow your tick tock to one point some million people, 47 00:02:55.479 --> 00:02:59.759 this might be a tool that can help you out. Now also a little 48 00:02:59.759 --> 00:03:05.879 bit news here. That's news to me. Creating daily all right, cluid 49 00:03:05.960 --> 00:03:08.960 just do the little stingers. I had to play it, but youtube apparently 50 00:03:09.159 --> 00:03:14.280 is launching some new stuff here in the next several months, so be on 51 00:03:14.319 --> 00:03:15.599 the lookout for that. If you're going live from your phone, you can 52 00:03:15.639 --> 00:03:19.439 now invite people to go alive with you. So talk about live streaming being 53 00:03:19.520 --> 00:03:23.879 live here right now on bullhorn, Youtube, facebook, tick, talk all 54 00:03:23.919 --> 00:03:27.520 those places. That's kind of a cool thing. I'm never I didn't even 55 00:03:27.520 --> 00:03:30.919 know you could go alive from your APP, but apparently now you can not 56 00:03:30.000 --> 00:03:35.719 only go live but you can also bring people in as well. So yeah, 57 00:03:35.759 --> 00:03:37.759 awesome. All right, we got a couple of people saying hello. 58 00:03:37.840 --> 00:03:40.639 Andrew Milton says I love one sheet and he says what are you using right 59 00:03:40.719 --> 00:03:46.120 now? I don't know if you mean I'm using one sheet or I'm using 60 00:03:46.240 --> 00:03:47.560 a bunch of stuff to go alive. I don't know which what you're asking 61 00:03:47.599 --> 00:03:51.080 there, but anyway I'm going to shut him now. I'm going to bring 62 00:03:51.080 --> 00:03:53.879 my new friend Niki all we've had a awesome chat right before. Some fired 63 00:03:54.000 --> 00:04:00.479 up thinking about content creator stuff, and so to give her a little introduction 64 00:04:00.520 --> 00:04:03.919 here. She's a digital creator who describes her content as modern day adulting by 65 00:04:03.960 --> 00:04:08.759 a funny mom with adhd. Now I don't know what the recipe of me 66 00:04:08.840 --> 00:04:12.599 having Adhd and her. Will see what this live show turns into, hopefully 67 00:04:12.719 --> 00:04:15.879 something Super Fun. All right, so let's bring her on and let me 68 00:04:15.959 --> 00:04:17.879 make sure she's on muted. What's up, Nicki? You. Welcome to 69 00:04:17.920 --> 00:04:21.360 the show. Hi, hi, thank you for having me. You're good. 70 00:04:21.399 --> 00:04:25.360 I like the intro set. I'm in this. It was supposed to 71 00:04:25.360 --> 00:04:27.720 be so much better and I was like trying to hit a button. I 72 00:04:27.759 --> 00:04:30.360 end up hitting my switcher and then I got about the intro. But that's 73 00:04:30.480 --> 00:04:34.000 the nature of live stream. Like I'm never going to nail it, otherwise 74 00:04:34.040 --> 00:04:38.439 I'll you're good, you're good, and everyone else and I've seen what I've 75 00:04:38.480 --> 00:04:41.879 seen. You're good. Well, as long as I'm better than the local 76 00:04:41.920 --> 00:04:46.160 news, then I'm happy, which maybe is not a high level to go 77 00:04:46.240 --> 00:04:50.519 after, but we'll see. So Nikki tied it up a little bit in 78 00:04:50.560 --> 00:04:55.480 the background. We were on before this and I had like all the toys 79 00:04:55.519 --> 00:04:58.360 on the floor and I'm like, all right, I got three minutes countdown. 80 00:04:58.360 --> 00:05:00.519 I'm going to swipe up, dude, that you can tell yours. 81 00:05:00.560 --> 00:05:03.480 This is just proves my point of view being a supermom, because I would 82 00:05:03.480 --> 00:05:06.279 not have been able to do that in three minutes with all my kids stuff. 83 00:05:06.360 --> 00:05:09.879 I'm right, just like throwing it into the garage, like you know 84 00:05:09.920 --> 00:05:12.360 what, I'm done with it. Forget it. Oh it's it's like over 85 00:05:12.360 --> 00:05:14.319 there in the corner of the place, isn't clean. You know, the 86 00:05:14.399 --> 00:05:17.040 DRUP. You hide it, it doesn't exist, and it's dark background. 87 00:05:17.120 --> 00:05:20.319 Lights here, dark background. There you go, you got it. So 88 00:05:20.319 --> 00:05:24.759 so, Nikki, I'm really curious. So you we reach out to each 89 00:05:24.759 --> 00:05:28.360 other, or talk to each other actually on Instagram, about some other stuff, 90 00:05:28.519 --> 00:05:30.360 and then I was like, oh, hey, you want to be 91 00:05:30.399 --> 00:05:32.000 on this new show I'm doing caled creating daily, and you're so cool, 92 00:05:32.199 --> 00:05:34.959 like cool, I'll do it Monday, let's go, and I'm like awesome. 93 00:05:35.439 --> 00:05:39.759 So I you know, we started chatting about whatever and then I jumped 94 00:05:39.759 --> 00:05:43.399 on Tick Tock and realized who I was talking to, because I've seen your 95 00:05:43.480 --> 00:05:47.800 video that's went viral where you basically got your babysitter a lot of attention from 96 00:05:47.800 --> 00:05:51.800 her being a good singer. Is that? Is that the the video that 97 00:05:51.800 --> 00:05:55.360 went viral that kind of put you on the tick Tock Map, or give 98 00:05:55.439 --> 00:05:58.839 me, give me some background here. How did you how'd you go from 99 00:05:58.839 --> 00:06:03.199 senior executive to a tick tock superstar? Okay, I'm going to save the 100 00:06:03.240 --> 00:06:08.720 boring stuff for another rainy day. But how it really happened is two thousand 101 00:06:08.720 --> 00:06:13.040 and seventeen I was like the you know, if you followed Cheryl Sandberg and 102 00:06:13.079 --> 00:06:15.720 her whole thing about Lenin, is about women in the workplace lean and get 103 00:06:15.759 --> 00:06:20.040 that boardroom seat. So in two thousand and seventeen I was that woman leaning 104 00:06:20.079 --> 00:06:25.199 in. I was at the table with everybody. Had My son in two 105 00:06:25.240 --> 00:06:29.199 thousand and sixteen. He was my second child and, Long Story Short, 106 00:06:29.240 --> 00:06:31.680 I just couldn't do it anymore. I was getting home at like thirty four 107 00:06:31.759 --> 00:06:35.519 of seven. You know, a good parent with little ones is getting them 108 00:06:35.519 --> 00:06:40.519 to bed at a decent hour, and I just felt this crazy overwhelming amount 109 00:06:40.639 --> 00:06:45.199 of guilt. I had the like the life that most people would say is, 110 00:06:45.319 --> 00:06:46.839 you know, she's got it all. She's got the house, the 111 00:06:46.839 --> 00:06:49.800 paycheck, the title, the car, the you know, the kids, 112 00:06:49.800 --> 00:06:53.720 the nanny, all that stuff. But for me, I just I want 113 00:06:53.759 --> 00:06:56.040 to be a mom. I always saw myself as a mom. That was 114 00:06:56.040 --> 00:07:00.839 completely handson with my kids so I made the decision to leave corporate. I 115 00:07:00.879 --> 00:07:03.920 was married at the time. He and I made an agreement that all right, 116 00:07:03.920 --> 00:07:06.600 do some consulting, kind of step back, see what else is out 117 00:07:06.639 --> 00:07:12.959 there. Consulted, did great thought. Oh my gosh, I'm creating the 118 00:07:13.000 --> 00:07:16.000 life that I want for me and my kids and my family. Then comes 119 00:07:16.040 --> 00:07:23.360 divorce in two thousand and nineteen, horrible, and then comes covid like sneak 120 00:07:23.399 --> 00:07:26.879 Peekay, here's covid too. Let's just give her everything at once. I 121 00:07:26.879 --> 00:07:29.600 went on to tick tock to play around with the APP, to kind of 122 00:07:29.639 --> 00:07:33.000 learn, because like you to be in the know for consulting purposes. Everybody 123 00:07:33.040 --> 00:07:38.160 was talking about Tick Tock. So I went on to play around and within 124 00:07:38.240 --> 00:07:43.040 six months had over a million followers, basically from just being myself as a 125 00:07:43.040 --> 00:07:46.839 covid mom. You know, sharing mom is. I'm sharing the imperfect house, 126 00:07:46.959 --> 00:07:53.639 the imperfect moods, the imperfect acting kids, and I guess it was 127 00:07:53.680 --> 00:07:56.879 relatable. I think a lot of it was right time, right place, 128 00:07:56.959 --> 00:08:01.240 but also me feeling so comfortable being on camera was another big piece of the 129 00:08:01.279 --> 00:08:07.040 puzzle. And then viral videos happened. So the weird thing is I can't 130 00:08:07.040 --> 00:08:09.680 tea. I couldn't teach anybody if I tried to, like how to make 131 00:08:09.720 --> 00:08:11.240 a video go viral. You know, when you wantch the youtubers, they're 132 00:08:11.279 --> 00:08:15.959 like how to make a video go viral? I'm like really, is there 133 00:08:16.000 --> 00:08:18.240 a sauce, like a secret sauce to that? I don't know about that, 134 00:08:18.600 --> 00:08:22.319 but I've had several videos go viral. I think it's just you got 135 00:08:22.319 --> 00:08:28.000 to have a knack for your message. You've got to have a delivery and 136 00:08:28.079 --> 00:08:31.039 a relatability, right. Yeah, so the babysitter one was not the first, 137 00:08:31.080 --> 00:08:35.039 but that was. It definitely got some legs because of the following and 138 00:08:35.039 --> 00:08:37.799 it was a beautiful, beautiful thing. Yeah, that that was really cool. 139 00:08:37.840 --> 00:08:43.440 And so how many is your is she still your babysitter or does she 140 00:08:43.120 --> 00:08:48.240 go on and doing some other stuff? So she's like my adopted niece. 