Transcript
WEBVTT
1
00:00:02.759 --> 00:00:07.879
Now here's something we hope you really
like. You're listening to creating daily.
2
00:00:08.160 --> 00:00:11.480
There's something wrong with you. You
know that because you and I are like
3
00:00:11.519 --> 00:00:15.199
a mullet. It is the is
the business. So he's the front part
4
00:00:15.199 --> 00:00:18.160
of the haircut and then I'm the
party in the back. I think they're
5
00:00:18.239 --> 00:00:24.879
hilarious. Speaks to me. It's
like he's saying what I'm thinking. What
6
00:00:25.039 --> 00:00:28.679
is going on? Everybody? Welcome
to another episode of creating daily. I'm
7
00:00:28.719 --> 00:00:31.320
your host, Billy Thorpe. In
on today's episode we're going to be talking
8
00:00:31.320 --> 00:00:35.759
about some podcasts, monetization and really
just want to share with you how you
9
00:00:35.799 --> 00:00:41.200
can stack your monostition opportunities. I
hear a lot of people just say,
10
00:00:41.200 --> 00:00:46.159
Oh, it's this or that.
In my experience I've been able to stack
11
00:00:46.280 --> 00:00:49.200
multiple streams of revenues. I want
to talk about that, but before I
12
00:00:49.240 --> 00:00:53.039
do, it's always when to welcome
everyone in. It's joining me on club
13
00:00:53.119 --> 00:00:57.960
house. I got twitter going,
twitter live, I got linkedin live,
14
00:00:58.039 --> 00:01:03.439
Youtube live, facebook live, and
I couldn't get bullhorn up and run and
15
00:01:03.479 --> 00:01:07.079
don't know what's going on there,
but anyway, really appreciate everyone joining me.
16
00:01:07.200 --> 00:01:11.879
is going to have an exciting week
lined up. Got Several guests.
17
00:01:11.959 --> 00:01:17.879
Got Aaron Makado joining me tomorrow to
talk about how to overcome that creative mental
18
00:01:17.879 --> 00:01:19.959
block when you're, you know,
podcasting, you doing that kind of stuff.
19
00:01:21.040 --> 00:01:23.519
So and then I have several other
shows. Can go check out my
20
00:01:23.519 --> 00:01:26.920
instagram to learn more about that.
All right, but before we get into
21
00:01:27.000 --> 00:01:30.840
it, I want to do a
little creator high like Creator highlights, no
22
00:01:32.040 --> 00:01:38.680
cooking necessary and now assembly required.
It's got to be fuck all right.
23
00:01:38.760 --> 00:01:42.439
Today's creator highlight is brought to you
by my friends over at one sheet pro.
24
00:01:42.200 --> 00:01:46.599
So get booked on more interviews with
one sheet pro and you can trash
25
00:01:46.640 --> 00:01:49.319
it ALD boring PDF. So if
you want to expand your audience, this
26
00:01:49.480 --> 00:01:55.239
is one of the ways to do
that, is to go check out one
27
00:01:55.319 --> 00:02:00.920
sheet pro and get signed up for
with your it's basically like a digital one
28
00:02:00.920 --> 00:02:04.680
sheet that you can put together,
you can quickly change it out, you
29
00:02:04.680 --> 00:02:07.120
can do all that stuff. But
one thing that they have, I don't
30
00:02:07.120 --> 00:02:08.439
know if they've officially announced it,
but I know that it was announced in
31
00:02:08.439 --> 00:02:14.080
a facebook group that they have launched
an auto affiliate program. So now when
32
00:02:14.120 --> 00:02:17.199
you sign up for it, you
have your Creator profile you share it out
33
00:02:17.360 --> 00:02:21.759
to the world, people click on
it. If they happen to click on
34
00:02:21.840 --> 00:02:25.919
the one sheet logo on the bottom
of your page and they sign up for
35
00:02:25.960 --> 00:02:30.400
like a pro version, then you
get a commission on it. Now I'm
36
00:02:30.439 --> 00:02:32.000
not sure what the commission rate is, but we're going to be talking a
37
00:02:32.039 --> 00:02:38.680
little bit about affiliate marketing today,
so that is exciting and you do need
38
00:02:38.719 --> 00:02:42.280
to sign up for it if you
haven't get a sign up for their actual
39
00:02:42.319 --> 00:02:46.800
program their affiliate program they're super easy. Took me like, I don't know,
40
00:02:46.919 --> 00:02:49.960
probably like a couple of minutes to
do that or whatever. And then
41
00:02:50.000 --> 00:02:52.840
also, the more you share your
profile, the more it bumps you up
42
00:02:52.840 --> 00:02:55.719
in their Algorithm, in their expert
directory, which is another really cool part
43
00:02:55.759 --> 00:03:00.280
about it. Last time I checked
them still number one. So if you
44
00:03:00.319 --> 00:03:04.680
can beat me, please do.
O't share your profile. Let's see what
45
00:03:04.719 --> 00:03:09.280
happens. But as a creator highlight, this is really highlighting multiple creators.
46
00:03:09.599 --> 00:03:15.319
I just wanted to be a part
of announcing the podfest Expo. If you
47
00:03:15.360 --> 00:03:16.960
guys haven't heard about that, you
should definitely check it out. It's going
48
00:03:17.000 --> 00:03:22.159
to be an Orlando Florida this year
may twenty six to the twenty nine and
49
00:03:22.240 --> 00:03:25.240
I have several Creator Friends of mine
that are going to be a part of
50
00:03:25.280 --> 00:03:29.639
that event, both the video or
both the audio, and then also they
51
00:03:29.639 --> 00:03:31.039
have a video side, which I'll
show you in just a second if you're
52
00:03:31.039 --> 00:03:36.199
watching the screen. But I got
friends like Katie Brinkley. She's hosting a
53
00:03:36.280 --> 00:03:38.919
social audio panel. Get my friend
Chris Giles give me speaking in the video
54
00:03:39.000 --> 00:03:44.800
portion. Chris and Jim of Dil
casters over on Amazon, Monty Weaver,
55
00:03:44.960 --> 00:03:47.520
Dan currier, producer, Jimmy,
one of our own here in the clubhouse
56
00:03:47.560 --> 00:03:52.639
world that we hang out with so
much, is actually one of the cohost
57
00:03:52.759 --> 00:03:54.919
of the PODFEST podcast, so she's
going to be a part of that event
58
00:03:55.000 --> 00:04:00.719
as well. And then also they
have vidfest, which is what most of
59
00:04:00.800 --> 00:04:02.800
the creators I just mentioned, because
I know a lot of video creators are
60
00:04:02.840 --> 00:04:05.560
going to be a part of that
this year's well. So both of those
61
00:04:05.560 --> 00:04:11.680
events are happening in Orlando may twenty
six to the twenty nine. And before
62
00:04:11.719 --> 00:04:15.479
you ask, Nope, I'm not
going to be there because I'm moving back
63
00:04:15.520 --> 00:04:19.600
to the states that week. So
what's up? Let's go super excited.
64
00:04:19.720 --> 00:04:24.040
Don't have anything here. We go, maybe a maybe a, maybe an
65
00:04:24.040 --> 00:04:29.360
a Plod a cheer because I'm moving
back to North Carolina. I'm super excited
66
00:04:29.759 --> 00:04:31.000
a about that. So unfortunately I'm
not going to be able to be at
67
00:04:31.040 --> 00:04:34.720
that event. But if you want
to level up your audio, your video,
68
00:04:34.920 --> 00:04:39.839
your podcast in general, that is
a great event. Podcast Expo,
69
00:04:40.000 --> 00:04:44.639
and then vidfest x vote or podfest
and vidfest. There we go, I'll
70
00:04:44.639 --> 00:04:48.360
get them right. So you can
go check those out. VIDFEST XPOCOM or
71
00:04:48.360 --> 00:04:56.160
podfest xpocom. So that is awesome
way to to grow your community, but
72
00:04:56.439 --> 00:04:59.839
in the creative space, and then
also get some ideas, get some fresh
73
00:04:59.920 --> 00:05:03.000
ideas, meet some people. Finally, some in person events are coming back.
