Transcript
WEBVTT
1
00:00:00.040 --> 00:00:04.879
there. We hope you really like
you're listening to creating daily. There's something
2
00:00:04.960 --> 00:00:07.679
wrong with you. You know that, because you and I are like a
3
00:00:07.759 --> 00:00:11.359
mullet. It is the is the
business. So he's the front part of
4
00:00:11.359 --> 00:00:14.880
the haircut and then I'm the party
in the back. I think they're hilarious.
5
00:00:15.000 --> 00:00:21.480
It speaks to me. It's like
he's saying what I'm thinking. All
6
00:00:21.600 --> 00:00:25.399
right, what is going on everyone? Welcome to another episode of creating daily.
7
00:00:25.519 --> 00:00:28.600
I'm your host, Billy Thorpe,
the guy who cooks bacon with a
8
00:00:28.640 --> 00:00:31.320
shirt off. I'm having so much
fun today I've probably had a little too
9
00:00:31.399 --> 00:00:35.439
much coffee, but we'll get into
a gat. My friend John Wildly on
10
00:00:35.520 --> 00:00:40.799
here in just a few minutes.
He's an eighteen year radio host, previously
11
00:00:40.799 --> 00:00:45.479
in law inform enforcement, but now
hosts a podcast and radio show called the
12
00:00:45.560 --> 00:00:50.840
law enforcement today. Radio show and
podcast crushes it. Okay, when you
13
00:00:50.920 --> 00:00:54.679
talk about podcast girls, you talk
about growing your audience, growing your community
14
00:00:54.880 --> 00:00:58.399
and sponsors. I mean this guy
is really blazing the trail for the rest
15
00:00:58.439 --> 00:01:00.479
of us. So I'm excited to
have him on here in just a few
16
00:01:00.479 --> 00:01:03.560
minutes. He's going to walk us
through. You know how do we get
17
00:01:03.560 --> 00:01:07.280
our podcast indicated? Is that even
a good idea to get your podcast or
18
00:01:07.319 --> 00:01:11.480
your format or whatever that is syndicated? So we're going to jump into all
19
00:01:11.519 --> 00:01:15.120
those things and I hope you're doing
well and if you're around somewhere a subscribe
20
00:01:15.159 --> 00:01:18.680
button, be sure to smash that
thing right now. If you're watching on
21
00:01:18.680 --> 00:01:23.200
Youtube or bullhorn or wherever you're watching
or listening, subscribe to it and check
22
00:01:23.239 --> 00:01:26.599
out the podcast audio only as well. Now I did add a new segment
23
00:01:26.760 --> 00:01:30.599
yesterday, so let's go ahead and
jump right into it. What it's toll
24
00:01:30.719 --> 00:01:36.200
time with creating daily all right,
someone told me yesterday they couldn't understand me
25
00:01:36.239 --> 00:01:38.280
saying tull time in that this person
was a little older. But if you
26
00:01:38.280 --> 00:01:41.799
didn't understand it, let me know
as well. Or were they just having
27
00:01:41.799 --> 00:01:44.319
a hard time hearing? I don't
know. Anyway, maybe John can teach
28
00:01:44.319 --> 00:01:47.359
me how to do radio stingers.
But today, my one of my favorite
29
00:01:47.359 --> 00:01:51.359
tools that I'm going to be talking
about is King Sumo. So if you're
30
00:01:51.439 --> 00:01:55.599
looking to grow your audience, connect
with your audience, engage, King Sumo
31
00:01:55.799 --> 00:02:00.079
is a fantastic giveaway, a platform. They make it super easy. It's
32
00:02:00.120 --> 00:02:01.840
a onetime fee. I think it's
like forty nine bucks or something. This
33
00:02:01.920 --> 00:02:05.680
is not an affiliate pitch. I'm
just sharing my favorite tools with you,
34
00:02:05.840 --> 00:02:07.879
and it literally handles everything for you. So I don't know if you've ever
35
00:02:07.960 --> 00:02:12.680
done a giveaway on social media,
but I've literally like been looking at my
36
00:02:12.680 --> 00:02:16.080
phone writing people's names down on paper
or typing into some spreadsheet to print it
37
00:02:16.080 --> 00:02:20.599
out later and draw something out of
a hat. You can eliminate all that
38
00:02:20.639 --> 00:02:23.919
pain and to send everyone to hear
and it does all that social sharing and
39
00:02:23.960 --> 00:02:25.280
get more points for this and that
and all that kind of stuff. So
40
00:02:25.560 --> 00:02:29.639
for all your creators, are looking
to engage with your audience, maybe even
41
00:02:29.680 --> 00:02:32.919
grow your audience, do a giveaway, who knows, maybe it'll go viral,
42
00:02:34.080 --> 00:02:36.960
or partner with the brand sponsor,
all that kind of stuff anyway.
43
00:02:37.039 --> 00:02:38.680
So hopefully that's it for you,
King Sumo. Go check it out.
44
00:02:38.719 --> 00:02:45.599
Now let's go over to Creator highlights. No cooking necessary and the assembly required.
45
00:02:46.080 --> 00:02:49.960
It's got to be funk all right, all right, all right.
46
00:02:50.000 --> 00:02:53.000
Today's creator highlight is brought to you
by my friends over at maving coffee.
47
00:02:53.039 --> 00:02:57.400
As I say most days, this
is the best coffee in the world.
48
00:02:57.439 --> 00:03:00.759
Not because I say so, but
because it was literally voted with some other
49
00:03:00.800 --> 00:03:04.800
coffee stuff. So Anyway, the
ward winning coffee, I don't know.
50
00:03:04.879 --> 00:03:08.759
Go check them out. They work
with small batch microlot from Columbia. They
51
00:03:08.759 --> 00:03:13.199
work directly with the farmers. It's
delicious. I'm drinking it every day,
52
00:03:13.439 --> 00:03:15.639
multiple times a day. I would
drink a bag of day if I could.
53
00:03:15.879 --> 00:03:21.360
But maven coffeecom go check those.
Check those guys out doing an amazing
54
00:03:21.439 --> 00:03:24.159
job in the coffee space. Now
for my creator highlight. I got my
55
00:03:24.199 --> 00:03:29.759
friend Jodi Kringle. Now, she
is a just an amazing person. First
56
00:03:29.840 --> 00:03:32.680
of all, she is a voice
actor, Solo Preneur, podcaster. She's
57
00:03:32.719 --> 00:03:37.840
done a lot of jobs, I
should say, sir, I'm stuttering all
58
00:03:37.840 --> 00:03:39.280
over the place, jobs for like
big brands, some of the biggest brands
59
00:03:39.280 --> 00:03:44.280
on the planet. Amazing person when
it comes to audio branding. So go
60
00:03:44.439 --> 00:03:47.479
check out her podcast, the audio
branding podcasting, and check it out wherever.
61
00:03:47.479 --> 00:03:52.080
You listen to your show and she's
literally talking about you know what it
62
00:03:52.159 --> 00:03:55.000
is for marketing? What is your
voice from marketing, audio branding? I
63
00:03:55.039 --> 00:03:59.400
mean she is the person to go
to when it's talking about the power of
64
00:03:59.439 --> 00:04:02.960
your voice. So go check her
out. Go to onesheet dot pro jody
65
00:04:03.080 --> 00:04:08.080
Kringle, and you can check out
her her stuff there and bring her on
66
00:04:08.120 --> 00:04:11.319
your show, have her on your
show or whatever to talk about the power
67
00:04:11.479 --> 00:04:15.960
of voice. So really appreciate them
and appreciate one sheet for getting all of
68
00:04:15.040 --> 00:04:18.680
US creators. A Nice one sheet, a nice press kids. So go
69
00:04:18.720 --> 00:04:21.680
to one sheet dot pro slash Billy
Thorpe, so I can stay number one
70
00:04:21.720 --> 00:04:25.319
in the directory. Now, anyway, I'm going to stop talking here.