141 00:08:48.559 --> 00:08:52.080 Right. It's it's like we're we text each other all the time now. 142 00:08:52.159 --> 00:08:58.039 The cool thing about that video is it went viral and that was only within 143 00:08:58.159 --> 00:09:01.320 my first two weeks of knowing her. Wow. So our relationship went from 144 00:09:01.320 --> 00:09:03.879 hey to Landey, can you come help with the kids? You're on summer 145 00:09:03.879 --> 00:09:07.600 break before you go off to college. Yeah, to all of a sudden 146 00:09:07.639 --> 00:09:13.879 getting calls from inside edition and American idol. Wow, and like. So 147 00:09:13.919 --> 00:09:18.080 our relationship went into fullblown, like content mode within two weeks of knowing each 148 00:09:18.080 --> 00:09:22.679 other. So the power of social media is real. Yeah, you had 149 00:09:22.679 --> 00:09:26.679 and saw. She audition for American idol because of that video and she's going 150 00:09:26.679 --> 00:09:31.639 to Hollywood week because that. Yeah, I saw it. I want I 151 00:09:31.679 --> 00:09:33.360 follow the whole thing and I didn't know who. That's who I was talking 152 00:09:33.399 --> 00:09:37.120 to on instagram and I was like and then I was like, wait a 153 00:09:37.120 --> 00:09:41.360 second, I've seen this whole story and I think I watched the whole thing 154 00:09:41.440 --> 00:09:43.720 on American idol as well, and maybe that's how. I can't remember. 155 00:09:43.799 --> 00:09:48.120 I can't remember how I, you know, learned about you, but anyway, 156 00:09:48.159 --> 00:09:50.840 it was pretty, pretty incredible, because I was going to say, 157 00:09:50.879 --> 00:09:54.279 like how many people call you like Hey, nicky, I'll be your babysitter. 158 00:09:54.320 --> 00:09:58.519 I can see now this like people that think I'm in the music industry 159 00:09:58.519 --> 00:10:01.559 that want me to I'm like, no, this was just an organic moment, 160 00:10:01.840 --> 00:10:07.279 right. You can't replicate that. You just cannot. And another another 161 00:10:07.360 --> 00:10:11.840 thing is I was just featured last week of this is not my proudest moment. 162 00:10:11.840 --> 00:10:16.200 But it is funny is I don't know if you ever saw my had 163 00:10:16.240 --> 00:10:18.240 a few viral if you want to count viral, is like over a million, 164 00:10:18.320 --> 00:10:24.600 right, a few million fought like views. My biggest, most viral 165 00:10:24.679 --> 00:10:26.559 video that I don't have pinned my tick tock because it's not what I want 166 00:10:26.559 --> 00:10:30.919 to be known for, is my son was three years old and he said 167 00:10:30.919 --> 00:10:33.879 he needed help with the F and Jam. You see that video? No, 168 00:10:35.039 --> 00:10:37.559 I haven't seen it. I'm just got lost. One reality on the 169 00:10:37.639 --> 00:10:41.559 map. Wow, that's what put me on the map. And I'm not 170 00:10:41.679 --> 00:10:46.080 saying parents, go do that, go get your kids swearing, but that's 171 00:10:46.120 --> 00:10:48.559 what put me on them. I will be known, when you see it, 172 00:10:48.639 --> 00:10:52.759 as like the jam mom forever, the gem mom. That's so funny. 173 00:10:52.799 --> 00:10:56.440 And it was on ridiculous Rob Deardek the other day. It's on ridiculousness 174 00:10:56.600 --> 00:10:58.919 as one of their videos on MTVA. Oh it is. Okay, that's 175 00:10:58.960 --> 00:11:03.600 pretty cool. So I'm on TV for two different reasons. The lovely mom 176 00:11:03.840 --> 00:11:07.080 who like looked out for her babysitter and then the mom who's three year old 177 00:11:07.159 --> 00:11:11.759 drops and fbomb not once but twice in the same video. So, Hey, 178 00:11:13.000 --> 00:11:15.799 you know what it is? Right, is right, yeah, this 179 00:11:15.879 --> 00:11:18.799 is yeah, variety, you putting yourself out there. You Know Rob Dearedeck 180 00:11:18.840 --> 00:11:20.960 showed that's pretty cool. I love that show, by the way as well. 181 00:11:20.039 --> 00:11:22.840 That's so funny, such a great concept. I'm like, wow, 182 00:11:24.000 --> 00:11:26.639 why and I think of that. So all right, so you now. 183 00:11:26.759 --> 00:11:28.879 Did you like set out to say, Hey, I want to be known 184 00:11:28.960 --> 00:11:33.399 on Tick Tock, or was it just you coming through as a mom entertainer? 185 00:11:33.919 --> 00:11:37.399 So it wasn't anything. It was for me to learn the APP and 186 00:11:39.080 --> 00:11:41.600 I went on and I even put so. All my other social handles are 187 00:11:41.720 --> 00:11:46.159 Nicki Marie ink, right, because apparently I think I'm like some big or 188 00:11:46.240 --> 00:11:50.080 incorporated, you know, company. But nicki marine just sounded cool. Way 189 00:11:50.159 --> 00:11:52.039 Back in the early days of snapchat and all that, Nicki Marie ink was 190 00:11:52.039 --> 00:11:56.360 everything. When I went on Tick Tock, I put an alias Nicki unplugged, 191 00:11:56.600 --> 00:11:58.320 because I was like all right, I'll just start. I thought it 192 00:11:58.399 --> 00:12:01.480 was just a silly APP. I thought it was kids dancing and people acting 193 00:12:01.559 --> 00:12:07.039 goofy, and it kind of is still. But Um, I found a 194 00:12:07.080 --> 00:12:11.399 place on there when all these other parents were home with their kids and going 195 00:12:11.519 --> 00:12:13.360 all right, I guess I'll go on tick tock to so it was an 196 00:12:13.440 --> 00:12:18.600 alias and that's why I have a different handle name. Yeah, that's awesome. 197 00:12:18.919 --> 00:12:22.159 I love it. I Love How like people to Stumble upon something in 198 00:12:22.279 --> 00:12:24.799 they're just like, Oh yeah, I'm just going to do this to learn 199 00:12:24.879 --> 00:12:28.039 it or maybe to have some fun or whatever, and then all sudden explodes 200 00:12:28.080 --> 00:12:31.360 in the thing. Now you're on TV and you're getting people discovered music wise, 201 00:12:31.440 --> 00:12:37.000 which is pretty crazy. So you know, if somebody's watching this and 202 00:12:37.039 --> 00:12:39.000 they're like all right, Nikki, you're in it, you're in the game. 203 00:12:39.240 --> 00:12:45.000 What is like one piece of advice for somebody trying to grow their community 204 00:12:45.080 --> 00:12:48.120 or grow their audience on ticktock? Is there something that you figured out in 205 00:12:48.159 --> 00:12:52.919 that learning stage that really worked, or was it just all pure luck? 206 00:12:54.080 --> 00:12:58.639 I will say I've always been funny, right, just because when you're funny, 207 00:12:58.679 --> 00:13:01.799 other people tell you that your whole life. I just all my friends 208 00:13:01.879 --> 00:13:05.080 just always laughed at me and they're like, Oh my God, how you're 209 00:13:05.120 --> 00:13:07.279 going to be on Saturday night live some day. Right. So I've always 210 00:13:07.360 --> 00:13:13.200 had a certain sense of humor. So that's one thing. relatability. I'm 211 00:13:13.240 --> 00:13:16.600 not afraid to make fun of myself. Right, so I don't bully others. 