April 1, 2022

Grow Your Brand with Audio

Grow Your Brand with Audio

Katie Brinkley has been dominating business growth with social audio and podcasting for several years. Not to mention she has a background in radio. Join us as we discuss the power of audio to grow your personal brand and business.

Connect with Katie Brinkley: https://1sheet.pro/katie-brinkley

Connect with Billy Thorpe: https://1sheet.pro/billythorpe

Transcript
WEBVTT 1 00:00:00.000 --> 00:00:06.440 And now here's something we all can really like. You're listening to creating daily. 2 00:00:06.719 --> 00:00:09.880 There's something wrong with you. You know that because you and I are 3 00:00:09.919 --> 00:00:13.800 like a mullet is the is the business, so he's the front part of 4 00:00:13.839 --> 00:00:17.320 the haircut and then I'm the party in the back. I think they're hilarious. 5 00:00:17.480 --> 00:00:23.239 It speaks to me. It's like he's saying what I'm thinking. All 6 00:00:23.359 --> 00:00:26.839 right, what's up, everybody? Welcome to another episode of creating daily. 7 00:00:27.039 --> 00:00:30.120 And, as always, when you were a creator, stuff does always goes 8 00:00:30.120 --> 00:00:32.719 plans. A little technical issues there, but we got them all worked out. 9 00:00:32.840 --> 00:00:37.479 So I'm super excited to be joined by my friend Katie here in just 10 00:00:37.520 --> 00:00:41.200 a few moments. Katie brinkle of Rocky Mount Marketing is we're going to be 11 00:00:41.200 --> 00:00:46.399 talking all about social audio and podcasting, in the power of audio to grow 12 00:00:46.439 --> 00:00:49.960 your business, to grow your brand. When she's done a phenomenal job at 13 00:00:50.039 --> 00:00:53.679 doing and since we're run a few minutes late, I'm just going to go 14 00:00:53.719 --> 00:00:56.880 ahead and get right into it and leave all my dad jokes at home and 15 00:00:56.960 --> 00:01:00.479 in my mind, where they probably belong anyway, and let's get into a 16 00:01:00.479 --> 00:01:07.040 little segment call creator highlights. No cooking necessary and now assembly required. He's 17 00:01:07.200 --> 00:01:11.560 got to be Funky, all right, it's got to be funky. and 18 00:01:11.640 --> 00:01:15.799 talking about Funky, is somebody that my wife actually submitted. I was going, 19 00:01:15.840 --> 00:01:19.000 honey, who should I shout out on my creator my creator highlight today, 20 00:01:19.000 --> 00:01:22.480 and she said, hey, why don't you shout out my favorite podcast, 21 00:01:22.680 --> 00:01:23.799 and I was like, that's a great idea, we should do that, 22 00:01:23.840 --> 00:01:27.599 and so she submitted this one that is by Meg Lewis and is called 23 00:01:27.840 --> 00:01:33.359 the sit sit there and do nothing, and so, for my understanding, 24 00:01:33.400 --> 00:01:38.680 this is a comedy, Fun Approach for like meditation and Mindfulness. have yet 25 00:01:38.719 --> 00:01:42.000 to listen to it, but you should and then you can judge my wife 26 00:01:42.040 --> 00:01:45.200 accordingly as to what kind of person she is by the type of content that 27 00:01:45.319 --> 00:01:49.000 she listens to. So that is the Creator highlight, and I do want 28 00:01:49.000 --> 00:01:52.000 to put it out there if you're a creator or if you're a big fan 29 00:01:52.120 --> 00:01:55.719 of another creator and you want me to highlight them on the show, feel 30 00:01:55.760 --> 00:02:00.319 free to submit them to the show. Would love to. Would love to 31 00:02:00.319 --> 00:02:01.840 do that. Would love to. That's what this is all about, is 32 00:02:01.920 --> 00:02:07.639 helping content creators and shotting them out and letting them have their flowers or stars. 33 00:02:07.680 --> 00:02:10.560 Or whatever we call it these days. So yeah, so make sure 34 00:02:10.560 --> 00:02:16.439 you submit those as well. And now got a little bit of that's news 35 00:02:16.479 --> 00:02:20.960 to me, all right, creating daily. I always forget how long that 36 00:02:21.039 --> 00:02:23.879 is and I start talking before it's over. What news today is probably a 37 00:02:23.919 --> 00:02:28.719 little old news to some of you. It is that road, yes, 38 00:02:28.879 --> 00:02:31.919 road as in road cast, road as in road microphones, has launched a 39 00:02:32.000 --> 00:02:35.439 release a new pair of headphones. I think they're in like pre order right 40 00:02:35.479 --> 00:02:39.159 now, but they're called the NTAH one hundreds in they make the register ringing 41 00:02:39.199 --> 00:02:43.719 about one hundred and fifty. So not really a bad price point for over 42 00:02:43.759 --> 00:02:46.960 the ear headphones. And I was reading a little bit about them. I'm 43 00:02:46.000 --> 00:02:50.479 probably not going to get them because I love my inner phones and I went 44 00:02:50.520 --> 00:02:53.840 away from over the year because I sweat so much when I'm have them on, 45 00:02:53.919 --> 00:02:58.319 which maybe is a personal problem. But the most promising thing is that 46 00:02:58.360 --> 00:03:01.919 I did see is they do have a revel luctionary cool tech jailed reduces where 47 00:03:02.000 --> 00:03:06.919 fatigue. I imagine their colvy and maybe they stopped sweaty. I don't know. 48 00:03:07.000 --> 00:03:08.520 Anyway, that's news. It's a part of my show. I had 49 00:03:08.560 --> 00:03:12.800 to have it exciting or not. It's part of audio, to which I'm 50 00:03:12.800 --> 00:03:15.120 excited once again to bring my friend Katie on here a moment. But I 51 00:03:15.159 --> 00:03:21.199 do want to let people know they are listening on Clubhouse, that I'm not 52 00:03:21.280 --> 00:03:23.800 going to be broadcasting to clubhouse starting next week. We're going to finish up 53 00:03:23.840 --> 00:03:28.520 tomorrow. It's been a lot of fun but in my opinion, in the 54 00:03:28.520 --> 00:03:31.840 opinion of people I like and trust and know, maybe she's on the show 55 00:03:31.879 --> 00:03:37.360 today, after some conversations, I'm going to dismiss clubhouse from the lineup and 56 00:03:37.400 --> 00:03:42.039 just focus on audio and video, because I that's the kind of type of 57 00:03:42.080 --> 00:03:45.120 content we're creating. So anyway, will actually talk about that a little bit, 58 00:03:45.159 --> 00:03:46.080 but I'm going to shut up. We're going to get into it. 59 00:03:46.080 --> 00:03:50.840 I'm going to bring my friend Katie on once again. She's a podcaster, 60 00:03:50.879 --> 00:03:55.000 audio host, social media expert, marketing expert, multi hyping creator, like 61 00:03:55.080 --> 00:03:59.599 most people on my show. So, Katie, welcome, but don't say 62 00:03:59.599 --> 00:04:01.759 anything because I gotta meet you, as I always do. There we go. 63 00:04:01.840 --> 00:04:06.960 Let's have Katie. How are you? Hi, I'm so glad that 64 00:04:08.400 --> 00:04:12.400 I finally have been able to get on your show and it's fun because you're 65 00:04:12.400 --> 00:04:14.599 saying like all, my friend Katie Brinkley, I'm like, this is the 66 00:04:14.599 --> 00:04:16.800 first time I've actually been on your show. Is just because we've been in 67 00:04:16.839 --> 00:04:20.879 so many social audio rooms together and we had the opportunity to talk on the 68 00:04:20.879 --> 00:04:25.839 phone so much that it's like this is this is actually the first real time 69 00:04:26.000 --> 00:04:29.800 that doing it. Yeah, it's pretty cool. And also maybe because I 70 00:04:30.000 --> 00:04:32.759 same shows like most people change their underwear, like every day, I do 71 00:04:32.839 --> 00:04:36.519 a new show, start a new show, come up with the new concepts. 