April 30, 2022

Business Talk: Digital Storytelling

Business Talk: Digital Storytelling

Story telling online can be one of the most powerful things to connect with your audience and convert them into customers. Sid Meadows is back again to share some tips on telling your story digitally.  

Come join Owwll: Please enter my referral code "BT614503" during sign-up to get us both a $10 referral bonus. 

Connect with Billy Thorpe 

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Transcript
WEBVTT 1 00:00:00.360 --> 00:00:06.000 Now here's something we all really like. You're listening to creating daily. There's 2 00:00:06.040 --> 00:00:09.039 something wrong with you. You know that, because you and I are like 3 00:00:09.080 --> 00:00:12.919 a mullet is the is the business. So he's the front part of the 4 00:00:12.919 --> 00:00:16.359 haircut and then I'm the party in the back. I think they're hilarious. 5 00:00:16.760 --> 00:00:23.199 Speaks to me. It's like he's saying what I'm thinking. All right, 6 00:00:23.199 --> 00:00:26.440 what's up? Everybody out said was distracting me in the background here and I 7 00:00:26.440 --> 00:00:30.359 couldn't find the button. But Anyway, who cares? What's up? It's 8 00:00:30.399 --> 00:00:35.520 Friday, it is April twenty nine. I'm super excited about today's episode. 9 00:00:35.560 --> 00:00:39.039 I am joined by my friend, said meadows. I'm going ahead bring him 10 00:00:39.079 --> 00:00:41.479 on. It's risky to bring him on early. But what's upset and how's 11 00:00:41.479 --> 00:00:43.920 it going? And Billy, I'm doing great. It's going to be an 12 00:00:43.960 --> 00:00:48.399 interesting show today because you forgot to start the intro on time. You're taking 13 00:00:48.399 --> 00:00:51.960 your glasses off and on, and I just got back from a long trip, 14 00:00:52.039 --> 00:00:54.840 so we'll see how we do today. Huh? Yeah, it's going 15 00:00:54.880 --> 00:00:58.039 to be terrible. I just go ahead and morning guys real quick. In 16 00:00:58.079 --> 00:01:00.679 the chat we got Brian Littleston. He's on his lunch break. Brian, 17 00:01:00.719 --> 00:01:02.280 this is, bry, no way to spend a lunch break, but I 18 00:01:02.359 --> 00:01:04.519 really appreciate you doing it. And then what's up, John, John, 19 00:01:04.640 --> 00:01:08.040 as a new supporter of the show, always here, hanging out, showing 20 00:01:08.120 --> 00:01:11.840 up. Let us know where you're watching from in the chat nearest to you, 21 00:01:11.120 --> 00:01:17.519 and also be sure to hit that subscribe button wherever you're watching this. 22 00:01:17.560 --> 00:01:19.439 If it's on Bull Horn, if it's on guild, we're now in guild, 23 00:01:19.760 --> 00:01:25.359 facebook or Youtuber. Wherever, hit that subscribe button. Support the show. 24 00:01:25.400 --> 00:01:27.599 We are here Monday through Friday, two PM Eastern time, and we're 25 00:01:27.599 --> 00:01:30.760 going to have fun. Today. Said we're we gonna have a good time. 26 00:01:30.760 --> 00:01:36.000 We got a good show lined up talking about digital storytelling. So I 27 00:01:36.000 --> 00:01:38.120 don't know. I mean I'm sure I know a lot about that because I 28 00:01:38.159 --> 00:01:42.079 probably do a lot of it. So it'll be interesting to define what it 29 00:01:42.159 --> 00:01:46.879 is that I do. It will be interesting to see if you're actually doing 30 00:01:46.920 --> 00:01:49.120 digital storytelling. That would be interesting as well. So maybe I just like 31 00:01:49.319 --> 00:01:53.599 really put my foot of my mouth right there. We'll see. But before 32 00:01:53.719 --> 00:01:57.519 we get into it, said, how was your trip? You went to 33 00:01:57.599 --> 00:02:00.079 Lake Tahoe. You haven't shut up about it since we've been on the precall. 34 00:02:00.319 --> 00:02:02.879 We've only been on the precall for like three minutes and you kept asking 35 00:02:02.920 --> 00:02:06.439 me questions about it, so I kept answering the questions about it. So 36 00:02:06.519 --> 00:02:08.759 yes, I was talking about it, talking about Tahoe and how you laid 37 00:02:08.759 --> 00:02:12.800 them by the lake all day. So how was it? How? Yeah, 38 00:02:12.840 --> 00:02:15.199 with so I've never been to Lake Tahoe before. This is my first 39 00:02:15.240 --> 00:02:20.000 trip and you know here the Term Lake and you think, okay, we's 40 00:02:20.000 --> 00:02:23.800 going to a lake. Well, well, you don't realize is that when 41 00:02:23.840 --> 00:02:29.159 you get there, the scenery is unbelievable and I mean it's just one of 42 00:02:29.199 --> 00:02:30.599 the most beautiful things I've ever seen. So if you've never been to like 43 00:02:30.719 --> 00:02:35.599 Tahoe, you got to go. And I mean there were snow on the 44 00:02:35.599 --> 00:02:38.240 mountains, full at the top, and then it was cold during the day. 45 00:02:38.240 --> 00:02:40.960 I mean it was in the I think the highest one day I got 46 00:02:42.000 --> 00:02:45.240 up to seventy, but at night it was in the s and s but 47 00:02:45.400 --> 00:02:51.159 was absolutely beautiful. And the resort that we stayed at face the West and 48 00:02:51.240 --> 00:02:53.840 so the first night we were there I was walking outside I saw the sun 49 00:02:53.840 --> 00:02:55.680 setting like, oh my gosh, wait a minute, it's going to pop 50 00:02:55.759 --> 00:03:01.000 right over that mountain. I actually went live on instagram. Oh that's so 51 00:03:01.080 --> 00:03:04.680 cool. I was like, oh my gosh, yeah, it's a really 52 00:03:04.680 --> 00:03:07.280 pretty place. Had I known where I was going and what was going to 53 00:03:07.280 --> 00:03:09.560 be there, I would have stayed a couple of extra days. But, 54 00:03:09.599 --> 00:03:15.719 as you can see, I'm a little bit horse because I facilitated an event 55 00:03:15.159 --> 00:03:20.639 for four days. Yeah, so, look, I saw the microphones that 56 00:03:20.800 --> 00:03:23.080 you that you took a picture of and you put on instagram. I thought 57 00:03:23.080 --> 00:03:25.840 you had a rap battle. I thought you were I thought you're a rapper, 58 00:03:27.039 --> 00:03:30.199 unknowingly to me, and that you're rap battling. You know, I 59 00:03:30.240 --> 00:03:34.800 do have some hidden talents. I just don't sure everything with you, billy. 60 00:03:35.039 --> 00:03:38.280 You do not write. Do you wrap? No, I don't want 61 00:03:38.360 --> 00:03:42.280 man gonna be like you're not getting off this stream until yeah, it's great. 62 00:03:42.400 --> 00:03:46.400 No, but I have been talking literally nonstop for four days, so 63 00:03:46.479 --> 00:03:49.520 I'm a little horse. Well, I'm glad we can finish. Finish off 64 00:03:49.560 --> 00:03:53.520 your voice here on creating daily. I'm excited to see you squirm vocally. 65 00:03:55.639 --> 00:04:00.199 All right, let's jump into a couple little segments and then we'll get into 66 00:04:00.240 --> 00:04:02.840 the main content of the thing. Will keep it rolling. So first up, 67 00:04:04.000 --> 00:04:11.639 that's news to me. Creating daily all right now was the wrong it's 68 00:04:11.719 --> 00:04:14.639 gonna be an interesting show. Billy. That was the wrong music. But 69 00:04:14.680 --> 00:04:16.560 Anyway, I we don't have any news for you. I'm sorry, but 70 00:04:16.600 --> 00:04:21.279 we do have some a tool that said recently discovered. I've been using for 71 00:04:21.279 --> 00:04:25.279 a while. So Sid want you tell the people what they're looking at or 72 00:04:25.279 --> 00:04:30.920 what you found yesterday. So I somebody was tell we're just having a conversation 73 00:04:30.959 --> 00:04:32.959 about things of able on the Internet. How do you connect with people, 74 00:04:33.000 --> 00:04:36.839 finding people's email addresses, reaching decisionmakers? And this guy said, Oh, 75 00:04:36.879 --> 00:04:40.600 have you tried hunter Ioh and I witt know what's that? And he goes, 76 00:04:40.600 --> 00:04:43.519 so you just can find anybody's email address, and I want you can 77 00:04:43.560 --> 00:04:46.079 do what? He goes. Yeah, it even has an algorithm in it 78 00:04:46.160 --> 00:04:53.360 that it'll figure out the cadence of how it how companies do their emails, 79 00:04:53.360 --> 00:04:56.959 whether it's first initial, last name or whatever. But what what I found 80 00:04:57.000 --> 00:05:00.120 really, really interesting about it? He goes it's what this site does is 81 00:05:00.160 --> 00:05:09.040 Scans pdf documents and it's grabbing, wow, the contact information from a PDF 82 00:05:09.120 --> 00:05:12.279 document. That's really cool. So I haven't really checked it out. I 83 00:05:12.319 --> 00:05:14.120 just sent it to you, like do you know about this? And you've 84 00:05:14.160 --> 00:05:15.759 said you've been using that for a while. Yeah, I've been used for 85 00:05:15.800 --> 00:05:18.240 a while. I did not know its skin, the PDF documents. I 86 00:05:18.240 --> 00:05:23.839 thought it just skinned like websites. However, said it and PDF documents. 87 00:05:23.959 --> 00:05:26.079 Now. Is He telling me the truth? I don't know. Well, 88 00:05:26.120 --> 00:05:28.680 if he's not, we'll have to punch him in the face next time you 89 00:05:28.680 --> 00:05:31.519 see him. But I don't think I mean and yes, in a good 90 00:05:31.839 --> 00:05:36.000 yes sign does. But I have used it. I found it a long 91 00:05:36.079 --> 00:05:39.120 time ago because I was trying to figure that out. I was like, 92 00:05:39.120 --> 00:05:41.199 man, how do I get in touch with people? You know, mainly 93 00:05:41.240 --> 00:05:45.399 through like sponsorship deal sales, all that kind of stuff, and so one 94 00:05:45.480 --> 00:05:48.879 thing that I've been how I've used it in the past is if I was 95 00:05:48.920 --> 00:05:53.040 trying to get in touch with a company, I would go to like linkedin 96 00:05:53.800 --> 00:05:57.879 figure out what department like marketing or whatever. So look at the company marketing, 97 00:05:57.879 --> 00:06:00.920 Blah Blah Blah, figure out who worked in that department who I thought 98 00:06:00.920 --> 00:06:03.439 I need to talk to. If I couldn't find contact info or couldn't get 99 00:06:03.480 --> 00:06:08.759 them to reach out on Linkedin. Oh, then go back to their website, 100 00:06:08.879 --> 00:06:12.160 use hunter and it would be like, Oh, you know m dot 101 00:06:12.240 --> 00:06:15.720 stellar at you know whatever Companycom, and I'm like, Oh, I'm stellar's 102 00:06:15.759 --> 00:06:18.399 the marketing person here. I'm stellar is this is their email here. So 103 00:06:18.720 --> 00:06:23.879 that's probably a nice yeah, I think what he was telling me about it. 104 00:06:23.920 --> 00:06:26.839 To me that's the I think, the best tool to use if you're 105 00:06:26.879 --> 00:06:30.040 trying to find a sponsor for your content or for your show or whatever you're 106 00:06:30.079 --> 00:06:32.920 doing, and you know the company that you want to sponsor, you've got 107 00:06:33.000 --> 00:06:35.800 your target list, but you don't know who. Then you can do some 108 00:06:35.879 --> 00:06:39.720 research and to use that tool to figure out how to get to them. 109 00:06:39.759 --> 00:06:42.879 So I think it's a I'm going to be really interested this weekend to go 110 00:06:43.199 --> 00:06:46.040 try it out and see what it does. Yeah, absolutely, Man. 111 00:06:46.079 --> 00:06:47.920 Well, I'm excited. And then before we get to the main part of 112 00:06:47.920 --> 00:06:53.399 concept, we got one more segment here creator highlights. No cooking necessary and 113 00:06:53.519 --> 00:06:59.000 no assembly required. It's got to