Transcript
WEBVTT
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A center. We are really like
you're listening to creating daily. There's something
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wrong with you. You know that
because you and I are like a mullets.
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It is the is the business.
So he's the front part of the
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haircut and then I'm the party in
the back. I think they're hilarious.
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Speaks to me. It's like he's
saying what I'm thinking. What's up,
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all you creator people? A little
subscribe button is launched up there. Well,
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there you go, all starting to
show by saying subscribe. Since it
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went off, I don't know anyways
working on that kind of preshow, but
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subscribe to show. If you haven't
where, if you're watching from, if
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you're watching live, feel free to
hit us up in a closest chat box,
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comment box next to you. We
really appreciate you being here, all
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you beautiful creator people. Welcome to
another episode of creating daily. I'm your
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host, Billy Thorpe, and I'm
super excited about this show because I'm going
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to share a little bit about a
new project I've been working on with a
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podcast membership I just launched for my
fishing show. So really appreciate that.
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What's ups in meadows already in the
chat or to getting the chat fired up
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over on Youtube. Not Too much. Man, looking forward to our show
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on Friday. I got a big
line up this week. Katie Brinkley coming
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on tomorrow to talk about all these
all things hashtags. Like there's so much.
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What about this Hashtag? What about
that? What do I find them?
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How many? Blah, Blah Blah. I have so many questions and
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Katie Brinkley is going to help solve
those questions for us tomorrow at two PM.
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And then Wednesday I got my friend
Jason on from out the out APPS.
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You want to get paid for your
advice. You wanted to stop getting
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on the phone with everyone and giving
them all the goods and not getting anything
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in return. Well, he created
this really cool APP where you, it's
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a contact creator, or just as
a person in general, a professional and
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expert, can get on and get
monetized from just sharing your knowledge via phone
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calls. So that's pretty cool APP. And then Thursday we got Kane Baron
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coming on to talk about how to
build your podcast community. So it might
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actually be a little bit like this
show. It might actually have some of
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the same kind of content and context
and all this kind of fun stuff.
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And I'll pray have some questions for
him because he's launched I don't even know,
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I can't remember what the what the
total was, but hundreds of podcasts
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and help build communities and all that
kind of fun stuff. So it should
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be good. Should be a great
lineup. If you haven't already hit that
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subscribe button, if you're watching on
youtube or bull horn, because that's the
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only you places at this moment,
you can watch us and subscribe to the
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channels so you get notifications when we
schedule stuff in more importantly, when we
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go live in drops stuff. You
could also listen to it on your favorite
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podcast player, so go check that
out as well. All Right, so
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hope you've had an amazing Easter weekend. It's back to business. It's Monday.
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It's money Monday, not only for
creating daily but for the whole world,
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because tax day. Well, I'm
about the whole world, but definitely
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the United States. It's tax days. So for all you, all you
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entrepreneurs out there, I'm with you. I'm doing this right now. All
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Right, obviously I didn't really yell
because that would have been terrible for my
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voice, but yeah, we all
hate taxed a and I kind of forget
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about it because my wife and I
took care of taxes a little earlier in
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the year and then she had to
send out a group text remind all of
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our friends, all of our entrepreneur
friends, like hey, it's tax day,
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like it's kind of like the wound
is open, these poor salt in
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there. So I always feel I
hate taxes. Anyhow, enough of taxes,
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let's get into some more fun segments. I suppose what it's till time
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with creating daily all right, this
tool I've been using for a really long
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time is called buy me a coffeecom
it is really kind of a cool platform
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for your community. It gives an
opportunity for your community to reach out to
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you and support you, just literally
support you with donations. I've been using
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this for my fishing show up until
this point, which I'm going to talk
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about why I don't use it anymore. Haven't been promoting it, and it's
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been awesome, like we've literally been
able to bring in, at times,
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hundreds of dollars from our community because
they just want to say hey, thank
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you for making content, thank you
for producing this podcast, and so you
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got to give people a way to
support you and buy me a coffeecom is
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a super simple ask. It's really
easy to set up and people can donate
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to you just to support you as
a creator, just to support your podcast,
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all those fun things. So if
you want to check it out on
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the supporter side, go to buy
me a coffeecom slash Billy Thorpe. You
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can buy make up of coffee and
see how it works there and then set
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up your own account as well.
All right, now let's jump over to
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some creator highlights. Creator highlights.
New cooking necessary. Now Assembly requires it's
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got to be funk. All right, speaking of coffee, and buy me
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a coffee. If you do go
to buy my coffeecom slash Billy Thorpe,
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you're probably going to be by me
a cup of Maven coffee. So my
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friends over at Maven coffee, you're
sponsoring this little bit here, and they
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are amazing. It's award winning microlot
hand selected by the by the Maven team.
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In this is real Columbian coffee.
