Transcript
WEBVTT
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Now here's something we hope you really
like. You're listening to creating daily.
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There's something wrong with you. You
know that, because you and I are
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like a mullets. It is the
is the business. So he's the front
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part of the haircut and then I'm
the party in the back. I think
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they're hilarious. Speaks to me.
It's like he's saying what I'm thinking.
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What is going on? Everyone?
Happy Monday. It is it is Monday.
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It is the first episode of the
week over here creating daily. I'm
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your host, Billy Thorpe, and
I'm super excited about today's episode. I
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got the man, the mid the
legend, Ross brand, going to be
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joining me in just a few minutes
after we do some set up here,
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some segments, and he is an
incredible guy. Is really just an active
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influencer voice in the live streaming space. So He's a live streaming strategist,
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he's an author, he's a public
speaker and he just dropped a new book
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to the volume number two of a
hundred live streaming in digital media predictions.
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For whatever reason I didn't have the
first volume, but I am so hooked
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on the second volume. We're going
to get into it and talk about live
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streaming, talk about the book,
talking about why you need to go by
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the book. Actually, just stop
watching this podcast. Go by the book.
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It's a great it's awesome and if
you're in the industry as a creator,
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I'm you know, I think you
got it. It's one of those
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have to reads and if you're a
business owner it's a even more have to
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read, because I think there's a
lot of cool business stuff in there that
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I honestly did not expect say.
So I'm going to be bringing Ross on
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here in just a few minutes,
but before I do, make sure that
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you smash that subscribe button right there. Actually you can't push on the screen,
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but find one close to you.
If you're watching a bullhorn or if
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you're watching over on over on Youtube, make sure you hit that subscribe button
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and maybe even hit the share button
if you're feeling super generous in your lightness
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content. And also if you have
questions along the way, feel free to
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put a q Cole and ask a
question. Or, if you're everyone bullhorn,
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jump into the little question section there, drop a question and will answer
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them as we can or as we
go along, or maybe we'll do a
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q and a session at the end
just depends on how many things are coming
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on. So already see live stream
universe, which is Ross over in the
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chat, saying hello, so be
sure to say hello to him there in
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the chat as well. Now I'm
going to be quiet and get over to
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tool time tell you about this cool
tool that I've been using and then we'll
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get in the creator highlight and we'll
bring Ross on what it's toll time with
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creating daily. All right, so
I don't know about you, but when
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I'm live streaming or podcasting sometimes I
have guessed on and I've gotten complaints,
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actually with my fishing show of like
hey, the volume is all over the
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place, like you're high, you're
low. I get a crank it up
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and down on my car in and
so I asked this question in a clubhouse
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room, like how do I fix
that? In my friend Sean Savage said
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you gotta go get you lean loudness
meter. So this is looks like the
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second version of this. It's a
free it's a free software that you can
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use download right on your computer.
I have a Mac. I don't know
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if it works on pc or not, but the you lean lottest meter literally
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helps you find that true perceived loudness
for your audio. So it prepares like
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for TV, for live streaming.
And so before I jump on a live
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I check my audio and try to
get it to like negative somewhere between negative
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sixteen and negative twenty three, loves
depends on the platform. I try to
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get negative twenty three. Anyway.
I don't even know what that really means,
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to be honest with you, but
I did what these audio pros told
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me to and be getting some great
result from it. So go check that
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out. If you're having volume control
issues or whatever, get a loudness meter,
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check yourself, check your guest and
in dialing in a little bit more.
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So hopefully, as this show's been
going on, the audios got a
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little bit more balanced. All right, now let's ship over to my next
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segment, which is one of my
favorite segments by the way. And if
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your Creator or you know another creator
and you will nominate someone for this spot,
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feel free to reach out to me. Just go to one sheet,
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one sheet dot prosh Billy Thorpe and
hit connect and semi a message and let
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me know who your favorite creator is. I'll check out their stuff in and
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promote them on the show. But
here we go with the Creator highlight.
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Creator highlights no cooking necessary and the
assembly required. It's got to be fuck
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all right. Today's creator highlight is
brought to you by my friends over at
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one sheet. So go to one
sheet dot pro Billy Thorpe and check out
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my one sheet and then you scroll
the bottom sign up for your own.
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The best part about it is if
you decided to buy a pro version of
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that, then I get an a
Phili commission because I have an Auto Philip
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program built in. But this is
literally a one sheet on like creatin or
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whatever, like whatever muscle billy thing. It's amazing. I have one of
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my friend Ross here has one as
well that we can send you to.
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But go check that out. If
you're a creator on either side of the
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microphone, if you're trying to be
on more shows, that makes it really
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easy for a guest to say yes
when you're pitching yourself or if you have
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a show like me and you're trying
to book a lot of guests, this
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also makes it really nice because you
can send them there and they can apply
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to be on your show. So
today's creator highlight goes to I always want
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to say my friend because I watch
his youtube stuff so much he feels like
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a friend. But but Tom Buck, who is not my friend, is
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acquaintance. I've talked to him one
you know, a fan boyed out one
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time on a clubhouse. Phenomenal Youtuber, live streamer, podcast or him his
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wife are amazing in the Creator space
that we all live and love and it's
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really just teaching a lot of people
about the technology and all those things.
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So go follow Tom Buck on youtube
if you haven't already subscribe to his account,
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and he has a lot of great
videos. So if you're curious about
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different, I mean he covers everything
from software technology all this fun stuff.
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So really great, great guys in
him and his wife, to awesome job
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with their podcast and all that kind
of fun stuff. So anyway, once
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again, if you want to be
a part of Creator highlight or if you
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know another creator that you want to
nominate for Creator highlight, might feel free
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to send me that Info. Now
that I've blasted through that because I've had
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too much coffee, I want to
welcome on my new my new found friend,
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Ross brand to the show and we're
going to dive into all things live
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streaming and live stream predictions and digital
media predictions. Ross, what's going on?
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Man, how are you? Hey, belly, it's great to connect
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with you and it's so good to
be on the show. I love what
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you're doing, going live every day
and doing a podcast and a youtube channel.
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You're you're living up to creating daily, and so it's great to be
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here and thanks for having me on. I know, man, I probably
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should have considered a different name.
That way I wouldn't be like, you
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know, go, you're going a
great daily all right, let's see it.
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You know so. But, man, really appreciate your Ross. You
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know, I know you got a
lot of irons in the fire. You're
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helping all kinds of creators from how
do I start a showed? How do
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I monetize the show? How do
I you know? And now you're doing
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predictions for the last couple of years, which I'm really excited to talk about
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your new book here in a few
minutes. But Man, I get a
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question for you. How in the
world did you get into live stream of
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all the things that you probably could
have done with your life? Yeah,
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why did you choose live streaming?
All right, so I worked in radio
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for about twelve years I worked on
Aaron Radio and then I went into doing
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other things. Thought my broadcasting being
on Mike Days and we're over, was
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never on camera and I stumbled into
a platform called Blab and basically I I
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fell into talk radio heaven with Webcams
and my thought was, okay, people
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are doing some really interesting things here. Somebody's got to cover it and help
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these people get noticed for what they're
doing, help people find out when different
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shows are on. So my idea
was I wasn't going to cross that line
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and go back on Mike or in
this case, on camera. I was
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going to cover what other people were
doing, sort of be like the media
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for live streaming. or at least
that was the idea. I mean I
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starting a company basically around nothing at
that point, but with the idea,
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you know, maybe it could grow
into something. And then I got a
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chance to call into what was called
a Blab at the time. So basically
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four boxes there'd be an open seat, somebody goes Ross. You might know
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something about this. Jump In.
Okay, I jump in. Well,
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that was kind of fun. All
right, maybe I'll be a guest to
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promote the website. Okay, so
I was a guest again. Then I
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got you know, I don't I
don't know if should I do a show.
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You said you weren't going to go
back to doing this again. So
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you know, but the show really
would help promote the website. And so
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with that I had my business justification
and I jumped in. And of course,
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once I hosted the first show,
I was hooked, really totally fell
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in love with broadcasting again, but
this time doing it on my own terms
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online. At the time, I
want doing the subject matter, the style,
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being able to use broadcasting style tools. Obviously my system was, you
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know, kind of kind of basic
in the in the beginning, my audio
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set up and my video set up, but the idea that you could do
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this from home, that you didn't
need to get past the gatekeeper to do
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it too, you know, you
didn't have to get a tape into some
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directors hands at a radio station or, you know, do a TV audition
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or anything. You could just go
live and start doing what you do and
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if it's good and an audience likes
you, now you're sort of in business
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on your own and and so I
loved it and and obviously the show took
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priority. I've continued to highlight what
other people are doing in different ways,
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book by having them on my show. But more so than that, every
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year, starting with that first that
first year, which was late two thousand
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and fifteen, getting ready for two
thousand and sixteen, I asked a bunch
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of live streamers to do predictions of
what they saw coming up for live streaming.
