Money Monday: Merch Madness

WEBVTT 1 00:00:00.760 --> 00:00:06.120 And now here's something we hope you really like. You're listening to creating daily, 2 00:00:06.440 --> 00:00:09.400 there's something wrong with you. You know that, because you and I 3 00:00:09.439 --> 00:00:12.880 are like a mullets. It is the is the business. So he's the 4 00:00:12.919 --> 00:00:16.039 front part of the haircut and then I'm the party in the back. I 5 00:00:16.039 --> 00:00:19.239 think they're hilarious. It speaks to me. It's like he's saying what I'm 6 00:00:19.239 --> 00:00:26.039 thinking. All right, one is up, everybody. Welcome to another episode 7 00:00:26.079 --> 00:00:30.160 of creating daily. I'm your host, Billy Thorpe, and I'm super excited 8 00:00:30.160 --> 00:00:34.799 about today's episode. We're going to be talking about merch madness, which some 9 00:00:34.880 --> 00:00:37.600 of you might be like, what the heck is that? It's the man 10 00:00:37.640 --> 00:00:42.159 is that we go through as creators, is business owners, is podcasters, 11 00:00:42.240 --> 00:00:45.960 live streamers. We all have this bright idea of times to go, Oh, 12 00:00:45.960 --> 00:00:49.240 I should make a TSHIRT and sell it. And then maybe some of 13 00:00:49.280 --> 00:00:53.439 you don't because you go to the process you learn it's really expensive, it's 14 00:00:53.600 --> 00:00:57.799 very timeconsuming. Or maybe on the other foot, some of you go yeah, 15 00:00:58.079 --> 00:01:00.159 here we go, and you start Swiping your credit card, you buy 16 00:01:00.240 --> 00:01:03.159 hundreds of shirts and now you're still washing your car with them. Well, 17 00:01:03.159 --> 00:01:07.680 hopefully after today's episode. That is no longer going to be the case because 18 00:01:07.719 --> 00:01:11.480 I'm going to share with you a strategy that I've been using for years with 19 00:01:11.599 --> 00:01:15.319 customers of mine. For some of you don't know me that well, I 20 00:01:15.319 --> 00:01:19.480 came from the screen printing promotions world. Started screen printing business in two thousand 21 00:01:19.519 --> 00:01:26.680 and thirteen in primarily help nonprofits launch apparel brands to create additional streams of revenue 22 00:01:26.799 --> 00:01:29.799 into their nonprofit. So that was a lot of fun. We're going to 23 00:01:29.799 --> 00:01:32.760 come over all that stuff today. I got a lot of notes. I'm 24 00:01:32.799 --> 00:01:37.400 going to try to get through them all today, but if I don't, 25 00:01:37.480 --> 00:01:41.280 if I don't get through them, maybe I'll do an extended version some other 26 00:01:41.359 --> 00:01:45.239 time. But we're going to walk through a process that I that I that 27 00:01:45.319 --> 00:01:49.400 I used for this. So anyway, before we do has always got some 28 00:01:49.560 --> 00:01:56.319 news here. That's news to me creating daily all right, for all you 29 00:01:56.359 --> 00:01:59.560 Amazon influencers out there, I just got this email in today, so I 30 00:01:59.560 --> 00:02:01.400 thought I would share it just in case you haven't seen it. Or maybe 31 00:02:01.439 --> 00:02:05.359 you're interested in being Amazon influencer. This would push you over the line. 32 00:02:05.400 --> 00:02:07.840 But they have left a message in my inbox. Says Higher Commissions are an 33 00:02:07.879 --> 00:02:15.599 effect even more on qualifying purchases from your product categories. Use idea hub, 34 00:02:15.719 --> 00:02:19.639 use the idea how there, refresh your your product ideas, get some great 35 00:02:19.680 --> 00:02:22.840 deals. That way you can boost your earnings through may fourth. So some 36 00:02:22.879 --> 00:02:27.560 of those categories include the home category, health and Personal Care, home improvement, 37 00:02:28.080 --> 00:02:34.000 beauty category, office products, kitchen business, industrial supplies, shoes, 38 00:02:34.080 --> 00:02:38.360 handbags and accessories. So if you're an Amazon influencer, there you go. 39 00:02:38.560 --> 00:02:42.560 You can make a little bit more money. Go to go check that email 40 00:02:42.560 --> 00:02:45.280 if you haven't already, and also want to let you know this is brought 41 00:02:45.319 --> 00:02:49.599 to you by bullhorn. So Bull Horn is a live streaming platform that I 42 00:02:49.639 --> 00:02:52.479 am live on right now as we speak. If you're over there, please 43 00:02:52.520 --> 00:02:54.680 sell hello in the chat. If you want to call in, call in 44 00:02:54.759 --> 00:02:58.520 is on as well. So we'll do a QA session here at the end 45 00:02:58.560 --> 00:03:04.319 of this and if you're creator in your live streamer, go check out bullhorn. 46 00:03:05.000 --> 00:03:07.039 Go check out Boll Horn't really cool, really cool platform, and I 47 00:03:07.159 --> 00:03:12.360 real quick when to say hey to my friend rich Graham over checking in on 48 00:03:12.400 --> 00:03:14.360 the chat. What's up? What's up? Oh, here we go, 49 00:03:14.439 --> 00:03:17.039 we go, Kevin Hide joining in over on Linkedin. As well. We 50 00:03:17.080 --> 00:03:21.360 got knee, my friend, knee. What's going on? The knee was 51 00:03:21.400 --> 00:03:24.199 really bummed that I wasn't going to be live when clubhouse anymore. But KNIE, 52 00:03:24.280 --> 00:03:28.479 thanks for jumping over. And Chrisvagio, thank you so much. Man. 53 00:03:28.560 --> 00:03:31.400 What's up? Good to see you guys. I'm excited to get into 54 00:03:31.919 --> 00:03:35.599 sub merged stuff. Oh yeah, I forgot. I got another segment, 55 00:03:35.599 --> 00:03:38.759 though, because I like to highlight other creators. So let's go beat or 56 00:03:38.840 --> 00:03:45.639 highlights. No cooking necessary and there assembly required. It's got to be fuck 57 00:03:45.840 --> 00:03:47.680 all right. Today's creator highlight is brought to you by my friends over at 58 00:03:47.680 --> 00:03:52.719 maybeing coffee. So they are a small batch Colombian coffee company. I'm actually 59 00:03:52.759 --> 00:03:55.280 sipping on it right now. Actually, what's on the screen there, if 60 00:03:55.280 --> 00:03:59.240 you can see it, is the signature blend, my favorite blend. My 61 00:03:59.240 --> 00:04:02.599 wife and I have this sent to Puerto Rico every single month by the for 62 00:04:03.120 --> 00:04:06.960 count four bags of the stuff of a month. We love it. It 63 00:04:08.039 --> 00:04:12.360 is hand selected, all these beans and the whole process is very micro, 64 00:04:12.400 --> 00:04:15.160 I don't you think small they go. They take trips to Columbia, that 65 00:04:15.199 --> 00:04:19.079 you're from Columbia, but they take trips back to Columbia to work directly with 66 00:04:19.120 --> 00:04:25.439 these farmers and they're literally award winning microlots that are available online or if you're 67 00:04:25.480 --> 00:04:29.920 in the Wilmington, North Carolina area, right there, right there in Wilming, 68 00:04:30.040 --> 00:04:31.399 and you can go get you a cup of Joe or just going to 69 00:04:31.399 --> 00:04:35.560 Maven COFFEECOM and check those guys out. And the Creator highlight today goes to 70 00:04:35.600 --> 00:04:42.399 my friend Alison LEX so she's a high conversion copywriter, she's a podcaster, 71 00:04:42.480 --> 00:04:46.160 she's a marketer and she actually co host a podcast called system to thrive where 72 00:04:46.199 --> 00:04:51.839 she helps entrepreneurs and coaches consistently sell their products, programs and services without their 73 00:04:51.920 --> 00:04:56.480 customers feeling like they're only in it for the money. And I wanted to 74 00:04:56.600 --> 00:05:00.160 highlight alison today because I have a personal or I haven relationship with her and 75 00:05:00.160 --> 00:05:03.759 I've had a personal experience with her where I needed someone to help me with 76 00:05:03.839 --> 00:05:08.639 copyrighting. So I called her, I got on the phone, I got 77 00:05:08.639 --> 00:05:11.319 on what was supposed to be a fifteen minute phone call. She gave me 78 00:05:11.319 --> 00:05:15.160 a little bit more time than that and was brutally honest with me and I 79 00:05:15.199 --> 00:05:18.560 wasn't a really good fit client for her, but she gave me some tips, 80 00:05:18.560 --> 00:05:23.720 some tricks, somehow to see. Even followed up with some task things 81 00:05:23.800 --> 00:05:26.800 to do. So it really, you know, really made me a big 82 00:05:26.800 --> 00:05:30.040 fan of hers to she just wasn't getting on a call to try to sell 83 00:05:30.079 --> 00:05:31.079 me all that kind of stuff. So, Alison, thank you so much, 84 00:05:31.079 --> 00:05:33.879 and go check out that podcast as well. Once again. That podcast 85 00:05:33.959 --> 00:05:38.680 is called system to thrive, where they're going to help entrepreneurs, business owners, 86 00:05:38.720 --> 00:05:41.000 all that kinds of stuff. All right, and then, oh, 87 00:05:41.000 --> 