74
00:05:03.079 --> 00:05:09.600
I know podcast movement just ended this
past weekend, so I wasn't there,
75
00:05:09.639 --> 00:05:12.040
but I was watching some live streams
that were happening from some of the
76
00:05:12.079 --> 00:05:17.759
companies that I am doing some collaboration
stuff with. So let's jump into a
77
00:05:17.800 --> 00:05:21.879
few different ways to monetize your podcast. And I don't have a guest on
78
00:05:21.920 --> 00:05:27.120
the show today. My goal with
the creating daily shows to have about three
79
00:05:27.120 --> 00:05:30.040
to four guests per week and then
maybe do one to two solo episodes or
80
00:05:30.079 --> 00:05:35.160
maybe a cohosted spot as well.
Last week ATS and meadows on. Maybe
81
00:05:35.160 --> 00:05:39.040
he'll come back, maybe he won't. Maybe scared him off, push him
82
00:05:39.040 --> 00:05:42.720
around a little bit too much,
but anyway. So, yeah, there
83
00:05:42.759 --> 00:05:45.199
you go. So a lot of
exciting things happening. Oh, I forget
84
00:05:45.279 --> 00:05:48.399
to mention, by the way,
I forget to mention some news, which
85
00:05:48.519 --> 00:05:51.199
maybe I'll just maybe just do it
me. I'll just hit the news to
86
00:05:51.360 --> 00:05:57.800
thing. That the little news to
me. Here we go. That's news
87
00:05:57.839 --> 00:06:01.240
to me. Creating daily. E. All right, this really isn't any
88
00:06:01.240 --> 00:06:04.600
creator news. This is just what
everyone in the whole entire world is talking
89
00:06:04.639 --> 00:06:10.839
about. Is and if I had
to like highlight a creator that took one
90
00:06:10.879 --> 00:06:14.920
to the face last night at the
Oscars, my Gosh, poor guy,
91
00:06:14.920 --> 00:06:17.920
poor Chris Rock, poor will smith
or everybody that was involved, because that
92
00:06:17.959 --> 00:06:20.560
was a disaster. However, I
did take advantage of it and if you're
93
00:06:20.600 --> 00:06:25.279
watching this shit, watching this video, you'll see that I used it to
94
00:06:25.319 --> 00:06:28.639
my advantage. Oh well, billy, too soon. But no, if
95
00:06:28.680 --> 00:06:34.839
your sponsorship outreach is going like that
little episode between Chris Rock and in Will
96
00:06:34.879 --> 00:06:39.759
Smith, and you were Chris Rock
and you're getting smacked around by the potential
97
00:06:39.800 --> 00:06:42.879
sponsor as you're reaching out to him. I want you to reach out to
98
00:06:42.879 --> 00:06:45.519
me, hit me in the DM's. This is what I do outside of
99
00:06:45.560 --> 00:06:50.519
creating daily is I help content creators
monetize their podcast, primarily through sponsorship,
100
00:06:50.519 --> 00:06:54.839
other ways as well, as we're
going to talk about today. But to
101
00:06:54.839 --> 00:06:58.720
make this little meme, everybody's doing
it whatever. Wouldn't, I would be
102
00:06:58.879 --> 00:07:00.839
lying to myself. I would not
be me if I did not make this
103
00:07:00.879 --> 00:07:03.800
meme. You continue on with life, all right, before we jump into
104
00:07:03.839 --> 00:07:09.519
the content, let's see. We'll
see who is in the chat and if
105
00:07:09.560 --> 00:07:12.360
no one's chatting on club house.
Oh they're all quiet over there, but
106
00:07:12.399 --> 00:07:15.879
over here we got James Scott on
facebook saying hello. What's up, James,
107
00:07:15.920 --> 00:07:18.439
good to see him, a man
always good to see. I hope
108
00:07:18.439 --> 00:07:21.399
your family's doing good. Have everybody's
feeling better? I know you guys were
109
00:07:21.480 --> 00:07:25.439
kind UN of the weather there for
a minute. Said millow says one sheet
110
00:07:25.439 --> 00:07:30.079
pro is great. Brent bashing the
cofounder of one she pro still says I
111
00:07:30.120 --> 00:07:34.000
am number one over on one sheet
bro. I'm super excited about that.
112
00:07:34.160 --> 00:07:38.399
So if you if you want to
beat me. And what's up with that
113
00:07:38.439 --> 00:07:41.879
little face, Brent? What's up
with that little little face with the with
114
00:07:41.959 --> 00:07:46.000
the mouth not straight line. What
does that mean? You should be happy.
115
00:07:46.040 --> 00:07:50.560
I'm out here, out sharing everybody
on a one sheheet world in and
116
00:07:50.800 --> 00:07:55.839
said, said he's not scared bringing
on all right. Said, all right,
117
00:07:56.040 --> 00:07:58.600
fine, I'll bring it on.
Well, Havn't back on. He's
118
00:07:58.639 --> 00:08:01.800
busy. He's busy with his real
friends. I'm hanging out with my Internet
119
00:08:01.879 --> 00:08:07.319
friends, my community, my only
friends, maybe, and it was only
120
00:08:07.319 --> 00:08:09.399
friends, not anyway. All right, all right, let's go on.
121
00:08:09.480 --> 00:08:11.920
Let's move on, for I start
making some more bad jokes, but appreciate
122
00:08:11.959 --> 00:08:16.319
everybody joining me. Now let's talk
about how to stack monetization for your podcast.
123
00:08:16.360 --> 00:08:20.040
Now that's going to work for podcasting. Co Work for a live streaming.
124
00:08:20.079 --> 00:08:22.240
This Co work for your instagram account
and score work for your Tick Tock.
125
00:08:22.240 --> 00:08:26.399
This can work for a lot of
different things. But I want you
126
00:08:26.519 --> 00:08:31.560
to not just be one way,
one thought, one we know, one
127
00:08:31.600 --> 00:08:33.480
track of mind about it, because
if you do, you could leave money
128
00:08:33.600 --> 00:08:37.039
on the table. So there's a
several different ways that you can do this
129
00:08:37.519 --> 00:08:43.080
in I would recommend that you start
with one way. So this is what
130
00:08:43.159 --> 00:08:52.679
you know in my monetization journey is
I have started with one monetization strategy or
131
00:08:52.679 --> 00:08:58.200
one monetization, you know stream,
and then worked my way into other things
132
00:08:58.240 --> 00:09:01.720
as they come. Now I went
with in my fishing podcast. I went
133
00:09:01.759 --> 00:09:05.600
with sponsorships first because I felt the
most confident in that. It was the
134
00:09:05.639 --> 00:09:09.559
best return on on my investment of
time and energy. And I have a
135
00:09:09.600 --> 00:09:13.240
cohost. So it was like,
dude, we'd have to do a lot
136
00:09:13.279 --> 00:09:16.519
of affiliate stuff to make any money. So I started with sponsors what I
137
00:09:16.600 --> 00:09:20.120
do that Solo? No, like
this show, for instance. I'm starting
138
00:09:20.159 --> 00:09:24.360
out with affiliate relationships. I'm an
affiliate account with my one sheet right.
139
00:09:24.399 --> 00:09:28.360
So people go to my one sheet, one sheet dot pro Billy Thorpe,
140
00:09:28.360 --> 00:09:31.039
and then you go to on the
bottom, you click on it, you
141
00:09:31.039 --> 00:09:33.919
get a free account. You decide, Hey, I want to I want
142
00:09:33.919 --> 00:09:37.399
to get the upgrade account. You
upgrade it. I make a small percentage
143
00:09:37.440 --> 00:09:39.919
of that commission. So that is
how affiliate works. So if I was
144
00:09:39.919 --> 00:09:43.960
going to do it again, I
would probably start out with all the products
145
00:09:43.039 --> 00:09:48.080
and services that I love, no, trust, all those things and set
146
00:09:48.159 --> 00:09:54.159
up affiliate relationships first. This is
one of the easiest lowhanging fruits that you
147
00:09:54.200 --> 00:09:58.879
can possibly do today. Every single
person that is listening to this video or
148
00:09:58.879 --> 00:10:05.039
watching this listening or watching can literally
go set up an affiliate account today.
149
00:10:05.200 --> 00:10:07.279
You can go set up with Amazon, you can set up one with brands
150
00:10:07.279 --> 00:10:11.879
that you use, products, services. Think about what really fits your niche.
151
00:10:13.240 --> 00:10:16.480
You can talk about them on your
show. Spoiler alert. One sheet
152
00:10:16.480 --> 00:10:22.399
didn't pay me anything for them to
be the sponsor spot of the Creator highlight.
