Get Your Podcast Syndicated To Radio

WEBVTT 1 00:00:00.040 --> 00:00:04.879 there. We hope you really like you're listening to creating daily. There's something 2 00:00:04.960 --> 00:00:07.679 wrong with you. You know that, because you and I are like a 3 00:00:07.759 --> 00:00:11.359 mullet. It is the is the business. So he's the front part of 4 00:00:11.359 --> 00:00:14.880 the haircut and then I'm the party in the back. I think they're hilarious. 5 00:00:15.000 --> 00:00:21.480 It speaks to me. It's like he's saying what I'm thinking. All 6 00:00:21.600 --> 00:00:25.399 right, what is going on everyone? Welcome to another episode of creating daily. 7 00:00:25.519 --> 00:00:28.600 I'm your host, Billy Thorpe, the guy who cooks bacon with a 8 00:00:28.640 --> 00:00:31.320 shirt off. I'm having so much fun today I've probably had a little too 9 00:00:31.399 --> 00:00:35.439 much coffee, but we'll get into a gat. My friend John Wildly on 10 00:00:35.520 --> 00:00:40.799 here in just a few minutes. He's an eighteen year radio host, previously 11 00:00:40.799 --> 00:00:45.479 in law inform enforcement, but now hosts a podcast and radio show called the 12 00:00:45.560 --> 00:00:50.840 law enforcement today. Radio show and podcast crushes it. Okay, when you 13 00:00:50.920 --> 00:00:54.679 talk about podcast girls, you talk about growing your audience, growing your community 14 00:00:54.880 --> 00:00:58.399 and sponsors. I mean this guy is really blazing the trail for the rest 15 00:00:58.439 --> 00:01:00.479 of us. So I'm excited to have him on here in just a few 16 00:01:00.479 --> 00:01:03.560 minutes. He's going to walk us through. You know how do we get 17 00:01:03.560 --> 00:01:07.280 our podcast indicated? Is that even a good idea to get your podcast or 18 00:01:07.319 --> 00:01:11.480 your format or whatever that is syndicated? So we're going to jump into all 19 00:01:11.519 --> 00:01:15.120 those things and I hope you're doing well and if you're around somewhere a subscribe 20 00:01:15.159 --> 00:01:18.680 button, be sure to smash that thing right now. If you're watching on 21 00:01:18.680 --> 00:01:23.200 Youtube or bullhorn or wherever you're watching or listening, subscribe to it and check 22 00:01:23.239 --> 00:01:26.599 out the podcast audio only as well. Now I did add a new segment 23 00:01:26.760 --> 00:01:30.599 yesterday, so let's go ahead and jump right into it. What it's toll 24 00:01:30.719 --> 00:01:36.200 time with creating daily all right, someone told me yesterday they couldn't understand me 25 00:01:36.239 --> 00:01:38.280 saying tull time in that this person was a little older. But if you 26 00:01:38.280 --> 00:01:41.799 didn't understand it, let me know as well. Or were they just having 27 00:01:41.799 --> 00:01:44.319 a hard time hearing? I don't know. Anyway, maybe John can teach 28 00:01:44.319 --> 00:01:47.359 me how to do radio stingers. But today, my one of my favorite 29 00:01:47.359 --> 00:01:51.359 tools that I'm going to be talking about is King Sumo. So if you're 30 00:01:51.439 --> 00:01:55.599 looking to grow your audience, connect with your audience, engage, King Sumo 31 00:01:55.799 --> 00:02:00.079 is a fantastic giveaway, a platform. They make it super easy. It's 32 00:02:00.120 --> 00:02:01.840 a onetime fee. I think it's like forty nine bucks or something. This 33 00:02:01.920 --> 00:02:05.680 is not an affiliate pitch. I'm just sharing my favorite tools with you, 34 00:02:05.840 --> 00:02:07.879 and it literally handles everything for you. So I don't know if you've ever 35 00:02:07.960 --> 00:02:12.680 done a giveaway on social media, but I've literally like been looking at my 36 00:02:12.680 --> 00:02:16.080 phone writing people's names down on paper or typing into some spreadsheet to print it 37 00:02:16.080 --> 00:02:20.599 out later and draw something out of a hat. You can eliminate all that 38 00:02:20.639 --> 00:02:23.919 pain and to send everyone to hear and it does all that social sharing and 39 00:02:23.960 --> 00:02:25.280 get more points for this and that and all that kind of stuff. So 40 00:02:25.560 --> 00:02:29.639 for all your creators, are looking to engage with your audience, maybe even 41 00:02:29.680 --> 00:02:32.919 grow your audience, do a giveaway, who knows, maybe it'll go viral, 42 00:02:34.080 --> 00:02:36.960 or partner with the brand sponsor, all that kind of stuff anyway. 43 00:02:37.039 --> 00:02:38.680 So hopefully that's it for you, King Sumo. Go check it out. 44 00:02:38.719 --> 00:02:45.599 Now let's go over to Creator highlights. No cooking necessary and the assembly required. 45 00:02:46.080 --> 00:02:49.960 It's got to be funk all right, all right, all right. 46 00:02:50.000 --> 00:02:53.000 Today's creator highlight is brought to you by my friends over at maving coffee. 47 00:02:53.039 --> 00:02:57.400 As I say most days, this is the best coffee in the world. 48 00:02:57.439 --> 00:03:00.759 Not because I say so, but because it was literally voted with some other 49 00:03:00.800 --> 00:03:04.800 coffee stuff. So Anyway, the ward winning coffee, I don't know. 50 00:03:04.879 --> 00:03:08.759 Go check them out. They work with small batch microlot from Columbia. They 51 00:03:08.759 --> 00:03:13.199 work directly with the farmers. It's delicious. I'm drinking it every day, 52 00:03:13.439 --> 00:03:15.639 multiple times a day. I would drink a bag of day if I could. 53 00:03:15.879 --> 00:03:21.360 But maven coffeecom go check those. Check those guys out doing an amazing 54 00:03:21.439 --> 00:03:24.159 job in the coffee space. Now for my creator highlight. I got my 55 00:03:24.199 --> 00:03:29.759 friend Jodi Kringle. Now, she is a just an amazing person. First 56 00:03:29.840 --> 00:03:32.680 of all, she is a voice actor, Solo Preneur, podcaster. She's 57 00:03:32.719 --> 00:03:37.840 done a lot of jobs, I should say, sir, I'm stuttering all 58 00:03:37.840 --> 00:03:39.280 over the place, jobs for like big brands, some of the biggest brands 59 00:03:39.280 --> 00:03:44.280 on the planet. Amazing person when it comes to audio branding. So go 60 00:03:44.439 --> 00:03:47.479 check out her podcast, the audio branding podcasting, and check it out wherever. 61 00:03:47.479 --> 00:03:52.080 You listen to your show and she's literally talking about you know what it 62 00:03:52.159 --> 00:03:55.000 is for marketing? What is your voice from marketing, audio branding? I 63 00:03:55.039 --> 00:03:59.400 mean she is the person to go to when it's talking about the power of 64 00:03:59.439 --> 00:04:02.960 your voice. So go check her out. Go to onesheet dot pro jody 65 00:04:03.080 --> 00:04:08.080 Kringle, and you can check out her her stuff there and bring her on 66 00:04:08.120 --> 00:04:11.319 your show, have her on your show or whatever to talk about the power 67 00:04:11.479 --> 00:04:15.960 of voice. So really appreciate them and appreciate one sheet for getting all of 68 00:04:15.040 --> 00:04:18.680 US creators. A Nice one sheet, a nice press kids. So go 69 00:04:18.720 --> 00:04:21.680 to one sheet dot pro slash Billy Thorpe, so I can stay number one 70 00:04:21.720 --> 00:04:25.319 in the directory. Now, anyway, I'm going to stop talking here. 71 00:04:25.319 --> 00:04:28.720 I'm going to bring my friend John On. He is an amazing guy and 72 00:04:28.759 --> 00:04:30.879 we're going to talk about podcasting and radio and all that fun stuff. So, 73 00:04:31.040 --> 00:04:34.439 John, welcome to creating daily man. Thanks for coming. Billy, 74 00:04:34.560 --> 00:04:38.480 thanks for having here. It's ill pleasure to be with you now. I 75 00:04:38.519 --> 00:04:42.079 don't normally let people on my show where their voice and their mic sounds better 76 00:04:42.079 --> 00:04:45.160 than mine, because I want to look superior, but I'll make an exception 77 00:04:45.240 --> 00:04:48.680 this today. You sound great, my friend, you always do. I 78 00:04:48.680 --> 00:04:53.079 got to work on my audio set up for my clubhouse UJA. Use a 79 00:04:53.120 --> 00:04:58.480 phone, so the radio and sound is important. Audio qualities are very, 80 00:04:58.560 --> 00:05:02.439 