71
00:04:25.319 --> 00:04:28.720
I'm going to bring my friend John
On. He is an amazing guy and
72
00:04:28.759 --> 00:04:30.879
we're going to talk about podcasting and
radio and all that fun stuff. So,
73
00:04:31.040 --> 00:04:34.439
John, welcome to creating daily man. Thanks for coming. Billy,
74
00:04:34.560 --> 00:04:38.480
thanks for having here. It's ill
pleasure to be with you now. I
75
00:04:38.519 --> 00:04:42.079
don't normally let people on my show
where their voice and their mic sounds better
76
00:04:42.079 --> 00:04:45.160
than mine, because I want to
look superior, but I'll make an exception
77
00:04:45.240 --> 00:04:48.680
this today. You sound great,
my friend, you always do. I
78
00:04:48.680 --> 00:04:53.079
got to work on my audio set
up for my clubhouse UJA. Use a
79
00:04:53.120 --> 00:04:58.480
phone, so the radio and sound
is important. Audio qualities are very,
80
00:04:58.560 --> 00:05:02.439
very important, and video and a
audio shows only the content by far is
81
00:05:02.560 --> 00:05:06.000
king and your personalities part of your
content and you got a winning personality in
82
00:05:06.040 --> 00:05:09.759
a great message. Thanks, John
Man. I appreciate that, you know,
83
00:05:10.000 --> 00:05:13.279
especially coming from someone like you who's
been in the game for a really
84
00:05:13.360 --> 00:05:16.360
long time. I mean eighteen years
as a radio host is no joke.
85
00:05:16.439 --> 00:05:19.000
And then, you know, I
think like five years of my math is
86
00:05:19.120 --> 00:05:25.079
right as a podcaster, and you've
really done an amazing job at building an
87
00:05:25.079 --> 00:05:29.040
audience, building a community. So, man, I just want to pick
88
00:05:29.040 --> 00:05:31.560
your brain and we'll just have a
conversation really you know about these two worlds,
89
00:05:31.639 --> 00:05:35.560
because I often think when I'm in
the podcasting space, people are like,
90
00:05:35.759 --> 00:05:40.240
Oh, no to radio, and
I was a little bit like that
91
00:05:40.319 --> 00:05:43.680
until I met you and heard some
of the moves you're making in the radio
92
00:05:43.720 --> 00:05:48.160
space and how it's more of a
partnership than it is versus. So is
93
00:05:48.160 --> 00:05:51.079
is radio dead, John? Why
should we? Why should we focus on
94
00:05:51.160 --> 00:05:56.199
radio? Why should we, as
podcasters, foot radio in our tool bag?
95
00:05:56.399 --> 00:05:59.759
A courting Neilsen, I believe it's
ninety three percent of the United States,
96
00:05:59.759 --> 00:06:02.800
I'm Arkans, listen to radio daily, so that's still a huge number.
97
00:06:02.839 --> 00:06:05.319
If you want to get in front
of a large audience. It's a
98
00:06:05.360 --> 00:06:11.000
great way. When you listen to
the big syndicated talk show hosts, they
99
00:06:11.000 --> 00:06:15.920
realize that and they use that as
a platform to drive traffic to their websites,
100
00:06:15.519 --> 00:06:20.480
their podcast and also, for example, email, newsletter and other private
101
00:06:20.519 --> 00:06:25.519
content. They realize the power of
being front of a large audience and and
102
00:06:25.680 --> 00:06:30.720
quite honestly, the doing some radio
and podcasting is is my wife drives my
103
00:06:30.759 --> 00:06:34.680
car periodically and after adjusting the seat
because I'm like crippled getting into it,
104
00:06:35.480 --> 00:06:39.199
she puts our station I don't normally
listen to, so I can expose to
105
00:06:39.240 --> 00:06:44.120
the station and programming I wouldn't normally
seek out. podcast you have to delivery,
106
00:06:44.160 --> 00:06:47.040
seek out that show and and so
you can get some bleed over,
107
00:06:47.079 --> 00:06:49.839
you can get in front a large
audience. And for all those who say
108
00:06:49.920 --> 00:06:55.319
radio is dead, look, I'm
glad to hear that because that means more
109
00:06:55.360 --> 00:06:58.639
money for me and more slice Eppie
from me, because beyond you, most
110
00:06:58.639 --> 00:07:02.759
of the sponsorship comes from radio,
secondarily as podcast. Yeah, Hey,
111
00:07:02.800 --> 00:07:05.439
I love that. You know,
less people in the space, more opportunity
112
00:07:05.439 --> 00:07:10.519
for you to come in and dominate
that, that that spot. So and
113
00:07:10.759 --> 00:07:14.079
I agree and I you know,
once again, I was probably jumping on
114
00:07:14.079 --> 00:07:15.959
that bandwagon because, you know,
we always, I think it's I mean,
115
00:07:15.959 --> 00:07:18.319
maybe not as all creators, but
sometimes it's people were like, oh
116
00:07:18.319 --> 00:07:21.480
well, what I'm doing is better
than what you're doing or whatever, and
117
00:07:21.519 --> 00:07:27.480
I love it that you've merged these
two so seamlessly and done it pretty well
118
00:07:27.639 --> 00:07:31.920
me. So give me a rundown
of thea enforcement radios or law enforcement today
119
00:07:32.040 --> 00:07:36.279
radio show and podcast and how are
those two things married, like, how
120
00:07:36.319 --> 00:07:40.600
are you balancing the two? And
then we'll talk about if somebody wants to
121
00:07:40.639 --> 00:07:43.319
get their podcasts on, how they
do that. But for the first one,
122
00:07:43.360 --> 00:07:46.839
how do you balance those two?
First things first, I want people
123
00:07:46.879 --> 00:07:49.160
to realize I'm not a special case. You know, everything I've learned,
124
00:07:49.199 --> 00:07:55.879
it's been taught to me by other
people, program directors, music directors,
125
00:07:56.160 --> 00:07:59.639
station managers, they've all taught me
along the way. I've had instruct was
126
00:07:59.680 --> 00:08:03.680
teach me. So I try to
stick with what has been taught to me
127
00:08:03.720 --> 00:08:07.399
and we've learned from my experience and
stay away from speculation, opinion and things
128
00:08:07.399 --> 00:08:11.279
that nature sell. People that are
in the podcasting space. They may not
129
00:08:11.360 --> 00:08:16.199
realize they can do this, but
I'm telling you if I can do this,
130
00:08:16.399 --> 00:08:20.680
you can do this. Billy's show
about fishing can do this, other
131
00:08:20.800 --> 00:08:26.199
shows can do this. What I
did was, and this may sound weird,
132
00:08:26.240 --> 00:08:28.399
you know I got I was a
police officer. First I got hurt,
133
00:08:28.519 --> 00:08:31.680
retired young at the age of thirty
three and about eight years later.
134
00:08:31.759 --> 00:08:35.519
But pursuing your career and broadcasting and
the early days that we now considered podcasting,
135
00:08:35.559 --> 00:08:39.559
I use cool at it. I
would create an MP three loading my
136
00:08:39.639 --> 00:08:43.399
website and MP three download script and
people but listen to it. And then
137
00:08:43.440 --> 00:08:48.519
I went to a brokered radio station
where I paid for my time. Anybody
138
00:08:48.559 --> 00:08:52.279
can do this, and Seld my
own advertising, create a radio show and
139
00:08:52.360 --> 00:08:56.080
a podcast. I went to night
school and then been in Fulltime FM music
140
00:08:56.159 --> 00:09:01.960
jock for about eighteen years. Out
Long Story Short, in two thousand and
141
00:09:01.000 --> 00:09:05.480
seventeen, and I say this in
every radio station I've worked at, I've
142
00:09:05.480 --> 00:09:07.399
never been fired from one. I'm
very, very lucky, and I'm at
143
00:09:07.440 --> 00:09:13.879
my radio corporate office is right now. So it's use a mess. No
144
00:09:13.960 --> 00:09:16.679
matter how hard at work on that
radio station, the minute I stopped working
145
00:09:16.720 --> 00:09:20.039
for them I stopped getting paid.
I don't make anything. I've got no
146
00:09:20.120 --> 00:09:24.279
skin in the game. It's a
business. So what I did was I
147
00:09:24.320 --> 00:09:28.519
took what I learned from radio,
combined with the human experience and law enforcement.
148
00:09:28.559 --> 00:09:33.120
In two thousand and seventeen launched a
podcast. Long Story Short, we
149
00:09:33.159 --> 00:09:37.279
got heard by someone on social media, a partner with some of the really
150
00:09:37.279 --> 00:09:39.759
big social media page, facebook page, or radio station upstate New York said
151
00:09:39.799 --> 00:09:43.120
they wanted for radio. Could we
create a radio version, which we did.
152
00:09:43.240 --> 00:09:48.120
We now are syndicated. I did
the first indication thirteen station myself at
153
00:09:48.120 --> 00:09:52.240
some of the parts every week.
