April 6, 2022

Get Your Podcast Syndicated To Radio

Get Your Podcast Syndicated To Radio

John J. Wiley is an 18 year radio host and podcaster since 2017. He is going to walk us through the process of building a podcast for radio.  

🤝 Connect with John J. Wiley

LET Radio Show  

Talk Media Network 

Podcasting 2 Radio 

Follow John on Clubhouse 

🖐 Connect with Billy 

Transcript
WEBVTT 1 00:00:00.040 --> 00:00:04.879 there. We hope you really like you're listening to creating daily. There's something 2 00:00:04.960 --> 00:00:07.679 wrong with you. You know that, because you and I are like a 3 00:00:07.759 --> 00:00:11.359 mullet. It is the is the business. So he's the front part of 4 00:00:11.359 --> 00:00:14.880 the haircut and then I'm the party in the back. I think they're hilarious. 5 00:00:15.000 --> 00:00:21.480 It speaks to me. It's like he's saying what I'm thinking. All 6 00:00:21.600 --> 00:00:25.399 right, what is going on everyone? Welcome to another episode of creating daily. 7 00:00:25.519 --> 00:00:28.600 I'm your host, Billy Thorpe, the guy who cooks bacon with a 8 00:00:28.640 --> 00:00:31.320 shirt off. I'm having so much fun today I've probably had a little too 9 00:00:31.399 --> 00:00:35.439 much coffee, but we'll get into a gat. My friend John Wildly on 10 00:00:35.520 --> 00:00:40.799 here in just a few minutes. He's an eighteen year radio host, previously 11 00:00:40.799 --> 00:00:45.479 in law inform enforcement, but now hosts a podcast and radio show called the 12 00:00:45.560 --> 00:00:50.840 law enforcement today. Radio show and podcast crushes it. Okay, when you 13 00:00:50.920 --> 00:00:54.679 talk about podcast girls, you talk about growing your audience, growing your community 14 00:00:54.880 --> 00:00:58.399 and sponsors. I mean this guy is really blazing the trail for the rest 15 00:00:58.439 --> 00:01:00.479 of us. So I'm excited to have him on here in just a few 16 00:01:00.479 --> 00:01:03.560 minutes. He's going to walk us through. You know how do we get 17 00:01:03.560 --> 00:01:07.280 our podcast indicated? Is that even a good idea to get your podcast or 18 00:01:07.319 --> 00:01:11.480 your format or whatever that is syndicated? So we're going to jump into all 19 00:01:11.519 --> 00:01:15.120 those things and I hope you're doing well and if you're around somewhere a subscribe 20 00:01:15.159 --> 00:01:18.680 button, be sure to smash that thing right now. If you're watching on 21 00:01:18.680 --> 00:01:23.200 Youtube or bullhorn or wherever you're watching or listening, subscribe to it and check 22 00:01:23.239 --> 00:01:26.599 out the podcast audio only as well. Now I did add a new segment 23 00:01:26.760 --> 00:01:30.599 yesterday, so let's go ahead and jump right into it. What it's toll 24 00:01:30.719 --> 00:01:36.200 time with creating daily all right, someone told me yesterday they couldn't understand me 25 00:01:36.239 --> 00:01:38.280 saying tull time in that this person was a little older. But if you 26 00:01:38.280 --> 00:01:41.799 didn't understand it, let me know as well. Or were they just having 27 00:01:41.799 --> 00:01:44.319 a hard time hearing? I don't know. Anyway, maybe John can teach 28 00:01:44.319 --> 00:01:47.359 me how to do radio stingers. But today, my one of my favorite 29 00:01:47.359 --> 00:01:51.359 tools that I'm going to be talking about is King Sumo. So if you're 30 00:01:51.439 --> 00:01:55.599 looking to grow your audience, connect with your audience, engage, King Sumo 31 00:01:55.799 --> 00:02:00.079 is a fantastic giveaway, a platform. They make it super easy. It's 32 00:02:00.120 --> 00:02:01.840 a onetime fee. I think it's like forty nine bucks or something. This 33 00:02:01.920 --> 00:02:05.680 is not an affiliate pitch. I'm just sharing my favorite tools with you, 34 00:02:05.840 --> 00:02:07.879 and it literally handles everything for you. So I don't know if you've ever 35 00:02:07.960 --> 00:02:12.680 done a giveaway on social media, but I've literally like been looking at my 36 00:02:12.680 --> 00:02:16.080 phone writing people's names down on paper or typing into some spreadsheet to print it 37 00:02:16.080 --> 00:02:20.599 out later and draw something out of a hat. You can eliminate all that 38 00:02:20.639 --> 00:02:23.919 pain and to send everyone to hear and it does all that social sharing and 39 00:02:23.960 --> 00:02:25.280 get more points for this and that and all that kind of stuff. So 40 00:02:25.560 --> 00:02:29.639 for all your creators, are looking to engage with your audience, maybe even 41 00:02:29.680 --> 00:02:32.919 grow your audience, do a giveaway, who knows, maybe it'll go viral, 42 00:02:34.080 --> 00:02:36.960 or partner with the brand sponsor, all that kind of stuff anyway. 43 00:02:37.039 --> 00:02:38.680 So hopefully that's it for you, King Sumo. Go check it out. 44 00:02:38.719 --> 00:02:45.599 Now let's go over to Creator highlights. No cooking necessary and the assembly required. 45 00:02:46.080 --> 00:02:49.960 It's got to be funk all right, all right, all right. 46 00:02:50.000 --> 00:02:53.000 Today's creator highlight is brought to you by my friends over at maving coffee. 47 00:02:53.039 --> 00:02:57.400 As I say most days, this is the best coffee in the world. 48 00:02:57.439 --> 00:03:00.759 Not because I say so, but because it was literally voted with some other 49 00:03:00.800 --> 00:03:04.800 coffee stuff. So Anyway, the ward winning coffee, I don't know. 50 00:03:04.879 --> 00:03:08.759 Go check them out. They work with small batch microlot from Columbia. They 51 00:03:08.759 --> 00:03:13.199 work directly with the farmers. It's delicious. I'm drinking it every day, 52 00:03:13.439 --> 00:03:15.639 multiple times a day. I would drink a bag of day if I could. 53 00:03:15.879 --> 00:03:21.360 But maven coffeecom go check those. Check those guys out doing an amazing 54 00:03:21.439 --> 00:03:24.159 job in the coffee space. Now for my creator highlight. I got my 55 00:03:24.199 --> 00:03:29.759 friend Jodi Kringle. Now, she is a just an amazing person. First 56 00:03:29.840 --> 00:03:32.680 of all, she is a voice actor, Solo Preneur, podcaster. She's 57 00:03:32.719 --> 00:03:37.840 done a lot of jobs, I should say, sir, I'm stuttering all 58 00:03:37.840 --> 00:03:39.280 over the place, jobs for like big brands, some of the biggest brands 59 00:03:39.280 --> 00:03:44.280 on the planet. Amazing person when it comes to audio branding. So go 60 00:03:44.439 --> 00:03:47.479 check out her podcast, the audio branding podcasting, and check it out wherever. 61 00:03:47.479 --> 00:03:52.080 You listen to your show and she's literally talking about you know what it 62 00:03:52.159 --> 00:03:55.000 is for marketing? What is your voice from marketing, audio branding? I 63 00:03:55.039 --> 00:03:59.400 mean she is the person to go to when it's talking about the power of 64 00:03:59.439 --> 00:04:02.960 your voice. So go check her out. Go to onesheet dot pro jody 65 00:04:03.080 --> 00:04:08.080 Kringle, and you can check out her her stuff there and bring her on 66 00:04:08.120 --> 00:04:11.319 your show, have her on your show or whatever to talk about the power 67 00:04:11.479 --> 00:04:15.960 of voice. So really appreciate them and appreciate one sheet for getting all of 68 00:04:15.040 --> 00:04:18.680 US creators. A Nice one sheet, a nice press kids. So go 69 00:04:18.720 --> 00:04:21.680 to one sheet dot pro slash Billy Thorpe, so I can stay number one 70 00:04:21.720 --> 00:04:25.319 in the directory. Now, anyway, I'm going to stop talking here. 71 00:04:25.319 --> 00:04:28.720 I'm going to bring my friend John On. He is an amazing guy and 72 00:04:28.759 --> 00:04:30.879 we're going to talk about podcasting and radio and all that fun stuff. So, 73 00:04:31.040 --> 00:04:34.439 John, welcome to creating daily man. Thanks for coming. Billy, 74 00:04:34.560 --> 00:04:38.480 thanks for having here. It's ill pleasure to be with you now. I 75 00:04:38.519 --> 00:04:42.079 don't normally let people on my show where their voice and their mic sounds better 76 00:04:42.079 --> 00:04:45.160 than mine, because I want to look superior, but I'll make an exception 77 