72 00:04:36.720 --> 00:04:40.920 Maybe that's my fault more than anyone else's. So yeah, it's good 73 00:04:40.959 --> 00:04:44.639 to have you on. I'm excited to talk about this subject because I think 74 00:04:44.680 --> 00:04:47.600 that out of all the people I know and have met, actually we met 75 00:04:47.639 --> 00:04:50.360 on social audio, so that's, you know, the power of doing that, 76 00:04:50.399 --> 00:04:55.199 as well as like making friends. But you, probably more than anyone 77 00:04:55.240 --> 00:04:59.000 else, have like crushed this game and I want to own a pick your 78 00:04:59.040 --> 00:05:01.199 brain a little bit about it, and you actually sent me some talking points 79 00:05:01.240 --> 00:05:05.480 because I'm such a bad host of this podcast. But let's jump into some 80 00:05:05.560 --> 00:05:10.759 of that. Like what is the power of your voice and why should I 81 00:05:10.360 --> 00:05:15.680 if I'm not focused on it? Should I be focused on it? Yeah, 82 00:05:15.680 --> 00:05:18.879 well, I think that something about base. There's something about fucking to 83 00:05:18.920 --> 00:05:23.560 people like, like I said, when I'm on the show it this is 84 00:05:23.560 --> 00:05:27.680 the first time that I've actually ever been on your show with it, maybe 85 00:05:27.720 --> 00:05:30.720 only like the third fourth time I've seen you whilst I'll speaking to you, 86 00:05:30.920 --> 00:05:36.319 but it feels like you want of makes friends and it's it's something powerful about 87 00:05:36.319 --> 00:05:42.600 hearing somebody speak. We all thought, or everyone thought, that t was 88 00:05:42.680 --> 00:05:46.199 the end of radio. Who's going to want to listen to stories on the 89 00:05:46.279 --> 00:05:48.360 radio? And then, you know, Internet was supposed to be the end 90 00:05:48.360 --> 00:05:54.199 of TV and we're all still using radio, tea and Internet, and I 91 00:05:54.199 --> 00:05:58.040 think that's the same thing with with audio. It's not going to go anywhere. 92 00:05:57.800 --> 00:06:03.879 Its people ave talking to new people. A crave conversations and hearing other 93 00:06:03.920 --> 00:06:10.519 people's opinions, and so with audio it's it's not going anywhere, it's just 94 00:06:10.639 --> 00:06:15.800 evolving and it's how we decide that we want to evolve with it. So, 95 00:06:15.959 --> 00:06:19.720 yeah, there's something powerful about boys. You can hear how passionate somebody 96 00:06:19.839 --> 00:06:25.519 is when you hear them speak. You can hear their knowledge on a topic 97 00:06:25.519 --> 00:06:30.959 by hearing speak, and there's a difference between just hearing someone read page off 98 00:06:30.000 --> 00:06:35.720 of Google and hearing them speak about their business or something that they're passionate about 99 00:06:36.399 --> 00:06:40.959 when they're listening to a podcast. Are you're in social lot of rooms. 100 00:06:41.000 --> 00:06:44.639 So I think that audio is not going anywhere. If anything, it's just 101 00:06:44.680 --> 00:06:47.199 evolving, and how we decide that we want to volve along with it is 102 00:06:47.439 --> 00:06:51.120 and use it for our business is everything. Yeah, I totally agree, 103 00:06:51.160 --> 00:06:55.480 and I think that is, you know, because I came from a world 104 00:06:55.519 --> 00:06:59.480 of screenprinting promotions, where is all be to be. There was like the 105 00:06:59.519 --> 00:07:02.639 bower of voice as far as like a phone call or sales call or something 106 00:07:02.720 --> 00:07:10.519 of that nature, but there wasn't really there wasn't really that like opportunity to 107 00:07:10.560 --> 00:07:14.240 interact with a crowd of people, and I think that's like social audio so 108 00:07:14.319 --> 00:07:18.040 interesting to me, because we went from like, for me anyways, a 109 00:07:18.040 --> 00:07:23.160 businessperson not really interacting with many people, to all of a sudden state, 110 00:07:23.319 --> 00:07:26.959 you know, like platforms of audiences of like a hundred people, seventy five 111 00:07:27.000 --> 00:07:30.399 to a hundred, like we're running rooms early together about hey, big at 112 00:07:30.399 --> 00:07:33.639 fine guests, be guests like on shows, and also Don's like a hundred 113 00:07:33.680 --> 00:07:36.560 some people in the room and you're like wow, this is like what other 114 00:07:36.600 --> 00:07:42.199 platform would I ever just hit lot go live and have a hundred people listening 115 00:07:42.279 --> 00:07:45.600 to me at a time? Is Pretty Crazy. So and I agree. 116 00:07:45.639 --> 00:07:49.079 And from that pool of people you get like minded people and friends and all 117 00:07:49.079 --> 00:07:54.399 that. So you're absolutely right. It is pretty game changing in my opinion, 118 00:07:54.519 --> 00:07:57.399 as far as like growth of my audience that I didn't even know I 119 00:07:57.439 --> 00:08:01.040 wanted or needed or any of those other things. So, yeah, it's 120 00:08:01.040 --> 00:08:07.519 a very good poll and the thing to billy with with audio or podcasts or 121 00:08:07.560 --> 00:08:13.399 social audio using your voice. It's it's a different way of capturing, you 122 00:08:13.439 --> 00:08:18.720 know, human storytelling and human connections. It's when you hear someone speak. 123 00:08:18.759 --> 00:08:22.879 It's just an authentic way of of connecting with other people and I really think 124 00:08:22.920 --> 00:08:26.040 in a world, and this is from somebody that comes from social media, 125 00:08:26.079 --> 00:08:31.360 I mean I had social media strategy, is my day job. podcasting, 126 00:08:31.360 --> 00:08:37.240 social audio things that I'm passionate about, but in a world of perfectly curated 127 00:08:37.440 --> 00:08:43.480 photos and beautifully designed graphics, audio is something that's real and raw and, 128 00:08:43.559 --> 00:08:48.080 you know, like dancing involved. It requires very little upfront investment to talk 129 00:08:48.080 --> 00:08:52.360 with people and I don't know, I'm sure that we'll get into this too, 130 00:08:52.360 --> 00:08:56.639 billy, but I don't know if social audio would have had the massive 131 00:08:56.879 --> 00:09:01.039 change and success that it did have if it weren't for the pandemic of two 132 00:09:01.080 --> 00:09:03.759 thousand and twenty people missed talking to people. Yeah, that's very yeah, 133 00:09:03.799 --> 00:09:09.279 I agree a hundred percent. I think that was when we saw like clubhouse 134 00:09:09.320 --> 00:09:11.159 for instance, and we'll kind of talk through some of these platforms, but 135 00:09:11.320 --> 00:09:13.759 you know, clubhouse for instance, when we saw that come on, it 136 00:09:13.879 --> 00:09:16.639 was during the middle of a pandemic. For me anyway, it was like, 137 00:09:16.720 --> 00:09:20.240 Oh, I'm bored, I have nothing else to do. This is 138 00:09:20.320 --> 00:09:24.840 kind of a weird thing, a weird way for me to connect with people, 139 00:09:24.039 --> 00:09:30.279 and so it really became one of my favorite platforms. And before clubhouse, 140 00:09:30.720 --> 00:09:33.080 once again I had like, speaking of social media, I had like 141 00:09:33.120 --> 00:09:37.200 eight hundred people following me and me falling them on Instagram, and now that's 142 00:09:37.240 --> 00:09:41.440 grown over to to, you know, over twozero people been added to that 143 00:09:41.919 --> 00:09:48.559 little ecosystem and it's all really come from social audio, which is just in 144 00:09:48.600 --> 00:09:50.879 itself like testimony of like Hey, there's a potential, you know, growth 145 00:09:50.919 --> 00:09:54.240 here. So you talked about some of the benefits of, you know, 146 00:09:54.399 --> 00:09:58.559 of listening to being able to listen to people's passions and all that kind of 147 00:09:58.559 --> 00:10:01.840 stuff. So so we get to know them faster. So if they're, 148 00:10:01.879 --> 00:10:05.159 you know, talking about a product or service or whatever, like, we 149 00:10:05.200 --> 00:10:09.559 as consumers can kind of say, oh, that's you know, this sounds 150 00:10:09.559 --> 00:10:11.840 like bs or this cool, let me swipe my credit card. Now, 151 00:10:11.879 --> 00:10:16.120 as a businessperson, how has this effected Your Business? You know from I 152 00:10:16.159 --> 00:10:20.000 know you coach people and you manage social medias for, you know, for 153 00:10:20.080 --> 00:10:24.039 companies and things like that. How is social audio impact of your company? 