212 00:13:16.679 --> 00:13:20.320 I'm always kind to other people. I never bully or poke fun on 213 00:13:20.399 --> 00:13:22.600 other people. I never will, but I do it to myself. I'm 214 00:13:22.639 --> 00:13:26.799 allowed to do it to myself. But what you said, let's let's rewind. 215 00:13:26.879 --> 00:13:33.600 You said any advice for someone WHO's trying? Oh Yeah, I will 216 00:13:33.720 --> 00:13:39.240 tell you. The trying thing is where people might get stuck. And I'm 217 00:13:39.320 --> 00:13:43.360 not saying that it doesn't take effort, but when we start trying to be 218 00:13:43.600 --> 00:13:48.039 somebody we're not, that's where you will you will really bring in the wrong 219 00:13:48.159 --> 00:13:52.480 people, in my opinion. Right. So, before, before Covid, 220 00:13:52.960 --> 00:13:58.080 I was on instagram. I was just as present, I was just as 221 00:13:58.240 --> 00:14:01.320 Goofy, but I was a lot cleaner and I was a lot safer because 222 00:14:01.759 --> 00:14:05.679 I didn't want to be perceived by potential clients is like a goofball. And 223 00:14:05.840 --> 00:14:09.919 then I worked with a very powerful executive coach and he said to me, 224 00:14:11.480 --> 00:14:16.399 why does this personality of Nikki need to be separate from everything you do? 225 00:14:16.799 --> 00:14:20.600 Like you don't need to be only silly here, like if silly is one 226 00:14:20.600 --> 00:14:24.480 of your superpowers and funny is one of your superpowers, that should be with 227 00:14:24.519 --> 00:14:28.720 you wherever you go. It's kind of talking about authenticity, right, I 228 00:14:28.879 --> 00:14:31.840 think for somebody who's trying, you just got to know what you stand for. 229 00:14:31.159 --> 00:14:35.240 I tell people the simple thing of taking a post at note and writing 230 00:14:35.399 --> 00:14:39.720 three words that you know you stand for. Period three words and put them 231 00:14:39.759 --> 00:14:43.720 above every single doorway in your house till you remember that those are your three 232 00:14:43.799 --> 00:14:48.679 words, and then everything that falls under that. If it falls under one 233 00:14:48.679 --> 00:14:50.919 of those categories for content, then it's the right thing to post. If 234 00:14:50.960 --> 00:14:54.600 it doesn't, then it's not authentic. Yeah, so it can be that 235 00:14:54.679 --> 00:14:58.240 simple. Is just really setting your intentions, but what you want to put 236 00:14:58.279 --> 00:15:00.919 out there. I love that, you know, because I think as I 237 00:15:01.120 --> 00:15:05.720 get older, I'm thirty five, I'll be thirty six this year, I 238 00:15:05.799 --> 00:15:09.559 think in my s I cared so much about what people thought. Of course 239 00:15:09.559 --> 00:15:11.720 I was in a different business. I was in a different industry, as 240 00:15:11.759 --> 00:15:13.320 in a nonprofit world where, you know, it was like hey, you 241 00:15:13.399 --> 00:15:18.320 gotta stand up tall and make sure everything's perfect. And then when I got 242 00:15:18.360 --> 00:15:22.759 in my s I started listening to what people are saying. They're like, 243 00:15:22.960 --> 00:15:24.639 Oh, dude, you're pretty good on camera, you're pretty good at doing 244 00:15:24.720 --> 00:15:28.960 presentation stuff, like you're pretty good at this, and then I started to 245 00:15:28.120 --> 00:15:31.759 lean into that. So it sounds like that similar to what happened to you. 246 00:15:31.080 --> 00:15:35.840 Is Like, Oh, now I'm starting to listen to figure out because, 247 00:15:35.120 --> 00:15:37.679 you know, like before I get into the podcast creation game, I 248 00:15:37.759 --> 00:15:41.360 was trying to figure out like how do I do media but get paid for 249 00:15:41.480 --> 00:15:43.799 it, because I loved media, worked on TV stuff before, and I 250 00:15:43.879 --> 00:15:46.720 was like how do we get paid for it? And then all of a 251 00:15:46.759 --> 00:15:48.200 sudden it was like people were, you know, kind of pulling on me, 252 00:15:48.279 --> 00:15:50.480 going hey, how do you do this? And you're good on camera 253 00:15:50.600 --> 00:15:54.480 and your lights look good, your blah, blah, blah, Blah Blah. 254 00:15:54.879 --> 00:15:58.240 And it was at that moment of like listening to what others were saying 255 00:15:58.279 --> 00:16:00.960 about me that I really was like, oh, there might be something to 256 00:16:00.120 --> 00:16:03.200 this. So is that kind of similar to what happen to you? Like 257 00:16:03.240 --> 00:16:06.320 they're you're funny, Nikki, Nikki your personality. How come you so different, 258 00:16:06.480 --> 00:16:08.919 you know, or whatever, like what is that like? Yeah, 259 00:16:10.039 --> 00:16:14.240 that's that was a that's a really great example of like listening. We've learned 260 00:16:14.320 --> 00:16:18.600 to talk lesson, to listen more and to actually believe a compliment right. 261 00:16:18.720 --> 00:16:22.320 You know how hard it is to accept a compliment in your s I never 262 00:16:22.440 --> 00:16:25.039 bragged about myself in my s. Now and my s I'm like, thank 263 00:16:25.080 --> 00:16:26.559 you, say it again. That would thank you. I need because you 264 00:16:26.600 --> 00:16:30.440 have kids and they don't compliment you. So what's your where? You're like, 265 00:16:30.519 --> 00:16:34.000 you'll take them from anywhere you could get them. But I had my 266 00:16:34.200 --> 00:16:40.720 first job out of Grad School. I had a boss who was awesome and 267 00:16:41.279 --> 00:16:44.960 he took me and our sales team in as his own. But I will 268 00:16:45.039 --> 00:16:48.240 never forget there was one morning we got up and we had like a team 269 00:16:48.279 --> 00:16:52.200 breakfast for one of our regional sales meetings and I sat down in my hair 270 00:16:52.320 --> 00:16:55.519 was still wet and it was like pulled back in a Bonn and I didn't 271 00:16:55.639 --> 00:17:00.720 have makeup on. And I was a division one college athlete. So when 272 00:17:00.799 --> 00:17:03.200 you're doing when you're an athlete, you don't really think so much about your 273 00:17:03.839 --> 00:17:07.119 esthetics all the time. Right. You're like ready for the game and he's 274 00:17:07.279 --> 00:17:10.920 he pulled me aside once and he's like, you know, just a few 275 00:17:10.960 --> 00:17:14.000 things I want to coach you on, because I think you'll be extremely successful 276 00:17:14.079 --> 00:17:17.519 if you just tweak a few things. One was like don't show up with 277 00:17:17.599 --> 00:17:22.160 what hair you know, take the time to do your hair and put some 278 00:17:22.240 --> 00:17:25.599 makeup on, and he didn't meet it condescending, but it was one of 279 00:17:25.640 --> 00:17:30.000 those things I was like really, and he also said and not everything needs 280 00:17:30.039 --> 00:17:33.839 to be funny. And like I'm telling you, Billi like those three things 281 00:17:33.960 --> 00:17:38.279 because I'm so coachable and I'm such an athlete. Those three things probably echoed 282 00:17:38.359 --> 00:17:41.920 throughout my head for many, many years, and he didn't mean any of 283 00:17:42.000 --> 00:17:47.960 it negatively, but when you're a person who's driven and selflike, you're gonna 284 00:17:48.119 --> 00:17:51.880 have those things echoed. And I can't imagine having a daughter, right as 285 00:17:52.000 --> 00:17:56.880 she grows up, who hears something and makes that become her reality. COVID 286 00:17:57.039 --> 00:18:00.240 came into my life, divorce came in to my life. It stripped me 287 00:18:00.440 --> 00:18:04.079 of my title that I always thought was so important. was like the wife 288 00:18:04.200 --> 00:18:08.480 and the mom and like the nuclear family and the title of like climbing the 289 00:18:08.519 --> 00:18:12.720 corporate ladder. I was an SVP who. I had the Mercedes, I 290 00:18:12.759 --> 00:18:17.640 had the nanny, I'd like all of those things that I think back on. 291 00:18:17.720 --> 00:18:19.839 It was great and it made my life easier, but it's not who 292 00:18:19.920 --> 00:18:26.279 I am. I'm Woll Sporty, I'm funny, I'm unapologetic, I'm a 293 00:18:26.359 --> 00:18:30.559 little messy, I don't wear a lot of makeup, if any, and 294 00:18:30.759 --> 00:18:33.720 now it's like the world did this three hundred and sixty for me and now 295 00:18:33.799 --> 00:18:38.000 I'm back to like who I was before any of those opinions mattered. Wow, 296 00:18:40.119 --> 00:18:42.119 I love this. You know, I feel like what you've been through. 