USN'T WE TRANSFERCOM not think complicated as MP
154
00:09:52.480 --> 00:09:56.919
three. And then my synder care
right now is talk me to network and
155
00:09:56.919 --> 00:10:01.200
we're on eighty one stations broadcasting once
a week. About twenty four million come
156
00:10:01.240 --> 00:10:05.480
on population. Then it goes lines
a podcast, and I'll close on this
157
00:10:05.519 --> 00:10:09.639
seging with this. In the very
beginning I had a very specific reason why
158
00:10:09.679 --> 00:10:13.320
I wanted to podcast. I had
a very specific audience. I knew what
159
00:10:13.320 --> 00:10:18.840
what I wanted to do and it
wasn't about me. The minute we went
160
00:10:18.879 --> 00:10:20.639
to radio, we had expand,
and I use the analogy. You've heard
161
00:10:20.639 --> 00:10:24.440
it before. Interstate Ninety five is
close to where I live in south Florida.
162
00:10:24.559 --> 00:10:28.720
So parts of it are five,
six lanes in each direction, heading
163
00:10:28.759 --> 00:10:31.919
north or South. It's always insane
same direction. You go a couple hours
164
00:10:31.919 --> 00:10:35.159
north, it's two lanes each direction. So what I had to do when
165
00:10:35.159 --> 00:10:39.639
I went from podcast only to radio
I'd expand from two lanes to six lanes,
166
00:10:39.960 --> 00:10:43.039
but I'm always heading the same direction, so it's never totally different.
167
00:10:43.080 --> 00:10:48.039
Not could tune in all of a
sudden here show about underwater basket weaving,
168
00:10:48.080 --> 00:10:52.440
because that's not what my audience expense
expect. So that's what I've done and
169
00:10:52.519 --> 00:10:58.279
the first I'd say four years that's
being in radio, I only used the
170
00:10:58.360 --> 00:11:01.480
podcast as a support mechanism for radio. If you miss the show, you
171
00:11:01.480 --> 00:11:03.799
can listen to it here. It
wasn't till I got a up house that
172
00:11:03.840 --> 00:11:09.320
I began really pursuing and seeing Ah, the different opportunities that were available on
173
00:11:09.360 --> 00:11:15.639
the podcasting space that weren't available in
a radio space due to FCC formatting,
174
00:11:15.639 --> 00:11:18.679
whatever might be, and able to
do a lot more and create another revenue
175
00:11:18.679 --> 00:11:24.360
stream. So the too combined for
me is a great marriage. Yeah,
176
00:11:24.399 --> 00:11:26.679
man, I love that you started
that as like kind of a replay,
177
00:11:26.799 --> 00:11:30.600
like on demand option. I think
that's pretty unique for radio. You know,
178
00:11:30.600 --> 00:11:33.519
if your radio host listening to this, that's like, you know,
179
00:11:33.600 --> 00:11:35.039
kind of going the odd the other
way. It's like, Oh, this
180
00:11:35.080 --> 00:11:39.240
is pretty cool. I mean that
was a pretty smart move there to to
181
00:11:39.279 --> 00:11:41.559
say hey, go catch the replay
over here. Now. You said that
182
00:11:41.600 --> 00:11:46.600
you created you had them, you
had the podcast, you're doing the podcast
183
00:11:46.720 --> 00:11:50.799
and then you created that show for
radio. So what's the difference between like
184
00:11:50.799 --> 00:11:56.279
a radio show format in a podcast
format, or is there a difference there?
185
00:11:56.320 --> 00:11:58.720
For me and and for a lot
of people, there's a huge difference.
186
00:12:00.919 --> 00:12:03.559
One of the things I say is
and I say it and it's what
187
00:12:03.600 --> 00:12:05.639
I love about billy and a few
other people. They don't we don't argue.
188
00:12:05.639 --> 00:12:09.120
We don't always agree with everything,
but we don't argue each other's points.
189
00:12:09.279 --> 00:12:11.440
When people say it's your show,
you can do it if you want,
190
00:12:11.559 --> 00:12:15.000
you can. You are allowed to
do whatever you want. If you
191
00:12:15.039 --> 00:12:18.480
want to make it all about you
and a mouthpiece for you and what you
192
00:12:18.519 --> 00:12:20.399
think, what you feel, you
and be a thought leader, that's great.
193
00:12:20.399 --> 00:12:24.120
How many people are going to be
interested in what you have to say?
194
00:12:24.519 --> 00:12:26.960
That's the God and thing. If
I want myself to have a good
195
00:12:26.960 --> 00:12:30.559
experience. I want my guests have
a good experience. By the most important
196
00:12:30.639 --> 00:12:33.600
thing is the listener. We want
them to get what they need, other
197
00:12:33.600 --> 00:12:37.919
show what they're expecting. So I
want to address certain points. The main
198
00:12:37.919 --> 00:12:43.279
two things for Radio United States compared
to podcasting. Need to have a clock,
199
00:12:43.320 --> 00:12:46.240
which means how long your segments going
to be and where the stations have
200
00:12:46.320 --> 00:12:52.200
their vails, they can put the
news, traffic, whether commercials, things
201
00:12:52.200 --> 00:12:56.039
that nature. The other one is
FCC rules, and we've all heard the
202
00:12:56.080 --> 00:13:00.279
George Carlin joke about the things you
can't say on radio. There's certain things
203
00:13:00.279 --> 00:13:03.000
you can't say, the certain things
you don't want to talk about, and
204
00:13:03.360 --> 00:13:07.240
it's not a big thing for me. I learned a long time ago,
205
00:13:07.360 --> 00:13:11.679
when again the radio world because of
hot mics and things that nature, that
206
00:13:11.080 --> 00:13:15.960
if I didn't curse in my everyday
language, is a good chance I wouldn't
207
00:13:16.039 --> 00:13:20.600
curse by accident on the radio and
get fined or fired. So if I
208
00:13:20.639 --> 00:13:22.080
go through all the effort to get
my show on a radio station, I
209
00:13:22.080 --> 00:13:26.440
don't want to get dumped in the
first couple weeks because something stupid. I
210
00:13:26.440 --> 00:13:31.559
said the violet the FCC rules and
put their sense that risk. You handle
211
00:13:31.600 --> 00:13:35.320
those two things, you can go
far. Okay, yeah, that's good.
212
00:13:35.399 --> 00:13:37.320
You know. It's good to know
because I think, I think some
213
00:13:37.360 --> 00:13:39.720
people get on a podcast and turn
into a Ramt for them and you're like,
214
00:13:39.720 --> 00:13:43.200
Oh wow, I didn't know I
signed enough to listen to this.
215
00:13:43.159 --> 00:13:46.679
It's it's good to know to like
keep your and I'll and I like that
216
00:13:46.759 --> 00:13:50.919
too, man that clock, because
I think often times, you know,
217
00:13:52.000 --> 00:13:54.879
for me anyway, I do kind
of have that that rule or not rule.
218
00:13:56.039 --> 00:13:58.679
That hates your show, you can
do whatever. However, I do
219
00:13:58.720 --> 00:14:01.320
have best practices, I believe,
in formats of shows. One because it
220
00:14:01.399 --> 00:14:07.080
keeps me way more organized. And
then that that timing thing is pretty cool
221
00:14:07.120 --> 00:14:09.639
too, because I think is a
content creator, as a radio host or
222
00:14:09.679 --> 00:14:13.639
podcast or both, it and kind
of stretch you a little bit to say,
223
00:14:13.679 --> 00:14:16.440
Hey, do the hard work and
figure it out just because you're done
224
00:14:16.519 --> 00:14:20.080
saying whatever, like maybe there's a
little more you need to say or a
225
00:14:20.120 --> 00:14:24.279
little less. Probably in a lot
of people's cases it's like keep me.
226
00:14:24.399 --> 00:14:26.399
And now, when you think about
building the show for radio, what what
227
00:14:26.440 --> 00:14:31.120
are those timeslots, they have different
options. Or is it twenty minutes for
228
00:14:31.120 --> 00:14:33.919
everybody or how does that work?
Just different options. Every stations a little
229
00:14:33.960 --> 00:14:39.360
bit different. The format I use
is, I'll just give you a brief
230
00:14:39.399 --> 00:14:43.320
example. That very first segment is
nine minutes and fifty nine seconds long.
231
00:14:43.399 --> 00:14:46.000
The second one is also nine minutes
in fifty nine seconds, the third one
232
00:14:46.080 --> 00:14:50.200
is ten minutes fifty nine seconds and
the fourth one is eleven minutes forty nine
233
00:14:50.240 --> 00:14:56.000
seconds. I'm put my commercials,
my call to actions billboard reads in the
234
00:14:56.039 --> 00:15:00.120
beginning of each segment and to each
segment. So that's the station no is.
