Business Talk: Digital Storytelling

WEBVTT 1 00:00:00.360 --> 00:00:06.000 Now here's something we all really like. You're listening to creating daily. There's 2 00:00:06.040 --> 00:00:09.039 something wrong with you. You know that, because you and I are like 3 00:00:09.080 --> 00:00:12.919 a mullet is the is the business. So he's the front part of the 4 00:00:12.919 --> 00:00:16.359 haircut and then I'm the party in the back. I think they're hilarious. 5 00:00:16.760 --> 00:00:23.199 Speaks to me. It's like he's saying what I'm thinking. All right, 6 00:00:23.199 --> 00:00:26.440 what's up? Everybody out said was distracting me in the background here and I 7 00:00:26.440 --> 00:00:30.359 couldn't find the button. But Anyway, who cares? What's up? It's 8 00:00:30.399 --> 00:00:35.520 Friday, it is April twenty nine. I'm super excited about today's episode. 9 00:00:35.560 --> 00:00:39.039 I am joined by my friend, said meadows. I'm going ahead bring him 10 00:00:39.079 --> 00:00:41.479 on. It's risky to bring him on early. But what's upset and how's 11 00:00:41.479 --> 00:00:43.920 it going? And Billy, I'm doing great. It's going to be an 12 00:00:43.960 --> 00:00:48.399 interesting show today because you forgot to start the intro on time. You're taking 13 00:00:48.399 --> 00:00:51.960 your glasses off and on, and I just got back from a long trip, 14 00:00:52.039 --> 00:00:54.840 so we'll see how we do today. Huh? Yeah, it's going 15 00:00:54.880 --> 00:00:58.039 to be terrible. I just go ahead and morning guys real quick. In 16 00:00:58.079 --> 00:01:00.679 the chat we got Brian Littleston. He's on his lunch break. Brian, 17 00:01:00.719 --> 00:01:02.280 this is, bry, no way to spend a lunch break, but I 18 00:01:02.359 --> 00:01:04.519 really appreciate you doing it. And then what's up, John, John, 19 00:01:04.640 --> 00:01:08.040 as a new supporter of the show, always here, hanging out, showing 20 00:01:08.120 --> 00:01:11.840 up. Let us know where you're watching from in the chat nearest to you, 21 00:01:11.120 --> 00:01:17.519 and also be sure to hit that subscribe button wherever you're watching this. 22 00:01:17.560 --> 00:01:19.439 If it's on Bull Horn, if it's on guild, we're now in guild, 23 00:01:19.760 --> 00:01:25.359 facebook or Youtuber. Wherever, hit that subscribe button. Support the show. 24 00:01:25.400 --> 00:01:27.599 We are here Monday through Friday, two PM Eastern time, and we're 25 00:01:27.599 --> 00:01:30.760 going to have fun. Today. Said we're we gonna have a good time. 26 00:01:30.760 --> 00:01:36.000 We got a good show lined up talking about digital storytelling. So I 27 00:01:36.000 --> 00:01:38.120 don't know. I mean I'm sure I know a lot about that because I 28 00:01:38.159 --> 00:01:42.079 probably do a lot of it. So it'll be interesting to define what it 29 00:01:42.159 --> 00:01:46.879 is that I do. It will be interesting to see if you're actually doing 30 00:01:46.920 --> 00:01:49.120 digital storytelling. That would be interesting as well. So maybe I just like 31 00:01:49.319 --> 00:01:53.599 really put my foot of my mouth right there. We'll see. But before 32 00:01:53.719 --> 00:01:57.519 we get into it, said, how was your trip? You went to 33 00:01:57.599 --> 00:02:00.079 Lake Tahoe. You haven't shut up about it since we've been on the precall. 34 00:02:00.319 --> 00:02:02.879 We've only been on the precall for like three minutes and you kept asking 35 00:02:02.920 --> 00:02:06.439 me questions about it, so I kept answering the questions about it. So 36 00:02:06.519 --> 00:02:08.759 yes, I was talking about it, talking about Tahoe and how you laid 37 00:02:08.759 --> 00:02:12.800 them by the lake all day. So how was it? How? Yeah, 38 00:02:12.840 --> 00:02:15.199 with so I've never been to Lake Tahoe before. This is my first 39 00:02:15.240 --> 00:02:20.000 trip and you know here the Term Lake and you think, okay, we's 40 00:02:20.000 --> 00:02:23.800 going to a lake. Well, well, you don't realize is that when 41 00:02:23.840 --> 00:02:29.159 you get there, the scenery is unbelievable and I mean it's just one of 42 00:02:29.199 --> 00:02:30.599 the most beautiful things I've ever seen. So if you've never been to like 43 00:02:30.719 --> 00:02:35.599 Tahoe, you got to go. And I mean there were snow on the 44 00:02:35.599 --> 00:02:38.240 mountains, full at the top, and then it was cold during the day. 45 00:02:38.240 --> 00:02:40.960 I mean it was in the I think the highest one day I got 46 00:02:42.000 --> 00:02:45.240 up to seventy, but at night it was in the s and s but 47 00:02:45.400 --> 00:02:51.159 was absolutely beautiful. And the resort that we stayed at face the West and 48 00:02:51.240 --> 00:02:53.840 so the first night we were there I was walking outside I saw the sun 49 00:02:53.840 --> 00:02:55.680 setting like, oh my gosh, wait a minute, it's going to pop 50 00:02:55.759 --> 00:03:01.000 right over that mountain. I actually went live on instagram. Oh that's so 51 00:03:01.080 --> 00:03:04.680 cool. I was like, oh my gosh, yeah, it's a really 52 00:03:04.680 --> 00:03:07.280 pretty place. Had I known where I was going and what was going to 53 00:03:07.280 --> 00:03:09.560 be there, I would have stayed a couple of extra days. But, 54 00:03:09.599 --> 00:03:15.719 as you can see, I'm a little bit horse because I facilitated an event 55 00:03:15.159 --> 00:03:20.639 for four days. Yeah, so, look, I saw the microphones that 56 00:03:20.800 --> 00:03:23.080 you that you took a picture of and you put on instagram. I thought 57 00:03:23.080 --> 00:03:25.840 you had a rap battle. I thought you were I thought you're a rapper, 58 00:03:27.039 --> 00:03:30.199 unknowingly to me, and that you're rap battling. You know, I 59 00:03:30.240 --> 00:03:34.800 do have some hidden talents. I just don't sure everything with you, billy. 60 00:03:35.039 --> 00:03:38.280 You do not write. Do you wrap? No, I don't want 61 00:03:38.360 --> 00:03:42.280 man gonna be like you're not getting off this stream until yeah, it's great. 62 00:03:42.400 --> 00:03:46.400 No, but I have been talking literally nonstop for four days, so 63 00:03:46.479 --> 00:03:49.520 I'm a little horse. Well, I'm glad we can finish. Finish off 64 00:03:49.560 --> 00:03:53.520 your voice here on creating daily. I'm excited to see you squirm vocally. 65 00:03:55.639 --> 00:04:00.199 All right, let's jump into a couple little segments and then we'll get into 66 00:04:00.240 --> 00:04:02.840 the main content of the thing. Will keep it rolling. So first up, 67 00:04:04.000 --> 00:04:11.639 that's news to me. Creating daily all right now was the wrong it's 68 00:04:11.719 --> 00:04:14.639 gonna be an interesting show. Billy. That was the wrong music. But 69 00:04:14.680 --> 00:04:16.560 Anyway, I we don't have any news for you. I'm sorry, but 70 00:04:16.600 --> 00:04:21.279 we do have some a tool that said recently discovered. I've been using for 71 00:04:21.279 --> 00:04:25.279 a while. So Sid want you tell the people what they're looking at or 72 00:04:25.279 --> 00:04:30.920 what you found yesterday. So I somebody was tell we're just having a conversation 73 00:04:30.959 --> 00:04:32.959 about things of able on the Internet. How do you connect with people, 74 00:04:33.000 --> 00:04:36.839 finding people's email addresses, reaching decisionmakers? And this guy said, Oh, 75 00:04:36.879 --> 00:04:40.600 have you tried hunter Ioh and I witt know what's that? And he goes, 76 00:04:40.600 --> 00:04:43.519 so you just can find anybody's email address, and I want you can 77 00:04:43.560 --> 00:04:46.079 do what? He goes. Yeah, it even has an algorithm in it 78 00:04:46.160 --> 00:04:53.360 that it'll figure out the cadence of how it how companies do their emails, 79 00:04:53.360 --> 00:04:56.959 whether it's first initial, last name or whatever. But what what I found 80 00:04:57.000 --> 00:05:00.120 really, really interesting about it? He goes it's what this site does is 81 00:05:00.160 --> 00:05:09.040 Scans pdf documents and it's grabbing, wow, the contact information from a PDF 82 00:05:09.120 --> 00:05:12.279 document. That's really cool. So I haven't really checked it out. I 83 00:05:12.319 --> 00:05:14.120 just sent it to you, like do you know about this? And you've 84 00:05:14.160 --> 00:05:15.759 said you've been using that for a while. Yeah, I've been used for 85 00:05:15.800 --> 00:05:18.240 a while. I did not know its skin, the PDF documents. I 86 00:05:18.240 --> 00:05:23.839 thought it just skinned like websites. However, said it and PDF documents. 87 00:05:23.959 --> 00:05:26.079 Now. Is He telling me the truth? I don't know. Well, 88 00:05:26.120 --> 00:05:28.680 if he's not, we'll have to punch him in the face next time you 89 00:05:28.680 --> 00:05:31.519 see him. But I don't think I mean and yes, in a good 90 00:05:31.839 --> 00:05:36.000 yes sign does. But I have used it. I found it a long 91 00:05:36.079 --> 00:05:39.120 time ago because I was trying to figure that out. I was like, 92 00:05:39.120 --> 00:05:41.199 man, how do I get in touch with people? You know, mainly 93 00:05:41.240 --> 00:05:45.399 through like sponsorship deal sales, all that kind of stuff, and so one 94 00:05:45.480 --> 00:05:48.879 thing that I've been how I've used it in the past is if I was 95 00:05:48.920 --> 00:05:53.040 trying to get in touch with a company, I would go to like linkedin 96 00:05:53.800 --> 00:05:57.879 figure out what department like marketing or whatever. So look at the company marketing, 97 00:05:57.879 --> 00:06:00.920 Blah Blah Blah, figure out who worked in that department who I thought 98 00:06:00.920 --> 00:06:03.439 I need to talk to. If I couldn't find contact info or couldn't get 99 00:06:03.480 --> 00:06:08.759 them to reach out on Linkedin. Oh, then go back to their website, 100 00:06:08.879 --> 00:06:12.160 use hunter and it would be like, Oh, you know m dot 101 00:06:12.240 --> 00:06:15.720 stellar at you know whatever Companycom, and I'm like, Oh, I'm stellar's 102 00:06:15.759 --> 00:06:18.399 the marketing person here. I'm stellar is this is their email here. So 103 00:06:18.720 --> 00:06:23.879 that's probably a nice yeah, I think what he was telling me about it. 104 00:06:23.920 --> 00:06:26.839 To me that's the I think, the best tool to use if you're 105 00:06:26.879 --> 00:06:30.040 trying to find a sponsor for your content or for your show or whatever you're 106 00:06:30.079 --> 00:06:32.920 doing, and you know the company that you want to sponsor, you've got 107 00:06:33.000 --> 00:06:35.800 your target list, but you don't know who. Then you can do some 108 00:06:35.879 --> 00:06:39.720 research and to use that tool to figure out how to get to them. 109 00:06:39.759 --> 00:06:42.879 So I think it's a I'm going to be really interested this weekend to go 110 00:06:43.199 --> 00:06:46.040 try it out and see what it does. Yeah, absolutely, Man. 111 00:06:46.079 --> 00:06:47.920 Well, I'm excited. And then before we get to the main part of 112 00:06:47.920 --> 00:06:53.399 concept, we got one more segment here creator highlights. No cooking necessary and 113 00:06:53.519 --> 00:06:59.000 no assembly required. It's got to be fun, all right. Today's creator 114 00:06:59.079 --> 00:07:01.199 highlight is brought to you by Al. This is a new APP that makes 115 00:07:01.199 --> 00:07:05.680 it easy to connect with experts and get your answer. Your answers questioned your 116 00:07:05.720 --> 00:07:11.600 maybe that too, but get your questions answered really just by jumping on your 117 00:07:11.600 --> 00:07:14.079 phone, jumping on an APP, figuring out who you think can answer that 118 00:07:14.160 --> 00:07:17.360 question and you pay for their time per minute. But then on the flip 119 00:07:17.399 --> 00:07:23.160 side, if you are an expert and you are sharing information that is valuable, 120 00:07:23.199 --> 00:07:26.920 then you can charge for that expert tease. And right now AL's in 121 00:07:27.040 --> 00:07:30.240 like a Beta, a limited Beta, so you can use the ferral code 122 00:07:30.279 --> 00:07:34.399 bt six, one hundred and four, five hundred and three when you download 123 00:07:34.439 --> 00:07:39.040 the APP and that's going to get priority access and you're gonna get a ten 124 00:07:39.079 --> 00:07:42.959 dollar sign on bonus. So pretty cool. Man Said, have you been 125 00:07:43.000 --> 00:07:45.480 on there? I know you're I know you're an expert on there, but 126 00:07:45.560 --> 00:07:48.360 have you used it lately? I have not. I signed up in the 127 00:07:49.319 --> 00:07:54.319 very beginning, like months and months ago, and then I just got super 128 00:07:54.360 --> 00:07:57.399 busy and I haven't actually completed my profile yet or any of that kind of 129 00:07:57.399 --> 00:08:01.199 stuff. But I promised that Jason, the founder of Owl, that I 130 00:08:01.199 --> 00:08:05.800 would do it by the end of the month. Well, that's tomorrow. 