March 28, 2022

Podcast Monetization: Multiple Streams of Revenue

Podcast Monetization: Multiple Streams of Revenue

I share how you can create and stack multiple streams of revenue for your podcast.

Creating Daily Discord: https://discord.gg/5ZxRnNVQCg

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Need help with your sponsorship strategy?

billy@creatingformoney.com

Transcript
WEBVTT 1 00:00:02.759 --> 00:00:07.879 Now here's something we hope you really like. You're listening to creating daily. 2 00:00:08.160 --> 00:00:11.480 There's something wrong with you. You know that because you and I are like 3 00:00:11.519 --> 00:00:15.199 a mullet. It is the is the business. So he's the front part 4 00:00:15.199 --> 00:00:18.160 of the haircut and then I'm the party in the back. I think they're 5 00:00:18.239 --> 00:00:24.879 hilarious. Speaks to me. It's like he's saying what I'm thinking. What 6 00:00:25.039 --> 00:00:28.679 is going on? Everybody? Welcome to another episode of creating daily. I'm 7 00:00:28.719 --> 00:00:31.320 your host, Billy Thorpe. In on today's episode we're going to be talking 8 00:00:31.320 --> 00:00:35.759 about some podcasts, monetization and really just want to share with you how you 9 00:00:35.799 --> 00:00:41.200 can stack your monostition opportunities. I hear a lot of people just say, 10 00:00:41.200 --> 00:00:46.159 Oh, it's this or that. In my experience I've been able to stack 11 00:00:46.280 --> 00:00:49.200 multiple streams of revenues. I want to talk about that, but before I 12 00:00:49.240 --> 00:00:53.039 do, it's always when to welcome everyone in. It's joining me on club 13 00:00:53.119 --> 00:00:57.960 house. I got twitter going, twitter live, I got linkedin live, 14 00:00:58.039 --> 00:01:03.439 Youtube live, facebook live, and I couldn't get bullhorn up and run and 15 00:01:03.479 --> 00:01:07.079 don't know what's going on there, but anyway, really appreciate everyone joining me. 16 00:01:07.200 --> 00:01:11.879 is going to have an exciting week lined up. Got Several guests. 17 00:01:11.959 --> 00:01:17.879 Got Aaron Makado joining me tomorrow to talk about how to overcome that creative mental 18 00:01:17.879 --> 00:01:19.959 block when you're, you know, podcasting, you doing that kind of stuff. 19 00:01:21.040 --> 00:01:23.519 So and then I have several other shows. Can go check out my 20 00:01:23.519 --> 00:01:26.920 instagram to learn more about that. All right, but before we get into 21 00:01:27.000 --> 00:01:30.840 it, I want to do a little creator high like Creator highlights, no 22 00:01:32.040 --> 00:01:38.680 cooking necessary and now assembly required. It's got to be fuck all right. 23 00:01:38.760 --> 00:01:42.439 Today's creator highlight is brought to you by my friends over at one sheet pro. 24 00:01:42.200 --> 00:01:46.599 So get booked on more interviews with one sheet pro and you can trash 25 00:01:46.640 --> 00:01:49.319 it ALD boring PDF. So if you want to expand your audience, this 26 00:01:49.480 --> 00:01:55.239 is one of the ways to do that, is to go check out one 27 00:01:55.319 --> 00:02:00.920 sheet pro and get signed up for with your it's basically like a digital one 28 00:02:00.920 --> 00:02:04.680 sheet that you can put together, you can quickly change it out, you 29 00:02:04.680 --> 00:02:07.120 can do all that stuff. But one thing that they have, I don't 30 00:02:07.120 --> 00:02:08.439 know if they've officially announced it, but I know that it was announced in 31 00:02:08.439 --> 00:02:14.080 a facebook group that they have launched an auto affiliate program. So now when 32 00:02:14.120 --> 00:02:17.199 you sign up for it, you have your Creator profile you share it out 33 00:02:17.360 --> 00:02:21.759 to the world, people click on it. If they happen to click on 34 00:02:21.840 --> 00:02:25.919 the one sheet logo on the bottom of your page and they sign up for 35 00:02:25.960 --> 00:02:30.400 like a pro version, then you get a commission on it. Now I'm 36 00:02:30.439 --> 00:02:32.000 not sure what the commission rate is, but we're going to be talking a 37 00:02:32.039 --> 00:02:38.680 little bit about affiliate marketing today, so that is exciting and you do need 38 00:02:38.719 --> 00:02:42.280 to sign up for it if you haven't get a sign up for their actual 39 00:02:42.319 --> 00:02:46.800 program their affiliate program they're super easy. Took me like, I don't know, 40 00:02:46.919 --> 00:02:49.960 probably like a couple of minutes to do that or whatever. And then 41 00:02:50.000 --> 00:02:52.840 also, the more you share your profile, the more it bumps you up 42 00:02:52.840 --> 00:02:55.719 in their Algorithm, in their expert directory, which is another really cool part 43 00:02:55.759 --> 00:03:00.280 about it. Last time I checked them still number one. So if you 44 00:03:00.319 --> 00:03:04.680 can beat me, please do. O't share your profile. Let's see what 45 00:03:04.719 --> 00:03:09.280 happens. But as a creator highlight, this is really highlighting multiple creators. 46 00:03:09.599 --> 00:03:15.319 I just wanted to be a part of announcing the podfest Expo. If you 47 00:03:15.360 --> 00:03:16.960 guys haven't heard about that, you should definitely check it out. It's going 48 00:03:17.000 --> 00:03:22.159 to be an Orlando Florida this year may twenty six to the twenty nine and 49 00:03:22.240 --> 00:03:25.240 I have several Creator Friends of mine that are going to be a part of 50 00:03:25.280 --> 00:03:29.639 that event, both the video or both the audio, and then also they 51 00:03:29.639 --> 00:03:31.039 have a video side, which I'll show you in just a second if you're 52 00:03:31.039 --> 00:03:36.199 watching the screen. But I got friends like Katie Brinkley. She's hosting a 53 00:03:36.280 --> 00:03:38.919 social audio panel. Get my friend Chris Giles give me speaking in the video 54 00:03:39.000 --> 00:03:44.800 portion. Chris and Jim of Dil casters over on Amazon, Monty Weaver, 55 00:03:44.960 --> 00:03:47.520 Dan currier, producer, Jimmy, one of our own here in the clubhouse 56 00:03:47.560 --> 00:03:52.639 world that we hang out with so much, is actually one of the cohost 57 00:03:52.759 --> 00:03:54.919 of the PODFEST podcast, so she's going to be a part of that event 58 00:03:55.000 --> 00:04:00.719 as well. And then also they have vidfest, which is what most of 59 00:04:00.800 --> 00:04:02.800 the creators I just mentioned, because I know a lot of video creators are 60 00:04:02.840 --> 00:04:05.560 going to be a part of that this year's well. So both of those 61 00:04:05.560 --> 00:04:11.680 events are happening in Orlando may twenty six to the twenty nine. And before 62 00:04:11.719 --> 00:04:15.479 you ask, Nope, I'm not going to be there because I'm moving back 63 00:04:15.520 --> 00:04:19.600 to the states that week. So what's up? Let's go super excited. 