154 00:10:26.120 --> 00:10:31.519 Completely changed everything for my company. I think that it was. It was 155 00:10:31.559 --> 00:10:33.480 the perfect thing for me. Like, like you said, the Intro, 156 00:10:35.000 --> 00:10:37.799 I come from radio. So I used to be the postgame reporter for the 157 00:10:37.840 --> 00:10:43.919 Denver Broncos, Colorado Rockies, Denver Nugget the Denver sports teams here Colorado, 158 00:10:43.159 --> 00:10:48.879 and I've been into radio. I didn't want to go into TV. I 159 00:10:48.919 --> 00:10:52.639 wanted to do radio because I just thought it was such a unique way of 160 00:10:52.600 --> 00:10:58.039 you had to be a storyteller. You can't just use the visuals that people 161 00:10:58.080 --> 00:11:03.080 can see on screen. have to describe everything that you're seeing so that the 162 00:11:03.080 --> 00:11:09.200 people that listening, you know, can visualize it themselves, and Stolotti clubhouse 163 00:11:09.279 --> 00:11:13.120 really was the the perfect thing come out. For me, it one hundred 164 00:11:13.159 --> 00:11:16.120 percent inch by business and I think it changed. You were saying to you 165 00:11:16.120 --> 00:11:22.279 want from eight hundred followers over twozo followers, and once you had a small 166 00:11:22.320 --> 00:11:28.960 community, but you just necessarily weren't a given the microphone or the platform to 167 00:11:28.000 --> 00:11:31.919 be in front of a hundred people. You know, an hour and a 168 00:11:33.000 --> 00:11:35.440 hundred people in an hour. That's if you think about if you have a 169 00:11:35.519 --> 00:11:39.879 hundred people in a room, that's a ton of people that were there listening 170 00:11:39.919 --> 00:11:43.120 to you, even if they were only there for ten minutes, you were 171 00:11:43.159 --> 00:11:48.039 there and had the opportunity to make an impression on them. And so with 172 00:11:48.120 --> 00:11:52.639 clubhouse, so many content creators had the opportunity to hold the microphone. You 173 00:11:52.639 --> 00:11:58.080 know that there's so many people that I have connected with social audio that I 174 00:11:58.399 --> 00:12:03.240 would have ever had the opportunity you, I would never been searching for you, 175 00:12:03.440 --> 00:12:05.080 I would have never been using the same hashtags that you were, so 176 00:12:05.159 --> 00:12:09.120 I would have never gotten into your ecosystem. And that's that's what social audio 177 00:12:09.200 --> 00:12:13.399 does, is it bring people together and allowed to make those questions quickly, 178 00:12:15.200 --> 00:12:18.159 unlike you know, okay, I might see your post like that was fool, 179 00:12:18.240 --> 00:12:22.919 but it's not going to necessarily incentivis me enough to hit the follow button. 180 00:12:22.960 --> 00:12:24.720 You know, yeah, exactly. Yeah, I think that is you 181 00:12:24.720 --> 00:12:28.600 know, I think that is the powerful thing too, because there are people 182 00:12:28.039 --> 00:12:33.720 who I have seen their instagram even after meeting them on Clubhouse, and I 183 00:12:33.720 --> 00:12:39.039 would have never followed their instagram account ever just because it was like either a 184 00:12:39.080 --> 00:12:43.320 look super hyper or super cheesy or didn't make any sense or, you know, 185 00:12:43.320 --> 00:12:48.000 as too many pictures of their dog and out of their services or you 186 00:12:48.000 --> 00:12:50.799 know whatever, and I would just never connected with them at all. But 187 00:12:50.840 --> 00:12:52.840 I heard their voice, I heard the story, I heard all that and 188 00:12:52.840 --> 00:12:56.039 then I'm like, Oh man, I'm going to go follow them and keep 189 00:12:56.120 --> 00:12:58.480 up with their you know, what they're doing as a creator. So, 190 00:12:58.559 --> 00:13:01.639 yeah, I love that, and so I think this is, you know, 191 00:13:01.720 --> 00:13:03.879 our point that we're kind of driving home. If you're joining the live 192 00:13:03.919 --> 00:13:07.519 stream, if you're on clubhouse or bull horn or wherever and you're joining us, 193 00:13:07.720 --> 00:13:11.120 it's the if you're not in audio, if you're not putting some kind 194 00:13:11.120 --> 00:13:16.399 of effort toward audio. These are the things that we've seen as creators not 195 00:13:16.480 --> 00:13:20.679 hearing stories about other creators growing, but we ourselves, Katie and I, 196 00:13:20.720 --> 00:13:24.639 have seen our audiences grow. I've seen our businesses grow. I mean I've 197 00:13:24.639 --> 00:13:28.000 started a business from social audio just because people found out that I had a 198 00:13:28.000 --> 00:13:31.840 skill set in the particular. Think I sound like Liam Neeson, of a 199 00:13:31.840 --> 00:13:35.720 particular skill set. But but it was that that grew, you know, 200 00:13:35.879 --> 00:13:39.320 my business and helped me to start a business that I'm not working on. 201 00:13:39.919 --> 00:13:43.399 So what is the difference, Kati, because some people might go, well, 202 00:13:43.440 --> 00:13:46.519 what's the difference in that in a podcast like we're where are these two? 203 00:13:46.559 --> 00:13:50.480 Because it is kind of blurry. But can you hash it out for 204 00:13:50.559 --> 00:13:54.759 us? It well, and I mean this is kind of redove into yesterday 205 00:13:56.159 --> 00:14:03.200 at post creating daily in your clubhouse from I think that's it called the afterparty, 206 00:14:03.279 --> 00:14:07.039 which I liked. But I think that this is one of the things. 207 00:14:07.240 --> 00:14:11.279 Social audio versus podcasting is podcasting. This is you and I having a 208 00:14:11.279 --> 00:14:18.440 discussion and anyone's watching the live streamer and clubhouse or whatever, watching on Linkedin, 209 00:14:18.559 --> 00:14:24.679 they're watching or listening to us, whereas well, social audio it's raw. 210 00:14:24.799 --> 00:14:31.440 You have you hear as the arms, the awkward pauses, the different 211 00:14:31.600 --> 00:14:35.799 pinions. So you and I could be talking about how great social audio is, 212 00:14:35.879 --> 00:14:39.279 but if we're going to a clubhouse room, some could raise their hand 213 00:14:39.320 --> 00:14:43.960 and say, well, actually, I think that podcast are better because this 214 00:14:43.039 --> 00:14:46.919 and it could take the conversation down a whole different way that we were intend 215 00:14:48.039 --> 00:14:52.000 on it going. So social audio is definitely more off the cuff, more 216 00:14:52.039 --> 00:14:58.679 law and I definitely think it's more open to new opinion and conversations. Again, 217 00:14:58.759 --> 00:15:01.879 we can we can start with an agenda or an idea of we want 218 00:15:01.919 --> 00:15:07.519 the podcast to be or but then on the clubhouse it might a completely different 219 00:15:07.559 --> 00:15:13.399 traction. Might only be ten minutes or it could three hours, depending on 220 00:15:13.440 --> 00:15:18.440 how the conversation knows, and that's one of the special things about social audio, 221 00:15:18.600 --> 00:15:22.399 is it? It's just like meeting someone in real life and having the 222 00:15:22.399 --> 00:15:26.120 opportunity to hear that or the kind of like a coffee shop conversation. You 223 00:15:26.159 --> 00:15:31.559 could hear two people talking about podcasting and be like oh well, actually, 224 00:15:31.000 --> 00:15:35.679 and you can join it on in and that's something that's only, I think, 225 00:15:35.759 --> 00:15:39.879 unique to social audio. Yeah, I love this too, because I 226 00:15:39.919 --> 00:15:43.799 think, you know, before I got on social audio, I was probably 227 00:15:45.120 --> 00:15:50.360 had mindsets about certain things because I was on educated about those things and so 228 00:15:50.440 --> 00:15:54.360 I was like kind of had opinions that were really drawn from the wrong place. 