be fun, all right. Today's creator 114 00:06:59.079 --> 00:07:01.199 highlight is brought to you by Al. This is a new APP that makes 115 00:07:01.199 --> 00:07:05.680 it easy to connect with experts and get your answer. Your answers questioned your 116 00:07:05.720 --> 00:07:11.600 maybe that too, but get your questions answered really just by jumping on your 117 00:07:11.600 --> 00:07:14.079 phone, jumping on an APP, figuring out who you think can answer that 118 00:07:14.160 --> 00:07:17.360 question and you pay for their time per minute. But then on the flip 119 00:07:17.399 --> 00:07:23.160 side, if you are an expert and you are sharing information that is valuable, 120 00:07:23.199 --> 00:07:26.920 then you can charge for that expert tease. And right now AL's in 121 00:07:27.040 --> 00:07:30.240 like a Beta, a limited Beta, so you can use the ferral code 122 00:07:30.279 --> 00:07:34.399 bt six, one hundred and four, five hundred and three when you download 123 00:07:34.439 --> 00:07:39.040 the APP and that's going to get priority access and you're gonna get a ten 124 00:07:39.079 --> 00:07:42.959 dollar sign on bonus. So pretty cool. Man Said, have you been 125 00:07:43.000 --> 00:07:45.480 on there? I know you're I know you're an expert on there, but 126 00:07:45.560 --> 00:07:48.360 have you used it lately? I have not. I signed up in the 127 00:07:49.319 --> 00:07:54.319 very beginning, like months and months ago, and then I just got super 128 00:07:54.360 --> 00:07:57.399 busy and I haven't actually completed my profile yet or any of that kind of 129 00:07:57.399 --> 00:08:01.199 stuff. But I promised that Jason, the founder of Owl, that I 130 00:08:01.199 --> 00:08:05.800 would do it by the end of the month. Well, that's tomorrow. 131 00:08:07.120 --> 00:08:11.199 I gotta get it. I got to go get it done tomorrow. The 132 00:08:11.279 --> 00:08:13.279 JACON of your watching I promise I'm going to do it tomorrow. Okay, 133 00:08:13.959 --> 00:08:16.680 awesome. Well, and then I want to give a creator shout out here 134 00:08:16.680 --> 00:08:20.720 and goes to our friend Mike Ham of the garden state podcast. He also 135 00:08:20.839 --> 00:08:26.199 has, I believe he has another podcast called the morning spotlight that he does 136 00:08:26.240 --> 00:08:30.920 as well. So Super Cool Creator that Garden State podcast. It's all about 137 00:08:30.959 --> 00:08:33.919 New Jersey. Really cool, but I just want to highlight him as a 138 00:08:33.960 --> 00:08:37.799 creator. I'm not in New Jersey so I don't sorry. Sorry, Mike, 139 00:08:37.879 --> 00:08:41.519 I know your friend out listening, but I don't listen your podcast, 140 00:08:41.559 --> 00:08:43.000 but I love you as a creator and I see what you're doing. Someone 141 00:08:43.120 --> 00:08:46.159 did like you are. Do you know Mike? Are you familiar with I? 142 00:08:46.200 --> 00:08:52.200 Do you know? Mike used to host like a Wednesday morning club house 143 00:08:52.279 --> 00:08:54.320 room or Monday morning class room or something like that that I would attend a 144 00:08:54.320 --> 00:08:58.080 lot. Really Smart Guy. I think he's got to podcasts because this garden 145 00:08:58.120 --> 00:09:01.399 state one he just started. So let's go. It seems to be doing 146 00:09:01.440 --> 00:09:03.919 really well. If you're going to co host the shaw need you to listen. 147 00:09:05.000 --> 00:09:07.840 I just said that. I just said the name of both of them. 148 00:09:07.840 --> 00:09:11.320 Okay, I'm gonna go intee. The pay attention. Can I get 149 00:09:11.320 --> 00:09:13.360 the cohost in here that will listen to what I when I talk, when 150 00:09:13.399 --> 00:09:20.279 they please listen and not repeat the contents anybody. I said already that it 151 00:09:20.440 --> 00:09:24.440 is it's been a long week. Excuses. My sinuses are driving me crazy, 152 00:09:24.440 --> 00:09:28.759 I can barely talk and you're giving me some crab. Don't want going 153 00:09:28.799 --> 00:09:31.279 to go to the Green Ram. I'm gonna get a sid excuse counter and 154 00:09:31.279 --> 00:09:35.840 put it on the screen along with all the other counters that we've decided to 155 00:09:35.879 --> 00:09:39.039 put on this episode. All right, I got one more piece of thing 156 00:09:39.080 --> 00:09:41.240 and then I'm going to let you talk a whole lot more. So rest 157 00:09:41.279 --> 00:09:45.440 your voice for a second. I guess some highlights or some take this from 158 00:09:45.480 --> 00:09:52.120 this week. Yes, this is business. Yes, it's marketing. Yes, 159 00:09:52.120 --> 00:09:58.000 it's building an audience, it's also still a kind of broadcasting. And 160 00:09:58.279 --> 00:10:01.919 if you're not fun to listen to, if you're not engaging, if you 161 00:10:01.919 --> 00:10:07.679 don't make people think or laugh or learn something, there's just too much competition 162 00:10:07.799 --> 00:10:11.480 out there and the platforms aren't helping us at all right now. When I'm 163 00:10:11.480 --> 00:10:15.399 commenting on their post one, it's done. It's kind of a pay it 164 00:10:15.440 --> 00:10:20.399 forward. It's getting them higher ranking in the Algorithm because people are commenting and 165 00:10:20.480 --> 00:10:26.120 having conversations, but it's also free real estate on their feed. So if 166 00:10:26.240 --> 00:10:30.879 I show up and I leave a very valuable comment, asking a question, 167 00:10:30.919 --> 00:10:33.879 I'm making a valid point. They're going to say I who is? I 168 00:10:33.919 --> 00:10:37.519 am Katie Brinkley. If you do it Munday to Friday, on Monday through 169 00:10:37.559 --> 00:10:41.559 Sunday, whatever your show is all about, just stick with that. And 170 00:10:41.639 --> 00:10:46.240 if it is five minutes every day, five minutes, it is right, 171 00:10:46.279 --> 00:10:50.080 all right. So I think the sign says to stick with your schedule and 172 00:10:50.240 --> 00:10:52.879 that's it, and then people will start coming to you no matter what. 173 00:10:52.120 --> 00:10:56.080 If you have said this before, if you're like I cannot build a big 174 00:10:56.120 --> 00:11:01.799 audience with a niche, I want you to ask yourself this one question, 175 00:11:01.960 --> 00:11:05.000 or let me ask you to you and you can answer. Have you tried? 176 00:11:09.279 --> 00:11:13.440 All right, said that is to take this some takeaways from these past 177 00:11:13.480 --> 00:11:16.399 week's episodes. If you guys are watching and listen and you thought any of 178 00:11:16.440 --> 00:11:18.720 that was interesting, go watch the full episodes. A lot of great content 179 00:11:18.799 --> 00:11:22.720 this week. So I'm sad I missed this week because I was tied up 180 00:11:22.720 --> 00:11:26.360 all week during it. I would have really like to hear. Listen to 181 00:11:26.440 --> 00:11:30.639 Katie talk about the engagement and social media. I'll go back can watch them 182 00:11:30.720 --> 00:11:33.679 help you with your analytics. But, billy, we talked about this last 183 00:11:33.679 --> 00:11:41.000 Friday. Why am I not in the take this segment? Well, because 184 00:11:41.000 --> 00:11:45.279 we're not taking this until now. So I don't know it, but I 185 00:11:45.279 --> 00:11:48.000 should have been in the segment the right last ride a shower. You should 186 00:11:48.039 --> 00:11:52.279 go ahead and segment. Go ahead. Give me your take this from what 187 00:11:52.320 --> 00:11:56.080 you're going to say. So going tomber. I even remember what last Friday 188 00:11:56.159 --> 00:11:58.360 show is about. Get your get your best take away that you're going to 189 00:11:58.360 --> 00:12:01.480 tell me on this episode. Just give it to me now. What was 190 00:12:01.559 --> 00:12:05.240 last Friday about? What we something digital? I don't remember. I don't 191 00:12:05.320 --> 00:12:09.399 remember. I can't remember. Hot John's asking for a cup of coffee to 192 00:12:09.440 --> 00:12:11.639 be a cohost. John, let me just tell you, billy, is 193 00:12:11.759 --> 00:12:18.200 cheap getting Jack yes it. John says he requires a cup of coffee to 194 00:12:18.200 --> 00:12:20.279 be a cohost. SEAN SAVAGE SAYS I might be free to cohost, but 195 00:12:20.320 --> 00:12:24.360 I'm not cheap. Mean, wow, you guys roll. Thanks for being 196 00:12:24.360 --> 00:12:28.519 my friend and the waiting Milhoa, Shaun, are you indicating that I'm cheap? 197 00:12:28.559 --> 00:12:31.639 Because I'm the cohost. Is that what this is saying? Here's don't 198 00:12:31.679 --> 00:12:35.320 talk about paying co host and pricing and all that kind of stuff. You'RE 199 00:12:35.360 --> 00:12:39.039 gonna go over here, Ricardo, as well, on on guild. So 200 00:12:39.080 --> 00:12:43.200 we're on guild. So he says cutting loose. Allergies. Great, excuse 201 00:12:43.320 --> 00:12:46.360 was said. Okay, these are the show is so well produced. Great 202 00:12:46.399 --> 00:12:50.639 job. Thank you, Ricardo. I work really hard to keep sit in 203 00:12:50.679 --> 00:12:52.600 line. I make him look good, I make him sound good and he 204 00:12:52.679 --> 00:12:56.039 treats me like garbage Dick. You did you. I think you need to 205 00:12:56.120 --> 00:13:01.960 go back and reread that first comment. Which one on bullorn? Me, 206 00:13:03.039 --> 00:13:05.879 excuse me, which I don't know. It's one guilds. That was Gilding 207 00:13:05.039 --> 00:13:11.320 are guilt. Yeah, what does this say? Cutting it loose? I 208 00:13:11.320 --> 00:13:13.720 don't what does it say? Cutting it close? I can't read. It's 209 00:13:13.720 --> 00:13:18.879 too far away. Where are your glasses? The glasses back in the mix? 210 00:13:18.159 --> 00:13:22.639 Yes, right in, Ricardo. I appreciate the support man. My 211 00:13:22.679 --> 00:13:26.399 allergies are going crazy. I live in North Texas, where everything is yellow 212 00:13:26.440 --> 00:13:30.799 and it's eighty degrees, and I spent a week in like Tahoe, where 213 00:13:30.960 --> 00:13:33.759 nothing is blooming, the air is cold and crisp and berry dry and did. 214 00:13:33.840 --> 00:13:39.679 My sinuses have been acting up a lot. So you're from? You're 215 00:13:39.720 --> 00:13:43.799 from Texas, where everything's bigger, including the sinus infection. So it's Shawn. 216 00:13:45.960 --> 00:13:48.799 It is priceless. You know. I hope it can make it through 217 00:13:48.840 --> 00:13:54.639 this bloom in episode. Older, older things do get prizeicepter a certain age, 218 00:13:54.720 --> 00:13:58.360 you know. And I have the green being pleased, I move you 219 00:13:58.399 --> 00:14:01.879 to there's no green. been here. We're not in Club House, not 220 00:14:01.039 --> 00:14:05.519 that Green Bean talk off anyway. All right, said. So let's get 221 00:14:05.559 --> 00:14:07.480 man, I don't know how you can breathe it all. You've drinking water. 222 00:14:07.639 --> 00:14:11.320 You drinking energy drinks. You probably get a cost out, an energy 223 00:14:11.399 --> 00:14:13.720 jit whole, Tom Out, Tom out. That's not an energy drink. 224 00:14:13.759 --> 00:14:16.720 Oh it's not. What is it? No, that is a carbonated ice 225 00:14:16.879 --> 00:14:22.039 drink. Wait, is that like ice coffee? It's water, barkling water. 226 00:14:22.919 --> 00:14:26.120 If you not ever had an ice drink, I mean I've had a 227 00:14:26.200 --> 00:14:30.240 drink with ice in it and I've had a sparkling on brand is called ice 228 00:14:30.559 --> 00:14:33.519 iceee. This is probably I don't my camera won't focus on that, but 229 00:14:33.799 --> 00:14:39.720 this is a little Lacrosse, a la car freaking cameras background, I can't 230 00:14:39.759 --> 00:14:43.120 even never mind, it's good. We can read it, though. That's 231 00:14:43.120 --> 00:14:46.679 the important thing. So, yes, said, I'm gonna hear today show 232 00:14:46.759 --> 00:14:50.919 is brought to you by ice captated Bo yes, send me a check. 