00:04:45.240 --> 00:04:48.680 this today. You sound great, my friend, you always do. I 78 00:04:48.680 --> 00:04:53.079 got to work on my audio set up for my clubhouse UJA. Use a 79 00:04:53.120 --> 00:04:58.480 phone, so the radio and sound is important. Audio qualities are very, 80 00:04:58.560 --> 00:05:02.439 very important, and video and a audio shows only the content by far is 81 00:05:02.560 --> 00:05:06.000 king and your personalities part of your content and you got a winning personality in 82 00:05:06.040 --> 00:05:09.759 a great message. Thanks, John Man. I appreciate that, you know, 83 00:05:10.000 --> 00:05:13.279 especially coming from someone like you who's been in the game for a really 84 00:05:13.360 --> 00:05:16.360 long time. I mean eighteen years as a radio host is no joke. 85 00:05:16.439 --> 00:05:19.000 And then, you know, I think like five years of my math is 86 00:05:19.120 --> 00:05:25.079 right as a podcaster, and you've really done an amazing job at building an 87 00:05:25.079 --> 00:05:29.040 audience, building a community. So, man, I just want to pick 88 00:05:29.040 --> 00:05:31.560 your brain and we'll just have a conversation really you know about these two worlds, 89 00:05:31.639 --> 00:05:35.560 because I often think when I'm in the podcasting space, people are like, 90 00:05:35.759 --> 00:05:40.240 Oh, no to radio, and I was a little bit like that 91 00:05:40.319 --> 00:05:43.680 until I met you and heard some of the moves you're making in the radio 92 00:05:43.720 --> 00:05:48.160 space and how it's more of a partnership than it is versus. So is 93 00:05:48.160 --> 00:05:51.079 is radio dead, John? Why should we? Why should we focus on 94 00:05:51.160 --> 00:05:56.199 radio? Why should we, as podcasters, foot radio in our tool bag? 95 00:05:56.399 --> 00:05:59.759 A courting Neilsen, I believe it's ninety three percent of the United States, 96 00:05:59.759 --> 00:06:02.800 I'm Arkans, listen to radio daily, so that's still a huge number. 97 00:06:02.839 --> 00:06:05.319 If you want to get in front of a large audience. It's a 98 00:06:05.360 --> 00:06:11.000 great way. When you listen to the big syndicated talk show hosts, they 99 00:06:11.000 --> 00:06:15.920 realize that and they use that as a platform to drive traffic to their websites, 100 00:06:15.519 --> 00:06:20.480 their podcast and also, for example, email, newsletter and other private 101 00:06:20.519 --> 00:06:25.519 content. They realize the power of being front of a large audience and and 102 00:06:25.680 --> 00:06:30.720 quite honestly, the doing some radio and podcasting is is my wife drives my 103 00:06:30.759 --> 00:06:34.680 car periodically and after adjusting the seat because I'm like crippled getting into it, 104 00:06:35.480 --> 00:06:39.199 she puts our station I don't normally listen to, so I can expose to 105 00:06:39.240 --> 00:06:44.120 the station and programming I wouldn't normally seek out. podcast you have to delivery, 106 00:06:44.160 --> 00:06:47.040 seek out that show and and so you can get some bleed over, 107 00:06:47.079 --> 00:06:49.839 you can get in front a large audience. And for all those who say 108 00:06:49.920 --> 00:06:55.319 radio is dead, look, I'm glad to hear that because that means more 109 00:06:55.360 --> 00:06:58.639 money for me and more slice Eppie from me, because beyond you, most 110 00:06:58.639 --> 00:07:02.759 of the sponsorship comes from radio, secondarily as podcast. Yeah, Hey, 111 00:07:02.800 --> 00:07:05.439 I love that. You know, less people in the space, more opportunity 112 00:07:05.439 --> 00:07:10.519 for you to come in and dominate that, that that spot. So and 113 00:07:10.759 --> 00:07:14.079 I agree and I you know, once again, I was probably jumping on 114 00:07:14.079 --> 00:07:15.959 that bandwagon because, you know, we always, I think it's I mean, 115 00:07:15.959 --> 00:07:18.319 maybe not as all creators, but sometimes it's people were like, oh 116 00:07:18.319 --> 00:07:21.480 well, what I'm doing is better than what you're doing or whatever, and 117 00:07:21.519 --> 00:07:27.480 I love it that you've merged these two so seamlessly and done it pretty well 118 00:07:27.639 --> 00:07:31.920 me. So give me a rundown of thea enforcement radios or law enforcement today 119 00:07:32.040 --> 00:07:36.279 radio show and podcast and how are those two things married, like, how 120 00:07:36.319 --> 00:07:40.600 are you balancing the two? And then we'll talk about if somebody wants to 121 00:07:40.639 --> 00:07:43.319 get their podcasts on, how they do that. But for the first one, 122 00:07:43.360 --> 00:07:46.839 how do you balance those two? First things first, I want people 123 00:07:46.879 --> 00:07:49.160 to realize I'm not a special case. You know, everything I've learned, 124 00:07:49.199 --> 00:07:55.879 it's been taught to me by other people, program directors, music directors, 125 00:07:56.160 --> 00:07:59.639 station managers, they've all taught me along the way. I've had instruct was 126 00:07:59.680 --> 00:08:03.680 teach me. So I try to stick with what has been taught to me 127 00:08:03.720 --> 00:08:07.399 and we've learned from my experience and stay away from speculation, opinion and things 128 00:08:07.399 --> 00:08:11.279 that nature sell. People that are in the podcasting space. They may not 129 00:08:11.360 --> 00:08:16.199 realize they can do this, but I'm telling you if I can do this, 130 00:08:16.399 --> 00:08:20.680 you can do this. Billy's show about fishing can do this, other 131 00:08:20.800 --> 00:08:26.199 shows can do this. What I did was, and this may sound weird, 132 00:08:26.240 --> 00:08:28.399 you know I got I was a police officer. First I got hurt, 133 00:08:28.519 --> 00:08:31.680 retired young at the age of thirty three and about eight years later. 134 00:08:31.759 --> 00:08:35.519 But pursuing your career and broadcasting and the early days that we now considered podcasting, 135 00:08:35.559 --> 00:08:39.559 I use cool at it. I would create an MP three loading my 136 00:08:39.639 --> 00:08:43.399 website and MP three download script and people but listen to it. And then 137 00:08:43.440 --> 00:08:48.519 I went to a brokered radio station where I paid for my time. Anybody 138 00:08:48.559 --> 00:08:52.279 can do this, and Seld my own advertising, create a radio show and 139 00:08:52.360 --> 00:08:56.080 a podcast. I went to night school and then been in Fulltime FM music 140 00:08:56.159 --> 00:09:01.960 jock for about eighteen years. Out Long Story Short, in two thousand and 141 00:09:01.000 --> 00:09:05.480 seventeen, and I say this in every radio station I've worked at, I've 142 00:09:05.480 --> 00:09:07.399 never been fired from one. I'm very, very lucky, and I'm at 143 00:09:07.440 --> 00:09:13.879 my radio corporate office is right now. So it's use a mess. No 144 00:09:13.960 --> 00:09:16.679 matter how hard at work on that radio station, the minute I stopped working 145 00:09:16.720 --> 00:09:20.039 for them I stopped getting paid. I don't make anything. I've got no 146 00:09:20.120 --> 00:09:24.279 skin in the game. It's a business. So what I did was I 147 00:09:24.320 --> 00:09:28.519 took what I learned from radio, combined with the human experience and law enforcement. 148 00:09:28.559 --> 00:09:33.120 In two thousand and seventeen launched a podcast. Long Story Short, we 149 00:09:33.159 --> 00:09:37.279 got heard by someone on social media, a partner with some of the really 150 00:09:37.279 --> 00:09:39.759 big social media page, facebook page, or radio station upstate New York said 151 00:09:39.799 --> 00:09:43.120 they wanted for radio. Could we create a radio version, which we did. 152 00:09:43.240 --> 00:09:48.120 We now are syndicated. I did the first indication thirteen station myself at 153 00:09:48.120 --> 00:09:52.240 some of the parts every week. USN'T WE TRANSFERCOM not think complicated as MP 154 00:09:52.480 --> 00:09:56.919 three. And then my synder care right now is talk me to network and 155 00:09:56.919 --> 00:10:01.200 we're on eighty one stations broadcasting once a week. About twenty four million come 156 00:10:01.240 --> 00:10:05.480 on population. Then it goes lines a podcast, and I'll close on this 157 00:10:05.519 --> 00:10:09.639 seging with this. In the very beginning I had a very specific reason why 158 00:10:09.679 --> 00:10:13.320 I wanted to podcast. I had a very specific audience. I knew what 159 00:10:13.320 --> 00:10:18.840 what I wanted to do and it wasn't about me. The minute we went 160 00:10:18.879 --> 00:10:20.639 to radio, we had expand, and I use the analogy. You've heard 161 00:10:20.639 --> 00:10:24.440 it before. Interstate Ninety five is close to where I live in south Florida. 