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And as two thousand and fifteen turns
to two thousand and sixteen, the
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big issue was, what does it
mean that facebook live is going to start
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and will that kill Blab? Blab
kind of killed itself and facebook live certainly
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finished the job for other similar platforms
that wanted to be like that. But
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and then, you know, it
went through all these different technology comes and
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goes and stability issues and now we've
really gotten to a point with it where
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you know, you don't really need
much of a tech background. I mean
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I came from broadcasting, a lot
of people come from marketing and social media
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and some people, a small percentage, come from tech and that side of
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things. They know the gear,
they know the systems and and that was
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a huge advantage pre black and even
during Blab and during that time, if
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you wanted to raise the professionalism a
little bit. You needed something like that,
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but now it's wonderful. Anybody can
get on and do this stuff and
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if you're not ready to or you
have something you need to learn, it's
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all out there and it's all in
reach of the the average person. So
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I fell in love with it.
I kept doing shows, I started working
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with brands, I started helping other
people get started and I just love the
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for me to talk radio format from
radio really translated well to live streaming,
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because we did all our radio shows
live. This is live. It's a
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similar mindset. Audiences are coming and
going, you keep the show moving,
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you have different elements of it that
Hook people and hopefully and I's just a
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lot of fun. I don't know
what else to say about out of but
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I've loved it and the predictions obviously
are something that became kind of an institution,
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first for the industry and now more
to a broader to a broader audience.
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Yeah, yeah, well, first
of all, things for sharing that
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back story. I kind of heard
a little bit of decause I watched you
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on Monty Weaver's show maybe a couple
months ago and heard you guys like about
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Blad. Now I never, I
never was like really, I never even
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know what that was until I heard
the term on clubhouse and I was I
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kind of started. I was kind
of like the ten years ago or may
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actually, Gosh, I don't even
want to say, maybe, Gosh,
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maybe even longer than that, maybe
ten fifteen years ago, was helping other
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people create media, create TV,
and I was more the producer role,
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so all the cameras, lights and
you know, nerdy fun gear, like
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I kind of knew all that,
but then to be on camera just made
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me like want to go. You
know, I was like I can't do
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that, like that's too much right. But I couldn't figure out how do
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I use all this stuff I learned
over these last you know, because I
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went from that to owning a tshirt
printing company, and so I was like
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how do I mark it? How
do I mess how do I get my
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message out? But then I'm like
how do I do all this techy stuff
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I learned? And that was it, like you said, like you know,
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when I was doing it was super
hard, super expensive. Luckily someone
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else was paying the bill and I
get to play with all the toys.
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And then fast forward, you know, ten years, it was like Oh,
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I can go live on my phone, like with my are pods,
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like this is crazy, you know
out and so I love that you kind
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of gave us that history and progression, because I think it's easier now than
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ever and it is a really cool
you know, the live stream community is
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a lot of fun. It's really
cool to be a part of that.
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So, yeah, I love,
love that you shared that with this.
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Ross and and missiles. Get into
some predictions, because I think you know
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one. I started doing this daily
live show because I liked radio. I
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wanted to do a radio Internet station
until I learned that how much work it
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was going to take, and then
someone told me like, dude, why
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don't you just do go live and
go live on bullhorn and Youtube and just
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like treat it like a radio show? And it's like, Oh yeah,
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that's pretty good idea. So I
kind of got back into live streaming in
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so when it when I read your
book in You know not that this is
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like a Promo episode. So if
anybody's listening back, I'll know they're going
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to start promo and but it's really
stinking good. I love it. Yeah,
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I just did here. I just
here thought I didn't have a picture
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of the book, like what am
I doing? But I but I purchased
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it as soon as it came out, or maybe maybe not soon, but
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shortly after, and I've been reading
it and at first Ross I thought,
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oh, this is just going to
be like people write in long chapters about
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what their thoughts are for two thousand
and twenty two. But dude it it's
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not. It is it's like talking
about short form contents like these, a
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little short to the point, like
here's my prediction, I love it,
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so I have to even come up
with this concept? Did you see this
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in some other industry and you're like
that's cool, I'm going to do it,
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or come to you in a dream
Er what like? Like I said,
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I there was so much discussion about
what it meant with facebook live coming
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on. Twitter had bought periscope.
There were obviously technology concerns. People had
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different approaches. A lot of people
at that time we're doing mobile phone.
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Would I like to call walk and
talk live stream or one too many live
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stream? There was no real way
to bring on a guest. It tended
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to be very authentic for doing very
personal content, but not really professional.
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If you were going live, let's
say on behalf of Your Business and wanted
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to interview somebody. And then there
were other platforms like blamb that made it
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very easy to do a video podcast, as they're now, you know,
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known, but at that time they
were just called live streams and it made
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it easy, but it didn't make
the quality high right. So you had
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you had a lot of stability issues. Would would your would your broadcast get
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on the on the air? Would
it would it actually be there when people
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showed up? Would would people hear
you? Would they see you? Would
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you have to restart again? And
a lot of issues. And then there
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was, you know, higher bar
things like obes and why are cast and
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things that would allow you total control
to do a professional level broadcast. But
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re wired a high amount of learning
and some proficiency with with using those tools
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in order to pull that off,
not to mention if you were producing by
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yourself, you you had all your
hands working and if you only had to,
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it was a lot to do,
all you had to do to bring
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guests in there. So it was
a it was an interesting time and I
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just thought let's get the people of
different views on this about what kind of
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content they want to see, whether
this is going to ever become anything,
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whether anybody's ever going to make money
from it? Are these platforms really committed
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to it or the going away?
And and I also thought, well,
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what a better way to both promote
a whole bunch of people who I've gotten
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to know and appreciate and get them
to send their audience to my website,
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which is do a round up of
people, and and and put these predictions
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out. Yeah, and I didn't
know what to expect and most people said
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yes, some people didn't, but
most people did and they were well received.
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And so each year sort of like
do I want to do this again
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or not? And each year my
nature is like, okay, it's got
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to be better than last year,
it's got to be bigger than last year,
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it's got to have some new element. And so when we ran out
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of ways to do that, we
made a book out of it and then
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we did a skit book. But
don't the way where the the first book
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came from was Livestream Universe Fifth Anniversary
Party and show. I get. I
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invited everybody who had ever pretty much
that I had an email for, who
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had ever been a guest on any
of my shows, who had ever contributed
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to the predictions. Basically anybody who
was part of, you know, my
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network, my live streaming universe,
if I had been on their show and
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and was in touch. And so
I invited a kind of people and I
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ended up, I think, about
eighty something people indicated they wanted to come
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on wow, and I think we
ended up getting maybe sixty ISS on during
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the time and you know, some
people had to jump off and, you
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know, go somewhere else. So
they had to cancel last minute or whatever
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because of work. It was a
Friday afternoon. We went live for like
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five hours wow, and my thinking
wasn't that I'm going to do a book.
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My Thinking was, I've got all
these people here. How cool would
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it be to not have to chase
them down for predictions after they come on
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and say happy fifth anniversary or whatever. I go hey for the sixth annual
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livestream universe predictions. Do you have
a prediction for two thousand and twenty one
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right? And what happened was when
people are doing it in a conversation rather
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than doing it in written form,
you end up with a lot more content.
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Yeah, and then on top of
it there's the conversation that takes place
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before the prediction and after the prediction, which had a lot of, you
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know, stuff in it that that
related to the history of live streaming and
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digital and when we met at events
and things, which I thought, at
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least for industry people, would be
of some interest. And then for people
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who were new to this they'd have
an idea that this was sort of a
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shared experience and there was a community
element to it and a history behind it.
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So, not to be too promotional, but so vook volume one came
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out and volume one was about almost
a hundred pages more than the than the
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second book, because I transcribe the
audio of all of those predictions and decided
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to include not only the heart of
the prediction but the back and forth with
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that person, so some of the
context of how I got to know that
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person or how I would introduce them
to the audience in the show and then
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maybe after their prediction I asked them
a follow up or two, and so
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I included all that and then I
that was about sixty sixty plus, maybe
294
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sixty seventy something, I don't know. By the time I was done with
295
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those people and a few people who
couldn't make it but came on another show
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that I was doing at some point
in around there, and I asked them
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for a prediction while I had them
captive there and transcribe that, and then
298
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I said, well, you know, we need some new some more new
299
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content for the book. That's never
been out anywhere right, that's never been
300
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on a show, that's never been
in a blog post, and so I
301
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reached out to about twenty, five
to thirty more people who didn't act the
302
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first time around, or maybe I'd
more recently gotten to know them, and
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said Hey, do you want to
do an exclusive chapter for the book,
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and that's how I got it to
a hundred. Now for the predictions,
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for one of them I think I
had a hundred and sixty something, because
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nuts for one year. But so
this was a hundred, a hundred people.
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So the second book, while we're
calling it a hundred predictions again,
308
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and the chapters tend to be shorter, not all of them, but they
309
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tend to be shorter because the material
is not me and conversation with the folks,
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it is really the prediction that they
submitted and and that could be,
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00:21:59.920 --> 00:22:04.200
you know, a few paragraphs,
maybe a little longer, mini blog posts.
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00:22:04.279 --> 00:22:08.839
Some people do others share and idea
or a thought. And what I
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did was, after I got those
one hundred, I then added asked thirty
314
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more people to participate again, either
people who, you know, decide not
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to do it or from didn't get
the message the first time around. They're
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just people who, I go out, really be cool to take a shot
317
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at getting them and in here.