131 00:08:07.120 --> 00:08:11.199 I gotta get it. I got to go get it done tomorrow. The 132 00:08:11.279 --> 00:08:13.279 JACON of your watching I promise I'm going to do it tomorrow. Okay, 133 00:08:13.959 --> 00:08:16.680 awesome. Well, and then I want to give a creator shout out here 134 00:08:16.680 --> 00:08:20.720 and goes to our friend Mike Ham of the garden state podcast. He also 135 00:08:20.839 --> 00:08:26.199 has, I believe he has another podcast called the morning spotlight that he does 136 00:08:26.240 --> 00:08:30.920 as well. So Super Cool Creator that Garden State podcast. It's all about 137 00:08:30.959 --> 00:08:33.919 New Jersey. Really cool, but I just want to highlight him as a 138 00:08:33.960 --> 00:08:37.799 creator. I'm not in New Jersey so I don't sorry. Sorry, Mike, 139 00:08:37.879 --> 00:08:41.519 I know your friend out listening, but I don't listen your podcast, 140 00:08:41.559 --> 00:08:43.000 but I love you as a creator and I see what you're doing. Someone 141 00:08:43.120 --> 00:08:46.159 did like you are. Do you know Mike? Are you familiar with I? 142 00:08:46.200 --> 00:08:52.200 Do you know? Mike used to host like a Wednesday morning club house 143 00:08:52.279 --> 00:08:54.320 room or Monday morning class room or something like that that I would attend a 144 00:08:54.320 --> 00:08:58.080 lot. Really Smart Guy. I think he's got to podcasts because this garden 145 00:08:58.120 --> 00:09:01.399 state one he just started. So let's go. It seems to be doing 146 00:09:01.440 --> 00:09:03.919 really well. If you're going to co host the shaw need you to listen. 147 00:09:05.000 --> 00:09:07.840 I just said that. I just said the name of both of them. 148 00:09:07.840 --> 00:09:11.320 Okay, I'm gonna go intee. The pay attention. Can I get 149 00:09:11.320 --> 00:09:13.360 the cohost in here that will listen to what I when I talk, when 150 00:09:13.399 --> 00:09:20.279 they please listen and not repeat the contents anybody. I said already that it 151 00:09:20.440 --> 00:09:24.440 is it's been a long week. Excuses. My sinuses are driving me crazy, 152 00:09:24.440 --> 00:09:28.759 I can barely talk and you're giving me some crab. Don't want going 153 00:09:28.799 --> 00:09:31.279 to go to the Green Ram. I'm gonna get a sid excuse counter and 154 00:09:31.279 --> 00:09:35.840 put it on the screen along with all the other counters that we've decided to 155 00:09:35.879 --> 00:09:39.039 put on this episode. All right, I got one more piece of thing 156 00:09:39.080 --> 00:09:41.240 and then I'm going to let you talk a whole lot more. So rest 157 00:09:41.279 --> 00:09:45.440 your voice for a second. I guess some highlights or some take this from 158 00:09:45.480 --> 00:09:52.120 this week. Yes, this is business. Yes, it's marketing. Yes, 159 00:09:52.120 --> 00:09:58.000 it's building an audience, it's also still a kind of broadcasting. And 160 00:09:58.279 --> 00:10:01.919 if you're not fun to listen to, if you're not engaging, if you 161 00:10:01.919 --> 00:10:07.679 don't make people think or laugh or learn something, there's just too much competition 162 00:10:07.799 --> 00:10:11.480 out there and the platforms aren't helping us at all right now. When I'm 163 00:10:11.480 --> 00:10:15.399 commenting on their post one, it's done. It's kind of a pay it 164 00:10:15.440 --> 00:10:20.399 forward. It's getting them higher ranking in the Algorithm because people are commenting and 165 00:10:20.480 --> 00:10:26.120 having conversations, but it's also free real estate on their feed. So if 166 00:10:26.240 --> 00:10:30.879 I show up and I leave a very valuable comment, asking a question, 167 00:10:30.919 --> 00:10:33.879 I'm making a valid point. They're going to say I who is? I 168 00:10:33.919 --> 00:10:37.519 am Katie Brinkley. If you do it Munday to Friday, on Monday through 169 00:10:37.559 --> 00:10:41.559 Sunday, whatever your show is all about, just stick with that. And 170 00:10:41.639 --> 00:10:46.240 if it is five minutes every day, five minutes, it is right, 171 00:10:46.279 --> 00:10:50.080 all right. So I think the sign says to stick with your schedule and 172 00:10:50.240 --> 00:10:52.879 that's it, and then people will start coming to you no matter what. 173 00:10:52.120 --> 00:10:56.080 If you have said this before, if you're like I cannot build a big 174 00:10:56.120 --> 00:11:01.799 audience with a niche, I want you to ask yourself this one question, 175 00:11:01.960 --> 00:11:05.000 or let me ask you to you and you can answer. Have you tried? 176 00:11:09.279 --> 00:11:13.440 All right, said that is to take this some takeaways from these past 177 00:11:13.480 --> 00:11:16.399 week's episodes. If you guys are watching and listen and you thought any of 178 00:11:16.440 --> 00:11:18.720 that was interesting, go watch the full episodes. A lot of great content 179 00:11:18.799 --> 00:11:22.720 this week. So I'm sad I missed this week because I was tied up 180 00:11:22.720 --> 00:11:26.360 all week during it. I would have really like to hear. Listen to 181 00:11:26.440 --> 00:11:30.639 Katie talk about the engagement and social media. I'll go back can watch them 182 00:11:30.720 --> 00:11:33.679 help you with your analytics. But, billy, we talked about this last 183 00:11:33.679 --> 00:11:41.000 Friday. Why am I not in the take this segment? Well, because 184 00:11:41.000 --> 00:11:45.279 we're not taking this until now. So I don't know it, but I 185 00:11:45.279 --> 00:11:48.000 should have been in the segment the right last ride a shower. You should 186 00:11:48.039 --> 00:11:52.279 go ahead and segment. Go ahead. Give me your take this from what 187 00:11:52.320 --> 00:11:56.080 you're going to say. So going tomber. I even remember what last Friday 188 00:11:56.159 --> 00:11:58.360 show is about. Get your get your best take away that you're going to 189 00:11:58.360 --> 00:12:01.480 tell me on this episode. Just give it to me now. What was 190 00:12:01.559 --> 00:12:05.240 last Friday about? What we something digital? I don't remember. I don't 191 00:12:05.320 --> 00:12:09.399 remember. I can't remember. Hot John's asking for a cup of coffee to 192 00:12:09.440 --> 00:12:11.639 be a cohost. John, let me just tell you, billy, is 193 00:12:11.759 --> 00:12:18.200 cheap getting Jack yes it. John says he requires a cup of coffee to 194 00:12:18.200 --> 00:12:20.279 be a cohost. SEAN SAVAGE SAYS I might be free to cohost, but 195 00:12:20.320 --> 00:12:24.360 I'm not cheap. Mean, wow, you guys roll. Thanks for being 196 00:12:24.360 --> 00:12:28.519 my friend and the waiting Milhoa, Shaun, are you indicating that I'm cheap? 197 00:12:28.559 --> 00:12:31.639 Because I'm the cohost. Is that what this is saying? Here's don't 198 00:12:31.679 --> 00:12:35.320 talk about paying co host and pricing and all that kind of stuff. You'RE 199 00:12:35.360 --> 00:12:39.039 gonna go over here, Ricardo, as well, on on guild. So 200 00:12:39.080 --> 00:12:43.200 we're on guild. So he says cutting loose. Allergies. Great, excuse 201 00:12:43.320 --> 00:12:46.360 was said. Okay, these are the show is so well produced. Great 202 00:12:46.399 --> 00:12:50.639 job. Thank you, Ricardo. I work really hard to keep sit in 203 00:12:50.679 --> 00:12:52.600 line. I make him look good, I make him sound good and he 204 00:12:52.679 --> 00:12:56.039 treats me like garbage Dick. You did you. I think you need to 205 00:12:56.120 --> 00:13:01.960 go back and reread that first comment. Which one on bullorn? Me, 206 00:13:03.039 --> 00:13:05.879 excuse me, which I don't know. It's one guilds. That was Gilding 207 00:13:05.039 --> 00:13:11.320 are guilt. Yeah, what does this say? Cutting it loose? I 208 00:13:11.320 --> 00:13:13.720 don't what does it say? Cutting it close? I can't read. It's 209 00:13:13.720 --> 00:13:18.879 too far away. Where are your glasses? The glasses back in the mix? 210 00:13:18.159 --> 00:13:22.639 Yes, right in, Ricardo. I appreciate the support man. My 211 00:13:22.679 --> 00:13:26.399 allergies are going crazy. I live in North Texas, where everything is yellow 212 00:13:26.440 --> 00:13:30.799 and it's eighty degrees, and I spent a week in like Tahoe, where 213 00:13:30.960 --> 00:13:33.759 nothing is blooming, the air is cold and crisp and berry dry and did. 214 00:13:33.840 --> 00:13:39.679 My sinuses have been acting up a lot. So you're from? You're 215 00:13:39.720 --> 00:13:43.799 from Texas, where everything's bigger, including the sinus infection. So it's Shawn. 216 00:13:45.960 --> 00:13:48.799 It is priceless. You know. I hope it can make it through 217 00:13:48.840 --> 00:13:54.639 this bloom in episode. Older, older things do get prizeicepter a certain age, 218 00:13:54.720 --> 00:13:58.360 you know. And I have the green being pleased, I move you 219 00:13:58.399 --> 00:14:01.879 to there's no green. been here. We're not in Club House, not 220 00:14:01.039 --> 00:14:05.519 that Green Bean talk off anyway. All right, said. So let's get 221 00:14:05.559 --> 00:14:07.480 man, I don't know how you can breathe it all. You've drinking water. 222 00:14:07.639 --> 00:14:11.320 You drinking energy drinks. You probably get a cost out, an energy 223 00:14:11.399 --> 00:14:13.720 jit whole, Tom Out, Tom out. That's not an energy drink. 224 00:14:13.759 --> 00:14:16.720 Oh it's not. What is it? No, that is a carbonated ice 225 00:14:16.879 --> 00:14:22.039 drink. Wait, is that like ice coffee? It's water, barkling water. 226 00:14:22.919 --> 00:14:26.120 If you not ever had an ice drink, I mean I've had a 227 00:14:26.200 --> 00:14:30.240 drink with ice in it and I've had a sparkling on brand is called ice 228 00:14:30.559 --> 00:14:33.519 iceee. This is probably I don't my camera won't focus on that, but 229 00:14:33.799 --> 00:14:39.720 this is a little Lacrosse, a la car freaking cameras background, I can't 230 00:14:39.759 --> 00:14:43.120 even never mind, it's good. We can read it, though. That's 231 00:14:43.120 --> 00:14:46.679 the important thing. So, yes, said, I'm gonna hear today show 232 00:14:46.759 --> 00:14:50.919 is brought to you by ice captated Bo yes, send me a check. 