00:05:44.240 we get my friend Jeff Dolan. Just invited him. He's going to come 88 00:05:44.279 --> 00:05:47.240 on the show pretty soon. Merch madness, love it. Let's go, 89 00:05:47.360 --> 00:05:51.279 heels, go heels. I don't know anything about March madness because I don't 90 00:05:51.360 --> 00:05:56.439 really do sports, but I figured that might be a little confusing. However, 91 00:05:56.480 --> 00:06:00.000 maybe a little attractive as well. Then Ryan Sullivan says I need to 92 00:06:00.000 --> 00:06:01.920 get my merch game up. Awesome. Well, I hope to help everyone 93 00:06:01.920 --> 00:06:05.079 out today and once again I'm going to share a strategy with you. Not 94 00:06:05.199 --> 00:06:09.800 Creating daily is not a place where you come learn rules. It's where you 95 00:06:09.839 --> 00:06:13.639 come getting you come get inspired, you come take some of the stuff and 96 00:06:13.920 --> 00:06:15.879 make it your own, make it your own ideas, all right. So 97 00:06:15.879 --> 00:06:18.399 I'm not here to say hey, this is the end all way to do 98 00:06:18.439 --> 00:06:23.360 it. And then also, once again, there's a lot of content here 99 00:06:23.399 --> 00:06:25.920 and I may or may not get through it all, but if you have 100 00:06:25.959 --> 00:06:30.079 a question, just write q colon and then your question. That way I 101 00:06:30.079 --> 00:06:33.240 can quickly zoom back through the comments and find them. Also, for join 102 00:06:33.279 --> 00:06:38.879 me on Bull Horn. There is a questions there's a questions chat and actually 103 00:06:38.920 --> 00:06:43.399 chatted the queue colling thing but I forgot. Bull Horn actually has questions over 104 00:06:43.439 --> 00:06:48.439 there. All right. So, before you go out and have anything printed, 105 00:06:48.439 --> 00:06:53.079 before you go out and you've created a design or have anything printed, 106 00:06:53.240 --> 00:06:56.079 or you go build an online store and put a thousand products in it just 107 00:06:56.120 --> 00:06:58.639 because you can. We all know you can. You can go get a 108 00:06:58.639 --> 00:07:01.759 directed garment company, like print the full or print the fire whatever. Just 109 00:07:01.800 --> 00:07:05.199 because you can doesn't mean you should, and I want to you consider a 110 00:07:05.199 --> 00:07:10.079 few things before you do that, before you just take your podcast logo or 111 00:07:10.120 --> 00:07:13.879 your livestroom logo or Your Business Logo and you just SPLAT IT on five hundred 112 00:07:13.879 --> 00:07:15.720 products and put on your website and go look, everybody, look what I 113 00:07:15.839 --> 00:07:18.519 made, and then you don't get any money. All right and this is 114 00:07:18.560 --> 00:07:24.759 the only thing that you get. Is this sound right here, little crickets? 115 00:07:24.800 --> 00:07:27.560 All Right, I know I've heard the story so many times being in 116 00:07:27.600 --> 00:07:30.600 this industry. People are like, man, I started the Supperil Line, 117 00:07:30.639 --> 00:07:33.879 I got on this company, you know, bonfire or whatever. I create 118 00:07:33.959 --> 00:07:38.680 all these products and I just don't understand why this isn't working. And so 119 00:07:38.720 --> 00:07:43.439 the reason why it's not working is because your community, your community, didn't 120 00:07:43.600 --> 00:07:46.519 ask for it, or were you didn't ask them for it. So a 121 00:07:46.560 --> 00:07:49.680 couple things to consider here. And this is really like a five step community 122 00:07:49.680 --> 00:07:54.120 task. Is kind of what I've labeled it. Okay, good name, 123 00:07:54.240 --> 00:07:57.120 bad name, I don't really know, but it's kind of five steps that 124 00:07:57.199 --> 00:07:59.560 I would have you run through if you if you call them and say, 125 00:07:59.600 --> 00:08:01.040 man, I really want to launch Apperil, when to help me? We 126 00:08:01.199 --> 00:08:03.279 help, coach me on it or whatever. This is what you're going to 127 00:08:03.319 --> 00:08:09.560 get. All right. So the first step here is ask your community one 128 00:08:09.639 --> 00:08:13.439 do they want product? I can't tell you how many times people will just 129 00:08:13.519 --> 00:08:20.399 launch stuff, they have no community involvement whatsoever and they put it out there 130 00:08:20.399 --> 00:08:22.120 and they're just like this is why is this not working? You know, 131 00:08:22.160 --> 00:08:26.240 I spent all this time, money, energy resources and it's not working. 132 00:08:26.319 --> 00:08:31.440 So first of all, step one to ask your community do they want a 133 00:08:31.519 --> 00:08:37.320 product? If the answer is yes, then get them involved in the development 134 00:08:37.320 --> 00:08:41.759 phase. Okay, don't be just well, I'm the creative I got to 135 00:08:41.799 --> 00:08:43.360 handle it all, I got to do it all. If they're really part 136 00:08:43.360 --> 00:08:48.519 of your community and you've created this really strategic listenership or partnership or whatever that 137 00:08:48.559 --> 00:08:52.159 looks like with the people that follow you, and they're going to want to 138 00:08:52.159 --> 00:08:54.879 get involved with it. So make sure you invite them to it. So 139 00:08:54.960 --> 00:08:58.440 that's the next step, is to say hey it I would like. So 140 00:08:58.519 --> 00:09:01.960 if they say yes, if you're like hey, guys, and this is 141 00:09:01.960 --> 00:09:07.000 wherever, okay, I'm not giving you coaching advice on where to go build 142 00:09:07.039 --> 00:09:09.159 a community and all that, but if it's a facebook group, if it's 143 00:09:09.159 --> 00:09:13.600 a discord, if it's a live stream, if it's your instagram, wherever 144 00:09:13.799 --> 00:09:18.120 you get the most engagement with your audience, go there and say hey, 145 00:09:18.200 --> 00:09:22.759 I'm thinking about starting, I'm thinking about launching a product for our community, 146 00:09:22.799 --> 00:09:26.919 maybe a t shirt, maybe a hat, maybe a Mug, whatever. 147 00:09:26.360 --> 00:09:30.320 Is this something you'd be interested in? And if they go yes, this 148 00:09:30.440 --> 00:09:33.519 is awesome. Then then respond and say great, I would like help. 149 00:09:33.639 --> 00:09:37.679 I would like your help to develop this product for our community. Would you 150 00:09:37.679 --> 00:09:39.799 like to help me? Is this something that you want to help me with? 151 00:09:39.960 --> 00:09:41.679 I'm thinking about a t shirt, I'm thinking about a coffee mug. 152 00:09:41.720 --> 00:09:45.240 So you want to really narrow it down, like hey, I'm thinking about 153 00:09:45.240 --> 00:09:46.879 t shirt or I'm thinking about a coffee Mug, and they go yeah, 154 00:09:48.080 --> 00:09:50.440 that's cool, let's do it. Let let's move on this thing now. 155 00:09:50.480 --> 00:09:54.639 The next step, beer, is, once you get them to buy into 156 00:09:54.679 --> 00:09:58.360 the idea of creating a product, you want to keep them in the loop 157 00:09:58.440 --> 00:10:01.519 of what that's doing. So the next thing you want to do here is, 158 00:10:03.440 --> 00:10:05.799 and here's the thing. You can make this in as sorry, my 159 00:10:05.879 --> 00:10:09.240 telephone is real far away, so I'm like trying to read my own notes 160 00:10:09.240 --> 00:10:11.559 on Mike. Let me, should get some glasses. But but I want 161 00:10:11.679 --> 00:10:15.919 them to help me to develop this, okay, and and you can make 162 00:10:15.960 --> 00:10:18.080 this a call to action. So if you're trying to figure out you know, 163 00:10:18.159 --> 00:10:18.840 and I know this question is going to come up. Well, how 164 00:10:18.840 --> 00:10:22.919 do I get my the attention of my community? How do I know where 165 00:10:22.919 --> 00:10:24.480 they're at? All this kind of stuff. It takes a little time, 166 00:10:24.519 --> 00:10:28.399 but make it call to actions in your show, in your content, like 167 00:10:28.480 --> 00:10:31.879 right now, hey guys, if you to join my discord server, go 168 00:10:31.960 --> 00:10:35.360 to one sheet dot pro slash Billy Thorpe and you can join my discord server. 169 00:10:35.480 --> 00:10:37.799 The link is on there, all right, or message me, I'll 170 00:10:37.799 --> 00:10:41.679 send you the link whatever. So that is what's called a call to action. 171 00:10:43.559 --> 00:10:46.039 So make this a part of your show. Give people a place to 172 00:10:46.039 --> 00:10:48.440 come be a part of this project. Or maybe you just create a private 173 00:10:48.519 --> 00:10:52.919 facebook group with people who say yes and you go cool, this is our 174 00:10:52.960 --> 00:10:58.480 new merch product group or whatever, and you can do that right and you 175 00:10:58.480 --> 00:11:01.559 can get them involved that way. So so do a call to action. 