very important, and video and a audio shows only the content by far is 81 00:05:02.560 --> 00:05:06.000 king and your personalities part of your content and you got a winning personality in 82 00:05:06.040 --> 00:05:09.759 a great message. Thanks, John Man. I appreciate that, you know, 83 00:05:10.000 --> 00:05:13.279 especially coming from someone like you who's been in the game for a really 84 00:05:13.360 --> 00:05:16.360 long time. I mean eighteen years as a radio host is no joke. 85 00:05:16.439 --> 00:05:19.000 And then, you know, I think like five years of my math is 86 00:05:19.120 --> 00:05:25.079 right as a podcaster, and you've really done an amazing job at building an 87 00:05:25.079 --> 00:05:29.040 audience, building a community. So, man, I just want to pick 88 00:05:29.040 --> 00:05:31.560 your brain and we'll just have a conversation really you know about these two worlds, 89 00:05:31.639 --> 00:05:35.560 because I often think when I'm in the podcasting space, people are like, 90 00:05:35.759 --> 00:05:40.240 Oh, no to radio, and I was a little bit like that 91 00:05:40.319 --> 00:05:43.680 until I met you and heard some of the moves you're making in the radio 92 00:05:43.720 --> 00:05:48.160 space and how it's more of a partnership than it is versus. So is 93 00:05:48.160 --> 00:05:51.079 is radio dead, John? Why should we? Why should we focus on 94 00:05:51.160 --> 00:05:56.199 radio? Why should we, as podcasters, foot radio in our tool bag? 95 00:05:56.399 --> 00:05:59.759 A courting Neilsen, I believe it's ninety three percent of the United States, 96 00:05:59.759 --> 00:06:02.800 I'm Arkans, listen to radio daily, so that's still a huge number. 97 00:06:02.839 --> 00:06:05.319 If you want to get in front of a large audience. It's a 98 00:06:05.360 --> 00:06:11.000 great way. When you listen to the big syndicated talk show hosts, they 99 00:06:11.000 --> 00:06:15.920 realize that and they use that as a platform to drive traffic to their websites, 100 00:06:15.519 --> 00:06:20.480 their podcast and also, for example, email, newsletter and other private 101 00:06:20.519 --> 00:06:25.519 content. They realize the power of being front of a large audience and and 102 00:06:25.680 --> 00:06:30.720 quite honestly, the doing some radio and podcasting is is my wife drives my 103 00:06:30.759 --> 00:06:34.680 car periodically and after adjusting the seat because I'm like crippled getting into it, 104 00:06:35.480 --> 00:06:39.199 she puts our station I don't normally listen to, so I can expose to 105 00:06:39.240 --> 00:06:44.120 the station and programming I wouldn't normally seek out. podcast you have to delivery, 106 00:06:44.160 --> 00:06:47.040 seek out that show and and so you can get some bleed over, 107 00:06:47.079 --> 00:06:49.839 you can get in front a large audience. And for all those who say 108 00:06:49.920 --> 00:06:55.319 radio is dead, look, I'm glad to hear that because that means more 109 00:06:55.360 --> 00:06:58.639 money for me and more slice Eppie from me, because beyond you, most 110 00:06:58.639 --> 00:07:02.759 of the sponsorship comes from radio, secondarily as podcast. Yeah, Hey, 111 00:07:02.800 --> 00:07:05.439 I love that. You know, less people in the space, more opportunity 112 00:07:05.439 --> 00:07:10.519 for you to come in and dominate that, that that spot. So and 113 00:07:10.759 --> 00:07:14.079 I agree and I you know, once again, I was probably jumping on 114 00:07:14.079 --> 00:07:15.959 that bandwagon because, you know, we always, I think it's I mean, 115 00:07:15.959 --> 00:07:18.319 maybe not as all creators, but sometimes it's people were like, oh 116 00:07:18.319 --> 00:07:21.480 well, what I'm doing is better than what you're doing or whatever, and 117 00:07:21.519 --> 00:07:27.480 I love it that you've merged these two so seamlessly and done it pretty well 118 00:07:27.639 --> 00:07:31.920 me. So give me a rundown of thea enforcement radios or law enforcement today 119 00:07:32.040 --> 00:07:36.279 radio show and podcast and how are those two things married, like, how 120 00:07:36.319 --> 00:07:40.600 are you balancing the two? And then we'll talk about if somebody wants to 121 00:07:40.639 --> 00:07:43.319 get their podcasts on, how they do that. But for the first one, 122 00:07:43.360 --> 00:07:46.839 how do you balance those two? First things first, I want people 123 00:07:46.879 --> 00:07:49.160 to realize I'm not a special case. You know, everything I've learned, 124 00:07:49.199 --> 00:07:55.879 it's been taught to me by other people, program directors, music directors, 125 00:07:56.160 --> 00:07:59.639 station managers, they've all taught me along the way. I've had instruct was 126 00:07:59.680 --> 00:08:03.680 teach me. So I try to stick with what has been taught to me 127 00:08:03.720 --> 00:08:07.399 and we've learned from my experience and stay away from speculation, opinion and things 128 00:08:07.399 --> 00:08:11.279 that nature sell. People that are in the podcasting space. They may not 129 00:08:11.360 --> 00:08:16.199 realize they can do this, but I'm telling you if I can do this, 130 00:08:16.399 --> 00:08:20.680 you can do this. Billy's show about fishing can do this, other 131 00:08:20.800 --> 00:08:26.199 shows can do this. What I did was, and this may sound weird, 132 00:08:26.240 --> 00:08:28.399 you know I got I was a police officer. First I got hurt, 133 00:08:28.519 --> 00:08:31.680 retired young at the age of thirty three and about eight years later. 134 00:08:31.759 --> 00:08:35.519 But pursuing your career and broadcasting and the early days that we now considered podcasting, 135 00:08:35.559 --> 00:08:39.559 I use cool at it. I would create an MP three loading my 136 00:08:39.639 --> 00:08:43.399 website and MP three download script and people but listen to it. And then 137 00:08:43.440 --> 00:08:48.519 I went to a brokered radio station where I paid for my time. Anybody 138 00:08:48.559 --> 00:08:52.279 can do this, and Seld my own advertising, create a radio show and 139 00:08:52.360 --> 00:08:56.080 a podcast. I went to night school and then been in Fulltime FM music 140 00:08:56.159 --> 00:09:01.960 jock for about eighteen years. Out Long Story Short, in two thousand and 141 00:09:01.000 --> 00:09:05.480 seventeen, and I say this in every radio station I've worked at, I've 142 00:09:05.480 --> 00:09:07.399 never been fired from one. I'm very, very lucky, and I'm at 143 00:09:07.440 --> 00:09:13.879 my radio corporate office is right now. So it's use a mess. No 144 00:09:13.960 --> 00:09:16.679 matter how hard at work on that radio station, the minute I stopped working 145 00:09:16.720 --> 00:09:20.039 for them I stopped getting paid. I don't make anything. I've got no 146 00:09:20.120 --> 00:09:24.279 skin in the game. It's a business. So what I did was I 147 00:09:24.320 --> 00:09:28.519 took what I learned from radio, combined with the human experience and law enforcement. 148 00:09:28.559 --> 00:09:33.120 In two thousand and seventeen launched a podcast. Long Story Short, we 149 00:09:33.159 --> 00:09:37.279 got heard by someone on social media, a partner with some of the really 150 00:09:37.279 --> 00:09:39.759 big social media page, facebook page, or radio station upstate New York said 151 00:09:39.799 --> 00:09:43.120 they wanted for radio. Could we create a radio version, which we did. 152 00:09:43.240 --> 00:09:48.120 We now are syndicated. I did the first indication thirteen station myself at 153 00:09:48.120 --> 00:09:52.240 some of the parts every week. USN'T WE TRANSFERCOM not think complicated as MP 154 00:09:52.480 --> 00:09:56.919 three. And then my synder care right now is talk me to network and 155 00:09:56.919 --> 00:10:01.200 we're on eighty one stations broadcasting once a week. About twenty four million come 156 00:10:01.240 --> 00:10:05.480 on population. Then it goes lines a podcast, and I'll close on this 157 00:10:05.519 --> 00:10:09.639 seging with this. In the very beginning I had a very specific reason why 158 00:10:09.679 --> 00:10:13.320 I wanted to podcast. I had a very specific audience. I knew what 159 00:10:13.320 --> 00:10:18.840 what I wanted to do and it wasn't about me. The minute we went 160 00:10:18.879 --> 00:10:20.639 to radio, we had expand, and I use the analogy. You've heard 161 00:10:20.639 --> 00:10:24.440 it before. Interstate Ninety five is close to where I live in south Florida. 