297 00:18:42.680 --> 00:18:45.480 A lot of people get stuck in the cycle because, you know, 298 00:18:45.519 --> 00:18:48.880 we kind of grow up, I mean honestly, especially in the United States, 299 00:18:48.920 --> 00:18:51.119 we grow up in this system, in this system. We grew up 300 00:18:51.119 --> 00:18:52.200 in a system, and we're told how to act, how to look, 301 00:18:52.279 --> 00:18:55.680 how to talk, how to be. If you want to be successful, 302 00:18:55.680 --> 00:18:56.799 you get to do this. And then we kind of go through all these 303 00:18:56.920 --> 00:19:00.960 motions, we check all these boxes, miserable as hell, and then we 304 00:19:00.039 --> 00:19:03.720 get to the end of it and go wow, I hate this person to 305 00:19:03.799 --> 00:19:07.200 have become, and I think it's very few of us who, you know, 306 00:19:07.559 --> 00:19:11.799 get to reinvent ourselves or even get permission to reinvent ourselves. Now, 307 00:19:11.799 --> 00:19:15.039 I know, life through a bunch of stuff at you at one time, 308 00:19:15.119 --> 00:19:18.720 between Covid your divorce, and then you're like, well, I'm nothing else 309 00:19:18.799 --> 00:19:21.400 but me like I'm just left with me and I got to take that in, 310 00:19:21.559 --> 00:19:23.039 run with it, in lean into it. But I think that, 311 00:19:23.200 --> 00:19:26.920 if a big takeaway from people watching, for you're watching live, you're listen 312 00:19:26.920 --> 00:19:30.440 to the replay, is freaking find yourself and into yourself and, if not, 313 00:19:30.559 --> 00:19:33.519 maybe put yourself in a situation where you kind of strip all that back. 314 00:19:33.759 --> 00:19:37.079 You know, my wife and I moved to Puerto Rico this year for 315 00:19:37.200 --> 00:19:38.440 ten months, supposed to be a year, but we're going back couple months 316 00:19:38.480 --> 00:19:41.640 early and it is all. We're going to be in paradise. It is 317 00:19:41.759 --> 00:19:47.240 paradise, but it has just ripped me away of every comfort that I've ever 318 00:19:47.359 --> 00:19:49.880 had my entire life. But it's but it's open up this bit door for 319 00:19:49.960 --> 00:19:53.319 me to walk into and say, Hey, this is billy Thorpe, similar 320 00:19:53.400 --> 00:19:56.839 to you, unapologetically, like this is who I am, this is what 321 00:19:56.920 --> 00:20:00.039 I'm going to accomplish. So I love that. You you brought that and 322 00:20:00.039 --> 00:20:03.960 I think a lot of people will probably click on this episode or hit the 323 00:20:04.000 --> 00:20:07.359 play button thinking you're going to give them five steps to be tick tock famous, 324 00:20:07.839 --> 00:20:11.640 and I think that is like the number one takeaway so far from me. 325 00:20:11.720 --> 00:20:15.200 So you've been able to accomplish that. So so now you're now you're 326 00:20:15.240 --> 00:20:18.279 in Tick Tock. Are you ninety percent of your time focus on tick tock 327 00:20:18.400 --> 00:20:22.440 or what are you what else you doing in the creative space? So, 328 00:20:22.759 --> 00:20:26.519 believe it or not, I think you know you I could call some of 329 00:20:26.599 --> 00:20:30.359 it luck, because I'm not that much of a strategy person. I like 330 00:20:30.519 --> 00:20:33.559 to create. What am I doing in that space? I'm having conversations like 331 00:20:33.720 --> 00:20:37.359 this with you to say, Hey, listen, I expected, when Covid 332 00:20:37.440 --> 00:20:41.799 was done, to go back to consulting or to rebuild my business, and 333 00:20:41.880 --> 00:20:42.839 I think I said to you before the call, I said, oh my 334 00:20:42.880 --> 00:20:47.119 gosh, but I've got what everybody's looking for. I've got the secret sauce, 335 00:20:47.240 --> 00:20:51.400 I've got what brands want, I've got this amazing tribe of MOMS who 336 00:20:51.799 --> 00:20:55.400 are listening and who are eager to connect. So now that I've got that, 337 00:20:55.440 --> 00:20:59.920 I'm kind of saying maybe it's less about consulting and it's more about take 338 00:21:00.160 --> 00:21:03.440 the modern day world by the horns and being a digital content creator and owning 339 00:21:03.480 --> 00:21:07.759 it fully and not feeling silly about it, because it still, if I 340 00:21:07.839 --> 00:21:10.279 tried to describe what I do to even my dad. I'm like, it 341 00:21:10.440 --> 00:21:15.480 sounds like the teacher on like peanuts, or I don't even know what I'm 342 00:21:15.519 --> 00:21:18.440 saying. I still don't know how to describe what it is that I do, 343 00:21:18.599 --> 00:21:21.880 but you get it and I'm sure this audience will as well. Yeah, 344 00:21:22.000 --> 00:21:23.359 definitely, and that's why I always till be my falling alls. Like, 345 00:21:23.440 --> 00:21:26.079 so, what do you do? Like I talked to my friends on 346 00:21:26.079 --> 00:21:26.960 the Internet. Okay, like, that's what I do. Like, I 347 00:21:27.000 --> 00:21:30.119 don't know what else to tell you. I like that. That's a good 348 00:21:30.160 --> 00:21:33.400 minal line. Yeah, to make it super easy. Well, I think 349 00:21:33.440 --> 00:21:36.880 it's, you know, I think into and I know there's been a lot 350 00:21:36.960 --> 00:21:41.319 of content creators like youtubers and you know, now instagram and tick tock and 351 00:21:41.359 --> 00:21:44.759 all this stuff, and I think there has been money to be made. 352 00:21:44.920 --> 00:21:47.920 But, you know, in my opinion, being in this space all the 353 00:21:48.000 --> 00:21:51.680 time, I think it's for the easiest time now ever than ever, to 354 00:21:51.839 --> 00:21:56.920 really come into this game and create really good content, build your community, 355 00:21:56.000 --> 00:22:00.759 build your tribe and get compensated for it. So now you've already stepped into 356 00:22:00.839 --> 00:22:03.640 brand deals. He tells how some of those came together for you, because 357 00:22:03.640 --> 00:22:07.799 I think these guys be interested in it. I love it because I think 358 00:22:07.960 --> 00:22:12.440 we're misled and I get I don't get pussy about many things, but what 359 00:22:12.519 --> 00:22:17.920 I get pussy about is when there are these creators who are making these empty 360 00:22:18.000 --> 00:22:22.079 promises to the everyday person right, like did you know that if you have 361 00:22:22.200 --> 00:22:25.480 a thousand followers you can still make money? And they're putting out all these 362 00:22:26.160 --> 00:22:30.720 ways to make money and I just think it's so misleading because it's not always 363 00:22:30.759 --> 00:22:37.039 the truth. What I do believe is that post the things you like, 364 00:22:37.680 --> 00:22:42.319 post the things you use, tag the brands you love and start creating dialog 365 00:22:42.440 --> 00:22:45.599 that's organic and natural, and I do believe it's like the you know, 366 00:22:45.720 --> 00:22:49.480 the movie like or what is it field of dreams? If you build it, 367 00:22:49.519 --> 00:22:56.359 they will come. I was talking about Duncan throughout all of covid because 368 00:22:56.480 --> 00:23:00.839 I was a competitor mom right I went to the other guy for my coffee 369 00:23:00.920 --> 00:23:03.880 usually, and then covid hit and I was home with two kids and I 370 00:23:04.000 --> 00:23:07.240 was like, I'm not going to go to the other guy because the other 371 00:23:07.240 --> 00:23:10.839 guys in target and I'd have to go in target with my two little kids 372 00:23:10.880 --> 00:23:15.000 and that's a ten minute drive. So Duncan's right down the street. So 373 00:23:15.039 --> 00:23:17.359 I started going to Duncan and then I learned like, Oh wait, they've 374 00:23:17.359 --> 00:23:21.119 got new espresso machines there, law ties are good now and all these other 375 00:23:21.200 --> 00:23:23.759 things that they had been doing within their innovative team. So I kept tagging 376 00:23:23.880 --> 00:23:27.880 them and I started using the phrase hot mess mom's run on Duncan, you 377 00:23:29.000 --> 00:23:30.680 know, and like started just