Transcript
WEBVTT
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And now here's something we all can
really like. You're listening to creating daily.
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There's something wrong with you. You
know that because you and I are
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like a mullet is the is the
business, so he's the front part of
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the haircut and then I'm the party
in the back. I think they're hilarious.
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It speaks to me. It's like
he's saying what I'm thinking. All
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right, what's up, everybody?
Welcome to another episode of creating daily.
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And, as always, when you
were a creator, stuff does always goes
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plans. A little technical issues there, but we got them all worked out.
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So I'm super excited to be joined
by my friend Katie here in just
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a few moments. Katie brinkle of
Rocky Mount Marketing is we're going to be
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talking all about social audio and podcasting, in the power of audio to grow
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your business, to grow your brand. When she's done a phenomenal job at
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doing and since we're run a few
minutes late, I'm just going to go
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ahead and get right into it and
leave all my dad jokes at home and
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in my mind, where they probably
belong anyway, and let's get into a
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little segment call creator highlights. No
cooking necessary and now assembly required. He's
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got to be Funky, all right, it's got to be funky. and
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talking about Funky, is somebody that
my wife actually submitted. I was going,
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honey, who should I shout out
on my creator my creator highlight today,
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and she said, hey, why
don't you shout out my favorite podcast,
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and I was like, that's a
great idea, we should do that,
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and so she submitted this one that
is by Meg Lewis and is called
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the sit sit there and do nothing, and so, for my understanding,
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this is a comedy, Fun Approach
for like meditation and Mindfulness. have yet
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to listen to it, but you
should and then you can judge my wife
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accordingly as to what kind of person
she is by the type of content that
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she listens to. So that is
the Creator highlight, and I do want
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to put it out there if you're
a creator or if you're a big fan
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of another creator and you want me
to highlight them on the show, feel
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free to submit them to the show. Would love to. Would love to
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do that. Would love to.
That's what this is all about, is
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helping content creators and shotting them out
and letting them have their flowers or stars.
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Or whatever we call it these days. So yeah, so make sure
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you submit those as well. And
now got a little bit of that's news
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to me, all right, creating
daily. I always forget how long that
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is and I start talking before it's
over. What news today is probably a
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little old news to some of you. It is that road, yes,
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road as in road cast, road
as in road microphones, has launched a
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release a new pair of headphones.
I think they're in like pre order right
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now, but they're called the NTAH
one hundreds in they make the register ringing
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about one hundred and fifty. So
not really a bad price point for over
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the ear headphones. And I was
reading a little bit about them. I'm
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probably not going to get them because
I love my inner phones and I went
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away from over the year because I
sweat so much when I'm have them on,
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which maybe is a personal problem.
But the most promising thing is that
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I did see is they do have
a revel luctionary cool tech jailed reduces where
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fatigue. I imagine their colvy and
maybe they stopped sweaty. I don't know.
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Anyway, that's news. It's a
part of my show. I had
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to have it exciting or not.
It's part of audio, to which I'm
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excited once again to bring my friend
Katie on here a moment. But I
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do want to let people know they
are listening on Clubhouse, that I'm not
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going to be broadcasting to clubhouse starting
next week. We're going to finish up
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tomorrow. It's been a lot of
fun but in my opinion, in the
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opinion of people I like and trust
and know, maybe she's on the show
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today, after some conversations, I'm
going to dismiss clubhouse from the lineup and
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just focus on audio and video,
because I that's the kind of type of
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content we're creating. So anyway,
will actually talk about that a little bit,
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but I'm going to shut up.
We're going to get into it.
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I'm going to bring my friend Katie
on once again. She's a podcaster,
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audio host, social media expert,
marketing expert, multi hyping creator, like
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most people on my show. So, Katie, welcome, but don't say
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anything because I gotta meet you,
as I always do. There we go.
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Let's have Katie. How are you? Hi, I'm so glad that
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I finally have been able to get
on your show and it's fun because you're
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saying like all, my friend Katie
Brinkley, I'm like, this is the
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first time I've actually been on your
show. Is just because we've been in
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so many social audio rooms together and
we had the opportunity to talk on the
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phone so much that it's like this
is this is actually the first real time
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that doing it. Yeah, it's
pretty cool. And also maybe because I
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same shows like most people change their
underwear, like every day, I do
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a new show, start a new
show, come up with the new concepts.
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Maybe that's my fault more than anyone
else's. So yeah, it's good
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to have you on. I'm excited
to talk about this subject because I think
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that out of all the people I
know and have met, actually we met
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on social audio, so that's,
you know, the power of doing that,
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as well as like making friends.
But you, probably more than anyone
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else, have like crushed this game
and I want to own a pick your
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brain a little bit about it,
and you actually sent me some talking points
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because I'm such a bad host of
this podcast. But let's jump into some
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of that. Like what is the
power of your voice and why should I
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if I'm not focused on it?
Should I be focused on it? Yeah,
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well, I think that something about
base. There's something about fucking to
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people like, like I said,
when I'm on the show it this is
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the first time that I've actually ever
been on your show with it, maybe
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only like the third fourth time I've
seen you whilst I'll speaking to you,
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but it feels like you want of
makes friends and it's it's something powerful about
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hearing somebody speak. We all thought, or everyone thought, that t was
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the end of radio. Who's going
to want to listen to stories on the
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radio? And then, you know, Internet was supposed to be the end
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of TV and we're all still using
radio, tea and Internet, and I
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think that's the same thing with with
audio. It's not going to go anywhere.