162 00:10:24.559 --> 00:10:28.720 So parts of it are five, six lanes in each direction, heading 163 00:10:28.759 --> 00:10:31.919 north or South. It's always insane same direction. You go a couple hours 164 00:10:31.919 --> 00:10:35.159 north, it's two lanes each direction. So what I had to do when 165 00:10:35.159 --> 00:10:39.639 I went from podcast only to radio I'd expand from two lanes to six lanes, 166 00:10:39.960 --> 00:10:43.039 but I'm always heading the same direction, so it's never totally different. 167 00:10:43.080 --> 00:10:48.039 Not could tune in all of a sudden here show about underwater basket weaving, 168 00:10:48.080 --> 00:10:52.440 because that's not what my audience expense expect. So that's what I've done and 169 00:10:52.519 --> 00:10:58.279 the first I'd say four years that's being in radio, I only used the 170 00:10:58.360 --> 00:11:01.480 podcast as a support mechanism for radio. If you miss the show, you 171 00:11:01.480 --> 00:11:03.799 can listen to it here. It wasn't till I got a up house that 172 00:11:03.840 --> 00:11:09.320 I began really pursuing and seeing Ah, the different opportunities that were available on 173 00:11:09.360 --> 00:11:15.639 the podcasting space that weren't available in a radio space due to FCC formatting, 174 00:11:15.639 --> 00:11:18.679 whatever might be, and able to do a lot more and create another revenue 175 00:11:18.679 --> 00:11:24.360 stream. So the too combined for me is a great marriage. Yeah, 176 00:11:24.399 --> 00:11:26.679 man, I love that you started that as like kind of a replay, 177 00:11:26.799 --> 00:11:30.600 like on demand option. I think that's pretty unique for radio. You know, 178 00:11:30.600 --> 00:11:33.519 if your radio host listening to this, that's like, you know, 179 00:11:33.600 --> 00:11:35.039 kind of going the odd the other way. It's like, Oh, this 180 00:11:35.080 --> 00:11:39.240 is pretty cool. I mean that was a pretty smart move there to to 181 00:11:39.279 --> 00:11:41.559 say hey, go catch the replay over here. Now. You said that 182 00:11:41.600 --> 00:11:46.600 you created you had them, you had the podcast, you're doing the podcast 183 00:11:46.720 --> 00:11:50.799 and then you created that show for radio. So what's the difference between like 184 00:11:50.799 --> 00:11:56.279 a radio show format in a podcast format, or is there a difference there? 185 00:11:56.320 --> 00:11:58.720 For me and and for a lot of people, there's a huge difference. 186 00:12:00.919 --> 00:12:03.559 One of the things I say is and I say it and it's what 187 00:12:03.600 --> 00:12:05.639 I love about billy and a few other people. They don't we don't argue. 188 00:12:05.639 --> 00:12:09.120 We don't always agree with everything, but we don't argue each other's points. 189 00:12:09.279 --> 00:12:11.440 When people say it's your show, you can do it if you want, 190 00:12:11.559 --> 00:12:15.000 you can. You are allowed to do whatever you want. If you 191 00:12:15.039 --> 00:12:18.480 want to make it all about you and a mouthpiece for you and what you 192 00:12:18.519 --> 00:12:20.399 think, what you feel, you and be a thought leader, that's great. 193 00:12:20.399 --> 00:12:24.120 How many people are going to be interested in what you have to say? 194 00:12:24.519 --> 00:12:26.960 That's the God and thing. If I want myself to have a good 195 00:12:26.960 --> 00:12:30.559 experience. I want my guests have a good experience. By the most important 196 00:12:30.639 --> 00:12:33.600 thing is the listener. We want them to get what they need, other 197 00:12:33.600 --> 00:12:37.919 show what they're expecting. So I want to address certain points. The main 198 00:12:37.919 --> 00:12:43.279 two things for Radio United States compared to podcasting. Need to have a clock, 199 00:12:43.320 --> 00:12:46.240 which means how long your segments going to be and where the stations have 200 00:12:46.320 --> 00:12:52.200 their vails, they can put the news, traffic, whether commercials, things 201 00:12:52.200 --> 00:12:56.039 that nature. The other one is FCC rules, and we've all heard the 202 00:12:56.080 --> 00:13:00.279 George Carlin joke about the things you can't say on radio. There's certain things 203 00:13:00.279 --> 00:13:03.000 you can't say, the certain things you don't want to talk about, and 204 00:13:03.360 --> 00:13:07.240 it's not a big thing for me. I learned a long time ago, 205 00:13:07.360 --> 00:13:11.679 when again the radio world because of hot mics and things that nature, that 206 00:13:11.080 --> 00:13:15.960 if I didn't curse in my everyday language, is a good chance I wouldn't 207 00:13:16.039 --> 00:13:20.600 curse by accident on the radio and get fined or fired. So if I 208 00:13:20.639 --> 00:13:22.080 go through all the effort to get my show on a radio station, I 209 00:13:22.080 --> 00:13:26.440 don't want to get dumped in the first couple weeks because something stupid. I 210 00:13:26.440 --> 00:13:31.559 said the violet the FCC rules and put their sense that risk. You handle 211 00:13:31.600 --> 00:13:35.320 those two things, you can go far. Okay, yeah, that's good. 212 00:13:35.399 --> 00:13:37.320 You know. It's good to know because I think, I think some 213 00:13:37.360 --> 00:13:39.720 people get on a podcast and turn into a Ramt for them and you're like, 214 00:13:39.720 --> 00:13:43.200 Oh wow, I didn't know I signed enough to listen to this. 215 00:13:43.159 --> 00:13:46.679 It's it's good to know to like keep your and I'll and I like that 216 00:13:46.759 --> 00:13:50.919 too, man that clock, because I think often times, you know, 217 00:13:52.000 --> 00:13:54.879 for me anyway, I do kind of have that that rule or not rule. 218 00:13:56.039 --> 00:13:58.679 That hates your show, you can do whatever. However, I do 219 00:13:58.720 --> 00:14:01.320 have best practices, I believe, in formats of shows. One because it 220 00:14:01.399 --> 00:14:07.080 keeps me way more organized. And then that that timing thing is pretty cool 221 00:14:07.120 --> 00:14:09.639 too, because I think is a content creator, as a radio host or 222 00:14:09.679 --> 00:14:13.639 podcast or both, it and kind of stretch you a little bit to say, 223 00:14:13.679 --> 00:14:16.440 Hey, do the hard work and figure it out just because you're done 224 00:14:16.519 --> 00:14:20.080 saying whatever, like maybe there's a little more you need to say or a 225 00:14:20.120 --> 00:14:24.279 little less. Probably in a lot of people's cases it's like keep me. 226 00:14:24.399 --> 00:14:26.399 And now, when you think about building the show for radio, what what 227 00:14:26.440 --> 00:14:31.120 are those timeslots, they have different options. Or is it twenty minutes for 228 00:14:31.120 --> 00:14:33.919 everybody or how does that work? Just different options. Every stations a little 229 00:14:33.960 --> 00:14:39.360 bit different. The format I use is, I'll just give you a brief 230 00:14:39.399 --> 00:14:43.320 example. That very first segment is nine minutes and fifty nine seconds long. 231 00:14:43.399 --> 00:14:46.000 The second one is also nine minutes in fifty nine seconds, the third one 232 00:14:46.080 --> 00:14:50.200 is ten minutes fifty nine seconds and the fourth one is eleven minutes forty nine 233 00:14:50.240 --> 00:14:56.000 seconds. I'm put my commercials, my call to actions billboard reads in the 234 00:14:56.039 --> 00:15:00.120 beginning of each segment and to each segment. So that's the station no is. 235 00:15:00.600 --> 00:15:03.919 This is how much time allotted my syndicator has. This is how much 236 00:15:03.960 --> 00:15:05.960 time I'm allotted and this is ratin put my weather, my traffic, my 237 00:15:07.080 --> 00:15:11.080 news, whatever might be. The other big difference is bumper music. When 238 00:15:11.120 --> 00:15:16.759 I do in Intro it's always ten seconds long on the radio version and I 239 00:15:16.840 --> 00:15:20.639 lower the vine of the music because if they need to do an overlay of 240 00:15:20.759 --> 00:15:24.879 station ID or whatever it might be, they can do that. Of course 241 00:15:24.919 --> 00:15:28.879 I shorten that dramatically for the podcast version. So that's a basic clock. 