64 00:04:19.720 --> 00:04:24.040 Don't have anything here. We go, maybe a maybe a, maybe an 65 00:04:24.040 --> 00:04:29.360 a Plod a cheer because I'm moving back to North Carolina. I'm super excited 66 00:04:29.759 --> 00:04:31.000 a about that. So unfortunately I'm not going to be able to be at 67 00:04:31.040 --> 00:04:34.720 that event. But if you want to level up your audio, your video, 68 00:04:34.920 --> 00:04:39.839 your podcast in general, that is a great event. Podcast Expo, 69 00:04:40.000 --> 00:04:44.639 and then vidfest x vote or podfest and vidfest. There we go, I'll 70 00:04:44.639 --> 00:04:48.360 get them right. So you can go check those out. VIDFEST XPOCOM or 71 00:04:48.360 --> 00:04:56.160 podfest xpocom. So that is awesome way to to grow your community, but 72 00:04:56.439 --> 00:04:59.839 in the creative space, and then also get some ideas, get some fresh 73 00:04:59.920 --> 00:05:03.000 ideas, meet some people. Finally, some in person events are coming back. 74 00:05:03.079 --> 00:05:09.600 I know podcast movement just ended this past weekend, so I wasn't there, 75 00:05:09.639 --> 00:05:12.040 but I was watching some live streams that were happening from some of the 76 00:05:12.079 --> 00:05:17.759 companies that I am doing some collaboration stuff with. So let's jump into a 77 00:05:17.800 --> 00:05:21.879 few different ways to monetize your podcast. And I don't have a guest on 78 00:05:21.920 --> 00:05:27.120 the show today. My goal with the creating daily shows to have about three 79 00:05:27.120 --> 00:05:30.040 to four guests per week and then maybe do one to two solo episodes or 80 00:05:30.079 --> 00:05:35.160 maybe a cohosted spot as well. Last week ATS and meadows on. Maybe 81 00:05:35.160 --> 00:05:39.040 he'll come back, maybe he won't. Maybe scared him off, push him 82 00:05:39.040 --> 00:05:42.720 around a little bit too much, but anyway. So, yeah, there 83 00:05:42.759 --> 00:05:45.199 you go. So a lot of exciting things happening. Oh, I forget 84 00:05:45.279 --> 00:05:48.399 to mention, by the way, I forget to mention some news, which 85 00:05:48.519 --> 00:05:51.199 maybe I'll just maybe just do it me. I'll just hit the news to 86 00:05:51.360 --> 00:05:57.800 thing. That the little news to me. Here we go. That's news 87 00:05:57.839 --> 00:06:01.240 to me. Creating daily. E. All right, this really isn't any 88 00:06:01.240 --> 00:06:04.600 creator news. This is just what everyone in the whole entire world is talking 89 00:06:04.639 --> 00:06:10.839 about. Is and if I had to like highlight a creator that took one 90 00:06:10.879 --> 00:06:14.920 to the face last night at the Oscars, my Gosh, poor guy, 91 00:06:14.920 --> 00:06:17.920 poor Chris Rock, poor will smith or everybody that was involved, because that 92 00:06:17.959 --> 00:06:20.560 was a disaster. However, I did take advantage of it and if you're 93 00:06:20.600 --> 00:06:25.279 watching this shit, watching this video, you'll see that I used it to 94 00:06:25.319 --> 00:06:28.639 my advantage. Oh well, billy, too soon. But no, if 95 00:06:28.680 --> 00:06:34.839 your sponsorship outreach is going like that little episode between Chris Rock and in Will 96 00:06:34.879 --> 00:06:39.759 Smith, and you were Chris Rock and you're getting smacked around by the potential 97 00:06:39.800 --> 00:06:42.879 sponsor as you're reaching out to him. I want you to reach out to 98 00:06:42.879 --> 00:06:45.519 me, hit me in the DM's. This is what I do outside of 99 00:06:45.560 --> 00:06:50.519 creating daily is I help content creators monetize their podcast, primarily through sponsorship, 100 00:06:50.519 --> 00:06:54.839 other ways as well, as we're going to talk about today. But to 101 00:06:54.839 --> 00:06:58.720 make this little meme, everybody's doing it whatever. Wouldn't, I would be 102 00:06:58.879 --> 00:07:00.839 lying to myself. I would not be me if I did not make this 103 00:07:00.879 --> 00:07:03.800 meme. You continue on with life, all right, before we jump into 104 00:07:03.839 --> 00:07:09.519 the content, let's see. We'll see who is in the chat and if 105 00:07:09.560 --> 00:07:12.360 no one's chatting on club house. Oh they're all quiet over there, but 106 00:07:12.399 --> 00:07:15.879 over here we got James Scott on facebook saying hello. What's up, James, 107 00:07:15.920 --> 00:07:18.439 good to see him, a man always good to see. I hope 108 00:07:18.439 --> 00:07:21.399 your family's doing good. Have everybody's feeling better? I know you guys were 109 00:07:21.480 --> 00:07:25.439 kind UN of the weather there for a minute. Said millow says one sheet 110 00:07:25.439 --> 00:07:30.079 pro is great. Brent bashing the cofounder of one she pro still says I 111 00:07:30.120 --> 00:07:34.000 am number one over on one sheet bro. I'm super excited about that. 112 00:07:34.160 --> 00:07:38.399 So if you if you want to beat me. And what's up with that 113 00:07:38.439 --> 00:07:41.879 little face, Brent? What's up with that little little face with the with 114 00:07:41.959 --> 00:07:46.000 the mouth not straight line. What does that mean? You should be happy. 115 00:07:46.040 --> 00:07:50.560 I'm out here, out sharing everybody on a one sheheet world in and 116 00:07:50.800 --> 00:07:55.839 said, said he's not scared bringing on all right. Said, all right, 117 00:07:56.040 --> 00:07:58.600 fine, I'll bring it on. Well, Havn't back on. He's 118 00:07:58.639 --> 00:08:01.800 busy. He's busy with his real friends. I'm hanging out with my Internet 119 00:08:01.879 --> 00:08:07.319 friends, my community, my only friends, maybe, and it was only 120 00:08:07.319 --> 00:08:09.399 friends, not anyway. All right, all right, let's go on. 121 00:08:09.480 --> 00:08:11.920 Let's move on, for I start making some more bad jokes, but appreciate 122 00:08:11.959 --> 00:08:16.319 everybody joining me. Now let's talk about how to stack monetization for your podcast. 123 00:08:16.360 --> 00:08:20.040 Now that's going to work for podcasting. Co Work for a live streaming. 124 00:08:20.079 --> 00:08:22.240 This Co work for your instagram account and score work for your Tick Tock. 125 00:08:22.240 --> 00:08:26.399 This can work for a lot of different things. But I want you 126 00:08:26.519 --> 00:08:31.560 to not just be one way, one thought, one we know, one 127 00:08:31.600 --> 00:08:33.480 track of mind about it, because if you do, you could leave money 128 00:08:33.600 --> 00:08:37.039 on the table. So there's a several different ways that you can do this 129 00:08:37.519 --> 00:08:43.080 in I would recommend that you start with one way. So this is what 130 00:08:43.159 --> 00:08:52.679 you know in my monetization journey is I have started with one monetization strategy or 131 00:08:52.679 --> 00:08:58.200 one monetization, you know stream, and then worked my way into other things 132 00:08:58.240 --> 00:09:01.720 as they come. Now I went with in my fishing podcast. I went 133 00:09:01.759 --> 00:09:05.600 with sponsorships first because I felt the most confident in that. It was the 134 00:09:05.639 --> 00:09:09.559 best return on on my investment of time and energy. And I have a 135 00:09:09.600 --> 00:09:13.240 cohost. So it was like, dude, we'd have to do a lot 136 00:09:13.279 --> 00:09:16.519 of affiliate stuff to make any money. So I started with sponsors what I 137 00:09:16.600 --> 00:09:20.120 do that Solo? No, like this show, for instance. I'm starting 138 00:09:20.159 --> 00:09:24.360 out with affiliate relationships. I'm an affiliate account with my one sheet right. 139 00:09:24.399 --> 00:09:28.360 So people go to my one sheet, one sheet dot pro Billy Thorpe, 140 00:09:28.360 --> 00:09:31.039 and then you go to on the bottom, you click on it, you 141 00:09:31.039 --> 00:09:33.919 get a free account. You decide, Hey, I want to I want 142 00:09:33.919 --> 00:09:37.399 to get the upgrade account. You upgrade it. I make a small percentage 143 00:09:37.440 --> 00:09:39.919 of that commission. So that is how affiliate works. So if I was 144 00:09:39.919 --> 00:09:43.960 going to do it again, I would probably start out with all the products 145 00:09:43.039 --> 00:09:48.080 and services that I love, no, trust, all those things and set 146 00:09:48.159 --> 00:09:54.159 up affiliate relationships first. This is one of the easiest lowhanging fruits that you 147 00:09:54.200 --> 00:09:58.879 can possibly do today. Every single person that is listening to this video or 148 00:09:58.879 --> 00:10:05.039 watching this listening or watching can literally go set up an affiliate account today. 149 00:10:05.200 --> 00:10:07.279 You can go set up with Amazon, you can set up one with brands 150 00:10:07.279 --> 00:10:11.879 that you use, products, services. Think about what really fits your niche. 151 00:10:13.240 --> 00:10:16.480 You can talk about them on your show. Spoiler alert. One sheet 152 00:10:16.480 --> 00:10:22.399 didn't pay me anything for them to be the sponsor spot of the Creator highlight. 