233 00:14:50.960 --> 00:14:54.440 It will. So said. I'm gonna give you a I'm gonna give you 234 00:14:54.440 --> 00:14:58.159 a little tip when live streaming. I give this tip all the time. 235 00:14:58.240 --> 00:15:01.080 So it's not just you. When want to show a product, just hold 236 00:15:01.159 --> 00:15:03.559 up in front of you, because that's where the cameras looking. Just hold 237 00:15:03.559 --> 00:15:05.679 it right there. It's good. People like thanking you. See this, 238 00:15:07.200 --> 00:15:13.159 ned I need after this. No many a Napkin. Really cut out fifteen 239 00:15:13.200 --> 00:15:16.240 minutes. You got me out of here. Give me your best stuff, 240 00:15:16.279 --> 00:15:18.879 give your best takeaways and we'll get all right. So we're going to talk 241 00:15:18.919 --> 00:15:20.720 about last week. We talked about digital something last week. Oh, we 242 00:15:20.759 --> 00:15:24.320 talked about digital sales strategies last night. That was two weeks ago. said, 243 00:15:24.399 --> 00:15:28.759 that was two weeks ago. That lesson. It was last week. 244 00:15:28.799 --> 00:15:31.480 I don't know. I don't think so. We because there's not. I 245 00:15:31.480 --> 00:15:35.679 would not do two digital titles back to back. I just wouldn't do it. 246 00:15:35.480 --> 00:15:39.000 It's not in my personality, which, yeah, I'M gonna go check 247 00:15:39.039 --> 00:15:43.360 out youtube and see what the top was room last all right, it was 248 00:15:43.440 --> 00:15:48.000 a digital sales strategies. ANYWAYS, today we're talking about, if I can 249 00:15:48.039 --> 00:15:52.840 talk, digital storytelling, and I love the Guy Billy, the first guy 250 00:15:52.840 --> 00:15:56.600 that was talking about if you're not saying something that is polarizing or challenging or 251 00:15:56.679 --> 00:16:00.639 fun, you know you're you're not going to track the audience right. And 252 00:16:02.279 --> 00:16:06.799 so this past week when I was out at Tahoe, I did that quite 253 00:16:06.799 --> 00:16:08.919 a bit. In fact, I want people to disagree with me. I 254 00:16:08.919 --> 00:16:14.399 wanted to do you must love the show, you must love our collaboration. 255 00:16:15.080 --> 00:16:18.480 Yes, I want you to disagree with me so that we can have a 256 00:16:18.480 --> 00:16:25.000 conversation. I want to hear your viewpoint right. And so I believe that 257 00:16:25.039 --> 00:16:29.240 we need to be using all different types of digital media to build our brand 258 00:16:29.279 --> 00:16:30.960 and to grow up as us. Regardless of what it is you sell, 259 00:16:32.000 --> 00:16:36.320 whether it's coaching services or you have a course or you sell a physical product, 260 00:16:36.320 --> 00:16:38.639 you have to have a digital strategy and you need to be doing digital 261 00:16:38.679 --> 00:16:45.279 storytelling. The problem that happens here is so many people just post about their 262 00:16:45.279 --> 00:16:48.159 product and they say how great their product is or it's all about me, 263 00:16:48.159 --> 00:16:51.960 me, me, meeting them, the client, them, the person, 264 00:16:52.080 --> 00:16:56.399 them, the company, and it's not about their client. And so when 265 00:16:56.440 --> 00:17:00.120 you're using digital media, will tell of the different types of them, especially 266 00:17:00.320 --> 00:17:03.879 to the social version of it. One of your biggest goals is to get 267 00:17:03.879 --> 00:17:07.000 people to stop the scroll. Correct, you want them to stop because people 268 00:17:07.039 --> 00:17:10.920 are typically on their phone and they're doing this and you want to stop the 269 00:17:10.920 --> 00:17:14.039 scroll. Yeah, well, you're not going to stop the scroll with a 270 00:17:14.079 --> 00:17:17.039 picture of your bottle of water that says, Hey, took out my new 271 00:17:17.039 --> 00:17:19.880 bottle of water for six hundred ninety nine people are going to stop. True, 272 00:17:21.519 --> 00:17:26.400 all right, tell them a story about this bottle of water and where 273 00:17:26.440 --> 00:17:32.119 it came from, the benefits to it. They're going to stop their light, 274 00:17:32.279 --> 00:17:34.480 more likely to stop and engage. Because you know why, Billie? 275 00:17:37.559 --> 00:17:41.519 Because people like stories. I don't know. Is that why people like stories? 276 00:17:41.599 --> 00:17:44.799 Yes, people like stories, but what you know, what else is 277 00:17:44.839 --> 00:17:48.920 about? Is Import about storytelling? I don't know. You're asking me on 278 00:17:48.960 --> 00:17:52.759 these tough questions. I'm at. I'm supposed to be asking you the questions. 279 00:17:52.759 --> 00:17:55.960 Hold on, the student, you're the student. So say, I'm 280 00:17:56.000 --> 00:18:03.119 not sure. Please tell me. So people remember stories. statist its pretty 281 00:18:03.960 --> 00:18:07.960 that people are like seventy five percent more likely to remember something when told in 282 00:18:08.000 --> 00:18:15.839 a story format. Right. So if I said to you clydesdale and Yellow 283 00:18:15.920 --> 00:18:22.519 Lab, WHAT COMES TO MIND? Budweiser. And what is that movie about? 284 00:18:22.559 --> 00:18:26.640 That stupid dog, it dies and I cried. Oh Yell, I 285 00:18:26.640 --> 00:18:30.279 got it, you go dealer. My Gosh, you got it right about 286 00:18:30.279 --> 00:18:33.960 Budweiser. It's immediately identifiable, right, and you think about that super bowl 287 00:18:34.000 --> 00:18:37.759 commercial from a couple of years ago that runs, some versions of it run, 288 00:18:38.160 --> 00:18:45.079 and that that's this a story being told that has literally no voice over. 289 00:18:45.200 --> 00:18:48.359 It's just action, right, it's the guy, the dog and the 290 00:18:48.400 --> 00:18:55.839 horses, and nowhere through that entire video until the very end, does it 291 00:18:55.880 --> 00:19:00.839 say Budweiser. Yeah, that's a good point, that's a good poe branding, 292 00:19:00.880 --> 00:19:04.079 but it's a story visually told with no voice right. Yeah, you 293 00:19:04.119 --> 00:19:07.680 remember it. I think everybody probably watching is going on know exactly the commercial 294 00:19:07.680 --> 00:19:11.119 that you're talking about. And so what that does? You remember that story? 295 00:19:11.119 --> 00:19:15.720 Remember that commercial, because we resonate with stories. Yeah, and so 296 00:19:15.839 --> 00:19:21.559 budwahers marketing goal with that is that when you're in the beer aisle and you 297 00:19:21.680 --> 00:19:29.799 see a budweiser or anheuser Bush product, you immediately think about their brand and 298 00:19:30.039 --> 00:19:33.799 you grab their product over the competitor product. Yeah, that's good. So 299 00:19:33.960 --> 00:19:41.000 okay. So Bud Wiser as a giant marketing budget product. Some sure artist 300 00:19:41.039 --> 00:19:45.480 smartest marketing minds in the world. So how do we pipe this down and 301 00:19:45.519 --> 00:19:48.920 say, if you're scrolling through, how does Billy Thorpe or how does you 302 00:19:48.920 --> 00:19:53.240 know Sean savage or John or or you know somebody in the chat here? 303 00:19:53.240 --> 00:20:00.480 How did they catch the attention of people with their and I'm going to keep 304 00:20:00.519 --> 00:20:03.599 it content creation because it's what we mainly focus on on the show. Is 305 00:20:03.640 --> 00:20:07.440 Like, how do I get people to stop? Am I like stop listen 306 00:20:07.440 --> 00:20:10.400 my show, watch my live stream, like, how do I get their 307 00:20:10.480 --> 00:20:15.920 attention? Because I think with social media the difficult part is getting someone to 308 00:20:15.960 --> 00:20:18.559 slow down and click. I can't tell the story if you can't watch the 309 00:20:18.640 --> 00:20:22.240 video or or listen to the podcast. So how do we do that? 310 00:20:22.279 --> 00:20:26.960 What's the strategy there? So before we answer that question, let's talk about 311 00:20:27.000 --> 00:20:30.519 the different types of digital storytelling. Let's do what the meat let be good. 312 00:20:30.720 --> 00:20:34.640 All right, let's do that. So obviously, first is video. 313 00:20:34.720 --> 00:20:38.680 We're doing it right now, right. There's long form video and their short 314 00:20:38.720 --> 00:20:41.920 form videos. So you could think of a short form video like an instagram 315 00:20:41.920 --> 00:20:47.880 real or ticktock or whatever those other platforms are. You do short form video. 316 00:20:47.920 --> 00:20:52.400 So videos super engaging. We know that. The second type is audio, 317 00:20:52.480 --> 00:20:56.559 so podcasting, clubhouse, social audio. The third type is written gives 318 00:20:56.599 --> 00:21:00.799 me billy. The fourth type is images in the fifth type is virtual reality, 319 00:21:02.000 --> 00:21:03.440 and so those are the basic types that I've come up with the my 320 00:21:03.519 --> 00:21:07.480 researching in actually this is a whole training program that I have billy. So 321 00:21:08.240 --> 00:21:12.839 this is there was a pitch somewhere. You're telling all the storytelling stuff to 322 00:21:12.920 --> 00:21:17.440 pitch my audience. Thanks a lot said. I appreciate that. I appreciate 323 00:21:17.480 --> 00:21:19.200 no, I'm just message. Okay, so, but but what I think 324 00:21:19.240 --> 00:21:23.799 you're saying here, and what I've always said throughout my whole, you know, 325 00:21:25.440 --> 00:21:27.480 life, I guess, is like people can only consume things a few 326 00:21:27.480 --> 00:21:32.079 different ways. Either I'm going to watch it, I'm going to watch it 327 00:21:32.079 --> 00:21:33.319 and listen to it, I'm going to read about it, like this is 328 00:21:33.440 --> 00:21:37.200 really the only three mediums, and then you can split those up and how 329 00:21:37.240 --> 00:21:40.279 many of the ways you want, but that's our real three main focuses. 330 00:21:40.400 --> 00:21:42.000 Is that right? My Missing Gust, I would agree with you. Okay, 331 00:21:42.519 --> 00:21:48.440 we listen, we listen, we watch and we read. Right, 332 00:21:48.480 --> 00:21:51.720 so those are the basic types and you know, you don't have to make 333 00:21:51.759 --> 00:21:55.000 this complicated. But what I really want people to do is rethink what your 334 00:21:55.039 --> 00:21:57.720 content looks like. However you're telling a story, or however, however you're 335 00:21:57.720 --> 00:22:00.880 trying to reach your client, or whatever kind of content you're creating, be 336 00:22:02.000 --> 00:22:04.359 sure you're telling them a story. And I don't mean tell them a story 337 00:22:04.440 --> 00:22:08.039 like the Heroes Journey story that all the movies are based on and all that 338 00:22:08.079 --> 00:22:12.000 kind of stuff. It's important to do that right, but what's, yeah, 339 00:22:12.000 --> 00:22:15.200 I think, even more important is just tell a story that resonates with 340 00:22:15.240 --> 00:22:22.559 them. So can we do billy? Can we do an impromptu boy shares 341 00:22:22.680 --> 00:22:26.039 going to come? Can you do an am PROMPTU chair? Yeah, what 342 00:22:26.119 --> 00:22:29.839 do you mean here? You asked me for example. I want to give 343 00:22:29.839 --> 00:22:32.839 you an example. Oh yeah, we can just go to Linkedin. Go 344 00:22:32.920 --> 00:22:37.759 to Linkedin and go to my profile on Linkedin. Okay, we should give 345 00:22:37.799 --> 00:22:40.640 me a little heads up on this. I don't know if I can share 346 00:22:40.680 --> 00:22:45.799 this screen super quick. Let me go said meadows, okay, and then 347 00:22:45.839 --> 00:22:52.960 scroll down to you see the one that there's an image with my daughter sitting 348 00:22:52.039 --> 00:22:56.759 on the bed with door race story. Okay, and then open it up 349 00:22:56.799 --> 00:23:03.200 and then put it on the screen. If you don't mind bosting around here, 350 00:23:03.319 --> 00:23:04.599 let me see. If you don't, I know, let me see 351 00:23:04.640 --> 00:23:07.759 whole once again. I'll create a new thing here, because I don't have 352 00:23:07.799 --> 00:23:12.359 one set up for this. You help a brother out, man. Hold 353 00:23:12.400 --> 00:23:15.079 on second, keep talking. Said, I'm going to turn it in on 354 00:23:15.160 --> 00:23:18.759 my phone. Buddy, banging on my door. Billy, this is a 355 00:23:18.759 --> 00:23:22.000 Friday. Somebody is literally banging on my front door. So, like, 356 00:23:22.079 --> 00:23:25.359 what the you need to take it. May was just taking you know, 357 00:23:25.519 --> 00:23:27.319 I don't play. Some bankers just bang. I don't know. They can 358 00:23:27.359 --> 00:23:32.680 just bay, like, what the heck? Hey, drew, what's happening? 