And and so they're in addition to the
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hundred or predictions, what this book
has as its sort of value, add
319
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to the predictions, is thirty what
I calling ideas and strategies, which I
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asked people. You know, what
advice would you give to somebody who's creating
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content in two thousand and twenty two
and beyond? And so people who are
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successfully monetizing live streaming, successfully growing
an audience? And, by the way,
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it's not just live streaming. I
didn't just throw the digital media in
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there for the heck of it.
When I ask people for a prediction,
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I say could be about live streaming, podcasting, youtube, vertical video,
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course, creation, online entrepreneurship.
I mean, I pretty much leave it
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wide open as long as it's in
the fear, in the sphere of,
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you know, digital media and online
business. And so you have those thirty
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sort of strategy pieces, although there's
strategy in the predictions and within the strategy
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pieces, some people not. Needless
to say, I have to kind of
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predict what's coming up to tell you
why they're doing the strategy that they're doing.
332
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And then there's a an extensive set
of resources at the end and I
333
00:23:44.480 --> 00:23:48.799
wrote a little epilog about the challenges
of publishing a first book as well.
334
00:23:48.839 --> 00:23:57.440
So dall L Roberts, WHO's an
author himself and real expert on Selfpob publishing.
335
00:23:57.480 --> 00:24:02.960
He wrote the foreword to this Book
Book and I wrote an introduction and
336
00:24:02.960 --> 00:24:06.960
which I kind of give the big
picture state of the union kind of thing
337
00:24:07.839 --> 00:24:11.359
as quickly as I can, not
not not at the same length that I
338
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did last year, but instead I
drop in some tips for live streaming in
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two thousand and twenty two and that
and then we get right into the into
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the prediction. So that's that's the
book. That's kind of how it came
341
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together. But the heart of it
is there's challenges that that live streamers content
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creators are facing in two thousand and
twenty two that I think make this in
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some ways a harder time but also
a time with more opportunity, but it's
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it's in a sort of a strange
place right now with with content creation,
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and you know you are. You
are right there on the front lines of
346
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it, and probably I'm not telling
you anything you don't already know that this
347
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is this kind of a make or
break a time for a lot of people
348
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who have been long time small creators, Solo creators, small business owners relying
349
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on on putting out content online.
Like, is it's going to become something?
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Am I going to have an opportunity
to make money at it so I
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can keep doing it? Yeah,
is it going to be an asset to
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my business or am I getting squeezed
out a little bit right now? And
353
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I think one thing that you said
in the book, you know, when
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you're writing your the introduction here.
I'm just going to find it, sure,
355
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real quick, the kind of the
big pick. Where's it at?
356
00:25:33.160 --> 00:25:36.039
Come on, of course, when
I get to find something, I can.
357
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If I'm scrolling around on my phone, I'm not just steering into oblivion
358
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here, age five. Oh Yeah, here we go, here we go.
359
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So so you know, and you
talk about like being like okay,
360
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so once you give you kind of
get a few tips, which is what
361
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I first of all, I love
about the book. I'm reading on my
362
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phone, so as somebody to give
you a little feedback on it as being
363
00:25:56.200 --> 00:26:00.680
a mobile reader on my kindle APP
here. I love the flow of it,
364
00:26:00.720 --> 00:26:03.319
man. I love that it's concise, it's to the point. I'm
365
00:26:03.359 --> 00:26:06.440
not a big reader, I don't
read a lot and so when I do
366
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I just I want to get the
information, and so I appreciate the approach
367
00:26:11.119 --> 00:26:14.079
that you took with this volume two
of like hey, let's get to the
368
00:26:14.079 --> 00:26:17.640
prediction. Put it in there.
But one thing that you know you mentioned
369
00:26:17.720 --> 00:26:22.960
in here is you mentioned several,
several tips, but tip number three that
370
00:26:22.960 --> 00:26:26.440
you kind of left here was look
at alternative ways to monetize and don't depend
371
00:26:26.480 --> 00:26:30.680
on the volume of viewers on a
public platform. And I love this because
372
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I was able to monetize super quickly
with a fishing show based on the value
373
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of the audience, not on the
size of the audience. And you know,
374
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I think, like you said,
a lot of people are creators.
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Maybe they've been doing it for a
while, maybe this get started, but
376
00:26:45.039 --> 00:26:48.519
they're scratching their head going is this
worth it? Like is this? Is
377
00:26:48.559 --> 00:26:51.319
this worth it? But a part
of it is what you said here.
378
00:26:51.319 --> 00:26:52.960
I mean I read that and I
was like, Dude, a hundred percent,
379
00:26:53.039 --> 00:26:57.079
because I came into the industry and
people are like you need a million
380
00:26:57.119 --> 00:27:00.759
people listen to your show. I'm
like no, e were gonna Happen,
381
00:27:00.839 --> 00:27:03.119
Mike, I just know my inages. Like is not going to happen,
382
00:27:03.160 --> 00:27:07.799
like I'm too niche, I'm too
you know precise where we're targeting in.
383
00:27:07.200 --> 00:27:11.279
I think this is a huge thing
for people that are watching this, or
384
00:27:11.359 --> 00:27:12.839
or even hopefully they to read this
and get what I got. was like,
385
00:27:12.920 --> 00:27:17.400
yeah, you're right, man,
I need to take the blinders off,
386
00:27:17.519 --> 00:27:21.319
don't always just follow the rules I've
been given and go out this singing
387
00:27:21.359 --> 00:27:23.440
a different manner so I can monetize
it and I can make it a part
388
00:27:23.480 --> 00:27:26.000
of my life. But but the
book is full of stuff like that.
389
00:27:26.039 --> 00:27:30.079
I mean, you know, from
different people, and I think a couple
390
00:27:30.160 --> 00:27:33.440
things about this. I love Ross
and I'm only like twenty eight percent,
391
00:27:33.519 --> 00:27:34.839
and so maybe when I get a
hundred percent, you know I have a
392
00:27:34.839 --> 00:27:38.839
lot more thoughts. But but you
know, a couple things. One,
393
00:27:38.880 --> 00:27:42.559
I'm I'm meeting new creators through your
book, just like you said, like
394
00:27:42.599 --> 00:27:45.359
you want to promote them. I
met so many new creators already. I'm
395
00:27:45.359 --> 00:27:48.319
writing nailed names, I'm looking them
up on the Internet, I'm you know,
396
00:27:48.359 --> 00:27:52.480
clicking links, and then I'm also, you know, seeing people I
397
00:27:52.519 --> 00:27:56.599
already know, so I feel like
I'm supporting them. Mike Kirk nugent is
398
00:27:56.599 --> 00:27:59.599
one of the people I've read.
Dave Jackson read a little blurred that he
399
00:27:59.640 --> 00:28:03.680
put in here as well, which
is pretty fun. And then, you
400
00:28:03.680 --> 00:28:07.160
know, being inspired. Let's see
Jody Krangle, love her, and then
401
00:28:07.319 --> 00:28:11.279
Jenny Q, Jennifer Quinn, says
this one thing I wanted to read out
402
00:28:11.319 --> 00:28:15.799
of here. That sure that I
love, if you don't mind, and
403
00:28:15.880 --> 00:28:19.720
Stalk about digital marketing is about creating
and says, in this creator economy,
404
00:28:19.720 --> 00:28:23.839
how to decide how you're going to
show up and what you're going to create
405
00:28:23.839 --> 00:28:29.599
and master it. It says identify
Your Niche, research your client or your
406
00:28:29.640 --> 00:28:33.440
idea a client, where they're hanging
out at, know that and then go
407
00:28:33.519 --> 00:28:37.920
all in creating for that platform.
You cannot do all you cannot be all
408
00:28:37.960 --> 00:28:40.799
things to all people, and that's
okay. It's time to dial in who
409
00:28:40.839 --> 00:28:44.039
you are and how you want to
show up. Or you know who this
410
00:28:44.119 --> 00:28:47.480
is for and how you want to
show up, and so I love that
411
00:28:47.559 --> 00:28:49.880
this book is not just hey,
this is why I think's going to happen,
412
00:28:49.920 --> 00:28:55.720
but it's actionable steps. It is
predictions, but it's also inspiration.
413
00:28:55.720 --> 00:28:57.839
Man, I've been reading these pages
and I'm learning so much, and you
414
00:28:57.880 --> 00:29:02.960
know so I am in from the
Creator perspective, but then also from the
415
00:29:03.000 --> 00:29:07.119
business perspective. There's so many business
owners probably going to listen to this podcast
416
00:29:07.240 --> 00:29:11.759
that like, man, if you're
not doing these things, if you're not
417
00:29:11.880 --> 00:29:14.920
live streaming, if you're not showing
up on video, if you're not showing
418
00:29:15.000 --> 00:29:18.200
up in a podcast or you know, all these things that you're teaching people
419
00:29:18.240 --> 00:29:22.240
how to do through this book and
through the contributors, I think there's a
420
00:29:22.279 --> 00:29:25.960
huge miss on there. So,
man, after doing all these predictions,
421
00:29:26.039 --> 00:29:30.480
after meeting all these live streamers and
you've interviewed thousands of people, what is
422
00:29:30.480 --> 00:29:33.119
like? Who's like doing one of
the most interesting live shows that you can
423
00:29:33.160 --> 00:29:37.160
think or what's one of the most
interesting live shows you've seen? Not that
424
00:29:37.200 --> 00:29:42.279
they're still doing it, but that
you've seen. Wow, there's so many
425
00:29:42.279 --> 00:29:48.319
really good ones that that I've I've
watched and that I do watch. I
426
00:29:48.359 --> 00:29:53.920
love. You mentioned Dave Jackson.