They work with farmers, small farmers
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in Columbia to get some of the
best coffee in the world. In some
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of these farms are literally producing some
of the best coffee in the world,
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voted by people who vote about the
best coffee in the world. So go
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check those guys out, Maven coffeecom. Now, today's creator highlight goes to
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my two friends Chris and Amanda of
the Chris and Amanda Show. If you've
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never seen before, you should definitely
check it out. Super amounts of fun.
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I watched it this morning. I
can remember what time to go live,
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but you can go to the Chris
and Amanda Showcom and learn more.
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But literally listen to the Chris and
Amanda shows like eating an ice cream on
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a hot day. It's the ultimate
he said, she said podcast that will
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leave you wanting more of their discussions
about music each week. It's a real
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music reaction channel with genuine reactions,
and when I say it's a lot of
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fun, it is a lot of
fun. I watch it this morning and
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try to tune in when I can
live, but you can also get to
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replay on Youtube and all those fun
places as well. And by the way,
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once I'm going to go ahead and
get into this my thoughts about podcast
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memberships and things like that. If
you have any questions or comments, feel
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free to live him in the question
into the comments. If you're watching on
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Youtube, put a que colon and
then ask your question. That way I
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can go back and find it pretty
easily. And then if you're over on
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Bullhorn, oh they made it pretty
easy for you. You can just put
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it in the little question section or
if you want to chat over down bull
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horns, put in the chat section. And if you want to call in,
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you can call in as well.
I'm not going to take any live
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callers up front, but maybe on
the back end. So now enough of
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all that stuff. Let's get into
my experience with podcasts membership so far and
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why we decided to even do one. So now I don't have my coach
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with me, but my coach and
I work super well together. We've been
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producing a fishing show for two years. Actually this month, I think in
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like two days, it'll be two
years since we launched our first episode and
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really to in my opinion, and
once again I've done this one time and
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I've only been doing it for two
weeks in promoting it for a little over
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a month. But in my opinion, unlike sponsorships or the way I do
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sponsorships, you got to have a
bigger audience because you need to have a
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percentage of people that's going to convert, it's going to become members of your
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audience. And so if you're just
launching your show now, some people,
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and I believe Kane that's going to
come on Thursday. I believe he is
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going to tell you to start it
from the very beginning, which I'm really,
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really curious and that's one of my
questions for him, because I've heard
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him say that clubhouse room like you
should start on day one a membership for
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your podcast. However, in my
opinion I'm like, why would I do
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that? I probably don't have anybody
listening anyway. Will get into that.
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Maybe on Thursday. I'm going to
I'm going to get that conversation fired up.
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So the first thing first is we
geared up just to have a podcast
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first and then to create a second
show. I'm going to get into all
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that, but the thing we did
with the with our podcast, is one,
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we started a podcast. So if
you don't have podcast, there go
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step one. Then two, we
would a had solidified sponsor relationships. Now
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this is the decision that we made
because we wanted, first of all,
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we had relationships in the industry of
fishing and saltwater fishing in particular. So
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we felt like we'd have better chances
of going out telling the community what we're
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doing, telling people, business owners
in the community, what we're doing,
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and have better chances of getting sponsored, and so that was the reason why
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we really went with sponsorship over membership, over product, over all this other
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stuff. Okay, so when I'm
thinking about monetization, because it's money Monday,
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it's what I'm thinking about. I
went with sponsorships first. So we
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started our podcast, we created these
sponsorship relationships and then we really just said,
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like, we're going to focus on
growing our audience for a while before
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we do anything else. So,
if you want to put it in phases,
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phase one was launched, a podcast, gets sponsors, grow our audience,
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and that's what we've literally been focused
on from nearly twenty four months is
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those three things, like how do
we how do we show up, you
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know, and here's how we started
growing our audience. One we stayed in
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Nitch, we stayed on the coast
of North Carolina. Saltwater only if it's
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not doesn't live in the sea,
we don't talk about it and we want
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to help people catch more fish more
otion like that is the whole premise of
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our show and we talked only about
the coast of North Carolina. So we
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stayed Super Niche. We we showed
consistently so people can depend on us as
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content creators to show up every single
week. In our case it's every single
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Tuesday morning. We're showing up,
we're dropping an episode. And then we
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stayed consistent in our messaging and our
marketing and really just putting it out there
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more and more and more and more, okay, in telling people about it,
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asking people questions, asking people for
fee, you know, feedback,
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and really just honing in on the
message, the content in the delivery.
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So that's what we did. So
I don't want anybody to think like,
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Oh, I can start a podcasts
our membership group and do what billy did.
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I've worked hard, like we,
my coach and I have worked really
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hard over the last two years to
create a product, one that resonates with
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our audience, that resonates with our
niche, that we, you know,
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researched and understood their pain points and
what they wanted and then, you know,
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kept that thing alive and did it
because it's a commitment. It's not
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just started podcast to make money,
but anyway, so we did that,
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we got our show right, we
got our sponsor relationships right, and then
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we were looking this year to do
another something like a show, a membership.