359 00:23:32.720 --> 00:23:36.519 Buddy's good to see you, man. Congratulations. Drews in the chat. 360 00:23:36.559 --> 00:23:37.960 All Right, dude, let me let me find this. I wasn't 361 00:23:38.000 --> 00:23:41.960 expecting it. then. That's okay. I what I just wanted to Cardo's 362 00:23:41.000 --> 00:23:45.079 going to take his comment back about being well produced. He's going to delete 363 00:23:45.079 --> 00:23:48.079 it. Thanks a lot, said anyway, go ahead a long week man. 364 00:23:48.519 --> 00:23:57.079 So, but you can. It's freaking it's a roof or somebody selling 365 00:23:57.160 --> 00:24:02.960 something. That just dressed me crazy to building walking down my street. No 366 00:24:03.039 --> 00:24:03.839 worries, no way. So here's what I'm going to do. Sit I'm 367 00:24:03.880 --> 00:24:08.039 going to bring this up. I'm gonna bring up in my iphone here, 368 00:24:08.079 --> 00:24:11.920 I think, I hope. Yeah, you give me a second here, 369 00:24:11.920 --> 00:24:14.480 I'm going to fix it. Yeah, I should so this in the background, 370 00:24:14.480 --> 00:24:17.079 but I'm not doing it. So anyway, it's okay. So, 371 00:24:17.160 --> 00:24:22.240 basically what I did was I told a story about what happened to my daughter 372 00:24:22.359 --> 00:24:26.039 and I correlated it to what I learned from her in the instance that she 373 00:24:26.079 --> 00:24:30.559 got injured a couple of weeks ago playing soccer, and I told that story 374 00:24:30.599 --> 00:24:36.000 on Linkedin and you'll see it's not a very long post. It's cut into 375 00:24:36.079 --> 00:24:42.359 really digestible sentences with the check marks on it and with the image of her 376 00:24:42.480 --> 00:24:48.279 right and I kind of told what I learned from her by going through this 377 00:24:48.559 --> 00:24:52.240 instance. Right, not very long at all, and I put a picture 378 00:24:52.240 --> 00:24:56.559 of her. Okay, that is a story. That's a storts, a 379 00:24:56.640 --> 00:25:02.039 personal story, which actually personal stories do really, really well on Linkedin. 380 00:25:02.400 --> 00:25:07.279 However, it's also a story about learning and growth. Right, okay, 381 00:25:07.559 --> 00:25:11.119 it's about learning and growth and overcoming and it's a story also about being a 382 00:25:11.119 --> 00:25:15.359 parent of how, you know, what we can learn from our children. 383 00:25:15.440 --> 00:25:19.880 Right, it's about a parent experience, if experiencing an injury of your child, 384 00:25:19.960 --> 00:25:22.920 but also what we can learn as we watch them go through it in 385 00:25:22.960 --> 00:25:29.279 the instance. And so I was extremely motivated to post that just because of 386 00:25:29.279 --> 00:25:30.920 what happened. Right, and I took that picture of her when she was 387 00:25:30.920 --> 00:25:34.640 getting treatment from the trainer, right after the accident happened, or the injury 388 00:25:34.640 --> 00:25:37.200 happen. You can see your face is really red because she's been crying. 389 00:25:40.160 --> 00:25:47.759 That story, Builly, because almost ten thousand five hundred views on Linkedin. 390 00:25:47.960 --> 00:25:52.359 Yeah, so it's got a hundred and twenty nine likes and forty six comments. 391 00:25:52.359 --> 00:25:56.160 So I think one thing I want to one thing I'm going to point 392 00:25:56.200 --> 00:25:59.440 out real quick while we're talking about this, and this is, you know, 393 00:25:59.559 --> 00:26:02.319 kind of to the point of like we're only, you know, revisual 394 00:26:02.440 --> 00:26:07.720 or audio or we're going to read some stuff, and when I was attracted 395 00:26:07.880 --> 00:26:12.960 me to that story was not the five hundred words or whatever that you wrote 396 00:26:14.000 --> 00:26:17.160 with it, but it was the picture of your daughter with their leg up. 397 00:26:17.200 --> 00:26:18.880 And I can think when we're posting this stuff and we're trying to get 398 00:26:18.920 --> 00:26:22.240 people to stop, and this is like that. You know, I talked 399 00:26:22.240 --> 00:26:25.960 about that Youtuber, Mr Beast, number one youtuber on the planet or whatever, 400 00:26:26.200 --> 00:26:32.240 like his thumbnails are so crazy and attractive that it's like I got a 401 00:26:32.319 --> 00:26:34.039 click on that. So I think that is, you know, to this 402 00:26:34.079 --> 00:26:37.680 point as well. It's like this is a really, you know, something 403 00:26:37.720 --> 00:26:41.000 we got to work on a creators if we want to scroll to to pause 404 00:26:41.039 --> 00:26:44.480 and say, Whoa, what is that? We got to get these these 405 00:26:44.759 --> 00:26:47.920 icons working for us and these pictures working for us. So, yeah, 406 00:26:48.000 --> 00:26:51.519 they've got to draw their draw M in right. But there's another part of 407 00:26:51.559 --> 00:26:55.720 that post, billy, that is really effective, which is the first line. 408 00:26:56.440 --> 00:27:00.680 It happened in an instant, starting a story, right, it happened 409 00:27:00.680 --> 00:27:06.279 in an instant and but in the vanity metrics of it are really good. 410 00:27:06.319 --> 00:27:11.599 It's one of my most popular linkedin post ever. But here's the important aspect 411 00:27:11.599 --> 00:27:15.559 of this. I believe I have to go count again. I'm up to, 412 00:27:15.720 --> 00:27:22.039 I almost fifty emails. The people have sent me from reached out to 413 00:27:22.079 --> 00:27:27.400 me directly from that post, either directly into my email box or to the 414 00:27:27.440 --> 00:27:32.079 linkedin messenger email box. Well, ask me, first off, how is 415 00:27:32.119 --> 00:27:37.680 he doing, but, more importantly, telling me how much impact that post 416 00:27:37.720 --> 00:27:41.759 had on them and how much that post helped them. I didn't sell anything, 417 00:27:41.759 --> 00:27:45.240 billy. That post is not about selling. That post is about helping 418 00:27:45.240 --> 00:27:49.200 people and serving and adding value. But you know what, I brand got 419 00:27:49.240 --> 00:27:56.119 in front of Tenzero people with a very memorable story that maybe the next post 420 00:27:56.200 --> 00:28:02.039 brings them into my ecosystem. Maybe they hopped on, hop on my email 421 00:28:02.119 --> 00:28:04.920 list, maybe they inquire about a product or a service that I've got right, 422 00:28:04.920 --> 00:28:08.119 because this just like having a digital sales strategy that we talked about a 423 00:28:08.119 --> 00:28:14.240 couple weeks ago and telling digital stories. This is the long play. This 424 00:28:14.319 --> 00:28:17.599 is not instant gratification. If you want instant gratification for selling your product, 425 00:28:17.599 --> 00:28:19.799 go run a facebook add or a linkedin ad or Google ads or all that 426 00:28:19.839 --> 00:28:23.119 kind of stuff for you get that either. This is true. This is 427 00:28:23.119 --> 00:28:30.279 true, but this is about building authority, building relationship and, you know, 428 00:28:30.400 --> 00:28:34.799 connecting with your ideal client in a digital format. So that's just one 429 00:28:34.880 --> 00:28:38.759 example. I did it this week. Yeah, I did this week in 430 00:28:38.799 --> 00:28:42.519 my instagram stories well, and I want to say through real quick I think 431 00:28:42.599 --> 00:28:45.039 to that. And we're talking. This is business talk, by the way, 432 00:28:45.079 --> 00:28:48.759 this is always the business talk segment of the week of bring sit on, 433 00:28:48.839 --> 00:28:52.039 and so it's always you know, what are we doing this creators, 434 00:28:52.039 --> 00:28:55.559 to bring people into our world, and this is what you know, this 435 00:28:55.640 --> 00:28:59.119 is what we're talking about, and I think what draws people to it is 436 00:28:59.119 --> 00:29:03.880 there so much noise on these social platforms, Linkedin facebook, Youtube, like 437 00:29:03.160 --> 00:29:07.440 everywhere. There's so much crap and everyone selling something. And then when you 438 00:29:07.440 --> 00:29:11.759 look at someone being a human being, vulnerable, saying hey, this is 439 00:29:11.759 --> 00:29:15.440 how this made me feel, that is what really drew me into that post 440 00:29:15.480 --> 00:29:18.599 that you're talking about. You know, the only thing that I would say 441 00:29:18.640 --> 00:29:21.079 that you should have done with that post, and I just have to be 442 00:29:21.119 --> 00:29:25.119 this person, it should should have sold a sponsorship spot to that leg brace 443 00:29:25.200 --> 00:29:27.680 company. You know I'm saying that would neither like brains. That was what 444 00:29:27.759 --> 00:29:32.039 this gool ahead. It's not even a real leg break, this temporary one, 445 00:29:32.160 --> 00:29:36.079 sex, but like thousand clost like. We could have got some money 446 00:29:36.079 --> 00:29:41.319 off that. Yeah, two dollars. But the other thing that I have 447 00:29:41.400 --> 00:29:45.880 to what it Brent says. Doesn't it feel weird to do the personal angle 448 00:29:45.920 --> 00:29:49.880 as a business strategy? Absolutely not. Right, absolutely not, because there's 449 00:29:49.920 --> 00:29:55.599 a business. Our lives are intertwined, right, our business life and our 450 00:29:55.640 --> 00:30:00.480 personal life. They're intertwined. Okay, and for so long people have talked 451 00:30:00.519 --> 00:30:03.920 about, well, I'm going to create a work life balance. HMM, 452 00:30:03.200 --> 00:30:08.279 there is no such thing as we're like balance. Balance means that both things 453 00:30:08.319 --> 00:30:12.720 you're that hunting, get in here, but this. What is balance mean? 454 00:30:12.839 --> 00:30:18.480 Balance means both things are equal, their balanced on a scale. Your 455 00:30:18.519 --> 00:30:22.519 life, your personal life and your work will never be in balance. M 456 00:30:22.519 --> 00:30:27.720 One of them base. In most cases, work takes more precedent than personal 457 00:30:27.759 --> 00:30:32.759 life. Right. What we learned in the last twenty four to thirty six 458 00:30:32.799 --> 00:30:37.799 months, billy? We learned how to effectively integrate our life and our work. 459 00:30:37.920 --> 00:30:41.920 Working from home taught us how to do that. Being able to be 460 00:30:41.960 --> 00:30:44.759 connected on zoom and teams and all the other tools that we use, and 461 00:30:44.839 --> 00:30:48.440 we are all working from home and so many people are still working from home. 462 00:30:48.559 --> 00:30:51.039 We learn to integrate. We learned to say, okay, I can 463 00:30:51.119 --> 00:30:53.160 stop at one o'clock, I can take my kid to soccer practice, or 464 00:30:53.160 --> 00:30:56.359 I can go to a game and then I can come back and work two 465 00:30:56.359 --> 00:31:00.839 more hours later at night. We effectively learn to integrate work and life. 466 00:31:00.880 --> 00:31:06.319 And people reht. People want to know, Brent and anybody else listening. 