I love what he and Jim Collinson do
427
00:29:55.039 --> 00:30:03.160
on Saturday mornings with asked the podcast
coach. It's it's still in many ways,
428
00:30:03.160 --> 00:30:07.000
although visually and the technology that they
use and how they distributed and where
429
00:30:07.039 --> 00:30:12.359
it goes may be different, it's
still, at its core, two guys
430
00:30:12.400 --> 00:30:19.599
doing a podcast radio style show,
talking about what interests them, what came
431
00:30:19.680 --> 00:30:23.359
up that week, what's going on
in the industry and, more than that,
432
00:30:23.440 --> 00:30:26.880
taking the questions. What are people
talking about? And and you have
433
00:30:26.920 --> 00:30:30.680
an opportunity to go on and ask
them questions. And they're just great guys.
434
00:30:30.680 --> 00:30:36.319
They're great ambassadors for podcasting. They've
got great voices, they've got a
435
00:30:36.799 --> 00:30:41.839
talent, tons of talent, they
tell great conversations. I mean just everything,
436
00:30:41.880 --> 00:30:45.279
like you know, I I look
at Dave Jackson, I just go
437
00:30:45.400 --> 00:30:52.680
that that maybe the most talented person
that I know and podcasting and just he's
438
00:30:52.759 --> 00:30:56.000
so good. I have often said
I think he could be a like a
439
00:30:56.240 --> 00:31:03.680
national network quality broadcaster of some sort. He's just that good, everything from
440
00:31:03.799 --> 00:31:08.880
voice to storytelling to how he engages
the how he presents a topic. And
441
00:31:08.960 --> 00:31:17.119
Jim's a tremendous talent who really pioneered
podcasting and live streaming in in the enterprise,
442
00:31:18.039 --> 00:31:22.319
and so I love their show just
because I love the consistency. It's
443
00:31:22.359 --> 00:31:26.960
every Saturday. You know what you're
getting. A community shows up around it
444
00:31:26.039 --> 00:31:30.640
every week at and so I'm a
big fan of their show. I'm also
445
00:31:30.720 --> 00:31:34.759
a huge fan of Jenny Q,
who you mentioned. She was actually the
446
00:31:34.880 --> 00:31:41.279
very first person that I ever invited
on my show, like very first show.
447
00:31:41.400 --> 00:31:45.359
She is the person that I chose
and at the time she was doing
448
00:31:45.359 --> 00:31:49.559
a show called the daily q show. She later changed it to the Jenny
449
00:31:49.640 --> 00:31:52.880
q show, but at that time
it was called the daily q show and
450
00:31:52.920 --> 00:32:00.519
she was going live five days a
week and and doing interviews with interesting people,
451
00:32:00.720 --> 00:32:06.519
Authors and people in the marketing field
and and a variety of different from
452
00:32:06.519 --> 00:32:09.680
a variety of different backgrounds. But
I just love the way she asked questions,
453
00:32:09.759 --> 00:32:15.039
the way she engaged her audience.
She was like a pro it's something
454
00:32:15.039 --> 00:32:20.519
that most people were still kind of
learning. They you know, she was
455
00:32:20.559 --> 00:32:24.200
like somebody who seemed like they had
been doing this professionally somewhere else and of
456
00:32:24.200 --> 00:32:29.000
course I don't think she had ever
done it before, but she just came
457
00:32:29.079 --> 00:32:34.359
across that way and and she's got
a world of talent. Now she's podcasting
458
00:32:34.400 --> 00:32:37.880
a chill like, oh, that's
good podcasting really, but I think her
459
00:32:37.880 --> 00:32:44.039
show really made an impact on on
Blab. That was definitely one of the
460
00:32:44.039 --> 00:32:52.480
most well done, professional, consistent, respectful to the audience, just sense
461
00:32:52.519 --> 00:32:59.599
a community, had all the right
elements for for what what she was doing.
462
00:33:00.079 --> 00:33:04.400
Um, you know, Mitch Jackson's
been somebody who's always been kind of
463
00:33:04.440 --> 00:33:07.039
on the front lines of what's going
on. He's been in every prediction,
464
00:33:07.200 --> 00:33:12.640
like Jenny Q, since since the
beginning. O telling three people. Jenny
465
00:33:12.720 --> 00:33:17.440
Q, Mitch Jackson, who brought
live streaming into the legal profession when there
466
00:33:17.480 --> 00:33:23.440
were like no lawyers ever thought about
doing something like this, and then Jenny
467
00:33:23.480 --> 00:33:29.720
Mustapha Jewelock, who goes by coach
Jenny. I actually knew her prior to
468
00:33:29.759 --> 00:33:36.440
getting into live streaming and I we
reconnected through Blab and she's been in it
469
00:33:36.480 --> 00:33:42.119
every year and she really built her
business as a coach, not by trying
470
00:33:42.160 --> 00:33:49.160
to become a broadcaster but by building
community and putting people in the quote unquote
471
00:33:49.200 --> 00:33:53.400
hot seat on private more private style, you know, not trying to blast
472
00:33:53.440 --> 00:33:57.720
out to the world. But let
me show you how I can help you.
473
00:33:57.839 --> 00:34:01.680
Let me show you how I can
coach and she actually used Blab and
474
00:34:01.680 --> 00:34:07.119
other live stream platforms the writer book. So those are kind of that's kind
475
00:34:07.159 --> 00:34:10.320
of my foundation, is like what
those three were doing, and there's a
476
00:34:10.320 --> 00:34:15.880
lot of other people in the beginning. Brian Fanzo's somebody. He's not in
477
00:34:15.920 --> 00:34:20.840
these two books that he was part
of the predictions for a while and he's
478
00:34:20.880 --> 00:34:23.719
the one who, you know,
a poster, a tweet or something of
479
00:34:23.719 --> 00:34:28.400
his is what led me to step
into Blab, which I had no clue
480
00:34:28.400 --> 00:34:30.280
what I was getting into. I
thought it was like some super chat or
481
00:34:30.320 --> 00:34:36.519
something like that, you know,
so some big twitter chat on steroids or
482
00:34:36.559 --> 00:34:38.639
something. I didn't know why he
was going to this black platform to talk
483
00:34:38.639 --> 00:34:44.920
about it, but he was out
there everywhere on periscope, on on Blab
484
00:34:45.039 --> 00:34:49.519
and pushing live streaming and evangelizing it, and so I give them a lot
485
00:34:49.559 --> 00:34:55.159
of credit for helping put live streaming
on the map among independent creators and marketers
486
00:34:55.159 --> 00:34:58.639
and tech people. Yeah, man, that's all you know. I love
487
00:34:58.719 --> 00:35:00.519
it. I love that you talk
so much about community makes I think that's
488
00:35:00.519 --> 00:35:04.039
what you know your book is about. It's a lot of people in the
489
00:35:04.039 --> 00:35:07.719
community. But you know, I
was listening to that, to the show
490
00:35:07.760 --> 00:35:10.239
where you were with Monte ever and
he was in Monty was saying, Hey,
491
00:35:10.440 --> 00:35:14.480
you know, I heard about Amazon
live through you Ross and then I
492
00:35:14.559 --> 00:35:16.559
learned about Amazon live through him and
Chris Giles, and so I'm like,
493
00:35:16.559 --> 00:35:20.880
Oh wow, wait, this is
like you know. So it's cool that
494
00:35:21.119 --> 00:35:24.320
you know this is more than just
something we do, but but it's this
495
00:35:24.360 --> 00:35:28.280
community that we're all a part of, that we're all building. And you
496
00:35:28.280 --> 00:35:30.679
know, I've followed you around for
a while and learn about what you're doing
497
00:35:30.679 --> 00:35:34.440
and then you're like yeah, like
you're showing them a cos I didn't you
498
00:35:34.480 --> 00:35:37.760
know you knew who I was or
whatever. The you know, Brett and
499
00:35:37.800 --> 00:35:39.880
I are connected and you and brant
are connected, and so it's just this
500
00:35:39.920 --> 00:35:45.599
whole growing ecosystem. So, man, I love that you brought that up.
