Grow Your Brand with Audio

WEBVTT 1 00:00:00.000 --> 00:00:06.440 And now here's something we all can really like. You're listening to creating daily. 2 00:00:06.719 --> 00:00:09.880 There's something wrong with you. You know that because you and I are 3 00:00:09.919 --> 00:00:13.800 like a mullet is the is the business, so he's the front part of 4 00:00:13.839 --> 00:00:17.320 the haircut and then I'm the party in the back. I think they're hilarious. 5 00:00:17.480 --> 00:00:23.239 It speaks to me. It's like he's saying what I'm thinking. All 6 00:00:23.359 --> 00:00:26.839 right, what's up, everybody? Welcome to another episode of creating daily. 7 00:00:27.039 --> 00:00:30.120 And, as always, when you were a creator, stuff does always goes 8 00:00:30.120 --> 00:00:32.719 plans. A little technical issues there, but we got them all worked out. 9 00:00:32.840 --> 00:00:37.479 So I'm super excited to be joined by my friend Katie here in just 10 00:00:37.520 --> 00:00:41.200 a few moments. Katie brinkle of Rocky Mount Marketing is we're going to be 11 00:00:41.200 --> 00:00:46.399 talking all about social audio and podcasting, in the power of audio to grow 12 00:00:46.439 --> 00:00:49.960 your business, to grow your brand. When she's done a phenomenal job at 13 00:00:50.039 --> 00:00:53.679 doing and since we're run a few minutes late, I'm just going to go 14 00:00:53.719 --> 00:00:56.880 ahead and get right into it and leave all my dad jokes at home and 15 00:00:56.960 --> 00:01:00.479 in my mind, where they probably belong anyway, and let's get into a 16 00:01:00.479 --> 00:01:07.040 little segment call creator highlights. No cooking necessary and now assembly required. He's 17 00:01:07.200 --> 00:01:11.560 got to be Funky, all right, it's got to be funky. and 18 00:01:11.640 --> 00:01:15.799 talking about Funky, is somebody that my wife actually submitted. I was going, 19 00:01:15.840 --> 00:01:19.000 honey, who should I shout out on my creator my creator highlight today, 20 00:01:19.000 --> 00:01:22.480 and she said, hey, why don't you shout out my favorite podcast, 21 00:01:22.680 --> 00:01:23.799 and I was like, that's a great idea, we should do that, 22 00:01:23.840 --> 00:01:27.599 and so she submitted this one that is by Meg Lewis and is called 23 00:01:27.840 --> 00:01:33.359 the sit sit there and do nothing, and so, for my understanding, 24 00:01:33.400 --> 00:01:38.680 this is a comedy, Fun Approach for like meditation and Mindfulness. have yet 25 00:01:38.719 --> 00:01:42.000 to listen to it, but you should and then you can judge my wife 26 00:01:42.040 --> 00:01:45.200 accordingly as to what kind of person she is by the type of content that 27 00:01:45.319 --> 00:01:49.000 she listens to. So that is the Creator highlight, and I do want 28 00:01:49.000 --> 00:01:52.000 to put it out there if you're a creator or if you're a big fan 29 00:01:52.120 --> 00:01:55.719 of another creator and you want me to highlight them on the show, feel 30 00:01:55.760 --> 00:02:00.319 free to submit them to the show. Would love to. Would love to 31 00:02:00.319 --> 00:02:01.840 do that. Would love to. That's what this is all about, is 32 00:02:01.920 --> 00:02:07.639 helping content creators and shotting them out and letting them have their flowers or stars. 33 00:02:07.680 --> 00:02:10.560 Or whatever we call it these days. So yeah, so make sure 34 00:02:10.560 --> 00:02:16.439 you submit those as well. And now got a little bit of that's news 35 00:02:16.479 --> 00:02:20.960 to me, all right, creating daily. I always forget how long that 36 00:02:21.039 --> 00:02:23.879 is and I start talking before it's over. What news today is probably a 37 00:02:23.919 --> 00:02:28.719 little old news to some of you. It is that road, yes, 38 00:02:28.879 --> 00:02:31.919 road as in road cast, road as in road microphones, has launched a 39 00:02:32.000 --> 00:02:35.439 release a new pair of headphones. I think they're in like pre order right 40 00:02:35.479 --> 00:02:39.159 now, but they're called the NTAH one hundreds in they make the register ringing 41 00:02:39.199 --> 00:02:43.719 about one hundred and fifty. So not really a bad price point for over 42 00:02:43.759 --> 00:02:46.960 the ear headphones. And I was reading a little bit about them. I'm 43 00:02:46.000 --> 00:02:50.479 probably not going to get them because I love my inner phones and I went 44 00:02:50.520 --> 00:02:53.840 away from over the year because I sweat so much when I'm have them on, 45 00:02:53.919 --> 00:02:58.319 which maybe is a personal problem. But the most promising thing is that 46 00:02:58.360 --> 00:03:01.919 I did see is they do have a revel luctionary cool tech jailed reduces where 47 00:03:02.000 --> 00:03:06.919 fatigue. I imagine their colvy and maybe they stopped sweaty. I don't know. 48 00:03:07.000 --> 00:03:08.520 Anyway, that's news. It's a part of my show. I had 49 00:03:08.560 --> 00:03:12.800 to have it exciting or not. It's part of audio, to which I'm 50 00:03:12.800 --> 00:03:15.120 excited once again to bring my friend Katie on here a moment. But I 51 00:03:15.159 --> 00:03:21.199 do want to let people know they are listening on Clubhouse, that I'm not 52 00:03:21.280 --> 00:03:23.800 going to be broadcasting to clubhouse starting next week. We're going to finish up 53 00:03:23.840 --> 00:03:28.520 tomorrow. It's been a lot of fun but in my opinion, in the 54 00:03:28.520 --> 00:03:31.840 opinion of people I like and trust and know, maybe she's on the show 55 00:03:31.879 --> 00:03:37.360 today, after some conversations, I'm going to dismiss clubhouse from the lineup and 56 00:03:37.400 --> 00:03:42.039 just focus on audio and video, because I that's the kind of type of 57 00:03:42.080 --> 00:03:45.120 content we're creating. So anyway, will actually talk about that a little bit, 58 00:03:45.159 --> 00:03:46.080 but I'm going to shut up. We're going to get into it. 59 00:03:46.080 --> 00:03:50.840 I'm going to bring my friend Katie on once again. She's a podcaster, 60 00:03:50.879 --> 00:03:55.000 audio host, social media expert, marketing expert, multi hyping creator, like 61 00:03:55.080 --> 00:03:59.599 most people on my show. So, Katie, welcome, but don't say 62 00:03:59.599 --> 00:04:01.759 anything because I gotta meet you, as I always do. There we go. 63 00:04:01.840 --> 00:04:06.960 Let's have Katie. How are you? Hi, I'm so glad that 64 00:04:08.400 --> 00:04:12.400 I finally have been able to get on your show and it's fun because you're 65 00:04:12.400 --> 00:04:14.599 saying like all, my friend Katie Brinkley, I'm like, this is the 66 00:04:14.599 --> 00:04:16.800 first time I've actually been on your show. Is just because we've been in 67 00:04:16.839 --> 00:04:20.879 so many social audio rooms together and we had the opportunity to talk on the 68 00:04:20.879 --> 00:04:25.839 phone so much that it's like this is this is actually the first real time 69 00:04:26.000 --> 00:04:29.800 that doing it. Yeah, it's pretty cool. And also maybe because I 70 00:04:30.000 --> 00:04:32.759 same shows like most people change their underwear, like every day, I do 71 00:04:32.839 --> 00:04:36.519 a new show, start a new show, come up with the new concepts. 