467 00:31:06.440 --> 00:31:11.079 They especially if you're creating content. They want to know that you're going through 468 00:31:11.079 --> 00:31:14.960 that too, and they also need to know how you can help them. 469 00:31:15.319 --> 00:31:18.359 Right. Yeah, like since, that's good, man. I mean, 470 00:31:18.400 --> 00:31:21.759 and I think that is kind of thing that I'm always you know, of 471 00:31:21.759 --> 00:31:23.799 course I have kids. To what I have a kid, I'm a young 472 00:31:23.880 --> 00:31:27.640 kid, and so I'm you know, I want to incorporate him into the 473 00:31:27.680 --> 00:31:32.680 business story, but then I'm you know, I think for young kids, 474 00:31:32.720 --> 00:31:33.960 sometimes I'm like, man, I don't want people seeing my kid. I 475 00:31:34.000 --> 00:31:38.440 don't want people really knowing my personal life and personal journey, you know. 476 00:31:38.440 --> 00:31:41.119 And people ask me all the time like, Dude, how came you in 477 00:31:41.160 --> 00:31:44.720 Puerto Rico and you're not posting pictures and of your family and all this stuff, 478 00:31:44.759 --> 00:31:47.279 like sure, we're taking pictures, man, we're having a good time, 479 00:31:47.279 --> 00:31:48.920 but I just don't want to put all that stuff out on the Internet. 480 00:31:49.000 --> 00:31:53.039 So I do think there needs to be a balance of that of like 481 00:31:53.200 --> 00:31:56.880 what is business, but what is makes me, what makes me a human 482 00:31:57.039 --> 00:32:01.400 and I and I know people who've who've come into my ecosystem, so to 483 00:32:01.440 --> 00:32:05.440 speak, and they've, you know, maybe bought a workshop and they come 484 00:32:05.480 --> 00:32:08.759 to the workshop and they do the workshop and I'm like, what attracted you 485 00:32:08.839 --> 00:32:12.240 to do business with me? And they're like, dude, you're just a 486 00:32:12.240 --> 00:32:15.319 person like your you put your pants on the same way. And I think 487 00:32:15.359 --> 00:32:19.359 so many times when we put you know, when we present digitally, for 488 00:32:19.519 --> 00:32:22.799 whatever reason there's been this thing like we got to put our best foot forward 489 00:32:22.799 --> 00:32:25.240 and we got to put our highlight real out. But I love the vulnerability 490 00:32:25.279 --> 00:32:29.920 aspect because it does and I know Brent, I mean I know Brent from 491 00:32:29.960 --> 00:32:32.880 clubhouse and, you know, we've done this through voice, speaking of audio, 492 00:32:32.920 --> 00:32:37.799 we've done it through voice where I've heard, you know, that vulnerability 493 00:32:37.799 --> 00:32:39.519 and became friends with him and liked him. I had, you know, 494 00:32:39.759 --> 00:32:43.440 insane and vice versa, you know, and became friends that way. And 495 00:32:43.519 --> 00:32:47.240 so I think it is a good idea. I mean, I guess it's 496 00:32:47.240 --> 00:32:52.160 whatever you're comfortable with. Like I'm not really comfortable spreading pictures of my kid 497 00:32:52.200 --> 00:32:57.160 everywhere. However, that story, that you told and you put that picture 498 00:32:57.200 --> 00:33:00.160 of us, like okay, that really hit home. So you understood it. 499 00:33:00.759 --> 00:33:05.079 Every aspect of our personal life does not need to be shared. But 500 00:33:05.160 --> 00:33:07.960 if, what, if an experience that you just went through in your personal 501 00:33:08.000 --> 00:33:15.759 life can benefit your community and your people, then share it in a way. 502 00:33:15.799 --> 00:33:17.119 I didn't have to put the picture of my daughter. I could have 503 00:33:17.160 --> 00:33:23.759 just told this story without the picture, right and so. But if it's 504 00:33:24.039 --> 00:33:29.559 impacted you and you think it will impact that your community, your followers, 505 00:33:29.599 --> 00:33:31.480 then tell the story. However you want to tell the story. You can 506 00:33:31.559 --> 00:33:35.680 write about it in a blog. I could have. I could have done 507 00:33:35.720 --> 00:33:38.519 the same exact thing in a five hundred word blog and posted it on my 508 00:33:38.599 --> 00:33:43.960 website. I write a column for a magazine. I could have written it 509 00:33:44.000 --> 00:33:47.039 that. Could have written that exact story with the same message and put it 510 00:33:47.079 --> 00:33:52.519 in the magazine as well. So you know you don't there. If if 511 00:33:52.519 --> 00:33:55.119 it resonates with you and you think it's going to resonate with your clients, 512 00:33:55.160 --> 00:34:00.519 then tell them. Tell the story. Now, for me, stories like 513 00:34:00.599 --> 00:34:07.199 that are if it's just a feeling. It's like I feel drawn to tell 514 00:34:07.199 --> 00:34:12.079 that story, like it's like I've got to get it down on a piece 515 00:34:12.119 --> 00:34:15.440 of paper right then. So it's an emotional thing for me. I have 516 00:34:15.519 --> 00:34:20.199 several that have that have happened that way and they just like they blow up. 517 00:34:20.480 --> 00:34:22.320 Yeah, shocking, but it's so when I have that feeling like I 518 00:34:22.320 --> 00:34:25.039 got to get this down, I have to stop and write it. I 519 00:34:25.079 --> 00:34:29.400 may not post it till days later, but I have to stop and write 520 00:34:29.400 --> 00:34:31.800 it because because it's right there. So, you know, they don't all 521 00:34:31.800 --> 00:34:35.280 come that way. I wish they did. It would be great if everything 522 00:34:35.400 --> 00:34:38.320 was that inspired, but but it's not right. But, billy, I 523 00:34:38.360 --> 00:34:42.000 want to actually give you a go ahead. No, go ahead. No, 524 00:34:42.079 --> 00:34:44.559 I was going to say it's good, man. I like the thought 525 00:34:44.679 --> 00:34:47.079 process behind it. Of like and, like you said, you know, 526 00:34:47.079 --> 00:34:50.960 you get on Facebook, man, and I mean people put everything on there. 527 00:34:51.000 --> 00:34:52.000 It's insane. Yeah, it's like one of the reasons why I don't 528 00:34:52.000 --> 00:34:57.079 really go on facebook much anymore. It's like, you know, my kids, 529 00:34:57.119 --> 00:35:00.599 Hampster died and here's a picture of it, and grandma died and here's 530 00:35:00.599 --> 00:35:04.519 a picture of it, and I'm like, but when you're strategic as a 531 00:35:04.519 --> 00:35:07.559 business owner to wrap that into that story and package it up, I like 532 00:35:07.679 --> 00:35:10.599 that, man. That's a good strategy. So there's a couple of things 533 00:35:10.679 --> 00:35:15.800 to think about here. It just as a root to remember. People do 534 00:35:15.880 --> 00:35:21.480 business with people. You are a brand. You are brand, even though 535 00:35:21.519 --> 00:35:23.079 you have a business that has a name. I have a business that has 536 00:35:23.079 --> 00:35:25.960 a name. Most people don't even know my business name, right, because 537 00:35:27.000 --> 00:35:29.559 I don't talk about I don't even know that. Yeah, because I'm I'm 538 00:35:29.800 --> 00:35:32.239 I am my brand, Brent is his brand, drew is his brand, 539 00:35:32.400 --> 00:35:37.559 right, and people buy from people and they want to be connected to you. 540 00:35:37.920 --> 00:35:43.119 Especially now. They really want that connection with people in a bigger way. 541 00:35:43.440 --> 00:35:46.519 So take heighte. Say Take Advantage, but utilize that to your benefit 542 00:35:46.639 --> 00:35:51.559 to build your brand and grow your business. If their emotions, squeeze them 543 00:35:51.639 --> 00:35:55.519 up and put them in back is right. That's right. So, but 544 00:35:55.639 --> 00:35:59.320 they want you to think about a couple of other aspects to that was a 545 00:35:59.360 --> 00:36:01.519 personal version of it. But now we're on this brand thing for a minute. 546 00:36:01.760 --> 00:36:08.039 WHO has more followers? Billy Microsoft or Bill Gates? Would Imagine Bill 547 00:36:08.119 --> 00:36:15.360 Gates. Who has more followers, Tesla or Elon Musk? I would say 548 00:36:15.360 --> 00:36:20.400 Elon Musk. Yeah, now he has a lot more go because he's yeah, 549 00:36:20.440 --> 00:36:24.039 he's Jeff Besos or Amazon. Yeah, probably JFF beays it. Well, 550 00:36:24.079 --> 00:36:28.280 I know does. I guess he does. Maybe, yeah, you 551 00:36:27.920 --> 00:36:31.880 do. You go and look at the statistics. The personal brand has more 552 00:36:31.880 --> 00:36:38.400 followers, more engagements, than some of the world's best known businesses, Amazon, 553 00:36:38.559 --> 00:36:44.679 Microsoft, Tesla, British Airways or Virgin Atlantic. Yeah, there all 554 00:36:44.960 --> 00:36:51.480 their household brands, right. Yeah, and so that's why I think you 555 00:36:51.480 --> 00:36:54.800 need to focus on building your brand and people, resonate with people. If 556 00:36:54.840 --> 00:36:58.320 all you're doing is pitch your product, and I said this in the training 557 00:36:58.360 --> 00:37:00.119 this week because this was a full and I'll tell you what we did. 558 00:37:00.239 --> 00:37:05.960 There's a full day of what we did. A digital storytelling. Sell your 559 00:37:06.079 --> 00:37:14.199 product without selling your product. That is effective digital storytelling. So sell your 560 00:37:14.360 --> 00:37:19.800 okay, so your product without selling your product. So so what is the 561 00:37:20.760 --> 00:37:24.199 and I guess my question here is to say, like, how do you 562 00:37:24.280 --> 00:37:28.559 craft this story? Like I'm sure you guys probably talked about it this week, 563 00:37:28.679 --> 00:37:31.239 but you know, for the average person, maybe they're a great storyteller. 564 00:37:31.400 --> 00:37:35.480 Maybe. I mean I've met some people that are just phenomenal storytellers, 565 00:37:35.480 --> 00:37:38.360 like they can literally tell you about going to supermarket and buying a watermelon and 566 00:37:38.400 --> 00:37:42.400 you're on the edge of your seat to figure out like, like sure for 567 00:37:42.480 --> 00:37:45.519 the credit cards wipe. And then you have people like me home like Oh, 568 00:37:45.559 --> 00:37:47.760 I went to the store, but then on the way to store it's 569 00:37:47.760 --> 00:37:51.480 all the squirrel and I almost ran into the you know, and I'm like 570 00:37:51.599 --> 00:37:53.719 all over the place. Maybe I'm a good storyteller, maybe I'm not. 571 00:37:53.800 --> 00:37:57.480 I don't think of the best. So how do I do that? But 572 00:37:57.599 --> 00:38:00.519 do it in an authentic way where it's not sure I'm going to try to 573 00:38:00.519 --> 00:38:05.920 craft this thing because I want it to produce results, versus just being who 574 00:38:05.960 --> 00:38:09.159 you are. So one of the best ways, if you can do this 575 00:38:09.199 --> 00:38:13.599 in your business, which you can do it in your business, is before 576 00:38:13.639 --> 00:38:21.199 and afters. Show me the before image or tell me about the before and 577 00:38:21.239 --> 00:38:24.800 then tell me about the transformation and the success that happened after. You think 578 00:38:24.800 --> 00:38:30.079 about if you watch HGTV or any type of home improvement show, right, 579 00:38:30.360 --> 00:38:37.639 they spend twenty nine minutes showing you everything before and you're literally on the edge 580 00:38:37.679 --> 00:38:40.199 of your seat waiting to see the you're like her up. So the after, 581 00:38:40.239 --> 00:38:43.840 I want to see what was it look like? And they draw out 582 00:38:43.960 --> 00:38:46.199 they draw out the anticipation of it, so you stay all the way through. 