doing funny things as like the coldd mom. 378 00:23:32.079 --> 00:23:36.160 Wouldn't you know it, my most solid brand deal today is Duncan. Wow. 379 00:23:36.400 --> 00:23:41.000 So there wasn't trying to get a brand deal by saying hot mess mom's 380 00:23:41.480 --> 00:23:44.480 run on dounge with my messy hair and the kids in the back seat with 381 00:23:44.480 --> 00:23:48.039 the crumbs everywhere, but they knew that that was relatable content and they kept 382 00:23:48.119 --> 00:23:52.880 following and here we are. There, there some there are a brand that 383 00:23:52.920 --> 00:23:56.680 I will see coming forward with me wherever I go. Yeah, I love 384 00:23:56.759 --> 00:24:00.680 it, you know, because I think that's the author intensity, is what 385 00:24:00.759 --> 00:24:03.160 we've talked about a lot in this episode. So it is, Hey, 386 00:24:03.359 --> 00:24:07.240 being your authentic self and why you said like Hey, I'm not coming to 387 00:24:07.279 --> 00:24:08.799 the other guy because this person's closer the air drift or whatever. I don't 388 00:24:08.799 --> 00:24:12.200 want to get out the car and and so that make that's relevant. I 389 00:24:12.240 --> 00:24:15.039 mean that's relevant to your audience, to your community. That is a big 390 00:24:15.160 --> 00:24:19.480 plus. And so for people to be able to, you know, go 391 00:24:19.720 --> 00:24:22.599 hey and I saw those videos and I was wondering when I was watching your 392 00:24:22.680 --> 00:24:27.160 videos. I see you Duncan down out to see pouring the vodka into hilarious. 393 00:24:27.200 --> 00:24:30.000 Yeah, that will get your real good persona as a mom, people 394 00:24:30.079 --> 00:24:33.000 like oh the drunken mom and my guys, it's a ten second clip out 395 00:24:33.039 --> 00:24:37.279 of my whole two weeks. Give me a break. Its one nip I 396 00:24:37.319 --> 00:24:41.119 should be using for but I'm using one out of respect to you. I 397 00:24:41.319 --> 00:24:44.640 love it. I mean that's that's part of it. That got me hooked 398 00:24:44.680 --> 00:24:47.640 when I was thinking, like is if she got a brand to a Duncan 399 00:24:47.680 --> 00:24:49.000 and they cool with this, and then I was like, she's not really 400 00:24:49.079 --> 00:24:52.960 drinking that cow it like send me done this whole rabbit trail of like in 401 00:24:52.119 --> 00:24:56.000 my own mind of like that she dream I drink coffee. Should I be 402 00:24:56.079 --> 00:24:56.960 drinking a look at the you know, I guess I'm whatever. Like, 403 00:24:57.039 --> 00:25:00.599 I thought it was hilarious. I love it. That's a part of the 404 00:25:00.640 --> 00:25:03.240 committee thing and I you know, I think for for what you said is 405 00:25:03.319 --> 00:25:07.160 like for some of these creators are listening or watching there, like, Oh 406 00:25:07.200 --> 00:25:10.440 man, how do I get a brand deal? Be Authentic with the products, 407 00:25:10.480 --> 00:25:12.440 you show them, tag them, do all those things and let him 408 00:25:12.480 --> 00:25:15.559 reach out to you and some of those occasions. So yeah, part too, 409 00:25:15.720 --> 00:25:18.559 like a really apart to to that is if that, if Duncan, 410 00:25:18.640 --> 00:25:22.519 just doesn't seem attainable to a listener. I would say, you know, 411 00:25:22.559 --> 00:25:26.920 because remember, I was on the opposite see, I was the executive brand 412 00:25:26.000 --> 00:25:30.400 girl who thought that influencer marketing was like the worst. So let's go back 413 00:25:30.440 --> 00:25:33.440 to that. The irony, and that was that I sat at the board 414 00:25:33.519 --> 00:25:38.240 seat and it was like another person, like talking about our brand and it 415 00:25:38.400 --> 00:25:41.920 seems so fake and like, Oh, look at my perfect house and, 416 00:25:42.319 --> 00:25:45.039 you know, look at my perfect wrist with all the jewelry, and I 417 00:25:45.240 --> 00:25:48.880 couldn't stand it, billy. And here I am today like, Oh wait, 418 00:25:49.000 --> 00:25:55.359 that's how I get paid. But what's more realistic is there are so 419 00:25:55.519 --> 00:26:00.599 many brands that need user generated content right, consumer generated content wherever. They're 420 00:26:00.599 --> 00:26:04.599 all these coin words for it, but that's where, hey, you could 421 00:26:04.640 --> 00:26:08.279 probably if you're good at creating videos and you just don't have a following yet. 422 00:26:08.680 --> 00:26:12.799 Why don't you go around your house, create five short videos, good 423 00:26:12.880 --> 00:26:18.359 ones, and send them to a brand on their DM and just say hey, 424 00:26:18.440 --> 00:26:21.720 listen, if you had interest in using this, here's my cost. 425 00:26:22.119 --> 00:26:25.640 Even better than Dming, because here's a pet peeve of mine. Most of 426 00:26:25.720 --> 00:26:32.440 the brands in their DM's are like most of the people handling the brand's engagement 427 00:26:32.920 --> 00:26:36.839 are not decision makers. That's a big pet. People's need to figure that 428 00:26:36.920 --> 00:26:41.480 out. That's good opportunity to lore right. Put somebody higher up in charge 429 00:26:41.519 --> 00:26:45.400 of that, but you could find somebody on Linkedin and just say hey, 430 00:26:45.440 --> 00:26:48.079 I'm a good content creator. I may not have the following good but I've 431 00:26:48.119 --> 00:26:52.079 got a passion for creating videos that maybe your consumer might need. So it's 432 00:26:52.119 --> 00:26:56.680 not always about tagging and expecting this following to happen. It's maybe like build 433 00:26:56.720 --> 00:27:00.279 your world, maybe start creating many commercials for these brands. It's like a 434 00:27:00.400 --> 00:27:03.559 lot more affordable for them than you know, the big part ticket items, 435 00:27:03.680 --> 00:27:08.000 especially small brands and founders. Yeah, that's he shops and all. Now, 436 00:27:08.119 --> 00:27:11.480 are you on Amazon live? Are Your Creator over there yet? I'm 437 00:27:11.559 --> 00:27:15.359 just saying yeah, I'm not all right. Well, it's it's all. 438 00:27:15.440 --> 00:27:18.480 What's to talk after the show, because big, big opportunities over there, 439 00:27:18.519 --> 00:27:22.079 and I think some other big name brands are coming by too. But that's 440 00:27:22.160 --> 00:27:25.480 the thing. It's like like what you're saying. It's like you literally on 441 00:27:25.559 --> 00:27:29.240 Amazon live. Go make stuff around your house, go make videos about products 442 00:27:29.319 --> 00:27:32.319 and put them on their shoppables or do live streams about them, that kind 443 00:27:32.319 --> 00:27:36.279 of thing. So plenty of opportunity. Thanks for thanks for sharing all that 444 00:27:36.400 --> 00:27:38.039 information with us, because I know, I know, that's a big part 445 00:27:38.079 --> 00:27:41.640 of being a content creators. Like, how do I get paid? How 446 00:27:41.680 --> 00:27:44.000 I do? It's full time. How do I go from you know, 447 00:27:44.240 --> 00:27:48.359 how do I replace that senior executive salary? I mean that's I'm imagine for 448 00:27:48.519 --> 00:27:52.319 you that was a big like, Oh crap, this is hitting the fans. 449 00:27:52.440 --> 00:27:55.279 I got to figure this out. Yeah, Oh, yeah, yeah, 450 00:27:55.359 --> 00:27:56.359 you know, I you know, I think once you have a good 451 00:27:56.440 --> 00:28:02.160 relationship with money, it goes everywhere with you. So when covid happened, 452 00:28:02.200 --> 00:28:06.480 I think most people would panic, but I just knew. I believe so 453 00:28:06.759 --> 00:28:10.680 much in myself to be able to look at the current situation and say, 454 00:28:10.759 --> 00:28:12.319 all right, this may not be what I thought it was going to be 455 00:28:12.359 --> 00:28:17.960 about. How do I amplify my opportunities around this, whether it's learning or 456 00:28:18.039 --> 00:28:21.759 educating? You know, Gary d was the person who kept saying Tick Tock, 457 00:28:21.839 --> 00:28:25.319 Tick Tock, so really I'm indebted to him for getting me on there. 