162 00:10:24.559 --> 00:10:28.720 So parts of it are five, six lanes in each direction, heading 163 00:10:28.759 --> 00:10:31.919 north or South. It's always insane same direction. You go a couple hours 164 00:10:31.919 --> 00:10:35.159 north, it's two lanes each direction. So what I had to do when 165 00:10:35.159 --> 00:10:39.639 I went from podcast only to radio I'd expand from two lanes to six lanes, 166 00:10:39.960 --> 00:10:43.039 but I'm always heading the same direction, so it's never totally different. 167 00:10:43.080 --> 00:10:48.039 Not could tune in all of a sudden here show about underwater basket weaving, 168 00:10:48.080 --> 00:10:52.440 because that's not what my audience expense expect. So that's what I've done and 169 00:10:52.519 --> 00:10:58.279 the first I'd say four years that's being in radio, I only used the 170 00:10:58.360 --> 00:11:01.480 podcast as a support mechanism for radio. If you miss the show, you 171 00:11:01.480 --> 00:11:03.799 can listen to it here. It wasn't till I got a up house that 172 00:11:03.840 --> 00:11:09.320 I began really pursuing and seeing Ah, the different opportunities that were available on 173 00:11:09.360 --> 00:11:15.639 the podcasting space that weren't available in a radio space due to FCC formatting, 174 00:11:15.639 --> 00:11:18.679 whatever might be, and able to do a lot more and create another revenue 175 00:11:18.679 --> 00:11:24.360 stream. So the too combined for me is a great marriage. Yeah, 176 00:11:24.399 --> 00:11:26.679 man, I love that you started that as like kind of a replay, 177 00:11:26.799 --> 00:11:30.600 like on demand option. I think that's pretty unique for radio. You know, 178 00:11:30.600 --> 00:11:33.519 if your radio host listening to this, that's like, you know, 179 00:11:33.600 --> 00:11:35.039 kind of going the odd the other way. It's like, Oh, this 180 00:11:35.080 --> 00:11:39.240 is pretty cool. I mean that was a pretty smart move there to to 181 00:11:39.279 --> 00:11:41.559 say hey, go catch the replay over here. Now. You said that 182 00:11:41.600 --> 00:11:46.600 you created you had them, you had the podcast, you're doing the podcast 183 00:11:46.720 --> 00:11:50.799 and then you created that show for radio. So what's the difference between like 184 00:11:50.799 --> 00:11:56.279 a radio show format in a podcast format, or is there a difference there? 185 00:11:56.320 --> 00:11:58.720 For me and and for a lot of people, there's a huge difference. 186 00:12:00.919 --> 00:12:03.559 One of the things I say is and I say it and it's what 187 00:12:03.600 --> 00:12:05.639 I love about billy and a few other people. They don't we don't argue. 188 00:12:05.639 --> 00:12:09.120 We don't always agree with everything, but we don't argue each other's points. 189 00:12:09.279 --> 00:12:11.440 When people say it's your show, you can do it if you want, 190 00:12:11.559 --> 00:12:15.000 you can. You are allowed to do whatever you want. If you 191 00:12:15.039 --> 00:12:18.480 want to make it all about you and a mouthpiece for you and what you 192 00:12:18.519 --> 00:12:20.399 think, what you feel, you and be a thought leader, that's great. 193 00:12:20.399 --> 00:12:24.120 How many people are going to be interested in what you have to say? 194 00:12:24.519 --> 00:12:26.960 That's the God and thing. If I want myself to have a good 195 00:12:26.960 --> 00:12:30.559 experience. I want my guests have a good experience. By the most important 196 00:12:30.639 --> 00:12:33.600 thing is the listener. We want them to get what they need, other 197 00:12:33.600 --> 00:12:37.919 show what they're expecting. So I want to address certain points. The main 198 00:12:37.919 --> 00:12:43.279 two things for Radio United States compared to podcasting. Need to have a clock, 199 00:12:43.320 --> 00:12:46.240 which means how long your segments going to be and where the stations have 200 00:12:46.320 --> 00:12:52.200 their vails, they can put the news, traffic, whether commercials, things 201 00:12:52.200 --> 00:12:56.039 that nature. The other one is FCC rules, and we've all heard the 202 00:12:56.080 --> 00:13:00.279 George Carlin joke about the things you can't say on radio. There's certain things 203 00:13:00.279 --> 00:13:03.000 you can't say, the certain things you don't want to talk about, and 204 00:13:03.360 --> 00:13:07.240 it's not a big thing for me. I learned a long time ago, 205 00:13:07.360 --> 00:13:11.679 when again the radio world because of hot mics and things that nature, that 206 00:13:11.080 --> 00:13:15.960 if I didn't curse in my everyday language, is a good chance I wouldn't 207 00:13:16.039 --> 00:13:20.600 curse by accident on the radio and get fined or fired. So if I 208 00:13:20.639 --> 00:13:22.080 go through all the effort to get my show on a radio station, I 209 00:13:22.080 --> 00:13:26.440 don't want to get dumped in the first couple weeks because something stupid. I 210 00:13:26.440 --> 00:13:31.559 said the violet the FCC rules and put their sense that risk. You handle 211 00:13:31.600 --> 00:13:35.320 those two things, you can go far. Okay, yeah, that's good. 212 00:13:35.399 --> 00:13:37.320 You know. It's good to know because I think, I think some 213 00:13:37.360 --> 00:13:39.720 people get on a podcast and turn into a Ramt for them and you're like, 214 00:13:39.720 --> 00:13:43.200 Oh wow, I didn't know I signed enough to listen to this. 215 00:13:43.159 --> 00:13:46.679 It's it's good to know to like keep your and I'll and I like that 216 00:13:46.759 --> 00:13:50.919 too, man that clock, because I think often times, you know, 217 00:13:52.000 --> 00:13:54.879 for me anyway, I do kind of have that that rule or not rule. 218 00:13:56.039 --> 00:13:58.679 That hates your show, you can do whatever. However, I do 219 00:13:58.720 --> 00:14:01.320 have best practices, I believe, in formats of shows. One because it 220 00:14:01.399 --> 00:14:07.080 keeps me way more organized. And then that that timing thing is pretty cool 221 00:14:07.120 --> 00:14:09.639 too, because I think is a content creator, as a radio host or 222 00:14:09.679 --> 00:14:13.639 podcast or both, it and kind of stretch you a little bit to say, 223 00:14:13.679 --> 00:14:16.440 Hey, do the hard work and figure it out just because you're done 224 00:14:16.519 --> 00:14:20.080 saying whatever, like maybe there's a little more you need to say or a 225 00:14:20.120 --> 00:14:24.279 little less. Probably in a lot of people's cases it's like keep me. 226 00:14:24.399 --> 00:14:26.399 And now, when you think about building the show for radio, what what 227 00:14:26.440 --> 00:14:31.120 are those timeslots, they have different options. Or is it twenty minutes for 228 00:14:31.120 --> 00:14:33.919 everybody or how does that work? Just different options. Every stations a little 229 00:14:33.960 --> 00:14:39.360 bit different. The format I use is, I'll just give you a brief 230 00:14:39.399 --> 00:14:43.320 example. That very first segment is nine minutes and fifty nine seconds long. 231 00:14:43.399 --> 00:14:46.000 The second one is also nine minutes in fifty nine seconds, the third one 232 00:14:46.080 --> 00:14:50.200 is ten minutes fifty nine seconds and the fourth one is eleven minutes forty nine 233 00:14:50.240 --> 00:14:56.000 seconds. I'm put my commercials, my call to actions billboard reads in the 234 00:14:56.039 --> 00:15:00.120 beginning of each segment and to each segment. So that's the station no is. 235 00:15:00.600 --> 00:15:03.919 This is how much time allotted my syndicator has. This is how much 236 00:15:03.960 --> 00:15:05.960 time I'm allotted and this is ratin put my weather, my traffic, my 237 00:15:07.080 --> 00:15:11.080 news, whatever might be. The other big difference is bumper music. When 238 00:15:11.120 --> 00:15:16.759 I do in Intro it's always ten seconds long on the radio version and I 239 00:15:16.840 --> 00:15:20.639 lower the vine of the music because if they need to do an overlay of 240 00:15:20.759 --> 00:15:24.879 station ID or whatever it might be, they can do that. Of course 241 00:15:24.919 --> 00:15:28.879 I shorten that dramatically for the podcast version. So that's a basic clock. 