583 00:38:46.239 --> 00:38:50.440 That's that's what I'm talking about. It before and and after. So 584 00:38:50.480 --> 00:38:53.760 in your case, billy, I would tell a story of a struggling podcaster 585 00:38:53.880 --> 00:38:59.320 who was struggling and almost was about to give up doing what they're passionate about 586 00:38:59.320 --> 00:39:02.559 because they could financially do it. They came to you, you help them 587 00:39:02.559 --> 00:39:07.360 in. Now they're a success, financially successful podcaster. Makes Sense? Yeah, 588 00:39:07.360 --> 00:39:10.000 no, it makes getting a middle in an a make sense, getting 589 00:39:10.000 --> 00:39:15.119 middle in the end. Now I'm going to add to this. If you 590 00:39:15.320 --> 00:39:20.840 don't know your customer and if you don't know their pain points and they're struggling, 591 00:39:21.000 --> 00:39:25.840 you're going to struggle to tell a digital story to your customer. Boy, 592 00:39:25.920 --> 00:39:30.639 that sure sounds good. Don't get many of those on this show. 593 00:39:30.679 --> 00:39:35.519 But I think this is the most killer thing that people got to figure out 594 00:39:35.679 --> 00:39:37.840 is who in the world are you talking to? I talked about this yesterday 595 00:39:37.920 --> 00:39:43.480 on the show. was like niche versus no niche, and I think when 596 00:39:43.519 --> 00:39:45.920 you can really die that person, and now I'm not. I know maybe 597 00:39:45.960 --> 00:39:49.199 some people and maybe you are this way, I said, where you're like 598 00:39:50.119 --> 00:39:54.280 it's Johnny and he sits at the third bar stool on Friday nights at the 599 00:39:54.360 --> 00:39:58.480 at the you know, old water and hole, and he drinks blood, 600 00:39:58.559 --> 00:40:00.440 light and drink, drink, the three of them, than goes home and, 601 00:40:00.840 --> 00:40:04.679 you know, like talks to his wife or whatever. Like. I 602 00:40:04.719 --> 00:40:07.199 don't really know my audience that well, but I know them well enough to 603 00:40:07.239 --> 00:40:10.840 know where to find where they're hanging out and get that information that they want, 604 00:40:12.000 --> 00:40:15.440 need and be able to deliver to him. So I think before anybody 605 00:40:15.440 --> 00:40:16.440 tries to tell anything like, you got to know who you're trying to tell 606 00:40:16.480 --> 00:40:20.920 the story to. You know your add once we got to have one sentence 607 00:40:20.960 --> 00:40:24.039 to that. You have to know their challenges as well. You have to 608 00:40:24.079 --> 00:40:30.119 understand their problems and then you have to understand how your product saw their problem. 609 00:40:30.599 --> 00:40:35.360 Yeah, when you know how your product solves their problem, right, 610 00:40:35.400 --> 00:40:37.239 then you'll be able to tell and you know who they are, you'll be 611 00:40:37.280 --> 00:40:43.360 able to tell a very effective story. However you want to write, and 612 00:40:43.440 --> 00:40:46.440 it can be a tote, just an image by itself, right. I 613 00:40:46.440 --> 00:40:52.159 mean that you'd mentioned the microphone pictures, right. Yeah, and I put 614 00:40:52.360 --> 00:40:55.320 up it, took a snapshot, put it on my instagram story with two 615 00:40:55.320 --> 00:41:00.320 microphones, me and the other person hosting the event with me. That said 616 00:41:00.320 --> 00:41:05.400 we're about to begin. I'd already said I was in Lake Tahoe. I'd 617 00:41:05.400 --> 00:41:07.480 already said that I was there hosting an event, and then I puts in 618 00:41:07.639 --> 00:41:12.199 now we're about to begin. And then I've posted a couple of other images, 619 00:41:12.360 --> 00:41:15.639 like a big group image. It's our final dinner and there's a hundred 620 00:41:15.639 --> 00:41:20.039 people sending behind me. Yeah, so you know, I hosted an event 621 00:41:20.079 --> 00:41:24.159 for a hundred people and they're all standing behind me. And it wasn't like 622 00:41:24.199 --> 00:41:28.719 I gave a key note. It was four days worth of SID leading this 623 00:41:28.880 --> 00:41:32.119 entire conversation, every training, every aspect of it had a cohost as well. 624 00:41:32.599 --> 00:41:37.039 But that story built my authority as a speaker, it built my authority 625 00:41:37.199 --> 00:41:44.440 as a host of an event right, it gave me credibility to those types 626 00:41:44.480 --> 00:41:47.519 of things. And I didn't even say a full sentence on that image. 627 00:41:47.559 --> 00:41:52.719 So now here's my question, because I love this hybrid thing that we're talking 628 00:41:52.719 --> 00:41:54.360 about, because we're about to go hybrid right now, because you were at 629 00:41:54.400 --> 00:41:58.719 this event. You're posting, you're not really saying what it is. How 630 00:41:58.719 --> 00:42:01.840 many people did you get, like me, who were intrigued now I didn't 631 00:42:01.840 --> 00:42:04.960 say, Oh, what a vintage speak. I knew you're speaking out of 632 00:42:05.039 --> 00:42:07.159 INEX. I know you told me you were going, but I was like, 633 00:42:07.199 --> 00:42:10.079 Oh, what's I still engage with that content by saying like, Oh, 634 00:42:10.119 --> 00:42:13.960 what are you doing? A rap battle, like the way I engage 635 00:42:13.960 --> 00:42:17.360 with content. But how many more people did that with those images? I 636 00:42:17.360 --> 00:42:22.119 would say that the if I were looking at engagement metrics, you know, 637 00:42:22.280 --> 00:42:27.119 likes, comments and that kind of stuff. So the vanity aspects of it 638 00:42:27.320 --> 00:42:32.159 very limited, yeah, but the brand awareness aspect of it off the chart. 639 00:42:32.280 --> 00:42:37.159 Yeah, because, remember, that's good. Most people don't engage. 640 00:42:37.320 --> 00:42:42.320 Yeah, true, most people just scroll. And I probably a lot of 641 00:42:42.320 --> 00:42:46.079 people in your friends list, I imagine, who probably hold events similar to 642 00:42:46.119 --> 00:42:50.880 that or host them, who are like, Oh, I didn't know said 643 00:42:50.960 --> 00:42:54.199 did that. Like now I'm going to call him next time I have an 644 00:42:54.199 --> 00:43:00.639 event for him become hosted or this is good. Or maybe I'm about to 645 00:43:00.639 --> 00:43:05.239 have a national sales meeting and I want to challenge myself people to think differently, 646 00:43:05.280 --> 00:43:08.960 because I'm sales guidman's always have been right. We're talking about digital storytelling 647 00:43:09.039 --> 00:43:14.639 that leads to sale. So and so hopefully somebody sees that and goes well, 648 00:43:14.639 --> 00:43:15.239 this would be great. Let me hire say, to come be a 649 00:43:15.320 --> 00:43:20.079 keynote speaker and talk about digital storytelling to my salespeople and teach them stuff, 650 00:43:20.159 --> 00:43:24.440 stuff new. So it's that authority, that brand awareness. It may not 651 00:43:24.480 --> 00:43:29.000 happen now, but he could happen in a year. You could happen in 652 00:43:29.039 --> 00:43:32.840 six months. It could have been tomorrow, but it that all contributed. 653 00:43:32.840 --> 00:43:37.599 And I have not posted much about this on linkedin yet, but all the 654 00:43:37.639 --> 00:43:38.840 other people that are there, that were there, not all of them, 655 00:43:38.840 --> 00:43:43.280 and a lot of people that were there have been posting on Linkedin. You 656 00:43:43.280 --> 00:43:47.559 know what I've been doing? Commenting, yes, yeah, commenting and tagging 657 00:43:47.559 --> 00:43:53.360 and communicating, thanking them for their participation. Right, I've been because commenting 658 00:43:53.559 --> 00:43:59.559 is content. Yeah, that's content. So I'm as many as I can 659 00:43:59.559 --> 00:44:01.800 see and do. But the way we wrap this thing up, and I 660 00:44:01.800 --> 00:44:05.719 know we're getting closer to run out of time, but so we set up 661 00:44:05.719 --> 00:44:10.800 this whole thing about digital storytelling. We gave all these examples and then they 662 00:44:10.800 --> 00:44:15.039 were set up in two teams. The participants were set up in two teams, 663 00:44:15.320 --> 00:44:17.679 and so I challenge them. This is a morning session, so I 664 00:44:17.760 --> 00:44:23.800 challenge them to figure out how to present a digital story in our afternoon session 665 00:44:24.480 --> 00:44:31.000 and he gave no parameters other than be creative, half fun, right, 666 00:44:31.039 --> 00:44:35.760 but come back and tell a digital story. So they came back to the 667 00:44:35.760 --> 00:44:38.679 afternoon session. They had one hour as their groups to work and plan it 668 00:44:38.719 --> 00:44:45.440 out and then we had thirty minutes for the groups to present. I'm just 669 00:44:45.480 --> 00:44:52.599 going to tell you I was shocked. I was floored at how creative this 670 00:44:52.920 --> 00:44:57.840 these people got and how competitive they got. One of the team's billy, 671 00:44:58.480 --> 00:45:04.360 created a video. They created a video that told a story about a journey 672 00:45:04.400 --> 00:45:08.039 of hiring people to come work at their organization. They edited it, they 673 00:45:08.079 --> 00:45:13.440 put music on it and we played it for them and they did that in 674 00:45:13.480 --> 00:45:17.199 an hour. We had another group that this is a great example. I'm 675 00:45:17.239 --> 00:45:22.000 not going to give the whole thing away, but there's a gentleman that I 676 00:45:22.039 --> 00:45:24.960 met this week that I had not met before that's the president of a company 677 00:45:25.239 --> 00:45:31.400 and he has one of the most powerful stories I have ever heard and he 678 00:45:31.599 --> 00:45:36.320 told his story to them. Well, they took that and they turned it 679 00:45:36.360 --> 00:45:45.639 into a posterboard linkedin post and they enacted a conversation on Linkedin with everybody commenting 680 00:45:45.679 --> 00:45:50.800 and tagging. It was fascinating what all these people did, and so it 681 00:45:50.760 --> 00:45:55.119 would just proved to me that it worked. So that was just part of 682 00:45:55.119 --> 00:45:59.000 this exercise, but I think I'm going to Extel incorporate that into the overall 683 00:45:59.039 --> 00:46:02.119 exercise. But the other aspect of it that I that I really appreciated about 684 00:46:02.159 --> 00:46:06.519 this particular group that I was with. Again, it was a hundred people. 