72 00:04:36.720 --> 00:04:40.920 Maybe that's my fault more than anyone else's. So yeah, it's good 73 00:04:40.959 --> 00:04:44.639 to have you on. I'm excited to talk about this subject because I think 74 00:04:44.680 --> 00:04:47.600 that out of all the people I know and have met, actually we met 75 00:04:47.639 --> 00:04:50.360 on social audio, so that's, you know, the power of doing that, 76 00:04:50.399 --> 00:04:55.199 as well as like making friends. But you, probably more than anyone 77 00:04:55.240 --> 00:04:59.000 else, have like crushed this game and I want to own a pick your 78 00:04:59.040 --> 00:05:01.199 brain a little bit about it, and you actually sent me some talking points 79 00:05:01.240 --> 00:05:05.480 because I'm such a bad host of this podcast. But let's jump into some 80 00:05:05.560 --> 00:05:10.759 of that. Like what is the power of your voice and why should I 81 00:05:10.360 --> 00:05:15.680 if I'm not focused on it? Should I be focused on it? Yeah, 82 00:05:15.680 --> 00:05:18.879 well, I think that something about base. There's something about fucking to 83 00:05:18.920 --> 00:05:23.560 people like, like I said, when I'm on the show it this is 84 00:05:23.560 --> 00:05:27.680 the first time that I've actually ever been on your show with it, maybe 85 00:05:27.720 --> 00:05:30.720 only like the third fourth time I've seen you whilst I'll speaking to you, 86 00:05:30.920 --> 00:05:36.319 but it feels like you want of makes friends and it's it's something powerful about 87 00:05:36.319 --> 00:05:42.600 hearing somebody speak. We all thought, or everyone thought, that t was 88 00:05:42.680 --> 00:05:46.199 the end of radio. Who's going to want to listen to stories on the 89 00:05:46.279 --> 00:05:48.360 radio? And then, you know, Internet was supposed to be the end 90 00:05:48.360 --> 00:05:54.199 of TV and we're all still using radio, tea and Internet, and I 91 00:05:54.199 --> 00:05:58.040 think that's the same thing with with audio. It's not going to go anywhere. 92 00:05:57.800 --> 00:06:03.879 Its people ave talking to new people. A crave conversations and hearing other 93 00:06:03.920 --> 00:06:10.519 people's opinions, and so with audio it's it's not going anywhere, it's just 94 00:06:10.639 --> 00:06:15.800 evolving and it's how we decide that we want to evolve with it. So, 95 00:06:15.959 --> 00:06:19.720 yeah, there's something powerful about boys. You can hear how passionate somebody 96 00:06:19.839 --> 00:06:25.519 is when you hear them speak. You can hear their knowledge on a topic 97 00:06:25.519 --> 00:06:30.959 by hearing speak, and there's a difference between just hearing someone read page off 98 00:06:30.000 --> 00:06:35.720 of Google and hearing them speak about their business or something that they're passionate about 99 00:06:36.399 --> 00:06:40.959 when they're listening to a podcast. Are you're in social lot of rooms. 100 00:06:41.000 --> 00:06:44.639 So I think that audio is not going anywhere. If anything, it's just 101 00:06:44.680 --> 00:06:47.199 evolving, and how we decide that we want to volve along with it is 102 00:06:47.439 --> 00:06:51.120 and use it for our business is everything. Yeah, I totally agree, 103 00:06:51.160 --> 00:06:55.480 and I think that is, you know, because I came from a world 104 00:06:55.519 --> 00:06:59.480 of screenprinting promotions, where is all be to be. There was like the 105 00:06:59.519 --> 00:07:02.639 bower of voice as far as like a phone call or sales call or something 106 00:07:02.720 --> 00:07:10.519 of that nature, but there wasn't really there wasn't really that like opportunity to 107 00:07:10.560 --> 00:07:14.240 interact with a crowd of people, and I think that's like social audio so 108 00:07:14.319 --> 00:07:18.040 interesting to me, because we went from like, for me anyways, a 109 00:07:18.040 --> 00:07:23.160 businessperson not really interacting with many people, to all of a sudden state, 110 00:07:23.319 --> 00:07:26.959 you know, like platforms of audiences of like a hundred people, seventy five 111 00:07:27.000 --> 00:07:30.399 to a hundred, like we're running rooms early together about hey, big at 112 00:07:30.399 --> 00:07:33.639 fine guests, be guests like on shows, and also Don's like a hundred 113 00:07:33.680 --> 00:07:36.560 some people in the room and you're like wow, this is like what other 114 00:07:36.600 --> 00:07:42.199 platform would I ever just hit lot go live and have a hundred people listening 115 00:07:42.279 --> 00:07:45.600 to me at a time? Is Pretty Crazy. So and I agree. 116 00:07:45.639 --> 00:07:49.079 And from that pool of people you get like minded people and friends and all 117 00:07:49.079 --> 00:07:54.399 that. So you're absolutely right. It is pretty game changing in my opinion, 118 00:07:54.519 --> 00:07:57.399 as far as like growth of my audience that I didn't even know I 119 00:07:57.439 --> 00:08:01.040 wanted or needed or any of those other things. So, yeah, it's 120 00:08:01.040 --> 00:08:07.519 a very good poll and the thing to billy with with audio or podcasts or 121 00:08:07.560 --> 00:08:13.399 social audio using your voice. It's it's a different way of capturing, you 122 00:08:13.439 --> 00:08:18.720 know, human storytelling and human connections. It's when you hear someone speak. 123 00:08:18.759 --> 00:08:22.879 It's just an authentic way of of connecting with other people and I really think 124 00:08:22.920 --> 00:08:26.040 in a world, and this is from somebody that comes from social media, 125 00:08:26.079 --> 00:08:31.360 I mean I had social media strategy, is my day job. podcasting, 126 00:08:31.360 --> 00:08:37.240 social audio things that I'm passionate about, but in a world of perfectly curated 127 00:08:37.440 --> 00:08:43.480 photos and beautifully designed graphics, audio is something that's real and raw and, 128 00:08:43.559 --> 00:08:48.080 you know, like dancing involved. It requires very little upfront investment to talk 129 00:08:48.080 --> 00:08:52.360 with people and I don't know, I'm sure that we'll get into this too, 130 00:08:52.360 --> 00:08:56.639 billy, but I don't know if social audio would have had the massive 131 00:08:56.879 --> 00:09:01.039 change and success that it did have if it weren't for the pandemic of two 132 00:09:01.080 --> 00:09:03.759 thousand and twenty people missed talking to people. Yeah, that's very yeah, 133 00:09:03.799 --> 00:09:09.279 I agree a hundred percent. I think that was when we saw like clubhouse 134 00:09:09.320 --> 00:09:11.159 for instance, and we'll kind of talk through some of these platforms, but 135 00:09:11.320 --> 00:09:13.759 you know, clubhouse for instance, when we saw that come on, it 136 00:09:13.879 --> 00:09:16.639 was during the middle of a pandemic. For me anyway, it was like, 137 00:09:16.720 --> 00:09:20.240 Oh, I'm bored, I have nothing else to do. This is 138 00:09:20.320 --> 00:09:24.840 kind of a weird thing, a weird way for me to connect with people, 139 00:09:24.039 --> 00:09:30.279 and so it really became one of my favorite platforms. And before clubhouse, 140 00:09:30.720 --> 00:09:33.080 once again I had like, speaking of social media, I had like 141 00:09:33.120 --> 00:09:37.200 eight hundred people following me and me falling them on Instagram, and now that's 142 00:09:37.240 --> 00:09:41.440 grown over to to, you know, over twozero people been added to that 143 00:09:41.919 --> 00:09:48.559 little ecosystem and it's all really come from social audio, which is just in 144 00:09:48.600 --> 00:09:50.879 itself like testimony of like Hey, there's a potential, you know, growth 145 00:09:50.919 --> 00:09:54.240 here. So you talked about some of the benefits of, you know, 146 00:09:54.399 --> 00:09:58.559 of listening to being able to listen to people's passions and all that kind of 147 00:09:58.559 --> 00:10:01.840 stuff. So so we get to know them faster. So if they're, 148 00:10:01.879 --> 00:10:05.159 you know, talking about a product or service or whatever, like, we 149 00:10:05.200 --> 00:10:09.559 as consumers can kind of say, oh, that's you know, this sounds 150 00:10:09.559 --> 00:10:11.840 like bs or this cool, let me swipe my credit card. Now, 151 00:10:11.879 --> 00:10:16.120 as a businessperson, how has this effected Your Business? You know from I 152 00:10:16.159 --> 00:10:20.000 know you coach people and you manage social medias for, you know, for 153 00:10:20.080 --> 00:10:24.039 companies and things like that. How is social audio impact of your company? 