229 00:15:54.440 --> 00:15:56.759 But I would get into rooms on purpose early on. I would get 230 00:15:56.799 --> 00:16:00.480 into rooms that were like out of my world. I would have never been 231 00:16:00.519 --> 00:16:04.320 in those rooms, never been a part of those conversations by learned about different 232 00:16:04.360 --> 00:16:10.639 cultures or learn about different companies and businesses and people and all these things. 233 00:16:10.679 --> 00:16:14.120 I learned about all of that from social audio and so I think that was 234 00:16:14.159 --> 00:16:17.399 one of the things that I looked at it early on and said, wow, 235 00:16:17.440 --> 00:16:21.000 this is really cool, because I would just assume and want to get 236 00:16:21.000 --> 00:16:22.879 my three year old or my dogs always wants to be on the live stream. 237 00:16:22.879 --> 00:16:26.840 So if you hear that, M my, apologize, but I have 238 00:16:26.000 --> 00:16:30.840 really been my eyes have been open to different cultural things and been educated, 239 00:16:32.000 --> 00:16:33.360 you know that kind of thing. So one thing, Katie, that you 240 00:16:33.440 --> 00:16:37.519 talked about was like kind of different ways that you can show up, and 241 00:16:37.559 --> 00:16:42.039 I think in the podcasting world it's the biggest questions are, how long should 242 00:16:42.080 --> 00:16:45.279 I show be? You know, how do I find my audience? How 243 00:16:45.320 --> 00:16:48.519 do I engage with them? And this is kind of cutting all those questions 244 00:16:48.519 --> 00:16:53.039 out because you did say, like you kind of alluded to social audios like 245 00:16:53.120 --> 00:16:56.879 the wild wild west, like you can do anything you want. I've done 246 00:16:56.879 --> 00:17:00.879 ten minute rooms, I've done I've done two our rooms. So like dive 247 00:17:00.960 --> 00:17:04.079 into what have used. Or maybe how do you use social media? And 248 00:17:04.079 --> 00:17:07.599 then we'll talk about different formats. But how are you using social audio? 249 00:17:07.599 --> 00:17:12.960 I should say. Yeah, well, in social audio there's it used to 250 00:17:14.079 --> 00:17:18.200 just be clubhouse. So it there was podcasting. That was kind of the 251 00:17:18.200 --> 00:17:22.839 original audio form and then sexual audio, or Clubhouse, came out. Well, 252 00:17:22.880 --> 00:17:26.079 there was before that, but we even get into that. But clubhouse 253 00:17:26.240 --> 00:17:32.720 is when that came out. In really exploded in December two thousand and twenty. 254 00:17:32.759 --> 00:17:37.680 It was always kind of in Baymo and it invite onlyly. So you 255 00:17:37.759 --> 00:17:42.319 they've created the perfect product. People could only be get on a platform if 256 00:17:42.319 --> 00:17:48.720 they were if they knew someone that was already in and once the room ended, 257 00:17:48.240 --> 00:17:52.160 that was it. They weren't recorded, couldn't share it. I mean 258 00:17:52.200 --> 00:17:56.519 it was this total fomo and invite only, and everyone wanted access to this 259 00:17:56.559 --> 00:18:03.759 exclusive club. And so as the doors continued opening and more products came out, 260 00:18:03.799 --> 00:18:08.359 you know, people's full clubhouse has this really cool way to talk with 261 00:18:08.359 --> 00:18:15.400 people and, like I alluded to before, with with the pandemic, we 262 00:18:15.519 --> 00:18:18.039 missed talking to people. I will be the first to say that when my 263 00:18:18.039 --> 00:18:23.279 mom or Mom Dad, who are probably watching the live stream, when they 264 00:18:23.319 --> 00:18:29.440 call me, I will send them a text message because it is faster and 265 00:18:29.480 --> 00:18:32.920 I can just do it while I am working out the worry. But stepping 266 00:18:32.960 --> 00:18:37.640 away, and that's a habit that so many people have gotten into. You 267 00:18:37.680 --> 00:18:41.079 know, it's just easier to the text. I'm not going to pick up 268 00:18:41.119 --> 00:18:45.000 the phone and top someone. And you know we all missed that when we 269 00:18:45.000 --> 00:18:51.400 were, you know, under quarantine with only our family, our immediate families, 270 00:18:51.480 --> 00:18:56.200 and so clubhouse was this perfect storm of exactly what we wanted. New 271 00:18:56.240 --> 00:19:00.559 Conversations, invitently, you have be there, you snooze, you lose, 272 00:19:00.759 --> 00:19:07.440 and everyone wanted in and ever since then there's been a number of to audio 273 00:19:07.480 --> 00:19:12.799 platforms that have done the copycat, from spoke Clinton to twitter. The biggest 274 00:19:12.839 --> 00:19:18.519 thing is it showed us that club has is not just a it's not just 275 00:19:18.559 --> 00:19:22.720 a going to be here today and gone tomorrow. If all of these bigger 276 00:19:22.880 --> 00:19:29.519 platforms, these multi billion dollar companies, are investing in audio, you need 277 00:19:29.599 --> 00:19:32.680 to pay a tash and it is a way for people to communicate, to 278 00:19:32.680 --> 00:19:37.400 do business and to connect with them another. So so Boudio, just like 279 00:19:37.440 --> 00:19:41.799 short form Deo, it's something that's going to be here for a while, 280 00:19:41.200 --> 00:19:45.200 longer. It on the side lines the lap more you're going to business out 281 00:19:45.240 --> 00:19:48.720 on. Were opportunities that you're going to miss out on. Yeah, I 282 00:19:48.720 --> 00:19:51.880 think we're. Yeah, I think we're in the beginning. Katie, I 283 00:19:51.880 --> 00:19:53.359 agree with you there. I think we're in the very beginning of social audio. 284 00:19:53.440 --> 00:19:57.480 I think, you know, maybe people have come and they've gone because 285 00:19:57.599 --> 00:20:02.720 the platform wasn't doing certain things, wasn't capturing the audio, you couldn't repurpose 286 00:20:02.759 --> 00:20:04.839 the audio. At first, you didn't have permission to record. And now 287 00:20:04.839 --> 00:20:10.559 it's involved where all these features are there. So you could literally start a 288 00:20:10.640 --> 00:20:15.680 social audio show today and capture all that content for repurposing. And you know, 289 00:20:15.839 --> 00:20:18.240 so for some of US creators who are like man, I need I 290 00:20:18.240 --> 00:20:23.839 need this content today to be more than just on this platform for the time 291 00:20:23.839 --> 00:20:29.279 it's here. It is a huge, powerful tool now and some people that 292 00:20:29.319 --> 00:20:32.640 are going to watch the show maybe came on, called House and left and 293 00:20:32.680 --> 00:20:34.920 when you go back it doesn't look anything like it did and it's, in 294 00:20:36.000 --> 00:20:40.839 my opinion, way above any of those other platforms we mentioned. Twitter, 295 00:20:40.920 --> 00:20:45.440 facebook, you know, linked in all those places like it's what it's eons 296 00:20:45.480 --> 00:20:48.119 above and they're leading the leading the pack in the audio world. So it 297 00:20:48.200 --> 00:20:52.359 might be time to come on back in really be a creator on there. 