153
00:10:22.440 --> 00:10:26.559
I know if people click on that
and I shared enough and they buy,
154
00:10:26.600 --> 00:10:28.519
I'm going to get a commission off
of it. So right now in
155
00:10:28.559 --> 00:10:33.320
their business they're not sponsoring anybody show. I'd ask them, Hey, you
156
00:10:33.320 --> 00:10:37.759
got any money? I would love
to have some money, but they're like
157
00:10:37.799 --> 00:10:39.159
no, dude, we're you know, we're getting started with ramping this thing
158
00:10:39.200 --> 00:10:43.480
up, but we'll put it affiliate
program together. This is what happened.
159
00:10:43.720 --> 00:10:46.240
This is awesome, this is great
and I can still get rewarded for sharing
160
00:10:46.320 --> 00:10:52.600
the information. So go make a
list of products, services, whatever that
161
00:10:52.720 --> 00:10:56.679
serve your niche and just keep a
list of these and put them on your
162
00:10:56.679 --> 00:11:01.279
website. I have mine. If
you go to creating daily dot live.
163
00:11:01.320 --> 00:11:05.159
I have like gear and software recommendations, or maybe two recommendations tab if you
164
00:11:05.159 --> 00:11:07.960
click on there, you're going to
see my one sheet, you're going to
165
00:11:07.960 --> 00:11:11.000
see Ecam live, you're going to
see my Amazon store, you're going to
166
00:11:11.039 --> 00:11:15.759
see a lot of different affiliate relationships. Pod Page, for instance, the
167
00:11:15.799 --> 00:11:18.919
website builder I used to build my
website and five minutes. Anytime I create
168
00:11:20.000 --> 00:11:24.279
a podcast, I literally have a
website within five minutes of having the RSS
169
00:11:24.279 --> 00:11:26.679
feed, and so I can easily
go in there, put it together,
170
00:11:26.840 --> 00:11:31.679
Bam it goes. If someone buys
the pro version, I get a commission
171
00:11:31.720 --> 00:11:33.879
off of it. All right,
so be thinking that direction. What are
172
00:11:33.919 --> 00:11:37.840
the product services? Things that you
know, love, trust, that you
173
00:11:37.879 --> 00:11:41.120
can recommend and that you can be
honest about recommending? I'm not saying go
174
00:11:41.240 --> 00:11:46.879
create an affiliate relationship with every company
you know and when people ask you a
175
00:11:46.960 --> 00:11:50.679
question, go gay and you send
them a link. Let them know.
176
00:11:50.200 --> 00:11:54.159
Hey, any of these links can
be affiliate links and if you click on
177
00:11:54.200 --> 00:11:58.360
it and make qualified purchase, I
can get paid a small percentage. Now
178
00:11:58.559 --> 00:12:01.519
be sure to look into those filiate
programs, all that stuff. Make sure
179
00:12:01.519 --> 00:12:05.600
it's gonna be worth your while,
and it varies. You know, there's
180
00:12:05.639 --> 00:12:11.279
some Amazon categories that pay one percent
and I've worked with with sponsor. Or.
181
00:12:11.360 --> 00:12:13.720
I work with the filliate, you
know, partnerships that I make thirty,
182
00:12:13.799 --> 00:12:18.080
forty, fifty percent on. But
you got to make sure you know
183
00:12:18.200 --> 00:12:20.840
it makes sense for you to be
promoting it, especially if you're going to
184
00:12:20.919 --> 00:12:24.399
use it like I have here with
one sheet, as like a little sponsor
185
00:12:24.399 --> 00:12:28.639
spot. But then another thing about
affiliate relationships that want you to keep in
186
00:12:28.720 --> 00:12:35.480
mind is if you move the needle
enough and you are promoting their business enough
187
00:12:35.519 --> 00:12:41.279
and you are really making a splash, if you will, that is leverage
188
00:12:41.440 --> 00:12:45.440
for you to come back with those
numbers, come back with those analytics and
189
00:12:45.519 --> 00:12:50.440
have a sponsorship deal conversation and have
a brand deal conversation. So just because
190
00:12:50.480 --> 00:12:54.399
it might pay a small percentage of
front, if you can really move the
191
00:12:54.440 --> 00:12:58.960
needle for their company, you can
leverage that and come back and say,
192
00:13:00.000 --> 00:13:03.039
Hey, look, I've done x
amount of dollars, I've done you know
193
00:13:03.200 --> 00:13:05.919
XYZ. I want to see,
like, what are other creators doing?
194
00:13:07.279 --> 00:13:11.000
Am I average? My above average? If you're above average, then try
195
00:13:11.000 --> 00:13:13.799
to go get a brand deal.
All right. So think, think about
196
00:13:13.840 --> 00:13:16.879
that, softwares, you know any
of that kind of stuff. I think
197
00:13:16.879 --> 00:13:22.440
about software, I think about Amazon
Amazons, easy. There's a lot of
198
00:13:22.480 --> 00:13:26.080
affiliate programs. If you're if you're
unfamiliar how to find them, go to
199
00:13:26.120 --> 00:13:28.720
someone's website. Typically Scroll all the
way down to the bottom to the little
200
00:13:28.720 --> 00:13:33.159
foot footnotes. There a little footer, and see if they have like a
201
00:13:33.279 --> 00:13:37.279
partner program or affiliate program or something
of that nature. Click on it,
202
00:13:37.320 --> 00:13:41.480
shoot him an email, shoot them
email to support. Sometimes you might be
203
00:13:41.559 --> 00:13:45.399
working with a brand or, like
I'm working with a coffee company. Like
204
00:13:45.440 --> 00:13:48.200
may even coffee, right. You
guys have seen them on the show.
205
00:13:48.240 --> 00:13:52.720
Friends of mine love their coffee and
I'm talking to my friend Niko and said,
206
00:13:52.759 --> 00:13:56.120
Hey, Niko, would you consider
doing an affiliate program you know,
207
00:13:56.200 --> 00:13:58.600
for people who love your coffee like
me, that I want to share it
208
00:13:58.600 --> 00:14:01.720
because other creators drink coffee. You
know, we talk a lot about coffee.
209
00:14:01.799 --> 00:14:05.120
So think about that. So that's
a that's your affiliate stuff. So
210
00:14:05.559 --> 00:14:09.320
you know where the brands you work
with product services. I keep saying it
211
00:14:09.720 --> 00:14:13.679
because I want you to go take
action. All right, you will never
212
00:14:13.720 --> 00:14:16.960
get paid if you do not take
action. Period. These brands are not
213
00:14:16.960 --> 00:14:18.559
going to find you and say hey, we love your content, we belease
214
00:14:18.559 --> 00:14:20.480
being a Phili. They're not going
to do that. They don't have time
215
00:14:20.519 --> 00:14:24.720
for that. Go get them,
go find them, go, get that
216
00:14:24.759 --> 00:14:28.840
relationship built up in and keep it, keep it moving, keep it moving.
217
00:14:28.879 --> 00:14:31.480
All right. Sid Meadows says he
drinks a lot of coffee. Absolutely,
218
00:14:31.480 --> 00:14:37.000
we drink a lot of coffee.
I'm drinking some now, which I
219
00:14:37.039 --> 00:14:39.919
think according to some vocal coaches,
Brian not supposed to be doing that.
220
00:14:39.080 --> 00:14:43.200
But Anyway, not while I'm doing
alive. All right. Next thing,
221
00:14:43.159 --> 00:14:46.080
and this was so that was where
I would start off if I was starting
222
00:14:46.120 --> 00:14:50.960
all over, which I am kind
of with this show creating daily. I'm
223
00:14:50.000 --> 00:14:52.960
starting with affiliate stuff. I'm not
going out and trying to get a sponsor
224
00:14:52.960 --> 00:14:58.840
for the show quite yet. Next
thing that you could do is immediately to
225
00:15:00.000 --> 00:15:01.960
say so I'm going to do a
low singing fruit and move my way up
226
00:15:03.200 --> 00:15:07.919
is go get a buy me a
coffeecom. So we just talked about coffee.
227
00:15:07.960 --> 00:15:11.360
Go to buy me a coffeecom.
Set up a free count and I
228
00:15:11.360 --> 00:15:13.000
would do this from day one.