154 00:10:26.120 --> 00:10:31.519 Completely changed everything for my company. I think that it was. It was 155 00:10:31.559 --> 00:10:33.480 the perfect thing for me. Like, like you said, the Intro, 156 00:10:35.000 --> 00:10:37.799 I come from radio. So I used to be the postgame reporter for the 157 00:10:37.840 --> 00:10:43.919 Denver Broncos, Colorado Rockies, Denver Nugget the Denver sports teams here Colorado, 158 00:10:43.159 --> 00:10:48.879 and I've been into radio. I didn't want to go into TV. I 159 00:10:48.919 --> 00:10:52.639 wanted to do radio because I just thought it was such a unique way of 160 00:10:52.600 --> 00:10:58.039 you had to be a storyteller. You can't just use the visuals that people 161 00:10:58.080 --> 00:11:03.080 can see on screen. have to describe everything that you're seeing so that the 162 00:11:03.080 --> 00:11:09.200 people that listening, you know, can visualize it themselves, and Stolotti clubhouse 163 00:11:09.279 --> 00:11:13.120 really was the the perfect thing come out. For me, it one hundred 164 00:11:13.159 --> 00:11:16.120 percent inch by business and I think it changed. You were saying to you 165 00:11:16.120 --> 00:11:22.279 want from eight hundred followers over twozo followers, and once you had a small 166 00:11:22.320 --> 00:11:28.960 community, but you just necessarily weren't a given the microphone or the platform to 167 00:11:28.000 --> 00:11:31.919 be in front of a hundred people. You know, an hour and a 168 00:11:33.000 --> 00:11:35.440 hundred people in an hour. That's if you think about if you have a 169 00:11:35.519 --> 00:11:39.879 hundred people in a room, that's a ton of people that were there listening 170 00:11:39.919 --> 00:11:43.120 to you, even if they were only there for ten minutes, you were 171 00:11:43.159 --> 00:11:48.039 there and had the opportunity to make an impression on them. And so with 172 00:11:48.120 --> 00:11:52.639 clubhouse, so many content creators had the opportunity to hold the microphone. You 173 00:11:52.639 --> 00:11:58.080 know that there's so many people that I have connected with social audio that I 174 00:11:58.399 --> 00:12:03.240 would have ever had the opportunity you, I would never been searching for you, 175 00:12:03.440 --> 00:12:05.080 I would have never been using the same hashtags that you were, so 176 00:12:05.159 --> 00:12:09.120 I would have never gotten into your ecosystem. And that's that's what social audio 177 00:12:09.200 --> 00:12:13.399 does, is it bring people together and allowed to make those questions quickly, 178 00:12:15.200 --> 00:12:18.159 unlike you know, okay, I might see your post like that was fool, 179 00:12:18.240 --> 00:12:22.919 but it's not going to necessarily incentivis me enough to hit the follow button. 180 00:12:22.960 --> 00:12:24.720 You know, yeah, exactly. Yeah, I think that is you 181 00:12:24.720 --> 00:12:28.600 know, I think that is the powerful thing too, because there are people 182 00:12:28.039 --> 00:12:33.720 who I have seen their instagram even after meeting them on Clubhouse, and I 183 00:12:33.720 --> 00:12:39.039 would have never followed their instagram account ever just because it was like either a 184 00:12:39.080 --> 00:12:43.320 look super hyper or super cheesy or didn't make any sense or, you know, 185 00:12:43.320 --> 00:12:48.000 as too many pictures of their dog and out of their services or you 186 00:12:48.000 --> 00:12:50.799 know whatever, and I would just never connected with them at all. But 187 00:12:50.840 --> 00:12:52.840 I heard their voice, I heard the story, I heard all that and 188 00:12:52.840 --> 00:12:56.039 then I'm like, Oh man, I'm going to go follow them and keep 189 00:12:56.120 --> 00:12:58.480 up with their you know, what they're doing as a creator. So, 190 00:12:58.559 --> 00:13:01.639 yeah, I love that, and so I think this is, you know, 191 00:13:01.720 --> 00:13:03.879 our point that we're kind of driving home. If you're joining the live 192 00:13:03.919 --> 00:13:07.519 stream, if you're on clubhouse or bull horn or wherever and you're joining us, 193 00:13:07.720 --> 00:13:11.120 it's the if you're not in audio, if you're not putting some kind 194 00:13:11.120 --> 00:13:16.399 of effort toward audio. These are the things that we've seen as creators not 195 00:13:16.480 --> 00:13:20.679 hearing stories about other creators growing, but we ourselves, Katie and I, 196 00:13:20.720 --> 00:13:24.639 have seen our audiences grow. I've seen our businesses grow. I mean I've 197 00:13:24.639 --> 00:13:28.000 started a business from social audio just because people found out that I had a 198 00:13:28.000 --> 00:13:31.840 skill set in the particular. Think I sound like Liam Neeson, of a 199 00:13:31.840 --> 00:13:35.720 particular skill set. But but it was that that grew, you know, 200 00:13:35.879 --> 00:13:39.320 my business and helped me to start a business that I'm not working on. 201 00:13:39.919 --> 00:13:43.399 So what is the difference, Kati, because some people might go, well, 202 00:13:43.440 --> 00:13:46.519 what's the difference in that in a podcast like we're where are these two? 203 00:13:46.559 --> 00:13:50.480 Because it is kind of blurry. But can you hash it out for 204 00:13:50.559 --> 00:13:54.759 us? It well, and I mean this is kind of redove into yesterday 205 00:13:56.159 --> 00:14:03.200 at post creating daily in your clubhouse from I think that's it called the afterparty, 206 00:14:03.279 --> 00:14:07.039 which I liked. But I think that this is one of the things. 207 00:14:07.240 --> 00:14:11.279 Social audio versus podcasting is podcasting. This is you and I having a 208 00:14:11.279 --> 00:14:18.440 discussion and anyone's watching the live streamer and clubhouse or whatever, watching on Linkedin, 209 00:14:18.559 --> 00:14:24.679 they're watching or listening to us, whereas well, social audio it's raw. 210 00:14:24.799 --> 00:14:31.440 You have you hear as the arms, the awkward pauses, the different 211 00:14:31.600 --> 00:14:35.799 pinions. So you and I could be talking about how great social audio is, 212 00:14:35.879 --> 00:14:39.279 but if we're going to a clubhouse room, some could raise their hand 213 00:14:39.320 --> 00:14:43.960 and say, well, actually, I think that podcast are better because this 214 00:14:43.039 --> 00:14:46.919 and it could take the conversation down a whole different way that we were intend 215 00:14:48.039 --> 00:14:52.000 on it going. So social audio is definitely more off the cuff, more 216 00:14:52.039 --> 00:14:58.679 law and I definitely think it's more open to new opinion and conversations. Again, 217 00:14:58.759 --> 00:15:01.879 we can we can start with an agenda or an idea of we want 218 00:15:01.919 --> 00:15:07.519 the podcast to be or but then on the clubhouse it might a completely different 219 00:15:07.559 --> 00:15:13.399 traction. Might only be ten minutes or it could three hours, depending on 220 00:15:13.440 --> 00:15:18.440 how the conversation knows, and that's one of the special things about social audio, 221 00:15:18.600 --> 00:15:22.399 is it? It's just like meeting someone in real life and having the 222 00:15:22.399 --> 00:15:26.120 opportunity to hear that or the kind of like a coffee shop conversation. You 223 00:15:26.159 --> 00:15:31.559 could hear two people talking about podcasting and be like oh well, actually, 224 00:15:31.000 --> 00:15:35.679 and you can join it on in and that's something that's only, I think, 225 00:15:35.759 --> 00:15:39.879 unique to social audio. Yeah, I love this too, because I 226 00:15:39.919 --> 00:15:43.799 think, you know, before I got on social audio, I was probably 227 00:15:45.120 --> 00:15:50.360 had mindsets about certain things because I was on educated about those things and so 228 00:15:50.440 --> 00:15:54.360 I was like kind of had opinions that were really drawn from the wrong place. 