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You know, we weren't really sure. And, by the way,
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we didn't just start thinking about it
this year. It wasn't like January first,
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like, you know what, why
don't we start a show? Like
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this was in the plan before we
ever started the show. All Right,
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so we sat down, we had
a business meeting. We treat our podcast
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like a business, and we were
really, you know, planning these things
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out way before, like two years
ago. Okay, so this is on
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our vision map, this is on
our road map to get to where we
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want to go as content creators,
as being in the media space, as
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bringing this fishing content, and so
this was a part of it. Is
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like one of my original like hey, we should, we should do a
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membership of some kind. Now I
wasn't really clear on what that was.
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So fast forward two years. We're
sitting down, we're going, okay,
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we want to do something else.
We want to create an additional stream of
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revenue. What are we going to
do? How we're going to do this?
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And we have this growing audience.
It's awesome that showing up, they're
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showing up, we're showing up,
they're showing up. This is great.
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So what now? What do we
do? So we kind of set back
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in and looked at two different options. One, create a membership, which
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we both knew like that's cool,
but we really didn't know exactly like what
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direction we're going to go with it, or to start a second show and
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get a sponsored. However, right
now we covered the whole coast, North
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Carolina to the only second show we
could probably done was maybe go to Georgia,
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maybe go north to Virginia, or
maybe South Carolina, maybe in start
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another show. However, that's a
whole lot more work. It's sponsored.
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You know, we could probably get
a sponsored maybe pre show. But when
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we looked at it, there's a
couple pros and cons with this, with
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this kind of business model, and
this is really with sponsorships anyway, and
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I talked about this, but is
one. You know, some of the
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pros is like, you know,
we could continue to show up and talk
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about fishing and just do a different
area and go get sponsors, and sponsors
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are great because it's more money up
front, like I don't have to build
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this audience for this particular area and
then ask them to subscribe to something.
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Okay, I can just go out, I can talk to a business who
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has a bitch, a marketing bud. It build the value of why I
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think they should sponsor my show over
whatever else they're doing or in conjunction with
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whatever else they're doing marketing wise,
and really make some decent money off of
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a show. So that was good. That's like we're okay, yeah,
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cool, this is great. That's
a that's a plus. We should do
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that. And then we start looking
at the cons and the biggest con of
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just sponsorship in general is you can't
put that many sponsors on your show.
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Now I have a sponsor segment where
we talked about sponsors. However, I
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realize pretty quickly like if I get
more than a couple, you know,
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two or three on the show at
a time, that becomes a little convolute.
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I'm not really doing a good job
for the brand, I'm really not
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doing a good job for my audience. And so we decided like hit,
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maybe this is not the best,
you know, the best scalable thing.
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It's not scalable just to go get
sponsors. Now you can do other stuff
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with sponsors and create other relationships and
all. You know, all this kind
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of stuff, and you know monty
that was on the show last week really
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dove into some of those things.
And so there is that opportunities. So
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don't think just sponsoring my podcast.
But for us in this particular project it
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didn't make a whole lot of sense
because we're not creating in a lot of
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other areas right now. We're really
just focused on the podcast and just to
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podcast a loan. It's not like, you know, we have an Amazon
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store for the fishing show, like
you know, it's not like we're creating
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additional content on youtube for it.
So all that kind of stuff didn't really
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make sense for us. And then
we started looking at memberships and we're like,
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okay, what's the pros and cons
of that? What can we do?
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So one of the pros it's scalable, right, so you can literally
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sell as many seats as you want
to this sponsorship or to this membership program.
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It's unlimited. So there's no I
mean it's long as you can get
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somebody to see the value as a
listener or as an audience member of viewer
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or whatever, and they want to
pay their x amount of dollars per month,
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per year, then that's what you
do. You can sell it.
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So it's scalable. So it's like, all right, this is always a
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plus, like do a project once, sell it a multiple, multiple times,
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like this is great, like we, you know, we love that
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part of it. Another cool pro
is we could pre sell this. So
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we could presell it, which we
did and I'll talk about but we could
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pre sell it before the launch to
make sure the product is something that our
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audience wanted, and so that's what
we did and I'll tell you about that
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in a minute. But it's kind
of cool because we can, you know,
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say hey, we're going to put
this out there. If people want
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it, they'll buy it. If
not, we're just not going to do
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it, we're just not going to
show up for it and we're, you
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know, we're going to give their
money back or whatever. And then the
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third pro here is it's fairly automated. So you put it into your production,
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you put it into your promotional stuff
and you can just tell people like
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hey, we have this membership,
we have this additional content, you can
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go sign up and it's fairly automated. Now there's some cons to it.