Now a lot of people will go to
229
00:15:13.039 --> 00:15:18.240
Patreon and try to do additional content
and all this kind of stuff, and
230
00:15:18.399 --> 00:15:22.080
as a membership I don't recommend it. I recommend going to buy me a
231
00:15:22.120 --> 00:15:24.039
coffeecom setting up and buy me a
coffee and have it be a call to
232
00:15:24.080 --> 00:15:28.559
action, like literally right now during
this live stream. If you want to
233
00:15:28.559 --> 00:15:30.559
buy me a cup of coffee,
if you want to support me as a
234
00:15:30.559 --> 00:15:33.360
creator, you can go to buy
me a coffeecomash Billy Thorpe and you can
235
00:15:33.440 --> 00:15:37.519
literally give me five bucks and that's
what it is and you can do buy
236
00:15:37.559 --> 00:15:39.799
me a pizza, by me beer, buy me a horse, I don't
237
00:15:39.799 --> 00:15:41.200
know, whatever you want to do
over there. You can change it,
238
00:15:41.279 --> 00:15:46.639
but buy me a coffee is like
crowdfunding and every your building relationship. You're
239
00:15:46.639 --> 00:15:50.879
shown up every week, is content
creator, or maybe every day. Like
240
00:15:50.960 --> 00:15:52.480
me, I'm showing up every single
day, or trying to, Monday through
241
00:15:52.519 --> 00:15:56.919
Friday, and every time you show
up and you have US called action.
242
00:15:56.960 --> 00:15:58.960
Oh you want to support me,
Bam, here you go. You can
243
00:15:58.960 --> 00:16:00.919
be a part of my community.
Now. You could, if you wanted
244
00:16:00.960 --> 00:16:06.200
to do additional content my fishing podcast
that I have, my coast and I
245
00:16:06.440 --> 00:16:10.519
we decided nearly well, it's going
to be almost two years here in April.
246
00:16:10.559 --> 00:16:12.720
We decided to do a membership.
So now we're doing an entirely new
247
00:16:12.759 --> 00:16:17.480
podcasts. It's additional content as a
monthly fee to it, and we have
248
00:16:17.480 --> 00:16:21.159
almost a hundred people signed up for
it. So it's pretty awesome and it's
249
00:16:21.159 --> 00:16:23.559
going to be revenue into our pockets
and it's going to keep growing over time,
250
00:16:23.600 --> 00:16:26.799
over time, over time, and
it's just going to be this compounding
251
00:16:26.919 --> 00:16:32.399
relationship. So the sooner you put
these programs out there and allow people to
252
00:16:32.480 --> 00:16:36.600
support you as a content creator and
be a part of your process, then
253
00:16:36.600 --> 00:16:40.600
that can give you more opportunities,
as you grow your audience, for people
254
00:16:40.679 --> 00:16:44.240
to be now, don't quit your
day job just cause you started buying me
255
00:16:44.279 --> 00:16:47.879
a coffee. All right. So, for instance, my coast and I
256
00:16:47.919 --> 00:16:52.600
probably bring in a hundred to two
hundred dollars on average per month. And
257
00:16:52.639 --> 00:16:56.200
as if I remember to do the
called action in the show, and that's
258
00:16:56.240 --> 00:16:57.720
another thing. You got to do
some called action. So there you go.
259
00:16:57.799 --> 00:17:03.320
So affiliate marketing, crowdfunding or taking
up like a donation or buy me
260
00:17:03.360 --> 00:17:04.680
a coffee. I think buy me
a coffee is easier. It was easier
261
00:17:04.680 --> 00:17:10.039
for our audience to understand that versus
like become a patron and all the stuff.
262
00:17:10.480 --> 00:17:12.240
So there you go. There's a
couple different ways and those are the
263
00:17:12.279 --> 00:17:18.440
two easiest ways in my opinion,
that you can get started now. The
264
00:17:18.440 --> 00:17:22.119
next thing I would probably do is, and this is I get these a
265
00:17:22.119 --> 00:17:26.200
little backwards, how I done it, but if I was doing this again
266
00:17:26.480 --> 00:17:30.160
for my fishing chod probably done it
this way. Is I would go out
267
00:17:30.160 --> 00:17:34.960
for sponsors as my third thing,
because this is still easier than the last
268
00:17:34.960 --> 00:17:38.799
thing I'll tell you about. But
sponsors. It's really important that when you
269
00:17:38.799 --> 00:17:42.240
have a small audience that you think
about the purity of the audience. You
270
00:17:42.240 --> 00:17:45.599
think about the loyalty of the audience
and I'm not going to go into all
271
00:17:45.640 --> 00:17:48.319
the details. If you want more
information on that, feel free to dmme.
272
00:17:48.680 --> 00:17:49.839
Will set up a discovery call.
I have a program. You can
273
00:17:49.839 --> 00:17:52.599
come be a part of it.
I can coach you and walk you through
274
00:17:52.599 --> 00:17:56.440
the process of how I've been able
to get you know, high ticket sponsor
275
00:17:56.480 --> 00:18:02.599
deals with a really small but niche
audience. So what you do want to
276
00:18:02.599 --> 00:18:06.680
think about the importance of the pure
and loyal audience your community, the value
277
00:18:06.680 --> 00:18:10.680
that you bring. Match your audience
to your sponsors. Make sure they're like
278
00:18:10.680 --> 00:18:14.480
minded. They need your help benefit
from the same niche that kind of thing.
279
00:18:14.960 --> 00:18:17.759
Small audience is no problem. All
Right, I'm going to tell you
280
00:18:17.799 --> 00:18:22.000
this. In all the gurus will
tell you you need tenzero downloads an episode
281
00:18:22.039 --> 00:18:23.119
to make real money, or ten, you know, within thirty days or
282
00:18:23.160 --> 00:18:27.839
whatever. I just don't subscribe to
that. I don't get nowhere near that.
283
00:18:27.960 --> 00:18:32.880
Okay, nowhere near Tenzero downloads and
episode in a thirty day period.
284
00:18:32.880 --> 00:18:37.400
Nowhere close. Maybe ten percent of
that now after nearly two years of doing
285
00:18:37.440 --> 00:18:42.039
it, but nowhere close to tenzero
per month. But it's small audience is
286
00:18:42.079 --> 00:18:48.680
no problem. Think about your community
over so. Think about quality over quantity.
287
00:18:48.680 --> 00:18:51.000
And when you really know that you
have a niche audience, you really
288
00:18:51.039 --> 00:18:55.400
know that you have a community that
can help serve that sponsor, that will
289
00:18:55.440 --> 00:18:57.839
support that sponsor, that'll help you
promote that sponsor and all those kinds of
290
00:18:57.880 --> 00:19:00.839
things, this is the real value. And if you once again, if
291
00:19:00.839 --> 00:19:04.440
you need help for that, then
let me know. And then another thing
292
00:19:04.480 --> 00:19:08.559
for this is to, you know, show up like a business, present
293
00:19:08.599 --> 00:19:11.119
like a business. I'd say,
is all the time. If you want
294
00:19:11.200 --> 00:19:15.440
someone to write you a check,
you need to show up like a business
295
00:19:15.440 --> 00:19:19.359
and it takes work to get there. It takes work to put stuff together.
296
00:19:19.880 --> 00:19:22.240
So if you need help with any
of that stuff, reach out to
297
00:19:22.279 --> 00:19:25.839
me, because it's what I do, is I coach people into their now
298
00:19:25.880 --> 00:19:30.200
you can all. You can also
do like these dynamically inserted ads Oh man,
299
00:19:30.200 --> 00:19:33.119
where you just sign up for a
Middle Guy, a middle ad buying
300
00:19:33.240 --> 00:19:36.759
company. They work with bigger brands. They pee you what's called CPM model.
301
00:19:36.799 --> 00:19:38.240
You can do that if you want
to. I don't recommend it.
302
00:19:38.279 --> 00:19:42.440
I don't think there's any money in
it for smaller creators and I literally think
303
00:19:42.440 --> 00:19:45.960
they just going to rake you up, like rake you over the coals,
304
00:19:47.319 --> 00:19:49.039
K you up. I don't know
what that means. So that is kind
305
00:19:49.039 --> 00:19:53.960
of the sponsorship run down. See, have affiliate marketing, you have monetizes
306
00:19:55.039 --> 00:19:57.519
year community by I have asking them
to support you as a contint creator.
307
00:19:57.599 --> 00:20:03.960
You have sponsors with really like minded
sponsorship deals that are going to benefit from
308
00:20:03.039 --> 00:20:08.400
your same audience. All right,
and then the last but not least,
309
00:20:08.400 --> 00:20:12.039
and probably in my mind, the
most difficult, and I can say this
310
00:20:12.119 --> 00:20:15.880
because I spent ten years in this
business, nearly ten years. I think
311
00:20:15.880 --> 00:20:19.200
it's like eight years. I'll say
ten, I'll round it up. Before
312
00:20:19.200 --> 00:20:25.839
the pandemic put me out of this
business is to create your own products.