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Its people ave talking to new people. A crave conversations and hearing other
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people's opinions, and so with audio
it's it's not going anywhere, it's just
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evolving and it's how we decide that
we want to evolve with it. So,
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yeah, there's something powerful about boys. You can hear how passionate somebody
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is when you hear them speak.
You can hear their knowledge on a topic
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by hearing speak, and there's a
difference between just hearing someone read page off
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of Google and hearing them speak about
their business or something that they're passionate about
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when they're listening to a podcast.
Are you're in social lot of rooms.
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So I think that audio is not
going anywhere. If anything, it's just
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evolving, and how we decide that
we want to volve along with it is
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and use it for our business is
everything. Yeah, I totally agree,
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and I think that is, you
know, because I came from a world
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of screenprinting promotions, where is all
be to be. There was like the
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bower of voice as far as like
a phone call or sales call or something
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of that nature, but there wasn't
really there wasn't really that like opportunity to
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interact with a crowd of people,
and I think that's like social audio so
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interesting to me, because we went
from like, for me anyways, a
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businessperson not really interacting with many people, to all of a sudden state,
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you know, like platforms of audiences
of like a hundred people, seventy five
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to a hundred, like we're running
rooms early together about hey, big at
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fine guests, be guests like on
shows, and also Don's like a hundred
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some people in the room and you're
like wow, this is like what other
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platform would I ever just hit lot
go live and have a hundred people listening
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to me at a time? Is
Pretty Crazy. So and I agree.
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And from that pool of people you
get like minded people and friends and all
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that. So you're absolutely right.
It is pretty game changing in my opinion,
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as far as like growth of my
audience that I didn't even know I
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wanted or needed or any of those
other things. So, yeah, it's
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a very good poll and the thing
to billy with with audio or podcasts or
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social audio using your voice. It's
it's a different way of capturing, you
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know, human storytelling and human connections. It's when you hear someone speak.
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It's just an authentic way of of
connecting with other people and I really think
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in a world, and this is
from somebody that comes from social media,
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I mean I had social media strategy, is my day job. podcasting,
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social audio things that I'm passionate about, but in a world of perfectly curated
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photos and beautifully designed graphics, audio
is something that's real and raw and,
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you know, like dancing involved.
It requires very little upfront investment to talk
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with people and I don't know,
I'm sure that we'll get into this too,
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billy, but I don't know if
social audio would have had the massive
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change and success that it did have
if it weren't for the pandemic of two
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thousand and twenty people missed talking to
people. Yeah, that's very yeah,
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I agree a hundred percent. I
think that was when we saw like clubhouse
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for instance, and we'll kind of
talk through some of these platforms, but
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you know, clubhouse for instance,
when we saw that come on, it
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was during the middle of a pandemic. For me anyway, it was like,
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Oh, I'm bored, I have
nothing else to do. This is
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kind of a weird thing, a
weird way for me to connect with people,
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and so it really became one of
my favorite platforms. And before clubhouse,
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once again I had like, speaking
of social media, I had like
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eight hundred people following me and me
falling them on Instagram, and now that's
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grown over to to, you know, over twozero people been added to that
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little ecosystem and it's all really come
from social audio, which is just in
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itself like testimony of like Hey,
there's a potential, you know, growth
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here. So you talked about some
of the benefits of, you know,
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of listening to being able to listen
to people's passions and all that kind of
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stuff. So so we get to
know them faster. So if they're,
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you know, talking about a product
or service or whatever, like, we
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as consumers can kind of say,
oh, that's you know, this sounds
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like bs or this cool, let
me swipe my credit card. Now,
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as a businessperson, how has this
effected Your Business? You know from I
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know you coach people and you manage
social medias for, you know, for
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companies and things like that. How
is social audio impact of your company?
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Completely changed everything for my company.
I think that it was. It was
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the perfect thing for me. Like, like you said, the Intro,
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I come from radio. So I
used to be the postgame reporter for the
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Denver Broncos, Colorado Rockies, Denver
Nugget the Denver sports teams here Colorado,
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and I've been into radio. I
didn't want to go into TV. I
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wanted to do radio because I just
thought it was such a unique way of
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you had to be a storyteller.
You can't just use the visuals that people
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can see on screen. have to
describe everything that you're seeing so that the
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people that listening, you know,
can visualize it themselves, and Stolotti clubhouse
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really was the the perfect thing come
out. For me, it one hundred
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percent inch by business and I think
it changed. You were saying to you
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want from eight hundred followers over twozo
followers, and once you had a small
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community, but you just necessarily weren't
a given the microphone or the platform to
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be in front of a hundred people. You know, an hour and a
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hundred people in an hour. That's
if you think about if you have a
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hundred people in a room, that's
a ton of people that were there listening
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to you, even if they were
only there for ten minutes, you were
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there and had the opportunity to make
an impression on them. And so with
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clubhouse, so many content creators had
the opportunity to hold the microphone. You
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know that there's so many people that
I have connected with social audio that I
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would have ever had the opportunity you, I would never been searching for you,
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I would have never been using the
same hashtags that you were, so
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I would have never gotten into your
ecosystem. And that's that's what social audio
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does, is it bring people together
and allowed to make those questions quickly,
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unlike you know, okay, I
might see your post like that was fool,
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but it's not going to necessarily incentivis
me enough to hit the follow button.
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You know, yeah, exactly.