233 00:14:50.960 --> 00:14:54.440 It will. So said. I'm gonna give you a I'm gonna give you 234 00:14:54.440 --> 00:14:58.159 a little tip when live streaming. I give this tip all the time. 235 00:14:58.240 --> 00:15:01.080 So it's not just you. When want to show a product, just hold 236 00:15:01.159 --> 00:15:03.559 up in front of you, because that's where the cameras looking. Just hold 237 00:15:03.559 --> 00:15:05.679 it right there. It's good. People like thanking you. See this, 238 00:15:07.200 --> 00:15:13.159 ned I need after this. No many a Napkin. Really cut out fifteen 239 00:15:13.200 --> 00:15:16.240 minutes. You got me out of here. Give me your best stuff, 240 00:15:16.279 --> 00:15:18.879 give your best takeaways and we'll get all right. So we're going to talk 241 00:15:18.919 --> 00:15:20.720 about last week. We talked about digital something last week. Oh, we 242 00:15:20.759 --> 00:15:24.320 talked about digital sales strategies last night. That was two weeks ago. said, 243 00:15:24.399 --> 00:15:28.759 that was two weeks ago. That lesson. It was last week. 244 00:15:28.799 --> 00:15:31.480 I don't know. I don't think so. We because there's not. I 245 00:15:31.480 --> 00:15:35.679 would not do two digital titles back to back. I just wouldn't do it. 246 00:15:35.480 --> 00:15:39.000 It's not in my personality, which, yeah, I'M gonna go check 247 00:15:39.039 --> 00:15:43.360 out youtube and see what the top was room last all right, it was 248 00:15:43.440 --> 00:15:48.000 a digital sales strategies. ANYWAYS, today we're talking about, if I can 249 00:15:48.039 --> 00:15:52.840 talk, digital storytelling, and I love the Guy Billy, the first guy 250 00:15:52.840 --> 00:15:56.600 that was talking about if you're not saying something that is polarizing or challenging or 251 00:15:56.679 --> 00:16:00.639 fun, you know you're you're not going to track the audience right. And 252 00:16:02.279 --> 00:16:06.799 so this past week when I was out at Tahoe, I did that quite 253 00:16:06.799 --> 00:16:08.919 a bit. In fact, I want people to disagree with me. I 254 00:16:08.919 --> 00:16:14.399 wanted to do you must love the show, you must love our collaboration. 255 00:16:15.080 --> 00:16:18.480 Yes, I want you to disagree with me so that we can have a 256 00:16:18.480 --> 00:16:25.000 conversation. I want to hear your viewpoint right. And so I believe that 257 00:16:25.039 --> 00:16:29.240 we need to be using all different types of digital media to build our brand 258 00:16:29.279 --> 00:16:30.960 and to grow up as us. Regardless of what it is you sell, 259 00:16:32.000 --> 00:16:36.320 whether it's coaching services or you have a course or you sell a physical product, 260 00:16:36.320 --> 00:16:38.639 you have to have a digital strategy and you need to be doing digital 261 00:16:38.679 --> 00:16:45.279 storytelling. The problem that happens here is so many people just post about their 262 00:16:45.279 --> 00:16:48.159 product and they say how great their product is or it's all about me, 263 00:16:48.159 --> 00:16:51.960 me, me, meeting them, the client, them, the person, 264 00:16:52.080 --> 00:16:56.399 them, the company, and it's not about their client. And so when 265 00:16:56.440 --> 00:17:00.120 you're using digital media, will tell of the different types of them, especially 266 00:17:00.320 --> 00:17:03.879 to the social version of it. One of your biggest goals is to get 267 00:17:03.879 --> 00:17:07.000 people to stop the scroll. Correct, you want them to stop because people 268 00:17:07.039 --> 00:17:10.920 are typically on their phone and they're doing this and you want to stop the 269 00:17:10.920 --> 00:17:14.039 scroll. Yeah, well, you're not going to stop the scroll with a 270 00:17:14.079 --> 00:17:17.039 picture of your bottle of water that says, Hey, took out my new 271 00:17:17.039 --> 00:17:19.880 bottle of water for six hundred ninety nine people are going to stop. True, 272 00:17:21.519 --> 00:17:26.400 all right, tell them a story about this bottle of water and where 273 00:17:26.440 --> 00:17:32.119 it came from, the benefits to it. They're going to stop their light, 274 00:17:32.279 --> 00:17:34.480 more likely to stop and engage. Because you know why, Billie? 275 00:17:37.559 --> 00:17:41.519 Because people like stories. I don't know. Is that why people like stories? 276 00:17:41.599 --> 00:17:44.799 Yes, people like stories, but what you know, what else is 277 00:17:44.839 --> 00:17:48.920 about? Is Import about storytelling? I don't know. You're asking me on 278 00:17:48.960 --> 00:17:52.759 these tough questions. I'm at. I'm supposed to be asking you the questions. 279 00:17:52.759 --> 00:17:55.960 Hold on, the student, you're the student. So say, I'm 280 00:17:56.000 --> 00:18:03.119 not sure. Please tell me. So people remember stories. statist its pretty 281 00:18:03.960 --> 00:18:07.960 that people are like seventy five percent more likely to remember something when told in 282 00:18:08.000 --> 00:18:15.839 a story format. Right. So if I said to you clydesdale and Yellow 283 00:18:15.920 --> 00:18:22.519 Lab, WHAT COMES TO MIND? Budweiser. And what is that movie about? 284 00:18:22.559 --> 00:18:26.640 That stupid dog, it dies and I cried. Oh Yell, I 285 00:18:26.640 --> 00:18:30.279 got it, you go dealer. My Gosh, you got it right about 286 00:18:30.279 --> 00:18:33.960 Budweiser. It's immediately identifiable, right, and you think about that super bowl 287 00:18:34.000 --> 00:18:37.759 commercial from a couple of years ago that runs, some versions of it run, 288 00:18:38.160 --> 00:18:45.079 and that that's this a story being told that has literally no voice over. 289 00:18:45.200 --> 00:18:48.359 It's just action, right, it's the guy, the dog and the 290 00:18:48.400 --> 00:18:55.839 horses, and nowhere through that entire video until the very end, does it 291 00:18:55.880 --> 00:19:00.839 say Budweiser. Yeah, that's a good point, that's a good poe branding, 292 00:19:00.880 --> 00:19:04.079 but it's a story visually told with no voice right. Yeah, you 293 00:19:04.119 --> 00:19:07.680 remember it. I think everybody probably watching is going on know exactly the commercial 294 00:19:07.680 --> 00:19:11.119 that you're talking about. And so what that does? You remember that story? 295 00:19:11.119 --> 00:19:15.720 Remember that commercial, because we resonate with stories. Yeah, and so 296 00:19:15.839 --> 00:19:21.559 budwahers marketing goal with that is that when you're in the beer aisle and you 297 00:19:21.680 --> 00:19:29.799 see a budweiser or anheuser Bush product, you immediately think about their brand and 298 00:19:30.039 --> 00:19:33.799 you grab their product over the competitor product. Yeah, that's good. So 299 00:19:33.960 --> 00:19:41.000 okay. So Bud Wiser as a giant marketing budget product. Some sure artist 300 00:19:41.039 --> 00:19:45.480 smartest marketing minds in the world. So how do we pipe this down and 301 00:19:45.519 --> 00:19:48.920 say, if you're scrolling through, how does Billy Thorpe or how does you 302 00:19:48.920 --> 00:19:53.240 know Sean savage or John or or you know somebody in the chat here? 303 00:19:53.240 --> 00:20:00.480 How did they catch the attention of people with their and I'm going to keep 304 00:20:00.519 --> 00:20:03.599 it content creation because it's what we mainly focus on on the show. Is 305 00:20:03.640 --> 00:20:07.440 Like, how do I get people to stop? Am I like stop listen 306 00:20:07.440 --> 00:20:10.400 my show, watch my live stream, like, how do I get their 307 00:20:10.480 --> 00:20:15.920 attention? Because I think with social media the difficult part is getting someone to 308 00:20:15.960 --> 00:20:18.559 slow down and click. I can't tell the story if you can't watch the 309 00:20:18.640 --> 00:20:22.240 video or or listen to the podcast. So how do we do that? 310 00:20:22.279 --> 00:20:26.960 What's the strategy there? So before we answer that question, let's talk about 311 00:20:27.000 --> 00:20:30.519 the different types of digital storytelling. Let's do what the meat let be good. 312 00:20:30.720 --> 00:20:34.640 All right, let's do that. So obviously, first is video. 313 00:20:34.720 --> 00:20:38.680 We're doing it right now, right. There's long form video and their short 314 00:20:38.720 --> 00:20:41.920 form videos. So you could think of a short form video like an instagram 315 00:20:41.920 --> 00:20:47.880 real or ticktock or whatever those other platforms are. You do short form video. 316 00:20:47.920 --> 00:20:52.400 So videos super engaging. We know that. The second type is audio, 317 00:20:52.480 --> 00:20:56.559 so podcasting, clubhouse, social audio. The third type is written gives 318 00:20:56.599 --> 00:21:00.799 me billy. The fourth type is images in the fifth type is virtual reality, 319 00:21:02.000 --> 00:21:03.440 and so those are the basic types that I've come up with the my 320 00:21:03.519 --> 00:21:07.480 researching in actually this is a whole training program that I have billy. So 321 00:21:08.240 --> 00:21:12.839 this is there was a pitch somewhere. You're telling all the storytelling stuff to 322 00:21:12.920 --> 00:21:17.440 pitch my audience. Thanks a lot said. I appreciate that. I appreciate 323 00:21:17.480 --> 00:21:19.200 no, I'm just message. Okay, so, but but what I think 324 00:21:19.240 --> 00:21:23.799 you're saying here, and what I've always said throughout my whole, you know, 325 00:21:25.440 --> 00:21:27.480 life, I guess, is like people can only consume things a few 326 00:21:27.480 --> 00:21:32.079 different ways. Either I'm going to watch it, I'm going to watch it 327 00:21:32.079 --> 00:21:33.319 and listen to it, I'm going to read about it, like this is 328 00:21:33.440 --> 00:21:37.200 really the only three mediums, and then you can split those up and how 329 00:21:37.240 --> 00:21:40.279 many of the ways you want, but that's our real three main focuses. 330 00:21:40.400 --> 00:21:42.000 Is that right? My Missing Gust, I would agree with you. Okay, 331 00:21:42.519 --> 00:21:48.440 we listen, we listen, we watch and we read. Right, 332 00:21:48.480 --> 00:21:51.720 so those are the basic types and you know, you don't have to make 333 00:21:51.759 --> 00:21:55.000 this complicated. But what I really want people to do is rethink what your 334 00:21:55.039 --> 00:21:57.720 content looks like. However you're telling a story, or however, however you're 335 00:21:57.720 --> 00:22:00.880 trying to reach your client, or whatever kind of content you're creating, be 336 00:22:02.000 --> 00:22:04.359 sure you're telling them a story. And I don't mean tell them a story 337 00:22:04.440 --> 00:22:08.039 like the Heroes Journey story that all the movies are based on and all that 338 00:22:08.079 --> 00:22:12.000 kind of stuff. It's important to do that right, but what's, yeah, 339 00:22:12.000 --> 00:22:15.200 I think, even more important is just tell a story that resonates with 340 00:22:15.240 --> 00:22:22.559 them. So can we do billy? Can we do an impromptu boy shares 341 00:22:22.680 --> 00:22:26.039 going to come? Can you do an am PROMPTU chair? Yeah, what 342 00:22:26.119 --> 00:22:29.839 do you mean here? You asked me for example. I want to give 343 00:22:29.839 --> 00:22:32.839 you an example. Oh yeah, we can just go to Linkedin. Go 344 00:22:32.920 --> 00:22:37.759 to Linkedin and go to my profile on Linkedin. Okay, we should give 345 00:22:37.799 --> 00:22:40.640 me a little heads up on this. I don't know if I can share 346 00:22:40.680 --> 00:22:45.799 this screen super quick. Let me go said meadows, okay, and then 347 00:22:45.839 --> 00:22:52.960 scroll down to you see the one that there's an image with my daughter sitting 348 00:22:52.039 --> 00:22:56.759 on the bed with door race story. Okay, and then open it up 349 00:22:56.799 --> 00:23:03.200 and then put it on the screen. If you don't mind bosting around here, 350 00:23:03.319 --> 00:23:04.599 let me see. If you don't, I know, let me see 351 00:23:04.640 --> 00:23:07.759 whole once again. I'll create a new thing here, because I don't have 352 00:23:07.799 --> 00:23:12.359 one set up for this. You help a brother out, man. Hold 353 00:23:12.400 --> 00:23:15.079 on second, keep talking. Said, I'm going to turn it in on 354 00:23:15.160 --> 00:23:18.759 my phone. Buddy, banging on my door. Billy, this is a 355 00:23:18.759 --> 00:23:22.000 Friday. Somebody is literally banging on my front door. So, like, 356 00:23:22.079 --> 00:23:25.359 what the you need to take it. May was just taking you know, 357 00:23:25.519 --> 00:23:27.319 I don't play. Some bankers just bang. I don't know. They can 358 00:23:27.359 --> 00:23:32.680 just bay, like, what the heck? Hey, drew, what's happening? 