242 00:15:28.000 --> 00:15:31.840 If people need example, then get to my website nick and download one, 243 00:15:31.919 --> 00:15:35.799 see the one I use and see the pdf version and also the text version 244 00:15:35.799 --> 00:15:39.879 as well. Yeah, man, that's also I love the thanks for breaking 245 00:15:39.879 --> 00:15:41.440 that up, because I'm, you know, even creating daily. I'm Sen 246 00:15:41.440 --> 00:15:43.480 there like okay, what kind of formats am going to do, and I'm 247 00:15:43.559 --> 00:15:48.960 used to TV and I think TV was like twenty eight thirty or something of 248 00:15:48.120 --> 00:15:52.399 that nature. So it was always like man, it was so tough because 249 00:15:52.559 --> 00:15:54.759 I worked where people are just like, oh, we're going to record a 250 00:15:54.759 --> 00:15:56.080 bunch of stuff and you're going to take it into the editing suite and you're 251 00:15:56.080 --> 00:16:00.200 going to figure out how may go. All this content makes sense, tell 252 00:16:00.240 --> 00:16:04.039 the story and, you know, hit it at twenty thirty. It was 253 00:16:04.080 --> 00:16:07.399 really challenging, but I think it really did help me out. So I 254 00:16:07.440 --> 00:16:11.159 like that fact of, you know, knowing those types of things. So, 255 00:16:11.360 --> 00:16:14.919 John, will any podcast work? Like I have a forty five minute 256 00:16:15.039 --> 00:16:21.799 ish show for fishing. Is Any podcast qualifying for this type of radio show 257 00:16:21.919 --> 00:16:25.759 or what have you seen works the best when it goes from podcast to a 258 00:16:25.879 --> 00:16:30.639 radio show? There's it's knowing what your show is. Number one the free 259 00:16:30.639 --> 00:16:34.759 basic type shows and my mindset you got business to business shows, you get 260 00:16:34.759 --> 00:16:41.240 a business to consumer show, which yours might follow into any have general entertainment 261 00:16:41.320 --> 00:16:45.440 or consumption shows, which mine falls into. I have nothing to sell. 262 00:16:45.799 --> 00:16:51.679 So to a good examples of business that consumer shows that are doing very well 263 00:16:51.679 --> 00:16:56.200 in the radio space are the Kim commando show and also Dave Ramsey. You 264 00:16:56.240 --> 00:17:00.399 listen to them, they're about topics which you would think are boring. However, 265 00:17:00.440 --> 00:17:04.599 they've made them entertaining. The entertain first, they informed second, so 266 00:17:04.799 --> 00:17:08.839 when they have an opportunity to pitch there for out of their book whatever might 267 00:17:08.880 --> 00:17:11.720 be, they throw that in there. So it creates a red new stream 268 00:17:11.759 --> 00:17:15.839 for them as well email, newsletter, all that stuff. Now with general 269 00:17:15.960 --> 00:17:21.559 entertainment consumption shows, it's all about the story. So the people who are 270 00:17:21.599 --> 00:17:26.720 really good at what they do will take a business to consumer show like yours 271 00:17:26.799 --> 00:17:33.799 and sw've in some entertainment story factors, not just make it facts. When 272 00:17:33.799 --> 00:17:41.200 people say I want to be an authority figure, I want to increase my 273 00:17:41.279 --> 00:17:45.640 standing community what people know exactly who I am in a radio world, that 274 00:17:45.640 --> 00:17:48.480 doesn't work. Well. If you're going to do that, you can do 275 00:17:48.559 --> 00:17:52.519 it. However, you're going to pay. You're going to pay what they 276 00:17:52.559 --> 00:17:55.960 called brokered stations, and you can do that. It's an option for everybody. 277 00:17:56.000 --> 00:17:57.519 You you can broke her show in New York City. I think the 278 00:17:57.599 --> 00:18:02.039 last time I talk to someone, it's about thirteen hundred dollars per hour in 279 00:18:02.039 --> 00:18:06.079 New York City. Los Angeles number two is close, but you'll be in 280 00:18:06.079 --> 00:18:10.319 front of probably a million people. So local stations it could be less. 281 00:18:10.319 --> 00:18:11.960 It would be anywhere from fifty two hundred dollars an hour. But if you 282 00:18:12.000 --> 00:18:19.359 make it a commercial show and don't have entertainment value where you are draw you're 283 00:18:19.440 --> 00:18:23.559 going to have to pay. So my show is done only on barter. 284 00:18:23.799 --> 00:18:29.240 That's the other option and it's it gives them content and they have spaces really 285 00:18:29.240 --> 00:18:32.680 can sell their advertising or sponsorship and things that nature, and it's a win 286 00:18:32.799 --> 00:18:37.359 win for me, the radio station and syndicators. Well, okay, got 287 00:18:37.400 --> 00:18:38.559 to yeah, that was that was a question is about to ask you, 288 00:18:38.640 --> 00:18:42.599 rich Graham, here over on on Youtube. Actually I'm bring up here on 289 00:18:42.680 --> 00:18:47.720 screens. Has while billy, great topic. Do Station's air shows for free? 290 00:18:47.839 --> 00:18:52.759 Do they charge podcasters to podcasters pay? So it sounds like there's a 291 00:18:52.799 --> 00:18:56.359 little bit of a mix in that optional defense. It depends on your show. 292 00:18:56.480 --> 00:19:00.599 Look, I don't pay anybody. It just doesn't. It doesn't work. 293 00:19:00.599 --> 00:19:04.920 My business model doesn't contain something I sell. When you turn on your 294 00:19:06.000 --> 00:19:08.839 radio station on the weekends and you hear are real estate show or you here 295 00:19:08.880 --> 00:19:15.680 a mortgage show or you here Vitamin's sports, sometimes sports shows on weekends with 296 00:19:15.799 --> 00:19:22.400 it's a contradiction from their normal format that's normally brokered content. So here's one 297 00:19:22.480 --> 00:19:26.759 thing. My syndicator, Josh Lange from Talk Meeting Network is signed up three 298 00:19:26.839 --> 00:19:30.880 podcasters, I believe, to do syndicated radio shows. There was a guy 299 00:19:30.960 --> 00:19:34.559 named rush limbaugh that when he died it created a big opening in the talk 300 00:19:34.640 --> 00:19:41.440 media world and on the weekends so many stations have brokered content and what happens 301 00:19:41.599 --> 00:19:47.400 is a it's a ratings killer because it's an infomercial and there's a reason why 302 00:19:47.400 --> 00:19:52.559 infomercials on TV or on late at night because they kill ratings. But when 303 00:19:52.559 --> 00:19:56.519 you have brokered shows where people are paying for it and they stopped paying all 304 00:19:56.519 --> 00:19:59.519 of a sudden, it's a nightmare for the PD. Is a nightmare and 305 00:19:59.599 --> 00:20:03.279 SAYPD is programmed director. It's a nightmare for the general manager. So they 306 00:20:03.359 --> 00:20:07.000 want to put in station or programs that will attract listeners, their primary listeners, 307 00:20:07.240 --> 00:20:11.240 and secondary listeners. They want to increase their weekend audience. So for 308 00:20:11.359 --> 00:20:15.480 me, I don't pay. It's barter only, all right, got you 309 00:20:15.640 --> 00:20:19.359 know. Or these radio stations, are they looking? Are they niche? 310 00:20:19.559 --> 00:20:22.160 You know, you know, I've kind of talked about finding your audience, 311 00:20:22.240 --> 00:20:26.680 your niche, knowing what kind of content you're creating and who you're creating it 312 00:20:26.799 --> 00:20:29.839 for. Our radio stations doing that, or they just said, hey, 313 00:20:29.880 --> 00:20:33.880 we want a variety of talk show style shows to fill time on the weekends. 314 00:20:33.960 --> 00:20:40.200 The great thing is it's it's less niche, and so I'd say eighty 315 00:20:40.359 --> 00:20:45.200 five percent of the radio stations I'm on are am with FM translator news talk 316 00:20:45.279 --> 00:20:52.119 stations and they can be either conservative or progressive. My show is neither. 