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One of the cons is customer service. Right. So in our particular industry
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we've had a few people struggle with
can, you know, get into the
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website, compatibility issues May and then
we had two little website slowness problem.
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Okay, so that was a little, you know, something we had to
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fix with a server issue or whatever. Man Your community. What does that
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look like like? That's a lot
of work. Like do we start a
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community? Do we just deliver additional
content? Like these are all the cons
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going on in our head. Feature
requests, managing people's expectation. So now,
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instead of me just working with three, four, five, six,
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seven, ten sponsors a year,
now I'm going, okay, here's potentially
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hundreds, potentially thousands of people,
and now I'm you know, maybe maybe
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we're like taking all kinds and bound
requests. Like what does that look like?
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What does that workflow? And that
Admin and refunds, and I'm not
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having any you know, all this
kind of stuff. What does that look
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like? And I don't know yet
because we're just two weeks into it,
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but I'll share, you know,
some a little bit about our experience so
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far and then you know, software
stuff. I kind of I set this
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up and not manually touch all this
stuff, which, you know, my
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coast did a fantastic job with.
Ended up going with member press over like
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Patreon or buy me a coffee,
just because we keep more money. Right.
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It's we can manage ourselves and keep
more money, all that kind of
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stuff. So that was you know. So so we did, you know,
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what is it to look like for
sponsorships versus membership? We liked it.
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Memberships are scalable, and then we
kind of got into like, all
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right, we need a goal.
All right, so we need a goal
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before we ever launch this thing.
What are we trying to accomplish? What
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are we trying to achieve? And
that was to get a certain amount of
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members pre launch. Now I was
pretty much shocked because I've been in a
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creative community. I've launched membership programs
for mastermind stuff. I've been a part
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of a mastermind leading a master mind. I've been a part of other people's
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launches, like from outside looking in, and I just know like membership stuff
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is tough to sell and it's tough
to get people to sign up in and
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so what we did was we did
a pretty cell. So we did what's
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called a charter membership and we took
our yearly rate, we cut in half
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and said if you sign up before
April fifteen and you can have a year
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for half the price of what the
regular annual price would be. In our
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goal in the beginning was we want
to reach twenty five people. If we
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can get twenty five people to buy
into this in you know, good get
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these additional this additional content per month, then we really feel like we have
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something that is sustainable. We can
grow that. Okay, you know,
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if you get twenty five people,
like and once again we're just kind of
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making this stuff up. All right, it's not like I read a blog
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and said Hey, get twenty five
people and you got a golden nugget.
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You know, it wasn't any of
that. It was just based on my
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experience. Like, Dude, if
we get twenty five people, that will
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feel pretty successful. So that was
that was our goal. And now we
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haven't set this, but maybe I
probably will in the next coming weeks.
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Is like what's my three month goal? Six Month, twelve month, go
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all that kind of stuff, and
then you have to look at like what
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is your time commitment? So this
was another con and I'm going to get
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into this here in a second,
but this was a con for this project
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in is still kind of is.
I think we have a pretty good workflow,
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but it's a lot of additional work. So for our current fishing podcasts,
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we're showing up, we're doing live
to drive, we're batch recording maybe
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two, maybe three episodes every week, and so we got a stack of
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those in there. Well, with
our new content, is time sensitive.
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It is what is happening on the
water last week, this week and in
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a forecast for next week, and
it is basically, you know, fishing
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reports that need to be shot the
same week. So now it's not ah,
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we schedule one guess, but now
we have a plethora of guests,
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like like ten a week, and
we're recording these little segments with them,
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these little Fisher report segments, and
then I'm going into the editing studio to
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put them all into place. So
it's not like hey, we just give
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you guys this timeline, you show
up on the minute we tell you and
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I can continue to roll in the
footage and just pop you in like it's
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a live stream. And that's just
not how it did. So anyway,
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you got to look at the time
commitment as well and one of those expectations
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of your time versus reward. And
so we looked at that and said,
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okay, if we get twenty five
people a year to sign up for this,
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you know, we'll commit for one
whole year and see if we can
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grow it. So that was kind
of the thing. So now the idea
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part of it was, all right, now, we're committed. Now,
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we said, we get a number. Now, like what are we going
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to offer? And I think sometimes
when you look at like Patreon, you
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look at buy me a coffee,
I'm overwhelmed, like I even go to
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some people's Patreon and I try to
read there, you know, like what
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are they going to offer me?
What am I going to get? How
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much? And I just get overwhelmed
them like, you know what, I
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don't know if this is I don't
know if this is going to be for
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me or not, and then I
sometimes I even bail on the project.
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I'm like God, I don't know
whatever. So I didn't really want to
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do that and neither did my cohost, because one the deliverables need to be
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within our reach. Right we need
to be able to show up, deliver
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this content, deliver what we say
we're going to deliver on that list.