359 00:23:32.720 --> 00:23:36.519 Buddy's good to see you, man. Congratulations. Drews in the chat. 360 00:23:36.559 --> 00:23:37.960 All Right, dude, let me let me find this. I wasn't 361 00:23:38.000 --> 00:23:41.960 expecting it. then. That's okay. I what I just wanted to Cardo's 362 00:23:41.000 --> 00:23:45.079 going to take his comment back about being well produced. He's going to delete 363 00:23:45.079 --> 00:23:48.079 it. Thanks a lot, said anyway, go ahead a long week man. 364 00:23:48.519 --> 00:23:57.079 So, but you can. It's freaking it's a roof or somebody selling 365 00:23:57.160 --> 00:24:02.960 something. That just dressed me crazy to building walking down my street. No 366 00:24:03.039 --> 00:24:03.839 worries, no way. So here's what I'm going to do. Sit I'm 367 00:24:03.880 --> 00:24:08.039 going to bring this up. I'm gonna bring up in my iphone here, 368 00:24:08.079 --> 00:24:11.920 I think, I hope. Yeah, you give me a second here, 369 00:24:11.920 --> 00:24:14.480 I'm going to fix it. Yeah, I should so this in the background, 370 00:24:14.480 --> 00:24:17.079 but I'm not doing it. So anyway, it's okay. So, 371 00:24:17.160 --> 00:24:22.240 basically what I did was I told a story about what happened to my daughter 372 00:24:22.359 --> 00:24:26.039 and I correlated it to what I learned from her in the instance that she 373 00:24:26.079 --> 00:24:30.559 got injured a couple of weeks ago playing soccer, and I told that story 374 00:24:30.599 --> 00:24:36.000 on Linkedin and you'll see it's not a very long post. It's cut into 375 00:24:36.079 --> 00:24:42.359 really digestible sentences with the check marks on it and with the image of her 376 00:24:42.480 --> 00:24:48.279 right and I kind of told what I learned from her by going through this 377 00:24:48.559 --> 00:24:52.240 instance. Right, not very long at all, and I put a picture 378 00:24:52.240 --> 00:24:56.559 of her. Okay, that is a story. That's a storts, a 379 00:24:56.640 --> 00:25:02.039 personal story, which actually personal stories do really, really well on Linkedin. 380 00:25:02.400 --> 00:25:07.279 However, it's also a story about learning and growth. Right, okay, 381 00:25:07.559 --> 00:25:11.119 it's about learning and growth and overcoming and it's a story also about being a 382 00:25:11.119 --> 00:25:15.359 parent of how, you know, what we can learn from our children. 383 00:25:15.440 --> 00:25:19.880 Right, it's about a parent experience, if experiencing an injury of your child, 384 00:25:19.960 --> 00:25:22.920 but also what we can learn as we watch them go through it in 385 00:25:22.960 --> 00:25:29.279 the instance. And so I was extremely motivated to post that just because of 386 00:25:29.279 --> 00:25:30.920 what happened. Right, and I took that picture of her when she was 387 00:25:30.920 --> 00:25:34.640 getting treatment from the trainer, right after the accident happened, or the injury 388 00:25:34.640 --> 00:25:37.200 happen. You can see your face is really red because she's been crying. 389 00:25:40.160 --> 00:25:47.759 That story, Builly, because almost ten thousand five hundred views on Linkedin. 390 00:25:47.960 --> 00:25:52.359 Yeah, so it's got a hundred and twenty nine likes and forty six comments. 391 00:25:52.359 --> 00:25:56.160 So I think one thing I want to one thing I'm going to point 392 00:25:56.200 --> 00:25:59.440 out real quick while we're talking about this, and this is, you know, 393 00:25:59.559 --> 00:26:02.319 kind of to the point of like we're only, you know, revisual 394 00:26:02.440 --> 00:26:07.720 or audio or we're going to read some stuff, and when I was attracted 395 00:26:07.880 --> 00:26:12.960 me to that story was not the five hundred words or whatever that you wrote 396 00:26:14.000 --> 00:26:17.160 with it, but it was the picture of your daughter with their leg up. 397 00:26:17.200 --> 00:26:18.880 And I can think when we're posting this stuff and we're trying to get 398 00:26:18.920 --> 00:26:22.240 people to stop, and this is like that. You know, I talked 399 00:26:22.240 --> 00:26:25.960 about that Youtuber, Mr Beast, number one youtuber on the planet or whatever, 400 00:26:26.200 --> 00:26:32.240 like his thumbnails are so crazy and attractive that it's like I got a 401 00:26:32.319 --> 00:26:34.039 click on that. So I think that is, you know, to this 402 00:26:34.079 --> 00:26:37.680 point as well. It's like this is a really, you know, something 403 00:26:37.720 --> 00:26:41.000 we got to work on a creators if we want to scroll to to pause 404 00:26:41.039 --> 00:26:44.480 and say, Whoa, what is that? We got to get these these 405 00:26:44.759 --> 00:26:47.920 icons working for us and these pictures working for us. So, yeah, 406 00:26:48.000 --> 00:26:51.519 they've got to draw their draw M in right. But there's another part of 407 00:26:51.559 --> 00:26:55.720 that post, billy, that is really effective, which is the first line. 408 00:26:56.440 --> 00:27:00.680 It happened in an instant, starting a story, right, it happened 409 00:27:00.680 --> 00:27:06.279 in an instant and but in the vanity metrics of it are really good. 410 00:27:06.319 --> 00:27:11.599 It's one of my most popular linkedin post ever. But here's the important aspect 411 00:27:11.599 --> 00:27:15.559 of this. I believe I have to go count again. I'm up to, 412 00:27:15.720 --> 00:27:22.039 I almost fifty emails. The people have sent me from reached out to 413 00:27:22.079 --> 00:27:27.400 me directly from that post, either directly into my email box or to the 414 00:27:27.440 --> 00:27:32.079 linkedin messenger email box. Well, ask me, first off, how is 415 00:27:32.119 --> 00:27:37.680 he doing, but, more importantly, telling me how much impact that post 416 00:27:37.720 --> 00:27:41.759 had on them and how much that post helped them. I didn't sell anything, 417 00:27:41.759 --> 00:27:45.240 billy. That post is not about selling. That post is about helping 418 00:27:45.240 --> 00:27:49.200 people and serving and adding value. But you know what, I brand got 419 00:27:49.240 --> 00:27:56.119 in front of Tenzero people with a very memorable story that maybe the next post 420 00:27:56.200 --> 00:28:02.039 brings them into my ecosystem. Maybe they hopped on, hop on my email 421 00:28:02.119 --> 00:28:04.920 list, maybe they inquire about a product or a service that I've got right, 422 00:28:04.920 --> 00:28:08.119 because this just like having a digital sales strategy that we talked about a 423 00:28:08.119 --> 00:28:14.240 couple weeks ago and telling digital stories. This is the long play. This 424 00:28:14.319 --> 00:28:17.599 is not instant gratification. If you want instant gratification for selling your product, 425 00:28:17.599 --> 00:28:19.799 go run a facebook add or a linkedin ad or Google ads or all that 426 00:28:19.839 --> 00:28:23.119 kind of stuff for you get that either. This is true. This is 427 00:28:23.119 --> 00:28:30.279 true, but this is about building authority, building relationship and, you know, 428 00:28:30.400 --> 00:28:34.799 connecting with your ideal client in a digital format. So that's just one 429 00:28:34.880 --> 00:28:38.759 example. I did it this week. Yeah, I did this week in 430 00:28:38.799 --> 00:28:42.519 my instagram stories well, and I want to say through real quick I think 431 00:28:42.599 --> 00:28:45.039 to that. And we're talking. This is business talk, by the way, 432 00:28:45.079 --> 00:28:48.759 this is always the business talk segment of the week of bring sit on, 433 00:28:48.839 --> 00:28:52.039 and so it's always you know, what are we doing this creators, 434 00:28:52.039 --> 00:28:55.559 to bring people into our world, and this is what you know, this 435 00:28:55.640 --> 00:28:59.119 is what we're talking about, and I think what draws people to it is 436 00:28:59.119 --> 00:29:03.880 there so much noise on these social platforms, Linkedin facebook, Youtube, like 437 00:29:03.160 --> 00:29:07.440 everywhere. There's so much crap and everyone selling something. And then when you 438 00:29:07.440 --> 00:29:11.759 look at someone being a human being, vulnerable, saying hey, this is 439 00:29:11.759 --> 00:29:15.440 how this made me feel, that is what really drew me into that post 440 00:29:15.480 --> 00:29:18.599 that you're talking about. You know, the only thing that I would say 441 00:29:18.640 --> 00:29:21.079 that you should have done with that post, and I just have to be 442 00:29:21.119 --> 00:29:25.119 this person, it should should have sold a sponsorship spot to that leg brace 443 00:29:25.200 --> 00:29:27.680 company. You know I'm saying that would neither like brains. That was what 444 00:29:27.759 --> 00:29:32.039 this gool ahead. It's not even a real leg break, this temporary one, 445 00:29:32.160 --> 00:29:36.079 sex, but like thousand clost like. We could have got some money 446 00:29:36.079 --> 00:29:41.319 off that. Yeah, two dollars. But the other thing that I have 447 00:29:41.400 --> 00:29:45.880 to what it Brent says. Doesn't it feel weird to do the personal angle 448 00:29:45.920 --> 00:29:49.880 as a business strategy? Absolutely not. Right, absolutely not, because there's 449 00:29:49.920 --> 00:29:55.599 a business. Our lives are intertwined, right, our business life and our 450 00:29:55.640 --> 00:30:00.480 personal life. They're intertwined. Okay, and for so long people have talked 451 00:30:00.519 --> 00:30:03.920 about, well, I'm going to create a work life balance. HMM, 452 00:30:03.200 --> 00:30:08.279 there is no such thing as we're like balance. Balance means that both things 453 00:30:08.319 --> 00:30:12.720 you're that hunting, get in here, but this. What is balance mean? 454 00:30:12.839 --> 00:30:18.480 Balance means both things are equal, their balanced on a scale. Your 455 00:30:18.519 --> 00:30:22.519 life, your personal life and your work will never be in balance. M 456 00:30:22.519 --> 00:30:27.720 One of them base. In most cases, work takes more precedent than personal 457 00:30:27.759 --> 00:30:32.759 life. Right. What we learned in the last twenty four to thirty six 458 00:30:32.799 --> 00:30:37.799 months, billy? We learned how to effectively integrate our life and our work. 459 00:30:37.920 --> 00:30:41.920 Working from home taught us how to do that. Being able to be 460 00:30:41.960 --> 00:30:44.759 connected on zoom and teams and all the other tools that we use, and 461 00:30:44.839 --> 00:30:48.440 we are all working from home and so many people are still working from home. 462 00:30:48.559 --> 00:30:51.039 We learn to integrate. We learned to say, okay, I can 463 00:30:51.119 --> 00:30:53.160 stop at one o'clock, I can take my kid to soccer practice, or 464 00:30:53.160 --> 00:30:56.359 I can go to a game and then I can come back and work two 465 00:30:56.359 --> 00:31:00.839 more hours later at night. We effectively learn to integrate work and life. 466 00:31:00.880 --> 00:31:06.319 And people reht. People want to know, Brent and anybody else listening. 