313
00:20:25.920 --> 00:20:30.119
Now this is two different forks of
the road here. Okay, you can
314
00:20:30.200 --> 00:20:36.240
go digital goods, which in my
opinion, or more profitable, but either
315
00:20:36.279 --> 00:20:37.279
one of them are. You got
to have an audience, okay, you
316
00:20:37.279 --> 00:20:41.000
got to have this, this audience
that knows you, like to you,
317
00:20:41.039 --> 00:20:45.519
trust to you, wants to support
you and will buy your products. Okay,
318
00:20:45.519 --> 00:20:48.960
so either way you probably going to
do. In my opinion, it
319
00:20:48.039 --> 00:20:52.480
is harder to sell. It's easier
for me to sell sponsorship deal with a
320
00:20:52.559 --> 00:20:59.480
small, niche audience then it is
for me to sell products. And when
321
00:20:59.519 --> 00:21:03.079
you're thinking about products, there's two
different forks here to well, fork in
322
00:21:03.119 --> 00:21:04.359
the road, left or right.
All right, so left, we're gonna
323
00:21:04.359 --> 00:21:08.359
talk about hard goods. So yet
t shirts, hats, stickers, bumper
324
00:21:08.440 --> 00:21:11.599
stickers, all that kind of stuff. A lot of ways to get the
325
00:21:11.599 --> 00:21:15.119
stuff done. Now, you know, compared to five, ten years ago,
326
00:21:15.200 --> 00:21:18.960
you can do bolk orders, and
this is why I used to specialize
327
00:21:18.000 --> 00:21:22.640
in people will call me a print
a hundred of X Y Z shirt,
328
00:21:22.680 --> 00:21:25.759
send it too. They're responsible.
They pack it printed, you know,
329
00:21:25.799 --> 00:21:27.680
packet, ship it, print all
the labels, all that kind of stuff.
330
00:21:27.839 --> 00:21:32.279
Or you can do print on demand. Now there's a lot of companies
331
00:21:32.319 --> 00:21:37.920
out here doing prow on demand.
But big warning sign is do your due
332
00:21:37.000 --> 00:21:41.680
diligence, order some of the products
that you're going to sell. Make the
333
00:21:41.720 --> 00:21:48.640
investment to to do these products before
you just put them out there, because
334
00:21:48.920 --> 00:21:52.799
I have got some turds in the
mall. Okay, I've gotten some companies
335
00:21:52.839 --> 00:21:55.599
that will promise me the moon and
send me a Turd. All right,
336
00:21:55.640 --> 00:21:59.559
so be sure that you get a
left chest like this. It's left chest,
337
00:21:59.680 --> 00:22:03.119
not mental chest. Literally, I've
gotten those. Okay, you know
338
00:22:03.240 --> 00:22:07.240
Coffee Mug. Make sure it's printed
right like order at least order one,
339
00:22:07.279 --> 00:22:10.839
if not to just to test out. You know some of those products.
340
00:22:10.839 --> 00:22:15.319
Now the problem is bulk is cheaper. You get a bulk discounts is like
341
00:22:15.359 --> 00:22:18.680
buy a whole se. If you
buy a hundred you're going to get a
342
00:22:18.680 --> 00:22:22.680
way better price and if you buy
one. But when you're doing DTG,
343
00:22:22.920 --> 00:22:25.720
director garnment printing on demand, printing, Saye. For like a Tshirt,
344
00:22:25.720 --> 00:22:26.960
it's going to cost you way more
money. So I guess what, the
345
00:22:26.960 --> 00:22:30.759
more cost you, less money you
make. However, I get it.
346
00:22:30.799 --> 00:22:34.960
Maybe don't have the band with maybe
you don't have the initial investment. So
347
00:22:36.000 --> 00:22:37.519
what you want to do, and
there's a couple ways to do this,
348
00:22:37.559 --> 00:22:41.680
and I have podcast episodes about it, clubhouse rooms I'm sure, recorded about
349
00:22:41.759 --> 00:22:45.720
this, is if you want to
do bulk and you want to get a
350
00:22:45.720 --> 00:22:51.640
better price, then do a pre
cell. Get this community that has literally,
351
00:22:51.759 --> 00:22:53.799
you know, hung out with you
every week on your podcast or on
352
00:22:53.839 --> 00:22:57.759
your live shows or whatever, and
get them involved in the process, getting
353
00:22:57.759 --> 00:23:02.559
them involved in design decisions, color
decisions. You don't like, get down
354
00:23:02.559 --> 00:23:06.000
in the weeds, but say hey, I have this shirt and this shirt
355
00:23:06.000 --> 00:23:07.119
with this design in this design.
Which one you like better? Oh,
356
00:23:07.119 --> 00:23:10.519
you like this one better. Cool. Now let's move it. I'm thinking
357
00:23:10.599 --> 00:23:12.400
this color scheme or this color scheme
for this shirt. Oh, okay,
358
00:23:12.519 --> 00:23:18.200
cool. So when your community is
like super invested into the project, into
359
00:23:18.279 --> 00:23:21.480
the process, then you can do
what's called a pre cell. So they've
360
00:23:21.480 --> 00:23:25.119
helped you make all the decisions,
yes, no, AB whatever, and
361
00:23:25.240 --> 00:23:27.720
now when you go to sell it
you can say hey, guys, love
362
00:23:27.799 --> 00:23:30.640
it. Thank you so much for
all your help. We've, you know,
363
00:23:30.759 --> 00:23:34.599
been working through all the details here
and now I'm ready to order and
364
00:23:34.640 --> 00:23:40.480
I need x to order. I
need twenty four shirts, I need fifty,
365
00:23:40.519 --> 00:23:42.039
a hundred, whatever your minimum is
for your screen printer, and I'll
366
00:23:42.039 --> 00:23:47.279
see shirts, because that's what I
know more than anything. But it works
367
00:23:47.279 --> 00:23:49.200
the same way with any product.
And you do a pre cell and you
368
00:23:49.240 --> 00:23:52.359
get your community to buy and you
say we're going to do a pre cell,
369
00:23:52.359 --> 00:23:56.279
it's going to last this long,
Xyz, Bam, and then once
370
00:23:56.279 --> 00:23:57.440
it's done, I'm going to get
the shirts, I'm going to show them
371
00:23:57.480 --> 00:24:03.119
out to you. In that way
you can make the most amount of money
372
00:24:03.119 --> 00:24:06.480
on that first order. Then you
have money to reinvest and you can buy
373
00:24:06.559 --> 00:24:10.200
more product or launch another product or
what have you. So this is a
374
00:24:10.240 --> 00:24:14.599
little bit more complicated, it's a
little bit more handson. I've done this
375
00:24:14.720 --> 00:24:18.960
from the you know, helping people
do this for nearly a decade. A
376
00:24:18.960 --> 00:24:22.680
lot of nonprofits added a lot of
money to their to their bottom line,
377
00:24:22.799 --> 00:24:26.400
from helping them launch apparel brands,
product brands, that type of thing.
378
00:24:26.480 --> 00:24:30.319
So it is a little bit more
heavy and lifting and I would recommend that
379
00:24:30.359 --> 00:24:36.519
you have a super engage audience before
you trying to launch a product or if
380
00:24:36.559 --> 00:24:38.680
you think you might be ready,
just put it out there and say hey,
381
00:24:38.720 --> 00:24:44.039
I'm thinking about doing this coffee mug. What do you guys think?
382
00:24:44.079 --> 00:24:48.039
And then let them answer the question
and kind of push you along in the
383
00:24:48.039 --> 00:24:51.079
process. So that is kind of
how you can do hard goods. You
384
00:24:51.119 --> 00:24:53.200
can do bulk versus on demand.
But I will tell you this one thing,
385
00:24:53.240 --> 00:24:56.000
this one tip that I've seen over
and over and over and over and
386
00:24:56.000 --> 00:25:00.319
over. If someone gets on your
website and you have forty five different t
387
00:25:00.440 --> 00:25:06.000
shirt designs, eight different coffee mugs, four mouse pads, you know whatever
388
00:25:06.160 --> 00:25:08.599
whatever else you have on their headphones
and all this kind of stuff, it
389
00:25:08.640 --> 00:25:15.440
is overwhelming. Keep it simple.