458 00:28:25.720 --> 00:28:30.839 But yeah, there's always ways to monetize. You just can't follow somebody 459 00:28:30.920 --> 00:28:33.799 else's lead because that person is not you. You can't take a person and 460 00:28:33.880 --> 00:28:37.240 try to go exactly the route with a did. You're not them. You've 461 00:28:37.279 --> 00:28:41.880 got to pave your own way and create your own path and find people like 462 00:28:41.960 --> 00:28:45.839 billy and I and others to get ideas from. But don't try to be 463 00:28:45.960 --> 00:28:48.200 somebody else, or else you over to attract the wrong person. It's like 464 00:28:48.279 --> 00:28:52.160 going it's like dating right, putting yourself on a dating APP and being like 465 00:28:52.359 --> 00:28:56.000 Oh, I'm fun loving and I love this and I love that, and 466 00:28:56.079 --> 00:28:59.599 then you're no, you don't and you've retracted the wrong guy. Yeah, 467 00:28:59.759 --> 00:29:02.960 right. So it's the same thing with building your audience for social like attract 468 00:29:03.079 --> 00:29:06.599 the people that you want to be in DMS with. I love this. 469 00:29:06.799 --> 00:29:10.039 I love that you know you're so focused, because I think a lot of 470 00:29:10.039 --> 00:29:11.759 people think like, Oh, you just go and Dick Talking, just dancing, 471 00:29:11.839 --> 00:29:15.240 you do all this, but you're really focused, like you have a 472 00:29:15.319 --> 00:29:18.000 plan. You're creating content for the people that you want to be a part 473 00:29:18.039 --> 00:29:22.400 of your community. And I harp on this all the time, like if 474 00:29:22.400 --> 00:29:26.519 you want a brand deal, you gotta go find the people that are valuable 475 00:29:26.559 --> 00:29:30.359 to the brands you want to work with and create this awesome community. It 476 00:29:30.440 --> 00:29:33.920 doesn't have to be huge, because we monetize with the vary small audience, 477 00:29:33.200 --> 00:29:37.000 but it's got to be pure and it's got to be the right people, 478 00:29:37.519 --> 00:29:40.559 because I often and maybe maybe have a different thought, but I think of 479 00:29:41.200 --> 00:29:44.279 what we do is content creators. When you're talking about Duc and donuts, 480 00:29:44.279 --> 00:29:47.319 when I'm talking about, you know, Academy Sports, Marine Warehouse Center, 481 00:29:47.720 --> 00:29:52.319 it's really it's really word of mouth marketing, which, from my knowledge, 482 00:29:52.359 --> 00:29:56.119 is still the most powerful type of marketing in the world. That's why ratings, 483 00:29:56.200 --> 00:29:59.839 reviews, stars on products makes, you know, make this big impact. 484 00:30:00.480 --> 00:30:03.200 Do you agree with that or you think it's something different? I mean, 485 00:30:03.319 --> 00:30:04.480 is it word of Mouth Marketing for you? Is a kind of how 486 00:30:04.519 --> 00:30:08.519 you feel about this? I think it's I think it's whatever you want to 487 00:30:08.559 --> 00:30:14.440 call it word of mouth marketing. I think it's we are in a influencer 488 00:30:14.680 --> 00:30:15.759 what's the term somebody used with me the other day and I was like, 489 00:30:15.799 --> 00:30:18.519 Oh, I'll start smarter that, I'll sound smarter if I start using that 490 00:30:18.680 --> 00:30:26.240 term. It was like a content economy, right, it was some big 491 00:30:26.440 --> 00:30:30.359 world that was like it just saying creator economy or something like that. Yes, 492 00:30:30.680 --> 00:30:34.559 yeah, creator economy. Yeah, it mean. I look at brands, 493 00:30:34.799 --> 00:30:40.000 because I've worked with a lot of brands and I've been approached by a 494 00:30:40.119 --> 00:30:44.519 lot of brands, and it is so wild that most of the people who 495 00:30:44.599 --> 00:30:49.960 don't understand this are the brands. This so many brands missing out on content 496 00:30:51.200 --> 00:30:55.960 because they can't. Well, we're paying this person for this, like what's 497 00:30:56.000 --> 00:30:59.880 the Roy it's not always like why did you? Brands used to go on 498 00:31:00.039 --> 00:31:03.200 radio repeating the name of their company if the name was on repeat. Right, 499 00:31:03.720 --> 00:31:07.839 the name was on repeat or the Jingle was on repeat. Nobody was 500 00:31:07.920 --> 00:31:14.559 buying something immediately. Now we all want instant gratification, including the CMO in 501 00:31:14.599 --> 00:31:17.240 the room who's like, Oh, I need to know if we spend threezero 502 00:31:17.839 --> 00:31:21.200 on this ad, what it's going to get us in return. Maybe nothing. 503 00:31:21.880 --> 00:31:23.200 But if you do it the right way, you're gone to up next 504 00:31:23.240 --> 00:31:27.319 time that person needs your service or your product. They're going to remember you. 505 00:31:29.160 --> 00:31:33.119 So it's like I'm I'm good at selling the emotional equation of things because 506 00:31:33.119 --> 00:31:37.119 I know that that works. So I don't know if that answer is a 507 00:31:37.200 --> 00:31:41.559 question, but emotional connectivity to a brand is what sells it in the end. 508 00:31:42.039 --> 00:31:45.000 Yeah, right, we're necessity because, I mean, you think as 509 00:31:45.160 --> 00:31:48.519 as you as a content creator, you're on Tick Tock, you're crushing it, 510 00:31:48.559 --> 00:31:51.400 you're on Instagram, you're crushing it, you're starting these other things, 511 00:31:51.599 --> 00:31:55.079 other projects, are going to crush it, but you're showing up every single 512 00:31:55.200 --> 00:31:57.720 day in the most intimate thing that everyone carries around their whole entire life, 513 00:31:57.759 --> 00:32:00.680 which is their phone. I mean, you think you take people's families away, 514 00:32:00.720 --> 00:32:02.759 that be okay. You take their phone away, they're going to crumble. 515 00:32:04.200 --> 00:32:07.680 And so you're there, you're you're relating to them, you've you know, 516 00:32:07.759 --> 00:32:10.319 there's some people in your community, in your audience that if you just 517 00:32:10.519 --> 00:32:15.400 randomly walked in their house right now, they'd be super comfortable and would get 518 00:32:15.400 --> 00:32:17.319 you a coffee and sit there and let you talk to them and that's the 519 00:32:17.480 --> 00:32:21.559 power that I feel. Like at us as creators. You know, you 520 00:32:21.640 --> 00:32:25.279 call influencer whatever you want, but we're building these communities and people trust us, 521 00:32:25.759 --> 00:32:29.480 and so that is the value and that's what I always pitched. These 522 00:32:29.519 --> 00:32:31.640 sponsors are like, well, yeah, CPM rates a little high, don't 523 00:32:31.640 --> 00:32:35.559 you think? I'm like, yeah, but the value of my audience is 524 00:32:35.640 --> 00:32:37.319 much higher than a CPM, right. That's why I'm not charging your CPM. 525 00:32:37.440 --> 00:32:42.200 Right, I'm charging you way more because the value that my audience brings 526 00:32:42.279 --> 00:32:45.640 is way different. So I think it is a powerful position for us as 527 00:32:45.680 --> 00:32:50.960 content creators, but also a great responsibility to make those brands match up super 528 00:32:51.079 --> 00:32:52.720 well. So that would be that would be my last question for you and 529 00:32:52.720 --> 00:32:55.960 then I'm going to open up for a little Qa from clubhouse and from Bull 530 00:32:57.039 --> 00:33:01.039 Horn. But what how do you you get all these brands into your inbox? 531 00:33:01.519 --> 00:33:05.279 How do you sign for throm? Like, who do you decide gets 532 00:33:05.359 --> 00:33:10.880 picked up and who doesn't? If they are saying hey, will send you 533 00:33:12.000 --> 00:33:15.720 something and we want you to post a thirty two video for I'm like, 534 00:33:15.839 --> 00:33:21.279 Whoa Nice to meet you. Can we date first, because if I haven't 535 00:33:21.359 --> 00:33:23.119 reached out to you and I don't know your product. What I'd rather have 536 00:33:23.319 --> 00:33:28.519 them say is, Hey, listen, we love your content, not a 537 00:33:28.599 --> 00:33:31.279 cut and paste job. We love your content because we saw the video of 538 00:33:31.359 --> 00:33:36.559 you with the backpack and we love your approach. We would love for you 539 00:33:36.680 --> 00:33:38.640 to do something similar with us. But can we send you a product see 540 00:33:38.680 --> 00:33:43.599 how you like it? That would be an amazing first date. God right. 