April 25, 2022

Live Streaming & Digital Media Predictions

Live Streaming & Digital Media Predictions

Ross Brand helps creators & entrepreneurs monetize their talent and expertise. Over the past 7 years, he’s worked with Emmy winners, Hall of Fame podcasters, YouTube stars. Today we are talking about predictions from his latest book.  

👋 Connect with Ross Brand: 1sheet.pro/rossbrand  

📕 Buy Ross' book: 100 Livestreaming & Digital Media Predictions, Volume 2 https://amzn.to/3xUx0Bk

Connect with Billy Thorpe 

Transcript
WEBVTT 1 00:00:00.120 --> 00:00:05.200 Now here's something we hope you really like. You're listening to creating daily. 2 00:00:05.519 --> 00:00:08.640 There's something wrong with you. You know that, because you and I are 3 00:00:08.679 --> 00:00:12.320 like a mullets. It is the is the business. So he's the front 4 00:00:12.320 --> 00:00:15.279 part of the haircut and then I'm the party in the back. I think 5 00:00:15.320 --> 00:00:18.600 they're hilarious. Speaks to me. It's like he's saying what I'm thinking. 6 00:00:22.199 --> 00:00:26.600 What is going on? Everyone? Happy Monday. It is it is Monday. 7 00:00:26.760 --> 00:00:30.519 It is the first episode of the week over here creating daily. I'm 8 00:00:30.559 --> 00:00:34.600 your host, Billy Thorpe, and I'm super excited about today's episode. I 9 00:00:34.640 --> 00:00:37.079 got the man, the mid the legend, Ross brand, going to be 10 00:00:37.159 --> 00:00:40.840 joining me in just a few minutes after we do some set up here, 11 00:00:40.920 --> 00:00:45.799 some segments, and he is an incredible guy. Is really just an active 12 00:00:45.840 --> 00:00:50.320 influencer voice in the live streaming space. So He's a live streaming strategist, 13 00:00:50.320 --> 00:00:54.200 he's an author, he's a public speaker and he just dropped a new book 14 00:00:54.240 --> 00:00:59.640 to the volume number two of a hundred live streaming in digital media predictions. 15 00:00:59.679 --> 00:01:03.759 For whatever reason I didn't have the first volume, but I am so hooked 16 00:01:03.759 --> 00:01:07.120 on the second volume. We're going to get into it and talk about live 17 00:01:07.200 --> 00:01:10.480 streaming, talk about the book, talking about why you need to go by 18 00:01:10.519 --> 00:01:14.040 the book. Actually, just stop watching this podcast. Go by the book. 19 00:01:14.079 --> 00:01:19.280 It's a great it's awesome and if you're in the industry as a creator, 20 00:01:19.680 --> 00:01:22.120 I'm you know, I think you got it. It's one of those 21 00:01:22.159 --> 00:01:26.040 have to reads and if you're a business owner it's a even more have to 22 00:01:26.079 --> 00:01:27.680 read, because I think there's a lot of cool business stuff in there that 23 00:01:27.719 --> 00:01:32.000 I honestly did not expect say. So I'm going to be bringing Ross on 24 00:01:32.079 --> 00:01:34.079 here in just a few minutes, but before I do, make sure that 25 00:01:34.120 --> 00:01:38.439 you smash that subscribe button right there. Actually you can't push on the screen, 26 00:01:38.519 --> 00:01:42.120 but find one close to you. If you're watching a bullhorn or if 27 00:01:42.120 --> 00:01:47.519 you're watching over on over on Youtube, make sure you hit that subscribe button 28 00:01:47.560 --> 00:01:49.959 and maybe even hit the share button if you're feeling super generous in your lightness 29 00:01:51.079 --> 00:01:53.959 content. And also if you have questions along the way, feel free to 30 00:01:53.959 --> 00:01:57.879 put a q Cole and ask a question. Or, if you're everyone bullhorn, 31 00:01:59.079 --> 00:02:02.879 jump into the little question section there, drop a question and will answer 32 00:02:02.959 --> 00:02:06.480 them as we can or as we go along, or maybe we'll do a 33 00:02:06.519 --> 00:02:08.800 q and a session at the end just depends on how many things are coming 34 00:02:08.879 --> 00:02:14.120 on. So already see live stream universe, which is Ross over in the 35 00:02:14.199 --> 00:02:16.879 chat, saying hello, so be sure to say hello to him there in 36 00:02:16.919 --> 00:02:20.360 the chat as well. Now I'm going to be quiet and get over to 37 00:02:20.360 --> 00:02:23.800 tool time tell you about this cool tool that I've been using and then we'll 38 00:02:23.800 --> 00:02:29.159 get in the creator highlight and we'll bring Ross on what it's toll time with 39 00:02:29.319 --> 00:02:31.840 creating daily. All right, so I don't know about you, but when 40 00:02:31.840 --> 00:02:38.039 I'm live streaming or podcasting sometimes I have guessed on and I've gotten complaints, 41 00:02:38.120 --> 00:02:42.120 actually with my fishing show of like hey, the volume is all over the 42 00:02:42.120 --> 00:02:44.960 place, like you're high, you're low. I get a crank it up 43 00:02:44.960 --> 00:02:47.960 and down on my car in and so I asked this question in a clubhouse 44 00:02:49.039 --> 00:02:52.159 room, like how do I fix that? In my friend Sean Savage said 45 00:02:52.240 --> 00:02:55.159 you gotta go get you lean loudness meter. So this is looks like the 46 00:02:55.199 --> 00:03:00.759 second version of this. It's a free it's a free software that you can 47 00:03:00.800 --> 00:03:02.840 use download right on your computer. I have a Mac. I don't know 48 00:03:02.879 --> 00:03:07.879 if it works on pc or not, but the you lean lottest meter literally 49 00:03:07.080 --> 00:03:12.520 helps you find that true perceived loudness for your audio. So it prepares like 50 00:03:12.560 --> 00:03:15.599 for TV, for live streaming. And so before I jump on a live 51 00:03:15.639 --> 00:03:20.919 I check my audio and try to get it to like negative somewhere between negative 52 00:03:20.960 --> 00:03:24.039 sixteen and negative twenty three, loves depends on the platform. I try to 53 00:03:24.039 --> 00:03:27.560 get negative twenty three. Anyway. I don't even know what that really means, 54 00:03:27.599 --> 00:03:30.919 to be honest with you, but I did what these audio pros told 55 00:03:30.960 --> 00:03:35.439 me to and be getting some great result from it. So go check that 56 00:03:35.479 --> 00:03:39.439 out. If you're having volume control issues or whatever, get a loudness meter, 57 00:03:39.520 --> 00:03:44.479 check yourself, check your guest and in dialing in a little bit more. 58 00:03:44.560 --> 00:03:46.919 So hopefully, as this show's been going on, the audios got a 59 00:03:46.919 --> 00:03:51.919 little bit more balanced. All right, now let's ship over to my next 60 00:03:51.960 --> 00:03:53.439 segment, which is one of my favorite segments by the way. And if 61 00:03:53.479 --> 00:03:58.560 your Creator or you know another creator and you will nominate someone for this spot, 62 00:03:58.599 --> 00:04:00.960 feel free to reach out to me. Just go to one sheet, 63 00:04:01.280 --> 00:04:05.479 one sheet dot prosh Billy Thorpe and hit connect and semi a message and let 64 00:04:05.479 --> 00:04:09.479 me know who your favorite creator is. I'll check out their stuff in and 65 00:04:09.560 --> 00:04:12.080 promote them on the show. But here we go with the Creator highlight. 66 00:04:12.080 --> 00:04:18.360 Creator highlights no cooking necessary and the assembly required. It's got to be fuck 67 00:04:18.839 --> 00:04:21.720 all right. Today's creator highlight is brought to you by my friends over at 68 00:04:21.720 --> 00:04:27.040 one sheet. So go to one sheet dot pro Billy Thorpe and check out 69 00:04:27.040 --> 00:04:29.759 my one sheet and then you scroll the bottom sign up for your own. 70 00:04:30.040 --> 00:04:31.519 The best part about it is if you decided to buy a pro version of 71 00:04:31.560 --> 00:04:35.319 that, then I get an a Phili commission because I have an Auto Philip 72 00:04:35.360 --> 00:04:42.199 program built in. But this is literally a one sheet on like creatin or 73 00:04:42.240 --> 00:04:46.120 whatever, like whatever muscle billy thing. It's amazing. I have one of 74 00:04:46.240 --> 00:04:48.759 my friend Ross here has one as well that we can send you to. 75 00:04:48.879 --> 00:04:53.160 But go check that out. If you're a creator on either side of the 76 00:04:53.160 --> 00:04:55.800 microphone, if you're trying to be on more shows, that makes it really 77 00:04:55.800 --> 00:04:59.360 easy for a guest to say yes when you're pitching yourself or if you have 78 00:04:59.399 --> 00:05:01.439 a show like me and you're trying to book a lot of guests, this 79 00:05:01.560 --> 00:05:04.600 also makes it really nice because you can send them there and they can apply 80 00:05:04.720 --> 00:05:10.879 to be on your show. So today's creator highlight goes to I always want 81 00:05:10.879 --> 00:05:14.120 to say my friend because I watch his youtube stuff so much he feels like 82 00:05:14.120 --> 00:05:16.720 a friend. But but Tom Buck, who is not my friend, is 83 00:05:16.759 --> 00:05:20.079 acquaintance. I've talked to him one you know, a fan boyed out one 84 00:05:20.079 --> 00:05:26.040 time on a clubhouse. Phenomenal Youtuber, live streamer, podcast or him his 85 00:05:26.079 --> 00:05:30.839 wife are amazing in the Creator space that we all live and love and it's 86 00:05:30.920 --> 00:05:33.399 really just teaching a lot of people about the technology and all those things. 87 00:05:33.399 --> 00:05:39.399 So go follow Tom Buck on youtube if you haven't already subscribe to his account, 88 00:05:39.439 --> 00:05:43.480 and he has a lot of great videos. So if you're curious about 89 00:05:43.519 --> 00:05:47.079 different, I mean he covers everything from software technology all this fun stuff. 90 00:05:47.120 --> 00:05:51.680 So really great, great guys in him and his wife, to awesome job 91 00:05:51.759 --> 00:05:55.720 with their podcast and all that kind of fun stuff. So anyway, once 92 00:05:55.759 --> 00:05:57.800 again, if you want to be a part of Creator highlight or if you 93 00:05:57.800 --> 00:06:00.639 know another creator that you want to nominate for Creator highlight, might feel free 94 00:06:00.720 --> 00:06:03.240 to send me that Info. Now that I've blasted through that because I've had 95 00:06:03.279 --> 00:06:08.519 too much coffee, I want to welcome on my new my new found friend, 96 00:06:08.800 --> 00:06:12.800 Ross brand to the show and we're going to dive into all things live 97 00:06:12.839 --> 00:06:16.439 streaming and live stream predictions and digital media predictions. Ross, what's going on? 98 00:06:16.439 --> 00:06:19.560 Man, how are you? Hey, belly, it's great to connect 99 00:06:19.600 --> 00:06:23.240 with you and it's so good to be on the show. I love what 100 00:06:23.279 --> 00:06:27.600 you're doing, going live every day and doing a podcast and a youtube channel. 