Keep it simple, keep it five products
390
00:25:15.440 --> 00:25:18.079
on your website. If you're doing
print on demand, keep it fiver under
391
00:25:18.119 --> 00:25:22.319
and really focus on building the value
around those products and selling them and make
392
00:25:22.359 --> 00:25:26.720
them a part of your community rather
than just dumping. Just because you can
393
00:25:27.039 --> 00:25:33.400
add five hundred products on at a
print fullcom or whatever it is, doesn't
394
00:25:33.440 --> 00:25:36.839
mean you should all right and really
focus on those, you know, four
395
00:25:36.920 --> 00:25:41.799
or five products versus a whole store
of products. But once again, when
396
00:25:41.799 --> 00:25:45.039
you're thinking of multiple, multiple streams
of revenue, now you have so you
397
00:25:45.039 --> 00:25:48.319
start out with affiliate marketing, and
then you get, you know, maybe
398
00:25:48.319 --> 00:25:51.279
set up a buy me a coffee, and now you make it a little
399
00:25:51.279 --> 00:25:52.599
bit of money. There, make
a little bit of money affiliate. Now
400
00:25:52.599 --> 00:25:56.599
you're building your audience and you you
got this really niche audience. You know
401
00:25:56.599 --> 00:26:00.359
who they are and you can go
after sponsor deals. And then you start
402
00:26:00.400 --> 00:26:03.039
creating product. And now you got
a Tshirt, now I got a Mug.
403
00:26:03.119 --> 00:26:04.839
Well, each one of those to
streaming revenue. All right. So
404
00:26:04.839 --> 00:26:08.319
so you can break all these things
down into a streaming revenue. Then you
405
00:26:08.319 --> 00:26:11.160
click over and say, okay,
and this is what I've been doing.
406
00:26:11.480 --> 00:26:17.000
I start a fishing podcast, built
it, Guy Sponsors for it within a
407
00:26:17.039 --> 00:26:21.119
few episodes and then people started asking
me, how in the world did you
408
00:26:21.200 --> 00:26:23.759
do that? Nobody is sponsor,
nobody can get a sponsor, especially with
409
00:26:23.799 --> 00:26:27.039
the small audience. How did you
do that? And then I started to
410
00:26:27.079 --> 00:26:33.160
create digital goods, product services,
that kind of thing. Started doing courses
411
00:26:33.720 --> 00:26:37.119
or workshops, you know, creating
templates, media kits, things like that,
412
00:26:37.720 --> 00:26:41.079
where people can just buy these things
and make it their own or they
413
00:26:41.119 --> 00:26:44.640
can come and get trained, or
I do one on one coaching and all
414
00:26:44.640 --> 00:26:47.839
this kind of stuff. And this
is the the second part of your own
415
00:26:47.880 --> 00:26:51.599
product is to do what's called digital
goods, and so now you can maybe
416
00:26:51.599 --> 00:26:53.759
you create an e book, maybe
create a PDF, maybe create a I
417
00:26:53.759 --> 00:26:56.759
don't know, like I just bought
something from somebody the other day, like
418
00:26:56.799 --> 00:27:03.920
a content creator planner thing, a
Ma Jigger or whatever. So start thinking
419
00:27:03.960 --> 00:27:06.599
those ways. How can you serve
your audience? How can you serve your
420
00:27:06.599 --> 00:27:11.480
community and with your digital goods?
Literally, I just go how do I
421
00:27:11.640 --> 00:27:14.119
know how to do something? What
is people ask what are you ble asking
422
00:27:14.119 --> 00:27:15.799
me about? This is a question. What are people ask me about and
423
00:27:15.799 --> 00:27:18.359
how can I help them? And
is there a way for me to make
424
00:27:18.359 --> 00:27:22.279
money off of that? And I
don't mind to tell people, Hey,
425
00:27:22.319 --> 00:27:23.160
this what I do for a living. I can't get on the phone with
426
00:27:23.160 --> 00:27:26.559
you for forty five minutes for free
and tell you how to get a sponsor
427
00:27:26.680 --> 00:27:30.039
because I charge a premium dollar for
that. Okay, so that is where
428
00:27:30.039 --> 00:27:33.119
it's a little weird for some of
us as content creators, because we're creating
429
00:27:33.160 --> 00:27:37.079
content because we want to help people. And I want to help people,
430
00:27:37.240 --> 00:27:40.000
but I also have a family to
feed and that's kind of the weird part
431
00:27:40.039 --> 00:27:42.319
about doing you know, for me
anyway, it was a little weird to
432
00:27:42.359 --> 00:27:45.559
go hey, I need to ask
for what I want and it. If
433
00:27:45.599 --> 00:27:48.039
the answer is like I can't afford
it, or it's too much, or
434
00:27:48.079 --> 00:27:51.319
you're an idiot or whatever, I'm
like cool, go on and I'll,
435
00:27:51.400 --> 00:27:55.519
you know, figure it out later, later on. So, anyway,
436
00:27:55.920 --> 00:27:59.720
those are a few different ways that
you can monetize your podcast, but you
437
00:27:59.759 --> 00:28:03.559
can monetize your content. And when
people ask me the question, billy,
438
00:28:03.000 --> 00:28:08.000
which one should I do, the
answers for me is all of them.
439
00:28:08.039 --> 00:28:11.640
You should eventually work up to all
of them. Now, once again,
440
00:28:11.759 --> 00:28:18.640
my podcast that has sponsors has just
been sponsored for almost two years and now
441
00:28:18.640 --> 00:28:22.720
in April, which is the starting
the second year, we are going to
442
00:28:22.839 --> 00:28:26.000
launch. We're launching a membership which
is already we've pre sold it, we've
443
00:28:26.000 --> 00:28:29.680
done all that stuff. So we
didn't do any of the work, by
444
00:28:29.720 --> 00:28:33.079
the way, Ay, we didn't
do any of the work until we have
445
00:28:33.200 --> 00:28:34.839
people say yes, we want to
be a part of the show, we
446
00:28:34.880 --> 00:28:38.319
want to buy, we want to
be a part of the membership. So
447
00:28:38.559 --> 00:28:41.720
keep that in mind. Is You
don't always have to have it all figured
448
00:28:41.839 --> 00:28:45.240
out. Just see if people are
involved, and I did this with a
449
00:28:45.240 --> 00:28:48.200
sponsorship workshop. I said, Hey, I'm going to do a sponsorship workshop.
450
00:28:48.240 --> 00:28:51.559
Anybody interested? Kaye, I mean
me, me, me, me,
451
00:28:51.640 --> 00:28:52.839
cool, cool. Now then I
was like, Oh okay, now
452
00:28:52.880 --> 00:28:56.960
I gotta go figure out what is
a sponsorship workshop even look like? How
453
00:28:56.000 --> 00:29:00.279
do I put one together? And
then I went and put it together and
454
00:29:00.319 --> 00:29:03.039
did it and help people make some
money with their podcast. So that those
455
00:29:03.079 --> 00:29:07.359
are a few things to think about
when you're going to monetize. And when
456
00:29:07.400 --> 00:29:11.440
do you think about monetizing? If
you're in this room, if you're in
457
00:29:11.440 --> 00:29:12.839
this clubhouse room, if you're watching
this live stream, then you're already thinking
458
00:29:12.839 --> 00:29:15.920
about it. So you should.
You should be thinking about it. You
459
00:29:15.960 --> 00:29:19.079
should be planning and go steat of
an affiliate relationship. The biggest one out
460
00:29:19.079 --> 00:29:25.240
there probably Amazon or products and services
you already use. Go check that out.
461
00:29:25.279 --> 00:29:27.839
Go sign up for one sheet,
one sheet dot pro. It's been
462
00:29:29.279 --> 00:29:33.640
number one sheet dot pro, Billy
Thorpe. Go to that link and then
463
00:29:33.680 --> 00:29:37.759
scroll all the way down the bottom. Sign up for a free account and
464
00:29:37.799 --> 00:29:41.599
then go apply for the affiliate program. If it's a I think it's available.
465
00:29:41.640 --> 00:29:45.359
If not, Brent, let me
know if you're still watching. Might
466
00:29:45.400 --> 00:29:48.519
be promoting something. It's not available
to everyone yet, but once you do
467
00:29:48.559 --> 00:29:51.759
that, now there you go.