501
00:35:45.719 --> 00:35:47.880
So now, out of all of
these predictions for this year, for
502
00:35:47.920 --> 00:35:52.119
this book, for volume two,
I know you that you are a student
503
00:35:52.199 --> 00:35:55.639
of the live streaming world and you're
probably leading the pack in a lot of
504
00:35:55.679 --> 00:36:00.599
ways, but was there any prediction
that you're like holy now, I didn't
505
00:36:00.639 --> 00:36:01.960
know that or I didn't see that
coming. That kind of caught you off
506
00:36:02.000 --> 00:36:07.280
guard. I mean, I'm just
looking at the glancing down at the book
507
00:36:07.400 --> 00:36:12.199
now, because there are so many
that are really powerful and really get to
508
00:36:12.239 --> 00:36:15.760
the heart of it that I'm not
even sure I could, off the top
509
00:36:15.800 --> 00:36:20.079
of my head, pick out one. Yeah, there's so many. There's
510
00:36:20.119 --> 00:36:25.519
so many good ones. I'd say
that, like you could narrow it down
511
00:36:25.559 --> 00:36:29.679
to some themes. I think,
okay, that if you look at some
512
00:36:29.719 --> 00:36:34.719
of the themes that run through a
lot of the most interesting predictions, a
513
00:36:34.760 --> 00:36:40.119
lot of the best creators. One
is you've got to know who your audience
514
00:36:40.320 --> 00:36:45.360
is and you've got to really focus
on what they want. If you if
515
00:36:45.400 --> 00:36:51.199
you're doing this as a business,
you've got to be focusing on the audience
516
00:36:51.280 --> 00:36:55.639
and how they change and how what
they want can change and how you have
517
00:36:55.679 --> 00:37:00.920
a niche and you need to feed
people in that niche. Other people have
518
00:37:00.920 --> 00:37:04.639
said it, like, I think, what Jenny q said that you wrote,
519
00:37:04.760 --> 00:37:09.320
but I'm big on saying now you
the differentiator is getting good at this,
520
00:37:09.920 --> 00:37:14.360
like, yes, this is business, yes, it's marketing, yes,
521
00:37:14.400 --> 00:37:20.760
it's building an audience. It's also
still a kind of broadcasting and if
522
00:37:20.800 --> 00:37:23.400
you're not fun to listen to,
if you're not engaging, if you don't
523
00:37:23.440 --> 00:37:28.719
make people think or laugh or learn
something, if you don't keep it moving,
524
00:37:28.760 --> 00:37:31.920
if you don't make it a pleasurable
experience, if you're not able to
525
00:37:32.119 --> 00:37:37.440
do your calls to action in a
way that enticson audience not sort of turn
526
00:37:37.559 --> 00:37:45.559
them off, there's just too much
competition out there and the platforms aren't helping
527
00:37:45.679 --> 00:37:50.639
us at all right now. These
platforms, facebook and you know. You
528
00:37:50.639 --> 00:37:52.840
know the platforms. I'm not going
to name them and get Ding done.
529
00:37:52.840 --> 00:37:59.440
All of them. They made their
they became the most powerful companies in the
530
00:37:59.480 --> 00:38:02.159
history of the world off the backs
of the independent creator, who, they
531
00:38:02.199 --> 00:38:06.920
said, put your content on here, it's free, put your content on
532
00:38:06.960 --> 00:38:09.519
here, build your business on here, start a group, start a channel,
533
00:38:09.559 --> 00:38:14.920
start a community. Will Give you
even some tools to monetize. And
534
00:38:14.960 --> 00:38:20.519
then all the sudden they'll be a
pandemic that comes along. You'll be desperate
535
00:38:20.559 --> 00:38:25.440
to reach people and and and you're
only outlet will be online. And we're
536
00:38:25.480 --> 00:38:28.960
going to do is we're going to
throttle you, we're going to cut you,
537
00:38:29.159 --> 00:38:31.400
cut you down, we're not going
to share your stuff with nearly as
538
00:38:31.400 --> 00:38:36.599
many people anymore. We're going to
limit organic reach and we're going to go
539
00:38:36.639 --> 00:38:43.599
all in with big media, big
companies and celebrities and the heck with the
540
00:38:43.599 --> 00:38:47.000
people who made us, you know, wealthier than anybody ever walk the face
541
00:38:47.039 --> 00:38:51.039
of the Earth. Yeah, okay, I read Dave get. I'm going
542
00:38:51.039 --> 00:38:52.519
out there a little bit on this, but it's good. That's how I
543
00:38:52.679 --> 00:38:55.760
feel. Yeah, that is how
I feel about where things are at.
544
00:38:57.000 --> 00:39:00.159
Yeah, so what does that mean? It means you got to provide something
545
00:39:00.199 --> 00:39:05.519
really good and then you've got to
get your audience to heck off of social
546
00:39:05.559 --> 00:39:10.599
media to somewhere else you've got to
have. Could be an event platform,
547
00:39:10.719 --> 00:39:16.280
it could be an in person meet
up, it could be just a matter
548
00:39:16.360 --> 00:39:24.960
of going to your website. You
have to have some other place where your
549
00:39:25.000 --> 00:39:31.039
core fans, your core people who
consume your content and want access to you,
550
00:39:31.199 --> 00:39:37.920
go and they pay and then they
can get you know everything, they
551
00:39:37.920 --> 00:39:42.519
can ask you quite like you putting
this material out for free. Maybe you're
552
00:39:42.559 --> 00:39:47.000
monetizing it with some sponsorships. All
good right, but now you have to
553
00:39:47.000 --> 00:39:57.039
give your audience a chance to also
contribute something for access, for exclusive content.
554
00:39:57.079 --> 00:40:00.960
What can you do beyond what you're
putting on social and you probably shouldn't
555
00:40:01.000 --> 00:40:07.199
be sharing everything only on social if
they're not sharing it to everybody. Back
556
00:40:07.239 --> 00:40:10.000
in the days when, you know, you'd go live on Linkedin and every
557
00:40:10.039 --> 00:40:15.920
single person in your network got pinged
and could show up and you get have
558
00:40:15.920 --> 00:40:20.519
thousands of people watching, if that
still exists for you, or you have
559
00:40:20.599 --> 00:40:25.079
a facebook page with a hundred thousand
to a million followers. So even if
560
00:40:25.119 --> 00:40:30.639
three percent get notified and and a
half of a percent showed up, show
561
00:40:30.719 --> 00:40:35.559
up, you're having a community event. That's fine. But if you're a
562
00:40:35.679 --> 00:40:39.599
smaller creator and independent creator, and
even the the the bigger ones are getting
563
00:40:39.599 --> 00:40:44.599
throttled, you've got to find other
ways to monetize and, like I say,
564
00:40:44.639 --> 00:40:49.920
access is big, but so is
exclusive content, so is courses,
565
00:40:50.159 --> 00:40:54.880
memberships. So now you're not focusing
on, oh, I had a thousand
566
00:40:54.880 --> 00:40:59.920
people view, or a hundred thousand
people view, or or oh I only
567
00:40:59.920 --> 00:41:04.199
got fifty people. It's more how
many people took the next step to get
568
00:41:04.280 --> 00:41:07.840
in touch with me. Did they
join my email list? Did they,
569
00:41:07.000 --> 00:41:15.119
you know, download a PREPDF?
Did they sign up for a low cost
570
00:41:15.280 --> 00:41:20.559
item that I have or, you
know, how are you using business metrics,
571
00:41:20.679 --> 00:41:24.559
not social metrics, to evaluate the
success? So a show with the
572
00:41:24.719 --> 00:41:31.280
thousand viewers but nobody follows up is
far less valuable than a show of ten
573
00:41:31.400 --> 00:41:38.280
viewers but three set up calls in
order to explore hiring you as a consultant.
574
00:41:38.440 --> 00:41:43.280
Right, yeah, so you have
to start thinking I'm not going to
575
00:41:43.280 --> 00:41:47.039
reach everybody, I'm probably not going
to become Internet famous. I'm not saying
576
00:41:47.159 --> 00:41:52.119
rule it out, but I'm saying
don't base your strategy on going viral,
577
00:41:52.239 --> 00:41:55.880
because it doesn't happen very often and
if it had does happen, you're not
578
00:41:55.880 --> 00:42:00.760
going to be ready to capitalize on
it anyway. But base your strategy on
579
00:42:00.760 --> 00:42:04.760
what can move the needle for your
business. And that's different in two thousand
580
00:42:04.760 --> 00:42:07.440
and twenty two than it was even
a couple years ago, even prepandemic.
581
00:42:07.599 --> 00:42:10.800
Yeah, you know. And and
the other reason why I say you know,
582
00:42:10.880 --> 00:42:14.360
get good at this, get good
at being a host, get good
583
00:42:14.360 --> 00:42:20.719
at delivering quality, quality content.