Yeah, I think that is you
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know, I think that is the
powerful thing too, because there are people
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who I have seen their instagram even
after meeting them on Clubhouse, and I
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would have never followed their instagram account
ever just because it was like either a
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look super hyper or super cheesy or
didn't make any sense or, you know,
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as too many pictures of their dog
and out of their services or you
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know whatever, and I would just
never connected with them at all. But
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I heard their voice, I heard
the story, I heard all that and
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then I'm like, Oh man,
I'm going to go follow them and keep
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up with their you know, what
they're doing as a creator. So,
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yeah, I love that, and
so I think this is, you know,
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our point that we're kind of driving
home. If you're joining the live
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stream, if you're on clubhouse or
bull horn or wherever and you're joining us,
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it's the if you're not in audio, if you're not putting some kind
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of effort toward audio. These are
the things that we've seen as creators not
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hearing stories about other creators growing,
but we ourselves, Katie and I,
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have seen our audiences grow. I've
seen our businesses grow. I mean I've
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started a business from social audio just
because people found out that I had a
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skill set in the particular. Think
I sound like Liam Neeson, of a
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particular skill set. But but it
was that that grew, you know,
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my business and helped me to start
a business that I'm not working on.
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So what is the difference, Kati, because some people might go, well,
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what's the difference in that in a
podcast like we're where are these two?
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Because it is kind of blurry.
But can you hash it out for
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us? It well, and I
mean this is kind of redove into yesterday
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at post creating daily in your clubhouse
from I think that's it called the afterparty,
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which I liked. But I think
that this is one of the things.
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Social audio versus podcasting is podcasting.
This is you and I having a
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discussion and anyone's watching the live streamer
and clubhouse or whatever, watching on Linkedin,
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they're watching or listening to us,
whereas well, social audio it's raw.
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You have you hear as the arms, the awkward pauses, the different
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pinions. So you and I could
be talking about how great social audio is,
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but if we're going to a clubhouse
room, some could raise their hand
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and say, well, actually,
I think that podcast are better because this
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and it could take the conversation down
a whole different way that we were intend
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on it going. So social audio
is definitely more off the cuff, more
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law and I definitely think it's more
open to new opinion and conversations. Again,
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we can we can start with an
agenda or an idea of we want
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the podcast to be or but then
on the clubhouse it might a completely different
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traction. Might only be ten minutes
or it could three hours, depending on
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how the conversation knows, and that's
one of the special things about social audio,
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is it? It's just like meeting
someone in real life and having the
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opportunity to hear that or the kind
of like a coffee shop conversation. You
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could hear two people talking about podcasting
and be like oh well, actually,
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and you can join it on in
and that's something that's only, I think,
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unique to social audio. Yeah,
I love this too, because I
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think, you know, before I
got on social audio, I was probably
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had mindsets about certain things because I
was on educated about those things and so
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I was like kind of had opinions
that were really drawn from the wrong place.
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But I would get into rooms on
purpose early on. I would get
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into rooms that were like out of
my world. I would have never been
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in those rooms, never been a
part of those conversations by learned about different
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cultures or learn about different companies and
businesses and people and all these things.
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I learned about all of that from
social audio and so I think that was
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one of the things that I looked
at it early on and said, wow,
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this is really cool, because I
would just assume and want to get
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my three year old or my dogs
always wants to be on the live stream.
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So if you hear that, M
my, apologize, but I have
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really been my eyes have been open
to different cultural things and been educated,
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you know that kind of thing.
So one thing, Katie, that you
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talked about was like kind of different
ways that you can show up, and
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I think in the podcasting world it's
the biggest questions are, how long should
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I show be? You know,
how do I find my audience? How
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do I engage with them? And
this is kind of cutting all those questions
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out because you did say, like
you kind of alluded to social audios like
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the wild wild west, like you
can do anything you want. I've done
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ten minute rooms, I've done I've
done two our rooms. So like dive
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into what have used. Or maybe
how do you use social media? And
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then we'll talk about different formats.
But how are you using social audio?
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I should say. Yeah, well, in social audio there's it used to
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just be clubhouse. So it there
was podcasting. That was kind of the
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original audio form and then sexual audio, or Clubhouse, came out. Well,
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there was before that, but we
even get into that. But clubhouse
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is when that came out. In
really exploded in December two thousand and twenty.
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It was always kind of in Baymo
and it invite onlyly. So you
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they've created the perfect product. People
could only be get on a platform if
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they were if they knew someone that
was already in and once the room ended,
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that was it. They weren't recorded, couldn't share it. I mean
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it was this total fomo and invite
only, and everyone wanted access to this
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exclusive club. And so as the
doors continued opening and more products came out,
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you know, people's full clubhouse has
this really cool way to talk with
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people and, like I alluded to
before, with with the pandemic, we
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missed talking to people. I will
be the first to say that when my
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mom or Mom Dad, who are
probably watching the live stream, when they
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call me, I will send them
a text message because it is faster and
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I can just do it while I
am working out the worry. But stepping
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away, and that's a habit that
so many people have gotten into. You
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know, it's just easier to the
text. I'm not going to pick up
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the phone and top someone. And
you know we all missed that when we
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were, you know, under quarantine
with only our family, our immediate families,
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and so clubhouse was this perfect storm
of exactly what we wanted. New
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Conversations, invitently, you have be
there, you snooze, you lose,
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and everyone wanted in and ever since
then there's been a number of to audio
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platforms that have done the copycat,
from spoke Clinton to twitter. The biggest
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thing is it showed us that club
has is not just a it's not just
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a going to be here today and
gone tomorrow. If all of these bigger
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platforms, these multi billion dollar companies, are investing in audio, you need
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to pay a tash and it is
a way for people to communicate, to
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do business and to connect with them
another. So so Boudio, just like
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short form Deo, it's something that's
going to be here for a while,
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longer. It on the side lines
the lap more you're going to business out
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on. Were opportunities that you're going
to miss out on. Yeah, I
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think we're. Yeah, I think
we're in the beginning. Katie, I
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agree with you there. I think
we're in the very beginning of social audio.