101 00:06:27.639 --> 00:06:30.639 You're you're living up to creating daily, and so it's great to be 102 00:06:30.680 --> 00:06:33.519 here and thanks for having me on. I know, man, I probably 103 00:06:33.560 --> 00:06:38.319 should have considered a different name. That way I wouldn't be like, you 104 00:06:38.360 --> 00:06:40.759 know, go, you're going a great daily all right, let's see it. 105 00:06:40.879 --> 00:06:44.319 You know so. But, man, really appreciate your Ross. You 106 00:06:44.319 --> 00:06:46.920 know, I know you got a lot of irons in the fire. You're 107 00:06:46.920 --> 00:06:49.560 helping all kinds of creators from how do I start a showed? How do 108 00:06:49.639 --> 00:06:53.920 I monetize the show? How do I you know? And now you're doing 109 00:06:53.959 --> 00:06:57.360 predictions for the last couple of years, which I'm really excited to talk about 110 00:06:57.399 --> 00:07:00.680 your new book here in a few minutes. But Man, I get a 111 00:07:00.759 --> 00:07:03.439 question for you. How in the world did you get into live stream of 112 00:07:03.519 --> 00:07:06.399 all the things that you probably could have done with your life? Yeah, 113 00:07:06.439 --> 00:07:11.800 why did you choose live streaming? All right, so I worked in radio 114 00:07:11.839 --> 00:07:15.800 for about twelve years I worked on Aaron Radio and then I went into doing 115 00:07:15.800 --> 00:07:21.959 other things. Thought my broadcasting being on Mike Days and we're over, was 116 00:07:23.000 --> 00:07:30.040 never on camera and I stumbled into a platform called Blab and basically I I 117 00:07:30.279 --> 00:07:35.160 fell into talk radio heaven with Webcams and my thought was, okay, people 118 00:07:35.199 --> 00:07:40.639 are doing some really interesting things here. Somebody's got to cover it and help 119 00:07:40.720 --> 00:07:45.199 these people get noticed for what they're doing, help people find out when different 120 00:07:45.240 --> 00:07:49.319 shows are on. So my idea was I wasn't going to cross that line 121 00:07:49.360 --> 00:07:54.399 and go back on Mike or in this case, on camera. I was 122 00:07:54.439 --> 00:07:58.439 going to cover what other people were doing, sort of be like the media 123 00:07:58.560 --> 00:08:01.399 for live streaming. or at least that was the idea. I mean I 124 00:08:01.480 --> 00:08:07.240 starting a company basically around nothing at that point, but with the idea, 125 00:08:07.360 --> 00:08:11.600 you know, maybe it could grow into something. And then I got a 126 00:08:11.680 --> 00:08:16.480 chance to call into what was called a Blab at the time. So basically 127 00:08:16.480 --> 00:08:20.319 four boxes there'd be an open seat, somebody goes Ross. You might know 128 00:08:20.439 --> 00:08:22.120 something about this. Jump In. Okay, I jump in. Well, 129 00:08:22.160 --> 00:08:26.839 that was kind of fun. All right, maybe I'll be a guest to 130 00:08:26.879 --> 00:08:31.800 promote the website. Okay, so I was a guest again. Then I 131 00:08:31.800 --> 00:08:35.840 got you know, I don't I don't know if should I do a show. 132 00:08:35.200 --> 00:08:37.919 You said you weren't going to go back to doing this again. So 133 00:08:39.159 --> 00:08:43.519 you know, but the show really would help promote the website. And so 134 00:08:45.000 --> 00:08:48.279 with that I had my business justification and I jumped in. And of course, 135 00:08:48.399 --> 00:08:52.720 once I hosted the first show, I was hooked, really totally fell 136 00:08:52.759 --> 00:08:58.440 in love with broadcasting again, but this time doing it on my own terms 137 00:08:58.480 --> 00:09:03.039 online. At the time, I want doing the subject matter, the style, 138 00:09:05.519 --> 00:09:11.240 being able to use broadcasting style tools. Obviously my system was, you 139 00:09:11.279 --> 00:09:15.559 know, kind of kind of basic in the in the beginning, my audio 140 00:09:15.679 --> 00:09:18.919 set up and my video set up, but the idea that you could do 141 00:09:18.960 --> 00:09:22.399 this from home, that you didn't need to get past the gatekeeper to do 142 00:09:22.480 --> 00:09:26.519 it too, you know, you didn't have to get a tape into some 143 00:09:26.919 --> 00:09:31.840 directors hands at a radio station or, you know, do a TV audition 144 00:09:31.960 --> 00:09:35.240 or anything. You could just go live and start doing what you do and 145 00:09:35.279 --> 00:09:39.399 if it's good and an audience likes you, now you're sort of in business 146 00:09:39.480 --> 00:09:43.080 on your own and and so I loved it and and obviously the show took 147 00:09:43.200 --> 00:09:50.879 priority. I've continued to highlight what other people are doing in different ways, 148 00:09:50.879 --> 00:09:56.279 book by having them on my show. But more so than that, every 149 00:09:56.360 --> 00:10:00.240 year, starting with that first that first year, which was late two thousand 150 00:10:00.240 --> 00:10:03.080 and fifteen, getting ready for two thousand and sixteen, I asked a bunch 151 00:10:03.120 --> 00:10:09.039 of live streamers to do predictions of what they saw coming up for live streaming. 152 00:10:09.120 --> 00:10:13.399 And as two thousand and fifteen turns to two thousand and sixteen, the 153 00:10:13.399 --> 00:10:16.480 big issue was, what does it mean that facebook live is going to start 154 00:10:16.639 --> 00:10:24.720 and will that kill Blab? Blab kind of killed itself and facebook live certainly 155 00:10:24.759 --> 00:10:30.879 finished the job for other similar platforms that wanted to be like that. But 156 00:10:30.960 --> 00:10:35.960 and then, you know, it went through all these different technology comes and 157 00:10:35.080 --> 00:10:41.039 goes and stability issues and now we've really gotten to a point with it where 158 00:10:41.120 --> 00:10:46.159 you know, you don't really need much of a tech background. I mean 159 00:10:46.200 --> 00:10:50.600 I came from broadcasting, a lot of people come from marketing and social media 160 00:10:50.679 --> 00:10:56.320 and some people, a small percentage, come from tech and that side of 161 00:10:56.399 --> 00:11:01.240 things. They know the gear, they know the systems and and that was 162 00:11:01.279 --> 00:11:07.600 a huge advantage pre black and even during Blab and during that time, if 163 00:11:07.639 --> 00:11:11.480 you wanted to raise the professionalism a little bit. You needed something like that, 164 00:11:11.559 --> 00:11:18.559 but now it's wonderful. Anybody can get on and do this stuff and 165 00:11:18.679 --> 00:11:22.720 if you're not ready to or you have something you need to learn, it's 166 00:11:22.799 --> 00:11:26.639 all out there and it's all in reach of the the average person. So 167 00:11:26.799 --> 00:11:30.000 I fell in love with it. I kept doing shows, I started working 168 00:11:30.039 --> 00:11:35.080 with brands, I started helping other people get started and I just love the 169 00:11:35.559 --> 00:11:41.559 for me to talk radio format from radio really translated well to live streaming, 170 00:11:41.639 --> 00:11:45.919 because we did all our radio shows live. This is live. It's a 171 00:11:45.960 --> 00:11:50.759 similar mindset. Audiences are coming and going, you keep the show moving, 172 00:11:50.840 --> 00:11:56.879 you have different elements of it that Hook people and hopefully and I's just a 173 00:11:56.960 --> 00:12:00.360 lot of fun. I don't know what else to say about out of but 174 00:12:00.399 --> 00:12:07.399 I've loved it and the predictions obviously are something that became kind of an institution, 175 00:12:07.919 --> 00:12:13.240 first for the industry and now more to a broader to a broader audience. 176 00:12:13.320 --> 00:12:15.679 Yeah, yeah, well, first of all, things for sharing that 177 00:12:15.679 --> 00:12:18.240 back story. I kind of heard a little bit of decause I watched you 178 00:12:18.279 --> 00:12:22.000 on Monty Weaver's show maybe a couple months ago and heard you guys like about 179 00:12:22.000 --> 00:12:24.600 Blad. Now I never, I never was like really, I never even 180 00:12:24.600 --> 00:12:28.720 know what that was until I heard the term on clubhouse and I was I 181 00:12:28.799 --> 00:12:33.399 kind of started. I was kind of like the ten years ago or may 182 00:12:33.480 --> 00:12:35.840 actually, Gosh, I don't even want to say, maybe, Gosh, 183 00:12:35.840 --> 00:12:39.759 maybe even longer than that, maybe ten fifteen years ago, was helping other 184 00:12:39.840 --> 00:12:43.120 people create media, create TV, and I was more the producer role, 185 00:12:43.200 --> 00:12:46.879 so all the cameras, lights and you know, nerdy fun gear, like 186 00:12:48.000 --> 00:12:50.840 I kind of knew all that, but then to be on camera just made 187 00:12:50.879 --> 00:12:54.399 me like want to go. You know, I was like I can't do 188 00:12:54.480 --> 00:12:58.799 that, like that's too much right. But I couldn't figure out how do 189 00:12:58.840 --> 00:13:01.919 I use all this stuff I learned over these last you know, because I 190 00:13:01.919 --> 00:13:05.919 went from that to owning a tshirt printing company, and so I was like 191 00:13:05.080 --> 00:13:09.120 how do I mark it? How do I mess how do I get my 192 00:13:09.159 --> 00:13:11.639 message out? But then I'm like how do I do all this techy stuff 193 00:13:11.679 --> 00:13:15.679 I learned? And that was it, like you said, like you know, 194 00:13:15.759 --> 00:13:18.080 when I was doing it was super hard, super expensive. Luckily someone 195 00:13:18.080 --> 00:13:20.480 else was paying the bill and I get to play with all the toys. 196 00:13:20.519 --> 00:13:24.360 And then fast forward, you know, ten years, it was like Oh, 197 00:13:24.399 --> 00:13:26.720 I can go live on my phone, like with my are pods, 198 00:13:26.799 --> 00:13:31.960 like this is crazy, you know out and so I love that you kind 199 00:13:31.960 --> 00:13:35.279 of gave us that history and progression, because I think it's easier now than 200 00:13:35.279 --> 00:13:39.840 ever and it is a really cool you know, the live stream community is 201 00:13:39.840 --> 00:13:43.720 a lot of fun. It's really cool to be a part of that. 202 00:13:43.600 --> 00:13:46.960 So, yeah, I love, love that you shared that with this. 203 00:13:46.200 --> 00:13:50.799 Ross and and missiles. Get into some predictions, because I think you know 204 00:13:52.159 --> 00:13:56.039 one. I started doing this daily live show because I liked radio. I 205 00:13:56.080 --> 00:14:00.799 wanted to do a radio Internet station until I learned that how much work it 206 00:14:00.799 --> 00:14:03.320 was going to take, and then someone told me like, dude, why 207 00:14:03.320 --> 00:14:07.639 don't you just do go live and go live on bullhorn and Youtube and just 208 00:14:07.720 --> 00:14:09.919 like treat it like a radio show? And it's like, Oh yeah, 209 00:14:09.960 --> 00:14:13.960 that's pretty good idea. So I kind of got back into live streaming in 210 00:14:15.200 --> 00:14:18.200 so when it when I read