317 00:20:52.519 --> 00:20:55.559 It's a personal spirit show doesn't get any politics, so it doesn't chase away 318 00:20:55.599 --> 00:21:00.880 listeners for either one. Then I'm on some stations which are primarily it's primarily 319 00:21:00.920 --> 00:21:04.079 weekends. Almost all the stations are on the show and some of them are 320 00:21:04.240 --> 00:21:11.039 music there for down the AC or Christian based music, and my shows a 321 00:21:11.119 --> 00:21:15.599 total departure from that. But see nothing about my show will chase away listeners. 322 00:21:15.759 --> 00:21:18.720 All it can do is attract new listeners to their their their station. 323 00:21:19.000 --> 00:21:22.240 The other plus for them is it gets some content they can sell. I'll 324 00:21:22.279 --> 00:21:26.759 give you an example. My sister did radio sales in for four years in 325 00:21:26.960 --> 00:21:33.559 Virginia. Our biggest client on AMFM news talk stations was a pawn shop with 326 00:21:33.720 --> 00:21:38.519 a gun range. They paid massive amounts of money to get in front of 327 00:21:38.559 --> 00:21:44.920 our audience. So what my show is highly sponsorable and it gives content that 328 00:21:45.079 --> 00:21:48.440 will peel the most stations I've talked to class I'm going to classic rock station, 329 00:21:48.599 --> 00:21:52.799 some AC stations, a couple Christian music stations and arrest are propecom the 330 00:21:52.279 --> 00:21:56.240 news talk stations on weekends. Okay, man, that's pretty crazy. Yeah, 331 00:21:56.240 --> 00:22:02.000 that's awesome. I love the opportunity for variety there. So we you 332 00:22:02.160 --> 00:22:04.240 kind of mentioned something about licensing there for a minute. So if I, 333 00:22:04.559 --> 00:22:07.839 if I get in touch with the radio station, which I'm going to ask 334 00:22:07.880 --> 00:22:10.640 you that and just a few minutes of how do I do this, and 335 00:22:10.720 --> 00:22:11.480 they say yeah, we want to, we want to play your show, 336 00:22:11.519 --> 00:22:15.079 we want to air your show. Do I still own all the rights to 337 00:22:15.160 --> 00:22:18.279 my yes stuff. Okay, Gotcha. Yeah, I own all my content. 338 00:22:18.319 --> 00:22:22.880 I have a silent partner. I own all my content. Syndicated means 339 00:22:22.480 --> 00:22:29.039 that they can play your program we use radio and this example your program any 340 00:22:29.119 --> 00:22:32.119 time of day or not they want. It's fed through Westwood one satellite. 341 00:22:32.759 --> 00:22:36.039 They just put the numbers in their log bubble and it's automatically there ands fed 342 00:22:36.160 --> 00:22:40.160 to their listeners. They don't own it. Same in the podcast my I 343 00:22:40.279 --> 00:22:42.720 own my podcast, only I'm solely responsible for the content to put in there. 344 00:22:44.519 --> 00:22:47.960 So they own it. When I work for a radio station, for 345 00:22:48.039 --> 00:22:52.319 example the group I work for now, when I do voice tracks in the 346 00:22:52.359 --> 00:22:56.279 Florida keys on the the music station there, they own it. I'm an 347 00:22:56.319 --> 00:23:02.799 employee my show, it's my baby, it's my business. Okay, yeah, 348 00:23:02.839 --> 00:23:04.079 that's good to know. I was kind of I was curious about that. 349 00:23:04.440 --> 00:23:07.920 And here's the question. Came in from John. Another John. He 350 00:23:08.039 --> 00:23:12.079 says, how do you feel about creating an Internet radio station opposed to FM 351 00:23:12.400 --> 00:23:18.720 AM radio? Look, I have a chance to be and I've been on 352 00:23:18.839 --> 00:23:22.519 some FM AM radio stations, I mean Internet radio stations with my show. 353 00:23:22.880 --> 00:23:26.000 As long as I don't to pay for it, I'm open to it. 354 00:23:26.480 --> 00:23:30.480 Most of the Internet radio stations don't get much of an audience, so I 355 00:23:30.480 --> 00:23:33.559 always bear that in mind. Would I create one with the way the royalty 356 00:23:33.720 --> 00:23:37.440 rates are for music nowadays and Internet? No, I would not. And 357 00:23:37.559 --> 00:23:41.839 then you hit the bottom music itself. So even old he's the amount of 358 00:23:41.880 --> 00:23:47.440 money you're going to pay monthly overhead. Wise can be a big, a 359 00:23:47.519 --> 00:23:52.440 big nut that'll strangle you. There's a royalty fee with music. Everywhere else 360 00:23:52.559 --> 00:23:56.759 talk there's no fees. So look everything I create, everything I put out 361 00:23:56.799 --> 00:24:00.319 there, everything that's sponsored, it's hundred percent of it. To me that's 362 00:24:00.359 --> 00:24:03.319 awesome. So so you get so when you're sign up a you know, 363 00:24:03.400 --> 00:24:07.759 the radio station, I guess you're getting the licensing to use music or you 364 00:24:07.839 --> 00:24:10.839 plant or is that something that you're not doing, is playing music? I 365 00:24:10.920 --> 00:24:15.000 don't think that at all. I have a local rock band in south Florida 366 00:24:15.039 --> 00:24:18.920 has an instrumental song and I proach some a long time ago said Hey, 367 00:24:18.039 --> 00:24:22.920 can I use this, and they sent me email. So I've been writing 368 00:24:22.960 --> 00:24:26.000 this. He's by mission. So when on the the Music Radio World as 369 00:24:26.079 --> 00:24:32.960 employee, they pay a licensing fee. They pay royalties every month to different 370 00:24:33.000 --> 00:24:36.839 companies to use music. So you can use that there and the podcast world 371 00:24:36.920 --> 00:24:41.279 you can. A lot of the AMFM news talker stations. They may be 372 00:24:41.440 --> 00:24:48.440 part of a cluster that has a license to play copywrighting music, all this, 373 00:24:48.599 --> 00:24:52.519 don't I don't have time to create a radio version that has different music 374 00:24:52.640 --> 00:24:59.720 from a pocket right music I permission to use. Other than that, I 375 00:24:59.759 --> 00:25:02.799 don't use any music at all. Okay, y'all. So, yeah, 376 00:25:02.799 --> 00:25:04.240 that's good to know because I think, you know, maybe somebody would go 377 00:25:04.640 --> 00:25:07.839 I'll do a radio I'll do radio show. That'll be kind of fun. 378 00:25:07.960 --> 00:25:11.880 So so, essentially, John, are you breaking up your is your podcast 379 00:25:12.079 --> 00:25:17.279 in your radio the same amount of segments? Are you just repurposing that content, 380 00:25:17.480 --> 00:25:21.160 or are you shooting a podcast and then recording a radio show? Or 381 00:25:21.480 --> 00:25:25.359 how does that work in your work? For that's a great question. First 382 00:25:25.400 --> 00:25:29.759 of all, ninety five percent of the podcast content is my radio show. 383 00:25:30.039 --> 00:25:34.599 The difference is in the radio open with an intro and then I have what 384 00:25:34.720 --> 00:25:38.240 I call a teaser. It's about fifteen seconds of me saying what's coming up 385 00:25:38.279 --> 00:25:41.160 in net and I have the sponsor. Then I go into the content is 386 00:25:41.279 --> 00:25:45.880 show and each segment I gave the links with the podcast version I move the 387 00:25:45.960 --> 00:25:51.039 teaser first. So the very first thing someone hears when they tune in is 388 00:25:51.200 --> 00:25:55.119 me, my voice and what's coming up in that episode, and I try 389 00:25:55.200 --> 00:25:59.759 to use language that that is powerful, that is explosive, that gets your 390 00:25:59.839 --> 00:26:03.240 interest, because having respect for listeners time is one of the most important things. 