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So we didn't want to overpromise and
under deliver, but we wanted to just
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say, Hey, let's focus on
one thing at a time and let's deliver
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this one thing and then, as
we progress and grow and have more resources
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than we can maybe outsource a couple
projects focus on some other stuff. Okay,
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so this is like in this all
in the making. Okay, so
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I'm not saying like, Hey,
take notes and go do what I did,
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because there might be a better way
to do it. I'm just wanted
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to share my experience over the last
couple weeks and month of putting this thing
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together. So what do we choose? We chose to do phishing reports.
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Now, you might say, how
did you come across this idea? And
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we decide to do weekly fishing reports. By the way, let me say
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that weekly. That's when I'm talking
about that time frame. I can't get
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somebody to give me a fishing report
from a month ago and having to be
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relevant for this week. So I
need it this week about this week projection
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for next week. So my cohost, luckily for me, has been do
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providing fishing reports for like twenty years, and so this is actually, you
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know, I think the membership thing. You know, we kind of brainstorm,
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but we're brainstone, like what,
you know, what do we do?
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What are we doing? He's like, Hey, can we do what
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I do, what I've been doing
for twenty years in the form of audio
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and video? I'm like, cool, this is a great idea, so
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let's take it in trying to figure
it out. So that was good.
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So when you're thinking about these membership
groups and you're thinking about creating a membership
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for your podcast, figure out what
you are really good at, figure out
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what your cohost is really good so
my cohost, he's been doing fishing imports
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for twenty years. He's great at
getting fishing reports. He's great at giving
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people, asking them the right questions
to get the right answers to. He's
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great all that. Okay, now
what am I great at? I'm great
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at making all the stuff come together
and creating the story on this timeline of
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video and audio and making it all
come together and make sense. So we
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can take multiple different people in the
same project and make all this stuff makes
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sense together. So we took those
two elements his twenty years experience doing that,
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my eighteen years of creating video and
audio projects and put them together and
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that's what we decided to do,
is to do weekly fishing reports for people
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along the coast to North Carolina.
Now let's talk about the pros of this.
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So the pros of this is one. It's pretty unique. No one's
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doing it the way we are doing
I'll say that. Now there's people given
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fishing reports, a Fisher report PODCAST, all that. It's not like a
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new idea, but the way that
we're doing it, the way that we
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are you know, have contributors and
different things like that, is is fairly
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unique. And it's just packed full
of content and it's just packed full of
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data and information and I don't know
anybody else doing it and I did my
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research it, did my due diligence
to see how it was going and it's
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so it's unique. And then also, this is something that people are already
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asking for. Right. I already
told you my my co has been doing
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this for twenty years, delivering fishing
reports on a different medium, hold different
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whole different way, but people keep
getting them, they keep picking them up,
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they keep reading them on the internet
or whatever he's, you know,
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doing, and so this is the
same thing. So people want it.
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So it's unique. People want it. And now the cons, which I
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love into this a little bit earlier, is we can't batch it. So
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we are used to batching it.
We are creators who live to drive,
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batch record. We got them in
the tank, we put them out there.
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Okay, so we can't batch it, we can't live to drive record
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it. And then we get to
figure out, like, how do we
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provide enough value to our weekly guests
who are who are showing up, who
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are buying into what we're doing in
luckily, a lot of these people who
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are contributors, they've been our podcast
before. They understand that when they partner
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with us, that they that,
you know, they're going to see return
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on their investment of time and they're
super passionate about the community. So we
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share a lot of the same values, things like that. Okay, so
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that was you know, these are
a couple of cons and then the last
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thing is we're showing up every single
week at certain time, certain time frame,
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to record these and then I edit
thew and I put them out and
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all that kind of stuff. So
a lot of commitment. This is what
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I've noticed with a membership versus just
a podcast. It is another level of
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commitment. So when you're thinking about
this, when your brainstorm in it,
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think about that. Okay, think
about your content, think how you're going
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to deliver it, think about how
you're going to do all this. Now,
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how do we even verify that this
was a good idea? Is?
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We put it out there, we
started using our podcasts that we have Leverett,
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that we've built for two years,
that we have a decent size audience
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with, and we started just having
the conversation. Look, we're going to
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do these fishing reports. Here is
fifty percent off for for the first year
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and every year after upon renewal.
So that's what we did to kind of
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spice up the deal. was fifty
percent off and then if you renew,
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you can keep that same deal.
You'll be grandfathered in with your renewal.
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And so what we did was just
put it out there and we just I
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mean, that was it, like
we literally, speaking of fishing, put
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some bait on the hook, we
threw it out there and we just sat
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on it and we put it in
our episodes and we made a special announcement
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about it, we made a video, we put it into some emails and
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so far we've had over a hundred
and forty, I think it's like a
410
00:24:47.720 --> 00:24:52.079
hundred forty eight, almost a hundred
fifty, people sign up for our membership
411
00:24:52.079 --> 00:24:55.359
and we're seeing one two membership sign
ups every day, you know, coming
412
00:24:55.440 --> 00:24:59.920
in. So that has really been, you know, my experience so far.