176 00:11:01.759 --> 00:11:05.600 So now great. The second thing you want to do is work on a 177 00:11:05.639 --> 00:11:09.840 couple of designs. Keep this simple. I cannot tell you I'm going to 178 00:11:09.840 --> 00:11:13.759 get into it later, but keep this super, super simple and easy to 179 00:11:13.799 --> 00:11:18.399 make decisions about. Now, because I'm just on here by myself talking, 180 00:11:18.519 --> 00:11:22.039 I've actually created some creative stuff to put on the screen to show you what 181 00:11:22.120 --> 00:11:26.559 I'm talking about. So this is kind of a role play and if anybody's 182 00:11:26.600 --> 00:11:30.039 joining me, I'm talking about how to pitch this to your community to get 183 00:11:30.080 --> 00:11:33.320 them to buy in before you go bonkers and spend all your money and you're 184 00:11:33.360 --> 00:11:37.279 just left with a Bush tshirts in your closet. All right, so let's 185 00:11:37.320 --> 00:11:41.159 jump over to my little fancy, not fancy PDF. So this is what 186 00:11:41.200 --> 00:11:43.679 I would do if I said, hey, guys, creating daily thing, 187 00:11:43.759 --> 00:11:46.679 about creating a tshirt. Are you guys want to you want in, you 188 00:11:46.679 --> 00:11:48.679 want to help me, and you yeah, yeah, this is great, 189 00:11:48.759 --> 00:11:50.519 awesome, cool. Now I'm going to go back, I'M gonna get two 190 00:11:50.559 --> 00:11:54.519 designs, I'm going to get to design. I'm not going to go three, 191 00:11:54.679 --> 00:11:56.799 four, file, I'm just do two. I'M gonna keep it really 192 00:11:56.799 --> 00:12:00.600 simple, and then I'm going to put the one design to design and I'm 193 00:12:00.600 --> 00:12:03.200 going to have them vote on it and then I'm going to say, Hey, 194 00:12:03.279 --> 00:12:07.080 check this guy's check out this guy's like. Which one do you think? 195 00:12:07.159 --> 00:12:09.600 Which one are you like? And maybe that one is just your your 196 00:12:09.639 --> 00:12:13.639 logo. But I think really, and I don't want to get a soapbox, 197 00:12:13.120 --> 00:12:18.759 but I think the biggest mistake, especially in the podcasting world, is 198 00:12:18.840 --> 00:12:22.799 to say hey, here's my logo. It's the only option we have and 199 00:12:22.879 --> 00:12:26.200 you're the via or you don't, and it's my podcast stuff, and a 200 00:12:26.279 --> 00:12:31.360 lot of podcasters will be real and this is I'm talking about from one perspective, 201 00:12:31.519 --> 00:12:35.159 you know, from the perspective or the industry of podcast or business, 202 00:12:35.240 --> 00:12:39.120 right or business. It's this is the option, take it to leave it, 203 00:12:39.159 --> 00:12:43.159 and it's my it's my logo, good or bad. So don't be 204 00:12:43.200 --> 00:12:46.799 that person, don't be that company. Let your community get involved, because 205 00:12:46.840 --> 00:12:50.159 one they bought him by saying yes, we want to help you. Next 206 00:12:50.360 --> 00:12:52.039 let them buy in by being a part of the decision. Out I'm not 207 00:12:52.039 --> 00:12:56.919 saying have them submit designs, but create a couple designs like I have here 208 00:12:56.039 --> 00:12:58.559 now. I haven't really created the creating daily that you see on the right 209 00:12:58.639 --> 00:13:03.480 side. That's just my logo or my branding, but then I created another 210 00:13:03.519 --> 00:13:07.159 one that's like creators. Okay, this is a group of creators right now. 211 00:13:07.200 --> 00:13:11.080 What I was thinking about is, you know, do you have a 212 00:13:11.360 --> 00:13:16.159 something in your community that brings you all together, right or you creator, 213 00:13:16.200 --> 00:13:18.440 you know like it? Maybe this your community have a name. Have you 214 00:13:18.519 --> 00:13:22.960 named your community? By the way, I haven't named the creating daily community. 215 00:13:22.360 --> 00:13:24.480 I don't know what to call it. You know, like something like 216 00:13:24.519 --> 00:13:30.360 Creator Nation. Sounds Pretty Fun. By no nate podcast nation whatever, like 217 00:13:30.759 --> 00:13:35.320 small business new. I think there's a bunch of nations out there. By, 218 00:13:35.399 --> 00:13:39.720 when you think about this, get them involved. Find something creative that 219 00:13:39.799 --> 00:13:45.159 they will really go oh yeah, maybe it's an inside joke on your podcast. 220 00:13:45.240 --> 00:13:48.320 Maybe it's something you call your creators, maybe you do whatever. Okay. 221 00:13:48.360 --> 00:13:52.039 So Nie, being so positive that he is in the comment, says 222 00:13:52.120 --> 00:13:56.759 design number one is ugly. All right, knee. So so one knee. 223 00:13:56.799 --> 00:14:00.120 Appreciate your feedback. However, I put this together in about thirty seconds 224 00:14:00.159 --> 00:14:03.720 and Canva to give an example. But Nie is always so positive, I 225 00:14:03.759 --> 00:14:07.159 can even. I just think I so much for joining the show all the 226 00:14:07.159 --> 00:14:09.679 time and leaving good feedback. All right. So, anyway, so you 227 00:14:09.720 --> 00:14:13.440 get design number one, designumber two. Okay. So now you go. 228 00:14:13.559 --> 00:14:18.000 Cool, you guys chose design number one. Right. So, just for 229 00:14:18.039 --> 00:14:20.759 my example, you chose design number one. In my opinion, that's like 230 00:14:20.799 --> 00:14:24.039 a better not a you know whatever. Like I don't like this design in 231 00:14:24.039 --> 00:14:26.240 particular, but you get what I'm saying. Like cool, they don't want 232 00:14:26.240 --> 00:14:31.600 to logo, they want number one. All right. So now step number 233 00:14:31.639 --> 00:14:35.960 two is of this is to say, okay, cool, let's go now. 234 00:14:37.000 --> 00:14:39.399 What do you want? What do you want it on? And give 235 00:14:39.440 --> 00:14:43.519 them a couple options. Should we do a Tshirt? Should we do a 236 00:14:43.600 --> 00:14:46.720 Mug? And you see what I'm doing here? I'm get them to buy 237 00:14:46.799 --> 00:14:50.240 in with yes, we want to help you. I'm getting them to buy 238 00:14:50.279 --> 00:14:54.360 in with yes, I like the light bulb over the regular logo. I'm 239 00:14:54.399 --> 00:14:58.360 getting them to buy in with I want a t shirt over a mug. 240 00:14:58.519 --> 00:15:01.559 Okay. So, so they're buying the product way more than just one time. 241 00:15:01.960 --> 00:15:03.519 So this is what you want to do. This is why you want 242 00:15:03.519 --> 00:15:07.279 to get your community involved, and there's a financial perk to this as well. 243 00:15:07.279 --> 00:15:11.440 But right now it's buying into the design. So they go, Oh, 244 00:15:11.519 --> 00:15:13.159 we love the t shirt, we want a teacher. Okay, so 245 00:15:13.240 --> 00:15:15.639 more people want a t shirt. It did the pole on your facebook group, 246 00:15:15.720 --> 00:15:18.639 whatever. Now the next step is to say, okay, cool, 247 00:15:18.960 --> 00:15:22.440 you know, what do we want to do? Personally, I do this. 248 00:15:22.600 --> 00:15:28.679 I give them a design option between two color PALETTES. So maybe it's, 249 00:15:28.879 --> 00:15:31.279 you know, a light bulb and a black shirt, or or, 250 00:15:31.279 --> 00:15:33.200 you know, black on. Why? Why Not Black? Blah Blah Blah. 251 00:15:33.240 --> 00:15:35.600 All right, so, so, so, give them a couple of 252 00:15:35.600 --> 00:15:41.200 options. Once again, I cannot stress this enough. You don't want to 253 00:15:41.360 --> 00:15:45.759 put a rainbow of shirts out there and say, Hey, guys, what 254 00:15:45.799 --> 00:15:48.840 do you think about? Why it Don Purple Wide On pink, white on 255 00:15:48.960 --> 00:15:52.600 yellow or black on all those cup you don't want to do that. You 256 00:15:52.679 --> 00:15:56.039 want to keep a couple of colors and say hey, we're doing this or 257 00:15:56.039 --> 00:16:00.720 this. Just because you can offer a ton of products doesn't mean you shouldn't. 258 00:16:00.720 --> 00:16:03.360 And Trust me, I've seen this a million times where people don't know 259 00:16:03.480 --> 00:16:07.960 I'm going to offer every single product, I'm going to offer in every color, 260 00:16:07.000 --> 00:16:10.480 and they end up, in the long run, spending a bunch of 261 00:16:10.519 --> 00:16:15.039 time, energy and money by printing all these different variations and then they're like, 262 00:16:15.080 --> 00:16:17.600 Oh man, this is a disaster, this is a headache. I'm 263 00:16:17.600 --> 00:16:21.200 like, yeah, I know, I told you two options. Keep it 264 00:16:21.240 --> 00:16:25.519 to to all the time and and keep it to one product with two options. 