229 00:15:54.440 --> 00:15:56.759 But I would get into rooms on purpose early on. I would get 230 00:15:56.799 --> 00:16:00.480 into rooms that were like out of my world. I would have never been 231 00:16:00.519 --> 00:16:04.320 in those rooms, never been a part of those conversations by learned about different 232 00:16:04.360 --> 00:16:10.639 cultures or learn about different companies and businesses and people and all these things. 233 00:16:10.679 --> 00:16:14.120 I learned about all of that from social audio and so I think that was 234 00:16:14.159 --> 00:16:17.399 one of the things that I looked at it early on and said, wow, 235 00:16:17.440 --> 00:16:21.000 this is really cool, because I would just assume and want to get 236 00:16:21.000 --> 00:16:22.879 my three year old or my dogs always wants to be on the live stream. 237 00:16:22.879 --> 00:16:26.840 So if you hear that, M my, apologize, but I have 238 00:16:26.000 --> 00:16:30.840 really been my eyes have been open to different cultural things and been educated, 239 00:16:32.000 --> 00:16:33.360 you know that kind of thing. So one thing, Katie, that you 240 00:16:33.440 --> 00:16:37.519 talked about was like kind of different ways that you can show up, and 241 00:16:37.559 --> 00:16:42.039 I think in the podcasting world it's the biggest questions are, how long should 242 00:16:42.080 --> 00:16:45.279 I show be? You know, how do I find my audience? How 243 00:16:45.320 --> 00:16:48.519 do I engage with them? And this is kind of cutting all those questions 244 00:16:48.519 --> 00:16:53.039 out because you did say, like you kind of alluded to social audios like 245 00:16:53.120 --> 00:16:56.879 the wild wild west, like you can do anything you want. I've done 246 00:16:56.879 --> 00:17:00.879 ten minute rooms, I've done I've done two our rooms. So like dive 247 00:17:00.960 --> 00:17:04.079 into what have used. Or maybe how do you use social media? And 248 00:17:04.079 --> 00:17:07.599 then we'll talk about different formats. But how are you using social audio? 249 00:17:07.599 --> 00:17:12.960 I should say. Yeah, well, in social audio there's it used to 250 00:17:14.079 --> 00:17:18.200 just be clubhouse. So it there was podcasting. That was kind of the 251 00:17:18.200 --> 00:17:22.839 original audio form and then sexual audio, or Clubhouse, came out. Well, 252 00:17:22.880 --> 00:17:26.079 there was before that, but we even get into that. But clubhouse 253 00:17:26.240 --> 00:17:32.720 is when that came out. In really exploded in December two thousand and twenty. 254 00:17:32.759 --> 00:17:37.680 It was always kind of in Baymo and it invite onlyly. So you 255 00:17:37.759 --> 00:17:42.319 they've created the perfect product. People could only be get on a platform if 256 00:17:42.319 --> 00:17:48.720 they were if they knew someone that was already in and once the room ended, 257 00:17:48.240 --> 00:17:52.160 that was it. They weren't recorded, couldn't share it. I mean 258 00:17:52.200 --> 00:17:56.519 it was this total fomo and invite only, and everyone wanted access to this 259 00:17:56.559 --> 00:18:03.759 exclusive club. And so as the doors continued opening and more products came out, 260 00:18:03.799 --> 00:18:08.359 you know, people's full clubhouse has this really cool way to talk with 261 00:18:08.359 --> 00:18:15.400 people and, like I alluded to before, with with the pandemic, we 262 00:18:15.519 --> 00:18:18.039 missed talking to people. I will be the first to say that when my 263 00:18:18.039 --> 00:18:23.279 mom or Mom Dad, who are probably watching the live stream, when they 264 00:18:23.319 --> 00:18:29.440 call me, I will send them a text message because it is faster and 265 00:18:29.480 --> 00:18:32.920 I can just do it while I am working out the worry. But stepping 266 00:18:32.960 --> 00:18:37.640 away, and that's a habit that so many people have gotten into. You 267 00:18:37.680 --> 00:18:41.079 know, it's just easier to the text. I'm not going to pick up 268 00:18:41.119 --> 00:18:45.000 the phone and top someone. And you know we all missed that when we 269 00:18:45.000 --> 00:18:51.400 were, you know, under quarantine with only our family, our immediate families, 270 00:18:51.480 --> 00:18:56.200 and so clubhouse was this perfect storm of exactly what we wanted. New 271 00:18:56.240 --> 00:19:00.559 Conversations, invitently, you have be there, you snooze, you lose, 272 00:19:00.759 --> 00:19:07.440 and everyone wanted in and ever since then there's been a number of to audio 273 00:19:07.480 --> 00:19:12.799 platforms that have done the copycat, from spoke Clinton to twitter. The biggest 274 00:19:12.839 --> 00:19:18.519 thing is it showed us that club has is not just a it's not just 275 00:19:18.559 --> 00:19:22.720 a going to be here today and gone tomorrow. If all of these bigger 276 00:19:22.880 --> 00:19:29.519 platforms, these multi billion dollar companies, are investing in audio, you need 277 00:19:29.599 --> 00:19:32.680 to pay a tash and it is a way for people to communicate, to 278 00:19:32.680 --> 00:19:37.400 do business and to connect with them another. So so Boudio, just like 279 00:19:37.440 --> 00:19:41.799 short form Deo, it's something that's going to be here for a while, 280 00:19:41.200 --> 00:19:45.200 longer. It on the side lines the lap more you're going to business out 281 00:19:45.240 --> 00:19:48.720 on. Were opportunities that you're going to miss out on. Yeah, I 282 00:19:48.720 --> 00:19:51.880 think we're. Yeah, I think we're in the beginning. Katie, I 283 00:19:51.880 --> 00:19:53.359 agree with you there. I think we're in the very beginning of social audio. 284 00:19:53.440 --> 00:19:57.480 I think, you know, maybe people have come and they've gone because 285 00:19:57.599 --> 00:20:02.720 the platform wasn't doing certain things, wasn't capturing the audio, you couldn't repurpose 286 00:20:02.759 --> 00:20:04.839 the audio. At first, you didn't have permission to record. And now 287 00:20:04.839 --> 00:20:10.559 it's involved where all these features are there. So you could literally start a 288 00:20:10.640 --> 00:20:15.680 social audio show today and capture all that content for repurposing. And you know, 289 00:20:15.839 --> 00:20:18.240 so for some of US creators who are like man, I need I 290 00:20:18.240 --> 00:20:23.839 need this content today to be more than just on this platform for the time 291 00:20:23.839 --> 00:20:29.279 it's here. It is a huge, powerful tool now and some people that 292 00:20:29.319 --> 00:20:32.640 are going to watch the show maybe came on, called House and left and 293 00:20:32.680 --> 00:20:34.920 when you go back it doesn't look anything like it did and it's, in 294 00:20:36.000 --> 00:20:40.839 my opinion, way above any of those other platforms we mentioned. Twitter, 295 00:20:40.920 --> 00:20:45.440 facebook, you know, linked in all those places like it's what it's eons 296 00:20:45.480 --> 00:20:48.119 above and they're leading the leading the pack in the audio world. So it 297 00:20:48.200 --> 00:20:52.359 might be time to come on back in really be a creator on there. 