153 00:10:22.440 --> 00:10:26.559 I know if people click on that and I shared enough and they buy, 154 00:10:26.600 --> 00:10:28.519 I'm going to get a commission off of it. So right now in 155 00:10:28.559 --> 00:10:33.320 their business they're not sponsoring anybody show. I'd ask them, Hey, you 156 00:10:33.320 --> 00:10:37.759 got any money? I would love to have some money, but they're like 157 00:10:37.799 --> 00:10:39.159 no, dude, we're you know, we're getting started with ramping this thing 158 00:10:39.200 --> 00:10:43.480 up, but we'll put it affiliate program together. This is what happened. 159 00:10:43.720 --> 00:10:46.240 This is awesome, this is great and I can still get rewarded for sharing 160 00:10:46.320 --> 00:10:52.600 the information. So go make a list of products, services, whatever that 161 00:10:52.720 --> 00:10:56.679 serve your niche and just keep a list of these and put them on your 162 00:10:56.679 --> 00:11:01.279 website. I have mine. If you go to creating daily dot live. 163 00:11:01.320 --> 00:11:05.159 I have like gear and software recommendations, or maybe two recommendations tab if you 164 00:11:05.159 --> 00:11:07.960 click on there, you're going to see my one sheet, you're going to 165 00:11:07.960 --> 00:11:11.000 see Ecam live, you're going to see my Amazon store, you're going to 166 00:11:11.039 --> 00:11:15.759 see a lot of different affiliate relationships. Pod Page, for instance, the 167 00:11:15.799 --> 00:11:18.919 website builder I used to build my website and five minutes. Anytime I create 168 00:11:20.000 --> 00:11:24.279 a podcast, I literally have a website within five minutes of having the RSS 169 00:11:24.279 --> 00:11:26.679 feed, and so I can easily go in there, put it together, 170 00:11:26.840 --> 00:11:31.679 Bam it goes. If someone buys the pro version, I get a commission 171 00:11:31.720 --> 00:11:33.879 off of it. All right, so be thinking that direction. What are 172 00:11:33.919 --> 00:11:37.840 the product services? Things that you know, love, trust, that you 173 00:11:37.879 --> 00:11:41.120 can recommend and that you can be honest about recommending? I'm not saying go 174 00:11:41.240 --> 00:11:46.879 create an affiliate relationship with every company you know and when people ask you a 175 00:11:46.960 --> 00:11:50.679 question, go gay and you send them a link. Let them know. 176 00:11:50.200 --> 00:11:54.159 Hey, any of these links can be affiliate links and if you click on 177 00:11:54.200 --> 00:11:58.360 it and make qualified purchase, I can get paid a small percentage. Now 178 00:11:58.559 --> 00:12:01.519 be sure to look into those filiate programs, all that stuff. Make sure 179 00:12:01.519 --> 00:12:05.600 it's gonna be worth your while, and it varies. You know, there's 180 00:12:05.639 --> 00:12:11.279 some Amazon categories that pay one percent and I've worked with with sponsor. Or. 181 00:12:11.360 --> 00:12:13.720 I work with the filliate, you know, partnerships that I make thirty, 182 00:12:13.799 --> 00:12:18.080 forty, fifty percent on. But you got to make sure you know 183 00:12:18.200 --> 00:12:20.840 it makes sense for you to be promoting it, especially if you're going to 184 00:12:20.919 --> 00:12:24.399 use it like I have here with one sheet, as like a little sponsor 185 00:12:24.399 --> 00:12:28.639 spot. But then another thing about affiliate relationships that want you to keep in 186 00:12:28.720 --> 00:12:35.480 mind is if you move the needle enough and you are promoting their business enough 187 00:12:35.519 --> 00:12:41.279 and you are really making a splash, if you will, that is leverage 188 00:12:41.440 --> 00:12:45.440 for you to come back with those numbers, come back with those analytics and 189 00:12:45.519 --> 00:12:50.440 have a sponsorship deal conversation and have a brand deal conversation. So just because 190 00:12:50.480 --> 00:12:54.399 it might pay a small percentage of front, if you can really move the 191 00:12:54.440 --> 00:12:58.960 needle for their company, you can leverage that and come back and say, 192 00:13:00.000 --> 00:13:03.039 Hey, look, I've done x amount of dollars, I've done you know 193 00:13:03.200 --> 00:13:05.919 XYZ. I want to see, like, what are other creators doing? 194 00:13:07.279 --> 00:13:11.000 Am I average? My above average? If you're above average, then try 195 00:13:11.000 --> 00:13:13.799 to go get a brand deal. All right. So think, think about 196 00:13:13.840 --> 00:13:16.879 that, softwares, you know any of that kind of stuff. I think 197 00:13:16.879 --> 00:13:22.440 about software, I think about Amazon Amazons, easy. There's a lot of 198 00:13:22.480 --> 00:13:26.080 affiliate programs. If you're if you're unfamiliar how to find them, go to 199 00:13:26.120 --> 00:13:28.720 someone's website. Typically Scroll all the way down to the bottom to the little 200 00:13:28.720 --> 00:13:33.159 foot footnotes. There a little footer, and see if they have like a 201 00:13:33.279 --> 00:13:37.279 partner program or affiliate program or something of that nature. Click on it, 202 00:13:37.320 --> 00:13:41.480 shoot him an email, shoot them email to support. Sometimes you might be 203 00:13:41.559 --> 00:13:45.399 working with a brand or, like I'm working with a coffee company. Like 204 00:13:45.440 --> 00:13:48.200 may even coffee, right. You guys have seen them on the show. 205 00:13:48.240 --> 00:13:52.720 Friends of mine love their coffee and I'm talking to my friend Niko and said, 206 00:13:52.759 --> 00:13:56.120 Hey, Niko, would you consider doing an affiliate program you know, 207 00:13:56.200 --> 00:13:58.600 for people who love your coffee like me, that I want to share it 208 00:13:58.600 --> 00:14:01.720 because other creators drink coffee. You know, we talk a lot about coffee. 209 00:14:01.799 --> 00:14:05.120 So think about that. So that's a that's your affiliate stuff. So 210 00:14:05.559 --> 00:14:09.320 you know where the brands you work with product services. I keep saying it 211 00:14:09.720 --> 00:14:13.679 because I want you to go take action. All right, you will never 212 00:14:13.720 --> 00:14:16.960 get paid if you do not take action. Period. These brands are not 213 00:14:16.960 --> 00:14:18.559 going to find you and say hey, we love your content, we belease 214 00:14:18.559 --> 00:14:20.480 being a Phili. They're not going to do that. They don't have time 215 00:14:20.519 --> 00:14:24.720 for that. Go get them, go find them, go, get that 216 00:14:24.759 --> 00:14:28.840 relationship built up in and keep it, keep it moving, keep it moving. 217 00:14:28.879 --> 00:14:31.480 All right. Sid Meadows says he drinks a lot of coffee. Absolutely, 218 00:14:31.480 --> 00:14:37.000 we drink a lot of coffee. I'm drinking some now, which I 219 00:14:37.039 --> 00:14:39.919 think according to some vocal coaches, Brian not supposed to be doing that. 220 00:14:39.080 --> 00:14:43.200 But Anyway, not while I'm doing alive. All right. Next thing, 221 00:14:43.159 --> 00:14:46.080 and this was so that was where I would start off if I was starting 222 00:14:46.120 --> 00:14:50.960 all over, which I am kind of with this show creating daily. I'm 223 00:14:50.000 --> 00:14:52.960 starting with affiliate stuff. I'm not going out and trying to get a sponsor 224 00:14:52.960 --> 00:14:58.840 for the show quite yet. Next thing that you could do is immediately to 225 00:15:00.000 --> 00:15:01.960 say so I'm going to do a low singing fruit and move my way up 226 00:15:03.200 --> 00:15:07.919 is go get a buy me a coffeecom. So we just talked about coffee. 