265 00:16:25.559 --> 00:16:27.360 So, anyway, back to my back to my thing. So now 266 00:16:27.399 --> 00:16:32.279 they said, all right, dude, this is cool. We want the 267 00:16:32.320 --> 00:16:36.240 black T shirt. We're in for the black T shirt. Now what you 268 00:16:36.279 --> 00:16:41.240 want to do is you want to stop right here. You don't want to 269 00:16:41.240 --> 00:16:42.519 say anything else. To your community. You go okay, great, I'm 270 00:16:42.519 --> 00:16:47.000 going to go get some pricing. I'll be back now. What you want 271 00:16:47.000 --> 00:16:51.399 to do is you want to go figure out so these are kind of like 272 00:16:51.519 --> 00:16:56.679 that's the five steps of getting your community involved, and then phase two of 273 00:16:56.720 --> 00:17:00.440 your project is going to figure out what your cost is. Now I'm not 274 00:17:00.480 --> 00:17:03.559 getting it in. Sorry, s giving Shit. Hit the meat button. 275 00:17:03.160 --> 00:17:07.039 I'm not going to get into it super crazy. There's a couple different ways 276 00:17:07.079 --> 00:17:11.079 you can do this. You can do bolk orders, you can do print 277 00:17:11.119 --> 00:17:14.920 on demand stuff. I am not a fan of print on demand. I'm 278 00:17:14.960 --> 00:17:21.599 not seeing it be it's just the presentation, the ink, the lifespan, 279 00:17:21.759 --> 00:17:25.519 all this stuff is not very appealing to me. And I'm at the perspective. 280 00:17:25.559 --> 00:17:27.799 I spend a lot of time in the screen printing industry and I see 281 00:17:27.839 --> 00:17:33.559 the difference in quality and I want quality over quantity. Right. I want 282 00:17:33.559 --> 00:17:36.400 to I want I know if I can put a good product out there that's 283 00:17:36.440 --> 00:17:37.720 going to that's going to last, it's going to feel good, it's going 284 00:17:37.759 --> 00:17:41.799 to look good, then I'm going to get repeat business. But if I 285 00:17:41.839 --> 00:17:44.880 just put out a third all right, that's I'm not going to get in 286 00:17:44.920 --> 00:17:47.480 business. All Right, I'm not going to get any repeat business. So 287 00:17:47.519 --> 00:17:49.240 if this is going to be a stream of revenue, then it's got to 288 00:17:49.279 --> 00:17:53.000 be a consistent stream of revenue. All right. So you can do DCHG, 289 00:17:53.400 --> 00:17:56.000 and I'll talk about that sometime, because there's some pros to that. 290 00:17:56.480 --> 00:18:00.319 But the pro of getting this stuff off and getting a bulk because one, 291 00:18:00.400 --> 00:18:04.960 it's going to be a better quality product, to it's going to be it's 292 00:18:06.000 --> 00:18:08.599 going to be more cost efficient for you, which means more profit in your 293 00:18:08.599 --> 00:18:11.519 pocket. So think about these two things. I'm going to have a better 294 00:18:11.519 --> 00:18:15.359 shot at getting this a return customer when I do another design, and then 295 00:18:15.400 --> 00:18:18.000 also I'm going to make more money if I can do this right. I'm 296 00:18:18.000 --> 00:18:19.640 going to show you how to do that, because some of you my back. 297 00:18:19.640 --> 00:18:22.119 Man, I don't. I can't buy thirty five shirts. I can't 298 00:18:22.119 --> 00:18:26.079 buy fifty shirts or sixty shirts. Don't freak out yet. I got a 299 00:18:26.119 --> 00:18:30.799 plan, all right. So next thing here is get the total cost of 300 00:18:30.839 --> 00:18:34.519 goods. What is this going to cost you? And you want to be 301 00:18:34.559 --> 00:18:37.440 strategy. I mean, this is a business, okay, so you got 302 00:18:37.519 --> 00:18:38.720 to treat like a business. Can be organized like a business. Bla Blah, 303 00:18:38.759 --> 00:18:41.599 Blah. You know, if you're not from that perspective, than go 304 00:18:41.680 --> 00:18:45.839 do something else. Okay, but here's what you have to figure out is 305 00:18:45.880 --> 00:18:49.680 what is the total cost of goods? Now I'm talking about screen printing in 306 00:18:49.720 --> 00:18:55.119 particular, and we can talk about dtg stuff, but screen printing in particular 307 00:18:55.480 --> 00:18:57.920 is what is it going to cost me, and what is this shipping going 308 00:18:57.960 --> 00:19:02.079 to cost me? Not just the garment, but what is shipping to me 309 00:19:02.160 --> 00:19:04.920 if I'm ordering it from afar, and then from me if I need to 310 00:19:04.920 --> 00:19:08.839 ship it out myself. And do they offer? You know, I know 311 00:19:08.880 --> 00:19:14.319 some screen printers nowadays will actually offer you a printed for filming or whatever, 312 00:19:14.359 --> 00:19:17.480 so they'll fulfill it for you. There's very few and far between screen printers 313 00:19:17.519 --> 00:19:19.880 will do that, will over directed garment printers, but they will. Okay. 314 00:19:19.960 --> 00:19:23.920 So figure out what all that looks like for you. And when you're 315 00:19:23.960 --> 00:19:27.079 thinking about it, don't forget about the package, don't forget about the label, 316 00:19:27.119 --> 00:19:30.359 don't forget about the ink. You know, I could, I could 317 00:19:30.400 --> 00:19:33.000 tell you all day about some cool printers and Rollo printers and stuff like that 318 00:19:33.000 --> 00:19:37.119 that I've used over the years that work great. But figure out what the 319 00:19:37.160 --> 00:19:42.480 price is now. My next tip for this is get the minimum order quantity 320 00:19:42.480 --> 00:19:48.039 priced. All right, don't I don't care. I don't care if you 321 00:19:48.039 --> 00:19:52.480 have a thousand people. I don't care you have a thousand. Let's say 322 00:19:52.480 --> 00:19:55.400 we're in. We're gonna buy this product. We love it, we're gonna 323 00:19:55.519 --> 00:20:00.240 do it. Price the minimum. Don't get listen, just do it. 324 00:20:00.279 --> 00:20:03.559 I'm asking. Okay, price the minimum. Otherwise you can get stuck holding 325 00:20:03.559 --> 00:20:06.279 the bag. I promise. All thousand people are not going to order. 326 00:20:06.319 --> 00:20:07.839 I don't care if they say they're gonna order. I don't care if they 327 00:20:07.880 --> 00:20:11.559 all emailed you. I'm ordering. They're not going to order. Okay, 328 00:20:11.599 --> 00:20:15.119 not all thousand. So price the minimum. This is we're going to make 329 00:20:15.119 --> 00:20:18.319 the most money. Price the minimum and go with it. So it might 330 00:20:18.359 --> 00:20:21.200 be twenty four shirts, thre thousand six, Fifty Eight, hundred and ninety 331 00:20:21.240 --> 00:20:22.759 million, I don't know, whatever it is, probably not ninety million, 332 00:20:22.799 --> 00:20:27.039 but a hundred shirts, whatever, different screen printers, different rules, and 333 00:20:27.039 --> 00:20:30.799 and do that. Okay, get the minimum price. What is the minimum? 334 00:20:30.799 --> 00:20:33.839 Work Money? Twenty four shirts, perfect, all right, great. 335 00:20:33.920 --> 00:20:37.839 WHAT'S THE PRICE? Oh, it's ten bucks a shirt. Cool. WHAT'S 336 00:20:37.920 --> 00:20:45.039 THE SETUP PRICE? Make sure your screen printer will get you all the details. 337 00:20:45.079 --> 00:20:48.079 What's the shirt cost? What's the print cost? What's The you know 338 00:20:48.240 --> 00:20:51.839 in ask them. They might put it all inclusive, they might not. 339 00:20:52.079 --> 00:20:55.279 So you want to be sure that you're getting all this detailed information. That 340 00:20:55.319 --> 00:20:57.440 way you can divide it by the number twenty four and get your price. 341 00:20:57.519 --> 00:21:03.039 Get Your total cost for the R plus the shipping to you and from you. 342 00:21:03.440 --> 00:21:07.920 Okay. So, anyway, all my all my vocal coach friends that 343 00:21:08.000 --> 00:21:11.119 don't drink coffee while you're doing a live shot, or ever, here we 344 00:21:11.160 --> 00:21:15.279 are, I'm drinking coffee. All right. So anyway, so do that 345 00:21:15.599 --> 00:21:18.480 and just remember they're not all buying. All right. So get your total 346 00:21:18.480 --> 00:21:21.400 cost of goods, get your sheet and take this design that you created with 347 00:21:21.400 --> 00:21:23.119 your community and take that to your screen printers. Say Hey, what's this 348 00:21:23.160 --> 00:21:26.279 going to cost me? What's the minimum? You know all this stuff, 349 00:21:26.319 --> 00:21:30.920 get all these factors that come into it and really ask a lot of questions. 350 00:21:30.920 --> 00:21:33.599 Don't just like Oh, cool, ten dollars a shirt and move on, 351 00:21:33.839 --> 00:21:36.599 because you might get back and then I say, well, it's, 352 00:21:36.640 --> 00:21:38.640 you know, as a little additional for a flash is a little bit additional 353 00:21:38.680 --> 00:21:41.240 because there's a black shirt is a little dish, you know, Blah, 354 00:21:41.279 --> 00:21:44.680 blah, blah, and you might be a ten fifteen bucks a shirt. 