242 00:15:28.000 --> 00:15:31.840 If people need example, then get to my website nick and download one, 243 00:15:31.919 --> 00:15:35.799 see the one I use and see the pdf version and also the text version 244 00:15:35.799 --> 00:15:39.879 as well. Yeah, man, that's also I love the thanks for breaking 245 00:15:39.879 --> 00:15:41.440 that up, because I'm, you know, even creating daily. I'm Sen 246 00:15:41.440 --> 00:15:43.480 there like okay, what kind of formats am going to do, and I'm 247 00:15:43.559 --> 00:15:48.960 used to TV and I think TV was like twenty eight thirty or something of 248 00:15:48.120 --> 00:15:52.399 that nature. So it was always like man, it was so tough because 249 00:15:52.559 --> 00:15:54.759 I worked where people are just like, oh, we're going to record a 250 00:15:54.759 --> 00:15:56.080 bunch of stuff and you're going to take it into the editing suite and you're 251 00:15:56.080 --> 00:16:00.200 going to figure out how may go. All this content makes sense, tell 252 00:16:00.240 --> 00:16:04.039 the story and, you know, hit it at twenty thirty. It was 253 00:16:04.080 --> 00:16:07.399 really challenging, but I think it really did help me out. So I 254 00:16:07.440 --> 00:16:11.159 like that fact of, you know, knowing those types of things. So, 255 00:16:11.360 --> 00:16:14.919 John, will any podcast work? Like I have a forty five minute 256 00:16:15.039 --> 00:16:21.799 ish show for fishing. Is Any podcast qualifying for this type of radio show 257 00:16:21.919 --> 00:16:25.759 or what have you seen works the best when it goes from podcast to a 258 00:16:25.879 --> 00:16:30.639 radio show? There's it's knowing what your show is. Number one the free 259 00:16:30.639 --> 00:16:34.759 basic type shows and my mindset you got business to business shows, you get 260 00:16:34.759 --> 00:16:41.240 a business to consumer show, which yours might follow into any have general entertainment 261 00:16:41.320 --> 00:16:45.440 or consumption shows, which mine falls into. I have nothing to sell. 262 00:16:45.799 --> 00:16:51.679 So to a good examples of business that consumer shows that are doing very well 263 00:16:51.679 --> 00:16:56.200 in the radio space are the Kim commando show and also Dave Ramsey. You 264 00:16:56.240 --> 00:17:00.399 listen to them, they're about topics which you would think are boring. However, 265 00:17:00.440 --> 00:17:04.599 they've made them entertaining. The entertain first, they informed second, so 266 00:17:04.799 --> 00:17:08.839 when they have an opportunity to pitch there for out of their book whatever might 267 00:17:08.880 --> 00:17:11.720 be, they throw that in there. So it creates a red new stream 268 00:17:11.759 --> 00:17:15.839 for them as well email, newsletter, all that stuff. Now with general 269 00:17:15.960 --> 00:17:21.559 entertainment consumption shows, it's all about the story. So the people who are 270 00:17:21.599 --> 00:17:26.720 really good at what they do will take a business to consumer show like yours 271 00:17:26.799 --> 00:17:33.799 and sw've in some entertainment story factors, not just make it facts. When 272 00:17:33.799 --> 00:17:41.200 people say I want to be an authority figure, I want to increase my 273 00:17:41.279 --> 00:17:45.640 standing community what people know exactly who I am in a radio world, that 274 00:17:45.640 --> 00:17:48.480 doesn't work. Well. If you're going to do that, you can do 275 00:17:48.559 --> 00:17:52.519 it. However, you're going to pay. You're going to pay what they 276 00:17:52.559 --> 00:17:55.960 called brokered stations, and you can do that. It's an option for everybody. 277 00:17:56.000 --> 00:17:57.519 You you can broke her show in New York City. I think the 278 00:17:57.599 --> 00:18:02.039 last time I talk to someone, it's about thirteen hundred dollars per hour in 279 00:18:02.039 --> 00:18:06.079 New York City. Los Angeles number two is close, but you'll be in 280 00:18:06.079 --> 00:18:10.319 front of probably a million people. So local stations it could be less. 281 00:18:10.319 --> 00:18:11.960 It would be anywhere from fifty two hundred dollars an hour. But if you 282 00:18:12.000 --> 00:18:19.359 make it a commercial show and don't have entertainment value where you are draw you're 283 00:18:19.440 --> 00:18:23.559 going to have to pay. So my show is done only on barter. 284 00:18:23.799 --> 00:18:29.240 That's the other option and it's it gives them content and they have spaces really 285 00:18:29.240 --> 00:18:32.680 can sell their advertising or sponsorship and things that nature, and it's a win 286 00:18:32.799 --> 00:18:37.359 win for me, the radio station and syndicators. Well, okay, got 287 00:18:37.400 --> 00:18:38.559 to yeah, that was that was a question is about to ask you, 288 00:18:38.640 --> 00:18:42.599 rich Graham, here over on on Youtube. Actually I'm bring up here on 289 00:18:42.680 --> 00:18:47.720 screens. Has while billy, great topic. Do Station's air shows for free? 290 00:18:47.839 --> 00:18:52.759 Do they charge podcasters to podcasters pay? So it sounds like there's a 291 00:18:52.799 --> 00:18:56.359 little bit of a mix in that optional defense. It depends on your show. 292 00:18:56.480 --> 00:19:00.599 Look, I don't pay anybody. It just doesn't. It doesn't work. 293 00:19:00.599 --> 00:19:04.920 My business model doesn't contain something I sell. When you turn on your 294 00:19:06.000 --> 00:19:08.839 radio station on the weekends and you hear are real estate show or you here 295 00:19:08.880 --> 00:19:15.680 a mortgage show or you here Vitamin's sports, sometimes sports shows on weekends with 296 00:19:15.799 --> 00:19:22.400 it's a contradiction from their normal format that's normally brokered content. So here's one 297 00:19:22.480 --> 00:19:26.759 thing. My syndicator, Josh Lange from Talk Meeting Network is signed up three 298 00:19:26.839 --> 00:19:30.880 podcasters, I believe, to do syndicated radio shows. There was a guy 299 00:19:30.960 --> 00:19:34.559 named rush limbaugh that when he died it created a big opening in the talk 300 00:19:34.640 --> 00:19:41.440 media world and on the weekends so many stations have brokered content and what happens 301 00:19:41.599 --> 00:19:47.400 is a it's a ratings killer because it's an infomercial and there's a reason why 302 00:19:47.400 --> 00:19:52.559 infomercials on TV or on late at night because they kill ratings. But when 303 00:19:52.559 --> 00:19:56.519 you have brokered shows where people are paying for it and they stopped paying all 304 00:19:56.519 --> 00:19:59.519 of a sudden, it's a nightmare for the PD. Is a nightmare and 305 00:19:59.599 --> 00:20:03.279 SAYPD is programmed director. It's a nightmare for the general manager. So they 306 00:20:03.359 --> 00:20:07.000 want to put in station or programs that will attract listeners, their primary listeners, 307 00:20:07.240 --> 00:20:11.240 and secondary listeners. They want to increase their weekend audience. So for 308 00:20:11.359 --> 00:20:15.480 me, I don't pay. It's barter only, all right, got you 309 00:20:15.640 --> 00:20:19.359 know. Or these radio stations, are they looking? Are they niche? 310 00:20:19.559 --> 00:20:22.160 You know, you know, I've kind of talked about finding your audience, 311 00:20:22.240 --> 00:20:26.680 your niche, knowing what kind of content you're creating and who you're creating it 312 00:20:26.799 --> 00:20:29.839 for. Our radio stations doing that, or they just said, hey, 313 00:20:29.880 --> 00:20:33.880 we want a variety of talk show style shows to fill time on the weekends. 