298 00:20:52.720 --> 00:20:57.200 So have you seen that these platforms are catering to creators? Are they? 299 00:20:57.599 --> 00:21:00.680 I don't have any kind of deal with any kind of platform where they're paying 300 00:21:00.680 --> 00:21:04.480 me to create content, but I'm curious. Have you seen this with clubhouse 301 00:21:04.559 --> 00:21:10.160 or they do in certain programs, or twitter spaces or neither? Yes, 302 00:21:10.319 --> 00:21:14.200 there's. I think this is the thing that you can be a creator, 303 00:21:14.240 --> 00:21:18.240 but not it's not like with facebook where, like one of my clients got 304 00:21:18.240 --> 00:21:22.759 paid some money for a real that won't explode it and all she had to 305 00:21:22.759 --> 00:21:26.079 do to share the real that she's already made on instagram and facebook. You 306 00:21:26.160 --> 00:21:30.799 played it and she got paycheck from them. They're not necessarily doing that for 307 00:21:30.880 --> 00:21:34.839 social audio. Yet it's one of those things. I can't talking to the 308 00:21:34.839 --> 00:21:41.480 perfect person for this, but like sponsors doing sponsored rooms, sponsored shows, 309 00:21:41.920 --> 00:21:47.119 and that's where a lot of creator making money. So I have a friend 310 00:21:47.160 --> 00:21:52.920 and he has moved into nfts, but he's also an MC and a speaker, 311 00:21:52.960 --> 00:21:57.319 and so what he's done is created a second business where he goes and 312 00:21:57.400 --> 00:22:06.079 hosts these social audio rooms on behalf of the NFT project and brings new audiences 313 00:22:06.079 --> 00:22:08.440 in for them to listen to what this project is about. So I think 314 00:22:08.480 --> 00:22:12.160 that if you are a creator, and I'm talking to the perfect person here, 315 00:22:12.160 --> 00:22:17.119 but if you are a creator, there's different ways for you to get 316 00:22:17.200 --> 00:22:22.559 sponsors and to be paid. I've been a paidoderate for for over a year 317 00:22:22.599 --> 00:22:27.240 now, so I've paid to host rooms or other for other people. But 318 00:22:27.599 --> 00:22:30.480 there's a number of ways that you can to ties it. It's just how 319 00:22:30.519 --> 00:22:37.839 are you creating for my all right, audio platform? Yeah, I love 320 00:22:37.920 --> 00:22:40.039 it because I think, you know, I think often times we do, 321 00:22:40.119 --> 00:22:41.680 and this was my thing. This is why I started to creating a daily 322 00:22:41.759 --> 00:22:48.599 show, one I was creating pretty much daily on these platforms anyway, somewhere, 323 00:22:48.599 --> 00:22:51.720 either I was creating my own thing or as helping someone else create. 324 00:22:51.799 --> 00:22:52.880 I was showing up, I was having a conversation. I'm like, man, 325 00:22:52.880 --> 00:22:56.799 why don't I show up and have my own conversation and have my own 326 00:22:56.839 --> 00:22:59.799 guests and build my own network and all that kind of stuff, and that 327 00:22:59.839 --> 00:23:03.000 was we're creating, you know, daily came in and then I've talked about 328 00:23:03.079 --> 00:23:04.839 know some network. I'm always talking about something. Okay, this is this 329 00:23:04.920 --> 00:23:08.359 is the Crut this is like the are you're you're an idea man. This 330 00:23:08.480 --> 00:23:11.480 is the cryptonite of being a creator. It's like this part of my brain 331 00:23:11.680 --> 00:23:15.960 small shutdown. I'm always like what's next? We're going to do what's next. 332 00:23:15.000 --> 00:23:18.839 But I love that that you said you don't necessarily have to own the 333 00:23:18.960 --> 00:23:25.200 NFT project or the business or the brand, but approach those brands that you 334 00:23:25.279 --> 00:23:27.160 know, love and trust and that you want to work with and see if 335 00:23:27.200 --> 00:23:30.960 they will pay you some money to go on and represent them on these social 336 00:23:32.000 --> 00:23:36.880 APPS. I think there's a genius idea to monetize outside of just building your 337 00:23:36.920 --> 00:23:40.079 own community. And you're going to do it in tandem, because I know 338 00:23:40.200 --> 00:23:45.319 you are not just one trick pony of moderating a room, but you are 339 00:23:45.359 --> 00:23:48.440 also bringing some of those crowds and some of those people into your ecosystem and 340 00:23:48.440 --> 00:23:52.400 then they're converting into customers as well. So I think that is a huge 341 00:23:52.400 --> 00:23:56.920 opportunity and maybe some brands are listening. Listen here, brand if you're listening, 342 00:23:56.960 --> 00:24:00.880 there's two creators right here making off or go ahead, we'll start bidding 343 00:24:00.880 --> 00:24:03.519 more in the chat. All right, we'll see. You see wins, 344 00:24:03.559 --> 00:24:07.440 but I think it's a great ideal for both on the brand side and then 345 00:24:07.440 --> 00:24:11.000 on the Creator side. It's like you make this match. And because I 346 00:24:11.039 --> 00:24:14.640 know I promote a lot of product, I promoted one sheet bro You know, 347 00:24:14.720 --> 00:24:18.079 on this show all the time and love it. And I'm also a 348 00:24:18.079 --> 00:24:21.920 one cheat pro user. Yeah, for the right people watching, and it 349 00:24:22.000 --> 00:24:25.160 now one she pros. Where it's at. Yeah, yeah, once she 350 00:24:25.359 --> 00:24:29.880 bro Way, one sheet Du Prosh, Billy Thorpe or Katie Brinkley? Is 351 00:24:29.880 --> 00:24:33.160 it just your first last name? All right for for this. So go 352 00:24:33.279 --> 00:24:34.880 check. Don't, don't, don't click on Kati's too much, because I'm 353 00:24:34.920 --> 00:24:40.640 number one in that directory right now. So share more. It's competition. 354 00:24:41.000 --> 00:24:47.240 It's my it's my sport. Once she pross. Think about it. If 355 00:24:47.319 --> 00:24:52.519 you were, you know, like if we're microphones, who you helped me 356 00:24:52.599 --> 00:25:00.319 get by microphone? You're hosting your daily room and you just as people come 357 00:25:00.359 --> 00:25:02.640 in your I Geah, if you can get you know, the way that 358 00:25:02.680 --> 00:25:06.000 I sound, you can tell that I'm using an actual audio that up. 359 00:25:06.039 --> 00:25:08.640 You know, here's a link which you have clickable links and clubhouse now and 360 00:25:08.680 --> 00:25:12.160 it can go directly to filiate page. They get their name on the room. 361 00:25:12.160 --> 00:25:17.799 I mean, it's a win for both of you because people can actually 362 00:25:17.839 --> 00:25:22.640 hear the product as it's being used. You know, it's I don't know. 363 00:25:22.759 --> 00:25:26.799 I think that there are so many ways that you can monetize and get 364 00:25:26.880 --> 00:25:32.119 sponsors for live rooms and I think that it's been it was not recorded. 