235
00:15:00.600 --> 00:15:03.919
This is how much time allotted my
syndicator has. This is how much
236
00:15:03.960 --> 00:15:05.960
time I'm allotted and this is ratin
put my weather, my traffic, my
237
00:15:07.080 --> 00:15:11.080
news, whatever might be. The
other big difference is bumper music. When
238
00:15:11.120 --> 00:15:16.759
I do in Intro it's always ten
seconds long on the radio version and I
239
00:15:16.840 --> 00:15:20.639
lower the vine of the music because
if they need to do an overlay of
240
00:15:20.759 --> 00:15:24.879
station ID or whatever it might be, they can do that. Of course
241
00:15:24.919 --> 00:15:28.879
I shorten that dramatically for the podcast
version. So that's a basic clock.
242
00:15:28.000 --> 00:15:31.840
If people need example, then get
to my website nick and download one,
243
00:15:31.919 --> 00:15:35.799
see the one I use and see
the pdf version and also the text version
244
00:15:35.799 --> 00:15:39.879
as well. Yeah, man,
that's also I love the thanks for breaking
245
00:15:39.879 --> 00:15:41.440
that up, because I'm, you
know, even creating daily. I'm Sen
246
00:15:41.440 --> 00:15:43.480
there like okay, what kind of
formats am going to do, and I'm
247
00:15:43.559 --> 00:15:48.960
used to TV and I think TV
was like twenty eight thirty or something of
248
00:15:48.120 --> 00:15:52.399
that nature. So it was always
like man, it was so tough because
249
00:15:52.559 --> 00:15:54.759
I worked where people are just like, oh, we're going to record a
250
00:15:54.759 --> 00:15:56.080
bunch of stuff and you're going to
take it into the editing suite and you're
251
00:15:56.080 --> 00:16:00.200
going to figure out how may go. All this content makes sense, tell
252
00:16:00.240 --> 00:16:04.039
the story and, you know,
hit it at twenty thirty. It was
253
00:16:04.080 --> 00:16:07.399
really challenging, but I think it
really did help me out. So I
254
00:16:07.440 --> 00:16:11.159
like that fact of, you know, knowing those types of things. So,
255
00:16:11.360 --> 00:16:14.919
John, will any podcast work?
Like I have a forty five minute
256
00:16:15.039 --> 00:16:21.799
ish show for fishing. Is Any
podcast qualifying for this type of radio show
257
00:16:21.919 --> 00:16:25.759
or what have you seen works the
best when it goes from podcast to a
258
00:16:25.879 --> 00:16:30.639
radio show? There's it's knowing what
your show is. Number one the free
259
00:16:30.639 --> 00:16:34.759
basic type shows and my mindset you
got business to business shows, you get
260
00:16:34.759 --> 00:16:41.240
a business to consumer show, which
yours might follow into any have general entertainment
261
00:16:41.320 --> 00:16:45.440
or consumption shows, which mine falls
into. I have nothing to sell.
262
00:16:45.799 --> 00:16:51.679
So to a good examples of business
that consumer shows that are doing very well
263
00:16:51.679 --> 00:16:56.200
in the radio space are the Kim
commando show and also Dave Ramsey. You
264
00:16:56.240 --> 00:17:00.399
listen to them, they're about topics
which you would think are boring. However,
265
00:17:00.440 --> 00:17:04.599
they've made them entertaining. The entertain
first, they informed second, so
266
00:17:04.799 --> 00:17:08.839
when they have an opportunity to pitch
there for out of their book whatever might
267
00:17:08.880 --> 00:17:11.720
be, they throw that in there. So it creates a red new stream
268
00:17:11.759 --> 00:17:15.839
for them as well email, newsletter, all that stuff. Now with general
269
00:17:15.960 --> 00:17:21.559
entertainment consumption shows, it's all about
the story. So the people who are
270
00:17:21.599 --> 00:17:26.720
really good at what they do will
take a business to consumer show like yours
271
00:17:26.799 --> 00:17:33.799
and sw've in some entertainment story factors, not just make it facts. When
272
00:17:33.799 --> 00:17:41.200
people say I want to be an
authority figure, I want to increase my
273
00:17:41.279 --> 00:17:45.640
standing community what people know exactly who
I am in a radio world, that
274
00:17:45.640 --> 00:17:48.480
doesn't work. Well. If you're
going to do that, you can do
275
00:17:48.559 --> 00:17:52.519
it. However, you're going to
pay. You're going to pay what they
276
00:17:52.559 --> 00:17:55.960
called brokered stations, and you can
do that. It's an option for everybody.
277
00:17:56.000 --> 00:17:57.519
You you can broke her show in
New York City. I think the
278
00:17:57.599 --> 00:18:02.039
last time I talk to someone,
it's about thirteen hundred dollars per hour in
279
00:18:02.039 --> 00:18:06.079
New York City. Los Angeles number
two is close, but you'll be in
280
00:18:06.079 --> 00:18:10.319
front of probably a million people.
So local stations it could be less.
281
00:18:10.319 --> 00:18:11.960
It would be anywhere from fifty two
hundred dollars an hour. But if you
282
00:18:12.000 --> 00:18:19.359
make it a commercial show and don't
have entertainment value where you are draw you're
283
00:18:19.440 --> 00:18:23.559
going to have to pay. So
my show is done only on barter.
284
00:18:23.799 --> 00:18:29.240
That's the other option and it's it
gives them content and they have spaces really
285
00:18:29.240 --> 00:18:32.680
can sell their advertising or sponsorship and
things that nature, and it's a win
286
00:18:32.799 --> 00:18:37.359
win for me, the radio station
and syndicators. Well, okay, got
287
00:18:37.400 --> 00:18:38.559
to yeah, that was that was
a question is about to ask you,
288
00:18:38.640 --> 00:18:42.599
rich Graham, here over on on
Youtube. Actually I'm bring up here on
289
00:18:42.680 --> 00:18:47.720
screens. Has while billy, great
topic. Do Station's air shows for free?
290
00:18:47.839 --> 00:18:52.759
Do they charge podcasters to podcasters pay? So it sounds like there's a
291
00:18:52.799 --> 00:18:56.359
little bit of a mix in that
optional defense. It depends on your show.
292
00:18:56.480 --> 00:19:00.599
Look, I don't pay anybody.
It just doesn't. It doesn't work.
293
00:19:00.599 --> 00:19:04.920
My business model doesn't contain something I
sell. When you turn on your
294
00:19:06.000 --> 00:19:08.839
radio station on the weekends and you
hear are real estate show or you here
295
00:19:08.880 --> 00:19:15.680
a mortgage show or you here Vitamin's
sports, sometimes sports shows on weekends with
296
00:19:15.799 --> 00:19:22.400
it's a contradiction from their normal format
that's normally brokered content. So here's one
297
00:19:22.480 --> 00:19:26.759
thing. My syndicator, Josh Lange
from Talk Meeting Network is signed up three
298
00:19:26.839 --> 00:19:30.880
podcasters, I believe, to do
syndicated radio shows. There was a guy
299
00:19:30.960 --> 00:19:34.559
named rush limbaugh that when he died
it created a big opening in the talk
300
00:19:34.640 --> 00:19:41.440
media world and on the weekends so
many stations have brokered content and what happens
301
00:19:41.599 --> 00:19:47.400
is a it's a ratings killer because
it's an infomercial and there's a reason why
302
00:19:47.400 --> 00:19:52.559
infomercials on TV or on late at
night because they kill ratings. But when
303
00:19:52.559 --> 00:19:56.519
you have brokered shows where people are
paying for it and they stopped paying all
304
00:19:56.519 --> 00:19:59.519
of a sudden, it's a nightmare
for the PD. Is a nightmare and
305
00:19:59.599 --> 00:20:03.279
SAYPD is programmed director. It's a
nightmare for the general manager. So they
306
00:20:03.359 --> 00:20:07.000
want to put in station or programs
that will attract listeners, their primary listeners,
307
00:20:07.240 --> 00:20:11.240
and secondary listeners. They want to
increase their weekend audience. So for
308
00:20:11.359 --> 00:20:15.480
me, I don't pay. It's
barter only, all right, got you
309
00:20:15.640 --> 00:20:19.359
know. Or these radio stations,
are they looking? Are they niche?
310
00:20:19.559 --> 00:20:22.160
You know, you know, I've
kind of talked about finding your audience,
311
00:20:22.240 --> 00:20:26.680
your niche, knowing what kind of
content you're creating and who you're creating it
312
00:20:26.799 --> 00:20:29.839
for. Our radio stations doing that, or they just said, hey,
313
00:20:29.880 --> 00:20:33.880
we want a variety of talk show
style shows to fill time on the weekends.
314
00:20:33.960 --> 00:20:40.200
The great thing is it's it's less
niche, and so I'd say eighty
315
00:20:40.359 --> 00:20:45.200
five percent of the radio stations I'm
on are am with FM translator news talk
316
00:20:45.279 --> 00:20:52.119
stations and they can be either conservative
or progressive. My show is neither.