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I think, you know, maybe
people have come and they've gone because
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the platform wasn't doing certain things,
wasn't capturing the audio, you couldn't repurpose
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the audio. At first, you
didn't have permission to record. And now
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it's involved where all these features are
there. So you could literally start a
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social audio show today and capture all
that content for repurposing. And you know,
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so for some of US creators who
are like man, I need I
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need this content today to be more
than just on this platform for the time
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it's here. It is a huge, powerful tool now and some people that
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are going to watch the show maybe
came on, called House and left and
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when you go back it doesn't look
anything like it did and it's, in
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my opinion, way above any of
those other platforms we mentioned. Twitter,
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facebook, you know, linked in
all those places like it's what it's eons
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above and they're leading the leading the
pack in the audio world. So it
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might be time to come on back
in really be a creator on there.
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So have you seen that these platforms
are catering to creators? Are they?
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I don't have any kind of deal
with any kind of platform where they're paying
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me to create content, but I'm
curious. Have you seen this with clubhouse
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or they do in certain programs,
or twitter spaces or neither? Yes,
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there's. I think this is the
thing that you can be a creator,
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but not it's not like with facebook
where, like one of my clients got
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paid some money for a real that
won't explode it and all she had to
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do to share the real that she's
already made on instagram and facebook. You
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played it and she got paycheck from
them. They're not necessarily doing that for
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social audio. Yet it's one of
those things. I can't talking to the
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perfect person for this, but like
sponsors doing sponsored rooms, sponsored shows,
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and that's where a lot of creator
making money. So I have a friend
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and he has moved into nfts,
but he's also an MC and a speaker,
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and so what he's done is created
a second business where he goes and
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hosts these social audio rooms on behalf
of the NFT project and brings new audiences
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in for them to listen to what
this project is about. So I think
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that if you are a creator,
and I'm talking to the perfect person here,
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but if you are a creator,
there's different ways for you to get
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sponsors and to be paid. I've
been a paidoderate for for over a year
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now, so I've paid to host
rooms or other for other people. But
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there's a number of ways that you
can to ties it. It's just how
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are you creating for my all right, audio platform? Yeah, I love
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it because I think, you know, I think often times we do,
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and this was my thing. This
is why I started to creating a daily
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show, one I was creating pretty
much daily on these platforms anyway, somewhere,
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either I was creating my own thing
or as helping someone else create.
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I was showing up, I was
having a conversation. I'm like, man,
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why don't I show up and have
my own conversation and have my own
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guests and build my own network and
all that kind of stuff, and that
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was we're creating, you know,
daily came in and then I've talked about
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know some network. I'm always talking
about something. Okay, this is this
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is the Crut this is like the
are you're you're an idea man. This
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is the cryptonite of being a creator. It's like this part of my brain
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small shutdown. I'm always like what's
next? We're going to do what's next.
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But I love that that you said
you don't necessarily have to own the
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NFT project or the business or the
brand, but approach those brands that you
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know, love and trust and that
you want to work with and see if
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they will pay you some money to
go on and represent them on these social
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APPS. I think there's a genius
idea to monetize outside of just building your
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own community. And you're going to
do it in tandem, because I know
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you are not just one trick pony
of moderating a room, but you are
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also bringing some of those crowds and
some of those people into your ecosystem and
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then they're converting into customers as well. So I think that is a huge
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opportunity and maybe some brands are listening. Listen here, brand if you're listening,
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there's two creators right here making off
or go ahead, we'll start bidding
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more in the chat. All right, we'll see. You see wins,
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but I think it's a great ideal
for both on the brand side and then
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on the Creator side. It's like
you make this match. And because I
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know I promote a lot of product, I promoted one sheet bro You know,
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on this show all the time and
love it. And I'm also a
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one cheat pro user. Yeah,
for the right people watching, and it
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now one she pros. Where it's
at. Yeah, yeah, once she
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bro Way, one sheet Du Prosh, Billy Thorpe or Katie Brinkley? Is
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it just your first last name?
All right for for this. So go
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check. Don't, don't, don't
click on Kati's too much, because I'm
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number one in that directory right now. So share more. It's competition.
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It's my it's my sport. Once
she pross. Think about it. If
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you were, you know, like
if we're microphones, who you helped me
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get by microphone? You're hosting your
daily room and you just as people come
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in your I Geah, if you
can get you know, the way that
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I sound, you can tell that
I'm using an actual audio that up.
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You know, here's a link which
you have clickable links and clubhouse now and
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it can go directly to filiate page. They get their name on the room.
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I mean, it's a win for
both of you because people can actually
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hear the product as it's being used. You know, it's I don't know.
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I think that there are so many
ways that you can monetize and get
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sponsors for live rooms and I think
that it's been it was not recorded.
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Yeah, I understand why some Brian
might have been on the fence about it,
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but now every single room is recorded
and so it doesn't matter if you'll
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have ten people in there while the
show is live. There's been plenty of
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rooms for you know, there's maybe
twenty five people in it and I've gone
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back and looked to see the replay
stats and it's over four hundred people have
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replayed that room. They've still seen
that link, they still heard everything that
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I had to say. I mean
it's just like a a podcast now and
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there's I share clubhouse rooms in my
emails. You get that clickable links.