298 00:20:52.720 --> 00:20:57.200 So have you seen that these platforms are catering to creators? Are they? 299 00:20:57.599 --> 00:21:00.680 I don't have any kind of deal with any kind of platform where they're paying 300 00:21:00.680 --> 00:21:04.480 me to create content, but I'm curious. Have you seen this with clubhouse 301 00:21:04.559 --> 00:21:10.160 or they do in certain programs, or twitter spaces or neither? Yes, 302 00:21:10.319 --> 00:21:14.200 there's. I think this is the thing that you can be a creator, 303 00:21:14.240 --> 00:21:18.240 but not it's not like with facebook where, like one of my clients got 304 00:21:18.240 --> 00:21:22.759 paid some money for a real that won't explode it and all she had to 305 00:21:22.759 --> 00:21:26.079 do to share the real that she's already made on instagram and facebook. You 306 00:21:26.160 --> 00:21:30.799 played it and she got paycheck from them. They're not necessarily doing that for 307 00:21:30.880 --> 00:21:34.839 social audio. Yet it's one of those things. I can't talking to the 308 00:21:34.839 --> 00:21:41.480 perfect person for this, but like sponsors doing sponsored rooms, sponsored shows, 309 00:21:41.920 --> 00:21:47.119 and that's where a lot of creator making money. So I have a friend 310 00:21:47.160 --> 00:21:52.920 and he has moved into nfts, but he's also an MC and a speaker, 311 00:21:52.960 --> 00:21:57.319 and so what he's done is created a second business where he goes and 312 00:21:57.400 --> 00:22:06.079 hosts these social audio rooms on behalf of the NFT project and brings new audiences 313 00:22:06.079 --> 00:22:08.440 in for them to listen to what this project is about. So I think 314 00:22:08.480 --> 00:22:12.160 that if you are a creator, and I'm talking to the perfect person here, 315 00:22:12.160 --> 00:22:17.119 but if you are a creator, there's different ways for you to get 316 00:22:17.200 --> 00:22:22.559 sponsors and to be paid. I've been a paidoderate for for over a year 317 00:22:22.599 --> 00:22:27.240 now, so I've paid to host rooms or other for other people. But 318 00:22:27.599 --> 00:22:30.480 there's a number of ways that you can to ties it. It's just how 319 00:22:30.519 --> 00:22:37.839 are you creating for my all right, audio platform? Yeah, I love 320 00:22:37.920 --> 00:22:40.039 it because I think, you know, I think often times we do, 321 00:22:40.119 --> 00:22:41.680 and this was my thing. This is why I started to creating a daily 322 00:22:41.759 --> 00:22:48.599 show, one I was creating pretty much daily on these platforms anyway, somewhere, 323 00:22:48.599 --> 00:22:51.720 either I was creating my own thing or as helping someone else create. 324 00:22:51.799 --> 00:22:52.880 I was showing up, I was having a conversation. I'm like, man, 325 00:22:52.880 --> 00:22:56.799 why don't I show up and have my own conversation and have my own 326 00:22:56.839 --> 00:22:59.799 guests and build my own network and all that kind of stuff, and that 327 00:22:59.839 --> 00:23:03.000 was we're creating, you know, daily came in and then I've talked about 328 00:23:03.079 --> 00:23:04.839 know some network. I'm always talking about something. Okay, this is this 329 00:23:04.920 --> 00:23:08.359 is the Crut this is like the are you're you're an idea man. This 330 00:23:08.480 --> 00:23:11.480 is the cryptonite of being a creator. It's like this part of my brain 331 00:23:11.680 --> 00:23:15.960 small shutdown. I'm always like what's next? We're going to do what's next. 332 00:23:15.000 --> 00:23:18.839 But I love that that you said you don't necessarily have to own the 333 00:23:18.960 --> 00:23:25.200 NFT project or the business or the brand, but approach those brands that you 334 00:23:25.279 --> 00:23:27.160 know, love and trust and that you want to work with and see if 335 00:23:27.200 --> 00:23:30.960 they will pay you some money to go on and represent them on these social 336 00:23:32.000 --> 00:23:36.880 APPS. I think there's a genius idea to monetize outside of just building your 337 00:23:36.920 --> 00:23:40.079 own community. And you're going to do it in tandem, because I know 338 00:23:40.200 --> 00:23:45.319 you are not just one trick pony of moderating a room, but you are 339 00:23:45.359 --> 00:23:48.440 also bringing some of those crowds and some of those people into your ecosystem and 340 00:23:48.440 --> 00:23:52.400 then they're converting into customers as well. So I think that is a huge 341 00:23:52.400 --> 00:23:56.920 opportunity and maybe some brands are listening. Listen here, brand if you're listening, 342 00:23:56.960 --> 00:24:00.880 there's two creators right here making off or go ahead, we'll start bidding 343 00:24:00.880 --> 00:24:03.519 more in the chat. All right, we'll see. You see wins, 344 00:24:03.559 --> 00:24:07.440 but I think it's a great ideal for both on the brand side and then 345 00:24:07.440 --> 00:24:11.000 on the Creator side. It's like you make this match. And because I 346 00:24:11.039 --> 00:24:14.640 know I promote a lot of product, I promoted one sheet bro You know, 347 00:24:14.720 --> 00:24:18.079 on this show all the time and love it. And I'm also a 348 00:24:18.079 --> 00:24:21.920 one cheat pro user. Yeah, for the right people watching, and it 349 00:24:22.000 --> 00:24:25.160 now one she pros. Where it's at. Yeah, yeah, once she 350 00:24:25.359 --> 00:24:29.880 bro Way, one sheet Du Prosh, Billy Thorpe or Katie Brinkley? Is 351 00:24:29.880 --> 00:24:33.160 it just your first last name? All right for for this. So go 352 00:24:33.279 --> 00:24:34.880 check. Don't, don't, don't click on Kati's too much, because I'm 353 00:24:34.920 --> 00:24:40.640 number one in that directory right now. So share more. It's competition. 354 00:24:41.000 --> 00:24:47.240 It's my it's my sport. Once she pross. Think about it. If 355 00:24:47.319 --> 00:24:52.519 you were, you know, like if we're microphones, who you helped me 356 00:24:52.599 --> 00:25:00.319 get by microphone? You're hosting your daily room and you just as people come 357 00:25:00.359 --> 00:25:02.640 in your I Geah, if you can get you know, the way that 358 00:25:02.680 --> 00:25:06.000 I sound, you can tell that I'm using an actual audio that up. 359 00:25:06.039 --> 00:25:08.640 You know, here's a link which you have clickable links and clubhouse now and 360 00:25:08.680 --> 00:25:12.160 it can go directly to filiate page. They get their name on the room. 361 00:25:12.160 --> 00:25:17.799 I mean, it's a win for both of you because people can actually 362 00:25:17.839 --> 00:25:22.640 hear the product as it's being used. You know, it's I don't know. 363 00:25:22.759 --> 00:25:26.799 I think that there are so many ways that you can monetize and get 364 00:25:26.880 --> 00:25:32.119 sponsors for live rooms and I think that it's been it was not recorded. 