317
00:20:52.519 --> 00:20:55.559
It's a personal spirit show doesn't get
any politics, so it doesn't chase away
318
00:20:55.599 --> 00:21:00.880
listeners for either one. Then I'm
on some stations which are primarily it's primarily
319
00:21:00.920 --> 00:21:04.079
weekends. Almost all the stations are
on the show and some of them are
320
00:21:04.240 --> 00:21:11.039
music there for down the AC or
Christian based music, and my shows a
321
00:21:11.119 --> 00:21:15.599
total departure from that. But see
nothing about my show will chase away listeners.
322
00:21:15.759 --> 00:21:18.720
All it can do is attract new
listeners to their their their station.
323
00:21:19.000 --> 00:21:22.240
The other plus for them is it
gets some content they can sell. I'll
324
00:21:22.279 --> 00:21:26.759
give you an example. My sister
did radio sales in for four years in
325
00:21:26.960 --> 00:21:33.559
Virginia. Our biggest client on AMFM
news talk stations was a pawn shop with
326
00:21:33.720 --> 00:21:38.519
a gun range. They paid massive
amounts of money to get in front of
327
00:21:38.559 --> 00:21:44.920
our audience. So what my show
is highly sponsorable and it gives content that
328
00:21:45.079 --> 00:21:48.440
will peel the most stations I've talked
to class I'm going to classic rock station,
329
00:21:48.599 --> 00:21:52.799
some AC stations, a couple Christian
music stations and arrest are propecom the
330
00:21:52.279 --> 00:21:56.240
news talk stations on weekends. Okay, man, that's pretty crazy. Yeah,
331
00:21:56.240 --> 00:22:02.000
that's awesome. I love the opportunity
for variety there. So we you
332
00:22:02.160 --> 00:22:04.240
kind of mentioned something about licensing there
for a minute. So if I,
333
00:22:04.559 --> 00:22:07.839
if I get in touch with the
radio station, which I'm going to ask
334
00:22:07.880 --> 00:22:10.640
you that and just a few minutes
of how do I do this, and
335
00:22:10.720 --> 00:22:11.480
they say yeah, we want to, we want to play your show,
336
00:22:11.519 --> 00:22:15.079
we want to air your show.
Do I still own all the rights to
337
00:22:15.160 --> 00:22:18.279
my yes stuff. Okay, Gotcha. Yeah, I own all my content.
338
00:22:18.319 --> 00:22:22.880
I have a silent partner. I
own all my content. Syndicated means
339
00:22:22.480 --> 00:22:29.039
that they can play your program we
use radio and this example your program any
340
00:22:29.119 --> 00:22:32.119
time of day or not they want. It's fed through Westwood one satellite.
341
00:22:32.759 --> 00:22:36.039
They just put the numbers in their
log bubble and it's automatically there ands fed
342
00:22:36.160 --> 00:22:40.160
to their listeners. They don't own
it. Same in the podcast my I
343
00:22:40.279 --> 00:22:42.720
own my podcast, only I'm solely
responsible for the content to put in there.
344
00:22:44.519 --> 00:22:47.960
So they own it. When I
work for a radio station, for
345
00:22:48.039 --> 00:22:52.319
example the group I work for now, when I do voice tracks in the
346
00:22:52.359 --> 00:22:56.279
Florida keys on the the music station
there, they own it. I'm an
347
00:22:56.319 --> 00:23:02.799
employee my show, it's my baby, it's my business. Okay, yeah,
348
00:23:02.839 --> 00:23:04.079
that's good to know. I was
kind of I was curious about that.
349
00:23:04.440 --> 00:23:07.920
And here's the question. Came in
from John. Another John. He
350
00:23:08.039 --> 00:23:12.079
says, how do you feel about
creating an Internet radio station opposed to FM
351
00:23:12.400 --> 00:23:18.720
AM radio? Look, I have
a chance to be and I've been on
352
00:23:18.839 --> 00:23:22.519
some FM AM radio stations, I
mean Internet radio stations with my show.
353
00:23:22.880 --> 00:23:26.000
As long as I don't to pay
for it, I'm open to it.
354
00:23:26.480 --> 00:23:30.480
Most of the Internet radio stations don't
get much of an audience, so I
355
00:23:30.480 --> 00:23:33.559
always bear that in mind. Would
I create one with the way the royalty
356
00:23:33.720 --> 00:23:37.440
rates are for music nowadays and Internet? No, I would not. And
357
00:23:37.559 --> 00:23:41.839
then you hit the bottom music itself. So even old he's the amount of
358
00:23:41.880 --> 00:23:47.440
money you're going to pay monthly overhead. Wise can be a big, a
359
00:23:47.519 --> 00:23:52.440
big nut that'll strangle you. There's
a royalty fee with music. Everywhere else
360
00:23:52.559 --> 00:23:56.759
talk there's no fees. So look
everything I create, everything I put out
361
00:23:56.799 --> 00:24:00.319
there, everything that's sponsored, it's
hundred percent of it. To me that's
362
00:24:00.359 --> 00:24:03.319
awesome. So so you get so
when you're sign up a you know,
363
00:24:03.400 --> 00:24:07.759
the radio station, I guess you're
getting the licensing to use music or you
364
00:24:07.839 --> 00:24:10.839
plant or is that something that you're
not doing, is playing music? I
365
00:24:10.920 --> 00:24:15.000
don't think that at all. I
have a local rock band in south Florida
366
00:24:15.039 --> 00:24:18.920
has an instrumental song and I proach
some a long time ago said Hey,
367
00:24:18.039 --> 00:24:22.920
can I use this, and they
sent me email. So I've been writing
368
00:24:22.960 --> 00:24:26.000
this. He's by mission. So
when on the the Music Radio World as
369
00:24:26.079 --> 00:24:32.960
employee, they pay a licensing fee. They pay royalties every month to different
370
00:24:33.000 --> 00:24:36.839
companies to use music. So you
can use that there and the podcast world
371
00:24:36.920 --> 00:24:41.279
you can. A lot of the
AMFM news talker stations. They may be
372
00:24:41.440 --> 00:24:48.440
part of a cluster that has a
license to play copywrighting music, all this,
373
00:24:48.599 --> 00:24:52.519
don't I don't have time to create
a radio version that has different music
374
00:24:52.640 --> 00:24:59.720
from a pocket right music I permission
to use. Other than that, I
375
00:24:59.759 --> 00:25:02.799
don't use any music at all.
Okay, y'all. So, yeah,
376
00:25:02.799 --> 00:25:04.240
that's good to know because I think, you know, maybe somebody would go
377
00:25:04.640 --> 00:25:07.839
I'll do a radio I'll do radio
show. That'll be kind of fun.
378
00:25:07.960 --> 00:25:11.880
So so, essentially, John,
are you breaking up your is your podcast
379
00:25:12.079 --> 00:25:17.279
in your radio the same amount of
segments? Are you just repurposing that content,
380
00:25:17.480 --> 00:25:21.160
or are you shooting a podcast and
then recording a radio show? Or
381
00:25:21.480 --> 00:25:25.359
how does that work in your work? For that's a great question. First
382
00:25:25.400 --> 00:25:29.759
of all, ninety five percent of
the podcast content is my radio show.
383
00:25:30.039 --> 00:25:34.599
The difference is in the radio open
with an intro and then I have what
384
00:25:34.720 --> 00:25:38.240
I call a teaser. It's about
fifteen seconds of me saying what's coming up
385
00:25:38.279 --> 00:25:41.160
in net and I have the sponsor. Then I go into the content is
386
00:25:41.279 --> 00:25:45.880
show and each segment I gave the
links with the podcast version I move the
387
00:25:45.960 --> 00:25:51.039
teaser first. So the very first
thing someone hears when they tune in is
388
00:25:51.200 --> 00:25:55.119
me, my voice and what's coming
up in that episode, and I try
389
00:25:55.200 --> 00:25:59.759
to use language that that is powerful, that is explosive, that gets your
390
00:25:59.839 --> 00:26:03.240
interest, because having respect for listeners
time is one of the most important things.
391
00:26:03.319 --> 00:26:07.000
The one thing that you and I
have that we can't replace the time.
392
00:26:07.480 --> 00:26:10.240
So if they spend part of the
day with me, I want them
393
00:26:10.359 --> 00:26:12.839
to be served immediately. So when
you hear my voice and this is what's
394
00:26:12.880 --> 00:26:17.680
coming up, for example, the
one I just did today, which is
395
00:26:17.680 --> 00:26:22.200
an older episode, I reloaded it
with the new intro. It's about a
396
00:26:22.400 --> 00:26:27.680
very complex, difficult investigation in a
rest of a serial killer back in the
397
00:26:29.559 --> 00:26:33.000
s that created a lot of racial
unrest in the town this man worked in.