365 00:25:32.839 --> 00:25:36.960 Yeah, I understand why some Brian might have been on the fence about it, 366 00:25:37.000 --> 00:25:40.839 but now every single room is recorded and so it doesn't matter if you'll 367 00:25:40.960 --> 00:25:44.720 have ten people in there while the show is live. There's been plenty of 368 00:25:44.799 --> 00:25:47.880 rooms for you know, there's maybe twenty five people in it and I've gone 369 00:25:47.880 --> 00:25:52.799 back and looked to see the replay stats and it's over four hundred people have 370 00:25:52.920 --> 00:25:56.920 replayed that room. They've still seen that link, they still heard everything that 371 00:25:56.960 --> 00:26:00.599 I had to say. I mean it's just like a a podcast now and 372 00:26:00.720 --> 00:26:06.640 there's I share clubhouse rooms in my emails. You get that clickable links. 373 00:26:06.680 --> 00:26:11.920 I mean there's so many more opportunities as a creator with social audio, to 374 00:26:11.160 --> 00:26:17.440 be purpose that content or to and monetize it and get some sponsors. Yeah, 375 00:26:17.480 --> 00:26:19.359 I love that you brought that up because I think that is one of 376 00:26:19.400 --> 00:26:25.079 the things that when you spend a lot of time doing something in clubhouse early 377 00:26:25.160 --> 00:26:26.519 on. I mean I think if one time I clocked like eighty hours on 378 00:26:26.559 --> 00:26:30.119 there in a week because I was just on there all the time. Like 379 00:26:30.160 --> 00:26:32.680 I looked at my phone I was like, holy smoked, I'm spending a 380 00:26:32.720 --> 00:26:36.039 ton of time on here, what am I doing? But I was having 381 00:26:36.079 --> 00:26:38.559 fun, I was building my community. So maybe it wasn't all in vain, 382 00:26:40.319 --> 00:26:41.880 but it is a ton of time and it can be this big time 383 00:26:42.000 --> 00:26:45.960 suck. But but as a creator, we're all trying to figure this out, 384 00:26:45.000 --> 00:26:48.599 like how do we get my you know, compensated for our for our 385 00:26:48.599 --> 00:26:51.720 time, our energy, our talent? And you know, one thing that 386 00:26:51.720 --> 00:26:56.400 you said was these you know, you're getting four hundred downloads, you know 387 00:26:56.559 --> 00:27:00.000 on the on the post portion of the show. Well, the average Podcaster, 388 00:27:00.240 --> 00:27:04.240 I think, for my research, gets like twenty five downloads an episode 389 00:27:04.480 --> 00:27:10.240 or something like that, and so it's already more goos. Did you share 390 00:27:10.240 --> 00:27:11.960 it with me or did I show you. Did we just Phune to see 391 00:27:12.079 --> 00:27:15.400 this game? Maybe we saw the same thing or heard it somewhere. But 392 00:27:15.559 --> 00:27:18.279 you know, just on this clubhouse room, and there's not even a lot 393 00:27:18.279 --> 00:27:22.079 of people in here because one once again, I don't feel like this type 394 00:27:22.119 --> 00:27:25.559 of conscience. Yeah, that's room. Why am I not in the room? 395 00:27:25.759 --> 00:27:26.960 Katie, come on, if you do jump in the room, just 396 00:27:26.960 --> 00:27:30.559 meet your microphone so we don't get double audio. But even though there's not 397 00:27:30.599 --> 00:27:34.240 a lot of people, there's still been twenty four people come through the room, 398 00:27:34.240 --> 00:27:37.759 and so twenty four people have heard about us. Twenty four people of 399 00:27:37.960 --> 00:27:42.559 you know, seen seen the room and heard the audio, and so that's 400 00:27:42.599 --> 00:27:48.160 already averaging way more than most podcasters get, you know, or right there 401 00:27:48.200 --> 00:27:52.319 at it. I'm we're at average right now for just this episode, just 402 00:27:52.359 --> 00:27:56.480 on the live portion. So and look at this. Katie Brinkley joins the 403 00:27:56.480 --> 00:28:00.400 clubhouse room. If you're not in a clubhouse, go over there and check 404 00:28:00.400 --> 00:28:03.559 it out. We're over here talking about dominating with audio, and this is 405 00:28:03.599 --> 00:28:07.960 what I'm talking about. Katie Brinkley jumps on the stage. Before she did, 406 00:28:07.000 --> 00:28:10.839 there are four people here. She jumped on the stage. Now there's 407 00:28:10.880 --> 00:28:15.799 twenty people here. This brings me to my next point of saying this collaboration 408 00:28:15.400 --> 00:28:21.400 in the social audio matters like it matters to not just be a solo person 409 00:28:21.519 --> 00:28:25.319 on a stage. And this is the reason why I'm not going to stream 410 00:28:25.359 --> 00:28:27.920 here to club house anymore, is because I'm just running, you know, 411 00:28:29.000 --> 00:28:32.599 one icon with two to people's voices coming out of it. So it doesn't 412 00:28:32.599 --> 00:28:34.359 really make a lot of sense. But but it just was displaint I wish 413 00:28:34.359 --> 00:28:37.319 I could show it on the screen. It went from four people with twenty 414 00:28:37.319 --> 00:28:41.039 five people like that immediately. In the sad part is a lot of these 415 00:28:41.039 --> 00:28:45.000 people follow me, Katie. So thanks a lot of guys for no support. 416 00:28:45.039 --> 00:28:47.920 Everybody Solo, but when Katy Brigley comes on the stage and now we 417 00:28:47.920 --> 00:28:52.039 get a we get a room full. So interesting, very interesting. Well, 418 00:28:51.720 --> 00:28:55.039 but this is the thing too, is is you know, right now 419 00:28:55.079 --> 00:28:57.279 we've hit leve with what? That's that? You just said? We just 420 00:28:57.480 --> 00:29:03.640 hit the average down of a podcast just by two people having a conversation. 421 00:29:03.880 --> 00:29:10.480 That's again we're social audio is different. People want here conversation. The no 422 00:29:10.519 --> 00:29:15.240 offense, billy, I enjoy hearing you speak, but obviously having one guy 423 00:29:15.319 --> 00:29:21.599 on stage is kind of like me, whereas now and you get those different 424 00:29:21.599 --> 00:29:25.519 perspectives, you get to hear those those different ideas and, yeah, I 425 00:29:25.559 --> 00:29:32.000 just gets it's it's special and it's unique and it's different from podcasting. It's 426 00:29:32.079 --> 00:29:37.039 different than social media. There's a reason all the big names that's of social 427 00:29:37.079 --> 00:29:42.759 media this into their platforms because it's it's a new way to communicate with people 428 00:29:42.880 --> 00:29:48.680 and it's a very effective way to communicate with people. It's not, thenic 429 00:29:48.880 --> 00:29:52.000 effective way of doing business. Yeah, I totally agree and I think it 430 00:29:52.000 --> 00:29:55.480 cuts a lot of the friction out, a lot of the guests work. 431 00:29:55.640 --> 00:29:57.200 You can get on stage. And then here's another thing. You know talk 432 00:29:57.240 --> 00:30:03.680 about social proof, like it's more than just somebody liking or commenting on your 433 00:30:03.440 --> 00:30:07.720 like picture or whatever. Like I've literally been in rooms where I'm in the 434 00:30:07.720 --> 00:30:10.359 audience and you've been this way to Katie, where it's like, oh, 435 00:30:10.440 --> 00:30:11.680 billy's in the room and I just want to shot out billy, like you 436 00:30:11.720 --> 00:30:15.000 spent fifteen minutes on the phone with me. Totally changed my whole sponsorship strategy. 437 00:30:15.000 --> 00:30:18.160 went out, got a sponsor, close twenty five hundred deal and next 438 00:30:18.160 --> 00:30:22.640 thing I know, my my back channels is lighting up with potential new business 439 00:30:22.640 --> 00:30:27.519 because of that one mention for five seconds and I'm like wow, this is 440 00:30:27.559 --> 00:30:33.759 so crazy to me that we've built. But that's the trust factor as well. 441 00:30:33.839 --> 00:30:38.559 Exactly exactly, and you know on that person wasn't getting paid to say 442 00:30:38.640 --> 00:30:45.000 that for you, and it's like referral marketing one on one here, having 443 00:30:45.119 --> 00:30:48.359 the opportunity to just get on stage and to say, Billy, change business. 