365 00:25:32.839 --> 00:25:36.960 Yeah, I understand why some Brian might have been on the fence about it, 366 00:25:37.000 --> 00:25:40.839 but now every single room is recorded and so it doesn't matter if you'll 367 00:25:40.960 --> 00:25:44.720 have ten people in there while the show is live. There's been plenty of 368 00:25:44.799 --> 00:25:47.880 rooms for you know, there's maybe twenty five people in it and I've gone 369 00:25:47.880 --> 00:25:52.799 back and looked to see the replay stats and it's over four hundred people have 370 00:25:52.920 --> 00:25:56.920 replayed that room. They've still seen that link, they still heard everything that 371 00:25:56.960 --> 00:26:00.599 I had to say. I mean it's just like a a podcast now and 372 00:26:00.720 --> 00:26:06.640 there's I share clubhouse rooms in my emails. You get that clickable links. 373 00:26:06.680 --> 00:26:11.920 I mean there's so many more opportunities as a creator with social audio, to 374 00:26:11.160 --> 00:26:17.440 be purpose that content or to and monetize it and get some sponsors. Yeah, 375 00:26:17.480 --> 00:26:19.359 I love that you brought that up because I think that is one of 376 00:26:19.400 --> 00:26:25.079 the things that when you spend a lot of time doing something in clubhouse early 377 00:26:25.160 --> 00:26:26.519 on. I mean I think if one time I clocked like eighty hours on 378 00:26:26.559 --> 00:26:30.119 there in a week because I was just on there all the time. Like 379 00:26:30.160 --> 00:26:32.680 I looked at my phone I was like, holy smoked, I'm spending a 380 00:26:32.720 --> 00:26:36.039 ton of time on here, what am I doing? But I was having 381 00:26:36.079 --> 00:26:38.559 fun, I was building my community. So maybe it wasn't all in vain, 382 00:26:40.319 --> 00:26:41.880 but it is a ton of time and it can be this big time 383 00:26:42.000 --> 00:26:45.960 suck. But but as a creator, we're all trying to figure this out, 384 00:26:45.000 --> 00:26:48.599 like how do we get my you know, compensated for our for our 385 00:26:48.599 --> 00:26:51.720 time, our energy, our talent? And you know, one thing that 386 00:26:51.720 --> 00:26:56.400 you said was these you know, you're getting four hundred downloads, you know 387 00:26:56.559 --> 00:27:00.000 on the on the post portion of the show. Well, the average Podcaster, 388 00:27:00.240 --> 00:27:04.240 I think, for my research, gets like twenty five downloads an episode 389 00:27:04.480 --> 00:27:10.240 or something like that, and so it's already more goos. Did you share 390 00:27:10.240 --> 00:27:11.960 it with me or did I show you. Did we just Phune to see 391 00:27:12.079 --> 00:27:15.400 this game? Maybe we saw the same thing or heard it somewhere. But 392 00:27:15.559 --> 00:27:18.279 you know, just on this clubhouse room, and there's not even a lot 393 00:27:18.279 --> 00:27:22.079 of people in here because one once again, I don't feel like this type 394 00:27:22.119 --> 00:27:25.559 of conscience. Yeah, that's room. Why am I not in the room? 395 00:27:25.759 --> 00:27:26.960 Katie, come on, if you do jump in the room, just 396 00:27:26.960 --> 00:27:30.559 meet your microphone so we don't get double audio. But even though there's not 397 00:27:30.599 --> 00:27:34.240 a lot of people, there's still been twenty four people come through the room, 398 00:27:34.240 --> 00:27:37.759 and so twenty four people have heard about us. Twenty four people of 399 00:27:37.960 --> 00:27:42.559 you know, seen seen the room and heard the audio, and so that's 400 00:27:42.599 --> 00:27:48.160 already averaging way more than most podcasters get, you know, or right there 401 00:27:48.200 --> 00:27:52.319 at it. I'm we're at average right now for just this episode, just 402 00:27:52.359 --> 00:27:56.480 on the live portion. So and look at this. Katie Brinkley joins the 403 00:27:56.480 --> 00:28:00.400 clubhouse room. If you're not in a clubhouse, go over there and check 404 00:28:00.400 --> 00:28:03.559 it out. We're over here talking about dominating with audio, and this is 405 00:28:03.599 --> 00:28:07.960 what I'm talking about. Katie Brinkley jumps on the stage. Before she did, 406 00:28:07.000 --> 00:28:10.839 there are four people here. She jumped on the stage. Now there's 407 00:28:10.880 --> 00:28:15.799 twenty people here. This brings me to my next point of saying this collaboration 408 00:28:15.400 --> 00:28:21.400 in the social audio matters like it matters to not just be a solo person 409 00:28:21.519 --> 00:28:25.319 on a stage. And this is the reason why I'm not going to stream 410 00:28:25.359 --> 00:28:27.920 here to club house anymore, is because I'm just running, you know, 411 00:28:29.000 --> 00:28:32.599 one icon with two to people's voices coming out of it. So it doesn't 412 00:28:32.599 --> 00:28:34.359 really make a lot of sense. But but it just was displaint I wish 413 00:28:34.359 --> 00:28:37.319 I could show it on the screen. It went from four people with twenty 414 00:28:37.319 --> 00:28:41.039 five people like that immediately. In the sad part is a lot of these 415 00:28:41.039 --> 00:28:45.000 people follow me, Katie. So thanks a lot of guys for no support. 416 00:28:45.039 --> 00:28:47.920 Everybody Solo, but when Katy Brigley comes on the stage and now we 417 00:28:47.920 --> 00:28:52.039 get a we get a room full. So interesting, very interesting. Well, 418 00:28:51.720 --> 00:28:55.039 but this is the thing too, is is you know, right now 419 00:28:55.079 --> 00:28:57.279 we've hit leve with what? That's that? You just said? We just 420 00:28:57.480 --> 00:29:03.640 hit the average down of a podcast just by two people having a conversation. 421 00:29:03.880 --> 00:29:10.480 That's again we're social audio is different. People want here conversation. The no 422 00:29:10.519 --> 00:29:15.240 offense, billy, I enjoy hearing you speak, but obviously having one guy 423 00:29:15.319 --> 00:29:21.599 on stage is kind of like me, whereas now and you get those different 424 00:29:21.599 --> 00:29:25.519 perspectives, you get to hear those those different ideas and, yeah, I 425 00:29:25.559 --> 00:29:32.000 just gets it's it's special and it's unique and it's different from podcasting. It's 426 00:29:32.079 --> 00:29:37.039 different than social media. There's a reason all the big names that's of social 427 00:29:37.079 --> 00:29:42.759 media this into their platforms because it's it's a new way to communicate with people 428 00:29:42.880 --> 00:29:48.680 and it's a very effective way to communicate with people. It's not, thenic 429 00:29:48.880 --> 00:29:52.000 effective way of doing business. Yeah, I totally agree and I think it 430 00:29:52.000 --> 00:29:55.480 cuts a lot of the friction out, a lot of the guests work. 431 00:29:55.640 --> 00:29:57.200 You can get on stage. And then here's another thing. You know talk 432 00:29:57.240 --> 00:30:03.680 about social proof, like it's more than just somebody liking or commenting on your 433 00:30:03.440 --> 00:30:07.720 like picture or whatever. Like I've literally been in rooms where I'm in the 434 00:30:07.720 --> 00:30:10.359 audience and you've been this way to Katie, where it's like, oh, 435 00:30:10.440 --> 00:30:11.680 billy's in the room and I just want to shot out billy, like you 436 00:30:11.720 --> 00:30:15.000 spent fifteen minutes on the phone with me. Totally changed my whole sponsorship strategy. 437 00:30:15.000 --> 00:30:18.160 went out, got a sponsor, close twenty five hundred deal and next 438 00:30:18.160 --> 00:30:22.640 thing I know, my my back channels is lighting up with potential new business 439 00:30:22.640 --> 00:30:27.519 because of that one mention for five seconds and I'm like wow, this is 440 00:30:27.559 --> 00:30:33.759 so crazy to me that we've built. But that's the trust factor as well. 441 00:30:33.839 --> 00:30:38.559 Exactly exactly, and you know on that person wasn't getting paid to say 442 00:30:38.640 --> 00:30:45.000 that for you, and it's like referral marketing one on one here, having 443 00:30:45.119 --> 00:30:48.359 the opportunity to just get on stage and to say, Billy, change business. 