314 00:20:33.960 --> 00:20:40.200 The great thing is it's it's less niche, and so I'd say eighty 315 00:20:40.359 --> 00:20:45.200 five percent of the radio stations I'm on are am with FM translator news talk 316 00:20:45.279 --> 00:20:52.119 stations and they can be either conservative or progressive. My show is neither. 317 00:20:52.519 --> 00:20:55.559 It's a personal spirit show doesn't get any politics, so it doesn't chase away 318 00:20:55.599 --> 00:21:00.880 listeners for either one. Then I'm on some stations which are primarily it's primarily 319 00:21:00.920 --> 00:21:04.079 weekends. Almost all the stations are on the show and some of them are 320 00:21:04.240 --> 00:21:11.039 music there for down the AC or Christian based music, and my shows a 321 00:21:11.119 --> 00:21:15.599 total departure from that. But see nothing about my show will chase away listeners. 322 00:21:15.759 --> 00:21:18.720 All it can do is attract new listeners to their their their station. 323 00:21:19.000 --> 00:21:22.240 The other plus for them is it gets some content they can sell. I'll 324 00:21:22.279 --> 00:21:26.759 give you an example. My sister did radio sales in for four years in 325 00:21:26.960 --> 00:21:33.559 Virginia. Our biggest client on AMFM news talk stations was a pawn shop with 326 00:21:33.720 --> 00:21:38.519 a gun range. They paid massive amounts of money to get in front of 327 00:21:38.559 --> 00:21:44.920 our audience. So what my show is highly sponsorable and it gives content that 328 00:21:45.079 --> 00:21:48.440 will peel the most stations I've talked to class I'm going to classic rock station, 329 00:21:48.599 --> 00:21:52.799 some AC stations, a couple Christian music stations and arrest are propecom the 330 00:21:52.279 --> 00:21:56.240 news talk stations on weekends. Okay, man, that's pretty crazy. Yeah, 331 00:21:56.240 --> 00:22:02.000 that's awesome. I love the opportunity for variety there. So we you 332 00:22:02.160 --> 00:22:04.240 kind of mentioned something about licensing there for a minute. So if I, 333 00:22:04.559 --> 00:22:07.839 if I get in touch with the radio station, which I'm going to ask 334 00:22:07.880 --> 00:22:10.640 you that and just a few minutes of how do I do this, and 335 00:22:10.720 --> 00:22:11.480 they say yeah, we want to, we want to play your show, 336 00:22:11.519 --> 00:22:15.079 we want to air your show. Do I still own all the rights to 337 00:22:15.160 --> 00:22:18.279 my yes stuff. Okay, Gotcha. Yeah, I own all my content. 338 00:22:18.319 --> 00:22:22.880 I have a silent partner. I own all my content. Syndicated means 339 00:22:22.480 --> 00:22:29.039 that they can play your program we use radio and this example your program any 340 00:22:29.119 --> 00:22:32.119 time of day or not they want. It's fed through Westwood one satellite. 341 00:22:32.759 --> 00:22:36.039 They just put the numbers in their log bubble and it's automatically there ands fed 342 00:22:36.160 --> 00:22:40.160 to their listeners. They don't own it. Same in the podcast my I 343 00:22:40.279 --> 00:22:42.720 own my podcast, only I'm solely responsible for the content to put in there. 344 00:22:44.519 --> 00:22:47.960 So they own it. When I work for a radio station, for 345 00:22:48.039 --> 00:22:52.319 example the group I work for now, when I do voice tracks in the 346 00:22:52.359 --> 00:22:56.279 Florida keys on the the music station there, they own it. I'm an 347 00:22:56.319 --> 00:23:02.799 employee my show, it's my baby, it's my business. Okay, yeah, 348 00:23:02.839 --> 00:23:04.079 that's good to know. I was kind of I was curious about that. 349 00:23:04.440 --> 00:23:07.920 And here's the question. Came in from John. Another John. He 350 00:23:08.039 --> 00:23:12.079 says, how do you feel about creating an Internet radio station opposed to FM 351 00:23:12.400 --> 00:23:18.720 AM radio? Look, I have a chance to be and I've been on 352 00:23:18.839 --> 00:23:22.519 some FM AM radio stations, I mean Internet radio stations with my show. 353 00:23:22.880 --> 00:23:26.000 As long as I don't to pay for it, I'm open to it. 354 00:23:26.480 --> 00:23:30.480 Most of the Internet radio stations don't get much of an audience, so I 355 00:23:30.480 --> 00:23:33.559 always bear that in mind. Would I create one with the way the royalty 356 00:23:33.720 --> 00:23:37.440 rates are for music nowadays and Internet? No, I would not. And 357 00:23:37.559 --> 00:23:41.839 then you hit the bottom music itself. So even old he's the amount of 358 00:23:41.880 --> 00:23:47.440 money you're going to pay monthly overhead. Wise can be a big, a 359 00:23:47.519 --> 00:23:52.440 big nut that'll strangle you. There's a royalty fee with music. Everywhere else 360 00:23:52.559 --> 00:23:56.759 talk there's no fees. So look everything I create, everything I put out 361 00:23:56.799 --> 00:24:00.319 there, everything that's sponsored, it's hundred percent of it. To me that's 362 00:24:00.359 --> 00:24:03.319 awesome. So so you get so when you're sign up a you know, 363 00:24:03.400 --> 00:24:07.759 the radio station, I guess you're getting the licensing to use music or you 364 00:24:07.839 --> 00:24:10.839 plant or is that something that you're not doing, is playing music? I 365 00:24:10.920 --> 00:24:15.000 don't think that at all. I have a local rock band in south Florida 366 00:24:15.039 --> 00:24:18.920 has an instrumental song and I proach some a long time ago said Hey, 367 00:24:18.039 --> 00:24:22.920 can I use this, and they sent me email. So I've been writing 368 00:24:22.960 --> 00:24:26.000 this. He's by mission. So when on the the Music Radio World as 369 00:24:26.079 --> 00:24:32.960 employee, they pay a licensing fee. They pay royalties every month to different 370 00:24:33.000 --> 00:24:36.839 companies to use music. So you can use that there and the podcast world 371 00:24:36.920 --> 00:24:41.279 you can. A lot of the AMFM news talker stations. They may be 372 00:24:41.440 --> 00:24:48.440 part of a cluster that has a license to play copywrighting music, all this, 373 00:24:48.599 --> 00:24:52.519 don't I don't have time to create a radio version that has different music 374 00:24:52.640 --> 00:24:59.720 from a pocket right music I permission to use. Other than that, I 375 00:24:59.759 --> 00:25:02.799 don't use any music at all. Okay, y'all. So, yeah, 376 00:25:02.799 --> 00:25:04.240 that's good to know because I think, you know, maybe somebody would go 377 00:25:04.640 --> 00:25:07.839 I'll do a radio I'll do radio show. That'll be kind of fun. 378 00:25:07.960 --> 00:25:11.880 So so, essentially, John, are you breaking up your is your podcast 379 00:25:12.079 --> 00:25:17.279 in your radio the same amount of segments? Are you just repurposing that content, 380 00:25:17.480 --> 00:25:21.160 or are you shooting a podcast and then recording a radio show? Or 381 00:25:21.480 --> 00:25:25.359 how does that work in your work? For that's a great question. First 382 00:25:25.400 --> 00:25:29.759 of all, ninety five percent of the podcast content is my radio show. 383 00:25:30.039 --> 00:25:34.599 The difference is in the radio open with an intro and then I have what 384 00:25:34.720 --> 00:25:38.240 I call a teaser. It's about fifteen seconds of me saying what's coming up 385 00:25:38.279 --> 00:25:41.160 in net and I have the sponsor. Then I go into the content is 386 00:25:41.279 --> 00:25:45.880 show and each segment I gave the links with the podcast version I move the 387 00:25:45.960 --> 00:25:51.039 teaser first. So the very first thing someone hears when they tune in is 388 00:25:51.200 --> 00:25:55.119 me, my voice and what's coming up in that episode, and I try 389 00:25:55.200 --> 00:25:59.759 to use language that that is powerful, that is explosive, that gets your 390 00:25:59.839 --> 00:26:03.240 interest, because having respect for listeners time is one of the most important things. 