541 00:33:44.160 --> 00:33:47.319 So I like to be wooed. I mean, listen, this is 542 00:33:47.400 --> 00:33:51.599 my billboard, this is my life, this is my time away from my 543 00:33:51.720 --> 00:33:53.599 kids. Is Put into what I'm putting out there to my audience. You 544 00:33:53.680 --> 00:33:58.960 don't get to just get a sign on, you know, highway ninety five 545 00:33:59.799 --> 00:34:02.240 because you like the Creator. You got to like pay to have space there. 546 00:34:02.640 --> 00:34:07.200 So I like to think of my my page, as my billboard. 547 00:34:07.359 --> 00:34:08.840 You don't get it for free and if you're going to get it, it 548 00:34:08.880 --> 00:34:13.880 means I'm truly using you in my home as a product or as a service. 549 00:34:14.039 --> 00:34:16.480 So how do I sift through? I pretty much know if they've done 550 00:34:16.480 --> 00:34:20.880 a cutton paste job or they're just talking to everybody like that, right, 551 00:34:21.280 --> 00:34:23.639 like the oneliners that the guy will throw at you like Oh, you're pretty, 552 00:34:23.639 --> 00:34:28.280 I like that color on your all right, you don't even know my 553 00:34:28.400 --> 00:34:34.280 product. Or Oh, we love that. You're so you're so body self, 554 00:34:34.480 --> 00:34:37.559 body conscious, and I'm like, when have I ever talked about my 555 00:34:37.599 --> 00:34:40.119 body? No, you're doing it's a Lee. But if they come and 556 00:34:40.199 --> 00:34:43.800 they say, Hey, listen, this is a post of yours that we 557 00:34:43.920 --> 00:34:46.199 loved. Here's what we think your audience will relate to. Can we send 558 00:34:46.239 --> 00:34:50.840 you something or how to your terms work? Then yeah, let's have the 559 00:34:50.880 --> 00:34:53.239 conversation. Yeah, that's awesome. And now is it the same on the 560 00:34:53.280 --> 00:34:58.280 flip side? Are you when you reach out to brands? What's your what's 561 00:34:58.320 --> 00:35:01.320 your strategy there? If you don't care to share? If share, if 562 00:35:01.400 --> 00:35:05.519 that's behind the locked door somewhere that we need to pay for, no problem. 563 00:35:05.679 --> 00:35:09.159 But nothing. Nothing is behind the locked door. I want this room 564 00:35:09.280 --> 00:35:13.599 for everybody here. So what I typically do? I'm like Queen of audio 565 00:35:13.679 --> 00:35:17.519 message on Instagram. I think that's how you and I chatted to so I'll 566 00:35:17.559 --> 00:35:21.119 leave an audio message. I'll be like hey, I'm a mom influencer, 567 00:35:21.519 --> 00:35:23.599 you know, and I'll laugh at myself. I'll be like that term cracks 568 00:35:23.679 --> 00:35:27.639 me up. But here's what I saw. Here's right. Think you'd be 569 00:35:27.679 --> 00:35:30.239 a great fit. Here's what my consumers asked me about a lot and I 570 00:35:30.280 --> 00:35:35.480 would love to see if this opportunity to engage, and usually they'll respond with 571 00:35:35.719 --> 00:35:40.239 absolutely where can we send you product? or here's the right email address to 572 00:35:42.239 --> 00:35:45.039 send your media kit and all that stuff too, and I just kind of 573 00:35:45.119 --> 00:35:47.559 take it from there. But I always start on DM and if I really 574 00:35:47.639 --> 00:35:52.480 want something and I can't get the answers on INSTAGRAM DM I go to Linkedin. 575 00:35:53.719 --> 00:35:59.000 You can always find somebody on the marketing team and Linkedin to listen and 576 00:35:59.119 --> 00:36:01.239 listen. I don't want to I don't want to dangle any false carrots. 577 00:36:02.280 --> 00:36:06.760 I get listened to now because they look at my following and they're like, 578 00:36:06.840 --> 00:36:10.360 she must know what she's doing. So there is something psychologically to be said 579 00:36:10.400 --> 00:36:15.199 about the person with the following gets the attention they do. It's just the 580 00:36:15.239 --> 00:36:19.800 world we live in. Yeah, so that's the hard thing to hear, 581 00:36:19.840 --> 00:36:23.400 maybe for people who can't attain to that one million in up yet there's got 582 00:36:23.480 --> 00:36:29.480 to be smaller, smaller steps. Yeah, absolutely. Well, I love 583 00:36:29.679 --> 00:36:32.440 I love that and I'm sure I could ask you questions for the next twenty 584 00:36:32.519 --> 00:36:36.199 hours, but I'm gonna I'm going to open it up to anybody over on 585 00:36:36.280 --> 00:36:39.840 bullhorn or anybody over on clubhouse. If you have any questions, feel free 586 00:36:39.840 --> 00:36:44.000 to drop them in the chat. If you're on clubhouse, we're on both. 587 00:36:44.360 --> 00:36:46.320 No, let me see, on Bullhorn. Let me make sure call 588 00:36:46.480 --> 00:36:51.519 in is on. You feel free to call in or ask your question in 589 00:36:51.599 --> 00:36:54.880 the questions box. They're and then also over here on clubhouse, will free 590 00:36:54.880 --> 00:36:59.000 to raise your hand. Will do just a few minutes here of Q and 591 00:36:59.159 --> 00:37:02.280 a. So I got a couple of questions. Oh, actually, questions 592 00:37:02.280 --> 00:37:07.360 are firing off over here in bullhorn, so we'll kind of go through them 593 00:37:07.639 --> 00:37:09.599 one by one here, Nikki, if that's good with you. All right, 594 00:37:09.639 --> 00:37:14.679 I like this, my favorite part. Let's see. So Sam wants 595 00:37:14.719 --> 00:37:16.559 to know of rum bullhorn. What's the first video I shouldn't make on Tick 596 00:37:16.639 --> 00:37:24.000 Tock. I would need to know what Sam's about, what Sam's thing right? 597 00:37:24.119 --> 00:37:28.800 So let me let me just if he or she can answer that. 598 00:37:30.519 --> 00:37:32.679 Ask and see if they bust out an answer. But I'll just say if 599 00:37:32.960 --> 00:37:38.280 you make the best French Press Coffee, I don't know how to make French 600 00:37:38.320 --> 00:37:42.960 press coffee. I would love to learn how to make fresh press coffee. 601 00:37:43.199 --> 00:37:45.559 But I would need to see somebody who knows what they're doing and makes the 602 00:37:45.639 --> 00:37:50.559 best and they could dummy it down. So I would say what you know, 603 00:37:50.960 --> 00:37:52.760 assume that no one else knows. That's where we think like, Oh, 604 00:37:52.800 --> 00:37:57.400 who will care, because this is like so easy for me, but 605 00:37:57.599 --> 00:38:00.159 most people don't know. So dummy it down. I'm like the dumb girl's 606 00:38:00.159 --> 00:38:04.440 guide to like motherhood. That's why people like me, because I dumb it 607 00:38:04.800 --> 00:38:08.039 way down. So I would say to Sam, what is it that you're 608 00:38:08.079 --> 00:38:12.239 good at? Are you going to inform us on are you going to entertain 609 00:38:12.400 --> 00:38:15.760 us? Are you going to educate? Like educate us right, what are 610 00:38:15.760 --> 00:38:17.119 the things you're going to do? And then how do you dump it down 611 00:38:17.159 --> 00:38:20.159 so that your first video is, Hey, if you don't know how to 612 00:38:20.199 --> 00:38:22.719 make fresh press coffee and you want to learn, here's the easiest hit it 613 00:38:22.840 --> 00:38:25.960 or make it. I'm in. I'm going to try to make French press 614 00:38:25.960 --> 00:38:30.320 coffee. Yeah, I love it. I will be Duncan, Duncan press 615 00:38:30.480 --> 00:38:36.000 right, I could drink yeah, that's that's great advice. I think like, 616 00:38:36.239 --> 00:38:37.679 like you said this whole time, I lean into yourself, leaning into 617 00:38:37.719 --> 00:38:40.559 what you're good at, leaning into low you know what you love and kind 618 00:38:40.559 --> 00:38:44.239 of focus and even if you change it, you not think a lot of 619 00:38:44.280 --> 00:38:47.559 content creator something like Oh, I'm gonna sort out as the podcast about podcasters. 