355 00:21:44.759 --> 00:21:47.960 Okay, so what's again on making up numbers and have a price. Any 356 00:21:47.960 --> 00:21:51.119 shirts a long time. So I might be super high, might be Super 357 00:21:51.160 --> 00:21:53.640 Low, but this is what you want to think about and when you're picking 358 00:21:53.680 --> 00:21:56.319 out a shirt. I don't want to I'll say this. I know I'm 359 00:21:56.319 --> 00:22:02.119 going to tick some people off. A lot of screen printers and promotional people 360 00:22:02.599 --> 00:22:06.799 will sell you the cheapest piece of crap shirt and I'M gonna get say any 361 00:22:06.799 --> 00:22:08.920 brands, but we all know who they are because every school in America prints 362 00:22:08.920 --> 00:22:12.319 on because they're super cheap and they feel like a piece of cardboard. They 363 00:22:12.359 --> 00:22:15.480 look like a piece of cardboard and they look like you're just wearing a box 364 00:22:15.480 --> 00:22:19.160 of sleeves on it. These shirts will not sell again. Okay, if 365 00:22:19.200 --> 00:22:22.839 you're going to charge a premium price, which I'm going to talk about, 366 00:22:22.880 --> 00:22:26.119 you need a premium product. So look at different blends. Look at fifty 367 00:22:26.119 --> 00:22:30.440 blends, look at next level, look at Bella Canvas. Looks some of 368 00:22:30.480 --> 00:22:33.839 these blends that are you know, try blend. Maybe I've had an old 369 00:22:33.839 --> 00:22:37.880 customer tribe blend. Man, it was awesome. They crushed it. People 370 00:22:37.920 --> 00:22:41.920 would buy every shirt they put out, no matter what was on it, 371 00:22:41.920 --> 00:22:45.559 because they knew the shirt was comfy. And then I got so much referral 372 00:22:45.599 --> 00:22:48.759 business from it because they go hey, billy, this person must know what 373 00:22:48.799 --> 00:22:51.519 kind of shirt we have. I'm gonna send them your way. Awesome, 374 00:22:51.640 --> 00:22:53.559 here we go and and try blend shirt. They go. Well, my 375 00:22:53.599 --> 00:22:56.720 other screen printer didn't ever offer me a tribe blend shirt. I'm like, 376 00:22:57.200 --> 00:23:00.519 they have access to it, they have access in the same stuff I do, 377 00:23:00.839 --> 00:23:03.519 but whatever, here we go. I got it. I don't know 378 00:23:03.519 --> 00:23:06.799 what theyre deal was, but here we go, I got it. So 379 00:23:07.480 --> 00:23:11.599 make sure you pick a good product and if you can, maybe get a 380 00:23:11.599 --> 00:23:14.279 sample, not a now screenprints are prying. I got a print, your 381 00:23:14.279 --> 00:23:15.960 sample. Sure, maybe they will for fifty bucks a shirt or something, 382 00:23:17.079 --> 00:23:19.640 but get a sample of the actual garment. Okay, ask them if you 383 00:23:19.680 --> 00:23:22.240 can buy it. They'll ship it to you, they'll bring it to you, 384 00:23:22.240 --> 00:23:26.039 you'll drive over there and get it whatever, put it on, wear 385 00:23:26.119 --> 00:23:30.000 it, wash it. Make sure it's something that when you send it out 386 00:23:30.000 --> 00:23:32.400 that you're like, dude, I love the shirt. I'm going to wear 387 00:23:32.440 --> 00:23:34.240 the shirt. I'm gonna stay behind the shirt. I know what it's doing. 388 00:23:34.279 --> 00:23:38.000 Test your products, and especially if you're going to do direct a garment 389 00:23:38.000 --> 00:23:45.480 printing, test your products, test your manufacturing company. Order a few shirts, 390 00:23:45.519 --> 00:23:48.960 spend a hundred dollars on test items, because I'm telling you, I've 391 00:23:48.960 --> 00:23:53.200 worked in the industry as a distributor and got shirts printed right in the middle 392 00:23:53.200 --> 00:23:56.880 of ever supposed to be left chest. Okay, so make sure that you 393 00:23:56.920 --> 00:24:00.440 are testing the product. Make sure you can stand behind if you're going to 394 00:24:00.480 --> 00:24:03.000 charge twenty five, twenty six, twenty eight, thirty five. I've seen 395 00:24:03.000 --> 00:24:07.079 people charge thirty five for a TSHIRT and get thirty five, but the quality 396 00:24:07.240 --> 00:24:11.960 is there. Okay, so make sure that you are. I'm talking a 397 00:24:11.960 --> 00:24:15.119 lot. Where's my other Stinger? This isn't taking a drink, but make 398 00:24:15.160 --> 00:24:18.640 sure that you are standing behind and product. Okay, Anyway, I'm going 399 00:24:18.640 --> 00:24:22.319 to get off my my thing. You can tell I've I'll ran about this 400 00:24:22.319 --> 00:24:26.200 all day. So get the total price and get the turnaround time. This 401 00:24:26.319 --> 00:24:30.440 is hugely important for the next step. Okay, so get the turnaround time. 402 00:24:30.480 --> 00:24:33.319 Hey, MR screen printer, Mrs Screen Printer, what's the turnaround time, 403 00:24:33.400 --> 00:24:37.079 two weeks a month. When am I going to have this box of 404 00:24:37.160 --> 00:24:40.839 shirts in my possession? That's what you want to know, because that's going 405 00:24:40.880 --> 00:24:44.519 to be hugely important. Now that you figured out your cost. Once again, 406 00:24:44.599 --> 00:24:47.319 make sure you add labels, printer, all that kind of stuff in 407 00:24:47.359 --> 00:24:49.680 their bags, whatever it. Don't forget about transaction fees. All right, 408 00:24:49.720 --> 00:24:53.359 this is something we forget about. We forget about transaction fees. Don't forget 409 00:24:53.400 --> 00:24:56.000 about that. Make sure including that in the price. Make sure that cost 410 00:24:56.160 --> 00:25:00.640 is covered. Okay, so it's typically, I don't know what it is 411 00:25:00.680 --> 00:25:03.079 now because I'm not really selling a lot to individuals, but maybe like two 412 00:25:03.119 --> 00:25:08.400 point nine percent plus thirty sins per transaction or whatever. And Anyway, we'll 413 00:25:08.440 --> 00:25:11.680 talk about that in a minute. So and then, once you have the 414 00:25:11.680 --> 00:25:15.279 price, you want to add a percentage to it. Now I typically sold 415 00:25:15.440 --> 00:25:19.440 wholesale and then my customers will take it and double it. Okay, so 416 00:25:19.480 --> 00:25:22.400 they're going to keystone that thing. They're going to double it and that's what 417 00:25:22.440 --> 00:25:23.960 they're going to get. So, if I sold it to him for, 418 00:25:25.319 --> 00:25:27.200 you know, ten bucks, this cell for Twenty Bucks or fifty or twenty 419 00:25:27.200 --> 00:25:30.640 five bucks. Maybe if I sold for fifteen may their cell for thirty Miss 420 00:25:30.680 --> 00:25:33.279 Selling Four hundred and twenty eight. Maybe. You know. Just depends. 421 00:25:33.279 --> 00:25:37.480 Okay. So, anyway, add a percentage to it. Be Consistent with 422 00:25:37.519 --> 00:25:40.200 your pricing as you go. It'll help you out in the long run. 423 00:25:40.279 --> 00:25:44.400 Now the third phase here. So one you get your community bought in. 424 00:25:44.599 --> 00:25:47.079 They've helped you to design the shirt, they've picked the product, they picked 425 00:25:47.119 --> 00:25:48.480 the Shirre, they picked the color scheme. There in, you got it 426 00:25:48.519 --> 00:25:52.240 priced. You've done all the stuff with your printer, with your promotion product 427 00:25:52.319 --> 00:25:57.680 distributor whatever. You're set. You're ready. You got your pricing down in 428 00:25:57.880 --> 00:26:03.640 next thing you need to do here is do a pre cell. What a 429 00:26:03.759 --> 00:26:07.119 pre cell? youbody sell something that doesn't exist exactly. I don't want to 430 00:26:07.119 --> 00:26:10.319 go out and spend a bunch of money. I want you to do a 431 00:26:10.319 --> 00:26:14.279 pre cell because this is going to put your communities rubber to the road. 432 00:26:14.400 --> 00:26:18.279 All right, you'RE gonna go you're going to put out this product and now 433 00:26:18.319 --> 00:26:21.720 you know I'm gonna go back to my little pdf here, so now I'm 434 00:26:21.720 --> 00:26:27.319 going to jump over here to slide for excuse me. So this is the 435 00:26:27.359 --> 00:26:30.599 shirt that you guys picked out. Theoretically, once again if you're joining the 436 00:26:30.640 --> 00:26:33.960 live stream. I'm talking about the system to get your community to buy in 437 00:26:34.160 --> 00:26:37.680 to your product, to help you create it, all those types of things 438 00:26:37.960 --> 00:26:41.039 to get your merch out there. You're quicker, easier and with very little 439 00:26:41.039 --> 00:26:44.880 expense. Okay. So so here's the pre cell thing. I don't want 440 00:26:44.880 --> 00:26:47.480 to put you notice. I put a couple things on your one I put 441 00:26:47.559 --> 00:26:49.200 a date on here. Oh, four and two thousand and twenty at fine, 442 00:26:49.279 --> 00:26:52.400 a time, at five PM Eastern. I want to create a sense 443 00:26:52.440 --> 00:26:56.319 of urgency around this. I doesn't want to say like, Oh, Hey, 444 00:26:56.319 --> 00:26:57.599 guys, I'm doing to pretty cell and I'll let you know when it's 445 00:26:57.640 --> 00:27:00.839 over. No, Hey, Guy, what's up? This is billy. 