467 00:31:06.440 --> 00:31:11.079 They especially if you're creating content. They want to know that you're going through 468 00:31:11.079 --> 00:31:14.960 that too, and they also need to know how you can help them. 469 00:31:15.319 --> 00:31:18.359 Right. Yeah, like since, that's good, man. I mean, 470 00:31:18.400 --> 00:31:21.759 and I think that is kind of thing that I'm always you know, of 471 00:31:21.759 --> 00:31:23.799 course I have kids. To what I have a kid, I'm a young 472 00:31:23.880 --> 00:31:27.640 kid, and so I'm you know, I want to incorporate him into the 473 00:31:27.680 --> 00:31:32.680 business story, but then I'm you know, I think for young kids, 474 00:31:32.720 --> 00:31:33.960 sometimes I'm like, man, I don't want people seeing my kid. I 475 00:31:34.000 --> 00:31:38.440 don't want people really knowing my personal life and personal journey, you know. 476 00:31:38.440 --> 00:31:41.119 And people ask me all the time like, Dude, how came you in 477 00:31:41.160 --> 00:31:44.720 Puerto Rico and you're not posting pictures and of your family and all this stuff, 478 00:31:44.759 --> 00:31:47.279 like sure, we're taking pictures, man, we're having a good time, 479 00:31:47.279 --> 00:31:48.920 but I just don't want to put all that stuff out on the Internet. 480 00:31:49.000 --> 00:31:53.039 So I do think there needs to be a balance of that of like 481 00:31:53.200 --> 00:31:56.880 what is business, but what is makes me, what makes me a human 482 00:31:57.039 --> 00:32:01.400 and I and I know people who've who've come into my ecosystem, so to 483 00:32:01.440 --> 00:32:05.440 speak, and they've, you know, maybe bought a workshop and they come 484 00:32:05.480 --> 00:32:08.759 to the workshop and they do the workshop and I'm like, what attracted you 485 00:32:08.839 --> 00:32:12.240 to do business with me? And they're like, dude, you're just a 486 00:32:12.240 --> 00:32:15.319 person like your you put your pants on the same way. And I think 487 00:32:15.359 --> 00:32:19.359 so many times when we put you know, when we present digitally, for 488 00:32:19.519 --> 00:32:22.799 whatever reason there's been this thing like we got to put our best foot forward 489 00:32:22.799 --> 00:32:25.240 and we got to put our highlight real out. But I love the vulnerability 490 00:32:25.279 --> 00:32:29.920 aspect because it does and I know Brent, I mean I know Brent from 491 00:32:29.960 --> 00:32:32.880 clubhouse and, you know, we've done this through voice, speaking of audio, 492 00:32:32.920 --> 00:32:37.799 we've done it through voice where I've heard, you know, that vulnerability 493 00:32:37.799 --> 00:32:39.519 and became friends with him and liked him. I had, you know, 494 00:32:39.759 --> 00:32:43.440 insane and vice versa, you know, and became friends that way. And 495 00:32:43.519 --> 00:32:47.240 so I think it is a good idea. I mean, I guess it's 496 00:32:47.240 --> 00:32:52.160 whatever you're comfortable with. Like I'm not really comfortable spreading pictures of my kid 497 00:32:52.200 --> 00:32:57.160 everywhere. However, that story, that you told and you put that picture 498 00:32:57.200 --> 00:33:00.160 of us, like okay, that really hit home. So you understood it. 499 00:33:00.759 --> 00:33:05.079 Every aspect of our personal life does not need to be shared. But 500 00:33:05.160 --> 00:33:07.960 if, what, if an experience that you just went through in your personal 501 00:33:08.000 --> 00:33:15.759 life can benefit your community and your people, then share it in a way. 502 00:33:15.799 --> 00:33:17.119 I didn't have to put the picture of my daughter. I could have 503 00:33:17.160 --> 00:33:23.759 just told this story without the picture, right and so. But if it's 504 00:33:24.039 --> 00:33:29.559 impacted you and you think it will impact that your community, your followers, 505 00:33:29.599 --> 00:33:31.480 then tell the story. However you want to tell the story. You can 506 00:33:31.559 --> 00:33:35.680 write about it in a blog. I could have. I could have done 507 00:33:35.720 --> 00:33:38.519 the same exact thing in a five hundred word blog and posted it on my 508 00:33:38.599 --> 00:33:43.960 website. I write a column for a magazine. I could have written it 509 00:33:44.000 --> 00:33:47.039 that. Could have written that exact story with the same message and put it 510 00:33:47.079 --> 00:33:52.519 in the magazine as well. So you know you don't there. If if 511 00:33:52.519 --> 00:33:55.119 it resonates with you and you think it's going to resonate with your clients, 512 00:33:55.160 --> 00:34:00.519 then tell them. Tell the story. Now, for me, stories like 513 00:34:00.599 --> 00:34:07.199 that are if it's just a feeling. It's like I feel drawn to tell 514 00:34:07.199 --> 00:34:12.079 that story, like it's like I've got to get it down on a piece 515 00:34:12.119 --> 00:34:15.440 of paper right then. So it's an emotional thing for me. I have 516 00:34:15.519 --> 00:34:20.199 several that have that have happened that way and they just like they blow up. 517 00:34:20.480 --> 00:34:22.320 Yeah, shocking, but it's so when I have that feeling like I 518 00:34:22.320 --> 00:34:25.039 got to get this down, I have to stop and write it. I 519 00:34:25.079 --> 00:34:29.400 may not post it till days later, but I have to stop and write 520 00:34:29.400 --> 00:34:31.800 it because because it's right there. So, you know, they don't all 521 00:34:31.800 --> 00:34:35.280 come that way. I wish they did. It would be great if everything 522 00:34:35.400 --> 00:34:38.320 was that inspired, but but it's not right. But, billy, I 523 00:34:38.360 --> 00:34:42.000 want to actually give you a go ahead. No, go ahead. No, 524 00:34:42.079 --> 00:34:44.559 I was going to say it's good, man. I like the thought 525 00:34:44.679 --> 00:34:47.079 process behind it. Of like and, like you said, you know, 526 00:34:47.079 --> 00:34:50.960 you get on Facebook, man, and I mean people put everything on there. 527 00:34:51.000 --> 00:34:52.000 It's insane. Yeah, it's like one of the reasons why I don't 528 00:34:52.000 --> 00:34:57.079 really go on facebook much anymore. It's like, you know, my kids, 529 00:34:57.119 --> 00:35:00.599 Hampster died and here's a picture of it, and grandma died and here's 530 00:35:00.599 --> 00:35:04.519 a picture of it, and I'm like, but when you're strategic as a 531 00:35:04.519 --> 00:35:07.559 business owner to wrap that into that story and package it up, I like 532 00:35:07.679 --> 00:35:10.599 that, man. That's a good strategy. So there's a couple of things 533 00:35:10.679 --> 00:35:15.800 to think about here. It just as a root to remember. People do 534 00:35:15.880 --> 00:35:21.480 business with people. You are a brand. You are brand, even though 535 00:35:21.519 --> 00:35:23.079 you have a business that has a name. I have a business that has 536 00:35:23.079 --> 00:35:25.960 a name. Most people don't even know my business name, right, because 537 00:35:27.000 --> 00:35:29.559 I don't talk about I don't even know that. Yeah, because I'm I'm 538 00:35:29.800 --> 00:35:32.239 I am my brand, Brent is his brand, drew is his brand, 539 00:35:32.400 --> 00:35:37.559 right, and people buy from people and they want to be connected to you. 540 00:35:37.920 --> 00:35:43.119 Especially now. They really want that connection with people in a bigger way. 541 00:35:43.440 --> 00:35:46.519 So take heighte. Say Take Advantage, but utilize that to your benefit 542 00:35:46.639 --> 00:35:51.559 to build your brand and grow your business. If their emotions, squeeze them 543 00:35:51.639 --> 00:35:55.519 up and put them in back is right. That's right. So, but 544 00:35:55.639 --> 00:35:59.320 they want you to think about a couple of other aspects to that was a 545 00:35:59.360 --> 00:36:01.519 personal version of it. But now we're on this brand thing for a minute. 546 00:36:01.760 --> 00:36:08.039 WHO has more followers? Billy Microsoft or Bill Gates? Would Imagine Bill 547 00:36:08.119 --> 00:36:15.360 Gates. Who has more followers, Tesla or Elon Musk? I would say 548 00:36:15.360 --> 00:36:20.400 Elon Musk. Yeah, now he has a lot more go because he's yeah, 549 00:36:20.440 --> 00:36:24.039 he's Jeff Besos or Amazon. Yeah, probably JFF beays it. Well, 550 00:36:24.079 --> 00:36:28.280 I know does. I guess he does. Maybe, yeah, you 551 00:36:27.920 --> 00:36:31.880 do. You go and look at the statistics. The personal brand has more 552 00:36:31.880 --> 00:36:38.400 followers, more engagements, than some of the world's best known businesses, Amazon, 553 00:36:38.559 --> 00:36:44.679 Microsoft, Tesla, British Airways or Virgin Atlantic. Yeah, there all 554 00:36:44.960 --> 00:36:51.480 their household brands, right. Yeah, and so that's why I think you 555 00:36:51.480 --> 00:36:54.800 need to focus on building your brand and people, resonate with people. If 556 00:36:54.840 --> 00:36:58.320 all you're doing is pitch your product, and I said this in the training 557 00:36:58.360 --> 00:37:00.119 this week because this was a full and I'll tell you what we did. 558 00:37:00.239 --> 00:37:05.960 There's a full day of what we did. A digital storytelling. Sell your 559 00:37:06.079 --> 00:37:14.199 product without selling your product. That is effective digital storytelling. So sell your 560 00:37:14.360 --> 00:37:19.800 okay, so your product without selling your product. So so what is the 561 00:37:20.760 --> 00:37:24.199 and I guess my question here is to say, like, how do you 562 00:37:24.280 --> 00:37:28.559 craft this story? Like I'm sure you guys probably talked about it this week, 563 00:37:28.679 --> 00:37:31.239 but you know, for the average person, maybe they're a great storyteller. 564 00:37:31.400 --> 00:37:35.480 Maybe. I mean I've met some people that are just phenomenal storytellers, 565 00:37:35.480 --> 00:37:38.360 like they can literally tell you about going to supermarket and buying a watermelon and 566 00:37:38.400 --> 00:37:42.400 you're on the edge of your seat to figure out like, like sure for 567 00:37:42.480 --> 00:37:45.519 the credit cards wipe. And then you have people like me home like Oh, 568 00:37:45.559 --> 00:37:47.760 I went to the store, but then on the way to store it's 569 00:37:47.760 --> 00:37:51.480 all the squirrel and I almost ran into the you know, and I'm like 570 00:37:51.599 --> 00:37:53.719 all over the place. Maybe I'm a good storyteller, maybe I'm not. 571 00:37:53.800 --> 00:37:57.480 I don't think of the best. So how do I do that? But 572 00:37:57.599 --> 00:38:00.519 do it in an authentic way where it's not sure I'm going to try to 573 00:38:00.519 --> 00:38:05.920 craft this thing because I want it to produce results, versus just being who 574 00:38:05.960 --> 00:38:09.159 you are. So one of the best ways, if you can do this 575 00:38:09.199 --> 00:38:13.599 in your business, which you can do it in your business, is before 576 00:38:13.639 --> 00:38:21.199 and afters. Show me the before image or tell me about the before and 577 00:38:21.239 --> 00:38:24.800 then tell me about the transformation and the success that happened after. You think 578 00:38:24.800 --> 00:38:30.079 about if you watch HGTV or any type of home improvement show, right, 579 00:38:30.360 --> 00:38:37.639 they spend twenty nine minutes showing you everything before and you're literally on the edge 580 00:38:37.679 --> 00:38:40.199 of your seat waiting to see the you're like her up. So the after, 581 00:38:40.239 --> 00:38:43.840 I want to see what was it look like? And they draw out 582 00:38:43.960 --> 00:38:46.199 they draw out the anticipation of it, so you stay all the way through. 