391 00:26:03.319 --> 00:26:07.000 The one thing that you and I have that we can't replace the time. 392 00:26:07.480 --> 00:26:10.240 So if they spend part of the day with me, I want them 393 00:26:10.359 --> 00:26:12.839 to be served immediately. So when you hear my voice and this is what's 394 00:26:12.880 --> 00:26:17.680 coming up, for example, the one I just did today, which is 395 00:26:17.680 --> 00:26:22.200 an older episode, I reloaded it with the new intro. It's about a 396 00:26:22.400 --> 00:26:27.680 very complex, difficult investigation in a rest of a serial killer back in the 397 00:26:29.559 --> 00:26:33.000 s that created a lot of racial unrest in the town this man worked in. 398 00:26:33.400 --> 00:26:37.480 So I started exactly with that, that kind of terminology, and then 399 00:26:37.559 --> 00:26:44.200 when intro. So the the big thing is I could also do podcast material. 400 00:26:44.319 --> 00:26:48.640 That doesn't work for the format of radio and people don't like to turn 401 00:26:48.720 --> 00:26:52.279 pay for play. But when someone approaches me to be on the PODCAST, 402 00:26:52.480 --> 00:26:56.599 if their story doesn't fit the format, they have another option and that means 403 00:26:56.599 --> 00:27:00.240 the option means I have to work. Then you're going to pay for board. 404 00:27:00.559 --> 00:27:04.559 So we can do paid placement for infommercials or whatever might be in a 405 00:27:04.599 --> 00:27:07.400 podcast version. I don't do a lot of them because, quite honestly, 406 00:27:07.519 --> 00:27:10.559 most of people, when you say to them, Oh yeah, that would 407 00:27:10.559 --> 00:27:15.799 be fivezero dollars a go, never mind. Yeah. So, but I 408 00:27:15.920 --> 00:27:18.519 can do short special episodes, I can do twenty minute episode in the podcast. 409 00:27:18.599 --> 00:27:22.279 There's things I can do on there that can't do on radio. It's 410 00:27:22.319 --> 00:27:25.279 a perfect marriage. Yeah, man, that's cool. I like it. 411 00:27:25.359 --> 00:27:27.559 I like that that you're using that content. You're doing it once or using 412 00:27:27.720 --> 00:27:30.519 multiple times. You know, I know we don't have a ton of time. 413 00:27:30.680 --> 00:27:33.000 We got marketing, promoting and all this kind of stuff. So it's 414 00:27:33.039 --> 00:27:36.839 really nice to build, to sit down once and kill two birds with one 415 00:27:36.920 --> 00:27:40.960 stone. So so so say, I have like created a show, may 416 00:27:41.000 --> 00:27:44.440 have created a podcast, and now I'm really curious about getting in on radio 417 00:27:44.559 --> 00:27:47.920 station. Who in the world do I even reach out to? I call 418 00:27:48.079 --> 00:27:51.039 radio host friend. There's there like a website. Where do I go? 419 00:27:51.799 --> 00:27:56.000 The first thing usul go to, and everybody's a podcaster should go there and 420 00:27:56.039 --> 00:28:03.400 get a free membership. It's all ACCESSCOM alll a CC esscom is the North 421 00:28:03.480 --> 00:28:10.119 American radio and music industry. Website. So they have Canada, North America, 422 00:28:10.240 --> 00:28:14.319 some Central America and they've got job forms in there for free membership there, 423 00:28:14.359 --> 00:28:17.799 by the ways, free you got an Internet and they got a directory 424 00:28:17.839 --> 00:28:22.640 of stations. First thing I would do is go to stations in your market, 425 00:28:22.119 --> 00:28:27.039 where your radio show resides, where your podcast resides, reach out to 426 00:28:27.119 --> 00:28:32.799 them and email them. Don't based a lot of time and money creating intricate 427 00:28:32.880 --> 00:28:37.079 packages astend doing because if they don't have an opening, you're not it's not 428 00:28:37.240 --> 00:28:40.240 happening and chances are it's going to take a while. But start emailing and 429 00:28:40.319 --> 00:28:44.640 that's what I did. I created email list and it took me probably about 430 00:28:44.680 --> 00:28:48.799 a year. So I've got about six thousand radio decision makers crossing the states. 431 00:28:48.839 --> 00:28:52.759 I MEA that email them about once every three weeks. Wow, so 432 00:28:52.000 --> 00:28:56.319 that took a long time to bill. But once you developed an email relationship 433 00:28:56.400 --> 00:29:00.200 in a business, the business world, then it's all a fair game. 434 00:29:00.160 --> 00:29:07.440 The other thing is if you don't look where the information is being put out 435 00:29:07.440 --> 00:29:11.319 there there's there's forums for radio, there's fought, there's format former forums, 436 00:29:11.400 --> 00:29:17.839 there's talk, there's music's podcast only, there's social media. Is a lot 437 00:29:17.920 --> 00:29:21.799 of the forms in it. You get free information, memberships free and it's 438 00:29:21.799 --> 00:29:25.359 a great way of getting people to get to know you. Okay, yeah, 439 00:29:25.400 --> 00:29:26.920 that's awesome. Are you going to sell that list, John, and 440 00:29:26.960 --> 00:29:30.960 going to curate it real nice and put in a period? You have some 441 00:29:30.079 --> 00:29:34.200 people that pay me to send their ads out. So you know it's certainly 442 00:29:34.400 --> 00:29:37.720 not free, but I do it reasonably. It's not a lot of money 443 00:29:37.960 --> 00:29:42.519 and I don't get them the data because that's just s would be unfair and, 444 00:29:42.920 --> 00:29:48.119 quite honestly, it's bordering on spam on my opinion. So I don't 445 00:29:48.160 --> 00:29:51.000 get people data. Yeah, man, no, I totally understand that. 446 00:29:51.039 --> 00:29:52.759 Yeah, I guess I was more asking like as er servers or something you 447 00:29:52.799 --> 00:29:56.039 provide. So that's kind of cool, man. That's pretty neat of you 448 00:29:56.160 --> 00:30:00.079 to do that and probably you know I'm sit here. I'm sitting here going 449 00:30:00.119 --> 00:30:03.759 wow, could this show beyond on radio? Now? You're absolutely be on 450 00:30:03.920 --> 00:30:08.960 radio. So you're fishing show has mass appeal. It has mass appeal. 451 00:30:10.319 --> 00:30:15.759 You know the numbers, you know your audience. How many people fish off 452 00:30:15.799 --> 00:30:21.519 the coast of North Carolina? How much money is poorn poured into that industry 453 00:30:21.640 --> 00:30:26.200 every day? There's television shows we could tune out of banks about that, 454 00:30:26.559 --> 00:30:32.000 and there's lots of money to be made in that. Here's the thing you're 455 00:30:32.440 --> 00:30:34.960 you probably need to have about forty minutes worth of content. A lot of 456 00:30:36.000 --> 00:30:38.279 content you have already. You can edit a little bit, shortened it up 457 00:30:38.359 --> 00:30:42.160 and make it fit the clock and be ready to go. But one thing 458 00:30:42.480 --> 00:30:48.680 is, why not? How many stations out there in Virginia, North Carolina, 459 00:30:48.880 --> 00:30:52.359 South Carolina are looking for content like this? You just want to be 460 00:30:52.559 --> 00:30:56.640 in front of them when they decide. Um. This shows now gone. 461 00:30:56.720 --> 00:30:59.799 I got to fill it with something. What about that fishing show? Member 462 00:30:59.880 --> 00:31:03.000 Billy Thorpe and that fishing show he had? Let's let's try that for a 463 00:31:03.039 --> 00:31:04.839 while and give it to three months run see what happens. All right, 464 00:31:06.079 --> 00:31:08.279 yeah, that's pretty cool, man. That's awesome. So So, who 465 00:31:08.519 --> 00:31:11.799 in? If you know whoever's listen, if you guys got questions, for 466 00:31:11.960 --> 00:31:15.200 free to hit in the comments. Just put a little que Cole and ask 467 00:31:15.279 --> 00:31:18.160 your question in and we'll put on the screen. Will ask John Those questions, 468 00:31:18.160 --> 00:31:21.519 because this in he's a wealth of knowledge, like eighteen years in the 469 00:31:21.559 --> 00:31:25.319 business, already telling you how to reach out, even starting today, reach 470 00:31:25.359 --> 00:31:27.920 out to these guys and gals and put, you know, picture show to 471 00:31:27.960 --> 00:31:32.680 be on these networks. So, John, is there any other like prep 472 00:31:32.759 --> 00:31:34.400 stuff I need to do before I reach out to these people? Do I 473 00:31:34.519 --> 00:31:40.799 need to put a show together in a radio format and have les? You 474 00:31:40.920 --> 00:31:44.799 need to have a demo and I recommend to demos. You send in your 475 00:31:44.880 --> 00:31:48.359 email newsletter to them, or email you whatever it doing it one email time. 476 00:31:48.400 --> 00:31:52.880 That's fine. You can use soundcloud. That's what I use. And 477 00:31:52.039 --> 00:31:56.480 your demo is going to be about two minutes and what you do is you 478 00:31:56.559 --> 00:32:00.839 have about fifteen second segments and you try to show them a variety of things. 