Now I don't know what the percentage is,
468
00:29:51.799 --> 00:29:55.519
but every time you share it with
anybody, with your guest, with
469
00:29:55.640 --> 00:29:57.759
people you want to come on your
show, and if they go what's this?
470
00:29:57.799 --> 00:30:00.799
What's this one sheet? How do
I get one? They get it,
471
00:30:00.839 --> 00:30:03.039
they sign up, maybe they try
to free count. Then they sound
472
00:30:03.079 --> 00:30:06.599
for the brokump am, you get
paid. All right, so think about
473
00:30:06.640 --> 00:30:08.359
that. It is available now,
Brent. Just let me know. They're
474
00:30:08.440 --> 00:30:11.720
in the comments. So what I
want to do now is I want to
475
00:30:11.759 --> 00:30:15.640
open it up. I want to
open up the stage. If anybody has
476
00:30:15.680 --> 00:30:18.960
any questions, I want you to
come up. This is strictly about podcast
477
00:30:19.359 --> 00:30:23.440
or live stream monetization. Okay,
I'm not going to answer any questions today
478
00:30:23.519 --> 00:30:26.680
about how do you start your podcast
ready, grow your audience or any of
479
00:30:26.680 --> 00:30:32.079
that stuff. It's literally just going
to be about podcast monetization and keep the
480
00:30:32.119 --> 00:30:36.839
conversation nice and tight. As I
got limited amount of time here, I
481
00:30:36.920 --> 00:30:38.519
want to make sure I hit all
the things. So if anybody in club
482
00:30:38.559 --> 00:30:41.559
house wants to raise your hand,
please feel free to do that. Joseph
483
00:30:41.720 --> 00:30:45.519
Musco said, Great Room. Thank
you so much. Hey, Miss Sam,
484
00:30:45.559 --> 00:30:49.880
how are you good? To see
you got Brent and said on on
485
00:30:49.960 --> 00:30:53.319
clubhouse over here. So really appreciate
you all. And I don't see any
486
00:30:53.359 --> 00:30:56.559
hands raised. If you raise your
hand, I missed it. Feel free
487
00:30:56.599 --> 00:31:00.440
to unraise your hand and re raise
your hand. All Right, here we
488
00:31:00.480 --> 00:31:04.200
go. Got One person up.
Let's see. Invite to speak. All
489
00:31:04.319 --> 00:31:10.480
right, just a second. Hey, Ray, ray, how's it going?
490
00:31:11.799 --> 00:31:12.920
Hold on, one second. All
right, now, let's try and
491
00:31:14.000 --> 00:31:15.839
okay, there, gotta get your
volume up. How's it going? Okay,
492
00:31:15.880 --> 00:31:22.359
I'm doing great. Happy Monday.
All right, happy Monday. Question
493
00:31:22.640 --> 00:31:26.880
is I'm doing great. My question
is I'm trying to monetize stuff. I'm
494
00:31:26.920 --> 00:31:30.599
doing a lot all at once,
which is not unusual when you're on social
495
00:31:30.640 --> 00:31:37.640
media platforms. But I'm trying to
do I'm doing. Maybe I'm not signing
496
00:31:37.720 --> 00:31:41.920
up people right because I'm starting.
I'm up to three hundred and two days
497
00:31:41.960 --> 00:31:47.559
of nonstop working out. I'm launching
my podcast on a three hundred and sixty
498
00:31:47.599 --> 00:31:52.759
five days, which is about sixty
three days. I have left two goes.
499
00:31:52.960 --> 00:31:56.039
So that's when I'm launching my podcast. I got the name, I
500
00:31:56.079 --> 00:32:00.039
got just Okain and everything, but
I wanted to promote my book on it
501
00:32:00.119 --> 00:32:05.839
and I also wanted to do a
course. I'm already signing up for everything,
502
00:32:05.839 --> 00:32:09.119
even though I don't have it finished. So I just wanted to hear
503
00:32:09.160 --> 00:32:15.319
your recommendations on how to monitorize that
once I get the podcast. Thank you.
504
00:32:15.240 --> 00:32:17.119
Well, I mean, I think, I think if you're signing up,
505
00:32:17.119 --> 00:32:20.400
if you sign up for a filly
stuff, if you're selling your own
506
00:32:20.400 --> 00:32:23.200
book, you're selling your own course, then you know, I mean that's
507
00:32:23.200 --> 00:32:25.720
that's good. Now, like out, what I would do is get your
508
00:32:25.720 --> 00:32:30.200
podcast started and make sure that within
that podcast that you have ways to promote
509
00:32:30.279 --> 00:32:34.119
those those different things. Right.
So if, like, like today for
510
00:32:34.160 --> 00:32:37.680
instance, I've promoted, you know, creating for money, Hey, I
511
00:32:37.680 --> 00:32:42.079
help people, monetizer, podcasters,
sponsorships, if you want additional coaching,
512
00:32:42.160 --> 00:32:45.960
whatever, shoot me an email billy
at creating for Moneycom and, you know,
513
00:32:45.039 --> 00:32:47.279
come on over, will do discovery, call for a good fit,
514
00:32:47.319 --> 00:32:51.319
blah, blah blah. Then I'll
tell you all about the program and all
515
00:32:51.359 --> 00:32:54.240
that kind of stuff. So I
think you if you got all those things
516
00:32:54.279 --> 00:32:59.640
already put together, then my sake, you know, good job. Congratulations.
517
00:32:59.680 --> 00:33:02.200
Now just putting out the delivery of
that, which is the podcast,
518
00:33:02.319 --> 00:33:07.279
to you know, move, move
the needle once you and do some transactions,
519
00:33:07.359 --> 00:33:13.359
once you got your podcast for going. Sounds Great. I wanted to
520
00:33:13.359 --> 00:33:15.920
ask you one more question, billy, because it sounds like you're very techy.
521
00:33:16.039 --> 00:33:22.319
I wanted to go live one two
things. So I'm what I'm trying
522
00:33:22.319 --> 00:33:25.799
to do. Like once they start
the podcast, I kind of like want
523
00:33:25.799 --> 00:33:30.480
to I don't know how to,
you know, say the feed or be
524
00:33:30.640 --> 00:33:32.279
on at the same time. You
know, I don't know if you could
525
00:33:32.279 --> 00:33:38.359
do that, be on clubhouse,
maybe another channel and do the podcast at
526
00:33:38.400 --> 00:33:42.759
the same time. I'm just curious. Yeah, so there's a lot of
527
00:33:42.759 --> 00:33:45.759
ways to do this. I won't
get into it too much, but for
528
00:33:45.920 --> 00:33:50.839
video I use a software called restream
pro. I usee Kim. It goes
529
00:33:50.839 --> 00:33:54.880
into restream. restream goes to twitter, twitch, Youtube, facebook, and
530
00:33:54.920 --> 00:34:02.240
then for audio stuff, I'm using
my roadcaster pro to go into clubhouse and
531
00:34:02.279 --> 00:34:06.200
one of the one of the good
people to talk to in this audience is
532
00:34:06.200 --> 00:34:08.920
Michael Right there below me, right
beside Joseph, in between Jose's Joseph and
533
00:34:09.039 --> 00:34:15.760
Phil. He does multi streaming audio
and is a really good resource for that.
534
00:34:15.800 --> 00:34:19.320
And then also Bullhorn FM is a
good place where you can do video
535
00:34:19.559 --> 00:34:22.039
or you can do just audio as
well. So, yeah, those are
536
00:34:22.079 --> 00:34:27.719
the the the tools I would recommend
for that. And and he cam hasn't
537
00:34:27.760 --> 00:34:30.480
filly linked, by the way.
So if you use each gave off your
538
00:34:30.480 --> 00:34:34.519
mag user. So re appreciate you
jumping up here. I'm going to gently
539
00:34:34.559 --> 00:34:37.239
move you down to the audience.
Appreciate that. And ifybody else wants to
540
00:34:37.320 --> 00:34:39.559
come up and ask any questions,
this is a good time to ask.
541
00:34:39.559 --> 00:34:45.000
I'll answer anything. I mean not
really. As far as monetization goes,
542
00:34:45.360 --> 00:34:47.480
this is, you know, the
good thing about doing clubhouse rooms or doing
543
00:34:47.519 --> 00:34:53.119
live streams is this is a good
time if you want some information, some
544
00:34:53.159 --> 00:34:57.400
free information, to raise your hand, come up ask any of those,
545
00:34:57.519 --> 00:35:00.480
you know, additional questions. If
I haven't covered it, I'm going to
546
00:35:00.559 --> 00:35:04.400
jump over here to the chat a
couple of chats here and make sure I
547
00:35:04.440 --> 00:35:07.440
got everybody taking care of awesome.