583 00:38:46.239 --> 00:38:50.440 That's that's what I'm talking about. It before and and after. So 584 00:38:50.480 --> 00:38:53.760 in your case, billy, I would tell a story of a struggling podcaster 585 00:38:53.880 --> 00:38:59.320 who was struggling and almost was about to give up doing what they're passionate about 586 00:38:59.320 --> 00:39:02.559 because they could financially do it. They came to you, you help them 587 00:39:02.559 --> 00:39:07.360 in. Now they're a success, financially successful podcaster. Makes Sense? Yeah, 588 00:39:07.360 --> 00:39:10.000 no, it makes getting a middle in an a make sense, getting 589 00:39:10.000 --> 00:39:15.119 middle in the end. Now I'm going to add to this. If you 590 00:39:15.320 --> 00:39:20.840 don't know your customer and if you don't know their pain points and they're struggling, 591 00:39:21.000 --> 00:39:25.840 you're going to struggle to tell a digital story to your customer. Boy, 592 00:39:25.920 --> 00:39:30.639 that sure sounds good. Don't get many of those on this show. 593 00:39:30.679 --> 00:39:35.519 But I think this is the most killer thing that people got to figure out 594 00:39:35.679 --> 00:39:37.840 is who in the world are you talking to? I talked about this yesterday 595 00:39:37.920 --> 00:39:43.480 on the show. was like niche versus no niche, and I think when 596 00:39:43.519 --> 00:39:45.920 you can really die that person, and now I'm not. I know maybe 597 00:39:45.960 --> 00:39:49.199 some people and maybe you are this way, I said, where you're like 598 00:39:50.119 --> 00:39:54.280 it's Johnny and he sits at the third bar stool on Friday nights at the 599 00:39:54.360 --> 00:39:58.480 at the you know, old water and hole, and he drinks blood, 600 00:39:58.559 --> 00:40:00.440 light and drink, drink, the three of them, than goes home and, 601 00:40:00.840 --> 00:40:04.679 you know, like talks to his wife or whatever. Like. I 602 00:40:04.719 --> 00:40:07.199 don't really know my audience that well, but I know them well enough to 603 00:40:07.239 --> 00:40:10.840 know where to find where they're hanging out and get that information that they want, 604 00:40:12.000 --> 00:40:15.440 need and be able to deliver to him. So I think before anybody 605 00:40:15.440 --> 00:40:16.440 tries to tell anything like, you got to know who you're trying to tell 606 00:40:16.480 --> 00:40:20.920 the story to. You know your add once we got to have one sentence 607 00:40:20.960 --> 00:40:24.039 to that. You have to know their challenges as well. You have to 608 00:40:24.079 --> 00:40:30.119 understand their problems and then you have to understand how your product saw their problem. 609 00:40:30.599 --> 00:40:35.360 Yeah, when you know how your product solves their problem, right, 610 00:40:35.400 --> 00:40:37.239 then you'll be able to tell and you know who they are, you'll be 611 00:40:37.280 --> 00:40:43.360 able to tell a very effective story. However you want to write, and 612 00:40:43.440 --> 00:40:46.440 it can be a tote, just an image by itself, right. I 613 00:40:46.440 --> 00:40:52.159 mean that you'd mentioned the microphone pictures, right. Yeah, and I put 614 00:40:52.360 --> 00:40:55.320 up it, took a snapshot, put it on my instagram story with two 615 00:40:55.320 --> 00:41:00.320 microphones, me and the other person hosting the event with me. That said 616 00:41:00.320 --> 00:41:05.400 we're about to begin. I'd already said I was in Lake Tahoe. I'd 617 00:41:05.400 --> 00:41:07.480 already said that I was there hosting an event, and then I puts in 618 00:41:07.639 --> 00:41:12.199 now we're about to begin. And then I've posted a couple of other images, 619 00:41:12.360 --> 00:41:15.639 like a big group image. It's our final dinner and there's a hundred 620 00:41:15.639 --> 00:41:20.039 people sending behind me. Yeah, so you know, I hosted an event 621 00:41:20.079 --> 00:41:24.159 for a hundred people and they're all standing behind me. And it wasn't like 622 00:41:24.199 --> 00:41:28.719 I gave a key note. It was four days worth of SID leading this 623 00:41:28.880 --> 00:41:32.119 entire conversation, every training, every aspect of it had a cohost as well. 624 00:41:32.599 --> 00:41:37.039 But that story built my authority as a speaker, it built my authority 625 00:41:37.199 --> 00:41:44.440 as a host of an event right, it gave me credibility to those types 626 00:41:44.480 --> 00:41:47.519 of things. And I didn't even say a full sentence on that image. 627 00:41:47.559 --> 00:41:52.719 So now here's my question, because I love this hybrid thing that we're talking 628 00:41:52.719 --> 00:41:54.360 about, because we're about to go hybrid right now, because you were at 629 00:41:54.400 --> 00:41:58.719 this event. You're posting, you're not really saying what it is. How 630 00:41:58.719 --> 00:42:01.840 many people did you get, like me, who were intrigued now I didn't 631 00:42:01.840 --> 00:42:04.960 say, Oh, what a vintage speak. I knew you're speaking out of 632 00:42:05.039 --> 00:42:07.159 INEX. I know you told me you were going, but I was like, 633 00:42:07.199 --> 00:42:10.079 Oh, what's I still engage with that content by saying like, Oh, 634 00:42:10.119 --> 00:42:13.960 what are you doing? A rap battle, like the way I engage 635 00:42:13.960 --> 00:42:17.360 with content. But how many more people did that with those images? I 636 00:42:17.360 --> 00:42:22.119 would say that the if I were looking at engagement metrics, you know, 637 00:42:22.280 --> 00:42:27.119 likes, comments and that kind of stuff. So the vanity aspects of it 638 00:42:27.320 --> 00:42:32.159 very limited, yeah, but the brand awareness aspect of it off the chart. 639 00:42:32.280 --> 00:42:37.159 Yeah, because, remember, that's good. Most people don't engage. 640 00:42:37.320 --> 00:42:42.320 Yeah, true, most people just scroll. And I probably a lot of 641 00:42:42.320 --> 00:42:46.079 people in your friends list, I imagine, who probably hold events similar to 642 00:42:46.119 --> 00:42:50.880 that or host them, who are like, Oh, I didn't know said 643 00:42:50.960 --> 00:42:54.199 did that. Like now I'm going to call him next time I have an 644 00:42:54.199 --> 00:43:00.639 event for him become hosted or this is good. Or maybe I'm about to 645 00:43:00.639 --> 00:43:05.239 have a national sales meeting and I want to challenge myself people to think differently, 646 00:43:05.280 --> 00:43:08.960 because I'm sales guidman's always have been right. We're talking about digital storytelling 647 00:43:09.039 --> 00:43:14.639 that leads to sale. So and so hopefully somebody sees that and goes well, 648 00:43:14.639 --> 00:43:15.239 this would be great. Let me hire say, to come be a 649 00:43:15.320 --> 00:43:20.079 keynote speaker and talk about digital storytelling to my salespeople and teach them stuff, 650 00:43:20.159 --> 00:43:24.440 stuff new. So it's that authority, that brand awareness. It may not 651 00:43:24.480 --> 00:43:29.000 happen now, but he could happen in a year. You could happen in 652 00:43:29.039 --> 00:43:32.840 six months. It could have been tomorrow, but it that all contributed. 653 00:43:32.840 --> 00:43:37.599 And I have not posted much about this on linkedin yet, but all the 654 00:43:37.639 --> 00:43:38.840 other people that are there, that were there, not all of them, 655 00:43:38.840 --> 00:43:43.280 and a lot of people that were there have been posting on Linkedin. You 656 00:43:43.280 --> 00:43:47.559 know what I've been doing? Commenting, yes, yeah, commenting and tagging 657 00:43:47.559 --> 00:43:53.360 and communicating, thanking them for their participation. Right, I've been because commenting 658 00:43:53.559 --> 00:43:59.559 is content. Yeah, that's content. So I'm as many as I can 659 00:43:59.559 --> 00:44:01.800 see and do. But the way we wrap this thing up, and I 660 00:44:01.800 --> 00:44:05.719 know we're getting closer to run out of time, but so we set up 661 00:44:05.719 --> 00:44:10.800 this whole thing about digital storytelling. We gave all these examples and then they 662 00:44:10.800 --> 00:44:15.039 were set up in two teams. The participants were set up in two teams, 663 00:44:15.320 --> 00:44:17.679 and so I challenge them. This is a morning session, so I 664 00:44:17.760 --> 00:44:23.800 challenge them to figure out how to present a digital story in our afternoon session 665 00:44:24.480 --> 00:44:31.000 and he gave no parameters other than be creative, half fun, right, 666 00:44:31.039 --> 00:44:35.760 but come back and tell a digital story. So they came back to the 667 00:44:35.760 --> 00:44:38.679 afternoon session. They had one hour as their groups to work and plan it 668 00:44:38.719 --> 00:44:45.440 out and then we had thirty minutes for the groups to present. I'm just 669 00:44:45.480 --> 00:44:52.599 going to tell you I was shocked. I was floored at how creative this 670 00:44:52.920 --> 00:44:57.840 these people got and how competitive they got. One of the team's billy, 671 00:44:58.480 --> 00:45:04.360 created a video. They created a video that told a story about a journey 672 00:45:04.400 --> 00:45:08.039 of hiring people to come work at their organization. They edited it, they 673 00:45:08.079 --> 00:45:13.440 put music on it and we played it for them and they did that in 674 00:45:13.480 --> 00:45:17.199 an hour. We had another group that this is a great example. I'm 675 00:45:17.239 --> 00:45:22.000 not going to give the whole thing away, but there's a gentleman that I 676 00:45:22.039 --> 00:45:24.960 met this week that I had not met before that's the president of a company 677 00:45:25.239 --> 00:45:31.400 and he has one of the most powerful stories I have ever heard and he 678 00:45:31.599 --> 00:45:36.320 told his story to them. Well, they took that and they turned it 679 00:45:36.360 --> 00:45:45.639 into a posterboard linkedin post and they enacted a conversation on Linkedin with everybody commenting 680 00:45:45.679 --> 00:45:50.800 and tagging. It was fascinating what all these people did, and so it 681 00:45:50.760 --> 00:45:55.119 would just proved to me that it worked. So that was just part of 682 00:45:55.119 --> 00:45:59.000 this exercise, but I think I'm going to Extel incorporate that into the overall 683 00:45:59.039 --> 00:46:02.119 exercise. But the other aspect of it that I that I really appreciated about 684 00:46:02.159 --> 00:46:06.519 this particular group that I was with. Again, it was a hundred people. 