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I mean there's so many more opportunities
as a creator with social audio, to
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be purpose that content or to and
monetize it and get some sponsors. Yeah,
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I love that you brought that up
because I think that is one of
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the things that when you spend a
lot of time doing something in clubhouse early
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on. I mean I think if
one time I clocked like eighty hours on
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there in a week because I was
just on there all the time. Like
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I looked at my phone I was
like, holy smoked, I'm spending a
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ton of time on here, what
am I doing? But I was having
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fun, I was building my community. So maybe it wasn't all in vain,
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but it is a ton of time
and it can be this big time
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suck. But but as a creator, we're all trying to figure this out,
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like how do we get my you
know, compensated for our for our
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time, our energy, our talent? And you know, one thing that
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you said was these you know,
you're getting four hundred downloads, you know
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on the on the post portion of
the show. Well, the average Podcaster,
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I think, for my research,
gets like twenty five downloads an episode
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or something like that, and so
it's already more goos. Did you share
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it with me or did I show
you. Did we just Phune to see
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this game? Maybe we saw the
same thing or heard it somewhere. But
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you know, just on this clubhouse
room, and there's not even a lot
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of people in here because one once
again, I don't feel like this type
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of conscience. Yeah, that's room. Why am I not in the room?
395
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Katie, come on, if you
do jump in the room, just
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meet your microphone so we don't get
double audio. But even though there's not
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a lot of people, there's still
been twenty four people come through the room,
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and so twenty four people have heard
about us. Twenty four people of
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you know, seen seen the room
and heard the audio, and so that's
400
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already averaging way more than most podcasters
get, you know, or right there
401
00:27:48.200 --> 00:27:52.319
at it. I'm we're at average
right now for just this episode, just
402
00:27:52.359 --> 00:27:56.480
on the live portion. So and
look at this. Katie Brinkley joins the
403
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clubhouse room. If you're not in
a clubhouse, go over there and check
404
00:28:00.400 --> 00:28:03.559
it out. We're over here talking
about dominating with audio, and this is
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what I'm talking about. Katie Brinkley
jumps on the stage. Before she did,
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there are four people here. She
jumped on the stage. Now there's
407
00:28:10.880 --> 00:28:15.799
twenty people here. This brings me
to my next point of saying this collaboration
408
00:28:15.400 --> 00:28:21.400
in the social audio matters like it
matters to not just be a solo person
409
00:28:21.519 --> 00:28:25.319
on a stage. And this is
the reason why I'm not going to stream
410
00:28:25.359 --> 00:28:27.920
here to club house anymore, is
because I'm just running, you know,
411
00:28:29.000 --> 00:28:32.599
one icon with two to people's voices
coming out of it. So it doesn't
412
00:28:32.599 --> 00:28:34.359
really make a lot of sense.
But but it just was displaint I wish
413
00:28:34.359 --> 00:28:37.319
I could show it on the screen. It went from four people with twenty
414
00:28:37.319 --> 00:28:41.039
five people like that immediately. In
the sad part is a lot of these
415
00:28:41.039 --> 00:28:45.000
people follow me, Katie. So
thanks a lot of guys for no support.
416
00:28:45.039 --> 00:28:47.920
Everybody Solo, but when Katy Brigley
comes on the stage and now we
417
00:28:47.920 --> 00:28:52.039
get a we get a room full. So interesting, very interesting. Well,
418
00:28:51.720 --> 00:28:55.039
but this is the thing too,
is is you know, right now
419
00:28:55.079 --> 00:28:57.279
we've hit leve with what? That's
that? You just said? We just
420
00:28:57.480 --> 00:29:03.640
hit the average down of a podcast
just by two people having a conversation.
421
00:29:03.880 --> 00:29:10.480
That's again we're social audio is different. People want here conversation. The no
422
00:29:10.519 --> 00:29:15.240
offense, billy, I enjoy hearing
you speak, but obviously having one guy
423
00:29:15.319 --> 00:29:21.599
on stage is kind of like me, whereas now and you get those different
424
00:29:21.599 --> 00:29:25.519
perspectives, you get to hear those
those different ideas and, yeah, I
425
00:29:25.559 --> 00:29:32.000
just gets it's it's special and it's
unique and it's different from podcasting. It's
426
00:29:32.079 --> 00:29:37.039
different than social media. There's a
reason all the big names that's of social
427
00:29:37.079 --> 00:29:42.759
media this into their platforms because it's
it's a new way to communicate with people
428
00:29:42.880 --> 00:29:48.680
and it's a very effective way to
communicate with people. It's not, thenic
429
00:29:48.880 --> 00:29:52.000
effective way of doing business. Yeah, I totally agree and I think it
430
00:29:52.000 --> 00:29:55.480
cuts a lot of the friction out, a lot of the guests work.
431
00:29:55.640 --> 00:29:57.200
You can get on stage. And
then here's another thing. You know talk
432
00:29:57.240 --> 00:30:03.680
about social proof, like it's more
than just somebody liking or commenting on your
433
00:30:03.440 --> 00:30:07.720
like picture or whatever. Like I've
literally been in rooms where I'm in the
434
00:30:07.720 --> 00:30:10.359
audience and you've been this way to
Katie, where it's like, oh,
435
00:30:10.440 --> 00:30:11.680
billy's in the room and I just
want to shot out billy, like you
436
00:30:11.720 --> 00:30:15.000
spent fifteen minutes on the phone with
me. Totally changed my whole sponsorship strategy.
437
00:30:15.000 --> 00:30:18.160
went out, got a sponsor,
close twenty five hundred deal and next
438
00:30:18.160 --> 00:30:22.640
thing I know, my my back
channels is lighting up with potential new business
439
00:30:22.640 --> 00:30:27.519
because of that one mention for five
seconds and I'm like wow, this is
440
00:30:27.559 --> 00:30:33.759
so crazy to me that we've built. But that's the trust factor as well.