Awesome, all right. Well, it
548
00:35:07.480 --> 00:35:13.000
doesn't seem like anybody else has any
questions at the moment, so I definitely
549
00:35:13.159 --> 00:35:15.760
want to just give a little bit
of a recap here. As far as
550
00:35:15.840 --> 00:35:21.840
monetization, I really give you four
ways you can monetize. Now there's dozens
551
00:35:21.920 --> 00:35:24.440
of ways out there. There's some
I agree with, some I disagree with,
552
00:35:24.960 --> 00:35:29.679
but what's work best for me is
affiliate marketing. So making sure you
553
00:35:29.679 --> 00:35:32.360
have those affiliate links. If you're
a live streamer, podcaster, put what
554
00:35:32.559 --> 00:35:37.519
gear that you use. You know
Michael, for instance. I've talked about
555
00:35:37.559 --> 00:35:40.679
him being an audio pro like.
I know he does clubhouse rooms and he's
556
00:35:40.800 --> 00:35:45.199
talking about different gear and he's tagging
it at the top of the room and
557
00:35:45.440 --> 00:35:49.199
saying, Hey, go check this
out. Those are I hope, I
558
00:35:49.199 --> 00:35:51.519
think, I think for him,
but I hope for him too, if
559
00:35:51.559 --> 00:35:55.239
not, that those are affiliate links, that those are opportunities to monetize your
560
00:35:55.280 --> 00:36:00.480
social audio. So be thinking about
that way and then have a place for
561
00:36:00.519 --> 00:36:04.400
all these links to live. That
way, when somebody comes on your stage,
562
00:36:04.480 --> 00:36:06.920
like Ray. Ray just came up
and said Hey, you know,
563
00:36:06.960 --> 00:36:09.639
what's software, what programs all that? Now in the back channel I can
564
00:36:09.639 --> 00:36:14.039
shoot her message and say, Hey, here's my recommendations page, here's my
565
00:36:14.039 --> 00:36:17.239
Amazon store, here's microphones I recommend, here's gear, whatever. You guys
566
00:36:17.280 --> 00:36:22.360
get the idea. So affiliate marketing, build your community, set up a
567
00:36:22.360 --> 00:36:23.639
buy me a coffee. Maybe it's
a Patreon, maybe it's a buy me
568
00:36:23.679 --> 00:36:28.559
a coffee and make it a call
to action to say hey, if you
569
00:36:28.599 --> 00:36:30.159
want to support me as a creator, if you enjoy the show, this
570
00:36:30.239 --> 00:36:32.760
is the way that you can do
that. Now you can set up once
571
00:36:32.800 --> 00:36:36.599
again, you can. There's a
bunch of stuff you can do. We
572
00:36:36.800 --> 00:36:38.679
just now launch a membership. I'll
get back to that and another time,
573
00:36:38.960 --> 00:36:44.840
once we kind of go through the
process and and kind of figure it out
574
00:36:44.880 --> 00:36:46.880
a little bit more, I can
share some of that down the road.
575
00:36:47.079 --> 00:36:52.800
Sponsorships, which has been huge.
I think dollar for dollar, sponsorship money
576
00:36:53.000 --> 00:36:58.639
is the best money I make in
the content creation world. And if you
577
00:36:58.880 --> 00:37:02.719
think that you can, if you
have a kniche audience, I'm going to
578
00:37:02.719 --> 00:37:07.079
say this, I'm a believer.
If you have a niche audience, that
579
00:37:06.960 --> 00:37:10.920
that has sponsors that are really looking
for that niche, then you can monetize
580
00:37:10.920 --> 00:37:16.639
with sponsorship dollars super quick I did
it within five episodes. Just put out.
581
00:37:16.679 --> 00:37:21.920
I think I just schedule like episode
a hundred and eight or something today,
582
00:37:22.119 --> 00:37:24.960
because I schedule like six episodes to
go out and all of those have
583
00:37:25.000 --> 00:37:29.639
been sponsored since episode number five and
two of those sponsors signed up for the
584
00:37:29.719 --> 00:37:32.519
entire a year of two thousand and
twenty. So yeah, I think that
585
00:37:32.719 --> 00:37:37.400
is key, is to know your
audience, know what they're doing, know
586
00:37:37.480 --> 00:37:39.760
what they like, know what they're
into and be able to have a different
587
00:37:39.800 --> 00:37:45.480
conversation and frame up that pitch differently
to sponsorships. All right, so hopefully
588
00:37:45.480 --> 00:37:47.320
everybody will see. I see another
hand raised on the clubhouse. I don't
589
00:37:47.320 --> 00:37:51.599
know if the APP is glitchen or
what's going on, but I don't see
590
00:37:51.639 --> 00:37:54.239
it. I see it, but
I don't. And so, anyway,
591
00:37:54.280 --> 00:37:58.639
if anybody wants to come up and
ask a question, let me know,
592
00:37:58.880 --> 00:38:02.599
or if you have a strategy of
monetizing, let me know as well.
593
00:38:02.880 --> 00:38:07.519
But those are those are the four
ways I would recommend. So affiliate,
594
00:38:07.599 --> 00:38:13.800
creating your own product, either digital
or physical, community and then sponsorships have
595
00:38:13.840 --> 00:38:16.880
worked really well for us. And
now phase three, you know. So
596
00:38:16.920 --> 00:38:22.119
we have sponsors, we do our
community crowdfunding thing. We're creating our own
597
00:38:22.119 --> 00:38:27.679
product as far as like a membership, so that's kind of crowdfunding as well.
598
00:38:27.719 --> 00:38:30.679
But now the next thing we'll do
is we'll move into a pail,
599
00:38:30.800 --> 00:38:35.760
will move into product and things like
that, and then we might move into
600
00:38:35.840 --> 00:38:38.400
like digital goods, like courses and
all that, if we can get the
601
00:38:38.480 --> 00:38:43.159
right partnerships for them. But anyway, that is that is it for me.
602
00:38:43.280 --> 00:38:45.400
I just want to jump on.
I'm showing up daily, Monday through
603
00:38:45.400 --> 00:38:51.239
Friday, at two PM, as
long as the world allows and long as
604
00:38:51.280 --> 00:38:53.239
all the moons and stars and all
that stuff aline. But I'm having a
605
00:38:53.280 --> 00:38:57.639
lot of fun doing this and I
am looking for creators to come on the
606
00:38:57.639 --> 00:39:01.559
show to inspire others. So I
have several guests this coming week. Agot
607
00:39:01.559 --> 00:39:06.599
Aaron Makato, I got a flint
our friend Aleijndre, who's a graphic designer.
608
00:39:06.599 --> 00:39:07.960
We're going to talk about how do
you learn how to create? Got
609
00:39:08.039 --> 00:39:12.400
Katie Brinkley coming on talking about how
do you dominate with audio. She's been
610
00:39:12.400 --> 00:39:15.519
in radio, she met podcasting,
she's been social audio and crushes it,
611
00:39:15.559 --> 00:39:19.559
so we're gonna have her on.
We have producer Jimmy on talking about how
612
00:39:19.599 --> 00:39:22.480
do you launch your podcast. Everybody
wants a podcast. You've heard people,
613
00:39:22.519 --> 00:39:28.039
I heard people on this APP on
clubhouse all the time, talk about launching
614
00:39:28.039 --> 00:39:30.840
their pockets. I heard people a
year ago tell me they're going to last
615
00:39:30.880 --> 00:39:32.679
your podcasts and they have yet to
launch it, so we're going to help
616
00:39:32.719 --> 00:39:37.239
you guys out on Friday do that. So really appreciate everyone jumping into the
617
00:39:37.320 --> 00:39:40.880
room on clubhouse. If you're watching
live, I appreciate it. Thank you
618
00:39:40.920 --> 00:39:45.159
for commenting. Thank you for supporting
the show and once again, join us
619
00:39:45.199 --> 00:39:50.400
tomorrow at two PM. Let me
talking to my friend Aaron about how do
620
00:39:50.400 --> 00:39:53.920
you overcome those creative mental blocks?
All right, thanks so much for watching.
621
00:39:53.920 --> 00:39:55.119
We'll talk to you soon.