391 00:26:03.319 --> 00:26:07.000 The one thing that you and I have that we can't replace the time. 392 00:26:07.480 --> 00:26:10.240 So if they spend part of the day with me, I want them 393 00:26:10.359 --> 00:26:12.839 to be served immediately. So when you hear my voice and this is what's 394 00:26:12.880 --> 00:26:17.680 coming up, for example, the one I just did today, which is 395 00:26:17.680 --> 00:26:22.200 an older episode, I reloaded it with the new intro. It's about a 396 00:26:22.400 --> 00:26:27.680 very complex, difficult investigation in a rest of a serial killer back in the 397 00:26:29.559 --> 00:26:33.000 s that created a lot of racial unrest in the town this man worked in. 398 00:26:33.400 --> 00:26:37.480 So I started exactly with that, that kind of terminology, and then 399 00:26:37.559 --> 00:26:44.200 when intro. So the the big thing is I could also do podcast material. 400 00:26:44.319 --> 00:26:48.640 That doesn't work for the format of radio and people don't like to turn 401 00:26:48.720 --> 00:26:52.279 pay for play. But when someone approaches me to be on the PODCAST, 402 00:26:52.480 --> 00:26:56.599 if their story doesn't fit the format, they have another option and that means 403 00:26:56.599 --> 00:27:00.240 the option means I have to work. Then you're going to pay for board. 404 00:27:00.559 --> 00:27:04.559 So we can do paid placement for infommercials or whatever might be in a 405 00:27:04.599 --> 00:27:07.400 podcast version. I don't do a lot of them because, quite honestly, 406 00:27:07.519 --> 00:27:10.559 most of people, when you say to them, Oh yeah, that would 407 00:27:10.559 --> 00:27:15.799 be fivezero dollars a go, never mind. Yeah. So, but I 408 00:27:15.920 --> 00:27:18.519 can do short special episodes, I can do twenty minute episode in the podcast. 409 00:27:18.599 --> 00:27:22.279 There's things I can do on there that can't do on radio. It's 410 00:27:22.319 --> 00:27:25.279 a perfect marriage. Yeah, man, that's cool. I like it. 411 00:27:25.359 --> 00:27:27.559 I like that that you're using that content. You're doing it once or using 412 00:27:27.720 --> 00:27:30.519 multiple times. You know, I know we don't have a ton of time. 413 00:27:30.680 --> 00:27:33.000 We got marketing, promoting and all this kind of stuff. So it's 414 00:27:33.039 --> 00:27:36.839 really nice to build, to sit down once and kill two birds with one 415 00:27:36.920 --> 00:27:40.960 stone. So so so say, I have like created a show, may 416 00:27:41.000 --> 00:27:44.440 have created a podcast, and now I'm really curious about getting in on radio 417 00:27:44.559 --> 00:27:47.920 station. Who in the world do I even reach out to? I call 418 00:27:48.079 --> 00:27:51.039 radio host friend. There's there like a website. Where do I go? 419 00:27:51.799 --> 00:27:56.000 The first thing usul go to, and everybody's a podcaster should go there and 420 00:27:56.039 --> 00:28:03.400 get a free membership. It's all ACCESSCOM alll a CC esscom is the North 421 00:28:03.480 --> 00:28:10.119 American radio and music industry. Website. So they have Canada, North America, 422 00:28:10.240 --> 00:28:14.319 some Central America and they've got job forms in there for free membership there, 423 00:28:14.359 --> 00:28:17.799 by the ways, free you got an Internet and they got a directory 424 00:28:17.839 --> 00:28:22.640 of stations. First thing I would do is go to stations in your market, 425 00:28:22.119 --> 00:28:27.039 where your radio show resides, where your podcast resides, reach out to 426 00:28:27.119 --> 00:28:32.799 them and email them. Don't based a lot of time and money creating intricate 427 00:28:32.880 --> 00:28:37.079 packages astend doing because if they don't have an opening, you're not it's not 428 00:28:37.240 --> 00:28:40.240 happening and chances are it's going to take a while. But start emailing and 429 00:28:40.319 --> 00:28:44.640 that's what I did. I created email list and it took me probably about 430 00:28:44.680 --> 00:28:48.799 a year. So I've got about six thousand radio decision makers crossing the states. 431 00:28:48.839 --> 00:28:52.759 I MEA that email them about once every three weeks. Wow, so 432 00:28:52.000 --> 00:28:56.319 that took a long time to bill. But once you developed an email relationship 433 00:28:56.400 --> 00:29:00.200 in a business, the business world, then it's all a fair game. 434 00:29:00.160 --> 00:29:07.440 The other thing is if you don't look where the information is being put out 435 00:29:07.440 --> 00:29:11.319 there there's there's forums for radio, there's fought, there's format former forums, 436 00:29:11.400 --> 00:29:17.839 there's talk, there's music's podcast only, there's social media. Is a lot 437 00:29:17.920 --> 00:29:21.799 of the forms in it. You get free information, memberships free and it's 438 00:29:21.799 --> 00:29:25.359 a great way of getting people to get to know you. Okay, yeah, 439 00:29:25.400 --> 00:29:26.920 that's awesome. Are you going to sell that list, John, and 440 00:29:26.960 --> 00:29:30.960 going to curate it real nice and put in a period? You have some 441 00:29:30.079 --> 00:29:34.200 people that pay me to send their ads out. So you know it's certainly 442 00:29:34.400 --> 00:29:37.720 not free, but I do it reasonably. It's not a lot of money 443 00:29:37.960 --> 00:29:42.519 and I don't get them the data because that's just s would be unfair and, 444 00:29:42.920 --> 00:29:48.119 quite honestly, it's bordering on spam on my opinion. So I don't 445 00:29:48.160 --> 00:29:51.000 get people data. Yeah, man, no, I totally understand that. 446 00:29:51.039 --> 00:29:52.759 Yeah, I guess I was more asking like as er servers or something you 447 00:29:52.799 --> 00:29:56.039 provide. So that's kind of cool, man. That's pretty neat of you 448 00:29:56.160 --> 00:30:00.079 to do that and probably you know I'm sit here. I'm sitting here going 449 00:30:00.119 --> 00:30:03.759 wow, could this show beyond on radio? Now? You're absolutely be on 450 00:30:03.920 --> 00:30:08.960 radio. So you're fishing show has mass appeal. It has mass appeal. 451 00:30:10.319 --> 00:30:15.759 You know the numbers, you know your audience. How many people fish off 452 00:30:15.799 --> 00:30:21.519 the coast of North Carolina? How much money is poorn poured into that industry 453 00:30:21.640 --> 00:30:26.200 every day? There's television shows we could tune out of banks about that, 454 00:30:26.559 --> 00:30:32.000 and there's lots of money to be made in that. Here's the thing you're 455 00:30:32.440 --> 00:30:34.960 you probably need to have about forty minutes worth of content. A lot of 456 00:30:36.000 --> 00:30:38.279 content you have already. You can edit a little bit, shortened it up 457 00:30:38.359 --> 00:30:42.160 and make it fit the clock and be ready to go. But one thing 458 00:30:42.480 --> 00:30:48.680 is, why not? How many stations out there in Virginia, North Carolina, 459 00:30:48.880 --> 00:30:52.359 South Carolina are looking for content like this? You just want to be 460 00:30:52.559 --> 00:30:56.640 in front of them when they decide. Um. This shows now gone. 461 00:30:56.720 --> 00:30:59.799 I got to fill it with something. What about that fishing show? Member 462 00:30:59.880 --> 00:31:03.000 Billy Thorpe and that fishing show he had? Let's let's try that for a 463 00:31:03.039 --> 00:31:04.839 while and give it to three months run see what happens. All right, 464 00:31:06.079 --> 00:31:08.279 yeah, that's pretty cool, man. That's awesome. So So, who 465 00:31:08.519 --> 00:31:11.799 in? If you know whoever's listen, if you guys got questions, for 466 00:31:11.960 --> 00:31:15.200 free to hit in the comments. Just put a little que Cole and ask 467 00:31:15.279 --> 00:31:18.160 your question in and we'll put on the screen. Will ask John Those questions, 468 00:31:18.160 --> 00:31:21.519 because this in he's a wealth of knowledge, like eighteen years in the 469 00:31:21.559 --> 00:31:25.319 business, already telling you how to reach out, even starting today, reach 470 00:31:25.359 --> 00:31:27.920 out to these guys and gals and put, you know, picture show to 471 00:31:27.960 --> 00:31:32.680 be on these networks. So, John, is there any other like prep 472 00:31:32.759 --> 00:31:34.400 stuff I need to do before I reach out to these people? Do I 473 00:31:34.519 --> 00:31:40.799 need to put a show together in a radio format and have les? You 474 00:31:40.920 --> 00:31:44.799 need to have a demo and I recommend to demos. You send in your 475 00:31:44.880 --> 00:31:48.359 email newsletter to them, or email you whatever it doing it one email time. 476 00:31:48.400 --> 00:31:52.880 That's fine. You can use soundcloud. That's what I use. And 477 00:31:52.039 --> 00:31:56.480 your demo is going to be about two minutes and what you do is you 478 00:31:56.559 --> 00:32:00.839 have about fifteen second segments and you try to show them a variety of things. 