your book in You know not that this is 211 00:14:18.240 --> 00:14:22.879 like a Promo episode. So if anybody's listening back, I'll know they're going 212 00:14:22.960 --> 00:14:26.440 to start promo and but it's really stinking good. I love it. Yeah, 213 00:14:26.840 --> 00:14:28.720 I just did here. I just here thought I didn't have a picture 214 00:14:28.759 --> 00:14:31.960 of the book, like what am I doing? But I but I purchased 215 00:14:31.960 --> 00:14:35.799 it as soon as it came out, or maybe maybe not soon, but 216 00:14:35.919 --> 00:14:41.279 shortly after, and I've been reading it and at first Ross I thought, 217 00:14:41.279 --> 00:14:46.159 oh, this is just going to be like people write in long chapters about 218 00:14:46.200 --> 00:14:48.159 what their thoughts are for two thousand and twenty two. But dude it it's 219 00:14:48.279 --> 00:14:52.559 not. It is it's like talking about short form contents like these, a 220 00:14:52.559 --> 00:14:56.480 little short to the point, like here's my prediction, I love it, 221 00:14:56.480 --> 00:14:58.759 so I have to even come up with this concept? Did you see this 222 00:14:58.360 --> 00:15:01.960 in some other industry and you're like that's cool, I'm going to do it, 223 00:15:01.080 --> 00:15:05.440 or come to you in a dream Er what like? Like I said, 224 00:15:05.480 --> 00:15:09.840 I there was so much discussion about what it meant with facebook live coming 225 00:15:09.919 --> 00:15:18.600 on. Twitter had bought periscope. There were obviously technology concerns. People had 226 00:15:18.639 --> 00:15:22.600 different approaches. A lot of people at that time we're doing mobile phone. 227 00:15:22.679 --> 00:15:26.000 Would I like to call walk and talk live stream or one too many live 228 00:15:26.039 --> 00:15:30.559 stream? There was no real way to bring on a guest. It tended 229 00:15:30.639 --> 00:15:37.759 to be very authentic for doing very personal content, but not really professional. 230 00:15:37.799 --> 00:15:41.840 If you were going live, let's say on behalf of Your Business and wanted 231 00:15:41.879 --> 00:15:46.720 to interview somebody. And then there were other platforms like blamb that made it 232 00:15:46.000 --> 00:15:52.360 very easy to do a video podcast, as they're now, you know, 233 00:15:52.360 --> 00:15:56.080 known, but at that time they were just called live streams and it made 234 00:15:56.120 --> 00:16:00.240 it easy, but it didn't make the quality high right. So you had 235 00:16:00.279 --> 00:16:07.559 you had a lot of stability issues. Would would your would your broadcast get 236 00:16:07.600 --> 00:16:11.600 on the on the air? Would it would it actually be there when people 237 00:16:11.639 --> 00:16:14.840 showed up? Would would people hear you? Would they see you? Would 238 00:16:14.879 --> 00:16:18.360 you have to restart again? And a lot of issues. And then there 239 00:16:18.480 --> 00:16:23.559 was, you know, higher bar things like obes and why are cast and 240 00:16:23.720 --> 00:16:29.480 things that would allow you total control to do a professional level broadcast. But 241 00:16:29.559 --> 00:16:37.799 re wired a high amount of learning and some proficiency with with using those tools 242 00:16:37.840 --> 00:16:41.000 in order to pull that off, not to mention if you were producing by 243 00:16:41.080 --> 00:16:45.120 yourself, you you had all your hands working and if you only had to, 244 00:16:45.679 --> 00:16:48.600 it was a lot to do, all you had to do to bring 245 00:16:48.600 --> 00:16:53.320 guests in there. So it was a it was an interesting time and I 246 00:16:53.360 --> 00:16:56.919 just thought let's get the people of different views on this about what kind of 247 00:16:56.960 --> 00:17:02.159 content they want to see, whether this is going to ever become anything, 248 00:17:02.159 --> 00:17:07.000 whether anybody's ever going to make money from it? Are these platforms really committed 249 00:17:07.039 --> 00:17:11.240 to it or the going away? And and I also thought, well, 250 00:17:11.279 --> 00:17:17.039 what a better way to both promote a whole bunch of people who I've gotten 251 00:17:17.079 --> 00:17:22.599 to know and appreciate and get them to send their audience to my website, 252 00:17:22.680 --> 00:17:27.119 which is do a round up of people, and and and put these predictions 253 00:17:27.119 --> 00:17:32.119 out. Yeah, and I didn't know what to expect and most people said 254 00:17:32.200 --> 00:17:37.000 yes, some people didn't, but most people did and they were well received. 255 00:17:37.039 --> 00:17:41.000 And so each year sort of like do I want to do this again 256 00:17:41.200 --> 00:17:45.559 or not? And each year my nature is like, okay, it's got 257 00:17:45.559 --> 00:17:48.440 to be better than last year, it's got to be bigger than last year, 258 00:17:48.480 --> 00:17:52.200 it's got to have some new element. And so when we ran out 259 00:17:52.240 --> 00:17:56.039 of ways to do that, we made a book out of it and then 260 00:17:56.079 --> 00:18:02.279 we did a skit book. But don't the way where the the first book 261 00:18:02.319 --> 00:18:08.200 came from was Livestream Universe Fifth Anniversary Party and show. I get. I 262 00:18:08.240 --> 00:18:12.880 invited everybody who had ever pretty much that I had an email for, who 263 00:18:12.880 --> 00:18:17.440 had ever been a guest on any of my shows, who had ever contributed 264 00:18:17.519 --> 00:18:21.519 to the predictions. Basically anybody who was part of, you know, my 265 00:18:21.559 --> 00:18:25.799 network, my live streaming universe, if I had been on their show and 266 00:18:25.799 --> 00:18:29.319 and was in touch. And so I invited a kind of people and I 267 00:18:29.400 --> 00:18:33.640 ended up, I think, about eighty something people indicated they wanted to come 268 00:18:33.720 --> 00:18:38.359 on wow, and I think we ended up getting maybe sixty ISS on during 269 00:18:38.440 --> 00:18:42.319 the time and you know, some people had to jump off and, you 270 00:18:42.359 --> 00:18:45.160 know, go somewhere else. So they had to cancel last minute or whatever 271 00:18:45.200 --> 00:18:48.480 because of work. It was a Friday afternoon. We went live for like 272 00:18:48.519 --> 00:18:55.920 five hours wow, and my thinking wasn't that I'm going to do a book. 273 00:18:56.160 --> 00:19:00.720 My Thinking was, I've got all these people here. How cool would 274 00:19:00.720 --> 00:19:04.000 it be to not have to chase them down for predictions after they come on 275 00:19:04.039 --> 00:19:08.240 and say happy fifth anniversary or whatever. I go hey for the sixth annual 276 00:19:08.319 --> 00:19:15.200 livestream universe predictions. Do you have a prediction for two thousand and twenty one 277 00:19:15.279 --> 00:19:22.759 right? And what happened was when people are doing it in a conversation rather 278 00:19:22.799 --> 00:19:26.799 than doing it in written form, you end up with a lot more content. 279 00:19:26.880 --> 00:19:32.559 Yeah, and then on top of it there's the conversation that takes place 280 00:19:32.640 --> 00:19:37.039 before the prediction and after the prediction, which had a lot of, you 281 00:19:37.079 --> 00:19:40.799 know, stuff in it that that related to the history of live streaming and 282 00:19:40.880 --> 00:19:44.799 digital and when we met at events and things, which I thought, at 283 00:19:44.839 --> 00:19:48.400 least for industry people, would be of some interest. And then for people 284 00:19:48.440 --> 00:19:53.160 who were new to this they'd have an idea that this was sort of a 285 00:19:53.200 --> 00:19:59.079 shared experience and there was a community element to it and a history behind it. 286 00:19:59.240 --> 00:20:03.240 So, not to be too promotional, but so vook volume one came 287 00:20:03.240 --> 00:20:10.200 out and volume one was about almost a hundred pages more than the than the 288 00:20:10.240 --> 00:20:18.839 second book, because I transcribe the audio of all of those predictions and decided 289 00:20:18.960 --> 00:20:25.720 to include not only the heart of the prediction but the back and forth with 290 00:20:25.759 --> 00:20:29.440 that person, so some of the context of how I got to know that 291 00:20:29.519 --> 00:20:33.640 person or how I would introduce them to the audience in the show and then 292 00:20:34.160 --> 00:20:38.440 maybe after their prediction I asked them a follow up or two, and so 293 00:20:38.519 --> 00:20:45.960 I included all that and then I that was about sixty sixty plus, maybe 294 00:20:45.960 --> 00:20:49.319 sixty seventy something, I don't know. By the time I was done with 295 00:20:49.359 --> 00:20:53.599 those people and a few people who couldn't make it but came on another show 296 00:20:53.599 --> 00:20:57.240 that I was doing at some point in around there, and I asked them 297 00:20:57.240 --> 00:21:03.240 for a prediction while I had them captive there and transcribe that, and then 298 00:21:03.279 --> 00:21:06.440 I said, well, you know, we need some new some more new 299 00:21:06.480 --> 00:21:11.519 content for the book. That's never been out anywhere right, that's never been 300 00:21:11.559 --> 00:21:15.160 on a show, that's never been in a blog post, and so I 301 00:21:15.160 --> 00:21:21.160 reached out to about twenty, five to thirty more people who didn't act the 302 00:21:21.200 --> 00:21:23.599 first time around, or maybe I'd more recently gotten to know them, and 303 00:21:23.640 --> 00:21:27.640 said Hey, do you want to do an exclusive chapter for the book, 304 00:21:27.680 --> 00:21:32.559 and that's how I got it to a hundred. Now for the predictions, 305 00:21:32.559 --> 00:21:34.559 for one of them I think I had a hundred and sixty something, because 306 00:21:34.720 --> 00:21:38.599 nuts for one year. But so this was a hundred, a hundred people. 307 00:21:38.680 --> 00:21:45.359 So the second book, while we're calling it a hundred predictions again, 308 00:21:45.440 --> 00:21:48.880 and the chapters tend to be shorter, not all of them, but they 309 00:21:48.880 --> 00:21:53.599 tend to be shorter because the material is not me and conversation with the folks, 310 00:21:53.720 --> 00:21:59.880 it is really the prediction that they submitted and and that could be, 311 00:21:59.920 --> 00:22:04.200 you know, a few paragraphs, maybe a little longer, mini blog posts. 