413
00:25:00.200 --> 00:25:03.799
And once again, this isn't like
k take notes and do what billy
414
00:25:03.920 --> 00:25:07.319
did. This is really I just
want to share with you the possibilities of
415
00:25:07.400 --> 00:25:11.519
what your podcast can do for you. You know financially, what your podcast
416
00:25:11.559 --> 00:25:15.680
can do for your community, and
then you know now what I what.
417
00:25:15.960 --> 00:25:18.599
This is what I call like stacking. So some people go, well,
418
00:25:18.640 --> 00:25:22.200
are you going to stop doing sponsorships? Like, no, like our main
419
00:25:22.279 --> 00:25:26.400
podcast that's free to the world,
it's going to still have sponsors. That's
420
00:25:26.440 --> 00:25:30.400
still valuable to sponsors and we're going
to keep building those sponsored relationships and adding
421
00:25:30.440 --> 00:25:34.599
sponsors to that show as we can
in filling in those empty spaces all throughout
422
00:25:34.640 --> 00:25:41.079
the year. But this is just
another level of monetization as content creator and
423
00:25:41.160 --> 00:25:42.240
this is money Monday. So I
want to tell you how to make some
424
00:25:42.279 --> 00:25:47.400
money. So if you're not thinking
about memberships, begin to just brainstorm.
425
00:25:47.400 --> 00:25:49.960
What does that look like? And
there's all kinds of different platforms that you
426
00:25:51.079 --> 00:25:55.720
can host these things through. We
chose member press because we already had a
427
00:25:55.720 --> 00:26:00.000
word press website. So we chose
member press and we're just running people through
428
00:26:00.039 --> 00:26:03.319
that. And we have pro vimeio
count which gets our private video and then
429
00:26:03.319 --> 00:26:07.480
we have a hell audio account.
She gets our private audio and it's also
430
00:26:07.559 --> 00:26:11.519
delivered to their phone as well.
I mean I know there's I see monty
431
00:26:11.559 --> 00:26:15.839
weaver jumping the chat there. He
has a community group there. I think
432
00:26:15.880 --> 00:26:19.599
it's I can't remember what the platforms
called down now. I said that I
433
00:26:19.640 --> 00:26:23.119
just saw it this morning to but
there's all kinds of different membership platforms that
434
00:26:23.160 --> 00:26:26.359
you can jump on that probably make
life a lot easier, a lot easier
435
00:26:26.359 --> 00:26:30.680
than member press. But I think
you just kind of think about it like
436
00:26:32.319 --> 00:26:36.119
what can I deliver to my community, to my audience? And I will
437
00:26:36.160 --> 00:26:40.880
say this like probably, and I
don't know at what, I don't know
438
00:26:40.920 --> 00:26:44.200
statistically. And once again I'm excited
to have kne on on Thursday because I
439
00:26:44.200 --> 00:26:48.359
believe he's done quite a bit of
this, but it is. What is
440
00:26:48.400 --> 00:26:52.519
the percentage of conversion? And this
is one thing that I don't even know,
441
00:26:52.599 --> 00:26:55.200
like should I measured after thirty days? Shout, I'm measured after a
442
00:26:55.200 --> 00:26:59.359
week? Should I'm measured after preshow? We started promoting this project in February,
443
00:26:59.440 --> 00:27:03.319
Twenty Eight, twenty seven, twenty
eight, and now, you know,
444
00:27:03.359 --> 00:27:07.240
we just launched it last week and
we cut off our our charter membership
445
00:27:07.240 --> 00:27:11.240
opportunity on the fifteen, so it's
only been a few days now. I.
446
00:27:11.480 --> 00:27:15.039
So I can't really say like,
Oh, x amount of our audience
447
00:27:15.119 --> 00:27:18.000
converted, this is your conversion rate. I've heard anywhere from one percent to
448
00:27:18.160 --> 00:27:26.359
fifteen percent for podcast membership conversions and
I think we're probably maybe, I don't
449
00:27:26.400 --> 00:27:30.920
know, one percent or less,
I don't know. So it's still,
450
00:27:30.960 --> 00:27:33.279
you know, a decent amount of
people. And then also, like how
451
00:27:33.319 --> 00:27:37.200
good are stats? How good are
you know podcast stats and all that stuff?
452
00:27:37.240 --> 00:27:40.440
So I don't really you know,
I don't have all the answers to
453
00:27:40.480 --> 00:27:45.119
that, but I know it is
it is very interesting to me to see
454
00:27:45.160 --> 00:27:49.519
what this membership is done already and
what it will continue to do and how
455
00:27:49.519 --> 00:27:55.000
we can continue to build it.