398
00:26:33.400 --> 00:26:37.480
So I started exactly with that,
that kind of terminology, and then
399
00:26:37.559 --> 00:26:44.200
when intro. So the the big
thing is I could also do podcast material.
400
00:26:44.319 --> 00:26:48.640
That doesn't work for the format of
radio and people don't like to turn
401
00:26:48.720 --> 00:26:52.279
pay for play. But when someone
approaches me to be on the PODCAST,
402
00:26:52.480 --> 00:26:56.599
if their story doesn't fit the format, they have another option and that means
403
00:26:56.599 --> 00:27:00.240
the option means I have to work. Then you're going to pay for board.
404
00:27:00.559 --> 00:27:04.559
So we can do paid placement for
infommercials or whatever might be in a
405
00:27:04.599 --> 00:27:07.400
podcast version. I don't do a
lot of them because, quite honestly,
406
00:27:07.519 --> 00:27:10.559
most of people, when you say
to them, Oh yeah, that would
407
00:27:10.559 --> 00:27:15.799
be fivezero dollars a go, never
mind. Yeah. So, but I
408
00:27:15.920 --> 00:27:18.519
can do short special episodes, I
can do twenty minute episode in the podcast.
409
00:27:18.599 --> 00:27:22.279
There's things I can do on there
that can't do on radio. It's
410
00:27:22.319 --> 00:27:25.279
a perfect marriage. Yeah, man, that's cool. I like it.
411
00:27:25.359 --> 00:27:27.559
I like that that you're using that
content. You're doing it once or using
412
00:27:27.720 --> 00:27:30.519
multiple times. You know, I
know we don't have a ton of time.
413
00:27:30.680 --> 00:27:33.000
We got marketing, promoting and all
this kind of stuff. So it's
414
00:27:33.039 --> 00:27:36.839
really nice to build, to sit
down once and kill two birds with one
415
00:27:36.920 --> 00:27:40.960
stone. So so so say,
I have like created a show, may
416
00:27:41.000 --> 00:27:44.440
have created a podcast, and now
I'm really curious about getting in on radio
417
00:27:44.559 --> 00:27:47.920
station. Who in the world do
I even reach out to? I call
418
00:27:48.079 --> 00:27:51.039
radio host friend. There's there like
a website. Where do I go?
419
00:27:51.799 --> 00:27:56.000
The first thing usul go to,
and everybody's a podcaster should go there and
420
00:27:56.039 --> 00:28:03.400
get a free membership. It's all
ACCESSCOM alll a CC esscom is the North
421
00:28:03.480 --> 00:28:10.119
American radio and music industry. Website. So they have Canada, North America,
422
00:28:10.240 --> 00:28:14.319
some Central America and they've got job
forms in there for free membership there,
423
00:28:14.359 --> 00:28:17.799
by the ways, free you got
an Internet and they got a directory
424
00:28:17.839 --> 00:28:22.640
of stations. First thing I would
do is go to stations in your market,
425
00:28:22.119 --> 00:28:27.039
where your radio show resides, where
your podcast resides, reach out to
426
00:28:27.119 --> 00:28:32.799
them and email them. Don't based
a lot of time and money creating intricate
427
00:28:32.880 --> 00:28:37.079
packages astend doing because if they don't
have an opening, you're not it's not
428
00:28:37.240 --> 00:28:40.240
happening and chances are it's going to
take a while. But start emailing and
429
00:28:40.319 --> 00:28:44.640
that's what I did. I created
email list and it took me probably about
430
00:28:44.680 --> 00:28:48.799
a year. So I've got about
six thousand radio decision makers crossing the states.
431
00:28:48.839 --> 00:28:52.759
I MEA that email them about once
every three weeks. Wow, so
432
00:28:52.000 --> 00:28:56.319
that took a long time to bill. But once you developed an email relationship
433
00:28:56.400 --> 00:29:00.200
in a business, the business world, then it's all a fair game.
434
00:29:00.160 --> 00:29:07.440
The other thing is if you don't
look where the information is being put out
435
00:29:07.440 --> 00:29:11.319
there there's there's forums for radio,
there's fought, there's format former forums,
436
00:29:11.400 --> 00:29:17.839
there's talk, there's music's podcast only, there's social media. Is a lot
437
00:29:17.920 --> 00:29:21.799
of the forms in it. You
get free information, memberships free and it's
438
00:29:21.799 --> 00:29:25.359
a great way of getting people to
get to know you. Okay, yeah,
439
00:29:25.400 --> 00:29:26.920
that's awesome. Are you going to
sell that list, John, and
440
00:29:26.960 --> 00:29:30.960
going to curate it real nice and
put in a period? You have some
441
00:29:30.079 --> 00:29:34.200
people that pay me to send their
ads out. So you know it's certainly
442
00:29:34.400 --> 00:29:37.720
not free, but I do it
reasonably. It's not a lot of money
443
00:29:37.960 --> 00:29:42.519
and I don't get them the data
because that's just s would be unfair and,
444
00:29:42.920 --> 00:29:48.119
quite honestly, it's bordering on spam
on my opinion. So I don't
445
00:29:48.160 --> 00:29:51.000
get people data. Yeah, man, no, I totally understand that.
446
00:29:51.039 --> 00:29:52.759
Yeah, I guess I was more
asking like as er servers or something you
447
00:29:52.799 --> 00:29:56.039
provide. So that's kind of cool, man. That's pretty neat of you
448
00:29:56.160 --> 00:30:00.079
to do that and probably you know
I'm sit here. I'm sitting here going
449
00:30:00.119 --> 00:30:03.759
wow, could this show beyond on
radio? Now? You're absolutely be on
450
00:30:03.920 --> 00:30:08.960
radio. So you're fishing show has
mass appeal. It has mass appeal.
451
00:30:10.319 --> 00:30:15.759
You know the numbers, you know
your audience. How many people fish off
452
00:30:15.799 --> 00:30:21.519
the coast of North Carolina? How
much money is poorn poured into that industry
453
00:30:21.640 --> 00:30:26.200
every day? There's television shows we
could tune out of banks about that,
454
00:30:26.559 --> 00:30:32.000
and there's lots of money to be
made in that. Here's the thing you're
455
00:30:32.440 --> 00:30:34.960
you probably need to have about forty
minutes worth of content. A lot of
456
00:30:36.000 --> 00:30:38.279
content you have already. You can
edit a little bit, shortened it up
457
00:30:38.359 --> 00:30:42.160
and make it fit the clock and
be ready to go. But one thing
458
00:30:42.480 --> 00:30:48.680
is, why not? How many
stations out there in Virginia, North Carolina,
459
00:30:48.880 --> 00:30:52.359
South Carolina are looking for content like
this? You just want to be
460
00:30:52.559 --> 00:30:56.640
in front of them when they decide. Um. This shows now gone.
461
00:30:56.720 --> 00:30:59.799
I got to fill it with something. What about that fishing show? Member
462
00:30:59.880 --> 00:31:03.000
Billy Thorpe and that fishing show he
had? Let's let's try that for a
463
00:31:03.039 --> 00:31:04.839
while and give it to three months
run see what happens. All right,
464
00:31:06.079 --> 00:31:08.279
yeah, that's pretty cool, man. That's awesome. So So, who
465
00:31:08.519 --> 00:31:11.799
in? If you know whoever's listen, if you guys got questions, for
466
00:31:11.960 --> 00:31:15.200
free to hit in the comments.
Just put a little que Cole and ask
467
00:31:15.279 --> 00:31:18.160
your question in and we'll put on
the screen. Will ask John Those questions,
468
00:31:18.160 --> 00:31:21.519
because this in he's a wealth of
knowledge, like eighteen years in the
469
00:31:21.559 --> 00:31:25.319
business, already telling you how to
reach out, even starting today, reach
470
00:31:25.359 --> 00:31:27.920
out to these guys and gals and
put, you know, picture show to
471
00:31:27.960 --> 00:31:32.680
be on these networks. So,
John, is there any other like prep
472
00:31:32.759 --> 00:31:34.400
stuff I need to do before I
reach out to these people? Do I
473
00:31:34.519 --> 00:31:40.799
need to put a show together in
a radio format and have les? You
474
00:31:40.920 --> 00:31:44.799
need to have a demo and I
recommend to demos. You send in your
475
00:31:44.880 --> 00:31:48.359
email newsletter to them, or email
you whatever it doing it one email time.