441
00:30:33.839 --> 00:30:38.559
Exactly exactly, and you know on
that person wasn't getting paid to say
442
00:30:38.640 --> 00:30:45.000
that for you, and it's like
referral marketing one on one here, having
443
00:30:45.119 --> 00:30:48.359
the opportunity to just get on stage
and to say, Billy, change business.
444
00:30:48.440 --> 00:30:52.640
You know, old I had down
and, you know, use this
445
00:30:52.680 --> 00:30:56.720
microphone like I heard you on,
you know, the clubhouse all the time.
446
00:30:56.759 --> 00:30:57.599
I was like, I might I
have to stick my head in a
447
00:30:57.640 --> 00:31:03.240
box because of sticks here in your
home. Let's let get you taken care
448
00:31:03.279 --> 00:31:07.599
of and now I can use this
for socialize, I can use it for
449
00:31:07.680 --> 00:31:12.200
my podcast. Is Taken my audio
games the whole new level and it sounds
450
00:31:12.240 --> 00:31:15.920
better, you know, when you're
showing up on a consistant basis and you
451
00:31:15.960 --> 00:31:21.279
actually have good sounds. I mean
like and you had built yourself up as
452
00:31:21.359 --> 00:31:25.240
being that person I know I could
trust, and you're like hey, yeah,
453
00:31:25.440 --> 00:31:26.440
this isn't a philly link, but
I mean I was like, I
454
00:31:26.480 --> 00:31:29.920
don't care. Yeah, I hope
I would pay you the full price of
455
00:31:30.000 --> 00:31:32.880
a microphone if you want a semi
year old Mike. I just trust you
456
00:31:32.920 --> 00:31:37.400
that much and it's because of all
the things you've said over the course of
457
00:31:37.440 --> 00:31:42.599
hearing you speak for days or weeks
on this APP and it's the out aunticity
458
00:31:42.680 --> 00:31:47.720
factor again. Yeah, I love
it. I hundred percent agree, Katie.
459
00:31:47.759 --> 00:31:49.599
So when we're talking about showing up
on here and show up and kind
460
00:31:49.640 --> 00:31:55.240
of like different ways, what are
what are some show formats? I mean,
461
00:31:55.279 --> 00:31:59.920
do we run club House and social
audio like this show, like this
462
00:32:00.000 --> 00:32:02.200
live stream, or do you think, like what have you seen? Format?
463
00:32:02.200 --> 00:32:07.759
Wise that works the best? I
guess it is my question on social
464
00:32:07.839 --> 00:32:12.079
audio. Yeah, social audio.
Yeah, so this is one of the
465
00:32:12.079 --> 00:32:16.720
things too, that I think many
clubhouse room creators, social audio creators,
466
00:32:16.759 --> 00:32:22.519
the trap they fell into when they
first started these spaces, these rooms,
467
00:32:22.640 --> 00:32:27.960
was that they everyone thought they needed
at least an hour. And with clubhouse
468
00:32:28.000 --> 00:32:31.799
now recording fireside, they have recordings. You know, all these different audio
469
00:32:31.839 --> 00:32:36.480
apps have been to hear the recordings
of it. Well, then you can,
470
00:32:36.759 --> 00:32:38.039
you can go live for ten minutes
if you want. You know,
471
00:32:38.279 --> 00:32:43.440
you could use that as basically a
hey, I just just want to let
472
00:32:43.440 --> 00:32:47.359
you know psta Graham now has three
fees, you know, secological favorite,
473
00:32:47.359 --> 00:32:50.680
you know, and I could go
in there and just do a quip up
474
00:32:50.759 --> 00:32:55.559
date. And now I have a
shauble link that I can share on Linkedin,
475
00:32:55.720 --> 00:32:59.480
I can share it on Facebook,
I can share it in my email
476
00:32:59.519 --> 00:33:04.559
and it's to ten minute update,
maybe mini podcast that I can share with
477
00:33:04.599 --> 00:33:07.720
my moneyns. And so I think
it's don't think that you need to have
478
00:33:07.759 --> 00:33:12.240
an hour long run. Go for
as long as the conversation needs to go.
479
00:33:13.200 --> 00:33:15.240
I also think that you know,
as you were saying before, billy,
480
00:33:15.599 --> 00:33:19.079
you're the only one on stage.
You're I gonna have like four people
481
00:33:19.160 --> 00:33:22.279
here, and then I jumped up
and there's like twenty. People want to
482
00:33:22.279 --> 00:33:28.519
hear conversation, they want to hear
differing opinions, they want to hear additional
483
00:33:28.559 --> 00:33:32.519
insights. If they have something to
share, they want to join in and
484
00:33:32.519 --> 00:33:38.319
and that's where I've seen the really
successful rooms. Just bring, you know,
485
00:33:38.519 --> 00:33:44.279
sixty people up on to the stage. That's no fun for anyone.
486
00:33:44.319 --> 00:33:49.039
That's actually the audience trying to figure
out WHO's talking. Keep it to like
487
00:33:49.079 --> 00:33:53.480
four to six people and have a
conversation about a topic and if other people
488
00:33:53.599 --> 00:33:58.319
want to come up and the conversation
is ended for some people. Move them
489
00:33:58.359 --> 00:34:01.240
back down to the audience. I
think it's it's a great time for opportunity
490
00:34:01.279 --> 00:34:07.280
for you to expand your thoughts,
your beliefs and gain new insight into print
491
00:34:07.519 --> 00:34:13.719
topics. So the six people is
kind of the sweet spot. Always have
492
00:34:13.840 --> 00:34:17.639
at least two on clubhouse. If
you can get three, even better.