So give your community opportunity to reach out
456
00:27:55.039 --> 00:27:59.920
to you through buy me a coffee
or, like I said, patreon or
457
00:27:59.960 --> 00:28:02.079
something, and you don't have to
make it so complicated. This is what
458
00:28:02.160 --> 00:28:04.680
I think when I see patreon accounts. It's like all these three different tiers
459
00:28:04.720 --> 00:28:08.039
and all this content and all this
additional work and all, you know,
460
00:28:08.200 --> 00:28:14.880
all this kind of stuff. We
literally are delivering one additional hour of content
461
00:28:14.960 --> 00:28:18.839
per week that we're just prerecording.
Now, I get it, but we're
462
00:28:18.880 --> 00:28:22.240
not. We don't have a community
group, there's no comments, there's no
463
00:28:22.519 --> 00:28:26.440
chats, there's there's no facebook group, there's none of that. Now all
464
00:28:26.480 --> 00:28:33.119
that stuff we have on our on
our list to eventually incorporate into what we're
465
00:28:33.160 --> 00:28:37.799
doing. However, to start we
kept it super, super simple. So
466
00:28:37.799 --> 00:28:40.559
if you have any questions, feel
free you once again to hit me up
467
00:28:40.559 --> 00:28:44.119
in the in the chat, hit
me up in the questions thing for a
468
00:28:44.160 --> 00:28:47.960
bullhorn. got a little get a
little chat here. Oh, James Six,
469
00:28:48.000 --> 00:28:49.440
what's up man? Good Day,
sir, good to see you another
470
00:28:49.559 --> 00:28:52.240
awesome live streamers. So yeah,
if you have any chats or whatever,
471
00:28:52.359 --> 00:28:57.359
feel free to leave them there and
then, if you're commenting on on Youtube,
472
00:28:57.359 --> 00:29:00.720
I'll just flash it up here like
monty weavers has hashtag creating daily appreciate
473
00:29:00.759 --> 00:29:03.880
you. You doing that. MONTY's
a youtube x first. So maybe I
474
00:29:03.880 --> 00:29:08.319
should think about this creating Hashtag,
but let me know in the chat.
475
00:29:08.359 --> 00:29:11.839
Do you have a membership for your
podcast? Is it on your radar to
476
00:29:11.920 --> 00:29:15.640
do one, and if you have
any questions about it? Once again,
477
00:29:15.720 --> 00:29:18.519
this is not like a it's not
like a workshop on like best practices or
478
00:29:18.559 --> 00:29:22.079
how to grow it or how to
launch it. I literally just wanted to
479
00:29:22.079 --> 00:29:26.279
share my experience because if you know
me for any amount of time, you
480
00:29:26.319 --> 00:29:30.960
know I'm often throwing mud against the
wall trying to see what sticks, and
481
00:29:30.000 --> 00:29:34.200
then I'm quick to share, maybe
sometimes prematurely, with my community about what's
482
00:29:34.240 --> 00:29:38.920
working. And you know, everyone's
circumstances are different, everyone's podcast is different,
483
00:29:38.920 --> 00:29:44.799
everyone podcasts audience size is different.
I would say that I do believe
484
00:29:44.839 --> 00:29:49.119
you need an audience that's a pretty
decent size to get, you know,
485
00:29:49.200 --> 00:29:52.039
to make money off this. Now
you can start a day one and you
486
00:29:52.160 --> 00:29:56.279
say, Hey, this is a
membership, and I'm you know, if
487
00:29:56.319 --> 00:29:59.960
that's what you want to do.
But for us we didn't have the bandwidth
488
00:30:00.200 --> 00:30:03.400
just to create an additional show for
no reason. And so our whole,
489
00:30:03.480 --> 00:30:10.960
you know, reasoning for creating additional
show was to generate another stream of revenue.
490
00:30:11.240 --> 00:30:14.880
And then also we want to create
additional content as well. But once
491
00:30:14.920 --> 00:30:18.039
again, monetization strategy. It's like
we can't show up and take time away
492
00:30:18.079 --> 00:30:22.400
from our friends and family and in
all this just to create because we like
493
00:30:22.480 --> 00:30:26.599
to create. We wanted to create
to bring value but also get value.
494
00:30:26.640 --> 00:30:30.640
So it's value for value. I
think it's a really cool thing. I'll
495
00:30:30.759 --> 00:30:33.359
keep you guys up. Today.
I don't see anybody chatting or commenting or
496
00:30:33.359 --> 00:30:37.599
any of that stuff, and I
don't want to just talk to be talking,
497
00:30:37.000 --> 00:30:41.240
but I do see we got several
people on Bullhorn listening. So really
498
00:30:41.279 --> 00:30:45.039
appreciate you guys. If you haven't
subscribed already, find that near subscription button
499
00:30:45.119 --> 00:30:48.799
or subscribe button we go, kind
of bring it up. There we go.