685 00:46:07.119 --> 00:46:08.760 Yesterday, before he wrapped up, or as we were wrapping up yesterday, 686 00:46:08.800 --> 00:46:14.079 we went around the room and let anybody share what their biggest takeaway was. 687 00:46:14.719 --> 00:46:19.480 At least sixty percent of them said digital storytelling. They now understand how 688 00:46:19.519 --> 00:46:23.360 to communicate better and and how to actually try to reach more people, and 689 00:46:23.400 --> 00:46:27.840 that's what this is all about and you have to try. You have to 690 00:46:27.880 --> 00:46:30.519 try because you don't know if it's going to work unless you try. So 691 00:46:30.679 --> 00:46:36.599 my challenge anybody listening, before you start writing a post about exactly what it 692 00:46:36.719 --> 00:46:39.280 is that you sell or what it is that you do, look at that 693 00:46:39.519 --> 00:46:44.039 and say, how can I change this? How can I change the words 694 00:46:44.400 --> 00:46:46.800 to make this a story that will make people stop and engage with me? 695 00:46:47.199 --> 00:46:50.880 Yeah, that's a that's good, man. That's a good time. I'm 696 00:46:50.880 --> 00:46:52.599 going to take some of the stuff and try so you guys a little starts 697 00:46:52.679 --> 00:46:57.519 in maybe I can tell some some stories. Now. I do have a 698 00:46:57.599 --> 00:47:00.320 question, though, because I recycle some kind I mean we all do, 699 00:47:00.440 --> 00:47:06.840 right, we all have our expertise stuff. So how often are you telling 700 00:47:06.920 --> 00:47:10.480 the same story? Is it does it matter? Is it a rhythm? 701 00:47:10.639 --> 00:47:14.679 Do you try to get? It's a really good question, and that's a 702 00:47:14.679 --> 00:47:17.280 better question for someone like Katie Brinkley, but it's a really, really great 703 00:47:17.360 --> 00:47:22.400 question. But here's what I'm going to tell you is I don't think you 704 00:47:22.400 --> 00:47:25.360 can tell a version of a story enough, but you got to tell it 705 00:47:25.400 --> 00:47:29.920 differently. What you can't do is what we see all these crazy people do 706 00:47:29.920 --> 00:47:31.559 it. If anybody's watching does this, I'm sorry if I'm calling you out, 707 00:47:31.559 --> 00:47:36.760 but I'm calling you out. He's quit posting the same content on every 708 00:47:36.760 --> 00:47:42.440 platform on the same Dang Day, at the same dying time, because what 709 00:47:42.559 --> 00:47:45.920 happened? You can insert the explicit of if you want to, because what 710 00:47:45.960 --> 00:47:51.559 happens is is your audience goes tone death. Yeah, because they likely follow 711 00:47:51.599 --> 00:47:55.400 you more than one platform and if they see exactly the same content on Linkedin 712 00:47:55.519 --> 00:48:00.960 and on instagram and on facebook and on Youtube are interest or wherever the heck 713 00:48:00.960 --> 00:48:04.679 your twitter, wherever you're posting things, they start to tune you out. 714 00:48:04.719 --> 00:48:07.199 But hold on, I'm going to say. I'm going to disagree with you 715 00:48:07.239 --> 00:48:09.480 there, because let's have it. Let's go, let's go, because I 716 00:48:09.519 --> 00:48:14.960 don't think that everyone sees all your content on every platform all the time. 717 00:48:15.440 --> 00:48:19.840 So so it's not likely. That said meadows. Now I guess if you 718 00:48:20.079 --> 00:48:24.320 are a supee every if you're everyper fan, then yes, that is probably 719 00:48:24.400 --> 00:48:29.719 correct. But if you're not a super fan, then that's probably incorrect. 720 00:48:29.920 --> 00:48:37.400 So should I cater to my only engaged audience over trying to grow a new 721 00:48:37.440 --> 00:48:44.000 audience and wear myself out trying to create for every platform? Or should you 722 00:48:44.039 --> 00:48:45.559 just go? Oh, I mean, I mean, you've never called me 723 00:48:45.639 --> 00:48:50.719 like billy. I'm so offended that you put Larry the limit on facebook and 724 00:48:50.800 --> 00:48:53.199 on Instagram, like what are you doing? So I don't know if I 725 00:48:53.280 --> 00:48:57.960 totally agree. I like married, even though watch Larry the limit a lot. 726 00:48:58.039 --> 00:49:00.400 So I'm good with Larry to the left. Duds a sucker man, 727 00:49:00.480 --> 00:49:06.880 I hate it. So here's the thing. You have to create content that 728 00:49:07.000 --> 00:49:09.760 suits the platform. Well, that makes sense. You do. That makes 729 00:49:09.800 --> 00:49:17.239 sense. I could take that exact linkedin post that you showed and put it 730 00:49:17.320 --> 00:49:22.079 on twitter, but it wouldn't work on twitter. The copies too long, 731 00:49:22.159 --> 00:49:23.920 the image is too big. I have to adjust it, that's true. 732 00:49:23.960 --> 00:49:30.400 I need to shorten it in order to tell the story on twitter. Would 733 00:49:30.400 --> 00:49:34.239 you put on facebook? You can put on instagram. I I do, 734 00:49:34.360 --> 00:49:37.840 but I don't mind. I'm not trying to grow a facebook audience. I'm 735 00:49:37.880 --> 00:49:40.199 not. I mean I have to face the paging Ding. That's what we're 736 00:49:40.239 --> 00:49:43.440 trying to talk about. Like where do you want to be? Where do 737 00:49:43.440 --> 00:49:45.599 you want to grow? And then figure that out. But I do think 738 00:49:45.639 --> 00:49:47.840 it takes just like this live stream, like people are like don't multi stream, 739 00:49:47.920 --> 00:49:52.159 don't multistream, tell people where you're going. But there's a certain aspect 740 00:49:52.199 --> 00:49:54.920 of it. If, like, people don't even know what I'm doing, 741 00:49:54.960 --> 00:49:59.079 more or less where I'm going or where I'm at. So I may have 742 00:49:59.159 --> 00:50:02.079 to turn back on multi streaming, which I did today to see what that 743 00:50:02.119 --> 00:50:06.000 you know, I turned it off for a while just to bull horn and 744 00:50:06.000 --> 00:50:08.880 and youtube. Now I'm turning it back on because I'm always testing and all 745 00:50:08.920 --> 00:50:12.679 these platforms are always changing. I mean, if we think like this is 746 00:50:12.719 --> 00:50:15.440 set it and forget it, like we're, we're all gonna just be doomed. 747 00:50:15.440 --> 00:50:19.880 But I do love showing up tell them the stories, however you tell 748 00:50:19.920 --> 00:50:22.719 them, if you whatever your bandwidth is. Is What I want to tell 749 00:50:22.760 --> 00:50:27.039 content creators. Don't feel like just because you can't post a different post on 750 00:50:27.199 --> 00:50:30.280 eighteen different platforms, that you shouldn't post it all. And I think that's 751 00:50:30.280 --> 00:50:35.079 where I was really going with this, was to say don't let the overwhelm 752 00:50:35.280 --> 00:50:38.079 of what you should do or a best practice keep you from doing anything at 753 00:50:38.079 --> 00:50:40.519 all. So that was where so I have two things to say. You're 754 00:50:40.559 --> 00:50:45.480 like, when I post on Instagram, it automatically post to facebook. Yeah, 755 00:50:45.639 --> 00:50:50.280 because I don't care about the facebook audience but for the little taggles which 756 00:50:50.360 --> 00:50:52.760 is there. So I just do it and maybe somebody likes to facebook or 757 00:50:52.760 --> 00:50:57.639 maybe they come to instagram and they follow it, because I my my focus 758 00:50:57.719 --> 00:51:00.480 is growing linked in and instagram. That's my focus, right, got so, 759 00:51:00.559 --> 00:51:04.559 yeah, I have the toggle switch turned on. Yes, right, 760 00:51:04.599 --> 00:51:09.519 but you know, we can, we can overconsume content and we can over 761 00:51:09.760 --> 00:51:15.880 create content, right. So, yeah, you can't. I don't think 762 00:51:15.039 --> 00:51:19.400 so. I don't believe that. I don't believe you could overcreek cotton. 763 00:51:19.760 --> 00:51:21.840 But anyway, go ahead, I'm gonna tell you. I might tell you 764 00:51:21.880 --> 00:51:24.000 what I think. Here's a perfect example. I've about think away. You 765 00:51:24.039 --> 00:51:30.559 could grow your show. Okay, body kicking you off of it after that 766 00:51:29.800 --> 00:51:34.559 statement? That's where we're going. Yeah, absot on every day and then 767 00:51:34.599 --> 00:51:36.719 you'll grow yourself. No, not at all. Please, I don't have 768 00:51:36.800 --> 00:51:44.000 time. But take the best quote that Katie Brinkley says on Tuesday and post 769 00:51:44.079 --> 00:51:49.960 it on twitter on Thursday and tag her and then go in the comment and 770 00:51:50.039 --> 00:51:53.639 say watch my full conversation with Katie at this link, and then do the 771 00:51:53.679 --> 00:51:59.599 same thing on Linkedin, but do that on Wednesday. Yeah, but right, 772 00:51:59.639 --> 00:52:02.320 but but just take a highlight section of it. Right, I agree 773 00:52:02.360 --> 00:52:06.880 with that. And and just like that you saw text, just the text, 774 00:52:06.920 --> 00:52:10.119 like on or if somebody said something really, really good, create a 775 00:52:10.119 --> 00:52:16.800 poll on Linkedin and then in the comments direct them to the show. Right, 776 00:52:16.880 --> 00:52:21.320 you have so much content. Right, I do not have a time 777 00:52:21.400 --> 00:52:24.119 old every day I have a time. But here's here's the problem, and 778 00:52:24.239 --> 00:52:28.079 this is might just be a me problem, because I am going live every 779 00:52:28.119 --> 00:52:30.920 day because I'm trying to produce a really well produce to show up front. 780 00:52:30.000 --> 00:52:34.320 Now I am talking to somebody who's actually texting with them. I was just 781 00:52:34.360 --> 00:52:37.840 texting with them before we jumped on about getting some of this video content, 782 00:52:38.000 --> 00:52:40.679 chopping it up, putting a different places for me, all that kind of 783 00:52:40.679 --> 00:52:45.000 stuff. So I think once again, that is old bandwidth stuff. It's 784 00:52:45.039 --> 00:52:47.559 not like no, how or what should it's where do I want to play? 785 00:52:47.559 --> 00:52:50.480 What do I want to do the most of? How do I want 786 00:52:50.480 --> 00:52:53.639 to show up and so but I disagree with you that in this is my 787 00:52:53.719 --> 00:52:58.679 last disagreement with you today. Said is that you can create too much content. 788 00:52:58.760 --> 00:53:00.800 And the reason why I say this is you look at people like Gary 789 00:53:00.880 --> 00:53:06.239 Vander Chuck. This dudes producing probably a hundred plus pieces of content per day 790 00:53:06.679 --> 00:53:09.360 and I'm I'm not seeing any, you know, I'm seeing maybe one or 791 00:53:09.400 --> 00:53:14.559 two of those per day. But he's like rapid, rapid fire, documenting 792 00:53:14.559 --> 00:53:16.119 every and I and he's on a different level to it's kind of like me 793 00:53:16.159 --> 00:53:20.480 saying it's the whole team that he has a whole company that supports his content 794 00:53:20.599 --> 00:53:23.599 exactly, but he's pushing so much of it out and no one has seen 795 00:53:23.719 --> 00:53:27.840 all that. Like, even though I follow him, I'm not seeing I'm 796 00:53:27.880 --> 00:53:30.559 seeing like a very, very tiny portion of it, because these algorithms aren't 797 00:53:30.639 --> 00:53:32.559 nineteen, you know or not know, they weren't even Ron in one thousand 798 00:53:32.599 --> 00:53:37.679 nine hundred and ninety ey thing. But they're not like five years ago Algorithms. 