493
00:34:17.719 --> 00:34:22.760
But again, it's all about trying
to have conversation something you don't get.
494
00:34:22.840 --> 00:34:28.159
What the PODCASTS? Yeah, like
this podcast. You know what I'm dying?
495
00:34:28.559 --> 00:34:30.679
Yeah, absolutely, no, absolutely, and I think that. You
496
00:34:30.719 --> 00:34:34.280
know, I think even with live
streaming and podcast, I mean I think
497
00:34:34.320 --> 00:34:38.280
all these things have their place in
as creators and multi creators, it's our
498
00:34:38.360 --> 00:34:43.280
responsibility to figure out, like,
which one do we enjoy the most and
499
00:34:43.320 --> 00:34:45.960
in which ones we want to focus
on, and so it can on lean
500
00:34:46.039 --> 00:34:49.599
into that, and I think that's
where you'll be most successful as a content
501
00:34:49.639 --> 00:34:51.440
creator. Like, if you like
to show up alive, like I do,
502
00:34:51.519 --> 00:34:53.119
start start a live show. I
don't know about starting a daily live
503
00:34:53.159 --> 00:34:58.360
show. Maybe I have a little
regrets after twelve episodes whatever we're on.
504
00:34:58.559 --> 00:35:01.360
But so well, this is the
thing and and I think I've pitched this
505
00:35:01.400 --> 00:35:07.239
to you, but, like you
go live daily. Sorry you're stuck there,
506
00:35:07.360 --> 00:35:10.960
but I mean having a cohost on
Co host, Friday, Coho,
507
00:35:12.079 --> 00:35:15.159
you know. That way you can
kind of the opportunity for that banter in
508
00:35:15.239 --> 00:35:20.880
that conversation that but you still have
somebody regular so you can always con stare
509
00:35:20.920 --> 00:35:23.199
it to that type of topic.
Yeah, I think that is great idea.
510
00:35:23.280 --> 00:35:28.199
I have been I have a little
bit of that set up already,
511
00:35:28.280 --> 00:35:31.599
kind of in talked, but I
definitely think having a cohost is good,
512
00:35:32.079 --> 00:35:36.360
or a circle of cohost you know, to kind of circle through and talk
513
00:35:36.360 --> 00:35:38.559
about different things. I think is
a great option because it does get a
514
00:35:38.599 --> 00:35:45.679
little boring talking to yourself about stuff
that you like. But, and that's
515
00:35:45.679 --> 00:35:47.519
why I have a guest on to
which I'm, you know, good or
516
00:35:47.559 --> 00:35:52.760
bad at interviewing. I'm learning the
skill and I'm studying the skill and I
517
00:35:52.760 --> 00:35:54.800
think clubhouse is really helped me at
that. You know, it's like I
518
00:35:54.840 --> 00:35:58.559
was not a social person, like
I would work in my office eight to
519
00:35:58.599 --> 00:36:00.599
ten hours a day by myself,
of in only talk to people I was
520
00:36:00.639 --> 00:36:05.239
trying to sell stuff to. Like
that's what I did for the last forever.
521
00:36:05.400 --> 00:36:08.320
You know, it was like cool, and now you know I got
522
00:36:08.320 --> 00:36:12.360
the social platform where I'm learning how
to communicate with people, I'm learning how
523
00:36:12.400 --> 00:36:14.920
to talk, I'm learning how to
ask questions, I'm learning how to be
524
00:36:15.000 --> 00:36:17.239
curious, and so, even if
you're not all those things up front,
525
00:36:17.280 --> 00:36:21.199
I've spent like a year on club
house. I've strument hundreds of hours,
526
00:36:21.199 --> 00:36:24.480
probably even thousands of hours, talking
to people, getting to know people.
527
00:36:24.960 --> 00:36:29.639
So I do want to open it
up over here on clubhouse if anybody has
528
00:36:29.679 --> 00:36:31.760
any QA. But before I do
that, actually, Katie, do you
529
00:36:31.800 --> 00:36:37.000
have any kind of course or workshop
or anything around Social Audio? I know
530
00:36:37.039 --> 00:36:38.239
you you had something at one point. I just want to see if you
531
00:36:38.280 --> 00:36:42.519
still had that for people who are
like, I've never heard of this before,
532
00:36:42.599 --> 00:36:44.679
I don't even know how to use
it, or strategy. Do you
533
00:36:44.760 --> 00:36:51.039
have any resources? I not.
So I had clubhouse course, but there's
534
00:36:51.159 --> 00:36:57.000
so much has changed with clubhouse that
it's moved into more of a social audio
535
00:36:57.119 --> 00:37:00.000
strategy. Calls, if you're interested
in that. It's strategy. All were
536
00:37:00.079 --> 00:37:05.599
Unie at them. Figure out social
audio platforms the right one for you.
537
00:37:05.639 --> 00:37:09.000
I think that that something to consider. Clouds might not be for you and
538
00:37:09.039 --> 00:37:13.320
the way that you do business.
It might not be the best way that
539
00:37:13.360 --> 00:37:19.679
you communicate. Let's say you have
thirtyzero followers on Linkedin and you know like
540
00:37:20.199 --> 00:37:22.400
starting from scratch on clubhouse might seem
kind of daunting. Well, will not
541
00:37:22.679 --> 00:37:28.360
craft a strategy around linkedin audio events
when these are the types of conversations you
542
00:37:28.599 --> 00:37:32.199
have and how you promote it?