479 00:32:00.920 --> 00:32:02.680 So, for example, a show like yours, you'd have the intro 480 00:32:02.839 --> 00:32:07.279 and the first demo you'd say, Hey, this is billy Thorpe, this 481 00:32:07.359 --> 00:32:08.519 is the main in my name my show, here's my phone number, and 482 00:32:08.599 --> 00:32:12.640 you go bump right into it. You put a little sound effects in between 483 00:32:12.680 --> 00:32:15.680 each segment. So you have fifteen segments. Seconds the Intro, then you 484 00:32:15.799 --> 00:32:19.079 have a little bit. Hey, we got a contest coming up. Learn 485 00:32:19.160 --> 00:32:21.960 how you buy back. Then in the next segment, which is an interview, 486 00:32:22.279 --> 00:32:24.119 and you do that for about two minutes. Get Two of those together. 487 00:32:24.279 --> 00:32:27.640 Second one. You won't have the INTRO. You just have hey, 488 00:32:27.720 --> 00:32:30.440 this billy Thorpe's the man of our show. This is how you get in 489 00:32:30.519 --> 00:32:32.799 touch with me and go right into it. You want them to have something 490 00:32:32.839 --> 00:32:37.960 to listen to. Secondly, you can take your podcast and you can put 491 00:32:38.039 --> 00:32:40.319 the link in there and say you can listen to past episode. Is A 492 00:32:40.359 --> 00:32:45.240 podcast, to get a feel for the format. However, I'll give you 493 00:32:45.279 --> 00:32:46.799 a word of warning. Not For you, this is for everybody else. 494 00:32:47.119 --> 00:32:52.039 If you have content in there that is going to scare the Jesus out of 495 00:32:52.200 --> 00:32:57.960 program directors and threaten her FCC license, Yank It. Don't put it on 496 00:32:58.039 --> 00:33:00.839 there where they can hear, because they'll say no, not taking the chance 497 00:33:01.000 --> 00:33:06.920 on this guy, this girl, whatever might be. Here's the real truth. 498 00:33:07.960 --> 00:33:10.039 You and I are big and sponsorship. You and I are big into 499 00:33:10.200 --> 00:33:15.880 creating revenue from what we do. A big part of my revenue is radio. 500 00:33:15.240 --> 00:33:22.519 I show advertisers and sponsors radio, podcast, social media and other things 501 00:33:22.400 --> 00:33:25.079 that they can be in front of. It's not just a podcast. What 502 00:33:25.160 --> 00:33:30.359 it's just about the podcast. It becomes all about CPM, and you and 503 00:33:30.400 --> 00:33:35.960 I both agree CPM means costing podcasters money. That's not the real definition. 504 00:33:36.440 --> 00:33:39.160 But the other thing you want to do is go through your social media before 505 00:33:39.160 --> 00:33:44.279 we start contacting people at anything you have in your social media that's questionable. 506 00:33:44.960 --> 00:33:47.759 Get rid of it. Get rid of it. Just take this weekend and 507 00:33:49.000 --> 00:33:52.799 start scrubbing your social media, start scrubbing your old episodes of your podcast. 508 00:33:52.880 --> 00:33:59.000 For you reach out to anyone, because the slightest thing, the what they 509 00:33:59.000 --> 00:34:00.200 don't want to have happened is that they could take a chance on you. 510 00:34:00.640 --> 00:34:05.880 They don't want their phone ringing a Monday morning people saying, Hey, this 511 00:34:06.039 --> 00:34:08.199 guy's we want to boycott your station, your sponsors because we don't like his 512 00:34:08.320 --> 00:34:12.480 content or something he or she said. So get rid of it. So, 513 00:34:12.800 --> 00:34:14.559 so John, I mean I love that you said that. I love 514 00:34:14.639 --> 00:34:16.400 you brought it up. Make sure you're presenting, make sure you know you're 515 00:34:16.400 --> 00:34:20.000 being professional. You want to be on a professional radio station, show up 516 00:34:20.039 --> 00:34:22.960 like a professional. So is there like a list of rules where I can 517 00:34:23.039 --> 00:34:27.079 go find that on your website or somewhere, some other website where I can 518 00:34:27.320 --> 00:34:30.159 kind of get a little checklist of like, who's the type of things I 519 00:34:30.280 --> 00:34:37.159 need to eliminate before I present do a thing like FCC rules for radio. 520 00:34:37.320 --> 00:34:40.360 You'll find them in there. If you get all access, you'll find them. 521 00:34:40.440 --> 00:34:45.920 Most of what we talked about common sense. This goes back to well, 522 00:34:46.000 --> 00:34:47.840 that's why I asked question. I don't know. I don't know how 523 00:34:47.880 --> 00:34:52.960 many people have the time to look. There are certain things that Joe Rogan 524 00:34:52.039 --> 00:34:54.480 going to get away with. It I can't get away with. There's certain 525 00:34:54.559 --> 00:34:58.719 things that Colin Kampernick can get away with it I can't get away with. 526 00:34:59.320 --> 00:35:02.360 I'm not a big named person, I'm not a big brand. No one's 527 00:35:02.440 --> 00:35:07.000 offering millions of dollars to be outspoken. So if you want to be outspoken, 528 00:35:07.360 --> 00:35:10.480 by all means go ahead. It's your show. If you are not 529 00:35:10.639 --> 00:35:15.880 Joe Rogan or those people, be prepared not to get to have people spend 530 00:35:15.920 --> 00:35:20.239 money with you. If you're asking companies like Coca Cola, Adidas, Nike 531 00:35:20.480 --> 00:35:23.199 or whatever might be, to spend tens of thousands of dollars a month with 532 00:35:23.400 --> 00:35:29.480 you, make sure you are professional and you have something that they want to 533 00:35:29.559 --> 00:35:32.360 be part of. Again, it's goes back to the radio thing. You 534 00:35:32.480 --> 00:35:36.360 give an any example of why they don't want to do business with you, 535 00:35:36.719 --> 00:35:38.159 they will take it and they're run with it, they won't do business with 536 00:35:38.199 --> 00:35:42.000 you. Yeah, because if I got a diamond, does knocking on their 537 00:35:42.000 --> 00:35:43.960 doors. So they want to. They want to pick the right ones, 538 00:35:44.039 --> 00:35:46.639 the best one. So well, John Man, I love this content. 539 00:35:46.800 --> 00:35:50.719 I think you've nailed it, knocked it out of the park. You've given 540 00:35:50.760 --> 00:35:53.159 me a ton of homework to do. Is there anything I didn't set you 541 00:35:53.280 --> 00:35:58.559 up that you want to share about or mention or say about getting your podcast 542 00:35:58.639 --> 00:36:02.800 indicated to radio? Look, if you interested in doing it or pst before. 543 00:36:02.880 --> 00:36:07.559 I'm not special. I've had great teachers. Ex you run with it. 544 00:36:07.800 --> 00:36:13.760 Try People like billy have a great show and great content. There's a 545 00:36:13.800 --> 00:36:16.800 little prayer I say quite often, and I'm going to paraphrase it. Please 546 00:36:16.800 --> 00:36:21.559 don't let someone steal my dreams, crush my hope waste my time. Most 547 00:36:21.599 --> 00:36:24.199 importantly, God don't let that person be me. When you hear people, 548 00:36:24.679 --> 00:36:29.440 especially in social audio world, telling you I you can't do that, or 549 00:36:29.480 --> 00:36:32.559 I want to Cuss, I want to do it, remember this. If 550 00:36:32.599 --> 00:36:36.760 you have a Messition, you want to accomplish something, don't listen to those 551 00:36:36.800 --> 00:36:39.920 people. Most of those people, while well intended, are trying to sell 552 00:36:39.960 --> 00:36:45.000 you something. So what do you hear really talk? Billy tells you the 553 00:36:45.039 --> 00:36:46.840 truth. When you hear me talk, I'll tell you truth, as all 554 00:36:46.880 --> 00:36:50.639 people tell you truth. It's your show. You know what you want. 555 00:36:50.639 --> 00:36:52.920 If you want to get