227 00:15:07.960 --> 00:15:11.360 Go to buy me a coffeecom. Set up a free count and I 228 00:15:11.360 --> 00:15:13.000 would do this from day one. Now a lot of people will go to 229 00:15:13.039 --> 00:15:18.240 Patreon and try to do additional content and all this kind of stuff, and 230 00:15:18.399 --> 00:15:22.080 as a membership I don't recommend it. I recommend going to buy me a 231 00:15:22.120 --> 00:15:24.039 coffeecom setting up and buy me a coffee and have it be a call to 232 00:15:24.080 --> 00:15:28.559 action, like literally right now during this live stream. If you want to 233 00:15:28.559 --> 00:15:30.559 buy me a cup of coffee, if you want to support me as a 234 00:15:30.559 --> 00:15:33.360 creator, you can go to buy me a coffeecomash Billy Thorpe and you can 235 00:15:33.440 --> 00:15:37.519 literally give me five bucks and that's what it is and you can do buy 236 00:15:37.559 --> 00:15:39.799 me a pizza, by me beer, buy me a horse, I don't 237 00:15:39.799 --> 00:15:41.200 know, whatever you want to do over there. You can change it, 238 00:15:41.279 --> 00:15:46.639 but buy me a coffee is like crowdfunding and every your building relationship. You're 239 00:15:46.639 --> 00:15:50.879 shown up every week, is content creator, or maybe every day. Like 240 00:15:50.960 --> 00:15:52.480 me, I'm showing up every single day, or trying to, Monday through 241 00:15:52.519 --> 00:15:56.919 Friday, and every time you show up and you have US called action. 242 00:15:56.960 --> 00:15:58.960 Oh you want to support me, Bam, here you go. You can 243 00:15:58.960 --> 00:16:00.919 be a part of my community. Now. You could, if you wanted 244 00:16:00.960 --> 00:16:06.200 to do additional content my fishing podcast that I have, my coast and I 245 00:16:06.440 --> 00:16:10.519 we decided nearly well, it's going to be almost two years here in April. 246 00:16:10.559 --> 00:16:12.720 We decided to do a membership. So now we're doing an entirely new 247 00:16:12.759 --> 00:16:17.480 podcasts. It's additional content as a monthly fee to it, and we have 248 00:16:17.480 --> 00:16:21.159 almost a hundred people signed up for it. So it's pretty awesome and it's 249 00:16:21.159 --> 00:16:23.559 going to be revenue into our pockets and it's going to keep growing over time, 250 00:16:23.600 --> 00:16:26.799 over time, over time, and it's just going to be this compounding 251 00:16:26.919 --> 00:16:32.399 relationship. So the sooner you put these programs out there and allow people to 252 00:16:32.480 --> 00:16:36.600 support you as a content creator and be a part of your process, then 253 00:16:36.600 --> 00:16:40.600 that can give you more opportunities, as you grow your audience, for people 254 00:16:40.679 --> 00:16:44.240 to be now, don't quit your day job just cause you started buying me 255 00:16:44.279 --> 00:16:47.879 a coffee. All right. So, for instance, my coast and I 256 00:16:47.919 --> 00:16:52.600 probably bring in a hundred to two hundred dollars on average per month. And 257 00:16:52.639 --> 00:16:56.200 as if I remember to do the called action in the show, and that's 258 00:16:56.240 --> 00:16:57.720 another thing. You got to do some called action. So there you go. 259 00:16:57.799 --> 00:17:03.320 So affiliate marketing, crowdfunding or taking up like a donation or buy me 260 00:17:03.360 --> 00:17:04.680 a coffee. I think buy me a coffee is easier. It was easier 261 00:17:04.680 --> 00:17:10.039 for our audience to understand that versus like become a patron and all the stuff. 262 00:17:10.480 --> 00:17:12.240 So there you go. There's a couple different ways and those are the 263 00:17:12.279 --> 00:17:18.440 two easiest ways in my opinion, that you can get started now. The 264 00:17:18.440 --> 00:17:22.119 next thing I would probably do is, and this is I get these a 265 00:17:22.119 --> 00:17:26.200 little backwards, how I done it, but if I was doing this again 266 00:17:26.480 --> 00:17:30.160 for my fishing chod probably done it this way. Is I would go out 267 00:17:30.160 --> 00:17:34.960 for sponsors as my third thing, because this is still easier than the last 268 00:17:34.960 --> 00:17:38.799 thing I'll tell you about. But sponsors. It's really important that when you 269 00:17:38.799 --> 00:17:42.240 have a small audience that you think about the purity of the audience. You 270 00:17:42.240 --> 00:17:45.599 think about the loyalty of the audience and I'm not going to go into all 271 00:17:45.640 --> 00:17:48.319 the details. If you want more information on that, feel free to dmme. 272 00:17:48.680 --> 00:17:49.839 Will set up a discovery call. I have a program. You can 273 00:17:49.839 --> 00:17:52.599 come be a part of it. I can coach you and walk you through 274 00:17:52.599 --> 00:17:56.440 the process of how I've been able to get you know, high ticket sponsor 275 00:17:56.480 --> 00:18:02.599 deals with a really small but niche audience. So what you do want to 276 00:18:02.599 --> 00:18:06.680 think about the importance of the pure and loyal audience your community, the value 277 00:18:06.680 --> 00:18:10.680 that you bring. Match your audience to your sponsors. Make sure they're like 278 00:18:10.680 --> 00:18:14.480 minded. They need your help benefit from the same niche that kind of thing. 279 00:18:14.960 --> 00:18:17.759 Small audience is no problem. All Right, I'm going to tell you 280 00:18:17.799 --> 00:18:22.000 this. In all the gurus will tell you you need tenzero downloads an episode 281 00:18:22.039 --> 00:18:23.119 to make real money, or ten, you know, within thirty days or 282 00:18:23.160 --> 00:18:27.839 whatever. I just don't subscribe to that. I don't get nowhere near that. 283 00:18:27.960 --> 00:18:32.880 Okay, nowhere near Tenzero downloads and episode in a thirty day period. 284 00:18:32.880 --> 00:18:37.400 Nowhere close. Maybe ten percent of that now after nearly two years of doing 285 00:18:37.440 --> 00:18:42.039 it, but nowhere close to tenzero per month. But it's small audience is 286 00:18:42.079 --> 00:18:48.680 no problem. Think about your community over so. Think about quality over quantity. 287 00:18:48.680 --> 00:18:51.000 And when you really know that you have a niche audience, you really 288 00:18:51.039 --> 00:18:55.400 know that you have a community that can help serve that sponsor, that will 289 00:18:55.440 --> 00:18:57.839 support that sponsor, that'll help you promote that sponsor and all those kinds of 290 00:18:57.880 --> 00:19:00.839 things, this is the real value. And if you once again, if 291 00:19:00.839 --> 00:19:04.440 you need help for that, then let me know. And then another thing 292 00:19:04.480 --> 00:19:08.559 for this is to, you know, show up like a business, present 293 00:19:08.599 --> 00:19:11.119 like a business. I'd say, is all the time. If you want 294 00:19:11.200 --> 00:19:15.440 someone to write you a check, you need to show up like a business 295 00:19:15.440 --> 00:19:19.359 and it takes work to get there. It takes work to put stuff together. 296 00:19:19.880 --> 00:19:22.240 So if you need help with any of that stuff, reach out to 297 00:19:22.279 --> 00:19:25.839 me, because it's what I do, is I coach people into their now 298 00:19:25.880 --> 00:19:30.200 you can all. You can also do like these dynamically inserted ads Oh man, 299 00:19:30.200 --> 00:19:33.119 where you just sign up for a Middle Guy, a middle ad buying 300 00:19:33.240 --> 00:19:36.759 company. They work with bigger brands. They pee you what's called CPM model. 301 00:19:36.799 --> 00:19:38.240 You can do that if you want to. I don't recommend it. 302 00:19:38.279 --> 00:19:42.440 I don't think there's any money in it for smaller creators and I literally think 303 00:19:42.440 --> 00:19:45.960 they just going to rake you up, like rake you over the coals, 304 00:19:47.319 --> 00:19:49.039 K you up. I don't know what that means. So that is kind 305 00:19:49.039 --> 00:19:53.960 of the sponsorship run down. See, have affiliate marketing, you have monetizes 306 00:19:55.039 --> 00:19:57.519 year community by I have asking them to support you as a contint creator. 