500
00:30:49.559 --> 00:30:52.720
That's a little high. Anyway,
I got to work on these graphics
501
00:30:52.720 --> 00:30:56.079
a little bit for the show.
As you know, as you could probably
502
00:30:56.079 --> 00:30:59.119
tell, I just like to run
stuff like kind of lean and mean,
503
00:30:59.240 --> 00:31:03.279
keep it simple, focus on the
value, focus on the content and deliver
504
00:31:03.319 --> 00:31:07.480
it that way. So if you're
interested in this type of content. Feel
505
00:31:07.519 --> 00:31:11.599
free to, like I said,
subscribe and then also I upload these every
506
00:31:11.640 --> 00:31:15.200
week to a podcast hosting company that
sends it out to all the major podcast
507
00:31:15.240 --> 00:31:19.359
players, so you can listen to
it on the go as well. All
508
00:31:19.480 --> 00:31:22.880
right, I don't believe I have
anybody commenting or asking any questions. So
509
00:31:23.000 --> 00:31:26.799
really appreciate you guys jumping on the
show today. Join me. Tomorrow I'M
510
00:31:26.799 --> 00:31:30.960
gonna be joined by Katie Brinkley,
who we're gonna talk about. We're going
511
00:31:30.000 --> 00:31:34.960
to hash out the HASHTAGS. There
are so much conversation going on around hashtags.
512
00:31:36.000 --> 00:31:37.400
How do they work? What do
you find and what tools do you
513
00:31:37.480 --> 00:31:41.839
use? And we're really going to
jump into it and we're going to hash
514
00:31:41.839 --> 00:31:42.599
it. We're going to hash it
out. All right, yeah, here
515
00:31:42.640 --> 00:31:45.319
we go, super creative, I
know we're going to hash it out.
516
00:31:45.359 --> 00:31:49.200
And then once again on Wednesday I
got my friend Jason Hill from the out
517
00:31:49.279 --> 00:31:52.960
APP. Just drop the out APP
and you can get paid literally for your
518
00:31:52.960 --> 00:31:57.519
advice. It's a really cool way
to to create content. Are Not really
519
00:31:57.519 --> 00:32:01.039
even create content, but take phone
calls via an APP, have your have
520
00:32:01.160 --> 00:32:05.160
your time, track, charge what
you want, get paid what you want
521
00:32:05.400 --> 00:32:07.839
for your advice. So if you're
helping people and you always get people go
522
00:32:07.880 --> 00:32:10.400
hey, may go jump on a
fifteen minute call. I get some questions,
523
00:32:10.400 --> 00:32:15.720
it turns into forty five minutes.
For me it's a big struggle because
524
00:32:15.720 --> 00:32:16.880
I just want to help people,
I want to give it all away,
525
00:32:16.920 --> 00:32:22.000
and I do. But then once
again there's that time is like, dude,
526
00:32:22.000 --> 00:32:23.680
I can't be on the phone for
twenty minutes, you know. So
527
00:32:23.799 --> 00:32:28.640
that's a cool way to get monetized. And then Thursday we got Kane,
528
00:32:28.640 --> 00:32:30.119
I mentioned him several times, going
to come on and talk about building your
529
00:32:30.119 --> 00:32:32.839
podcast community. And then Friday get
my friends and meadows on. He's a
530
00:32:32.839 --> 00:32:37.160
cohost for Friday show and we're going
to be talking about collaboration. So I
531
00:32:37.240 --> 00:32:42.480
just talked about one today with my
cohost. It's been super amazing over at
532
00:32:42.519 --> 00:32:46.319
the fisherman's post podcast. It's been
super great. And so sidnight collaborate on
533
00:32:46.359 --> 00:32:49.519
a lot of stuff as well.
So we're going to talk about how do
534
00:32:49.519 --> 00:32:52.480
you put that collaboration together and make
it a success? All right, that
535
00:32:52.559 --> 00:32:55.599
is all from billy, from Billy, from me? Oh No, I
536
00:32:55.599 --> 00:33:00.119
said Billy, over your recruiting daily. Hope you have a wonderful day.
537
00:33:00.480 --> 00:33:04.319
Go hit record, go create something
great and if you need some help,
538
00:33:04.880 --> 00:33:07.279
you know, brainstorm me and you're
getting a sponsor for your show or whatever,
539
00:33:07.480 --> 00:33:10.079
reach out to me. That's what
I do. I help creators just
540
00:33:10.160 --> 00:33:15.039
like you monetize their projects through sponsorships, and I'll be willing to share some
541
00:33:15.039 --> 00:33:17.839
stuff about this membership as well.
All Right, we'll see tomorrow. Two
542
00:33:17.880 --> 00:33:30.640
PM, Katie is going to be
closed with me. We'll see you then.
543
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