476
00:31:48.400 --> 00:31:52.880
That's fine. You can use soundcloud. That's what I use. And
477
00:31:52.039 --> 00:31:56.480
your demo is going to be about
two minutes and what you do is you
478
00:31:56.559 --> 00:32:00.839
have about fifteen second segments and you
try to show them a variety of things.
479
00:32:00.920 --> 00:32:02.680
So, for example, a show
like yours, you'd have the intro
480
00:32:02.839 --> 00:32:07.279
and the first demo you'd say,
Hey, this is billy Thorpe, this
481
00:32:07.359 --> 00:32:08.519
is the main in my name my
show, here's my phone number, and
482
00:32:08.599 --> 00:32:12.640
you go bump right into it.
You put a little sound effects in between
483
00:32:12.680 --> 00:32:15.680
each segment. So you have fifteen
segments. Seconds the Intro, then you
484
00:32:15.799 --> 00:32:19.079
have a little bit. Hey,
we got a contest coming up. Learn
485
00:32:19.160 --> 00:32:21.960
how you buy back. Then in
the next segment, which is an interview,
486
00:32:22.279 --> 00:32:24.119
and you do that for about two
minutes. Get Two of those together.
487
00:32:24.279 --> 00:32:27.640
Second one. You won't have the
INTRO. You just have hey,
488
00:32:27.720 --> 00:32:30.440
this billy Thorpe's the man of our
show. This is how you get in
489
00:32:30.519 --> 00:32:32.799
touch with me and go right into
it. You want them to have something
490
00:32:32.839 --> 00:32:37.960
to listen to. Secondly, you
can take your podcast and you can put
491
00:32:38.039 --> 00:32:40.319
the link in there and say you
can listen to past episode. Is A
492
00:32:40.359 --> 00:32:45.240
podcast, to get a feel for
the format. However, I'll give you
493
00:32:45.279 --> 00:32:46.799
a word of warning. Not For
you, this is for everybody else.
494
00:32:47.119 --> 00:32:52.039
If you have content in there that
is going to scare the Jesus out of
495
00:32:52.200 --> 00:32:57.960
program directors and threaten her FCC license, Yank It. Don't put it on
496
00:32:58.039 --> 00:33:00.839
there where they can hear, because
they'll say no, not taking the chance
497
00:33:01.000 --> 00:33:06.920
on this guy, this girl,
whatever might be. Here's the real truth.
498
00:33:07.960 --> 00:33:10.039
You and I are big and sponsorship. You and I are big into
499
00:33:10.200 --> 00:33:15.880
creating revenue from what we do.
A big part of my revenue is radio.
500
00:33:15.240 --> 00:33:22.519
I show advertisers and sponsors radio,
podcast, social media and other things
501
00:33:22.400 --> 00:33:25.079
that they can be in front of. It's not just a podcast. What
502
00:33:25.160 --> 00:33:30.359
it's just about the podcast. It
becomes all about CPM, and you and
503
00:33:30.400 --> 00:33:35.960
I both agree CPM means costing podcasters
money. That's not the real definition.
504
00:33:36.440 --> 00:33:39.160
But the other thing you want to
do is go through your social media before
505
00:33:39.160 --> 00:33:44.279
we start contacting people at anything you
have in your social media that's questionable.
506
00:33:44.960 --> 00:33:47.759
Get rid of it. Get rid
of it. Just take this weekend and
507
00:33:49.000 --> 00:33:52.799
start scrubbing your social media, start
scrubbing your old episodes of your podcast.
508
00:33:52.880 --> 00:33:59.000
For you reach out to anyone,
because the slightest thing, the what they
509
00:33:59.000 --> 00:34:00.200
don't want to have happened is that
they could take a chance on you.
510
00:34:00.640 --> 00:34:05.880
They don't want their phone ringing a
Monday morning people saying, Hey, this
511
00:34:06.039 --> 00:34:08.199
guy's we want to boycott your station, your sponsors because we don't like his
512
00:34:08.320 --> 00:34:12.480
content or something he or she said. So get rid of it. So,
513
00:34:12.800 --> 00:34:14.559
so John, I mean I love
that you said that. I love
514
00:34:14.639 --> 00:34:16.400
you brought it up. Make sure
you're presenting, make sure you know you're
515
00:34:16.400 --> 00:34:20.000
being professional. You want to be
on a professional radio station, show up
516
00:34:20.039 --> 00:34:22.960
like a professional. So is there
like a list of rules where I can
517
00:34:23.039 --> 00:34:27.079
go find that on your website or
somewhere, some other website where I can
518
00:34:27.320 --> 00:34:30.159
kind of get a little checklist of
like, who's the type of things I
519
00:34:30.280 --> 00:34:37.159
need to eliminate before I present do
a thing like FCC rules for radio.
520
00:34:37.320 --> 00:34:40.360
You'll find them in there. If
you get all access, you'll find them.
521
00:34:40.440 --> 00:34:45.920
Most of what we talked about common
sense. This goes back to well,
522
00:34:46.000 --> 00:34:47.840
that's why I asked question. I
don't know. I don't know how
523
00:34:47.880 --> 00:34:52.960
many people have the time to look. There are certain things that Joe Rogan
524
00:34:52.039 --> 00:34:54.480
going to get away with. It
I can't get away with. There's certain
525
00:34:54.559 --> 00:34:58.719
things that Colin Kampernick can get away
with it I can't get away with.
526
00:34:59.320 --> 00:35:02.360
I'm not a big named person,
I'm not a big brand. No one's
527
00:35:02.440 --> 00:35:07.000
offering millions of dollars to be outspoken. So if you want to be outspoken,
528
00:35:07.360 --> 00:35:10.480
by all means go ahead. It's
your show. If you are not
529
00:35:10.639 --> 00:35:15.880
Joe Rogan or those people, be
prepared not to get to have people spend
530
00:35:15.920 --> 00:35:20.239
money with you. If you're asking
companies like Coca Cola, Adidas, Nike
531
00:35:20.480 --> 00:35:23.199
or whatever might be, to spend
tens of thousands of dollars a month with
532
00:35:23.400 --> 00:35:29.480
you, make sure you are professional
and you have something that they want to
533
00:35:29.559 --> 00:35:32.360
be part of. Again, it's
goes back to the radio thing. You
534
00:35:32.480 --> 00:35:36.360
give an any example of why they
don't want to do business with you,
535
00:35:36.719 --> 00:35:38.159
they will take it and they're run
with it, they won't do business with
536
00:35:38.199 --> 00:35:42.000
you. Yeah, because if I
got a diamond, does knocking on their
537
00:35:42.000 --> 00:35:43.960
doors. So they want to.
They want to pick the right ones,
538
00:35:44.039 --> 00:35:46.639
the best one. So well,
John Man, I love this content.
539
00:35:46.800 --> 00:35:50.719
I think you've nailed it, knocked
it out of the park. You've given
540
00:35:50.760 --> 00:35:53.159
me a ton of homework to do. Is there anything I didn't set you
541
00:35:53.280 --> 00:35:58.559
up that you want to share about
or mention or say about getting your podcast
542
00:35:58.639 --> 00:36:02.800
indicated to radio? Look, if
you interested in doing it or pst before.
543
00:36:02.880 --> 00:36:07.559
I'm not special. I've had great
teachers. Ex you run with it.
544
00:36:07.800 --> 00:36:13.760
Try People like billy have a great
show and great content. There's a
545
00:36:13.800 --> 00:36:16.800
little prayer I say quite often,
and I'm going to paraphrase it. Please
546
00:36:16.800 --> 00:36:21.559
don't let someone steal my dreams,
crush my hope waste my time. Most
547
00:36:21.599 --> 00:36:24.199
importantly, God don't let that person
be me. When you hear people,
548
00:36:24.679 --> 00:36:29.440
especially in social audio world, telling
you I you can't do that, or
549
00:36:29.480 --> 00:36:32.559
I want to Cuss, I want
to do it, remember this. If
550
00:36:32.599 --> 00:36:36.760
you have a Messition, you want
to accomplish something, don't listen to those
551
00:36:36.800 --> 00:36:39.920
people. Most of those people,
while well intended, are trying to sell
552
00:36:39.960 --> 00:36:45.000
you something. So what do you
hear really talk? Billy tells you the
553
00:36:45.039 --> 00:36:46.840
truth. When you hear me talk, I'll tell you truth, as all
554
00:36:46.880 --> 00:36:50.639
people tell you truth. It's your
show. You know what you want.