And I think the reason that's so important
584
00:42:20.840 --> 00:42:25.519
is the the mystery is no longer
here. Right, be pre pandemic,
585
00:42:27.079 --> 00:42:30.000
there be a lot of people watching. We go, how does that billy
586
00:42:30.039 --> 00:42:34.840
get Ross on and they're having this
conversation and their videos there. Well after
587
00:42:34.880 --> 00:42:39.159
the pandemic when everybody was doing business
on zoom, there's no more mystery in
588
00:42:39.199 --> 00:42:42.920
this like wow, it's cool,
he's doing that. I wonder how he's
589
00:42:42.960 --> 00:42:45.719
doing that. Let me just watch, because WHO's ever seen my friend look
590
00:42:45.800 --> 00:42:51.079
like he's on TV? Right,
that mystery is gone. Right now that
591
00:42:51.119 --> 00:42:55.000
the average person has a microphone in
a Webcam and spends half their day,
592
00:42:55.039 --> 00:43:00.719
you know, in in virtual meetings
on on these platforms. Now, what
593
00:43:00.840 --> 00:43:06.840
can you do to entertain them and
engage them in a way that doesn't seem
594
00:43:06.880 --> 00:43:12.320
like going to another business meeting when
you when you go live or upload a
595
00:43:12.400 --> 00:43:17.360
premiere on Youtube or whatever? So
it's the game's gotten hot harder. But
596
00:43:17.760 --> 00:43:22.800
the good news is if you've been
building an audience and you have people who
597
00:43:22.840 --> 00:43:27.119
are interested in what you do and
you're good at it, I think audiences
598
00:43:27.159 --> 00:43:34.159
are more accepting than ever of of
you selling something and being okay with paying
599
00:43:34.239 --> 00:43:37.159
for something of quality. Yeah,
it to be able to save time and
600
00:43:37.239 --> 00:43:42.960
cut through the noise and get to
something that they want to consume and to
601
00:43:43.000 --> 00:43:49.440
be able to talk to the Creator
who's got something that they want to learn
602
00:43:49.440 --> 00:43:52.199
from or they want to engage with
or be part of a community. I
603
00:43:52.199 --> 00:43:57.440
think people are more willing than ever
to pay for that because they're buying time.
604
00:43:57.599 --> 00:44:00.960
They're cutting through all the steps of
Oh, I hope I'll find the
605
00:44:01.000 --> 00:44:05.719
live stream and I can ask somebody, or I'll I'll find a youtube video,
606
00:44:05.800 --> 00:44:07.679
like let me go to the person
that I trust and pay them a
607
00:44:07.679 --> 00:44:12.840
certain amount every week or every month, but now I've got access to ask
608
00:44:12.880 --> 00:44:16.039
them questions. I've got the best
content, my favorite show. I'll have
609
00:44:16.079 --> 00:44:21.639
that every week or whatever, and
so there's an opportunity there. But the
610
00:44:22.079 --> 00:44:25.199
it can't be just living on,
you know, facebook live and it's yeah,
611
00:44:25.320 --> 00:44:30.960
I'm musing facebook as a substitute because
they're probably the one who pulls the
612
00:44:30.000 --> 00:44:37.199
carpet out the most from under creators
at times. But nobody's innocent that this
613
00:44:37.360 --> 00:44:39.159
in the night's game. Yeah,
right, so, so, so,
614
00:44:39.320 --> 00:44:42.239
Russ. I love that, first
of all, and I in you know,
615
00:44:42.239 --> 00:44:44.599
we're kind of coming up to,
you know, toward the end of
616
00:44:44.639 --> 00:44:47.199
the show here. But what they
had doing, I ask you, and
617
00:44:47.239 --> 00:44:51.599
I think it. I think this
industry even of, like you said,
618
00:44:51.639 --> 00:44:53.480
over the last three or four years
that I've been in it, that I've
619
00:44:53.519 --> 00:44:58.880
been watching it. It's way easier. The the the price of entry,
620
00:44:58.920 --> 00:45:01.480
the point of entry is way smaller, way slimmer to get into in,
621
00:45:01.679 --> 00:45:06.119
like you said, the mysteries out
of it and you want and it's similar
622
00:45:06.159 --> 00:45:07.320
to like the music world. You
know, I remember, like you couldn't
623
00:45:07.320 --> 00:45:10.480
you know? You'd go spend twenty
grand to record in the studio somewhere a
624
00:45:10.480 --> 00:45:14.519
couple tracks, but then all of
a sudden is like pro tools for your
625
00:45:14.519 --> 00:45:19.639
computer and interfaces and now everyone can
create. But it did come down to
626
00:45:19.719 --> 00:45:22.800
like who's the best, like who
creates the best gets most attention. So
627
00:45:23.280 --> 00:45:27.800
when we're doing this, it's live
streamers. Is cond obvious say content creators
628
00:45:27.800 --> 00:45:32.719
in general. What are some ways
that you think that Billy Thorpe creating daily
629
00:45:32.800 --> 00:45:37.079
can get better at being a host? Like, is there a school of
630
00:45:37.119 --> 00:45:40.039
hosting I go to? Is there? Just do it every just be dumb
631
00:45:40.119 --> 00:45:43.880
and start a daily show and try
to keep up. Like how do we
632
00:45:43.920 --> 00:45:47.400
get better at our skills in our
crafts? Well, you'll certainly get better
633
00:45:47.480 --> 00:45:52.360
from doing it every day. I
mean there's no question you're pretty good,
634
00:45:52.400 --> 00:45:55.840
but you're going to you're going to
get better through repetition. I mean that's
635
00:45:55.920 --> 00:46:00.639
just it's just natural. If you
have some talent for it, that talent
636
00:46:00.679 --> 00:46:05.400
will get refined and you'll get better
at it and you'll learn other ways of
637
00:46:05.440 --> 00:46:07.599
doing things and you'll say, okay, I could do this a or I
638
00:46:07.599 --> 00:46:12.119
could do this be but a is
better. Let's go with that all the
639
00:46:12.119 --> 00:46:16.280
time instead of shifting back and forth. You'll get more comfortable and how you
640
00:46:16.360 --> 00:46:22.199
ask for things, how you transition
the show, how you promote what's coming
641
00:46:22.280 --> 00:46:25.960
up, how you recap at the
end. I think it's important to make
642
00:46:27.000 --> 00:46:29.599
the most of it, and you
know this. I don't. You're like
643
00:46:29.639 --> 00:46:31.400
the last sports and I have to
tell this, but it's important to make
644
00:46:31.400 --> 00:46:35.800
the most of every piece of content. So if you go live once a
645
00:46:35.840 --> 00:46:42.280
week or once a month, the
audience that watches you live or watches the
646
00:46:42.320 --> 00:46:47.840
full replay is a tiny percentage of
the people who could potentially learn about you,
647
00:46:49.039 --> 00:46:52.119
who you are, what you do, and if they don't come to
648
00:46:52.159 --> 00:46:58.360
watch your shows, still may become
fans of you or your business. You
649
00:46:58.400 --> 00:47:01.239
know, may may purchase from you, may recommend you to other people,
650
00:47:01.280 --> 00:47:07.679
and that's by taking your best stuff
or stuff that represents what you do and
651
00:47:07.719 --> 00:47:10.519
getting it everywhere. I call it
the portfolio method. Right, you have
652
00:47:10.559 --> 00:47:16.079
a youtube channel, you go live
on wherever you go live, take take
653
00:47:16.159 --> 00:47:22.800
a three to five minute clip of
solving one problem or answering one question that
654
00:47:22.840 --> 00:47:27.599
people want the answer to. Make
a video out of that. Take a
655
00:47:28.000 --> 00:47:32.360
thirty second to one minute clip and
put it on instagram. Maybe put a
656
00:47:32.400 --> 00:47:36.480
wrapper around it, you know,
some text above and below to make a
657
00:47:36.519 --> 00:47:40.760
square out of it. Put that
on Instagram, take a screenshot, share
658
00:47:40.760 --> 00:47:45.119
it on twitter, you know,
write a blog post about it, put
659
00:47:45.159 --> 00:47:50.719
some links in. You know,
there's so many different ways to get it
660
00:47:50.760 --> 00:47:55.239
out there and what you're going to
find is in the scroll on Instagram and
661
00:47:55.239 --> 00:48:00.199
and through people you're connected to on
facebook, friends and family. They're interested
662
00:48:00.239 --> 00:48:05.119
in what you're doing. They may
never come over and watch a show,
663
00:48:05.159 --> 00:48:08.440
but now all these folks know what
you're doing. They know you come to
664
00:48:08.519 --> 00:48:13.400
mind when they think of a content
creator or a live streamer, and if
665
00:48:13.400 --> 00:48:17.679
you're talking about business opportunities or ways
that you help people, people will pass
666
00:48:17.760 --> 00:48:22.559
that word on or just it'll make
an impression and when they need the product
667
00:48:22.639 --> 00:48:25.920
or service you provide, they're going
to come over. So a lot of
668
00:48:25.920 --> 00:48:35.679
people are seating space that's free and
easy to use by not sharing their stuff.
669
00:48:35.920 --> 00:48:38.920
MM, Gotcha. Yeah, Ma
Oh, bless you, bless you.
670
00:48:39.280 --> 00:48:42.599
So so Ross said he did it
with that. I mute that in
671
00:48:42.639 --> 00:48:45.400
time. You gotta Man. I
think you know. I think you nailed
672
00:48:45.400 --> 00:48:47.880
it. went to the mixer out
of than the zoom get. Yeah,
673
00:48:49.239 --> 00:48:52.480
as a but but my point is, when I say get off social media,
674
00:48:52.559 --> 00:48:57.599
I mean your you can't do it
all on social media, right,
675
00:48:58.000 --> 00:49:00.519
but, for God's sake, take
what they's easy to put together, a
676
00:49:00.639 --> 00:49:06.480
screenshot, a thirty second clip,
a five second real, whatever it is,
677
00:49:06.719 --> 00:49:09.000
and throw it out there so the
people know what you're doing and if
678
00:49:09.079 --> 00:49:13.039
it's your best stuff, even better. And then, you know, put
679
00:49:13.119 --> 00:49:17.719
a clip of that one impactful thirty
second moment where you know people really see
680
00:49:17.840 --> 00:49:22.559
what you're about and how you help
people or where you're an expert or whatever.