799 00:53:37.760 --> 00:53:40.639 They are suppressing stuff. It's pay to play, youtubs pay to play. 800 00:53:40.639 --> 00:53:45.079 INSTAGRAM is going to be paid to play like all this crabs like you 801 00:53:45.079 --> 00:53:46.880 want to be seeing. Yeah, cool, open up your wallet and we'll 802 00:53:46.960 --> 00:53:51.239 let you'd be seen. However, for me, I'm like, my strategy 803 00:53:51.280 --> 00:53:52.079 is a little bit more organic, where I'm like, I'm just going to 804 00:53:52.159 --> 00:53:55.039 show up every freaking day the same time, same place, and if you 805 00:53:55.199 --> 00:53:59.599 like this content and you resonate with it, I'll see you tomorrow. So 806 00:53:59.679 --> 00:54:04.760 that's kind of see. I don't think you're eating too much content. There's 807 00:54:04.760 --> 00:54:07.440 no way. I don't much content I know. I don't think you are 808 00:54:07.480 --> 00:54:08.639 creating too much content. No, I don't think you are. If I 809 00:54:08.719 --> 00:54:14.119 do many Joki is, I don't follow him. I just started following you 810 00:54:14.239 --> 00:54:16.239 follow him, because then you be carrying your phone around a Selfi sticks early 811 00:54:16.320 --> 00:54:21.239 yourself all day. This week is the first I followed him this week, 812 00:54:21.360 --> 00:54:24.119 literally because I don't follow him but but you know, we'll see how it 813 00:54:24.159 --> 00:54:30.239 works. But you know, I think you have a very valid point and 814 00:54:30.280 --> 00:54:32.440 what I would say to anybody listening is do what feels right for you, 815 00:54:34.280 --> 00:54:37.559 do what works for you, but just make the best, the best of 816 00:54:37.599 --> 00:54:39.079 it. We've been says the twenty four hour room. I did this one 817 00:54:39.119 --> 00:54:45.119 out the window. That's it. People do it. We're doing multiple days 818 00:54:45.119 --> 00:54:46.199 worth the rooms. I love that. I think it's old. Maybe I 819 00:54:46.199 --> 00:54:50.840 told the story yesterday where I was in a clubhouse room where they went sixty 820 00:54:50.880 --> 00:54:53.519 hours trying to convince Mr Beast to come in there. Yeah, I remember 821 00:54:53.559 --> 00:54:57.960 that. You were doing all kinds of promotion stuff and everything for that dude. 822 00:54:57.960 --> 00:55:00.159 I went in it, man, I was sold. They told me 823 00:55:00.239 --> 00:55:01.960 the story. They got snoop dogg in there after the Super Bowl. I 824 00:55:02.039 --> 00:55:05.199 was pumped, man. I was like, we're going to do this. 825 00:55:05.320 --> 00:55:08.280 We didn't, but we try, but they told you a story. They 826 00:55:08.320 --> 00:55:10.679 told me they did. They told me a story. They gave me some 827 00:55:10.719 --> 00:55:14.760 hope. So it was good. But Man, I love this conversation. 828 00:55:14.760 --> 00:55:17.519 We can definitely dive into a little bit more and I was just kind of 829 00:55:17.519 --> 00:55:22.719 interested in what the you know, the whole storytelling digitally was about and how 830 00:55:22.760 --> 00:55:25.559 do you put it together? But it would be interesting to do a challenge 831 00:55:25.559 --> 00:55:30.639 with people listening to this show. And we don't. So we didn't talk 832 00:55:30.679 --> 00:55:34.880 about this pre but just kind of impromptu, like if you have taken some 833 00:55:34.920 --> 00:55:37.239 of this information, you're going to put it out there. Make sure you 834 00:55:37.280 --> 00:55:40.920 tags in night in those published stories and then maybe we could do a recap 835 00:55:40.920 --> 00:55:45.599 and if so, if people do it, we can do recap and show 836 00:55:45.599 --> 00:55:47.519 those stories on the show. That'd be really cool. That would be great. 837 00:55:47.639 --> 00:55:51.920 If you do it, tag us and then we can actually bring it 838 00:55:51.960 --> 00:55:53.920 on live next week, even until you tell you what we think about it. 839 00:55:54.079 --> 00:55:58.719 Right. And it's funny. This guy that I mentioned has this really 840 00:55:58.719 --> 00:56:01.320 powerful story. He's gonna be a guest on one of my podcasts coming up, 841 00:56:01.320 --> 00:56:08.159 so I'm not going to give it all away, but he totally lost 842 00:56:08.159 --> 00:56:14.679 my train of thought. Oh he he wrote a linkedin post today. He's 843 00:56:14.840 --> 00:56:16.800 not active. He's a president of a company. He's not active on Linkedin 844 00:56:16.840 --> 00:56:20.280 and he sent me a message last night and today. Would you take out 845 00:56:20.400 --> 00:56:23.679 my post and give me some feedback and I said absolutely will. I saw 846 00:56:23.719 --> 00:56:27.800 it, I thought it was really good. It's great first start, and 847 00:56:27.840 --> 00:56:30.400 so I for him. I took it and I cut it up a little 848 00:56:30.400 --> 00:56:35.800 bit more because hee what he put in one post put could have probably been 849 00:56:35.800 --> 00:56:40.119 five different post and so no, read really easily, but he could have 850 00:56:40.199 --> 00:56:45.280 broken it up into five different pizzas of content rather than one piece of content. 851 00:56:45.320 --> 00:56:46.239 So I'm going to show it to him. I've got a little word 852 00:56:46.280 --> 00:56:49.079 document I'm going to send to him and say hey, these are some on 853 00:56:49.119 --> 00:56:52.800 my idea. That's just my perspective. I am not a linkedin trainer, 854 00:56:52.840 --> 00:56:55.119 I am not an instagram trainer and am none of that. But can I 855 00:56:55.159 --> 00:56:58.599 tell you one more story, billy, sorry about this, and this is 856 00:56:58.639 --> 00:57:04.159 storytelling podcast. That episode. You go for it. Yeah, so Saturday, 857 00:57:04.960 --> 00:57:07.840 I don't think I've even told you this, Saturday was my son's high 858 00:57:07.880 --> 00:57:10.639 school prom and I have not told this story yet. Out On them and 859 00:57:10.679 --> 00:57:15.039 actually do a real about it. But we're because he goes to a small 860 00:57:15.039 --> 00:57:17.400 school, the parents get to kind of go and do everything. So we 861 00:57:17.440 --> 00:57:22.559 went to the PROM location. Everybody's taking pictures and you know, all the 862 00:57:22.599 --> 00:57:25.880 parents are there and so I'd had my feel of high school promix, who 863 00:57:27.000 --> 00:57:30.960 said okay, let's go. So we start walking out and this guy grabs 864 00:57:30.000 --> 00:57:32.079 me by the arm and he says, Hey, I want to meet you, 865 00:57:35.159 --> 00:57:37.079 and I said well, Hey, that's great. I'm Sid and he 866 00:57:37.119 --> 00:57:44.159 told me his name and he goes. I follow you on Instagram and I 867 00:57:44.519 --> 00:57:47.960 really enjoy your content. I'm an entrepreneur and your content is really helped me 868 00:57:49.639 --> 00:57:55.639 and I've seen how you're transformed your page. And he knows to be or 869 00:57:55.679 --> 00:57:59.039 he follows to bet, I guess. He goes. I see how you've 870 00:57:59.079 --> 00:58:02.199 transformed your page and you're doing a really good job and I just wanted to 871 00:58:02.239 --> 00:58:07.960 meet you until you thank you. Well, let's keep never commented, never 872 00:58:07.000 --> 00:58:13.280 liked, never sent me a message, but yet well stopped me at a 873 00:58:13.360 --> 00:58:19.960 public event to meet me and to say thank you. Let's that's what content 874 00:58:20.199 --> 00:58:23.320 is about. That's great. Now, when the time is right for that 875 00:58:23.400 --> 00:58:28.880 guy, he very well may become a customers, just not right right now. 876 00:58:29.079 --> 00:58:30.639 They come into one of my training programs, right He may want to 877 00:58:30.679 --> 00:58:34.960 hire me to become part of our group coaching program something like that. But 878 00:58:35.039 --> 00:58:37.199 now it's not the right time for him. Yeah, that's good, man, 879 00:58:37.239 --> 00:58:40.079 that's just good, and I want you to do another follow up story. 880 00:58:40.280 --> 00:58:47.320 Why the heck you're bombing your son's Prom that's what I'm in the essence 881 00:58:47.360 --> 00:58:52.760 of, not in respect of not being called out by all of the parents. 882 00:58:52.800 --> 00:58:54.679 I am going to remain silent and plead the fifth on this comment. 883 00:58:57.719 --> 00:59:01.519 said, he's not gonna it's always a good time and I look forward to 884 00:59:01.519 --> 00:59:05.719 Fridays because I know we're just going to have a lot of fun and you 885 00:59:05.800 --> 00:59:08.199 bring the you know you're you're the business in the front. I'm the party 886 00:59:08.239 --> 00:59:13.280 in the back man. So it's always good time. I know people got 887 00:59:13.320 --> 00:59:15.519 a lot of content out of this, or a lot of value out of 888 00:59:15.519 --> 00:59:17.239 this content, I should say. So really appreciate you said. Thanks for 889 00:59:17.320 --> 00:59:21.039 jumping in. Rest that voice, get some rest, hang on your fam 890 00:59:21.039 --> 00:59:23.400 and we'll see you next week. Well, appreciate your buddy very much. 891 00:59:23.440 --> 00:59:31.119 So I expect to see this episode in the Creator highlights next Friday. Well, 892 00:59:31.159 --> 00:59:35.159 no, you get in the Creator highlights after this episode. That goes 893 00:59:35.199 --> 00:59:39.000 out over the weekend. There's a there's an it's making stuff up. Now 894 00:59:39.039 --> 00:59:43.559 you're just making there's a highlight real that has sit in it. I put 895 00:59:43.559 --> 00:59:45.519 it together after the show and I put it out there. You don't ever 896 00:59:45.559 --> 00:59:49.760 see it, seemed. See my point. I don't create enough content, 897 00:59:49.800 --> 00:59:52.719 because you would have seen it because I also postally on instagram. I don't 898 00:59:52.800 --> 00:59:55.599 have to go look for your content because you always send it to me. 899 00:59:57.079 --> 00:59:59.639 Well, that's true. That's enough. That's a hack. You want more 900 00:59:59.679 --> 01:00:02.159 people watching list of your stuff, just send it. Send an email like 901 01:00:02.239 --> 01:00:06.400 it's pretty easy. I link all it. That's all give views. It's 902 01:00:06.400 --> 01:00:08.480 all give view. I'M gonna go take a nap. Happy Friday everyone. 903 01:00:08.599 --> 01:00:10.599 All right, Slat Fun Billy. I'll see you next week. I was 904 01:00:10.639 --> 01:00:15.039 awesome. See you later, sit all right, everyone. That is it 905 01:00:15.119 --> 01:00:17.480 for creating daily. Really appreciate it. Be sure to hit that subscribe button 906 01:00:17.480 --> 01:00:21.199 where it is near you. If you're watching on guild or bull horn or 907 01:00:21.400 --> 01:00:27.239 youtube or wherever you're watching, follow us say hello and then also, I'm 908 01:00:27.239 --> 01:00:30.199 looking for guests, always looking for guests. Go to creating daily dot live 909 01:00:30.320 --> 01:00:35.239 or go to onesheet dot pro Billy Thorpe, go to my live stream thing 910 01:00:35.239 --> 01:00:37.360 and hit apply to be a guest. If you're a creator, if you 911 01:00:37.400 --> 01:00:40.360 have some value, to bring more in a how to format, if you 912 01:00:40.400 --> 01:00:44.480 will. So go there apply actually just go to the one sheet, one 913 01:00:44.519 --> 01:00:47.280 sheet dot pro Billy Thorpe, go to a little live stream thing and I'll 914 01:00:47.320 --> 01:00:52.320 link it in the show description show notes, and then also hit that subscribe. 915 01:00:52.320 --> 01:00:55.480 Follow all those fun things and we'll see you Monday. I get my 916 01:00:55.480 --> 01:01:00.719 friend Chris vagio coming on. He's a live streamer, a podcaster, does 917 01:01:00.800 --> 01:01:04.719 super, super cool stuff in the business world as well some business coaching, 918 01:01:04.960 --> 01:01:07.000 kind of Jack of all trades, if you will, in the media space. 919 01:01:07.079 --> 01:01:09.800 So we're going to come on talk about all the fun things that he 920 01:01:09.880 --> 01:01:15.079 does and give some insights on what that looks like. All right, thank 921 01:01:15.079 --> 01:01:38.960 you so much for watching it and we'll see Monday to PM EASTERN