685 00:46:07.119 --> 00:46:08.760 Yesterday, before he wrapped up, or as we were wrapping up yesterday, 686 00:46:08.800 --> 00:46:14.079 we went around the room and let anybody share what their biggest takeaway was. 687 00:46:14.719 --> 00:46:19.480 At least sixty percent of them said digital storytelling. They now understand how 688 00:46:19.519 --> 00:46:23.360 to communicate better and and how to actually try to reach more people, and 689 00:46:23.400 --> 00:46:27.840 that's what this is all about and you have to try. You have to 690 00:46:27.880 --> 00:46:30.519 try because you don't know if it's going to work unless you try. So 691 00:46:30.679 --> 00:46:36.599 my challenge anybody listening, before you start writing a post about exactly what it 692 00:46:36.719 --> 00:46:39.280 is that you sell or what it is that you do, look at that 693 00:46:39.519 --> 00:46:44.039 and say, how can I change this? How can I change the words 694 00:46:44.400 --> 00:46:46.800 to make this a story that will make people stop and engage with me? 695 00:46:47.199 --> 00:46:50.880 Yeah, that's a that's good, man. That's a good time. I'm 696 00:46:50.880 --> 00:46:52.599 going to take some of the stuff and try so you guys a little starts 697 00:46:52.679 --> 00:46:57.519 in maybe I can tell some some stories. Now. I do have a 698 00:46:57.599 --> 00:47:00.320 question, though, because I recycle some kind I mean we all do, 699 00:47:00.440 --> 00:47:06.840 right, we all have our expertise stuff. So how often are you telling 700 00:47:06.920 --> 00:47:10.480 the same story? Is it does it matter? Is it a rhythm? 701 00:47:10.639 --> 00:47:14.679 Do you try to get? It's a really good question, and that's a 702 00:47:14.679 --> 00:47:17.280 better question for someone like Katie Brinkley, but it's a really, really great 703 00:47:17.360 --> 00:47:22.400 question. But here's what I'm going to tell you is I don't think you 704 00:47:22.400 --> 00:47:25.360 can tell a version of a story enough, but you got to tell it 705 00:47:25.400 --> 00:47:29.920 differently. What you can't do is what we see all these crazy people do 706 00:47:29.920 --> 00:47:31.559 it. If anybody's watching does this, I'm sorry if I'm calling you out, 707 00:47:31.559 --> 00:47:36.760 but I'm calling you out. He's quit posting the same content on every 708 00:47:36.760 --> 00:47:42.440 platform on the same Dang Day, at the same dying time, because what 709 00:47:42.559 --> 00:47:45.920 happened? You can insert the explicit of if you want to, because what 710 00:47:45.960 --> 00:47:51.559 happens is is your audience goes tone death. Yeah, because they likely follow 711 00:47:51.599 --> 00:47:55.400 you more than one platform and if they see exactly the same content on Linkedin 712 00:47:55.519 --> 00:48:00.960 and on instagram and on facebook and on Youtube are interest or wherever the heck 713 00:48:00.960 --> 00:48:04.679 your twitter, wherever you're posting things, they start to tune you out. 714 00:48:04.719 --> 00:48:07.199 But hold on, I'm going to say. I'm going to disagree with you 715 00:48:07.239 --> 00:48:09.480 there, because let's have it. Let's go, let's go, because I 716 00:48:09.519 --> 00:48:14.960 don't think that everyone sees all your content on every platform all the time. 717 00:48:15.440 --> 00:48:19.840 So so it's not likely. That said meadows. Now I guess if you 718 00:48:20.079 --> 00:48:24.320 are a supee every if you're everyper fan, then yes, that is probably 719 00:48:24.400 --> 00:48:29.719 correct. But if you're not a super fan, then that's probably incorrect. 720 00:48:29.920 --> 00:48:37.400 So should I cater to my only engaged audience over trying to grow a new 721 00:48:37.440 --> 00:48:44.000 audience and wear myself out trying to create for every platform? Or should you 722 00:48:44.039 --> 00:48:45.559 just go? Oh, I mean, I mean, you've never called me 723 00:48:45.639 --> 00:48:50.719 like billy. I'm so offended that you put Larry the limit on facebook and 724 00:48:50.800 --> 00:48:53.199 on Instagram, like what are you doing? So I don't know if I 725 00:48:53.280 --> 00:48:57.960 totally agree. I like married, even though watch Larry the limit a lot. 726 00:48:58.039 --> 00:49:00.400 So I'm good with Larry to the left. Duds a sucker man, 727 00:49:00.480 --> 00:49:06.880 I hate it. So here's the thing. You have to create content that 728 00:49:07.000 --> 00:49:09.760 suits the platform. Well, that makes sense. You do. That makes 729 00:49:09.800 --> 00:49:17.239 sense. I could take that exact linkedin post that you showed and put it 730 00:49:17.320 --> 00:49:22.079 on twitter, but it wouldn't work on twitter. The copies too long, 731 00:49:22.159 --> 00:49:23.920 the image is too big. I have to adjust it, that's true. 732 00:49:23.960 --> 00:49:30.400 I need to shorten it in order to tell the story on twitter. Would 733 00:49:30.400 --> 00:49:34.239 you put on facebook? You can put on instagram. I I do, 734 00:49:34.360 --> 00:49:37.840 but I don't mind. I'm not trying to grow a facebook audience. I'm 735 00:49:37.880 --> 00:49:40.199 not. I mean I have to face the paging Ding. That's what we're 736 00:49:40.239 --> 00:49:43.440 trying to talk about. Like where do you want to be? Where do 737 00:49:43.440 --> 00:49:45.599 you want to grow? And then figure that out. But I do think 738 00:49:45.639 --> 00:49:47.840 it takes just like this live stream, like people are like don't multi stream, 739 00:49:47.920 --> 00:49:52.159 don't multistream, tell people where you're going. But there's a certain aspect 740 00:49:52.199 --> 00:49:54.920 of it. If, like, people don't even know what I'm doing, 741 00:49:54.960 --> 00:49:59.079 more or less where I'm going or where I'm at. So I may have 742 00:49:59.159 --> 00:50:02.079 to turn back on multi streaming, which I did today to see what that 743 00:50:02.119 --> 00:50:06.000 you know, I turned it off for a while just to bull horn and 744 00:50:06.000 --> 00:50:08.880 and youtube. Now I'm turning it back on because I'm always testing and all 745 00:50:08.920 --> 00:50:12.679 these platforms are always changing. I mean, if we think like this is 746 00:50:12.719 --> 00:50:15.440 set it and forget it, like we're, we're all gonna just be doomed. 747 00:50:15.440 --> 00:50:19.880 But I do love showing up tell them the stories, however you tell 748 00:50:19.920 --> 00:50:22.719 them, if you whatever your bandwidth is. Is What I want to tell 749 00:50:22.760 --> 00:50:27.039 content creators. Don't feel like just because you can't post a different post on 750 00:50:27.199 --> 00:50:30.280 eighteen different platforms, that you shouldn't post it all. And I think that's 751 00:50:30.280 --> 00:50:35.079 where I was really going with this, was to say don't let the overwhelm 752 00:50:35.280 --> 00:50:38.079 of what you should do or a best practice keep you from doing anything at 753 00:50:38.079 --> 00:50:40.519 all. So that was where so I have two things to say. You're 754 00:50:40.559 --> 00:50:45.480 like, when I post on Instagram, it automatically post to facebook. Yeah, 755 00:50:45.639 --> 00:50:50.280 because I don't care about the facebook audience but for the little taggles which 756 00:50:50.360 --> 00:50:52.760 is there. So I just do it and maybe somebody likes to facebook or 757 00:50:52.760 --> 00:50:57.639 maybe they come to instagram and they follow it, because I my my focus 758 00:50:57.719 --> 00:51:00.480 is growing linked in and instagram. That's my focus, right, got so, 759 00:51:00.559 --> 00:51:04.559 yeah, I have the toggle switch turned on. Yes, right, 760 00:51:04.599 --> 00:51:09.519 but you know, we can, we can overconsume content and we can over 761 00:51:09.760 --> 00:51:15.880 create content, right. So, yeah, you can't. I don't think 762 00:51:15.039 --> 00:51:19.400 so. I don't believe that. I don't believe you could overcreek cotton. 763 00:51:19.760 --> 00:51:21.840 But anyway, go ahead, I'm gonna tell you. I might tell you 764 00:51:21.880 --> 00:51:24.000 what I think. Here's a perfect example. I've about think away. You 765 00:51:24.039 --> 00:51:30.559 could grow your show. Okay, body kicking you off of it after that 766 00:51:29.800 --> 00:51:34.559 statement? That's where we're going. Yeah, absot on every day and then 767 00:51:34.599 --> 00:51:36.719 you'll grow yourself. No, not at all. Please, I don't have 768 00:51:36.800 --> 00:51:44.000 time. But take the best quote that Katie Brinkley says on Tuesday and post 769 00:51:44.079 --> 00:51:49.960 it on twitter on Thursday and tag her and then go in the comment and 770 00:51:50.039 --> 00:51:53.639 say watch my full conversation with Katie at this link, and then do the 771 00:51:53.679 --> 00:51:59.599 same thing on Linkedin, but do that on Wednesday. Yeah, but right, 772 00:51:59.639 --> 00:52:02.320 but but just take a highlight section of it. Right, I agree 773 00:52:02.360 --> 00:52:06.880 with that. And and just like that you saw text, just the text, 774 00:52:06.920 --> 00:52:10.119 like on or if somebody said something really, really good, create a 775 00:52:10.119 --> 00:52:16.800 poll on Linkedin and then in the comments direct them to the show. Right, 776 00:52:16.880 --> 00:52:21.320 you have so much content. Right, I do not have a time 777 00:52:21.400 --> 00:52:24.119 old every day I have a time. But here's here's the problem, and 778 00:52:24.239 --> 00:52:28.079 this is might just be a me problem, because I am going live every 779 00:52:28.119 --> 00:52:30.920 day because I'm trying to produce a really well produce to show up front. 780 00:52:30.000 --> 00:52:34.320 Now I am talking to somebody who's actually texting with them. I was just 781 00:52:34.360 --> 00:52:37.840 texting with them before we jumped on about getting some of this video content, 782 00:52:38.000 --> 00:52:40.679 chopping it up, putting a different places for me, all that kind of 783 00:52:40.679 --> 00:52:45.000 stuff. So I think once again, that is old bandwidth stuff. It's 784 00:52:45.039 --> 00:52:47.559 not like no, how or what should it's where do I want to play? 785 00:52:47.559 --> 00:52:50.480 What do I want to do the most of? How do I want 786 00:52:50.480 --> 00:52:53.639 to show up and so but I disagree with you that in this is my 787 00:52:53.719 --> 00:52:58.679 last disagreement with you today. Said is that you can create too much content. 788 00:52:58.760 --> 00:53:00.800 And the reason why I say this is you look at people like Gary 789 00:53:00.880 --> 00:53:06.239 Vander Chuck. This dudes producing probably a hundred plus pieces of content per day 790 00:53:06.679 --> 00:53:09.360 and I'm I'm not seeing any, you know, I'm seeing maybe one or 791 00:53:09.400 --> 00:53:14.559 two of those per day. But he's like rapid, rapid fire, documenting 792 00:53:14.559 --> 00:53:16.119 every and I and he's on a different level to it's kind of like me 793 00:53:16.159 --> 00:53:20.480 saying it's the whole team that he has a whole company that supports his content 794 00:53:20.599 --> 00:53:23.599 exactly, but he's pushing so much of it out and no one has seen 795 00:53:23.719 --> 00:53:27.840 all that. Like, even though I follow him, I'm not seeing I'm 796 00:53:27.880 --> 00:53:30.559 seeing like a very, very tiny portion of it, because these algorithms aren't 797 00:53:30.639 --> 00:53:32.559 nineteen, you know or not know, they weren't even Ron in one thousand 798 00:53:32.599 --> 00:53:37.679 nine hundred and ninety ey thing. But they're not like five years ago Algorithms. 