446 00:27:00.880 --> 00:27:03.119 I get this shirt, this creator shirt with the Black Ball Wan and blah, 447 00:27:03.160 --> 00:27:04.680 blah, blah. You guys picked it out. This awesome. I'm 448 00:27:04.720 --> 00:27:08.000 super pumped. I'm going to run this for seven days. It's going to 449 00:27:08.039 --> 00:27:11.599 be over at five PM next week, next Monday. Go to creating daily 450 00:27:11.640 --> 00:27:15.039 dot live. This is not a real sale. To figure it out now. 451 00:27:15.079 --> 00:27:18.880 You can't see this at the bottom, but I have a little disclaimer. 452 00:27:18.039 --> 00:27:21.640 Or I can't see it anyway. Maybe you can, but I have 453 00:27:21.720 --> 00:27:23.960 a disclaimer here. This is this is a pre cell. We have to 454 00:27:23.960 --> 00:27:26.960 sell a minimum of twenty four shirts. If we don't hit our goal of 455 00:27:27.000 --> 00:27:30.920 twenty four shirts or whatever, then the order is not fulfilled and you're fully 456 00:27:30.960 --> 00:27:34.599 refunded. Okay, you see this all the time. This happens all the 457 00:27:34.599 --> 00:27:38.079 time with kick starters and pretty cells and all this kind of stuff. Really 458 00:27:38.079 --> 00:27:41.839 simple, but you want to make sure you communicate this, and you can 459 00:27:41.920 --> 00:27:45.440 communicate it way earlier in the process, after you get the design done, 460 00:27:45.480 --> 00:27:48.559 after you get the pricing out there. Just make sure people know this is 461 00:27:48.599 --> 00:27:52.359 a pret cell. And when can they expect their shirt? Can I expect 462 00:27:52.440 --> 00:27:57.160 it? A month, two weeks, three weeks? So if the screen 463 00:27:57.200 --> 00:28:00.039 printer tells me it's going to be two weeks, I'm going to maybe add 464 00:28:00.079 --> 00:28:02.799 another two weeks. I'm say, Hey, guys, I'm going to get 465 00:28:02.799 --> 00:28:03.799 this printed. It's going to be I'm going to ship them out in a 466 00:28:03.839 --> 00:28:07.759 month. Okay, so a month from four hundred and eleven. If we 467 00:28:07.839 --> 00:28:11.279 hit our goal twenty four shirts, everything's going to be shipped out. No 468 00:28:11.039 --> 00:28:15.480 over promise or oh, under promise and overdeliver. All right. This is 469 00:28:15.519 --> 00:28:18.720 why I add a little extra time now month seems pretty ridiculous, but you 470 00:28:18.759 --> 00:28:22.000 never know and you gotta make sure your screen printers on it and gets this 471 00:28:22.039 --> 00:28:25.960 stuff done. So this is it. Now how do you get them to 472 00:28:25.960 --> 00:28:27.160 pay? That's the question, right, because now you get this little add 473 00:28:27.200 --> 00:28:30.519 out there, maybe put it in your community. So you've done the presell. 474 00:28:30.640 --> 00:28:33.119 You put it for seven days. Now you want to set up a 475 00:28:33.119 --> 00:28:37.480 payment link. Now this doesn't have to get complicated. I know people won't 476 00:28:37.519 --> 00:28:40.880 launch products. Excuse me, I'm going to take a little SIP here. 477 00:28:42.880 --> 00:28:47.960 All right. So they won't launch products because they don't have this elaborate storefront. 478 00:28:48.160 --> 00:28:49.440 Okay, it's kind of like me saying I'm not going to do a 479 00:28:49.440 --> 00:28:52.119 podcast and I'll sever rod cast. Bro It just doesn't make any sense to 480 00:28:52.200 --> 00:28:56.440 me. Okay, now, I know presentation, I know showing up, 481 00:28:56.480 --> 00:29:00.039 I know keeping on brand, all that stuff is very important, but don't 482 00:29:00.079 --> 00:29:04.880 get stuck in the mud and not sell products and not have this engagement with 483 00:29:04.880 --> 00:29:08.200 your community because you do have an online store. I see, and this 484 00:29:08.240 --> 00:29:11.079 is true story, I was coaching a lady through this. She had a 485 00:29:11.079 --> 00:29:15.359 pretty vibrant community, by the way. She worked really hard to build it 486 00:29:15.440 --> 00:29:18.480 and she doesn't. If we mock up a shirt, literally, just a 487 00:29:18.519 --> 00:29:22.480 picture of a shirt, I get her some pricing on the minimum, all 488 00:29:22.480 --> 00:29:26.160 the stuff I've talked about. I send her over the design. I see 489 00:29:26.200 --> 00:29:30.000 in about fifteen minutes she has it up. She has a paypal link that 490 00:29:30.160 --> 00:29:34.279 simply just says, Hey, be shure to include your shipping addressing your size 491 00:29:34.319 --> 00:29:38.759 is shirt in the in the you know, like special statement or whatever. 492 00:29:38.759 --> 00:29:42.319 It is, like not description, but the in the comments, like, 493 00:29:42.559 --> 00:29:45.119 you know, any special shipping instructions. There we go, I'll get it 494 00:29:45.160 --> 00:29:48.160 out a second. So, anyway, she does this, puts it out 495 00:29:48.200 --> 00:29:52.279 there. I don't like. This is not this is I mean this. 496 00:29:52.680 --> 00:29:56.079 I'm pretty simple, but this is like maybe too simple. Okay, maybe, 497 00:29:56.160 --> 00:29:57.559 like at least have a website where they gets. There was something. 498 00:29:57.960 --> 00:30:02.480 But she does this, calls me the next day. I was like, 499 00:30:02.519 --> 00:30:04.519 Billy, I kid you not, I just sold a hundred and fifty t 500 00:30:04.680 --> 00:30:07.519 shirts to my community. Once again, she had a Vibra community. I'm 501 00:30:07.519 --> 00:30:11.079 not saying everybody's going to do this and you kind of look at your numbers 502 00:30:11.119 --> 00:30:12.720 and look at your analytics and kind of see how big it is and say, 503 00:30:12.759 --> 00:30:15.880 okay, maybe maybe five to ten percent of those people are actually going 504 00:30:15.920 --> 00:30:19.440 to buy a shirt. So maybe that's where you even start the process. 505 00:30:19.599 --> 00:30:23.240 But anyway, if you're watching this, hopefully you've building this community. You 506 00:30:23.240 --> 00:30:26.480 feel pretty confident about it. So anyway, so she does that. She 507 00:30:26.519 --> 00:30:30.839 sells a hundred and fifty shirt. I was shocked. Actually it proves something 508 00:30:30.839 --> 00:30:32.759 to me that you don't have to because I was before. I'm like, 509 00:30:32.799 --> 00:30:34.599 yeah, you needed to shout the fire, or need to do a willcommerce 510 00:30:34.640 --> 00:30:38.039 store or you know, you need to do something. Now, I will 511 00:30:38.039 --> 00:30:41.400 say if you have pod page, if you have pod page, if your 512 00:30:41.440 --> 00:30:45.039 podcasting, you get pod page. The pro version has a storefront that you 513 00:30:45.119 --> 00:30:51.160 can link a stripe stripe too. So I've done that. You put a 514 00:30:51.200 --> 00:30:53.000 picture of the product and then you sit by now and it just takes them 515 00:30:53.000 --> 00:30:56.640 to a stripe payment for him. But anyway, in they can do you 516 00:30:56.680 --> 00:31:00.720 know, they can do all that stuff and fail the information. So don't 517 00:31:00.720 --> 00:31:03.400 get bogged down. Just figure it out and maybe even buy a little tester 518 00:31:03.559 --> 00:31:07.319 thing or whatever and refund yourself just to go through the process of knowing how 519 00:31:07.359 --> 00:31:11.559 people to check out if they have questions, because now you're selling. Be 520 00:31:11.839 --> 00:31:15.119 to see or you know business, the customer and you're going to have some 521 00:31:15.200 --> 00:31:17.240 QA stuff. We're gonna have. How do I do this? How do 522 00:31:17.319 --> 00:31:18.119 I log it? You know, you're going to know, you're gonna have 523 00:31:18.160 --> 00:31:21.799 to do that customer service stuff. I don't I don't care who you are. 524 00:31:21.920 --> 00:31:25.839 Just never goes as easy as you think. However, there's money to 525 00:31:25.839 --> 00:31:30.319 be made with with Merch and apparel in its additional streams of revenue. Right 526 00:31:30.400 --> 00:31:33.519 in. A TSHIRT is one streamer revenue, a Mug is one streamer revenue. 527 00:31:33.559 --> 00:31:37.839 Of Journal is another streamer revenue. But you want to put this thing 528 00:31:37.920 --> 00:31:41.279 together the right way so you'll get that return customer when you launch another product. 529 00:31:41.279 --> 00:31:44.839 And this just happened. There's a community, of a part of community 530 00:31:44.839 --> 00:31:47.440 that I love. I'm a part of. I spent some money on a 531 00:31:47.440 --> 00:31:49.000 product. The product cost me twenty dollars. To get a ship to Port 532 00:31:49.079 --> 00:31:52.759 Rico cost me ten dollars. So I was in for thirty bucks. All 533 00:31:52.839 --> 00:31:56.119 right. I don't know about you, but thirty bucks is a lot of 534 00:31:56.119 --> 00:31:57.960 coffee, all right, and so my ah, thirty bucks cool in the 535 00:31:59.039 --> 00:32:00.920 problem. I'm part of the community whatever. So I get this thing. 