312 00:22:04.279 --> 00:22:08.839 Some people do others share and idea or a thought. And what I 313 00:22:08.839 --> 00:22:14.799 did was, after I got those one hundred, I then added asked thirty 314 00:22:14.880 --> 00:22:18.920 more people to participate again, either people who, you know, decide not 315 00:22:18.960 --> 00:22:22.480 to do it or from didn't get the message the first time around. They're 316 00:22:22.519 --> 00:22:23.960 just people who, I go out, really be cool to take a shot 317 00:22:25.000 --> 00:22:29.680 at getting them and in here. And and so they're in addition to the 318 00:22:29.759 --> 00:22:33.279 hundred or predictions, what this book has as its sort of value, add 319 00:22:33.400 --> 00:22:40.720 to the predictions, is thirty what I calling ideas and strategies, which I 320 00:22:40.799 --> 00:22:45.680 asked people. You know, what advice would you give to somebody who's creating 321 00:22:45.720 --> 00:22:52.440 content in two thousand and twenty two and beyond? And so people who are 322 00:22:52.599 --> 00:22:56.480 successfully monetizing live streaming, successfully growing an audience? And, by the way, 323 00:22:56.519 --> 00:23:00.319 it's not just live streaming. I didn't just throw the digital media in 324 00:23:00.359 --> 00:23:04.000 there for the heck of it. When I ask people for a prediction, 325 00:23:04.039 --> 00:23:08.960 I say could be about live streaming, podcasting, youtube, vertical video, 326 00:23:10.079 --> 00:23:14.880 course, creation, online entrepreneurship. I mean, I pretty much leave it 327 00:23:15.000 --> 00:23:18.559 wide open as long as it's in the fear, in the sphere of, 328 00:23:18.880 --> 00:23:25.799 you know, digital media and online business. And so you have those thirty 329 00:23:25.839 --> 00:23:30.559 sort of strategy pieces, although there's strategy in the predictions and within the strategy 330 00:23:30.599 --> 00:23:34.920 pieces, some people not. Needless to say, I have to kind of 331 00:23:34.920 --> 00:23:38.920 predict what's coming up to tell you why they're doing the strategy that they're doing. 332 00:23:40.000 --> 00:23:44.440 And then there's a an extensive set of resources at the end and I 333 00:23:44.480 --> 00:23:48.799 wrote a little epilog about the challenges of publishing a first book as well. 334 00:23:48.839 --> 00:23:57.440 So dall L Roberts, WHO's an author himself and real expert on Selfpob publishing. 335 00:23:57.480 --> 00:24:02.960 He wrote the foreword to this Book Book and I wrote an introduction and 336 00:24:02.960 --> 00:24:06.960 which I kind of give the big picture state of the union kind of thing 337 00:24:07.839 --> 00:24:11.359 as quickly as I can, not not not at the same length that I 338 00:24:11.400 --> 00:24:15.599 did last year, but instead I drop in some tips for live streaming in 339 00:24:15.920 --> 00:24:18.039 two thousand and twenty two and that and then we get right into the into 340 00:24:18.079 --> 00:24:22.200 the prediction. So that's that's the book. That's kind of how it came 341 00:24:22.240 --> 00:24:30.000 together. But the heart of it is there's challenges that that live streamers content 342 00:24:30.119 --> 00:24:33.559 creators are facing in two thousand and twenty two that I think make this in 343 00:24:33.599 --> 00:24:40.480 some ways a harder time but also a time with more opportunity, but it's 344 00:24:40.519 --> 00:24:45.920 it's in a sort of a strange place right now with with content creation, 345 00:24:45.000 --> 00:24:49.319 and you know you are. You are right there on the front lines of 346 00:24:49.359 --> 00:24:53.319 it, and probably I'm not telling you anything you don't already know that this 347 00:24:53.440 --> 00:24:57.640 is this kind of a make or break a time for a lot of people 348 00:24:57.680 --> 00:25:04.599 who have been long time small creators, Solo creators, small business owners relying 349 00:25:04.599 --> 00:25:10.759 on on putting out content online. Like, is it's going to become something? 350 00:25:10.799 --> 00:25:14.400 Am I going to have an opportunity to make money at it so I 351 00:25:14.400 --> 00:25:18.079 can keep doing it? Yeah, is it going to be an asset to 352 00:25:18.119 --> 00:25:22.400 my business or am I getting squeezed out a little bit right now? And 353 00:25:22.440 --> 00:25:23.960 I think one thing that you said in the book, you know, when 354 00:25:25.000 --> 00:25:30.160 you're writing your the introduction here. I'm just going to find it, sure, 355 00:25:30.720 --> 00:25:33.160 real quick, the kind of the big pick. Where's it at? 356 00:25:33.160 --> 00:25:36.039 Come on, of course, when I get to find something, I can. 357 00:25:36.039 --> 00:25:38.279 If I'm scrolling around on my phone, I'm not just steering into oblivion 358 00:25:38.400 --> 00:25:41.319 here, age five. Oh Yeah, here we go, here we go. 359 00:25:41.480 --> 00:25:47.240 So so you know, and you talk about like being like okay, 360 00:25:47.240 --> 00:25:48.759 so once you give you kind of get a few tips, which is what 361 00:25:48.799 --> 00:25:52.440 I first of all, I love about the book. I'm reading on my 362 00:25:52.440 --> 00:25:56.200 phone, so as somebody to give you a little feedback on it as being 363 00:25:56.200 --> 00:26:00.680 a mobile reader on my kindle APP here. I love the flow of it, 364 00:26:00.720 --> 00:26:03.319 man. I love that it's concise, it's to the point. I'm 365 00:26:03.359 --> 00:26:06.440 not a big reader, I don't read a lot and so when I do 366 00:26:06.519 --> 00:26:11.079 I just I want to get the information, and so I appreciate the approach 367 00:26:11.119 --> 00:26:14.079 that you took with this volume two of like hey, let's get to the 368 00:26:14.079 --> 00:26:17.640 prediction. Put it in there. But one thing that you know you mentioned 369 00:26:17.720 --> 00:26:22.960 in here is you mentioned several, several tips, but tip number three that 370 00:26:22.960 --> 00:26:26.440 you kind of left here was look at alternative ways to monetize and don't depend 371 00:26:26.480 --> 00:26:30.680 on the volume of viewers on a public platform. And I love this because 372 00:26:30.720 --> 00:26:34.880 I was able to monetize super quickly with a fishing show based on the value 373 00:26:34.960 --> 00:26:38.960 of the audience, not on the size of the audience. And you know, 374 00:26:40.119 --> 00:26:41.559 I think, like you said, a lot of people are creators. 375 00:26:41.559 --> 00:26:45.000 Maybe they've been doing it for a while, maybe this get started, but 376 00:26:45.039 --> 00:26:48.519 they're scratching their head going is this worth it? Like is this? Is 377 00:26:48.559 --> 00:26:51.319 this worth it? But a part of it is what you said here. 378 00:26:51.319 --> 00:26:52.960 I mean I read that and I was like, Dude, a hundred percent, 379 00:26:53.039 --> 00:26:57.079 because I came into the industry and people are like you need a million 380 00:26:57.119 --> 00:27:00.759 people listen to your show. I'm like no, e were gonna Happen, 381 00:27:00.839 --> 00:27:03.119 Mike, I just know my inages. Like is not going to happen, 382 00:27:03.160 --> 00:27:07.799 like I'm too niche, I'm too you know precise where we're targeting in. 383 00:27:07.200 --> 00:27:11.279 I think this is a huge thing for people that are watching this, or 384 00:27:11.359 --> 00:27:12.839 or even hopefully they to read this and get what I got. was like, 385 00:27:12.920 --> 00:27:17.400 yeah, you're right, man, I need to take the blinders off, 386 00:27:17.519 --> 00:27:21.319 don't always just follow the rules I've been given and go out this singing 387 00:27:21.359 --> 00:27:23.440 a different manner so I can monetize it and I can make it a part 388 00:27:23.480 --> 00:27:26.000 of my life. But but the book is full of stuff like that. 389 00:27:26.039 --> 00:27:30.079 I mean, you know, from different people, and I think a couple 390 00:27:30.160 --> 00:27:33.440 things about this. I love Ross and I'm only like twenty eight percent, 391 00:27:33.519 --> 00:27:34.839 and so maybe when I get a hundred percent, you know I have a 392 00:27:34.839 --> 00:27:38.839 lot more thoughts. But but you know, a couple things. One, 393 00:27:38.880 --> 00:27:42.559 I'm I'm meeting new creators through your book, just like you said, like 394 00:27:42.599 --> 00:27:45.359 you want to promote them. I met so many new creators already. I'm 395 00:27:45.359 --> 00:27:48.319 writing nailed names, I'm looking them up on the Internet, I'm you know, 396 00:27:48.359 --> 00:27:52.480 clicking links, and then I'm also, you know, seeing people I 397 00:27:52.519 --> 00:27:56.599 already know, so I feel like I'm supporting them. Mike Kirk nugent is 398 00:27:56.599 --> 00:27:59.599 one of the people I've read. Dave Jackson read a little blurred that he 399 00:27:59.640 --> 00:28:03.680 put in here as well, which is pretty fun. And then, you 400 00:28:03.680 --> 00:28:07.160 know, being inspired. Let's see Jody Krangle, love her, and then 401 00:28:07.319 --> 00:28:11.279 Jenny Q, Jennifer Quinn, says this one thing I wanted to read out 402 00:28:11.319 --> 00:28:15.799 of here. That sure that I love, if you don't mind, and 403 00:28:15.880 --> 00:28:19.720 Stalk about digital marketing is about creating and says, in this creator economy, 404 00:28:19.720 --> 00:28:23.839 how to decide how you're going to show up and what you're going to create 405 00:28:23.839 --> 00:28:29.599 and master it. It says identify Your Niche, research your client or your 406 00:28:29.640 --> 00:28:33.440 idea a client, where they're hanging out at, know that and then go 407 00:28:33.519 --> 00:28:37.920 all in creating for that platform. You cannot do all you cannot be all 408 00:28:37.960 --> 00:28:40.799 things to all people, and that's okay. It's time to dial in who 409 00:28:40.839 --> 00:28:44.039 you are and how you want to show up. Or you know who this 410 00:28:44.119 --> 00:28:47.480 is for and how you want to show up, and so I love that 411 00:28:47.559 --> 00:28:49.880 this book is not just hey, this is why I think's going to happen, 412 00:28:49.920 --> 00:28:55.720 but it's actionable steps. It is predictions, but it's also inspiration. 