799 00:53:37.760 --> 00:53:40.639 They are suppressing stuff. It's pay to play, youtubs pay to play. 800 00:53:40.639 --> 00:53:45.079 INSTAGRAM is going to be paid to play like all this crabs like you 801 00:53:45.079 --> 00:53:46.880 want to be seeing. Yeah, cool, open up your wallet and we'll 802 00:53:46.960 --> 00:53:51.239 let you'd be seen. However, for me, I'm like, my strategy 803 00:53:51.280 --> 00:53:52.079 is a little bit more organic, where I'm like, I'm just going to 804 00:53:52.159 --> 00:53:55.039 show up every freaking day the same time, same place, and if you 805 00:53:55.199 --> 00:53:59.599 like this content and you resonate with it, I'll see you tomorrow. So 806 00:53:59.679 --> 00:54:04.760 that's kind of see. I don't think you're eating too much content. There's 807 00:54:04.760 --> 00:54:07.440 no way. I don't much content I know. I don't think you are 808 00:54:07.480 --> 00:54:08.639 creating too much content. No, I don't think you are. If I 809 00:54:08.719 --> 00:54:14.119 do many Joki is, I don't follow him. I just started following you 810 00:54:14.239 --> 00:54:16.239 follow him, because then you be carrying your phone around a Selfi sticks early 811 00:54:16.320 --> 00:54:21.239 yourself all day. This week is the first I followed him this week, 812 00:54:21.360 --> 00:54:24.119 literally because I don't follow him but but you know, we'll see how it 813 00:54:24.159 --> 00:54:30.239 works. But you know, I think you have a very valid point and 814 00:54:30.280 --> 00:54:32.440 what I would say to anybody listening is do what feels right for you, 815 00:54:34.280 --> 00:54:37.559 do what works for you, but just make the best, the best of 816 00:54:37.599 --> 00:54:39.079 it. We've been says the twenty four hour room. I did this one 817 00:54:39.119 --> 00:54:45.119 out the window. That's it. People do it. We're doing multiple days 818 00:54:45.119 --> 00:54:46.199 worth the rooms. I love that. I think it's old. Maybe I 819 00:54:46.199 --> 00:54:50.840 told the story yesterday where I was in a clubhouse room where they went sixty 820 00:54:50.880 --> 00:54:53.519 hours trying to convince Mr Beast to come in there. Yeah, I remember 821 00:54:53.559 --> 00:54:57.960 that. You were doing all kinds of promotion stuff and everything for that dude. 822 00:54:57.960 --> 00:55:00.159 I went in it, man, I was sold. They told me 823 00:55:00.239 --> 00:55:01.960 the story. They got snoop dogg in there after the Super Bowl. I 824 00:55:02.039 --> 00:55:05.199 was pumped, man. I was like, we're going to do this. 825 00:55:05.320 --> 00:55:08.280 We didn't, but we try, but they told you a story. They 826 00:55:08.320 --> 00:55:10.679 told me they did. They told me a story. They gave me some 827 00:55:10.719 --> 00:55:14.760 hope. So it was good. But Man, I love this conversation. 828 00:55:14.760 --> 00:55:17.519 We can definitely dive into a little bit more and I was just kind of 829 00:55:17.519 --> 00:55:22.719 interested in what the you know, the whole storytelling digitally was about and how 830 00:55:22.760 --> 00:55:25.559 do you put it together? But it would be interesting to do a challenge 831 00:55:25.559 --> 00:55:30.639 with people listening to this show. And we don't. So we didn't talk 832 00:55:30.679 --> 00:55:34.880 about this pre but just kind of impromptu, like if you have taken some 833 00:55:34.920 --> 00:55:37.239 of this information, you're going to put it out there. Make sure you 834 00:55:37.280 --> 00:55:40.920 tags in night in those published stories and then maybe we could do a recap 835 00:55:40.920 --> 00:55:45.599 and if so, if people do it, we can do recap and show 836 00:55:45.599 --> 00:55:47.519 those stories on the show. That'd be really cool. That would be great. 837 00:55:47.639 --> 00:55:51.920 If you do it, tag us and then we can actually bring it 838 00:55:51.960 --> 00:55:53.920 on live next week, even until you tell you what we think about it. 839 00:55:54.079 --> 00:55:58.719 Right. And it's funny. This guy that I mentioned has this really 840 00:55:58.719 --> 00:56:01.320 powerful story. He's gonna be a guest on one of my podcasts coming up, 841 00:56:01.320 --> 00:56:08.159 so I'm not going to give it all away, but he totally lost 842 00:56:08.159 --> 00:56:14.679 my train of thought. Oh he he wrote a linkedin post today. He's 843 00:56:14.840 --> 00:56:16.800 not active. He's a president of a company. He's not active on Linkedin 844 00:56:16.840 --> 00:56:20.280 and he sent me a message last night and today. Would you take out 845 00:56:20.400 --> 00:56:23.679 my post and give me some feedback and I said absolutely will. I saw 846 00:56:23.719 --> 00:56:27.800 it, I thought it was really good. It's great first start, and 847 00:56:27.840 --> 00:56:30.400 so I for him. I took it and I cut it up a little 848 00:56:30.400 --> 00:56:35.800 bit more because hee what he put in one post put could have probably been 849 00:56:35.800 --> 00:56:40.119 five different post and so no, read really easily, but he could have 850 00:56:40.199 --> 00:56:45.280 broken it up into five different pizzas of content rather than one piece of content. 851 00:56:45.320 --> 00:56:46.239 So I'm going to show it to him. I've got a little word 852 00:56:46.280 --> 00:56:49.079 document I'm going to send to him and say hey, these are some on 853 00:56:49.119 --> 00:56:52.800 my idea. That's just my perspective. I am not a linkedin trainer, 854 00:56:52.840 --> 00:56:55.119 I am not an instagram trainer and am none of that. But can I 855 00:56:55.159 --> 00:56:58.599 tell you one more story, billy, sorry about this, and this is 856 00:56:58.639 --> 00:57:04.159 storytelling podcast. That episode. You go for it. Yeah, so Saturday, 857 00:57:04.960 --> 00:57:07.840 I don't think I've even told you this, Saturday was my son's high 858 00:57:07.880 --> 00:57:10.639 school prom and I have not told this story yet. Out On them and 859 00:57:10.679 --> 00:57:15.039 actually do a real about it. But we're because he goes to a small 860 00:57:15.039 --> 00:57:17.400 school, the parents get to kind of go and do everything. So we 861 00:57:17.440 --> 00:57:22.559 went to the PROM location. Everybody's taking pictures and you know, all the 862 00:57:22.599 --> 00:57:25.880 parents are there and so I'd had my feel of high school promix, who 863 00:57:27.000 --> 00:57:30.960 said okay, let's go. So we start walking out and this guy grabs 864 00:57:30.000 --> 00:57:32.079 me by the arm and he says, Hey, I want to meet you, 865 00:57:35.159 --> 00:57:37.079 and I said well, Hey, that's great. I'm Sid and he 866 00:57:37.119 --> 00:57:44.159 told me his name and he goes. I follow you on Instagram and I 867 00:57:44.519 --> 00:57:47.960 really enjoy your content. I'm an entrepreneur and your content is really helped me 868 00:57:49.639 --> 00:57:55.639 and I've seen how you're transformed your page. And he knows to be or 869 00:57:55.679 --> 00:57:59.039 he follows to bet, I guess. He goes. I see how you've 870 00:57:59.079 --> 00:58:02.199 transformed your page and you're doing a really good job and I just wanted to 871 00:58:02.239 --> 00:58:07.960 meet you until you thank you. Well, let's keep never commented, never 872 00:58:07.000 --> 00:58:13.280 liked, never sent me a message, but yet well stopped me at a 873 00:58:13.360 --> 00:58:19.960 public event to meet me and to say thank you. Let's that's what content 874 00:58:20.199 --> 00:58:23.320 is about. That's great. Now, when the time is right for that 875 00:58:23.400 --> 00:58:28.880 guy, he very well may become a customers, just not right right now. 876 00:58:29.079 --> 00:58:30.639 They come into one of my training programs, right He may want to 877 00:58:30.679 --> 00:58:34.960 hire me to become part of our group coaching program something like that. But 878 00:58:35.039 --> 00:58:37.199 now it's not the right time for him. Yeah, that's good, man, 879 00:58:37.239 --> 00:58:40.079 that's just good, and I want you to do another follow up story. 880 00:58:40.280 --> 00:58:47.320 Why the heck you're bombing your son's Prom that's what I'm in the essence 881 00:58:47.360 --> 00:58:52.760 of, not in respect of not being called out by all of the parents. 882 00:58:52.800 --> 00:58:54.679 I am going to remain silent and plead the fifth on this comment. 883 00:58:57.719 --> 00:59:01.519 said, he's not gonna it's always a good time and I look forward to 884 00:59:01.519 --> 00:59:05.719 Fridays because I know we're just going to have a lot of fun and you 885 00:59:05.800 --> 00:59:08.199 bring the you know you're you're the business in the front. I'm the party 886 00:59:08.239 --> 00:59:13.280 in the back man. So it's always good time. I know people got 887 00:59:13.320 --> 00:59:15.519 a lot of content out of this, or a lot of value out of 888 00:59:15.519 --> 00:59:17.239 this content, I should say. So really appreciate you said. Thanks for 889 00:59:17.320 --> 00:59:21.039 jumping in. Rest that voice, get some rest, hang on your fam 890 00:59:21.039 --> 00:59:23.400 and we'll see you next week. Well, appreciate your buddy very much. 891 00:59:23.440 --> 00:59:31.119 So I expect to see this episode in the Creator highlights next Friday. Well, 892 00:59:31.159 --> 00:59:35.159 no, you get in the Creator highlights after this episode. That goes 893 00:59:35.199 --> 00:59:39.000 out over the weekend. There's a there's an it's making stuff up. Now 894 00:59:39.039 --> 00:59:43.559 you're just making there's a highlight real that has sit in it. I put 895 00:59:43.559 --> 00:59:45.519 it together after the show and I put it out there. You don't ever 896 00:59:45.559 --> 00:59:49.760 see it, seemed. See my point. I don't create enough content, 897 00:59:49.800 --> 00:59:52.719 because you would have seen it because I also postally on instagram. I don't 898 00:59:52.800 --> 00:59:55.599 have to go look for your content because you always send it to me. 899 00:59:57.079 --> 00:59:59.639 Well, that's true. That's enough. That's a hack. You want more 900 00:59:59.679 --> 01:00:02.159 people watching list of your stuff, just send it. Send an email like 901 01:00:02.239 --> 01:00:06.400 it's pretty easy. I link all it. That's all give views. It's 902 01:00:06.400 --> 01:00:08.480 all give view. I'M gonna go take a nap. Happy Friday everyone. 903 01:00:08.599 --> 01:00:10.599 All right, Slat Fun Billy. I'll see you next week. I was 904 01:00:10.639 --> 01:00:15.039 awesome. See you later, sit all right, everyone. That is it 905 01:00:15.119 --> 01:00:17.480 for creating daily. Really appreciate it. Be sure to hit that subscribe button 906 01:00:17.480 --> 01:00:21.199 where it is near you. If you're watching on guild or bull horn or 907 01:00:21.400 --> 01:00:27.239 youtube or wherever you're watching, follow us say hello and then also, I'm 908 01:00:27.239 --> 01:00:30.199 looking for guests, always looking for guests. Go to creating daily dot live 909 01:00:30.320 --> 01:00:35.239 or go to onesheet dot pro Billy Thorpe, go to my live stream thing 910 01:00:35.239 --> 01:00:37.360 and hit apply to be a guest. If you're a creator, if you 911 01:00:37.400 --> 01:00:40.360 have some value, to bring more in a how to format, if you 912 01:00:40.400 --> 01:00:44.480 will. So go there apply actually just go to the one sheet, one 913 01:00:44.519 --> 01:00:47.280 sheet dot pro Billy Thorpe, go to a little live stream thing and I'll 914 01:00:47.320 --> 01:00:52.320 link it in the show description show notes, and then also hit that subscribe. 915 01:00:52.320 --> 01:00:55.480 Follow all those fun things and we'll see you Monday. I get my 916 01:00:55.480 --> 01:01:00.719 friend Chris vagio coming on. He's a live streamer, a podcaster, does 917 01:01:00.800 --> 01:01:04.719 super, super cool stuff in the business world as well some business coaching, 918 01:01:04.960 --> 01:01:07.000 kind of Jack of all trades, if you will, in the media space. 919 01:01:07.079 --> 01:01:09.800 So we're going to come on talk about all the fun things that he 920 01:01:09.880 --> 01:01:15.079 does and give some insights on what that looks like. All right, thank 921 01:01:15.079 --> 01:01:38.960 you so much for watching it and we'll see Monday to PM EASTERN