536 00:32:01.119 --> 00:32:04.599 I don't even think I'm really going to use it because it's not something I 537 00:32:04.640 --> 00:32:07.839 would typically use, and I'm filling it out and I noticed like, wait 538 00:32:07.880 --> 00:32:12.799 a second, this doesn't this doesn't even make sense, like this doesn't follow 539 00:32:12.960 --> 00:32:15.839 the system that it's even trying to curate for me. And so, anyway, 540 00:32:15.880 --> 00:32:19.119 there was like a lot of missing pieces to this there's a lot of 541 00:32:19.119 --> 00:32:22.160 missing details to this product, and right there in that moment, I just 542 00:32:22.240 --> 00:32:27.119 knew, like I'm probably not going to buy the second edition of this definitely 543 00:32:27.119 --> 00:32:29.400 not the third. You know, I'm not going to be a return customer, 544 00:32:29.440 --> 00:32:31.519 and especially for this product, or it's type of product that this company 545 00:32:31.519 --> 00:32:35.839 creates. Now they create another product that I love and use every single day 546 00:32:35.839 --> 00:32:38.279 and love it, but for this one particular product, I was just wasn't 547 00:32:38.359 --> 00:32:43.480 satisfied. And so you don't want me or that situation to be you, 548 00:32:43.680 --> 00:32:46.079 okay, or your customer. All right. So now make sure your cut, 549 00:32:46.119 --> 00:32:49.160 you know, make sure your community does when the turn around time is, 550 00:32:49.200 --> 00:32:52.079 when they can expect their shirt. We should ask for the sizes and 551 00:32:52.079 --> 00:32:53.920 shipping addresses. You don't want to be chasing people around trying to figure that 552 00:32:54.079 --> 00:32:58.440 kind of stuff out. It's a lot of leg work and let him know. 553 00:32:58.559 --> 00:33:00.440 You know, once to get in a pre cell, blah blah, 554 00:33:00.440 --> 00:33:02.720 blah, Blah Blah. And then once you hit your goal, so say 555 00:33:02.759 --> 00:33:06.480 in our case, April eleventh at five PM comes around, we hit our 556 00:33:06.519 --> 00:33:08.920 goal. Now is when we're going to reach out to our printer and say, 557 00:33:08.960 --> 00:33:12.400 Hey, remember when you price this stuff for me? I'm ready to 558 00:33:12.400 --> 00:33:15.640 place the order. Here it is. Blah, Blah Blah. Wait two 559 00:33:15.680 --> 00:33:20.119 weeks, get the shirts in and then ship them out. Now this is 560 00:33:20.119 --> 00:33:22.720 what I could this is like this bulk ordering. Okay, so this is 561 00:33:22.720 --> 00:33:24.839 when you get a wholesale prices. This when you get the very best prices. 562 00:33:24.839 --> 00:33:28.880 Now we can go. If people have questions, you know, we 563 00:33:28.920 --> 00:33:32.559 can go through Qa and you can ask the question or whatever about different scenarios 564 00:33:32.640 --> 00:33:36.559 and directing, garment printing and all that kind of stuff. But I will 565 00:33:36.559 --> 00:33:39.640 tell you this, man, I keep coughing. I'm sorry, but I 566 00:33:39.680 --> 00:33:46.359 will tell you this. When you are are doing product, keep it simple, 567 00:33:46.920 --> 00:33:51.680 all right. I know people who you can go to just print a 568 00:33:51.720 --> 00:33:57.039 full or print the FI or bonfire or whatever, like, you know, 569 00:33:57.160 --> 00:33:59.799 shirt press or whatever it's called. I don't know. You can go to 570 00:33:59.839 --> 00:34:04.039 these companies and you can set up websites and you can put a hundred products 571 00:34:04.119 --> 00:34:07.599 on there, but it's just not going to work out for you. Okay, 572 00:34:07.720 --> 00:34:10.239 do two or three products if you want to launch multiples, but in 573 00:34:10.280 --> 00:34:14.679 my opinion I want to make the most money for my time and effort. 574 00:34:14.719 --> 00:34:16.480 So I want to do a bowl quarter. I think you do a presell 575 00:34:16.559 --> 00:34:21.840 this way. I think you can figure out really quickly, without spending any 576 00:34:21.840 --> 00:34:24.320 money, without setting up a website, without going through anything else, without 577 00:34:24.360 --> 00:34:30.320 being disappointed. You can get all those expectations met fairly easy by just asking 578 00:34:30.320 --> 00:34:34.280 your community the question, Hey, are you interested in product? I'm thinking 579 00:34:34.280 --> 00:34:37.519 about doing a Tshirt, I'm thinking about doing a coffee Mug and then and 580 00:34:37.519 --> 00:34:42.280 then let them walk you through the process. So that is kind of the 581 00:34:42.320 --> 00:34:45.519 basics of how all this kind of stuff works. Is Pretty Easy. I 582 00:34:45.559 --> 00:34:50.000 could go through pros and cons of dtg versus, you know, screen printing. 583 00:34:50.000 --> 00:34:52.239 I can talk about this stuff all day long. I guess that's spent 584 00:34:52.320 --> 00:34:54.639 years doing it, but I want to know if anybody has any questions in 585 00:34:54.679 --> 00:34:59.519 the comments, let me know. I just see some people jump in and 586 00:34:59.559 --> 00:35:05.719 say hello, Chris, Chris Baguilt says, mark it yourself like a band. 587 00:35:05.760 --> 00:35:08.320 Has always been my philosophy. That I don't know what that means because 588 00:35:08.360 --> 00:35:13.320 I don't have that perspective, but I'm but bands are effective. Bands are 589 00:35:13.360 --> 00:35:16.559 really effective, all right, so be as cost effective as possible. Absolutely, 590 00:35:16.599 --> 00:35:21.519 that is something you need to do. And then bands always have options. 591 00:35:21.559 --> 00:35:25.039 I agree, you got to have some options, but once again, 592 00:35:25.280 --> 00:35:30.960 know your product. Launch it easy, especially for people that are just getting 593 00:35:30.960 --> 00:35:34.480 started in this thing. You're not out gigging every weekend. All right, 594 00:35:34.519 --> 00:35:37.800 you're gigging every week on your podcast, but you got to create that community. 595 00:35:37.960 --> 00:35:44.440 You're not customer facing all the time in the Creator, live streamer podcast 596 00:35:44.519 --> 00:35:45.800 perspective. Okay, so there's a lot of different ways skin this cat. 597 00:35:45.840 --> 00:35:49.360 If you'RE A business sing you're out there all the time, your business shows 598 00:35:49.360 --> 00:35:51.800 and all this kind of stuff. Sure, maybe, maybe you spend a 599 00:35:51.840 --> 00:35:53.519 lot of money up front by all this stuff and take it with you. 600 00:35:53.559 --> 00:35:59.920 Okay, let's see. Rich Rich Graham said life's too short for the turn 601 00:36:00.000 --> 00:36:02.960 words. I agree a hundred percent. Don't put out TURDS. Put out 602 00:36:02.960 --> 00:36:07.199 a nice product that people want and you'll become known for your product. Trust 603 00:36:07.239 --> 00:36:12.800 me, I've seen it time and time and time again. KNEE NEAT me 604 00:36:13.000 --> 00:36:15.719 says, get a cry cut, make them, make them t shirt by 605 00:36:15.760 --> 00:36:21.920 the fruit of thetup. No, no, please, don't, please don't. 606 00:36:21.960 --> 00:36:27.480 Then just that just made me sad. I hope you're joking me. 607 00:36:27.960 --> 00:36:30.119 If not, we're gonna have a talk one. You said my design was 608 00:36:30.199 --> 00:36:34.119 ugly. Now you're telling people bad, really, really bad information. I 609 00:36:34.119 --> 00:36:36.920 mean, it's possible. You could do that right and and I know people 610 00:36:36.920 --> 00:36:43.039 who do. Like I know people who have these CRAC cry cuts or crickets 611 00:36:43.079 --> 00:36:46.400 or however you say it, and they are crushing it. Okay. In 612 00:36:46.480 --> 00:36:52.159 my opinion, though, vinyld t shirt. I hate press shirts. I 613 00:36:52.199 --> 00:36:57.039 mean they're not the worst thing ever and there's certainly use cases for them. 614 00:36:57.079 --> 00:36:59.519 However, I would not go that way, all right, I would go 615 00:37:00.159 --> 00:37:02.440 traditionally screen prenature. It's going to be better, it's going to last longer, 616 00:37:02.480 --> 00:37:05.760 all those fun things. All right, guys. So if you have 617 00:37:05.800 --> 00:37:07.840 any questions, this is a little little part of the show where I open 618 00:37:07.880 --> 00:37:12.079 it up for a little Qa. If you're on bullhorn, if you're listening, 619 00:37:12.119 --> 00:37:15.280 you want to jump in, you can actually call in there ask a 620 00:37:15.360 --> 00:37:21.800 question or there's actually on that platform. There's a questions little tab there and 621 00:37:21.800 --> 00:37:24.679 and you can you can send me a little question. If not, well, 622 00:37:24.679 --> 00:37:28.199 actually, while we're doing that, I'll remind you, guys, that 623 00:37:28.280 --> 00:37:30.159 I do have a buy me a coffee. So if you find any value 624 00:37:30.280 --> 00:37:36.079 in this at all, this is my buy me a coffee link right here, 625 00:37:36.199 --> 00:37:38.320 right there. There you go. I don't I got to figure it 626 00:37:38.320 --> 00:37:42.360 out. It's opposite what I see, but it's buy me a coffeecom Billy 627 00:37:42.400 --> 00:37:45.199 Thorpe. If you got a creating daily dot live, you can actually go 628 00:37:45.280 --> 00:37:50.280 to the live show, creating daily live show tab in. There's links in 629 00:37:50.360 --> 00:37:52.840 there and buy me a coffee. Docom slash Billy Thorpe's in there as well, 630 00:37:52.880 --> 00:37:55.000 and this is all. I buy my maven coffee, all right. 