444 00:30:48.440 --> 00:30:52.640 You know, old I had down and, you know, use this 445 00:30:52.680 --> 00:30:56.720 microphone like I heard you on, you know, the clubhouse all the time. 446 00:30:56.759 --> 00:30:57.599 I was like, I might I have to stick my head in a 447 00:30:57.640 --> 00:31:03.240 box because of sticks here in your home. Let's let get you taken care 448 00:31:03.279 --> 00:31:07.599 of and now I can use this for socialize, I can use it for 449 00:31:07.680 --> 00:31:12.200 my podcast. Is Taken my audio games the whole new level and it sounds 450 00:31:12.240 --> 00:31:15.920 better, you know, when you're showing up on a consistant basis and you 451 00:31:15.960 --> 00:31:21.279 actually have good sounds. I mean like and you had built yourself up as 452 00:31:21.359 --> 00:31:25.240 being that person I know I could trust, and you're like hey, yeah, 453 00:31:25.440 --> 00:31:26.440 this isn't a philly link, but I mean I was like, I 454 00:31:26.480 --> 00:31:29.920 don't care. Yeah, I hope I would pay you the full price of 455 00:31:30.000 --> 00:31:32.880 a microphone if you want a semi year old Mike. I just trust you 456 00:31:32.920 --> 00:31:37.400 that much and it's because of all the things you've said over the course of 457 00:31:37.440 --> 00:31:42.599 hearing you speak for days or weeks on this APP and it's the out aunticity 458 00:31:42.680 --> 00:31:47.720 factor again. Yeah, I love it. I hundred percent agree, Katie. 459 00:31:47.759 --> 00:31:49.599 So when we're talking about showing up on here and show up and kind 460 00:31:49.640 --> 00:31:55.240 of like different ways, what are what are some show formats? I mean, 461 00:31:55.279 --> 00:31:59.920 do we run club House and social audio like this show, like this 462 00:32:00.000 --> 00:32:02.200 live stream, or do you think, like what have you seen? Format? 463 00:32:02.200 --> 00:32:07.759 Wise that works the best? I guess it is my question on social 464 00:32:07.839 --> 00:32:12.079 audio. Yeah, social audio. Yeah, so this is one of the 465 00:32:12.079 --> 00:32:16.720 things too, that I think many clubhouse room creators, social audio creators, 466 00:32:16.759 --> 00:32:22.519 the trap they fell into when they first started these spaces, these rooms, 467 00:32:22.640 --> 00:32:27.960 was that they everyone thought they needed at least an hour. And with clubhouse 468 00:32:28.000 --> 00:32:31.799 now recording fireside, they have recordings. You know, all these different audio 469 00:32:31.839 --> 00:32:36.480 apps have been to hear the recordings of it. Well, then you can, 470 00:32:36.759 --> 00:32:38.039 you can go live for ten minutes if you want. You know, 471 00:32:38.279 --> 00:32:43.440 you could use that as basically a hey, I just just want to let 472 00:32:43.440 --> 00:32:47.359 you know psta Graham now has three fees, you know, secological favorite, 473 00:32:47.359 --> 00:32:50.680 you know, and I could go in there and just do a quip up 474 00:32:50.759 --> 00:32:55.559 date. And now I have a shauble link that I can share on Linkedin, 475 00:32:55.720 --> 00:32:59.480 I can share it on Facebook, I can share it in my email 476 00:32:59.519 --> 00:33:04.559 and it's to ten minute update, maybe mini podcast that I can share with 477 00:33:04.599 --> 00:33:07.720 my moneyns. And so I think it's don't think that you need to have 478 00:33:07.759 --> 00:33:12.240 an hour long run. Go for as long as the conversation needs to go. 479 00:33:13.200 --> 00:33:15.240 I also think that you know, as you were saying before, billy, 480 00:33:15.599 --> 00:33:19.079 you're the only one on stage. You're I gonna have like four people 481 00:33:19.160 --> 00:33:22.279 here, and then I jumped up and there's like twenty. People want to 482 00:33:22.279 --> 00:33:28.519 hear conversation, they want to hear differing opinions, they want to hear additional 483 00:33:28.559 --> 00:33:32.519 insights. If they have something to share, they want to join in and 484 00:33:32.519 --> 00:33:38.319 and that's where I've seen the really successful rooms. Just bring, you know, 485 00:33:38.519 --> 00:33:44.279 sixty people up on to the stage. That's no fun for anyone. 486 00:33:44.319 --> 00:33:49.039 That's actually the audience trying to figure out WHO's talking. Keep it to like 487 00:33:49.079 --> 00:33:53.480 four to six people and have a conversation about a topic and if other people 488 00:33:53.599 --> 00:33:58.319 want to come up and the conversation is ended for some people. Move them 489 00:33:58.359 --> 00:34:01.240 back down to the audience. I think it's it's a great time for opportunity 490 00:34:01.279 --> 00:34:07.280 for you to expand your thoughts, your beliefs and gain new insight into print 491 00:34:07.519 --> 00:34:13.719 topics. So the six people is kind of the sweet spot. Always have 492 00:34:13.840 --> 00:34:17.639 at least two on clubhouse. If you can get three, even better. 493 00:34:17.719 --> 00:34:22.760 But again, it's all about trying to have conversation something you don't get. 494 00:34:22.840 --> 00:34:28.159 What the PODCASTS? Yeah, like this podcast. You know what I'm dying? 495 00:34:28.559 --> 00:34:30.679 Yeah, absolutely, no, absolutely, and I think that. You 496 00:34:30.719 --> 00:34:34.280 know, I think even with live streaming and podcast, I mean I think 497 00:34:34.320 --> 00:34:38.280 all these things have their place in as creators and multi creators, it's our 498 00:34:38.360 --> 00:34:43.280 responsibility to figure out, like, which one do we enjoy the most and 499 00:34:43.320 --> 00:34:45.960 in which ones we want to focus on, and so it can on lean 500 00:34:46.039 --> 00:34:49.599 into that, and I think that's where you'll be most successful as a content 501 00:34:49.639 --> 00:34:51.440 creator. Like, if you like to show up alive, like I do, 502 00:34:51.519 --> 00:34:53.119 start start a live show. I don't know about starting a daily live 503 00:34:53.159 --> 00:34:58.360 show. Maybe I have a little regrets after twelve episodes whatever we're on. 504 00:34:58.559 --> 00:35:01.360 But so well, this is the thing and and I think I've pitched this 505 00:35:01.400 --> 00:35:07.239 to you, but, like you go live daily. Sorry you're stuck there, 506 00:35:07.360 --> 00:35:10.960 but I mean having a cohost on Co host, Friday, Coho, 507 00:35:12.079 --> 00:35:15.159 you know. That way you can kind of the opportunity for that banter in 508 00:35:15.239 --> 00:35:20.880 that conversation that but you still have somebody regular so you can always con stare 509 00:35:20.920 --> 00:35:23.199 it to that type of topic. Yeah, I think that is great idea. 510 00:35:23.280 --> 00:35:28.199 I have been I have a little bit of that set up already, 511 00:35:28.280 --> 00:35:31.599 kind of in talked, but I definitely think having a cohost is good, 512 00:35:32.079 --> 00:35:36.360 or a circle of cohost you know, to kind of circle through and talk 513 00:35:36.360 --> 00:35:38.559 about different things. I think is a great option because it does get a 514 00:35:38.599 --> 00:35:45.679 little boring talking to yourself about stuff that you like. But, and that's 515 00:35:45.679 --> 00:35:47.519 why I have a guest on to which I'm, you know, good or 516 00:35:47.559 --> 00:35:52.760 bad at interviewing. I'm learning the skill and I'm studying the skill and I 517 00:35:52.760 --> 00:35:54.800 think clubhouse is really helped me at that. You know, it's like I 518 00:35:54.840 --> 00:35:58.559 was not a social person, like I would work in my office eight to 519 00:35:58.599 --> 00:36:00.599 ten hours a day by myself, of in only talk to people I was 520 00:36:00.639 --> 00:36:05.239 trying to sell stuff to. Like that's what I did for the last forever. 