So it's moved into a social audio strategy
543
00:37:32.239 --> 00:37:37.320
call as opposed to just doing a
horse because it's not a one size fits
544
00:37:37.320 --> 00:37:43.679
all. It's everybody's going to have
platform that feels right to them. clubhouse.
545
00:37:43.800 --> 00:37:45.400
You know, really, I think
you and I both can say like
546
00:37:45.519 --> 00:37:50.119
this is this is our home.
CLUBHOUSE is a great spot by the way
547
00:37:50.119 --> 00:37:54.239
that we communicate and the way that
we like to listen to conversation. So
548
00:37:57.360 --> 00:38:00.239
everyone is not a one size fits
all and you're interested, then we can
549
00:38:00.280 --> 00:38:04.480
do a strategy called together. Awesome, absolutely, and I'm going to have
550
00:38:04.519 --> 00:38:08.360
that linked in the show notes description
all those fun places, so you can
551
00:38:08.440 --> 00:38:14.360
check that out and if anybody is
over in clubhouse or if you're watching wherever
552
00:38:14.360 --> 00:38:16.559
you're watching, there's a link pretty
close to you where you can go to
553
00:38:16.599 --> 00:38:21.840
creating live, creating daily done a
lot. There we go and you can
554
00:38:21.840 --> 00:38:23.760
see where we go alive. You
can check out my one sheet and then
555
00:38:23.800 --> 00:38:29.119
I'll add Katie's information and I'll add
that that strategy call link there so they
556
00:38:29.119 --> 00:38:30.920
can get in touch with you.
And so right now, what I want
557
00:38:30.920 --> 00:38:34.440
to do, first of all,
when thank you, Katie, for coming
558
00:38:34.519 --> 00:38:37.280
on the show, and we're actually
going to do something different today. We're
559
00:38:37.280 --> 00:38:38.920
going to jump over into clubhouse,
but I'm going to turn off the live
560
00:38:38.960 --> 00:38:44.800
stream because I want people. I
notice this that in clubhouse sometimes people are
561
00:38:44.840 --> 00:38:45.639
like, I don't want to be
on your live show, but I do
562
00:38:45.679 --> 00:38:47.599
want to come up, I want
to ask questions, I want to be
563
00:38:47.599 --> 00:38:51.599
a part of the conversation. So
I'm going to in this live stream.
564
00:38:51.599 --> 00:38:53.519
We're going to jump over to clubhouse
and just a moment we take a little
565
00:38:53.639 --> 00:38:57.880
breather and then we're jump in a
clubhouse and people can raise your hand,
566
00:38:57.920 --> 00:39:00.880
come on stage and we can at
Katie's brain for just a few more minutes
567
00:39:01.119 --> 00:39:05.039
about social audio. If you have
any question. Sound good to you,
568
00:39:05.119 --> 00:39:08.159
Katie? That sounds awesome. Thank
you so much for having me on.
569
00:39:08.199 --> 00:39:10.840
I hope you asked me to come
back again. Yeah, well, you
570
00:39:10.880 --> 00:39:14.760
just offered to cohost some shows.
I think I mean maybe it. I
571
00:39:14.760 --> 00:39:19.480
got to watch the video again.
It's nice. All right, sounds good,
572
00:39:19.519 --> 00:39:21.760
Katie. Well, I've really appreciate
it and we'll talk to you soon
573
00:39:21.840 --> 00:39:23.400
if I'm going to close this out. So, everyone, thank you so
574
00:39:23.480 --> 00:39:28.559
much for joining creating daily today.
Tomorrow I'm going to be back with my
575
00:39:28.559 --> 00:39:31.199
friend, producer Jimmy, who I
also met on Clubhouse, to talk about
576
00:39:31.239 --> 00:39:35.280
the correct way to launch your podcast. So maybe you spend a lot of
577
00:39:35.320 --> 00:39:37.639
time on clubhouse. Maybe you have
a lot of content saved on clubhouse and
578
00:39:37.679 --> 00:39:42.559
you want to know how can I
use that content to launch a podcast,
579
00:39:42.599 --> 00:39:45.320
but do it the right way.
Now some people come to me and say,
580
00:39:45.400 --> 00:39:47.840
Billy, you've launched all kinds of
podcasts. Can you teach me how?
581
00:39:47.840 --> 00:39:51.280
In the answer is probably yes,
but I will teach you wrong.
582
00:39:51.360 --> 00:39:55.000
So hopefully tomorrow will learn some right
ways and I know producer Jimmy is doing
583
00:39:55.280 --> 00:40:00.440
a workshop to help you boost your
launch. So be back tomorrow to PM
584
00:40:00.480 --> 00:40:04.480
Eastern time, going to be talking
to producer Jimmy about her launch process for
585
00:40:04.480 --> 00:40:06.840
podcasting. She's been doing it for
a really long time. I think she's
586
00:40:06.840 --> 00:40:10.840
added to like over two thou episodes. So pretty crazy and let us know.
587
00:40:12.519 --> 00:40:15.800
You know. Let us and one
more thing, last thing and I'm
588
00:40:15.800 --> 00:40:20.280
done. Go to your nearest podcast
player in review this show. If you
589
00:40:20.360 --> 00:40:22.840
enjoyed the show or if you hated
it, just leave a review. Okay,
590
00:40:22.880 --> 00:40:24.880
I can take it. I can
take it. So anyway, we'll
591
00:40:24.920 --> 00:40:29.280
see guys over in clubhouse for a
little quick q Anda and we'll see tomorrow
592
00:40:29.280 --> 00:40:35.000
at two PM.