631 00:37:55.039 --> 00:37:59.599 So people support and buy that coffee and also as a creator. If you 632 00:37:59.639 --> 00:38:01.360 don't have buy me a coffee set up, then you're missing a really good 633 00:38:01.360 --> 00:38:07.119 opportunity for your community to do that right, to build interaction with you. 634 00:38:07.159 --> 00:38:08.679 Now, I know some creators, like I, do this for free. 635 00:38:08.719 --> 00:38:13.360 I podcast for free. Election for friend is love giving and I do too. 636 00:38:13.480 --> 00:38:20.800 But the fact is this right here is an interactive engagement opportunity for your 637 00:38:20.880 --> 00:38:23.360 your community to say hey, we really like what you're doing and they can 638 00:38:23.400 --> 00:38:27.599 do that, okay, and they can send you, you know, that 639 00:38:27.719 --> 00:38:30.480 stuff or whatever. So let's see. Me says links in the chat. 640 00:38:30.480 --> 00:38:32.800 Thank you. Need you're the best man. I always pick on me, 641 00:38:34.000 --> 00:38:37.639 but he is. He's so, so supportive, always here and we we 642 00:38:37.760 --> 00:38:40.559 kind of rib each other as we go. So it's pretty fun. Appreciate 643 00:38:40.679 --> 00:38:45.119 him always jumping in and he came over from clubhouse. He was like, 644 00:38:45.199 --> 00:38:47.199 Dude, come on, don't, don't leave clubhouse, stay with us and 645 00:38:47.599 --> 00:38:51.400 and I let I didn't leave clubhouse in general. I still do rooms over 646 00:38:51.440 --> 00:38:52.400 there, but for this content, for this live show, I want to 647 00:38:52.400 --> 00:38:57.519 focus on bullhorn and Youtube and some other places. So if you haven't joined 648 00:38:57.519 --> 00:39:00.480 me on bullhorn or youtube, once again creating daily, not live, you 649 00:39:00.480 --> 00:39:04.519 can find the live show links there. Subscribe to that Youtube Channel. If 650 00:39:04.519 --> 00:39:06.400 I get to a hundred people, I think I get a custom to you 651 00:39:06.559 --> 00:39:08.320 or else. So that's a goal. Really appreciate that. Or you can 652 00:39:08.360 --> 00:39:12.320 listen if you want to go back and listen to this. I do upload 653 00:39:12.360 --> 00:39:17.320 every episode to a podcast hosting company which goes out to most podcast players. 654 00:39:17.360 --> 00:39:21.440 All right, it doesn't look like anyone has any questions for me that I 655 00:39:21.480 --> 00:39:23.800 can actually see in the chat. If this was helpful, give me a 656 00:39:23.840 --> 00:39:27.360 big thumbs up. I really appreciate that. Just want a little bit of 657 00:39:27.360 --> 00:39:30.679 feedback from you and once again, we could talk about this in linked I 658 00:39:30.760 --> 00:39:36.280 know rich Graham that's in the in the listening thing there. That's commented. 659 00:39:36.679 --> 00:39:39.199 He is in this business as well, so it'd be interesting for him and 660 00:39:39.239 --> 00:39:42.199 I do an episode. Maybe I bring him on here. I know he's 661 00:39:42.239 --> 00:39:45.679 a live streamer as well. So, rich, if you're still listening, 662 00:39:45.079 --> 00:39:49.519 let's get together and and have you on the show and let's talk about some 663 00:39:49.559 --> 00:39:52.639 of the stuff, because I think there's big opportunity in merge and and when 664 00:39:52.639 --> 00:39:55.559 I say Merch I'm not just talking about tshirts, I'm talking about mugs. 665 00:39:55.559 --> 00:40:00.599 Like here's a little larry the lemon mug. If it'll focus, this is 666 00:40:00.599 --> 00:40:05.000 little larry the lemon mug. Guy, did you know just just out of 667 00:40:05.480 --> 00:40:09.079 like randomly on Instagram and lay the Limon here, you know whatever, like 668 00:40:09.119 --> 00:40:12.599 to help me promote some workshops and stuff, and then I was like, 669 00:40:12.679 --> 00:40:14.760 you know what, I'm gonna get a Mug printed. Now everybody's like, 670 00:40:14.800 --> 00:40:15.719 Col man, it's cool Mug. Now I'm not selling these. There's not 671 00:40:15.719 --> 00:40:19.559 a Larry in the lemon shop or anything. If you want one, we 672 00:40:19.559 --> 00:40:22.440 can figure it out. But maybe next time we talked about this we will 673 00:40:22.480 --> 00:40:25.159 talk about the direct to garment, we will talk about the one off goods, 674 00:40:25.199 --> 00:40:29.320 because there's a lot of product that you don't want a ship. You 675 00:40:29.320 --> 00:40:31.519 don't want to ship coffee mugs. Trust me, if you want to just 676 00:40:31.679 --> 00:40:36.119 break money, buy coffee mugs and ship them, you don't want to do 677 00:40:36.159 --> 00:40:37.679 that. So there's plenty of companies out there that will ship them. Now 678 00:40:37.679 --> 00:40:40.880 they're going to be a little more expensive, but they'll do one off stuff 679 00:40:40.880 --> 00:40:44.719 and ship it for you. So and it just depends on what you want 680 00:40:44.760 --> 00:40:46.239 to do. Maybe, maybe you want to box up coffee mugs, but 681 00:40:46.320 --> 00:40:51.920 not me. I box up tshirts. I'll put tshirts and in bags old 682 00:40:52.000 --> 00:40:55.079 day, all day, all day and send them, but I will not 683 00:40:55.119 --> 00:40:59.480 send coffee mugs. So I find somebody to do that for me. Rich 684 00:40:59.559 --> 00:41:02.159 says he's down for it. Boom, just booked another episode just like that. 685 00:41:02.320 --> 00:41:07.000 And speaking of tomorrow, I'm waiting for confirmation. I'm just going to 686 00:41:07.119 --> 00:41:09.880 check my email real quick because I'm waiting for confirmation from a friend of mine 687 00:41:10.159 --> 00:41:14.719 to be on the show tomorrow, but it would definitely be back to pm 688 00:41:14.760 --> 00:41:20.960 tomorrow. We're running Monday through Friday, every weekday at two PM, talking 689 00:41:21.000 --> 00:41:25.239 to other creators or bringing stuff like this to really inspire and courage motivate you 690 00:41:25.360 --> 00:41:29.719 as a creator in whatever that looks like for you, if it's to create 691 00:41:29.760 --> 00:41:32.679 more content, create better content, make money off your content. That's what 692 00:41:32.719 --> 00:41:37.039 I want to do on a create this phenomenal community of people. You know 693 00:41:37.119 --> 00:41:39.639 I'm doing to me call to actions, but just go to creating daily dot 694 00:41:39.639 --> 00:41:45.119 live, enjoy our discord server and all that fun stuff, because we have 695 00:41:45.199 --> 00:41:50.719 a phenomenal group of creators in a phenomenal community of creators that are always down 696 00:41:50.840 --> 00:41:52.519 to help each other, encourage each other and all that kind of stuff. 697 00:41:52.559 --> 00:41:57.719 So that is all for me today, guys. I really appreciate you and 698 00:41:58.119 --> 00:42:00.960 be sure to go hit that live button, hit the record button today, 699 00:42:00.159 --> 00:42:06.280 hit that tick tock button or instagram or whatever whatever you want to do. 700 00:42:06.360 --> 00:42:08.559 Move the needle. No one's going to move it for you. And you 701 00:42:08.599 --> 00:42:12.119 know, some people call me crazy for doing this daily live show, but 702 00:42:12.159 --> 00:42:16.760 I've already seen massive increase in my in my business. I've already seen massive 703 00:42:16.800 --> 00:42:23.119 increase in opportunities in my listenership and viewership of some projects I'm doing. So 704 00:42:23.199 --> 00:42:28.039 I really appreciate all you guys and feel free to connect. Shoot me an 705 00:42:28.079 --> 00:42:30.480 email if you want to be a part of the show. If your Creator, 706 00:42:30.639 --> 00:42:32.119 let me know. If you will me to highlight you and the Creator 707 00:42:32.199 --> 00:42:36.079 highlight, let me know. All right, guys, until next time, 708 00:42:37.079 --> 00:42:39.480 have a good day. We'll see tomorrow, two PM Eastern, and it's 709 00:42:39.480 --> 00:42:43.360 gonna be a little surprise show because I don't have anyone confirmed, but I'll 710 00:42:43.360 --> 00:43:08.360 have anyone to climb until then.