444 00:30:48.440 --> 00:30:52.640 You know, old I had down and, you know, use this 445 00:30:52.680 --> 00:30:56.720 microphone like I heard you on, you know, the clubhouse all the time. 446 00:30:56.759 --> 00:30:57.599 I was like, I might I have to stick my head in a 447 00:30:57.640 --> 00:31:03.240 box because of sticks here in your home. Let's let get you taken care 448 00:31:03.279 --> 00:31:07.599 of and now I can use this for socialize, I can use it for 449 00:31:07.680 --> 00:31:12.200 my podcast. Is Taken my audio games the whole new level and it sounds 450 00:31:12.240 --> 00:31:15.920 better, you know, when you're showing up on a consistant basis and you 451 00:31:15.960 --> 00:31:21.279 actually have good sounds. I mean like and you had built yourself up as 452 00:31:21.359 --> 00:31:25.240 being that person I know I could trust, and you're like hey, yeah, 453 00:31:25.440 --> 00:31:26.440 this isn't a philly link, but I mean I was like, I 454 00:31:26.480 --> 00:31:29.920 don't care. Yeah, I hope I would pay you the full price of 455 00:31:30.000 --> 00:31:32.880 a microphone if you want a semi year old Mike. I just trust you 456 00:31:32.920 --> 00:31:37.400 that much and it's because of all the things you've said over the course of 457 00:31:37.440 --> 00:31:42.599 hearing you speak for days or weeks on this APP and it's the out aunticity 458 00:31:42.680 --> 00:31:47.720 factor again. Yeah, I love it. I hundred percent agree, Katie. 459 00:31:47.759 --> 00:31:49.599 So when we're talking about showing up on here and show up and kind 460 00:31:49.640 --> 00:31:55.240 of like different ways, what are what are some show formats? I mean, 461 00:31:55.279 --> 00:31:59.920 do we run club House and social audio like this show, like this 462 00:32:00.000 --> 00:32:02.200 live stream, or do you think, like what have you seen? Format? 463 00:32:02.200 --> 00:32:07.759 Wise that works the best? I guess it is my question on social 464 00:32:07.839 --> 00:32:12.079 audio. Yeah, social audio. Yeah, so this is one of the 465 00:32:12.079 --> 00:32:16.720 things too, that I think many clubhouse room creators, social audio creators, 466 00:32:16.759 --> 00:32:22.519 the trap they fell into when they first started these spaces, these rooms, 467 00:32:22.640 --> 00:32:27.960 was that they everyone thought they needed at least an hour. And with clubhouse 468 00:32:28.000 --> 00:32:31.799 now recording fireside, they have recordings. You know, all these different audio 469 00:32:31.839 --> 00:32:36.480 apps have been to hear the recordings of it. Well, then you can, 470 00:32:36.759 --> 00:32:38.039 you can go live for ten minutes if you want. You know, 471 00:32:38.279 --> 00:32:43.440 you could use that as basically a hey, I just just want to let 472 00:32:43.440 --> 00:32:47.359 you know psta Graham now has three fees, you know, secological favorite, 473 00:32:47.359 --> 00:32:50.680 you know, and I could go in there and just do a quip up 474 00:32:50.759 --> 00:32:55.559 date. And now I have a shauble link that I can share on Linkedin, 475 00:32:55.720 --> 00:32:59.480 I can share it on Facebook, I can share it in my email 476 00:32:59.519 --> 00:33:04.559 and it's to ten minute update, maybe mini podcast that I can share with 477 00:33:04.599 --> 00:33:07.720 my moneyns. And so I think it's don't think that you need to have 478 00:33:07.759 --> 00:33:12.240 an hour long run. Go for as long as the conversation needs to go. 479 00:33:13.200 --> 00:33:15.240 I also think that you know, as you were saying before, billy, 480 00:33:15.599 --> 00:33:19.079 you're the only one on stage. You're I gonna have like four people 481 00:33:19.160 --> 00:33:22.279 here, and then I jumped up and there's like twenty. People want to 482 00:33:22.279 --> 00:33:28.519 hear conversation, they want to hear differing opinions, they want to hear additional 483 00:33:28.559 --> 00:33:32.519 insights. If they have something to share, they want to join in and 484 00:33:32.519 --> 00:33:38.319 and that's where I've seen the really successful rooms. Just bring, you know, 485 00:33:38.519 --> 00:33:44.279 sixty people up on to the stage. That's no fun for anyone. 486 00:33:44.319 --> 00:33:49.039 That's actually the audience trying to figure out WHO's talking. Keep it to like 487 00:33:49.079 --> 00:33:53.480 four to six people and have a conversation about a topic and if other people 488 00:33:53.599 --> 00:33:58.319 want to come up and the conversation is ended for some people. Move them 489 00:33:58.359 --> 00:34:01.240 back down to the audience. I think it's it's a great time for opportunity 490 00:34:01.279 --> 00:34:07.280 for you to expand your thoughts, your beliefs and gain new insight into print 491 00:34:07.519 --> 00:34:13.719 topics. So the six people is kind of the sweet spot. Always have 492 00:34:13.840 --> 00:34:17.639 at least two on clubhouse. If you can get three, even better. 493 00:34:17.719 --> 00:34:22.760 But again, it's all about trying to have conversation something you don't get. 494 00:34:22.840 --> 00:34:28.159 What the PODCASTS? Yeah, like this podcast. You know what I'm dying? 495 00:34:28.559 --> 00:34:30.679 Yeah, absolutely, no, absolutely, and I think that. You 496 00:34:30.719 --> 00:34:34.280 know, I think even with live streaming and podcast, I mean I think 497 00:34:34.320 --> 00:34:38.280 all these things have their place in as creators and multi creators, it's our 498 00:34:38.360 --> 00:34:43.280 responsibility to figure out, like, which one do we enjoy the most and 499 00:34:43.320 --> 00:34:45.960 in which ones we want to focus on, and so it can on lean 500 00:34:46.039 --> 00:34:49.599 into that, and I think that's where you'll be most successful as a content 501 00:34:49.639 --> 00:34:51.440 creator. Like, if you like to show up alive, like I do, 502 00:34:51.519 --> 00:34:53.119 start start a live show. I don't know about starting a daily live 503 00:34:53.159 --> 00:34:58.360 show. Maybe I have a little regrets after twelve episodes whatever we're on. 504 00:34:58.559 --> 00:35:01.360 But so well, this is the thing and and I think I've pitched this 505 00:35:01.400 --> 00:35:07.239 to you, but, like you go live daily. Sorry you're stuck there, 506 00:35:07.360 --> 00:35:10.960 but I mean having a cohost on Co host, Friday, Coho, 507 00:35:12.079 --> 00:35:15.159 you know. That way you can kind of the opportunity for that banter in 508 00:35:15.239 --> 00:35:20.880 that conversation that but you still have somebody regular so you can always con stare 509 00:35:20.920 --> 00:35:23.199 it to that type of topic. Yeah, I think that is great idea. 510 00:35:23.280 --> 00:35:28.199 I have been I have a little bit of that set up already, 511 00:35:28.280 --> 00:35:31.599 kind of in talked, but I definitely think having a cohost is good, 512 00:35:32.079 --> 00:35:36.360 or a circle of cohost you know, to kind of circle through and talk 513 00:35:36.360 --> 00:35:38.559 about different things. I think is a great option because it does get a 514 00:35:38.599 --> 00:35:45.679 little boring talking to yourself about stuff that you like. But, and that's 515 00:35:45.679 --> 00:35:47.519 why I have a guest on to which I'm, you know, good or 516 00:35:47.559 --> 00:35:52.760 bad at interviewing. I'm learning the skill and I'm studying the skill and I 517 00:35:52.760 --> 00:35:54.800 think clubhouse is really helped me at that. You know, it's like I 518 00:35:54.840 --> 00:35:58.559 was not a social person, like I would work in my office eight to 519 00:35:58.599 --> 00:36:00.599 ten hours a day by myself, of in only talk to people I was 520 00:36:00.639 --> 00:36:05.239 trying to sell stuff to. Like that's what I did for the last forever. 