307 00:19:57.599 --> 00:20:03.960 You have sponsors with really like minded sponsorship deals that are going to benefit from 308 00:20:03.039 --> 00:20:08.400 your same audience. All right, and then the last but not least, 309 00:20:08.400 --> 00:20:12.039 and probably in my mind, the most difficult, and I can say this 310 00:20:12.119 --> 00:20:15.880 because I spent ten years in this business, nearly ten years. I think 311 00:20:15.880 --> 00:20:19.200 it's like eight years. I'll say ten, I'll round it up. Before 312 00:20:19.200 --> 00:20:25.839 the pandemic put me out of this business is to create your own products. 313 00:20:25.920 --> 00:20:30.119 Now this is two different forks of the road here. Okay, you can 314 00:20:30.200 --> 00:20:36.240 go digital goods, which in my opinion, or more profitable, but either 315 00:20:36.279 --> 00:20:37.279 one of them are. You got to have an audience, okay, you 316 00:20:37.279 --> 00:20:41.000 got to have this, this audience that knows you, like to you, 317 00:20:41.039 --> 00:20:45.519 trust to you, wants to support you and will buy your products. Okay, 318 00:20:45.519 --> 00:20:48.960 so either way you probably going to do. In my opinion, it 319 00:20:48.039 --> 00:20:52.480 is harder to sell. It's easier for me to sell sponsorship deal with a 320 00:20:52.559 --> 00:20:59.480 small, niche audience then it is for me to sell products. And when 321 00:20:59.519 --> 00:21:03.079 you're thinking about products, there's two different forks here to well, fork in 322 00:21:03.119 --> 00:21:04.359 the road, left or right. All right, so left, we're gonna 323 00:21:04.359 --> 00:21:08.359 talk about hard goods. So yet t shirts, hats, stickers, bumper 324 00:21:08.440 --> 00:21:11.599 stickers, all that kind of stuff. A lot of ways to get the 325 00:21:11.599 --> 00:21:15.119 stuff done. Now, you know, compared to five, ten years ago, 326 00:21:15.200 --> 00:21:18.960 you can do bolk orders, and this is why I used to specialize 327 00:21:18.000 --> 00:21:22.640 in people will call me a print a hundred of X Y Z shirt, 328 00:21:22.680 --> 00:21:25.759 send it too. They're responsible. They pack it printed, you know, 329 00:21:25.799 --> 00:21:27.680 packet, ship it, print all the labels, all that kind of stuff. 330 00:21:27.839 --> 00:21:32.279 Or you can do print on demand. Now there's a lot of companies 331 00:21:32.319 --> 00:21:37.920 out here doing prow on demand. But big warning sign is do your due 332 00:21:37.000 --> 00:21:41.680 diligence, order some of the products that you're going to sell. Make the 333 00:21:41.720 --> 00:21:48.640 investment to to do these products before you just put them out there, because 334 00:21:48.920 --> 00:21:52.799 I have got some turds in the mall. Okay, I've gotten some companies 335 00:21:52.839 --> 00:21:55.599 that will promise me the moon and send me a Turd. All right, 336 00:21:55.640 --> 00:21:59.559 so be sure that you get a left chest like this. It's left chest, 337 00:21:59.680 --> 00:22:03.119 not mental chest. Literally, I've gotten those. Okay, you know 338 00:22:03.240 --> 00:22:07.240 Coffee Mug. Make sure it's printed right like order at least order one, 339 00:22:07.279 --> 00:22:10.839 if not to just to test out. You know some of those products. 340 00:22:10.839 --> 00:22:15.319 Now the problem is bulk is cheaper. You get a bulk discounts is like 341 00:22:15.359 --> 00:22:18.680 buy a whole se. If you buy a hundred you're going to get a 342 00:22:18.680 --> 00:22:22.680 way better price and if you buy one. But when you're doing DTG, 343 00:22:22.920 --> 00:22:25.720 director garnment printing on demand, printing, Saye. For like a Tshirt, 344 00:22:25.720 --> 00:22:26.960 it's going to cost you way more money. So I guess what, the 345 00:22:26.960 --> 00:22:30.759 more cost you, less money you make. However, I get it. 346 00:22:30.799 --> 00:22:34.960 Maybe don't have the band with maybe you don't have the initial investment. So 347 00:22:36.000 --> 00:22:37.519 what you want to do, and there's a couple ways to do this, 348 00:22:37.559 --> 00:22:41.680 and I have podcast episodes about it, clubhouse rooms I'm sure, recorded about 349 00:22:41.759 --> 00:22:45.720 this, is if you want to do bulk and you want to get a 350 00:22:45.720 --> 00:22:51.640 better price, then do a pre cell. Get this community that has literally, 351 00:22:51.759 --> 00:22:53.799 you know, hung out with you every week on your podcast or on 352 00:22:53.839 --> 00:22:57.759 your live shows or whatever, and get them involved in the process, getting 353 00:22:57.759 --> 00:23:02.559 them involved in design decisions, color decisions. You don't like, get down 354 00:23:02.559 --> 00:23:06.000 in the weeds, but say hey, I have this shirt and this shirt 355 00:23:06.000 --> 00:23:07.119 with this design in this design. Which one you like better? Oh, 356 00:23:07.119 --> 00:23:10.519 you like this one better. Cool. Now let's move it. I'm thinking 357 00:23:10.599 --> 00:23:12.400 this color scheme or this color scheme for this shirt. Oh, okay, 358 00:23:12.519 --> 00:23:18.200 cool. So when your community is like super invested into the project, into 359 00:23:18.279 --> 00:23:21.480 the process, then you can do what's called a pre cell. So they've 360 00:23:21.480 --> 00:23:25.119 helped you make all the decisions, yes, no, AB whatever, and 361 00:23:25.240 --> 00:23:27.720 now when you go to sell it you can say hey, guys, love 362 00:23:27.799 --> 00:23:30.640 it. Thank you so much for all your help. We've, you know, 363 00:23:30.759 --> 00:23:34.599 been working through all the details here and now I'm ready to order and 364 00:23:34.640 --> 00:23:40.480 I need x to order. I need twenty four shirts, I need fifty, 365 00:23:40.519 --> 00:23:42.039 a hundred, whatever your minimum is for your screen printer, and I'll 366 00:23:42.039 --> 00:23:47.279 see shirts, because that's what I know more than anything. But it works 367 00:23:47.279 --> 00:23:49.200 the same way with any product. And you do a pre cell and you 368 00:23:49.240 --> 00:23:52.359 get your community to buy and you say we're going to do a pre cell, 369 00:23:52.359 --> 00:23:56.279 it's going to last this long, Xyz, Bam, and then once 370 00:23:56.279 --> 00:23:57.440 it's done, I'm going to get the shirts, I'm going to show them 371 00:23:57.480 --> 00:24:03.119 out to you. In that way you can make the most amount of money 372 00:24:03.119 --> 00:24:06.480 on that first order. Then you have money to reinvest and you can buy 373 00:24:06.559 --> 00:24:10.200 more product or launch another product or what have you. So this is a 374 00:24:10.240 --> 00:24:14.599 little bit more complicated, it's a little bit more handson. I've done this 375 00:24:14.720 --> 00:24:18.960 from the you know, helping people do this for nearly a decade. A 376 00:24:18.960 --> 00:24:22.680 lot of nonprofits added a lot of money to their to their bottom line, 377 00:24:22.799 --> 00:24:26.400 from helping them launch apparel brands, product brands, that type of thing. 378 00:24:26.480 --> 00:24:30.319 So it is a little bit more heavy and lifting and I would recommend that 379 00:24:30.359 --> 00:24:36.519 you have a super engage audience before you trying to launch a product or if 380 00:24:36.559 --> 00:24:38.680 you think you might be ready, just put it out there and say hey, 381 00:24:38.720 --> 00:24:44.039 I'm thinking about doing this coffee mug. What do you guys think? 