479 00:32:00.920 --> 00:32:02.680 So, for example, a show like yours, you'd have the intro 480 00:32:02.839 --> 00:32:07.279 and the first demo you'd say, Hey, this is billy Thorpe, this 481 00:32:07.359 --> 00:32:08.519 is the main in my name my show, here's my phone number, and 482 00:32:08.599 --> 00:32:12.640 you go bump right into it. You put a little sound effects in between 483 00:32:12.680 --> 00:32:15.680 each segment. So you have fifteen segments. Seconds the Intro, then you 484 00:32:15.799 --> 00:32:19.079 have a little bit. Hey, we got a contest coming up. Learn 485 00:32:19.160 --> 00:32:21.960 how you buy back. Then in the next segment, which is an interview, 486 00:32:22.279 --> 00:32:24.119 and you do that for about two minutes. Get Two of those together. 487 00:32:24.279 --> 00:32:27.640 Second one. You won't have the INTRO. You just have hey, 488 00:32:27.720 --> 00:32:30.440 this billy Thorpe's the man of our show. This is how you get in 489 00:32:30.519 --> 00:32:32.799 touch with me and go right into it. You want them to have something 490 00:32:32.839 --> 00:32:37.960 to listen to. Secondly, you can take your podcast and you can put 491 00:32:38.039 --> 00:32:40.319 the link in there and say you can listen to past episode. Is A 492 00:32:40.359 --> 00:32:45.240 podcast, to get a feel for the format. However, I'll give you 493 00:32:45.279 --> 00:32:46.799 a word of warning. Not For you, this is for everybody else. 494 00:32:47.119 --> 00:32:52.039 If you have content in there that is going to scare the Jesus out of 495 00:32:52.200 --> 00:32:57.960 program directors and threaten her FCC license, Yank It. Don't put it on 496 00:32:58.039 --> 00:33:00.839 there where they can hear, because they'll say no, not taking the chance 497 00:33:01.000 --> 00:33:06.920 on this guy, this girl, whatever might be. Here's the real truth. 498 00:33:07.960 --> 00:33:10.039 You and I are big and sponsorship. You and I are big into 499 00:33:10.200 --> 00:33:15.880 creating revenue from what we do. A big part of my revenue is radio. 500 00:33:15.240 --> 00:33:22.519 I show advertisers and sponsors radio, podcast, social media and other things 501 00:33:22.400 --> 00:33:25.079 that they can be in front of. It's not just a podcast. What 502 00:33:25.160 --> 00:33:30.359 it's just about the podcast. It becomes all about CPM, and you and 503 00:33:30.400 --> 00:33:35.960 I both agree CPM means costing podcasters money. That's not the real definition. 504 00:33:36.440 --> 00:33:39.160 But the other thing you want to do is go through your social media before 505 00:33:39.160 --> 00:33:44.279 we start contacting people at anything you have in your social media that's questionable. 506 00:33:44.960 --> 00:33:47.759 Get rid of it. Get rid of it. Just take this weekend and 507 00:33:49.000 --> 00:33:52.799 start scrubbing your social media, start scrubbing your old episodes of your podcast. 508 00:33:52.880 --> 00:33:59.000 For you reach out to anyone, because the slightest thing, the what they 509 00:33:59.000 --> 00:34:00.200 don't want to have happened is that they could take a chance on you. 510 00:34:00.640 --> 00:34:05.880 They don't want their phone ringing a Monday morning people saying, Hey, this 511 00:34:06.039 --> 00:34:08.199 guy's we want to boycott your station, your sponsors because we don't like his 512 00:34:08.320 --> 00:34:12.480 content or something he or she said. So get rid of it. So, 513 00:34:12.800 --> 00:34:14.559 so John, I mean I love that you said that. I love 514 00:34:14.639 --> 00:34:16.400 you brought it up. Make sure you're presenting, make sure you know you're 515 00:34:16.400 --> 00:34:20.000 being professional. You want to be on a professional radio station, show up 516 00:34:20.039 --> 00:34:22.960 like a professional. So is there like a list of rules where I can 517 00:34:23.039 --> 00:34:27.079 go find that on your website or somewhere, some other website where I can 518 00:34:27.320 --> 00:34:30.159 kind of get a little checklist of like, who's the type of things I 519 00:34:30.280 --> 00:34:37.159 need to eliminate before I present do a thing like FCC rules for radio. 520 00:34:37.320 --> 00:34:40.360 You'll find them in there. If you get all access, you'll find them. 521 00:34:40.440 --> 00:34:45.920 Most of what we talked about common sense. This goes back to well, 522 00:34:46.000 --> 00:34:47.840 that's why I asked question. I don't know. I don't know how 523 00:34:47.880 --> 00:34:52.960 many people have the time to look. There are certain things that Joe Rogan 524 00:34:52.039 --> 00:34:54.480 going to get away with. It I can't get away with. There's certain 525 00:34:54.559 --> 00:34:58.719 things that Colin Kampernick can get away with it I can't get away with. 526 00:34:59.320 --> 00:35:02.360 I'm not a big named person, I'm not a big brand. No one's 527 00:35:02.440 --> 00:35:07.000 offering millions of dollars to be outspoken. So if you want to be outspoken, 528 00:35:07.360 --> 00:35:10.480 by all means go ahead. It's your show. If you are not 529 00:35:10.639 --> 00:35:15.880 Joe Rogan or those people, be prepared not to get to have people spend 530 00:35:15.920 --> 00:35:20.239 money with you. If you're asking companies like Coca Cola, Adidas, Nike 531 00:35:20.480 --> 00:35:23.199 or whatever might be, to spend tens of thousands of dollars a month with 532 00:35:23.400 --> 00:35:29.480 you, make sure you are professional and you have something that they want to 533 00:35:29.559 --> 00:35:32.360 be part of. Again, it's goes back to the radio thing. You 534 00:35:32.480 --> 00:35:36.360 give an any example of why they don't want to do business with you, 535 00:35:36.719 --> 00:35:38.159 they will take it and they're run with it, they won't do business with 536 00:35:38.199 --> 00:35:42.000 you. Yeah, because if I got a diamond, does knocking on their 537 00:35:42.000 --> 00:35:43.960 doors. So they want to. They want to pick the right ones, 538 00:35:44.039 --> 00:35:46.639 the best one. So well, John Man, I love this content. 539 00:35:46.800 --> 00:35:50.719 I think you've nailed it, knocked it out of the park. You've given 540 00:35:50.760 --> 00:35:53.159 me a ton of homework to do. Is there anything I didn't set you 541 00:35:53.280 --> 00:35:58.559 up that you want to share about or mention or say about getting your podcast 542 00:35:58.639 --> 00:36:02.800 indicated to radio? Look, if you interested in doing it or pst before. 543 00:36:02.880 --> 00:36:07.559 I'm not special. I've had great teachers. Ex you run with it. 544 00:36:07.800 --> 00:36:13.760 Try People like billy have a great show and great content. There's a 545 00:36:13.800 --> 00:36:16.800 little prayer I say quite often, and I'm going to paraphrase it. Please 546 00:36:16.800 --> 00:36:21.559 don't let someone steal my dreams, crush my hope waste my time. Most 547 00:36:21.599 --> 00:36:24.199 importantly, God don't let that person be me. When you hear people, 548 00:36:24.679 --> 00:36:29.440 especially in social audio world, telling you I you can't do that, or 549 00:36:29.480 --> 00:36:32.559 I want to Cuss, I want to do it, remember this. If 550 00:36:32.599 --> 00:36:36.760 you have a Messition, you want to accomplish something, don't listen to those 551 00:36:36.800 --> 00:36:39.920 people. Most of those people, while well intended, are trying to sell 552 00:36:39.960 --> 00:36:45.000 you something. So what do you hear really talk? Billy tells you the 553 00:36:45.039 --> 00:36:46.840 truth. When you hear me talk, I'll tell you truth, as all 554 00:36:46.880 --> 00:36:50.639 people tell you truth. It's your show. You know what you want. 555 00:36:50.639 --> 00:36:52.920 If you want to get big, the world's your oyster and you got