521 00:36:05.400 --> 00:36:08.320 You know, it was like cool, and now you know I got 522 00:36:08.320 --> 00:36:12.360 the social platform where I'm learning how to communicate with people, I'm learning how 523 00:36:12.400 --> 00:36:14.920 to talk, I'm learning how to ask questions, I'm learning how to be 524 00:36:15.000 --> 00:36:17.239 curious, and so, even if you're not all those things up front, 525 00:36:17.280 --> 00:36:21.199 I've spent like a year on club house. I've strument hundreds of hours, 526 00:36:21.199 --> 00:36:24.480 probably even thousands of hours, talking to people, getting to know people. 527 00:36:24.960 --> 00:36:29.639 So I do want to open it up over here on clubhouse if anybody has 528 00:36:29.679 --> 00:36:31.760 any QA. But before I do that, actually, Katie, do you 529 00:36:31.800 --> 00:36:37.000 have any kind of course or workshop or anything around Social Audio? I know 530 00:36:37.039 --> 00:36:38.239 you you had something at one point. I just want to see if you 531 00:36:38.280 --> 00:36:42.519 still had that for people who are like, I've never heard of this before, 532 00:36:42.599 --> 00:36:44.679 I don't even know how to use it, or strategy. Do you 533 00:36:44.760 --> 00:36:51.039 have any resources? I not. So I had clubhouse course, but there's 534 00:36:51.159 --> 00:36:57.000 so much has changed with clubhouse that it's moved into more of a social audio 535 00:36:57.119 --> 00:37:00.000 strategy. Calls, if you're interested in that. It's strategy. All were 536 00:37:00.079 --> 00:37:05.599 Unie at them. Figure out social audio platforms the right one for you. 537 00:37:05.639 --> 00:37:09.000 I think that that something to consider. Clouds might not be for you and 538 00:37:09.039 --> 00:37:13.320 the way that you do business. It might not be the best way that 539 00:37:13.360 --> 00:37:19.679 you communicate. Let's say you have thirtyzero followers on Linkedin and you know like 540 00:37:20.199 --> 00:37:22.400 starting from scratch on clubhouse might seem kind of daunting. Well, will not 541 00:37:22.679 --> 00:37:28.360 craft a strategy around linkedin audio events when these are the types of conversations you 542 00:37:28.599 --> 00:37:32.199 have and how you promote it? So it's moved into a social audio strategy 543 00:37:32.239 --> 00:37:37.320 call as opposed to just doing a horse because it's not a one size fits 544 00:37:37.320 --> 00:37:43.679 all. It's everybody's going to have platform that feels right to them. clubhouse. 545 00:37:43.800 --> 00:37:45.400 You know, really, I think you and I both can say like 546 00:37:45.519 --> 00:37:50.119 this is this is our home. CLUBHOUSE is a great spot by the way 547 00:37:50.119 --> 00:37:54.239 that we communicate and the way that we like to listen to conversation. So 548 00:37:57.360 --> 00:38:00.239 everyone is not a one size fits all and you're interested, then we can 549 00:38:00.280 --> 00:38:04.480 do a strategy called together. Awesome, absolutely, and I'm going to have 550 00:38:04.519 --> 00:38:08.360 that linked in the show notes description all those fun places, so you can 551 00:38:08.440 --> 00:38:14.360 check that out and if anybody is over in clubhouse or if you're watching wherever 552 00:38:14.360 --> 00:38:16.559 you're watching, there's a link pretty close to you where you can go to 553 00:38:16.599 --> 00:38:21.840 creating live, creating daily done a lot. There we go and you can 554 00:38:21.840 --> 00:38:23.760 see where we go alive. You can check out my one sheet and then 555 00:38:23.800 --> 00:38:29.119 I'll add Katie's information and I'll add that that strategy call link there so they 556 00:38:29.119 --> 00:38:30.920 can get in touch with you. And so right now, what I want 557 00:38:30.920 --> 00:38:34.440 to do, first of all, when thank you, Katie, for coming 558 00:38:34.519 --> 00:38:37.280 on the show, and we're actually going to do something different today. We're 559 00:38:37.280 --> 00:38:38.920 going to jump over into clubhouse, but I'm going to turn off the live 560 00:38:38.960 --> 00:38:44.800 stream because I want people. I notice this that in clubhouse sometimes people are 561 00:38:44.840 --> 00:38:45.639 like, I don't want to be on your live show, but I do 562 00:38:45.679 --> 00:38:47.599 want to come up, I want to ask questions, I want to be 563 00:38:47.599 --> 00:38:51.599 a part of the conversation. So I'm going to in this live stream. 564 00:38:51.599 --> 00:38:53.519 We're going to jump over to clubhouse and just a moment we take a little 565 00:38:53.639 --> 00:38:57.880 breather and then we're jump in a clubhouse and people can raise your hand, 566 00:38:57.920 --> 00:39:00.880 come on stage and we can at Katie's brain for just a few more minutes 567 00:39:01.119 --> 00:39:05.039 about social audio. If you have any question. Sound good to you, 568 00:39:05.119 --> 00:39:08.159 Katie? That sounds awesome. Thank you so much for having me on. 569 00:39:08.199 --> 00:39:10.840 I hope you asked me to come back again. Yeah, well, you 570 00:39:10.880 --> 00:39:14.760 just offered to cohost some shows. I think I mean maybe it. I 571 00:39:14.760 --> 00:39:19.480 got to watch the video again. It's nice. All right, sounds good, 572 00:39:19.519 --> 00:39:21.760 Katie. Well, I've really appreciate it and we'll talk to you soon 573 00:39:21.840 --> 00:39:23.400 if I'm going to close this out. So, everyone, thank you so 574 00:39:23.480 --> 00:39:28.559 much for joining creating daily today. Tomorrow I'm going to be back with my 575 00:39:28.559 --> 00:39:31.199 friend, producer Jimmy, who I also met on Clubhouse, to talk about 576 00:39:31.239 --> 00:39:35.280 the correct way to launch your podcast. So maybe you spend a lot of 577 00:39:35.320 --> 00:39:37.639 time on clubhouse. Maybe you have a lot of content saved on clubhouse and 578 00:39:37.679 --> 00:39:42.559 you want to know how can I use that content to launch a podcast, 579 00:39:42.599 --> 00:39:45.320 but do it the right way. Now some people come to me and say, 580 00:39:45.400 --> 00:39:47.840 Billy, you've launched all kinds of podcasts. Can you teach me how? 581 00:39:47.840 --> 00:39:51.280 In the answer is probably yes, but I will teach you wrong. 582 00:39:51.360 --> 00:39:55.000 So hopefully tomorrow will learn some right ways and I know producer Jimmy is doing 583 00:39:55.280 --> 00:40:00.440 a workshop to help you boost your launch. So be back tomorrow to PM 584 00:40:00.480 --> 00:40:04.480 Eastern time, going to be talking to producer Jimmy about her launch process for 585 00:40:04.480 --> 00:40:06.840 podcasting. She's been doing it for a really long time. I think she's 586 00:40:06.840 --> 00:40:10.840 added to like over two thou episodes. So pretty crazy and let us know. 587 00:40:12.519 --> 00:40:15.800 You know. Let us and one more thing, last thing and I'm 588 00:40:15.800 --> 00:40:20.280 done. Go to your nearest podcast player in review this show. If you 589 00:40:20.360 --> 00:40:22.840 enjoyed the show or if you hated it, just leave a review. Okay, 590 00:40:22.880 --> 00:40:24.880 I can take it. I can take it. So anyway, we'll 591 00:40:24.920 --> 00:40:29.280 see guys over in clubhouse for a little quick q Anda and we'll see tomorrow 592 00:40:29.280 --> 00:40:35.000 at two PM.