413 00:28:55.720 --> 00:28:57.839 Man, I've been reading these pages and I'm learning so much, and you 414 00:28:57.880 --> 00:29:02.960 know so I am in from the Creator perspective, but then also from the 415 00:29:03.000 --> 00:29:07.119 business perspective. There's so many business owners probably going to listen to this podcast 416 00:29:07.240 --> 00:29:11.759 that like, man, if you're not doing these things, if you're not 417 00:29:11.880 --> 00:29:14.920 live streaming, if you're not showing up on video, if you're not showing 418 00:29:15.000 --> 00:29:18.200 up in a podcast or you know, all these things that you're teaching people 419 00:29:18.240 --> 00:29:22.240 how to do through this book and through the contributors, I think there's a 420 00:29:22.279 --> 00:29:25.960 huge miss on there. So, man, after doing all these predictions, 421 00:29:26.039 --> 00:29:30.480 after meeting all these live streamers and you've interviewed thousands of people, what is 422 00:29:30.480 --> 00:29:33.119 like? Who's like doing one of the most interesting live shows that you can 423 00:29:33.160 --> 00:29:37.160 think or what's one of the most interesting live shows you've seen? Not that 424 00:29:37.200 --> 00:29:42.279 they're still doing it, but that you've seen. Wow, there's so many 425 00:29:42.279 --> 00:29:48.319 really good ones that that I've I've watched and that I do watch. I 426 00:29:48.359 --> 00:29:53.920 love. You mentioned Dave Jackson. I love what he and Jim Collinson do 427 00:29:55.039 --> 00:30:03.160 on Saturday mornings with asked the podcast coach. It's it's still in many ways, 428 00:30:03.160 --> 00:30:07.000 although visually and the technology that they use and how they distributed and where 429 00:30:07.039 --> 00:30:12.359 it goes may be different, it's still, at its core, two guys 430 00:30:12.400 --> 00:30:19.599 doing a podcast radio style show, talking about what interests them, what came 431 00:30:19.680 --> 00:30:23.359 up that week, what's going on in the industry and, more than that, 432 00:30:23.440 --> 00:30:26.880 taking the questions. What are people talking about? And and you have 433 00:30:26.920 --> 00:30:30.680 an opportunity to go on and ask them questions. And they're just great guys. 434 00:30:30.680 --> 00:30:36.319 They're great ambassadors for podcasting. They've got great voices, they've got a 435 00:30:36.799 --> 00:30:41.839 talent, tons of talent, they tell great conversations. I mean just everything, 436 00:30:41.880 --> 00:30:45.279 like you know, I I look at Dave Jackson, I just go 437 00:30:45.400 --> 00:30:52.680 that that maybe the most talented person that I know and podcasting and just he's 438 00:30:52.759 --> 00:30:56.000 so good. I have often said I think he could be a like a 439 00:30:56.240 --> 00:31:03.680 national network quality broadcaster of some sort. He's just that good, everything from 440 00:31:03.799 --> 00:31:08.880 voice to storytelling to how he engages the how he presents a topic. And 441 00:31:08.960 --> 00:31:17.119 Jim's a tremendous talent who really pioneered podcasting and live streaming in in the enterprise, 442 00:31:18.039 --> 00:31:22.319 and so I love their show just because I love the consistency. It's 443 00:31:22.359 --> 00:31:26.960 every Saturday. You know what you're getting. A community shows up around it 444 00:31:26.039 --> 00:31:30.640 every week at and so I'm a big fan of their show. I'm also 445 00:31:30.720 --> 00:31:34.759 a huge fan of Jenny Q, who you mentioned. She was actually the 446 00:31:34.880 --> 00:31:41.279 very first person that I ever invited on my show, like very first show. 447 00:31:41.400 --> 00:31:45.359 She is the person that I chose and at the time she was doing 448 00:31:45.359 --> 00:31:49.559 a show called the daily q show. She later changed it to the Jenny 449 00:31:49.640 --> 00:31:52.880 q show, but at that time it was called the daily q show and 450 00:31:52.920 --> 00:32:00.519 she was going live five days a week and and doing interviews with interesting people, 451 00:32:00.720 --> 00:32:06.519 Authors and people in the marketing field and and a variety of different from 452 00:32:06.519 --> 00:32:09.680 a variety of different backgrounds. But I just love the way she asked questions, 453 00:32:09.759 --> 00:32:15.039 the way she engaged her audience. She was like a pro it's something 454 00:32:15.039 --> 00:32:20.519 that most people were still kind of learning. They you know, she was 455 00:32:20.559 --> 00:32:24.200 like somebody who seemed like they had been doing this professionally somewhere else and of 456 00:32:24.200 --> 00:32:29.000 course I don't think she had ever done it before, but she just came 457 00:32:29.079 --> 00:32:34.359 across that way and and she's got a world of talent. Now she's podcasting 458 00:32:34.400 --> 00:32:37.880 a chill like, oh, that's good podcasting really, but I think her 459 00:32:37.880 --> 00:32:44.039 show really made an impact on on Blab. That was definitely one of the 460 00:32:44.039 --> 00:32:52.480 most well done, professional, consistent, respectful to the audience, just sense 461 00:32:52.519 --> 00:32:59.599 a community, had all the right elements for for what what she was doing. 462 00:33:00.079 --> 00:33:04.400 Um, you know, Mitch Jackson's been somebody who's always been kind of 463 00:33:04.440 --> 00:33:07.039 on the front lines of what's going on. He's been in every prediction, 464 00:33:07.200 --> 00:33:12.640 like Jenny Q, since since the beginning. O telling three people. Jenny 465 00:33:12.720 --> 00:33:17.440 Q, Mitch Jackson, who brought live streaming into the legal profession when there 466 00:33:17.480 --> 00:33:23.440 were like no lawyers ever thought about doing something like this, and then Jenny 467 00:33:23.480 --> 00:33:29.720 Mustapha Jewelock, who goes by coach Jenny. I actually knew her prior to 468 00:33:29.759 --> 00:33:36.440 getting into live streaming and I we reconnected through Blab and she's been in it 469 00:33:36.480 --> 00:33:42.119 every year and she really built her business as a coach, not by trying 470 00:33:42.160 --> 00:33:49.160 to become a broadcaster but by building community and putting people in the quote unquote 471 00:33:49.200 --> 00:33:53.400 hot seat on private more private style, you know, not trying to blast 472 00:33:53.440 --> 00:33:57.720 out to the world. But let me show you how I can help you. 473 00:33:57.839 --> 00:34:01.680 Let me show you how I can coach and she actually used Blab and 474 00:34:01.680 --> 00:34:07.119 other live stream platforms the writer book. So those are kind of that's kind 475 00:34:07.159 --> 00:34:10.320 of my foundation, is like what those three were doing, and there's a 476 00:34:10.320 --> 00:34:15.880 lot of other people in the beginning. Brian Fanzo's somebody. He's not in 477 00:34:15.920 --> 00:34:20.840 these two books that he was part of the predictions for a while and he's 478 00:34:20.880 --> 00:34:23.719 the one who, you know, a poster, a tweet or something of 479 00:34:23.719 --> 00:34:28.400 his is what led me to step into Blab, which I had no clue 480 00:34:28.400 --> 00:34:30.280 what I was getting into. I thought it was like some super chat or 481 00:34:30.320 --> 00:34:36.519 something like that, you know, so some big twitter chat on steroids or 482 00:34:36.559 --> 00:34:38.639 something. I didn't know why he was going to this black platform to talk 483 00:34:38.639 --> 00:34:44.920 about it, but he was out there everywhere on periscope, on on Blab 484 00:34:45.039 --> 00:34:49.519 and pushing live streaming and evangelizing it, and so I give them a lot 485 00:34:49.559 --> 00:34:55.159 of credit for helping put live streaming on the map among independent creators and marketers 486 00:34:55.159 --> 00:34:58.639 and tech people. Yeah, man, that's all you know. I love 487 00:34:58.719 --> 00:35:00.519 it. I love that you talk so much about community makes I think that's 488 00:35:00.519 --> 00:35:04.039 what you know your book is about. It's a lot of people in the 489 00:35:04.039 --> 00:35:07.719 community. But you know, I was listening to that, to the show 490 00:35:07.760 --> 00:35:10.239 where you were with Monte ever and he was in Monty was saying, Hey, 491 00:35:10.440 --> 00:35:14.480 you know, I heard about Amazon live through you Ross and then I 492 00:35:14.559 --> 00:35:16.559 learned about Amazon live through him and Chris Giles, and so I'm like, 493 00:35:16.559 --> 00:35:20.880 Oh wow, wait, this is like you know. So it's cool that 494 00:35:21.119 --> 00:35:24.320 you know this is more than just something we do, but but it's this 495 00:35:24.360 --> 00:35:28.280 community that we're all a part of, that we're all building. And you 496 00:35:28.280 --> 00:35:30.679 know, I've followed you around for a while and learn about what you're doing 497 00:35:30.679 --> 00:35:34.440 and then you're like yeah, like you're showing them a cos I didn't you 498 00:35:34.480 --> 00:35:37.760 know you knew who I was or whatever. The you know, Brett and 499 00:35:37.800 --> 00:35:39.880 I are connected and you and brant are connected, and so it's just this 500 00:35:39.920 --> 00:35:45.599 whole growing ecosystem. So, man, I love that you brought that up. 501 00:35:45.719 --> 00:35:47.880 So now, out of all of these predictions for this year, for 502 00:35:47.920 --> 00:35:52.119 this book, for volume two, I know you that you are a student 503 00:35:52.199 --> 00:35:55.639 of the live streaming world and you're probably leading the pack in a lot of 504 00:35:55.679 --> 00:36:00.599 ways, but was there any prediction that you're like holy now, I didn't 505 00:36:00.639 --> 00:36:01.960 know that or I didn't see that coming. That kind of caught you off 506 00:36:02.000 --> 00:36:07.280 guard. I mean, I'm just looking at the glancing down at the book 507 00:36:07.400 --> 00:36:12.199 now, because there are so many that are really powerful and really get to 508 00:36:12.239 --> 00:36:15.760 the heart of it that I'm not even sure I could, off the top 509 00:36:15.800 --> 00:36:20.079 of my head, pick out one. Yeah, there's so many. There's 510 00:36:20.119 --> 00:36:25.519 so many good ones. I'd say that, like you could narrow it down 511 00:36:25.559 --> 00:36:29.679 to some themes. I think, okay, that if you look at some 512 00:36:29.719 --> 00:36:34.719 of the themes that run through a lot of the most interesting predictions, a 513 00:36:34.760 --> 00:36:40.119 lot of the best creators. One is you've got to know who your audience 514 00:36:40.320 --> 00:36:45.360 is and you've got to really focus on what they want. If you if 515 00:36:45.400 --> 00:36:51.199 you're doing this as a business, you've got to be focusing on the audience 516 00:36:51.280 --> 00:36:55.639 and how they change and how what they want can change and how you have 517 00:36:55.679 --> 00:37:00.920 a niche and you need to feed people in that niche. Other people have 518 00:37:00.920 --> 00:37:04.639 said it, like, I think, what Jenny q said that you wrote, 519 00:37:04.760 --> 00:37:09.320 but I'm big on saying now you the differentiator is getting good at this, 520 00:37:09.920 --> 00:37:14.360 like, yes, this is business, yes, it's marketing, yes, 521 00:37:14.400 --> 00:37:20.760 it's building an audience. It's also still a kind of broadcasting and if 522 00:37:20.800 --> 00:37:23.400 you're not fun to listen to, if you're not engaging, if you don't 523 00:37:23.440 --> 00:37:28.719 make people think or laugh or learn something, if you don't keep it moving, 524 00:37:28.760 --> 00:37:31.920 if you don't make it a pleasurable experience, if you're not able to 525 00:37:32.119 --> 00:37:37.440 do your calls to action in a way that enticson audience not sort of turn 526 00:37:37.559 --> 00:37:45.559 them off, there's just too much competition out there and the platforms aren't helping 527 00:37:45.679 --> 00:37:50.639 us at all right now. These platforms, facebook and you know. You 528 00:37:50.639 --> 00:37:52.840 know the platforms. I'm not going to name them and get Ding done. 529 00:37:52.840 --> 00:37:59.440 All of them. They made their they became the most powerful companies in the 530 00:37:59.480 --> 00:38:02.159 history of the world off the backs of the independent creator, who, they 531 00:38:02.199 --> 00:38:06.920 said, put your content on here, it's free, put your content on 532 00:38:06.960 --> 00:38:09.519 here, build your business on here, start a group, start a channel, 533 00:38:09.559 --> 00:38:14.920 start a community. Will Give you even some tools to monetize. And 534 00:38:14.960 --> 00:38:20.519 then all the sudden they'll be a pandemic that comes along. You'll be desperate 535 00:38:20.559 --> 00:38:25.440 to reach people and and and you're only outlet will be online. And we're 536 00:38:25.480 --> 00:38:28.960 going to do is we're going to throttle you, we're going to cut you, 537 00:38:29.159 --> 00:38:31.400 cut you down, we're not going to share your stuff with nearly as 538 00:38:31.400 --> 00:38:36.599 many people anymore. We're going to limit organic reach and we're going to go 539 00:38:36.639 --> 00:38:43.599 all in with big media, big companies and celebrities and the heck with the 540 00:38:43.599 --> 00:38:47.000 people who made us, you know, wealthier than anybody ever walk the face 541 00:38:47.039 --> 00:38:51.039 of the Earth. Yeah, okay, I read Dave get. I'm going 542 00:38:51.039 --> 00:38:52.519 out there a little bit on this, but it's good. That's how I 543 00:38:52.679 --> 00:38:55.760 feel. Yeah, that is how I feel about where things are at. 544 00:38:57.000 --> 00:39:00.159 Yeah, so what does that mean? It means you got to provide something 545 00:39:00.199 --> 00:39:05.519 really good and then you've got to get your audience to heck off of social 546 00:39:05.559 --> 00:39:10.599 media to somewhere else you've got to have. Could be an event platform, 547 00:39:10.719 --> 00:39:16.280 it could be an in person meet up, it could be just a matter 548 00:39:16.360 --> 00:39:24.960 of going to your website. You have to have some other place where your 549 00:39:25.000 --> 00:39:31.039 core fans, your core people who consume your content and want access to you, 550 00:39:31.199 --> 00:39:37.920 go and they pay and then they can get you know everything, they 551 00:39:37.920 --> 00:39:42.519 can ask you quite like you putting this material out for free. Maybe you're 552 00:39:42.559 --> 00:39:47.000 monetizing it with some sponsorships. All good right, but now you have to 553 00:39:47.000 --> 00:39:57.039 give your audience a chance to also contribute something for access, for exclusive content. 554 00:39:57.079 --> 00:40:00.960 What can you do beyond what you're putting on social and you probably shouldn't 555 00:40:01.000 --> 00:40:07.199 be sharing everything only on social if they're not sharing it to everybody. Back 556 00:40:07.239 --> 00:40:10.000 in the days when, you know, you'd go live on Linkedin and every 557 00:40:10.039 --> 00:40:15.920 single person in your network got pinged and could show up and you get have 558 00:40:15.920 --> 00:40:20.519 thousands of people watching, if that still exists for you, or you have 559 00:40:20.599 --> 00:40:25.079 a facebook page with a hundred thousand to a million followers. So even if 560 00:40:25.119 --> 00:40:30.639 three percent get notified and and a half of a percent showed up, show 561 00:40:30.719 --> 00:40:35.559 up, you're having a community event. That's fine. But if you're a 562 00:40:35.679 --> 00:40:39.599 smaller creator and independent creator, and even the the the bigger ones are getting 563 00:40:39.599 --> 00:40:44.599 throttled, you've got to find other ways to monetize and, like I say, 564 00:40:44.639 --> 00:40:49.920 access is big, but so is exclusive content, so is courses, 565 00:40:50.159 --> 00:40:54.880 memberships. So now you're not focusing on, oh, I had a thousand 566 00:40:54.880 --> 00:40:59.920 people view, or a hundred thousand people view, or or oh I only 567 00:40:59.920 --> 00:41:04.199 got fifty people. It's more how many people took the next step to get 568 00:41:04.280 --> 00:41:07.840 in touch with me. Did they join my email list? Did they, 569 00:41:07.000 --> 00:41:15.119 you know, download a PREPDF? Did they sign up for a low cost 570 00:41:15.280 --> 00:41:20.559 item that I have or, you know, how are you using business metrics, 571 00:41:20.679 --> 00:41:24.559 not social metrics, to evaluate the success? So a show with the 572 00:41:24.719 --> 00:41:31.280 thousand viewers but nobody follows up is far less valuable than a show of ten 573 00:41:31.400 --> 00:41:38.280 viewers but three set up calls in order to explore hiring you as a consultant. 574 00:41:38.440 --> 00:41:43.280 Right, yeah, so you have to start thinking I'm not going to 575 00:41:43.280 --> 00:41:47.039 reach everybody, I'm probably not going to become Internet famous. I'm not saying 576 00:41:47.159 --> 00:41:52.119 rule it out, but I'm saying don't base your strategy on going viral, 577 00:41:52.239 --> 00:41:55.880 because it doesn't happen very often and if it had does happen, you're not 578 00:41:55.880 --> 00:42:00.760 going to be ready to capitalize on it anyway. But base your strategy on 579 00:42:00.760 --> 00:42:04.760 what can move the needle for your business. And that's different in two thousand 580 00:42:04.760 --> 00:42:07.440 and twenty two than it was even a couple years ago, even prepandemic. 581 00:42:07.599 --> 00:42:10.800 Yeah, you know. And and the other reason why I say you know, 582 00:42:10.880 --> 00:42:14.360 get good at this, get good at being a host, get good 583 00:42:14.360 --> 00:42:20.719 at delivering quality, quality content. And I think the reason that's so important 584 00:42:20.840 --> 00:42:25.519 is the the mystery is no longer here. Right, be pre pandemic, 585 00:42:27.079 --> 00:42:30.000 there be a lot of people watching. We go, how does that billy 586 00:42:30.039 --> 00:42:34.840 get Ross on and they're having this conversation and their videos there. Well after 587 00:42:34.880 --> 00:42:39.159 the pandemic when everybody was doing business on zoom, there's no more mystery in 588 00:42:39.199 --> 00:42:42.920 this like wow, it's cool, he's doing that. I wonder how he's 589 00:42:42.960 --> 00:42:45.719 doing that. Let me just watch, because WHO's ever seen my friend look 590 00:42:45.800 --> 00:42:51.079 like he's on TV? Right, that mystery is gone. Right now that 591 00:42:51.119 --> 00:42:55.000 the average person has a microphone in a Webcam and spends half their day, 592 00:42:55.039 --> 00:43:00.719 you know, in in virtual meetings on on these platforms. Now, what 593 00:43:00.840 --> 00:43:06.840 can you do to entertain them and engage them in a way that doesn't seem 594 00:43:06.880 --> 00:43:12.320 like going to another business meeting when you when you go live or upload a 595 00:43:12.400 --> 00:43:17.360 premiere on Youtube or whatever? So it's the game's gotten hot harder. But 596 00:43:17.760 --> 00:43:22.800 the good news is if you've been building an audience and you have people who 597 00:43:22.840 --> 00:43:27.119 are interested in what you do and you're good at it, I think audiences 598 00:43:27.159 --> 00:43:34.159 are more accepting than ever of of you selling something and being okay with paying 599 00:43:34.239 --> 00:43:37.159 for something of quality. Yeah, it to be able to save time and 600 00:43:37.239 --> 00:43:42.960 cut through the noise and get to something that they want to consume and to 601 00:43:43.000 --> 00:43:49.440 be able to talk to the Creator who's got something that they want to learn 602 00:43:49.440 --> 00:43:52.199 from or they want to engage with or be part of a community. I 603 00:43:52.199 --> 00:43:57.440 think people are more willing than ever to pay for that because they're buying time. 604 00:43:57.599 --> 00:44:00.960 They're cutting through all the steps of Oh, I hope I'll find the 605 00:44:01.000 --> 00:44:05.719 live stream and I can ask somebody, or I'll I'll find a youtube video, 606 00:44:05.800 --> 00:44:07.679 like let me go to the person that I trust and pay them a 607 00:44:07.679 --> 00:44:12.840 certain amount every week or every month, but now I've got access to ask 608 00:44:12.880 --> 00:44:16.039 them questions. I've got the best content, my favorite show. I'll have 609 00:44:16.079 --> 00:44:21.639 that every week or whatever, and so there's an opportunity there. But the 610 00:44:22.079 --> 00:44:25.199 it can't be just living on, you know, facebook live and it's yeah, 611 00:44:25.320 --> 00:44:30.960 I'm musing facebook as a substitute because they're probably the one who pulls the 612 00:44:30.000 --> 00:44:37.199 carpet out the most from under creators at times. But nobody's innocent that this 613 00:44:37.360 --> 00:44:39.159 in the night's game. Yeah, right, so, so, so, 614 00:44:39.320 --> 00:44:42.239 Russ. I love that, first of all, and I in you know, 615 00:44:42.239 --> 00:44:44.599 we're kind of coming up to, you know, toward the end of 616 00:44:44.639 --> 00:44:47.199 the show here. But what they had doing, I ask you, and 617 00:44:47.239 --> 00:44:51.599 I think it. I think this industry even of, like you said, 618 00:44:51.639 --> 00:44:53.480 over the last three or four years that I've been in it, that I've 619 00:44:53.519 --> 00:44:58.880 been watching it. It's way easier. The the the price of entry, 620 00:44:58.920 --> 00:45:01.480 the point of entry is way smaller, way slimmer to get into in, 621 00:45:01.679 --> 00:45:06.119 like you said, the mysteries out of it and you want and it's similar 622 00:45:06.159 --> 00:45:07.320 to like the music world. You know, I remember, like you couldn't 623 00:45:07.320 --> 00:45:10.480 you know? You'd go spend twenty grand to record in the studio somewhere a 624 00:45:10.480 --> 00:45:14.519 couple tracks, but then all of a sudden is like pro tools for your 625 00:45:14.519 --> 00:45:19.639 computer and interfaces and now everyone can create. But it did come down to 626 00:45:19.719 --> 00:45:22.800 like who's the best, like who creates the best gets most attention. So 627 00:45:23.280 --> 00:45:27.800 when we're doing this, it's live streamers. Is cond obvious say content creators 628 00:45:27.800 --> 00:45:32.719 in general. What are some ways that you think that Billy Thorpe creating daily 629 00:45:32.800 --> 00:45:37.079 can get better at being a host? Like, is there a school of 630 00:45:37.119 --> 00:45:40.039 hosting I go to? Is there? Just do it every just be dumb 631 00:45:40.119 --> 00:45:43.880 and start a daily show and try to keep up. Like how do we 632 00:45:43.920 --> 00:45:47.400 get better at our skills in our crafts? Well, you'll certainly get better 633 00:45:47.480 --> 00:45:52.360 from doing it every day. I mean there's no question you're pretty good, 634 00:45:52.400 --> 00:45:55.840 but you're going to you're going to get better through