555
00:36:50.639 --> 00:36:52.920
If you want to get big,
the world's your oyster and you got plenty
556
00:36:52.920 --> 00:36:57.079
of opportunity that on microphone that we're
talking into, that you're talking into.
557
00:36:57.480 --> 00:37:00.800
It's not just a tool, it's
an opportunity to get your message out the
558
00:37:00.920 --> 00:37:04.559
world. Awesome, John, love
it man. So real quick before we
559
00:37:04.960 --> 00:37:07.119
wrap this thing up, lot people
know how they can get in touch with
560
00:37:07.199 --> 00:37:09.199
you. Where's the best place to
go, because I know you do a
561
00:37:09.239 --> 00:37:13.119
lot of different things. You're on
Clubhouse, do a lot of podcasting and
562
00:37:13.239 --> 00:37:15.679
radio rooms and helping people out minute. That's what's why I love about you,
563
00:37:15.880 --> 00:37:20.360
is your wealth and knowledge in you're
giving it away as fast as you
564
00:37:20.599 --> 00:37:22.880
can and helping, helping everybody else. So how can we find you?
565
00:37:23.039 --> 00:37:27.599
And if there's opportunity to do business
with you or program or something, feel
566
00:37:27.639 --> 00:37:30.199
free to share that as well.
Yeah, you can find even do a
567
00:37:30.280 --> 00:37:34.519
google search for a law enforcement today
radio show. Are Going to talk media
568
00:37:34.639 --> 00:37:38.119
Networkcom look at their programs. Look
for law enforcement today you'll find me there.
569
00:37:38.800 --> 00:37:43.880
The podcast anywhere podcast to serve just
typing law enforcement today podcast. You'll
570
00:37:43.920 --> 00:37:47.039
find it. I'm in clubhouse quite
a bit. I've got my own website,
571
00:37:47.119 --> 00:37:51.920
podcasting to RADIOCOM. That's the number
two. That's a free tools on
572
00:37:52.000 --> 00:37:54.119
there you can download. We've got
rooms that we do. I'm also a
573
00:37:54.199 --> 00:37:59.679
club pod leader and I try to
give from my experience in and stay away
574
00:37:59.800 --> 00:38:05.480
from speculation or stuff I've heard or
get into argues to people and stay away
575
00:38:05.480 --> 00:38:07.559
from my opinion. So feel free
to follow me in clubhouse and what I
576
00:38:07.639 --> 00:38:10.519
can help out, I'll be more
and happy to. Awesome, John.
577
00:38:10.559 --> 00:38:14.719
Appreciate that and you guys can find
all those things in the in the show
578
00:38:14.800 --> 00:38:17.719
notes and the description. John,
once again, really appreciate your man you're
579
00:38:17.760 --> 00:38:21.280
wealth and knowledge. I'd love to
have you back on the show some time
580
00:38:21.360 --> 00:38:23.920
to talk about sponsorship, something near
and dear to both of our high stool.
581
00:38:23.960 --> 00:38:28.800
It's you've made a little joke the
other day about my sponsor baby,
582
00:38:28.800 --> 00:38:32.239
because, look, I want people
to understand this and I'm close on this.
583
00:38:32.639 --> 00:38:36.760
Those are you with a podcast,
if you are not searching for a
584
00:38:36.920 --> 00:38:39.320
big facebook page to get your show
on, if you're not leveraging fig big
585
00:38:39.400 --> 00:38:44.519
facebook pages, you are wasting a
huge opportunity. That's how I gotten from
586
00:38:44.519 --> 00:38:47.559
a large audience. We've been sponsored
since the third month. For sponsors a
587
00:38:47.639 --> 00:38:52.079
year, second sponsors about two and
a half years. Then there's about nine
588
00:38:52.159 --> 00:38:54.880
months of no many response and it
is signed a big one for about six
589
00:38:55.000 --> 00:39:00.159
figures a year. So it takes
a lot of work, but it's like
590
00:39:00.320 --> 00:39:04.599
birthing. You have people who think
there's overnight success. Yeah, good luck.
591
00:39:04.679 --> 00:39:07.079
There's a few, but you're going
to work and you can work your
592
00:39:07.119 --> 00:39:09.400
tail feathers off. If you want
to make money with this, just be
593
00:39:09.519 --> 00:39:13.480
prepared to put in their work.
I love it, man, I love
594
00:39:13.519 --> 00:39:15.280
it, John. Thank you so
much again for for being on the show.
595
00:39:15.360 --> 00:39:17.400
Definitely have a me back because we're
going to we're going to hash out
596
00:39:17.440 --> 00:39:22.639
the sponsorship stuff, because I know
that's man is my favorite thing and is
597
00:39:22.719 --> 00:39:24.199
talking about how do you make money
with this? So we spend so much
598
00:39:24.239 --> 00:39:27.599
time on it. So appreciate you, John, and we'll catch you.
599
00:39:27.800 --> 00:39:32.159
Catch you later, man. Appreciate
you pleasure being here. Thank you all
600
00:39:32.239 --> 00:39:36.079
right, everyone. That is my
friend John Wiley. Be sure to can
601
00:39:36.079 --> 00:39:37.840
follow him. It's going to be
on the description, so you can get
602
00:39:37.880 --> 00:39:42.360
in touch with him and and we're
going to talk about those sponsors. I'm
603
00:39:42.440 --> 00:39:44.920
bringing back on the show. That's
a promise, because there's a lot of
604
00:39:45.000 --> 00:39:47.679
opportunity here and he's talked about now. How do you grow your audience?
605
00:39:47.719 --> 00:39:52.000
How you get out there in front
of millions of people and millions of ears
606
00:39:52.119 --> 00:39:54.840
to listen to your content, get
to know you as a creator, get
607
00:39:54.880 --> 00:39:59.880
to know your content and build that
community and build that audience so you can
608
00:40:00.000 --> 00:40:02.079
go to those sponsors and you don't
have to have a huge audience. What
609
00:40:02.159 --> 00:40:05.480
you definitely have to have an audience. And I don't know about you guys,
610
00:40:05.599 --> 00:40:08.840
but literally just now John gave us
the winning recipe of how to grow
611
00:40:09.000 --> 00:40:14.199
that and get in front of more
people every day, every day, or
612
00:40:14.280 --> 00:40:16.719
every week, every month, whatever
your frequency is. So do the homework.
613
00:40:16.960 --> 00:40:20.119
You know, maybe a few of
you, if you're really interested,
614
00:40:20.159 --> 00:40:22.079
maybe you reach out to me and
maybe we do together. Maybe we figure
615
00:40:22.119 --> 00:40:24.800
out a little system where we can, you know, work on this together,
616
00:40:24.840 --> 00:40:28.239
because I'd love to get my show
out there in front of more people
617
00:40:28.239 --> 00:40:30.800
as well, definitely my fish show, maybe creating daily down the road,
618
00:40:31.239 --> 00:40:35.400
that would be super amounts of fun. So if you enjoy this content,
619
00:40:35.559 --> 00:40:37.079
hit the subscribe button, hit the
like button, go to buy me a
620
00:40:37.079 --> 00:40:42.000
coffeecom Slash Billy Thorpe and buy me
a cup of maving coffee. By the
621
00:40:42.039 --> 00:40:44.400
way, that's where I'm going to
buy or go buy me a bag of
622
00:40:44.480 --> 00:40:46.320
coffee and I give you my address
and could ship it to me or those
623
00:40:46.320 --> 00:40:49.400
guys know it. Just tell him, Hey, I'm buying billy a bag
624
00:40:49.480 --> 00:40:52.480
of coffee. But anyway, really
appreciate you joining me. Come back tomorrow.
625
00:40:52.559 --> 00:40:55.519
I'm going to be here at two
PM Eastern time tomorrow to talk to
626
00:40:55.599 --> 00:41:01.000
my friend Kane about building a podcast
community. We're so focused on building our
627
00:41:01.000 --> 00:41:04.880
audience, we're so focused on getting
people to listen to our show, but
628
00:41:05.000 --> 00:41:07.519
how do we bring them a step
closer? How we bring them a little
629
00:41:07.559 --> 00:41:12.119
deeper and turn those audience members into
community members? And I just launched a
630
00:41:12.239 --> 00:41:15.440
community that actually launches tomorrow very timely, so I'll share a little bit of
631
00:41:15.519 --> 00:41:19.960
my experience about that as well.
But until then, go hit your record
632
00:41:20.039 --> 00:41:22.440
button, go hit your go live
button, whatever it is. Get your
633
00:41:22.480 --> 00:41:25.039
message out there. It matters,
it's important and most of all, just
634
00:41:25.159 --> 00:41:28.559
have a really good time. Thanks
for watching. We'll talk to you soon