382 00:24:44.079 --> 00:24:48.039 And then let them answer the question and kind of push you along in the 383 00:24:48.039 --> 00:24:51.079 process. So that is kind of how you can do hard goods. You 384 00:24:51.119 --> 00:24:53.200 can do bulk versus on demand. But I will tell you this one thing, 385 00:24:53.240 --> 00:24:56.000 this one tip that I've seen over and over and over and over and 386 00:24:56.000 --> 00:25:00.319 over. If someone gets on your website and you have forty five different t 387 00:25:00.440 --> 00:25:06.000 shirt designs, eight different coffee mugs, four mouse pads, you know whatever 388 00:25:06.160 --> 00:25:08.599 whatever else you have on their headphones and all this kind of stuff, it 389 00:25:08.640 --> 00:25:15.440 is overwhelming. Keep it simple. Keep it simple, keep it five products 390 00:25:15.440 --> 00:25:18.079 on your website. If you're doing print on demand, keep it fiver under 391 00:25:18.119 --> 00:25:22.319 and really focus on building the value around those products and selling them and make 392 00:25:22.359 --> 00:25:26.720 them a part of your community rather than just dumping. Just because you can 393 00:25:27.039 --> 00:25:33.400 add five hundred products on at a print fullcom or whatever it is, doesn't 394 00:25:33.440 --> 00:25:36.839 mean you should all right and really focus on those, you know, four 395 00:25:36.920 --> 00:25:41.799 or five products versus a whole store of products. But once again, when 396 00:25:41.799 --> 00:25:45.039 you're thinking of multiple, multiple streams of revenue, now you have so you 397 00:25:45.039 --> 00:25:48.319 start out with affiliate marketing, and then you get, you know, maybe 398 00:25:48.319 --> 00:25:51.279 set up a buy me a coffee, and now you make it a little 399 00:25:51.279 --> 00:25:52.599 bit of money. There, make a little bit of money affiliate. Now 400 00:25:52.599 --> 00:25:56.599 you're building your audience and you you got this really niche audience. You know 401 00:25:56.599 --> 00:26:00.359 who they are and you can go after sponsor deals. And then you start 402 00:26:00.400 --> 00:26:03.039 creating product. And now you got a Tshirt, now I got a Mug. 403 00:26:03.119 --> 00:26:04.839 Well, each one of those to streaming revenue. All right. So 404 00:26:04.839 --> 00:26:08.319 so you can break all these things down into a streaming revenue. Then you 405 00:26:08.319 --> 00:26:11.160 click over and say, okay, and this is what I've been doing. 406 00:26:11.480 --> 00:26:17.000 I start a fishing podcast, built it, Guy Sponsors for it within a 407 00:26:17.039 --> 00:26:21.119 few episodes and then people started asking me, how in the world did you 408 00:26:21.200 --> 00:26:23.759 do that? Nobody is sponsor, nobody can get a sponsor, especially with 409 00:26:23.799 --> 00:26:27.039 the small audience. How did you do that? And then I started to 410 00:26:27.079 --> 00:26:33.160 create digital goods, product services, that kind of thing. Started doing courses 411 00:26:33.720 --> 00:26:37.119 or workshops, you know, creating templates, media kits, things like that, 412 00:26:37.720 --> 00:26:41.079 where people can just buy these things and make it their own or they 413 00:26:41.119 --> 00:26:44.640 can come and get trained, or I do one on one coaching and all 414 00:26:44.640 --> 00:26:47.839 this kind of stuff. And this is the the second part of your own 415 00:26:47.880 --> 00:26:51.599 product is to do what's called digital goods, and so now you can maybe 416 00:26:51.599 --> 00:26:53.759 you create an e book, maybe create a PDF, maybe create a I 417 00:26:53.759 --> 00:26:56.759 don't know, like I just bought something from somebody the other day, like 418 00:26:56.799 --> 00:27:03.920 a content creator planner thing, a Ma Jigger or whatever. So start thinking 419 00:27:03.960 --> 00:27:06.599 those ways. How can you serve your audience? How can you serve your 420 00:27:06.599 --> 00:27:11.480 community and with your digital goods? Literally, I just go how do I 421 00:27:11.640 --> 00:27:14.119 know how to do something? What is people ask what are you ble asking 422 00:27:14.119 --> 00:27:15.799 me about? This is a question. What are people ask me about and 423 00:27:15.799 --> 00:27:18.359 how can I help them? And is there a way for me to make 424 00:27:18.359 --> 00:27:22.279 money off of that? And I don't mind to tell people, Hey, 425 00:27:22.319 --> 00:27:23.160 this what I do for a living. I can't get on the phone with 426 00:27:23.160 --> 00:27:26.559 you for forty five minutes for free and tell you how to get a sponsor 427 00:27:26.680 --> 00:27:30.039 because I charge a premium dollar for that. Okay, so that is where 428 00:27:30.039 --> 00:27:33.119 it's a little weird for some of us as content creators, because we're creating 429 00:27:33.160 --> 00:27:37.079 content because we want to help people. And I want to help people, 430 00:27:37.240 --> 00:27:40.000 but I also have a family to feed and that's kind of the weird part 431 00:27:40.039 --> 00:27:42.319 about doing you know, for me anyway, it was a little weird to 432 00:27:42.359 --> 00:27:45.559 go hey, I need to ask for what I want and it. If 433 00:27:45.599 --> 00:27:48.039 the answer is like I can't afford it, or it's too much, or 434 00:27:48.079 --> 00:27:51.319 you're an idiot or whatever, I'm like cool, go on and I'll, 435 00:27:51.400 --> 00:27:55.519 you know, figure it out later, later on. So, anyway, 436 00:27:55.920 --> 00:27:59.720 those are a few different ways that you can monetize your podcast, but you 437 00:27:59.759 --> 00:28:03.559 can monetize your content. And when people ask me the question, billy, 438 00:28:03.000 --> 00:28:08.000 which one should I do, the answers for me is all of them. 439 00:28:08.039 --> 00:28:11.640 You should eventually work up to all of them. Now, once again, 440 00:28:11.759 --> 00:28:18.640 my podcast that has sponsors has just been sponsored for almost two years and now 441 00:28:18.640 --> 00:28:22.720 in April, which is the starting the second year, we are going to 442 00:28:22.839 --> 00:28:26.000 launch. We're launching a membership which is already we've pre sold it, we've 443 00:28:26.000 --> 00:28:29.680 done all that stuff. So we didn't do any of the work, by 444 00:28:29.720 --> 00:28:33.079 the way, Ay, we didn't do any of the work until we have 445 00:28:33.200 --> 00:28:34.839 people say yes, we want to be a part of the show, we 446 00:28:34.880 --> 00:28:38.319 want to buy, we want to be a part of the membership. So 447 00:28:38.559 --> 00:28:41.720 keep that in mind. Is You don't always have to have it all figured 448 00:28:41.839 --> 00:28:45.240 out. Just see if people are involved, and I did this with a 449 00:28:45.240 --> 00:28:48.200 sponsorship workshop. I said, Hey, I'm going to do a sponsorship workshop. 450 00:28:48.240 --> 00:28:51.559 Anybody interested? Kaye, I mean me, me, me, me, 451 00:28:51.640 --> 00:28:52.839 cool, cool. Now then I was like, Oh okay, now 452 00:28:52.880 --> 00:28:56.960 I gotta go figure out what is a sponsorship workshop even look like? How 453 00:28:56.000 --> 00:29:00.279 do I put one together? And then I went and put it together and 454 00:29:00.319 --> 00:29:03.039 did it and help people make some money with their podcast. So that those 455 00:29:03.079 --> 00:29:07.359 are a few things to think about when you're going to monetize. And when 456 00:29:07.400 --> 00:29:11.440 do you think about monetizing? If you're in this room, if you're in 457 00:29:11.440 --> 00:29:12.839 this clubhouse room, if you're watching this live stream, then you're already thinking 458 00:29:12.839 --> 00:29:15.920 about it. So you should. You should be thinking about it. You 459 00:29:15.960 --> 00:29:19.079 should be planning and go steat of an affiliate relationship. The biggest one out 460 00:29:19.079 --> 00:29:25.240 there probably Amazon or products and services you already use. Go check that out. 461 00:29:25.279 --> 00:29:27.839 Go sign up for one sheet, one sheet dot pro. It's been 462 00:29:29.279 --> 00:29:33.640 number one sheet dot pro, Billy Thorpe. Go to that link and then 463 00:29:33.680 --> 00:29:37.759 scroll all the way down the bottom. Sign up for a free account and 464 00:29:37.799 --> 00:29:41.599 then go apply for the affiliate program. If it's a I think it's available. 