plenty 556 00:36:52.920 --> 00:36:57.079 of opportunity that on microphone that we're talking into, that you're talking into. 557 00:36:57.480 --> 00:37:00.800 It's not just a tool, it's an opportunity to get your message out the 558 00:37:00.920 --> 00:37:04.559 world. Awesome, John, love it man. So real quick before we 559 00:37:04.960 --> 00:37:07.119 wrap this thing up, lot people know how they can get in touch with 560 00:37:07.199 --> 00:37:09.199 you. Where's the best place to go, because I know you do a 561 00:37:09.239 --> 00:37:13.119 lot of different things. You're on Clubhouse, do a lot of podcasting and 562 00:37:13.239 --> 00:37:15.679 radio rooms and helping people out minute. That's what's why I love about you, 563 00:37:15.880 --> 00:37:20.360 is your wealth and knowledge in you're giving it away as fast as you 564 00:37:20.599 --> 00:37:22.880 can and helping, helping everybody else. So how can we find you? 565 00:37:23.039 --> 00:37:27.599 And if there's opportunity to do business with you or program or something, feel 566 00:37:27.639 --> 00:37:30.199 free to share that as well. Yeah, you can find even do a 567 00:37:30.280 --> 00:37:34.519 google search for a law enforcement today radio show. Are Going to talk media 568 00:37:34.639 --> 00:37:38.119 Networkcom look at their programs. Look for law enforcement today you'll find me there. 569 00:37:38.800 --> 00:37:43.880 The podcast anywhere podcast to serve just typing law enforcement today podcast. You'll 570 00:37:43.920 --> 00:37:47.039 find it. I'm in clubhouse quite a bit. I've got my own website, 571 00:37:47.119 --> 00:37:51.920 podcasting to RADIOCOM. That's the number two. That's a free tools on 572 00:37:52.000 --> 00:37:54.119 there you can download. We've got rooms that we do. I'm also a 573 00:37:54.199 --> 00:37:59.679 club pod leader and I try to give from my experience in and stay away 574 00:37:59.800 --> 00:38:05.480 from speculation or stuff I've heard or get into argues to people and stay away 575 00:38:05.480 --> 00:38:07.559 from my opinion. So feel free to follow me in clubhouse and what I 576 00:38:07.639 --> 00:38:10.519 can help out, I'll be more and happy to. Awesome, John. 577 00:38:10.559 --> 00:38:14.719 Appreciate that and you guys can find all those things in the in the show 578 00:38:14.800 --> 00:38:17.719 notes and the description. John, once again, really appreciate your man you're 579 00:38:17.760 --> 00:38:21.280 wealth and knowledge. I'd love to have you back on the show some time 580 00:38:21.360 --> 00:38:23.920 to talk about sponsorship, something near and dear to both of our high stool. 581 00:38:23.960 --> 00:38:28.800 It's you've made a little joke the other day about my sponsor baby, 582 00:38:28.800 --> 00:38:32.239 because, look, I want people to understand this and I'm close on this. 583 00:38:32.639 --> 00:38:36.760 Those are you with a podcast, if you are not searching for a 584 00:38:36.920 --> 00:38:39.320 big facebook page to get your show on, if you're not leveraging fig big 585 00:38:39.400 --> 00:38:44.519 facebook pages, you are wasting a huge opportunity. That's how I gotten from 586 00:38:44.519 --> 00:38:47.559 a large audience. We've been sponsored since the third month. For sponsors a 587 00:38:47.639 --> 00:38:52.079 year, second sponsors about two and a half years. Then there's about nine 588 00:38:52.159 --> 00:38:54.880 months of no many response and it is signed a big one for about six 589 00:38:55.000 --> 00:39:00.159 figures a year. So it takes a lot of work, but it's like 590 00:39:00.320 --> 00:39:04.599 birthing. You have people who think there's overnight success. Yeah, good luck. 591 00:39:04.679 --> 00:39:07.079 There's a few, but you're going to work and you can work your 592 00:39:07.119 --> 00:39:09.400 tail feathers off. If you want to make money with this, just be 593 00:39:09.519 --> 00:39:13.480 prepared to put in their work. I love it, man, I love 594 00:39:13.519 --> 00:39:15.280 it, John. Thank you so much again for for being on the show. 595 00:39:15.360 --> 00:39:17.400 Definitely have a me back because we're going to we're going to hash out 596 00:39:17.440 --> 00:39:22.639 the sponsorship stuff, because I know that's man is my favorite thing and is 597 00:39:22.719 --> 00:39:24.199 talking about how do you make money with this? So we spend so much 598 00:39:24.239 --> 00:39:27.599 time on it. So appreciate you, John, and we'll catch you. 599 00:39:27.800 --> 00:39:32.159 Catch you later, man. Appreciate you pleasure being here. Thank you all 600 00:39:32.239 --> 00:39:36.079 right, everyone. That is my friend John Wiley. Be sure to can 601 00:39:36.079 --> 00:39:37.840 follow him. It's going to be on the description, so you can get 602 00:39:37.880 --> 00:39:42.360 in touch with him and and we're going to talk about those sponsors. I'm 603 00:39:42.440 --> 00:39:44.920 bringing back on the show. That's a promise, because there's a lot of 604 00:39:45.000 --> 00:39:47.679 opportunity here and he's talked about now. How do you grow your audience? 605 00:39:47.719 --> 00:39:52.000 How you get out there in front of millions of people and millions of ears 606 00:39:52.119 --> 00:39:54.840 to listen to your content, get to know you as a creator, get 607 00:39:54.880 --> 00:39:59.880 to know your content and build that community and build that audience so you can 608 00:40:00.000 --> 00:40:02.079 go to those sponsors and you don't have to have a huge audience. What 609 00:40:02.159 --> 00:40:05.480 you definitely have to have an audience. And I don't know about you guys, 610 00:40:05.599 --> 00:40:08.840 but literally just now John gave us the winning recipe of how to grow 611 00:40:09.000 --> 00:40:14.199 that and get in front of more people every day, every day, or 612 00:40:14.280 --> 00:40:16.719 every week, every month, whatever your frequency is. So do the homework. 613 00:40:16.960 --> 00:40:20.119 You know, maybe a few of you, if you're really interested, 614 00:40:20.159 --> 00:40:22.079 maybe you reach out to me and maybe we do together. Maybe we figure 615 00:40:22.119 --> 00:40:24.800 out a little system where we can, you know, work on this together, 616 00:40:24.840 --> 00:40:28.239 because I'd love to get my show out there in front of more people 617 00:40:28.239 --> 00:40:30.800 as well, definitely my fish show, maybe creating daily down the road, 618 00:40:31.239 --> 00:40:35.400 that would be super amounts of fun. So if you enjoy this content, 619 00:40:35.559 --> 00:40:37.079 hit the subscribe button, hit the like button, go to buy me a 620 00:40:37.079 --> 00:40:42.000 coffeecom Slash Billy Thorpe and buy me a cup of maving coffee. By the 621 00:40:42.039 --> 00:40:44.400 way, that's where I'm going to buy or go buy me a bag of 622 00:40:44.480 --> 00:40:46.320 coffee and I give you my address and could ship it to me or those 623 00:40:46.320 --> 00:40:49.400 guys know it. Just tell him, Hey, I'm buying billy a bag 624 00:40:49.480 --> 00:40:52.480 of coffee. But anyway, really appreciate you joining me. Come back tomorrow. 625 00:40:52.559 --> 00:40:55.519 I'm going to be here at two PM Eastern time tomorrow to talk to 626 00:40:55.599 --> 00:41:01.000 my friend Kane about building a podcast community. We're so focused on building our 627 00:41:01.000 --> 00:41:04.880 audience, we're so focused on getting people to listen to our show, but 628 00:41:05.000 --> 00:41:07.519 how do we bring them a step closer? How we bring them a little 629 00:41:07.559 --> 00:41:12.119 deeper and turn those audience members into community members? And I just launched a 630 00:41:12.239 --> 00:41:15.440 community that actually launches tomorrow very timely, so I'll share a little bit of 631 00:41:15.519 --> 00:41:19.960 my experience about that as well. But until then, go hit your record 632 00:41:20.039 --> 00:41:22.440 button, go hit your go live button, whatever it is. Get your 633 00:41:22.480 --> 00:41:25.039 message out there. It matters, it's important and most of all, just 634 00:41:25.159 --> 00:41:28.559 have a really good time. Thanks for watching. We'll talk to you soon