681
00:49:22.960 --> 00:49:27.280
Get that on your website and other
places where people would go to learn
682
00:49:27.360 --> 00:49:30.920
about you. When they hear or
they think, Hey, I might like
683
00:49:30.079 --> 00:49:34.079
to work with billy, let me, let me Google them. What's going
684
00:49:34.119 --> 00:49:37.960
to come up? Your Youtube Channel, your website, your linkedin page,
685
00:49:37.039 --> 00:49:40.280
your one sheet and I'm going to
go there and check it out. I'm
686
00:49:40.320 --> 00:49:44.400
going to maybe play a video.
I'm probably not going to watch very long,
687
00:49:44.519 --> 00:49:46.960
but I'll watch for a few seconds
and I'll go, yeah, he's
688
00:49:47.159 --> 00:49:51.320
yeah, I heard he's good.
Now now I know he's good. Yeah,
689
00:49:51.360 --> 00:49:52.559
I could. I I want to
work with this guy, I want
690
00:49:52.559 --> 00:49:55.079
to go on a show, I
want to buy what he's selling or whatever.
691
00:49:55.159 --> 00:50:01.840
And that's that's the power of repurposing
and too many times people are leaving
692
00:50:02.039 --> 00:50:07.119
that opportunity, they're leaving money on
the table by not doing it because they're
693
00:50:07.199 --> 00:50:13.000
too concerned like not enough people are
coming to the show. But you've got
694
00:50:13.159 --> 00:50:16.559
to look at live streaming in part
as this is quick time to market for
695
00:50:16.719 --> 00:50:22.480
creating content. It's now, how
do I get that content where you can
696
00:50:22.559 --> 00:50:28.840
get the most impact for my business, and that means online, offline,
697
00:50:28.960 --> 00:50:31.480
email, you know, everywhere.
Right. Yeah, yeah, that's I
698
00:50:31.599 --> 00:50:35.679
mean, I love that's such good
advice, Ross and I'm in that moment
699
00:50:35.840 --> 00:50:38.000
right now where, you know,
I've been podcasting for a while and creating,
700
00:50:38.199 --> 00:50:43.760
you know, audio video for a
really niche podcast and then through that
701
00:50:44.159 --> 00:50:47.320
learned that I could help other podcasters. You know, monetize and now with
702
00:50:47.480 --> 00:50:52.760
creating daily it's all about bringing on
people like you who are inspirational, who've
703
00:50:52.800 --> 00:50:55.800
been doing this for a while,
to give other people permission to create and
704
00:50:55.880 --> 00:50:59.559
say, Hey, it's not impossible, like it's more possible now than ever
705
00:50:59.679 --> 00:51:02.679
before, or and it's easier now
than ever before, and to inspire and
706
00:51:02.760 --> 00:51:07.960
motivate and encourage them in that journey. And so now I'm kind of after
707
00:51:07.000 --> 00:51:09.719
a month of doing this live show, kind of like in that phase to
708
00:51:09.920 --> 00:51:14.159
where it's like I have all this
content, I get twenty seven, twenty
709
00:51:14.239 --> 00:51:16.920
eight shows, and now I get
to get a strategy to start shopping this
710
00:51:16.960 --> 00:51:21.119
stuff up and putting it everywhere.
So thanks for thanks for reminding me.
711
00:51:21.199 --> 00:51:23.079
Burden. You know, don't feel
burdened by it either. I mean,
712
00:51:23.559 --> 00:51:29.599
take a thirty second clip from today
or tomorrow. We're the next day,
713
00:51:29.800 --> 00:51:31.960
like just start where you are now. I mean, of course you can
714
00:51:32.039 --> 00:51:37.760
go back and you know if you
know, but but one of the worst
715
00:51:37.840 --> 00:51:40.239
things that I've trapped myself into times
it's thinking, okay, I gotta go
716
00:51:40.320 --> 00:51:45.280
back, I still haven't put up
episode three, and you know now I'm
717
00:51:45.320 --> 00:51:49.239
on episode thirty or what like.
Just go to episode thirty and grab a
718
00:51:49.320 --> 00:51:52.320
clip and put it out. Yeah, exactly. The audience doesn't really know
719
00:51:52.639 --> 00:51:57.960
thirty from three. Just get out
there what you're doing now and start sending
720
00:51:58.039 --> 00:52:00.599
them to your latest thing and then
you know if you have time and money
721
00:52:00.960 --> 00:52:05.519
to either do it yourself or outsource. And of course you can go back.
722
00:52:05.719 --> 00:52:08.280
But I think the value is start
doing it, start doing it now,
723
00:52:08.639 --> 00:52:14.320
and you know you'll see dividends down
the road from from even doing it
724
00:52:14.880 --> 00:52:17.960
this week. And one more thing
to add on on on the value.
725
00:52:19.039 --> 00:52:23.559
I think of live streaming beyond audience
numbers and things. It's the relationships.
726
00:52:23.679 --> 00:52:30.480
It's the fact that you have a
platform to connect with people in ways that
727
00:52:30.880 --> 00:52:34.239
you know might not be that always
that easy with people you don't know,
728
00:52:34.679 --> 00:52:37.519
you have something of value to offer
them. Hey, Ross, come on
729
00:52:37.599 --> 00:52:42.000
and talk about your book. Okay, what time now? I would have
730
00:52:42.039 --> 00:52:45.039
said yes anyway because I like what
you're doing, so you didn't have to
731
00:52:45.199 --> 00:52:47.920
pitch me for anything. I like
what you're doing, I like creators and
732
00:52:47.960 --> 00:52:52.519
I think part of being a host
to is going on other people's shows.
733
00:52:52.760 --> 00:52:59.480
Yeah, and and seeing it from
this advantage point and and maybe talking a
734
00:52:59.519 --> 00:53:02.159
little more in long form than one. I'm the host of my own interview
735
00:53:02.280 --> 00:53:06.440
and I'm putting the spotlight on the
guests. I get to come on and
736
00:53:06.519 --> 00:53:09.880
play with my ideas a little bit
and see where we'll put them out in
737
00:53:09.960 --> 00:53:13.519
the wild and see, you know, what's going on in my head and
738
00:53:13.599 --> 00:53:20.000
how it sounds out there on a
recording and on live and to other people
739
00:53:20.159 --> 00:53:23.639
and to myself when I go back
in and take a look. But you
740
00:53:23.760 --> 00:53:29.280
are able to connect with people in
those those relationships will also be of value.
741
00:53:30.079 --> 00:53:32.360
Who doesn't like going on a show
and getting a nice intro and having
742
00:53:32.440 --> 00:53:37.159
their product promoted and, you know, having a conversation that's about their area
743
00:53:37.239 --> 00:53:43.639
of subject matter interest? And so
you keep doing that every day for even
744
00:53:43.719 --> 00:53:46.880
a month, and now you've got
thirty. You may have thirty new connections
745
00:53:47.039 --> 00:53:52.519
or deep in your connections to thirty
people that maybe you knew through social a
746
00:53:52.599 --> 00:53:54.880
little bit, but you didn't really
know. But if people have a positive
747
00:53:54.920 --> 00:53:59.679
experience as a guest, they they're
going to credit you for providing that.
748
00:53:59.719 --> 00:54:02.719
That experience good, that's good.
Yep, that's all. You know,
749
00:54:02.800 --> 00:54:07.000
that's all I view podcasting as well. You know, podcasting, live streaming,
750
00:54:07.079 --> 00:54:08.679
anywhere. You have a guess.
It's exactly what you said. Like,
751
00:54:09.119 --> 00:54:12.679
you know, you and I saw
each other's one sheet. We probably
752
00:54:12.719 --> 00:54:15.880
saw each other on facebook groups.
We probably for I mean for two or
753
00:54:15.960 --> 00:54:20.159
three years, I've probably seen your
content and people talking about Ross brand,
754
00:54:20.400 --> 00:54:23.000
but I never had a way to
connect because I was doing a show that
755
00:54:23.039 --> 00:54:25.519
didn't make sense for us to have
a conversation about. And now all of
756
00:54:25.519 --> 00:54:30.239
a sudden it's like, oh,
I guess connect with Ross and then this
757
00:54:30.400 --> 00:54:32.360
person knows that person and they got
US connected and that type of stuff.
758
00:54:32.559 --> 00:54:37.320
And same thing with your book.