465 00:29:41.640 --> 00:29:45.359 If not, Brent, let me know if you're still watching. Might 466 00:29:45.400 --> 00:29:48.519 be promoting something. It's not available to everyone yet, but once you do 467 00:29:48.559 --> 00:29:51.759 that, now there you go. Now I don't know what the percentage is, 468 00:29:51.799 --> 00:29:55.519 but every time you share it with anybody, with your guest, with 469 00:29:55.640 --> 00:29:57.759 people you want to come on your show, and if they go what's this? 470 00:29:57.799 --> 00:30:00.799 What's this one sheet? How do I get one? They get it, 471 00:30:00.839 --> 00:30:03.039 they sign up, maybe they try to free count. Then they sound 472 00:30:03.079 --> 00:30:06.599 for the brokump am, you get paid. All right, so think about 473 00:30:06.640 --> 00:30:08.359 that. It is available now, Brent. Just let me know. They're 474 00:30:08.440 --> 00:30:11.720 in the comments. So what I want to do now is I want to 475 00:30:11.759 --> 00:30:15.640 open it up. I want to open up the stage. If anybody has 476 00:30:15.680 --> 00:30:18.960 any questions, I want you to come up. This is strictly about podcast 477 00:30:19.359 --> 00:30:23.440 or live stream monetization. Okay, I'm not going to answer any questions today 478 00:30:23.519 --> 00:30:26.680 about how do you start your podcast ready, grow your audience or any of 479 00:30:26.680 --> 00:30:32.079 that stuff. It's literally just going to be about podcast monetization and keep the 480 00:30:32.119 --> 00:30:36.839 conversation nice and tight. As I got limited amount of time here, I 481 00:30:36.920 --> 00:30:38.519 want to make sure I hit all the things. So if anybody in club 482 00:30:38.559 --> 00:30:41.559 house wants to raise your hand, please feel free to do that. Joseph 483 00:30:41.720 --> 00:30:45.519 Musco said, Great Room. Thank you so much. Hey, Miss Sam, 484 00:30:45.559 --> 00:30:49.880 how are you good? To see you got Brent and said on on 485 00:30:49.960 --> 00:30:53.319 clubhouse over here. So really appreciate you all. And I don't see any 486 00:30:53.359 --> 00:30:56.559 hands raised. If you raise your hand, I missed it. Feel free 487 00:30:56.599 --> 00:31:00.440 to unraise your hand and re raise your hand. All Right, here we 488 00:31:00.480 --> 00:31:04.200 go. Got One person up. Let's see. Invite to speak. All 489 00:31:04.319 --> 00:31:10.480 right, just a second. Hey, Ray, ray, how's it going? 490 00:31:11.799 --> 00:31:12.920 Hold on, one second. All right, now, let's try and 491 00:31:14.000 --> 00:31:15.839 okay, there, gotta get your volume up. How's it going? Okay, 492 00:31:15.880 --> 00:31:22.359 I'm doing great. Happy Monday. All right, happy Monday. Question 493 00:31:22.640 --> 00:31:26.880 is I'm doing great. My question is I'm trying to monetize stuff. I'm 494 00:31:26.920 --> 00:31:30.599 doing a lot all at once, which is not unusual when you're on social 495 00:31:30.640 --> 00:31:37.640 media platforms. But I'm trying to do I'm doing. Maybe I'm not signing 496 00:31:37.720 --> 00:31:41.920 up people right because I'm starting. I'm up to three hundred and two days 497 00:31:41.960 --> 00:31:47.559 of nonstop working out. I'm launching my podcast on a three hundred and sixty 498 00:31:47.599 --> 00:31:52.759 five days, which is about sixty three days. I have left two goes. 499 00:31:52.960 --> 00:31:56.039 So that's when I'm launching my podcast. I got the name, I 500 00:31:56.079 --> 00:32:00.039 got just Okain and everything, but I wanted to promote my book on it 501 00:32:00.119 --> 00:32:05.839 and I also wanted to do a course. I'm already signing up for everything, 502 00:32:05.839 --> 00:32:09.119 even though I don't have it finished. So I just wanted to hear 503 00:32:09.160 --> 00:32:15.319 your recommendations on how to monitorize that once I get the podcast. Thank you. 504 00:32:15.240 --> 00:32:17.119 Well, I mean, I think, I think if you're signing up, 505 00:32:17.119 --> 00:32:20.400 if you sign up for a filly stuff, if you're selling your own 506 00:32:20.400 --> 00:32:23.200 book, you're selling your own course, then you know, I mean that's 507 00:32:23.200 --> 00:32:25.720 that's good. Now, like out, what I would do is get your 508 00:32:25.720 --> 00:32:30.200 podcast started and make sure that within that podcast that you have ways to promote 509 00:32:30.279 --> 00:32:34.119 those those different things. Right. So if, like, like today for 510 00:32:34.160 --> 00:32:37.680 instance, I've promoted, you know, creating for money, Hey, I 511 00:32:37.680 --> 00:32:42.079 help people, monetizer, podcasters, sponsorships, if you want additional coaching, 512 00:32:42.160 --> 00:32:45.960 whatever, shoot me an email billy at creating for Moneycom and, you know, 513 00:32:45.039 --> 00:32:47.279 come on over, will do discovery, call for a good fit, 514 00:32:47.319 --> 00:32:51.319 blah, blah blah. Then I'll tell you all about the program and all 515 00:32:51.359 --> 00:32:54.240 that kind of stuff. So I think you if you got all those things 516 00:32:54.279 --> 00:32:59.640 already put together, then my sake, you know, good job. Congratulations. 517 00:32:59.680 --> 00:33:02.200 Now just putting out the delivery of that, which is the podcast, 518 00:33:02.319 --> 00:33:07.279 to you know, move, move the needle once you and do some transactions, 519 00:33:07.359 --> 00:33:13.359 once you got your podcast for going. Sounds Great. I wanted to 520 00:33:13.359 --> 00:33:15.920 ask you one more question, billy, because it sounds like you're very techy. 521 00:33:16.039 --> 00:33:22.319 I wanted to go live one two things. So I'm what I'm trying 522 00:33:22.319 --> 00:33:25.799 to do. Like once they start the podcast, I kind of like want 523 00:33:25.799 --> 00:33:30.480 to I don't know how to, you know, say the feed or be 524 00:33:30.640 --> 00:33:32.279 on at the same time. You know, I don't know if you could 525 00:33:32.279 --> 00:33:38.359 do that, be on clubhouse, maybe another channel and do the podcast at 526 00:33:38.400 --> 00:33:42.759 the same time. I'm just curious. Yeah, so there's a lot of 527 00:33:42.759 --> 00:33:45.759 ways to do this. I won't get into it too much, but for 528 00:33:45.920 --> 00:33:50.839 video I use a software called restream pro. I usee Kim. It goes 529 00:33:50.839 --> 00:33:54.880 into restream. restream goes to twitter, twitch, Youtube, facebook, and 530 00:33:54.920 --> 00:34:02.240 then for audio stuff, I'm using my roadcaster pro to go into clubhouse and 531 00:34:02.279 --> 00:34:06.200 one of the one of the good people to talk to in this audience is 532 00:34:06.200 --> 00:34:08.920 Michael Right there below me, right beside Joseph, in between Jose's Joseph and 533 00:34:09.039 --> 00:34:15.760 Phil. He does multi streaming audio and is a really good resource for that. 534 00:34:15.800 --> 00:34:19.320 And then also Bullhorn FM is a good place where you can do video 535 00:34:19.559 --> 00:34:22.039 or you can do just audio as well. So, yeah, those are 536 00:34:22.079 --> 00:34:27.719 the the the tools I would recommend for that. And and he cam hasn't 537 00:34:27.760 --> 00:34:30.480 filly linked, by the way. So if you use each gave off your 538 00:34:30.480 --> 00:34:34.519 mag user. So re appreciate you jumping up here. I'm going to gently 539 00:34:34.559 --> 00:34:37.239 move you down to the audience. Appreciate that. And ifybody else wants to 540 00:34:37.320 --> 00:34:39.559 come up and ask any questions, this is a good time to ask. 541 00:34:39.559 --> 00:34:45.000 I'll answer anything. I mean not really. As far as monetization goes, 542 00:34:45.360 --> 00:34:47.480 this is, you know, the good thing about doing clubhouse rooms or doing 543 00:34:47.519 --> 00:34:53.119 live streams is this is a good time if you want some information, some 544 00:34:53.159 --> 00:34:57.400 free information, to