repetition. I mean that's 635 00:45:55.920 --> 00:46:00.639 just it's just natural. If you have some talent for it, that talent 636 00:46:00.679 --> 00:46:05.400 will get refined and you'll get better at it and you'll learn other ways of 637 00:46:05.440 --> 00:46:07.599 doing things and you'll say, okay, I could do this a or I 638 00:46:07.599 --> 00:46:12.119 could do this be but a is better. Let's go with that all the 639 00:46:12.119 --> 00:46:16.280 time instead of shifting back and forth. You'll get more comfortable and how you 640 00:46:16.360 --> 00:46:22.199 ask for things, how you transition the show, how you promote what's coming 641 00:46:22.280 --> 00:46:25.960 up, how you recap at the end. I think it's important to make 642 00:46:27.000 --> 00:46:29.599 the most of it, and you know this. I don't. You're like 643 00:46:29.639 --> 00:46:31.400 the last sports and I have to tell this, but it's important to make 644 00:46:31.400 --> 00:46:35.800 the most of every piece of content. So if you go live once a 645 00:46:35.840 --> 00:46:42.280 week or once a month, the audience that watches you live or watches the 646 00:46:42.320 --> 00:46:47.840 full replay is a tiny percentage of the people who could potentially learn about you, 647 00:46:49.039 --> 00:46:52.119 who you are, what you do, and if they don't come to 648 00:46:52.159 --> 00:46:58.360 watch your shows, still may become fans of you or your business. You 649 00:46:58.400 --> 00:47:01.239 know, may may purchase from you, may recommend you to other people, 650 00:47:01.280 --> 00:47:07.679 and that's by taking your best stuff or stuff that represents what you do and 651 00:47:07.719 --> 00:47:10.519 getting it everywhere. I call it the portfolio method. Right, you have 652 00:47:10.559 --> 00:47:16.079 a youtube channel, you go live on wherever you go live, take take 653 00:47:16.159 --> 00:47:22.800 a three to five minute clip of solving one problem or answering one question that 654 00:47:22.840 --> 00:47:27.599 people want the answer to. Make a video out of that. Take a 655 00:47:28.000 --> 00:47:32.360 thirty second to one minute clip and put it on instagram. Maybe put a 656 00:47:32.400 --> 00:47:36.480 wrapper around it, you know, some text above and below to make a 657 00:47:36.519 --> 00:47:40.760 square out of it. Put that on Instagram, take a screenshot, share 658 00:47:40.760 --> 00:47:45.119 it on twitter, you know, write a blog post about it, put 659 00:47:45.159 --> 00:47:50.719 some links in. You know, there's so many different ways to get it 660 00:47:50.760 --> 00:47:55.239 out there and what you're going to find is in the scroll on Instagram and 661 00:47:55.239 --> 00:48:00.199 and through people you're connected to on facebook, friends and family. They're interested 662 00:48:00.239 --> 00:48:05.119 in what you're doing. They may never come over and watch a show, 663 00:48:05.159 --> 00:48:08.440 but now all these folks know what you're doing. They know you come to 664 00:48:08.519 --> 00:48:13.400 mind when they think of a content creator or a live streamer, and if 665 00:48:13.400 --> 00:48:17.679 you're talking about business opportunities or ways that you help people, people will pass 666 00:48:17.760 --> 00:48:22.559 that word on or just it'll make an impression and when they need the product 667 00:48:22.639 --> 00:48:25.920 or service you provide, they're going to come over. So a lot of 668 00:48:25.920 --> 00:48:35.679 people are seating space that's free and easy to use by not sharing their stuff. 669 00:48:35.920 --> 00:48:38.920 MM, Gotcha. Yeah, Ma Oh, bless you, bless you. 670 00:48:39.280 --> 00:48:42.599 So so Ross said he did it with that. I mute that in 671 00:48:42.639 --> 00:48:45.400 time. You gotta Man. I think you know. I think you nailed 672 00:48:45.400 --> 00:48:47.880 it. went to the mixer out of than the zoom get. Yeah, 673 00:48:49.239 --> 00:48:52.480 as a but but my point is, when I say get off social media, 674 00:48:52.559 --> 00:48:57.599 I mean your you can't do it all on social media, right, 675 00:48:58.000 --> 00:49:00.519 but, for God's sake, take what they's easy to put together, a 676 00:49:00.639 --> 00:49:06.480 screenshot, a thirty second clip, a five second real, whatever it is, 677 00:49:06.719 --> 00:49:09.000 and throw it out there so the people know what you're doing and if 678 00:49:09.079 --> 00:49:13.039 it's your best stuff, even better. And then, you know, put 679 00:49:13.119 --> 00:49:17.719 a clip of that one impactful thirty second moment where you know people really see 680 00:49:17.840 --> 00:49:22.559 what you're about and how you help people or where you're an expert or whatever. 681 00:49:22.960 --> 00:49:27.280 Get that on your website and other places where people would go to learn 682 00:49:27.360 --> 00:49:30.920 about you. When they hear or they think, Hey, I might like 683 00:49:30.079 --> 00:49:34.079 to work with billy, let me, let me Google them. What's going 684 00:49:34.119 --> 00:49:37.960 to come up? Your Youtube Channel, your website, your linkedin page, 685 00:49:37.039 --> 00:49:40.280 your one sheet and I'm going to go there and check it out. I'm 686 00:49:40.320 --> 00:49:44.400 going to maybe play a video. I'm probably not going to watch very long, 687 00:49:44.519 --> 00:49:46.960 but I'll watch for a few seconds and I'll go, yeah, he's 688 00:49:47.159 --> 00:49:51.320 yeah, I heard he's good. Now now I know he's good. Yeah, 689 00:49:51.360 --> 00:49:52.559 I could. I I want to work with this guy, I want 690 00:49:52.559 --> 00:49:55.079 to go on a show, I want to buy what he's selling or whatever. 691 00:49:55.159 --> 00:50:01.840 And that's that's the power of repurposing and too many times people are leaving 692 00:50:02.039 --> 00:50:07.119 that opportunity, they're leaving money on the table by not doing it because they're 693 00:50:07.199 --> 00:50:13.000 too concerned like not enough people are coming to the show. But you've got 694 00:50:13.159 --> 00:50:16.559 to look at live streaming in part as this is quick time to market for 695 00:50:16.719 --> 00:50:22.480 creating content. It's now, how do I get that content where you can 696 00:50:22.559 --> 00:50:28.840 get the most impact for my business, and that means online, offline, 697 00:50:28.960 --> 00:50:31.480 email, you know, everywhere. Right. Yeah, yeah, that's I 698 00:50:31.599 --> 00:50:35.679 mean, I love that's such good advice, Ross and I'm in that moment 699 00:50:35.840 --> 00:50:38.000 right now where, you know, I've been podcasting for a while and creating, 700 00:50:38.199 --> 00:50:43.760 you know, audio video for a really niche podcast and then through that 701 00:50:44.159 --> 00:50:47.320 learned that I could help other podcasters. You know, monetize and now with 702 00:50:47.480 --> 00:50:52.760 creating daily it's all about bringing on people like you who are inspirational, who've 703 00:50:52.800 --> 00:50:55.800 been doing this for a while, to give other people permission to create and 704 00:50:55.880 --> 00:50:59.559 say, Hey, it's not impossible, like it's more possible now than ever 705 00:50:59.679 --> 00:51:02.679 before, or and it's easier now than ever before, and to inspire and 706 00:51:02.760 --> 00:51:07.960 motivate and encourage them in that journey. And so now I'm kind of after 707 00:51:07.000 --> 00:51:09.719 a month of doing this live show, kind of like in that phase to 708 00:51:09.920 --> 00:51:14.159 where it's like I have all this content, I get twenty seven, twenty 709 00:51:14.239 --> 00:51:16.920 eight shows, and now I get to get a strategy to start shopping this 710 00:51:16.960 --> 00:51:21.119 stuff up and putting it everywhere. So thanks for thanks for reminding me. 711 00:51:21.199 --> 00:51:23.079 Burden. You know, don't feel burdened by it either. I mean, 712 00:51:23.559 --> 00:51:29.599 take a thirty second clip from today or tomorrow. We're the next day, 713 00:51:29.800 --> 00:51:31.960 like just start where you are now. I mean, of course you can 714 00:51:32.039 --> 00:51:37.760 go back and you know if you know, but but one of the worst 715 00:51:37.840 --> 00:51:40.239 things that I've trapped myself into times it's thinking, okay, I gotta go 716 00:51:40.320 --> 00:51:45.280 back, I still haven't put up episode three, and you know now I'm 717 00:51:45.320 --> 00:51:49.239 on episode thirty or what like. Just go to episode thirty and grab a 718 00:51:49.320 --> 00:51:52.320 clip and put it out. Yeah, exactly. The audience doesn't really know 719 00:51:52.639 --> 00:51:57.960 thirty from three. Just get out there what you're doing now and start sending 720 00:51:58.039 --> 00:52:00.599 them to your latest thing and then you know if you have time and money 721 00:52:00.960 --> 00:52:05.519 to either do it yourself or outsource. And of course you can go back. 722 00:52:05.719 --> 00:52:08.280 But I think the value is start doing it, start doing it now, 723 00:52:08.639 --> 00:52:14.320 and you know you'll see dividends down the road from from even doing it 724 00:52:14.880 --> 00:52:17.960 this week. And one more thing to add on on on the value. 725 00:52:19.039 --> 00:52:23.559 I think of live streaming beyond audience numbers and things. It's the relationships. 726 00:52:23.679 --> 00:52:30.480 It's the fact that you have a platform to connect with people in ways that 727 00:52:30.880 --> 00:52:34.239 you know might not be that always that easy with people you don't know, 728 00:52:34.679 --> 00:52:37.519 you have something of value to offer them. Hey, Ross, come on 729 00:52:37.599 --> 00:52:42.000 and talk about your book. Okay, what time now? I would have 730 00:52:42.039 --> 00:52:45.039 said yes anyway because I like what you're doing, so you didn't have to 731 00:52:45.199 --> 00:52:47.920 pitch me for anything. I like what you're doing, I like creators and 732 00:52:47.960 --> 00:52:52.519 I think part of being a host to is going on other people's shows. 733 00:52:52.760 --> 00:52:59.480 Yeah, and and seeing it from this advantage point and and maybe talking a 734 00:52:59.519 --> 00:53:02.159 little more in long form than one. I'm the host of my own interview 735 00:53:02.280 --> 00:53:06.440 and I'm putting the spotlight on the guests. I get to come on and 736 00:53:06.519 --> 00:53:09.880 play with my ideas a little bit and see where we'll put them out in 737 00:53:09.960 --> 00:53:13.519 the wild and see, you know, what's going on in my head and 738 00:53:13.599 --> 00:53:20.000 how it sounds out there on a recording and on live and to other people 739 00:53:20.159 --> 00:53:23.639 and to myself when I go back in and take a look. But you 740 00:53:23.760 --> 00:53:29.280 are able to connect with people in those those relationships will also be of value. 