521 00:36:05.400 --> 00:36:08.320 You know, it was like cool, and now you know I got 522 00:36:08.320 --> 00:36:12.360 the social platform where I'm learning how to communicate with people, I'm learning how 523 00:36:12.400 --> 00:36:14.920 to talk, I'm learning how to ask questions, I'm learning how to be 524 00:36:15.000 --> 00:36:17.239 curious, and so, even if you're not all those things up front, 525 00:36:17.280 --> 00:36:21.199 I've spent like a year on club house. I've strument hundreds of hours, 526 00:36:21.199 --> 00:36:24.480 probably even thousands of hours, talking to people, getting to know people. 527 00:36:24.960 --> 00:36:29.639 So I do want to open it up over here on clubhouse if anybody has 528 00:36:29.679 --> 00:36:31.760 any QA. But before I do that, actually, Katie, do you 529 00:36:31.800 --> 00:36:37.000 have any kind of course or workshop or anything around Social Audio? I know 530 00:36:37.039 --> 00:36:38.239 you you had something at one point. I just want to see if you 531 00:36:38.280 --> 00:36:42.519 still had that for people who are like, I've never heard of this before, 532 00:36:42.599 --> 00:36:44.679 I don't even know how to use it, or strategy. Do you 533 00:36:44.760 --> 00:36:51.039 have any resources? I not. So I had clubhouse course, but there's 534 00:36:51.159 --> 00:36:57.000 so much has changed with clubhouse that it's moved into more of a social audio 535 00:36:57.119 --> 00:37:00.000 strategy. Calls, if you're interested in that. It's strategy. All were 536 00:37:00.079 --> 00:37:05.599 Unie at them. Figure out social audio platforms the right one for you. 537 00:37:05.639 --> 00:37:09.000 I think that that something to consider. Clouds might not be for you and 538 00:37:09.039 --> 00:37:13.320 the way that you do business. It might not be the best way that 539 00:37:13.360 --> 00:37:19.679 you communicate. Let's say you have thirtyzero followers on Linkedin and you know like 540 00:37:20.199 --> 00:37:22.400 starting from scratch on clubhouse might seem kind of daunting. Well, will not 541 00:37:22.679 --> 00:37:28.360 craft a strategy around linkedin audio events when these are the types of conversations you 542 00:37:28.599 --> 00:37:32.199 have and how you promote it? So it's moved into a social audio strategy 543 00:37:32.239 --> 00:37:37.320 call as opposed to just doing a horse because it's not a one size fits 544 00:37:37.320 --> 00:37:43.679 all. It's everybody's going to have platform that feels right to them. clubhouse. 545 00:37:43.800 --> 00:37:45.400 You know, really, I think you and I both can say like 546 00:37:45.519 --> 00:37:50.119 this is this is our home. CLUBHOUSE is a great spot by the way 547 00:37:50.119 --> 00:37:54.239 that we communicate and the way that we like to listen to conversation. So 548 00:37:57.360 --> 00:38:00.239 everyone is not a one size fits all and you're interested, then we can 549 00:38:00.280 --> 00:38:04.480 do a strategy called together. Awesome, absolutely, and I'm going to have 550 00:38:04.519 --> 00:38:08.360 that linked in the show notes description all those fun places, so you can 551 00:38:08.440 --> 00:38:14.360 check that out and if anybody is over in clubhouse or if you're watching wherever 552 00:38:14.360 --> 00:38:16.559 you're watching, there's a link pretty close to you where you can go to 553 00:38:16.599 --> 00:38:21.840 creating live, creating daily done a lot. There we go and you can 554 00:38:21.840 --> 00:38:23.760 see where we go alive. You can check out my one sheet and then 555 00:38:23.800 --> 00:38:29.119 I'll add Katie's information and I'll add that that strategy call link there so they 556 00:38:29.119 --> 00:38:30.920 can get in touch with you. And so right now, what I want 557 00:38:30.920 --> 00:38:34.440 to do, first of all, when thank you, Katie, for coming 558 00:38:34.519 --> 00:38:37.280 on the show, and we're actually going to do something different today. We're 559 00:38:37.280 --> 00:38:38.920 going to jump over into clubhouse, but I'm going to turn off the live 560 00:38:38.960 --> 00:38:44.800 stream because I want people. I notice this that in clubhouse sometimes people are 561 00:38:44.840 --> 00:38:45.639 like, I don't want to be on your live show, but I do 562 00:38:45.679 --> 00:38:47.599 want to come up, I want to ask questions, I want to be 563 00:38:47.599 --> 00:38:51.599 a part of the conversation. So I'm going to in this live stream. 564 00:38:51.599 --> 00:38:53.519 We're going to jump over to clubhouse and just a moment we take a little 565 00:38:53.639 --> 00:38:57.880 breather and then we're jump in a clubhouse and people can raise your hand, 566 00:38:57.920 --> 00:39:00.880 come on stage and we can at Katie's brain for just a few more minutes 567 00:39:01.119 --> 00:39:05.039 about social audio. If you have any question. Sound good to you, 568 00:39:05.119 --> 00:39:08.159 Katie? That sounds awesome. Thank you so much for having me on. 569 00:39:08.199 --> 00:39:10.840 I hope you asked me to come back again. Yeah, well, you 570 00:39:10.880 --> 00:39:14.760 just offered to cohost some shows. I think I mean maybe it. I 571 00:39:14.760 --> 00:39:19.480 got to watch the video again. It's nice. All right, sounds good, 572 00:39:19.519 --> 00:39:21.760 Katie. Well, I've really appreciate it and we'll talk to you soon 573 00:39:21.840 --> 00:39:23.400 if I'm going to close this out. So, everyone, thank you so 574 00:39:23.480 --> 00:39:28.559 much for joining creating daily today. Tomorrow I'm going to be back with my 575 00:39:28.559 --> 00:39:31.199 friend, producer Jimmy, who I also met on Clubhouse, to talk about 576 00:39:31.239 --> 00:39:35.280 the correct way to launch your podcast. So maybe you spend a lot of 577 00:39:35.320 --> 00:39:37.639 time on clubhouse. Maybe you have a lot of content saved on clubhouse and 578 00:39:37.679 --> 00:39:42.559 you want to know how can I use that content to launch a podcast, 579 00:39:42.599 --> 00:39:45.320 but do it the right way. Now some people come to me and say, 580 00:39:45.400 --> 00:39:47.840 Billy, you've launched all kinds of podcasts. Can you teach me how? 581 00:39:47.840 --> 00:39:51.280 In the answer is probably yes, but I will teach you wrong. 582 00:39:51.360 --> 00:39:55.000 So hopefully tomorrow will learn some right ways and I know producer Jimmy is doing 583 00:39:55.280 --> 00:40:00.440 a workshop to help you boost your launch. So be back tomorrow to PM 584 00:40:00.480 --> 00:40:04.480 Eastern time, going to be talking to producer Jimmy about her launch process for 585 00:40:04.480 --> 00:40:06.840 podcasting. She's been doing it for a really long time. I think she's 586 00:40:06.840 --> 00:40:10.840 added to like over two thou episodes. So pretty crazy and let us know. 587 00:40:12.519 --> 00:40:15.800 You know. Let us and one more thing, last thing and I'm 588 00:40:15.800 --> 00:40:20.280 done. Go to your nearest podcast player in review this show. If you 589 00:40:20.360 --> 00:40:22.840 enjoyed the show or if you hated it, just leave a review. Okay, 590 00:40:22.880 --> 00:40:24.880 I can take it. I can take it. So anyway, we'll 591 00:40:24.920 --> 00:40:29.280 see guys over in clubhouse for a little quick q Anda and we'll see tomorrow 592 00:40:29.280 --> 00:40:35.000 at two PM.