raise your hand, come up ask any of those, 545 00:34:57.519 --> 00:35:00.480 you know, additional questions. If I haven't covered it, I'm going to 546 00:35:00.559 --> 00:35:04.400 jump over here to the chat a couple of chats here and make sure I 547 00:35:04.440 --> 00:35:07.440 got everybody taking care of awesome. Awesome, all right. Well, it 548 00:35:07.480 --> 00:35:13.000 doesn't seem like anybody else has any questions at the moment, so I definitely 549 00:35:13.159 --> 00:35:15.760 want to just give a little bit of a recap here. As far as 550 00:35:15.840 --> 00:35:21.840 monetization, I really give you four ways you can monetize. Now there's dozens 551 00:35:21.920 --> 00:35:24.440 of ways out there. There's some I agree with, some I disagree with, 552 00:35:24.960 --> 00:35:29.679 but what's work best for me is affiliate marketing. So making sure you 553 00:35:29.679 --> 00:35:32.360 have those affiliate links. If you're a live streamer, podcaster, put what 554 00:35:32.559 --> 00:35:37.519 gear that you use. You know Michael, for instance. I've talked about 555 00:35:37.559 --> 00:35:40.679 him being an audio pro like. I know he does clubhouse rooms and he's 556 00:35:40.800 --> 00:35:45.199 talking about different gear and he's tagging it at the top of the room and 557 00:35:45.440 --> 00:35:49.199 saying, Hey, go check this out. Those are I hope, I 558 00:35:49.199 --> 00:35:51.519 think, I think for him, but I hope for him too, if 559 00:35:51.559 --> 00:35:55.239 not, that those are affiliate links, that those are opportunities to monetize your 560 00:35:55.280 --> 00:36:00.480 social audio. So be thinking about that way and then have a place for 561 00:36:00.519 --> 00:36:04.400 all these links to live. That way, when somebody comes on your stage, 562 00:36:04.480 --> 00:36:06.920 like Ray. Ray just came up and said Hey, you know, 563 00:36:06.960 --> 00:36:09.639 what's software, what programs all that? Now in the back channel I can 564 00:36:09.639 --> 00:36:14.039 shoot her message and say, Hey, here's my recommendations page, here's my 565 00:36:14.039 --> 00:36:17.239 Amazon store, here's microphones I recommend, here's gear, whatever. You guys 566 00:36:17.280 --> 00:36:22.360 get the idea. So affiliate marketing, build your community, set up a 567 00:36:22.360 --> 00:36:23.639 buy me a coffee. Maybe it's a Patreon, maybe it's a buy me 568 00:36:23.679 --> 00:36:28.559 a coffee and make it a call to action to say hey, if you 569 00:36:28.599 --> 00:36:30.159 want to support me as a creator, if you enjoy the show, this 570 00:36:30.239 --> 00:36:32.760 is the way that you can do that. Now you can set up once 571 00:36:32.800 --> 00:36:36.599 again, you can. There's a bunch of stuff you can do. We 572 00:36:36.800 --> 00:36:38.679 just now launch a membership. I'll get back to that and another time, 573 00:36:38.960 --> 00:36:44.840 once we kind of go through the process and and kind of figure it out 574 00:36:44.880 --> 00:36:46.880 a little bit more, I can share some of that down the road. 575 00:36:47.079 --> 00:36:52.800 Sponsorships, which has been huge. I think dollar for dollar, sponsorship money 576 00:36:53.000 --> 00:36:58.639 is the best money I make in the content creation world. And if you 577 00:36:58.880 --> 00:37:02.719 think that you can, if you have a kniche audience, I'm going to 578 00:37:02.719 --> 00:37:07.079 say this, I'm a believer. If you have a niche audience, that 579 00:37:06.960 --> 00:37:10.920 that has sponsors that are really looking for that niche, then you can monetize 580 00:37:10.920 --> 00:37:16.639 with sponsorship dollars super quick I did it within five episodes. Just put out. 581 00:37:16.679 --> 00:37:21.920 I think I just schedule like episode a hundred and eight or something today, 582 00:37:22.119 --> 00:37:24.960 because I schedule like six episodes to go out and all of those have 583 00:37:25.000 --> 00:37:29.639 been sponsored since episode number five and two of those sponsors signed up for the 584 00:37:29.719 --> 00:37:32.519 entire a year of two thousand and twenty. So yeah, I think that 585 00:37:32.719 --> 00:37:37.400 is key, is to know your audience, know what they're doing, know 586 00:37:37.480 --> 00:37:39.760 what they like, know what they're into and be able to have a different 587 00:37:39.800 --> 00:37:45.480 conversation and frame up that pitch differently to sponsorships. All right, so hopefully 588 00:37:45.480 --> 00:37:47.320 everybody will see. I see another hand raised on the clubhouse. I don't 589 00:37:47.320 --> 00:37:51.599 know if the APP is glitchen or what's going on, but I don't see 590 00:37:51.639 --> 00:37:54.239 it. I see it, but I don't. And so, anyway, 591 00:37:54.280 --> 00:37:58.639 if anybody wants to come up and ask a question, let me know, 592 00:37:58.880 --> 00:38:02.599 or if you have a strategy of monetizing, let me know as well. 593 00:38:02.880 --> 00:38:07.519 But those are those are the four ways I would recommend. So affiliate, 594 00:38:07.599 --> 00:38:13.800 creating your own product, either digital or physical, community and then sponsorships have 595 00:38:13.840 --> 00:38:16.880 worked really well for us. And now phase three, you know. So 596 00:38:16.920 --> 00:38:22.119 we have sponsors, we do our community crowdfunding thing. We're creating our own 597 00:38:22.119 --> 00:38:27.679 product as far as like a membership, so that's kind of crowdfunding as well. 598 00:38:27.719 --> 00:38:30.679 But now the next thing we'll do is we'll move into a pail, 599 00:38:30.800 --> 00:38:35.760 will move into product and things like that, and then we might move into 600 00:38:35.840 --> 00:38:38.400 like digital goods, like courses and all that, if we can get the 601 00:38:38.480 --> 00:38:43.159 right partnerships for them. But anyway, that is that is it for me. 602 00:38:43.280 --> 00:38:45.400 I just want to jump on. I'm showing up daily, Monday through 603 00:38:45.400 --> 00:38:51.239 Friday, at two PM, as long as the world allows and long as 604 00:38:51.280 --> 00:38:53.239 all the moons and stars and all that stuff aline. But I'm having a 605 00:38:53.280 --> 00:38:57.639 lot of fun doing this and I am looking for creators to come on the 606 00:38:57.639 --> 00:39:01.559 show to inspire others. So I have several guests this coming week. Agot 607 00:39:01.559 --> 00:39:06.599 Aaron Makato, I got a flint our friend Aleijndre, who's a graphic designer. 608 00:39:06.599 --> 00:39:07.960 We're going to talk about how do you learn how to create? Got 609 00:39:08.039 --> 00:39:12.400 Katie Brinkley coming on talking about how do you dominate with audio. She's been 610 00:39:12.400 --> 00:39:15.519 in radio, she met podcasting, she's been social audio and crushes it, 611 00:39:15.559 --> 00:39:19.559 so we're gonna have her on. We have producer Jimmy on talking about how 612 00:39:19.599 --> 00:39:22.480 do you launch your podcast. Everybody wants a podcast. You've heard people, 613 00:39:22.519 --> 00:39:28.039 I heard people on this APP on clubhouse all the time, talk about launching 614 00:39:28.039 --> 00:39:30.840 their pockets. I heard people a year ago tell me they're going to last 615 00:39:30.880 --> 00:39:32.679 your podcasts and they have yet to launch it, so we're going to help 616 00:39:32.719 --> 00:39:37.239 you guys out on Friday do that. So really appreciate everyone jumping into the 617 00:39:37.320 --> 00:39:40.880 room on clubhouse. If you're watching live, I appreciate it. Thank you 618 00:39:40.920 --> 00:39:45.159 for commenting. Thank you for supporting the show and once again, join us 619 00:39:45.199 --> 00:39:50.400 tomorrow at two PM. Let me talking to my friend Aaron about how do 620 00:39:50.400 --> 00:39:53.920 you overcome those creative mental blocks? All right, thanks so much for watching. 621 00:39:53.920 --> 00:39:55.119 We'll talk to you soon.