741 00:53:30.079 --> 00:53:32.360 Who doesn't like going on a show and getting a nice intro and having 742 00:53:32.440 --> 00:53:37.159 their product promoted and, you know, having a conversation that's about their area 743 00:53:37.239 --> 00:53:43.639 of subject matter interest? And so you keep doing that every day for even 744 00:53:43.719 --> 00:53:46.880 a month, and now you've got thirty. You may have thirty new connections 745 00:53:47.039 --> 00:53:52.519 or deep in your connections to thirty people that maybe you knew through social a 746 00:53:52.599 --> 00:53:54.880 little bit, but you didn't really know. But if people have a positive 747 00:53:54.920 --> 00:53:59.679 experience as a guest, they they're going to credit you for providing that. 748 00:53:59.719 --> 00:54:02.719 That experience good, that's good. Yep, that's all. You know, 749 00:54:02.800 --> 00:54:07.000 that's all I view podcasting as well. You know, podcasting, live streaming, 750 00:54:07.079 --> 00:54:08.679 anywhere. You have a guess. It's exactly what you said. Like, 751 00:54:09.119 --> 00:54:12.679 you know, you and I saw each other's one sheet. We probably 752 00:54:12.719 --> 00:54:15.880 saw each other on facebook groups. We probably for I mean for two or 753 00:54:15.960 --> 00:54:20.159 three years, I've probably seen your content and people talking about Ross brand, 754 00:54:20.400 --> 00:54:23.000 but I never had a way to connect because I was doing a show that 755 00:54:23.039 --> 00:54:25.519 didn't make sense for us to have a conversation about. And now all of 756 00:54:25.519 --> 00:54:30.239 a sudden it's like, oh, I guess connect with Ross and then this 757 00:54:30.400 --> 00:54:32.360 person knows that person and they got US connected and that type of stuff. 758 00:54:32.559 --> 00:54:37.320 And same thing with your book. I mean I'm thinking for creators who bring 759 00:54:37.480 --> 00:54:40.239 on other people or business owners who bring on other people to their podcast as 760 00:54:40.280 --> 00:54:45.719 their live show. I now have a hundred and thirty plus people that I 761 00:54:45.880 --> 00:54:52.119 reading for a youtube. Let's see, twenty four. Dan Courier, yeah, 762 00:54:52.599 --> 00:54:57.119 I love Dan currier. One professor is let's see you. You know, 763 00:54:58.159 --> 00:55:01.559 you can just flip through and you start landing on on people, and 764 00:55:02.199 --> 00:55:06.760 that's one way that the book can, Ye know, useful as well as 765 00:55:06.840 --> 00:55:09.840 just you know, that's that's what I don't have to read. What I 766 00:55:09.880 --> 00:55:14.440 thought we cover. You can skip if you're interested in youtube you're going to 767 00:55:14.519 --> 00:55:17.440 find probably ten you tubers or more in there. If you're interested in podcasting, 768 00:55:17.760 --> 00:55:22.239 you'll find ten or more podcasters and so forth. Yeah, man, 769 00:55:22.519 --> 00:55:23.239 that's what I thought was really cool about. I was like, Oh, 770 00:55:23.320 --> 00:55:27.800 thanks roster doing all this hard work. Now I can I get you know, 771 00:55:27.880 --> 00:55:29.880 because it's cool too, because I could read the book and Go, 772 00:55:30.000 --> 00:55:31.440 Oh, you know what, I don't agree with Dan currier. I mean, 773 00:55:31.480 --> 00:55:34.400 which I read his thing. I agree with it, but just an 774 00:55:34.440 --> 00:55:37.360 example, like maybe I don't agree with it. That's some really good content. 775 00:55:37.440 --> 00:55:39.880 That's some good contrast. That's bringing it up to the next level. 776 00:55:40.000 --> 00:55:43.760 Say, Hey, you know what you know, Dave Jackson, I read 777 00:55:43.840 --> 00:55:46.760 your kind of ruttle rants towards spotify. I disagree with you. Like, 778 00:55:46.880 --> 00:55:50.400 Britt come on the show, let's talk about it, like I'm sure he 779 00:55:50.480 --> 00:55:52.639 would love that. You know. So. So it's kind of cool, 780 00:55:52.679 --> 00:55:57.719 man. I love the book. I think next year you'll be able to 781 00:55:57.840 --> 00:56:01.360 say that. Dave Jackson, I was also in a hundred predictions this year. 782 00:56:01.760 --> 00:56:05.960 I was wondering if you'd want to come on and talk about our predictions. 783 00:56:06.280 --> 00:56:08.239 Yeah, right, I mean, yeah, and it's networking within the 784 00:56:08.280 --> 00:56:12.719 book as well. So, r Ross, I love it. Man, 785 00:56:12.880 --> 00:56:15.159 you've shared so much knowledge with us, so much wisdom, you know from 786 00:56:15.239 --> 00:56:20.760 the time spent with live streamers and other creators. Is there anything else that 787 00:56:20.840 --> 00:56:22.800 you want to leave my audience with before we before we head out of here? 788 00:56:23.719 --> 00:56:27.519 I'm good. You know, if anybody wants to connect with me, 789 00:56:27.760 --> 00:56:34.639 live stream Universecom and find the book on Amazon and Find Book Sellers here. 790 00:56:34.840 --> 00:56:37.119 You. I love him. And so it's everywhere out there. It's everywhere 791 00:56:37.159 --> 00:56:39.519 it can be. Yeah, it comes with by the way, it comes 792 00:56:39.639 --> 00:56:45.239 with a digital full color download. So whether you get the Ebook, which 793 00:56:45.280 --> 00:56:49.000 doesn't have many pictures in it, or you get the print book, which 794 00:56:49.280 --> 00:56:52.559 has black and white pictures at the start of every chapter, you'll also get 795 00:56:52.679 --> 00:57:00.599 a link to download for free full color digital version. We're you can see, 796 00:57:00.800 --> 00:57:04.079 it's basically like kind of the print layout but without the gutters. But 797 00:57:04.159 --> 00:57:07.559 it's got a full color photo, you know, of every single creator with 798 00:57:07.639 --> 00:57:12.280 their quote and very some, you know, full color collage and some other 799 00:57:12.400 --> 00:57:15.880 things. So and are also some special offers that I reached out to some 800 00:57:16.000 --> 00:57:21.840 companies. So that comes free with the book. To so awesome Rossill man. 801 00:57:21.880 --> 00:57:23.679 I appreciate it. In. I'll bring this up. If you don't 802 00:57:23.679 --> 00:57:28.000 have to answer or if it change, no big deal. But on Monty's 803 00:57:28.280 --> 00:57:31.800 episode that you guys did, I keep referring back to it, you mentioned 804 00:57:31.880 --> 00:57:35.880 maybe work in one on one with some people. Is that open? Can 805 00:57:35.920 --> 00:57:37.800 People reach out to you and working on one with these still? So I 806 00:57:37.880 --> 00:57:43.920 do work one on one with people. I was actually planning on doing what 807 00:57:44.360 --> 00:57:47.880 I was calling an incubator where I would have a group of people and I 808 00:57:47.920 --> 00:57:53.320 would work with them in a very much an intensive format and at the end 809 00:57:53.400 --> 00:57:59.280 of a month every one of them would be into their own show and have 810 00:57:59.480 --> 00:58:04.760 been sort of trained on hosting and have experienced hosting my shows. I'm still 811 00:58:04.880 --> 00:58:07.199 planning to do that, but it got pushed back a little bit with a 812 00:58:07.199 --> 00:58:13.519 book launch and some other things. So if anybody's interested in that, just 813 00:58:13.719 --> 00:58:17.760 message me on on any of the social platforms and I'll make sure to to 814 00:58:19.400 --> 00:58:22.400 you know, get back to you and let you know when we are going 815 00:58:22.519 --> 00:58:24.199 to start that. It's it's going to be just a small group. I'm 816 00:58:24.239 --> 00:58:29.119 not taking more than ten people and it's going to be like you, you 817 00:58:29.320 --> 00:58:31.679 learn it all. You learned everything you need to know to host a show 818 00:58:32.039 --> 00:58:36.199 at a high level. Yeah, that's awesome and and well, Ross, 819 00:58:36.280 --> 00:58:37.800 I appreciate you again. I'm going to have you back on the show. 820 00:58:38.639 --> 00:58:42.760 We can. I mean there's so many subjects I wanted to get into him, 821 00:58:42.800 --> 00:58:44.679 like, Oh, I can just ask you about all this stuff. 822 00:58:44.760 --> 00:58:47.360 But so yeah, man, thank you so much for jumping on and and 823 00:58:47.440 --> 00:58:51.480 we'll see you next time for sure. Thank you. Thanks for having me. 824 00:58:51.719 --> 00:58:54.639 Absolutely absolutely. All right, everyone. Thank you so much for watching. 825 00:58:54.639 --> 00:58:58.199 If you join in live or if you're checking out the replay, really 826 00:58:58.239 --> 00:59:00.840 appreciate that. One way that you can help, first of all, go 827 00:59:00.920 --> 00:59:06.519 to go to Ross's one sheet, one sheet dot pro Ross brand and get 828 00:59:06.599 --> 00:59:09.559 his book, either the digital version or the hard copy. Follow him. 829 00:59:09.760 --> 00:59:13.840 I mean he is he is in the know and he knows a lot of 830 00:59:14.000 --> 00:59:16.079 creators. So if you need help or whatnot, just connect with them. 831 00:59:16.119 --> 00:59:20.159 I think it's a great connection. I'm thankful that my friend brant over at 832 00:59:20.199 --> 00:59:24.679 one sheet connected us together and it was a great episode. Really appreciate Ross 833 00:59:24.800 --> 00:59:30.840 coming on. And then also be sure to go to creating daily lot dot 834 00:59:30.000 --> 00:59:34.239 live. You can go over there check out all the places where the show 835 00:59:34.280 --> 00:59:37.719 is going to be subscribe to Youtube Channel, bullhorn all that fun stuff. 836 00:59:37.760 --> 00:59:40.559 It's one way you can support the show as well and then join me tomorrow. 837 00:59:40.559 --> 00:59:44.719 I'm and have Katie Brinkley back on. She's my Tuesday Co host and 838 00:59:44.760 --> 00:59:47.599 we're going to talk about social media engagement. So you know, Ross in 839 00:59:47.679 --> 00:59:52.880 this episode was just talking about how do you build these relationships, curate these 840 00:59:52.960 --> 00:59:57.559 relationships on social media and then pull them into your ecosystem in different ways, 841 00:59:57.719 --> 01:00:00.000 whether it be a course or a workshop or one on water or whatever that 842 01:00:00.239 --> 01:00:04.760 is, you know for you as a creator or a business, to bring 843 01:00:04.880 --> 01:00:07.119 that to the next level. Well, Katie's going to be sharing some tips 844 01:00:07.199 --> 01:00:10.199 and I'll share some tips as well of how to get that engagement up, 845 01:00:10.280 --> 01:00:14.920 how to build that relationship right there where they're at on social media. That 846 01:00:15.039 --> 01:00:17.880 way you can move them comfortably for you and them, to the next level. 847 01:00:19.000 --> 01:00:22.760 So join US tomorrow, two PM Eastern time here on creating daily and 848 01:00:22.920 --> 01:00:25.519 once again hit that subscribe button, hit that follow button and we'll talk to 849 01:00:25.559 --> 01:00:25.880 you soon.