big, the world's your oyster and you got plenty 556 00:36:52.920 --> 00:36:57.079 of opportunity that on microphone that we're talking into, that you're talking into. 557 00:36:57.480 --> 00:37:00.800 It's not just a tool, it's an opportunity to get your message out the 558 00:37:00.920 --> 00:37:04.559 world. Awesome, John, love it man. So real quick before we 559 00:37:04.960 --> 00:37:07.119 wrap this thing up, lot people know how they can get in touch with 560 00:37:07.199 --> 00:37:09.199 you. Where's the best place to go, because I know you do a 561 00:37:09.239 --> 00:37:13.119 lot of different things. You're on Clubhouse, do a lot of podcasting and 562 00:37:13.239 --> 00:37:15.679 radio rooms and helping people out minute. That's what's why I love about you, 563 00:37:15.880 --> 00:37:20.360 is your wealth and knowledge in you're giving it away as fast as you 564 00:37:20.599 --> 00:37:22.880 can and helping, helping everybody else. So how can we find you? 565 00:37:23.039 --> 00:37:27.599 And if there's opportunity to do business with you or program or something, feel 566 00:37:27.639 --> 00:37:30.199 free to share that as well. Yeah, you can find even do a 567 00:37:30.280 --> 00:37:34.519 google search for a law enforcement today radio show. Are Going to talk media 568 00:37:34.639 --> 00:37:38.119 Networkcom look at their programs. Look for law enforcement today you'll find me there. 569 00:37:38.800 --> 00:37:43.880 The podcast anywhere podcast to serve just typing law enforcement today podcast. You'll 570 00:37:43.920 --> 00:37:47.039 find it. I'm in clubhouse quite a bit. I've got my own website, 571 00:37:47.119 --> 00:37:51.920 podcasting to RADIOCOM. That's the number two. That's a free tools on 572 00:37:52.000 --> 00:37:54.119 there you can download. We've got rooms that we do. I'm also a 573 00:37:54.199 --> 00:37:59.679 club pod leader and I try to give from my experience in and stay away 574 00:37:59.800 --> 00:38:05.480 from speculation or stuff I've heard or get into argues to people and stay away 575 00:38:05.480 --> 00:38:07.559 from my opinion. So feel free to follow me in clubhouse and what I 576 00:38:07.639 --> 00:38:10.519 can help out, I'll be more and happy to. Awesome, John. 577 00:38:10.559 --> 00:38:14.719 Appreciate that and you guys can find all those things in the in the show 578 00:38:14.800 --> 00:38:17.719 notes and the description. John, once again, really appreciate your man you're 579 00:38:17.760 --> 00:38:21.280 wealth and knowledge. I'd love to have you back on the show some time 580 00:38:21.360 --> 00:38:23.920 to talk about sponsorship, something near and dear to both of our high stool. 581 00:38:23.960 --> 00:38:28.800 It's you've made a little joke the other day about my sponsor baby, 582 00:38:28.800 --> 00:38:32.239 because, look, I want people to understand this and I'm close on this. 583 00:38:32.639 --> 00:38:36.760 Those are you with a podcast, if you are not searching for a 584 00:38:36.920 --> 00:38:39.320 big facebook page to get your show on, if you're not leveraging fig big 585 00:38:39.400 --> 00:38:44.519 facebook pages, you are wasting a huge opportunity. That's how I gotten from 586 00:38:44.519 --> 00:38:47.559 a large audience. We've been sponsored since the third month. For sponsors a 587 00:38:47.639 --> 00:38:52.079 year, second sponsors about two and a half years. Then there's about nine 588 00:38:52.159 --> 00:38:54.880 months of no many response and it is signed a big one for about six 589 00:38:55.000 --> 00:39:00.159 figures a year. So it takes a lot of work, but it's like 590 00:39:00.320 --> 00:39:04.599 birthing. You have people who think there's overnight success. Yeah, good luck. 591 00:39:04.679 --> 00:39:07.079 There's a few, but you're going to work and you can work your 592 00:39:07.119 --> 00:39:09.400 tail feathers off. If you want to make money with this, just be 593 00:39:09.519 --> 00:39:13.480 prepared to put in their work. I love it, man, I love 594 00:39:13.519 --> 00:39:15.280 it, John. Thank you so much again for for being on the show. 595 00:39:15.360 --> 00:39:17.400 Definitely have a me back because we're going to we're going to hash out 596 00:39:17.440 --> 00:39:22.639 the sponsorship stuff, because I know that's man is my favorite thing and is 597 00:39:22.719 --> 00:39:24.199 talking about how do you make money with this? So we spend so much 598 00:39:24.239 --> 00:39:27.599 time on it. So appreciate you, John, and we'll catch you. 599 00:39:27.800 --> 00:39:32.159 Catch you later, man. Appreciate you pleasure being here. Thank you all 600 00:39:32.239 --> 00:39:36.079 right, everyone. That is my friend John Wiley. Be sure to can 601 00:39:36.079 --> 00:39:37.840 follow him. It's going to be on the description, so you can get 602 00:39:37.880 --> 00:39:42.360 in touch with him and and we're going to talk about those sponsors. I'm 603 00:39:42.440 --> 00:39:44.920 bringing back on the show. That's a promise, because there's a lot of 604 00:39:45.000 --> 00:39:47.679 opportunity here and he's talked about now. How do you grow your audience? 605 00:39:47.719 --> 00:39:52.000 How you get out there in front of millions of people and millions of ears 606 00:39:52.119 --> 00:39:54.840 to listen to your content, get to know you as a creator, get 607 00:39:54.880 --> 00:39:59.880 to know your content and build that community and build that audience so you can 608 00:40:00.000 --> 00:40:02.079 go to those sponsors and you don't have to have a huge audience. What 609 00:40:02.159 --> 00:40:05.480 you definitely have to have an audience. And I don't know about you guys, 610 00:40:05.599 --> 00:40:08.840 but literally just now John gave us the winning recipe of how to grow 611 00:40:09.000 --> 00:40:14.199 that and get in front of more people every day, every day, or 612 00:40:14.280 --> 00:40:16.719 every week, every month, whatever your frequency is. So do the homework. 613 00:40:16.960 --> 00:40:20.119 You know, maybe a few of you, if you're really interested, 614 00:40:20.159 --> 00:40:22.079 maybe you reach out to me and maybe we do together. Maybe we figure 615 00:40:22.119 --> 00:40:24.800 out a little system where we can, you know, work on this together, 616 00:40:24.840 --> 00:40:28.239 because I'd love to get my show out there in front of more people 617 00:40:28.239 --> 00:40:30.800 as well, definitely my fish show, maybe creating daily down the road, 618 00:40:31.239 --> 00:40:35.400 that would be super amounts of fun. So if you enjoy this content, 619 00:40:35.559 --> 00:40:37.079 hit the subscribe button, hit the like button, go to buy me a 620 00:40:37.079 --> 00:40:42.000 coffeecom Slash Billy Thorpe and buy me a cup of maving coffee. By the 621 00:40:42.039 --> 00:40:44.400 way, that's where I'm going to buy or go buy me a bag of 622 00:40:44.480 --> 00:40:46.320 coffee and I give you my address and could ship it to me or those 623 00:40:46.320 --> 00:40:49.400 guys know it. Just tell him, Hey, I'm buying billy a bag 624 00:40:49.480 --> 00:40:52.480 of coffee. But anyway, really appreciate you joining me. Come back tomorrow. 625 00:40:52.559 --> 00:40:55.519 I'm going to be here at two PM Eastern time tomorrow to talk to 626 00:40:55.599 --> 00:41:01.000 my friend Kane about building a podcast community. We're so focused on building our 627 00:41:01.000 --> 00:41:04.880 audience, we're so focused on getting people to listen to our show, but 628 00:41:05.000 --> 00:41:07.519 how do we bring them a step closer? How we bring them a little 629 00:41:07.559 --> 00:41:12.119 deeper and turn those audience members into community members? And I just launched a 630 00:41:12.239 --> 00:41:15.440 community that actually launches tomorrow very timely, so I'll share a little bit of 631 00:41:15.519 --> 00:41:19.960 my experience about that as well. But until then, go hit your record 632 00:41:20.039 --> 00:41:22.440 button, go hit your go live button, whatever it is. Get your 633 00:41:22.480 --> 00:41:25.039 message out there. It matters, it's important and most of all, just 634 00:41:25.159 --> 00:41:28.559 have a really good time. Thanks for watching. We'll talk to you soon