620 00:38:49.000 --> 00:38:51.599 Well, I've done a lot of stuff since that podcast, you know, 621 00:38:51.760 --> 00:38:53.679 and I think you can evolve as a creator and do different projects and 622 00:38:53.760 --> 00:38:57.599 that thing. So love that advice. All right. We got nick over 623 00:38:57.760 --> 00:39:00.920 on on Bullhorn as well. Says, do you think that any brand can 624 00:39:01.079 --> 00:39:07.679 leverage ticktock or are there any examples of brands that you think would not benefit 625 00:39:07.840 --> 00:39:13.880 from having a brand account? I love that question and billy chime in too. 626 00:39:14.320 --> 00:39:17.039 I have consulted for brands who were dying to figure out how to ticktock 627 00:39:17.199 --> 00:39:22.079 and I straight up said to many of those brands you're not meant to have 628 00:39:22.199 --> 00:39:25.400 a page on ticktock it. You're you're just not right. So take a 629 00:39:25.679 --> 00:39:30.199 silicone ring brand. Silicone rings that I wear. Okay, these are for 630 00:39:30.320 --> 00:39:35.559 me for fashion. Some people wear them for for their wedding band. I 631 00:39:35.639 --> 00:39:38.199 don't think they need a ticktock page of their own, but I do think 632 00:39:38.280 --> 00:39:43.519 they need to white list some ads with some of their favorite content creators and 633 00:39:43.679 --> 00:39:49.480 let those content creators do their own spin on the branding message. So if 634 00:39:49.559 --> 00:39:57.199 there's a comedian who's got a mad female following me, let me do what 635 00:39:57.360 --> 00:40:02.280 I know my audience will resonate with. So brands need to take away the 636 00:40:02.400 --> 00:40:07.079 control that they want so badly. Of It must say this and it must 637 00:40:07.079 --> 00:40:09.400 say this and it must do this. No, because those don't always work. 638 00:40:09.760 --> 00:40:14.079 If you're going to give it to an influencer to market your product, 639 00:40:14.320 --> 00:40:16.400 let them do what they do best for their audience and I promise you it 640 00:40:16.440 --> 00:40:20.480 will pay off. Love it. Yeah, no, I love it. 641 00:40:20.519 --> 00:40:22.679 I think that's a huge you know, like you kind of said earlier, 642 00:40:22.719 --> 00:40:27.480 like some brands get it, some brands don't, and you're not always going 643 00:40:27.519 --> 00:40:30.880 to be in control, but you're probably find your pure a messaging to the 644 00:40:30.920 --> 00:40:34.360 people who use, use and love your product anyway. So, yeah, 645 00:40:34.480 --> 00:40:37.719 I also have a silicon ring. Love Mine, by the way. Any 646 00:40:37.800 --> 00:40:39.079 brands out there who want to be a part of the show, I can 647 00:40:39.119 --> 00:40:43.280 show it every time. Now I'm gonna, I'm gonna give you, I'm 648 00:40:43.320 --> 00:40:45.880 going to look you up, I'm gonna. You know, we're gonna make 649 00:40:45.880 --> 00:40:49.679 a bread of deal. Let's go. Oh Man, I have so many 650 00:40:49.719 --> 00:40:52.280 people Nikki, that I think would you would benefit you to know that are 651 00:40:52.360 --> 00:40:55.920 in the space, that are helping content creators, because you're a wealth of 652 00:40:57.039 --> 00:40:59.760 knowledge. And I'm going to end this. I was going to ask you 653 00:40:59.840 --> 00:41:01.760 three random questions. By've ask you so many random questions, but I got 654 00:41:01.840 --> 00:41:06.559 one more and this is going to be my last one. You've talked about 655 00:41:06.719 --> 00:41:09.519 being funny, being comedic, being a count you know, comedian. Is 656 00:41:09.599 --> 00:41:15.280 there anywhere in your future goals or vision board where you are standing on stage 657 00:41:15.360 --> 00:41:21.559 performing in front of crowds of people like as a as a comic? So 658 00:41:21.920 --> 00:41:25.280 I love that. It's not comic, but I am. I do see 659 00:41:25.360 --> 00:41:30.599 myself on stage. I always have. I was that girl who would see 660 00:41:30.679 --> 00:41:35.800 somebody public speak or make an impact speech and I always knew that it was 661 00:41:35.840 --> 00:41:37.800 going to be me. So I think that somewhere ahead for me, I 662 00:41:38.039 --> 00:41:42.639 might comedy will of course come somewhere into the mix. It will just be 663 00:41:42.760 --> 00:41:45.960 present everywhere I go, but it won't be for stand up comedy or anything 664 00:41:46.079 --> 00:41:50.400 like that. will be something much more empowering. Just don't know what it 665 00:41:50.480 --> 00:41:52.119 is yet, but I'm gonna let the universe do it's thaying. Yeah, 666 00:41:52.400 --> 00:41:54.679 I love it. I love it. Thank you so much for being on 667 00:41:54.719 --> 00:41:59.679 the show. Is there anything that I didn't you know, ask you or 668 00:42:00.000 --> 00:42:02.960 gide you to answer that you want to share? No, I just think 669 00:42:04.079 --> 00:42:06.320 you know. If anybody's got more questions for me, hit me up. 670 00:42:06.400 --> 00:42:09.079 I love that we met on clubhouse. I think there's opportunity to connect. 671 00:42:09.119 --> 00:42:13.440 I'm really good on instagram. DM If that. If there's anything I didn't 672 00:42:13.440 --> 00:42:17.000 answer, it's Nicki, Murrie ink, and then I would say just billy, 673 00:42:17.079 --> 00:42:21.239 let's try to do this again, let's do some stuff together. Yeah, 674 00:42:21.320 --> 00:42:22.400 this we can help a lot of people. Yeah, this has been 675 00:42:22.440 --> 00:42:25.239 a lot of fun. I enjoy it. So it was so random, 676 00:42:25.320 --> 00:42:29.840 out of the blue, but so much fun. And then also those links, 677 00:42:29.920 --> 00:42:34.800 guys, are in the notes. If you're on facebook or youtube or 678 00:42:35.239 --> 00:42:37.760 maybe twitch, I don't know. Somewhere there's links. I put a list 679 00:42:37.840 --> 00:42:39.239 of links. Your link is in there, your link tree, so people 680 00:42:39.239 --> 00:42:44.239 can go learn more about you and follow you around and learn from you. 681 00:42:44.400 --> 00:42:47.880 Success leaves clue. So if you're not following Nikki and you want to figure 682 00:42:47.960 --> 00:42:52.039 out what is she doing, go follow her, go figure it out. 683 00:42:52.119 --> 00:42:53.840 Be Yourself, but you can still learn tips and tricks along the way, 684 00:42:53.920 --> 00:42:58.239 because that's what I do. I just fall around people that I inspire to 685 00:42:58.280 --> 00:43:00.760 be, you know, getting the same result. I love that you. 686 00:43:00.000 --> 00:43:02.800 I love that you said success leaves clues. It's one of my favorite quotes. 687 00:43:02.880 --> 00:43:06.760 It is so true. So I would have said WHO quoted it, 688 00:43:06.840 --> 00:43:08.559 but I don't know. I just stole it and used it. I don't 689 00:43:08.599 --> 00:43:12.679 know who. I've done that to him. Yeah. Well, Nikki, 690 00:43:12.920 --> 00:43:15.760 really appreciate you and we're definitely going to be doing some more stuff and have 691 00:43:15.880 --> 00:43:17.760 you back on the show and who knows, we'll chat offline so what we 692 00:43:17.800 --> 00:43:21.840 can come up with. Thank you so much. Awesome. All right. 693 00:43:22.679 --> 00:43:24.960 All right, guys, that is it over here at creating daily. Once 694 00:43:25.000 --> 00:43:29.519 again, if you need to know how to follow Nikki or where to find 695 00:43:29.559 --> 00:43:31.360 her stuff out, there's probably some links around you. If not, you 696 00:43:31.480 --> 00:43:35.800 can reach out to me or reach out to her and go follow her on 697 00:43:35.960 --> 00:43:38.719 Tick Tock as well. It's Nikki unplugged there on tick tock if you want 698 00:43:38.760 --> 00:43:43.079 to see what she's doing and check her out. And once again, tomorrow 699 00:43:43.119 --> 00:43:45.960 we're going to be back with my friend Brent Basham of one sheet pro which 700 00:43:46.079 --> 00:43:52.000 was the sponsor of the segment earlier today, two PM Eastern Times of market 701 00:43:52.079 --> 00:43:55.000 calendar. Come back. If your Creator, this is going to be a 702 00:43:55.079 --> 00:43:59.880 tool that you need in your tool bag so you can show up more professionally 703 00:43:59.880 --> 00:44:02.480 and get booked and build your audience and grow your grow your community. So 704 00:44:02.559 --> 00:44:06.360 that is it for now. We appreciate all of you guys. Tune in 705 00:44:06.559 --> 00:44:08.920 and subscribe, like, follow, do all that fun stuff and let's know 706 00:44:08.960 --> 00:44:12.199 what you think about the show. All right, we'll talk to soon