I mean I'm thinking for creators who bring
759
00:54:37.480 --> 00:54:40.239
on other people or business owners who
bring on other people to their podcast as
760
00:54:40.280 --> 00:54:45.719
their live show. I now have
a hundred and thirty plus people that I
761
00:54:45.880 --> 00:54:52.119
reading for a youtube. Let's see, twenty four. Dan Courier, yeah,
762
00:54:52.599 --> 00:54:57.119
I love Dan currier. One professor
is let's see you. You know,
763
00:54:58.159 --> 00:55:01.559
you can just flip through and you
start landing on on people, and
764
00:55:02.199 --> 00:55:06.760
that's one way that the book can, Ye know, useful as well as
765
00:55:06.840 --> 00:55:09.840
just you know, that's that's what
I don't have to read. What I
766
00:55:09.880 --> 00:55:14.440
thought we cover. You can skip
if you're interested in youtube you're going to
767
00:55:14.519 --> 00:55:17.440
find probably ten you tubers or more
in there. If you're interested in podcasting,
768
00:55:17.760 --> 00:55:22.239
you'll find ten or more podcasters and
so forth. Yeah, man,
769
00:55:22.519 --> 00:55:23.239
that's what I thought was really cool
about. I was like, Oh,
770
00:55:23.320 --> 00:55:27.800
thanks roster doing all this hard work. Now I can I get you know,
771
00:55:27.880 --> 00:55:29.880
because it's cool too, because I
could read the book and Go,
772
00:55:30.000 --> 00:55:31.440
Oh, you know what, I
don't agree with Dan currier. I mean,
773
00:55:31.480 --> 00:55:34.400
which I read his thing. I
agree with it, but just an
774
00:55:34.440 --> 00:55:37.360
example, like maybe I don't agree
with it. That's some really good content.
775
00:55:37.440 --> 00:55:39.880
That's some good contrast. That's bringing
it up to the next level.
776
00:55:40.000 --> 00:55:43.760
Say, Hey, you know what
you know, Dave Jackson, I read
777
00:55:43.840 --> 00:55:46.760
your kind of ruttle rants towards spotify. I disagree with you. Like,
778
00:55:46.880 --> 00:55:50.400
Britt come on the show, let's
talk about it, like I'm sure he
779
00:55:50.480 --> 00:55:52.639
would love that. You know.
So. So it's kind of cool,
780
00:55:52.679 --> 00:55:57.719
man. I love the book.
I think next year you'll be able to
781
00:55:57.840 --> 00:56:01.360
say that. Dave Jackson, I
was also in a hundred predictions this year.
782
00:56:01.760 --> 00:56:05.960
I was wondering if you'd want to
come on and talk about our predictions.
783
00:56:06.280 --> 00:56:08.239
Yeah, right, I mean,
yeah, and it's networking within the
784
00:56:08.280 --> 00:56:12.719
book as well. So, r
Ross, I love it. Man,
785
00:56:12.880 --> 00:56:15.159
you've shared so much knowledge with us, so much wisdom, you know from
786
00:56:15.239 --> 00:56:20.760
the time spent with live streamers and
other creators. Is there anything else that
787
00:56:20.840 --> 00:56:22.800
you want to leave my audience with
before we before we head out of here?
788
00:56:23.719 --> 00:56:27.519
I'm good. You know, if
anybody wants to connect with me,
789
00:56:27.760 --> 00:56:34.639
live stream Universecom and find the book
on Amazon and Find Book Sellers here.
790
00:56:34.840 --> 00:56:37.119
You. I love him. And
so it's everywhere out there. It's everywhere
791
00:56:37.159 --> 00:56:39.519
it can be. Yeah, it
comes with by the way, it comes
792
00:56:39.639 --> 00:56:45.239
with a digital full color download.
So whether you get the Ebook, which
793
00:56:45.280 --> 00:56:49.000
doesn't have many pictures in it,
or you get the print book, which
794
00:56:49.280 --> 00:56:52.559
has black and white pictures at the
start of every chapter, you'll also get
795
00:56:52.679 --> 00:57:00.599
a link to download for free full
color digital version. We're you can see,
796
00:57:00.800 --> 00:57:04.079
it's basically like kind of the print
layout but without the gutters. But
797
00:57:04.159 --> 00:57:07.559
it's got a full color photo,
you know, of every single creator with
798
00:57:07.639 --> 00:57:12.280
their quote and very some, you
know, full color collage and some other
799
00:57:12.400 --> 00:57:15.880
things. So and are also some
special offers that I reached out to some
800
00:57:16.000 --> 00:57:21.840
companies. So that comes free with
the book. To so awesome Rossill man.
801
00:57:21.880 --> 00:57:23.679
I appreciate it. In. I'll
bring this up. If you don't
802
00:57:23.679 --> 00:57:28.000
have to answer or if it change, no big deal. But on Monty's
803
00:57:28.280 --> 00:57:31.800
episode that you guys did, I
keep referring back to it, you mentioned
804
00:57:31.880 --> 00:57:35.880
maybe work in one on one with
some people. Is that open? Can
805
00:57:35.920 --> 00:57:37.800
People reach out to you and working
on one with these still? So I
806
00:57:37.880 --> 00:57:43.920
do work one on one with people. I was actually planning on doing what
807
00:57:44.360 --> 00:57:47.880
I was calling an incubator where I
would have a group of people and I
808
00:57:47.920 --> 00:57:53.320
would work with them in a very
much an intensive format and at the end
809
00:57:53.400 --> 00:57:59.280
of a month every one of them
would be into their own show and have
810
00:57:59.480 --> 00:58:04.760
been sort of trained on hosting and
have experienced hosting my shows. I'm still
811
00:58:04.880 --> 00:58:07.199
planning to do that, but it
got pushed back a little bit with a
812
00:58:07.199 --> 00:58:13.519
book launch and some other things.
So if anybody's interested in that, just
813
00:58:13.719 --> 00:58:17.760
message me on on any of the
social platforms and I'll make sure to to
814
00:58:19.400 --> 00:58:22.400
you know, get back to you
and let you know when we are going
815
00:58:22.519 --> 00:58:24.199
to start that. It's it's going
to be just a small group. I'm
816
00:58:24.239 --> 00:58:29.119
not taking more than ten people and
it's going to be like you, you
817
00:58:29.320 --> 00:58:31.679
learn it all. You learned everything
you need to know to host a show
818
00:58:32.039 --> 00:58:36.199
at a high level. Yeah,
that's awesome and and well, Ross,
819
00:58:36.280 --> 00:58:37.800
I appreciate you again. I'm going
to have you back on the show.
820
00:58:38.639 --> 00:58:42.760
We can. I mean there's so
many subjects I wanted to get into him,
821
00:58:42.800 --> 00:58:44.679
like, Oh, I can just
ask you about all this stuff.
822
00:58:44.760 --> 00:58:47.360
But so yeah, man, thank
you so much for jumping on and and
823
00:58:47.440 --> 00:58:51.480
we'll see you next time for sure. Thank you. Thanks for having me.
824
00:58:51.719 --> 00:58:54.639
Absolutely absolutely. All right, everyone. Thank you so much for watching.
825
00:58:54.639 --> 00:58:58.199
If you join in live or if
you're checking out the replay, really
826
00:58:58.239 --> 00:59:00.840
appreciate that. One way that you
can help, first of all, go
827
00:59:00.920 --> 00:59:06.519
to go to Ross's one sheet,
one sheet dot pro Ross brand and get
828
00:59:06.599 --> 00:59:09.559
his book, either the digital version
or the hard copy. Follow him.
829
00:59:09.760 --> 00:59:13.840
I mean he is he is in
the know and he knows a lot of
830
00:59:14.000 --> 00:59:16.079
creators. So if you need help
or whatnot, just connect with them.
831
00:59:16.119 --> 00:59:20.159
I think it's a great connection.
I'm thankful that my friend brant over at
832
00:59:20.199 --> 00:59:24.679
one sheet connected us together and it
was a great episode. Really appreciate Ross
833
00:59:24.800 --> 00:59:30.840
coming on. And then also be
sure to go to creating daily lot dot
834
00:59:30.000 --> 00:59:34.239
live. You can go over there
check out all the places where the show
835
00:59:34.280 --> 00:59:37.719
is going to be subscribe to Youtube
Channel, bullhorn all that fun stuff.
836
00:59:37.760 --> 00:59:40.559
It's one way you can support the
show as well and then join me tomorrow.
837
00:59:40.559 --> 00:59:44.719
I'm and have Katie Brinkley back on. She's my Tuesday Co host and
838
00:59:44.760 --> 00:59:47.599
we're going to talk about social media
engagement. So you know, Ross in
839
00:59:47.679 --> 00:59:52.880
this episode was just talking about how
do you build these relationships, curate these
840
00:59:52.960 --> 00:59:57.559
relationships on social media and then pull
them into your ecosystem in different ways,
841
00:59:57.719 --> 01:00:00.000
whether it be a course or a
workshop or one on water or whatever that
842
01:00:00.239 --> 01:00:04.760
is, you know for you as
a creator or a business, to bring
843
01:00:04.880 --> 01:00:07.119
that to the next level. Well, Katie's going to be sharing some tips
844
01:00:07.199 --> 01:00:10.199
and I'll share some tips as well
of how to get that engagement up,
845
01:00:10.280 --> 01:00:14.920
how to build that relationship right there
where they're at on social media. That
846
01:00:15.039 --> 01:00:17.880
way you can move them comfortably for
you and them, to the next level.
847
01:00:19.000 --> 01:00:22.760
So join US tomorrow, two PM
Eastern time here on creating daily and
848
01:00:22.920 --> 01:00:25.519
once again hit that subscribe button,
hit that follow button and we'll talk to
849
01:00:25.559 --> 01:00:25.880
you soon.